Podcasts about conversion rate optimization cro

Ned MacPherson & Rob Jewell, the Chief Growth Officer of Power Digital and Founder & CEO of Uptick, respectively, add their pages to the Marketing Playbook. Hear how to experiment with price testing, drive extra revenue with post-purchase offerings, perform a Conversion Rate Optimization (CRO) audit for quick wins, the top changes brands can make to offset cost increases due to tariffs, and how to approach clients who “don't do that here.” Connect with Ned at PowerDigitalMarketing.com and on LinkedIn, and Rob at Uptick.com and on LinkedIn

This week, Carl sits down with AJ Davis, the founder of Experiment Zone and an expert in Conversion Rate Optimization (CRO). AJ has worked with a number of  Fortune 500 companies to optimize their conversion strategies and improve sales. In this episode, she shares fascinating insights from her career and personal life, including her unique annual birthday tradition of trying something new, such as wilderness survival classes and hot air balloon safaris. They delve into her professional journey, The Experiment Zone Podcast, and her passion for pickleball, which has fostered community connections and entrepreneurial opportunities for her in Austin, Texas. AJ also announces her participation in the upcoming book, Usability for the World: Building Better Cities and Communities, which discusses usability and designing better cities and communities, co-edited with her graduate advisor. The conversation expands to the power of storytelling, user experience research, and the tangible impact that personal growth and facing fears can have on one's life and career. This episode is a compelling blend of technical knowledge, personal development, and inspiring life stories. Be sure to check the show notes for links to AJ's podcast, her book, and how to get in touch for collaboration or virtual coffee sessions.   Connect with AJ and Experiment Zone: Website Podcast LinkedIn Book Usability For The World World Usability Day   Connect with Carl: Instagram Facebook LinkedIn YouTube Website   Produced by: Social Chameleon

In this episode, I talked to Hesh Fekry from CXL about the evolving relationship between Product and Conversion Rate Optimization (CRO). How are these once-separate disciplines are increasingly overlapping in scope, mindset, and execution? The conversation touches on the historical separation of CRO from Product, the shift towards experimentation as a more fitting term, and how AI and new tools are enabling professionals to bridge skill gaps faster than ever before.Key Takeaways:CRO & Product Have Always Been Similar: While traditionally seen as separate roles, both disciplines focus on user insights, problem-solving, and optimizing user flows.The Issue with the CRO Label: CRO as a term has long been tied to a narrow metric-focused approach (conversion rates), but its scope has expanded far beyond that.Experimentation as the New CRO: The rebranding of CRO towards experimentation reflects the broader impact CRO professionals have, including retention, monetization, and pricing strategies.AI is Accelerating the Shift: New AI-driven tools make it easier to fill skill gaps, allowing professionals to be more T-shaped and take on cross-functional responsibilities.CRO Should Be Involved from Day One: Rather than stepping in after a product is built, CRO principles should be applied from the earliest stages to validate assumptions and de-risk decisions.Product and CRO are Learning from Each Other: It's not just CRO learning from Product—it's a continuous loop where both disciplines borrow and refine each other's methodologies.Notable Quotes:

When fashion giant ASOS revamped its website using Conversion Rate Optimization (CRO) strategies, they saw a remarkable 23% increase in sales within just a few months. By simplifying the checkout process, enhancing product recommendations, and optimizing mobile performance, ASOS transformed its customer experience and significantly boosted conversions. This success story underscores the power of CRO…

After struggling to hire the right sales team, Russ Macumber made a bold decision—he returned to founder-led sales. The result? A 40% increase in revenue. In this episode, he shares the hard lessons learned from scaling a startup, hiring salespeople, and building a high-retention client base. Tune in for real-world insights on what it takes to grow a sales-driven company.About GuestRuss Macumber is a seasoned entrepreneur and digital marketing expert known for his innovative approaches and thought leadership in the digital realm. With a passion for helping businesses grow their online presence, Russ co-founded Impressive Digital, a leading digital marketing agency focused on delivering cutting-edge solutions. His experience spans various aspects of digital marketing, including search engine optimization (SEO), conversion rate optimization (CRO), and marketing automation. Russ is recognized for his strategic mindset and ability to tailor marketing campaigns that yield significant results for clients. Additionally, he is adept at fostering client relationships and ensuring that the services provided align with the unique goals of each business. Through his leadership, Russ has been a driving force behind the success and growth of Impressive Digital.About Guest CompanyImpressive Digital is a dynamic digital marketing agency headquartered in Austin, known for its comprehensive approach to boosting businesses' online presence. The agency utilizes a strategic combination of SEO, Google Ads, and social media to increase web traffic and brand visibility. Impressive Digital's services extend beyond attracting visitors; they focus on converting these visitors into loyal customers using Conversion Rate Optimization (CRO) techniques and custom-designed landing pages that enhance user experience (UX). The company is also proficient in maintaining customer relations through CRM systems, email marketing, and automation, thus fostering customer loyalty and repeat business. Impressive Digital's hallmark approach, the GAS™ system, seamlessly integrates all facets of digital marketing to create a synchronized and effective marketing strategy. The agency is renowned for its proven track record in driving substantial results for leading clients by elevating traffic, conversion rates, and revenue through meticulously crafted campaigns. More than a service provider, Impressive Digital positions itself as a partner, dedicated to exceeding business objectives and propelling growth.Social Links 

In this episode of No Hacks Snacks, I sit down with Manuel Krähe, a digital growth and Conversion Rate Optimization (CRO) expert and founder of notion.ch, to discuss the limitations of UX best practices as starting points for experimentation. Manuel shared his insights on why relying solely on these practices can be misleading and emphasizes the importance of individualized data analysis and forming proper hypotheses based on your specific audience and website metrics. He also touches upon the pitfalls of outdated best practice checklists and offers strategies for guiding clients through data-driven decision-making processes.Tune in to catch one of the best quotes in No Hacks history and subscribe to stay updated on future episodes and an exclusive giveaway for No Hacks listeners! ---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

