Podcasts about your marketing strategy

Join Donna Peterson on the B2B Marketing Excellence and AI podcast as she explores the powerful new Task feature in ChatGPT's beta release with her AI assistant, Izzy. Discover how this innovative tool can streamline repetitive tasks, optimize workflows, and unlock greater productivity—allowing you to focus on high-level strategy and creative thinking.In this episode, Donna and Izzy dive into real-world applications of the Task feature, including automating industry updates, tracking brand mentions, and improving time management. Izzy also shares best practices for customizing GPTs to align with your brand voice and marketing goals, ensuring that AI becomes a seamless extension of your business.Tune in for actionable insights on integrating AI into your daily operations, enhancing efficiency, and leveraging technology to stay ahead in the evolving marketing landscape.Episode Breakdown:- 00:00 - Welcome to B2B Marketing Excellence and AI- 00:23 - Introducing ChatGPT's New Task Feature- 01:22 - Real-World Applications for Businesses & Marketers- 02:12 - Automating Routine Tasks for Maximum Efficiency- 04:16 - The Future of AI-Powered Workflows- 05:56 - Customization & Personalization with ChatGPT- 07:21 - Case Studies: Successful GPT Implementations- 08:58 - How to Seamlessly Integrate AI into Your Marketing Strategy- 09:47 - Closing Thoughts & How to Connect

Newsflash: your podcast isn't just a platform for storytelling—it's a powerful tool in your marketing strategy. Whether you're looking to grow your email list, promote a new product, or nurture deeper trust with your audience, this episode will help you turn your podcast into a strategic asset for your business.In this episode, I'm breaking down exactly how to align your podcast with your broader business goals to maximize its impact. You'll also hear all about my upcoming Strategic Podcast Planning Workshop, where we'll dive even deeper into creating a podcast plan that works for you.Episode Highlights:[00:02:41] Why Your Podcast Should Be Part of Your Marketing Strategy[00:04:29] Step 1: Get Clear on Your Marketing Objectives[00:06:00] Step 2: Plan Episodes with Purpose[00:07:17] Step 3: Create a Content Funnel[00:08:56] Step 4: Integrate Your Podcast with Your Marketing Calendar[00:10:19] Why Podcasting with Intention Changes EverythingFor full show notes and a transcript of today's episode, head to wildhomepodcasting.com/podcast/206Ready to turn your podcast into a marketing powerhouse? Don't miss my Strategic Podcast Planning Workshop on December 11th!✨ Here's what you'll get:A clear framework to align your podcast with your marketing goals.Tools like my Marketing Hub Template to simplify your planning process.A step-by-step guide to creating a content calendar that works for you.Register now at wildhomepodcasting.com/plan and start 2025 with a podcasting plan that drives real results!

Welcome to another episode of the Strength Matters Podcast! Today, we're diving into a burning question for modern marketers and business owners: "Should You Add TikTok to Your Marketing Strategy?" Join us as James Breese, Josh Kennedy, and Andrew Wallis unravel the complexities of TikTok in marketing. Whether you're a TikTok enthusiast or skeptical about its business potential, this episode is packed with real-world insights and strategies that could revolutionize your approach to digital marketing.Timeline Summary:[00:00:15] The Crucial Question: Is Your Audience on TikTok?[00:01:00] TikTok's Short Lifespan & Effort vs. Reward[00:02:00] Case Study: Gaining Clients through TikTok[00:03:00] The Importance of Multi-Channel Marketing[00:04:00] Guiding Audience to Your Digital Home[00:07:00] Final Verdict: It Depends on Your AudienceKey Takeaways:Audience Presence: The decision to use TikTok hinges on whether your target audience is active on the platform.Content Lifespan: TikTok content has a very short lifespan, demanding quick audience engagement.Effort vs. Reward: High production values on TikTok mean significant effort, which may not always align with the returns, especially for service-based businesses.Case Study Insights: A successful case study showed that TikTok can attract clients, but it's part of a longer customer journey involving multiple platforms.Multi-Channel Strategy: TikTok should complement an established presence on other platforms like websites, podcasts, and YouTube.Building Trust: Use TikTok to direct potential clients to your website and email list, where you can build trust and deepen relationships.Content Quality: Focus on quality over quantity in content creation to stand out among competitors.Websites and Links Mentioned:Strength MattersFree Website AuditQuotes:"Is your audience on TikTok? That's the key question." - Andrew Wallis"TikTok's lifespan is minutes. It's about quick engagement." - James Breese"It's like the icing on the cake. It's to draw a lot of eyeballs to your already established platform." - James Breese"Quality content over quantity wins the game." - Andrew WallisShow Your Support: Rate and Review Us!If you enjoyed today's episode, please consider giving us a 5-star rating and a review on Apple Podcasts or wherever you listen to podcasts. Your support helps us reach more people and bring you even more quality content. Click the link below to rate and review us now! Rate and Review us on Apple Podcasts FREE DownloadsTo learn more about Strength Matters and our high-performance training system, download your FREE copy of The Strength Matters System of Athletic Development. Get it at - www.strengthmatters.com/system

