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Your competitors are already using AI. Don't get left behind. Weekly strategies used by PE Backed and Publicly Traded Companies →https://hi.switchy.io/U6H7S--In this conversation, Ryan Staley and Tom Andrews discuss the integration of AI and automation within Pavilion, focusing on the development of a mentoring program. Tom shares insights into the challenges faced while building an AI-driven matchmaking system for mentors and mentees, the iterative process of refining prompts for better results, and the eventual success achieved with the Manus platform. The discussion highlights the importance of clear communication in AI prompting and the potential for transferring these techniques across different applications.Chapters00:00 Introduction to Pavilion and AI Integration02:51 Building a Mentoring Program with AI05:49 Challenges with AI Matchmaking08:43 Iterating on AI Prompts for Better Results11:39 Finalizing the Mentoring Match Process14:54 Transferring AI Prompting Skills16:37 Conclusion and Future Insights
In Episode 307, 5 Reasons People with ADHD Lose Things + How To Stop, You Will Discover: Why ADHD brains frequently misplace items and learn science-backed strategies to prevent it The crucial transition moments when items most often go missing to stop losing important things How to transform frustrating lost-item searches into insight for effective systems that actually work for your brain Links From The Podcast Learn more about private coaching here Learn more about We're Busy Being Awesome here Get the top 10 tips to work with your ADHD brain (free ebook!) Discover my favorite ADHD resources Get the I'm Busy Being Awesome Planning System Get the I'm Busy Being Awesome Podcast Roadmap Take my free course, ADHD Routine Revamp Episode 296: How To Better Use Reminders & Notifications with ADHD Episode 297: How To Use Habit Stacking & Habit Pairing This post contains affiliate links, meaning I may earn a small commission if you make a purchase through my links, at no extra cost to you. Disclosure info here. Leave IBBA A Rating & Review! If you enjoy the podcast, would you be a rockstar and leave a review? Doing so helps others find the show and spreads these tools to even more people. Go to Apple Podcasts Click on the I'm Busy Being Awesome podcast Scroll down to the bottom of the page, where you see the reviews. Simply tap five stars; that's it! Bonus points if you're willing to leave a few sentences sharing what you enjoy about the podcast or a key takeaway from the episode you just heard. Thanks, friend! Chapter Outline 00:00 Introduction: ADHD & Losing Things 02:14 Emotional Impact of Losing Things 06:29 Understanding the ADHD Brain 14:12 Practical Tips and Strategies to Prevent Losing Things 22:01 Iterating and Adapting Systems 25:13 Conclusion and Next Steps
Doing It Online : The Doable Online Marketing Podcast with Kate McKibbin
Hey everyone! I'm Kate from Hello Funnels, and on this episode of the Doing It Online podcast, I'm excited to share my 5X converting content engine funnel built in an afternoon with AI. It's been a wild ride solving traffic and trust issues, and this funnel grows my list by thousands while driving low-ticket sales. Trust me, it's a game-changer! Join my Automate It Challenge to build your own with templates and tools (
When Nissim Lehyani (VP of Product at Life360) used AI to build a math game for his son, he didn't just prototype a game, he rewired how he thinks about product development and the relationship between engineering, product, and design. In this episode, Nissim shares how that personal “aha” moment sparked a shift in how his teams build, collaborate, and ship. We dive into how AI is accelerating product iteration from months to hours, why it's time to drop the “M” from MVP, and how prototypes are replacing PRDs as the central artifact of product work. Plus how product rituals and building cadence are evolving, strategies for scaling a prototype-first workflow, and we deconstruct the “lightning pod” model and how it's changing the dynamics of product building & EPD collaboration. Have any AI passion projects that you'd like to share? Join the discussion on our forum and share your insights, questions, and takeaways. ABOUT NISSIM LEHYANINissim Lehyani is the Vice President of Product at Life360, where he leads product strategy for the family safety platform used by over 60 million users worldwide. With more than two decades of experience across startups, global tech companies, and entrepreneurial ventures, Nissim is known for scaling impactful products that blend technical depth with business strategy.Prior to Life360, he was Senior Director of Product at Indeed, where he oversaw a portfolio of 13 consumer products reaching 300M+ monthly users, and led a team of 40+ product managers across global markets. Nissim previously held leadership roles at GoDaddy, where he helped 18M+ SMBs grow their businesses through strategic partnerships with Facebook, Yelp, and Google.As a founder, he built and led two ventures: Shopial (acquired by Magento) and Urban Place, raising millions to support small businesses and entrepreneurs. He also brings deep technical roots from his engineering leadership at Cisco and early career in Israeli Military Intelligence.Nissim is a 2024 Product Leader Award winner and active mentor in the startup ecosystem through roles at Mixpanel and SV101 by ICON. He's passionate about user-centric innovation, data-driven growth, and the intersection of AI, engineering, and product management. SHOW NOTES:How Nissin & Patrick got connected (2:19)Nissin's light bulb AI moment (4:03)Building first & defining later (5:33)How AI accelerates product iteration from months to hours & fills skill gaps (6:49)Recognizing your AI aha moment (9:44)Why it's time to drop the “M” from MVP (11:21)New expectations for the first iteration of a product (13:37)Nissim's #1 product principle (15:56)Why prototyping is replacing PRDs (17:57)Strategies for socializing a prototype-first workflow in your org (19:54)Tactics for inspiring AI adoption: find one annoying thing & show vs. tell (22:22)Rethinking product cadence and how product rituals are evolving (24:08)Defining the “lightning pod” model (25:29)How “lightning pods” change the dynamic between engineering, product & design (27:20)A live AI product demo: recreating Nissim's original aha moment (29:10)Iterating product in real-time (31:06)How Nissim evaluates code & product outcomes (33:38)Rapid fire questions (34:15) This episode wouldn't have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan's also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/
▸ Get My Free MSP Sales Toolbox: https://msp.sale/yt-toolbox▸ Join My Newsletter for Weekly Sales Strategies: https://rayjgreen.beehiiv.comHey, I'm Ray Green. I'm a strategic growth specialist for B2B companies.Since this is social media and anyone can claim anything, here's a quick rundown of my background:Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where I doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.Former CEO operator for several investor groups where I led turnarounds of recently acquired small businesses.Founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.comSales & Sales Management Expert in Residence at the world's largest IT business mastermind.Founder of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.comI break down how to build a sales team that truly runs itself by implementing fundamental systems that eliminate the daily firefighting and micromanagement that drains most MSP owners. I share my 20 years of experience showing how the right systems - from lead distribution to compensation plans - can free you from constantly making subjective decisions and dealing with team conflicts, allowing you to focus on proactive growth strategies instead.CHAPTERS:00:00 - Introduction to Self-Running Sales Teams01:12 - Challenges of Non-Self-Running Teams03:03 - The Value of Proactive Leadership04:23 - Building Effective Systems05:38 - The Importance of Lead Distribution Systems13:05 - Iterating and Perfecting Systems15:01 - Hiring for a Self-Sufficient Team20:50 - Conclusion and Call to Action
How Not To Diss The Dream | Mitch Matthews What happens when high achievers stop dreaming? In this episode, Mitch Matthews—speaker, coach, and host of the Dream Think Do podcast—shares why reconnecting with your dreams isn't optional, it's essential. From navigating career pivots to understanding the neuroscience behind our emotions, Mitch unpacks how small experiments, emotional honesty, and defining your “why” are key to building momentum and real growth. This isn't about lofty ideas—it's about taking actionable steps to make dreams real. From Burnout to Breakthrough Mitch reveals how the dream was once “kicked out” of him—and why that's more common than you'd think. Together, we explore how experiences, not just ambitions, can bring clarity, and why emotional indicators shouldn't be ignored. This episode isn't just a pep talk. It's a practical roadmap for anyone who wants to stop stalling and start moving. Chapters: 00:00 – Intro 03:12 – The Importance of Experiences Over Dreams 06:13 – Navigating Career Transitions and Inner Struggles 08:46 – The Science of Dreaming and Neuroscience Insights 12:02 – Small Experiments and Micro Actions 14:52 – Testing and Iterating on Your Dreams 17:54 – The Power of Exponential Thinking 21:09 – Maintaining Momentum in the Face of Challenges 24:13 – Understanding Your Why and Learning from Failure 27:04 – Prioritizing Dreams and Taking Action Follow Mitch:
About the Episode:Chris Cunningham is a founding member and Head of Social Marketing at ClickUp, the fast-growing productivity platform now valued at $4 billion. Since shaping ClickUp's brand voice and social presence from 2017, Chris has been instrumental in engineering a content system that regularly generates 200M+ monthly impressions and consistently translates content virality into real leads and customers.In this workshop episode of Uploading, Chris breaks down ClickUp's journey from early hustle—making videos solo and closing deals by hand—to building a repeatable, scalable content operation with an in-house “writer's room,” comedic actors, and a growth strategy spanning multiple platforms.Chris and host Blaine unpack content pivots, hiring creators, building brand voice, and why entertainment-first content matters for B2B. Chris also gets tactical: how to mix content types across the funnel, the operational playbook for consistent output, leveraging AI tools, success metrics, and what it takes to hit massive growth milestones.Finally, Chris shares actionable frameworks for solo founders and small teams starting from scratch—plus candid takes on virality, team structure, platform strategy, and what's next for ClickUp's $4B content engine.Today, we'll cover:- How ClickUp scaled from low-budget solo content to 200M+ impressions per month- The “bets” and breakthroughs that defined ClickUp's content playbook- Building a repeatable system: team, workflow, “writer's room,” and actors- Entertainment vs. product-driven content—and the ideal content mix- Measuring ROI: turning impressions and brand awareness into real leads and customers- Frameworks and advice for solo creators and early-stage teams to start content from scratch- Platform-specific strategies for LinkedIn, Instagram, TikTok, YouTube, and beyond- Personalization, AI, and creator partnerships: the new wave of B2B contentWhat You'll Learn1. Building a Scalable Content Engine2. Hiring and Leveraging In-house Creators3. Mixing Entertainment and Product Content4. Omnipresence across Multiple Social Platforms5. Testing, Iterating, and Doubling Down on Winners6. Aligning Content with Business Goals and Funnels7. Creating Efficient, Repeatable Content SystemsTimestamps00:00 Meet Chris Cunningham: ClickUp's content architect02:11 Chris's background: from agency to ClickUp's founding team08:07 Platform-specific content strategy & goals11:28 Making content a team priority: systems & scheduling14:37 Inside ClickUp's instagram strategy15:38 The ABCD formula: testing for virality16:09 Case study: viral skits, trends, & relatable office content19:29 Operations: writers' room, shooting schedule, & execution23:23 Starting from scratch: building in public & early tactics25:47 Frameworks for virality: the anatomy of a viral video27:41 Winning concepts: relatability, shareability, & emotional triggers30:55 Scheduling vs manual posting: what works best32:18 YouTube strategy: current state & future focus33:36 Platform prioritization: focus, layering, & growth sequence35:52 Content funnel mix: brand awareness vs product promotion37:24 Content ratio: top, middle, & bottom of funnel by stage40:00 Staff vs. actors: who should be in your content?42:10 Video length: short vs long content & platform preferences43:35 Looking ahead: 2025 content experiments & new channels46:19 Where to follow Chris & ClickUp“We've very big on shots on goal. We want to put as many shots up as possible, but we want to have calculated shots. We want to take them with low budgets… I'll make a bet and I'll start it very cheaply.” — Chris Cunningham“The only way it's really going to scale is if I brought in an expert... I took a bet that all companies would have content creators if they wanted to compete. They'll have some kind of creator that creates content for them consistently.” — Chris Cunningham“Content's just another task, right? Like anyone can make excuses. So if you're just not making content, it means you don't prioritize it. We prioritize it.” — Chris Cunningham“The dividends content rewards with is nuts. The amount of people I've met, the people who DM me and just what I'm learning… There's no reason not to make content.” — Chris Cunningham“If I had to start over and I'm at a new company—we're building in public... No actors, just talking about what we're working on. At the end of the day, I would just ask for like 5-10 minutes of all the early employees: what did you do today? And find a cool, clever way to chop it up. That's exactly what I would do.” — Chris Cunningham“You need to know your ICP. If you're creating content and you don't know who you're creating for, you really just lost the whole goal right there.” — Chris CunninghamShow notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicChris Cunningham - Head of Social Marketing at ClickUp