In this episode, we sit down with Jesse Ringer, Founder and CEO of Method + Metric, to explore the evolving world of SEO and digital marketing. Jesse shares insights on how his diverse background in marketing, PR, and video production shapes his unique approach to SEO—moving beyond technical tactics to a holistic strategy that drives real business results. We discuss the ever-present "SEO is dead" debate, the rise of AI in search, and why trust and transparency are crucial in an industry filled with shady tactics. Jesse emphasizes the power of content, digital PR, and business strategy over shortcuts, highlighting how conversion rate optimization (CRO) is just as vital as traffic generation. For businesses looking to stand out, Jesse provides actionable advice on building authority, leveraging YouTube, and using LinkedIn for growth. He also shares SEO strategies for unique cases like luxury lighting brands, AI betting tools, and affiliate marketplaces, stressing the importance of niche targeting and audience understanding. If you're an affiliate marketer, SEO enthusiast, or business owner, this episode is packed with real-world strategies to help you navigate the ever-changing digital landscape. Podcast Key Takeaways with Time Stamps [00:00:00] Introduction to Jesse Ringer – Founder of Method + Metric, an SEO agency based in Vancouver. His background spans marketing, PR, social media, and video production. [00:01:00] SEO is More Than Just Technical Work – Jesse emphasizes the need for a holistic marketing approach, combining content, PR, and business strategy. [00:02:14] "SEO is Dead" Myth in 2025 – Jesse discusses how SEO has been declared dead for years, but as long as search engines exist, SEO will remain essential. [00:03:01] Transparency in SEO Matters – Jesse believes in sharing knowledge freely, rather than hoarding SEO secrets, to create a better industry standard. [00:04:08] Shady SEO Tactics Create Distrust – Many agencies overpromise and underdeliver, making it crucial to prove expertise through case studies and transparency. [00:06:03] Leveraging LinkedIn & Other Platforms – LinkedIn has evolved beyond job hunting—it's now a powerful marketing and networking tool. [00:07:13] SEO Community Helps Navigate Algorithm Changes – With frequent Google updates, staying engaged with the SEO community helps businesses adapt and pivot. [00:10:12] Case Study: AI Betting Website Struggling with SEO – Jesse advises focusing on content, value proposition, and user trust rather than just AI as a selling point. [00:14:28] Case Study: Luxury Lighting Business – Instead of chasing high rankings, PR, link-building, and influencer marketing in design and architecture spaces are more effective. [00:19:00] E-commerce vs. Affiliate SEO – SEO trends show that e-commerce is gaining priority, meaning affiliate marketers need to adapt and innovate to stay competitive. [00:21:05] Building an M&A Marketplace for Affiliate Websites – Jesse suggests prioritizing SEO, content marketing, and buyer-focused messaging for success. [00:24:10] Ranking as #3 is Still Profitable – You don't need to be #1—even ranking third or fourth can be highly lucrative in competitive industries. [00:29:42] The Untapped Opportunity in Podcast SEO – Many niches, like slots and gambling, lack strong podcast content, making it a great SEO play for ranking and link-building. [00:32:58] Conversion Rate Optimization (CRO) is Critical for SEO – More traffic doesn't equal more sales. Optimizing for conversions is just as important as ranking. [00:34:38] The Hidden SEO Killer: Broken Forms & Poor UX – Jesse shares a real-life example where a company's contact form was broken, leading to massive revenue loss. [00:36:09] Google Ads Complexity is Intentional – Ad platforms like Google Ads make it deliberately difficult to optimize efficiently, pushing businesses to spend more. [00:38:04] The Future of Affiliate Marketing & Business Intelligence – Trust is more important than ever. Authenticity and credibility are key to long-term success. [00:39:50] Affiliate Marketing vs. Big Publishers – Large media outlets like NYT & Fortune dominate rankings, but their affiliate efforts lack genuine product knowledge. [00:40:28] The Real Key to Affiliate Success: Trust & Transparency – Building trust with an audience is the best way to succeed in affiliate marketing, despite algorithmic shifts. [00:41:11] Where to Find Jesse Ringer – Jesse is active on LinkedIn and shares valuable SEO resources at MethodMetric.com.

In the latest episode of No Hacks Snacks, I had an insightful chat with Luka Nikolić about how Conversion Rate Optimization (CRO) is shifting from an add-on service to a core discipline in digital marketing.Key takeaways from our conversation:✅ CRO is going mainstream – It's following the path of PPC and SEO, moving from an afterthought to a necessity.✅ Specialization is the future – More agencies and freelancers are focusing solely on CRO rather than offering it as a side service.✅ It's a process, not just A/B testing – True CRO involves research, design, development, QA, and analytics—not just running experiments.✅ E-commerce is leading the way – Businesses are recognizing CRO's role in lowering acquisition costs and optimizing the full buyer journey.✅ Hyper-focused providers may emerge – In the future, we might see agencies specializing in just research, A/B test development, or qualitative analysis.CRO needs to be baked into projects from day one, not treated as an optional “Would you like fries with that?” service.How do you see CRO evolving in the next few years?---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagram

Today, we're thrilled to have two of Acadia's brightest minds in organic optimization join us. First, we have Brittany Flanagan, Head of CRO at Acadia, with over 15 years of growth marketing experience across brands and agencies. Joining her is Julian Galindo, Senior Account Manager on our Retail Team and a recognized expert in driving organic growth on Amazon. Together, they delve into the intricate world of Conversion Rate Optimization (CRO) and its implications for both Amazon and D2C marketplaces. From tackling data-driven decisions to leveraging AI for personalized experiences, this conversation highlights how CRO techniques are evolving and what the future holds for e-commerce.   KEY TAKEAWAYS In this episode, Julie, Jordan, Brittany, and Julian discuss: The concept of Conversion Rate Optimization (CRO) as the process of using data to understand customer behavior and optimize websites to increase conversions. CRO techniques for product pages on Amazon and the importance of data-driven experimentation. How the availability of data and technology has evolved, impacting CRO strategies for both Amazon and D2C. The role of AI in modern CRO, particularly in terms of personalization and recommendation algorithms. Amazon vs. D2C in CRO: Differences in data accessibility and testing capabilities between Amazon's ecosystem and direct-to-consumer (D2C) platforms. Limitations on Amazon, where multivariate testing isn't feasible compared to the more granular data tracking available in D2C. Addressing the complexity of coordinating across various departments like marketing, dev, and creative teams for effective CRO implementation. The importance of creating data-driven, iterative processes to understand the nuances of consumer behavior and preferences. Insights into the potential future developments in CRO, including better AI-driven personalization and enhanced data reporting on Amazon. Speculations on how CRO tools and practices will become more accessible for medium-sized and smaller businesses.

In this episode of Revenue Boost: A Marketing Podcast, titled, ""From Clicks to Conversions: Scaling Revenue with Strategic SEO and CRO"" we delve into the dynamic duo of revenue growth: Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO). Together, these strategies are the backbone of turning website traffic into meaningful business outcomes. Our guest, Cathleen Voss, a seasoned expert in SEO and CRO, shares invaluable insights into how brands can enhance their search visibility while optimizing on-site user experiences to maximize conversions. We discuss why SEO is no longer just about keywords and rankings—it's about understanding customer intent and aligning content with audience needs. At the same time, CRO ensures that once visitors land on your site, their journey is seamless, intuitive, and designed to convert. Key takeaways include: The latest SEO trends and how they influence organic traffic growth. Why CRO is crucial for retaining and converting visitors in today's competitive digital landscape. Practical tips to audit your website's conversion funnel for quick wins. Strategies to build trust with customers through authentic content, reviews, and streamlined purchase processes. Whether you're scaling a B2B SaaS company, leading a direct-to-consumer e-commerce brand, or anything in between, this episode is packed with actionable advice to help you prioritize your efforts, refine your strategies, and scale revenue through smarter digital marketing. Tune in and transform clicks into conversions!To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.   If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.  B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth. One of the biggest challenges?   Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.   Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn't investing in marketing, you're not even making it into their consideration set. To grow revenue, companies must excel across four critical stages: ✅Awareness: They must have heard of you ✅Affinity: They must like you and believe you can solve their challenges ✅In-Market: They must be ready to buy   ✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal   At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering: - Increased high-quality lead volume - Shortened sales cycles - Improved close rates I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I've consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.   I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies. Let's set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.

Welcome to Mastering Ecommerce Marketing! Today, your host, Eitan Koter, is joined by Martin Greif, President of SiteTuners, a company that helps businesses improve website performance through Conversion Rate Optimization (CRO). Martin has spent years understanding how visitors think, what they care about, and what gets them to take action on a website.In this episode, Martin breaks down the three questions every visitor asks when they land on your site: “Am I in the right place? How do I feel about this site? What am I supposed to do here?” He shares simple yet powerful ways to answer these questions, like aligning your website messaging with your ads, building trust with a visible phone number, and making sure your visitors' needs—not yours—are front and center.You'll also hear why analytics and heatmaps are key for understanding user behavior, how to avoid common CRO mistakes, and why testing everything isn't always the answer. Whether you're running an e-commerce site or trying to improve your landing pages, Martin's practical advice will help you create a site that works for your visitors—and boosts your conversions.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/ LinkedIn Vimmi: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Martin Greif, President of SiteTunersLinkedIn Martin Greif: https://www.linkedin.com/in/martingreif/ SiteTuners: https://sitetuners.com/ Watch the full Youtube video here:https://www.youtube.com/watch?v=06J0stq-lroTakeawaysCRO...

