Podcasts about Database marketing

Welcome to the Commercial Real Estate Coach Podcast, where we bring you the tools, tactics, and insights to thrive in today's fast-moving property market. Whether you're a seasoned agent or building your presence, this show is your guide to greater success. In today's episode with John Highman, we're unpacking one of the most powerful—and often underused—resources in commercial real estate: your prospect list. This list isn't just a contact log; it's the engine behind your listings, deals, and client relationships. Also check out our article from our website, where you can print and retain the resource for reference in moving ahead. https://commercial-realestate-training.com/what-every-real-estate-agent-needs-to-know-about-improving-sales-results/ In any property market, you can do much more with your client and prospect contacts. It all comes down to you reaching out to people in a professional way that attracts their interests and focus when they get to commercial real estate challenges or opportunities. You could also say that it is about 'relevance' in the property market. Build your focus with people around contact activity and relevance as an agent. So, what is all this about today? I'll be sharing five high-impact strategies to help you create and manage a prospect list that delivers consistent, qualified opportunities. We'll talk about database growth, engaging with key investor types, connecting with business owners, dominating your local area, and building influence through digital marketing. If you're looking to sharpen your edge and build a strong pipeline for future business, you're in the right place. Let's dive in.

Learn from 7 Real Estate Team OS guests, host Ethan Beute, and other real estate pros at a free, 6-hour virtual event from the Real Estate Coaching Collective: https://myrecc.com/thelab-virtual-edition-registrationMost great agents and teams provide significant value to clients before and during a real estate transaction. But most aren't as systematic or successful after the transaction.Amy Stockberger solved this problem with margarita machines (among other tools and supplies!). In this conversation, Amy walks us through a system that serves your clients, vendors, local employers, and agents - all at the same time. She designed it to turn one client into five, transform her database into a "databank," and create “clients for life” (rather than “past clients”). The 20 agents with Amy Stockberger Real Estate each close an average of 20 units per year and have a seven-year average on the team. For years they've been the top team in their market, achieving a 10% market share (with a goal of 15%) in Sioux Falls, South Dakota.Watch or listen to this conversation with Amy Stockberger for insights into:- Operationalizing a service-first mindset- Doing 15-20 open houses per weekend on a diet of beef jerky, sunflower seeds, and Mountain Dew- Identifying a “major hole” in her team's business (and in the industry)- Knowing where your closings come from (link to free resource below!)- Developing the Lifetime Home Support system to serve clients for life- Logistics behind moving trucks, party supplies, and a tool shed your clients can book at any time (in a way that drives agent reviews, agent referrals, and vendor partnerships)- Tips for building, monetizing, and generating leads from your vendor program (they're at $3,500/year with about 100 vendors - DM her “Ethan” on Instagram for a guide)- Adjusting your business model toward a better exit planAt the end, learn about traveling to see the Red Sox, cutting down on color printing, and leveraging other people's audiences.Get the DataBANK Developer (including tips on vendor programs): - https://www.instagram.com/amystockberger/ (DM her the word “Ethan”)Get the Source Code System (to track ROI by lead source):  - https://adobe.ly/4efGkS1Amy Stockberger:- https://www.amystockberger.com/- https://lifetimehomesupport.com/Real Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamos- https://www.instagram.com/realestateteamos/

36 years in the Real Estate Business, over 2000 deals, 7 team members, looking to help others succeed in this business. [PARTNER WITH US] Get instant 1-on-1 access to over 26 of the top agents in the country to help scale your business.

  T.R. is a seasoned leader in the clean energy sector, bringing more than a decade of expertise in management and executive roles within the solar industry. He has guided both large and small solar companies, with a strong emphasis on sales, marketing, and finance, and played a key role in advancing solar lending in the Northeast. T.R. earned his MBA from the Maastricht School of Management in the Netherlands and was one of the first in the U.S. to achieve NABCEP Technical Sales certification, solidifying his standing as a pioneer in the solar industry.   ABCEP PV Technical Sales, Solar Power Financing, Solar Leasing, Residential Marketing and Sales, Database Marketing, Business Development. Major Account Relationship Management, selling IT Strategy and Management services, IT Consulting Sales   Specialties: Vendor selection, negotiation, benchmarking, industry analysis, opportunity planning, go-to-market strategy, and channel strategy   Show Highlights   The future of solar and storage, highlighting the concept of virtual power plants and the hurdles of battery deployment. The founding of Brooklyn Solarworks and the innovative solar canopy product for flat roofs in NYC. Solar and storage systems and exploring the Amicus Solar Cooperative for mission-driven initiatives. New York City solar incentives: Federal, state, and unique local incentives available. The need for innovative solutions, such as solar canopies, to address challenges with solar installations to comply with fire department regulations. The integration of solar and storage systems is expected to enhance energy resilience and reliability for homeowners and businesses. Virtual power plant concept for distributed energy resources. Challenges with battery deployments in NYC due to fire department restrictions.   “It's never too late! If you've got special skills and you can bring something to the table, there's definitely a place in solar renewables for you. Because this industry and this sort of general set of technologies is going to grow so fast in the next ten years because of things like the Inflation Reduction Act, climate change, energy prices, etc. There's going to be so much opportunity…so go for it, get your foot in the door, do whatever you have to do to just get some experience.”     Show Resource and Information Connect with Charlie Cichetti and GBES   GBES is excited our membership community is growing. Consider joining our membership community as members are given access to some of the guests on the podcasts that you can ask project questions. If you are preparing for an exam, there will be more assurance that you will pass your next exam, you will be given cliff notes if you are a member, and so much more. Go to to learn more about the 4 different levels of access to this one-of-a-kind career-advancing green building community!   If you truly enjoyed the show, don't forget to leave a positive rating and review on .  We have prepared more episodes for the upcoming weeks, so come by again next week! Thank you for tuning in to the !   Copyright © 2024 GBES

What's the preferred medium when it comes to business communications?  What's the top choice of advertisers when purchasing ads?  What do people readily give up as "currency" for accessing content, getting a discount coupoun, or entering a contest?   Email!  This episode focuses on why email is so pervasive and powerful, yet so overlooked by many in the business of marketing and advertising.  Curtis Barton, the executive in charge of strategy at Voice Media Group, agrees that an email address is valuable, but offers insights on how applying a little extra effort can make email addresses exponentially more valuable. Stay in the loop with all things Borrell when you join our Research Alert Lists.As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone discusses the importance of effective database marketing for loan officers. He emphasizes the significance of utilizing past customers, past leads, and personal connections in your database marketing strategy. Chris also introduces a new database marketing campaign within the Loan Officer CRM, designed to enhance communication with past clients and generate referrals. He highlights the Daily Success Plan and Mortgage Marketing Animals training as essential tools for loan officers to grow their businesses. Additionally, Chris touches on the PowerDialer feature in the Loan Officer CRM, which streamlines outreach to past customers and automates follow-up sequences. Don't miss out on this insightful episode and take your mortgage business to the next level with effective database marketing techniques. Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode, your host Chris Johnstone, and guest Rebecca Richardson talk about her journey as a loan officer, starting from her entry into the industry after buying her first house. She discusses her growth in the field, emphasizing the importance of building genuine relationships with referral partners like realtors and family law attorneys. She also delves into her use of social media, particularly video content, to connect with clients and provide valuable information. Additionally, She highlights the significance of purposeful communication and the use of AI tools to enhance customer interactions and streamline processes. Tune in to learn how Rebecca uses AI to enhance her communication, create engaging content, and provide exceptional customer service. Drop us a 5-star review on Apple podcast and be sure to subscribe for more amazing episodes!

