Podcasts about media buyer

Bienvenidos y bienvenidas al episodio 222 de Planeta M by DonDominio. Hoy haremos tertulia para hablar sobre tácticas avanzadas de remarketing para recuperar clientes a través de ADS. Para hablar de este tema tan apasionante, ya está listo el equipo de Planeta M de hoy: Julián Romero lleva en el mundo del marketing digital desde 2018 y como Media Buyer desde 2020. Tiene un equipo especializado en escalar tiendas online ecommerce con estrategias de marketing y publicidad. Lo podéis encontrar en soyjulianromero.com David Vega es project Manager Digital con más de 13 años de trayectoria diseñando y ejecutando estrategias integrales de crecimiento para pequeños y medianos negocios. Especializado en planificación estratégica, creación y optimización de funnels de venta y campañas de publicidad online, combina un enfoque analítico con una visión creativa para convertir tráfico en clientes y clientes en embajadores de marca, maximizando el retorno de cada inversión digital. Mario del Pozo trabaja en el departamento de Marketing de DonDominio en la gestión de colaboraciones y social media, además de moderar el podcast de Planeta M. Podéis ver las novedades de DonDominio en nuestras redes sociales con el usuario @dondominio y sobre el podcast en @PlanetaM7.

In today's rapidly evolving advertising landscape, the line between media buying and creative strategy is blurring—and agencies that adapt are thriving. On this episode of Marketing Mindset Podcast, Justin and Andrew Buckley from ATTN Agency unpack the critical shift from traditional media buying to data-driven creative strategy. Why successful creative strategists must master both analytics and imagination.How brands can effectively scale creative testing without losing their core messaging.The overlooked power of persona-driven marketing for sustainable growth.What future-focused agencies and brands need to do now to avoid being replaced by AI-driven platforms. We dive deep into:From Black Friday bugs to the future of AI-powered advertising, this episode explores actionable insights to keep you ahead of the curve.

Is traditional media dead? Not even close. In this episode, Stewart Gandolf and Charlie DeNatale, Media Buyer at Healthcare Success, discuss the resilience of traditional media and its evolving role in healthcare marketing.

En este episodio de PPC Cast, Luis explora cómo convertirse en un Media Buyer especializado en lanzamientos de infoproductos.Se habla de las diferencias entre trabajar con clientes de lanzamientos y clientes tradicionales, así como las fases del lanzamiento, los desafíos que enfrentan los Media Buyers y consejos prácticos para tener éxito en este campo.01:49 La especialización en Media Buying para lanzamientos04:11 Características y presiones del Media Buyer en lanzamientos09:49 Fases del lanzamiento de infoproductos16:14 Relación con otros roles en el equipo de lanzamiento17:10 Colaboración entre Diseñadores y Media Buyers19:04 Desafíos de un Media Buyer en Lanzamientos22:44 Cambios Constantes y Adaptación Rápida25:37 Importancia de las Creatividades y Audiencias29:25 Errores Comunes en Lanzamientos31:47 Negociación y Resultados en el Mundo del InfoproductoURL Episodio:  https://ppccast.com/podcast/232-como-ser-un-media-buyer-especializado-en-lanzamientos-e-infoproductosPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Welcome to another episode of How I Discovered My Gifts with yours truly, David D. Simons. I'm delighted and excited to have you tuning in to hear from today's guest, Tommie Powers, AKA Tommie Traffic.We're about to dive into the mind of a digital advertising legend who says, I definitely didn't know I was going to be this guy. That's for sure. But I always had ambition, right? Tommy is an entrepreneur, investor, and the ultimate YouTube ads authority with over 17 years of experience. Like yo, how many people you know have managed over nine figures? Thats rare. Hes the elite of the elite.In this conversation, Tommie breaks down how he discovered his most dominant giftpattern recognitionand used it to power through everything from heart failure to bankruptcy. If youre looking for raw, real-life inspiration on unlocking your own hidden abilities, you wont want to miss this. Lets jump in!

Welcome to another episode of How I Discovered My Gifts with yours truly, David D. Simons. I'm delighted and excited to have you tuning in to hear from today's guest, Tommie Powers, AKA Tommie Traffic.We're about to dive into the mind of a digital advertising legend who says, I definitely didn't know I was going to be this guy. That's for sure. But I always had ambition, right? Tommy is an entrepreneur, investor, and the ultimate YouTube ads authority with over 17 years of experience. Like yo, how many people you know have managed over nine figures? Thats rare. Hes the elite of the elite.In this conversation, Tommie breaks down how he discovered his most dominant giftpattern recognitionand used it to power through everything from heart failure to bankruptcy. If youre looking for raw, real-life inspiration on unlocking your own hidden abilities, you wont want to miss this. Lets jump in!