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone speaks with Dave Gowans from Browser to Buyer about the significance of Conversion Rate Optimization (CRO) for businesses, especially as we approach 2025. They discuss the importance of understanding conversion rates, identifying barriers to conversion, and the role of user research in optimizing conversion strategies. The discussion also covers strategic testing methods to ensure effective CRO and the value of seeking expert help to achieve better results.Listen to find out more about:Actionable steps for businesses to implement in their CRO strategies for 2025.Identifying the right opportunities is key to effective optimization.Expert help can guide businesses in optimizing their conversion strategies.Key segments of this podcast and where you can tune in to go direct: [04:45]  Making the best of the traffic you've got.[06:40] The five tactical steps you need to take.[27:44] The importance of the results you gain and how they can guide you.Rate, Review & Subscribe on Apple Podcasts “I love Affiverse's Affiliate Marketing Podcast.”

Ralph Burns and Lauren Petrullo tackle some of the biggest misconceptions about Conversion Rate Optimization (CRO) with industry expert Raphael Paulin-Daigle. They dig into why obsessing over conversion rates alone can backfire and why metrics like lifetime value (LTV) and average order value (AOV) matter more in the long run. The discussion also hits on how platforms like TikTok are shaking up the CRO space and what that means for modern businesses. Raphael shares his story of turning a passion for marketing as a teenager into a thriving career working with top DTC brands. Packed with examples and no-nonsense advice, this conversation pushes back on outdated thinking and offers actionable strategies for improving website performance and driving real business growth.Chapters00:00:00 – Meet Raphael: The Myth-Buster of CRO00:00:21 – CRO Myths: Why Doubling Your Conversion Rate Isn't That Simple00:01:43 – From Fictional Marketing Plans to Real DTC Success00:02:26 – Raphael's Origin Story: Creativity Meets Data00:08:01 – No Portfolio? No Problem: Landing Clients the Hard Way00:13:53 – From Metrics to Mastery: The Real Evolution of CRO00:20:57 – Wants vs. Needs: When Clients Get It Wrong00:22:45 – The Conversion Rate Illusion: Why Numbers Lie00:26:00 – Case Study: Turning Subscriptions Into Gold00:29:33 – Breaking It Down: How to Communicate Results Without Confusion00:35:35 – CRO in the TikTok Era: Quick Wins vs. Real Strategies00:44:59 – Stay Connected: Raphael's Tips for Long-Term GrowthLINKS AND RESOURCES:Raphael Paulin-Daigle on LinkedInRaphael Paulin-Daigle on XSplitBaseLanding Page Optimization: The Definitive Guide to Testing and Tuning for ConversionsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:AdCritter for Agencies

How To Get More Bang for Your Marketing Buck - Conversion Rate Optimization In this episode of the Marketing Guides For Small Business Podcast, we dive into the importance of Conversion Rate Optimization (CRO) and how it can help small businesses get the most out of their marketing dollars. Our expert guides share tips and strategies for improving conversion rates on websites, emails, and social media ads, ultimately increasing ROI and driving more sales. Tune in to learn how to maximize your marketing efforts and get more bang for your buck with CRO.

Send us a textWelcome to another episode of the Digital Revolution Podcast. Today, we're joined by Shawn Massie, the founder and CEO of Scratch Digital. With a deep background in digital strategy and brand growth, Shawn shares his expert insights on how Conversion Rate Optimization (CRO) can dramatically improve Search Engine Optimization (SEO) efforts and drive measurable business results.About This Episode:In this episode, Eli and Shawn dive into a rich discussion about the intersection of SEO and CRO, offering listeners a detailed exploration of strategies that can enhance online visibility and user engagement.Key Points Discussed:Shawn's Background: From an early fascination with engineering to a profound career in digital marketing, Sean narrates his professional journey and the pivotal moments that shaped his career path.Introduction to CRO: Sean explains the fundamentals of Conversion Rate Optimization, emphasizing its critical role in complementing SEO by enhancing site functionality and user experience.Tactical Insights: Practical strategies and tools are discussed for businesses looking to integrate CRO with SEO to boost their online presence and conversion rates.Entrepreneurial Insights: Shawn shares his experience of starting Scratch Digital, focusing on the challenges and rewards of establishing a digital marketing agency.Future Trends: A look into the evolving landscape of digital marketing, focusing on the increasing importance of AI and the need for quick content delivery.If you're fascinated by digital marketing strategies or looking to improve your business's online impact, this episode is packed with actionable insights. Whether you're a business owner, a marketing professional, or just curious about the digital space, there's valuable learning to be had.Don't forget to subscribe and leave your feedback. We love hearing from our listeners! Don't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

In this episode of the No Hacks Podcast, Tim Stewart shares his wealth of knowledge from 25+ years of consultancy, breaking down what Conversion Rate Optimization (CRO) really means for businesses today. Tim doesn't just focus on the numbers—he dives into the balance between experimentation and perfection, and how making data-driven decisions can transform a business.You'll hear practical strategies for digital optimization, insights on navigating market shifts (like the rise of low-cost competitors such as Temu), and tips for mastering stakeholder communication. Plus, Tim brings his love for Star Wars into the mix, using mentors like Obi-Wan and Yoda as metaphors for personal and professional growth.Whether you're a business owner, digital consultant, or just passionate about CRO, this episode is packed with valuable takeaways and stories you won't want to miss.00:00 Welcome to No Hacks Podcast01:47 Experimentation Elite Event03:32 The Role of CRO in Business Strategy07:24 The Pragmatic Approach to Testing09:57 Measurement and Analytics in CRO13:36 Fixing the Funnel: A Pragmatic Approach18:54 Challenges in CRO and Business Strategy19:28 Identifying Problems and Providing Solutions20:11 Delivering Hard Truths to Clients20:48 Persuasion Techniques in Business24:08 Sales Skills for Optimizers28:23 The Importance of Soft Skills30:23 Rapid Fire Questions from the Audience33:04 Key Takeaways and Final Thoughts---If you enjoyed the episode, please share it with a friend!No Hacks websiteYouTubeLinkedInInstagramX