In this episode, we break down how we plan, execute, and analyze our go-to-market (GTM) campaigns. We walk through the full product launch process for our DTC brands, from the initial product brief to strategy development, creative asset production, cross-functional collaboration, and post-mortem analysis. We share how we tier our launches, how different teams contribute (from product marketing to paid media), and the systems we use to keep everything moving, including ClickUp, Figma, and Notion. We also review our go-to-market boards in real time, showing how we centralize assets, messaging, and strategy across every channel to run high-impact, cohesive campaigns.Finally, we dive into how we're starting to use AI, especially in copywriting workflows, and where human creativity still plays a critical role.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv600:00 Introduction05:22 Defining Go-To-Market Strategies12:03 The Product Prequel Process17:15 Attribution Models and Their Impact20:22 Understanding Product Launch Tiers23:39 Collaboration Between Product and Marketing Teams29:12 Creating Cohesive Marketing Messaging35:46 The Role of Project Management in Marketing39:09 Post-Mortem Analysis for Continuous Improvement45:43 Centralizing Project Management Functions48:36 Go-To-Market Strategy and Execution55:27 Comprehensive Creative Briefs for Launches58:14 Centralizing Creative Assets01:02:56 Brand vs. Product Messaging01:05:39 Design Toolkits for Cohesive Branding01:11:02 Creative Problem Solving with Existing Assets01:15:24 Leveraging AI for Content Creation01:19:09 Establishing a Design System01:22:01 Iterating on Go-to-Market StrategiesOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw Powered by:Motion.https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-readshttps://motionapp.com/creative-trendsPrescient AI.https://www.prescientai.com/operatorsRichpanel.https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsNorthbeam.https://www.northbeam.io/Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/
Eric Allam is the cofounder of Trigger.dev. Trigger gives you open source background jobs. We talk about how Trigger iterated different versions until landing on something developers really want. And now the growth is crazy. And also, I use Trigger and it's genuinely a great product.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:Eric Allam Trigger Trigger Open Source project
Taylor Bradley, VP of Talent Strategy and Success at Turing, joined us on The Modern People Leader.We talked about why every HR team needs to create an AI “prompt pantry”, how Turing “AI'd” their way out of onboarding 800 employees in five days, and how to build AI workflows for HR.---- Sponsor Links:
In this episode of Gradient Dissent, host Lukas Biewald talks with Sualeh Asif, the CPO and co-founder of Cursor, one of the fastest-growing and most loved AI-powered coding platforms. Sualeh shares the story behind Cursor's creation, the technical and design decisions that set it apart, and how AI models are changing the way we build software. They dive deep into infrastructure challenges, the importance of speed and user experience, and how emerging trends in agents and reasoning models are reshaping the developer workflow.Sualeh also discusses scaling AI inference to support hundreds of millions of requests per day, building trust through product quality, and his vision for how programming will evolve in the next few years.⏳Timestamps:00:00 How Cursor got started and why it took off04:50 Switching from Vim to VS Code and the rise of CoPilot08:10 Why Cursor won among competitors: product philosophy and execution10:30 How user data and feedback loops drive Cursor's improvements12:20 Iterating on AI agents: what made Cursor hold back and wait13:30 Competitive coding background: advantage or challenge?16:30 Making coding fun again: latency, flow, and model choices19:10 Building Cursor's infrastructure: from GPUs to indexing billions of files26:00 How Cursor prioritizes compute allocation for indexing30:00 Running massive ML infrastructure: surprises and scaling lessons34:50 Why Cursor chose DeepSeek models early36:00 Where AI agents are heading next40:07 Debugging and evaluating complex AI agents42:00 How coding workflows will change over the next 2–3 years46:20 Dream future projects: AI for reading codebases and papers
We're excited to launch Valley of Depth, our new podcast taking the place of our beloved (formerly known as) Pathfinder (RIP) podcast. Valley of Depth is about the technologies that matter—and the people building them. We talk to founders, investors, government officials, and military leaders shaping the future of national security and deep tech. From breakthrough science to strategic policy, we dive into the high-stakes decisions behind the world's hardest technologies. In our inaugural episode, EP 001, we're joined by Bryon Hargis, co-founder and CEO of Castelion, a venture-backed defense startup building affordable, mass-producible hypersonic missile systems for the U.S. and allied militaries. Castelion, founded by former SpaceX engineers, is taking a vertically integrated, fast-iteration approach to strike weapons—redefining how complex defense hardware is built. In this episode, we unpack the story behind Castelion's formation, the rising hypersonic threat from China, how startups are challenging the dominance of traditional primes—and much, much more… • Chapters •00:00 Intro00:52 What inspired Bryan to leave SpaceX and start Castelion?03:06 Non-nuclear deterrence05:15 How SpaceX's culture influenced Castelion07:44 Current team size08:07 Cultural shift in defense hiring10:04 Hypersonic missile advantages12:03 US vs China capabilities13:32 Tradeoffs vs exquisite systems16:08 What's behind Bryon18:02 Recent test results20:54 Iterating safely24:27 Castelion's DoD buyer26:56 Navigating defense acquisition32:11 Championing innovation35:17 The Golden Dome concept37:10 Requirements for Golden Dome39:21 Startups vs primes race40:49 Scaling missile production timeline42:48 European market potential44:19 Competition with defense primes45:49 Capital requirements47:26 Company vision49:13 World impact if successful50:48 Next milestones52:14 Story behind the name • Show notes •Castelion's website — https://www.castelion.com/Bryon's socials — https://x.com/hargsb Mo's socials — https://twitter.com/itsmoislamPayload's socials — https://twitter.com/payloadspace / https://www.linkedin.com/company/payloadspaceIgnition's socials — https://twitter.com/ignitionnuclear / https://www.linkedin.com/company/ignition-nuclear/Tectonic's socials — https://twitter.com/tectonicdefense / https://www.linkedin.com/company/tectonicdefense/Valley of Depth archive — Listen: https://pod.payloadspace.com/ • About us •Valley of Depth is a podcast about the technologies that matter — and the people building them. Brought to you by Arkaea Media, the team behind Payload (space), Ignition (nuclear energy), and Tectonic (defense tech), this show goes beyond headlines and hype. We talk to founders, investors, government officials, and military leaders shaping the future of national security and deep tech. From breakthrough science to strategic policy, we dive into the high-stakes decisions behind the world's hardest technologies.Payload: www.payloadspace.comIgnition: www.ignition-news.comTectonic: www.tectonicdefense.com
You can have the right message, the right heart, and the right energy. But if your language triggers resistance instead of resonance, you'll stay overlooked and underpaid. You're done before you even start. In this solo episode, Jacqueline dives into the psychology of communication – the hidden power of language, what it really takes to become a paid, booked, and referable speaker, and why it's not about working harder or yelling louder.This isn't another episode on perfecting your keynote. It's about understanding how unconscious first decisions sabotage your momentum, confuse your audience, and quietly keep you stuck. You'll learn how to shift from surface-level speaking to magnetic, market-ready messaging that opens doors instead of closing them.Whether you're tweaking a title, stuck mid-pitch, or wondering why a wildly successful opt-in still brought in all the wrong people, this episode hands you the thinking tools to fix it for good.WHAT YOU'LL DISCOVER IN THIS EPISODE:Why mastering the deeper psychology of language should be your next move (01:15)Clinging to your original positioning could be killing your momentum (02:22)The paradox of consistency vs. growth, and the courage to evolve (04:28)A costly tagline mistake and the unconscious messages that may be hidden in your own speaker positioning (06:51)How the wrong unconscious first decision, even with the right offer, can quietly derail your sales (10:27)What it takes to pivot with purpose when the environment shifts and your audience pulls back (14:33)How aligning your message with your true audience matters more than blowing up your metrics (17:35)Iterating your message isn't selling out, it's a smart strategy (23:12)How unconscious language patterns in your speech, sales, or messaging could be silently repelling your ideal clients (25:56)This episode is your nudge to slow down and examine what's really going on beneath your words. Because sometimes, it's not the topic, the talk, or the timing. It's how you're unconsciously positioning yourself before anyone even says yes or no. Listen with an open mind. This could be the pivot you didn't know you needed.ResourcesOriginals by Adam GrantThink Again by Adam GrantThe Paid Speaker AcceleratorThe Speak More Collective If you are on a mission to amplify your message to make a more meaningful impact, and you'd love to join a vibrant community of people all harnessing the power of speaking we'd love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It's all designed to take the speaking game to the next level. We can't wait to welcome you. Join here : https://www.facebook.com/groups/paidspeakerbreakthroughTo connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on
SMS is not dead; it's evolving and still effective.Text messaging remains a personal connection tool.The industry has shifted towards messaging as a primary communication method.AI is being leveraged to enhance business operations and customer engagement.Simplicity in marketing automation can lead to better results.Legacy businesses present opportunities for growth through technology.The future of communication will be driven by real-time data and AI.Businesses need to adapt to the changing landscape of technology.Effective communication is key in a tech-driven world.The best campaigns are often the simplest ones. Consistency in email marketing is crucial for success.Perfectionism can hinder progress; taking action is more important.Building relationships through personal touches like handwritten notes is effective.Text messaging can significantly enhance customer engagement.Entrepreneurs should focus on simple, actionable strategies.Understanding the numbers behind your marketing efforts is essential.Embracing failure as part of the learning process is vital.The human element in business is irreplaceable, even with technology.Iterating and adapting quickly can lead to better outcomes.Creating conversations with customers can unlock new opportunities.Guest Site: https://www.salesmessage.com/ Guest LinkedIn: https://www.linkedin.com/in/chrisbrisson/#12WeeksToPeak #entrepreneurship #saas 00:00 Introduction to SMS and Its Relevance04:14 The Evolution of Sales Message08:28 AI's Role in Modern Business12:45 The Future of Communication and Technology17:34 Opportunities in Legacy Businesses21:14 Simplicity in Marketing Automation24:57 The Importance of Consistency in Email Marketing30:16 Overcoming Perfectionism in Entrepreneurship36:35 Building Relationships Through Personal Touch41:40 Texting as a Business StrategyNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/
