Podcasts about content marketing specialist

On today's episode, we'll be exploring the critical steps to avoid contamination on circuit assemblies during the rework process with our expert guest, Gayle Towell. Gayle is the Content Marketing Specialist at AIM Solder, a leading global manufacturer of solder assembly materials for the electronics industry. She holds master's degrees in both mathematics and physics from the University of Oregon and has nearly two decades of experience in higher education, technical writing, and creative writing. In her role at AIM Solder, Gayle is instrumental in producing technical and research-based materials, while also collaborating with industry partners on various projects.  She has contributed articles to industry publications, such as the Printed Circuit Engineering Association Magazine, where she discusses topics like solder paste powder sizes and mixing methods. Gayle has also participated in industry events, including the SMTA International conference, where she shared her expertise in sessions covering soldering technologies and solder paste advancements. Additionally, she has appeared on podcasts discussing the development of new solder products. Her extensive background in technical communication and her role at AIM Solder highlight her significant contributions to the electronics manufacturing industry, and today she'll be sharing her insights from a recent technical article "What's on Your Rework Bench."In this discussion, we'll review the rework station and the essential practices that can make or break circuit reliability. Gayle will walk us through the common pitfalls she's seen—from the dangers of unapproved fluxes to mismatched cleaning solvents—and explain how these mistakes lead to long-term failures in the field. She'll also share practical advice on maintaining a contamination-free bench, the importance of selecting compatible chemistries, and why regular audits and operator education are key to preventing unintended residues and contaminants.Gayle will help us prevent one problem, rework, while not creating another, contamination.Gayle's Contact InformationGayle Towellgtowell@aimsolder.comhttps://www.aimsolder.com

Marina is a Content Marketing Specialist & Founder of the B2B Content Marketing agency Retold. With an extensive background in marketing, including content, social media, branding, and more, Marina opted for the agency approach after working in marketing leadership roles with companies in a number of different verticals. Today, she is passionate about bringing the power of storytelling and innovation into the world of content marketing to help companies solidify strategies that get results. Questions and topics we discussed in this interview include: The hardest part about being a marketing manager that people don't talk about enough Does written content still have a place in a marketing strategy (within video-first world)? What do people get wrong about thought leadership? How can marketers make it an effective part of a strategy? How to get your CEO featured in the media Skills Marina thinks marketers should focus on learning this year if they want to get better at B2B marketing What's been Marina's approach to collaborating with other content creators? And more! You can connect with Marina on LinkedIn here - https://www.linkedin.com/in/marina-krivonossova/ You can find me on LinkedIn here - https://www.linkedin.com/in/kennysoto/ Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more. Music for this podcast comes from www.davidcuttermusic.com 

Vanderpump Rules is proof that a spinoff can not only be hugely successful, but be its own Sexy Unique Content. Not only did the show capitalize on the success of Real Housewives of Beverly Hills, but on the star power of Lisa Vanderpump.Those are a few of the things we're talking about today with the Senior Content & Communications Manager at UserGems, Amber Rhodes. Together, we explore the marketing lessons of Vanderpump Rules, including capitalizing on the moment, using character-driven storytelling, and much more. About our guest, Amber RhodesAmber Rhodes is Senior Content & Communications Manager at UserGems. She joined the company in December 2021 as a Content Marketing Specialist. She is also the host of the podcast Everything's Coming Up Marketing. Amber previously served as a Content Strategist at EmberTribe and a Communications Specialist at Galactic Fed. Outside of work, she likes to watch reality TV, read and hang out with her beagle.  What B2B Companies Can Learn From Vanderpump Rules:Capitalize on the moment. Take advantage of what's working or effective and make the most of it. Lean into that strategy or tactic and see where it takes you. Ian says, “A lot of marketers try to capitalize on the moment, when they're trend-jacking or doing things like that. And you see a lot of great marketers creating moments, too.” Vanderpump Rules is a great example of capitalizing on the moment, because Bravo was seeing the success of Real Housewives of Beverly Hills, and combined that with the screen time and star power of Lisa Vanderpump to create a massive hit they knew would work, because it had already been proven popular on Real Housewives.If it ain't broke, don't fix it. If you are already seeing results with your marketing, keep it going. Amber says that for your audience, “Sometimes people just like what's comfortable. They like the consistency, the repetition, the comfort. They like coming back to the same things. You don't need to always push it.” This applies to Vanderpump Rules too. Amber says, “The original cast is pretty much what stuck around. There was a time where they tried to add in new people and the audience was not having it. There was something about the lightning in the bottle of the original cast, and when they tried to add in other people and manufacture drama in that way, it just didn't work.”Use character-driven storytelling. Focus on the people, their personal stories, their drama. Ian says, “The character is the key thing here. And in the B2B world, we are trying to create characters out of real people, out of the CIO or the VP of data. And we do an absolute crap job of creating the character a lot of times. They're not quirky, they're not weird. They aren't mean or spiteful. They don't do all the things that make people human. And I think if we stop telling stories with rose-colored glasses, then perhaps we would find more authentic storytelling and more believable storytelling. Tell stories that have thorns, not just roses.” Vanderpump Rules is compelling because it explores a range of human emotion, not just the positive. Quotes*”I'm trying to find the feedback loop between social and content. How do we use content to distribute on social? How do we use social to listen to conversations that should then be content that we are creating? And create that wheel so that we're always having fresh conversations about the topics that we need to educate our audience on.”*”Original research is going to be a big differentiator for content teams. We'll ask the questions the same way that you do. No one else will be able to put your own spin on that data like you do.”*”I think that probably the best thing that you could do is ask for help early and often. You'll want to prove yourself [as a new content marketer], but there's only so much that you can actually know. So I think asking a lot of questions early and often, and getting used to setting expectations only helps everyone.”Time Stamps[0:55] Meet Amber Rhodes, Director of Content & Communications at UserGems[2:37] Exploring UserGems: Innovations in B2B Marketing[4:11] The Vanderpump Phenomenon: Lessons for Marketers[10:46] Marketing Mastery: Capitalizing on Moments and Character-Driven Storytelling[19:50] Behind the Scenes at UserGems: Content Strategy and Impact[31:11] Advice for B2B MarketersLinksWatch Vanderpump RulesConnect with Amber on LinkedInLearn more about UserGemsAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In this episode, Shannon is joined by Content Marketing Specialist and good friend Tai Goodwin, for a conversation on how to effectively use quizzes to generate quality leads. Join our Facebook Community! https://joyfulbusinessrevolution.com/FB

This is another episode in our regular series “In Case You Missed It,” where we bring the written word to life by reading an outstanding article from The Journal. In this episode, Josh Heath, Endress+Hauser USA's Content Marketing Specialist, reads the article, “Understand the Pressure Effect on Coriolis Flowmeters.” The article is written by Victor Rojas, Coriolis Product Manager at Endress+Hauser Flow. It originally appeared in our 2023 Oil & Gas Automation eHandbook. And of course, get your family-friendly, silly Joke of the Day. Resources from this episode: Read the article by downloading our Sept. 2023 Oil & Gas Automation eHandbook. Visit the Endress+Hauser website. White Paper: Pressure Effect on Coriolis flowmeters and compensation. To subscribe to our 4 print magazines (Feb., May, July and Oct.), e-mail Anna Hicks at ahicks@endeavorbusinessmedia.com. Subscribe to our 4 digital magazines at http://rok.auto/thejournal-subscribe.   Please leave us a 5-star rating & review, and subscribe to “Automation Chat.” ** 2 Consecutive Awards for Best Podcast, 2022 & 2023 APEX Awards of Publication Excellence.

Welcome to the first episode of 2024 (which was recorded in 2023)! In today's show we're joined by AIM Solder's Content Marketing Specialist, Gayle Towell. AIM is a leading global manufacturer of solder assembly materials for the electronics industry with manufacturing, distribution, and support facilities located throughout North and South America, EMEA, and Asia.Gayle helps to walks us through topics like what exactly a soldering company like AIM does, how they make their products, who buys it, how they decide what product to design next, and more. 

What can the Consturction Industry learn from Sports Illustrated SWIMSUIT? You are about to find out! In this episode with Darcie Burroughs, a former Sr. Editor for SI Swimsuit, we talk about changing the perception of what a Woman In Construction looks like, and the effect that can have on our industry. We also talk about her current roles as co-owner of Steel Pines (with which she has a MOBILE SAWMILL!), and Content Marketing Specialist at STACK Construction Technologies...a company that has a culture Darcie says she NEVER wants to leave. Here is a link to the Women in Con Tech article Darcie and I discuss. Additional links: Steel Pines on FB, STACK on LI, and Darcie's IG @DarcieinthesticksTo capitalize on my experience INSIDE the Construction Industry in order to MORE SUCCESSFULLY RECRUIT & RETAIN great people for your construction related organization, CONTACT ME at Barb@LevocityForChange.com Follow me on LinkedIN, Instagram, and/or Facebook. Visit my website ConstructionBarb.com. Or, to share YOUR construction industry story and experiences as a GUEST on the podcast, connect here.

Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It's my pleasure to welcome Ashley Cline, VP and Co-Founder of Ice Cream Social, a powerful social invite tool. Tune in to learn more about influencer marketing, user-generated content (UGC), and how platforms like Amazon and TikTok leverage UGC. Ashley also walks us through the key best practices for brands working with influencers. Ready for her hot take? You don't need a large following or a wide social presence to be an influencer; instead, you can leverage your influence over personal relationships!