This comprehensive guide to legal TV ads breaks down exactly how top firms dominate their markets through broadcast television. From the science of media buying to performance tracking, Sarah reveals the strategies that turn TV campaigns into case-generating machines. As streaming reshapes how people watch, she shows why broadcast television remains essential for personal injury law firms and shares the tactics that maximize ROI. Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In this episode of Personal Injury Mastermind, Rankings VP of Media Sarah Parisi delivers the definitive guide to TV advertising for law firms - covering everything from rate negotiation to creative strategy. If you've ever wondered about the real cost of TV advertising, how to measure performance, or what makes campaigns succeed, this is your masterclass in traditional media. We discuss: Why daytime direct response ads deliver the highest ROI for law firms How to negotiate TV rates effectively (and what CPM should be your target) Strategic scheduling: optimal frequency and time slots for maximum impact The real cost of market entry in major DMAs Performance tracking systems that prove TV campaign effectiveness Creative strategies that build memorable brands Managing exclusivity and competitive separation in crowded markets When to avoid remnant inventory and why it can hurt your brand Guest Details Sarah Parisi is the VP of Media at Rankings.io, bringing 15 years of media buying expertise to help law firms build lasting brands. Her experience spans traditional and digital media, with a focus on data-driven campaign optimization for maximum ROI. Sarah Parisi: LinkedIn Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

Media Buyer müssen sich zu echten Marketingspezialisten entwickeln, die Strategie, Kreativität und Effizienz meisterhaft vereinen.

Media Buyer müssen sich zu echten Marketingspezialisten entwickeln, die Strategie, Kreativität und Effizienz meisterhaft vereinen.

Media Buyer müssen sich zu echten Marketingspezialisten entwickeln, die Strategie, Kreativität und Effizienz meisterhaft vereinen.

Si eres media buyer, el Black Friday no solo te afecta gestionando campañas de tus clientes, sino que tú también puedes sacar partido en tu negocio. Te hacemos algunas recomendaciones. 00:00 Intro00:11 Miscelanea01:22 Nuestra Semana10:31 PPCCast+13:12 Noticias de la Semana22:42 Tema del día01:01:40 Recomendaciones01:05:10 Canción PPCCastURL Episodio: https://ppccast.com/podcast/220-como-aprovechar-el-black-friday-siendo-media-buyerWeb: ppccast.comPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Bienvenidos y bienvenidas al episodio 211 de Planeta M by DonDominio. Hoy haremos tertulia para hablar sobre el poder del contenido, con estrategias de blogging, SEO, contenido en TikTok, Instagram.. Y muchas más! Para hablar de este tema tan apasionante hemos traído a 3 invitados de lujo: Julian Romero lleva en el mundo del marketing digital desde 2018 y como Media Buyer desde 2020. Tienes un equipo especializado en escalar tiendas online ecommerce con publicidad omnicanal en 6-9 meses. Lo podéis encontrar en julianromero.es. Matt Romero es consultor de SEO local y co fundador de Yinyang Academy, la primera academia de SEO local de habla hispana. En matiasromero.es puedes encontrar herramientas de SEO local y recursos útiles como el estudio sobre factores de posicionamiento local de 2023. Mario Del Pozo trabajo en el departamento de Marketing de DonDominio en la gestión de colaboraciones y social media, además de moderar el podcast de Planeta M. Podéis ver las novedades de DonDominio en nuestras redes sociales con el usuario @dondominio y sobre el podcast en @PlanetaM7.

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where Pilothouse's Adam and Zavire share essential marketing "don'ts" to help brands optimize their Q4 efforts and avoid costly pitfalls. With Q4's unique pressures on ad spend and competition, they outline common campaign missteps and how to stay agile in the high-stakes holiday season. Key Insights: Set Realistic Goals: Look at last year's data and set clear, achievable KPIs to stay grounded. Start Planning Early: Use Q2 and Q3 for testing so Q4 is for execution, not experimentation. Competitor Awareness: Monitor competitor strategies to avoid unnecessary cost hikes. Strategic Discounting: Skip discounts on best-sellers; maximize profit where it's impactful. Adapt Your Creative: Update ads to align with seasonal changes, even with minor tweaks, to boost engagement. Holistic Budgeting: Don't neglect the full funnel—retargeting and top-of-funnel investments lead to more sustainable results. Tune in to make sure you're prepared to dodge these Q4 missteps and optimize each dollar you spend this season. Timestamps: 00:00 - Intro & The Biggest Q4 Don'ts 02:10 - Importance of Realistic Goals 04:50 - Starting Early for Q4 Success 07:20 - Competitor Activity Awareness 10:15 - Budgeting Wisely for Increased CPMs 12:30 - Avoid Discounting Best Sellers 15:10 - Leveraging Urgency and Scarcity 18:25 - Don't Run Out of Stock 21:05 - Adapting Creative for the Season 23:45 - Recognizing Regional & Cultural Holidays 25:30 - Full-Funnel Strategy for Q4 27:00 - Avoid Excessive Testing During Q4 Hashtags: #Q4Marketing #HolidaySalesStrategy #MarketingDonts #DigitalAdvertising #Q4Tips #EcommerceGrowth #ConsumerInsights #MarketingStrategy #CompetitiveAnalysis #ConversionOptimization Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

MEET YOUR NEW MEDIA BUYER…(9:15)THIS IS JUST EMBARRASSING…(15:16)FOR LOCAL RADIO HOSTS AND PRODUCERS - THE HITS JUST KEEP ON COMING (3:49)Welcome to the only podcast/video blog that talks about all kinds of media…and the impact on local sales and management.  Two media execs, Jackson Weaver and Keith Samuels do this each Wednesday.  Produced by InTown Media we welcome comments at jackson@intownmedia.com  Website www.intownmedia.comMedia Insultant is produced each Wednesday as Jackson Dell Weaver & Keith Samuels offer comments, ideas and sometimes snarky comments about the current media landscape. They focus on radio and TV primarily - but also any media that is relevent or beneficial to media sales and management. Videos are under the Media Insultant Showcase on Vimeo. Comments are always welcome at jackson@intownmedia.com Thanks for listening!

