Podcasts about marketing solutions

For the first time ever, we recorded a podcast live from Engage – IAB UK's flagship event. Stationed in the bar area at Soho Place, the IAB's Charlotte Robinson caught up with speakers fresh off stage and chatted to delegates about their standout moments.With this year's theme centred on how content connects, you'll hear from a brilliant mix of voices, including The Times and Sunday Times' Manveen Rana, Spotify's Jenny Haggard and TikTok's Callum Smith, as they reflect on connecting with their audiences, driving creativity and making culturally relevant content.Whether you joined us on the day or are catching up after the fact, this special episode is your bite-sized guide to the biggest themes and takeaways from Engage 2025. For more, head to https://www.iabuk.com/events-training/engage-2025Podcast guests:Manveen Rana, Journalist & host of The Story podcast from The Times & Sunday TimesCallum Smith, Head of Marketing Solutions, TikTokAlex Partridge, podcaster & content creatorJenny Haggard, Global Thought Leadership Lead, SpotifyRob Biagioni, Managing Director, Time OutOllie Presswell, Innovation Lead, Wanderlab by TripadvisorMolly Griffin, The Goat AgencyIsvana Da Silva, ImmediateMaddie Torbati, Mindshare Hosted on Acast. See acast.com/privacy for more information.

Episode SummaryIn this episode of OnBase, host Chris Moody reunites with longtime friend and podcast co-creator Amber Naslund for a reflective and forward-thinking conversation. Amber brings a wealth of experience across the marketing-sales spectrum and shares how her background in marketing has become her superpower in sales.They explore how better collaboration between marketing and sales can unlock massive gains, why product marketing and sales enablement should stop building models and start offering "Legos," and how storytelling in sales is less about fables and more about connecting dots. Amber also gets real about brand vs. demand debates and why marketers need to stop underestimating the power of long-term influence.Key TakeawaysMarketing Skills Supercharge Sales: Amber's success in sales stems from her deep understanding of marketers. Being able to “speak the same language” has helped her build trust, credibility, and strategic partnerships with customers.Empathy > Silos: Sales and marketing still operate too independently. The cure? Cross-functional humility, joint planning, and sitting in on each other's meetings.Build Legos, Not Models: Product marketers and sales enablers should create modular, adaptable building blocks—not rigid, linear pitch decks. Sellers need the freedom to customize.Get Comfortable with Casual: Great sellers are simplifying, listening deeply, and having real, unscripted conversations. Over-reliance on pitch decks and sequences is hurting connection.Brand is Demand: The divide between brand and demand gen is artificial. Brand is what puts you on the buyer's shortlist on Day 1—it's measurable, just not always trackable.Quotes“Brand is demand. It's all one thing. The biggest mistake marketing made was thinking brand was separate from measurable success.”Best moments 01:20 – Amber's career journey: from nonprofit fundraising to sales leader at LinkedIn.05:30 – What marketers misunderstand about sales (and vice versa).09:15 – The art of “getting comfortable with casual.”12:30 – Why enablement teams need to provide mix-and-match sales materials.15:30 – Storytelling in sales: not fluff, but hypothesis.18:00 – The real power of brand—and why we're measuring it all wrong.Resource recommendationsBooks:The First 90 Days by Michael D. WatkinsBabel by R.F. KuangPodcasts:Hidden Brain PodcastShout-outsAshley Faus, Head of Lifecycle Marketing, Portfolio at Atlassian – She is admired for her community leadership and generosity.Jenn VandeZande, Digital Engagement Strategy at SAP CX – Amber praised Jenn for her editorial excellence and long-game content strategy.About the GuestAmber Naslund is a seasoned marketing and sales executive, currently serving as a Director at LinkedIn within their Marketing Solutions business. With over 25 years of experience across nonprofit fundraising, B2B marketing, tech startups, and enterprise sales, she brings a rare dual-lens perspective from both sides of the revenue table.From co-founding a podcast with host Chris Moody over a decade ago to transitioning from marketing leader to sales director, Amber has continually embraced growth, reinvention, and empathy as cornerstones of her leadership. She's passionate about bridging the gap between marketing and sales teams, crafting meaningful stories, and advocating for the value of brand in today's attribution-obsessed world.Connect with Amber.

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zora Senat, Chief Commercial Officer, Verisk Marketing Solutions, to discuss collaboration and partnerships, data insights, the consumer experience, and more. —Listen to our Identity Architects' Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on LinkedIn: http://www.linkedin.com/company/infosumhq

The gas price sign used to be the most important means of communications to attract drivers to c-stores. Today, digital communications have unleashed many other more effective opportunities to tell customers about your offer by appealing to their known behaviors. Hosted by: Jeff Lenard About our Guest: Fred Dimesa, Head of Product for Marketing Solutions, Arity Fred is head of product for marketing solutions at Arity. He has more than 20 years of experience in developing strategies and launching new businesses in the technology space.

In this episode of Women in Motion, Lee Kantor is joined by Dree Ziegler, founder of Drizzle Digital, a woman-owned digital marketing agency. Dree discusses Drizzle Digital’s services, including social media management, website development, email marketing, and paid advertising. She emphasizes the agency’s data-driven approach and the importance of understanding client goals. Dree also introduces […]

Struggling to pinpoint your perfect customer? Learn actionable insights to fine-tune your ideal customer profile for improved sales and marketing performance. We'll cover real-life strategies, the power of conversations, leveraging first-party data, and how even small businesses can collect valuable insights. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:54 ICP vs Persona: Strategic vs Tactical07:09 "Tools' Value Depends on Use"12:24 Starbucks App: Personalized Customer Experience14:09 Collecting Leads at Art Markets19:22 AI vs. Human Insight in Conversations22:21 "Lego Ideas: Community-Driven Creativity"23:33 LEGO: From Sets to Creativity28:09 Identifying Customer Pain Points31:38 Buying Behavior Variability34:39 Targeted Audience Engagement Strategies38:18 Salespeople Initiating Conversations Strategies40:33 Power of Genuine Conversations==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Amber Naslund, Senior Manager of Marketing Solutions at LinkedIn, explores the challenges and opportunities in aligning sales and marketing teams. Amber sheds light on bridging the communication gap and fostering collaboration to achieve shared business goals. She shares actionable insights into improving sales-marketing alignment, focusing on understanding customer needs, creating cohesive messaging and the importance of metrics that reflect long-term success.Key Takeaways:(01:47) Sales and marketing often clash due to misaligned goals.(02:44) Marketers need closer connections with customers.(03:35) Fieldwork with sales improves marketing strategies.(05:11) Smaller teams like HubSpot excel in alignment.(07:51) Metrics should align with long sales cycles.(08:39) Trusting the process builds long-term results.(11:13) Team collaboration sparks optimism for meaningful impact.Resources Mentioned: Amber Naslund -https://www.linkedin.com/in/ambernaslund/LinkedIn -https://www.linkedin.com/company/linkedin/HubSpot -https://www.hubspot.comZapier -https://www.zapier.comThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

Download Chris's FREE E-Book on “How To Find Ultra High Net Worth Clients" from https://UHNWC.com/   Crystal Lee Butler, MBA (https://crystalmarketingsolutions.com/), is the founder and marketing strategist behind Crystal Marketing Solutions (CMS), a premier financial advisor marketing agency that delivers done-for-you marketing services dedicated specifically to independent financial advisors and small advisory firms. With two decades of experience, CMS excels in developing personalized, compliance-friendly marketing strategies that streamline and execute all aspects of their clients' marketing ecosystem. In this episode, Crystal and Chris discuss: 1. Growing Your Practice with Consistent Marketing 2. How to Create High-Impact Content Without Overwhelm 3. How to Leverage Publications to Boost Your Authority 4. Using Client Success Stories to Attract More Business LinkedIn: https://www.linkedin.com/in/crystallbutler/  Website: https://crystalmarketingsolutions.com/  Facebook: facebook.com/crystalmarketingsolutions X (formerly Twitter): x.com/crystallbutler Maximize your marketing, close more clients, and amplify your AUM by following us on:  Instagram:  https://instagram.com/ultrahighnetworthclients  TikTok: https://tiktok.com/ultrahighnetworthclients  YouTube: https://www.youtube.com/@uhnwc Facebook: https://www.facebook.com/UHNWCPodcast  Twitter: https://twitter.com/uhnwcpodcast  iTunes:  https://podcasts.apple.com/au/podcast/ultra-high-net-worth-clients-with-chris-brodhead/id1569041400 Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr Website: https://uhnwc.com  Work with us: https://famousfounder.com/fa  DISCLAIMER: This content is provided by Chris Brodhead for the general public and general information purposes only. This content is not considered to be an offer to buy or sell any securities or investments. Investing involves the risk of loss and an investor should be prepared to bear potential losses. Investment should only be made after thorough review with your investment advisor considering all factors including personal goals, needs and risk tolerance. 