In this episode, we are joined by Andrew Ward. Andrew is a Cannabis Copywriter, Journalist, and Content Marketing Specialist. Since 2017, he has been operating his own content marketing firm, helping build brands in and out of the cannabis space. Andrew is also an author. His works include Cannabis Jobs (2019) and The Art of Marijuana Etiquette (2021). Topics: 1. Cannabis Media Content 2. New York Update 3. Should Hemp Farmers have been allowed to cultivate first in NY? * Twitter - @TheCannabisRev2 * LinkedIn - @thecannabisreview * Episode Library - https://www.thecannabisreview.ie

In this episode, Shauna Leigh, a Content Marketing Specialist, gives us a sort of masterclass on all things marketing and copywriting. She answers the questions so many of us online business owners have:Which social media platform should I focus on?What should I write on my website? Why am I not getting any clients even though I'm posting all the time?Shauna not only shares how to effectively write copy (using her "You Need Copy" method), but also gives us helpful strategies to navigate social media platforms and showing up in our businesses. If you've ever worried about burning out or have dealt with imposter syndrome or confusion, you will loooove this episode!"Marketing is starting conversations and inviting people into our worlds."So grateful you're a part of my Universe!xoxo,Kailee********************************************Connect with Shauna:Shauna's Website: shaunaleigh.comMarketing Rebels Podcast: "Client Chemistry: Cracking the Code to Client Chemistry with Kailee Nauman"✨Download Your FREE Brand Audit Checklist✨I'd love to connect with you:Instagram: instagram.com/eclecticdesigns.coTikTok: tiktok.com/@eclecticdesigns.coPinterest: pinterest.com/eclecticdesignscoEpisode Music: WatRSpecial thanks to my VA, Andrea: thevirtualalchemist.com 

ABOUT DARCIE BURROUGHS:Content Marketing Specialist at STACK Construction Technologies and Owner at Steel PinesDarcie Burroughs is the Content Marketing Specialist at STACK Construction Technologies. She also owns a General Contracting and Portable Sawmill business in Edinburg, NY with her husband and is busy raising a three-year-old boy, and wrangling nine chickens, two horses, and a dog. Darcie is passionate about advocating for more women in construction, spreading the good word about the benefits of construction technology in a mostly laggard industry, and incorporating her professional life with her personal business. CONNECT WITH DARCIE:• Website:  https://www.steelpines.com• Website:  https://www.stackct.com• Facebook: https://www.facebook.com/steelpines• LinkedIn: https://www.linkedin.com/in/darcie-burroughs-8b592279• Instagram:  https://www.instagram.com/darcieinthesticks WAYS TO CONNECT WITH STEFANIE…• Website: https://shebuildshomes.com• Facebook: https://www.facebook.com/shebuildsbetter• Instagram: https://www.instagram.com/shebuilds.homes• YouTube:  https://www.youtube.com/shebuildsshow

The one about new aircraft engines, AI changing digital marketing, content marketing myths and the Banshees of Inisherin - TG94 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:07 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:16:40 Content Spotlights ROGER: Revolutionizing Flight! The Amazing Potential of the CFM RISE Engine – Mentour Pilot on YouTube: https://youtu.be/ojVNOj-q3SQ PASCAL: Will Artificial Intelligence Change The World Of Digital Marketing Forever? By Matteo Pittaluga: https://www.forbes.com/sites/forbesbusinesscouncil/2023/02/08/will-artificial-intelligence-change-the-world-of-digital-marketing-forever/ 00:28:14 Marketing Tech and Apps  ROGER: It's all about a massive Google Maps upgrade: https://www.tomsguide.com/news/google-maps-just-got-a-huge-upgrade-heres-all-the-new-features PASCAL: It's all about going live on social media eCamm Live https://www.ecamm.com/mac/ecammlive/?fp_ref=pascal29 released version 4.0 with lots of new features and a great 5-day challenge and a dedicated bank of resources. Add free virtual backgrounds thanks to FreePik.com https://www.freepik.com/search?format=search&query=stream%20background&selection=1 and free background music thanks to CreatorMix https://creatormix.com/ 00:41:00 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:46:17 Creator Shout Outs ROGER: Mike's Book Reviews - How Pet Sematary by Stephen King Captures Grief In A Way That No Other Author Has Been Able To: https://youtu.be/Lw-TV77BJ-s PASCAL: Joanne Dolezal, Digital and Content Marketing Specialist, author of ‘B2B Content Marketing Myths: Busted': https://www.linkedin.com/pulse/b2b-content-marketing-myths-busted-joanne-dolezal/ 00:52:18 Film Marketing The Banshees of Inisherin (2022) Director: Martin McDonagh Writer: Martin McDonagh Stars: Colin Farrell, Brendan Gleeson, Kerry Condon Music: original score composed by Carter Burwell Two lifelong friends find themselves at an impasse

Every day when you open your email inbox, you're bound to receive a number of marketing emails from the brands that you follow. Have you ever wondered what determines whether you'd open or delete the email? In this episode, we're going to explore that further with Danni Roseman, Content Marketing Specialist at Surfer. At Surfer, Danni focuses primarily on blog management, copywriting, and growth marketing initiatives. Danni is a lover of the written word and takes a uniquely holistic approach to content marketing combining over 13 years of writing and editing experience to create content that has reached people in over 150 countries. Stay connected with Danni on LinkedIn or check out Surfer. Show Notes 00:00 - Intro 01:51 - Danni's career journey from education to content and copywriting 03:10 - Why email marketing still plays an important role despite the rise of other marketing channels 04:20 - The future of email marketing and its potential impact 05:55 - Surfer's approach to email marketing 08:35 - Practical steps to get started on email marketing 11:01 - Challenges to expect in email marketing 13:41 - Top three tips for winning at email marketing 15:59 - Individuals and brands who are nailing email marketing – Eddie Shleyner (VeryGoodCopy), Hannah Baxter (Anxiety Beer), The Hustle 40:39 - Fun questions with Danni

What makes a great video script? Whether you're brand new to scripting or want to brush up on the best practices, there's so much to unpack from this episode of The Visual Lounge. TechSmith's Content Marketing Specialist, Ryan Knott, joins the show to share his advice on best practices, what to do vs. avoid, how to nail your tone, and so much more. If you've never scripted a video before, it's easy to overthink it. The good news is that simpler is usually better, and Ryan has plenty of actionable tips to share in this episode to help you get started. Learning points from the episode include: 01:18 How Ryan got started using scripts for video 02:45 What does a successful script look like? 04:18 Ryan's tip for using images and video 05:57 Why writing a script can be useful 07:29 What are the essential elements of a script? 08:20 Tips for using visual cues 11:35 Finding the right tone for your script 14:24 Considering language and word choices 18:00 Why you should read your script out loud 20:26 What makes a good script writer? 22:23 Let the content on screen speak for itself 24:15 Consider accessibility 27:06 Ryan's final piece of advice for writing a script 29:07 Find out more about Ryan Important links and mentions: Camtasia: https://www.techsmith.com/video-editor.html Snagit: https://www.techsmith.com/screen-capture.html TechSmith Academy: https://www.techsmith.com/academy.html

This episode marks the Accounting Leaders Podcast's 50th release. To celebrate, we flipped the tables on our show host and Karbon CEO, Stuart McLeod. No question was off limits. In this episode, Karbon's Content Marketing Specialist, Jess Marcello, and Marketing Development Manager, George Connor, had a lively conversation with Stuart about the hardest part of running a growing firm, how to find meaning and purpose in work, Karbon's culture, Stuart's favorite Karbon employee, and everything in between.In this episode, you'll find: A special note from the Karbon team (00:01) Welcome Jess and George (01:05) Karbon offices (03:00) Stuart's childhood in Australia (4:30) Stuart's pets and Karbon's (secret) pet page (07:00) The hardest part about running Karbon (09:10) Challenges of keeping a growing team aligned (11:00) How to keep everyone in the company happy (13:00) How to find meaning and purpose in work (14:30) What is Karbon's culture? (19:00) Karbon's three objectives (21:00) Stuart's dreams when he was growing up (24:30) Why Stuart was a terrible employee (28:00) The dream size of Karbon (29:30) Stuart's fears (31:20) Freewill or destiny? (32:40) Hydrofoil surfing (35:00) Getting bored (36:00) Who is Stuart's favorite employee? (37:10) Magic sword vs. magic shield (39:00 As promised at the beginning of this episode, you can read Stuart's letter to all employees regarding Karbon's recent company restructure, and find the list of talented ex-Karbon employees who are now available for work here.

Our mental health plays a huge role in how we show up for work. Work is a big part of our lives, so with the wrong environment, heightened expectations, or lack of boundaries we set for ourselves, we can find ourselves dealing with mental health problems or triggering a mental health issue we already have. Add on the heightened expectations, fear, and anxiety that comes from the outside world today - it is no wonder that many folks are struggling. But how do we know if ourselves or others we work with need help? What are the places we can go to for help? And how does self advocacy play into getting us back to a mental state that makes us productive and healthy? Our special guest, https://www.linkedin.com/in/courtneychatterton/ (Courtney Chatteron, Content Marketing Specialist at Hyperproof) is here to talk about all of that and more. Courtney is a big mental health advocate and also has dealt with mental health issues that would resonate with many of us, so hearing her story and tips are sure to inspire you or open your eyes on how to be an ally to those around you. If you want to connect with Courtney, you can find her here on LinkedIn. Also, for those who were interested in the series #RealConvo from The American Foundation for Suicide Prevention that Courtney mentioned on the podcast, https://www.linkedin.com/safety/go?url=https%3A%2F%2Fafsp.org%2Frealconvo&trk=flagship-messaging-web&messageThreadUrn=urn%3Ali%3AmessagingThread%3A2-MWQwY2NjYWItOWM4Yy00Y2VlLWE2ZDMtMGZiMWUyODdmZjZhXzAxMA%3D%3D&lipi=urn%3Ali%3Apage%3Amessaging_thread%3Bfd5ef06f-3924-4b65-b859-1e34de9b73d3 (you can find that here. )

Di era digitalisasi semua orang berlomba bikin konten di media sosial. Istilahnya 'semua hal dikontenin'. Tren ini memaksa pebisnis maupun pembuat brand ikut 'ngonten'. Tapi ya ga cuma kuantitas, kualitas konten juga mesti relevan supaya ngena ke target marketnya. Makanya, strategi content marketing penting banget biar dapet engagement tinggi. Simak obrolan menarik Uang Bicara bersama Content Marketing Specialist, Rievinska Firsty di KBRPrime, Spotify, Google Podcast dan platform mendengarkan podcast lainnya.

How do we communicate effectively with our team members during the pandemic? What tools are available for use by teams to engage more? Do leaders require to constantly monitor team productivity with virtual work? How do we ensure that correspondence is tailor-made to the right audience?Alisha Shibli is the Marketing & Communications Director for LOGO.com.  She is a Content Marketing Specialist who  graduated with a degree in Communications. She has always worked in Corporate Communications and has spent the last 2 years directing the Marketing division of Logo.com. Alisha hails from India but works globally with clients from Europe, the Middle East, the Americas and all over the globe. She has had to deal with language barriers, cultural differences and learned to navigate those dynamics while assisting clients accomplish their goals. She is on a mission to help businesses communicate intelligently and effectively.LOGO.com helps you create your FREE logo and your entire corporate branding package if you upgrade. If you perceive yourself to be the not-so-creative type. Logo.com is there to assist you with all those needs.On this episode, Alisha explains how the changes created by the pandemic have affected the way we communicate and what we need to be cognizant of, in order to be effective and productive.Listen as Alisha shares:- how to tailor-make your message to your audience- how to use virtual tools such as Slack for team engagement- different strategies to communicate with your team during the pandemic- how using examples accelerates understanding in communications- how to make the other person's life easier in the way you communicate...and so much more!Connect with Alisha:LinkedInWebsiteAdditional Resources:"How To Increase Brand Visibility And Awareness" w/ Vinnie Potestivo"How To Build Your Personal Brand As A Speaker" w/ Forrest TuffConnect with me:FacebookInstagramYouTubeKindly subscribe to our podcast and leave a rating and a review.Leave a rating and a review for the Podcast:iTunesSpotify

This episode features the talented Trevor Murray. Trevor works as the Content Marketing Specialist at the PorterShed in Galway. Trevor focuses on creating high-quality organic content like - blog posts, social posts, emails & soon podcasts. He talks about identifying stories within the innovation building and always looking for press opportunities. Using social media hashtags like #journorequests he highlights it as an underutilised source. The real secret in his eyes is consistency. A great listen for any content creators.

