Reach

On today’s show we conclude a 3 part series on Twitter and how it can be used by your practice. From reaching new patients to providing customer service to your current ones, Twitter holds a valuable place in your marketing mix. Today we talk specifically about hash tags — what they are, how they work, and which ones should you be concerned with from an audiology or ENT perspective. We also cover the strategies behind picking the best time to tweet. Next up we will cover Facebook and some of the best practices (and off the beaten path tips) that will help you reach more patients there as well. Mentioned in todays episode: Followerwonk - easily check on the best time to tweet As always, we welcome your questions, comments or feedback! Email reach@audigy.com, leave a message for us on CEO or leave a review on iTunes! It’s fast, easy and helps us improve! And don’t forget, subscribing to Reach on iTunes is the best way to keep up with the show. Subscribe to Reach (its free) with the link below. Thanks for listening this week!

On today's show we analyze and discuss some of the ways our own membership uses Twitter, including some call outs to some of our Audigy and Audigy Medical members who have done a great job with their Twitter presence.  This is the second part of a new series for Reach covering social media strategies for all of the major social platforms! Make sure to listen to Part 1 (Reach #32 Is Twitter Worth Your Time) As always, if you have an opinion we'd love to hear it! Email or tweet us at our new Twitter account for the show, Mentioned in this episode: The Reach Twitter list of AG/AM members     This show is sponsored by: Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! http://www.audigygroup.com/events/guest-summits/ Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.  

If you've ever found yourself asking the question, "whats the point of Twitter and is it worth my time?" then today's episode of Reach is for you. We talk about why you may have struggled to get engagement with your tweets, as well as take a critical eye to Twitter as a resource for reaching your patients overall. This is the first part of a new series for Reach covering social media strategies for all of the major social platforms! As always, if you have an opinion we'd love to hear it! Email or leave a comment here! Mentioned in this episode:   This show is sponsored by: Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! http://www.audigygroup.com/events/guest-summits/ Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.  

On today's show we sit down with Kirstin Moran of Audigy's marketing team to discuss the recently released Patient Retention Guidebook. Kirstin shares some of its top takeaways, as well as offers as a preview for upcoming Guidebook's which will be released over the next few months. Then, William Smith of Audigy's marketing team talks about YouTube best practices for growing your audience and earning engagement with your videos. Mentioned in this episode:  This show is sponsored by: Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! http://www.audigygroup.com/events/guest-summits/ Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.  

On today's episode of Reach, William Smith of Audigy's marketing team weighs in with some thoughts on content marketing. Is it a job or is it an art-form (or both?). Discussed in this episode are several articles on the topic, as well as some perspective on the content creation process with Shareefah Hoover of Audigy's marketing team. Mentioned in this episode: This show is sponsored by: Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! http://www.audigygroup.com/events/guest-summits/ Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice. http://www.audigygroup.com/work/marketing

In this episode, William talks to Renee Dieffenderfer of Audigy Medical about her non-profit, Creations for Cures, and all of the ways she has used social media to build a community around a cause. We also explore Facebook's first community summit and the changes that are coming to Facebook groups. Links: Special thanks to Jeff Stark at Attune Musical Design for the new intro music and musical accents throughout! This show is sponsored by: Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! http://www.audigy.com Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice. http://www.audigy.com/solutions/marketing/

It's the return of Reach! We've been away, but we're coming back stronger than ever. In this episode, William talks to Garrett Jackson about some new Google Local Search changes that you'll want to know about. Later, Kirstin Moran shares some tips for dealing with slow periods in your patient flow. And finally, we speak to Ali Anderson of Amdahl Hearing about how their practice uses Facebook Live to engage with patients. This show is sponsored by: Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! http://www.audigygroup.com/events/guest-summits/ Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice. http://www.audigygroup.com/work/marketing

On today's Reach, Dan Parscale speaks with Rob Kennedy from Audigy's Marketing Team about tracking your marketing results! The two discuss traditional vs digital marketing, KPIs, shifting demographics and how you can get started making smarter decisions about how and where to spend your marketing dollars. We're also excited to begin releasing Reach in an enhanced way with the addition of chapters! Certain podcast players allow for a table of contents for each episode that lets you quickly skip or return to parts of the show. Overcast is a popular podcast player for iOS which supports this feature, and it is free on the App Store to download (link below) Overcast for iOS and desktop: http://www.overcast.fm Let us know how we're doing on iTunes by leaving us a review! https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2 This show is sponsored by: Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! http://www.audigygroup.com/events/guest-summits/ Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice. http://www.audigygroup.com/work/marketing