Welcome to episode 261 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kirk Nielson, the co-founder and marketing leader at Tap In Digital. Tap In Digital specializes in helping brands maximize revenue through innovative, data-driven marketing measurement solutions. With over 15 years of experience in marketing and technology, Kirk is highly skilled in developing strategies that enhance marketing spend efficiency and improve attribution accuracy. Before co-founding Tap In Digital, Kirk served as Chief Marketing Officer at Credit.com, where he enhanced brand visibility and engagement. His diverse background in marketing technology and business analysis underscores his commitment to delivering measurable results. Holding a Master's in Information Systems and a Bachelor's in Business Administration from the University of Utah, Kirk is also an avid golfer who enjoys time with his wife and friends. 1. Why Marketing Attribution Is Crucial for Law Firm Success Accurate attribution ensures marketing dollars are allocated effectively, driving better case volume and ROI. By identifying which channels contribute the most to conversions, firms can optimize their advertising strategies. 2. How Data-Driven Insights Enhance Law Firm Advertising Leveraging analytics helps law firms understand the impact of channels like TV, radio, and digital ads. Predictive models enable smarter budget reallocations, maximizing returns on investment. 3. Why Awareness Channels Are Key to Building Law Firm Brands Traditional channels like billboards and radio create top-of-funnel awareness, driving potential clients to search for your firm. Understanding the ripple effect of awareness campaigns on digital performance solidifies multi-channel strategies. 4. How Incorporating Non-Marketing Data Improves Case Volume Variables like weather patterns and tourism trends can significantly influence case counts and demand. Combining marketing data with external factors provides a holistic view of what drives law firm growth. 5. Why Partnering with Attribution Experts Boosts ROI Firms benefit from strategic insights and ongoing support when working with attribution specialists. Beyond software, expert guidance ensures actionable recommendations tailored to each firm's unique market.   Resources:  http://www.tapindigital.com/ https://x.com/kirknielsonwww.linkedin.com/in/kirk-nielson-4039023b   Additional Resources:  https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

In dieser Folge des Marketing Solution Podcasts führen Tom und Patrick durch die neue EU-Verordnung DORA – den Digital Operational Resilienz Act, der ab Januar 2025 in Kraft tritt. Wir beleuchten, was es mit dieser Verordnung auf sich hat, welche Unternehmen betroffen sind und welche Auswirkungen DORA auf Risikomanagement und Cybersicherheit in der Finanzbranche hat.Erfahrt, welche konkreten Maßnahmen erforderlich sind, um die digitale Betriebssicherheit zu gewährleisten und warum eine ISO-Zertifizierung hier eine große Rolle spielt. Patrick und Tom geben einen Überblick über die Anforderungen und zeigen, wie Unternehmen sich und ihre Kunden vor Cyberangriffen schützen können.

In dieser Folge des Marketing Solution Podcasts führen Tom und Patrick durch die neue EU-Verordnung DORA – den Digital Operational Resilienz Act, der ab Januar 2025 in Kraft tritt. Wir beleuchten, was es mit dieser Verordnung auf sich hat, welche Unternehmen betroffen sind und welche Auswirkungen DORA auf Risikomanagement und Cybersicherheit in der Finanzbranche hat.Erfahrt, welche konkreten Maßnahmen erforderlich sind, um die digitale Betriebssicherheit zu gewährleisten und warum eine ISO-Zertifizierung hier eine große Rolle spielt. Patrick und Tom geben einen Überblick über die Anforderungen und zeigen, wie Unternehmen sich und ihre Kunden vor Cyberangriffen schützen können.

The Lawyer Stories Podcast Episode 170 features Travis Hoechlin, CEO of RizeUP Media in Alisa Viejo, CA. We discuss with Travis how RizeUp is diligently assisting law firms to generate new clients from the internet, increase revenue and help grow their businesses. RizeUp has representatives throughout the country, and will roll up their sleeves to discover your needs, help scale your law firm, by utilizing a dedicated account manager and sales strategist along with other specialized departments to assist your firm. RizeUp Media offers bespoke marketing solutions crafted specifically for law firms without long-term contracts.

In dieser Episode des Marketing Solution Podcasts tauchen Tom und Patrick in ein hochaktuelles Thema ein: Briefwahl und Fulfillment für Wahlen.

In dieser Episode des Marketing Solution Podcasts tauchen Tom und Patrick in ein hochaktuelles Thema ein: Briefwahl und Fulfillment für Wahlen.

Brian Walker is the Owner and CEO of Shop Marketing Pros. In this episode, he and Jimmy Purdy discuss the challenges and strategies of customer interactions and marketing within the automotive industry. Brian discusses the importance of action in marketing efforts, emphasizing that doing nothing is not an option. Jimmy and Brian also explore the complexities of balancing different roles in a business, highlighting how marketing, HR, and other business aspects require careful management for success.Visit Shop Marketing Pros here00:00 Solo trip cut short, returned home early.09:34 Traveling inspires new possibilities and perspectives.16:19 Business skills didn't come naturally, causing failure.18:50 The 2008 crisis revealed my business weaknesses and improvement.23:25 Handle imperfections well to gain loyal supporters.31:16 Early web presence grew tech-heavy shop significantly.34:30 Auto repair undercharging compared to other trades.40:27 Rebranding needed due to misleading business names.47:51 Rebranding emphasizes automotive and retains customer goodwill.50:57 Undervalued service advisors; optimal 1:1 advisor-technician ratio.53:56 Balancing productivity and needs justifies staffing choices.01:00:13 Plan marketing strategy annually, and adjust efforts seasonally.01:05:02 Professionals outweigh DIY for effective Google Ads. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

In this episode of Navigating Major Programmes, Riccardo Cosentino sits down with Mikaila Kukurudza to explore the significance of thought leadership—and some of the biggest mistakes professionals make on LinkedIn.Mikaila Kukurudza, founder of Colada Marketing Ltd., has been instrumental in helping both people and brands tell their stories, including working with Riccardo over the last three years. If you've come across any of Riccardo's LinkedIn articles, chances are, Mikaila is the pen behind them. Is hiring a ghostwriter unethical? Why does personal branding matter for the infrastructure industry—and beyond? And how do social media platforms shape major programs? Riccardo and Mikaila dive into all this and more.“You already have a personal brand, whether you like it or not. It's just a matter of whether you're going to define and refine it into something you're happy with. For anyone listening—even if you're not actively posting on LinkedIn—you already have a personal brand. It's up to you to shape it into how you want to be represented online.” — Mikaila Kukurudza Key Takeaways:Riccardo's thought leadership journey: from posting to podcasting.The controversy and value of ghostwriting.Grab a pen, here's your 10-minute LinkedIn checklist for building your online presence.The vulnerability of personal branding—do vanity analytics really matter? If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. The conversation doesn't stop here—connect and converse with our LinkedIn community:Colada Marketing Ltd. LinkedIn Learning – Becoming a Thought LeaderFollow Navigating Major Programmes on LinkedInFollow Riccardo Cosentino on LinkedInRead Riccardo's latest at wwww.riccardocosentino.com  Music: "A New Tomorrow" by Chordial Music. Licensed through PremiumBeat.DISCLAIMER: The opinions, beliefs, and viewpoints expressed by the hosts and guests on this podcast do not necessarily represent or reflect the official policy, opinions, beliefs, and viewpoints of Disenyo.co LLC and its employees.

In this episode, Andrea and David chat with Paws Time Owner, Connie Gualiano about on hold marketing solutions in the veterinary practice. Being placed on hold to hear Christmas music in July is not as beneficial to the veterinary practice as you may think. Connie speaks from the pet owners perspective on how having concise, relevant information catered specifically for your veterinary practice can provide your clients with valuable education that they may not receive at every visit.   So, grab your coffee or pour a glass of wine, and join us for an engaging conversation. Stay happy and sane!

In this episode of The Late Night Restaurant Show, Jay and Dominic welcome Sebastian, a marketing expert with deep roots in the restaurant industry. They explore the challenges and strategies of effective restaurant marketing, diving into why understanding the business from the ground up makes all the difference. From building a solid brand foundation to the pros and cons of hiring in-house versus agencies, this episode offers actionable insights for restaurateurs. Whether you're running a cozy local spot or expanding a multi-location concept, Sebastian's expertise and experience will guide you on the path to success. Tune in for a candid, no-nonsense conversation filled with industry wisdom, humour, and a few surprises!

In this episode of The Late Night Restaurant Show, Jay and Dominic welcome Sebastian, a marketing expert with deep roots in the restaurant industry. They explore the challenges and strategies of effective restaurant marketing, diving into why understanding the business from the ground up makes all the difference. From building a solid brand foundation to the pros and cons of hiring in-house versus agencies, this episode offers actionable insights for restaurateurs. Whether you're running a cozy local spot or expanding a multi-location concept, Sebastian's expertise and experience will guide you on the path to success. Tune in for a candid, no-nonsense conversation filled with industry wisdom, humour, and a few surprises!

Crystal Lee Butler- Crystal Marketing Solutions. Host Michael Connaughton is joined by Crystal Lee Butler of Crystal Marketing Solutions. Crystal is founder of Crystal Marketing Solutions, LLC also known as CMS. CMS specializes in offering comprehensive marketing strategy and services for independent financial advisors. Crystal and CMS have been featured in Kitces.com, Investor's Business Daily, and The Financial Planning Association to name a few for their work and thought leadership on advisor marketing. Crystal has over two decades of entrepreneurial and marketing experience. She founded CMS in 2011 and ever since has been seamlessly integrating digital and traditional marketing methods, empowering advisors to strengthen client and referral relationships while feeing up valuable time for strategic growth initiatives. They discuss: -Traditional and Digital Marketing Strategies -SEO -Client Events -Social Media and Branding Ideas More on CMS: https://crystalmarketingsolutions.com/ Contact Crystal: https://www.linkedin.com/in/crystallbutler/ crystal@crystalmarketingsolutions.com

In this episode of "The Price for Paradise," I chat with my friend Eryn Scannell. Eryn is not only designing the logos and merchandise for the upcoming Paradise brand but has also launched her own marketing company, Shift Marketing Solutions. We also preview our Grand Canyon rim-to-rim hike and delve into Eryn's firsthand experiences at the Olympics. Tune in for an engaging episode filled with business insights, adventure, and Olympic-sized stories!