This episode we speak with Bill Gaule a Digital Marketing Executive at Inspiration Digital Marketing. Bill has expert knowledge in content marketing and gives wonderful insight into his process of creating new content. Using Search Engine Console and Google Analytics as his first point of calls. He highlights Also Asked, Keywords Everywhere and Answer the Public as great content idea tools.  You can follow his ongoing work at williamgaule.com

On this episode of On PAR, we are joined by our partner Zebra Technologies to discuss their recently released Future of Healthcare: 2022 Hospital Vision Study. Special guest Rikki Jennings discusses the importance of mobility in healthcare and gives three actionable steps for creating a smarter, more connected hospital.What You'll Learn:• Trends for healthcare supply chain, such as an emphasis on RTLS and automation• The importance of mobility and real-time for patient care• Predictions for the future, such as supply chain optimization and artificial intelligenceAdditional Resources:Read the Study: Zebra Global Healthcare Vision Study Listen to the Episode: What is RFID?Read the Blog: Adopting Mobile Technology in HealthcareWho You'll Hear:Rikki Jennings, CNIO/Manager Healthcare Sales, Zebra Technologies - Rikki Jennings, BSN, RN, CPN is currently the Chief Nursing Informatics Officer (CNIO) and Manager of Healthcare Sales at Zebra Technologies. As CNIO she is responsible for combining her knowledge of patient care, informatics concepts, and change management to effectively address the information and knowledge needs of healthcare professionals and patients to promote safe, effective, and efficient use of IT in clinical settings. She also serves as the strategic liaison for health IT efforts representing nursing and clinician needs. Early in her nursing career, Rikki recognized a disconnect between purchased technologies and the understanding of their intended value at the point of care by her fellow clinicians and pursued Nursing Informatics. She is passionate about the utilization of technology to support safer, more effective care models. Over the past several years, her work in the healthcare IT industry has provided her an in-depth knowledge of the workflows and utilization of clinical technologies in hospitals across the country. Rikki is an active member of the Greater Illinois Chapter of HIMSS, a coach and Associate's Board member of Chicago's One Million Degrees program, and a member of Junior Achievement of Chicago Northern Division Board of Directors. In 2019, Rikki was recognized as one of Crain's Chicago Business' Notable Women in Healthcare. Rikki holds a Bachelor of Science in Nursing from University of Iowa.Sarah Archer, Content Marketing Specialist, RF-SMART - Sarah has been a team member at RF-SMART since 2018. She is the host of this podcast, the Taking Inventory Podcast, and the YouTube series Q&A. Sarah is currently pursuing her master's degree in Communication at the University of North Florida.

Matt Johnson is a Content Marketing Specialist, TV Host and Radio Presenter. See acast.com/privacy for privacy and opt-out information.

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Matt joins the show to discuss different aspects of content marketing and how businesses can be leveraging it. Enjoy! https://baerpm.com

This episode of On PAR is...on PAR! We explore the options for PAR management, including traditional, two-bin (KANBAN), and stockless, while giving tips for PAR management. We'll also give tips for getting the most from your investment once you have PAR set up. What You'll Learn:What PAR options existWhat mobility looks like for PAR managementUse cases for PAR management from RF-SMART customersAdditional Resources:Listen to the Episode: What's Going on in the Healthcare Supply ChainRead the Blog: PAR Management Best PracticesRead the Blog: Adopting Mobile Technology in HealthcareWho You'll Hear: Myra Willwerth, Business Analyst, RF-SMART - Myra joined the RF-SMART team in 2018, where she has had the pleasure of helping hundreds of RF-SMART customers achieve inventory accuracy. Myra's passion is helping healthcare customers on their inventory journey. Joseph LaRoche, Healthcare Product Owner, RF-SMART - Joseph LaRoche currently serves as the Healthcare Product Owner at RF-SMART in Jacksonville, Florida. In his role, Joey coordinates with our developers to oversee the execution of RF-SMART's Heathcare roadmap. Prior to joining RF-SMART, Joey consulted on and implemented Oracle ERP SCM modules at hospitals while working at Cerner Corporation. Joey is a Certified Materials & Resource Professional as recognized by ARHMM (The Association for Health Care Resource & Materials Management)Sarah Archer, Content Marketing Specialist, RF-SMART - Sarah has been a team member at RF-SMART since 2018. She is the host of this podcast, the Taking Inventory Podcast, and the YouTube series Q&A. Sarah is currently pursuing her Master's degree in Communication at the University of North Florida.

Busy Season. Just the mention of those two words evokes stress for many business leaders. For outdoor gear manufacturer and retailer Topo Designs, the need to handle holiday volume as the company grew was a real challenge. Hear how they simplified their picking and counting processes in NetSuite to handle 4x their daily output in a fraction of the time. They'll share the strategy they took, and lessons learned along the way to grow their business 30% in 2020 without adding any supply chain staff. What You'll Learn:Hear Topo's warehouse strategy in NetSuite for handling holiday campaigns on specific itemsSee what WMS functions Topo Designs utilizes in their counting and picking process that has allowed them to pick 60 orders in 15 minutesLearn best practices for leveraging NetSuite & RF-SMART in your growing operations Additional Resources: Listen to Episode: Counting Best PracticesListen to Episode: Strategies for PickingRead the Blog: How to Develop a Cycle Count ProcessSay Hi at SuiteWorld 2021Who You'll Hear: Matt Williams, Director of Operations & Finance, Topo Designs - Matt joined the Topo team in 2019, where he leads both finance and operations teams. Matt was instrumental in Topo Design's NetSuite implementation.Sarah Archer, Content Marketing Specialist, RF-SMART - Sarah has been a team member at RF-SMART since 2018. She is the host of this podcast, the On PAR podcast, and the YouTube series Q&A.

Ryan Geddings, who led the multi-line receiving project at RF-SMART joins Sarah and Bill to discuss the uses for multi-line receiving and the thought he put into developing the functionality. What You'll Learn:What is multi-line receiving?Why did RF-SMART create it?Is MLR right for me?Additional Resources:Listen to the Intro Episode: What's Going on in the Healthcare Supply Chain?Read the Blog: Multi-Line ReceivingSee Demo Video: Oracle Healthcare VideosWho You'll Hear: Ryan Geddings, User Experience Research and Designer, RF-SMART - Ryan has worked with RF-SMART since 2019, and is the principal User Experience specialist for the Oracle Cloud team. He led the design and development of the Multiline Receiving module. Ryan is a University of North Florida graduate, a 12 year Air Force Veteran and is passionate about enhancing user experience.Bill Brewer, Healthcare Product Manager, RF-SMART - Bill Brewer currently serves as Healthcare Product Manager at RF-SMART in Jacksonville, Florida. In this role, Bill is responsible for overseeing RF-SMART's healthcare supply chain strategy and roadmap. Prior to his appointment at RF-SMART, Bill served as Regional Director, Materials Management at USPI/Tenet Healthcare. He has also served in supply chain leadership roles at Wake Forest Baptist Medical Center, UFHealth, and University of Missouri Healthcare. Brewer holds a Master of Health Administration and a Master of Science in Health Informatics. Sarah Archer, Content Marketing Specialist, RF-SMART - Sarah has been a team member at RF-SMART since 2018. She is the host of this podcast, the Taking Inventory Podcast, and the YouTube series Q&A. Sarah is currently pursuing her Master's degree in Communication at the University of North Florida.

New B2B podcasters often think podcast magic “just happens.” Podcasting is so much more than acquiring some good equipment and booking a guest's interview. In order to run an effective podcast, you have to be organized and you must sustain a level of consistency to build your audience.In this episode of Recorded Content, Justin Brown sits down with Sam Hembree, a Content Marketing Specialist at Outreach who manages the behind-the-scenes work for three different podcasts.Sam and Justin discuss the balance of doing work internally and leveraging the help of an external agency. Sam stresses how being organized is a key driver to her success and pinpoints how a well-oiled machine opens up opportunities to keep the shows fresh and exciting.Sam and Justin also discuss the importance of a narrow audience. They pinpoint how to determine when or if you should create a new show for a tailored audience.

In this episode, I sit down with Andra Zaharia, Content Marketing Specialist for cybersecurity companies. We dived into the unique marketing challenges facing an exploding sector, the role of fear in security storytelling and how to find the balance between education and entertainment.Andra also shared what career opportunities exist in her industry for content marketers looking for a new challenge. This episode is a must-listen for B2B professionals working in cybersecurity who need advice on how to create effective content. You can follow Andra here.Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.Also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

In this episode I catch up with Chris Taylor Co-Founder and Chief Content Officer at Grammication is a Content Marketing Specialist. We discuss his personal story on how he built his brand and his own LinkedIn® journey. What you will learn in this episode: -          Examples of different types of opportunities and successes that have come from LinkedIn® for Chris  Connect with Chris: Subscribe to Chris' “Straight to the Point” Podcast: http://bit.ly/straighttothepointitunes  Follow Chris on Instagram: www.instagram.com/christaylor.ig Connect with Chris on LinkedIn®: www.linkedin.com/in/mr-christaylor/ Connect with Sam: Connect with Sam on LinkedIn:  http://bit.ly/socialsellingsam Follow Sam on Instagram: http://instagram.com/samrathling Sam's Twitter: http://twitter.com/samrathling Subscribe to Sam's YouTube Channel: http://youtube.com/samrathling Become a Fan on Facebook: http://facebook.com/samrathling  Ways to Work with Sam:   Buy Sam's Best-Selling Book ‘Linked Inbound': http://bit.ly/linkedinboundbook Get Monthly Mentoring & Learn Social Selling Academy: http://bit.ly/pipeline-academy   What is this podcast about? LinkedIn Tips, LinkedIn Marketing Tips, LinkedIn Lead Generation, LinkedIn Podcast, Lead Gen Podcast, Social Selling Podcast,Get More Leads, Get More LinkedIn Leads, LinkedIn Marketing, LinkedIn Training, Online LinkedIn course, LinkedIn Keynote Speaker, Linkedin Consiltancy, Social Selling Strategy, Social Selling Expert, Linkedin Expert, Outsourced Linkedin Campaigns, Corporate Training 

The events of 2020 and 2021 continue to have a lasting impact on supply chain. As shortages continue to impact the world, many people are wondering how they can ride out this storm and create a resilient supply chain in the process. What You'll Learn:What caused the supply chain shortages and predictions for the futureHow WMS users can fortify their supply chain during this timeHow RF-SMART can help you create a resilient supply chainAdditional Resources: Listen to episode: What is RFID?Read the Blog: How to Develop a Cycle Count ProcessWho You'll Hear: Dathan Goff - Solution Consultant, RF-SMART - Dathan has been a team member at RF-SMART for over 8 years, where he served as a Business Analyst before moving to the Solution Consulting team. Dathan is the Oracle Cloud Team Lead on the SC team, and specializes in helping Oracle Cloud customers find success with their inventory.Jon Anacker - AVP, Hardware Sales & Services, RF-SMART - Jon has been a team member at RF-SMART since 2017. He brings years of experience in the warehouse automation and hardware space. Sarah Archer, Content Marketing Specialist, RF-SMART - Sarah has been a team member at RF-SMART since 2018. She is the host of this podcast and the YouTube series Q&A. Sarah is currently pursuing her Master's degree in Communication at the University of North Florida.