Discover how Stefon Towler's 5/15/5 framework transforms stakeholder relationships by understanding what truly drives decisions. Learn a systematic approach to uncovering stakeholder priorities and crafting messages that resonate with decision-makers at every level.What if you could predict exactly how your stakeholders would respond to your ideas before you even present them?Stefon Towler brings deep insight into the psychology of stakeholder decision-making, revealing how understanding their true priorities can transform resistance into support. His practical approach helps teams move beyond surface-level presentations to create genuine alignment with stakeholder needs.Throughout our conversation, Stefon breaks down how his 5/15/5 framework helps teams understand the real motivations driving stakeholder decisions. He shares examples of how teams have used this approach to transform their relationships with executives, product managers, and cross-functional partners.Whether you're trying to influence process changes or secure buy-in for major initiatives, this episode provides actionable strategies for understanding and aligning with stakeholder priorities. Listen now to learn how to move beyond presentations and start creating true stakeholder partnerships.Topics:• 04:17 – Stefan's Journey and the 5-15-5 Framework• 07:09 – Applying the 5-15-5 Framework• 11:50 – Finding the Right People for Insights• 18:42 – Identifying Patterns and Crafting Messages• 33:53 – Reaching Out on LinkedIn: A Journey to Mentorship• 34:56 – The Importance of Providing Value in Networking• 36:30 – Improving the QA Process for UX Design• 38:43 – Identifying Key Players and Crafting a Guide• 48:33 – Iterating and Testing Messages• 51:03 – Common Pitfalls and TipsHelpful Links:• Connect with Stefon on LinkedIn• Insight & INNOVATE---Thanks for listening! We hope you dug today's episode. If you liked what you heard, be sure to like and subscribe wherever you listen to podcasts! And if you really enjoyed today's episode, why don't you leave a five-star review? Or tell some friends! It will help us out a ton.If you haven't already, sign up for our email list. We won't spam you. Pinky swear.• Get a FREE audiobook AND support the show• Support the show on Patreon• Check out show transcripts• Check out our website• Subscribe on Apple Podcasts• Subscribe on Spotify• Subscribe on YouTube• Subscribe on Stitcher---Support our sponsors!Ok web designers. Let's talk about the “c” word—creative burnout.You're working on a site for a really big client, but between resourcing, feedback, tight budgets and even tighter deadlines—it doesn't make the cut. Wix Studio helps close that gap, so you can deliver your vision with less friction. Built for agencies and enterprises, you get total creative control over every last pixel. With no-code animations, AI-powered tools, reusable design assets, advanced, intuitive layout tools and a Figma to Wix Studio integration, you can design the way you want to and deliver when you need to.And if you're worried about the learning curve eating into time you don't have—don't be. Wix Studio is intuitive by design, so your entire team can hit the ground running.For your next project, check out wixstudio.com
Robert Cardiff is the co-founder and COO of Laundry Sauce, an 8-figure DTC brand reinventing the way consumers experience laundry. With a background in venture building and performance marketing, Robert helps Ecommerce brands unlock growth by identifying white space, building high-affinity products, and scaling through bold creative bets.Before launching Laundry Sauce, Robert founded multiple consumer businesses and now leads Give Ventures, a nonprofit teaching entrepreneurship to underserved youth in Central and South America. His work spans brand development, manufacturing operations, investor storytelling, and go-to-market execution—giving him rare end-to-end insight into what it takes to launch premium products in commoditized categories.In 2021, Robert and his co-founders made a $40,000 investment in a single anchor video—before making a single sale. That video helped legitimize their vision and raise millions in capital, setting the stage for their early DTC success. By skipping Amazon, obsessing over product-market fit, and treating customer feedback as gospel, Robert and his team built a brand people actually love in a category no one cared about.In This Conversation We Discuss: [00:39] Intro[01:22] Positioning beyond generic options[02:18] Differentiating in legacy categories[04:05] Asking why they'd buy your product[07:04] Iterating through multiple brands[08:45] Episode Sponsors: StoreTester and Intelligems[11:57] Partnering with top creatives[13:18] Launching with paid media first[15:33] Hiring experts for each channel[17:21] Growing with mostly organic traffic[18:10] Getting DTC focus right first[20:05] Surveying customers to guide R&DWant more insights from top Ecommerce leaders? Our episode guest was a featured speaker at eTail Palm Springs 2025, sharing insights with top Ecommerce minds. If you want to be part of the next big discussions, join eTail Boston in August 2025 and/or eTail Palm Springs in February 2026!Learn more at eTail's official sites:etaileast.wbresearch.com/etailwest.wbresearch.com/Resources:Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1The World's Best Smelling Detergent https://laundrysauce.com/Follow Robert Cardiff https://www.linkedin.com/in/robertcardiffBook a demo today at https://www.intelligems.io/Done-for-you conversion rate optimization service https://storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!Review Link: http://getpodcast.reviews/id/1447700156Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. Visit http://honestecommerce.co/ for more information.Or get all our content sent directly to your inbox by subscribing to our newsletter: https://honestecommerce.co/pages/subscribe
Where to get creative inspiration? That is always the hard question. Maybe the hardest one! Let's dig a little bit deeper: There are companies/games you need to follow to uncover the recent creative trends. Continue reading!Get the Creative bible now: https://lancaric.substack.com/p/the-creative-bible-how-to-win-in?r=7qqafAlways check the competitors. Use the FB Ads library, TikTok Ad library, and Google Ads transparency center; on top of that, use Adscan.ai to spy on your competitors and see which creative is spending the most in Europe (the most-spending creative is most likely their best-performing creative at that moment).I usually use a combination of the above-mentioned free tools and Sensor Tower—a quite good combo! Go and see the top creatives in the last 30 days; they give you super interesting insights.
Hello Badger Nation,In this episode, we're joined by Mike Frekey for a practical and insightful look into Amazon's Product Opportunity Explorer. Mike walks us through real use cases (including a wild one involving “cool thing for mom” and a surprise detour into music boxing machines).The big insight? You don't have to guess what the market wants—Amazon is telling you. You just have to know where (and how) to look.
For so long, we've been taught that discipline is everything—that if we just work harder, grind longer, and stay laser-focused, we will never fail. But here's the problem: too much discipline can lead to rigidity, missed opportunities, and burnout.What if I told you that flexibility is just as important as discipline—maybe even more important at times?For years, I believed that if I just stayed disciplined enough, I wouldn't fail. If I could just wake up earlier, work longer hours, and stick to the plan no matter what, success would be guaranteed. But over time, I've realized that many of my biggest breakthroughs didn't come from grinding harder. They came from being adaptable, from being willing to change course when necessary.The False Association Between Discipline and SuccessDiscipline often gets tied to grinding, sacrifice, and doing all the things you don't enjoy while ignoring the things that bring you joy. Many of us have been conditioned to believe that if we fail, it's because we weren't disciplined enough.“I have to get more disciplined. I have to do more.”But what I've found is that when people say they need more discipline, they often mean they need to do more of the things they don't actually want to do. The real problem isn't a lack of discipline—it's a lack of alignment with what we truly want.The Cost of Rigid DisciplineHow often have you seen someone set an ambitious goal—whether in business, fitness, or personal growth—only to burn out within a few weeks?Take fitness, for example. At the start of the year, we set resolutions:Wake up at 5:30 AM.Get in all my steps.Count every macro.Hit my protein and water intake.We stack all these habits together and go full speed ahead. Then, about three weeks in, we stop. Studies show that 84% of people quit their New Year's resolutions by January 21st. Why? Because we go from zero to 100, and the moment we slip, we feel like we've failed entirely."I missed a workout, so I might as well quit." "I broke my diet, so I might as well give up."This all-or-nothing mindset kills momentum. But life isn't about rigid streaks—it's about the continue, not the restart.The Balance Between Discipline and FlexibilitySo how do we hold the tension between discipline and flexibility? It starts with realizing that discipline should create structure, not suffocation.Let me give you an example. I set a goal this year to increase my strength:Bench press 225 lbsSquat 315 lbsDeadlift 405 lbsTo hit those numbers, I calculated that I need to lift weights 208 times in 2025—about 4 workouts per week. That means there are 157 days in the year where I won't lift weights.That's the key: structure with flexibility. There's space for life, for adapting, for living in the continue.The Danger of an All-or-Nothing MentalityMany of us operate with an all-or-nothing mentality:If I miss a business meeting, my company will collapse.If we skip date night once, our marriage is doomed.If I don't follow my diet perfectly, my health will suffer.But that's not how life works. The truth is, life is lived in the continue.When we create rigid systems, we set ourselves up for failure. When we allow for flexibility, we create sustainable success.The Power of Iterative ChangeThe most successful people aren't those who never deviate from a plan—they're the ones who know when to pivot.Business owners adjust their strategies based on market needs.Athletes modify their training based on progress and injury.Leaders adapt their communication styles based on their teams.If you're holding onto a plan, ask yourself:Am I holding onto this because it's truly the best option?Or am I afraid to let go?Success isn't about more, more, more discipline. It's about knowing when to double down and when to pivot.Building Adaptive Systems for GrowthDiscipline alone won't create success. Your ability to stay flexible, pivot when necessary, and adapt as you grow is what will set you apart.Instead of chasing perfection, build systems that allow for flexibility. Create habits that support your goals while leaving room for the unexpected.Final Thoughts & Call to ActionThis week, challenge yourself to:Reflect on your current plans—Are they serving you, or are you serving them?Ask yourself, “What's one way I could approach this differently?”Prioritize progress over perfection—The goal isn't to get it right 100% of the time. The goal is to keep going.Lead with discipline, but don't forget to make room for flexibility. The key to lasting success isn't rigidity—it's resilience.Resources MentionedTake the Influence Appraisal Quiz at: rockygarza.com/influence.Follow me on Instagram: https://www.instagram.com/rockygarza/ Key Timestamps00:00 Setting Ambitious Fitness Goals 05:41 Creating a Workout Regimen 06:36 Balancing Discipline and Flexibility 07:12 Overcoming the All-or-Nothing Mentality 08:33 Adapting and Iterating for Success 09:03 Reflecting on Your Plans and Decisions 09:55 Building Adaptive Systems 10:07 Final Thoughts and EncouragementTo join Rocky for his next free virtual event, go to https://rockygarza.com/beyondsuccessSupport this podcast at — https://redcircle.com/trgs/donations
Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Jyoti Bansal is the CEO of @Harnessio and @TraceableAI . He is also a co-founder of Unusual Ventures.In a special episode of the Startup Field Guide podcast, Jyoti sits down with John Vrionis – his co-founder and friend of 20 years — to discuss the recent merger of Harness and Traceable. This merger positions Harness + Traceable to create the most advanced AI-native DevSecOps platform in the world!Join us as we discuss:00:00 Product market-fit is a journey1:38 The recent merger between Harness and Traceable3:09 The insight that led to Traceable's founding4:37 The technical inflection that Jyoti saw in 20197:46 The initial idea for Traceable11:39 Figuring out the right customer14:12 Iterating on Traceable's GTM approach16:34 Advice for early-stage founders21:54 The big vision for Traceable + Harness25:56 One book all founders should read26:26 Jyoti's advice on team-building27:55 Essential soft skill for founders28:55 Perspective on leadershipJohn Vrionis is the co-founder and CEO of Unusual Ventures.Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/.