“What do you think AI is going to be when it comes to marketing?” -Augusto Vilchez In this interview, Augusto Vilchez, Media Buyer at No Typical Moments, speaks with Andrew about AI's impact on media buying in 2023 and beyond while also diving into rises of new platforms like Snapchat, alternative strategies, and predictions for the future of VR advertising.   Website: https://notypicalmoments.com/ Facebook:  https://www.facebook.com/NTMoments LinkedIn: https://www.linkedin.com/in/augusto-vilchez-a73062216/ Instagram: https://www.instagram.com/notypicalmoments YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA

“What do you think AI is going to be when it comes to marketing?” -Augusto Vilchez In this interview, Augusto Vilchez, Media Buyer at No Typical Moments, speaks with Andrew about AI's impact on media buying in 2023 and beyond while also diving into rises of new platforms like Snapchat, alternative strategies, and predictions for the future of VR advertising.   Website: https://notypicalmoments.com/ Facebook:  https://www.facebook.com/NTMoments LinkedIn: https://www.linkedin.com/in/augusto-vilchez-a73062216/ Instagram: https://www.instagram.com/notypicalmoments YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Brett Turner discusses the importance of Conversion Rate Optimization (CRO) and how to approach it from a media buyer's perspective. He emphasizes the need for a strategic roadmap to test and optimize various elements of the conversion funnel, such as landing pages, product detail pages, and ad creatives. Brett also highlights the significance of considering audience segmentation and context when implementing CRO strategies. He shares insights on optimizing the cart and checkout experience on Shopify, including the use of cart sliders and dynamic upsells. Additionally, Brett introduces the concept of Headless Commerce and its potential for improving page speed and overall CRO performance. Takeaways Approach CRO from a media buyer's perspective by treating it like a media buying campaign and testing different elements of the conversion funnel. Consider audience segmentation and context when implementing CRO strategies to cater to the specific needs of different user segments. Optimize the cart and checkout experience on Shopify by using cart sliders, dynamic upsells, and one-page checkout. Explore the potential of Headless Commerce to improve page speed and overall CRO performance. Consistently test and optimize various elements of the conversion funnel to ensure continuous improvement and maximize conversions. Timestamps: 00:00:00 - Introduction to CRO in Media Buying Highlighting the importance of optimizing page experience for diverse traffic sources, especially on Facebook, and the impact of device compatibility on campaign success. 00:02:00 - Launching Successful Campaigns with Motion Exploration of Motion, a creative analytics platform, and its role in bridging the gap between media buyers and creative teams for crafting winning ads. 00:04:00 - The Media Buyer's Approach to CRO Brett discusses his transition from media buying to CRO, emphasizing the strategy behind testing and optimizing for different audience segments. 00:06:10 - Optimizing for Tablet Traffic The rising significance of tablet traffic in e-commerce and strategies for creating a tablet-friendly user experience to boost conversions. 00:08:20 - Shopify Cart and Checkout Optimization Discussion on the latest trends in Shopify's cart and checkout process, including one-page checkouts, dynamic upselling, and the impact of headless commerce on page speed and user experience. Hashtags: #CRO #MediaBuying #Ecommerce #ShopifyOptimization #DTCMarketing #FacebookAds #ConversionRateOptimization #HeadlessCommerce #DigitalMarketing #EcommerceSuccess Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Ever wondered how some media buyers turn modest budgets into seven-figure incomes? ► Education Resources- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup► Work with me directly - Disrupter Agency: https://bit.ly/DisrupterAgency- Book a Consulting Call: https://bit.ly/DisrupterConsulting► Connect With Me On Other Platforms- Twitter: https://twitter.com/CTtheDisrupter- Instagram: https://instagram.com/CTtheDisrupter- LinkedIn: https://www.linkedin.com/in/charleytichenoriv

Junto a Hugo López, tratamos de definir qué es un Super Media Buyer, una pregunta que nos ha llevado rondando en la cabeza desde el pasado PPCFest y que hoy intentamos definirla lo mejor posible.Web: ppccast.comPPCFest: ppcfest.comPPCCast+: academia.ppccast.comTocaremos temos cómo:Un Supermedia Buyer es un profesional que domina tanto la parte técnica como la creativa del Media Buying.Aunque la parte técnica sigue siendo importante, ha disminuido en importancia debido a la simplificación de las plataformas y el uso de herramientas de automatización.El equilibrio entre lo técnico y lo creativo depende del contexto y la plataforma en la que se trabaje.La delegación y el trabajo en equipo son habilidades clave para un Supermedia Buyer, ya que no es posible hacerlo todo por uno mismo. Trabajar con un equipo creativo competente es fundamental para el éxito de una estrategia publicitaria.Es importante probar diferentes herramientas y colaboradores para encontrar los más adecuados para cada proyecto.El copywriter juega un papel crucial en la conceptualización y ejecución de anuncios y landings.La satisfacción del cliente es fundamental para mantener una relación a largo plazo y lograr resultados exitosos.La medición y análisis de datos son fundamentales para optimizar las estrategias publicitarias y tomar decisiones informadas.Es importante utilizar herramientas externas y datos reales en proyectos con funnels largos.El lead scoring puede ser útil para tomar decisiones de optimización en una cuenta publicitaria.La metodología de testing y la comprensión de los diferentes tipos de funnels son fundamentales para el éxito en el marketing.La oferta es un elemento crucial en los embudos de venta, y es importante adaptar los funnels a cada sector específico. La combinación entre técnica y creatividad es fundamental en las campañas publicitarias.Es importante conocer la configuración técnica en plataformas como YouTube Ads para aprovechar al máximo las opciones disponibles.Es importante estar abierto a sorpresas en el rendimiento de las creatividades y probar diferentes formatos.El video es un formato poderoso para la captación de leads y puede tener un impacto cualificador en los usuarios.Existen formatos creativos sorprendentes que pueden generar buenos resultados en las campañas publicitarias.La optimización de lanzamientos y el conocimiento analítico son clave para mejorar los resultados de las campañas.Aprender a delegar es fundamental para crecer y disfrutar más del trabajo.Encontrar equipo en quien delegar puede ser más fácil a través del networking y la conexión con otras personas del sector.

