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Episode 041: Why Video May Be Key to Getting Your Next Client by MEMO Marketing Group

Episode 040: Why Thinking About the End Is the Best Way to Begin Your Marketing by MEMO Marketing Group

Episode 039: Why Improving Your Buying Experience Can Be a Great Marketing Tactic by MEMO Marketing Group

Episode 038: Why a Strategic Marketing Plan Will Save You More than It Will Cost You by MEMO Marketing Group

Episode 037: Why Sales and Operations Can Hinder Your Marketing Success by MEMO Marketing Group

Episode 036: Why Hiring an Expert is a Better Way to Go by MEMO Marketing Group

Episode 035: Why is Less More When it Comes to Marketing by MEMO Marketing Group

Episode 034: Why Giving Away Your Products and Services for Free Can Grow Revenue by MEMO Marketing Group

Episode 033: Why a 50,000 ft. View Can Help You Find Differentiation by MEMO Marketing Group

Episode 32: Why Measure Every Marketing Initiative by MEMO Marketing Group

Episode 031: Why It's Important to Market by Giving Back by MEMO Marketing Group

Episode 030: Why Your Marketing Materials Affect Your Referrals by MEMO Marketing Group

I know for twenty eight episodes at least, we have been talking about really smart marketing strategy as it relates to your company, and today I want to take a quick step back and talk a little bit about marketing strategy as it relates to you personally. So personal marketing or personal branding you know as I would describe branding, branding is really about the perception that people have about your company. Well as it applies to you as a person, your personal brand is the perception that people have about you personally. Now I will tell you if you are an owner of a company, or if you are a leader in a company, your personal brand is very closely tied to your company brand (or they really influence one another) and furthermore, your employees that you have working with you or for you very much influence your company brand.

Episode 028: Why Consider “One to Many” Marketing Tactics by MEMO Marketing Group

Episode 027 - Why You Believe Social Media and Blogging Doesn’t Work by MEMO Marketing Group

Episode 026: Why Your Business Should Have a Positioning Statement by MEMO Marketing Group

Episode 025: Why It's Important to Be Referral Ready by MEMO Marketing Group

Episode 024: Why Relationships Matter Most by MEMO Marketing Group

Episode 023: Why You Must Communicate Strategically by MEMO Marketing Group

Episode 022: Why It's Not the Vehicle but Where You're Going That Matters by MEMO Marketing Group

Episode 021: Why Consistency Matters in Marketing by MEMO Marketing Group

You've tried social media, email, direct mail, SEO, PPC, magazine ads, tradeshows... and the list goes on and on. But nothing is as effective as a good 'ol referral, am I right? So why don't you put more into getting more referrals. This episode shows you how.

So often marketing firms want to get you to believe that marketing is extremely complicated, or you may have concerned that marketing is too difficult to understand. The reality of it is it really boils down to some very simple principles, and most of the time people believe that it could be a million reasons why your marketing isn't working, but in reality there's just three reasons why your marketing isn't working, and we're going to cover those today.

Episode 018: Why You Should Be Outsourcing Your Marketing Efforts by MEMO Marketing Group

Episode 017: Why You Should Learn the Three “R’s” of Marketing by MEMO Marketing Group

Episode 016: Why LinkedIn Should Always Be a Part of Your Marketing Strategy by MEMO Marketing Group

Episode 15: Why Your Referrals Can Grow with Cross Marketing by MEMO Marketing Group

So you may be asking what is marketing automation? Well, you understand the term “automate” or “automation.” Things that are happening automatically without you doing things. Marketing automation is very similar. So the idea behind marketing automation is to put things on autopilot. Things that could help you with specific touch points. It could help you with communication. It could help you move people through the funnel, and it's something that you can set it and forget it. You don't have to worry about it. A lot of marketing automation really comes in the form of email marketing. And we talked a little bit about it in a previous podcast. I think that might have been podcast #7, where we discussed a little bit about email marketing if I remember correctly. But the idea behind marketing automation, especially as it relates to e-mail marketing, is allowing somebody to receive a series of e-mails, and based on the activity or actions that they take with those e-mails, that drives their next communication that they receive from you.

Episode 013: Why Referrals Are a Shortcut to New Clients by MEMO Marketing Group

Episode 012: Why Marketing Funnels Are a Company’s Hidden Secret by MEMO Marketing Group

Episode 011: Why There Are Only Two Ways to Strategically Use Social Media by MEMO Marketing Group

Episode 010: Why Use Direct Mail Again for Your Strategic Marketing Efforts by MEMO Marketing Group

Episode 009: Why You Need to Integrate Your Marketing Channels by MEMO Marketing Group

Learn why you need to consider a second "brain" to grow your business.

In this episode, we cover the three reasons why email marketing should be a major part of every company's marketing strategy.

Comparing yourself to your competition is not effective. In this episode we tell you why and how you need to handle your strategies to win over your competition.

The one simple thing that can push your business further than any other tactic is to set strategic goals for yourself and your business. In this episode, we show you exactly how to do that.

Does your business have a marketing budget? If you do, I want to challenge how you are thinking about your marketing budget. In this episode, we get into the details about why it’s important to be looking at your marketing budget appropriately and how to calculate your own custom marketing budget.

So often I hear people say their marketing efforts are a waste of money. In this episode, we will tell you WHY you are not having success and how to fix it.

In this episode we discuss a topic many service and consulting businesses don't consider, and as a result, they are increasing their revenue per client. Listen and discover how to apply this to YOUR business.

Are you struggling with marketing? If you are, you're not alone. One of the core principles we develop for our clients to have success with their marketing strategy is their WHY Statement. In this episode we explain this and share a simple exercise to develop this for your business.