On this episode of MSP Business School, we're joined by Paul Schroeder and Lucy Nguyen, Account Executive and Content Marketing Specialist at ChannelAssist, a company that provides end to end development and management of channel engagement and incentive programs. Paul and Lucy share excellent suggestions on how to incentivize behaviors with your sales team in order to increase revenue and how ChannelAssist helps companies create these programs.

A few years ago, Shafer, Troxell, and Howe, an industrial pump distributor and consulting firm based in Maryland, began their journey to the cloud. Seeking to unify their four disparate software solutions, STH chose to evaluate NetSuite. The CFO and IT director at STH worked together to create an ROI analysis that could help them decide if NetSuite would fit the categories they were evaluating.What You'll Learn:How STH performed an ROI analysis to determine what software was right for themHow CFO involvement can play a pivotal role in supply chainWhat criteria to consider in your own ROI analysisAdditional Resources: Download the resource: ROI on Mobile Inventory ManagementListen to Episode: Lessons Learned from More than 500 ImplementationsLearn more about NetSuite: RF-SMART for NetSuiteWho You'll Hear: JD Slough, CFO, STH Inc. Avery Trent, IT Systems Administrator/NetSuite Administrator, STH Inc. Sarah Archer, Content Marketing Specialist, RF-SMART - Sarah has been a team member at RF-SMART since 2018. She is the host of this podcast and the YouTube series Q&A. Sarah is currently pursuing her Master's degree in Communication at the University of North Florida. Sarah loves working at RF-SMART because of the many opportunities to lead and advance in her career!

Kristen Miles from Oracle joins Sarah and Bill to discuss trends she is seeing in the healthcare supply chain. What You'll Learn:How technology is impacting healthcareHow Oracle is supporting its healthcare customer base through great partnerships (and how you can choose a great partner!)How Oracle and RF-SMART are working together to make recall management easier than ever beforeAdditional Resources:Listen to the Intro Episode: What's Going on in the Healthcare Supply Chain?Read the Blog: The Critical Role Between Healthcare Supply Chain & Patient CareRead the Blog: Adopting Mobile Technology in HealthcareWho You'll Hear: Kristen Miles, Senior Director of Healthcare Supply Chain Product Strategy, Oracle - Kristen Miles has 15+ years supporting supply chain management transformation within healthcare organizations. Her specialization and expertise involve leveraging technology solutions to create operational efficiencies that drive improved results. Currently, Kristen is a key team member with Oracle's healthcare product strategy organization, where she utilizes her knowledge and first-hand experience with supply chain and clinical processes in relation to optimizing enterprise resource planning (ERP) systems and ancillary technologies for health systems around the globe.Bill Brewer, Healthcare Product Manager, RF-SMART - Bill Brewer currently serves as Healthcare Product Manager at RF-SMART in Jacksonville, Florida. In this role, Bill is responsible for overseeing RF-SMART's healthcare supply chain strategy and roadmap. Prior to his appointment at RF-SMART, Bill served as Regional Director, Materials Management at USPI/Tenet Healthcare. He has also served in supply chain leadership roles at Wake Forest Baptist Medical Center, UFHealth, and University of Missouri Healthcare. Brewer holds a Master of Health Administration and a Master of Science in Health Informatics. Sarah Archer, Content Marketing Specialist, RF-SMART - Sarah has been a team member at RF-SMART since 2018. She is the host of this podcast, the Taking Inventory Podcast, and the YouTube series Q&A. Sarah is currently pursuing her Master's degree in Communication at the University of North Florida.

On PAR is a podcast that delves right into the heart of the healthcare system: its supply chain. Join Sarah Archer, Bill Brewer, and Joseph LaRoche as they discuss the impact of 2020 on healthcare supply chain and make predictions about the future of the industry. What You'll Learn:How 2020 changed everything for healthcare supply chain & what that means for youWho is RF-SMART...and how can we help Oracle Cloud users?What technology can you utilize to revolutionize your materials management processes?Additional Resources:Watch the video: COVID-19 & the Healthcare Supply ChainRead the Blog: The Critical Role Between Healthcare Supply Chain & Patient CareRead the Blog: Adopting Mobile Technology in HealthcareWho You'll Hear: Bill Brewer, Healthcare Product Manager, RF-SMART - Bill Brewer currently serves as Healthcare Product Manager at RF-SMART in Jacksonville, Florida. In this role, Bill is responsible for overseeing RF-SMART's healthcare supply chain strategy and roadmap. Prior to his appointment at RF-SMART, Bill served as Regional Director, Materials Management at USPI/Tenet Healthcare. He has also served in supply chain leadership roles at Wake Forest Baptist Medical Center, UFHealth, and University of Missouri Healthcare. Brewer holds a Master of Health Administration and a Master of Science in Health Informatics. Joseph LaRoche, Healthcare Product Owner, RF-SMART - Joseph LaRoche currently serves as the Healthcare Product Owner at RF-SMART in Jacksonville, Florida. In his role, Joey coordinates with our developers to oversee the execution of RF-SMART's Heathcare roadmap. Prior to joining RF-SMART, Joey consulted on and implemented Oracle ERP SCM modules at hospitals while working at Cerner Corporation. Joey is a Certified Materials & Resource Professional as recognized by ARHMM (The Association for Health Care Resource & Materials Management)Sarah Archer, Content Marketing Specialist, RF-SMART - Sarah has been a team member at RF-SMART since 2018. She is the host of this podcast, the Taking Inventory Podcast, and the YouTube series Q&A. Sarah is currently pursuing her Master's degree in Communication at the University of North Florida.

Be the first to hear this new podcast from RF-SMART! Subscribe at www.rfsmart.com/onpar to get notifications for this monthly series.On PAR is a podcast that delves right into the heart of the healthcare system: its supply chain. Join Sarah Archer, Bill Brewer, and Joseph LaRoche as they discuss the impact of 2020 on healthcare supply chain and make predictions about the future of the industry. What You'll Learn:How 2020 changed everything for healthcare supply chain & what that means for youWho is RF-SMART...and how can we help Oracle Cloud users?What technology can you utilize to revolutionize your materials management processes?Additional Resources:Watch the video: COVID-19 & the Healthcare Supply ChainRead the Blog: The Critical Role Between Healthcare Supply Chain & Patient CareRead the Blog: Adopting Mobile Technology in HealthcareWho You'll Hear: Bill Brewer, Healthcare Product Manager, RF-SMART - Bill Brewer currently serves as Healthcare Product Manager at RF-SMART in Jacksonville, Florida. In this role, Bill is responsible for overseeing RF-SMART's healthcare supply chain strategy and roadmap. Prior to his appointment at RF-SMART, Bill served as Regional Director, Materials Management at USPI/Tenet Healthcare. He has also served in supply chain leadership roles at Wake Forest Baptist Medical Center, UFHealth, and University of Missouri Healthcare. Brewer holds a Master of Health Administration and a Master of Science in Health Informatics. Joseph LaRoche, Healthcare Product Owner, RF-SMART - Joseph LaRoche currently serves as the Healthcare Product Owner at RF-SMART in Jacksonville, Florida. In his role, Joey coordinates with our developers to oversee the execution of RF-SMART's Heathcare roadmap. Prior to joining RF-SMART, Joey consulted on and implemented Oracle ERP SCM modules at hospitals while working at Cerner Corporation. Joey is a Certified Materials & Resource Professional as recognized by ARHMM (The Association for Health Care Resource & Materials Management)Sarah Archer, Content Marketing Specialist, RF-SMART - Sarah has been a team member at RF-SMART since 2018. She is the host of this podcast, the Taking Inventory Podcast, and the YouTube series Q&A. Sarah is currently pursuing her Master's degree in Communication at the University of North Florida.

At White Labs, they have everything down to a science - literally! White Lab manufactures liquid yeast for beer. Their team of scientists have created more than 200 strands of liquid yeast...and they do it with the help of technology. What You'll Learn:How White Labs is using NetSuite and RF-SMART to manufacture and distribute liquid yeastHow RF-SMART can be used in every step of the process: from receiving to manufacturing to picking!If Sarah and Haleigh can become beer drinkers after allAdditional Resources: Read the Blog: Automation Tips for NetSuite ManufacturersListen to Episode: The Components of Great Customer ServiceLearn more about NetSuite: RF-SMART for NetSuiteWho You'll Hear: Kathryn Small, Project Manager, White Labs - Kathryn has been at White Labs for seven years. In her time there, she has served in many different capacities, including leading their NetSuite implementation.Haleigh Thomas, Senior Strategic Account Executive, RF-SMART - Haleigh is an account executive with RF-SMART, and has a long-standing relationship with White Labs. She's been with RF-SMART for nearly five years, and has helped hundreds of customers on their journey to inventory accuracy.Sarah Archer, Content Marketing Specialist, RF-SMART - Sarah has been a team member at RF-SMART since 2018. She is the host of this podcast and the YouTube series Q&A. Sarah is currently pursuing her Master's degree in Communication at the University of North Florida. Sarah loves working at RF-SMART because of the many opportunities to lead and advance in her career!

