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6 episodes with marketing branding
3 episodes with marketing branding
6 episodes with marketing branding
2 episodes with marketing branding
2 episodes with marketing branding
2 episodes with marketing branding
2 episodes with marketing branding
2 episodes with marketing branding
2 episodes with marketing branding
On this episode of Destination on the Left, I talk with Karley Cunningham, founder of Big Bold Brand and the Surefire Method, about how branding can help a destination, attraction, or business in the tourism industry stand out from the crowd. Karley breaks it down into three key themes: understanding our fundamental beliefs, knowing the markets we serve, and positioning ourselves around benefits and differentiators. Karley clears up all the noise around branding and marketing and shares actionable steps to help you evolve your brand. What You Will Learn in This Episode: How understanding fundamental beliefs and truths strengthens a brand's identity Why you need to distinguish branding from marketing and how this distinction leads to more effective marketing strategies Actionable steps for creating a strong brand promise and how it can impact employee recruitment and retention How the concept of tightening the creative box leads to more innovative solutions and helps a brand differentiate itself in a competitive market Why aligning a brand's internal culture with its external promises impacts a company's overall reputation and employee satisfaction What role target audience understanding plays in brand differentiation Differentiating Branding from Marketing Branding and marketing play distinctly different roles in business success, and Karley shares her philosophy that branding is the backbone that informs and enhances marketing strategies. While marketing focuses on promoting products and services to specific audiences, branding is about creating a compelling narrative that defines what your destination or business stands for. As Karley puts it, “Brand is what people say about you when you're not in the room.” It's about building a reputation through consistent, authentic interactions at every customer touchpoint. Building a strong brand is about taking a good look at who you are as an organization. Start with an inside-out approach—look at your fundamental beliefs and truths. As a destination, you really need to dig into your core purpose, guiding principles, character, and vision. These elements form the DNA of the brand and serve as a blueprint for how a company operates both internally and externally. Understand Your Audience After establishing a strong internal identity, your next step should be taking the time to understand the external market. Travel and tourism businesses must identify their target audiences by exploring what problems they solve for these groups. Knowing what draws visitors to your destination is key, whether it's providing adventure, culinary experiences, or relaxation. Karley uses the example of aligning the customer experience with expectations: “Are people going to come away from our region raving about what we do because we've set them up for success?” Understanding audience expectations allows companies to craft specific value propositions, ensuring that every touchpoint is meaningful and engaging. Positioning, Messaging, and Telling Your Story Effective branding requires clear positioning and messaging strategies. This involves identifying the benefits and differentiators your business offers compared to competitors. What makes you unique and why travelers should choose you over others? Storytelling is a powerful tool because sharing narratives about local culture, history, or the people that make your destination unique can resonate deeply with potential visitors and create a relatable brand image. Integrating the Brand Promise The brand promise needs to include employees as well as customers, and as Karley points out, the internal experience has to mirror the external promise. Ensuring employees feel valued and integral to delivering on your destination's promise boosts morale and improves service quality, which in turn elevates your visitors' experience. By integrating the brand promise throughout the organization, businesses improve customer experience and enhance employee recruitment and retention, which is an essential consideration in the tourism industry right now. Resources: Website: https://www.bigboldbrand.com/ LinkedIn: https://www.linkedin.com/in/karleycunningham/ Twitter: https://twitter.com/BrandMaven We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more of. Here is a quick tutorial on how to leave us a rating and review on iTunes!
In this episode of the Eye Give a Damn Podcast, Dr. Allen sits down with Trudi Charest, also known as The Eye Care Marketer, to talk all things marketing, personal branding, and how eye care professionals can thrive in today's digital world. Whether you're an OD who owns a clinic or just looking to build your personal brand, this conversation is packed with actionable insights. Trudi shares strategies for social media, tips on how to show up online authentically, and why branding matters even if you're not the business owner. Trudi brings a powerhouse resume: she's a licensed optician, marketing expert, speaker, and co-founder of Marketing4ECPs. She's trained sales teams across North America and has been called a “LinkedIn guru” with over 11,000 followers. Her advice? Real, practical, and totally doable.
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Welcome to the Top Contractor Podcast! Hosted by Eric Guy, this episode features Nick & Anthony Abbruzzese, second-generation leaders in their family flooring business based in New York City. With years of experience in concrete polishing, epoxy, and self-leveling, they share insights on working in a family business, scaling a construction company, and maintaining craftsmanship in a competitive market. In This Episode, We Cover: Family Business Success – How to work with relatives without conflict. Scaling a Construction Company – Hiring, culture, and attracting top talent. The Power of Craftsmanship & Reputation – Why quality work matters. Marketing & Branding for Contractors – How to stand out in a competitive market. Social Media & Recruiting – The role of online presence in growing your team.