Deuxième partie de notre épisode sur les Créatifs et la méthode PACTO.Au programme, on vous explique l'objectif #1 d'un Media Buyer sur Facebook Ads, comment trouver une bonne publicité Facebook, à quel moment savoir qu'on tient une bonne publicité Facebook et par la suite : prolonger son succès.Aussi, on vous donne quelques optimisations Facebook Ads qui concernent uniquement les créatifs et qui vous aideront à obtenir de meilleurs résultats par la suite.Bonne écoute !NOTE :J7 MediaSocial ScalingJ7 AcadémieComment scaler sur Facebook Ads ? Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

La promesse de No Pay No Play est la suivante : De 0 à 1000$/jour sur Facebook Ads.Pour répondre à cette stratégie, on fait appel à Carl Wybo, Media Buyer chez J7 Media !Carl vient nous donner ses meilleurs conseils pour faire passer un compte à 1000€ sur Facebook Ads.Bonne écoute !NOTE :J7 MediaSocial ScalingJ7 AcadémieComment scaler sur Facebook Ads ? Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Comme lors de son tour premier passage dans le podcast, Stéphanie Thiffault, experte Facebook Ads, ne ménage pas notre audience !Elle revient pour nous parler d'un compte client J7 Media avec lequel elle a travaillé d'arrache-pied afin de nous présenter ces chiffres :Ventes Q1 2023 VS 2022 : 356K VS 199KNet Profit Q1 2023 VS 2022: 75 344 € VS 38 000 €Investissement publicitaire: €115,887 VS €74,575.77+100% de bénéfice net, +78% de vente et un scale du compte Facebook Ads de +41 000$ sur la même période !Comment parvient-on à un tel résultat ? Quel est l'enjeu que rencontrait se compte avant de trouver Stéphanie ?Stéphanie nous explique tout dans cet épisode, extrêmement important pour tout Media Buyer. Car contrairement à ce qu'aurait fait beaucoup d'autres à sa place,Stéphanie a analysé le compte en profondeur et même le Shopify du client. Ainsi, elle a trouvé que toute la stratégie passée ne favorisait pas LA métrique la plus importante du compte : le profit net. Dès lors, elle se pose les questions suivantes :Quel KPIs sur Facebook me permet de générer un profit net positif ?Est-ce le CAC ou le ROAS qui est important ?Comment augmenter l'Average Order Value de 1$ peut faire toute la différence ?Contre toute attente, elle ira même jusqu'à diminuer le budget journalier du compte, afin de reconstruire sa structure avec des campagnes à fort retours sur investissement.Bonne écoute !NOTE :J7 MediaSocial SellingJ7 AcadémieComment scaler sur Facebook Ads ? Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Hablamos de uno de los temores de todo Media Buyer, qué hacer cuando las conversiones no llegan o desaparecen.0:00:00 Intro0:00:10 Miscelánea0:01:28 Nuestra Semana0:16:05 PPCCast+0:20:12 Noticias de la Semana0:28:47 Tema Principal1:02:25 Recomendaciones1:06:51 Canción PPCCastEpisodio: https://ppccast.com/podcast/169-que-hacer-cuando-no-llegan-las-conversionesWeb: ppccast.comPPCFest: ppcfest.comPPCCast+: academia.ppccast.comÚnete a nuestro Telegram: https://t.me/joinchat/AqQnCBJgzLXsVxmvwqlA5Q Propón tu idea para nuevos episodios: https://ppccast.com/proponer-idea/ Envíanos tus preguntas a: https://ppccast.com/preguntas/ Icons made by Freepik from www.flaticon.com

Pour réserver une session stratégique avec moi et parler de vos campagnes de publicité Facebook, c'est par ici : https://dhsdigital.eu/audit Pour ne pas manquer mes prochains contenus, retrouvez-moi sur :➡️ LinkedIn : https://www.linkedin.com/in/daniloduchesnes/➡️ Instagram : https://www.instagram.com/_danilodhs/➡️ Facebook : https://www.facebook.com/daniloduchesnes➡️ Newsletter : https://daniloduchesnes.com/newsletter 

También nosotros podemos aprovechar las ofertas de Black Friday para mejorar en nuestro trabajo. En este episodio os damos algunas recomendaciones0:00:00 Intro0:00:07 Miscelánea0:04:48 Nuestra Semana0:11:45 PPCCast+0:16:09 Noticias de la Semana0:25:18 Tema Principal0:58:48 Recomendaciones1:01:23 Canción PPCCastEpisodio: https://ppccast.com/podcast/168-que-comprar-en-black-friday-siendo-media-buyerWeb: ppccast.comPPCFest: ppcfest.comPPCCast+: academia.ppccast.comÚnete a nuestro Telegram: https://t.me/joinchat/AqQnCBJgzLXsVxmvwqlA5Q Propón tu idea para nuevos episodios: https://ppccast.com/proponer-idea/ Envíanos tus preguntas a: https://ppccast.com/preguntas/ Icons made by Freepik from www.flaticon.com