At RF-SMART, "we exist to transform customers and change lives." On Taking Inventory, we normally share customer transformation stories. But on this episode, we are sharing how working at RF-SMART has changed the lives of our team members. What You'll Learn:How RF-SMART has changed the lives of the team members who work there because of the culture, benefits, and friendshipsStories from team members about why they chose RF-SMART...and why they chose to stay!Benefits of working for RF-SMART, such as Financial Peace University, Health & Wellness, and leadership development opportunitiesAdditional Resources: Visit our Careers Page: View Available PositionsListen to Episode: Implementing a Three-Year Vision with CEO, Michael MoralesListen to Episode: Creating a Value CultureWho You'll Hear: April LaFalce, Hardware Support Engineer, RF-SMART - April began her journey with RF-SMART more than 20 years ago, and has continued to grow in her experience ever since. April loves working at RF-SMART because her coworkers have become her friends.Leon Whitfield, Hardware Support Engineer, RF-SMART - Leon has been with the RF-SMART team for almost a year and a half. Leon has enjoyed his journey at RF-SMART because of the support he received as he completed his degree.Sarah Archer, Content Marketing Specialist, RF-SMART - Sarah has been a team member at RF-SMART since 2018. She is the host of this podcast and the YouTube series Q&A. Sarah is currently pursuing her Master's degree in Communication at the University of North Florida. Sarah loves working at RF-SMART because of the many opportunities to lead and advance in her career!

Mike Grier joins in this What's Your Story podcast. Mike is the Commercial Director for Bermuda Press Holdings Ltd, Rotal Gazette. Mike is a Content Marketing Specialist supporting brand communities in their quest to re-imagine the brand conversation. Unpacking the insights and activities from customer and product life cycles, to support campaign and program objectives. Mike leads us in an interesting conversation and how Covid has changed the business landscape in Bermuda and offers some great lessons you can take back on and reflect for your own organization.

Show Notes:0:14: Welcome, Drew Page! Content Marketing Lead at Siege Media0:44: Growing from 1-100 people, what's the secret to retention?3:32: How do you effectively pair a Content Marketing Specialist with a client that's in their area of expertise (E-A-T)?4:51: Ross' push to improve company culture, and why hiring great people with better benefits is good for business6:11: Why inclusive access to education and training is best for everyone7:15: What do you contribute to Siege's design team success?8:36:  The commitment to video and its influence on content strategy9:54: Differences in retention rates in CMS vs. Designers10:54: How did you develop a process to determine if a client is right for our services?13:01: What brought ESG initiatives to high-priority?14:57: You've developed a culture of open-source knowledge. Why?16:21: Moving towards 100-200 team members, what do you think the biggest challenges will be?17:09: How has SiegeLearn affected business both internally and externally?18:12: Do you plan to be CEO forever?18:25: Drew's plan to take over as CEO and stories of his first interview at SiegeShow Links:SiegeLearn Content Marketing CourseFollow Ross on TwitterFollow Drew on TwitterSend Ross an email

RFID harnesses the power of radio frequency to provide real-time visibility into inventory processes. RFID is all around us, but there are several misconceptions about this technology. On this episode of Taking Inventory, we are joined by Carl Kallen of Zebra Technologies and Jon Anacker of RF-SMART to talk about RFID, its uses, and reasons that you should consider implementing it in your data collection practices.What You'll Learn:• The difference between active and passive RFID• The hardware required to implement RFID in your facility• How RFID can be used in partnership with mobile barcoding to enhance your operationsAdditional Resources: Listen to episode: Manufacturing & Printing Trends ft. Zebra TechnologiesRead Zebra’s Blog: Top 10 Myths about RFIDExplore RFID Solutions: Zebra RFID TechnologyWho You'll Hear: Carl Kallen, Strategic Business Development, Zebra Technologies - Carl Kallen is Zebra North America’s Regional Portfolio Lead and Strategic Advisor to the North America Sales team, responsible for Intelligent Edge Solutions and RFID. His main responsibilities consist of bringing Zebra’s growing portfolio of solutions to market through partners and vertical markets. Carl has a business development background having worked in sales management with technology / solutions companies throughout his career across 3 continents in over 35 countries. He holds a Bachelor’s degree from Boston College and attained his Master’s in International Business at the Stockholm School of Economics.Jon Anacker - AVP, Hardware Sales & Services, RF-SMART - Jon has been a team member at RF-SMART since 2017. He brings years of experience in the warehouse automation and hardware space. Sarah Archer, Content Marketing Specialist, RF-SMART - Sarah has been a team member at RF-SMART since 2018. She is the host of this podcast and the YouTube series Q&A. Sarah is currently pursuing her Master's degree in Communication at the University of North Florida.

Bienvenida/Bienvenido al episodio #132 de la tercera temporada de Marketing Hack Show. Este episodio invite a Karina Rosas, Content Marketing Specialist en LeadSales y consultora de Tik Tok para empresaas para contarnos sobre su experiencia llegando a más de 150k seguidores en esta plataforma En este episodio vas a escuchar dos partes, la primera sobre la experiencia en tik tok y la segunda sobre cómo crear un perfil business en Tik Tok Empecemos por los números de Tik Tok y quienes estan en esta plataforma En tus palabras, qué es TikTok, cuál es el objetivo de esta red social y para qué les puede servir a una PyMe tener una estrategia dentro de la plataforma (tanto personal o en su empresa) Cuéntanos sobre los usos de la aplicación, es una red social de entretenimiento, en qué pasa el tiempo dentro de esta red social. (qué la gente busca) Para cuáles industrias aplica tener una estrategia dentro de Tik Tok Ya están disponibles los Tik tok Ads? ¿Cómo funcionan en costos?  ¿Lo recomiendas? Cuáles son esos usos que le puedes dar a TikTok como estrategia de Marketing que las empresas comúnmente no saben. ¿Hay algo que haya cambiado en Tiktok durante esta pandemia además de incrementar los usuarios? Cómo crecer tu perfil business en Tik Tok Errores comunes que la gente tiene sobre TikTok y trabajar con esta aplicación Cómo se hace un TikTok Viral, en qué está basado (cuándo deberías de hacer un tik tok viral, cómo mides si es viral o no) ¿Cómo crear y crecer una comunidad en Tik Tok? ¿Qué tipo de contenido la gente quiere consumir, qué tipo de contenido las empresas deberían de hacer? Recomendaciones para las PyMes para priorizar en este 2020 como usuarios de Tik tok. Qué puede hacer esta comunidad después de escuchar el podcast, una última recomendación que tengas. Recuerda si te gusto el episodio compartirlo con tu equipo o con tus amigos, podría ayudarle a alguien en estos momentos También síguenos en redes sociales como Marketing Hack Show y mi perfil personal Gabriela Escamilla para darnos feedback sobre los episodios ;)

Khadijah and Daniela used to work together at Bridgit, a Canadian construction tech company. At the time, Khadijah was the sole Content Marketing Specialist and Daniela was the Marketing Campaign Specialist. Now, Daniela the Senior Marketing Manager on a team that's grown quickly over the last year. When it comes to marketing, Daniela encourages her fellow marketers to:Be ready to pivot and execute quicklyFind work-life balance and have hobbiesBe intentional about networking and mentorshipImprove through making mistakesThe ladies also discuss what it's been like going purely virtual for events and the predicted surge of direct mail campaigns. To improve her craft, Daniela has dove deep into seeking mentorship and networking opportunities, and stresses the importance of being willing to pay it forward to up and coming marketers that have the courage to reach out to you. LINKSCompanies: Bridgit: https://www.bridgitsolutions.com/aboutSix & Flow: sixandflow.comSocials:Bridgit on Instagram: https://www.instagram.com/bridgitsolutions/Six & Flow on Twitter: https://twitter.com/sixandflowKhadijah on Twitter: https://twitter.com/KPSixandFlow

My guest this time is Joy Howell. Listen now and see what it's like to be a content marketing specialist!

Having a big family can be expensive. If you've ever wanted to create a means to contribute to your family's financial situation, you've got to hear what my guest, Lisa has to say!Lisa is the owner of Optimized Management, where she provides operations and project management services for moms who are trying to grow their business while raising a family. Lisa's certifications include Director of Operations, Content Marketing Specialist, Customer Value Optimization Specialist, Social Media Marketing Specialist, and Project Management Essentials. Lisa combines her operations, project management, and digital marketing knowledge to bring the perfect trifecta of skills to your business so that you can grow your business, make money, and live a life you love.When she started her online journey, she saw so many entrepreneurs talking about not having time for their family or themselves; all they had time for was work. As a homeschooling mom of 8, she knew that wouldn't work for her family. Through trial and error and some great mentors, she discovered it was possible to have a successful online business and spend time with her family. Knowing your why, being intentional, and setting goals are the keys to getting it all done. Lisa's clients include businesses all over the globe who are making an impact, getting paid, and still finding time to eat dinner with their family. Lisa lives in small-town South Alabama with her husband, eight children, and four dogs. There's never a dull moment and rarely a quiet one. In her spare time, Lisa and her family enjoy camping, kayaking, and road-tripping. To find Lisa, click HERE!Also, If you haven't done so already, subscribe to the podcast. I'm adding a bunch of great stuff that you won't want to miss! SUBSCRIBE NOW!Have you downloaded your FREE Tidy Checklist? Click HERE!

Matt Froehlich, Content Marketing Specialist from Baer Performance Marketing, joins us today. He is a 2012 University of Wisconsin - Green Bay Communication graduate and is an expert in social media and branding. Matt shares his insights on these topics and how they have changed since COVID-19 took hold in society. He also talks about his college days and what lead to his success. H: Matthew Knoke CH: Jaeden Langenberg --- Support this podcast: https://podcasters.spotify.com/pod/show/uwgbprssa/support

As a busy entrepreneur, you've probably teetered on the edge of burnout. Want to know the solution? Focus on your area of genius—and hire someone for everything else. My business struggled to grow until I realized I can't do it all… My secret weapon? Julie Davis, my Content Marketing Specialist at Tiny Buffalo Consulting. Catch this episode, where we talk about how you can get more done by delegating. Key learning points… (00:01:48) How hiring a Content Marketing Specialist helped me fast-track my business (00:03:57) The struggle of prioritizing and getting it all done… (00:06:24) Focus on your superpower while growing your empire (00:09:17) Stay in your own lane—you DON'T have to do it all! (00:10:09) How I bullied Julie into joining the Million Dollar Body Challenge… (00:14:10) Automate your life by creating simple frameworks… (00:15:33) Leverage content you already create—repurpose it into a marketing strategy! (00:19:34) How you can create more content, more consistently… (00:23:27) What's trending in social media content marketing? (00:29:11) What to consider when starting a podcast… (00:31:19) How to attract more engagement on your content… Want to use fitness as a force multiplier for your life? Join over 1,000 members in the Million Dollar Body Group at n8trainingsystems.com/group

As a busy entrepreneur, you've probably teetered on the edge of burnout. Want to know the solution? Focus on your area of genius—and hire someone for everything else. My business struggled to grow until I realized I can't do it all… My secret weapon? Julie Davis, my Content Marketing Specialist at Tiny Buffalo Consulting. Catch this episode, where we talk about how you can get more done by delegating. Key learning points… · (00:01:30) How hiring a Content Marketing Specialist helped me fast-track my business · (00:03:39) The struggle of prioritizingand getting it all done… · (00:06:06) Focus on your superpowerwhile growing your empire · (00:08:59) Stay in your own lane—you DON'T have to do it all! · (00:09:51) How I bullied Julie into joining the Million Dollar Body Challenge… · (00:13:52) Automate your life by creating simple frameworks… · (00:15:15) Leverage content you already create—repurpose it into a marketing strategy! · (00:19:16) How you can create more content, more consistently… · (00:23:09) What's trending in social media content marketing? · (00:28:53) What to consider when starting a podcast… · (00:31:01) How to attract more engagementon your content… Want to use fitness as a force multiplier for your life? Join over 1,000 members in the Million Dollar Body Group at n8trainingsystems.com/group

Link with Winona Rajamohan here: https://www.linkedin.com/in/winonarajamohan/

My guest today is Victoria McBryde, Content Marketing Specialist for NBA on TNT & NBATV and she previously served as Integrated Marketing Coordinator with the Chick-Fil-A Peach Bowl.   Victoria is absolutely amazing at leading a team of creatives in storytelling and engaging in a conversational manner on social and digital. It’s is edgy and corporate at the same time which is no easy task to master.    She is a brand manager, creative leader, and mentor to many creatives in the industry.