Welcome to the optYOUmize Podcast where we help entrepreneurs build the business AND life of their dreams. Get tips, tactics, stories, and inspiration from interviews with business and personal development experts and lessons from my own successes and failures so you can make more, work less, and live better. You don't have to go it alone--we're here to support and motivate you, and encourage you to keep going until you reach your goals. Follow optYOUmize Podcast with Brett Ingram: LinkedIn | YouTube | Instagram | Facebook | Website Summary Brett Ingram discusses the importance of creating compelling vision and mission statements for businesses. He emphasizes that these statements should not only be meaningful but also serve as a guiding force for decision-making and organizational unity. The episode outlines an eight-step process for crafting effective mission and vision statements, including understanding the differences between the two, reflecting on core values, identifying unique selling propositions, and iterating on the statements as the business evolves. Ingram stresses that a clear sense of purpose is essential for attracting talent and inspiring teams, ultimately leading to business success. Chapters 00:00 Introduction to Vision and Mission Statements 04:48 Understanding Mission vs. Vision 10:03 Crafting Effective Mission and Vision Statements 19:45 Iterating and Refining Your Statements #missionstatement #visionstatement #personaldevelopment #entrepreneurship #optyoumize #brettingram #entrepreneurpodcast #podmatch Learn more about your ad choices. Visit megaphone.fm/adchoices
Host Riccardo Cosentino sits down with Luigi La Corte, CEO and Co-Founder of Provision, a Toronto-based AI construction technology company. Luigi recounts his journey from working alongside his father's contracting business to a role in P3 (Public-Private Partnerships) at Plenary, where he observed firsthand the mounting costs of construction disputes and claims. Driven by a desire to create positive change, Luigi launched Provision in 2022, evolving the venture through several pivots to its current mission—helping contractors and subcontractors identify and mitigate contractual risks early and effectively. Together, Riccardo and Luigi discuss the promise of AI in reducing disputes, optimizing processes, and ultimately aiming to put more profit into contractors' pockets, thereby fueling a more innovative and rewarding construction industry for all." I do think the industry is very receptive. They want to solve problems. And I don't think AI is a lot of hype. I think what it's done, especially in construction, is it's helped people standardize. One of the biggest problems in construction is that a lot of the information is contained within PDFs and unstructured documents. But now you can create a taxonomy for each of those things and plug them into, you know, the respective workflow. That's magic. And then also, LLMs can emulate some level of human thought and exercise some discretion in a very specific sense." – Luigi La CorteKey TakeawaysWhy construction claims are costly: they consume 2–4% of project budgets, making early risk identification essential to save time and money.How AI can streamline error-prone document reviews, improving accuracy and project efficiency How market feedback drives product evolution: Iterating based on real-world pain points leads to solutions that better meet user needs.Why AI won't solve every dispute is because its strength lies in reducing errors, identifying risks, and augmenting human expertise for higher-level tasks.How contractor profitability fuels industry transformation: reinvesting gains in technology sparks innovationThe conversation doesn't stop here—connect and converse with our community via LinkedIn:Follow Navigating Major ProgrammesFollow Riccardo CosentinoFollow Luigi La CorteExplore Provision, Luigi's AI-driven solution to reduce risk in construction.Read Riccardo's latest at www.riccardocosentino.com Music: "A New Tomorrow" by Chordial Music. Licensed through PremiumBeat.
In this episode of the Meta Tech Podcast, host Pascal sits down with Shane, a research scientist at Meta, to explore the cutting-edge research behind Ray-Ban Meta glasses. Shane shares insights from his seven-year journey at Meta, where he focuses on computer vision and multimodal AI within the Wearables AI organization. Tune in to learn how Shane's team is pioneering foundational models for Ray-Ban Meta glasses, tackling unique challenges, and pushing the boundaries of AI-driven innovation. Discover how multimodal AI is transforming user experiences and get a glimpse into the future of wearable technology. Whether you're an engineer, a tech enthusiast, or simply curious about the latest advancements, there is something for everyone in this episode. Got feedback? Send it to us on Threads (https://threads.net/@metatechpod), Instagram (https://instagram.com/metatechpod) and don't forget to follow our host Pascal (https://mastodon.social/@passy, https://threads.net/@passy_). Fancy working with us? Check out https://www.metacareers.com/. Links AnyMAL: An Efficient and Scalable Any-Modality Augmented Language Model - https://arxiv.org/abs/2309.16058 Be My Eyes Programme: https://www.forbes.com/sites/stevenaquino/2024/10/11/inside-the-be-my-eyes-meta-collaboration-and-the-allure-to--impact-humanity/ Meta Open Source on Threads: https://www.threads.net/@metaopensource CacheLib: https://cachelib.org/ Meta's AI-Powered Ray-Bans Are Life-Enhancing for the Blind - Wall Street Journal: https://www.wsj.com/tech/ai/metas-ai-powered-ray-bans-are-life-enhancing-for-the-blind-3ae38026 Timestamps Intro 0:06 OSS News 0:56 Introduction Shane 1:30 The role of research scientist over time 3:03 What's Multi-Modal AI? 5:45 Applying Multi-Modal AI in Meta's products 7:21 Acoustic modalities beyond speech 9:17 AnyMAL 12:23 Encoder zoos 13:53 0-shot performance 16:25 Iterating on models 17:28 LLM parameter size 19:29 How do we process a request from the glasses? 21:53 Processing moving images 23:44 Scaling to billions of users 26:01 Where lies the optimisation potential? 28:12 Incorporating feedback 29:08 Open-source influence 31:30 Be My Eyes Programme 33:57 Working with industry experts at Meta 36:18 Outro 38:55
How do you scale ad spend profitably? You can spend $300/day and make money, but it's much harder to scale ad spend to $10,000 per week and still be profitable. Here are 5 keys to profitably scaling mobile ad spend ...In this episode of Growth Masterminds, host John Koetsier is joined by Lukas Szanto, a lead generation specialist and senior UA manager. We explore 5 keys to profitably scaling ad spend for an iOS subscription app from zero to $10,000 in weekly ad spend.Lukas shares invaluable insights from his extensive experience, including the importance of creative testing, building a solid campaign structure, the value of user surveys for accurate attribution, and overcoming unexpected challenges.00:00 Introduction to Scaling Ad Spend01:49 Creative Testing Strategies03:56 Building a Strong Foundation05:08 Iterating and Testing Angles12:54 Campaign Structure Essentials18:21 Isolating Strong Ads for Better Performance19:09 Understanding Meta's Algorithm and Risk19:40 The Correlation Between Risk and Reward20:17 Creative Testing and Patience for Unicorn Ads20:28 Tracking and Tools for Campaign Success21:08 The Impact of iOS Changes on Attribution22:22 Survey Strategies for Indirect Attribution24:48 Using Custom Product Pages for Better Attribution29:14 Challenges in Mobile Marketing31:50 Realistic Expectations in Paid Ads36:35 Concluding Thoughts and Final Insights
If you're waiting for brands tomagically drop sponsorship deals into your inbox, you're playing the game all wrong.Justin Moore, sponsorship coach and creator economy strategist, is here to expose thebiggest myths about brand deals and show you how totake control of your revenue—without an agent or a massive following.We're breaking down:-Why most creators undercharge (and how to fix that ASAP)-The secret to turning one-off brand deals into long-term partnerships-Why niche creators are dominating sponsorships (and how you can, too)-How to pitch like a pro, negotiate with confidence, and secure your bag-The biggest mindset shifts creators need to start making real moneyJustin isn't just handing outgeneric sponsorship advice—he's giving youthe actual blueprint for monetizing smarter, negotiating better, and building asustainable creator business. If you're tired of playing small, this is the episode that willchange how you approach brand deals forever.#SponsorshipStrategy #CreatorCashFlow#BrandDealsMadeEasy #MonetizeYourContent #FundedYouTuberChapters00:00 Understanding the Creator's Mindset01:57 The Role of Sponsorships in the Creator Economy04:39 Rethinking Representation: Do Creators Need Managers?10:26 Building Business Skills as a Creator18:13 The Dominance of Sponsorships as Income24:45 Overcoming Financial Anxiety in the Creator Space27:43 The Power of Partnerships30:42 Navigating Brand Relationships32:45 Understanding Your Audience35:51 The Evolution of Sponsorships39:21 The Value of Niche Creators42:27 Proactive Sponsorship Strategies45:09 Diversifying Income Streams49:16 Iterating on Course Offerings53:23 Final Thoughts on SponsorshipsThe Funded YouTuber is brought to you by GigaStar, the Parent Company of GigaStar Market, an SEC-registered funding portal and member of FINRA. Learn more at https://bit.ly/48xqpw9Neither GigaStar nor its affiliated companies provide legal, regulatory, financial, or tax advice.Any opinions expressed herein are those of the author(s) and are for informational purposes only. The information and opinions expressed herein are subject to change without notice and do not take into account the particular investment objectives, financial situation, or needs of any specific investor(s).
Sponsorships and tickets for the AI Engineer Summit are selling fast! See the new website with speakers and schedules live! If you are building AI agents or leading teams of AI Engineers, this will be the single highest-signal conference of the year for you, this Feb 20-22nd in NYC.We're pleased to share that Karina will be presenting OpenAI's closing keynote at the AI Engineer Summit. We were fortunate to get some time with her today to introduce some of her work, and hope this serves as nice background for her talk!There are very few early AI careers that have been as impactful as Karina Nguyen's. After stints at Notion, Square, Dropbox, Primer, the New York Times, and UC Berkeley, She joined Anthropic as employee ~60 and worked on a wide range of research/product roles for Claude 1, 2, and 3. We'll just let her LinkedIn speak for itself:Now, as Research manager and Post-training lead in Model Behavior at OpenAI, she creates new interaction paradigms for reasoning interfaces and capabilities, like ChatGPT Canvas, Tasks, SimpleQA, streaming chain-of-thought for o1 models, and more via novel synthetic model training. Ideal AI Research+Product ProcessIn the podcast we got a sense of what Karina has found works for her and her team to be as productive as they have been:* Write PRD (Define what you want)* Funding (Get resources)* Prototype Prompted Baseline (See what's possible)* Write and Run Evals (Get failures to hillclimb)* Model training (Exceed baseline without overfitting)* Bugbash (Find bugs and solve them)* Ship (Get users!)We could turn this into a snazzy viral graphic but really this is all it is. Simple to say, difficult to do well. Hopefully it helps you define your process if you do similar product-research work. Show Notes* Our Reasoning Price War post * Karina LinkedIn, Website, Twitter* OSINT visualization work* Ukraine 3D storytelling* Karina on Claude Artifacts* Karina on Claude 3 Benchmarks* Inspiration for Artifacts / Canvas from early UX work she did on GPT-3* “i really believe that things like canvas and tasks should and could have happened like 2 yrs ago, idk why we are lagging in the form factors” (tweet)* Our article on prompting o1 vs Karina's Claude prompting principles* Canvas: https://openai.com/index/introducing-canvas/ * We trained GPT-4o to collaborate as a creative partner. The model knows when to open a canvas, make targeted edits, and fully rewrite. It also understands broader context to provide precise feedback and suggestions.To support this, our research team developed the following core behaviors:* Triggering the canvas for writing and coding* Generating diverse content types* Making targeted edits* Rewriting documents* Providing inline critiqueWe measured progress with over 20 automated internal evaluations. We used novel synthetic data generation techniques, such as distilling outputs from OpenAI o1-preview, to post-train the model for its core behaviors. This approach allowed us to rapidly address writing quality and new user interactions, all without relying on human-generated data.* Tasks: https://www.theverge.com/2025/1/14/24343528/openai-chatgpt-repeating-tasks-agent-ai* * Agents and Operator* What are agents? “Agents are a gradual progression of tasks: starting with one-off actions, moving to collaboration, and ultimately fully trustworthy long-horizon delegation in complex envs like multi-player/multiagents.” (tweet)* tasks and canvas fall within the first two, and we are def. marching towards the third—though the form factor for 3 will take time to develop * Operator/Computer Use Agents* https://openai.com/index/introducing-operator/* Misc:* Andrew Ng* Prediction: Personal AI Consumer playbook* ChatGPT as generative OSTimestamps* 00:00 Welcome to the Latent Space Podcast* 00:11 Introducing Karina Nguyen* 02:21 Karina's Journey to OpenAI* 04:45 Early Prototypes and Projects* 05:25 Joining Anthropic and Early Work* 07:16 Challenges and Innovations at Anthropic* 11:30 Launching Claude 3* 21:57 Behavioral Design and Model Personality* 27:37 The Making of ChatGPT Canvas* 34:34 Canvas Update and Initial Impressions* 34:46 Differences Between Canvas and API Outputs* 35:50 Core Use Cases of Canvas* 36:35 Canvas as a Writing Partner* 36:55 Canvas vs. Google Docs and Future Improvements* 37:35 Canvas for Coding and Executing Code* 38:50 Challenges in Developing Canvas* 41:45 Introduction to Tasks* 41:53 Developing and Iterating on Tasks* 46:27 Future Vision for Tasks and Proactive Models* 52:23 Computer Use Agents and Their Potential* 01:00:21 Cultural Differences Between OpenAI and Anthropic* 01:03:46 Call to Action and Final Thoughts Get full access to Latent Space at www.latent.space/subscribe
This episode originally aired in February 2024 and quickly became one of the most popular episodes of The Journey. Whether you're tuning in for the first time or revisiting this conversation, this episode will help you take your business to the next level! Have a business idea (or a few) swirling around in your head that you'd love to see out in the world? Morgan is sharing her roadmap for taking a new business from idea to launch, and how to decide if it's a business worth starting in the first place. Plus, she's giving a detailed behind-the-scenes look at how she took her original idea for Mor Matcha all the way to launch! In this episode: 00:00 Introduction to The Journey Podcast 00:13 Evaluating Your Idea: Should You Take the Leap? 00:51 Morgan's Decision-Making Framework 01:34 The DRIP Method: Define Your Decision 03:02 Reviewing the Data: Top-Down and Bottom-Up Approaches 05:19 Imagining Outcomes: Best and Worst Case Scenarios 08:07 Making the Final Decision: Pick Your Pathway 10:15 Budgeting and Financial Planning 12:30 Understanding Your Customer: Building Avatars 14:57 Legal and Operational Preparations 17:01 Launching Your Business: Be Loud and Proud 18:59 Post-Launch: Gathering Feedback and Iterating 22:51 Conclusion and Final Thoughts To start things off, Morgan introduces her DRIP decision-making framework as a tool for deciding whether or not a business idea should be pursued. She then delves into the practicalities of preparing for launch, from creating a budget to understanding your customer avatar. Morgan also breaks down what legal and operational considerations need to be squared away before launch, and what can wait. Finally, Morgan shares her thoughts on launching, encouraging business owners to be bold in their launches and also remain open to feedback. She stresses the importance of continuous iteration and optimization post-launch - because the business journey doesn't end at launch. Tune in and take notes as Morgan guides you through the journey of taking your business from idea to launch with confidence and clarity. Don't forget to subscribe to the podcast and leave a rating and review on Apple! Your support is appreciated! Pre-order Rewrite Your Rules: https://worksmartprogram.com/book/ Join the Newsletter for More Exclusive Content: https://worksmartprogram.ac-page.com/thejourneypodcast Make sure you are following Morgan's journey on TikTok: https://www.tiktok.com/@morgandebaun?_ Visit Mormatcha.com to make a purchase. Follow us on Instagram: https://instagram.com/thejourneybymdb Produced by MicMoguls.