Welcome back to the Top Contractor Podcast! Hosted by Eric Guy, this episode features Bill Reiman – luxury home builder, real estate broker, and host of The Real Build Podcast. As the Owner of R.K. Reiman Construction, Inc. and a Broker Associate at William Raveis Luxury Real Estate, Bill shares exclusive insights into high-end home construction, smart home technology, and business growth strategies.
In this episode of Double Clutch, Mike and Matt sit down with Steven Capps of Leviathan Snakes to talk about taking reptile branding and marketing to the next level.Steven breaks down the evolution of Leviathan's brand, how they approach next-level video production, and why high-quality storytelling is key in the reptile industry. We also dive into the future of Leviathan's documentary work and how their vision is reshaping reptile content.If you're serious about branding, creating high-impact content, and standing out in the industry, this episode is packed with game-changing insights.doubleclutch #breeding #animal #snake #ballpython #reptile #reptilepodcast #morphmarket A special thanks to our amazing sponsors for supporting the Clutch Conversations podcast! Show your appreciation by following them on social media and exploring their offerings – doing so helps keep our show thriving. Check the links below to connect with our sponsors!Follow Herp Collectors everywhere!!https://linktr.ee/herpcollectorsFollow Ebony and Ivory Reptiles everywhere!!https://ebony-ivory-reptiles.square.site/https://youtu.be/k5mCThcR3XkFollow Our Sponsors Everywhere!Ozzy Boidshttps://www.instagram.com/ozzyboidsReagan Renee Royal Pythonshttps://www.instagram.com/reagan_renee_royal_pythonsHusbandry.Prohttps://husbandry.pro/dashboard.php
In this episode of Scaling Expertise, I'm sitting down with Suzanne Tulien, founder of Brand Ascension and a self-proclaimed "brand clarity expert." With a deep passion for helping professionals uncover and articulate their unique value, Suzanne shares how she empowers businesses and solopreneurs to harness the power of authentic branding to stand out and scale.Key Takeaways from the Episode:Branding vs. Marketing: Branding is about defining how others perceive you, while marketing is how you communicate that brand. Without a clear brand, what are you marketing?Personal vs. Business Brand: For small businesses, personal and business branding often overlap. Suzanne explains how to align your unique traits with your business values.The Power of Niching: Scaling isn't about doing more—it's about focusing on a niche. The more specific you are, the bigger your opportunities become.Want to dive deeper?Check out Suzanne's Personal Brand Presence course at personalbrandpresence.com or learn more about her work at brandascension.com.I loved this conversation and hope it inspires you to define your brand and scale with clarity!More About Our Guest:For 30 years, Suzanne has been inspiring and driving personal & organizational brand alignment through internal brand definition, stakeholder engagement, process & customer service alignment.Suzanne is co-pioneer of the proven, step-by-step, Brand DNA methodology & transports her clients & audiences into a refreshingly brand-conscious, authentic and inspiring way of being.As co-author of Brand DNA: Uncover Your Unique Genetic Code for Competitive Advantage, & author of Personal Brand Clarity, she is helping to pave the ‘alignment highway' for business growth through conscious, internal brand definition and coherence. As a dynamic, high-energy speaker and certified trainer in accelerated learning methodologies, Suzanne is leading business growth with advocacy, intention, engagement & purpose.Connect with Our Guest:WebsiteLinkedInCharity: Sue's GiftConnect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue.LinkedIn: www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Paphos by MountaineerA Team Dklutr production
Businesses in the New Earth will not operate and function in the same way as they do now, because they will be coming from a place of Oneness. When we align ourselves with our soul and market and brand our business from that place, it energetically changes the way that business is done. On a fundamental level branding, advertising, market and sales will evolve as we as humanity raise our consciousness. The Masters of Self University PODCAST is your highest source of Sacred Truth and Universal Wisdom, offered by Rachel Fiori, mystical teacher, psycho-energetic healer, & CEO. Join our journey of soul transformation with hosts Ellie Lee, Danny Morley, and the rest of our amazing Certified Mystical Coaches of Oneness™.Student Enrollment Information: https://www.mastersofselfuniversity.com/university-enrollmentRachel's Book on Amazon: https://shorturl.at/hkyLRJoin Our Free Discord Community: https://www.mastersofselfuniversity.com/resources#discordMasters of Self University: https://mastersofselfuniversity.com/Rachel's Social Media: https://www.instagram.com/rachel_fiori/ https://www.tiktok.com/@rachelfiori_ NEW EPISODES EVERY MONDAY AND THURSDAY!
Guest: Mashfiq Enam Turjo In this episode of 2 Cents Podcast, we welcome Mashfiq Enam Turjo—a content creator, author, and expert in meme marketing—to break down the reality of digital content creation in Bangladesh. We explore:✅ How meme marketing is shaping digital advertising✅ The hidden potential of content creation as a career✅ Personal branding strategies to stand out online✅ Ways to monetize content and turn it into a sustainable income✅ The challenges of being a digital creator in Bangladesh Whether you're an aspiring content creator, a business owner looking to leverage social media, or just curious about how memes make money, this episode is packed with real-world insights and expert advice! Don't miss this conversation that could change how you see content, branding, and digital income forever!