This episode of The Long Game is part of our Kitchen Side series, where we show you behind the scenes discussions, brainstorms, and decision making processes that happen at our content marketing agency, Omniscient Digital. In this episode, our Content Growth Marketer Karissa Barcelo interviews Omniscient Digital's co-founders Allie Decker and Alex Birkett about the role of a Content Marketing Strategist.What does a CMS actually do day-to-day, as well as quarterly and annually? How do they fit into the broader content program and broader marketing organization? What makes an effective content strategist versus an ineffective one?We cover these questions and more.From this discussion, Karissa developed The Ultimate Guide to Becoming a Content Marketing Specialist.In this piece, we break down the role of a content marketing strategist. Whether you want to hire one or you want to be one, this post will give you the answers you need to the most pressing questions:What does a Content Marketing Strategist do?What are some of the skills or traits an employer looks for in a Content Marketing Strategist?What does a typical year, quarter, month, week and day look like for a Content Marketing Strategist?What are some of the biggest misconceptions about the role?What are the biggest mistakes Content Marketing Strategists make in their work or strategy today?What's the median salary for a CMS today?Why is the role of Content Marketing Strategist worth diving into in 2021?What does the future of content marketing look like?And so much more. Check it out.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game.

So, Stephanie went kind of viral last week on social media thanks to #MarketingTwitter. We had an overwhelming number of responses from marketers who wanted to be on the show and learn more about what it takes to produce a podcast. In this episode, we chat with Michelle Lawrence, Content Marketing Specialist here at Lumavate. We’re talking about the ins and outs of podcasting, why we rebranded REAL MARKETERS, how to create tons of great content from one episode, and why big names shouldn’t always be your go-to when it comes to guests.

So, Stephanie went kind of viral last week on social media thanks to #MarketingTwitter. We had an overwhelming number of responses from marketers who wanted to be on the show and learn more about what it takes to produce a podcast. In this episode, we chat with Michelle Lawrence, Content Marketing Specialist here at Lumavate. We’re talking about the ins and outs of podcasting, why we rebranded REAL MARKETERS, how to create tons of great content from one episode, and why big names shouldn’t always be your go-to when it comes to guests.

Think and Grow Rich Week with Lauren Kress - B2B Expert - Content Marketing Specialist - and World Class Spaker!

Apollo18 ist keine klassische Agentur, sondern eine sportliche Mission. Sie glauben, dass Sport die Kraft hat, Menschen zu begeistern und in der heutigen Welt für jeden Einzelnen sowie auch gesellschaftlich etwas zu bewegen. Apollo18 kreiert hochwertige Live-Erlebnisse und entwickelt überraschende, digitale Konzepte und Inhalte. Mit rund 30 Teammitgliedern arbeiten sie auf internationalen Projekten für Premiummarken von Automobil über FMCG und Banking bis hin zu Sportverbänden. Genau dafür wird deshalb zum nächstmöglichen Zeitpunkt eine/n: Content Marketing Specialist – Sport (m/w/x) für einen der Agenturstandorte in Stuttgart, Berlin oder Frankfurt gesucht. Als Content Marketing Specialist entwickelst du freshe Contentideen und übernimmst die inhaltliche Verantwortung für die Betreuung von Social-Media-Kanälen ausgewählter Kunden als Teil unseres Content- und Editorial Teams. Wir sprechen daher mit Sascha Stalica, Partner & Lead Marketing Intelligence, über die Stellenanzeige, wie die Bewerbungsphase aussieht und was ein Bewerber mitbringen sollte.

David Freudenberg is a Link Building and Content Marketing Specialist who is the founder of SEO With David (seowithdavid.com), a Freelance Link Building Agency. David has had the privilege of being around business owners, leaders, and influencers. But, he noticed that even the best ideas and brands were limited by whether or not they were found online. David is committed to making sure your SEO works for you. If you've got a great brand, David can get it ranked, and found! In this episode, we discuss how to promote your product to drive inbound leads, how to get people to respond to your outreach emails, and an overview of how David would promote a B2B software product to start driving inbound leads fast. Free Video: How to Create a Repeatable Process for Generating High-Quality Leads and Predictably Book Your Calendar With Interested Prospects on Autopilot Without Cold Calling or Ads: https://outboundleadaccelerator.com/ Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup Case Study: How to Use Automated Cold Email Marketing to Spend $166.70 and Make $3,435.30 in Profit (2,061% ROI) – Email Templates Included: http://morgandwilliams.com/case-study --- Send in a voice message: https://anchor.fm/morgan-williams0/message

Tips & Tricks sull'utilizzo di Linkedin a partire da una domanda di un ascoltatore, Stefano di Ascoltare Podcast; il suo podcast lo potete ascoltare qui: https://gopod.me/ascoltarepodcastEd ecco un po' di risorse utili:Gnews: https://news.google.it/Feedly: https://feedly.com/Wordle: http://www.wordle.net/Free Number: https://messagenet.com/it/voip/free/Lyber: https://www.lyber.it/Esempi di headline... "creative": • “Digital Marketer, aiuto le PMI a usare al meglio il web….”• “Social media Specialist, rendo meno noiosi i brand sui Social..”• “Online Copywriter, trasformo una linea piatta in un mare crespo disfumature”• “Content Marketing Specialist, creo dal nulla contenuti di valore per la tuaazienda”• Digital Copywriter: “ Trasformo il gergo tecnico in un best-seller”• Hai bisogno di talento? Recruiter Specialist, aiuto le aziende a scovare italenti.• Creativo digitale offresi per lavori ben retribuiti. Vincitore KeyDigital AwardCondividi questo podcast e iscriviti per non perdere nessun episodio … è gratis! ;-)Qui trovi tutte le informazioni: http://lavoromeglio.infoPer domande, spunti, riflessioni e critiche costruttive puoi inviarmi un messaggio: ⇒ su Messenger https://m.me/leonardavanicelli ⇒ su Telegram https://t.me/leonardavanicelli ⇒ a leonarda@lavoromeglio.infoContenuti extra su ⇒ Telegram: https://t.me/lavoromeglio La musica di Lavoro Meglio è “Better” composta da Stefano Bucci

Do you find it hard to work on marketing your business when you are busy running it? Do you know who your target audience is? How many Avatars you can have? Know why Email lists are so important for your business? In this episode I have the absolute pleasure and joy to talk with Content Marketing Specialist Ruth Buckingham.  Ruth has over 15 years of experience with blue chip, corporate businesses and business owners.  She loves working with those who are passionate about their products or services, but may however lack the time or expertise to get their message across to potential customers. You are in for a treat with this interview and you are sure to take away some great nuggets of information.

In this episode, Steve is joined by David Telisman a Content Marketing Specialist & Owner of David Telisman Communications. His company is focused on creating effective writing and designs that work to promote his client’s goals and ideas. Over the years David has worked as a South Floridian Journalist, High School English Teacher, and in Corporate America doing communications work. That’s just what he told us about. We cover a wide range of topics in this one: The state of journalism today Education in America Generational blame shifting Finding your “Why” Dealing with clients "Website Rot" And much more. If you’re looking for marketing advice you just saved $300…. David is offering you a Free Website Content Assessment: Before spending time & money on a redesign, know exactly what you want your website to look like with a content assessment that: • Analyzes current content • Provides recommendations for copywriting, design, and site architecture • $300 Value Contact David and mention the show: https://www.davidtelisman.com For new episodes weekly: https://www.locallevelshow.com

You've heard it before – content is king, blah, blah, blah. But why is content marketing important? How can you engage your audience without boring them to tears? What can you do to start implementing a content marketing strategy today? Join us as we answer these questions and more in today's episode of the Glacial Multimedia Podcast. Featuring Michael Dobkowski, CEO of Glacial Multimedia, Sarah Gelber, Client Account Manager, Andy Hercock, SEO Specialist, and Anna Flemke, Content Marketing Specialist.

In this special edition of Tower After Hours, Pete, Kaitlin, Paige, Alyssa, and Amanda answer the audience's burning questions about design, SEO, content marketing, social media marketing, and conflict resolution. This podcast episode was recorded on Instagram LIVE for viewers to watch, interact, and ask additional questions! Listen in to discover more about the world of digital marketing. Responsive Website Design -- 1:05 - 9:30 Our wonderful developer (and previous designer), Pete, gives us the low-down on: - Why you need a responsive website design. - How Google can penalize you for having a website that isn't responsive. - Why Internet Explorer is a dinosaur. Content & Blog Optimization -- 9:31 - 21:23 SEO Specialist, Kaitlin, talks about: - How content optimization can increase your Google ranking. - The best tools to use for content optimization and keyword research. - The ideal blog length. Finding Fresh Content Ideas -- 21:24 - 28:05 Amanda, a Content Marketing Specialist, discusses: - Six great ways to find new content ideas. - Tools that are perfect for researching and discovering industry topics. - How to gain leverage against your competition. Advertising on Social Media -- 28:06 - 36:24 Paige, our Social Media Specialist, dives into the following topics: - The best social platforms to use for your individual business. - Various components to consider when creating an ad. - How to set a budget for social media advertising. Conflict Resolution -- 36:25 - 42:13 Our Account Executive, Alyssa, talks about: - Positive and negative conflicts and how to address them. - Examples of how conflicts can be resolved. - How to obtain conflict resolution skills. Need more Tower After Hours? Find past episodes on our Apple Podcasts feed!

Feat. Ed Broadhead, Head of Data Analytics at The Adecco Group, and Ben Weiner, Content Marketing Specialist at Bullhorn.

