Podcasts about followerwonk

Envía tus preguntas a dioses@genio.fm Papás Sabritas y sus embajadores de marca: Ryan Reynolds, Luis Miguel, Gloria Trevi, Alejandra Guzman, Mesi, Enrique Iglesias… Aparentemente les fue mejorando el gusto. Estudio de Kantar: México es de los países que más comen chatarra (comida, pues) y botanas. ¿en serio? Entonces el endorsment funciona. Cuando se trata de famosos y marcas…en la mente de los mexicanos está Sylvester Stallone con Tecate, Enrique Iglesias y William Levy con Sabritas. ¿Y el Checo Pérez? Chabelo está de vuelta ¿Ya vieron los espectaculares de su línea de zapatos? Definitivamente son zapatos que deben durar. Marketing Digital: Herramientas casi-gratuitas para gestionar redes sociales: SentiOne, Followerwonk, Rival IQ y – por supuesto – Mention. Casi todas tienen periodo de prueba. ¡Inténtalo! Y aquí…el escándala…La generación Z ya no escucha el radio. Bueno, de entrada, ni tienen uno en su casa. Ni ubican el sonidito de cambiarle a las estaciones cuando se hacía con perilla. ¿Hay futuro publicitario claro para la industria de la radio? ¿Se han casado con algún subgénero social o siguen pensando que todos la escuchan? ¿El Evento 40 significa algo? Pregunta para un experto…llegas a una cena, conoces a un prospecto y te comienza a brifear…¿qué hacer? Además, una pregunta del millón: ¿Cuántas veces debe publicar tu marca en redes sociales? Sí. Tenemos la respuesta. Incluyendo TikTok. Y por último: ¿Qué series ver si estás enrolado en las filas del marketing y la publicidad? De entrada: Mad Men, Dragon's Den y ya de perdis…Shark Tank. Síganos en nuestras redes para más consejos: YouTube: Los Dioses del Marketing Instagram: @losdiosesdelmkt Twitter: @losdiosesdelmkt LinkedIn: @LosDiosesdelMKT Facebook: Los Dioses del Marketing Los Dioses del marketing es una producción de Genio.soy

What's a world-class brand that customers despise, but keep going back to? Hint: rhymes with Lion Air. Kipp and Kieran discuss why you need to fail to succeed, the importance of brand authenticity (with tangible examples), this founder newsjacking to showcase his company's value props, and more! Things Mentioned: Ryan Air's tweet mocking crypto boys https://twitter.com/Ryanair/status/1525083159725056002 Salem Ilese, Crypto Boy songwriter & artist https://twitter.com/salemilese  Packy McCormick's newsletter “Newton's Alchemy” https://www.notboring.co/p/newtons-alchemy?s=r Rand Fishkin showcasing Spark Toro & Followerwonk's power https://twitter.com/randfish/status/1525984071158931456  David Meerman Scott, author of “Newsjacking” https://twitter.com/dmscott https://www.newsjacking.com/  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar  Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

In this episode, I am going to talk about some simple ways to get influencers that can promote your NFT projects. Learn different useful tools and strategies that I also use! TIME-STAMPED SHOW NOTES [00:00] - Intro [00:35] - The Dream 100 List [01:18] - Twitter tool you can use: Followerwonk [01:40] - How I organize my Dream 100 List [03:07] - What to do if you don't have a lot of followers? [04:58] - Checking an actual promoter account [05:54] - Know what's your goal when choosing [06:36] - Tool you can use: Sparktoro [07:18] - Outro     Programs: ✌️Free Masterclass On How To Create Your Dream Business https://levelingup.com/masterclass

Every summer we explore the upper end of creativity. In this short cast, I talk about tracking influence, using selected items of the PR Stack, and parsing fake news.00:23 explore #CJAF19 for influencers 00:59 Learning from Cliona Maher, Clonmel Junction festival director 01:07 PR Stack for Full Stack Employee 01:18 h/t https://twitter.com/Wadds 01:34 Followerwonk 01:39 Tweetdeck (actually Hootsuite) 01:50 Fake News 02:27 global weirding 03:20 http://insideview.ie 03:34 Music by Andre Louis