On reçoit Marion Tremblay, Media Buyer chez J7 Media, qui nous parle de sa dernière étude de cas avec un e-commerce.Toute la problématique réside dans l'attribution du compte qui, sans le savoir, se berçait de douces illusions.Bonne écoute !Pour nous proposer un sujet : Enquête No Pay No PlayNOTE :J7 MediaSocial SellingJ7 AcadémieFormation gratuit : Comment scaler sur Facebook Ads Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

La campagne de crowdfunding de Darmalia : https://fr.ulule.com/darmalia/Pour discuter avec Elisabetta : https://www.linkedin.com/in/elisabetta-speranza/-----Pour réserver une session stratégique avec moi et parler de vos campagnes de publicité Facebook, c'est par ici : https://dhsdigital.eu/audit Pour ne pas manquer mes prochains contenus, retrouvez-moi sur :➡️ LinkedIn : https://www.linkedin.com/in/daniloduchesnes/➡️ Instagram : https://www.instagram.com/_danilodhs/➡️ Facebook : https://www.facebook.com/daniloduchesnes➡️ Newsletter : https://daniloduchesnes.com/newsletter 

On vit une époque professionnelle absolument géniale car n'importe qui, avec une bonne volonté, peut se former sur des métiers du numérique et lancer son business avant même d'avoir le Bac. C'est pour cette raison qu'on voit de plus en plus de Media Buyer en Facebook Ads jeunes.Par contre, il y a une chose qui ne peut pas être acquise dans une formation en ligne, c'est l'expérience.Aujourd'hui, on reçoit Louis Daniel Binette, directeur de comptes Facebook Ads chez J7 media, qui nous donne tous ses conseils vis à vis du métier de Media Buyer Facebook Ads. En voici quelques-uns.1/ SANG FROIDLe Media Buyer doit avoir une capacité de recul importante, ne pas se laisser dominer par les émotions. Car ce sera un poids mort quand il s'agira d'augmenter les budgets de ses campagnes ou qu'il s'agira de prendre des décisions difficiles.2/ PROACTIVITÉVous êtes sur une plateforme qui peut faire passer votre campagne de « bonne » à « horrible » en quelques jours. Aviez-vous prévu cela ? Aviez-vous fait des tests au cas-où votre campagne nécessite des nouvelles pubs en urgence ?Les résultats peuvent toujours êtres challengés, encore faut-il le vouloir.3/ MÉTRIQUESDans votre carrière de Media Buyer, vous rencontrerez des clients ou des supérieurs qui ne comprennent pas les chiffres, qui vous pousseront dans des mauvaises directions et à la fin, peut importe ce que vous vous dites, les mauvais résultats seront de votre fait.Vous devez connaitre vos chiffres mieux que la personne que vous accompagnez, et surtout, être capable de l'expliquer de façon intelligible. Sans quoi ce sera case départ.Pour nous proposer un sujet : Enquête No Pay No PlayNOTE :J7 MediaSocial SellingJ7 AcadémieFormation gratuit : Comment scaler sur Facebook Ads Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Cette semaine, on parle d'un type de concours qu'on utilise en Facebook Ads afin de générer une base d'emails. Car en effet, les concours, poussés par Facebook Ads, sont un excellent moyen de gagner solidement en attention, mais avec celui-ci... ça sera amplement différent.Depuis un an déjà, on utilise un SAAS qui peut propulser votre concours à un tout autre niveau : Gagner des abonnées sur FB ou Instagram,Obtenir des avis Google,Visiter telle ou telle page produit,Obtenir + d'interaction sur le post du concours (ou un autre même),Créer une story sur la marque,Bref, de très nombreuses actions organiques qui vous serviront à bien des égards.Pour en parler, on reçoit l'un de nos Media Buyer, Carl Wybo, qui nous vient avec deux études de cas concrètes à ce sujet ! Pour nous proposer un sujet : Enquête No Pay No PlayNOTE :J7 MediaSocial SellingJ7 AcadémieFormation gratuit : Comment scaler sur Facebook Ads Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Come join us today as Jordan Swanson a leading media buyer shares with us the success he is having with the Yahoo DSP. Not sure what the Yahoo DSP is? Well let me tell it is one of the largest traffic sources available with a huge amount of first party data allowing you target in ways you never thought possible. Listen to find out how Yahoo might be the traffic source that takes your business to the next level.   Email Us - affiliated@clickbank.com

This week we are talking about why professional organizations are beneficial. Our guests today are Allison Herrera, Managing Director at Uptown Girl Media, the first woman-owned and Hispanic-owned local agency of its kind and President of American Marketing Association's New Orleans chapter as well as Rachel Smith, Media Buyer at Digital Remedy and President of AAF New Orleans. Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/