Ali Qureshi is the co-founder of Adcrate. He shares strategies on effective ads for platforms like Meta and TikTok. He also shares static and video formats, copywriting, leveraging AI, hook rates, video production and more.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Introduction to AdCrate and Growth Strategy02:56 The Importance of Ad Creative in Paid Advertising05:47 Navigating Media Platforms: Meta vs. TikTok08:53 Static vs. Video Creatives: Balancing Production and Impact11:49 Effective Static Ad Formats and Testing Strategies15:09 Common Mistakes in Ad Creation and Copywriting Tips17:55 Leveraging AI for Ad Copy and Customer Insights20:47 Innovative Ad Formats: Memes and Interface Hacking25:42 Understanding Hook Rates and Audience Engagement28:10 Navigating Video Content Creation on a Budget35:09 The Importance of Script Writing for Ads40:50 Exploring Effective Video Lengths and Frameworks43:40 Utilizing Motion Graphics for Enhanced Engagement46:34 Iterating and Testing Ads for SuccessLinks Mentionedhttps://www.adcrate.co/
Discover the habits and strategies that top contractors follow! Tune into our conversation with Chad Prinkey, CEO & Founder at Well Built Construction Consulting, and transform your business into a market leader.Time Stamps02:06 - Episode & Guest Intro04:46 - Habits of Market Leaders06:12 - Financial Management for Success11:09 - People-First Culture14:42 - Handling Cultural Misfits18:21 - Elevating Your Team Practically22:45 - Strategic Growth and Specialization27:13 - The Importance of Specialization31:38 - Training Programs for Hybrid Roles32:07 - The Importance of Internal Training Programs32:43 - Balancing Internal and External Training Resources34:04 - Hiring for Talent and Training for Skills36:38 - Extracting Knowledge from Key Employees41:01 - Iterating and Improving Business Processes44:41 - Mastering Internal Communication47:10 - The Power of Effective Meetings48:46 - Daily Huddles: A Game Changer55:23 - Episode Recap 55:47 - More on Chad PrinkeySnippets from the Chad Prinkey“As a general rule, they get to become market leaders by being people-first companies.”“The most obvious difference of market leaders is they have incredible handle on their finances.”“We do clearly need to meet. That's clearly a thing. What we don't need to do is sit in meetings beyond accomplishing those goals.”“ You're A players do not want to be on a C team.”24 Things Construction Business Owners Need to Successfully Hire & Train an Executive AssistantResourcesCheck out OpenPhoneBuild a Business that Runs without you. Explore our GrowthKits Need Marketing Help? We Recommend BenaliNeed Help with podcast production? We recommend DemandcastMore from Chad PrinkeyWell Built Construction Consulting websiteWell Built BookThe Morning Huddle Construction ShowChad Prinkey on LinkedInMore from Martin Hollandtheprofitproblem.comannealbc.com Email MartinMeet With MartinLinkedInFacebookInstagramMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagramMore from The Cashflow ContractorSubscribe to our YouTube channelSubscribe to our NewsletterFollow On Social: LinkedIn, Facebook, Instagram, X(formerly Twitter)Visit our websiteEmail The Cashflow Contractor
Would you like to listen to two people say the word "Beast" about two hundred times each? We have the episode for you. Diving into "Call the Beast" from Wrenchmar, we talk all about how to package flavor and novelty into a showstopper mechanic. No need to know anything going in, we cover it all! Join Beacon of Creation's Discord: https://discord.gg/t88Vpwh Show Notes: https://beaconofcreation.com
Join us for a discussion about designing on our team routines with intention and structure that helps people thrive at work. Shaun Lee is the co-founder of the 6 Levers Framework. One of my favorite parts of this interview is when he talked about using building cohesion on a team. You can get the Magnetic Systems Method (and other systems guides) to find issues before they become expensive problems. Why Your Team Needs Structure to Succeed (And How to Build It Right) Highlights from the interview: 1. The 6 Levers framework Shaun provides an overview of the 6 Levers framework, which covers identity, leadership, rhythm, momentum, focus, and cohesion. He explains how these levers help teams and organizations establish shared purpose, align on priorities, and build healthy ways of working. 2. Shaun's leadership journey and challenges Shaun shares a personal story about a challenging period when he was the COO of a growing nonprofit organization. He discusses how he struggled to maintain work-life balance and the importance of setting clear boundaries as a leader. 4. Systems and frameworks for self-care and support Shaun describes the personal practices he developed to manage stress and maintain perspective, including daily prayer and journaling, as well as a weekly support group with other leaders. He emphasizes the value of having trusted advisors who can provide honest feedback. 5. Iterating and experimenting with new approaches Shaun and Karl discuss the importance of a culture of experimentation and continuous improvement, where teams are willing to try new things, gather feedback, and make adjustments based on what they learn. They highlight the need to balance this with structured rhythms for reflection and refinement. Learn more about Shaun Lee over at 6 Levers Framework website. You can also connect with him on LinkedIn. Check out his book At the Heart of Work on Amazon. As always, if you have any questions or want to submit an amazing guest for the podcast, just reach out to me on the Systematic Leader website, and I'll do my best to get them on. If you enjoy the interview, please take 30 seconds to rate the Systematic Leader podcast on your favorite platform. Thanks!
Welcome to the EmpowerHer Business Accelerator podcast! Join host Philippa Channer as she shares insights and strategies to help you grow and thrive in your business. In this episode, Philippa dives into the power of data and its pivotal role in business success. Learn how to measure progress, identify trends, and make data-driven decisions. Philippa outlines five critical steps to transform raw data into actionable insights for your business growth. Timestamps: (00:00) Welcome to the EmpowerHer Business Accelerator Podcast! (01:00) Why Data Matters for Business Success (02:00) Step 1: Setting Measurable Goals (03:00) Step 2: Tracking Key Metrics (04:00) Step 3: Analyzing the Data (05:00) Step 4: Making Data-Driven Adjustments (05:45) Step 5: Testing and Iterating (06:00) Outro and Preview of Next Episode Special Announcements and Links: Free 30-Hour EmpowerHer Discovery Session: https://channerconsultingllc.hbportal.co/schedule/660da85649ef86002d1790d3 Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: LinkedIn: https://www.linkedin.com/company/channer-consulting-llc Facebook: https://www.facebook.com/channerconsulting/ Instagram: https://www.instagram.com/channerconsulting/ Email: info@channer-consulting.com
Zach & Jared reunite after the holidays to catch up on life and golf. They discuss their holiday experiences, the importance of routines, and their gift-giving strategies. The conversation shifts to golf improvement, focusing on the principles of motor learning, diagnosis of swing faults, and the strategies needed to get better at golf. They delve into the practicality of achieving a scratch handicap and the sacrifices required for significant improvement. The episode ends with a teaser about upcoming discussions on social media disputes with golf instructors. 00:00 Holiday Catch-Up and Gift Giving 01:18 Why Holidays Can Be Awful 03:07 Surprise Vacation and Family Dynamics 05:22 Golf Improvement Strategies 10:49 Motor Learning and Practice Techniques 18:15 Diagnosing and Iterating on Golf Skills 26:09 The Elephant in the Room: Improving Beyond a 4 or 5 Handicap 27:30 Defining Scratch: What Does It Mean to You? 29:32 Home Course Challenges: Slope, Rating, and Expectations 31:19 Handicap Calculations and Bell Curves 35:07 Balancing Life and Golf: Time Constraints and Goals 39:12 The Reality of Improvement: Reps, Rounds, and Realistic Goals 46:02 YouTube Adventures and Unanswered Questions 49:04 Wrapping Up: Future Topics and Social Media Beef
Join us for an intriguing episode of the Startup Operator Podcast as Roshan talks to Gokul, the founder of CynLr, a pioneering deep tech robotics startup. Discover how CynLr is transforming the way machines recognize and handle objects through advanced vision systems. Gokul shares the challenges of hardware manufacturability, innovation in automation, and insights into the future of robotics and human life. Learn about the journey of building a deep tech startup, fundraising intricacies, and fostering interdisciplinary talent to solve complex problems in the robotics industry. 00:00 Sneakpeak 01:03 The Journey of CynLr's Founders 03:06 Vision Systems and Robotics 06:49 The Evolution of Robotics 19:48 Building a Universal Factory 25:21 Starting a Robotics Company 37:38 Challenges with Vision-Based Systems 38:27 Understanding Customer Needs and Supply Chain 38:42 Navigating Organizational Dynamics 43:18 Identifying and Solving Profitable Problems 49:39 Manufacturing Complexities and Vendor Relations 01:04:42 Iterating in Hardware Development 01:08:21 Leveraging Industry Infrastructure 01:13:31 Dust and Shoes: The Unexpected Connection 01:14:20 The Future of Factories: Micro and Universal 01:15:06 Standardization Challenges in Robotics 01:15:48 Navigating Tech and Application Layers 01:17:23 The Patience Game: Building an Industry 01:18:30 Vision for Robots: Technical Challenges 01:20:15 Depth Perception: Human vs. Machine 01:28:11 Building a Talented Team 01:34:14 Fundraising for Deep Tech Startups 01:43:48 The Future of Humans and Technology 01:49:26 Conclusion and Reflections ------------------------------------- Connect with Us: Linkedin: https://www.linkedin.com/company/startup-operator Twitter: https://twitter.com/OperatorStartup ------------------------------------- If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode!