Do you spend too much time securing new business for your agency? Are you constantly scrambling to attract new clients? You could be missing opportunities to provide more value to existing clients. It's also time you're not dedicating to your agency, which leaves you marketing yourself last. Pouring effort into your own marketing fills your pipeline with your perfect clients and the ability to pick and choose who you're working with. Today's guest saw fast growth early on with his agency until he ran into this very issue: new business from referrals was drying up and finding new leads took a lot of time and effort. What changed everything for him? Content marketing. Jon LaClare is the founder of Harvest Growth, an agency focused on video marketing and, to a lesser degree, infomercials. His team helps high-growth companies selling consumer products and services grow sales through the power of direct response. Jon shares how he went from one-off projects to a predictable recurring revenue model and some of the challenges he's faced, like the difficulty of consistently finding new leads. He also reflects on the tendency among agency owners to prioritize their clients over marketing their own agency. In this interview, we'll discuss: What to do after referral leads start to dry up. Transitioning from project work to ongoing campaigns. Why you have to stop marketing yourself last.   Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. What to Do After Leads Dry Up: Challenges Following Early Success Jon always envisioned himself as the future owner of some type of business, although not necessarily an agency. Now he sees every step in his career journey always had this intent in mind. A big moment in his career was working at OxiClean. It was a phenomenal opportunity and a great place to work until it was eventually sold. At first, Jon figured it was time to look for another job. He realized, however, this was a perfect opportunity to start his own business. It took him some time to finally figure out what he wanted to do and, in a way, he feels he lucked into the agency business. Growth came fast in the early years thanks to a handy list of contacts made during his time at OxiClean. However, at some point, those leads started to dry up and businesses slowed. This was the first big obstacle he found as an agency owner, as he admits he didn't realize the time and effort it would take to bring in new leads. Pivoting from Charging by Projects to Ongoing Campaigns Jon's agency used to heavily rely on video production projects for revenue, which was great when times were good and very difficult when they weren't. The ups and downs made it ultimately not sustainable in the long run. He spent a significant amount of time and effort getting projects in the door but fell behind on his agency's marketing and sales efforts as he focused on delivering good work for clients. This would lead to drought spells where he and his team would have to scramble to find new projects. This reactive business model wasn't sustainable. So they pivoted from one-off projects to ongoing campaigns, becoming a long-term partner maximizing value over time. Instead of just delivering a one-off TV spot or infomercial, they started focusing on how they could help their clients launch and grow their products over time. This shift allowed them to not only provide ongoing value to their clients but also stabilize their revenue stream. They started small as they found their niche, slowly raising prices as expertise and confidence grew. Jon learned that sometimes the time and energy spent on finding and selling new clients is time you lose on existing clients. This may lead to missing out on opportunities to provide more value. By stretching out the revenue of their clients over time, the agency was able to alleviate some of the pressure and focus on being more strategic and creative. Embrace Content Marketing and Stop Marketing Yourself Last Jon wishes he'd embraced content marketing sooner. Now he cultivates posts showcasing expertise for ideal clients. However, he stresses the importance of choosing formats that play to your strengths. Look for something that resonates with your audience and showcases your agency's expertise. In his case, it was launching a podcast where he interviews business owners, inventors, and entrepreneurs. It's a form of content that aligns with his strengths and allows him to share his knowledge and expertise in a way that resonates with their audience. He struggled with writing blogs in the past and found it time-consuming and challenging. However, finding a content format that fits his skill set helped him be more consistent with creating valuable content. Are You Using Video in Your Marketing Strategy? Video works well and the science of video marketing is very similar today as it was 20-30 years ago. The look and feel are very different, of course. But if you're thinking about using video for your business, the core is still about communicating the benefits, not just the features of the business or agency. It's all about getting credibility and, for Jon, applying what he preaches to clients. He recommends getting clients to do testimonials, which are an incredibly powerful tool to demonstrate success. Furthermore, remember to have a call to action and a compelling offer in everything you do in terms of marketing material. But those same scientific approaches, apply today, even for an agency video. So if you're looking to use video to boost revenue, Jon recommends following that same structure. Do You Want to Transform Your Agency from a Liability to an Asset? If you want to be around amazing agency owners who can see what you may not be able to see and help you grow your agency, go to Agency Mastery 360.  Our agency growth program helps you take a 360-degree view of your agency and gain mastery of the 3 pillar systems (attract, convert, scale) so you can create predictability, wealth, and freedom.