“I've always been fascinated with psychology and studying human behavior, and so much of what we do in marketing and branding is studying human behavior.” -Kelli Binnings Kelli Binnings is a brand psychology-obsessed, multi-disciplined creative who loves to research, talk, and write about brand, psychology, design, work culture, and leadership. For the last 15 years, she has designed across a variety of industries from Food and Bev to Commodity Trading to Fitness and Lifestyle to Skincare and Beauty. She works one-on-one with clients and internal teams to develop and implement brand and creative strategies that build a refined message and a visually strong brand. As a lifelong learner and self-awareness junkie, she thrives on building authentic brand experiences that bring joy and meaning to others, because she truly believes that every company has the opportunity to create a brand that's worth experiencing. In this episode, we explore branding and marketing strategies with insights on human behavior, creative management, AI trends, and building lasting client relationships. Website: https://www.buildsmartbrands.com/ Facebook: https://www.facebook.com/kelli.binnings/ LinkedIn: https://www.linkedin.com/in/kellibinnings/ Instagram: https://www.instagram.com/buildsmartbrands/ Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
“I've always been fascinated with psychology and studying human behavior, and so much of what we do in marketing and branding is studying human behavior.” -Kelli Binnings Kelli Binnings is a brand psychology-obsessed, multi-disciplined creative who loves to research, talk, and write about brand, psychology, design, work culture, and leadership. For the last 15 years, she has designed across a variety of industries from Food and Bev to Commodity Trading to Fitness and Lifestyle to Skincare and Beauty. She works one-on-one with clients and internal teams to develop and implement brand and creative strategies that build a refined message and a visually strong brand. As a lifelong learner and self-awareness junkie, she thrives on building authentic brand experiences that bring joy and meaning to others, because she truly believes that every company has the opportunity to create a brand that's worth experiencing. In this episode, we explore branding and marketing strategies with insights on human behavior, creative management, AI trends, and building lasting client relationships. Website: https://www.buildsmartbrands.com/ Facebook: https://www.facebook.com/kelli.binnings/ LinkedIn: https://www.linkedin.com/in/kellibinnings/ Instagram: https://www.instagram.com/buildsmartbrands/ Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
Send us a textCord, our insightful guest, shares the intriguing journey that took him from being the National Marketing Sales Director at HHO Carbon Clean Systems to a transformative role at Shed Geek Marketing. His fresh perspective on the shed industry reveals unexpected parallels between carbon cleaning and sheds, touching on the unique dynamics of rural industries in areas like Charlotte and Pennsylvania. Cord's enthusiasm for the shed industry is infectious as he describes the critical role that small businesses play in America's economy and the serendipitous connections that often occur in these close-knit communities.Listeners will gain a fresh understanding of innovative marketing strategies that are reshaping the shed and carport industry. As we focus on intentional actions that drive growth, we discuss how asking the right questions can lead to optimal consumer solutions. Borrowing insights from Chris Voss's "Black Swan" concept, we explore how recognizing and leveraging both challenges and successes can maximize value for customers. The episode also delves into consumer perceptions across various industries, examining how brands like John Deere and Harley Davidson shape opinions through marketing and personal experiences.As we dive deeper, we tackle the complexities of branding and franchising within the consignment dealer industry, particularly for businesses selling sheds. The conversation highlights the delicate balance between autonomy and brand reputation, comparing them to models like John Deere. We also explore the power of open communication, debating strategies that foster understanding and success in a rapidly evolving industry. Join us for a conversation that promises a blend of personal anecdotes, industry insights, and strategies aimed at enhancing both brand experience and consumer satisfaction.For more information or to know more about the Shed Geek Podcast visit us at our website.Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at info@shedgeek.com.This episodes Sponsors:Studio Sponsor: Union Grove LumberShed HubShed SuiteCALMaking Sales SimpleLuxguard
Brand leadership expert, author, and speaker Denise Lee Yohn explains what it means to have "brand as business", why you're ALWAYS representing not one, but two brands, and the importance of having an integrated approach.