Every summer we explore the upper end of creativity. In this short cast, I talk about tracking influence, using selected items of the PR Stack, and parsing fake news.00:23 explore #CJAF19 for influencers 00:59 Learning from Cliona Maher, Clonmel Junction festival director 01:07 PR Stack for Full Stack Employee 01:18 h/t https://twitter.com/Wadds 01:34 Followerwonk 01:39 Tweetdeck (actually Hootsuite) 01:50 Fake News 02:27 global weirding 03:20 http://insideview.ie 03:34 Music by Andre Louis

On today’s show we conclude a 3 part series on Twitter and how it can be used by your practice. From reaching new patients to providing customer service to your current ones, Twitter holds a valuable place in your marketing mix. Today we talk specifically about hash tags — what they are, how they work, and which ones should you be concerned with from an audiology or ENT perspective. We also cover the strategies behind picking the best time to tweet. Next up we will cover Facebook and some of the best practices (and off the beaten path tips) that will help you reach more patients there as well. Mentioned in todays episode: Followerwonk - easily check on the best time to tweet As always, we welcome your questions, comments or feedback! Email reach@audigy.com, leave a message for us on CEO or leave a review on iTunes! It’s fast, easy and helps us improve! And don’t forget, subscribing to Reach on iTunes is the best way to keep up with the show. Subscribe to Reach (its free) with the link below. Thanks for listening this week!

In this episode Gemma talks about how to understand your people, and find them online. Resources mentioned in this episode: Search.twitter.com: https://twitter.com/search-home Hootsuite: http://www.hootsuite.com/ TweetDeck: https://tweetdeck.twitter.com/ Twellow: https://www.twellow.com/ Followerwonk: https://moz.com/followerwonk/ Audience Insights: https://en-gb.facebook.com/business/news/audience-insights Download Gemma's handy guide for finding your people online here: http://bit.ly/2qz1vql For more simply smart strategies and business inspiration, find Gemma here: http://gemmawent.co.uk/