Dave interviews his good friend Ronnie Teja, a well-connected figure in digital marketing, to talk about the 3 online business models that rewards the most while hurting the least. We also talk about which ones are the best to start in terms of capital, and why they're worth it. Happy new year everyone! Today's episode is sponsored by Omnisend. Check them out today! In today's episode, Dave actually flew over to Thailand and recorded this episode in person with his good friend Ronnie Teja to share his insights on living and working in Thailand full-time, the tax implications of running a business around South East Asia, and how much it costs to run a business from one of these countries. The Big Takeaway: E-commerce, content, and SaaS each have unique advantages and challenges. Living in Thailand offers both benefits and drawbacks for entrepreneurs. Starting with e-commerce can be viable with a small budget. SaaS businesses can yield higher multiples on exit compared to e-commerce. Building a community can enhance business opportunities. High-ticket items often provide better margins in e-commerce. Iterating on SaaS products is more feasible than on physical products. Timestamps 00:00 - Introduction to Ronnie Teja and His Ventures 02:48 - E-commerce, Content, and SaaS: A Comparative Overview 06:10 - Living and Working in Thailand: Pros and Cons 08:59 - Tax Implications and Business Registration in Thailand 11:47 - Choosing the Right Business Model: E-commerce vs. SaaS vs. Content 15:05 - The Future of E-commerce and SaaS Businesses 17:55 - Navigating the Challenges of E-commerce 20:52 - The Role of AI in Software Development 24:05 - Building a Community and Audience for Business 27:00 - Final Thoughts on Business Strategies and Models As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. Don't forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. Thanks for listening! Until next time, happy selling!
What if understanding your health was as simple as ordering a blood test from home? This episode dives into how Instalab is reshaping preventative healthcare by providing accessible diagnostics and personalized care plans. Description:Join us as we speak with a Y Combinator alum and founder of Instalab, a HealthTech startup on a mission to revolutionize the way we approach health and longevity. From advanced diagnostics like calcium scans and Dexa scans to personalized health plans, Instalab is transforming lives by catching potential health risks early. Discover the journey of building a healthcare startup, the challenges of navigating insurance, and the innovative ways technology is being used to create affordable and effective healthcare solutions. Whether you're a tech enthusiast, a startup founder, or someone interested in improving their health, this conversation is packed with actionable insights and inspiring stories. Don't miss this deep dive into the future of healthcare! Like, comment, and subscribe to stay updated on more transformative stories. https://youtu.be/OmEBO3tW_9A LINKSSpotify: https://open.spotify.com/show/66eFLHQclKe5p3bMXsCTRHRSS: https://www.learningwithlowell.com/feed/podcast/Youtube: https://www.youtube.com/channel/UCzri06unR-lMXbl6sqWP_-QWebsite: https://www.learningwithlowell.com adora cheung linkshttps://www.linkedin.com/in/adoracheunghttps://www.adoracheung.com/abouthttps://www.instalab.com/ Timestamps:0:00 Introduction and background at Y Combinator.0:30 Insights from Y Combinator shaping Instalab.1:18 Skills transition and coding focus.2:36 Customer service involvement and learning by doing.3:35 Technology choices like React and adapting to JavaScript.5:16 Building the founding team and involving family.7:12 Instalab's mission: proactive health testing and treatments.10:10 Customer journey: diagnostics, care plans, and specialists.13:45 Case studies on health interventions and diagnostics.17:45 Accountability in health improvement through testing.20:58 Navigating insurance, affordability, and medication costs.25:00 Advanced health tests and accessibility.27:00 Early days of Instalab: dual-entity structure and funding.30:10 Importance of careful healthcare delivery and trust.35:25 Iterating operations and design in the startup phase.39:38 Budgeting for health and actionable personal care advice.44:00 Life-saving diagnostics and addressing osteoporosis.49:55 Trends in early diagnosis and preventative care.55:35 Scaling Instalab and educating listeners on health budgets.1:00:00 Books on healthcare, infrastructure, and recommendations.1:07:10 Learning about insurance and interacting with systems. longevity #healthtech #ycombinator
In this episode, I share how to transform your social media followers into paying clients with simple, effective sales strategies. You don't need a massive following to monetize—you need systems that work. I break down how to qualify leads in DMs, guide them through high-converting workflows, and iterate your processes for better results. Whether you're selling courses, memberships, or services, this episode is packed with actionable advice to help you simplify your sales and grow your business.In this episode, we discuss:[00:00] Introduction: Why you don't need 10,000 followers to start making money.[01:23] Why most sales happen off-platform and how to create a distraction-free sales environment.[03:39] Using DM automation to guide followers into high-intent conversations.[06:01] Qualifying leads with strategic questions to build desire before sharing links.[08:23] Follow-up strategies: How to nudge leads who don't take action right away.[09:22] Best workflows for different offers:Courses under $1,000: Send directly to a landing page with minimal steps.Courses over $1,000: Use application forms or VSL pages to qualify buyers.Memberships: Focus on community-building and nurturing in DMs.[12:44] The importance of simplicity in scaling your systems for long-term growth.[15:06] Iterating systems: How to identify gaps in your workflows and fix them.[20:47] Why alignment between your content and your offer is crucial for conversions.-------Thanks for listening! Here's what you need to do next
I sit down with the one and only Tony Whatley to dive into the worlds of coaching, entrepreneurship, and personal branding. We talk about everything from the emotional rollercoaster of selling a business to the traits that make a truly impactful coach. Tony and I break down why certainty and authenticity are game-changers in both business and life, how to overcome the fear of judgment, and why leveraging social media is non-negotiable for entrepreneurs today. This conversation is packed with timeless wisdom, actionable insights, and a good dose of real talk to help you elevate your game.Master the Game: Coaching, Branding & Bold Moves:Seek accountability—it's the foundation of growth.Embrace certainty in your decisions to create momentum.Find a coach who's walked the path you're on and done the work.Keep it simple—more information doesn't always mean better results.Use social media strategically to share your authentic story and attract the right audience.Let go of the fear of judgment—it's holding back your voice and vision.Build your mindset daily; it's the key to thriving in life and business.Be willing to question your beliefs and adapt when new insights emerge.Want more from Tony? Follow him on Instagram @365driven and take a look at his Website to know more about him and his world of wisdom and entrepreneurship. Let's create something extraordinary together!–We weren't meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)—We've made it easy to see George's top 10 book recommendations! Click here to find George's top 10 recommended books for mindset, customer journey, and relationships. —Questions or comments about the episode? I'd love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms. —Links not showing? Hop on over to our podcast blog, mindofgeorge.com/podcast for all the links from the show notes.—What do we talk about in this episode?00:04 The Problem with Coaching00:11 Meet Tony Whatley01:12 Unpacking the Coaching Industry00:00 The Emotional Journey of Selling a Business02:37 Tony's Background and Achievements03:44 The Misnomers in the Market04:10 The Value of Good Coaching05:34 Navigating the Coaching Space08:21 The Importance of Certainty in Decision Making11:27 Personal Challenges in Business16:25 Effective Coaching Traits21:44 Iterating and Improving in Coaching39:35 The Power of Procrastination40:14 Identifying Needle Movers41:04 Earning the Right to Work41:50 The Trap of Self-Sacrifice42:17 The Fear of Social Media43:28 The Importance of Marketing45:46 Facing Judgment and Criticism46:32 The Value of Authenticity56:04 Building a Genuine Audience59:11 The Journey of Self-Improvement01:04:43 Embracing Challenges and Growth01:09:05 The Wisdom of Classic Literature
Web and Mobile App Development (Language Agnostic, and Based on Real-life experience!)
In this episode, Krish Palaniappan and Michael Sattler delve into the concept of Minimum Viable Product (MVP). Michael shares his extensive experience as a serial entrepreneur and fractional technical product executive, discussing the evolution of his understanding of MVP over the years. The conversation covers the definition of MVP, common misconceptions, the importance of recognizing team capabilities, and the necessity of proving value through MVPs. They also explore the concept of MVP in non-engineering contexts, such as opening a restaurant, and the relationship between MVP and product-market fit. The episode emphasizes the iterative nature of MVP development and the importance of user feedback in refining the product. Takeaways • MVP is the smallest feature set to prove value. • Aesthetics matter only if they communicate value. • Founders often confuse their vision with user needs. • Recognizing team capabilities is crucial for MVP success. • MVP should be a test of hypotheses about user needs. • Iterate based on user feedback to improve MVP. • MVP can be applied in various contexts, not just software. • Product-market fit is different from MVP. • Cutting unnecessary features simplifies MVP development. • Learning from MVP failures is essential for growth. • MVP should be designed to teach rather than be perfect. • Finding product-market fit is crucial for startup success. • Startups often fail due to lack of market validation. • Testing ideas before building can save resources. • It's essential to identify the most critical features first. • Big companies also struggle to identify valuable features. • Startups can learn from the testing methods of larger companies. • Understanding customer needs is vital before building an MVP. • The process of building an MVP should be iterative and flexible. • Feature selection is both an art and a science. • Building something beautiful for personal satisfaction is valid. • Skepticism is crucial in evaluating your own ideas. • Validation from friends is often just sympathy, not real feedback. • Understanding consumer willingness to pay is essential for success. • Simulating the buying experience yields more valid data. • Execution is as much a science as it is an art. Chapters 00:00 Introduction to MVP and Michael Sattler's Background 02:16 Defining Minimum Viable Product (MVP) 06:42 Common Misinterpretations of MVP 09:33 Recognizing Team Capabilities in MVP Development 12:55 The Importance of Proving Value in MVPs 15:47 Exploring MVP in Non-Engineering Contexts 20:46 Understanding Product-Market Fit vs. MVP 24:35 Iterating on MVP Based on User Feedback 29:45 Defining the Minimum Viable Product (MVP) 32:43 The Importance of Product-Market Fit 35:19 Alternative Approaches to Feature Development 39:41 Testing Before Building: The Agile Approach 43:36 Learning from Big Companies: What Startups Can Do 48:34 Understanding Product-Market Fit vs. Problem-Solution Fit 51:55 Translating Restaurant Validation to SaaS 56:39 The Art vs. Science of Feature Selection 01:04:53 The Joy of Building for Personal Satisfaction 01:05:47 The Importance of Skepticism in Entrepreneurship 01:08:04 The Reality of Validation and Market Testing 01:11:41 Understanding Consumer Willingness to Pay 01:18:45 Execution: The Science Behind Successful Startups 01:19:45 Looking Ahead: Future Conversations on Execution Challenges