In this episode of Grow a Small Business, host Troy Trewin interviews Barratt Kennett, Director  of EFCOMM Sales and Marketing Solutions, Kennett shares his journey from a small startup to a thriving business with 50 employees. He talks about the benefits of profit sharing, his leadership style, and the significance of having a clear vision. Kennett also explores the challenges of scaling a business, offering practical advice on overcoming them with resilience and determination. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Barratt Kennett, the hardest thing in growing a small business is "acclimating to the pressure" and learning to handle repeated challenges, or "eating crap sandwiches." He emphasizes that tolerating and overcoming difficulties is crucial, and advises embracing failures and taking on more challenges as a way to build resilience and improve. What's your favourite business book that has helped you the most? Barratt Kennett's favorite business books that have helped him the most are "Next Five Moves" and "Choose Your Enemies Wisely" by Patrick Bet-David, "Atomic Habits" by James Clear, and "Maximum Achievement" by Brian Tracy. He finds these books particularly valuable for both business and personal development. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Barratt Kennett recommends focusing on podcasts with impactful guests, such as those featuring Daniel Priestley, Lewis Howes, and Joe Rogan. He suggests following these guests on social media to catch promotional clips and dive deeper into their insights. For online learning, Kennett emphasizes the importance of exploring various podcasts and utilizing them to expand knowledge and skills relevant to business growth. What tool or resource would you recommend to grow a small business? Barratt Kennett recommends having a crystal clear vision of how to improve a specific aspect of your business. He emphasizes the importance of defining what needs to be better, why it should be improved, and how to achieve that. This clear vision helps in rallying support and creating a focused strategy for business growth. What advice would you give yourself on day one of starting out in business? On day one of starting out in business, Barratt Kennett advises to "buckle up" and be prepared for the challenges. He emphasizes that while people warn you about the difficulties, they don't fully convey the isolation and pressure you might face. Understanding that you'll have to endure hardships alone, but will ultimately be fine, can help in navigating the journey with resilience and determination.   Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Eat crap sandwiches, and your tolerance for pressure will grow — Barratt Kennett A crystal clear vision on how to make things better is your best business weapon — Barratt Kennett The world stands aside for the man who knows where he's going — Barratt Kennett      

Dans cet épisode de Bannouze, le podcast du marketing digital, j'ai la chance de recevoir Ioana Erhan, Senior Sales Director pour la France, le Benelux et l'Italie chez LinkedIn Marketing Solutions. Nous allons faire le point sur les bonnes pratiques pour optimiser vos campagnes sur LinkedIn. Points à retenir : Ne soyez pas trop restrictif dans votre ciblage. Le choix d'une solution dépend de plusieurs personnes, n'oubliez pas ce facteur. L'émotion est importante : vous devez embarquer vos prospects. Les liens cités : Le profil de Ioana Erhan : https://www.linkedin.com/in/ioanaerhan/ Une pub d'Orange Business : https://www.youtube.com/watch?v=pN12jTm-WhQ Les ressources de Ioana : https://business.linkedin.com/fr-fr/marketing-solutions/cx/21/12/ads

Turning Clicks to Clients, with Justin Minick, SOS Marketing Solutions (North Fulton Business Radio, Episode 796) In this episode of North Fulton Business Radio, host John Ray speaks with Justin Minick from SOS Marketing Solutions. Justin shares his entrepreneurial journey, from starting his own CrossFit gym to successfully helping other businesses grow through effective Google […] The post Turning Clicks to Clients, with Justin Minick, SOS Marketing Solutions appeared first on Business RadioX ®.

Turning Clicks to Clients, with Justin Minick, SOS Marketing Solutions (North Fulton Business Radio, Episode 796) In this episode of North Fulton Business Radio, host John Ray speaks with Justin Minick from SOS Marketing Solutions. Justin shares his entrepreneurial journey, from starting his own CrossFit gym to successfully helping other businesses grow through effective Google […] The post Turning Clicks to Clients, with Justin Minick, SOS Marketing Solutions appeared first on Business RadioX ®.

We are BACK for another installment of Marketing Minds Meet and on this episode we have a fellow marketer who has crossed paths with W.A. Hooper Marketing in the last while. Tim Edwards owner of Edwards Marketing Solutions has been helping clients look good online and strategizing where they're best suited to be on the internet. He chats about his company's beginnings, industries he's enjoyed working with, why some marketers give off a "closed off" vibe, what he DOES NOT like about his career/company, if he'd make a deal w/the devil and...trips he has planned for the calendar year!! For more information about Edwards Marketing Solutions visit the information below ⬇️⬇️⬇️⬇️ Website Phone: 313-437-2190 Email: tim@edwardsmkt.com

In this episode, we sit down with Grady Newman, founder of Resi, to explore the future of multifamily marketing, websites, and technology. Prepare to uncover the innovative strategies that Resi employs to revolutionize the multifamily industry. Grady shares his journey from energy efficiency to multifamily marketing, highlighting how Resi is leading the way with cutting-edge technologies and scalable solutions. Key Highlights & Takeaways: Transforming Multifamily Websites: Discover how Resi is making multifamily websites more efficient and user-friendly. Scalable Marketing Solutions: Learn about the challenges and solutions in creating scalable and flexible marketing platforms for multifamily properties. AI and Data Integration: Uncover the potential of AI and data in enhancing renter experiences and marketing efficiency. Enhancing Renter Experience: Explore the tools and practices that make the renter experience smoother and more enjoyable. Future of Multifamily Marketing: Get a glimpse into the future trends and technologies that will shape multifamily marketing. Join us for an enlightening conversation that delves into the transformative approaches and visionary leadership driving success in the multifamily industry. Digible: ⁠https://digible.com/⁠ Fiona: ⁠https://www.myfiona.com/⁠ Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠ Leave an Apple Review: ⁠https://apple.co/3AA2zRj⁠

What if you could offer your clients a new and profitable way of advertising?Enter indoor digital billboards.Never heard of them?Well you're in luck because on this episode we have Austin Wolfe, Owner of Digital Wave Marketing Solutions, who is giving all the ins and outs of indoor digital billboards.Austin started his marketing firm while in College in 2017 and failed for years... It finally took off during COVID years and now doing close to 500K per year since he pivoted and shifted into different markets.In this episode, you'll learn:What indoor digital billboards areWhy you may want to add indoor digital billboards to your servicesHow profitable they can beHow to get startedYou can find Austin at Digital Wave Marketing Solutions and on socials:LinkedInInstagram If you liked this episode, please leave us a review on Apple Podcasts!

CEO Hisayuki Idekoba acknowledged the impact of rising interest rates on IPOs and M&A activity in the private sector. However, the company remains focused on promoting shareholder returns while navigating these challenges, as stated by Idekoba during the earnings call.Idekoba emphasized Recruit Group's mission to revolutionize the global HR Matching market through innovative use of data and technology, including generative AI. The company aims to make it easier for people to find work they are passionate about, contributing to their overall life satisfaction, as mentioned during the call.the company remains focused on promoting shareholder returns while navigating these challenges, as stated by Idekoba during the earnings call.The Q4 2023 Earnings Call highlighted Recruit Holdings' healthy financial position and strategic initiatives aimed at cementing its leadership in HR Technology and Marketing Solutions. The company is transitioning revenue towards Indeed Japan and introducing cutting-edge initiatives like Spotwork and AirWORK Payroll, reflecting a focus on innovation and operational efficiency.Recruit Holdings' balanced approach involves navigating future growth through strategic M&A activities while maximizing shareholder returns, demonstrating a thoughtful consideration of short-term challenges and long-term goals, as discussed during the earnings call.In response to the pandemic's aftermath and the skewed job-opening rate versus labor supply, Recruit Holdings has adeptly harnessed the opportunity to expand its Spotwork services, showcasing its market intelligence and ability to address evolving consumer behaviors, as acknowledged during the call.The company's roadmap emphasizes leveraging data and technology, such as generative AI, to refine operational efficiency and foster product innovation, guided by the fundamental objective of safeguarding and enhancing shareholder value through prudent financial practices, including stable dividend payouts and share repurchase programs, as discussed during the earnings call.While Recruit Holdings is strategically positioned for future growth and profitability, the company's narrative, as detailed in the recent earnings discourse, presents a realistic outlook based on the information provided, balancing its pioneering spirit with financial prudence in shaping the future of HR technology and marketing solutions. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theearningscall.substack.com

Welcome to today's podcast featuring Jonathan Cohen, Senior SEO Strategist at One Core Media. With over two years of experience, Jonathan shares insights into One Core Media's tailored marketing solutions, focusing on quality and client-centric strategies. From targeting diverse verticals to leveraging outreach and referrals, the agency remains at the forefront of digital innovation. Join us as we unravel the intricacies of SEO and digital marketing, guided by Jonathan's expertise. Whether you're a business owner seeking to enhance your online presence or a marketing enthusiast, this podcast offers valuable insights to propel your journey forward with One Core Media. Tune in now!

In this "Best Off" episode of The Marketing Rapport, host Tim Finnigan dives into our treasure trove of past episodes to bring listeners highlights and key insights from marketing experts on the trends and challenges surrounding consumer data.  Guests like Nola Solomon, Thom Gruhler, Ethan Jones, Andrew Criezis, and Kelly Barrett share their wisdom on leveraging data to enhance consumer insights, navigate privacy concerns, and drive marketing strategies forward. The core themes revolve around the importance of first-party data, data modeling, and the impact of evolving technology on marketing. Each expert contributes to a rich discussion on personalization, consumer privacy, and the integration of AI in data-driven marketing strategies.  This compilation episode not only revisits valuable lessons but also sets the stage for future discussions on how data continues to shape the marketing landscape. 