This week we have the pleasure of hearing from Josh Elledge, a self-described “practicer of PR.” It’s clear Josh knows what he’s talking about, too; he has been on TV and radio over 1,500 times, has appeared on 75 different TV shows, and reaches over a million readers each week with his syndicated column. His Savings Angel podcast is the #1-ranked consumer shopping and savings podcast worldwide. Josh is the founder and CEO of SavingsAngel.com, a membership-based website that helps consumers dramatically lower their grocery bills. It currently employs over 50 people and brings in over $5,000,000 in sales annually. Surprisingly, he has managed all of that with under $500 spent in advertising. Instead of focusing on advertising, Josh has created his success through PR. After his success with SavingsAngel, he created upendPR, which is designed to inspire entrepreneurs and provide a roadmap to successfully increasing sales through PR. In this episode, Josh gives generous and open insight into his methods and strategies. Find out more about Josh here: @JoshElledge on Twitterwww.savingsangel.com www.upendPR In this episode: [02:44] - What is and what isn’t PR? Josh gives us his definition, while offering some insight into his perspective. [04:21] - Josh describes his experiences in hiring recent graduates who studied public relations and in doing so emphasizes the importance of understanding what an audience wants rather than just studying PR in an academic setting. [06:18] - Josh describes his frustration and disillusionment with hiring PR firms and the disconnect he sees between what the PR industry is offering and what small-business owners truly need. We also learn about the roots of his company upendPR. [09:01] - Josh tells us about SavingsAngel and what it does, and the importance of exposure in success. [10:50] - Josh describes his outreach attempts to local media companies in the early days of SavingsAngel and his successful strategies for getting exposure without paying for ads. He explains how this ballooned into his current success. [13:32] - Being positioned as a “subject-matter expert on the way to thought leadership” is vital to entrepreneurs. Josh explains why it’s important and how to fill that role. [14:30] - Josh gives an example of how to offer value instead of directly selling your product and emphasizes the importance of becoming a brand journalist. [16:40] - If you had two minutes to do PR work, what would you do? Josh reveals that the most common answers aren’t the best. He explains that newsjacking is the next step after having some authority in your space, and how best to go about it. [19:30] - Especially the first few times you’re working with an influencer or producer, play it very cool, and go very soft on self-promotion. Josh explains why this matters so much. [21:57] - If you’re starting out and have been working on building your authority, how do you make contacts who are influencers if you don’t have them already? Josh gives a step-by-step path to knowing any influencer. [23:45] - As part of this path, Josh explains the importance of Twitter. He also gives specific tips on how to use Twitter and goes over the basics of how to get your first few hundred followers. He then expands on how to get on the radar of influencers. [28:20] - Josh talks about identifying journalists, creating a Twitter list, and monitoring that list separately from your general feed. [29:47] - Our host, Stephan, talks about Followerwonk, a Twitter tool created by Rand Fishkin, the founder of Moz. He asks if Josh has used it, and Josh answers (and also lists other valuable PR tools). [31:33] - Stephan talks about the database Cision, which is a powerful (but expensive) tool for obtaining information about influencers. He also talks about HARO and gives advice on how to be the source chosen for inquiries through this tool. [37:22] - One of Josh’s clients got 28 media placements in one month, mostly from HARO. Josh gives us more information about this. [37:52] - We hear about Josh’s close brush with the reality TV world. [39:30] - Josh gives us a step-by-step path toward becoming a columnist with prominent publications. [45:42] - Josh explains that outlets usually want a commitment of consistency if you’re going to be a guest writer. This is worth taking into consideration when deciding whether to write for others or just to publish articles on your own site. [46:55] - Don’t make the mistake of publishing an article you wrote for another publication on your own site. Josh discusses how to handle this. [49:15] - Are there secrets to getting rebooked by media outlets, beyond those we’ve already heard about? One tip that Josh lists is building a press kit, and he gives some insight into what to include. [53:30] - Josh tells listeners what specific services his company provides. [55:39] - Josh wants to give you a free gift! To get his $100 Twitter publicity mastery course for free, go to www.upendpr.com/fire. (If you need a publicity code, use “fire”.) Links and resources: @JoshElledge on TwitterSavingsAngel upendPRTwitter Marketing & Public Mastery Course (for free!)Rand FishkinMozCisionHAROFollowerwonkNewsjacking  

Big news in the digital marketing community lately! Lots of things are giving up the ghost. We talk through Google Hangouts, Moz, Followerwonk, Blab, Tso, and more. Submit topic ideas, ask questions, or send hate mail. We don't care... ----------------- FOLLOW US! ⬇⬇⬇⬇⬇⬇ iTunes: itunes.apple.com/us/podcast/below…d1059107933?mt=2 Twitter: twitter.com/belowthefoldio Email us: inbound@belowthefold.io

Voici le numéro 50 du podcast Rendez-Vous Numérique! Retrouvez-nous iTunes (Audio) http://ow.ly/u7qUj ou dans le flux RSS (Audio) http://ow.ly/u7r3w pour votre lecteur de podcast. Chaque semaine, +Benoît Chamontin (www.geeksandcom.com), +Benoit Descary  (www.descary.com) et +Sébastien Gagnon    (www.sebastiengagnon.com) reviennent sur l'actualité des médias sociaux et donnent leurs conseils / opinions pour votre stratégie numérique. N'hésitez pas à partager votre opinion en utilisant le hashtag   #RDVnum Au programme cette semaine : ------- DISCUSSION DE LA SEMAINE ------- Periscope vs Meerkat : la bataille de la vidéo en direct. Un feu de paille ? Un marché déjà conquis ? ------- ACTUALITÉS EN BREF ------- - Facebook ajoute un bouton souscire aux “pages événements” - Un bug sur les statistiques de page inquiète les producteurs de contenu - Twitter lance Curator, sa platforme pour les producteurs de contenu  / Media - TweetDeck pour Mac se met à jour et intègre Teams, la messagerie privée de groupe - Twitter teste les publicités dans les profils des utilisateurs - Vine permet maintenant la mise en ligne de vidéos HD - Google+ Photo dans Google Drive - Il est possible de mieux gérer ses sondages dans les paramètres de Google+ - Gmail pour Android permet de retrouver tous les comptes dans une seule boite - YouTube teste actuellement les vidéos en 4K à 60 images par seconde - Google améliore les outils de partage sur Google Apps - Flipboard permet la collaboration dans les magasines ------- ASTUCE DE LA SEMAINE -------  Description de Followerwonk