The CMO role is typically the shortest-tenured position in health tech C-suites, but Tom Mitchell is the exception to the rule. As a seasoned healthcare professional, Tom has over thirty years of experience in and around the healthcare universe, as well as a strong background in leading marketing operations for multiple high-growth healthcare and technology firms. On this episode of Healthcare Market Matrix, Tom and host John Farkas discuss sticking with long-term multi-channel marketing strategies, setting realistic expectations, creating true and lasting relationships with industry associations, and Golden Spiral's marketing series partnership with the Tennessee HIMSS chapter.    Show Notes (1:18) Introducing Tom Mitchell (2:30) Tom's Background in Healthcare (5:38) Measuring the Success of Marketing Efforts in Healthcare (9:24) Tom's Experience Targeting the C-Suite (17:36) Committing to a Long-Term Multi-Channel Strategy (22:59) The Importance of Your Value Equation (29:04) Setting Realistic Expectations for Your Marketing Strategy (35:24) Tom on Creating True, Lasting Relationships (39:06) The Convergence of Sales, Marketing, and Product (45:34) Tom's Advice to Healthcare Marketing Professionals (46:36) The Tennessee HIMSS Marketing Seminar (50:13) Closing Thoughts    

The one about emojis in marketing, podcast mix-tapes and Mission: Impossible Dead Reckoning Part 1 - TG92 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:03:12 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:15:52 Content Spotlights ROGER: 5 Reasons Why You Need to Make Emojis Part of Your Marketing Strategy by Nick Brogden, Entrepreneur: https://www.entrepreneur.com/growing-a-business/5-reasons-why-you-need-to-make-emojis-part-of-your/439442 PASCAL: MAJOR ANNOUNCEMENT: New Rockstars in 2023! By Erik Voss https://www.youtube.com/watch?v=GPzUoZ2WJK0 2023 will officially be New Rockstars' BIGGEST YEAR YET, with new formats, new topics, new live events, and big new projects! Erik Voss reveals everything we've been working on! 00:36:44 Marketing Tech and Apps  ROGER: It's all about focus and a calm environment: Forest – Stay Focused, be present: https://forestapp.cc/ Noisli – Improve focus and boost productivity: https://www.noisli.com/ PASCAL: It's all about creating brighter better content Pika Mockups https://pika.style/templates Quickly create beautiful mockup images from your app screenshots, website images, tweets and more Hark Audio Lists https://harkaudio.com/ Hark editors handpick amazing podcast moments and curate them into ‘Harklists' - podcast mixtapes. 00:48:15 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:56:04 Creator Shout Outs ROGER: Gavin Bell from Yatter. Tested ads created by his company versus ads created by ChatGPT: https://www.linkedin.com/posts/mrgavinbell_team-ai-advertising-activity-7018245351396503552-7ij4 PASCAL: Have you taken the Next Steps Business Assessment designed by Chris Ducker yet? https://assessment.chrisducker.com/ 01:03:05 Film Marketing Mission: Impossible – Dead Reckoning Part 1 (2023) Director: Christopher McQuarrie Writers: Bruce Geller (based on the television series created by) Christopher McQuarrie(screenplay) Starring: Tom Cruise, Rebecca Ferguson, Pom Klementieff, Vanessa Kirby, Hayley Atwell, Cary Elwes, Simon Pegg, Indira Varma, Charles Parnell, Shea Whigham, Ving Rhames, Mark Gatiss, Rob Delaney, Esai Morales. We look at the initial marketing campaign for the 7th Mission: Impossible film. It includes a...