In this episode, Tori unpacks a real client case study, shedding light on the internal hurdles limiting growth opportunities. Discover how outsourcing key roles and revamping internal processes freed up valuable time and enhanced efficiency for the core team. You will also learn about the transformative power of marketing solutions like email campaigns and strategic partnerships, driving both sales and customer satisfaction. Don't miss out on insights into leveraging partnerships and cross-marketing to boost brand recognition and connect with target audiences. With goal development and monthly planning, witness the journey towards greater flexibility, reduced stress, and remarkable sales growth!   Tune in now to learn how these strategies can pave the way for business success!   Let's Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588    ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/   ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720   ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

Here with us today is Niki Dealey, President of Dealey Media International and a Certified Conversion Strategist. In this episode, Niki discusses artificial intelligence strategies and shares insights into digital marketing for businesses. Let's Talk Business Mega Mixer | May 16, 2024

Mastering Your Financial Life — Episode 74 In this episode of Mastering Your Financial Life, Judy Heft interviews Frank Demming, owner and operator of a lead generation digital marketing agency called Local Business Marketing Solutions. He helps small law firms increase their revenue by promoting their services using proven online marketing strategies. Tune in to this episode for these key takeaways: * The circumstances that led Frank to start his own business * Why Frank decided to cash out his retirement savings to start his business rather than taking out a business loan * How Frank managed his finances in the early years of running his business * Frank's biggest lessons he learned when starting his business and managing his finances * The hardest thing Frank encountered when switching from working for a business to starting his own business Learn more from and connect with Frank Demming: * Connect with Frank Demming on LinkedIn: https://www.linkedin.com/in/fdemming/ * Follow Local Business Marketing Solutions on LinkedIn: https://www.linkedin.com/company/local-business-marketing-solutions * Visit Local Business Marketing Solutions on YouTube: https://www.youtube.com/@lbmsllc * Visit Local Business Marketing Solutions' Website: https://lbmsllc.com * Tune in to Frank's podcast, Marketing Solutions for Local Law Firms, on Apple: https://podcasts.apple.com/us/podcast/marketing-solutions-for-local-law-firms/id1596766131 * Tune in to Frank's podcast on Spotify: https://open.spotify.com/show/45aMzOAc8IwyuKnOwqEysS * Check out Frank's book, 7 Steps to Recession Proofing Your Business, on Amazon: https://www.amazon.com/gp/product/1671718844 ******************************** In each episode of Mastering Your Financial Life, Judy Heft interviews professionals who help others successfully manage their financial lives. Judy is a Financial and Lifestyle Concierge and Founder & CEO of Judith Heft & Associates. * Connect with Judy Heft on LinkedIn: https://www.linkedin.com/in/judyheft/ * Visit Judith Heft & Associates' Website: http://www.judithheft.com/ Subscribe to Mastering Your Financial Life on Apple podcast https://podcasts.apple.com/us/podcast/mastering-your-financial-life/id1628822980 Don't miss a video by subscribing to Judith Heft & Associates' YouTube Channel: https://www.youtube.com/channel/UCxnWUm35dJhmCX0XPX_eZhQ

Wayne leads a thriving marketing agency, empowering small businesses nationwide. Recognized for exemplary leadership, he fosters dynamic workplace culture. CONNECT WITH HIM https://www.bowedigital.com/ Subscribe to this channel now!  https://www.youtube.com/user/lunidelouis/?sub_confirmation=1    ---------------------------------------------------- Join our exclusive Facebook group @ https://www.facebook.com/groups/339709559955223  --------------------------------------------------- Looking for accountability to do your morning routine -- join us tomorrow morning, it's FREE:   https://bestmorningroutineever.com/  ----------------------------------------­­­­­­­-------------

Morgan Tierney is the Executive Creative Director of Rethink, a full-service creative ideas agency with offices in New York, Toronto, Vancouver, and Montréal. Rethink provides 360° campaigns, strategy, design, digital, production, and public relations to the world's biggest brands. Before Rethink, Morgan served as a Legal Secretary for the BC Ministry of Attorney General. She has a BA in psychology from The University of Columbia and learned advertising copywriting at Humber College. In this episode… In today's highly competitive business landscape, having great products or services alone does not ensure a company's success. Prioritizing marketing to stay ahead of competitors is essential for entrepreneurs. However, running a successful ad campaign requires a set of skills that many entrepreneurs may not possess. Marketing plays a pivotal role in the growth of any business. It involves creating and disseminating compelling advertisements across various media channels to raise brand awareness among your target audience and communicate the benefits of your products or services. When executed effectively, marketing can help a business flourish. Morgan Tierney, a seasoned professional with years of experience running a creative agency, is dedicated to providing fellow entrepreneurs with top-notch campaigns, strategy, design, digital, production, and public relations support to help them achieve their goals. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Morgan Tierney, Executive Creative Director of Rethink, to discuss how businesses can thrive through marketing. Morgan talks about Rethink and what it does, the evolution of its services, creativity tools and problem-solving strategies for creative agencies, the CRAFTS scoring system in advertising, and customer success stories.

Discover innovative marketing solutions with Amazon's generative AI enhancing product imaging, providing advertisers with dynamic tools to showcase their products in the best light. Get on the AI Box Waitlist: https://AIBox.ai/ Join our ChatGPT Community: ⁠https://www.facebook.com/groups/739308654562189/⁠ Follow me on Twitter: ⁠https://twitter.com/jaeden_ai⁠

EM2 releases information on how its new Full Spectrum Creative Media and Marketing Solutions service will change things in the On brand media production, strategic content creation,Marketing AI and Automative communication, space to propel businesses. Further information can be found at https://www.ethosm2.com/win. Ethos Media Marketing & Consulting LLC City: College Park Address: 9517 Baltimore Ave Website: https://www.ethosm2.com/win Phone: +1 202 935 9953