Welcome to the 5th episode of the 3Q Digital Download Podcast. Join our host, Joseph Kershbaum and guest Aaron Levy as they discuss how to create compelling Marketing Personas to ensure your ads are reaching the right audience. Here are the 5 key takeaways according to Aaron: Use the information you already have in AdWords, Analytics etc. to find out information on your existing audience. View search query reports as questions; learn what the audience is looking for help with, and provide the answer with your ad copy and landing pages. Follow the breadcrumbs left by retargeting – see what else your audience is doing, what else they care about and what motivates them. Use the data to inform the value propositions you use. Talk to the social team, and learn to use their analysis tools. LittleBird, Demographics Pro and FollowerWonk can help gain insights into your audience (and your competitors). Talk to people! Talk to sales teams, customer service teams and in-store employees; if a live chat is available from the site, dump it into a word cloud to see what bubbles to the top.. Learn the language the customers use, and what gets them over the purchase hurdle. Join us in two weeks for the next episode!   Subscribe to the 3Q Digital Download Podcast via iTunes, Stitcher, or wherever you listen! Have a killer topic we should cover on the show? Let us know in the comments, or at info@3qdigital.com.

Zvi Band is CEO & Co-founder of Contactually, a web-based CRM tool that will help maximize your network ROI, get more referrals and gain more repeat business. Zvi also runs DC Tech Meetup and Proudly Made In DC. Talking about networking for introverts, entrepreneurship, and organizing local events. NBN28 Show Notes Join the NBN Club today. Listen to episode 28 in iTunes or Stitcher. Launch your WordPress blog with my quick tutorial. Sign up for Bluehost and support the show. Thanks. Thanks to Sean Carpenter for leaving a networking tip. Record your audio comment or networking tip here. Pick up a copy of New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods. What is Contactually and how does it work? Zvi began as a consultant for high-end start-ups, government and VC firms. He had a good reputation, but he was terrible at business development. The concept of staying in touch is not something new. They are just providing a better tool to do this. Zvi said, "The number one reason people fail to network is the simple fact that they don't do it. If you make a consistent effort, even something as simple as sending an email a day, it's a game changer.” from Frank Gruber's Startup Mixology event in DC. (Video) He was so introverted, he wanted to go home on weekends during college. Zvi wanted to get involved in a start-up, so he had to start meeting people. He did so over coffee. He was offered a job as a CTO. It wouldn't have happened if he didn't build the relationships first. He grew a strong business without advertising. “Forget the name of the company, it was me they wanted to talk to.” People do business with those they know, like and trust. Instead of walking out with ten business cards, walk out with one really good relationship. The biggest differentiator between a good networker and a bad networker is whether you do it at all. His DC Tech Meetup draws 1,000 people each month! "A rising tide lifts all boats." -  John F Kennedy. The number one most important thing in networking is to just do it. “Give more than you receive.” The simple phrase, "How can I help you?" is one of the most powerful things he has learned over the years. Tips for hiring staff for your start-up. Twitter is probably the best way to network online (in his industry). Use Twitter lists like a pro. FollowerWonk to search Twitter bios. You can almost participate at SXSW Interactive without even being in Austin. Hashtag Twitter Lists. Use Contactually Buckets for contacts you meet at a conference. Tips for networking as an introvert. There's no danger in attending a networking event. It's like skydiving, at some point you just have to jump off. Plan to attend events with one or two friends. Never walk in alone. App Recommendation: RunKeeper and Dark Sky. Book Recommendation: Pitch Perfect: How to Say It Right the First Time, Every Time by Bill McGowan. I mentioned Presentation Zen: Simple Ideas on Presentation Design and Delivery by Garr Reynolds. Contact Zvi: @skeevis on Twitter or visit Contactually.com Please leave a review and subscribe to the show in iTunes or Stitcher Radio. Every review is sincerely appreciated. Affiliate links used. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba. Thanks for listening. You rock!