Reprendre un compte Facebook Ads est une épreuve, une épreuve que n'importe quel Media Buyer peut rencontrer lors de sa pratique. Un annonceur est insatisfait de la personne qui gère ses Facebook Ads à l'heure actuelle, souhaite changer et vous missionne pour transformer ses résultats. On peut penser que c'est facile, car le compte à un certain historique (le mieux étant d'avoir une année au moins), mais c'est tout le contraire.La reprise d'un compte impose plusieurs réalités : L'annonceur est impatient, il souhaite se sortir de la situation dans laquelle il est,Vous devez analyser de fond en combles les éléments déjà publiés et en tirer des leçons,Vos premières campagnes doivent rapidement trouver la bonne route pour satisfaire l'annonceur.Bref, les enjeux sont doubles !Mais quelle est la méthode que nos équipes utilisent pour reprendre un compte dont nous avons la charge à présent ?Arnaud Pinet, directeur de comptes chez J7 Media, prend le temps de nous l'expliquer grâce à des exemples concrets.Comment reprendre un compte Facebook Ads ? est un épisode pilier pour tous les Media Buyers actifs et en devenir.Bonne écoute !NOTE :J7 MediaSocial SellingJ7 AcadémieComment scaler sur Facebook Ads ?Arnaud Pinet Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Comme lors de son tour premier passage dans le podcast, Stéphanie Thiffault, experte Facebook Ads, ne ménage pas notre audience !Elle revient pour nous parler d'un compte client J7 Media avec lequel elle a travaillé d'arrache-pied afin de nous présenter ces chiffres : Ventes Q1 2023 VS 2022 : 356K VS 199KNet Profit Q1 2023 VS 2022: 75 344 € VS 38 000 €Investissement publicitaire: €115,887 VS €74,575.77+100% de bénéfice net, +78% de vente et un scale du compte Facebook Ads de +41 000$ sur la même période !Comment parvient-on à un tel résultat ? Quel est l'enjeu que rencontrait se compte avant de trouver Stéphanie ?Stéphanie nous explique tout dans cet épisode, extrêmement important pour tout Media Buyer. Car contrairement à ce qu'aurait fait beaucoup d'autres à sa place,Stéphanie a analysé le compte en profondeur et même le Shopify du client. Ainsi, elle a trouvé que toute la stratégie passée ne favorisait pas LA métrique la plus importante du compte : le profit net. Dès lors, elle se pose les questions suivantes : Quel KPIs sur Facebook me permet de générer un profit net positif ? Est-ce le CAC ou le ROAS qui est important ? Comment augmenter l'Average Order Value de 1$ peut faire toute la différence ? Contre toute attente, elle ira même jusqu'à diminuer le budget journalier du compte, afin de reconstruire sa structure avec des campagnes à fort retours sur investissement.Bonne écoute !NOTE :J7 MediaSocial SellingJ7 AcadémieComment scaler sur Facebook Ads ? Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

I'm excited to present this episode of the Employee to Entrepreneur podcast with Professor Charley T! Charley shares his rags to riches story with us about how he went from heroin addict to highly successful entrepreneur. You DEFINITELY don't want to miss his story of how he made the transition from employee to entrepreneur.Charley got started running facebook ads very early and how he teaches people social media marketing and how to be a facebook media buyer. Digital marketing is great way to start in entrepreneurship.I think it's important to point out that Charley was effectively able to create his own luck by taking massive action. There's a saying that luck is preparation meeting opportunity. You could even argue that success is when preparation meets opportunity.Professor Charley T also runs his own media buying agency with some very big name clients. He drops a nugget of wisdom or two about Facebook ads 2023. I even dabbled in and considered being a media buyer myself for a little while.One of my favorite parts of the episode is his epic rant on facebooks ads ROAS (return on ad spend).If you want to learn media buying from Professor Charley T be sure to check out his training program linked down below. FB ads aren't going away any time soon!https://www.disrupterschool.com/Newsletter: https://www.employee2entrepreneur.co Website: https://www.brendanryan.coTwitter: https://twitter.com/iambrendanryanInstagram: https://www.instagram.com/iambrendanryan/TikTok: https://www.tiktok.com/@iambrendanryanLinkedIn: https://www.linkedin.com/in/brendan-ryan-654608264Facebook: https://www.facebook.com/profile.php?id=100086011735800Affiliate links:A fantastic community of budding entrepreneurs that I endorse: Leveraged LifestyleStart your own podcast! I use Riverside.fm for my videos.

In this episode of Perpetual Traffic, Ralph and Kasim cover various aspects of online marketing. They discuss challenges in running A/B/O campaigns on Facebook, the benefits of campaign budget optimization for e-commerce brands, and the calculation of customer acquisition cost. They also explore the advantages of starting with Google Ads, understanding the competitive landscape, and how small businesses can succeed by niching down. Ralph and Kasim emphasize the importance of integrating different marketing channels and creating compelling content. They provide insights on finding the best feature and avatar through a shotgun approach and using paid traffic to amplify successful posts.In This Episode, You'll Learn:00:00:00 Perpetual Traffic Podcast: Tackling Current Problems in Marketing00:02:54 Media Buyer's Strategy for Running Multiple A/B/O Campaigns on Facebook00:05:30 Leveraging Campaign Budget Optimization for E-commerce Brands00:07:47 Exploring Media Buying and Common Challenges in Online Marketing00:11:15 Unlocking the Value of Customer Lifetime Worth in Acquisition Costs00:15:49 Calculating Customer Acquisition Costs through Online Traffic00:18:16 Analyzing Inefficiencies in Your Business Model for Growth00:21:38 Understanding the Competitive Landscape for Business Success00:25:11 Niche Down: Thriving as a Small Business in a Hypercompetitive Market00:28:04 Mastering High-Intent Keywords for Effective Marketing00:33:13 Crafting a Unique Selling Point in a Competitive MarketTool Mentioned:PT Episode 4835 STEPS to determine what your customer should costProfit Margin Math: A Visual ExplanationHow to Increase Your CAC & Make MORE MoneyTargeting Avatars in Your Digital MarketingLINKS AND RESOURCES:Perpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:CSO Link