Episode 193 contains the Digital Marketing News and Updates from the week of Jan 01-05, 2024.1. Google's Shift Away from Third-Party Cookies has Started - On January 4, 2024, Google embarked on a significant change in the digital marketing landscape by initiating the first stage of its strategy to remove third-party cookies. We have mentioned in our previous episode that it will begin in January 2024. However, I did not expect it to start so soon. Third-party cookies have long been a staple in digital marketing, allowing businesses to track users' browsing habits across different websites and deliver personalized advertising. Google's decision to phase out these cookies is part of its Privacy Sandbox initiative, which aims to balance user privacy with the needs of online businesses. Initially, this change will impact 1% of Chrome users globally, equivalent to about 30 million people.The impact of Tracking Protection's rollout is yet to be fully realized, but it's clear that advertisers need to be ready for a cookie-less future. This shift will cause issues for sites that depend on third-party cookies. Third-party cookies have traditionally provided vital insights for targeted advertising. With their removal, Google will categorize users into anonymized topic listings, allowing brands to target subsets of users but without the granular data previously available. This change is expected to lead to less effective advertising campaigns and, consequently, reduced revenue for web publishers. It also signifies increased costs for businesses in targeting ads.For small business owners, this shift represents a significant challenge and opportunity. The removal of third-party cookies means that the traditional methods of targeted advertising, which rely on detailed user data, will become less effective. Instead, Google plans to categorize users into anonymized topic listings. While this still allows for targeted advertising, it will be less specific than before, potentially leading to less effective campaigns and reduced revenue for web publishers. Additionally, the cost of ad targeting is likely to increase for many businesses.Google's move also reflects a broader trend in the digital world towards prioritizing user privacy. This trend is not only driven by tech giants like Google and Apple but also by regulatory changes in regions like the European Union. As a result, digital marketers are entering a phase of trial and error, learning to utilize new tools and strategies to maximize their advertising effectiveness in a privacy-focused online ecosystem.Business owners must adapt their digital marketing strategies to align with these new privacy standards. This adaptation involves exploring new tools and methods for reaching audiences in a way that respects their privacy while still achieving marketing goals. 2. The Community's Verdict on Buying DR & DA Services: More Harm Than Good - As a small business owner, you might be tempted to quickly boost your website's Domain Rating (DR) and Domain Authority (DA) by purchasing services from platforms like Fiverr. DR and DA are metrics developed by SEO companies to estimate a website's likelihood of ranking well in search engine results. While these metrics can be useful indicators of a site's health and link profile, they are not direct factors used by search engines like Google for ranking websites.The allure of these services is understandable: they promise quick, significant improvements in your website's perceived authority. However, it's crucial to understand the potential risks and downsides.Quality of Links: Many services offering to boost DR and DA do so by creating a large number of backlinks to your site. However, these links are often from low-quality or irrelevant sites. Search engines have evolved to recognize and penalize such artificial link-building tactics, which can harm your site's long-term SEO health.Short-term Gains, Long-term Risks: While you might see a temporary increase in your DR or DA, these gains can be short-lived. Search engines continuously update their algorithms to provide the most relevant search results, and they may penalize sites that engage in manipulative link-building practices.Misalignment with SEO Best Practices: The best SEO strategy focuses on creating high-quality content and obtaining backlinks naturally from reputable websites within your industry. Purchasing DR/DA boosting services often goes against these organic practices and can lead to a misalignment with Google's guidelines.Cost vs. Benefit: While the cost of these services might seem low compared to other marketing efforts, the potential damage to your site's reputation and ranking can be much more costly in the long run.The Reddit SEO community strongly advises against purchasing services to artificially boost Domain Rating (DR) and Domain Authority (DA) from platforms like Fiverr. Here are some key takeaways from their responses:Toxic Backlinks: Many users pointed out that the backlinks provided by these services are often "toxic" and flagged by search engine algorithms. One user stated, "because the backlinks are usually toxic (spammed and flagged by algos), flagged or have no actual power no matter what their DA says."Irrelevance of DR and DA: Several comments emphasized that DR and DA are third-party metrics and not Google metrics. They are often seen as "vanity metrics" with no real value in SEO. A user mentioned, "Because DR and DA are irrelevant third party metrics when it comes to SEO."No Impact on Rankings: Users highlighted that an increase in DR and DA does not translate to an increase in search engine rankings. One comment read, "Because it doesn't work and an increase in DR and DA (not even Google metrics) doesn't mean there will be an increase in rankings."Potential Harm to Site: There's a consensus that these services can harm your site's SEO health. One user warned, "Worst case scenario: you severely damage your backlink profile in Google."Low-Quality Links and PBNs: Several comments noted that these services often use low-quality links and private blog networks (PBNs), which are frowned upon by Google. A user shared, "They sell the same shit to everyone who orders these. Lots of low quality backlinks using the same PBN."Misleading Metrics: Users agreed that DR and DA are easy to manipulate and do not reflect a site's actual authority or relevance. A comment stated, "DR/DA are useless when it comes to link quality."Short-Term Gains, Long-Term Losses: The community believes that any short-term gains from these services are outweighed by long-term losses in rankings and credibility.In conclusion, the Reddit SEO community strongly advises against buying DR and DA boosting services. These services offer short-term, superficial gains at the expense of long-term SEO health and credibility. For small business owners, the focus should be on building organic backlinks, creating quality content, and following best SEO practices for sustainable growth and success.3. Revamp Your Website Without Losing SEO: Essential Tips from John Muller - Google's John Mueller highlights the critical importance of careful planning in website revamps to avoid SEO pitfalls. This topic is particularly relevant for small business owners who are considering updating their website's user interface (UI) and user experience (UX).UI and UX are fundamental aspects of a website, influencing how visitors interact and their overall satisfaction. Changes in these areas, along with adding new pages, can significantly impact a site's SEO performance. This is because these changes can affect everything from how Google crawls and understands a page to the on-page ranking factors. Here is what he mentioned:“One complexity is that a relaunch can mean so many different things, from just shifting a website to a new server and leaving everything else the same, to changing domain names and all of the content as well. First, you need to be absolutely clear what's changing on the website. Ideally map out all changes in a document, and annotate which ones might have SEO implications. If you're changing URLs, we have some great guidance on handling site migrations in our documentation. If you're changing the content or the UI, of course that will affect SEO too. If you're unsure about the effects, I'd strongly recommend getting help from someone more experienced - it's easy to mess up a bigger revamp or migration in terms of SEO, if it's done without proper preparation. Even with everything done properly, I get nervous when I see them being done. Fixing a broken migration will take much more time and effort than preparing well. In any case, good luck!”We also recommend that you discuss your needs with a reputable, competent SEO professional.Here are some key steps to consider:Crawl the Website: Use tools like Screaming Frog to crawl your site before and after changes. This helps identify issues like missing pages, broken links, or misconfigured meta elements.Create a Backup: Always have multiple backups of your website. This is a safety net against various potential issues that could arise during the update process.Stage the Website: Use a staging environment to test new changes. This is a duplicate version of your site where you can identify and fix technical bugs or errors before they go live.For small business owners, understanding and implementing these steps is crucial. A well-planned website revamp can enhance user experience and SEO performance, while a poorly executed one can lead to significant setbacks in site visibility and user engagement. Therefore, it's not just about making the site look better; it's about ensuring that these improvements align with SEO best practices to maintain or enhance your site's ranking on search engines.4. Importance of a Website's Homepage in Google's Eyes - Historically, the homepage was deemed the most important page due to the prevalence of directory and reciprocal links pointing to it. However, the focus shifted to inner pages as link-building strategies evolved, targeting content-rich pages for better ranking in search results. Despite this trend, recent statements from Google's Gary Illyes and John Mueller suggest a resurgence in the importance of the homepage.Illyes, in ep#66 of the Search off the Record podcast, emphasized that from Google's perspective, the homepage is the most important page of a site. Here is what he said :“... I can't speak for other search engines, obviously, but from Google's perspective, the homepage is the most important page on the site,... ”This statement is significant for business owners, as it implies that Google pays special attention to the homepage for indexing and understanding a website's structure. Mueller echoed this sentiment, noting that Google uses the homepage as a starting point for crawling and gauging the importance of other pages. He explained that pages linked directly from the homepage are often considered more important, influencing their weight in search results.This renewed focus on the homepage does not negate the value of inner pages but highlights the homepage's role as a gateway to the rest of the site. For business owners, this means ensuring that your homepage is not only well-designed and user-friendly but also strategically links to key inner pages. This approach can enhance the visibility and ranking of your website in Google's search results.In summary, while the importance of individual pages varies, the homepage holds a special place in Google's indexing and ranking process. As a small business owner, prioritizing your homepage's content and structure can significantly impact your website's overall performance in search results. This understanding is essential in today's competitive digital landscape, where a well-optimized homepage can be a game-changer for your online presence.5. Brand Over Keywords: John Mueller's Advice on Domain Names for SEO - In the realm of SEO, the choice of a domain name is a critical decision for any business owner. And the idea of using keyword domain name keeps on coming up. In a now deleted reddit post, John Mueller, Google's Search Advocate addressed a common query: Do keyword domain names offer an SEO advantage? His response was clear and straightforward. He advised against relying on keyword-specific domain names for long-term SEO strategy, stating that such a domain name does not provide a significant SEO advantage on Google. This advice is particularly relevant for businesses planning for long-term growth and online presence.The rationale behind Mueller's advice is twofold. First, keyword-focused domain names can limit brand recognition. They may pigeonhole a business into a narrow niche, making it challenging to expand or diversify offerings in the future. Second, these domain names can be restrictive when targeting other keywords, thereby limiting the website's ability to adapt to new products, services, or market trends.Mueller's insights reflect a shift in SEO trends, emphasizing the importance of building a strong, recognizable brand across various channels. This approach aligns with omnichannel marketing, where consistency in branding across different platforms is key to connecting with customers. In today's digital landscape, brand recognition and quality content are increasingly significant in achieving SEO success.In conclusion, Mueller's advice for 2024 and beyond is to focus less on keyword-centric domain names and more on developing a comprehensive, brand-focused online presence. This strategy not only aligns with current SEO trends but also ensures versatility and adaptability for businesses in the ever-evolving digital market. For small business owners, this means investing in a domain name that reflects your brand's identity and values, rather than just targeting specific keywords. This approach will help in building a lasting and flexible online presence, crucial for long-term success in the digital world.6. Facebook's New Link History Feature: Implications for Targeted Advertising - On January 3, 2024, Facebook introduced a significant update affecting digital marketing: the global archiving of all users' link history on both Android and iOS devices. This is particularly relevant for small business owners who utilize Facebook for targeted advertising.The new feature, which is enabled by default, allows Meta to use the collected data from users' link history for targeted advertising. This means that Facebook will keep track of the websites visited by users within its mobile browser over the last 30 days. However, it's important to note that links visited in Messenger chats are not included in this history.The feature could provide a valuable source of data for reaching high-value consumers, especially as the industry moves towards a cookieless future and faces stricter privacy laws. On the other hand, the reliance on such data could be temporary, and there are concerns about user privacy and the potential backlash.Users have the option to opt-out of this feature. To disable it, they can select any link within the Facebook app, launch Facebook's mobile browser, click on the three dots in the bottom right corner, select browser settings, and then toggle the switch next to "Allow Link History."A Facebook spokesperson stated, "You can choose to turn link history on or off at any time. When you turn link history off, we will immediately clear your link history, and you will no longer be able to see any links that you've visited. Additionally, we won't save your link history or use it to improve your ads across Meta technologies."7. LinkedIn Ad Prices Surge Amid Advertiser Boycott of Platform X - As of January 2, 2024, LinkedIn has experienced a significant surge in ad prices, a development crucial for small business owners to understand. This change, is attributed to increased demand following an advertiser boycott of another major platform, referred to as "X."The cost of ads on LinkedIn, a Microsoft-owned platform, has risen by as much as 30% in some cases. This increase is a direct result of advertisers shifting their focus from Platform X to LinkedIn. Leesha Anderson, Vice-President of Digital Marketing and Social Media at Outcast Ad Agency, noted that most of their clients have moved away from Platform X and are now focusing on LinkedIn.Despite the steep increase in prices, marketers are reporting substantial returns on their investments in LinkedIn ads. Advertisers are seeing up to 20% ROI, meaning for every $100 spent, they are generating profits of $120. This high ROI is particularly noteworthy given the increased costs of LinkedIn campaigns compared to those on Meta's platforms, where the cost per 1000 impressions can be as low as $10 to $15.LinkedIn's ad prices are determined by an auction system based on market demand. The greater the demand, the higher the ad price. This system has led to the current surge in prices due to the influx of advertisers from Platform X.The platform's annual ad revenue soared by 101% year-on-year in 2023, reaching almost $4 billion. Insider Intelligence forecasts that this growth will continue, with an additional 141% increase expected in 2024.Penry Price, LinkedIn's Vice-President of Marketing Solutions, attributed the increased investment in LinkedIn ads to the platform's unique targeting capabilities. LinkedIn claims to have twice the buying power of the average web audience, with four out of five members driving business decisions.For small business owners, this information is vital. While LinkedIn presents a solid alternative for advertising, especially in light of the boycott of Platform X, the increased costs must be considered. The platform's robust targeting capabilities and high ROI potential make it an attractive option, but businesses must carefully assess their budgets and advertising strategies to ensure the best use of their resources.

David Staley is the Co-founder and President of Digible, a company providing advanced digital marketing and technology solutions for the multifamily housing industry. He has extensive experience in digital strategy, has built businesses from the ground up at three start-up companies, and has led digital strategy initiatives for Hearst, Verizon, and Digital First Media. David has worked with some of the largest multifamily portfolios in the industry to develop digital solutions that not only drive leasing velocity but also increase NOI. He has been recognized for several prestigious awards, including the 2021 Top Workplace Awards, AdWeek's Fastest Growing Company, and the Guinness Book of World Records for the Greatest Distance Run on a Treadmill in 12 Hours. Reid Wicoff is the Co-founder and CEO of Digible. He has rich expertise in digital media, organizational change, leadership development, and enterprise strategy. Before Digible, Reid held high-level leadership positions at several Fortune 500 companies, including CBS Radio, Cox Media Group, and Digital First Media. He has been recognized for several prestigious awards, including the 2021 Top Workplace Award, Adweek's Fastest Growing Agency of 2021, and the Guinness Book of World Records for the Shortest Distance on a Treadmill in 12 hours. In this episode… Do you want to thrive in the multifamily housing industry? What can make you stand out? In today's digitally driven world, effective tech and marketing strategies are essential for business growth. However, the efficacy of tech and marketing approaches applied varies by industry. Seasoned digital strategy professionals David Staley and Reid Wicoff share that for those in the multifamily housing industry, partnering with a marketing agency is vital for business growth. Marketing agencies cater to your company with an understanding of the unique needs and challenges of the multifamily housing space. They provide cutting-edge digital marketing and technology solutions exclusive to the industry, enhancing your success.  In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz sits down with David Staley and Reid Wicoff, Co-founders of Digible, to discuss their journey of building a tech and digital marketing agency in the multifamily housing industry. They talk about digital marketing solutions for apartment buildings, tech investment and outsourcing for real estate agencies, the experience of starting a business amidst legal challenges, and how they hire and maintain employees.