inShare Rand Fishkin, is co-founder of Moz, a software as a service company that sells inbound marketing and marketing analytics software subscriptions. Rand is also the co-author of The Art of SEO, and is host to the brilliant Help Me Help You Dinner networking group. Talking about SEO, authenticity, and networking NBN24 Show Notes Join the NBN Club today. Listen to episode 24 in iTunes or Stitcher. Get your free audio book by visiting Audible.com! Do it now and support this show please. Record your audio comment or networking tip here. Check out my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods. Elite Privilege, Ivy League Schools, and Uncommon Advice for Building a Network The world is still driven by social interactions. Rand's Mom was running an old-school print marketing company. Her clients started needing web sites, so she introduced Rand. He dropped out of school and went into business for himself. My interview with Hugh Forrest, director of SXSW Interactive. Rand doesn't have a big plan when he attends conferences. He always tries to be his authentic self. Help Me Help You Dinner. Bring people together. Tell them what you need help with. Explain how you can help. How important are blogs these days? Rand explains. A blog enables you to publish simply and easily. Think of your own personal brand just like an organization of a larger size and have a content strategy. What is it that you're publishing that's going to earn you the attention, interest, and awareness that will hopefully earn you trust and likability. Advice about blogging. Promote other people! Don't ignore SEO (Search Engine Optimization). SEO is a process, it's an ongoing thing. SEO, amplification, social media are muscles. You need to flex them or they will fade away. Tips for finding your audience and niche. Ask, “What do you need help with?” Put yourself in your audience's shoes. Rand tries to run his entire life using Gmail. My mission is to help. Serendipity will do the rest. Social Norms VS. Market Norms. Be a more authentic version of yourself. 3 LinkedIn tips. Check out FollowerWonk.com. How Rand would grow his network all over again. How to find the unasked, un-obvious questions. App Recommendation: Hotel Tonight and Dolphin Browser. Book Recommendation: The Absolutely True Diary of a Part-Time Indian by Sherman Alexie. Contact Rand: rand AT moz.com or @randfish on Twitter. Please leave a review in iTunes or Stitcher Radio. Every review is sincerely appreciated. You can subscribe to the show by RSS, email, or in iTunes and Stitcher Radio. You will never miss an episode! Affiliate links used. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba. Thanks for listening. You rock!

Heute haben wir den freundlichen und gutaussehenden Marcel zu Gast! Mit ihm sprechen wir über unsere Vergangenheit, die Gegenwart von Twitter und die Zukunft von leckeren Fruchtsäften. Konferenzlight (Theme from K/28_021) Marcels Gastbeitrag auf Beetlebum Dell 2713HM tapbot_paul behauptet, dass die Suche in Twitter.app kaputt ist Followervergleich bei Followerwonk Die komische Microsoft Maus zum selberbiegen Diese Show enthält 50% mehr sprechende Leute als sonst. Folgt Marcel auf Twitter: @UARRR, und uns natürlich auch: @konferenz28.