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Tim Tebow, LIVE and in-person at Clay Clark's December 5th & 6th 2024 Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
A solosode with ME (Corey Hiben) talking about what New York City taught me about the power of branding. In This Episode 00:15 - Clarity 03:15 - Consistency 05:55 - Connection The Health Hustle Newsletter - Marketing Tips for Health Brands The Niche Test Get all links, resources, and show notes at: www.coreyhi.com/podcast/174
Curious about the challenges of transitioning from a corporate environment in China to the bustling startup scene in Barcelona? How has she created an AI company and is bootstrapping her way up? How is their marketing strategy? How do you build domain authority for your startup? Join us as Tania Van Gastel, CEO and co-founder of The Multiverse AI, shares her unique journey. Her insights shed light on building a product-driven company amidst the AI frenzy, the significance of transparency, and the art of indie hacking. Discover how the vibrant startup community in Barcelona, bolstered by events like Startup Grind, fosters innovation and authentic conversations, providing valuable platforms for growth and reflection.AI, however, couldn't fix Àlex not picking the right microphone for recording nor his mistaking multiverse for metaverse in the middle of the conversation, so there's that.Support the show
We're so lucky to have some great guests with us today to discuss marketing, branding & growth in 2024 & beyond and so much more. The panelists are also content partners. Content partners help Voyage in so many ways from sponsoring our mission, spreading the word about the work we do and collaborating with us on content like this.Marshall Steingold | Advertising, Marketing, and PublishingIntro: I help businesses achieve success by connecting the dots between people with money to spend and the client's cash register.BoldJourney Story: https://boldjourney.com/meet-marshall-steingold/Website: www.miamimaps.comInstagram: https://www.instagram.com/miamimaps/Christy Maldonado | MarketingIntro: I have a marketing business which focuses on social media and branding placement for small businesses with big dreams.CanvasRebel Story: https://canvasrebel.com/meet-christy-maldonado/Website: www.christymaldonado.comStone Abdullah | Sci-Fi Romance Author & Small Business OwnerIntro: I am a small business owner that writes the science fiction alien romance novel series "Journey of the Shadow."CanvasRebel Story: https://canvasrebel.com/meet-stone-abdullah/Website: https://journeyoftheshadow.comInstagram: https://www.instagram.com/jots_storeOther: We're on Cara! https://cara.app/journeyoftheshadow
Explore the insights and structures of brand identity design with this detailed episode of the Brand Master Podcast. Join host Stephen Horahan as he delves into the evolution of brand identity design with industry experts Rob Mayerson and Robin Goffman. This episode is a must-watch for anyone looking to refine their approach to branding with strategic frameworks and real-world applications.
We're so lucky to have some great guests with us today to discuss your marketing, branding & growth and so much more. The panelists are also content partners. Content partners help Voyage in so many ways from sponsoring our mission, spreading the word about the work we do and collaborating with us on content like this.Northern Joy | Producer, Performer, and Small Biz WhizIntro: I get sh!t done.CanvasRebel Story: https://canvasrebel.com/meet-northern-joy/Website: https://www.northernjoy.comYoutube: https://www.youtube.com/channel/UCStiBH_jbIol-IkMgX0QPvwInstagram: https://www.instagram.com/northernjoyOther: https://www.uptownrevue.comAmy Pierquet | Website Designer, Graphic Designer, and SEO SpecialistIntro: I help my clients effectively brand their business by building 3 in 1 website so they can be found online.CanvasRebel Story: https://canvasrebel.com/meet-amy-pierquet/Website: https://waterfrontgraphic.com/Ana Salles | Brand Marketing Consultant, Creative Lead & FounderIntro: I am a Creative Strategist and Brand Marketing Consultant specializing in developing impactful digital marketing campaigns and innovative strategies for mission-driven organizations.Voyage Story: https://voyagela.com/interview/meet-ana-salles-of-venice-beach/Website: http://anasalles.meInstagram: http://instagram.com/iamanasalles
Jim has served on numerous for-profit and non-profit boards. He currently serves on the Board of Trustees of the Virginia Commonwealth University Foundation, as chairman of The Grant Committee, and as a member of the Executive Council. In addition, he is a founding member of the Marketing Accountability Standards Advisory Council (MASAC) and past committee chairman of the Improving Financial Reporting committee of the Marketing Accountability Standards Board (MASB). Jim has written five books on creating value with brands: Marketing Corporate Image, Leveraging the Corporate Brand, Branding Across Borders, and The Best of Branding. His latest book is an international bestseller, Powerhouse – The Secrets of Corporate Branding. He recently wrote four fictional books, Small Fortunes, Stones in a Glass House, Fortune Teller, and Zephyr's War. Make sure to connect with James Gregory on his website: https://jamesrgregory-books.com/ You can listen to the podcast on Apple Podcast, Spotify, Google Podcast, or visit my website www.drkatherinehayes.com
Are you ready to take the leap and finally name your business, or are you considering a rebrand? Don't leave it all to chance! We're here to guide you through the maze of naming your company while keeping SEO and brand awareness at the forefront. From the importance of uniqueness to the future of your business, we've got it all covered.What does it mean to view the naming process through the lens of SEO? How can you ensure your brand name is not just unique and descriptive but also simple and recognizable? That's exactly what we're going to explore. Plus, so much more. So, join us, and let's create a company name that makes a lasting impression on your patients, website visitors, customers, community, and search engines. ⚡ Free Workshop + Bonus ⚡Patient-Driven SEO for Clinics:A Simple 3-Step Plan to Attract More Patients Online(Without spending ONE CENT on ads!) https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training
In this entertaining episode I dive into the dynamic world of marketing and branding alongside my guest, the marketing maestro Marc Picard. We dissect the crucial differences between these two concepts and discuss how a business's core values and mission are integral to establishing a strong brand identity. Sharing our personal experiences and success stories, we highlight the dangers of marketing without a solid branding foundation and the significance of organic growth through authentic brand representation. Key Takeaways: 1. Branding vs. Marketing: - Branding is the gut feeling a company evokes through its core values and mission. - Marketing involves the strategies and tools used to promote these core values. - A brand is defined by public perception rather than just the company's perspective. 2. The Essence of a Strong Brand Identity: - Consistency and a commitment to core values are essential for long-term brand evolution. - Rebranding should enhance trust rather than disrupt it. 3. The Power of Brand Presence: - Customer perceptions and reviews play a crucial role in shaping a brand's reputation, particularly in service industries. - Consistent marketing efforts over time contribute significantly to brand building. - Authenticity and staying true to one's values help maintain a strong brand identity. 4. Digital Branding and the Art of Influence: - Influencers and digital platforms have changed the landscape of branding and customer loyalty. - The "tribe factor" is critical in modern marketing, where consumers seek to belong to a community represented by a brand. - Brands must navigate the delicate balance between maintaining their essence and adapting to the digital world.