In this episode of the Business Growth Hacks podcast, hosts Andrew Brockenbush and John Fritzsching scratch the surface on the critical topic of website conversion rate optimization (CRO). They share practical strategies and actionable tips to help small businesses increase their online sales without needing to boost traffic. From simplifying website navigation to optimizing load times and harnessing the power of user feedback, this episode is packed with insights that can transform your website's performance. Tune in to learn how even small tweaks can lead to big results!Key Points: [0:00] Introduction to CRO - Andrew and John introduce the concept of Conversion Rate Optimization (CRO) and its importance for small businesses looking to turn visitors into customers.[1:12] The Basics of CRO - John explains CRO and discusses why it's crucial for small businesses, especially those with limited ad budgets, to focus on optimizing their current website traffic.[2:08] Key Metrics to Track - Metrics like conversion rate, bounce rate, and session duration are essential for measuring website performance. Tools like Google Analytics and Hotjar are recommended for data collection.[2:30] Actionable Tips for Optimizing CRO - Simplify navigation, use clear calls to action, optimize load times, ensure mobile friendliness, and use social proof to boost website conversion rates.[4:03] Common Mistakes to Avoid - Avoid making changes based on assumptions, neglecting mobile optimization, and ignoring user feedback. Solid data and user insights are key to effective CRO.[5:00] Resources for Further Learning - Recommended resources include the Beefy Marketing blog, Neil Patel's content, and the book "Conversion Optimization" by Khalid Saleh. Tools like Google Analytics and Hotjar are also mentioned.Quotable Moments: [0:47] "A small tweak on your website could double your sales." - Andrew Brockenbush [2:53] "If I can't get there in two clicks, it's too many." - John Fritzsching [3:40] "Even small changes can lead to big results." - Andrew BrockenbushLinks Mentioned:Beefy Marketing Blog: https://www.beefymarketing.com/blogNeil Patel's Blog: https://neilpatel.com Tools:Hot Jar: https://www.hotjar.com/Crazy Egg: https://www.crazyegg.com/Google Analytics: https://marketingplatform.google.com/about/analytics/ Books: Conversion Optimization: The Art and Science of Converting Prospects to Customers by Khalid Saleh, and Ayat Shukairy https://www.amazon.com/Conversion-Optimization-Converting-Prospects-Customers/dp/1449377564Remember, optimizing your website's conversion rate is crucial for turning visitors into loyal customers. Don't forget to share this episode with a friend. Together, we can grow and scale your business to new heights.

In this episode, Sahil Patel, CEO of Spiralyze, delves into the critical components of Conversion Rate Optimization (CRO) and its impact on B2B lead generation. The discussion begins with the importance of simplifying homepage layouts to enhance user experience and drive conversions. Sahil emphasizes the necessity of A/B testing to identify proven strategies and optimize website performance effectively.Understanding customer intent is highlighted as a key factor in improving conversion rates, while ensuring congruency between your website's message and visitor expectations boosts engagement. Sahil shares practical techniques to attract high-quality leads, including implementing qualifying questions to filter out unqualified prospects.The conversation also explores the value of unbiased feedback in refining marketing strategies and the power of feedback loops in driving continuous optimization. Sahil concludes with actionable steps to transform your website into a lead generation machine, reinforcing the importance of foundational strategies and ongoing adaptation.By following these insights and strategies, B2B marketers can significantly enhance their lead generation efforts and achieve sustained business growth.

Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder's work at CERN.(00:00) - How AI and Entity-Based Search are Transforming SEO → Zach Boyette (01:29) - Introduction to the Episode (03:14) - Meet Zach Boyette: From Pizza Shop to Procter & Gamble (08:18) - Exciting Services: Paid Media and SEO (09:16) - Impact of AI on Search and SEO (11:02) - SEO Strategies for eCommerce Brands (18:37) - Role of SEO Agencies in the New Era (20:47) - The Rise of Social Search Platforms (34:34) - Conversion Rate Optimization (CRO) (44:59) - Google's API Leak and SEO Insights (47:34) - Conclusion and Final Thoughts Guest's Links: Website: Galactic Fed_____________________________LinkedIn: Zach BoyetteLinkedIn: Irina PapucConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeCreators & Guests Kunle Campbell - Host Zach Boyette - Guest

Send us a Text Message.Ready to transform your SEO and content marketing game? Discover how you can effectively enhance your online presence and outperform your competitors with actionable insights from our latest podcast episode. From understanding the nuances of different content types to leveraging Content Delivery Networks (CDNs) for faster and more reliable website performance, we cover it all. We'll also reveal the secrets behind Content Gap Analysis, showing you how to identify and fill gaps in your content strategy, ultimately boosting your site's topical authority. Plus, get a comprehensive look at content marketing and its crucial role in attracting and engaging your target audience.But that's not all—unlock the full potential of your website with expert tips on Conversion Rate Optimization (CRO). Learn how to measure and improve the percentage of users taking desired actions without sacrificing your SEO efforts. We'll discuss the delicate balance between increasing conversions and maintaining robust traffic, along with essential topics like Google's core updates, Core Web Vitals, and crawl budget. Whether you're a seasoned SEO veteran or just starting out, this episode is packed with valuable information that will help you stay ahead in the ever-evolving digital landscape. Don't miss out on these expert strategies to elevate your online success!Links to resources mentioned in this podcast:- SEO Glossary- SEO Glossary CSEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Today's episode welcomes Sahil Patel, CEO of Spiralyze. They help companies grow by providing data-driven performance Conversion Rate Optimization (CRO) services.The point of a great landing page is to lead your potential clients to take action on your offer - whether it's a demo, a strategy call or a free trial. Sahil mentions that while lead gen gets a bad rap on LinkedIn, it's still part of a holistic brand strategy and exists as a necessary bridge between prospects liking your brand from afar and prospects actually talking to your team. A great landing page can hook your prospects into taking action, which can ultimately be the difference between you and your competitors getting a chance to make their case that their product is a good fit for the prospect. Sahil considers a double-digit lift in your metric of choice as mission success when optimizing your landing page. Most companies don't see this level of improvement because their landing pages consist of a huge wall of text that's boring, their forms are too long and they don't actually show you the product. When asked about examples of great landing pages in SaaS, Sahil refers to Service Fusion and Record360. The strategy of showing your product on your landing page is what Sahil calls the “shiny car in the parking lot” - when you see it and you want it. A big part of becoming a shiny car is credibility. While building brand credibility happens outside of the landing page, you still have real estate within the page to place exceptional testimonials from those clients that have the biggest brand and best match your ICP. A great testimonial should have a simple message that roughly translates to: “I bought the product and it worked”:.Tune into the full episode to learn more on how to build a high performance B2B landing page.KEY INSIGHTS:02:06 Increasing your landing page conversions06:05 Examples of great landing pages08:19 The point of a landing page11:25 Differentiating intent13:27 Mapping your visitors by intent 19:02 Adding credibility to a landing page24:04 Optimizing for low-intent visitors25:25 How to measure visitor intent Connect with Sahil - https://www.linkedin.com/in/sahilanamipatel/Connect with Alan - https://www.linkedin.com/in/alan-j-zhao/Want to convert your website visitors instantly? Try Warmly for free - https://warmly.ai/

