Design Assembly Conversations

‘Kia ora and welcome to Design Assembly Conversations. In this series we talk to Aotearoa NZ designers, hear their stories and celebrate their work.' Stephen McCarthy is the founder and co creative Director of McCarthy Design based in Ōtautahi Christchurch. He's been designing for over 25 years, worked in small and large studios, made 5 albums in band Pine touring Internationally and has a passion for design for social impact having helped shape wellbeing response work after the Quakes in Christchurch and Covid wellbeing response on a national scale. Personal Projects have seen him raise over $200k for charity with design based solutions, campaigns and tactile objects in response to pandemics, terrorist attacks and natural disasters

Kia ora and welcome to Design Assembly Conversations. In this series we talk to Aotearoa NZ designers, hear their stories and celebrate their work. I'm Louise and today with designer Lindsay Yee, we talked to Kaan Hiini from Curative. Kaan Hiini is the Design Director at Curative, a creative agency inspiring social change. An award-winning designer who loves to work deeply with communities to honour their realities and perspectives. Kaan is skilled at translating project needs into richly layered creative work, and his connection with Māori language, values, and practice has been instrumental in shaping Curative's ways of working. Beyond the studio, Kaan can be found nurturing Auckland's rainbow community in his role as co-chair of the Auckland Pride Festival.

Kia ora and welcome to Design Assembly Conversations. In this series we talk to Aotearoa NZ designers, hear their stories and celebrate their work. This podcast is a little different from usual. Designer and long-time DA collaborator, Lindsay Yee interviews Louise Kellerman, Founder and Director of Design Assembly about where she comes from, how she found her way into a career in design and the beginnings of Design Assembly and where to from here.

Kia ora and welcome to Design Assembly Conversations. In this series we talk to Aotearoa NZ designers, hear their stories and celebrate their work. I'm Louise and today I'm talking to Matt Power from Method. Matt Power is Design Director working across design, art direction and user experience at Method, a creative technology studio based in Auckland, New Zealand. Originally from the UK, Matt's first role was at PlayStation Studios within their Creative Arts team, a collaborative and close-knit group of creatives of all disciplines.Having now called New Zealand home for five years, Matt has worked with Culture&Theory and with somewhat of an obsession with the overlap of creativity and technology, found the perfect fit in 2019 when joining Method. Kia ora Matt, thanks so much for joining me today.

Kia ora and welcome to Design Assembly Conversations. In this series we talk to Aotearoa NZ designers, hear their stories and celebrate their work. I'm Louise and today I'm talking to Samantha Haehae from The Native Creative. Sam is an artist, neo-generalist, change-maker, and digital explorer. With around a decade of diverse experience in digital technology and design Sam's expertise has been in demand across range of industries including branding, advertising, digital and future tech (with a focus on the wellbeing sector, education, start-ups, public service, tourism and arts and culture.) Shes been invited to be a judge at best awards, was chosen to participate in the kingsize scholarship and has recently completed the Oyster Workshop Māori and Pacific Creative Business Programme with North Asia Centre of Asia-Pacific Excellence. Sam is passionate about Te Ao Māori, cultural preservation, mental health awareness, the arts and education - but most of all her passion lies in creating solutions for the Māori community and her whānau. Sam offers photography, AR/digital design, illustration and developing contemporary Māori design identity. She also mentors young creatives, works part time at a few galleries and is studying tikanga maori. Sam's creative focus is currently devoted to the exploration of identity and whakapapa. This work crosses creative technologies, story-telling , cultural preservation, and social innovation and equity. Kia ora Sam, thanks so much for joining me today.

Kia ora and welcome to Design Assembly Conversations. In this series we talk to Aotearoa NZ designers, hear their stories and celebrate their work. I'm Louise and today I'm talking to Will Bardebes, an educator at Unitec and a designer. Will Bardebes is currently the discipline lead of animation and graphic design within the faculty of creative industries at Unitec Institute of Technology in Auckland. He also maintains a professional and personal design practice spanning the fields of digital, motion and video design through to publication design and risograph printing.