We photographers have a love/hate relationship with Instagram, right? But even with the frequent algorithm changes, it's still a great way to build relationships with our community and find clients. BUT how can you stay on top of the changes and use Instagram in 2023 to find clients WITHOUT spending hours and hours a week on the platform? That's what we're learning, and more, on this episode – stay tuned!Episode Highlights:01:13 – Instagram as a Part of Your Marketing Strategy in 202307:26 – Types of Posts to Use in 202315:39 – Optimizing Your Instagram Bio17:57 – Using Hashtags...Without Obsessing Over ThemInterested in joining Marketing School the next time it opens up? Join the waitlist to be the first notified when the doors are open again!   Let's continue this conversation in our free community with over 5K baby and birth photographers all over the world!Has this episode been helpful to you? Let us know by leaving us a review on iTunes! Here's a guide to help you in leaving a review.Love to read while listening? Checkout the transcription of this episode here.

Send us a Text Message.We photographers have a love/hate relationship with Instagram, right? But even with the frequent algorithm changes, it's still a great way to build relationships with our community and find clients. BUT how can you stay on top of the changes and use Instagram in 2023 to find clients WITHOUT spending hours and hours a week on the platform? That's what we're learning, and more, on this episode – stay tuned!Episode Highlights:01:13 – Instagram as a Part of Your Marketing Strategy in 202307:26 – Types of Posts to Use in 202315:39 – Optimizing Your Instagram Bio17:57 – Using Hashtags...Without Obsessing Over ThemInterested in joining Marketing School the next time it opens up? Join the waitlist to be the first notified when the doors are open again!   Let's continue this conversation in our free community with over 5K baby and birth photographers all over the world!Has this episode been helpful to you? Let us know by leaving us a review on iTunes! Here's a guide to help you in leaving a review.Love to read while listening? Checkout the transcription of this episode here.

Intro - 00:25Using Blogs in Your Marketing Strategy - 2:00Important Analytics Collected from Blogs - 5:13Breaking Down Terms and Tips for Homebuyers - 8:10Seasonal Design and Recipes - 12:10Employee-Driven Content in Blogs - 15:00Creating Community Guides - 17:35Outro - 23:25This week, Kelly and Ryan are joined by Get Community's Content Writer, LeighErin Jass. Together they discuss the benefits of posting blogs for your homes or masterplan communities. We have you covered from the important analytics and the plethora of content blogs can provide to some evergreen content that can be used all year round. So pour yourself a cocktail and spend your happiest hour of the week with us!Cocktail of the Week - Blackberry Pear Bellini 3 oz Gin 1/3 oz Blackberry Brandy2/3 oz Pear JuiceChampagne - chilled, to top1 Blackberry - for garnishAdd gin, pear juice, and blackberry brandy to a chilled champagne flute. Fill with chilled champagne. Garnish with a blackberry.CreditsHosted by Kelly Borgen and Ryan Canton, Owners of Get Community Music Composed and Performed by: Levi Irwin Edited by: LeighErin JassConnect with Get Community!Instagram - LinkedIn - FacebookVisit our website at getcommunity.com

Video content is on the rise, but are you struggling to figure out how to fit it into your brand to work to your advantage? ... Read More The post Creating Video Content – Should They Matter in Your Marketing Strategy? with Ryan Snaadt appeared first on Virtual A Team | Delegate Smarter.

