HR Tech GTM

Alex Coleman dives into building a future-of-work startup that on boards more people into the trades. He disputes the notion of the top-of-funnel problem and discusses his customer discovery path. In this episode we dive into: What Alex started Faraday How Faraday picked HVAC as a place to start A unique set of customer targeting related to recent trends in Private Equity How the trades are modernizing and becoming a technology oriented career Check out Faraday Careers at https://www.faradaycareers.com

-Background of Simbe Robotics and Tally -Robotics industry changes in mobile compute, batteries -Robots as a power tool to help workers -Who are the buyers of robots with an org -The benefits of robots-as-a-service to the robotics company and the buyers -Addressing inventory management and data challenges in retail -The unexpected data opportunity for marketers opened up by Simbe Robotics -How workers visit the office at a robitcs company -Hard problems being solved by Brad

A look at HR Tech from the point-of-view of TA! This episode covers: -Talent-as-a-service, what it is, when to consider it -Building out at TA tech stack and recommended tools -Unsolved issues in TA and thoughts on LinkedIn Bryce Rattner Keithley operates Great Team Partners (greatteam.partners), a talent advisory service, and advises several startups.

-What Vitalize looks for in a seed stage investment -How to reach out to Vitalize to pitch your company -What is the work revolution and what exemplifies those types of companies

Flow.club is a new way of working that helps connect high achievers that want to get things done. This network is currently invite only with entrepreneurs, academics, and venture capitalists. We cover how Ricky and his co-founders worked towards a social product, solving the zero user utility problem in a work context. What keeps users coming back and a few key aspects of Flow.club's virality. This feels like a virtual co-working space that actually makes people more productive. Absolutely check it out: https://in.flow.club/upcoming?inviteCode=hr-tech-gtm

A teaser trailer for the upcoming 'Masters of Spend' that presents a deep dive on performance marketing at scale.

Chris and I discuss: -How Chris's marketing background led to deep customer empathy -How marketers can get wide skill exposure through MarketerHire -Making $1M a year as a marketer through MarketerHire -The power of that one instagram ad

We cover a variety of topics, including, but not limited to: -The world's largest young population in Africa with 700M people -The power of building an audience -The key of consistency in building that audience -Tying IRL events with an audience -The competitive advantage AltSchool with have versus other ed tech companies -Why companies outside of Africa wont be able to solve this problem

Topics covered include: -Ideal use case for a DAO (and how people feel about HOAs) -Getting involved in web3 and DAOs -Compensation setting in DAOs -DAO operational security (protect your identity and your tokens) -How to scale DAO management -DAO talent management -Co-marketing and partnerships in DAOs -Structural benefits of Opolis over Gusto for DAO contributors Questions? Comments? Hit me up on twitter at @elawless

Joshua covers a range of topics in this two part episode diving deep on DAOs. Topics include: -How to get paid to attend a conference (in crypto, of course), with an eth Denver highlight -Colorado Limited Cooperative Associations that underpin DAOs -Getting the first customers for DAOs

We discuss Instawork, on demand hiring for hourly workers. We cover Sumir's entrepreneurial origin stories, key insights into the hourly worker market, and the initial steps in bringing Instawork to work.

Alex covers community building, building the marketing funnel, finding the ideal customer profile, and prioritizing time as a founder. The power of community building Leveraging Linkedin with lower cost social platforms Building audience with twitter and podcasting Using partnerships and novel ways to promote events How to do partner marketing when you have a small customer base How billboards and out-of-home can help in HR Moving from ideal customer profile to target use case Thinking through the very early stages of product messaging And more!

Where Acadian Ventures invests The 4 investment themes they follow Ideal profile of a company to follow them Quick thoughts on chatbots and automation Thoughts from raising from a strategic investor from a former corporate venture person Thoughts FOR corporate venture firms Looking to raise? And a good fit? - reach out to Jason dot Corsello at Acadian Ventures !

-Bundling the hiring stack -Reaching skilled laborers -What to think about when re-branding -Just generally Olga being great!

Creating an ideal customer profile with Sid Upadhyay from WizeHire How deep verticalization leads to great NPS and high gross margins Successful go-to-market levers North star metrics Surviving the pandemic shut down and a great book recommendation Hamilton Helmers' 7 Powers (see https://7powers.com/ (https://7powers.com/)); he calls the moat discussed "process power". Here's a summary: https://blas.com/7-powers/ (https://blas.com/7-powers/) 

Maidbot: the commercial cleaning robot. How Micah decided on maidbot and how he's launching it.

Hiring go-to-market talent in the US, for global companies. Flipping the script on the offshoring of US jobs, Alariss helps global companies find the right go-to-market talent to enter the US market effectively. Alariss connects early and late stage companies with the best go-to-market talent through their marketplace. Joyce covers her own go-to-market background that led to this opportunity. Getting traction with the initial set of companies. What type of talent does well in this marketplace. Addressing cultural differences, at scale, between talent and employers. What comes next.

Discuss how CareerKarma's product and go-to-market emerged as part of the lived experience of Ruben Harris. How Ruben used his music promotion skills to build awareness and a community for career karma The value of community -- and audio -- in rapid reskilling How CareerKarma is going to use their latest round of funding to invest in CareerKarma's growth and helping more people get reskilled

Discuss bringing SenseHQ, a recruitment automation platform, to market. We cover: Why SenseHQ focused on creating delightful experiences for job applicants The robust thought process that led Anil to SenseHQ The value of a delightful experience in creating brand value for staffing agencies Compare and contrast the value propositions that resonate with staffing vs companies Thoughts on AI and chatbots How the expectations of employer responsiveness to applications is changing and how SenseHQ helps Plus, much, much more.

We cover: Whether DAO contributors will have holidays On boarding challenges in DAOs and how layer3 helps solve this issue How to build decentralized, task verification on scale The origin story of layer3 How bounty boards address information asymmetry Where DAOs will thrive compared to companies and non-profits Whether anyone changed their babies name to RGT The instant gratification of everything And a heck of a lot more!

This episode with the founder of Lawtrades, Raad Ahmed, covers building out a vertical labor marketplace focused on the legal industry. It covers a number of topics, including, but not limited to: Iterating to find the right target market The value of a verticalized offering in terms of retention How network effects work in vertical labor marketplaces A discussion about the potential for ownership among customers and users I had a lot of fund recording this and highly recommend taking a look.

This episodes dives into Mike Slagh's launch and iterations through Shift.org, a company that helps military members transition into the civilian workforce. Career transitions will likely happen to nearly everyone in the labor force today. Companies that help facilitate the transition will be in demand. Both because employers need to hire more workers and because these companies will help reduce economic dislocation. Mike covers the early product prototype he built to connect companies and military members. He touches on identifying the right customer profile and selling to the Department of Defense.

Exploring what work looks like on web3, connecting with DAOs, and wallets as proof of work.

Sam Fitzroy, a nearly 15 year veteran of the HR tech space, discusses his experience co-founding Dalia. How they acquired their first customer and their transition from channel partnerships to sales. He also covers his 8 years working at Indeed and 2 years at The Muse. He compares and contrasts technical partnerships focused on integration versus marketing partnership focused on revenue generation. Finally we close with a discussion of fundraising in todays market.

The first HR Tech GTM market podcast! What Chris has learned taking 3 different HR Tech products to market, two as startups and 1 at Indeed.com. Learn how much to raise for your HR startup and why!