In this episode of In The Club Podcast by Club Colors, the team at Club Colors dives into the world of higher education branding and how premium products play a pivotal role in creating lasting brand impressions. They discuss the importance of purpose over product and how they collaborate with universities to understand the goals and challenges they face when promoting their brand. From engaging young alumni to driving success on campus, the discussion revolves around creative solutions and exclusive collector pieces that resonate with donors and alumni. The episode explores the impact of premium products on the human experience, building pride, and inspiring brand loyalty.KEY TAKEAWAYSPremium products play a crucial role in creating lasting brand impressions and memories.Understanding the purpose and goals of branding initiatives is essential to choosing the right products.Personalized and exclusive collector pieces are effective in engaging alumni and donors.Premium products can contribute to student success by promoting campus resources and wellness habits.Impactful brand experiences can lead to better testimonials, referrals, and increased admissions.QUOTES"We want to create things that alumni can't get somewhere else. We tap into their nostalgia to create a feeling tied to their personal brand.""It's not about just giving alumni something they can buy; it's about creating exclusive custom collector pieces that make an impact.""The office of the president runs the campus, and hearing their vision for the university is pretty incredible.""Premium products are vital for creating lasting brand impressions and motivating action."If you enjoyed this episode of In the Club Podcast with Club Colors, please leave us a review on your favorite podcasting platform!Club Colors: https://www.clubcolors.com/

Kailee Costello sits down with Stacy Greiner, Chief Operating Officer at DailyPay. DailyPay offers an on-demand pay solution that helps employers to improve the financial well-being of their workforce. DailyPay has over 1000 enterprise clients, and over 4 million of these company's employees use the DailyPay platform. In this episode you will hear about: - DailyPay's mission to provide employees with on-demand access to their earnings - Why DailyPay's target market spans across industries, and why DailyPay didn't start by focusing on a specific industry - DailyPay's revenue model - Stacy's perspective on competitive position, and the importance of truly "earned wage" access - The future for earned wage access - The risk for employers that fall behind in the Earned Wage Access movement - The impact of wage compression in healthcare - DailyPay's strategic priorities over the coming years - Stacy's journey from her marketing roles at Dun & Bradstreet and Cisco to COO at DailyPay, and what Stacy's role looks like day-to-day About DailyPay DailyPay is on a mission to build a new financial system for everyone. DailyPay delivers an on-demand pay solution with modern, insight-driven pay strategies that help America's leading employers to activate their workforce and build stronger relationships with their employees, so they feel more engaged, work harder, and stay longer. DailyPay works to ensure that money is always in the right place at the right time for employers, merchants, and financial institutions. DailyPay is headquartered in New York City, with operations based in Minneapolis and Belfast. About Stacy Greiner Stacy Greiner serves as Chief Operating Officer, DailyPay. She most recently served as the General Manager of the Sales and Marketing Solutions division of Dun & Bradstreet, where she was responsible for all Profit & Loss. Her experience spans Senior Executive roles at Cisco, IBM, and Accenture where she led globally-diverse Product, Marketing, Engineering, and Data & Analytics organizations. Trained as an Aerospace Engineer at Iowa State University, Greiner also holds an MBA from the Massachusetts Institute of Technology (MIT) Sloan School of Management. She sits on the board and serves as a member of the Audit Committee of Proto Labs, Inc. For more FinTech insights, follow us on WFT Medium: medium.com/wharton-fintech WFT Twitter: twitter.com/whartonfintech WFT Instagram: instagram.com/whartonfintech Kailee's Twitter: @KaileeCostello_ Kailee's LinkedIn: https://www.linkedin.com/in/kaileecostello/

As a serial entrepreneur, he has had 3 successful exits and a history of building great organizations. Prior to joining Ware2Go, Stephen was the President and CRO of Collective[i], a pioneer in AI and market leading platform for enterprise sales organizations. Previously he was GM and Vice President of Marketing Solutions at Ebay and was responsible for all of eBay Enterprise digital and agency business units and integrated 9 acquired companies into one global marketing solutions leader.He founded and is active with Goodness Now, a charitable organization that provides weekend meals to nutrition challenged elementary school children in Monmouth County, NJ.SHOW SUMMARYIn this episode of eCom Logistics Podcast, Dan Coll and Ninaad Acharya are joined by Steve Denton, CEO of Ware2Go, a UPS company with a focus on supply chain innovation. Together, they explore the rapidly changing landscape of e-commerce logistics and the emergence of 4PL and 5PL models. Steve shares insights from his extensive career, highlighting the importance of adapting to the evolving needs of merchants and consumers. The discussion delves into topics like personalization, technology, and inventory placement in the modern supply chain. Discover how the logistics industry is transforming to meet the demands of today's connected consumers and what it means for businesses of all sizes.Steve also discusses the evolving landscape of peak demand and consumer expectations in 2023. Steve highlights the importance of flexible and resilient supply chains and shares valuable insights on how retailers and merchants can prepare for the upcoming holiday season. From the impact of Prime Days to the significance of sustainability, Steve provides expert perspectives on what to expect during this year's peak and how to stay competitive in a rapidly changing commerce environment.HIGHLIGHTS[00:00:00] Logistics Evolution: Explore logistics' transformation from 3PL to 4PL and 5PL due to rapid commerce shifts.00:10:33] Personalization's Significance: Personalization is vital in meeting connected consumer demands, backed by technology and flexible warehousing.[00:17:16] Headless Commerce Platforms: 5PLs act as headless commerce hubs, connecting merchants with optimized supply from various sources.[00:21:47] Strategic Inventory Placement: Strategic inventory placement across locations becomes crucial for efficient customer service.[00:23:08] API Integration: Emphasize API integration instead of building new WMS systems for adaptability and flexibility.[00:23:52] Accurate demand forecasting is essential; even the best inventory planning relies on it.[00:24:24] AI and machine learning greatly enhance demand forecasting, benefiting retailers of all sizes.[00:24:44] Integrating promotion schedules is critical for precise demand forecasting impacted by marketing activities.[00:25:16] Diversifying marketing channels, beyond Google and Amazon, can boost demand forecasting for mid-tier merchants[00:25:38] Effective, non-condescending communication with merchants is vital for successful demand forecasting.[00:26:06] Tools like network view guide optimal inventory placement and replenishment strategies based on sales and regional demand.[00:27:29] Offering options and flexibility to accommodate individual merchant preferences improves business relationships.[00:32:17] E-commerce demands meeting consumer expectations for consistent, speedy, stable, and sustainable delivery times.QUOTES[00:13:07] Steve Denton: "We are not in the supply chain and logistics business. We are in the commerce business." [00:18:03] Steve Denton: "The days of taking the low hanging fruit of the slappers or the pick and stick are over. You better be able to do those things, and if you can do it with technology versus people, then you're going to be able to scale more."[00:17:16] Steve Denton: "A 5PL is really about meeting merchants and consumers where they want to be met with the right type of supply in the right locations for the right type of capabilities."[00:23:52] "You've got to start with demand planning, and like, look, not as a where-to-go plug, but we've been spending a ton of time with AI machine learning to help our clients do demand forecasting."[00:32:03] "Stability is required, sustainable. You've got to put that in there too. Absolutely. And then certainty."[00:48:44] "It's flexible resiliency that's required to meet today's commerce landscape." Find out more about Stephen in the link below:LinkedIn: https://www.linkedin.com/in/sdenton/

This week: Book marketing ideas; Satanic high priests who are also standup comedians; Psycho- and social analysis of He-Man; Animal...stories?; Jenga Movie Preview

On this episode, join Jen and guest Iris will discuss the importance to digital marketing and why you having an all-in-one marketing solutions team is beneficial for your business. Listen to hear more! ____________________ Welcome to this episode of Success to Significance Life After breaking through glass ceilings, I am your host Lady Jen Du Plessis. I want to first say thank you so much for taking time out your busy day to listen in to learn about how you can breakthrough your glass ceilings. What I always do is bring someone on that has a ceiling they have broken through. I would like to introduce you rot Iris Goldfeder. She is a longtime entrepreneur and has over 25 years of success in the digital marketing field. Before coming back to focus on Gas Stove Creative. We are going to talk about why you named it that way. ... ____________________ Join the Success to Significance Community Today: YouTube Facebook Instagram Jenduplessis.com Linkedin LinkedTree Book a Strategy Call with Jen TODAY! ____________________

In this episode of The Marketing Rapport, host Tim Finnigan chats with Jeff Piotrowski, VP of Insurance at Verisk Marketing Solutions. They dive into the challenges and opportunities in the insurance industry, with a focus on marketing strategies. Jeff shares insights on how marketers can navigate the current landscape. He emphasizes the importance of focusing on profitable channels and building capabilities for omnichannel customer interactions. He also discusses the need for insurers to get smarter about assessing risk at the point of first interaction, using data to understand customers better. The conversation also covers the future of the insurance industry. Jeff envisions a future where insurers are empowered with a uniform set of metrics across all channels, enabling them to serve their customers better. He also shares his thoughts on how data and technology can be used to target customers effectively, making the conversation a must-listen for anyone interested in the intersection of marketing and insurance. 