Kia ora and welcome to the Kātoitoi 2021 podcast series. This is a special limited edition podcast series of five interviews commissioned by Creative New Zealand as a part of the 2020 Kātoitoi pilot. This interview and illustration sits within a series of commissioned essays, interviews, podcasts and artworks to be published over 12 weeks supported by CNZ. In this special series we'll hear from five of the review panel, each of whom looked at work within three categories to help select the final complied archive for this year. Kia ora I'm Louise, Design Assembly Founder and Director and today I'm talking to Emma Kaniuk and Tana Mitchell from Akin Emma and Tana co-founded Akin in 2015, a strategic design studio focused on creating engaging, seductive and effective brand solutions that grab people's attention and hearts. Previous to starting Akin, they both spent time at Designworks. Emma has also worked at Special Group in Auckland and Sydney and Tana has worked at studios in Auckland, Wellington and overseas in New York and Berlin. They have been awarded for their work at the Best Awards with purple pins and overseas in the AGDA awards, D&AD and Designweek awards amongst others.

Kia ora and welcome to the Kātoitoi 2021 podcast series. This is a special limited edition podcast series of five interviews commissioned by Creative New Zealand as a part of the 2020 Kātoitoi pilot. This interview and illustration sits within a series of commissioned essays, interviews, podcasts and artworks to be published over 12 weeks supported by CNZ. In this special series we'll hear from five of the review panel, each of whom looked at work within three categories to help select the final complied archive for this year. Kia ora I'm Louise, Design Assembly Founder and Director and today I'm talking to Trudi Hewitt. Trudi is currently freelancing and living in Te Tai Tokerau. She has enjoyed being a design tutor at Wintec School of Media Arts for the past 2 years and specialises in packaging, branding and all things type.

Kia ora and welcome to the Kātoitoi 2021 podcast series. This is a special limited edition podcast series of five interviews commissioned by Creative New Zealand as a part of the 2020 Kātoitoi pilot. This interview and illustration sits within a series of commissioned essays, interviews, podcasts and artworks to be published over 12 weeks supported by CNZ. In this special series we'll hear from five of the review panel, each of whom looked at work within three categories to help select the final complied archive for this year. Kia ora I'm Louise, Design Assembly Founder and Director and today I'm talking to Tim O'Neill. A multi-disciplinary creative with graphic design beginnings, over the past decade Tim has found himself doing a little bit of everything. From kicking through the start-up app scene to crafting type for his foundry to creating TV commercials. Currently his nine-to-five consists of brand strategy and identity with a diverse range of clients at Plato in Christchurch. Tim praises his design background for the conceptual foundation behind any creative practice.

Kia ora and welcome to the Kātoitoi 2021 podcast series. This is a special limited edition podcast series of five interviews commissioned by Creative New Zealand as a part of the 2020 Kātoitoi pilot. This interview and illustration sits within a series of commissioned essays, interviews, podcasts and artworks to be published over 12 weeks supported by CNZ. In this special series we’ll hear from five of the review panel, each of whom looked at work within three categories to help select the final complied archive for this year. Kia ora I’m Louise, Design Assembly Founder and Director and today I’m talking to Maria Devereux. Maria is Executive Creative Director at Colenso BBDO in New Zealand, recently named Cannes Lions agency of the decade for the Pacific Region. Having started her career at Colenso BBDO as a designer, she’s since worked in creative roles both locally and internationally on a range of clients including Google, BMW/MINI, Air New Zealand, Viagra Canada and MARS Global Petcare. In 2019 she was named in Adweek’s Creative 100 and in 2020 she co-created a leadership program designed to bring empathy to the way we work and lead. She is a passionate member of the Mentally Healthy Change Group in Australasia and was recently awarded a Certificate of Excellence at Campaign Asia’s Women Leading Change Awards. She’s collected over 100 international and local awards for her work at multiple shows including two One Show Grand Prix and three One Show Gold for her work on Pedigree SelfieSTIX.

Kia ora and welcome to the Kātoitoi 2021 podcast series. This is a special limited edition podcast series of five interviews commissioned by Creative New Zealand as a part of the 2020 Kātoitoi pilot. This interview and illustration will sit within a series of commissioned essays, interviews, podcasts and artworks to be published over a 12 week period supported by CNZ. In this special series you'll hear from five of the review panel, each of whom looked at work within three categories to help select the final complied archive for this year. Tēnā koutou I’m Louise, Design Assembly Founder and Director and today I’m talking to Adeline Marteil. Adeline is currently a senior designer at Hula Design in Auckland - specialists in branding, content and design. Orginally from France, Adeline has called Aotearoa home since December 2017.