Dive into the world of real estate marketing with Michael Montgomery and special guest Luke Acree, a database marketing expert and the force behind Reminder Media. In this episode, they explore the power of relationship-building and strategic marketing to propel your real estate business to new heights. Discover actionable insights and tips on leveraging your database, generating referrals, and creating a winning marketing mix that keeps you top-of-mind with your clients. Reach out to Luke https://www.instagram.com/lukeacree/ https://remindermedia.com/podcast/ Timestamps: 00:00 - Introduction to Database Marketing in Real Estate 01:16 - Building Your List: The Foundation of Database Marketing 02:17 - Tips for Engaging Your Database on Social Media 04:08 - The Art of Crafting Personalized Outreach 05:47 - Segmenting Your List for Targeted Marketing 07:03 - The Importance of Consistent Engagement 08:39 - Turning Followers into Leads: Social Media Strategies 10:12 - Navigating Referrals and Building Strong Relationships 11:22 - Overcoming the Fear of Rejection in Real Estate 13:28 - The Power of Asking for Referrals and Connections 15:19 - Events and Touchpoints: Keeping Your Database Engaged 17:17 - The Role of Quality Content in Social Media Marketing 19:46 - Allocating Your Marketing Budget Wisely 21:29 - Common Mistakes Real Estate Agents Make 23:45 - Embracing Vulnerability in Client Relationships 25:41 - Maximizing Touchpoints for Effective Marketing 27:17 - The Impact of Client Events on Lead Generation 29:35 - Leveraging Family Photo Events for Client Engagement 31:09 - Crafting an Effective Social Media Posting Strategy 33:02 - Utilizing DMs and Comments for Personalized Engagement 35:16 - The Importance of Public Accountability in Goal Setting 37:05 - Turning Social Media Followers into Real Estate Leads 39:24 - Balancing Your Marketing Efforts Across Different Channels 41:40 - The Myth of Not Needing to Ask for Referrals 43:48 - Making Genuine Connections Through Social Media 45:52 - Conclusion and Final Thoughts on Real Estate Marketing Success Agent 15-Day Free Challenge: https://courses.revrealestateschool.com/ Social Media: YouTube: https://www.youtube.com/c/RevRealEstateSchool  TikTok: https://www.tiktok.com/@revrealestateschool Instagram: https://www.instagram.com/revrealestateschool/ Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI and no cold calling, FSBOs, expireds, or online leads. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, SOI growth, social media, scripts, dialogues, habits, mindset, networking, and negotiation.

Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can't get another listing from a seller they just worked with.   It's true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.    In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.     In this episode, they discuss…  0:00 – The greatest opportunity for listings  2:51 – Quit the gratification addiction  7:30 – Prepare the value-ad  9:00 – Nurturing   12:20 – Being the knowledge broker  14:30 – Have an opinion  16:20 – ZMA vs. HVA   23:12 – All roads lead to the agent  26:30 – Takeaways  

Your database marketing plan shouldn't be the same as every other marketing plan in your playbook. These leads are special – potentially more valuable – and require a particular nuance that will spur them to refer and repeat business.   In this episode of This Week in Marketing, Jason Pantana will demystify a few unspoken rules or guidelines surrounding your database marketing plan for this year. You'll learn exactly what not to do and how to guide all your database marketing efforts in the right direction.   Before you do ANY kind of marketing to your database, this episode should be your first priority, so watch or listen now and form the basis of your database marketing plan!  

Max speaks with Chase Young, VP of Marketing - CRM & Database Marketing at Consumer Cellular. They discuss how Consumer Cellular differentiates itself in appealing to their 50+ demographic, why their monthly bill is a successful marketing channel, and how they rely on education at onboarding. They also talk about how channel aggregation tools are the next tech trend, and why sending communication that feels personal is better than "the right offer at the right time."   Topics discussed: How Consumer Cellular differentiates itself in how they appeal to their target audience in the 50+ demographic. Why one of the successful channels for Consumer Cellular is the physical bill they send out. The challenges to retaining customers, including poor cell service and lack of tech knowledge — which can be remedied with education. Advice for consumer marketers to try on different roles for more insight into other business units. How marketing tools are evolving to include more channel aggregation. Why "being personal is better than personalizing" and how we can't always rely on technology to "speak from the heart."

With fewer real estate transactions closing than in previous years, we don't have the luxury of missing any of them that otherwise should be ours. We must be sure that we capitalize on every real estate transaction within our reach. The first place we must start is within our own database. The way to do that is to be sure that our database is hearing from us and seeing us as, hands-down, the best choice. Here I interview Dan Demott, an esteemed real estate coach and the owner of the Home Source Team.Links:Full episode with video, audio, timestamps and full transcription—Explore past episodes: thinkbiggerre.com/podcast/Download The Ultimate Guide to 10X Your Referrals: guide.thinkbiggerRE.com/10xReferralsIf you enjoy the podcast, please leave us a short review on Apple Podcasts.  I love reading reviews and engaging with our community.Follow Justin:Instagram: instagram.com/justinstoddartFacebook: facebook.com/justincstoddartYouTube: YouTube.com/c/@ThinkBiggerRERateThisPodcast.com/thinkbigger

In this episode of Rethink Real Estate, host Ben Brady engages in a captivating conversation with Chris Cochran, the Director of Marketing at Harcourts Auctions. Together, they delve into the powerful strategies of database marketing and data enrichment within the real estate industry. With over a decade of experience in helping real estate agents, teams, and companies utilize data to enhance their marketing efforts, Chris brings a wealth of expertise to the table. During this episode, Chris shares valuable insights on leveraging data to target and engage prospects in a more personalized and effective manner. As he currently works on spreading awareness and initiating conversations with agents and sellers at Harcourts Auctions, Chris provides first-hand experience and up-to-date knowledge of what is working and what is not working in today's marketplace. If you're a real estate professional looking to unlock the potential of database marketing and data enrichment, this episode is a must-watch. Join Ben and Chris as they explore innovative strategies and discuss the evolving landscape of marketing in the real estate industry. Gain valuable insights and practical tips that can help you take your marketing efforts to the next level. Connect with Ben Brady: ↪️ https://www.instagram.com/_benbrady ↪️ https://www.linkedin.com/in/ben-brady-0b223517/ ↪️ https://www.facebook.com/Benbradyharcourts Connect with Harcourts Auctions: ↪️ https://www.harcourtsauctions.com ↪️ https://www.instagram.com/harcourtsauctions/ ↪️ https://www.facebook.com/HarcourtsAuctions ⚡️ Non Distressed Real Estate Auction Platform with a 90.3% successful sale rate helping agents and homeowners ensure they get the most money out of every marketplace: https://www.harcourtsauctions.com ⚡️FREE BUSINESS PLANNING TOOL: Download free 2023 real estate business planning tool here: https://info.harcourtsauctions.com/2023-real-estate-business-planning-tool ⚡️FREE AI ASSISTANT: Artificial Intelligence assistant designed with ChatGPT specifically to help real estate agents write property descriptions, social posts, and so much more: https://www.instantreassistant.com Subscribe to Rethink Real Estate & Harcourts Auctions Here: https://www.youtube.com/@harcourtsauctions LIKE, FOLLOW, and SHARE to help us continue to provide wonderful real estate insights and tips to our amazing community. New episodes of Rethink Real Estate Podcast are live every Monday and Friday with special bonus episodes on select Wednesdays. Thank you so much for listening and being apart of this amazing real estate industry!