Tomer Cohen is the CPO @ Linkedin. Since joining in 2012, Tomer has served in key leadership roles, helping launch and scale new innovative member and customer experiences. He previously led the growth and development of LinkedIn's Marketing Solutions portfolio and LinkedIn's consumer and mobile products. Prior to LinkedIn, Tomer worked as an entrepreneur with Greylock Partners and founded a company in the personal CRM space. In Today's Episode with Tomer Cohen We Discuss: 1.) From Israeli Military and Chip Design to CPO @ Linkedin: How did Tomer make his way from the Israeli military to being CPO @ Linkedin? What does Tomer know now that he wishes he had known when he became CPO? What have been some of his biggest lessons from working with Reid Hoffman? 2.) Product: Art or Science: How does Tomer determine whether product is art or science? If he were to put a number on it, what would it be? How does Tomer determine whether to go with his gut vs go with the data on product decisions? How is AI changing the role of product managers and product leaders? What do product leaders and PMs need to do to stay up to date with the latest changes in AI? 3.) Linkedin: Review of Current Products: Feed, Stories, Messenger How does Tomer analyse the success of "the feed" in Linkedin? What worked? What did not work? Why did "Stories" not work in Linkedin? What went wrong? What did they learn? What is Tomer doing to tackle the spam issue in Linkedin? What are the biggest challenges associated? Why does Linkedin still have such poor messaging service? Why is it a difficult problem to solve for? 4.) AI Changes Everything: Why does Tomer believe this wave of AI is the most significant technological shift in our lifetime? Who will win the race in AI; startups or incumbents? Which model will work most efficiently; open or closed? Will we see large enterprises prefer bundled AI options or unbundled with specialised providers?

Show Resources Here were the resources we covered in the episode: Reporting Episode Bidding Episode   Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript Have you used LinkedIn Ads to recruit employees? You mean it's not just for B2B marketing? Yeah, we're talking about white collar recruitment on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. So Thomas Veraar, who is one of our loyal listeners, he's also a LinkedIn rep out of Bulgaria, he reached out and suggested we talk about this topic. And it's a really important topic, because it's one that gets overlooked regularly. LinkedIn themselves in their marketing have gone all in on B2B. So these alternate cases where it's technically B2C, they don't really get much attention. Well, that changes today. We're gonna go over recruiting and hiring. We'll cover why it's great to do on LinkedIn Ads, and exactly how to execute campaigns like this. First up, we have the news. Our last episode was all about the ad rotation settings and we had a listener, Laura Seery​, who's the Senior Social Media Strategist out of the Marketing Practice in Seattle, Washington, she reached out and said, "I use rotate ads evenly for a week or so when adding new creatives to an existing campaign to give them a fair shake up against the top performing ads that were already there and let the algorithm learn about these new ads. Not sure how effective the strategy is, but it's what I've always done." And, Laura, I want to thank you, that's a really cool use of even ad rotation. As you know, one of the biggest problems with the LinkedIn ad auction is that existing ad creatives are weighted much heavier in the auction, because their performance is already known to LinkedIn. And it's less risky to keep showing ads that you've already shown before. So your usage here is actually really smart. It allows you to keep running existing creatives that have performed well and test something new into them. That said, I generally recommend against this, because when you launch new ad creatives, if there's anything detracting from them, you won't get data as fast. So my personal recommendation would always be to pause previous creatives when you launch new ones. But if you don't want to do that, yours is actually the perfect approach. And as a reminder to everyone, please reach out to us I share the email address Podcast@B2Linked.com all the time on here, and I want you to use it. Reach out, let us know what you're thinking about episodes. Let me know if there's anything I missed. I also want to congratulate LinkedIn and their employees. Many of you may not know but May 5th this year, LinkedIn celebrated 20 years in business. So so cool. And Eric from our team, noticed that there was a layout change in the campaign creation process. As you go to select an objective, there are prettier buttons and icons that kind of draw your attention to what objective you're going to care about most. And then when you get down to the ad formats, where you get to choose those, the buttons and icons are prettier there, too. So very cool, doesn't change the functionality at all. But hopefully, it's going to be a lot easier to draw our attention to the objective and the ad format that we want. drewva left a review on Apple podcast that says, "New to B2B marketing. I run a services firm that's beginning our journey into the B2B Digital Marketing. AJs podcast has been a great source of learning and ideas. My entire marketing team is listening and using his techniques. We really appreciate the knowledge and value he is sharing. Thank you, AJ." Well, Drew, I absolutely appreciate you sharing it with your team, the tips and tricks and secrets that I'm sharing. I absolutely love it when you share it with others. So thank you for the awesome review. And thanks for sharing it with your team and getting everyone listening. And everyone else I want to feature you here on the podcast as well. So leave us a review on Apple podcasts and I'd love to shout you out. Alright, with that being said, let's hit it. We're talking about why LinkedIn Ads is actually good for recruiting? Well, first of all, LinkedIn really is at the core, a hiring platform. And I tend to fight against this concept a bit, because it's a great platform to spend time and to learn and to grow professionally. But I can't argue that it really started out as a job platform. In fact, up until 2013, when the newsfeed rolled out, it was only then that in my mind it legitimately became a place that you could actually spend time and interact socially. That was really when it actually became a social media platform in my mind. I recently had a friend reach out who was part of a reduction in force. He was let go from his company. And I got a chance to give him some advice for things that he could do on LinkedIn to help him find his next gig. And I couldn't stop thinking about how much more effective it would have been for him to be active on LinkedIn already. And then it's so much easier to find the right gig when you have a strong network and following. One of my favorite podcasters out there, Jordan Harbinger, he runs the Jordan Harbinger show. In every episode, he says, "Dig that well before you get thirsty" and I think this is a great analogy. Be active on LinkedIn. Build a personal and social brand so that when you need it, it's there. It's a lot harder to after the fact and say, oops, now's the time when I need a job, I better go start getting active on LinkedIn. And there are some great hiring platforms out there and we've had the opportunity to work with many of them as clients. But none of them are as much of a no brainer to go to as LinkedIn when you're looking to hire. This may not surprise many of you, but LinkedIn has a whole recruiter side of their business and it actually makes up the biggest part of LinkedIn is revenue. Before Microsoft's acquisition of LinkedIn, I used to listen to the quarterly earnings calls. And it stayed pretty steady, where LinkedIn revenue was made up about 60% by their recruiter side of the business. And then the ads business made up about 20 to 22%. And then 20%, more for Sales Navigator side of the business. So early days, that means that recruiter got a lot of LinkedIn's attention. And it got the majority of the development and new features and all of that. So what is LinkedIn recruiter? Many of us may not know. Well, it's an upgraded profile that recruiters can use to reach out and find people and ask if they'd be interested in exploring an employment opportunity. And as part of some of those LinkedIn recruiter packages, you also get some advertising spend, and ads management as part of it. And if you're curious, this is actually where dynamic ads came from. They used to be an ad format that were specifically for recruiter and you may have seen some of them They put your picture in the ad, and they say, picture yourself at x company. And then Marketing Solutions got a hold of the ad format so now we can use them as spotlight ads and company follower ads. And we've gotten to see many of these campaigns. And if I'm being honest, they're really not great. Usually, they select all the defaults, which we talk about regularly not being a good idea. And I get the feeling that the employees who actually build these campaigns don't have a lot of real advertising experience on the platform. It makes sense if they spend most of their time in recruiter, they're probably not ads people. Too many times to count, we've built competing campaigns to aid in recruiting and ours have always outperformed. So I feel pretty confident in saying that you as a marketer, you're probably going to outperform your internal recruiters and your HR department by following the tips that I'm giving you today. Those of you who are recruiter users, you'll notice that there's some additional functionality for you in campaign manager now, like you have a whole objective called job applicants that we don't really get to use. There are some other things in there as well, but we won't get into it. So let's talk specifically about recruiter and why it's good. One big plus that you have with recruiter is that the focus is on reaching those who are actively looking for a job. We call these active job seekers. And this makes sense. These are existing people who want what it is that you're advertising, and you're giving it to them, and they convert, pretty cool. I will say though, one of my favorite parts about using LinkedIn Ads is we can actually reach people who aren't the active job seekers. And let me explain. The ones who aren't active we call them passive candidates and passive candidates are gold. With active candidates, there's always this question about why they're currently unemployed. Is it possible that they're difficult to work with or unproductive, or really any of those fears, and please don't misunderstand me saying that active candidates are bad, and they're not worth considering. They're definitely not. There's absolute gold there. It's just that with these passive candidates, we get around a lot of these potential concerns, because we know that someone is already gainfully employed, and they're passively considering their next gig. So if you go and make an offer to a passive candidate, lots of times, you're the only one that they're considering, and you don't have to be bidding against anyone. As opposed to active job seekers, if they've been searching for a while, they probably have many other irons in the fire, so to speak. So you'll be competing with a lot of other potential employers when you give them an offer. And if you do actually want to reach active candidates, you can do that, too. There's a trait inside of LinkedIn Ads that allows you to reach those who are active job seekers. So you really can get the best of both worlds. Some campaigns targeting just passive and others targeting just active candidates. So there's some awesome stuff about LinkedIn Ads. Native to the targeting, it allows us to target those who already have the right skills that would make them the perfect candidate for the job that we're recruiting for. And you can also target the geography they have to be in this certain metro area. Plus, we can even target past job titles and past companies they've worked with, it really is ideal. Plus, the dirty little secret here is that recruiting is really a bottom of funnel kind of offer so it shouldn't work well to cold audiences. But because the outcome is a step up in someone's career, people actually respond really well. All, we tend to see high conversion rates, along with higher candidate quality that you just can't get with other platforms. So that's why I love using LinkedIn Ads for recruiting so much. Alright, here's a quick sponsor break, and then we'll dive into exactly how to execute hiring campaigns on LinkedIn. 10:16 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. Managing LinkedIn Ads is a massive time and money investment. Want some of that back? Consider booking a discovery call with B2Linked.com, the original LinkedIn Ads performance agency. We've worked with some of the largest accounts over the past 12 years, and our unique scientific approach to ADS management, combined with our proprietary tools that allow us to confidently optimize and scale your LinkedIn Ads faster and more efficiently than any other agency, in house team, or digital ads hire. Plus, we're official LinkedIn partners, just go to B2linkedin.com/apply, answer a few questions, and we'd be excited to get to talk to you. Alright, let's jump into exactly how to go and execute these hiring campaigns. Execution here can be really simple. You just create a campaign that is targeting those with the skills and experience that you would require in a candidate. And your messaging can be pretty simple, too. The message could say something as simple as, "Hey, you look qualified for this position do you want to apply?" You can lead them to a job posting and collect resumes there, but we can go into more detail here about the options you have. First off in targeting, this depends a lot on how many applicants that you need, and how widespread the skills are that you're looking for. You can even consider how wide is this talent pool. So you can decide if you want to target very tight or a lot more broad. For instance, if I were looking for a highly technical role in my home state of Utah, and I can tell you that there are only like 2,000 people who fit that criteria, I'm probably going to target tightly around that specific technical skill set. And I'll know because the audience is small, I'm probably only going to get a handful of applicants for it. Or maybe I'm looking for something like a marketing manager who can work remotely, I can then broaden my targeting to 10s, or hundreds of 1000s, maybe even millions. And I might be able to expect a flood of applicants, and I won't have to bid as high to fill my budget there, too. I can also do a slow drip out to my ideal potential employees and get a slow and steady stream of applicants. This is really helpful for those companies who are always hiring, they're always looking for good talent, you can just have the steady drip going on, that keeps bringing you great candidates. When I'm targeting wide, I like to use job function plus seniority, plus, obviously geography. If that's too broad, you can tighten this up a little bit by layering on a skill, or groups, or interests. You may even want to layer on years of experience here. If however, you want to start doing some tight targeting, I really like to use job title plus geo. And you can even get that one tighter by requiring specific past employers or past job titles. And you can always use years of experience here as well. Did I miss any targeting tricks? Reach out to us at Podcast@B2linked.com. With how you actually message this, it can really be simple it can be whatever you want to say. I'd suggest messaging and an ad format that makes the job feel special and makes the candidate feel special that you'd be considering them as well. Initially, I'm thinking probably single image ads probably make the most sense. But I've seen a lot of recruiting also happen with text ads. So really, you can't go wrong with whichever ad format you choose. Let's talk about the landing page experience. Because this is probably the most important part. If you send a potential candidate to your normal job requisition page that has a bunch of fine print that's legally required, like must be able to lift 10 pounds and work in a dimly lit environment, then you've probably ruined the whole experience. It looks the same as everyone else's position and now you're being considered just like they would consider everyone else's positions. Instead, consider this, you can definitely send to a page that has the traditional upload your cover letter and upload your resume. But that won't perform as well as a page that makes the position feel special. And if you're treating it more like lead generation than as a job application, it's really going to stand out. Think maybe something like a page that has a video showcasing cool elements of your company culture. And maybe the hiring manager talking about the impact that this position is going to have. That kind of approach is really going to make your job stand out. And you could even use native lead gen forms to make the application process a little bit more simple, a little bit less friction prone. Maybe something like submit your name and email and we'll get back to you to schedule a conversation. I wanted to share a really cool example of recruiting campaigns on LinkedIn to really show you what's possible on the platform. We've gotten to implement this approach at real scale and we've spent over $30 million hiring on the platform. So I hope you'll geek out with me for a minute to see what's possible. We helped a particular hiring platform acquire candidates a few years back. They were specifically hiring software engineers. But there are so many different kinds of engineers out there. There's Python, there's Backend, there's Front end, C++, Java, etc. So we built out a campaign for each programming specialty. Let's say there's 20 of those, but then we have three different ways that we can reach each of those developers. We can reach them by their job title, like Ruby Developer, we can reach them by something like a skill, like a Ruby on Rails skill. And we can also reach those who are in Ruby development groups. So now you do the multiplication and now we have 60 campaigns. But then we also had different geographies that we can target these top 10 cities that were mostly hiring these developers. So we broke all that out. So now we have 600 campaigns, but it didn't stop there. Then we had different ad formats that we wanted to be able to use, we had text ads, we had sponsored content, dynamic ads, and sponsored messaging. So we built each one of these campaigns inside of each one of those ad formats. So now, if you do the math, there's 2400 campaigns. And in the process of this, we found that the limit that campaign manager allows in an account was a bit over 1200 campaigns. The way we decided to do it was one account per ad format. So it was a lot of campaigns to manage. It was definitely a lot of ads, especially when we had to refresh ad creative once a month. But what this allowed us to do was to make micro adjustments at real scale. And it gave us incredible control over the account and the efficiency metrics. If the client all of a sudden came to us and said that database developers are not in demand right now, no problem, we just shut all of the campaigns off that we're going after database people. If they came to us and said that demand for C++ developers was higher this week than it was last, we could go in and raise budgets, maybe 10% for each of the campaigns that were targeting C++ developers, and we can raise our bids a bit on them, too. At any time, we could go and pull data from LinkedIn and see based on click through rates, which programming discipline was most in demand that week, we could also determine quickly what level of competition was required to reach each of these specialties by looking at the CPCs. Or even looking at the floor bids for each of them. All of this is very quickly done with a pivot table in Excel. And if you're curious about that, go check out episode 69. That was all about reporting outside of campaign managers platform. So this wouldn't be complete without telling you what to avoid and what not to do. First off, your position still has to be an interesting and competitive and alluring proposition. Don't think that just because you're advertising it on LinkedIn, that you can include a position with fewer benefits and noncompetitive pay, and somehow candidates are still going to come out of the woodwork. Advertising is always pouring fuel on a fire. And if there's no fire to begin with, adding fuel just creates a flammable puddle on the ground. A big thanks to Dennis Yu for this analogy that I still think of and use all the time. But when the fire is already burning hot, pouring more fuel on, it just is going to make it a lot more impressive. We've covered this already, but don't send traffic to a boring job rack, try to make the position feel special. And as always don't use audience expansion. It's just going to extend your reach to those who wouldn't actually make great candidates. Make sure you're bidding properly. Go back to Episode 89 all about bidding. The same exact approach is going to work here in recruiting as it does on B2B advertising. And really don't do the stuff that I would normally tell you not to do all advertising on LinkedIn because it is so similar. All right, I've got the episode resources for you coming right up. So stick around 19:11 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. All right, here's your resources. For this episode. We have the reporting episode ahat was episode 69. You'll see that in the show notes as well. We also just mentioned the bidding episode that was episode 89. Just a few back but if you or anyone you know is looking to learn more about LinkedIn Ads, have them check out the course that I did on LinkedIn Learning with LinkedIn. It's by far the lowest cost and the highest quality course out there at the moment. If this is your first time listening, welcome! We're excited to have you here! If you like what you heard, hit that subscribe button. But if this is not your first time listening, if you are already a subscriber, please do me the honor of going out and reviewing us, especially on Apple podcasts. But I have heard some people reviewing us on Spotify as well. And I'd love to shout you out for doing that. With any questions, suggestions, or corrections on anything that I've purported to have said, reach out to us at Podcast@B2Linked.com.. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