Kia ora and welcome to Design Assembly Conversations. In this series we talk to Aotearoa New Zealand designers, hear their stories and celebrate their work. I’m Louise and today I’m talking to Laura Cibilich from Run. Laura founded RUN (formerly Designstein) in 2008 and since then has orchestrated the launch of many successful brands and products, including New Zealand’s first indoor trampoline fun park, Jump. With her strong design background Laura has an extensive knowledge of strategic design, graphic design and brand application, with particular expertise in brand identity and brand strategy. She has experience working on projects for clients including The Food and Agriculture Organization of the United Nations, Niue Tourism, 2degrees, Lego, Sheraton Hotels and Resorts, Canon, Puma, Kelly Tarlton’s, Jagermeister, Mattel, Pacific Trade Invest and Te Puia. Kia ora Laura, thanks so much for joining me.

Kia ora and welcome to Design Assembly Conversations. In this series we talk to Aotearoa NZ designers, hear their stories and celebrate their work. I’m Louise and today I’m talking to Donna McCort from Dow Goodfolk. Donna McCort is the creative director at Dow Goodfolk, a 25 year young brand design agency based in Auckland. Dow Goodfolk has its roots in packaging design and today runs the full spectrum of design services from strategy to identity and communications through to packaging, digital and spatial design. Donna has been working with Annie Dow, founder and managing director as a tight team with girl power on the fly for over 25 years. Kia ora Donna, thanks so much for joining me.

Design Assembly collaborated with Studio South to deliver This is not an interview — Conversations on Studio Life; a panel discussion event for design students (and educators) on entering the industry. Featuring Design Leaders: Caroline Powley, Design Educator (Convenor) Sam Southwell, Creative Director, Studio South Phoebe Ellis, Design Lead, Previously Unavailable Ryan Mark, Creative Director, Marx Design Tana Mitchell, Director, Studio Akin The panel shared real industry stories, insight into their process and honest dialogue around what the business looks like for students engaging with studios. Following the evening, students were asked to reflect on what they learnt, with some students provided with one-to-one sessions to see first hand the working day to day life of the fast-paced studios.

Kia ora and welcome to Design Assembly Conversations. In this series we talk to NZ designers, hear their stories and celebrate their work. I’m Louise, Design Assembly Founder and Director and today I’m talking to Sam Allan. Sam Allan is the founder and managing director of Onfire Design. Onfire Design is a specialist branding and packaging design agency based in Auckland, New Zealand, established in 2005 this year Onfire are celebrating 15 years in business. They were New Zealand’s most internationally awarded design agency in 2019 and Onfire was also voted a Top Ten global design agency by World Brand Society in 2018 and 2019.

Kia ora and welcome to the DA Field Guide 2020 Podcast series. This is a special limited edition podcast series of four interviews commissioned by Creative New Zealand as a part of the DA Field Guide 2020 - An exploration of NZ’s post Covid design practice. In this special series we’ll hear from leaders in the NZ design community and further our discourse around the creative and economic wellbeing of our community, identify opportunites for positive change, speculate on the future of our practice and critically examine the post Covid design landscape in Aotearoa. Tēnā koutou I’m Louise, Design Assembly Founder and Director and today I’m talking to Raul Sarrot. Raul is a designer, strategist and coach that specialises in helping transform organisations and brands to align and connect with their internal and external audiences. Raul’s international trajectory has been forged over 27 years working alongside a wide range of commercial and not-for-profit clients in the Asia Pacific, the Americas and Europe. He currently runs Freshfish, his boutique design innovation studio –specialised in strategy, branding and business innovation– and leads CO, a global innovation collective. He is also a part-time senior university lecturer and a long-standing member and former Chair of the AUT Communication Design Advisory Committee (Auckland University of Technology, New Zealand).

Kia ora and welcome to the DA Field Guide 2020 Podcast series. This is a special limited edition podcast series of four interviews commissioned by Creative New Zealand as a part of the DA Field Gudie 2020 - An exploration of NZ’s post Covid design practice. In this special series we’ll hear from leaders in the NZ design community and further our discourse around the creative and economic wellbeing of our community, identify opportunites for positive change, speculate on the future of our practice and critically examine the post Covid design landscape in Aotearoa. Tēnā koutou I’m Louise, Design Assembly Founder and Director and today I’m talking to Jef Wong. Jef Wong is the Executive Creative Director at Designworks where he has worked for over 20 years. He is responsible for driving and maintaining the overall creative vision and quality standards of the studio. His work has received numerous awards and he is the 2020 Convenor of Judges - Graphics for The New Zealand Best Design Awards and has judged 2 times previously. Jef has also been a judge for The International Student awards (Taiwan) and The Design and Art Direction awards (D&AD).