On today's Reach, Dan Parscale speaks with Cy Vedder, a member of Audigy's Digital Marketing Team. The topic for today is Website Templates, why they are necessary and why they can be a big benefit for your business. We also discuss the evolution of the templates we have created on behalf of our members, including the testing done to ensure your web site performs to the best of its capabilities. We're also excited to begin releasing Reach in an enhanced way with the addition of chapters! Certain podcast players allow for a table of contents for each episode that lets you quickly skip or return to parts of the show. Overcast is a popular podcast player for iOS which supports this feature, and it is free on the App Store to download (link below) Overcast for iOS and desktop: http://www.overcast.fm Let us know how we're doing on iTunes by leaving us a review! https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2 This show is sponsored by: Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! http://www.audigygroup.com/events/guest-summits/ Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice. http://www.audigygroup.com/work/marketing

On today's Reach, Dan Parscale speaks with Shareefah Hoover, one of Audigy's copywriters and content producers. We're also excited to begin releasing Reach in an enhanced way with the addition of chapters! Certain podcast players allow for a table of contents for each episode that lets you quickly skip or return to parts of the show. Overcast is a popular podcast player for iOS which supports this feature, and it is free on the App Store to download (link below) Overcast for iOS and desktop: http://www.overcast.fm Let us know how we're doing on iTunes by leaving us a review! https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2 This show is sponsored by: Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! http://www.audigygroup.com/events/guest-summits/ Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice. http://www.audigygroup.com/work/marketing

On today's Reach, Dan Parscale speaks with Amelia Dale from Audigy's Paid Search Team on the importance (and beauty) of landing pages.  Some of the topics include: What is a landing page? Why should every paid search campaign include landing pages? What are some of the ways you can improve your landing pages through testing? How to get started with landing pages for your own practice! Let us know how we're doing on iTunes by leaving us a review! This show is sponsored by: Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.  

On today's Reach, Dan Parscale speaks with Arian Durst and Cory Jespersen from the Audigy Creative Team on brands.  Some of the topics include: What’s the difference between a refresh and a rebrand? What are some of the reasons you’d want to refresh your brand, or a total rebrand? Ways that your brand is like a story The upfront research you need to do to refresh or rebrand Behind the scenes on our own recent brand refresh Let us know how we're doing on iTunes by leaving us a review! This show is sponsored by: Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.  

On today's Reach, Dan Parscale speaks with Garrett Jackson, Manager of Digital Services at Audigy. Garrett and Dan look into the future (the near future) to bring you predictions for how digital marketing will change in the coming year.  Topics discussed: Why 2017 will continue to focus on mobile Demographical changes in our industry  Changes in local search results and how it will impact your practice How the future of search may be voice The inevitability of “pay to play” on search and social media Let us know how we're doing on iTunes by leaving us a review! This show is sponsored by: Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.  

On behalf of the marketing team at Audigy, we would like to wish you a Happy Holidays! We'll be back with our now annual "Marketing Predictions" podcast next week! Thank you for your listenership! Also, don't forget that we have other shows on our network. Check out , the first show for audiology students, graduates and new professionals, hosted by Chris Cox and Riley Bass.  Let us know how we're doing on iTunes by leaving us a review! This show is sponsored by: Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.  

On today's Reach, Dan Parscale speaks with Garrett Jackson, Manager of Digital Services at Audigy. Garrett and Dan discuss Facebook and address the elephant in the room -- is Facebook really helping me grow my practice?  Topics discussed in detail: Why should I have a Facebook page for my practice? What does a Facebook “Like” actually mean? What should I be posting to my Facebook business page? How can Facebook be a lead generation source for my practice? How much of my strategy on Facebook should revolve around getting more “followers” How can I create “viral” content for Facebook? And in our new lightning round we answer listener questions! What can I expect from Facebook advertising? How much time per week should I post to Facebook? Should I assign someone from my office to post on Facebook for me? What’s the best way to get “likes” Is Facebook live worth doing and in what cases? Let us know how we're doing on iTunes by leaving us a review! This show is sponsored by: Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.  