We're so lucky to have some great guests with us today to discuss social media, marketing, branding and so much more. The panelists are also content partners. Content partners help Voyage in so many ways from sponsoring our mission, spreading the word about the work we do and collaborating with us on content like this.Jessie Fernandez | Marketing CoachIntro: Marketing CoachShoutout Story: https://shoutoutla.com/meet-jessie-fernandez-marketing-coach/Website: https://jessiefernandez.com/Instagram: https://www.instagram.com/soyjessiefernandez/Marissa Pick | Digital Transformation, Content Marketing, Social Media Strategy, Personal BrandingIntro: Digital Marketing StrategistCanvasRebel Story: https://canvasrebel.com/meet-marissa-pick/Website: www.marissapick.comInstagram: https://www.instagram.com/marissapick/Zachary Walker | VP of Social Media, Public Speaker and EntrepreneurIntro: I help brands develop and execute social media and influencer campaigns.Voyage Story: https://voyagestl.com/interview/life-work-with-zachary-walker-of-chicago-il/Website: https://www.walkerzach.com/Youtube: https://www.youtube.com/@wacharyzalkerInstagram: https://www.instagram.com/wacharyzalker/
Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC Podcast! Today, we're diving into the innovative world of Kizik with Brett Swenson, a key player in the brand's meteoric rise. Discover how Kizik is revolutionizing the footwear industry by blending cutting-edge technology with fashion-forward designs. Key Insights: The Genesis of Kizik: Learn about the brand's journey from concept to scaling in the competitive DTC space. Strategic Evolution: How Kizik is redefining its demographic focus and product offerings to cater to a fashion-conscious audience. Marketing Mastery: Insights into Kizik's successful use of video marketing and humor to create a compelling brand narrative. Listen to uncover the strategies behind Kizik's growth and how they're making waves in the footwear industry. Timestamps: [00:00:00] Introduction to Brett Swenson and Kizik's Marketing Philosophy [00:02:00] How Customer Feedback Shapes Product Design at Kizik [00:04:00] The Journey of Kizik's Rebranding and Targeting a Younger Audience [00:06:00] Strategies for Effective Top-of-Funnel Marketing [00:08:00] The Role of Experiential Marketing and Out-of-Home Advertising [00:10:00] Future Directions and New Initiatives at Kizik Hashtags: #Kizik #MarketingStrategies #BrandEvolution #ProductDesign #InnovationInRetail #BrettSwenson #FootwearIndustry Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video
Ryan Serhant is a founder, entrepreneur, producer, public speaker, and bestselling author. He's also the star of multiple TV shows including Bravo's “Million Dollar Listing New York” and “Sell It Like Serhant.” In 2020 he founded and is currently the CEO of SERHANT., the rapidly growing tech-forward real estate organization comprised of two core businesses: brokerage and education. He also just released his third book “Brand It Like Serhant.” We discussed the following topics: Is 2024 The Year of Opportunity or the Year Of Volatility? Markets Don't Dictate Your Outcome, They Only Dictate Your Strategy! The Need for Relentless Follow Up The 3 F's of Follow Up “Brand It Like Serhant” What Agents Should Be Doing Every Day! Ryan Serhant's Thoughts on Another Show Today What the Most Successful Agents Are Doing on Social Media in 2024 How To Generate More Listings The Biggest Mistake Agents Are Making Ryan Serhant on the Legal Drama & Lawsuits Over Real Estate Commissions The Importance of Unique Selling Propositions
Join us for an insightful conversation with Anika Jackson, a multifaceted professional who wears many hats – from marketing and communications expert to podcast host, mother and philanthropist. With decades of experience in various marketing domains, including experiential marketing, public relations, and digital, Anika shares invaluable insights into the ever-evolving landscape of marketing and entrepreneurship. As the VP of Public Relations and Operations at Full Capacity Marketing, she uplifts workforce development, educational institutions, and entrepreneurs alike. Anika also sheds light on her role as a professor at USC Annenberg School for Communication and Journalism, where she empowers future leaders in PR, advertising, and digital media management. Listen to Anika's Podcast here: https://yourbrandamplified.com/ Learn about her Brand Amplifier program: https://fullcapacitymarketing.systeme.io/brandamplifier-entrepreneur
On this episode, Woozae Kim, an esteemed marketing leader, delves into the intricate realm of marketing and branding. Woozae underscores the significance of understanding the customer journey and fostering a cohesive brand experience across all touchpoints. Plus, he advocates staying attuned to consumer trends through field research, emphasizing empathy, collaboration, and clarity as catalysts for organizational change, and he challenges conventional norms around some major industry ideas.Tune in to learn:The world of marketing today (2:40)Connecting with consumers (6:10)Where do brands lose sight of the customer experience (11:00)Best and worst marketing campaigns recently (13:40)Balancing the need for empathy and understanding with pushing for speed (18:10)Defining your strategy (21:45)Tips and tricks for marketers today (28:00)Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.