In the final episode of season 3, I explore Hill's approach to Team Leadership as detailed in chapter 16 from the 9th edition of Peter G. Northouse's "Leadership: Theory and Practice." During the segment, I highlight connections to our class' definition of leadership, discuss the importance of a strong culture, provide an overview of the model, and conclude with strengths and criticisms of the model.   In the Living Leadership segment, I'm joined by Lindsay Lew, the Assistant Athletic Director for Digital and Database Marketing at the University of Colorado, Boulder. Lindsay and I have been friends for more than 20 years and it was a true joy to speak with her about leadership, culture, and teams.    She speaks with fondness of the lessons learned from her Trinity University Women's Soccer coaches and teammates; especially understanding that if you're not starting, it's up to you to figure out how to make a difference. Lindsay highlights that leaders are often interpreters and emphasizes that college and pro sports need those in leadership positions to be both empathetic and authentic. She recognizes that we must be willing to take risks to improve, but doing so requires an organizational culture where team members feel safe and where they can be their whole selves.    If you enjoyed the conversation and want to learn more about emotional intelligence and psychological safety, I encourage you to explore The Five Love Languages (https://en.wikipedia.org/wiki/The_Five_Love_Languages) and Adam Grant's concept of the Stay Interview (https://www.linkedin.com/posts/adammgrant_exit-interviews-are-too-late-to-start-the-activity-7022676093509738496-Yr4M/).

In this episode of The Loan Officer Wealth Podcast, we are joined by Jay Dunsing, President of Specialty Contact Databases and Mortgage Pro Resources. Jay has years of experience building customized databases for the purpose of business development and outreach and has joined me to provide you with the tips you need to take your database marketing to the next level.  

Welcome to episode 165 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Cassidy Lewis from Cooper Hurley Injury Lawyers to discuss database marketing; what it is and how you can use it in your law firm. Cassidy Lewis is the Chief Marketing Officer at Cooper Hurley Injury Lawyers where she has proudly led the firms branding, digital, and advertising efforts since 2017. Prior to Cooper Hurley Injury Lawyers she gained experience in several marketing roles that includes political campaign strategies, client services, sales, and owning her own marketing business. Lewis has both her bachelor's and master's degree in marketing along with several certifications. Outside of work she enjoys spending time with her husband, littles, and watching any history documentary.   What you'll learn about in this episode: Getting started with database marketing What database marketing is and how your firm can utilize it Mailings are NOT dead Using statics in your marketing to increase your case leads Opportunities that you may be missing  Resources:  www.cooperhurley.com https://www.facebook.com/VirginiaBeachinjurylawyer https://www.linkedin.com/in/cassidy-lewis-74822536/ Additional Links: PILMMA's Super Summit: https://www.pilmma.org/summit/ The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/ PILMMA's Free Resources: https://www.pilmma.org/resources/ PILMMA Join Page: https://www.pilmma.org/mastermind/

In this episode of The Loan Officer Wealth Podcast, we are joined by Emmanuel St-Germain, CEO of Choice Mortgage Group. Emmanuel explains a unique concept that his team uses to build value from referral partner relationships and how loan officers can recognize where their biggest value comes from.  

A real estate marketing database is a collection of information about potential clients and properties, used by real estate agents and companies to identify and target new leads, as well as manage and analyze their existing client base. The database typically includes information such as demographic data, property ownership history, and contact information, which is used to generate targeted marketing campaigns and increase the chances of closing sales. The goal of a real estate marketing database is to provide real estate professionals with the insights and information they need to effectively market their services, build relationships with clients, and drive sales growth.

A real estate marketing database is a collection of information about potential clients and properties, used by real estate agents and companies to identify and target new leads, as well as manage and analyze their existing client base. The database typically includes information such as demographic data, property ownership history, and contact information, which is used to generate targeted marketing campaigns and increase the chances of closing sales. The goal of a real estate marketing database is to provide real estate professionals with the insights and information they need to effectively market their services, build relationships with clients, and drive sales growth.

Diciannovesimo appuntamento per il nostro podcast. Ospite degli host Claudio Tonti e Giovanni Ciampaglia è Nicola Cardinali, giovane e appassionato Digital Strategist di Websolute. Con lui abbiamo cercato di affrontare un tema molto caldo e molto caro ad aziende e agenzie: l'impatto dell'attuale situazione sulle scelte di business. La situazione attuale: una crisi, ma di che tipo? Ci troviamo nel mezzo di una crisi molto particolare. Non è una crisi di domanda, bensì una crisi che coinvolge le aziende a livello produttivo. Molte, infatti, hanno tanti ordini, ma si trovano in difficoltà nella loro evasione. Analizzare e poi traslare, diversificare Guardare ai costi e prestare attenzione alle singole voci non significa solo tagliare, ma anche traslare, diversificare. Spostare budget da attività meno redditizie a quelle più redditizie. Utilizzare magari meno budget ma in maniera più focalizzata e precisa. Significa sperimentare, cambiare. Essere coraggiosi in un momento di crisi. Due modi per valorizzare gli investimenti È possibile agire a monte o a valle, ma una cosa è certa: in momenti difficili, ogni investimento va valorizzato. E lo si può fare attraverso due attività fondamentali per il futuro che hanno una parola in comune: ottimizzazione. • CRO, Conversion Rate Optimization: ha come focus l'ottimizzare il più possibile gli investimenti, portare l'utente a compiere le azioni che desideriamo compia nel nostro sito. • Database Marketing: ha come scopo l'ottimizzazione, ma a livello di database ovvero di scelta delle persone a cui comunicare il messaggio. La cura del mio pubblico Affrontare tempi incerti vuol dire capire quali sono le attività a maggior rendimento. E guardarsi dentro consiste anche nel coltivare il database dell'azienda, prendersi cura degli attuali clienti attraverso azioni che sostengono la relazione come, ad esempio, attività di fidelizzazione o promozioni esclusive. Cambiare paradigma è dunque essenziale: non vi è dubbio che sia molto meno faticoso essere rilevante per chi mi ha già scelto, lavorare con “le mie persone” a partire da temi condivisi. In un momento di crisi le persone hanno ancora più voglia di associarsi a brand che conoscono. È il momento giusto per puntare su una comunicazione di marca di alto valore, che permetta di stringere e fortificare la relazione. Tre assiomi, di cui uno fondamentale Secondo alcune ricerche che trattano il marketing in tempi di crisi, ci sono tre elementi che ricorrono spesso: • Per chi se lo può permettere, fare più comunicazione funziona perché gli spazi costano di meno. • L'empatia è un elemento importante. • In una situazione di crisi, c'è maggiore sensibilità alle offerte. Ipotizzare più scenari? È meglio Valutare e comprendere più scenari permette una visione più ampia. Le attività da considerare nel 2023 • Creare un Club, uno spazio digitale per unire azienda e persone. • Migliorare le performance, lavorare sui dati, in maniera puntuale e specifica. • Lavorare sulla SEO per un ottimizzazione e crescita a lungo termine. • Analizzare i dati, capirli, comprenderli e maneggiarli. L'argomento affrontato nel podcast è delicato e complesso. Hai domande o riflessioni che vuoi condividere con noi? Commenta il post o scrivici a podcast@websolute.it. Ti aspettiamo!