Welcome to Sunday's Solo Episode #431.   During this episode, I talk about Why Audio Needs to be Part of Your Marketing Strategy. Here are some highlights: Choose your pillar content. Whether its through video, audio, written word (blogs, books, articles) and live streams. Always pick what you're comfortable doing with. The best time to start a podcast was yesterday. The next best time is today. The next best time is tomorrow.   Sponsored by True Underdog Podcast: Subscribe to True Underdog Podcast on Apple, Spotify, or your favorite podcast platform to level up your life. That's True Underdog Podcast hosted by Jayson Waller to learn from the best underdog come up stories. Listen here now!   Sponsored by BetterHELP: The World's Largest Therapy Service. 100% Online! Get 10% off your first month at www.betterhelp.com/justdoit Learn more about the contents discussed in this episode: Connect with me via LinkedIn, Twitter, Facebook, Instagram, Clubhouse

Welcome to the trailer for this Sunday's Solo Episode #431.   In this episode, I will be talking about Why Audio Needs to be Part of Your Marketing Strategy. Here are some highlights: Choose your pillar content. Whether its through video, audio, written word (blogs, books, articles) and live streams. Always pick what you're comfortable doing with. The best time to start a podcast was yesterday. The next best time is today. The next best time is tomorrow.   Sponsored by True Underdog Podcast: Subscribe to True Underdog Podcast on Apple, Spotify, or your favorite podcast platform to level up your life. That's True Underdog Podcast hosted by Jayson Waller to learn from the best underdog come up stories. Listen here now!   Sponsored by BetterHELP: The World's Largest Therapy Service. 100% Online! Get 10% off your first month at www.betterhelp.com/justdoit   Join us on Sunday for the full episode.

Your Marketing Strategy with Empathie MarketingAir Date: Tuesday, 29 June 2021 at 12:00 PM ET/9:00 AM PTThank you for tuning in, I'm so honored to have you choose to listen to this show! If you enjoy this episode, please do leave a review, take a screenshot of this podcast and shout me out on social media, so that more people can know about this!For those of you desiring to know the big picture of how I walk my clients through my signature method, which I call FUN, BOLD & SEXY to magnetize your soulmate clients and monetize on your calling, I have a free mini-video series to share with you so that you understand the big picture components of the step by step that I walk my clients through.You can download this at http://funboldsexy.com/video-course/Now on to Todays Episode:Do you get frustrated with the ever changing algorithms of social media…so much so that you notice your engagement continues to decrease?Where do you even start when it comes to marketing and promoting yourself? What are the key components of marketing your soul-led business? Social media is constantly changing. In the last year alone, we have seen updates and algorithm changes which has impacted how businesses market themselves online. With the wide range of changes, it's important to stay up to date on social media and how to use Facebook and Instagram to stand out online.This is why I am having my special guest, my friend and my very own marketing strategist, Joanne Bartolome. Joanne is also an online collaborator and connector, and is the owner of a marketing strategy business called Empathie and her product Your Social Planner.She is a conscious leader that lives every day to the fullest while helping business owners craft their unique story and stand out online using social media. As a graduate of the Bilingual Bachelor of Commerce program at the University of Alberta, Joanne took half her courses taken in English and the other half taken in French. Aside from working with clients one-on-one on their marketing strategy, her passion is educating others on social media marketing, and her vision is to empower women entrepreneurs to achieve their courageous goals. Being bilingual, her presentations for social media are both in French and English, and she's worked with Universities, non-profits and marketing conferences to speak about social media marketing.I just started with Joanne and so estaticCheck out Joanne's offerings (free and paid) here under Rosalyn's Affiliate link! https://empathie.podia.com/a/snypu15% off coupon: https://empathie.podia.com/?coupon=ROSALYNLet's stay Connected! I would love to hear your thoughts of this episode!Facebook Business Page: Rosalyn Fung Coaching: Bold Sexy Warrior https://www.facebook.com/boldsexywarriors/Instagram: @boldsexywarriorFree Facebook Group: Magnetize & Monetize for Coaches, Healers & Entrepreneurs https://www.facebook.com/groups/soulgasmicwarriors/Free Client Attractor Checklist: http://funboldsexy.com/clientattractor Visit the Activate Your Soulgasmic Business Show Page at https://omtimes.com/iom/shows/activate-your-soulgasmic-business Connect with Rosalyn Fung on her website http://www.rosalynfung.com#MarketingStrategy #EmpathieMarketing #OrgasmicBusiness #RosalynFung