00:00 Introduction to Conversion Rate Optimization (CRO) 02:37 Testing and Implementing CRO Initiatives 08:34 Defining CRO and its Impact on Revenue per User 28:47 Optimizing Team Structure and Design Support in E-commerce 44:10 The Impact of Video Experiences on Revenue and Customer Engagement 49:48 CRO Testing: Strategies for Optimizing the Customer Journey 55:59 Optimizing Conversion Rates Through Intuitive Navigation 58:12 Balancing Testing and Editorial Decisions in Website Design 01:02:16 Measuring True Incrementality with Marketing Science 01:21:05 Informed Upselling and After-Sell Strategies Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Aftersell.⁠⁠⁠ https://www.aftersell.com/⁠⁠⁠ Richpanel. ⁠⁠⁠https://www.richpanel.com/⁠⁠⁠ Haus. ⁠⁠⁠http://haus.io/operators⁠⁠⁠ Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!In this episode, I am joined by Shawn David, a systems engineer and founder of Automate to Win. Shawn shares his expertise on automating Conversion Rate Optimization (CRO) and provides valuable insights into how businesses can streamline their processes using a human-first approach.Shawn begins by explaining his automation blueprint. The first step is Definitions, which involves establishing clear and consistent terminology within your organization to avoid miscommunication and inefficiencies.The second step is to Identify Busy Work. This means pinpointing repetitive, manual tasks that do not require human intervention and can be automated. This step helps to free up valuable time and resources that can be better utilized elsewhere.Next, Shawn discusses Pinpointing Bottlenecks. This involves identifying input, transformation, and output bottlenecks in your processes. Understanding where these bottlenecks occur allows you to address and resolve them effectively.The fourth step is to Optimize Internal Processes. This step involves collaborating with your team to streamline and improve workflows. By working together, you can ensure that processes are as efficient and effective as possible.Finally, Shawn talks about Automation. Implementing automation solutions to handle the optimized processes can save significant time and resources, allowing your team to focus on more important tasks.Shawn then emphasizes the importance of defining terms to ensure everyone in the organization is on the same page. He shares personal anecdotes about overcoming challenges through automation and how his human-first engineering approach helps businesses optimize processes effectively.Episode links:Automate to WinShawn's LinkedInFree Automation Quiz---Tune in for a fun conversation and don't forget to rate and review the episode!nohacks.showYouTubeLinkedInEpisode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Zen Agency (888-620-0947) can help your WooCommerce website by implementing the Conversion Rate Optimization (CRO) strategies you need to convert high-quality traffic into sales. Visit https://zen.agency/woocommerce-development-agency-verified-woocommerce-experts for more. Zen Agency City: Wyoming Address: 155 Wyoming Avenue Website: https://zen.agency Phone: +1-800-775-9610

In today's episode of the 2X eCommerce Podcast, we dive into the intricacies of Conversion Rate Optimization (CRO) for ecommerce with Matthew Stafford, co-founder of Build Grow Scale. Host Kunle Campbell engages Stafford in a detailed discussion on the key factors that enable ecommerce businesses to grow from their initial million to over $10 million in revenue.Matthew highlights the significant role of the business owner in creating the right environment for growth, the need for precise website optimization, accurate data tracking, and a solid customer support framework. He shares insights from his experience on scaling businesses, emphasizing the importance of effective delegation, accountability, and a focus on both sales and backend operations.The conversation covers the critical nature of CRO throughout the business lifecycle, with Matthew detailing strategies for website layout optimization, copywriting adjustments, and mapping out the customer journey for better conversions. He offers practical advice on improving various stages of the purchase funnel, from checkout optimization to product page enhancements, and underscores the importance of customer reviews and social proof in building trust.Matthew also discusses the potential impact of artificial intelligence on ecommerce, suggesting that AI will enhance employee productivity and capabilities rather than replace human jobs. This episode provides a wealth of knowledge for ecommerce entrepreneurs aiming for sustainable and efficient growth.Listeners are encouraged to explore Build Grow Scale to learn more about Matthew Stafford's work and insights into driving ecommerce success.

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This episode features Ruben de Boer, a renowned experimentation consultant, bestselling Udemy instructor with over 15,000 students, recipient of two experimentation elite awards in 2023, and the conversion manager at Online Dialogue. Ruben brings his wealth of knowledge to the table, shedding light on the intricacies of Conversion Rate Optimization (CRO) and experimentation.We kick off with something a bit more personal—Ruben's love for football. He shares how the strategies and teamwork in football offer valuable lessons for the world of optimization and experimentation. This interesting parallel sets the stage for a deeper exploration of his professional domain.The conversation then shifts to the core topic of centers of excellence (CoEs) within organizations. Ruben explains the differences between centralized, decentralized, and CoE models for running CRO operations. His insights provide clarity on how these models impact the cultivation of an experimentation culture within companies.You will learn about the significance of making experimentation approachable and educational, the benefits of fostering a supportive environment for innovation, and the pivotal role of autonomy and efficacy in the success of experimentation strategies. Ruben emphasizes the collective journey toward nurturing a robust culture of experimentation across all levels of an organization.Ruben's perspective and practical advice offer valuable guidance for those looking to leverage experimentation and optimization as key tools for digital success. Whether you're deeply embedded in the field or just starting out, this episode presents an opportunity to understand the critical elements of building and sustaining an experimentation-centric organizational culture through the lens of a seasoned expert.Links:Ruben's LinkedInRuben's Udemy pageOnline Dialogue---Tune in for an enlightening conversation and don't forget to rate and review the episode!nohacks.showYouTubeLinkedInEpisode intro/outro music by Josh Silverbauer (LinkedIn, Analyrical YouTube) and Jacon Packer (LinkedIn, Quantable Analytics)

Looking for ways to increase your revenue without breaking the bank? While user acquisition often comes with a price tag, conversion rate optimization (CRO) focuses on making data-driven psychological adjustments to your interface to encourage desired actions from users. Conversion rate optimization is a marketing strategy aimed at increasing the percentage of visitors who take specific actions on your website. In this video, we'll delve into seven key strategies to kickstart your CRO efforts: First-Time User Experience (Onboarding Experience): Enhance the initial interaction with your platform to ensure users have a smooth and engaging onboarding process, setting a positive tone for their journey. Homepage / Main Screen: Optimize your homepage or main screen to effectively communicate your value proposition, guiding visitors towards desired actions and reducing bounce rates. Leads / Flows: Streamline the user journey by optimizing lead generation forms and user flows, minimizing friction and encouraging conversions at each touchpoint. Call to Action: Fine-tune your calls to action (CTAs) to be clear, compelling, and strategically placed, prompting users to take the next step in their journey. Pricing Page: Improve transparency and value communication on your pricing page to alleviate user concerns and increase confidence in making purchasing decisions. Blog Posts: Utilize content optimization techniques within blog posts to not only drive traffic but also guide visitors towards conversion-focused actions, such as newsletter sign-ups or product trials. Landing Pages: Craft high-converting landing pages tailored to specific campaigns or target audiences, ensuring alignment between user expectations and the offered value proposition. By implementing these CRO strategies, you can enhance user engagement, increase conversion rates, and ultimately boost your revenue without significant upfront costs. You can also watch the video: https://youtu.be/rTb_OehAcH8 Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠ SPONSORS The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web. With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV. And now they have a new paywall feature that's going to make it easy for you to build high-converting paywalls and A/B test without needing a new build. Learn more at ⁠Revenue Cat dot com⁠ ⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *************** --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Kaleb (https://www.linkedin.com/in/kalebufton) is the Co-Founder of eCommerce Wizards - https://ecommercewizards.club eCommerce Wizards is an eCommerce CRO and Growth Agency Kaleb was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! ------------------------------------------- Welcome to 'Mentoring Moments', a sub-series of the Podcast Mentoring Moments is composed of clips taken from Jason's Mentorship Sessions These sessions cover topics such as: digital, eCommerce, retail, SaaS, marketing, tech and business - plus so much more! The episode title outlines some of the topics covered in the episode for reference We also regularly feature 'Guest Mentors' to talk about their own areas of expertise If you'd like to join Jason's Mentorship Program ('The Mentor Sessions') for free and get answers to your own questions, head over to the registration page to apply for 1-1 mentorship on this page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3Ncui1c

On today's episode, we're joined by Sahil Patel, CEO at Spiralyze, provider of data-driven performance Conversion Rate Optimization (CRO) services.We talk about:How effective most companies' websites are at lead gen 3 common mistakes that lower website conversionsWhat to put on your homepage instead of boring stock images of people in a conference roomWhy you should review your website translated into a language you don't speakThe importance of talking about not just the ups, but also the downs in business

Unlock the secrets to maximizing leads from your website in this essential episode of Lead Gen HQ. Dive deep into the world of conversion rate optimization (CRO) as we explore strategies and best practices for optimizing website elements to drive conversions. From crafting compelling CTAs to streamlining user experience, we'll cover it all. Learn how to identify areas for improvement, conduct effective A/B testing, and implement changes that lead to measurable results. Whether you're a seasoned marketer or just starting out, this episode will equip you with the knowledge and tools to take your website's lead generation capabilities to the next level.