In this episode, Abbie Fink and Dr. Adrian McIntyre talk with Samantha Gulick, Director of Marketing for Harrah's Ak-Chin Casino. Sam is a proud graduate of Bellevue University where she earned a degree in business. She started her career with https://www.caesars.com/ (Caesars Entertainment) in June 2014 as the first Marketing Campaign Associate for Horseshoe Baltimore. She then became the Marketing Campaign Supervisor for Horseshoe Baltimore in July 2016. Sam was promoted to Marketing Campaign Manager for Harrah's North Kansas City in 2017 and then manager for both Harrah's and Horseshoe Council Bluffs. She joined Harrah's Ak-Chin as the Database Marketing & Advertising manager in October 2019 and is currently the Director of Marketing after her promotion in October 2021. When she's not busy working, Sam enjoys hiking and paddle boarding with her husband Ben and their two dogs Maya and Captain. If you enjoyed this episode, check out the https://www.prgnpodcast.com/ (PRGN Presents) podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the https://prgn.com/ (Public Relations Global Network), "the world's local public relations agency.” Additional Resources https://hmapr.com/what-should-you-look-for-in-a-public-relations-agency/ ("What Should You Look for in a Public Relations Agency?") by Alison Bailin https://hmapr.com/what-makes-a-good-client/ ("What Makes a Good Client?") by Abbie Fink https://hmapr.com/23818-2/ ("Celebrating a Diverse Client Roster as HMA Turns 40") by Abbie Fink https://hmapr.com/where-do-clients-come-from/ ("Where Do Clients Come From?") by Scott Hanson Need to hire a PR firm? We demystify the process and give you some helpful advice in Episode 19: https://copperstateofmind.show/episode/how-to-hire-public-relations-agency-phoenix-arizona ("How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors") Copper State of Mind is a project of https://hmapr.com/ (HMA Public Relations), a full-service public relations and marketing communications firm in Phoenix.   The show is recorded and produced in the studio of https://phx.fm/ (PHX.fm), the leading independent B2B podcast network in Arizona.

In today's episode of the podcast, Director of Operations at Live Unreal Companies, Taylor Kerrigan continues sharing the 5 essential aspects of an effective database marketing plan.    The whole goal of this plan is to stay top of mind with the people who already know, like or trust you, and being of contribution, which will make it easier to generate leads in this market.    In this part, Taylor shares in detail what you need to be doing with mail, email and client events. She'll also tell you what you need to say, and what you need to send at different points in the year.    You'll also learn; Email blasts that people will actually open  The quickest and cheapest way to double your database How to repurpose your content across platforms  The best times of the year to host client events  How to structure the letters you send to your database    Key Points  Out of your past client and sphere database, identify the top 10-20% and do something consistently to show them your appreciation. You can choose the criteria for who those top clients are - it could be who refers you the most, the clients with the largest sales, or the clients who have done the most deals with you. Never do a market update email, no one wants to open something that's really salesy. Your open rates are going to skyrocket when you start coming from contribution. Look for upcoming events in your market, and put that in your emails. Make sure whatever event you choose to do is one that allows clients to spend a good amount of time with you. A pie giveaway event will probably only get you 5 minutes tops - they'll pick up the pie and drive away. You want to host something they can spend up to 90 minutes at. 

In today's episode of the podcast, Director of Operations at Live Unreal Companies, Taylor Kerrigan is going to share the 4 essential aspects of effective database marketing we've been implementing in our own real estate business, plus a surprise bonus 5th component.    In this highly competitive market where buyers and sellers are hard to come by and the cost of generating and converting leads is outrageous, our best bet is investing in the relationships we already have, and making sure we stay top of mind with them.    You'll learn how to stay in front of people, exactly what we need to say, and all the channels we need to be investing time and effort in if we want to have an easier time converting more business this year.    We also discussed; How to track your past clients effectively  Why we need two have two different databases  How we went from generating 17% to 52% from our database  What we need to be doing and saying on social media to nurture our databases   Key Points  1. In a market like the one we're in right now, buyers and sellers are hard to come by and there's more competition, and the cost of buyer leads is outrageous, your best opportunity is converting a client through your database.    2. We call our clients twice a year to invite them to our events, but holidays are also important. Thanksgiving is a great time to reach out to them because it's the kickoff of the holiday season. They're going to be around family and friends and the topic of real estate will likely come up.    3. There are many ways we can use social media to add value to our exchange database including; Creating a Very Important Client group  Paying attention to what they're doing to send them relevant gifts  Market updates  Using it as a referral platform for contractors and vendors homeowners need  Getting known in your community group 

This episode features an interview with Robert Brown, the Senior Director of Research for the Venture Forward Initiative at GoDaddy. This is his 13th year at GoDaddy, having started as Director of Database Marketing. Prior to GoDaddy, Robert served as Director of Pulte Homes for 9 years. On this episode, Robert talks about tiering data for smarter decisioning, developing intrinsic motivation in employees, and being a successful steward of data and insights.Quotes*”It's very important as a manager to be invested in the career of the people I'm managing. To have these extended one-on-one conversations with people that are on my teams. And not just during review cycles but along the way. What's working well for them? What are their aspirations? How can I be different in terms of the way that I'm engaging with them? What do they need more of, or less of, from me? And I found that that first builds a lot of loyalty, but it's also just made me a better manager.”*”You have to give people an opportunity to fail or succeed in a safe environment. Start with a smaller group. Don't put them in front of the CEO the first time. Don't put them on the big stage. Give them those moments in smaller increments, smaller doses with a more comfortable audience for them to practice and learn and give them that feedback.'”*”I personally had a lot of managers who haven't given me a lot of feedback along the way. And it feels comfortable, but it doesn't make you better. And so how you frame that critique of course matters. But that it's even delivered is a big part of growing people and making them more expert in what they're trying to do. And telling them, ‘That's one way to do it. Here's a different way to potentially do it where I've found some success,' without bashing somebody over the head and saying, ‘Here's the way I want you to follow this template.' To me, that doesn't teach people. That just turns them into automatons or robots, of following somebody else's dictate or even personal style.”*”Step back and try not to control the individual. Just give them a broad target. Say, ‘Here's the goal,' and let them have some creativity. Let them do some experimentation within that broad framework of the outcome you're trying to get to.”Time Stamps*[6:26] How GoDaddy uses data to shift the global economy*[6:51] What is Venture Forward?*[12:34] How does Venture Forward work?*[15:31] Stitching together data to influence policy makers*[19:21] Branching into the UK*[21:59] GoDaddy's journey to becoming data-driven*[30:57] How Robert Brown leads high performance teams*[48:25] The importance of experimentation to progressLinksConnect with Robert on LinkedInCheck out GoDaddy.comConnect with Rob on LinkedInFollow Rob on TwitterThanks to our friendsTruth Be Known is brought to you by Talend, a leader in data integration and data integrity, enabling every company to find clarity amidst the chaos. Talend Data Fabric brings together in a single platform all the necessary capabilities that ensure enterprise data is complete, clean, compliant, and readily available to everyone who needs it throughout the organization. Learn more at Talend.com

In today's episode of the podcast, we're picking up from where we left off last week - talking about the key skills an agent needs to thrive in today's real estate landscape.    Previously, we talked about social media and digital marketing, and today we're going to conclude that, and then talk about database marketing strategies, and how to build a personality-driven, prospecting-based and marketing-enhanced lead generation strategy.    Jeff will share all the key pieces agents need to be focused on and optimize to get more business, and create a huge pipeline of business for years to come.    We also discussed; How much time we should dedicate to our social media marketing  The 4 databases every agent needs to have in 2022 + 1 bonus database we can leverage to add more deals  How to run a referral campaign to past clients    Quotes  Make a decision going forward to have a personality driven, prospecting-based and marketing-enhanced lead generation strategy. -Jeff Glover    Key Points  1. Google screened ads are now appearing ahead of PPC ads in the Google search, and by putting a bit of money behind these ads, you can generate some of the highest quality leads right now because you know that they are highly motivated to hire an agent.  2. The people in our databases are being bombarded by so many other options, and we should be concerned about the loyalty of the consumers in your database. We have to assume that we're going to lose people from our database, so whatever plan we put in place has to add new people while also retaining the people we can keep.   3. If you live in a market people frequently move to, it's worth considering building up your agent referral network. Instead of clamoring for referrals in Facebook groups, connect with agents in other markets and add value to them. Treat agent referrals like a marketing channel in its own right. 

We all know there's plenty of adults in our communities looking to continue their educations, but how do you find them? On this episode of the Community College Marketing Master Class Podcast, Interact CEO Dr. Pam Cox-Otto is joined by CollegeAPP CEO Jack MacKenzie and Kate Kirkpatick, Director of Marketing and Communications at Truckee Meadows Community College. Jack and Kate break down how they used the CollegeAPP database to discover their audiences and better inform their marketing plan.  

During this incredible interview we chat with Marvin Rosenberg.   In this episode you get to learn: How to leverage your Past Client Database & ways to build and maintain strong client relationships (Database Marketing). Best ways to get new Realtor Partners for your business. Effective processes & systems that can help you bring in more sales. And much much more! To get notified when we drop a new episode every Friday head on over to iTunes and subscribe. While your there please leave us a 5 star review and be entered to win a $100 Amazon gift card! If you are ready to take your mortgage business to the next level visit www.loanofficerwealth.com to get the incredible free bonuses that we are offering as a thank you for listening to the show! #MortgageMarketing #LoanOfficers #MortgageOfficers 

For those of us who have spent years curating our databases, we're sitting on absolute GOLDMINES. The question is, why are so few of us tapping into them?   Why is it that so many agents are more comfortable making cold calls to absolute strangers than to the people who already know, like and trust us?   In this episode, we're diving deep into mining our databases and capitalizing off of the connections we've already made.    Three Things You'll Learn in This Episode    How to strike up a conversation with old contacts Is it possible (and advisable!) to reconnect with the people in our spheres if we haven't touched base with them for years?    What NOT to do when reaching out to our spheres Is there anything we want to avoid entirely when it comes to communicating with our databases?   The FORD framework for effective reconnections How can we guarantee a successful conversation with the people in our databases?

In my 33rd and final episode of Season 1, I speak to: Leandro Rocha de Andrade - Senior VP, Chief Data & Analytics Officer no Banco de Crédito del Peru Iván Herrero Bartolomé - Chief Data Officer at Grupo Intercorp, and Erick Jaramillo - Director, Head of Digital Data & Analytics Scotiabank Peru We talk about: 1) Introductions and backgrounds. 2) Data challenges in the LATAM Region. 3) What type of CDO is required in the LATAM Region - Unicorn or Change. 4) The CDO Trap. 5) Why business ownership is key to driving revenues through data. 6) The first principles of data ideation. 7) High expectations of the CDO and why a data strategy is key to driving value. 8) How to get the board, c-suite adn the operations teams to understand the impact that data has on the culture of the organisation. 9) How to create a common language to drive transformation. 10) How to create and measure monetisation activities. 11) How to ensure analytical debt is reduced. 12) How to manage complexity across a large group of companies. Iván Herrero Bartolomé is the Chief Data Officer at Grupo Intercorp. He has more than 20 years' experience in Executive positions and is now responsible for the data strategy across the group (+30 companies in finance, retail, education, and healthcare). Ivan is the co-founder of CDO Latam. Leandro Rocha de Andrade is the Senior VP, Chief Data & Analytics Officer no Banco de Crédito del Peru BCP. He has more than 20 years' experience in Executive positions related to Database Marketing, Advanced Analytics, AI, CRM and Business Intelligence, impacting the bottom-line delivering solutions based on customer experience/demands, for consumer and corporate segments. Leandro is a Board Member of CDO Latam. Erick Jaramillo is the Director, Head of Digital Data & Analytics and has nearly 20 years of professional experience in the financial industry, leading teams, helping to solve business challenges through the use of disruptive technologies, innovation, data, and analytics. About Samir: Samir is a data strategy and analytics leader, CEO and Founder of datazuum. He has a history of helping data executives and leaders craft and execute their data strategies. His passion for data strategy led him to launch the Data Strategy & Analytics Coaching Programme, and is host of the Data Strategy Show. After a career in both private and public sectors Samir launched the datazuum brand in 2012, with a view to working with executives to deliver data strategy at a time when data was not seen as a business asset. Today datazuum delivers projects across both private and public sectors including: Charities, Financial Services (Banking & Insurance), Government, Housing & Construction, Law Enforcement, Logistics, Media & Publishing, Outsourcing, Postal, Retail, Telecoms, Transport and Utilities. Samir has 20 years of international experience across Europe, North America, and Africa. He is a regular speaker at international conferences, coach / mentor, a charity fundraiser, and youth champion for Working Knowledge - supporting young people to achieve their personal and career goals in life. Samir lives in London with his wife and daughter. Contact: samir@datazuum.com

The better quality database marketing you have the more repeat and referral business you generate. Imagine if you were able to grow the size of your database by just 5 people a day. You would be able to add over 1000 people a year and over the course of five years, you will have a pretty nice size database. Now, imagine that you were consistent in building a relationship with your database and you start converting just a 1% return, which way below industry standards, you would be closing at least 1 new deal every single week. In this episode Frank shares with you exactly how to do that and more. Enjoy.

Today we are joined by Ryan Wiley, a broker based in Toronto and CEO of TheVIPClub.io. Ryan will be bringing us through the 5 mistakes brokers make when marketing to their database and the 3 things you can do to bring in a lead within 24 hours. [2:53] Can you tell us about yourself? I’ve been a broker for approximately 12 years. 7 or 8 years ago, my business plateaued, and I realized I wasn’t spending enough time or energy on my database. I connected with Scott, who owned The VIP Club at the time, and the business grew 40% year over year. I purchased The VIP Club around a year ago and realized my passion for marketing. [4:06] How many emails do you send out a month? Between 80,000 and 90,000. It’s always growing. I created a fake email address and joined 100 brokers’ lists to learn about the competition. [5:25] Let’s go through the 5 mistakes brokers make when marketing to their database. What is the first mistake you see? Not having a list/database. Not updating or being consistent with their lists. There are simple steps you can take to automate the process. [7:30] What’s the second mistake? Constantly marketing about interest rates. If you are hitting people over the head with rates, what’s the first conversation they are going to want to have? It confuses them when you try and explain rates aren’t the most important thing. It sets you up for future failure and comes across as inauthentic. [10:13] What’s the third mistake? Not having calls to action. Putting information out there with no engagement. It’s as simple as putting a calendar link in an email or asking a question. It’s about creating connection. [12:38] What’s the fourth mistake? Not connecting with clients. Making it all about you and your business. It should be about what you can do for them. It starts with a question. In The VIP Club, we do contests where you have to answer a question to win. Choose strategic questions and look for opportunities in the responses. You aren’t trying to reach your whole database, just a section that you can go deeper with. [18:08] What is the fifth and final mistake you see brokers making? Putting out generic content. The content isn’t relevant or has no personality. Sign up for other brokers’ lists and look at what they are putting out. [20:30] What are the 3 things brokers can do to bring in a lead within 24 hours? These things are simple and cost no money. Ask those strategic questions. Try business related questions to start. Currently, there are rate specials so let your list know there’s opportunity for them to save money. Put together a blurb and send it out. Put a call to action at the end. Build a case study. Explain how you have helped a certain type of client out in the past. Send it out, explain it and give a call to action. It will resonate with some of your list. [25:42] Any final thoughts? These are simple things. We can go into deeper strategies on another episode. The energy you put into this can be repurposed in many different ways.   Contact Ryan here: https://thevipclub.io and ryan@thevipclub.io Contact Scott here: scott@ilovemortgagebrokering.com If you’re interested in becoming a deal creator, visit https://www.10loansamonth.com/call/ to find out more.

Rob Anspach interviews Parthiv Shah on how to take large data-sets and sliced them in to smaller data segments so the marketer (copywriter, designer, content creator) can create marketing assets that would resonate with the audience. The post Ep 103- Database Marketing first appeared on Rob Anspach's E-Heroes.

For our seventeenth episode, we turn our attention to Analytics and how analysts & their leaders can succeed in their careers. On this episode, I am joined by Harry Wilkes, Head of Customer Analytics for RELX. During our chat we discuss his current role and career path, including the value of commercial focussed Database Marketing or lead generation roles. We review both technical and softer skills that can help leaders effectively manage their teams and analysts develop the skills they need. Out chat also includes lessons learnt from the book that Harry recommended in this blog post. Harry shares his own experience and what is working for him and his team in their global consulting role supporting a wide range of businesses. A fascinating new perspective on common challenges. I hope you enjoy it as much as I enjoyed catching up with Harry.

In today’s technology-filled world, we are surrounded by data, which influences to how we make decisions in our day-to-day lives. When it comes to running our dealerships, our databases could hold the key to improved marketing strategies that could better the customer experience.

Podcast ini membicarakan mengenai Database Marketing dan bagaimana menentukan strategi lewat pengumpulan Database. Enjoy!

If you have a large database of prospects; are you managing your list properly in order to target relevent content to specific segments that drive more quality leads?  My guest today is one of the most influential B2B marketers in the country, Ruth Stevens.  Together we discuss the importance of a clean database, how to segment your database for marketing outreach. A review of 3rd party data sources, intent marketing options, and general database marketing best practices. Ruth Stevens consults on customer acquisition and retention, specializing in business-to-business markets. She also teaches marketing at business schools in the U.S. and abroad.  Crain's BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.  Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results.  Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Her website is RuthStevens.com I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.

Do you use your personal Facebook page to market your sphere of influence? Did you know that only 1 in 5 of your contacts will see any given post? But don t give up on the platform just yet. You can reach the majority of your database on a regular basis by creating a dedicated Facebook […] The post How to Use Facebook Groups to Market Your Database with Jen Burns appeared first on Real Estate Marketing Dude.

Do you use your personal Facebook page to market your sphere of influence? Did you know that only 1 in 5 of your contacts will see any given post? But don t give up on the platform just yet. You can reach the majority of your database on a regular basis by creating a dedicated Facebook […] The post How to Use Facebook Groups to Market Your Database with Jen Burns appeared first on Real Estate Marketing Dude.

Join me, AJ Powers, AKA The Empowered Broker as I interview The Legion of Loan Officers Founder, Nick Carpenter. Nick is a United States Air Force Veteran and has been working in real estate since 2005. The Legion of Loan Officers offers hands on training for smart Loan Officers. They focus on growing and scaling our client's mortgage business up to 10 or more loyal referral partners by mastering the Learn, Do, Teach model. Tune in as we discuss Database Marketing in 2020. As always, we wrap up with our guest's Top 3 Tips for success both in life and business.

Penemuan Fosbury Flop di Olimpiade 1968 di Mexico membuktikan bahwa inovasi bisa datang dari integrasi antara disiplin ilmu lain dengan olahraga. Demikian juga dengan Marketing, Inovasi akan muncul ketika kita berusaha belajar dari disiplin ilmu yang lain dan mengintegrasikannya ke dalam Marketing. Follow Linkedin saya : Husin Wijaya IG : Husinw

On this episode Cody Martens joins Jason Frazier to talk about why the BEST thing top agents do to build a successful business is to focus on marketing to their database. Cody shares his tips and tricks for effective database marketing along with helping new agents start off on the right foot.

Because lead capture is the heartbeat of your exhibition, in episode 15 we asked industry expert Pete Gillett to share his enthusiasm for automated lead capture, management systems and its associated technology. Pete has been a  Pioneer in Database Marketing since the late '70s and was part of the team that launched the world's first web-based CRM system for Lucent Technologies in 1997 and then launched the first CRM applications for iPad in 2010. Pete's other achievements include: Innovations across industries mixing business with sport. Founded Personal Public Address Ltd., which set-up Radio Wimbledon, Radio Silverstone and Radio Le Mans, all of which continue today. Winner of British Plastic Federation's Award for Design and Innovation. Finalist in BBC Tomorrow's World's Prince of Wales Competition for Industrial Design & Production Thank you for listening, don't forget subscribe to future Episodes so as not to miss out on more hints and tips and if you find our podcasts useful please like and share with your peers and via your social media platforms.

Peter Gillett, Founder and CEO of Zuant discusses his professional journey, from being a mechanical engineer to the CEO of a mobile lead data capture company. He talks about his experiences and what gave rise to the idea of Zuant. Peter discusses various aspects related to B2B marketing and sales in this episode, with a key focus on lead data management. Key takeaway from Peter: GDPR isn’t necessarily a bad thing for the B2B marketplace. Its actually a good thing! Catch the whole episode to know why he said that. About Zuant: Zuant is a platform made for B2B marketing and sales teams with the aim of streamlining the process of mobile lead data capture. Top ten takeaways from the episode: “Some of the basic things in B2B marketing and sales still remain the same despite rapidly changing trends.” “Database marketing is especially useful in B2B marketing.” “Getting constant feedback from my clients is always valuable, I always try to join in on client or sales calls as a result.” “For salespeople, having an easy to use platform that can be used on-the-go is important. That’s what Zuant helps with!” “I don’t think many people talk about having easy to use platforms that can help when they are in the field or on-the-go.” “ABM is great obviously. In B2C its easier to apply. In B2B, it gets a little complicated. Knowing where to find data about your target’s preferences is important here.” “Large companies like Verizon have applied Zuant’s technology to pull data together in a consistent way.” “Technology if applied correctly can be a good approach to use to achieve marketing and sales goals.” “Process flow from web to inside sales is crucial for B2B marketing and sales.” “Build your customer journey based on how you would like to be treated.” About the podcast Sunny Side Up is a series of 15-minute podcasts. Leaders and innovators share what they’ve learned in the B2B tech sector on topics related to marketing, product management, sales, and leadership.

Database Marketing, questo sconosciuto!"The Money is in the list" dicono gli americaniCreare, curare e gestire e sfruttare questo patrimonio di informazioni è alla portata di tutti ma spesso è un elemento trascurato.Il gestionale immobiliare ricopre un ruolo fondamentale nella gestione di questo processo che ha delle potenzialità enormi.Il gestionale immobiliare è molto di più che un semplice archivio di schede immobile da pubblicare sul proprio sito e sui portali immobiliari.

Database Marketing, questo sconosciuto!"The Money is in the list" dicono gli americaniCreare, curare e gestire e sfruttare questo patrimonio di informazioni è alla portata di tutti ma spesso è un elemento trascurato.Il gestionale immobiliare ricopre un ruolo fondamentale nella gestione di questo processo che ha delle potenzialità enormi.Il gestionale immobiliare è molto di più che un semplice archivio di schede immobile da pubblicare sul proprio sito e sui portali immobiliari.

Now that we’ve talked about why databases are becoming more important, and how we make sure the audience doesn’t filter us out, what are the 3 keys to building trust? How do we insert the tags into the conversations we have with prospects? Why should our communication be about them and not about us? On this episode, we continue the conversation with Dobbin Buck about the importance of building a database and segmenting it with relevant triggers.      If we come from a place of deep servitude to our audience, the energy that emanates from us through all our content is going to come through as some level of authenticity. -Dobbin Buck   Want to Know Where Greg Harrelson Gets His DATA? Click here:https://www.colerealtyresource.com/landing/realestatesalessolutions/   Takeaways + Tactics We have to use triggers that will stimulate the consumer emotionally, because that will get them to engage with us. In our communication, we have to be thinking of them not what we’re going to get from them. Authenticity is charisma, and charisma become entertainment. The consumer is in control of the information they want to consume. They have the keys to the opt-in and they can tune us out if we’re not relevant to them. By sending them relevant, micro-content we’re creating a gravitational pull towards us. But a key piece is making sure we’re making the content about them and that we’re always authentic. For consumers not to block us out, they have to feel that we resonate with them and the essence of how we’re coming across has to be on point.     Guest Bio- Dobbin Buck is the co-owner and Senior VP of business development of GetUWired. To Dobbin, it's all about the GetUWired mission: to make web marketing a friendly and accessible business development resource for all business owners. GetUWired is a full-service Internet marketing firm housing all the skill sets business owners need to fulfill their online marketing dreams. Connect with Dobbin https://www.linkedin.com/in/dobbin-buck-3454a012/ or go to https://www.getuwired.com/ for more information.

Databases are going to become even more important as a result of the current trends going on in real estate. What are some of the shifts that are driving this new development? How do databases offer us a huge advantage to connect with people and build trust with them? Why is trust going to be more important over the next 5-10 years in turning a database into a community? On this episode, co-founder of GetUWired, Dobbin Buck, joins us to talk about why databases are the new community and how to connect with them.   Want to Know Where Greg Harrelson Gets His DATA? Click here:https://www.colerealtyresource.com/landing/realestatesalessolutions/   Takeaways + Tactics With so much technology, people now want the freedom to disconnect. As consumers figure out how to disconnect from us, we’re only going to be left with those that trust us. The conversation consumers want to have is at a very micro-level, specific to their localities and interests. When we have a database and we’re connected to it, we’re able to build big data that goes deeper than any other data company.   Consumers are interested in micro-content— the kind of content that connects with their specific needs, location and interests. People are going to choose agents who make them feel like they are part of a tribe, and that comes from trust. For us to gain people’s trust, we have connect with them on a deeper level by using intimate data points to communicate. When we gain their trust, we gain their attention. If we’re not building or growing our databases, we could find ourselves locked out of deals.   Guest Bio- Dobbin Buck is the co-owner and Senior VP of business development of GetUWired. To Dobbin, it's all about the GetUWired mission: to make web marketing a friendly and accessible business development resource for all business owners. GetUWired is a full-service Internet marketing firm housing all the skill sets business owners need to fulfill their online marketing dreams. Connect with Dobbin https://www.linkedin.com/in/dobbin-buck-3454a012/ or go to https://www.getuwired.com/ for more information.

As Director of Demand Gen and Database Marketing, Dart Bebel II was tasked with consolidating and scaling data for Turnkey Vacation Rentals. After a yearlong effort, his team took four disparate marketing automation platforms and created one organized Oracle Eloqua instance with micro-focused data for targeted customer outreach. Find out more about their journey toward fully understanding their audience and finding clarity in their marketing efforts.

Conversation with Aaron Beitler, AVP Business Analytics, Database Marketing at AT&T, a subject matter expert in Addressable TV.

Today, I am interviewing Frank Klesitz, the CEO of Vyral Marketing. This is a company focused on helping professionals and small business owners increase referrals and sales using their existing – keyword 'existing', customer database.   Frank and his team know that your customer list is losing roughly 10% of its value every month through natural decay if you do nothing. Their video marketing strategy can turn those numbers around and help you get more juice out of what you already have instead of throwing marketing dollars at new leads. Today we're going to be talking all about database marketing, which is really content marketing pointed at a specific list of the contacts that you already have. Frank covers the fundamentals, shares his strategy to 10x your results, and even writes an engagement email on the spot for a property management firm.

On this week's episode Sean chats about the evolution of database marketing with Spencer Horner, Senior Manager, Database Marketing from LA Galaxy.  Full show notes - https://sportsgeekhq.com/podcast/spencer-horner-la-galaxy/

It's the return of Reach! We've been away, but we're coming back stronger than ever. In this episode, William talks to Garrett Jackson about some new Google Local Search changes that you'll want to know about. Later, Kirstin Moran shares some tips for dealing with slow periods in your patient flow. And finally, we speak to Ali Anderson of Amdahl Hearing about how their practice uses Facebook Live to engage with patients. This show is sponsored by: Audigy helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! http://www.audigygroup.com/events/guest-summits/ Audigy's Marketing Shared Services functions much like an advertising agency—graphic designers, copywriters, editors, content strategists, media buyers, and digital marketing specialists all working together to build and execute a complete marketing strategy for your practice. Learn more about how Audigy helps drive new patients to your hearing health practice. http://www.audigygroup.com/work/marketing

Database marketing means an end to the quiet nights of the week in your Restaurant.  Whether it is email marketing, SMS, or even direct mail, a Database creates a huge advantage for your Restaurant.  It will even increase the value of your Restaurant when you want to sell it.  We will cover what a database is, how to create and grow one and some of the ways you can use it to increase profitability in your Restaurant.  Discover how successful Restaurateurs use their database every week to grow their business, more importantly we've got a great way to do Database marketing whenyou don't have a database.

In diesem Podcast unterhalte ich mich mit Herrn Carsten Kraus. Er ist Gründer und Geschäftsführer von Omikron und Fact-Finder (einer der Marktführer in Deutschland im Bereich Data Warehouse, Database Marketing und Such-Technologie) Genießen Sie auch wieder diese Folge, die wieder vollgepackt ist mit Inspiration und vielen praktischen Hinweisen und Anregungen. Viel Spaß bei diesem Gespräch mit Herrn Carsten Kraus   [powerpress]   KONTAKTDATEN VON HERRN CARSTEN KRAUS: 1) WEBSEITE   INTERNET-RESOURCE/HILFSMITTEL: 1) WIKIPEDIA 2) LUMOSITY (Gehirntraining, das Spaß macht) 3) SLEEPCYCLE (App, um besser morgens aufzuwachen)   BUCHEMPFEHLUNGEN: Escape Velocity: Free Your Company's Future from the Pull of the Past von Geoffrey A. Moore (Englisch)

Finding the right question is more important than chasing the right answer For almost two decades, brothers Jeffrey and Bryan Eisenberg have been recognized by their peers as authorities in marketing optimization, analytics, and customer-experience design. While deeply grateful for their success, they remained unfulfilled by unanswered questions. The two most common troubling questions asked by executives and entrepreneurs were, “What is the secret to selling more?” and “Why doesn’t my team get it?” What is the Buyer Legends Process? Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer. This process aligns strategy to brand story to the buyer’s actual experience on their customer journey. These easy-to-tell stories reveal the opportunities and gaps in the customer’s experience versus the current marketing & sales process. These legends communicate the brand’s story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom. Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line.

Mike’s evolution into the tech space all started with a Tandy TSR-80 that he first played with until becoming bored and then tearing it apart- while scratching up his mother’s countertop. From there, it was all downhill; Visual Basic apps, basic tech support, outside service tech, Perl/PHP/MySQL programming, database engineering, remote system administration, discovered online marketing, technical backend for large scale online marketing efforts, process optimization, technical ninja for online marketing processes. Mike just also happens to be a Rocket Scientist. Mike received a degree in Engineering Physics from Embry Riddle in 2004. Even though Mike is a marketing ninja, he also has a passion for going to space! More importantly, he wants to build a summer home on Mars and drink Pan-Galatic Gargleblasters with the coolest cats on Betelgeuse.

The ultimate objective of database marketing is to increase marketing efficiency.  On this broadcast, our special guest, Brent Emler of Velma.com shared ideas on how to take intelligent marketing actions that concentrate on those customers that are most likely to respond to the marketing campaign instead of wasting money on unprofitable or uninterested customers, marketing budgets can be spent where they matter the most.  Created BY mortgage professional FOR mortgage professionals, Lykken on Lending is a weekly 60-minute radio program hosted by mortgage veteran, David Lykken. Joining the program each week is Alice Alvey providing a LEGISLATIVE UPDATE, Joe Farr with a MARKET UPDATE, Andy Schell (a/k/a "The Profit Doctor") providing valuable info on FINANCIAL MANAGEMENT and TONY GARRITANO providing a TECHNOLOGY UPDATE. The ultimate objective of database marketing is to increase marketing efficiency.  On this broadcast, our special guest, Brent Emler of Velma.com shared ideas on how to take intelligent marketing actions that concentrate on those customers that are most likely to respond to the marketing campaign instead of wasting money on unprofitable or uninterested customers, marketing budgets can be spent where they matter the most.  Created BY mortgage professional FOR mortgage professionals, Lykken on Lending is a weekly 60-minute radio program hosted by mortgage veteran, David Lykken. Joining the program each week is Alice Alvey providing a LEGISLATIVE UPDATE, Joe Farr with a MARKET UPDATE, Andy Schell (a/k/a "The Profit Doctor") providing valuable info on FINANCIAL MANAGEMENT and TONY GARRITANO providing a TECHNOLOGY UPDATE.

The ultimate objective of database marketing is to increase marketing efficiency.  On this broadcast, our special guest, Brent Emler of Velma.com shared ideas on how to take intelligent marketing actions that concentrate on those customers that are most likely to respond to the marketing campaign instead of wasting money on unprofitable or uninterested customers, marketing budgets can be spent where they matter the most.  Created BY mortgage professional FOR mortgage professionals, Lykken on Lending is a weekly 60-minute radio program hosted by mortgage veteran, David Lykken. Joining the program each week is Alice Alvey providing a LEGISLATIVE UPDATE, Joe Farr with a MARKET UPDATE, Andy Schell (a/k/a "The Profit Doctor") providing valuable info on FINANCIAL MANAGEMENT and TONY GARRITANO providing a TECHNOLOGY UPDATE.

Trish Mahon, President of Outsource Marketing Group, Inc.is my guest.website:http://www.omg-usa.com/aboutus.html,  http://www.prweb.com/releases/2011/11/prweb8983733.htm,  http://www.prleap.com/pr/183591/,  Trish has been creating effective, results-driven Direct Response Marketing programs for over 15 years. She has worked in-house for HSN Direct, Guthy-Renker, The Franklin Mint, Kent & Spiegel, Tristar Products, Sears Home Central, and Quantum Television. Trish has served as a member of the ERA, the DMA, ASI and been a contributor to Electronic Retailer Magazine as well as a speaker at the Response TV Expo. Mahon has years of Front-End Product and Infomercial Development experience on such milestone DRTV products as AmazeRX, OMEGAXL, AbFlex, Fitness Flyer, Power Rider, Turbo Glider, PAAWS, and Ab Rocker. She also has the in-depth knowledge and tools necessary to craft powerful Back-End programs for lucrative Fitness, Health and Wellness, Beauty, and Weight Loss Database Marketing campaigns. Aware of the DRTV industry's glaring need for quality Multi-Channel know-how, effective Continuity Development, and high cash-flow Database Marketing techniques, she created Outsource Direct Marketing Group in 1999. OMG is a full-service DR agency, with a multi-vehicle approach to maximizing product and campaign revenues. OMG is always on the cutting-edge of new ways to reach the consumer and fully exploit every consumer contact.

My guest on Tuesday May 19th is Michael Morin. Michael is Vice-President, Director of Client Services and a partner in The Yaffe Group, a multi-disciplinary advertising house with locations in Michigan, Texas and Arizona. Michael’s credentials include over 20 years of agency/marketing experience working with clients in healthcare, government, gaming, retail, financial services, automotive aftermarket and startup companies. His understanding of how to motivate consumers to action in an ever changing dynamic marketplace led him to develop Yaffe Direct, a proprietary database marketing system which, even in this market, has continued to produce outstanding results for his clients. Michael is a graduate of the University of Detroit, and is an active participant in charitable causes in the area including serving on the Executive Board of the Detroit Area Council Boy Scouts of America, a volunteer at Lighthouse of Oakland County where he served as President of the Board in 2004, and a Board Member of Great Lakes Chamber Music Festival.

My guest on Tuesday May 19th is Michael Morin. Michael is Vice-President, Director of Client Services and a partner in The Yaffe Group, a multi-disciplinary advertising house with locations in Michigan, Texas and Arizona. Michael’s credentials include over 20 years of agency/marketing experience working with clients in healthcare, government, gaming, retail, financial services, automotive aftermarket and startup companies. His understanding of how to motivate consumers to action in an ever changing dynamic marketplace led him to develop Yaffe Direct, a proprietary database marketing system which, even in this market, has continued to produce outstanding results for his clients. Michael is a graduate of the University of Detroit, and is an active participant in charitable causes in the area including serving on the Executive Board of the Detroit Area Council Boy Scouts of America, a volunteer at Lighthouse of Oakland County where he served as President of the Board in 2004, and a Board Member of Great Lakes Chamber Music Festival.