On reçoit un expert Facebook Ads qui n'est autre que Carl Wybo, Media Buyer chez J7 Media pour une étude de cas autour d'un e-commerce devant restructurer l'entièreté de son compte.Un processus obligatoire, comme nous explique Carl pendant l'épisode, mais qui lui permettra de faire passer les dépenses de 24 000$ en Q1 2022... à +64 000$ pour 2023. Donc un scale de x3 sur le compte !Ce e-commerce est d'ailleurs entrain de faire grossir un monstre Facebook Ads grâce sa campagne Advantage + qui lui permet un scale sans pareil.Bref, une belle masterclass dans le domaine !NOTE :J7 MediaSocial SellingJ7 AcadémieCarl Wybo Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

On reçoit un nouveau membre de l'Académie : Edouard Vely, expert Facebook Ads et fondateur de We Love Digital.Edouard a un profil intéressant, car il a été des deux côtés de la barrière : agence comme annonceur. Ce qui lui a permis de comprendre qu'un bon Media Buyer, c'est quelqu'un qui n'hésite pas à sortir du Ads Manager de Meta pour avoir les "vrais chiffres".Dans cet entretien, on aborde ses tests, observations et ses conseils dans le domaine.Bonne écoute,NOTE :J7 MediaSocial SellingJ7 AcadémieEdouard Vely Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

On today's episode of Online Confidential, where I take you behind the scenes to talk about ‘secret ad manager' business, I have a revealing chat with the amazing Molly Pittman, CEO of Smart Marketer.    The day to day of an ad manager is typically spent weeding out what isn't working and figuring out how to improve clients' ad results.   If some days feel like you've been handed a loaded bucket of

“Take a look at your agency and if their tests keep losing and you're like ‘oh our current ad keeps performing better'…you should have a real hard conversation…[You're losing] every time they tested…”  Samir Balwani is a marketing thought leader, out-of-the-box thinker, and an intrinsic connector. As CEO and founder of QRY (pronounced “query”), Samir has built a world-class media agency of innovative thinkers and spirited doers who help brands think strategically about e-commerce growth and scale.  A true brand builder, Samir has over 15 years of professional experience as a marketing leader at American Express, StyleCaster, and Rogers & Cowan PMK (formerly PMK*BNC), to name a few.  His successes range from building and managing large scale media campaigns to creating tactical acquisition marketing strategies. Samir has lectured at Barnard College and the Fashion Institute of Technology. He's been quoted in Forbes, Wall Street Journal, Inc., and has written for Mashable.  Questions and topics we covered include: The common mistakes that hold back brands from scaling ad spend effectively. Why paid media budgets MUST include an allocation for brand awareness campaigns. How to approach ad testing and experimentation in a strategic way (don't use the “shotgun” approach). Why is high ROAS not always a good thing? Why is cash flow management the #1 killer for most e-commerce businesses?  How to incorporate unexpected events into media forecasting? How marketing attribution will cause the most challenges for brands in 2023.  And more! You can connect with Samir here: https://www.linkedin.com/in/samirbalwani/ Say hello via LinkedIn if you enjoyed listening to the podcast: www.linkedin.com/in/kennysoto  The article Samir mentioned, “THE FIVE STAGES OF DTC & E-COMMERCE ADVERTISING” - https://www.weareqry.com/insights/the-five-stages-of-e-commerce-advertising  And my favorite multi-touch attribution tool I've used to date is here (not a sponsored or affiliate link): https://www.attributionapp.com

Thomas had a decent life going for him, and then one day while playing rugby his lung collapsed. During his time recovering he reflected on his future and how precious and valuable his time is. Once he recovered he found himself dreading going to work and hating his job, and it was this that pushed him to try something new... Join ClickBank hosts Thomas McMahon and Kyle Kostechka as they dive into Thomas' story of trying and succeeding at affiliate marketing through Facebook. This was certainly not an overnight success and was full of trails, but in the end it was beyond worth it.

Bienvenue sur No Pay No Play, le podcast dédié à la publicité sur Facebook.On continue notre série d'interview autour de la J7 Académie, notre service pour Media Buyer en Facebook Ads.Dans cet épisode, on reçoit Ludovic Dauvergne, un expert Facebook Ads qui a une très forte expérience avec les coach & infopreneurs. Génération de lead, webinaire, challenge, réchauffement d'audiences, groupe Facebook, etc. On parle de tous les outils qu'un infopreneur peut utiliser en Facebook Ads pour améliorer ses résultats et ses ventes !NOTE :J7 MediaSocial SellingJ7 AcadémieLudovic Dauvergne Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

You may have seen a little video floating around the internet of Jen LeCompte, a Diamond level ClickBank super-affiliate. This time she's at the ClickBank HQ to share her tips, strategy, and mindset that got her to exceed $5M in revenue in one calendar year. Sit back and enjoy as ClickBank hosts Thomas and Kyle dig into Jen's story, what made her successful, and how you can succeed as well. Jen's Story - https://youtu.be/bkrZMtIua3Q