Kia ora and welcome to the DA Field Guide 2020 Podcast series. This is a special limited edition podcast series of four interviews commissioned by Creative New Zealand as a part of the DA Field Gudie 2020 - An exploration of NZ’s post Covid design practice. In this special series we’ll hear from leaders in the NZ design community and further our discourse around the creative and economic wellbeing of our community, identify opportunites for positive change, speculate on the future of our practice and critically examine the post Covid design landscape in Aotearoa. Tēnā koutou I’m Louise, Design Assembly Founder and Director and today I’m talking to Eddy Royal. Eddy is the director of Curative - a creative agency inspiring social change. Founded in 2012 Curative has been committed to finding interesting new ways to inspire change since day one. Leading an experienced team of creative thinkers, who are passionate about creating beautiful work that makes real impact. Eddy draws on her years of commercial experience in PR and Advertising to use her practiced strategic thinking and ideation to help respond to complex social issues.

Kia ora and welcome to the DA Field Guide 2020 Podcast series. This is a special limited edition podcast series of four interviews commissioned by Creative New Zealand as a part of the DA Field Gudie 2020 - An exploration of NZ’s post Covid design practice. In this special series we’ll hear from leaders in the NZ design community and further our discourse around the creative and economic wellbeing of our community, identify opportunites for positive change, speculate on the future of our practice and critically examine the post Covid design landscape in Aotearoa. Tēnā koutou I’m Louise, Design Assembly Founder and Director and today I’m talking to Karl Wixon. Karl is the director of Arahia in which he works as a Māori co-design facilitator to weave together complex collaborations spanning cultures, sectors, entities and interests to develop shared visions, find direction, and co-design solutions. Karl has held a number of leadership roles in the past - president of the Designers Institute of NZ, a founder of Ngā Aho Inc Māori Design Society, a member of the NZ Story Advisory board, responsible for how NZ projects itself in offshore markets and a member of Te Mana Whakahaere, the governing council of Te Wānanga o Aotearoa.

Kia ora and welcome to Design Assembly Conversations. In this series we talk to NZ designers, hear their stories and celebrate their work. I’m Louise and today I’m talking to Emma Kaniuk and Tana Mitchell from Akin. Emma and Tana co-founded Akin in 2015, a strategic design studio focused on creating engaging, seductive and effective brand solutions that grab people’s attention and hearts. Previous to starting Akin, they both spent time at Designworks. Emma has also worked at Special Group in Auckand and Sydney and Tana has worked at studios in Auckland, Wellington and overseas in New York and Berlin. They have been awarded for their work at the Best Awards with purple pins and overseas in the AGDA awards, D&AD and Designweek awards amongst others. (It is important to place this conversation in context of being in the middle of an uncertain landscape and challenges brought about by Covid-19. The virus arrived in New Zealand in February and on the 25 March 2020, we went into Level 4 lock-down. This podcast is released on the 28th of May 2020 as we transition into Level 2 which dictates the design community may start to return to working from studios as our economy cautiously restarts.)

Kia Ora and welcome to Design Assembly Conversations. In this series we talk to Aotearoa NZ designers, hear their stories and celebrate their work. I’m DA founder Louise Kellerman and in this episode I spoke with Brian Richards. In 1987 Brian founded Richards Partners - a design and strategy studio based in Auckland and today he continues to lead the team. He's been recognised as one of NZ's foremost brand strategists, has helped to found NZ's first masters of design management at Unitec and in 2007 he received the black pin award from the Designers Institute of NZ. Brian and I sat down to record this conversation at the end of 2019. We were both looking forward to 2020 and all that it would bring. It is important to place the conversation in context of being prior to the uncertain landscape and challenges brought about by Covid-19. The virus arrived in New Zealand in February and on the 25 March 2020, we went into Level 4 lock-down. This podcast is released on the 28th of April 2020 as we transition into Level 3 which dictates the design community remain working from home as our economy cautiously restarts.