Der er mange måder at blive klogere på – bøger, e-bøger, twitter, Facebook, podcast, blogidlæg og meget andet. Konferencer er også en god måde at ”suge” til sig på. Men hvilke, danske eller udenlandske, hvad koster det – og er det pengene værd? Bo Vejgaard er seo og web analytiker ved Siteimprove – som holder til i København. Det er i den forbindelse at Bo har været på den anden side at Atlanterhavet – for at hente ny viden og inspiration. Det er blevet til en snak om konferencer – og så hvad det er Bo har fået med sig hjem – fra over there…. Selv suger Bo til sig ved at følge en lang række på Twitter. Dem han synes gør det bedst har han listet op her under. @justinbriggs Har tidligere været SEO-konsulent hos @distilled , men er nu rykket ud som in-house SEO hos et spilfirma. Han snakker meget om Linkbuilding og har en fed tone. Jeg har oplevet ham live på ProSEO i Boston, hvor han var super. @lisabarone Er den ene af medstifterne i @outspokenmedia , hun skriver de fleste af deres blogindlæg, som typisk er værd at læse. Det er generelt inden for online markedsføring for SMB'er. Hendes medstifter @rhea skriver mere om SEO, men er ikke helt så aktiv på Twitter. @ipullrank Er en up-and-coming rockstar inden for SEO. Han er en del af Publicis koncernen. Han blogger en del på SEOmoz om SEO og demografi. Han har lavet et lille hacket værktøj til KW research via sociale medier. Han er meget aktiv og samtidig morsom. Man bør også overveje at følge hans buddy @dohertyjf der er SEO konsulent hos @distilled. @katemorris Er også SEO konsulent hos @distilled, hendes fokus i tweets og på konferencer jeg har set, har været KW research. Ikke super aktiv på twitter, men generelt gode indlæg. Hun har lavet en tool-liste til KW-research. @tomcritchlow Er leder af @distilled's kontor i NYC. Han laver små hackede scripts blogger og snakker om både SEO og produktivitet. Generelt gode info. @rustybrick Han er lille SEO-orienteret blog og tweeter primært links til nye indlæg. Indsigten er fin, der er ikke altid så stor dybde. Hvis man bruger RSS kan man overveje at nøjes med at subscribe til hans blog. @randfish CEO hos SEOmoz, meget engageret og snakker om alt fra Venture kapital til SEO. Han er også en rockstar i branchen. Hvis man interesserer sig for SEO og ikke følger Rand i forvejen, så er man nok ikke helt med på noderne. Hans blogindlæg på SEOmoz bloggen plejer at være populære, til tider kontroversielle. Der er også en stribe her man bør overveje at følge, men som jeg ikke har skrevet kommentarer til. @copyblogger @vanessafox @willcritchlow @robousbey @problogger @dannysullivan @graywolf @mattcutts (ok hvis ikke man ved hvem Matt Cutts er, og følger ham i forvejen. Så skal man nok finde en anden karriere end SEO). og så de danske naturligvis, Mikkel Demib, Grosen Friis, Søren Riisager m.fl. Værktøjer: FollowerWonk -  jeg bruger meget den del af followerwonk der hedder search bios, hvis jeg skal finde twitterbrugere der har tilkendegivet en bestemt interesse. Det kan bruges til finde targets, som man så kan følge i håb om at de følger en tilbage, og derfor retweeter, når man siger noget relevant inden for deres felt. SocialMention bruger jeg til at søge efter bestemte udtryk i de sociale medier. Det kan også bruges til at identificere brugere med indflydelse, eller interesseområder. Klout bruger jeg også til at finde andre twitter brugere, der er markerede indflydelsesrige inden for et område. Jeg giver ikke meget for selve klout-scoren, men hvis du klikker dig ind på et topic, og tager listen af de mest indflydelsesrige, så er der som regel nogle gode emner at følge. http://ipullrank.com/tools/gofish/ er det social media kw research tool, som @ipullrank har lavet og introduceret dette blogindlæg: http://www.seomoz.org/blog/using-social-media-to-get-ahead-of-search-demand Hvis man har 400$ der brænder i lommer, så er ProSEO videoerne fra Boston en god investering http://www.