Book Recommendation: Making Websites WinEver wondered why some websites seem to effortlessly turn casual browsers into loyal customers? Buckle up, as I, Edd Dawson of KeywordsPeopleUse.com, reveal how Conversion Rate Optimization (CRO) can be your secret weapon for ensuring visitors don't just land on your page but stay, engage, and convert. This isn't your run-of-the-mill SEO chatter; it's about supercharging user experiences and multiplying your business returns without pumping more into traffic. Through A/B and multivariate testing, we're zeroing in on strategies that make every click a potential ka-ching!Join me on this treasure hunt as we map out the digital landscape where SEO meets CRO, sharing over twenty years of wisdom in website development and monetization. Learn how CRO is indispensable across various online business models—from e-commerce to B2B services—and discover how to refine your website into a conversion magnet. We're not just talking increased revenue; it's about fostering growth that's both sustainable and impactful. If you're ready to convert passive visitors into active contributors to your business's success, this episode is your golden ticket.SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.comYou can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tipsTo get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO then book an appointment with me nowAsk me a question and get on the show Click here to record a questionFind Edd on Twitter @channel5Find KeywordsPeopleUse on Twitter @kwds_ppl_use"Werq" Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 4.0 Licensehttp://creativecommons.org/licenses/by/4.0/

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Brett Turner discusses the importance of Conversion Rate Optimization (CRO) and how to approach it from a media buyer's perspective. He emphasizes the need for a strategic roadmap to test and optimize various elements of the conversion funnel, such as landing pages, product detail pages, and ad creatives. Brett also highlights the significance of considering audience segmentation and context when implementing CRO strategies. He shares insights on optimizing the cart and checkout experience on Shopify, including the use of cart sliders and dynamic upsells. Additionally, Brett introduces the concept of Headless Commerce and its potential for improving page speed and overall CRO performance. Takeaways Approach CRO from a media buyer's perspective by treating it like a media buying campaign and testing different elements of the conversion funnel. Consider audience segmentation and context when implementing CRO strategies to cater to the specific needs of different user segments. Optimize the cart and checkout experience on Shopify by using cart sliders, dynamic upsells, and one-page checkout. Explore the potential of Headless Commerce to improve page speed and overall CRO performance. Consistently test and optimize various elements of the conversion funnel to ensure continuous improvement and maximize conversions. Timestamps: 00:00:00 - Introduction to CRO in Media Buying Highlighting the importance of optimizing page experience for diverse traffic sources, especially on Facebook, and the impact of device compatibility on campaign success. 00:02:00 - Launching Successful Campaigns with Motion Exploration of Motion, a creative analytics platform, and its role in bridging the gap between media buyers and creative teams for crafting winning ads. 00:04:00 - The Media Buyer's Approach to CRO Brett discusses his transition from media buying to CRO, emphasizing the strategy behind testing and optimizing for different audience segments. 00:06:10 - Optimizing for Tablet Traffic The rising significance of tablet traffic in e-commerce and strategies for creating a tablet-friendly user experience to boost conversions. 00:08:20 - Shopify Cart and Checkout Optimization Discussion on the latest trends in Shopify's cart and checkout process, including one-page checkouts, dynamic upselling, and the impact of headless commerce on page speed and user experience. Hashtags: #CRO #MediaBuying #Ecommerce #ShopifyOptimization #DTCMarketing #FacebookAds #ConversionRateOptimization #HeadlessCommerce #DigitalMarketing #EcommerceSuccess Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Zoe Ashbridge, an expert in digital marketing, shares valuable insights and strategies for small business owners aiming to boost their SEO. Zoe provides a step-by-step guide to building topical authority, stressing its importance for businesses wanting to improve visibility online. Other topics discussed include the creation of brand advocates, qualifying leads through SEO, and the caution in using artificial intelligence for content creation. If you are looking for practical and tactical ways to use Google search console data to formulate strategies, this episode is for you!Zoe gives tips on how to use GSC for user journey mapping, goal setting, and key performance indicators monitoring.00:00 Introduction and Guest Introduction00:28 Zoe's Journey into SEO01:38 Zoe's SEO Blast on LinkedIn02:53 The Importance of Content in SEO03:54 Using Google Search Console for SEO05:05 Creating Content Around Keywords06:21 Building Topical Authority08:32 The Role of Video in SEO10:37 Creating Content Based on Customer Journey11:00 The Importance of Keywords in SEO16:03 Creating Content for Future SEO Benefits17:02 Balancing Immediate Revenue Needs with SEO18:20 Setting Up Google Search Console and Analytics18:45 The Impact of SEO on Other Marketing Channels19:32 Transitioning to SEO Goals and KPIs19:52 Understanding the Flow of SEO: Impressions, Clicks, Revenue21:19 The Role of Conversion Rate Optimization (CRO) in SEO21:43 Using Data to Improve Website Interactions23:37 The Importance of Experimentation in SEO24:44 Qualifying Leads with SEO28:17 Nurturing Brand Advocates31:22 SEO Strategies for 2024: Topical AuthoritLate Night Internet Marketing and Online Business with Mark MasonStart and grow your very own online business, even if you have a day job .Listen on: Apple Podcasts SpotifyIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

Today I'm discussing e-commerce store success on Shopify platform with Google traffic. Get creative with your return policy as you need to stay profitable!Why I don't sell on Facebook or Instagram shops!Amazon return policy conflicts and my workaround.SEO plays a critical role for small businesses to compete online! Leverage higher domain authority sites.Focus and promote a single product: optimizing the website, creating topical authority, and improving conversion rates. Join my upcoming Supercharge your SEO 3-day challenge!!! Leave a review, share the podcast and join the challenge! Thanks for listening!00:00 Introduction and Welcome00:15 Background of My E-commerce Store00:45 Challenges with Amazon and Social Media Shops01:56 Success with Shopify and Google03:13 Importance of SEO and Organic Marketing03:51 Why SEO is Critical for Handmade Sellers05:29 Leveraging High Domain Authority Sites06:47 The Power of Topical Authority08:05 Conversion Rate Optimization (CRO)09:22 Recap and Key Takeaways10:08 Invitation to the SEO Challenge10:54 Conclusion and FarewellIf you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest!

