Profit 911 Podcast

Justin, Kevin, and Zack discuss why businesses must continually innovate to survive. Why "riding out success" is a recipe for disaster.

Our guest expert and friend Zack Wenthe discusses content strategy, storytelling, and the psychology of small business marketing. 

Our hosts discuss the business climate of 2022, opportunities, and trends coming in 2023. 

We discuss uses of Chat GPT, Artificial Intelligence, and it's role in marketing right now for small businesses.

The chance of succeeding at owning, running, and profiting at your own business is intriguing.  Fantasizing about watching your entrepreneurial idea blossom into the foundation that fully supports you can be exhilarating. But is it all that it's cracked up to be? Long hours, being the boss, and having to skip your own paycheck to pay employees is often the reality. Listen now to explore the behind-the-scenes world that is the common thread in the psyche of most aspiring (and established) small business owners.

You all know the feeling…You go to a giant conference where the presenter shows you the next big, shiny thing that will change your business. You feel double-shot expresso type energy and want to catch the next flight back home to get this stuff into play.  Fast forward to a week later…You are back to the daily grind, and the conference "buzz" has faded into a distant memory. The dilemma: How do you implement the new ideas without sacrificing the tactics and strategies that got you to where are at today? In this episode, you will discover how to turn a conference expense into an investment in the future of your business.

We all know that personal follow-up, handwritten notes, and one to one communication is the most effective and influential communication but what can you do when there just isn't time? Then, how and why to send client gifts to grow your business. We share EXACTLY what we do at Profit 911 for our clients. 

What are the real meaningful numbers you need to know to manage your marketing results? How do you get them? Then after the break we give you a ninja trick to reveal contact information for anonymous visitors to your website with new technology. 

For better or worse, the physical work environment has changed the past couple years and will continue to do so. In this episode we unravel the pros and cons to in-office vs remote employees. 

The Halloween Episode! We talk all things about running successful holiday promos... regardless of what industry you are in! Join us for this deep dive into the psychology of why holiday promos work and how to run one on just about any day of the year.

Conferences, expos, tradeshows, and more... What's the current status? What about hybrid events? Are they here to stay? After a coupe months on the road, Justin shared his experiences from around the country.

Unique marketing pieces that are counterintuitive. Also, if you wanna here what it sounds like when we go off script then you will be highly amused by the second half of this episode as we do a creative brainstorm on a marketing piece. Enjoy!

Let's face it. we are in the middle of one of the craziest employment markets ever. Profit 911 is growing and seemingly constantly hiring as are many businesses in all industries. Justin and Kevin discuss strategies and philosophies on how to expand and grow amidst the chaotic outside environment.

Let's face it, without employees your business can only grow so big. Justin breaks down how to grow your business through others and the unique employment challenges faced in the "post-covid" job marketing. Includes a detailed discussion on how to use DISC personality tests in your business.

Justin & Kevin break down why and how almost any business can profit from hosting a podcast (even if you don't think you have anything worth sharing). 

Welcome back to the Profit 911 Podcast. On this episode we discuss the Netflix original documentary, Operation Varsity Blues, a documentary that reveals how some rich and famous families use their wealth to gain an advantage when it comes to college admissions, especially schools of high status.

Welcome back to the Profit 911 Podcast! On this episode, we share stories from the road and offer lessons you can apply to your business.

Have you ever been so close to doing something, but for whatever reason, you just cannot seem to be able to take that next step or next leap? We discuss the importance of being able to take the next leap to becoming a successful business.  

EXTRA, EXTRA, READ ALL ABOUT IT! On today's episode, we share our best tactics to best utilize client newsletter and how to effectively use newsletters to keep clients engaged, entertained, and informed.

Today, we  discuss how to get the people you need to grow and expand your business while weeding out solid potential hires from future loose cannons. 

In this episode, we discuss marketing implementation and how to implement marketing faster, 7 times faster.

In this episode, we discuss the importance of direct mail in service-based business. 

As 2020 walks out the door and we begin to welcome 2021, we talk about how today's economics impacts small businesses. 

A recent poll suggests that employees really do NOT want a casual workplace. Join us on this episode as we discuss the implications of your workplace policies on your staff and business. 

Melanie Rembrandt joins us on this episode where we talk about public relations for small businesses. How can you make the media work for you? What you need to do different than the big guys? How to get started if nobody has even heard about you in local and national media. You don't want to miss this awesome interview. For more info on Melanie's company, visit https://rembrandtwrites.com/

In this episode, Justin and Kevin interview Al Leiby. Mr Leiby is former US Air Force and currently project manager at Profit 911 Consulting. We will discuss how the principles used by the Air Force to keep fighter jets running can help make your business a dominant force in small business as well. 

Is formal education valuable to entrepreneurs? Does an ivy league prestige school matter? To find out company president Justin Miller recently enrolled in an entrepreneurship course at Harvard Business School Online. Listen to his thoughts, insights, and opinions on if this is a valuable investment or waste of time and money.

In this episode we talk about making it easy for people to say yes to your services by reducing sales friction. How is Amazon so successful at this and how can you apply it in your own service based business. 

In this episode we talk about efficiency, process improvement and how to increase speed. "Money loves speed!"

Tales of employee drama from the dark-side. A humorous look on employment gone wrong, crazy employee behavior, and stories of staff that missed the mark. Don't miss this humorous episode about a serious topic.

We explore all about domestic and international outsourcing for small businesses. What can be outsourced, how to find the right people/company to hire, and some of the pitfalls to avoid. Special guest and VA expert Bryan Durkin joins us on this episode.

Do you feel caught in the hampster wheel of marketing to get clients, then getting too busy serving current clients to go find the next one? We discuss this all too common problem and how to fix it in this episode.

We discuss how to evaluate team member value when you don't have the deep technical skills to judge their work fully. How to know what's good, what's bad, and what to do if you suspect you may be being sabotaged or held hostage to keep a poor performing technical employee.

Amazon sent me something really strange this year. I didn't request it. We didn't pay for it. I didn't even know that they had this item to start with, but there is a lot we can learn from this strange encounter with Amazon...

Every day we get bombarded with email. We know that most email isn't even opened. As a small business owner, is email worth bothering with? What is a good open rate? How to avoid the spam box. Plenty of nuggets in this one. Enjoy!

For this episode, I am sharing an interview I did several years ago with Joe Whitty, founder of Happy Joe's Pizza & Ice Cream and a very successful business owner. Mr Whitty died on Oct 29, 2019 at the age of 82. Joe was an amazing businessman with an even larger heart. He is well known for not only his pizza franchise but for his generosity. I am honored to have had the opportunity to conduct this interview. You can learn more about Happy Joe's at https://www.happyjoes.com/about/

In this episode we talk about how to deal with long sales cycles and how to close more sales without spending more on advertising. Subscribe and give us 5 stars!

In this episode we talk about high end clients and high ticket offers.  What's all the hype about? How are buying decisions made? What prevents you from getting these sales? Subscribe and give us 5 stars!

We have been responsible for hundreds of thousands of dollars of sales over the years on Black Friday in service businesses that are not usually subject to discount or "retail" type promotions. In this episode we discuss how to make Black Friday continue (or start) to be profitable for your service business. 

In this episode we intro the show and discuss all things social media including how Justin lost access to his facebook account with no warning.