With all the news with these wild team names, Iddris & Gabe sit down and talk about the long history of brands, sponsors, and marketing within Formula 1, and why it's here to stay. --- Intro/Outro Song: "She Don't Care" by Marcus Smith (http://www.marcussmithmusic.com) Produced by: Marcus Smith Deep Cuts Background Music | Produced by: Jean Kong --- Follow us on Instagram, Twitter, TikTok & YouTube @F1orFOff. Check out our LinkTree to stay up to date on all things FOOFO! (https://linktr.ee/f1orfoff) Check out or Spotify playlist of relevant FOOFO songs! (https://tinyurl.com/337kz6x5) Feedback? Hit us up at f1orfoffpodcast@gmail.com. Share this with a buddy and leave us a 5-star review wherever you listen - it really helps the pod out!
We're so lucky to have some great guests with us today to discuss the marketing, branding & pr in the music industry and so much more. The panelists are also content partners. Content partners help Voyage in so many ways from sponsoring our mission, spreading the word about the work we do and collaborating with us on content like this.Rachel Sellick | Music Publicist & NeuroscientistIntro: PhD candidate in neuroscience and Founder of music public relations firm Scarlet River PR.Voyage Story: https://nashvillevoyager.com/interview/hidden-gems-meet-rachel-sellick-of-scarlet-river-pr/Website: www.scarletriverpr.comYoutube: https://www.youtube.com/@scarletriverpr1883Instagram: www.instagram.com/scarletriverprLoren Israel | Record ProducerIntro: Record ProducerShoutout Story: https://shoutoutla.com/meet-loren-israel-record-producer/Website: www.Lorenisrael.comJon Rubio | Music ArtistIntro: I am a Latino music artist.CanvasRebel Story: https://canvasrebel.com/meet-jon-rubio/Website: https://linktr.ee/JonRubioMusicYoutube: https://youtube.com/channel/UC88Gl2mIh93Hde6vrPuFpagInstagram: https://instagram.com/jonrubiomusic
Join me as I join Rachel on the Gold Biz podcast! We're discussing what I share on social media and what type of content I believe connects me with my followers. We also discuss some industry shifts & trends that I see happening this year... Do personal connections still work really well? Are paid ads the route to go?! Let's get into it! Nathan's Six Figure Coaching Program, THE BUSINESS BLUEPRINT: https://www.nathanchanski.co/business-blueprint Online Courses & Products from Nathan: https://www.nathanchanski.co/education Connect on Instagram: @nathanchanski Connect on Tik Tok: @nathanchanski
234. HERE'S THE LOW DOWN: From DIY Disaster to Website Wizardry - Navigating the Wild World of Digital Marketing, Branding, and Business Growth! - Lyndal Ashby HERE'S THE LOW DOWN Yes, you read that right. Spurred by a move to a country town and not able to find childcare, I quit my job as a business banker and decided to be self-employed. (Thinking it would be cruisy and easy to juggle with a baby. BOY was I wrong….) I jumped into digital marketing and rushed to set the business up. Trying to be cheap, I googled 'quickest way to build a website'. Using just a selfie of myself and some generic and cringey stock photos, I quickly made a website. It was a disaster! It kept breaking, had terrible copywriting, and looked ugly and unprofessional. Frankly, it was terrible. Wanting to improve the site, I began learning everything I could about: Branding Website Design Sales Funnels Copywriting Customer Experience I fixed my website and it looked really good. But it still didn't feel right... On the front end I had started helping customers with their marketing but found a common problem. They all had issues with their websites too. - Some didn't even have a website. - Some tried to DIY their websites, with mediocre results - Others overpaid "web designers" and received sites so bad they would drive customers away. (Not to mention lack of communication and being talked down to!) All these customers had a common goal - they wanted to grow their business. But without a strong website, promoting their business would be a waste of money. They began asking for help with their website and I found my calling. Branding and web design is what I love. So, I decided to refocus the business on these areas.