Are you ready for the unexpected twist in the world of sales coaching? Get ready to be surprised by an unconventional approach to overcoming objections. Stay tuned for the big reveal that will change the way you think about coaching sales teams. Find out the surprising insight that will revolutionize your sales leadership. If you're feeling frustrated with your sales team's performance and struggling to hit quotas, then you are not alone! Sales leaders often face the challenge of coaching their teams to overcome objections, but traditional methods may not be yielding the desired results. It's time to shake things up and find a new approach to drive success. Don't miss out on this game-changing revelation! Mastering Objection Handling Effective objection handling is crucial in sales, requiring sales teams to navigate challenges and turn objections into opportunities. By mastering objection handling, sales reps can build trust with prospects and guide them towards making informed decisions. Coaching sales teams to overcome objections is a key aspect of driving successful sales outcomes. This is Jon Freeman's story: Jon Freeman's entrance into the world of sales was anything but planned. Despite initially pursuing a career in data processing, he found himself immersed in technology and sales. It was through this unexpected journey that Jon discovered his passion for helping people navigate the complexities of decision-making. His personal evolution from a hesitant salesperson to someone who now thrives in the sales environment provides a unique foundation for coaching others to overcome objections. Jon's story is one of unexpected turns and valuable insights, offering a relatable narrative for sales leaders looking to guide and empower their teams to excel in handling objections and driving sales performance. In this episode of The Modern Selling Podcast, Mario Martinez Jr. sits down with Jon Freeman, the Vice President of Global Sales at Innerspace.io, to dive into the intricacies of coaching sales teams to overcome objections. Jon's journey from data processing to sales provides a unique perspective on understanding objections and guiding sales teams through their individual paths. He emphasizes the importance of empathizing with prospects, leveraging the Socratic method for effective coaching, and cultivating strong listening skills within sales teams. Throughout the discussion, Jon's practical advice and insights underscore the value of personalized coaching approaches and empathetic listening skills. His emphasis on the human element of sales and ethical business practices makes this episode a valuable resource for sales leaders and professionals aiming to enhance their sales strategies and team performance. With relatable anecdotes and expertise, Jon's conversation with Mario Martinez Jr. offers a fresh perspective on navigating objections and fostering meaningful sales conversations, making it a must-listen for sales leaders looking to elevate their team's objection handling skills. Your customer is more comfortable not making a decision, even when that decision is better for them. Your job is to help them cross that chasm or jump across that fence. - Jon Freeman This week's special guest is Jon Freeman Jon Freeman, the vice president of global sales at Innerspace.io, brings a refreshing blend of accidental sales experience and strategic leadership to the table. With a background in technology and a career that spans industry giants like Novell and Intel, Jon's journey from reluctant salesperson to sales management offers a unique perspective on coaching sales teams to overcome objections. His approachable demeanor and deep understanding of complex B2B sales make him a valuable resource for sales leaders looking to elevate their teams' objection-handling skills. Jon's ability to blend practical wisdom with a touch of humor creates an engaging and relatable narrative that resonates with sales professionals seeking to navigate the challenges of objection coaching. In this episode, you will be able to: Master objection handling techniques to close more sales and boost team performance. Cultivate lasting customer connections that drive loyalty and repeat business. Navigate the fine line between managing a team and being a successful salesperson. Leverage cutting-edge technology to supercharge your sales approach and stay ahead of the competition. Embrace integrity as the cornerstone of successful and sustainable sales relationships. The key moments in this episode are: 00:00:00 - Overcoming Objections in Sales Coaching 00:01:38 - Jon's Background and Innerspace.io 00:06:45 - Juicy Personal Story 00:09:56 - Coaching Sales Teams to Overcome Objections 00:13:33 - Practical Strategies for Sales Coaching 00:14:37 - Importance of Sales Guide and FAQ Document 00:15:26 - Dealing with Objections and Rejections 00:17:32 - Identifying Ideal Customers 00:20:23 - Testing and Iterating in Sales 00:25:49 - Selling New and Innovative Solutions 00:28:16 - The turning point in sales and statistics 00:33:24 - Importance of emotion in sales 00:35:09 - Building long-term relationships 00:36:56 - Balancing quotas and relationships 00:40:36 - Focus on the customer 00:41:33 - Challenges in Enterprise Sales 00:42:00 - Measuring Sales Team Performance 00:43:31 - Industry-Specific KPIs 00:44:15 - Tracking KPIs 00:45:04 - Connecting with Jon Timestamped summary of this episode: 00:00:00 - Overcoming Objections in Sales Coaching Jon discusses the challenge of coaching sales teams to overcome objections and emphasizes the importance of understanding individual mental maps and using the Socratic method to help sales reps navigate objections effectively. 00:01:38 - Jon's Background and Innerspace.io Jon shares his accidental journey into sales and introduces Innerspace.io, a company specializing in locationing using existing wifi systems to solve organizational challenges and improve productivity. 00:06:45 - Juicy Personal Story Jon reveals his background as a figure skater and being invited to the first U.S. luge team, highlighting his early competitive spirit and the decision not to pursue the opportunity due to family attachment. 00:09:56 - Coaching Sales Teams to Overcome Objections Jon emphasizes the need for sales leaders to understand and respect individual sales reps' unique mental maps, use the Socratic method, and focus on the prospect's point of view to effectively coach them in overcoming objections. 00:13:33 - Practical Strategies for Sales Coaching Jon provides practical strategies for sales coaching, including creating a list of common questions and answers, leveraging the knowledge of top sales reps, and encouraging active listening and empathy to understand the prospect's perspective. 00:14:37 - Importance of Sales Guide and FAQ Document Jon emphasizes the importance of including a QA document in the sales guide for coaching sales reps. He also highlights the misconception CEOs have about the sales guide. 00:15:26 - Dealing with Objections and Rejections Jon shares a humorous yet frustrating experience of facing objections and rejections, including an instance where a prospect responded with a rude message. Mario empathizes with the challenges of handling such situations. 00:17:32 - Identifying Ideal Customers The discussion shifts to the importance of not wasting time on "dumb" customers and using judgment to recognize unproductive interactions. Jon emphasizes the need to recognize when to give up on certain prospects. 00:20:23 - Testing and Iterating in Sales Jon draws insights from statistics and marketing courses, highlighting the significance of testing, especially when selling a new product or targeting a new audience. He stresses the need for continuous iteration and adaptation in the sales process. 00:25:49 - Selling New and Innovative Solutions Jon shares his experience of selling new, innovative solutions and highlights the unique skill set required for such sales. He advises managers to carefully select sales reps for selling new products and emphasizes the importance of early adoption in such scenarios. 00:28:16 - The turning point in sales and statistics Mario shares his experience of struggling in statistics and how it led him to realize his path in sales. He also talks about the importance of perseverance and seeking help when facing challenges. 00:33:24 - Importance of emotion in sales Jon emphasizes the significance of conveying genuine care and emotion in sales interactions. He discusses the impact of sincerity and emotional connection on customer relationships and decision-making. 00:35:09 - Building long-term relationships Mario reflects on the importance of building long-term relationships with clients, highlighting the lasting impact of genuine appreciation and maintaining contact with individuals, even beyond immediate sales transactions. 00:36:56 - Balancing quotas and relationships Jon discusses the balance between meeting sales quotas and building long-term relationships with clients. He underscores the importance of integrity, efficiency, and assertiveness in sales interactions, while also prioritizing long-term value and connections. 00:40:36 - Focus on the customer The conversation concludes with a focus on prioritizing the customer and recognizing the significance of understanding the sales cycle. Mario emphasizes the need to align sales efforts with addressing customer needs, while Jon highlights the role of prospecting, engagement, and problem-solving in sales leadership. 00:41:33 - Challenges in Enterprise Sales Jon discusses the challenges of selling to large enterprise customers, highlighting the lengthy sales process and the complexity of B2B sales. He questions the effectiveness of current sales metrics in this environment. 00:42:00 - Measuring Sales Team Performance Jon emphasizes the importance of tailoring metrics to the experience level and situation of sales reps. He suggests measuring prospecting for new reps and various funnel stages for different types of sales. 00:43:31 - Industry-Specific KPIs Jon stresses the importance of industry-specific KPIs, such as measuring contacts in a company for big ticket items or tracking funnel stages for single transaction sales. He advocates for competition and coaching based on KPI performance. 00:44:15 - Tracking KPIs Jon advocates for tracking as many KPIs as possible and ensuring transparency with reps. He advises using dashboards and discussing KPIs in weekly calls. Jon also emphasizes the need to promote good behavior and take responsibility for underperforming reps. 00:45:04 - Connecting with Jon Jon shares his contact information and willingness to connect with sales professionals. He encourages personalized connection requests and emphasizes the importance of reaching out with a clear purpose. Winning Customer Loyalty Building strong relationships with clients is essential for long-term success in sales, as loyal customers are more likely to make repeat purchases and recommend your business to others. Overcoming objections through effective coaching helps to establish trust and credibility with customers, ultimately winning their loyalty. Sales leaders must focus on coaching their teams to prioritize customer relationships over short-term gains. Leading vs. Selling Sales coaching should emphasize the importance of leading prospects through the sales process rather than simply focusing on making a sale. By guiding prospects with empathy and understanding, sales teams can create meaningful interactions that lead to conversions. Coaching sales reps to adopt a leadership mindset helps them build rapport, address objections, and ultimately close more deals. The resources mentioned in this episode are: Connect with Jon Freeman on LinkedIn and mention that you heard him on the Modern Selling podcast with Mario Martinez Jr. to establish a personalized connection request. Check out Jon Freeman's Twitter profile and follow him for valuable insights and updates on sales and sales management. If you're interested in reaching out to Jon Freeman, make sure to personalize your connection request on LinkedIn and mention whether you liked or hated the movie Megalopolis. Download FlyMSG at flymsg.io for free to save 20 hours or more in a month and increase your productivity with a free text expander and personal writing assistant. Watch the movie The Graduate for a classic coming-of-age story and immerse yourself in the timeless tale that Jon Freeman enjoys.