Foodgrads recently partnered with Taste Your Future and you might have seen Nicole Gallace do more video shoots and social media collaborations. Chelsey is the woman behind the scenes. Chelsey Walker wasn’t intending to join the food industry, in fact, she never thought she would do marketing and communications,  but through her friend in the dessage business, this changed. Chelsey helps me with some social media pet peeves like posting on a schedule and working with hashtags. In exchange, I inspire her to peruse her side hustle.   Sponsor - FoodLabelPro.com Is your product packaging compliant with the new FDA rules?  The compliance deadline is January 1st, 2020. At FoodLabelPro.com we will upgrade your current panels for only $50. FoodLabelPro.com also provides package and claim reviews, laboratory analysis, shelf life testing, printer/graphics services, and menu analysis.   We are your one-stop shop for food packaging: FoodLabelpro.com. Sponsor - BAKERpedia This episode is brought to you by BAKERpedia – your one-stop, resource that answers all your questions on industry trends, ingredient information, food safety and more. It’s shared knowledge, freely available, always. BAKERpedia.com – we do all the thinking so you can focus on your business. Like This Episode? Then You Might Like These two episodes talk about social media: Sophie Mendes Van Delft, Content Marketing Specialist for Restaurants Canada - Sophie and I have a great discussion on social media for Restaurants Canada Rachel Cheatham, CEO of Foodscape Group - Rachel and I talk about the right media to consume and what both her and I read, watch and listen to weekly.   Show Notes When someone asks what you do for a living what do you tell them?: I’m a digital communications graphic designer I taught myself graphic design How did you teach yourself Graphic Design?: I took a few classes, but the internet and blogging courses are great. Just go to adobe creative cloud and practice Photoshop Illustrator Lightroom Tips from photos: Good photos take less work. What is Taste Your Future: A food and beverage Ontario initiative. The idea is that we’re building awareness in the food and beverage industry. Right now, there’s not a very good idea of the jobs around the industry. The new food jobs aren’t being filled and Taste Your Future is trying to raise awareness to tell the stories about the food industry. Buffer.io What is one misconception you’d like to dispel?: The food idnsutry has just as valuable jobs as engineering. These jobs are in food pay just as well. Describe the steps it took to get to where you are today?: I started as a Paramedic and hated it. Algonquin College Diploma in Public Relations Isabelle Docta – Taste Your Future How did you meet Isabelle?: Through horses actually. We met through the equestrian world. We do Dressage Dressage: A dance with the rider. It’s an Olympian sport How do you communicate better about yourself?: Be a human on facebook. Go to as many networking events as possible. Networking is more valuable than online communication How can you be the best in social media?: Be authentic and showing up. Answer things a lot. It’s just like getting a job. Just show up just like a job. Twitter is best for hashtags and so is Instagram What do you look for most in a job?: I’m trying to get side Hustle going with Social Media Management. Flexitarian/Reductarian Flexitarian cartoon How do you like working with Foodgrads: I love it! Nicole is awesome. We do a ton of video Unwrapped What type of food trends and technologies are really exciting you right now?: Every time I go into the food industry, I see something new Food Industry Social media trends: There aren’t many trends about the careers of it Ital Pasta Sticky Note Food Science/Nutrition stickynote cartoons What is the biggest problem in the food industry?: We are running out of people in the food industry and our job is to show awareness. Most factories are in rural countries in which young people don’t want to go there Favorite Quote: Surround yourself with people who are going to take you higher Favorite Book: Harry Potter fan Favorite Kitchen Item: garlic Press Best thing you’ve ever eaten: Some kind of cookies Garlic Ice Cream Any advice about getting into the food industry: Be open to every opportunity and connect with everyone working with you Where can we find you for advice if you want to be found?: You can message me on the taste your future page. Our biggest social media platform is Facebook. We just launched Instagram and I’m excited for that.

Is using a product launch against Amazon Terms of Service? Find out the answer and more from the top industry experts! Get all your questions, misconceptions, and more answered in the ultimate podcast about the latest trends in using a product launch via the giveaway method on Amazon to climb the rankings! The AMPM Podcast has taken the roundtable chat to the next level! We've gathered four industry experts from leading Amazon launch companies ZonJump, Six Leaf, Viral Launch, and Rebate Key to give us their professional opinions on the status of doing product launches today and how they may evolve into the future. Check out the full AMPM Podcast episode here: Never in the history of our show have we had so many prestigious guests with a combined knowledge that spans the entirety of Amazon itself. Launching a product on Amazon is one of the most contested subjects in all of e-commerce, so we thought we’d help clear the air on what works, what doesn’t, and what is still up for debate! Be sure to turn off your phone, notifications, and any other distractions known to man, because you are not going to want to miss a second of this wealth of Amazon knowledge! In this extraordinary episode 189 of the AMPM Podcast, host Manny Coats is joined by Helium 10 launch specialist and training manager Bradley Sutton for the best roundtable discussion on current Amazon product launch trends with our esteemed guests: Leo Limin – Co-founder of ZonJump, ZonPages, and ZonWords Barcus Patty – Chief Success Officer at Six Leaf Cameron Yoder – Content Marketing Specialist and Public Speaker for Viral Launch Ian Sells – Co-founder of Rebate Key The Reality of Amazon Product Launch Giveaways Today The 1.5-hour discussion encompasses a wide range of relatable topics, including the following: Are Product launches Rank Manipulation or Against Amazon TOS? What Has Changed in the Last Year for Product Launches? What Changes Have There Been in URL Services with which URL Structures Work Best for Launches? Are 2-Step Storefront URLs Dead? Which is Better: Brand URL or 2-Step Storefront URL? Are Coupon Codes Becoming Less Effective? Do You Think It’s More Effective to Give Coupon Codes to a Network of Buyers or Randomly Via Platforms Like Facebook? Have You Noticed Any Data Differences in Product Ranking on Different Browsing Platforms Since Amazon’s Changes in August 2018? Have These Amazon Data Differences Affected Product Launches? How Many Days Should Sellers Spend on Their Product Launch Giveaway Period? Why Do You Think 1-2 Day Launches Fall Off So Quickly? Have You Seen Amazon Give Brand-New Listings a “Honeymoon” Juice Boost in the First 30 Days? Do You Recommend That Sellers Close Their Listings If They Are Waiting for Stock to Arrive? Are Product Listings That Achieve Page One Ranking Quickly Through Giveaway Launches Being Penalized by Amazon? How Many Days Should Sellers Spend on Their Product Relaunch Giveaway Period?? Do You Look at Client Conversion Rates Before Recommending a Product Launch Timespan? Will Amazon Penalize You for Running Coupon Discount on Products for Too Long? What Does Not Work Anymore for Product Launches? What Are 3 Products That Sellers Should Stay Away From? What Keyword Mistakes Do You See Sellers Making? What Common Traits Do You See Among Successful Product Launches? What is the Biggest Mistake You See Sellers Make with Their Listings? What Can Sellers Do to Maintain Their Page One Ranking Once They Are There? Would You Run Heavy Sponsored Ads on Your Target Keyword at the Same Time as Your Product Launch? Are There Alternative Product Launch Methods You Would Recommend? Should Sellers Target One Keyword Phrase or Multiple Keyword Phrases During a Product Launch? Would You Rather Rank on Page One for One Keyword at 100,000 Searches Per Month or 10 Keywords at 10,000 Searches Per Month? Is It Better to Target a Few Keywords That Also Have Your Ma...

Ep #66 - Welcome to another edition of Interview Friday on The Purpose Driven Entreprener with Matt Brauning. On today's episode, Matt sits down with Tyler Basu, an accomplished entrepreneur in the areas of content marketing and client acuisition strategy for fast growth companies.  Tyler shares his entrepreneurial journey from door-to-door sales, real estate flipping, content creation, and internet marketing. He has an amazing story to share and you will pick up some valuable nuggets of wisdom from this interview. Want to connect with Tyler Basu? Visit Tyler's website at https://tylerbasu.com/ Connect with Tyler on his social media accounts: Facebook: @tyler.basuInstagram: @tyler.basuTwitter: @tylerbasuLinkedIn: https://www.linkedin.com/in/tylerbasu/ Get Tyler Basu's books on Amazon: Lifestyle Business Blueprint: Top 5 Strategies for Making Money Doing What You Love From Anywhere in the World - https://amzn.to/2xEDP9w Sell Anything: A Turn-Key System for Succeeding in Sales - https://amzn.to/2ptTHI1 The Achiever's Guide to Life & Success: 10 Principles for Designing Your Future & Achieving Success in the Real World - https://amzn.to/2Df8Q9Y As always, please remember to rate, review, and subscribe if you have not already done so. We love to hear from you. Please share your feedback and ideas with me on social media. Facebook: @mattbrauningInstagram: @mattbrauningTwitter: @mattbrauning www.mattbrauningpodcast.com www.fireboxbook.com Get Your Copy of Matt's new book on Amazon - https://www.amazon.com/Firebox-Principle-Drives-Every-Entrepreneur-ebook/dp/B07FDKK9QW    