Bestselling author, speaker, and StoryBrand CEO Donald Miller speaks on discovering shame and discovering self, allowing yourself to truly be seen, how being impressive is like eating junk food, enablement vs grace, the one type of person you can't be friends with, losing the battle to win the war, and the CRAZY story of meeting his wife.
In this episode Ramon and the Mission CTRL flight crew unpack one the most strategic and culturally iconic recent marketing campaigns that captured the hearts and minds of consumers from Gen Z to Boomers. By leveraging Snoop Dogg's personal brand, Solo Stove experienced a surge in its stock price following the news of their collaboration with Snoop. Solo brands announced their third-quarter earning revealing 176% surge in net income compared to last year. The year-end Marketing & Branding rundown also included the firing and subsequent rehiring of Sam Altman, the fastest settlement in history, RCS-(Rich Communication Services), The Nothing phone, Shirley Cesar & Red Lobster Commercial, LinkedIn positioning themselves as a home for content creators and Verizon's Small Business Grant. As a champion for small businesses and startups, Peralta Design understands the struggles that entrepreneurs face and that's why we produce Mission CTRL to amplify their voices and serve as a resource for the audience. Verizon Small Business Digital Ready offers new grants, more free resources for small businesses application open until Dec 20, 2023 How to apply 1. Registering on the Verizon Small Business Digital Ready portal. 2. Completing at least two of the following, in any combination; courses, coaching or community events. 3. Fifty (50) Small businesses that complete the application will be eligible for consideration to receive a $10,000 grant. Here's the Verizon Portal: Verizon partnered with LISC Shirley Cesar Red Lobster Commercial . . Find Mission CTRL on Anchor, Apple Podcast, Spotify, and our website. Mission CTRL aims to ignite the innovative spirit inside us all through providing budding and successful entrepreneurs and community leaders with a platform to share their stories and inspire others. Tune in every Wednesday and catch up with the team at Peralta Design as we unleash the origin stories behind some exceptional leaders, share marketing/branding insights, and navigate the ever-changing currents of pop culture. Subscribe for weekly branding and entrepreneurial content here! To learn more about Peralta Design's work visit peraltadesign.com. #welaunchbrands #digitalagency #mbeagency #mbe #digital #branding #marketing #web #startups #creative #BrandU #w2 #fulltime #leadership #contentcreator #contentstrategy #marketingstrategy #entrepreneurs #business #launchyourbrand
https://joinmya.com/schedule-jennifer-alvarez Use code JA2FREE to receive two months free with you join! Extensions Marketing Strategy webinar on December 4th at 11am CDT https://www.eventbrite.com/e/737136674637?aff=oddtdtcreator Used code GAMECHANGER for $20 off! What's this webinar about? ATTENTION SALON OWNERS & SOLO ARTISTS
In the 91st episode of the On Branding Podcast, Arek Dvornechuck interviews Marin Davis, and they talk about marketing and branding for small businesses. Podcast page: https://www.ebaqdesign.com/podcast --- Support this podcast: https://podcasters.spotify.com/pod/show/ebaqdesign/support
Marketing expert Maria Rosati joins host Olivia McCoy in discussing the intersection of marketing, branding, and PR and how it can help authors thrive. Learn how to tell a story and amplify your voice!Maria is the Founder and CEO of Eminence Communications, a boutique integrated marketing agency focused on building brands that stand apart. As someone who has always challenged convention, she is passionate about building the foundation for innovative brands to scale while enhancing the customer and employee experience.She believes in taking the "NO” out of in(no)vation by removing the roadblocks and obstacles that get in the way of truly transformative ideas. By empowering change makers, she allows them to do what they do best — creating a lasting impact on society. While fostering their innovative mindsets, she provides them with the communication tools and resources needed to effect change, while building awareness of their big idea through the development of highly curated omni-channel marketing programs that are designed to amplify their voices. Learn more at emininecenyc.com and get in touch at mrosati@eminencenyc.com.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.
Mit Ben Unterkofler (share) Staffel #9 Folge #1 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups *** https://share.eu/
Unique, distinct, and uncopyable- these are Ildi Arlette's secrets to bringing a business and its brand to the next level. As a business consultant and trusted adviser to over 350 medical aesthetic clinics, Ildi shares her story on how to strategically develop YOUR brand and craft YOUR personal story in your practice. Tune into this podcast where we sit down to discuss all the tips you need to know and the challenges you might be facing as a female entrepreneur in the aesthetics industry!