On today's Reach, Dan Parscale speaks with Patti White, a Content Specialist at Audigy and a recurring guest on the show about blogging. Patti and Dan explore blogging and go into detail on best practices that will help you maximize the benefits of having a blog for your hearing care practice. Near the end, we answer some of the most common questions sent in by listeners and members. Topics discussed in detail: How to format your blog to make it easily digestible by your readers Tips for writing headlines to your blog posts to capture interest and help search engines How to handle call to action (CTA) in your blog posts. When and how to use them! Coming up with topics for your blog How do you get readers to your blog? How should I handle comments on my blog? What is a good length for a blog post? What’s too short or too long? How often should I blog? Let us know how we're doing on iTunes by leaving us a review! This show is sponsored by: Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice.  

On today's Reach, Dan Parscale is back to talk all about the Yellow Pages. Yellow Pages? Yes! Many audiology and ENT practices still use the Yellow Pages to advertise their business. The question is -- should they? Today's special guest is Gail Williams, a Senior Media Buyer at Audigy.  Let us know how we're doing on iTunes by leaving us a review! This show is sponsored by: Audigy Group helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! Team Summit was designed especially for our Members and their teams to learn new skills, sharpen old ones, and fuel their inspiration, so they can return to their practices and make them thrive.

On today's Reach, William Smith sits in to host a show that will help demystify SEO for audiologists and ENT practices! Today's guest is Dan Parscale, host of Reach and full-time Search Engine Optimization expert! Dan talks about the basics of SEO and how you know if you need it for your web site, Audigy's "white hat" approach to optimization, what to avoid when optimizing your web site and some best practices that you can utilize to make your web site "shine" in search results. If you'd like to learn more about SEO and how it can help you reach new patients, contact Dan and team at Let us know how we're doing on iTunes by leaving us a review! This show is sponsored by: Audigy Group helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! Team Summit was designed especially for our Members and their teams to learn new skills, sharpen old ones, and fuel their inspiration, so they can return to their practices and make them thrive.

On today's Reach Dan welcomes Meghan Kelly to the show to talk about Paid Search Marketing, or PPC. How can audiologists and ENTs take advantage of paid search to drive more opportunities to their practice? Meghan Kelly, Audigy Group's Director of Media, explains how PPC can be both an effective AND affordable way to generate flow. Dan and Meghan also touch on Audigy Group's PPC program and how it differs from other digital agency's (hint: it's built around the needs of audiologists and ENTs!) If you'd like to learn more about PPC and how it can help you reach new patients, contact Meghan and team at Let us know how we're doing on iTunes by leaving us a review! This show is sponsored by: Audigy Group helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! Team Summit was designed especially for our Members and their teams to learn new skills, sharpen old ones, and fuel their inspiration, so they can return to their practices and make them thrive.

On today's show Dan welcomes Kirstin Moran to the show to talk about one of the most requested topics by listeners of Reach -- how to build a physician referral network. Kirstin heads up this important aspect of grassroots marketing for Audigy Group members and shares detailed advice for creating your own program! Let us know how we're doing on iTunes by leaving us a review! This show is sponsored by: Audigy Group helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! Team Summit was designed especially for our Members and their teams to learn new skills, sharpen old ones, and fuel their inspiration, so they can return to their practices and make them thrive.

On today's show Daniel sits down with two digital marketing experts, Garrett Jackson and Eric Brende, to discuss your patient's digital journey. In a preview of a session at our upcoming Team Summit (see notes below for details on Audiology's biggest team building event). The journey of a patient to your office isn't always as straight forward as you may imagine! Let us know how we're doing on iTunes by leaving us a review! This show is sponsored by: Audigy Group helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! Team Summit was designed especially for our Members and their teams to learn new skills, sharpen old ones, and fuel their inspiration, so they can return to their practices and make them thrive.