In this episode I spoke to Stephen Richardson. Stephen works as Pastel City, a multidisciplinary design studio based in Auckland. He provides the full-range of creative and design services and some of his latest projects include the refresh of the Citta Design Store branding and the art direction of the Huffer 2017 brand campaign. Welcome to Design Assembly Conversations. In this series we talk to New Zealand graphic designers, hear their stories, and celebrate their work.

In this episode I spoke to Grant Alexander. Grant is currently the Design Director at Onfire Design in Auckland. He started his career in 1969 at Designscape magazine, co-founded Designworks with Ray Labone in 1982 and in 2000 formed a partnership with daughter Kate to create Studio Alexander. Welcome to Design Assembly Conversations. In this series we talk to New Zealand graphic designers, hear their stories, and celebrate their work.

In this episode I spoke to Nicole Arnett Phillips. Nicole is a designer, typographer, publisher and print-maker. Orginally from NZ, she currently lives in Brisbine. She divides her working week between client work and her own practice of publishing, typographic and printmaking pursuits AKA Typograp.HER Welcome to Design Assembly Conversations. In this series we talk to New Zealand graphic designers, hear their stories, and celebrate their work.

In this episode I spoke to Pete Montgomery. Pete is currently the Creative Director at Xero in Wellington. Xero is a NZ based company that develops cloud-based accounting software.

In this episode I spoke to Chris Flack, Design Director at Strategy Creative in Christchurch. Strategy Creative is a proudly independent full service design led advertising agency, with studios in Christchurch, Wellington, Sydney and Tokyo.

Welcome to Design Assembly Conversations. In this series we talk to New Zealand graphic designers, hear their stories, and celebrate their work. Bren and Luis form Make Bardo - a creative design studio based in Queenstown that practices contemporary visual communication. Specialising in packaging design , brand strategy and signage systems for national and international clients.

Welcome back to Design Assembly Conversations for 2017. In this series we talk to New Zealand graphic designers, hear their stories, and celebrate their work. I’m Louise, and today I’m talking to Johnson Witehira. Johnson is an artist and graphic designer from Wellington. Currently he has his own graphic design practice and teaches at AUT University in Auckland.

Welcome to Design Assembly Conversations. In this series we talk to New Zealand graphic designers, hear their stories, and celebrate their work. I'm Louise, and today I'm talking to Jonathan. Jonathan is the executive creative director of Voice Brand Agency with studios in Auckland and Melbourne. Welcome Jonathan.

DA Conversations November 2016 with Kelvin Soh by Design Assembly

Welcome to Design Assembly Conversations. In this series we talk to New Zealand graphic designers, hear their stories, and celebrate their work. I'm Louise, and today I'm talking to Annie Dow. Annie started and runs Dow Design, which has for over 21 years been a leading New Zealand design studio. Annie, can you start by telling us where you've come from? Well, actually, I'm a pommie, to be honest. I'm UK-born, but I would never really call myself that, because I've been here since the age of four. So my family immigrated way back in the early '60s. Sadly, my father missed out on the $10 boat trip and he had to pay full fare, but he was still committed to coming down to New Zealand. So, yeah, that's where my roots are, but I do call myself Kiwi, because I've been here forever.

Hello, and welcome to Design Assembly Conversations. An interview series with New Zealand graphic designers. Design assembly seeks to hear the stories of New Zealand graphic designers, get to know who we are, and celebrate New Zealand graphic design. Hi, I'm Louise, founder of Design Assembly. Today I'm speaking to Kate Alexander. Kate Alexander started, runs, and is the Creative Director of Places & Graces, an interior styling company. Kate started Graces & Places after 15 years as a graphic designer, running the brand strategy and design business, Studio Alexander - which she co-founded with her father, Grant Alexander. Kate has won many best awards, and is a fellow of the Designers Institute of New Zealand. Welcome Kate.

Hello, and welcome to Design Assembly Conversations, an interview series with New Zealand graphic designers. Design Assembly seeks to hear the stories of New Zealand graphic designers, get to know who we are, and celebrate New Zealand graphic design. Hi, I'm Louise, founder of Design Assembly. Today I'm speaking to Welby Ings. Welby Ings is a professor at the Auckland University of Technology in the Graphic Design department. He also writes and directs his own films. To date, he has produced two short films: Boy and Munted. In 2006, Boy was nominated for an Academy Award. Currently, he is working on his third short film, Sparrow.