Tellef Lundevall is the Founder and CEO of Accelerated Digital Media (ADM), a growth marketing firm for direct-to-consumer digital health and e-commerce companies. ADM specializes in performance marketing, attribution modeling, and web analytics.  Before ADM, Tellef worked for Google's Marketing Solutions division as the Digital Strategy Lead of the Accelerated Growth Team, which provided support for North America's fastest-growing ad accounts. He's also the chairman of the Kaplan Family Foundation's Environment Committee, an advisor for the Bridge Venture Fund, and a board member at Embarc. In this episode… What are the best marketing strategies for digital health companies, and how can they help you scale? According to Tellef Lundevall, not every marketing team has the expertise to thrive in the digital space. That's why he recommends hiring professionals with tenacity and grit to help maximize your return on digital media investments and solve complex challenges surrounding paid ad campaigns. In this episode, Tellef shares his journey in running Accelerated Digital Media to improve digital marketing results for digital health companies. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he welcomes Tellef Lundevall, Founder and CEO of Accelerated Digital Media (ADM). Tellef talks about ADM and its mission, how ADM helps manage clients' online ad platforms within the digital health space, and the company's customer success stories.

Season 3 is finally here! On the first episode of The CEO Story, we have a record holder of over $250 Million in sales, Jason Fladlien. Jason's company, Rapid Crush, has been on the leading edge of software, info products, Amazon, eCommerce, affiliate marketing, and crypto. Jason's mission is to find the best things to help the most customers and then use ethical marketing to connect great people to great solutions.In fact, it was his inability to sell records that turned him onto online marketing, where Jason made his first sale in 2007 with a $4 ebook. From there, Jason went into product creation mode, publishing dozens of products over the next year.  His big break came through when he got into webinars. By 2009, Jason started perfecting a webinar formula that would turn him into all time, top webinar seller and trainer on the planet. Tune in to learn more about Jason's journey to success amid the fear of failure and against the odds!With weekly podcasts released, "The CEO Story" takes a deep dive into the success and pitfalls of being your own boss! Helping you learn from other people's mistakes so you don't have to make them!!You can find Jason atemail  jason@rapidrush.com Website jasonfladlien.comlinkedin @jason-fladlienfacebook @jasonmfladlienyoutube @jasonatrapidcrushinstagram @jasonfladlienTax Savings Calculator: https://taxcalculator.togethercfo.com/Podcast Website - https://ceostory.buzzsprout.comWebsite: https://www.togethercfo.com/Facebook: https://www.facebook.com/TogetherCFO/LinkedIn: https://www.linkedin.com/company/together-cfoInstagram: @Togethercfo @TheTaxBlokeThe information provided in this video should not be construed or relied on as legal advice for any specific fact or circumstance. Its content was prepared by Together CFO with its main office in Los Angeles, California. This video is designed for entertainment and information purposes only. Viewing this video does not create an attorney-client or tax-client relationship with Together CFO or any of its lawyers/CPAs/EAs. You should not act or rely on any of the information contained herein without seeking professional legal and accountingadvice.