On today's show Daniel sits down with Patti White, a Content Marketing Specialist at Audigy Group, along with Will Smith, Producer of Reach as well as a Corporate Marketing Strategist, to talk about the essential content every audiology web site should have. Let us know how we're doing on iTunes by leaving us a review! https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2 This show is sponsored by: Audigy Group helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! http://www.audigygroup.com/events/guest-summits/

On today’s show we talk with Eric Kammer, Senior Digital Marketing Manager for Audigy Group and Stratus Dental Group about new ways to target your prospective customers using IP Targeting. Let us know how we're doing on iTunes by leaving us a review! https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2 This show is sponsored by: Audigy Group helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! http://www.audigygroup.com/events/guest-summits/ Stratus Dental Group is passionate about protecting private-practice dentistry. Stratus helps private-practice owners by providing business expertise that engages and supports clinical and operational teams, enabling them to provide exceptional care and create grateful patients while being well compensated and professionally fulfilled. http://www.stratusdental.com/guest-summits/

In this episode, Daniel talks with Jake Dold, Marketing Manager at Stratus Dental, about brand consistency and why its important to be consistent everywhere your brand lives, online and offline. Let us know how we're doing on iTunes by leaving us a review! https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2 This show is sponsored by: Audigy Group helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! http://www.audigygroup.com/events/guest-summits/ Stratus Dental Group is passionate about protecting private-practice dentistry. Stratus helps private-practice owners by providing business expertise that engages and supports clinical and operational teams, enabling them to provide exceptional care and create grateful patients while being well compensated and professionally fulfilled. http://www.stratusdental.com/guest-summits/

On today's show we talk with Kate Bluhm of Audigy Group about email marketing and learn some valuable tips to get the most from your email marketing campaigns. Show links:

Today’s show is all about making the most of your web site traffic through Conversion Rate Optimization (CRO). Eric Brende and Meghan Kelly join Daniel Parscale to talk about effective techniques to optimize your sites and digital campaigns for action. Show links:

In today’s show, Daniel picks the brains of David Kerr and Matt Marquis on graphic design and the language (and tools) graphic designers use to tell a brand story.

In this episode, Daniel brings back Garrett Jackson, Manager of Interactive Services from Audigy Group to discuss digital marketing predictions for 2016, as well as a recap of how the digital marketing landscape changed in 2015.  Show links: WE NEED YOUR HELP Help us spread the word about our new show! Tell your friends to visit  and to the show! Reviews are extremely helpful to us so even taking a moment to drop us some feedback on our iTunes page is greatly appreciated!

In today's episode, Daniel Parscale sits down with William Smith, Executive Producer of the Attainable Podcast Network. Should you be considering adding podcasting to your marketing mix? How do you get started and what type of equipment should you get? What type of resources are needed to build a podcast?

In today’s episode, Daniel Parscale talks with Keith Kunis, Group Manager of Community Insights at Swift. Keith shares tips for managing your daily social media programs (evergreen content) vs campaigns, as well as explains why you as the business owner should really be leaning on your social media team!

In this episode, Daniel Parscale brings in the creative big guns to discuss brands. Is a brand just a logo? What do you do to build, foster and promote a brand? What happens if you need to re-brand? Jess Lund and Ali House come to the rescue in this fascinating discussion on brands. Show notes:   

In this episode, Daniel Parscale looks for answers from marketing expert Kelsey Rutis on a long-held debate over traditional and digital marketing. Which is better? Which brings a bigger bang for the buck? And what about coupon — do people still use those things?

In this episode, Daniel sits down with Gail Williams, a Senior Media Buyer at Audigy Group, to discuss the role a Media Buyer has in helping your brand get its message out to the right audience, at the right time. 

On today's show, Daniel talks to Maggie Bluhm, an expert in local search listings. Maggie walks us through the finer points of claiming or creating your local business listings, how they work and what to do when you encounter a negative review of your business.

In today's show, Daniel sits down with Garrett Jackson and Nathan Miller to talk about web site development. Do you need a web site or is a Facebook page good enough? What about tone for the copy on your web site? All of these questions (and more) are answered.

In this get to know you episode, William Smith, the Producer for the Attainable Podcast Network, talks to Daniel Parscale, the host of Reach. We talk about what Reach is and who it is for, and get a little into Daniel's background.