Discover the art of maximizing website conversions with Marty Greif, a seasoned expert in Conversion Rate Optimization (CRO). In this enlightening episode of "The Agents of Change," Marty unravels the secrets to transforming your website into a high-converting machine. From understanding visitor psychology to leveraging analytics and heat maps, Marty provides actionable insights that can revolutionize your digital marketing strategies. https://www.theagentsofchange.com/518 AOC Digital Marketing Summit Waitlist: https://www.theagentsofchange.com/waitlist AOC Call for Speakers: https://www.theagentsofchange.com/cfs

Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!This week, we explore the intriguing realm of optimizing taboo products and services with Tracy Laranjo, a seasoned expert in Conversion Rate Optimization (CRO) and research. Tracy, renowned for her dynamic presence in the optimization and experimentation community, brings a wealth of knowledge and an engaging personality to this compelling discussion.Episode Highlights:Redefining Marketing Norms for Taboo Products: Tracy dives deep into the challenges and innovative strategies involved in marketing products that are often stigmatized or overlooked. She shares her experiences with sexual wellness and death-related products, revealing how marketers navigate sensitive topics and cultural nuances.Empathetic and Inclusive Marketing: Learn about the importance of empathetic decision-making in marketing. Tracy highlights how understanding diverse customer segments can lead to more effective and inclusive marketing strategies, especially for products that cater to a wide range of individuals.Navigating Advertising Challenges: The episode sheds light on the unique hurdles faced while advertising taboo products, from dealing with ad platform restrictions to creatively showcasing products within legal and cultural boundaries.Strategic Content and Education: Discover how education and strategic content can be powerful tools in overcoming marketing challenges. Tracy discusses the role of informative content in guiding potential customers through their purchase journey, especially when dealing with sensitive or stigmatized products.Transparent and Compliant Marketing Practices: Tracy emphasizes the importance of compliance and transparency in marketing, particularly in sectors with stringent advertising guidelines.Tracy's Vision for the Future: The episode concludes with Tracy sharing her aspirations to specialize in sexual wellness and pleasure products, underscoring her commitment to sex positivity and inclusive marketing.Why You Should Listen:Whether you're a digital marketing professional, a business leader, or someone intrigued by the unique challenges of marketing taboo products, this episode offers a wealth of knowledge, insightful strategies, and real-world examples. Join us for an episode that not only educates but also inspires new ways to think about marketing in sensitive sectors.Tracy's LinkedInChapters:0:00 - Introduction1:08 - Tracy's Background2:14 - Challenges in Paid Acquisition3:18 - Starting in CRO4:20 - Ad Platforms and Cultural Barriers6:19 - Marketing Willful Products7:48 - Empathetic and Inclusive Decision Making10:02 - Cultural Norms in Marketing14:14 - Tracy's Specialization Goals in Sexual Wellness16:01 - Strategic Content and Education19:04 - Transparent and Compliant Marketing22:30 - Conclusion

In this episode of the Marketing Mindset podcast, we invite you to explore the fascinating world of Conversion Rate Optimization (CRO) with our special guest, Jeremy Epperson. Jeremy, a recognized expert in the field, shares his extensive knowledge on how to enhance conversion rates effectively. We discuss the significance of understanding user behavior, conducting data-driven experiments, and implementing user-centric design principles to drive improvements in conversion rates.Whether you're a business owner, marketer, or digital strategist, this episode offers actionable takeaways to help you enhance your CRO strategies and drive better results. Tune in now to gain valuable insights from Jeremy Epperson and elevate your business's profitability through Conversion Rate Optimization.Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/Sign up for our newsletter: https://www.marketingmindset.io/join-our-newsletterLearn about our marketing agency: https://www.brighterclick.com/

In this episode, Jonny Longden, the Director of Digital Experience at Journey Further discusses the misunderstood concept of Conversion Rate Optimization (CRO). He emphasizes the importance of evidence-based decision-making and differentiation in CRO. The conversation also explores common mistakes and the need for a holistic approach. They address the challenge of explaining CRO's value to smaller brands and suggest gradually introducing them to its benefits. The use of Full Story as a CRO tool is recommended, along with investing in expertise.

In this episode, I had the pleasure of speaking with Talia Wolf, the founder of Getuplift, about Conversion Rate Optimization (CRO). We delved into the fundamentals of CRO and how Getuplift's methodology helps to uncover customers' desires. Talia shared valuable insights on conducting customer interviews, including tips on asking the right questions and avoiding common mistakes. We also discussed strategies for doing CRO with limited traffic and explored several other CRO-related topics. Tune in to discover actionable tips for improving your website's conversion rates! For more info: https://getuplift.co/ https://twitter.com/taliagw ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor

Join Nate Matherson as he sits down with Alex Birkett for the eleventh episode of the Optimize podcast. Alex Birkett is a co-founder of Omniscient, an organic growth agency that builds content & SEO programs for ambitious B2B brands. Previously, he worked on growth and experimentation at Workato, HubSpot, and CXL. Our episode is a masterclass on conversion rate optimization, including best practices and tactical advice you can implement on your own. Throughout the conversation, Alex and Nate discuss creating high-performance CTAs, the testing process, and pre-qualifying your form fills so your pipeline remains your target audience. Rounding out the episode is our popular lightning round of questions! For more information please visit www.positional.com, or email us at podcast@positional.com.Resources:Join Positional's Private Beta Here: www.positional.comCheck in with Nate on LinkedIn & TwitterCheck in with Alex on LinkedIn & TwitterWhat to Listen For:02:37 Alex's Background 05:19 What is Conversion Rate Optimization (CRO)?07:26 CRO: Goal setting and KPIs10:43 Creating high-performing call-to-actions (CTAs)16:43 Tactical Example: 60 days to improve CRO24:07 How to: Identifying high-intent keywords33:56 When to prioritize CRO36:35 Does AdWords impact keyword rankings?38:59 From traffic to prospect: how to pre-qualify your pipeline40:54 Lightning Question Round

Are you focusing on one Key Performance Indicator at a time to not muddy the water you're marketing in? Are you making the mistake of ‘channel chasing' and trying to spread your product and marketing across a host of social media platforms just for the sake of it? In other words, are you moving from one platform to the next to solve a problem, instead of addressing your positioning?The best product won't save bad marketing. And bad marketing won't save the best product. We can start there. No tool is going to fix the problem of having a product no one wants to buy. So, how are you achieving proof of concept in the most efficient, cost-effective way possible? If you can sell organically, you get immediate feedback and validation. As the Lifetime Value of a customer becomes paramount, and as we grow tired of buying crappy products that don't last off drop shipping sites with poor lead times and bad reviews, it's more important than ever to nail down the e-commerce basics before falling for all the Shopify Tool ads that tell you it's as easy as a ‘drag and drop' to become an online millionaire. Scott's pragmatic advice will ensure you don't go quitting your day job just yet, as the fundamentals of growing your business online are established in this, the first of a series of many interviews with TDM's merchant master. Scott Cunningham is the Founder of Merchant Mastery, producing $150 million in sales for Shopify stores last year alone. He is also TDM's e-commerce master and head of their e-commerce certification. In today's chat with host Mark de Grasse, they are clearing up some of e-commerce's biggest misconceptions.Scott Cunningham is the Founder of Merchant Mastery. He is also the Founder and CEO of Social Lite, a Shopify Partner sales and marketing agency that has helped hundreds of Shopify merchants around the globe scale their revenue with Facebook Ads, Google Ads, email marketing, and Conversion Rate Optimization (CRO).Key Takeaways:02:30 What are some of the biggest misconceptions about e-commerce? 05:45 Understanding Proof of Concept09:25 The importance of focusing on one KPI at a time11:45 Unpacking ROAS (Return On Advertising Spend)15:40 Appreciating the lifetime value of the customer17:55 Are you ‘channel chasing'? 23:30 What budget misconceptions do people have about e-commerce?26:00 Getting product validation early on, as cheaply as possible31:05 Product misconceptions: how are you presenting your product to the world?36:19 The trend of high-value products, marketing, and increased client retentionConnect with Scott Cunningham:Instagram - https://www.instagram.com/merchantmastery/?hl=enTikTok - https://www.tiktok.com/@merchantmasteryYouTube - https://www.youtube.com/c/MerchantMastery?app=desktopBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:

Are you focusing on one Key Performance Indicator at a time to not muddy the water you're marketing in? Are you making the mistake of ‘channel chasing' and trying to spread your product and marketing across a host of social media platforms just for the sake of it? In other words, are you moving from one platform to the next to solve a problem, instead of addressing your positioning?The best product won't save bad marketing. And bad marketing won't save the best product. We can start there. No tool is going to fix the problem of having a product no one wants to buy. So, how are you achieving proof of concept in the most efficient, cost-effective way possible? If you can sell organically, you get immediate feedback and validation. As the Lifetime Value of a customer becomes paramount, and as we grow tired of buying crappy products that don't last off drop shipping sites with poor lead times and bad reviews, it's more important than ever to nail down the e-commerce basics before falling for all the Shopify Tool ads that tell you it's as easy as a ‘drag and drop' to become an online millionaire. Scott's pragmatic advice will ensure you don't go quitting your day job just yet, as the fundamentals of growing your business online are established in this, the first of a series of many interviews with TDM's merchant master. Scott Cunningham is the Founder of Merchant Mastery, producing $150 million in sales for Shopify stores last year alone. He is also TDM's e-commerce master and head of their e-commerce certification. In today's chat with host Mark de Grasse, they are clearing up some of e-commerce's biggest misconceptions.Scott Cunningham is the Founder of Merchant Mastery. He is also the Founder and CEO of Social Lite, a Shopify Partner sales and marketing agency that has helped hundreds of Shopify merchants around the globe scale their revenue with Facebook Ads, Google Ads, email marketing, and Conversion Rate Optimization (CRO).Key Takeaways:02:30 What are some of the biggest misconceptions about e-commerce? 05:45 Understanding Proof of Concept09:25 The importance of focusing on one KPI at a time11:45 Unpacking ROAS (Return On Advertising Spend)15:40 Appreciating the lifetime value of the customer17:55 Are you ‘channel chasing'? 23:30 What budget misconceptions do people have about e-commerce?26:00 Getting product validation early on, as cheaply as possible31:05 Product misconceptions: how are you presenting your product to the world?36:19 The trend of high-value products, marketing, and increased client retentionConnect with Scott Cunningham:Instagram - https://www.instagram.com/merchantmastery/?hl=enTikTok - https://www.tiktok.com/@merchantmasteryYouTube - https://www.youtube.com/c/MerchantMastery?app=desktopBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization Agency

Nirav Sheth and Mike Jackness dive into Conversion Rate Optimization (CRO) strategies. Our guest,  the founder and CEO of Anata, sheds light on the significance of CRO and its optimal timing for business enhancement.    We focus on often overlooked aspects of e-commerce management, highlighting the importance of a user-friendly checkout experience, the influence of distractions on mobile users, and the role of data-driven decision-making in e-commerce.    Additionally, the episode uncovers the power of influencer-led channels, effective landing page optimization, and the psychology behind podcast advertising.    Nirav provides his expert take on traditional CRO and why more impactful, focused testing could yield better results than a high volume of minor ones.   Timestamps: 00:25 - Introduction 01:41 - Embracing Best Practices for CRO 07:50 - Ensuring a User-friendly Checkout System 09:56 - Comprehending Mobile User Behavior 11:22 - The Role of Usability Testing 14:47 - Understanding E-commerce Benchmarks 19:18 - Exploring Conversion Rates in E-commerce 20:31 - Harnessing the Potential of Influencer-led Channels 27:41 - The Limitations of Traditional CRO 31:49 - The Impact of AI and Personalization on CRO   I wanna thank Nirav for the value-packed conversation today, and we'll definitely employ the tactics learned in our own businesses.    If you want to get featured on an Under the Hood segment, be sure to head over to ecomcrew.com/underthehood to sign up. We're excited to hear about your ecommerce journey!    Speaking of ecommerce journey, Dave and I would not have gotten this far without all the help from the amazing people we met along the way.    Don't forget to leave us a review over on iTunes if you enjoyed this episode. Until the next one, happy selling!

Welcome to the podcast episode where we explore the world of ecommerce and the critical role Conversion Rate Optimization (CRO) plays in driving online sales. Today, we're joined by Shaun Brandt, the Co-Founder of Oddit, an ecommerce design agency, to get his expert insights on CRO, website design, and the evolving ecommerce landscape.Shaun breaks down the concept of CRO, explaining why it's so important for ecommerce brands to get it right. He also shares his experience on how CRO techniques and website design are evolving to keep up with changing consumer behaviors and expectations.During our conversation, I ask Shaun some tough questions, probing him to reveal industry secrets and insights that will be valuable for anyone looking to optimize their website for conversions. We also dive into the nitty-gritty of website design, exploring how small tweaks can make a significant difference in driving online sales.If you're an ecommerce business owner looking to optimize your website for conversions, you won't want to miss this episode. Tune in to hear Shaun's golden tips and expert advice on how to get the most out of your ecommerce website. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford

In this episode of Perpetual Traffic, Ralph discusses conversion rates on different platforms and offers strategies to increase them. He explains that Facebook and other meta platforms have high conversion rates, while social media posts usually lack calls to action and have less than 1% conversion rate. Ralph also covers cart abandonment rates in e-commerce and offers suggestions to reduce them. The episode concludes with the importance of understanding your target audience and optimizing your offers accordingly to increase conversion rates.In This Episode, You'll Learn:00:00:00 Why Companies Should Focus on Conversion Rate Optimization (CRO)00:02:39 5 Proven Ways to Increase Your Website's Conversion Rate00:10:56 Understanding Conversion Rates for Landing Pages and Lead Forms00:15:01 Tips for E-commerce Vendors: Premium Pricing on Amazon and Testing Pricing on Different Platforms00:19:24 Optimizing for Mobile: The Importance of Inspecting Your Page00:23:57 Effective Tips for Pop-ups: Using a Delay00:28:13 Get Bravo: A Simple and Intuitive Solution for Testimonials on Websites00:32:35 Tips for Reducing Cart Abandonment and Increasing Average Order Value with Free Shipping00:37:18 Effective Call-to-Action for Losing Weight in 30 Days00:42:13 Improving Website Conversion Rates through Avatar OptimizationResources Mentioned In Episode:Tier 11 Growth PlanLucky OrangeMouse FlowHotjarStamped IOOptinmonsterUnbounceCart Abandonment Rate StatisticsFacebook Ad BenchmarksCountdown Timer ExamplesPowr Countdown TimerLINKS AND RESOURCES:Tiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on

If you are running an e-commerce business, chances are you want to rank high on Google. But why is it so difficult to convert traffic into sales? And what can you do to increase your chances of success? One strategy that could help you is topical mapping. In this blog post, we'll take a closer look at what topical mapping is, how it can help you rank higher on Google, and how you can use it to convert more sales. Time Stamps 0:00:00 | Unlock Your Ecommerce SEO Potential: How to Rank Your Website and Make Money with Ashley Pearce from Future State Media 0:02:38 | Exploring SEO Strategies for Ecommerce Websites with Ashley Pearce" 0:04:21 | Exploring Google Knowledge Graph: Maximizing Opportunities and Diversifying Platforms 0:06:35 | Exploring Risk Mitigation and Concentration Risk Mitigation for Amazon: A Conversation on SEO Strategies for Increased Revenue" 0:09:57 | Exploring Opportunities for Expanding Product Lines Through SEO 0:13:15 | Exploring the Benefits of Niche Marketing for Business Growth 0:15:06 | Exploring the Power of Authority Building in the Online World" 0:16:05 | