Podcasts about senior digital marketing manager

Social media is all about experimentation, but how do you know what actually works?In this episode, Jasmine Deo, Senior Digital Marketing Manager at Grant Thornton Australia, joins us Behind the Post to share how her team uses A/B testing to improve social performance by 1% every week – small changes that lead to big results over time.Jasmine walks us through how her team plans and executes A/B tests, from brainstorming sessions to analyzing the data. She shares real-life experiments they've conducted, including how a simple color change on a CTA button led to higher engagement.She also dives into how algorithm shifts impact testing strategies, why testing small tweaks can be just as powerful as large-scale changes, and how brands can balance experimentation with maintaining a strong brand identity.Hot Topics:How to structure A/B tests for better resultsReal examples of small changes that made a big differenceWhat the 1% challenge is and how it builds long-term successHow to adjust testing strategies as platform algorithms change

Send us a textIn this episode of the Marketing Freaks podcast, Jon sits down with Kate Neuens, Senior Digital Marketing Manager at Frontegg, to explore the complexities of B2B marketing in businesses with long sales cycles.Jon & Kate discuss the challenges of aligning marketing and sales, the impact of different lead generation channels, and practical strategies for overcoming pipeline stagnation. Kate shares her experience in optimising demand generation, leveraging data to improve decision-making, and implementing automation to streamline processes. Key Takeaways:Learn how to improve communication, collaboration, and shared accountability for pipeline success.Discover how to keep prospects engaged and moving through the funnel with targeted content and automation.Understand how these elements work together to fuel demand generation and long-term growth.Gain insight into how different lead sources impact conversion rates and how to align expectations with reality.Explore ways to use data and automation to prioritise high-value leads and improve efficiency.

Grace and Alvina continue their "publishing curriculum" series and welcome special guest Savannah Kennelly, Senior Digital Marketing Manager at LBYR. They discuss everything from how she got her start in publishing, what digital marketing actually means, and tips for authors about social media, including some of the specific challenges of marketing middle grade books. She also reveals how long it takes her to film and post a video, and whether she's ever been recognized in public for being the face of LBYR's YA social media platform, THENOVL!  For the Fortune Cookie segment, they talk about what they've been eating lately.  See complete show notes at www.bookfriendsforever.com. Click here to become a Patreon member: https://www.patreon.com/Bookfriendsforever1. See info about Grace Lin's books here: gracelin.com. Follow us in Instagram: https://www.instagram.com/bookfriendsforever_podcast/ Follow LBYR's social media platforms: https://www.instagram.com/thenovl/ https://www.instagram.com/littlebrownyoungreaders/

Animal activists have demanded that Farrow & Ball should change its paint colour names to make them “vegan-friendly”.Peta asked the high-end decorating brand to “update” the names of colours that it said “normalise exploiting animals”. The paint maker is well known for its original and eccentric names, such as Dead Salmon and Smoked Trout.What do you think?Andrea is joined by Margarita Sachkova, PETA's Senior Digital Marketing Manager and more to discuss.Image: Farrow & Ball

In this episode of Marketing vs The World, we're joined by Marius Tudor, Senior Digital Marketing Manager at National Express, to discuss one of the hottest topics in the digital marketing world: Google's Search Generative Experience (SGE).We dive into whether SGE could signal the end of traditional search engines and what this means for marketers. But that's not all—we also tackle the critical issue of financial literacy and why it's something everyone should learn, preferably in school.Meet Marius Tudor: From Advanced Mathematics to Digital MarketingMarius Tudor's journey is as unique as it is inspiring. With a background in advanced mathematics, computer science, and English from Romania, Marius' analytical and problem-solving skills laid the foundation for his career in digital and performance marketing.Currently leading the digital marketing efforts at National Express, Marius oversees SEO, affiliates, and paid search strategies. His transition from a highly technical background to a creative yet data-driven role in digital marketing is a testament to the versatility and breadth of the marketing field.Google's Search Generative Experience (SGE): What Is It and Why It MattersGoogle's Search Generative Experience (SGE) is the latest evolution in search technology, promising to change how users interact with search engines. Unlike traditional search results, SGE provides AI-generated, ChatGPT-like answers directly on the search engine results page (SERP). This could significantly impact how users find and engage with content.Marius explains that while SGE is still in its infancy, its potential to disrupt organic search is substantial. "Google has always focused on improving user experience, and SGE is the next step in that journey," Marius says. However, he cautions marketers to stay alert, as SGE could shift the balance of power in search results, particularly affecting organic search.How SGE Could Impact Organic Search and Content CreationOne of the key concerns with SGE is its potential to diminish the importance of organic search by providing answers directly on the SERP, potentially reducing the need for users to click through to content creators' websites. Marius and Abbie discuss the implications of this, particularly for content creators who rely on organic traffic.Abbie points out that while SGE might currently highlight subpar content, there's hope that as the technology matures, Google will refine its algorithms to prioritise high-quality, non-AI-generated content. "Just stick with good practices and quality content creation, and you'll come out on top," she advises.The Role of Brand Investment in a Post-SGE WorldMarius emphasises the importance of brand investment as a strategy to weather the changes that SGE might bring. "Investing in your brand and creating strong brand affinity with your audience is crucial. If people are specifically searching for your brand, you're in a strong position regardless of algorithm changes," he explains.In a world where Google's AI might dominate search results, having a recognizable and trusted brand could be more important than ever.Professional Takeaways: Integrating Channels for Maximum ImpactWhen asked about the performance of different marketing channels in the wake of SGE, Marius highlights the importance of an integrated approach. By ensuring that SEO, PPC, and affiliate marketing work together, businesses can maximise their reach and effectiveness."Getting these channels to work together is key," Marius explains, noting that a holistic strategy will likely yield the best results in an ever-changing digital landscape.Financial Literacy: Why It Should Be Taught in SchoolsShifting gears from the professional to the personal, Marius shares...

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Patric Stox, our panel of experts delve deep into the world of SEO analytics, sharing valuable insights on the challenges and solutions surrounding Google Analytics 4 (GA4) and the future of data-driven decision-making. If you're keen to learn more about using data to get the best results from your digital marketing campaigns, this episode is for you.In this episode:11:41 GA4's improved UI and data collection framework - why it's better for event-based tracking.25:00 How analytics data should influence strategy.40:34 Why it's important to differentiate objectives for user personas and tie metrics to strategy. Client understanding is key.41:29 KPI's evolve over time – why you need to distinguish between channel and business metrics.53:13 AI is improving rapidly, doubling in capability every year – what this means for how we work in the future. Resources mentioned:https://developers.google.com/analytics/devguides/collection/ga4https://www.heap.io/ More about our panellists: Patrick Stox – https://www.linkedin.com/in/patrickstox/Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. Patrick is an organizer for the Raleigh SEO Meetup and helped define the role of Search Marketing Strategist for the US Department of Labor. Anna Rowlinson – https://www.linkedin.com/in/anna-rowlinson/Anna is a Senior Digital Marketing Manager with a background in data-driven marketing in the consumer market and extensive knowledge in leveraging a consumer data platform for optimising marketing activities. Gareth Beck – https://www.linkedin.com/in/garethb/Gareth is a digital marketeer with 20yrs experience optimising and analysing websites. He works with charities to understand the effectiveness of their digital marketing strategies.Natasha Burtenshaw-deVries - https://www.linkedin.com/in/natashaburtenshawdevries/Natasha is the Associate Director of Organic Growth at Flywheel Digital, overseeing holistic SEO strategies for digital-first brands across North America. To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In der 126. Episode des 121STUNDENtalks tauchen wir ein in das Thema Full-Funnel-Strategie bei LinkedIn. Gemeinsam mit unserem Gast Patrick Füngerlings, Senior Digital Marketing Manager bei eMinded, beleuchten wir die effektivsten Ansätze für deine Marketingstrategie auf LinkedIn.

Welcome back to another episode of the Tech On Toast podcast, where we dive deep into the world of hospitality tech to uncover how it can simplify your business operations and drive growth. In today's episode, we had the pleasure of hosting two industry experts: Gemma Barter, the Senior Digital Marketing Manager at Honest Burgers Ltd, and Matt Ford, the Business Development Director for Krowd. Key Discussion Points:

Selbstvermarktung ist in der Musikbranche heute entscheidender denn je. Wir haben mehr Tools zur Verfügung als je zuvor – von Instagram über TikTok bis hin zu Facebook und YouTube. Doch gleichzeitig ist die Konkurrenz größer als je zuvor, mit über 100.000 Songs, die täglich auf Plattformen wie Spotify und Apple Music hochgeladen werden. In meiner aktuellen Podcast-Folge hatte ich das Vergnügen, Raphael Seehon als Gast zu begrüßen – einen ausgewiesenen Experten im Musikmarketing. Mit 15 Jahren Erfahrung als freischaffender Musiker und weiteren 6 Jahren als Senior Digital Marketing Manager bei Sony Music Deutschland bringt Raphael umfassende Einblicke in die Welt der Selbstvermarktung mit. Sein wegweisendes Projekt "unlabel" unterstützt Künstlerinnen und Künstler dabei, ihr eigenes Wachstum selbst in die Hand zu nehmen. MUGENT: https://www.mugent.com Unlabel Music: https://www.unlabel-music.de

What's up folks, today we're joined by Ryan Gunn, Director of Demand Gen & Marketing Ops at Aptitude 8.Summary: HubSpot is not just a user-friendly CRM but also a forward-looking tool in the rapidly evolving world of AI and martech. While it's not a substitute for a dedicated data warehouse for complex queries, it serves well as a real-time connector to other systems via CRM cards. Gaining practical skills from HubSpot's developer portal is critical—certifications alone won't cut it. If keeping up with martech changes overwhelms your in-house team, specialized consultancies offer a reservoir of constantly updated expertise. Sound documentation serves as the bedrock of your internal processes, setting you up for long-term success. Don't just read about it; listen to the podcast episode for deep, actionable insights into leveraging HubSpot for AI integration and data quality.About Ryan Ryan started his career by getting his feet wet freelancing in design and social media projects He took on the role of Inbound Marketing Account Exec at Boyle public affairs where he got to wear a bunch of different marketing hats, including his first taste of Hubspot He later became Senior Digital Marketing Manager at WealthForge, a fintech company where he owned marketing automation and lead gen Ryan the took on the challenge of Head of Marketing at Array, an event technology startup where he built their marketing department from the ground up in two years Today, Ryan works at Aptitude 8, an Elite HubSpot partner consultancy where he started in a client facing consulting role helping clients with big hairy migration projects like migrating Marketo and Pardot into Hubspot and marketing attribution projects Today he's Aptitude 8's Director of Demand Gen and MOPs responsible for growing the consultancy's services business and brand awareness HubSpot's Emerging AI Landscape and Market AdoptionWe started by asking Ryan about his experience with HubSpot's new AI tools and their current usage in the market, he offered a comprehensive view. HubSpot is rolling out two significant tools: Content Assistant and ChatSpot. Content Assistant serves as an internal ChatGPT, letting users draft blog posts or emails directly within HubSpot's interface. ChatSpot, while more complex, operates as an external system linked to your CRM data, generating reports through natural language prompts.However, these tools are still in the nascent stage. Ryan revealed that the implementation rate is relatively low at this point. Despite the curiosity among clients to explore these features, the tools haven't fully integrated into business processes yet. But don't let that deter you; HubSpot is ahead of the curve in the AI game. According to Ryan, HubSpot has already laid out a roadmap for AI-based tools that will extend far beyond just Content Assistant and ChatSpot. We're talking about reporting assistants, automation assistants, and even an AI-powered website builder.This isn't a mere extension of existing features; it's a reimagination of what a CRM can be. HubSpot is not stopping at providing the basic CRM tools; they're layering AI functionalities on top, touching every aspect of their platform. While current adoption may be slow, Ryan sees this as an indicator of an inevitable, transformative change in how businesses will interact with CRMs.Key Takeaway: The adoption rate of HubSpot's new AI tools may be in its infancy, but that's more a function of market readiness than a comment on the tools' potential. With an expansive AI roadmap, HubSpot is setting the stage for a future where AI isn't just an add-on; it's intrinsic to the CRM experience. It's worth keeping an eye on HubSpot's next moves, as they'll likely set the pace for the industry.The AI Integration Dilemma for Emerging Tech FoundersWhen Ryan was asked about the hesitation some tech founders have regarding AI integration into their products, his stance was unequivocal: it's early days, but progress is rapid. A mere six months ago, AI was barely a blip on most of our work radars. Now, it's becoming integral. Founders find themselves at a crossroads, forced to make a pivotal decision. Either integrate AI into their software or offer the option to connect their software with AI tools via third-party platforms like Zapier.But this isn't a decision to make lightly. According to Ryan, it boils down to whether the company aims to be a comprehensive platform or a specialized point solution. Opting for the latter means the pressure is on to excel in that niche. If they don't, larger platforms like HubSpot are poised to scoop up those features, layer AI functionalities over them, and package it as a part of their already established CRM systems. These integrated solutions may not be better, but they offer convenience by residing in an ecosystem clients are already invested in.So what's the crux of the issue? To integrate or not isn't just a technical decision; it's a strategic one that could define a company's future. Choose to stay specialized, and you need to be the best in that realm to stay relevant. Integrate AI, and you may not outshine the giants, but you become a part of a broader, rapidly evolving landscape.Key Takeaway: Hesitation to integrate AI into your product could lead to missed opportunities. You're choosing between being a specialist in a niche or part of a wider, faster-evolving tech ecosystem. Each has its merits, but understand this: indecision is a decision in itself, and the pace of AI development waits for no one.The Vital Role of Data Structure in AI AdoptionWhen Ryan was asked about the practicalities of implementing AI tools in CRM systems like HubSpot, he was quick to pinpoint the critical role of data structure. It's simple: your AI experience is only as good as the data you provide. If you've got a shaky foundation, don't expect the sophisticated algorithms to correct your mistakes. AI isn't a magic wand that turns bad data into insightful outcomes; it's a magnifier that accentuates the quality—or lack thereof—of your existing information.This isn't a new phenomenon. Ryan compares the situation to current reporting structures within organizations. How many times have you heard, "I don't trust this report" or "These numbers aren't right"? Often, the blame doesn't lie with the reporting tool but with the underlying data or its flawed structuring. Just like you wouldn't blame a mirror for how you look in the morning, pointing fingers at AI for poor results steers the attention away from the actual culprit: bad data.This brings us to an important realization: if you're going to integrate AI into your processes, you need to take the time to audit, clean, and structurally organize your data. AI isn't forgiving; it doesn't make bad data better, it makes it obvious. And in the realm of business where data-driven decisions are pivotal, shoddy data is not just an inconvenience—it's a handicap.Key Takeaway: Before even thinking about adopting AI into your CRM or any business process, ensure your data is clean and well-structured. Anything less and you're setting yourself up for failure. AI amplifies the quality of your data; it doesn't fix it. Make this your first step in any AI implementation journey.The Tug-of-War Between All-In-One Solutions and Niche ExpertiseWhen asked about the consolidation of martech tools, particularly in platforms like HubSpot, Ryan offered a clear-cut viewpoint. The future belongs to either all-encompassing platforms or specialized point solutions catering to niche markets. There's a thinning middle ground, and if you're neither a giant like HubSpot nor focused on a niche, you'll likely be pushed out of the marketplace.Ryan also shed light on the growing demand for industry-specific expertise. Clients are turning away from large agencies that claim to be jacks-of-all-trades but masters of none. They want agencies that excel in distinct verticals or use-cases. It's a trend that's not limited to service companies; tech providers face the same reality. HubSpot may offer an extensive toolset, but it can't cater to every specialized industry need. That's where point solutions step in, offering highly customized options that HubSpot can't afford to focus on due to its broader customer base.But let's not underestimate HubSpot's adaptability. Ryan likens HubSpot to the Apple of martech—a comprehensive, seamless ecosystem. It's no longer just a canned platform; its extensibility allows for customization down to individual CRM cards and custom code, thus enabling companies to craft tailored solutions within its structure. In a way, HubSpot is morphing into a platform where you can build point solutions atop its robust foundation.Contrary to the perception of being solely HubSpot-focused, Ryan clarified that his agency is not strictly "tool agnostic," but they do possess expertise in any tool that complements or integrates with HubSpot. He recognizes that even with HubSpot's expansive features, there are instances when an external tool may be more fitting for a specific use case.Key Takeaway: If you're a business deciding between an all-in-one solution like HubSpot and a specialized point solution, know this: the ecosystem you choose will heavily influence your capabilities. You'll either embrace the depth of a niche tool or the breadth and adaptability of a platform like HubSpot. Make your choice based on your specific needs, not the general buzz in the industry.The Data Warehouse vs. HubSpot CRM: Where Should Your Data Live?When asked about the evolving role of data warehouses and HubSpot CRM as the "source of truth," Ryan provided an insightful two-part answer. On one hand, data warehouses are starting to integrate AI tools that could mimic functionalities like HubSpot's chatbot features. With these AI tools, you can query all customer data that's consolidated in the data warehouse, across various systems. Ryan believes that while these advancements are underway, HubSpot itself isn't inherently built to serve as a data warehouse. It excels in areas like usability and quick onboarding but falters in serving as a comprehensive data repository.The issue intensifies when teams have to toggle between multiple systems for a single task. Data loss and inefficiencies arise, especially when manual data transfer between systems is required. Ryan points out that this inefficiency can be mitigated by using CRM cards. These cards retrieve and action data not stored in HubSpot but are built into your HubSpot contact or deal record. They facilitate real-time connection with other systems like ERP for tasks such as inventory management or dynamic pricing. All of this is done without ever leaving HubSpot, making the process seamless and efficient.Yet, the fact remains that HubSpot shouldn't try to be your data warehouse, according to Ryan. Its design and functionality are geared towards user-friendliness and quick task execution. If you're dealing with complex data retrieval and queries, a dedicated data warehouse with AI capabilities is where you should be looking.However, the nuance here is that while HubSpot should not be your data warehouse, it can still serve as a hub to access that data. The CRM cards function as a practical bridge between HubSpot's easy-to-use interface and the heavy data lifting that takes place in a specialized data warehouse.Key Takeaway: HubSpot serves a specific need and does it well, but it's not designed to be a data warehouse. Leverage CRM cards to bridge the gap between HubSpot's user-friendly environment and the more complex, data-rich capabilities of a data warehouse. This way, you're not sacrificing efficiency or risking data loss.Navigating the Complex Landscape of Data Management in HubSpot ImplementationsWhen asked about the challenges that have evolved in the realm of data management and collection, especially with the rise of Google Analytics 4 and HubSpot's expanding capabilities, Ryan had a layered response. The HubSpot ecosystem itself has become significantly more complex over the years. What started as a simple inbound marketing tool has grown into a platform that encompasses CMS and Sales Hub, and it now finds itself in an even more complex martech ecosystem.Ryan emphasized that data attribution has become increasingly difficult to nail down. Unlike five years ago, marketers today face the challenge of eroding first-party and third-party data. Cookies are going away, forms are losing their appeal, and this makes it difficult to track precisely what drives revenue. In such a climate, data serves more as a directional indicator rather than a strict "source of truth."In terms of operational challenges, Ryan pointed out that the key is not to get bogged down in trying to capture every data point, which is both resource-draining and virtually impossible. Whether you're a small business with a one-person marketing team or a larger entity with a full-fledged marketing operations setup, the objective should be to collect what's reasonable for your scale.Ryan's perspective is a wake-up call. Trying to pinpoint an exact ROI down to the last cent is no longer feasible or even sensible. Instead, businesses should aim to get a directional sense from their data. HubSpot, with its user-friendly interface and versatile features, can serve as a reliable tool for that, even if it isn't built to be a data warehouse.Key Takeaway: Stop chasing an exact ROI from your data. Focus on gathering actionable insights that give you a directional sense of your marketing efforts. With the right approach, even amidst data challenges, platforms like HubSpot can be powerful allies.Navigating HubSpot's Maze: A Candid Take on Data Management and AttributionWhen asked about the operational challenges of implementing HubSpot and focusing on data attribution, Ryan offered a cautionary perspective. Shoving all your data into HubSpot isn't the move. Why? Because data overload leads to an intractable mess that becomes someone else's nightmare when your in-house HubSpot wizard moves on. Ryan advocates for a minimum viable product approach to data. Capture only what's absolutely essential for making informed decisions. The goal isn't to turn HubSpot into a dumping ground for data but to transform it into an effective tool for relevant, actionable insights.Ryan stressed that HubSpot's reporting functionality can be quite user-friendly when used effectively. Here's the low-down: create a deal-based custom report. Link any property on the deal record to your revenue numbers. He emphasizes the utility of HubSpot workflows, specifically the 'create a deal from a contact' action. By automating deal creation through workflows, you can copy any property from the contact record to the deal record. And why does this matter? It captures data at the time of the deal creation, giving you a snapshot of the customer's last interaction before conversion.Ryan pointed out one of HubSpot's significant limitations: its inability to effectively track a timeline of interactions over time. For example, if a contact fills out multiple forms that influence lifecycle stage changes, HubSpot won't intuitively show this data sequence. However, Ryan offered a workaround. At the moment a deal is created, capture the last form the contact filled out. This data will be preserved on the deal record, even if it changes on the contact record later. This strategy, Ryan argues, offers a valuable attribution tool within HubSpot's framework.For those getting lost in the nitty-gritty of data management, Ryan's approach simplifies it. Instead of grappling with a flood of information, focus on gathering only what's crucial for making effective decisions. Yes, HubSpot allows you to create detailed attribution reports. But simplicity and precision often trump complexity. Make it about actionable insights, not data hoarding.Key Takeaway: Don't turn HubSpot into a data landfill. Prioritize essential data that informs decision-making. Leverage HubSpot's 'create a deal from a contact' feature to link data to revenue effectively, and gain insights that are immediately actionable.Why HubSpot's Developer Portal is Your New Best Friend for LearningWhen asked about the ideal pathway for acquiring HubSpot skills, Ryan flipped the script entirely. Forget years of standard use or merely relying on HubSpot's official certifications. Ryan's game-changing insight? Anyone can set up a developer account on HubSpot, granting you access to enterprise-level tools. With this, you're not just restricted to learning; you're empowered to solve real-world problems in a sandbox environment.Ryan has been in the HubSpot game for almost a decade, but this revelation only came to him in the last year. The developer portal, he pointed out, enables you to take questions from communities, like those on LinkedIn, and then run experiments to find solutions. It's not just theoretical knowledge anymore; it's about rolling up your sleeves and digging into the weeds to resolve genuine issues. The aim isn't merely to understand HubSpot but to apply that knowledge in complex, real-world scenarios.It's not that Ryan discounts the value of HubSpot certifications. He actively encourages taking them to stay current. But where certifications can teach you the "what" and the "why," the developer portal teaches you the "how." The questions you encounter from the community are grounded in genuine business challenges, bringing you much closer to the day-to-day experiences you'll face with clients.The contrast couldn't be more stark between standard certifications and handling a client's live concerns. By using the developer portal, Ryan has shifted from passive learning to active problem-solving. You're not just being taught; you're learning by doing. In a landscape filled with ever-increasing tools and features, this hands-on approach may be the most beneficial way to stay ahead.Key Takeaway: Don't limit your HubSpot education to official certifications. Use HubSpot's developer portal to get hands-on experience with enterprise tools and solve real-world problems you encounter in online communities. This practical approach will fast-track your learning and make you a go-to HubSpot expert.The Power of Collective Expertise in Martech ToolsWhen asked about the complexities of becoming a specialist in a single martech tool versus a generalist in multiple platforms, Ryan offered some keen insights. According to him, the challenge for in-house marketers is manifold. These professionals often juggle tasks that leave them no room to stay updated on the consistent changes in tools like HubSpot, which practically churns out new features daily.Ryan emphasized the underestimated value of a community of experts within a consultancy or services company. Using his own experience at aptitude eight as an example, he illustrated that it's not about hiring one person with specialized knowledge, but rather tapping into a reservoir of collective intelligence. He recounted how the company's internal communication channels become a flurry of problem-solving activity whenever a client issue arises.Interestingly, Ryan attributed his own 'aha moments,' such as the comment he made on Mike Rizzo's post, to this collective wisdom. These insights don't solely come from his own experience; they're shared knowledge gained from ongoing conversations with colleagues. Ryan firmly believes that the power of many far outweighs the capability of one, especially when navigating the intricate world of martech tools that continuously evolve.The dialogue also addressed the question of whether small teams should rely on in-house expertise for managing tools like HubSpot or Iterable. Ryan's perspective makes it clear that the advantages of hiring a services company go beyond simple delegation. It's about leveraging a vast pool of information that is continually updated and shared across experts in the field.Key Takeaway: Don't underestimate the collective knowledge within a specialized consultancy. While an in-house expert may struggle to keep up with constant updates, a team of professionals can provide real-time solutions and avoid costly errors. In this fast-paced martech environment, the wisdom of the crowd is invaluable.The Imperative of Documentation in Marketing OperationsWhen asked about the challenges of change management in marketing operations, particularly with the turnover of employees, Ryan emphasized the critical role of documentation. Unlike many in-house teams that often neglect this step, his team ensures that every project or retainer is accompanied by comprehensive documentation. This comes in various forms—spreadsheets, loom videos, and detailed Word documents. The goal is straightforward: to create a seamless transition for clients or internal teams, especially when there's a change in the delivery team.This documentation-first approach tackles a significant gap in many organizations. Typically, an employee's departure over two weeks leaves a vacuum filled with undocumented tasks and processes. It's akin to trying to piece together a puzzle without knowing what the final picture looks like. Ryan's approach fills this gap and ensures that tasks don't fall between the cracks. They even use a well-structured project management system to track completed tasks, upcoming activities, and the state of different projects.But Ryan's advocacy for robust documentation doesn't end with client-facing projects; it extends to the internal team as well. Ryan praised his VP of People Operations for setting an example with an impeccable onboarding process that includes pre-recorded videos and walkthroughs for every piece of software used by the company. This recorded content serves as a resource that new hires can revisit, which is particularly helpful when absorbing a large amount of information in a short period.What sets Ryan and his team apart is that they've baked documentation into their operational DNA. They're not just doing it for clients or for transitions; they recognize it as a cornerstone of effective operations. Ryan candidly admits that even he could do more on this front, an acknowledgment that the process of documentation is an ongoing endeavor.Key Takeaway: Documentation isn't a one-off task or a box to be checked; it's an ongoing commitment that has a profound impact on the efficiency and resilience of an organization. Make it a part of your operations rather than an afterthought, and you'll find that changes and transitions become markedly easier to manage.Finding the Sweet Spot Between Career and Personal LifeWhen asked about how he manages to remain both happy and successful while juggling multiple roles, Ryan highlighted the significance of balance. "You have to make sure you're not dipping too far in one direction or another," he said. He touched upon a challenge many of us face—burnout. Diving too deep into work, according to Ryan, not only led to emotional exhaustion but also caused physical injuries. It's clear that imbalance in one area can have a domino effect on other parts of life.Ryan emphasized that maintaining this equilibrium isn't merely about managing work. It extends to ensuring you're getting enough sleep, exercise, and even a dash of outdoor activity. Ignoring any of these aspects can create a lopsided life that, in the long run, serves no one. Exercise stands out as a particularly important component, acting as a sort of anchor that helps to maintain a stable mental state, thereby enabling more effective work and a more fulfilling personal life.What's striking about Ryan's perspective is its simplicity. There's no magical formula or secret sauce for a balanced life. It comes down to fundamental aspects like sleep, physical activity, and time spent outdoors. His advice aligns with the well-documented idea that happiness and success don't always spring from extraordinary actions but often from getting the basics right.However, the real world always poses the challenge of application. Recognizing the need for balance is one thing; implementing it in the chaos of everyday life is another. But if we take a page out of Ryan's book, it starts by setting small, achievable goals for these fundamental aspects of life. After all, as he pointed out, the cost of imbalance is not just emotional but can have physical repercussions as well.Key Takeaway: Balance doesn't require revolutionary actions; it needs attention to basics like sleep, exercise, and a touch of the outdoors. The focus should be on maintaining this balance to prevent burnout and ensure both happiness and success.Episode RecapHubSpot is more than a CRM—it's a glimpse into the future of AI-driven business, and you can't afford to be left behind. If you're a tech founder, listen up: choosing whether to integrate AI isn't a 'maybe someday' decision. It's now. Don't let the slow adoption rates of HubSpot's new AI features fool you; marketers are is just catching up to what the tools can do. Your data is the fuel for this AI engine, but bad data? That's like throwing sand in the gas tank. If you're going to play the AI game, you've got to get your data house in order, period.HubSpot isn't a 'one-size-fits-all' solution, especially when it comes to data. Sure, it's user-friendly, but for the heavy data lifting, you'll still need a dedicated data warehouse. Where HubSpot shines is in its evolving adaptability. They're constantly adding functionalities, making it not just a CRM but part of an expanding martech universe. So, make your choice wisely. Are you looking for an all-in-one platform, or do you need specialized tools? Each path will define your capabilities, and this isn't a decision to make lightly.If you're striving to become a HubSpot pro, don't just settle for certifications. Dive into HubSpot's developer portal. It's not a playground; it's a training ground for tackling real-world problems. Here's your chance to go beyond the "what" and "why" and dig into the "how." Practical skills trump theory every single time.And let's talk collective smarts. In the fast-paced world of martech, even the sharpest in-house marketer can get swamped. That's where a specialized consultancy steps in. You're not just outsourcing tasks; you're tapping into a hive mind of expertise. This shared pool of knowledge is continually refreshed, giving you insights and solutions you couldn't get flying solo.Don't underestimate the grunt work of thorough documentation. It's not sexy, but it's the backbone of any successful operation. Documentation isn't just for the client transition; it's also a lifesaver for internal processes, especially when you're juggling team changes. It's not an extra—it's essential. Get it right, and you'll not only survive the inevitable team and tech changes, but you'll thrive. Now go on, give that episode a listen. It's packed with real talk you won't want to miss.If you're grappling with the complexities of AI, data attribution, and martech decision-making, this podcast episode is your roadmap. Ryan doesn't just skim the surface; he dives deep into actionable strategies for leveraging HubSpot, integrating AI, and maximizing your data quality. This isn't a passive listen; it's a call to action for anyone looking to be a front-runner in the rapidly evolving martech space. So don't miss out—listen to the episode and arm yourself with the insights to stay ahead

Having an entrepreneurial mindset centered on growth is essential for success in today's dynamic business landscape. It involves adopting a proactive approach, continuously seeking opportunities, and being open to innovation. Entrepreneurs who prioritize growth are constantly looking for ways to expand their reach, develop new products or services, and enter new markets. They understand the importance of resilience, adaptability, and learning from failures. Jarrod Lopiccolo is the CEO of Noble Studios, a company renowned for its creative digital performance. Joining him as a guest with William Crozer, their Senior Digital Marketing Manager. Noble Studios stands as a prominent figure in the industry, boasting collaborations with giants like Adobe, Google, and Disney. Their approach to achieving inspiring results emphasizes the importance of patience, data-driven processes, and, above all, an unwavering passion for what they do. Today, Jarrod and William will focus on the intricacies of marketing to decision makers and CEOs, nurturing an entrepreneurial mindset, and fostering a growth-oriented perspective. Stay tuned! Resources Noble Studios Site Noble Studios on Facebook Jarood Lopiccolo on Linkedin William Crozer on Linkedin

Podcast SummaryIn this conversation with Simon Chuang, Director of Digital Marketing at Lacework, he talks about orchestrating and implementing high-quality lead-opportunity handoffs to drive efficiency and growth.Today, you'll hear about Lacework's process and execution, their lead opportunity quality feedback loop, how they systematize data collection further down the funnel, the things that Simon would've done differently a year ago, and the exciting next frontier.Prior to joining Lacework, Simon served as the Manager of Digital Marketing and Web Strategy at Lam Research, Senior Marketing Manager at Revvo, and as Senior Digital Marketing Manager at Druva.Episode Outline[02:54] Lead opportunity quality feedback at Lacework.[05:00] The process and execution.[09:58] Systematizing data collection.[11:56] What Simon would've done differently.[14:20] What's the next frontier? Connect with SimonWebsite.LinkedIn. Connect with Matter MadeMatter Made.LinkedIn (Eli).

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alison Reynolds, the Senior Digital Marketing Manager for Vinson & Elkins, which is a 100-plus-year-old law firm headquartered in Houston, Texas, with offices around the world. While it is her first and only law firm experience, in the last eight years Alison has helped transform the firm's digital presence across channels and establish a robust content and social media marketing strategy. Prior to V&E, Alison came from the publishing industry, having worked in New York City and Houston in magazine, newspaper, and online publishing. Her love of storytelling inspires her to create compelling online experiences for the firm's audiences.

Mỗi ngày, người tiêu dùng trẻ lướt qua số lượng quảng cáo "khổng lồ" bởi thói quen “thường trực 24/7” trên các trang mạng xã hội. Thương hiệu Twister đã vượt qua rào cản trên, khiến mình đến gần với nhóm TA bằng audio ad như thế nào? Trong số thứ 3 của series Audio Ads Talks, chị Trang Phạm - Senior Digital Marketing Manager tại Suntory PepsiCo sẽ chia sẻ về câu chuyện đằng sau quyết định lựa chọn kênh audio ad trong đợt quảng bá cho sản phẩm Twister – sữa trái cây.

Perché le professioni si stanno trasformando così rapidamente? Quali sono le competenze vere richieste dal mercato del lavoro?Con Luca Maniscalco, Senior Digital Marketing Manager e Autore di "Il lavoro che c'è" intraprendiamo il viaggio per conoscere le figure professionali protagoniste della trasformazione digitale ma anche quelle che stanno cambiando dal punto di vista della relazione umana.I lavori "che non ci saranno più" in realtà saranno pochi e trasformati dalla tecnologia, ma permetteranno a tutti, giovani e adulti, di riconfigurare il proprio percorso di carriera non più standardizzato, ma continuamente corroborato da esperienze di apprendimento continuo, reskilling e upskilling.Provando a migliorare sempre di più il work-life balance.Approfondimenti: www.lucamaniscalco.comSPECIAL GUEST PLAYLIST (https://spoti.fi/2Mr6bfk )La canzone suggerita da Luca: "Ma il cielo è sempre più blu" di Rino Gaetano (www.youtube.com/watch?v=qbFZjNzwUEI)FOLLOW ME! -------------> https://znap.link/thatsY IG: www.instagram.com/giulio_thatsyLinkedIn: www.linkedin.com/in/giulioberonia FB: www.facebook.com/ThatSyouth Website: www.thatsy.net

This week is all about sales and promotion. First, a panel on pandemic book promotion with author Lee Matthew Goldberg and Senior Digital Marketing Manager for Harlequin, Lindsey Reeder, moderated by TRF's own Brand Manager, Anne Sampson. Author Michelle Kim calls in to read a letter, and in our continuing in-house panels, agents Tasneem Motala, Kathryn Willms and Sam Hiyate discuss author platforms, moderated by Anne Sampson.Subscribe to Tasneem's YouTube channel here: https://bit.ly/3B8UEcN

We are back with the second episode of Opinionated SEO Opinions (OSEOO), a new Q&A series by The Gray Dot Company that is geared towards the discussion and demystification of all things SEO and digital marketing. We'll answer SEO questions with nitty-gritty details and high-level insights, and weigh in on very Opinionated SEO matters. We'd like to thank everyone who submitted their questions to get a second opinion on all things SEO. Don't shy away from sending us your questions to cover. We're looking forward to having them here: https://thegray.company/ask-seo-questions. The second episode includes our point of view on the long-lasting discussion on subdomains and sub-directories. Two wonderful people asked our opinion on the same topic with a slightly different angle, so get ready to enjoy a shower of different cases! Please see the list of questions below: 3:45 Subdomains vs sub-directories? From Keeley Stitt, Product Designer at Inclusivv (formerly Civic Dinners) (@KeeleyStitt) 24:39 When considering launching a new sub brand, or an extension of an existing domain, what are the pros and cons of subdomain, subfolder, TLD, etc.? From Sara Burke-Allen, Senior Digital Marketing Manager at Pethealth Inc. 27:13 What is your advice for someone who is working on SEO growth strategy for B2B SaaS products? From Armina Fareed (@ArminaFareed) Also don't forget to follow TGDC on LinkedIn and Twitter, we share lot's of cool documents, expert opinions and useful tips on SEO. Other useful documentation we covered in this episode: - Multiple Domain SEO Strategy? The Why, What, When: https://thegray.company/blog/multiple-domain-seo-strategy-why-what-when - Agile SEO Presentation: https://www.youtube.com/watch?v=l_hxO6gM9r8 - Agile SEO - Building a Continuous Improvement Machine for SEO: https://thegray.company/blog/agile-seo-101-building-a-continuous-improvement-machine-for-seo You can also find us with the following twitter handles, and reach out to further discuss what we covered! Tory Gray @torylynne Sam Torres @samtorresatl Begum Kaya @begumkayaseo #SEO #DigitalMarketing #SEOAMA #Subdomain #Subfolder #Subdirectory #B2BSEO #SaaSSEO #Growth #Agile #AgileSEO #SEOTips #OSEOO

Interview with Tanuja Singeetham and Cedric  Parsiegla Tanuja Singeetham is the Head of Regional Digital Marketing & US eShop for Henkel Beauty Care Professional North America. Tanuja leads a new team focused on new digital marketing and ecommerce initiatives for the professional hair care business in NA. She is responsible for building and managing the first Henkel multi-brand ecommerce platform targeted to beauty care professionals with products, content, promotions and CRM.  She has over 22 years in digital marketing, launched over 150 websites and has a history of developing breakthrough programs. She has received numerous awards and recognitions, including being named to the 2019 IBM Women's Leaders in A.I. global list and has been awarded 2 patents for the development of innovative digital tools. She is currently on the Google Brand Advisory Council, a member of the Digital Ascendant Network and serves on the Board of Advisors for two organizations.     Cedric  Parsieglais the Senior Digital Marketing Manager for Henkel Beauty Care Professional North America focusing on building out the multi-brand B2B Direct Business and centralized digital opportunities.  Cedric co-led the launch of SALONORY, the new destination for beauty professionals to shop online across the Henkel Beauty Care Professional brands such as Schwarzkopf Professional, Kenra or PRAVANA. Currently, he focuses on continuous development and growth opportunities for the multi-brand eCommerce platform and expansion into other markets.  Additionally, he utilizes his expertise in digital marketing to identify and develop key enterprise-level strategic partnerships, which can be leveraged by the 12 brands across Henkel Beauty Care Professional in North America.  About Henkel Beauty Henkel Beauty Care holds leading market positions worldwide, and its consumer products business is continuously expanding. The business unit develops, produces and sells numerous successful high-quality products (hair, body, skin and oral), which are available in 150 countries worldwide. Beauty Care is active in the Consumer Goods as well as the Professional business. In the Consumer Goods business, we want to continue expanding our innovation leadership in the mature markets in order to further grow our share there. In the Professional business, we are continuing our globalization strategy, with particular focus on stimulating our emerging markets. We hold leading market positions in all of the international market segments. Henkel Beauty Care stands for consumer products in the fields of hair colorants, hair styling, hair care, body care, skin care, and oral care. Schwarzkopf Professional is among the world's three leading suppliers of Professional products. About Salonory.com SALONORY is your new destination to learn more about industry leading professional hair care and color brands. From hair care products, to vibrant colors, to access to the latest hair trends, we have something for everyone. Stylist-focused, we aim to deliver exceptional service across our large catalog of brands. Product innovations, educational videos and more will prove that SALONORY provides more than just a great shopping experience. Connect with Tanuja Singeetham and Cedric  Parsiegla https://www.linkedin.com/in/tanuja/ (https://www.linkedin.com/in/tanuja/) https://twitter.com/tanuja91101?lang=en https://www.linkedin.com/in/cedricparsiegla/ salonory.com News from The Tease https://www.thetease.com/celebrity-hairstylist-laurie-heaps-dishes-on-winter-color-trends/ https://www.thetease.com/the-most-dazzling-hairstyles-from-the-2021-fashion-awards/ https://www.thetease.com/8-hair-stocking-stuffers-for-anyone-on-your-list/ https://www.thetease.com/natalie-salcedo-on-using-loreal-professionnels-metal-detox-for-her-blonde-and-balayage-clients/ Find More from TheTease: Instagram:...

This episode of Opinionated SEO Opinions brings together lots of different considerations in SEO to discuss, from the effect of pricing to the length of content, how “sharing” can be tough in our industry and more. Q1 (0:05): Do cheaper products have a ranking advantage? Is it possible for a "luxury" brand to compete with other brands for a "basic" product? From Katriona Li, SEO Consultant at OMG Q2: Hyphens or no Hyphens when adding keywords into your articles? From Tanya Lesiuk, Content Marketing Strategist at Complish Q3: A featured representation to the following 2 questions: How long should a piece of content be, if the intention is to write specifically for SEO? From Sara Burke-Allen, Senior Digital Marketing Manager at Pethealth Inc. Long in-depth article that answers a query comprehensively vs shorter articles that answer a single question. Which one do you think is better for SEO? From Princess Mae Follosco Includes a tribute to congratulate Christina LeVasseur (Brodzky) and celebrate her contributions to the industry. We might have gotten a little too transparent on the topic, so get ready!

În marketing, este foarte bine să fii ținut la curent ⚡ cu cele mai importante trenduri din lumea marketing-ului. În prezent, unul dintre trendurile care ușor-ușor devine pregnant în social media îl reprezintă Online Social Entertainment. De ce acest lucru? Deoarece una dintre nevoile noastre de bază este cea de divertisment. Dacă vei decide să aplici această strategie te vei putea aștepta la rezultate deosebite precum engagement sau lead generation. În noul nostru episod, Tina Crețu, Senior Social Marketing Manager la KFC, Pizza Hut și Taco Bell ne-a vorbit despre modul în care a integrat Social Entertainment în strategia de marketing KFC dar și despre top trenduri de marketing pe care ea le vede crescând în 2021. Dacă vrei să afli aceste lucruri și nu numai, te invităm călduros să apeși pe butonul de „Play” și să te bucuri de content-ul tău de calitate. Până data viitoare, îți urăm să ai parte numai de rezultate notabile!

I spoke to Justin Cafiero, Senior Digital Marketing Manager at Blizzard Entertainment - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

In this episode, we talk to Griffin Moss, Senior Digital Marketing Manager at Microstrategy.

My guest this week, Dean Mendes, is the Senior Digital Marketing Manager at Metro Trains Australia and one of the creators of the internationally famous Dumb Ways To Die brand. Faced with too many young people taking unnecessary risks like trainsurfing, Dean, his team, and their partners came up with this viral safety video, which has now gotten more than 250 million YouTube views, was once the #2 song on iTunes, and inspired games with more than 250 million downloads and merchandise that's shipped all over the world! Hear Dean tell the incredible back story of what's now the most highly awarded ad campaign in history! Relying on research and setting out only to keep others safe, Dean and his team changed the world, and still use all of the proceeds from the Dumb Ways To Die brand to to educate the public on how to stay out of harm's way! To connect with the brand and see all their new content and merch as soon as it's released, visit www.dumbwaystodie.com !

Chi Thukral works as a Senior Digital Marketing Manager and Content Marketing Head at Yanko Design. She is one of the most authentic content creators and marketers on Twitter. Follow: @chithukral on Twitter

Emily Miller is Senior Digital Marketing Manager at The New York Racing Association. We talked to her about her career in sports and what led her to her current role with NYRA. We discussed: - Growing up in Saratoga and around the track - How she got into her role at NYRA - What her current role at NYRA entails - How and why data and analytics, and the psychology of being a fan impacts her work - How she develops content for the wide range of horse racing fan -- the casual fan to the avid bettor -- and the differences in audiences between the tracks she has purview over - How horse racing has had a large lead in sport betting and how that impacts the current sports betting landscape - How important it is to drive an in-person experience that is better than a consumer enjoying at-home - How COVID changed what she was doing day in and out - Discussions on fans returning to the horse track - How horses get their names, and what Emily’s favorite horse name is Emily on Twitter // https://twitter.com/emrachmill The New York Racing Association // https://www.nyrainc.com __________ WNTBDT.com @ElliotGerard // @jonahballow // @keiths

Nadya este specialist în digital marketing, cu experiență în companii de top, printre cele mai mari din lume. Spre exemplu, câteva din funcțiile obținute includ Digital Marketing Consultant pentru Unilever, video marketing strategy, Head of Digital Performance la TalkTalk, Senior Digital Marketing Manager la New Look și lista continuă. Cariera sa a început de fapt la Moldcell în Republica Moldova și a avut și acolo performanțe excepționale, iar drumul spre UK a fost determinat de dorința de a-și completa studiile în marketing communications la Universitatea din Birmingham. Acum este și mentor pentru studenți de la aceeași facultate pentru că așa cum Nadya a fost încurajată de cineva la rândul ei, așa vrea și ea să ajute pe altcineva. Iar tendința de a ajuta nu se oprește aici, Nadya a fondat o academie de digital marketing: Stepp Digital care pune la dispoziție cursuri pe baza cunoștințelor vaste acumulate timp de 15 ani lucrând cu companii de top. Prin intermediul acestei academii și în parteneriat cu biblioteca Ion Creangă din Chișinău, a fost realizat un curs dedicat tematicii de Personal Branding pe rețelele sociale, iar în fiecare lună începând din luna noiembrie s-a ținut câte un seminar dedicat rețelelor sociale, începând cu Personal Branding pe Instagram, Facebook și LinkedIn. Urmează ca pe 9 aprilie să se țină un workshop final dedicat felului cum te prezinți în interviurile în format video și deci Personal Branding pe YouTube. Atunci vor anunța și câștigătorii concursului care va avea loc în timpul webinarului. Unica cerință de participare la concurs e ca în DM pe instagram @nadyabirca fiecare să scrie ce înseamnă branding personal pentru el. Deci câștigătorii vor fi anunțați în ziua webinarului. Dacă nu aveți încă un cont pe instagram, e foarte ușor să creați unul: descarcați aplicația și urmați pașii de setare, ia maxim 4-5 minute. Puteți să îl faceți public sau privat – la dorință. Sau cei care doresc să trimită pe email în loc de instagram, scrieți un email pe nadya.birca@steppdigital.co.uk. Premiile, în colaborare cu Iurie Cojocaru, vor consta în 4 burse a câte £50 pentru copii din familii defavorizate, însă trebuie să fie prezenți online pe această platformă, așa că dacă aveți modalități de a contacta copii care nu au calculator și acces la internet, vă rugăm să îi anunțați să meargă la biblioteca locală unde vor putea accesa cursurile și webinarul în ziua respectivă. De asemenea, veți afla din acest episod informații utile și importante pentru business și/sau branding personal, așa că profitați de cunoștințele și părerile expuse în acest episod. Pe Nadya o puteți găsi pe instagram @nadiabirca sau LinkedIn. Muzica din podcast este preluată de pe Pixabay și de pe Musopen.org Dacă vă place podcast-ul meu și vreți să mă susțineți (fără nici o obligație) mă găsiți pe patreon (https://www.patreon.com/moldovanabroad) sau PayPal (danielacantir@yahoo.com). Sau dacă aveți nevoie de o comandă pentru tablouri, scrieți-mi pe daniela.c.paintings@gmail.com sau @daniela.c.paintings pe Instagram. Sau cumpărați-mi o CAFEA

Ride The Tide Collective, The Podcast is a weekly podcast that provides actionable advice and tips for ambitious professionals looking to advance, change, or take control of their career path. Season 5 is the start of a new interview format that brings on guests who are employed in real positions to share their career journey, experience, and tips.   Jason Abdullah is a forward-thinking and strategic marketing manager who has worked for some of the World's largest hospitality and tech brands. This interview digs into his current position with Hilton Properties and is a wealth of tips and strategies for those looking for the next best step in your career. Jason is currently the Senior Digital Marketing Manager for a cluster of Hilton properties in Orange County, CA.   For additional information and the links to all the resources mentioned in the episode, head over to the blog page for the episode, which can be found here: https://ridethetidecollective.com/2021/02/03/season5episode5/   If you have any questions, please connect with Ride The Tide Collective on Instagram, Facebook, or LinkedIn, and send a message.

Recommended ResourcesJames Hardie’s SiteJames Hardie’s LinkedInBridget’s LinkedInBridget Mentions “EQ” Learn about EQSprout Social BlogSocial Media TodayThe Power Of Habit - Print - AudioPodcast Episode: Reinventing the Job InterviewTip: Find news sites for your industry and be aware of developments

Listen to episode 184 of the Digital and Social Media Sports podcast, in which Neil chatted with Emily Miller, Senior Digital Marketing Manager, New York Racing Association (NYRA). 66 minute duration. Subscribe to the podcast via iTunes or listen on Spotify or Stitcher Posted by Neil Horowitz Follow me on Twitter @njh287   Connect on LinkedIn

We had a great time speaking with Hannah Urbanek this week. Hannah is a Senior Digital Marketing Manager at Create Engage, which is a digital marketing agency for the consulting industry. She is also a Founding 50 Member and ambassador at the School of Marketing. Hannah specialises in B2B marketing and has spent her professional career working both in-house and agency side at B2B companies. So, it's pretty easy to guess what our focus is during the episode. We talked to Hannah about her experiences working in B2B and how marketers can push the boundaries in B2B marketing. Hannah shared insights on how to break the mold and stand out from competitors, how to create engaging content, and using channels like LinkedIn and Instagram effectively. We also asked Hannah to share her thoughts on what the industry may look like moving forward. As mentioned in the episode, we have some additional content to share. Our host, Liam, was invited to speak on the Social Selling podcast, where he discussed the benefits of setting up a business podcast and the value of using SMS marketing in your marketing strategy. The episode is available to stream on Spotify and Apple Podcasts right now. Additionally, we hosted a webinar this week titled "How to win big with SMS marketing on Black Friday". You can watch that on-demand on YouTube.

The best marketers know one speed: fast. And you can say the same thing about professional motorcycle racers too. So what happens when you combine the two? You have a kickass digital marketer who literally has her foot on the gas in all aspects of her life. In this episode, we chat with Carla Cruz, Senior Digital Marketing Manager at Trinchero Family Estates, the fourth-largest winery in the world. From being part of the team that created the 19 Crimes native mobile app to spearheading the launch of an app for Joel Gott that utilizes the latest mobile technology, Carla is on the leading edge of marketing for wine and CPG brands. During her three years at the winery, Carla has brought the more than 70-year-old brand into the digital age with a steadfast focus on the modern customer experience. Carla channels expertise from her time at Treasury Wine Estates, Jelly Belly Candy Company, and Cycle Gear to inspire her team to reach today’s consumer throughout their constantly evolving customer journey.

The best marketers know one speed: fast. And you can say the same thing about professional motorcycle racers too. So what happens when you combine the two? You have a kickass digital marketer who literally has her foot on the gas in all aspects of her life. In this episode, we chat with Carla Cruz, Senior Digital Marketing Manager at Trinchero Family Estates, the fourth-largest winery in the world. From being part of the team that created the 19 Crimes native mobile app to spearheading the launch of an app for Joel Gott that utilizes the latest mobile technology, Carla is on the leading edge of marketing for wine and CPG brands. During her three years at the winery, Carla has brought the more than 70-year-old brand into the digital age with a steadfast focus on the modern customer experience. Carla channels expertise from her time at Treasury Wine Estates, Jelly Belly Candy Company, and Cycle Gear to inspire her team to reach today’s consumer throughout their constantly evolving customer journey.

Inteligența Artificială intră într-un teritoriu pe care, din vanitatea care ne caracterizează, îl credeam rezervat doar nouă, oamenilor. Vorbim despre creativitate. Algoritmii pot genera azi chiar și muzică, versuri sau lucrări de artă plastică. Deci, inevitabil, inteligența artificială apare și publicitate, în industria de media și în cea de comunicare. Adică intră „la fix” în teritoriul nostru: tehnologie + marketing online. Azi, dezbatem un studiu serios despre un subiect controversat: rolul pe care algoritmii AI îl pot juca în creativitate, publicitate și comunicare. Îl găsiți pentru download pe site-ul nostru, UPGRADE100.news. Alături de Dragoș Stanca sunt: --->>> Tina Crețu, Senior Digital Marketing Manager, KFC. Specializată în advertising, management de evenimente, marketing digital și cu un master în publicitate creativă la INSA Business Marketing and Communication School, Tina a dobândit o vastă experiență profesională în ultimii 7 ani. În prezent, face parte din echipa de marketing a brandului KFC unde coordonează campaniile care au definit strategia de comunicare a brandului în online. Cel mai amplu proiect este Social Entertainment Channel, un concept-platformă pentru canalele de social media KFC. Tina se implică și în numeroase acțiuni de voluntariat, precum proiecte de construcții de case în România și Malawi, prin organizația Habitat of Humanity. --->>> Florian Langa, Senior Creative, PROFERO. Florian are peste 13 ani de experiență în publicitate, petrecuți atât în agenții din marile rețele internaționale, cât și în agenții independente și studiouri digitale, unde a construit și condus departamentele de creație. A lucrat cu branduri interesante din aproape toate industriile, de la Rompetrol, Toyota și BBC la Procter&Gamble, Raiffeisen și Orange, chiar și Radio Guerrilla. Este pasionat de gaming, kayak si graphic novels și spune că speră că la un moment dat să publice cărțile pe care tot zice c-o să le scrie. Podcast prezentat de Banca Transilvania și BT Talks.

The closing session at the B2B Marketing Exchange was really fantastic. It was all about ABM — specifically how Oracle brought their ABM strategy to life.  During the session Jungah Lee, Senior Digital Marketing Manager, Oracle Cloud for Finance, and Lynn Barnhart, Senior Director, Demand Generation for Human Capital Management Cloud Solutions at Oracle, talked about how they successfully deployed their ABM strategy through two very different campaigns. The campaigns focused on two different audience groups with two different sets of goals and objectives, two different orchestrations, and two very different timelines.  Even though these campaigns were vastly different, the ABM framework they used allowed them to achieve success in each campaign. So, on this episode of the #FlipMyFunnel podcast, I'm sharing our biggest takeaways from this session on how to implement a great ABM strategy. --------- Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE. Here's the one-click invite: https://evt.mx/mSGV4Ka8

Its the third and final REMOTE SESSIONS!! This episode we sat down with Rowena Malpass, Senior Digital Marketing Manager, long term friend and fellow travel buddy. Rowena and I share very similar views on the world, and our approach to working remotely is also very aligned. Take 15 minutes to listen to this episode and be sure to subscribe for future awesome content. ***All thoughts, opinions, and comments from those featured, including the host, are their own and not representative of the businesses, employers, brands or individuals they are connected to in any way.*** Contact: peopleup.info@gmail.com

In today’s show, Louisa interviews Chris Sonn, Senior Digital Marketing Manager from Virgin Money. Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you. Here are three things you’re going to learn: Chris’ prioritisation tips and his rare approach to email How to get cut through by aligning content to your company values Why your organic search focus needs to come back to intent Links: VirginMoney.com.au Chris Sonn LinkedIn Louisa Dahl: LinkedIn Interactive Minds Website Join Interactive Minds’ Facebook Group

On this week's episode, I speak with Tamara Yarovoy, the Senior Digital Marketing Manager at Meltwater. She has an interesting story, being that she was originally from Serbia, and now living in the US. We talk about how college athletics prepared her for a career in marketing and how sales and marketing can align to achieve success. Episode Highlights: Tamara's background: from Serbia to the University of Wyoming for marketing.  Why marketing and not professional volleyball?Tamara's "first step" into marketing.Running a real estate venture, in Serbia, while in the US for college.Tamara's current role with Meltwater, goals, and contrast from previous roles.The importance of partnership in digital marketing.Creative vs. Technical marketing.Melding marketing and sales teams.The "Rule of 8" for the alignment strategy of marketing and sales.The challenges of having marketing and sales under one "umbrella."Minimal recommendations to achieve better alignment.Thought experiment: 4 problems of misalignment and solutions.Is the average salesperson better at marketing or the average marketer better at sales?Should marketers and salespeople become one?The #1 piece of advice for new marketers.Why athletes make great marketers.What's next for Tamara. 3 Key Points: It's important to have both the creative elements of marketing and the technical tools working together to build successful campaigns.Marketing and Sales need to be in alignment to have a successful customer strategy.Being willing to continually learn, adapt, and grow your skills is key to being a successful marketer. Quotes: “If both teams understood more of what the other did, it would certainly help.” – Tamara Yarovoy“Have a clear business strategy, where both marketing and sales can build strategies that align with the business." – Tamara Yarovoy"Be patient, try your best, don't give up, continue to learn, find a mentor, and don't be scared to explore.” – Tamara Yarovoy  Resources Mentioned:Meltwater WebsiteTamara Yarovoy on LinkedIn

Lauren is Senior Digital Marketing Manager at RCA (Sony) and Anya is Head of Audience Engagement (Parlaphone Music) at Warner Music Group - when we recorded this she was Head of Digital Marketing at Syco (Sony). We talk about digital marketing at a major record label, what the role involves and discuss their career paths to where they are now. WE TALK ABOUT: ✨ What Digital Marketing is + Anya and Lauren's roles at their labels now ✨ Their path to now which includes us chatting about The O.C and Dawsons Creek soundtracks! ✨ Advice to get into Digital Marketing and various job roles ✨ Shout outs to bodacious babes we admire! This week's podcast is dedicated to Phoebe Waller-Bridges : Photo above of her looking like a 1920's movie star at Emmy's after-party - surrounded by her Emmy's on a balcony, smoking a fag and drinking a margarita BODACIOUS icon GUESTS:  ✨ Anya Du Sauzay Head of Digital Marketing at Syco which is part of Sony Music Entertainment. She has been at Syco for 6 years and previous to that a Senior Account Exec for in PR for Ogilvy Group.  ✨Lauren Fitzgerald  Works in digital marketing and is currently Senior Digital Marketing Manager at RCA, Sony. Previously, freelance prior to that Digital Marketing Executive at Glassnote, Consumer Marketing at Twitter, Digital Channel Manager at Columbia. She's worked as a digital marketing and social media manager for over 5 years in the music and tech industries working with artists and brands to build online marketing and streaming strategies, create industry-leading content, and develop audiences. DINNER: Yogurt marinated chicken, then breaded in lemon rind, parmesan and desiccated coconut and Japanese bread crumbs with homemade pesto, pasta + wine!  DIGITAL MARKETING JOB ROLES: ✨ Head of Role - their role is to think of strategy, partnership. What will move the dial? + day to day management ✨ Audience Development Manager - used to be called Channel Managers ✨ Audience Development  - (used to be called Channel Management - managing channels, having logins, updating photos, website maintenance, metadata relevant). Now role focuses less on what looks like - now more strategic in terms of building an audience ✨ Digital Marketing management - Lauren's job now. Works closely with the Audience Dev team. The role now: what is the campaign? what is the overall tone? what are the right channels to do this on (aka focus on YT)? Plus, look after paid advertisements. ADVICE: ✨ Recognise the skills you already have in your day to day aka if you use Snapchat, if you have your own YT channel - you know how these platforms work - that is a skill. Have you ever done HTML? Do you run a blog? Have you ever shot a video for anyone? Start writing that list to help you figure out what job you want to apply for. ✨ The new generation is more digital-savvy than a-lot of people in the industry now! So recognise if you are and get reach out to labels! SHOUT OUTS: ❤️ Ally Watson - CEO Code Like A Girl ❤️ Phoebe Waller Bridge + her sister Isobel Waller-Bridger who is a composer, artist, musician and did the soundtrack for Fleabag ❤️ Jason Reed, who I met at Domino Records Co. when we both worked there, he now works at FUGA  ❤️ Alexandra Patsavas is an American music supervisor who has worked on over sixty films and television series, most notably The Twilight Saga, The O.C., Grey's Anatomy and Gossip Girl.  ❤️ Code First Girls FUN NOTES: ✨ 2018 streaming became chart legible ✨ 2014 streaming became chart legible ✨ The OC soundtrack ✨  Sergey Brin - one of the Google Funders, funded a science project funding science project to create humane meat - how can you create meat without the animal? MUSIC WE MENTION THIS WEEK: ✨ Modest Mouse ✨ Phantom Planet ✨ The Killers ✨ Little Mix ✨ Imogen Heap ✨ George Ezra

The closing session at the B2B Marketing Exchange was really fantastic. It was all about ABM — specifically how Oracle brought their ABM strategy to life. During the session Jungah Lee, Senior Digital Marketing Manager, Oracle Cloud for Finance, and Lynn Barnhart, Senior Director, Demand Generation for Human Capital Management Cloud Solutions at Oracle, talked about how they successfully deployed their ABM strategy through two very different campaigns. The campaigns focused on two different audience groups with two different sets of goals and objectives, two different orchestrations, and two very different timelines. Even though these campaigns were vastly different, the ABM framework they used allowed them to achieve success in each campaign. So, on this episode of the #FlipMyFunnel podcast, I'm sharing our biggest takeaways from this session on how to implement a great ABM strategy.

As the Senior Digital Marketing Manager of Townsend Security, Ken Mafli is in the trenches working hard on the company's inbound lead generation strategy. And that means he knows a lot about SEO and content strategy. In this episode Ken shares his insights and experience on how SEO has changed and become a part of a larger content strategy that requires you to truly understand your customers and their needs. He talks about creating content topic clusters and pillar pages that speak to the questions prospects have and the user experiences customers crave. Check out the company's primary pillar page as you listen to the things Ken and his teammates learned.

Martin Grossinger is the Senior Digital Marketing Manager for AutoMobility LA and the Los Angeles Auto Show. In this role, he creates video and social media content for the two events, produces the AutoMobility LA Podcast, wrangles the shows’ photography and videography teams, ideates branded activations and experiences, and liaises with a great community of car lovers all over Southern California and the world. He started with the show one day before it opened in 2014. Before moving to Los Angeles, Martin worked at a group of radio stations in Texas, wrote for Jalopnik in New York, and worked live event television production. Jalopnik’s Editor and Chief, Matt Hardigree, has been a past guest on Cars Yeah.

Teri Bisceglia spoke with Sarah Reck, Senior Digital Marketing Manager at the Heinz History Center in Pittsburgh

Making the extra effort to bring product and marketing together is part of the formula for marketing success our host Peggy Anne Salz discusses with Julia Wu, Senior Digital Marketing Manager at American Well, a Boston-based telemedicine company that connects users instantly with doctors over video feed. Julia, a Mobile Hero recognized by Liftoff for her user acquisition expertise, shares how combining product and marketing teams allowed the company to increase revenues by 10% year-over-year. Julia deep dives into the steps you need to follow to get your teams talking on the same page and fully focused on improving the user journey. She also recalls her background in retail and how she balances the need to engage and re-engage people who use the app with the requirement to respect their personal privacy.

Listen to episode 115 of the Digital and Social Media Sports podcast, with Nathan Rauschenberg, Senior Digital Marketing Manager for the Seattle Mariners. 71 minute duration. Show format contains separate parts. Subscribe to the podcast via iTunes or listen on Stitcher Posted by Neil Horowitz Follow me on Twitter @njh287   Connect on LinkedIn

As the former senior digital marketing manager of Vitamin Angels, Sarah Wright oversaw a uniquely structured team that managed over 100 corporate partnerships. But she was also focused on using data to expand their supporter base and diversify their income. Tune in to learn how she navigated and balanced it all.

Dan Bagby has worked in digital marketing for the past 8 years focusing mostly on SEO.  In today's episode, Dan shares his top SEO for Travel Bloggers. He has worked on dozens of websites, ranging from brand new sites to established sites like Wholefoodsmarket.com. He is currently the Senior Digital Marketing Manager at Key Ingredient and is breaking into travel [...] The post BITW 109: SEO for Travel Bloggers with Dan Bagby appeared first on Break Into Travel Writing.

Dan Bagby has worked in digital marketing for the past 8 years focusing mostly on SEO.  In today's episode, Dan shares his top SEO for Travel Bloggers. He has worked on dozens of websites, ranging from brand new sites to established sites like Wholefoodsmarket.com. He is currently the Senior Digital Marketing Manager at Key Ingredient and is breaking into travel [...] The post BITW 109: SEO for Travel Bloggers with Dan Bagby appeared first on Break Into Travel Writing.

From the corporate world to cannabis movementRuss Belville speaks with Meg Owen, the ‎Senior Digital Marketing Manager at Leafly.

On today’s show we talk with Eric Kammer, Senior Digital Marketing Manager for Audigy Group and Stratus Dental Group about new ways to target your prospective customers using IP Targeting. Let us know how we're doing on iTunes by leaving us a review! https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2 This show is sponsored by: Audigy Group helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! http://www.audigygroup.com/events/guest-summits/ Stratus Dental Group is passionate about protecting private-practice dentistry. Stratus helps private-practice owners by providing business expertise that engages and supports clinical and operational teams, enabling them to provide exceptional care and create grateful patients while being well compensated and professionally fulfilled. http://www.stratusdental.com/guest-summits/

From the corporate world to cannabis movementRuss Belville speaks with Meg Owen, the ‎Senior Digital Marketing Manager at Leafly.