Meet Gui Costin, founder and CEO of Dakota, an investment services company that has helped clients raise more than $40B since its launch. But Gui's story goes beyond just numbers—he's an innovator who's transforming what it means to build a successful workplace culture in the world of finance. As the author of "Millennials Are Not Aliens" and "The Dakota Way," Gui brings new perspectives to marketing, leadership & sales in the investment world. His people-focused approach has led him to build two companies generating $20 million every year by prioritizing what he believes matters most: people. (A strategy that has had him featured in Forbes, Inc., and appearing on Yahoo Finance's morning show!) His "no-policy policy" fosters autonomy and trust, while his talent for engaging millennial and Gen Z workers challenges traditional management styles. Gui's journey—from his initial career in real estate to founding Dakota—is filled with insights on building strong company cultures, modernizing sales processes, and adapting leadership styles that motivate and inspire teams across generations. —Cultivating a Culture of Calm: How Trust and Autonomy Drive High Performance —The No-Policy Policy: Empowering Employees in The Modern Workplace —Selling in The Digital Age: Leveraging Content and Relationships to Reach RIAs —Bridging The Generational Divide: Leadership Strategies for a Multigenerational Workforce —From Founder to Coach: Guiding Your Sales Team to Success Through Mentorship 00:00 Introduction to Gui Costin and Dakota 02:23 Leveraging Content for Business Growth 04:02 Learning from Failure: The Birth of a New Business 06:09 Generational Perspectives in the Workplace 08:05 Results Over Reasons: A Mindset for Success 08:58 Transitioning from Employee to Entrepreneur 12:19 The Importance of Leadership and Mentorship 15:20 Creating a Positive Work Culture 18:11 Kindness vs. Niceness in Leadership 19:51 The Importance of Continuous Feedback 22:42 Hiring for Culture and Team Dynamics 23:58 Iterating on Existing Ideas 27:30 Identifying and Solving Acute Problems 28:18 Overcoming Excuses and Taking Action 32:32 Learning from Failures and Adjusting Strategies 34:12 The Value of Responsiveness in Business 38:41 Final Thoughts and Resources for Entrepreneurs Join The Inner Circle: https://info.wesschaeffer.com/inner-circle-silver Market like you mean it. Now go sell something. SUBSCRIBE to grow your sales. https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Podcast -- https://feeds.libsyn.com/44487/rss BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CRMQuiz.com https://MakeEverySale.com
Ralph Burns and John Moran are joined by Lauren Schwartz, of The Loft 325, to talk about the significant role that creative strategy plays in digital marketing, particularly when paired with effective media buying. They discuss the importance of merging creative elements with data-driven traffic strategies, focusing on how user-generated content (UGC) performs compared to more product-focused ads. They explore a specific case study involving pet wellness ads, analyzing why certain ads—especially those featuring relatable images of pets—outperform others despite having less apparent polish. The trio also goes into the collaborative relationship between creative teams and media buyers, pointing out how understanding both sides can lead to more successful campaigns. Through real-time examples, Ralph, John, and Lauren provide insights on how creative and media buying can work together for better ad performance, and tease future iterations and tests that could further improve results. Chapters00:00:00 - Kicking off Perpetual Traffic (Livestream!)00:02:15 - Meet Lauren Schwartz: A Key Player in Creative Strategy00:02:55 - Why Your Media Buying Needs Creative to Succeed00:05:42 - Unveiling the Magic: Breaking Down a Winning Campaign00:08:18 - Creative Breakdown: What Drives Performance?00:11:54 - Tapping into Emotional Power: Ads That Connect00:16:22 - Emotional Triggers in Pet Ads: Why UGC Outperforms Traditional Creative00:21:42 - How Collaboration Sparks Better Creative Strategies00:26:35 - Real-Time Example: Improving Creative Strategies with Live Adjustments00:30:02 - The Importance of Iterating and Troubleshooting Campaigns00:33:49 - Engagement Metrics: Understanding Your Audience's Reactions00:35:08 - Deep Dive: Metrics That Reveal Ad Success00:37:33 - Case Study: Using Ad Cloning to Maximize Performance00:39:43 - Creating Synergy Between Traffic and Creative for Maximum Impact00:43:59 - Q&A Segment: Ad Strategies and Key Insights00:47:23 - Audience Questions: How to Maximize Ad Impact Across Platforms00:52:11 - Quick Tips for LinkedIn Advertising Success00:56:59 - Wrapping Up: Insights for Future CampaignsLINKS AND RESOURCE:Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 on YouTubeWhat Metrics and KPIs Should I Pay Attention to for Effective Performance Measurement and Decision-Making?Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on
In today's episode, we're talking all about attention—how to get it, keep it, and make it work for your business. Here's the deal: attention without action is a liability, and I'm breaking down exactly how to avoid that trap. We'll dive into how effective communication and understanding your customer journey are key to turning leads into loyal customers.I'm also sharing my triage approach for diagnosing business problems, so you can spot the symptoms and tackle the root causes. Whether you're struggling with conversions or just want to sharpen your strategy, this episode is packed with actionable steps to help you create a clear path for your clients. Plus, we'll talk about why every challenge in entrepreneurship is really just a chance to grow. So tune in to learn how to:Pair attention with clear next steps to avoid it becoming a liabilityMaster the customer journey to drive business successIdentify patterns in your business to address underlying issuesStay aware of business symptoms to make smarter decisionsJoin us at the next event, scheduled for November 14th-16th in Montana, and take your business to the next level!–We weren't meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)—We've made it easy to see George's top 10 book recommendations! Click here to find George's top 10 recommended books for mindset, customer journey, and relationships. —Questions or comments about the episode? I'd love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms. —Links not showing? Hop on over to our podcast blog, mindofgeorge.com/podcast for all the links from the show notes.—What do we talk about in this episode?00:00 Introduction: The Lead Conversion Dilemma01:14 Understanding the Attention Liability02:20 The Changing Dynamics of Sales04:02 The Role of a Triage Nurse in Business06:28 Decoding the Customer Journey06:48 The Five Buckets of Business Success07:44 Avoiding the Symptom Trap08:49 The Importance of a Clear Path09:54 Solving the Challenge Participation Gap11:32 The Ape Sandwich Framework13:11 Effective Communication in Customer Journey15:34 Diagnosing and Documenting Symptoms16:38 The Emotional Side of Business19:00 Iterating for Success26:06 Conclusion: Celebrate Your Progress
What's all this fuss about experiments? What's so great about them, and how does one even go about it? Join Joe and Brett for a deep dive on experiments! Hear about Joe's early experiences that led him to place experimentation at the core of his self-exploration work and what makes them so important to the work we do at AOA.The characteristics of effective experimentsWhy it's more effective to approach them from a playful perspectiveHow to iterate effectivelyPitfalls to watch out forPlus, learn about some experiments that Brett and Joe are running right before your eyes! Come along for a fun chat about how to, ultimately, have more fun in life.Chapters:00:00 Introduction to Experiments in Life 03:00 The Philosophy of Experimentation 06:00 The Role of Experiments in Self-Discovery 09:04 Characteristics of Effective Experiments 12:14 Mindset for Running Experiments 15:05 Identifying Areas for Experimentation 18:01 Iterating and Evolving Experiments 20:53 Trusting the Process of Experimentation 23:55 Real-Life Applications of ExperimentsSend us your questions on Twitter, through our website, or in our Circle community! Joe on X: @FU_JoeHudson Brett on X: @airkistler AOA on X: @artofaccomp Visit Us: www.artofaccomplishment.com We invite you to experience our work. Reserve your spot at www.view.life/explore
In this episode of The Mind of George Show, we're diving deep into one of my favorite topics—customer retention. Here's the thing: keeping your customers happy is way more important than constantly chasing new ones. I break down the most common retention issues, where businesses go wrong in the customer journey, and, of course, how to fix it all.We're talking about improving communication, managing expectations, and why feedback is your best friend. Oh, and you'll hear about my infamous 'Poopy Pyramid'—a fun way to point out the biggest mistakes businesses make in delivering for their customers. Stick around as I share five must-do steps to boost the customer journey, keep people coming back, and score those referrals. You won't want to miss this one!Press play and tune in to:Avoid the 'more trap' that can stall growth by chasing quantity over qualityDesign customer journeys that lead to success and satisfactionIdentify and address retention issues to ensure long-term successLeverage reputation and referrals to drive business growthEliminate mistakes in delivery to improve the customer experienceJoin us at the next event, scheduled for November 14th-16th in Montana, and take your business to the next level!–We weren't meant to do this alone… Whether it be business, relationships, or life. This is why this is an invitation for you…to join us inside the Relationships Beat Algorithms Alliance!!!Click here for a summary of the Alliance because if you're coming here into the show notes, there's a good chance you already know! ;)—We've made it easy to see George's top 10 book recommendations! Click here to find George's top 10 recommended books for mindset, customer journey, and relationships. —Questions or comments about the episode? I'd love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms. —Links not showing? Hop on over to our podcast blog, mindofgeorge.com/podcast for all the links from the show notes.—What do we talk about in this episode?00:00 Introduction to Scaling Secrets01:13 The More Trap: Why More Isn't Always Better01:33 Identifying Retention Issues03:48 Common Retention Problems04:10 The Impact of Mismatched Expectations05:12 Symptoms of Retention Issues06:20 The Importance of Customer Journey08:18 Three Biggest Mistakes in Delivery11:57 Avoiding the Transactional Trap13:05 Empowering Customers for Success17:01 Iterating for Improvement18:19 Retention Over Acquisition22:30 Five Steps to Effective Customer Journey23:49 Applying Customer Journey Across Industries
In the early days of a startup, founder-led sales are crucial. Founders know their product and market well, often leading customer conversations. But as the company grows, this approach can hold back progress. To succeed long-term, it's essential to shift to a scalable sales model. In this first episode of Season 5 of the Grow Your B2B SaaS podcast, host Joran sits down with Gavin Tye, the founder of Sales Market Fit, as they take a look at a simple plan to help make this transition and allow your business to thrive. Key Timecodes (0:52) - Introduction to Season 5 and Guest Introduction (1:44) - Discussion on the Success of the Podcast (2:19) - Topic Introduction: Moving Away from Founder-Led Sales (2:34) - Definition of Founder-Led Sales (3:22) - Role of Subject-Matter Expertise (4:01) - Importance of Founder-Led Sales in Early Days (4:12) - Challenges and Need for an Outcome-Focused Approach (5:21) - Transitioning to Team-Based Selling and Common Mistakes (6:54) - Challenges in Applying Traditional Sales Processes (7:19) - When to Move Away from Founder-Led Sales (7:29) - Four-Step Process for Transitioning (9:53) - Summary of the Four-Step Process (10:37) - When to Consider Moving Away from Founder-Led Sales (11:26) - When to Hire Salespeople and Importance of Structure (13:12) - Challenges in Hiring the First Salesperson (14:19) - Scaling Beyond Founder-Led Sales for Long-Term Growth (14:25) - Importance of Framework in Scaling Sales (16:01) - Avoiding Micromanagement in Sales Teams (16:08) - Framework for Sales: The 5.8 Method (18:10) - Importance of Aligning to How Buyers Buy (19:10) - Importance of Following a Sales Process (20:14) - Difference Between Methodologies and Sales Strategies (20:43) - Frameworks for Helping Buyers Through Their Journey (21:10) - Advertisement for Reditus (21:22) - Common Mistakes in Transitioning from Founder-Led Sales (22:20) - High-Level Talk vs. Market Understanding (23:22) - Hope as a Strategy (24:58) - Hiring the First Salesperson (25:02) - Skills Needed in the First Hire (26:02) - Experience vs. Skills in Sales Hires (27:13) - Teaching and Managing the First Hire (27:33) - Access to Frameworks (29:34) - Skills Over Experience in Hiring Salespeople (30:32) - Scaling a Sales Team After the First Hire (31:53) - Iterating and Lessons Learned from the First Hire (32:33) - Best Practices in Transitioning from Founder-Led Sales (33:36) - Importance of Founders Leading Sales (34:44) - Prioritizing Sales Efforts (34:51) - The Fat Guy, Skinny Guy Model (35:32) - Approach to Helping Clients (36:41) - Audit and Plan for Founder-Led Sales (37:11) - Advice for Founders Growing to $10K MRR (38:42) - Converting Beyond Your Network (39:05) - Advice for Founders Growing to $10 Million (39:12) - Return on Effort in Sales (40:32) - Summary of the Episode (42:09) - Final Remarks and Closing Thoughts (42:48) - Contact Information and Closing
In this episode, Sasha Orloff sits down with Camille Ricketts, former Co-Head of Marketing at Notion, Editor of First Round Review and Elon's comms manager at Tesla, to talk about the ROI of content as a growth driver. Camille, currently a partner at XYZ Venture Capital, played a key role in persuading Sasha years ago to invest in content as a revenue channel. In this episode she shares her invaluable insights from her roles at Notion, Tesla, and First Round Review. Tune in to hear Camille's compelling arguments for CEOs and VPs about the strategic value of content marketing. This is a must-listen for founders, finance leaders, and anyone eager to leverage content for growth.
Simply Convivial: Organization & Mindset for Home & Homeschool
Learn the Art of Homeschooling: https://simplyconvivial.com/art-of-homeschoolingTransforming Homeschooling with Joy and Preparation | Simplified Organization PodcastLet's chat about the joys of homeschooling and homemaking. Rena shares practical tips and strategies from the 'Art of Homemaking' course that helped her manage her home and homeschooling with gratitude, even through challenging times like pregnancy and the COVID pandemic. They discuss the importance of setting a clear direction, using checklists, preparing in advance, and iterating routines to create a smoother and more joyful homeschooling experience. Rena also highlights the significance of starting the day with a positive mindset and the role of alignment cards in maintaining focus and gratitude.00:00 Introduction to the Podcast00:44 Meet Rena: A Convivial Circle Member01:22 The Art of Homemaking and Homeschooling02:20 Setting Direction and Vision03:24 Practical Tips for Daily Routines05:15 The Importance of Preparation09:04 Iterating and Adapting Homeschool Plans11:56 Starting the School Year Right14:24 The Power of the Alignment Card16:43 Concluding Thoughts and GratitudeMystie Winckler encourages moms to organize their attitudes and get traction at home so we are no longer overwhelmed or frustrated with homemaking. We are a community of Christian women striving to be competent, cheerful homemakers so we are fruitful, faithful, and hospitable. Subscribe for regular encouragement!
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