James Landry understands artists and treats artists' music careers as a business. He spent the first part of his life getting his PhD in entertainment law and now owns two companies aimed for artists to receive the income they deserve. James Landry dedicates his career to expose the pitfalls within music promotion and distribution; and educates independent artists through his music marketing agency, music distribution platform and podcast. He stays true to his mantra so stick around and find out how he sets artists up for success. In Episode 14 of The Set Up Podcast, my guest and I discuss music marketing strategies, why artists should treat their music career as a business and how music distribution and promotion works. How To Make Your Music Career a Business 1. Understand the Music Business and How it Works 2. Learn who your audience is 3. Define Your Goal as an Artist 4. Using Spotify as part of Your Marketing Strategy 5. Music Distribution Challenges 6. Artist Income Streams Send your topic suggestions and questions HERE: www.thesetupseries.com/contact Subscribe to The Set Up Podcast HERE: www.thesetupseries.com/listen Follow us on Instagram HERE: www.instagram.com/thesetupseries Follow us on Twitter HERE: www.twitter.com/thesetupseries www.denovoagency.com www.instagram.com/jameslandry_ --- Send in a voice message: https://anchor.fm/thesetupseries/message Support this podcast: https://anchor.fm/thesetupseries/support

Instagram is a big social networking platform that connects people solely through visual elements, which captures and sustains our attention. Using Instagram is essential if you want to attract your target audience but to build a marketing strategy, you need to understand what benefits Instagram can bring for your business. In this podcast, we will be looking at ‘4 Benefits of Using Instagram in Your Marketing Strategy’

EP 64: Marketing Your Corporate Culture with Office1's Bailey Rogers In Episode 64, Tyler and Jon discuss YouTube’s new upfront offering, which allows advertisers to reserve ad placement up to 4 months out. Advertisers can now reserve their ad placements around key events like Black Friday or primary elections without upfront payment. Then, Tyler welcomes Bailey Rogers, the Director of Marketing at Office1, into the studio. Bailey’s career began in finance for Office1 dealing with accounting, financial analytics, and acquisitions. He then identified an opportunity for growth through a new marketing strategy. He presented the idea to Office1's leadership, which led his appointment as the Director of Marketing.  Bailey gives us an inside scoop on Office1 and how they transformed office technology for businesses across the globe. He also touches on Office1’s unique brand positioning, developing a culture of synergy between each department, and ways to find the perfect marketing agency for your brand. Finally, Bailey shares his biggest takeaway for marketers looking to grow. Join Tyler, Jon, and Bailey for more insight on how to build and grow your brand. By the way- have you left us a review yet? If not, we'd be honored if you did! Timestamps 0:00 Intro 1:04 What’s in the News | YouTube Selling Upfront Ad Placements 4:47 Featured Guest | Bailey Rogers, Director of Marketing at Office1 5:13 What is Office1? 5:45 Bailey’s Marketing Background 7:18 Office1’s Unique Brand Positioning 11:22 Implementing Brand Strategy at the Employee Level 14:08 Identifying Growth Opportunities  17:08 Office1’s Digital Marketing Strategy 20:36 Coordinating Your Sales and Marketing Teams  22:53 Leveraging Sales Data in Your Marketing Strategy  24:43 Finding The Perfect Marketing Agency  28:00 Key Takeaway  29:48 Outro Featured Guest | Bailey Rogers LinkedIn Office1 Dark Web Scan What's In the News  YouTube Ads | Ad Buying Tool Lion’s Share Marketing Podcast Learn More About Tyler & Jon www.tylersickmeyer.com  Need Marketing Help?  www.FidelitasDevelopment.com Music Intro Music – Colony House – Buy “2:20” on iTunes Outro Music – Skillet – Buy “Lions” on iTunes