In this episode, we explore the world of AI and its potential applications in email marketing, branding, and creative problem-solving. We'll dive into how AI can help businesses identify and target prospective email clients with greater precision, and how it can help enhance branding efforts by analyzing consumer behavior and sentiment. We'll also discuss how AI tools can assist creative professionals who are facing creative ruts, and provide tips for leveraging AI to generate fresh, innovative ideas. ChatGPT: https://chat.openai.com/ Midjourney: midjourney.com Jasper Ai: jasper.ai Future of NFT Links: twitter - @theejarrod Instagram: @futureofnft email: jarrod.peters4@gmail.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/futureofnft/message
Gain valuable insights on marketing, branding, and professional networking from marketing professor, Vicky Winkler.
In this episode, Dirk Hoerig speaks with Gary Survis, Operating Partner at Insight Partners. Gary has learned that years of experience (whether it be marketing, owning & selling companies, being a CMO, operating partner) equates to various accumulated tools to put in your toolbelt. The learning never stops - nor does the selection of tools - confidence and trust being among them. Gary explains why marketing is a science and an art, why generative AI is going to disrupt and change marketing forever, what a brand really is, the CMO mystery and bonus, offers five marketing strategies leaders need to succeed. About Gary Survis | :40 How does Insight help its portfolio companies with marketing? | 05:01 Why is marketing a science and an art? | 11:31 How generative ai is going to disrupt & change marketing forever | 13:32 "Brand + demand = growth.” Why? | 20:20 What is a brand? How do you build one? | 22:23 How is a brand score created? | 24:00 When do you start branding and ways to build your brand | 26:30 When do you need a CMO and what does a CMO do? | 30:16 Five Marketing Strategies leaders need to succeed
Are you looking for Unconventional Marketing & Branding Strategies for Coaches with Krystal Vernee'? Listen to this episode and grab information on Marketing/Branding for coaches/OSPs, finding your niche, creating a high ticket offer and experience, marketing on IG/FB, and unconventional marketing strategies. Let Krystal Help You Build Your Brand. Interested In One Of Her Programs? Are you interested in one of our programs but not sure where to start? Book a call with Krystal! DID YOU KNOW? We Don't PLAY has a premium podcast show for as low as $5/mo to get access to all Clubhouse & LinkedIn audio replays. Click here to subscribe now! AD Break #1: Grab all your FAMOLOGY luxury lounge & sleepwear for the whole family, this New Year! Resources: Schedule a strategy meeting with Favour Obasi-ike today and let's get your marketing plan started correctly at your earliest convenience. Click here for more information ℹ️ More Resources: Listen to We Don't PLAY podcast on wedontplaypodcast.com Learn how to use Pinterest for business with Pinterest SEO Marketing strategies. ✅ Grab your free Pinterest marketing course here! Read this article to learn how to use Pinterest marketing strategies in 2023! Visit https://playinc.online/pinterest to start using Pinterest.com as a business today. Connect with Favour Obasi-ike here: https://znap.link/flaevbeatz Join the Pinterest & SEO Marketing club on Clubhouse today using this link here. Join the Pinterest & SEO Marketing Facebook Group to join the LIVE! sessions here. Listen to Favour Obasi-ike on the Wisdom App Rate this Podcast: https://ratethispodcast.com/wedontplay --- Send in a voice message: https://anchor.fm/wedontplay/message Support this podcast: https://anchor.fm/wedontplay/support
Join Jeff Sawyer, co-founder of TruNORTH, as he shares his insights and experiences on the keys to success and making a positive impact in today's business world. Get practical tips and guidance on the power of relationships, community involvement, and branding in building a thriving business in this must-listen podcast episode
Veena Excell, A.K.A. “Pretty Vee “ has seen the trifecta of integrity, authenticity, and unhindered creativity create the life of her dreams! After graduating college she worked jobs in retail, radio, and administration and eventually tapped into her gift : influencing others through her gift of comedic genius, authentic connection, and building relationships. From the world of MTV's Wild N' Out , to partnerships with Bellaire Brands and City Trends, she is blazing a trail of success the right way and she's here to share parts of the blueprint here on the Social Proof Podcast! In this episode we'll unpack : Talent VS. Grind In Business and Life : The importance of knowing how to work your craft consistently and marry it with a “never give up “ approach to everything you do. Collaborations and Brand Deals : How she has been able to work with superstars like Da Baby, Nick Cannon, and others while also building a reputation as a woman of integrity, business acumen, and value. Social Media Influence : What the truth is about most people who have a large social media following (and how they navigate business), how to land brand partnerships, and use a platform for positive and massive impact. Overcoming Anxiety, Overthinking , and Navigating Business Relationships: Why having a foundation of faith, taking time to slow down, and having the right people around you is essential to success and peace of mind.Integrity and Consistency: How she handles having nearly 6 Million followers on I.G. , The story behind her partnerships with Cititrends and Bellaire Brands, and why having a signature fragrance is a dream come true. And so much more! Connect with Vena A.K.A. Pretty Vee On I.G. - https://www.instagram.com/yesimprettyveeJoin David's Morning Meetuphttp://www.themorningmeetup.com*** Grab the Podcast EBOOK
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