لمتابعتي على السوشيال ميديا, التعرف على الفاعليات المختلفة, الإنضمام لجروب خمسة بيزنس أو التواصل معي, رجاء الضغط على الرابط: https://l.khamsabusiness.com/links

Pitstop is presented by https://triplewhale.com/ (Triple Whale). Check out their new product, https://www.triplewhale.com/finhub (Fin Hub). Want more? https://www.triplewhale.com/blog/psychology-based-creative?gclid=Cj0KCQiAq7COBhC2ARIsANsPATFvLulk44tkz4QZj9L1bQLrEZbUBo9eQhI4GQOOt37RoTSYEGxmF-0aAvwxEALw_wcB (Sarah shares how buyer based Psychology- Based Creative is changing the DTC space.) In this episode your host Sarah Levinger breaks down key DTC trends from the perspective of a creative strategist along with Nicole, a seasoned ad buyer. Pitstop is hosted byhttps://mobile.twitter.com/sarahlevinger ( Sarah Levinger. Find her on Twitter), or get in touch at https://www.hgperformancecreative.com/ (HG Performance Creative). Mentioned in this episode: Triple Whale - Whale Mail

I guarantee you, this episode will blow your mind as it does mine. Testing your TikTok and Facebook ads creatives like an Elite Media Buyer is an episode you must not miss. Will Perry has tons of tips you thought you knew but did not. Level up your testing skills in 4 steps shared in this episode. In This Episode: [01:11] Will Perry on the show. [02:00] The goal of this episode. [03:00] Who is Will Perry? [13:21] Hiring a copywriter. [15:57] Where to get the best copywriters? [18:00] Importance of training. [20:08] What are Elite media buyers? [24:05] How to test your TikTok and FB ads creatives? [26:35] Ad variable isolation m method- tips and walkthrough [34:37] What does Will Perry's agency do? [38:25] First thing to do when engaging Reason Agency. Links and References: LinkedIn: https://www.linkedin.com/in/will-perry-4a483958/ Website: https://www.reasonagency.co/ Book References: Daring Greatly by Brene Brown Zen and Art of Happiness by Chris Prentiss Links and References: Wizards of Amazon: https://www.wizardsofecom.com/ Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/ Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/ Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/

Sarah Parisi has over a decade in media buying for mass torts and personal injury firms. The Director of National Marketing and Mass Tort Strategist has worked with Nashville-based Whitehardt to increase the bottom line of the largest legal empires in the country. I caught up with Sarah to discuss the fundamentals of media buying and what it takes to reach a qualified audience. We also cover the importance of renegotiating media buys and the future of data mining for a more accurate picture of campaign ROI. What's in This Episode? Who is Sarah Parisi? What was Sarah's trajectory from Media Buyer to mass tort strategist? What discrepancies should be looked for when media buying? What are the fundamentals of media buying for personal injury firms? Why adding a celebrity to ads may be a distraction. Why does broadcast have a stronger ROI than cable? How much should a PI firm think about investing to break into TV advertising?

Hey Performance Marketers, I'm still on a mission to obsess over the customer and make an impact on the lives of people who need help in this stuff. Last time we started talking about the process of evaluating media and determining if certain media buying campaign works for us. There was a lot of maths, and we'll continue the calculations today. Well, it's better to say that we'll be playing with numbers to figure out what's the most profitable for us. Don't you roll your eyes - numbers tell us everything. I just need several numbers to tell you what's going on in a business - don't need to look at its ad or landing page. And I want to teach you the power of data in a simplified way. I could be diving into these things for days. But I'm trying to keep it simple and share the essence of the business - to filter what's really important, so you don't have to waste time on the noise around the core metrics. So, let's dive into optimizing and scaling the business, some more mistakes people usually make when buying media, and a tip or two on how to take a calculated risk.Well, you better stick around!Key Takeaways:Numbers tell me everything (00:00)How does your audience want to consume your content? (02:54)Math is everywhere (04:55)Making less margin but more money (08:02)Increasing the amount of traffic but losing money (14:50)How to make more money on the backend (17:25)What can you afford per click to generate a lead (23:23)I just want to obsess over the customer (29:54)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on  Apple Podcasts!

“Give a person a fish, and you feed them for a day. Teach a person to fish, and you feed them for a lifetime.”Are you ready to learn how to fish? Because I'm ready to teach you how to find the fish so that you don't need me (or anybody else). It's the high-level framework, the strategy you can use no matter where you're buying media.Today, I'm going to take you through the process of evaluating media. I'll show you how to buy traffic and determine if it works for you. What I want you to understand is the concept of analyzing the traffic and how to best optimize what you're doing. Yes, it includes some math. When you're going into buying traffic, there are a lot of numbers - click rates, open rates, conversion rates… you can dive in the stats all day long and go after all these different numbers.But don't freak out - I've simplified the process so you can focus on just a few numbers that really matter. I've taken out all other noise from the equation, I promise! This is how my mind thinks about this.  So tune in for the first of two episodes and find out:- how to analyze data to see if your campaign is working or not - how to optimize and scale the business - what mistakes people usually make when buying mediaLet's dive in and catch some fish!Key Takeaways:Intro (00:00)Stop over-confusing things when evaluating traffic (02:41)Calculating revenue per impression (09:41)What is our cost to get that impression? (12:39)It's not always about the margin that you're making (17:29)How does Google make money? (21:29)How to scale the business? (29:59)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!