There are 4.5 million new blog posts published every day. What does that mean for a company that is publishing content to get found? It means that the competition is fierce. Not only does your blog content need to be high quality, but your headlines (i.e. the promise of what is in your blog post) need to be high quality too. “Why” Is Good, but Prospective Buyers Need More One mistake small marketing teams make when they’re just starting to publish content is using “why” headlines (i.e. headlines that start with the word “why”). For example, one article I was asked to write for the software company I previously worked for was “Why Fortune 500 Companies Need an Online Customer Community.” Many companies publish articles like these to create an idea in the reader’s mind that their services are of value. But these articles don’t sound particularly compelling, do they? “Why” headlines CAN still work, but they must be curiosity-based. They can’t be an obvious sales pitch. The person reading the headline can’t easily assume where the article is going. It must create curiosity. One good example is: “Why Half of Florida Will Be Underwater in the Next 20 Years.” That headline creates curiosity. Here’s another one: “Why E-mail Won’t Be Part of Your Marketing Strategy by 2025.” People will be curious and want to know more. Your headline must stop people in their tracks. If they’re scrolling down, it must make them STOP when see it. The downside of “why”articles is that once people have their answer, they immediately leave your page. You’ll get more clicks, but less long-term value. “How-To” Content Teaches Readers a New and Valuable Skill Resist the impulse to create a sales pitch in the form of a “why” article. The approach that works a lot better is a “how-to”article. These are more utilitarian articles with evergreen value for your reader. Teach them how to do something. Examples are: “How to Accomplish X” or “10 Steps to Achieve Y”. You’re teaching prospects how to achieve something that matters to them. However, be sure to avoid basic surface-level headlines like “How to Engage Your Customers,” followed by generic and obvious tips like “Step 1: Understand Your Audience.”This is isn’t new information. You have to go deeper. If “How-Tos” Are Better, Why Do You See So Many “Why” Blog Posts? There are several reasons why people prefer to write “why”articles in place of how-to articles. One reason is that how-to articles are harder to write. These articles require specificity, examples, value, and visuals. Therefore, they take a lot longer to write. Another reason people avoid writing how-to articles is the fear of giving away their “secret sauce.” But you should want to give away as much value as you can to rise above the noise and attract people to your business online. People always want to learn how to do things that will save them time, make them money, or save them money. “How-To” + “Without” = Interested And Informed Reader (Curiosity + Trust!) A how-to article might initially sound boring, as it is utility-based and seems to lack a certain spark compared to a why article. However, you can add some spark and curiosity by coupling the how-to article with the word “without.” For example, an article for my consulting company might have this title: “How to Turn More Inbound Leads Into Sales.” Sure, this headline might be interesting to people who want to solve this problem. Now, let’s add the word “without.” The new title becomes: “How to Turn More Inbound Leads Into Sales Without Firing Your Current Sales Team.” This title will stop people in their tracks. Here’s another one: “How to Sell Your House Within 30 Days Without Giving 7% to Realtors.” It’s important to note that your “without” has to be a compelling task that your reader fears having to do. With this formula (how-to +without), you lure the reader in, provide them with easy steps that lead them somewhere, and you build trust. Your sales pitch can be lightly woven in without causing any alarms to go off for your reader. It gives the reader value, which they’ll want to consume, share, and learn more about, thereby, taking the next steps with your company. Content Marketing Takeaway There is incredible competition for the eyes of buyers in all forms of online sales. Marketing, advertising, and sales all are competing for the most valuable slices of one very small pie. Step up your marketing game by giving your reader some up-front value, piquing their interest, and drawing them in. Success with a small marketing team is all about leveraging minor changes that will change your direction and get you on the path to growth. It’s not about spending a bunch of money on sponsorships or conferences. Small things add up over time and make a huge difference.

Award winning National Association of REALTORS® educator, dynamic speaker and practicing agent Marki Lemons-Ryhal joined us July 2017 to share how she and her coaching clients turn simple video into social gold. --- from Homes.com | Quality Leads, Faster Conversions. Marki Lemons-Ryhal | Earn a 2105% Return on Your Marketing Strategy

Episode 016: Why LinkedIn Should Always Be a Part of Your Marketing Strategy by MEMO Marketing Group

Episode Recap In this episode of the podcast, Sharon Cornuelle and I discuss the importance of video and specifically how to use video as an integral part of your marketing strategy. Three reasons why using video as a marketing strategy is so effective: Video does a better job of telling your story Video attracts more viewers […]