Sophie Mendes van Delft is a world traveler and has lived in France, the United States, and now, Canada. She’s explored all walks of life trying to find what makes her passionate and what makes work enjoyable and ended up finding her place marketing in the food industry, where she absolutely loved how passionate the people are there. In this episode, we go into detail on social media, and the power of community, and talk a bit about the emerging Generation Z. We also talk about the really fiery hot Canadian trends in the food industry such as local food. But perhaps the most important part of the interview is the confirmation that the food industry is full of passionate individuals and that everyone, no matter if you’re a scientist, a chef, or a marketer, you’re welcomed here. Sponsor - BAKERpedia This episode is brought to you by BAKERpedia – your one-stop, resource that answers all your questions on industry trends, ingredient information, food safety and more. It’s shared knowledge, freely available, always. BAKERpedia.com – we do all the thinking so you can focus on your business. *NEW* Patreon Due to our ad cycle being over, we’re trying a different model for My Food Job Rocks. We have opened up a Patreon page! Now you can support My Food Job Rocks if you want to and the reward tiers go from a complementary career advice book to ad placement and more. We’d love for you to be part of the process. Visit Patreon.com/myfoodjobrocks Show Notes When someone asks what you do for a living, what do you tell them in a sentence or less?: I create content and community and you can’t have one without the other What comes first, content or community?: I think content, but Sophie thinks community. The Wolfman, a chef in Canada How do you distribute content?: We have two platforms. A blog and a magazine with a different audience Restaurants Canada – Teach Industry Menu Mag – Inspires industry All social media has a different platform. For Restaurants Canada, advocacy is important so Twitter is the best Foodservice and Food Industry focuses on Instagram because it’s a very visual profile What do you like best about your job: I get to meet so many passionate people George Brown in the Ontario Region. We had a bunch United States students and they asked for advice. Someone said that in the food industry, it’s ok to change paths Describe the steps it took to get to where you are today?:I went to medical school first, and hated it. Then I went to business school and hated it. I loved food in Ontario and wanted to get into the industry but didn’t know how. One day, a lady saw that I was upset and said “just do marketing for food companies” We eat food more than we talk about it Soft skills that are important in the industry: Empathy Technical tools: The platforms themselves have a huge amount of tools. For example, Instagram can track every single post and who is looking and use hashtags to find things. Instagram Direct Question ability. Instagram also might allow you to book a restaurant in the future. Twitter is super dependent on the audience. RC show: Restaurants Canada Show in February Toronto is the food capital in the world. What is the food capital in the world?: New York, but perhaps California Local food is a very important aspect in Canada. Most of the new chefs are focused on “local”, For activism, they focus beyond local Mark Brand – Uses his network and community to end world hunger #beinghungrysucks Greasy Spoon Dinners- a way to raise money to go to places to build ways for people to get jobs and eat properly Why does your food job rock?: I get to be the bridge between the physical world and digital world and connect and engage and learn and help people. Give and Take – Adam Grant -both Sophie and I recommend this book Originals – Adam Grant The biggest challenge the food industry needs to face right now?: Mental house. For food service, long hours and lots of stress. You can’t let arguments fester and management has to lead by example. Most chefs know about this culture and are trying to amend it What is something in the food industry you’d like to know more about?: I would really like to talk to students and know why they joined the industry Generation Z – Use Snapchat, Instagram, but never facebook Musical.ly (Tik Tok) My sister is 8 years younger than me and we don’t communicate the same way. Millennials looking things up in the internet: puts up key words Generation Z: Will write questions directly to google She won’t trust the same websites I do Who inspired you to get into food?: It was an internal fire. My family was really involved in food. We would butcher animals on the kitchen floor. I loved to bake and took any opportunity to bake. What is your favorite book?: I have a ton of cookbooks. But there is one I keep going back to. Plenty and Plenty More from Yotam Ottolenghi  Favorite food: Not sure. I know I have a limit of eating cookies Adam Yee: I love smoked seabass because you get a lot of different textures and flavor that meld well. Oh, now I remember: Tartare. Had some with wild game meat Ethiopia Tartare with ingeria Clarified Butter, Berber Spices, Tartare Do you have any advice for someone who would follow your path?: Go for it. You’ll be with very driven people, people with very interesting pasts that has influenced their positions. Their passion and enthusiasm is quite inspiring. Where can we find you for advice?: Instagram @SophieYOUPI  

Among the various certification courses available through Digital Marketer is Content Marketing Mastery, which allows you to become a certified content marketing specialist. You'll learn how to drive quality traffic from platforms like Google, Facebook, YouTube, LinkedIn and more! Certified Content Marketing Specialist Powered by Digital Marketer. This course gives you a step-by-step plan for turning your content into free, organic, sustainable traffic for your website. https://viralsolutions.net/get-certified-content-marketing-mastery-course/

This week's No BS Marketing Show guest is MASSolutions team member, Annie Spewak. Annie joined the team just over a month ago as a Content Marketing Specialist. Prior to joining us here, Annie worked at a multinational software company in social and digital marketing.At a young age, Annie discovered her love for content creation through wacky music videos and storytelling. While Annie loved to create content, her other passion has always been people and connecting with others. It was in college that she realized she could combine her love for content and people and turn it into a career she loved.On this week's episode, Annie and Dave explain the MASSolutions interview process from each of their perspectives, and how Annie's website is part of the reason Dave and Mike Gatti wanted to bring her in for an interview. Annie discusses why it's important for content to be truly representative of who you are or who your brand is. She touches on the importance of following directions and seeing constructive feedback as an opportunity, not a threat, especially as a young professional. Listen to why Annie is so interested in Artificial Intelligence and her belief that AI can greatly improve the marketing industry.Key Takeaways[03:17] The MASSolutions Interview Process Taking a predictive index test Providing very specific examples Interviewing with the team How Dave found Annie[07:25] Passion for Content Creation and People Annie's side hustle content Finding content inspiring and as a form of self-expression People and connecting with others as a driver Combining two passions to create a career Why your content should be representative of you or your brand[10:50] Why Annie Created a Website College Professor, Dr. Jabro made it an assignment Turned into a passion project Serves as a great tool for interviews and resumes[13:31] Creating a Site That's Representative of YOU Guests understand what matters to that person You get to know someone through the site Essential to show who you really are[14:12] Importance of Following Directions The easiest thing you can do is follow directions You have to take direction as a young professional Understanding you're an investment early in your career[14:12] Taking Criticism as a Young Professional Important to know your weaknesses and work through them Seeing constructive feedback as an opportunity, not a threat Being open is better than being defensive[18:21] How Artificial Intelligence Will Change Marketing Using AI as a way to connect and engage How AI combines the art and science of marketing to achieve goals AI removes the feeling of intrusive marketing Gives marketers the opportunity to understand audiences and create personalized touchesConnect With Annie SpewakAnnie on LinkedInAnnie on TwitterAnnie's WebsiteAre you signed up for the No BS Marketing weekly update? You'll receive timely, valuable ideas to improve your marketing and transform your message. It's light, intended to be read in 2 minutes or less and it just might trigger bright ideas for you. To sign up, visit: massolutions.biz.Remember, ask yourself: What's The Big Idea and build your story around the answer. It's all about Bold Solutions, no BS.

Pamela Hyatt is a born storyteller, who uses her expertise in copywriting, journalism and social media to help connect the international trade community. Based in Ottawa, Canada, she is currently a Content Marketing Specialist at the Forum for International Trade Training (FITT). Established in 1992, FITT is a non-profit organization that provides training, resources and professional certifications in international trade to prepare businesses and individuals to compete successfully in today's world markets. FITT's business training solutions have become the standard of excellent for international trade professionals in Canada and around the globe. In her role, Pamela develops, edits and publishes original content for the FITT blog, Trade Ready, with the mission of informing, inspiring and connecting trade professionals around the world.   Links: FITT website Trade Ready blog FITT on LinkedIn FITT on Facebook FITT on Twitter Pamela's articles on the Trade Ready blog Pamela on LinkedIn Pamela on Twitter    

On today's show Daniel sits down with Patti White, a Content Marketing Specialist at Audigy Group, along with Will Smith, Producer of Reach as well as a Corporate Marketing Strategist, to talk about the essential content every audiology web site should have. Let us know how we're doing on iTunes by leaving us a review! https://itunes.apple.com/us/podcast/reach/id1051042794?mt=2 This show is sponsored by: Audigy Group helps private-practice hearing care professionals reach their personal, professional and financial goals through their business. Find out more at a Guest Summit! http://www.audigygroup.com/events/guest-summits/

Isn't it funny how you can talk about your business with passion, precision and purpose, but when it comes to writing things down, suddenly you're lost for words. You love what you do for a living, but you're having difficulty putting your passion into words for your website… You want to start a kick-ass blog but you're not sure what to write about, how often to post or even where to start… You're hard-working, intelligent and ready to take your copywriting, blogging and business to the next level… But you're fed up of staring at a blank screen. It's time to do something about it.  you've got two choices: Hire someone to do the writing for you ; or Hire someone who can train or coach you how to do the writing for yourself. Kerry Brind can help you with both. Listen to her talk about her business journey then head over to her website at http://writetowinbusiness.com For daily doses of biz writing bliss, stop by the Write to Win Business Facebook page or follow Kerry on Twitter at @writetowinbiz For a full transcript of Kerry's interview visit www.successfulwomen.training/podcast

Stephen Hoops (@StephenHoops) is a SEO and Content Marketing Specialist and a graduate of West Virginia University. My introduction to Stephen came through mutual friends and a few Why I Social Ambassadors.  On a personal note, I always enjoy the opportunity to talk to guests who possess the energy and spirit of someone like Stephen. He truly was a joy to connect with and learn more about how he went from college DJ to marketing specialist!  Note: Though it was not discussed on the podcast, Stephen also recently launched a comedy podcast of his own, titled "Down To Clown".  This Week on Why I Social, Stephen and I discuss: Moving to (from New York) and living in West Virginia How he discovered social media The impact of Megaman on his life Share with your thoughts on thisweek'sepisodewith #WhyISocial Subscribe on iTunes, Stitcher Radio, Soundcloud and Google.  Follow at @WhyISocial. The Why I Social podcast is brought to you by Zoomph. Zoomph transforms digital marketing withreal-timestreaminganalytics. Our platform provides you with anend-to-endsolution toignite your content, your marketing and yourbusinessfrom start tofinish. Exclusive to Why I Social, receive 20% off all annualplanswiththe promo code WhyISocial20. Want to learn more aboutZoomph?Checkout their analytics page: http://bit.ly/WhySocialAnalytics  

Nurturing a relationship through email marketing is a lot like forming relationships in real life. Am I saying too much, or too little? Am I saying the right things? It’s been two days, should I text now, or wait? Okay, texted. Oh no, I can’t believe I did that! Am I texting too much?? The struggle is real. The age-old question of how many emails are too many emails, and what’s the appropriate frequency to send is relevant to marketers in any niche. In this latest episode of the Ask Me About Email Marketing podcast, I’m joined by Content Marketing Specialist, Monica Montesa. We break down the various reasons for and against different send frequencies. If you are struggling with identifying the perfect sending cadence, this is the episode for you. In this episode you’ll learn: The magic number of how many emails you should send The pros and cons of sending more frequently The pros and cons of sending less frequently The importance of setting expectations How to use data and surveys to decide You don’t want to miss this. Here are a few links referenced in the episode: There’s No Magic Number for How Many Emails to Send – And That’s Okay SurveyGizmo Google Forms Typeform Have a question about email marketing? Leave us a message at aweber.com/podcast.

This BONUS episode of the Social Pros Podcast is brought to you by the good folks over at the Content Pros Podcast. Enjoy! Rachel Truair, Chief of Staff at PetRelocation.com, stops by the Content Pros Podcast today with PetRelocation’s Content Marketing Specialist, Caitlin Moore, to discuss the [...]

Rachel Truair, Chief of Staff at PetRelocation.com, stops by the Content Pros Podcast today with PetRelocation's Content Marketing Specialist, Caitlin Moore, to discuss the vital role of marketing automation in a small content marketing team, the power of user-generated content to connect emotionally with potential customers, and the ability to leverage your sales and customer care teams' pool of knowledge. Special thanks to our sponsors: ProofHQ InboundWriter Oracle Marketing Cloud Sysomos   Visit ContentProsPodcast.com for more insights from your favorite content marketers.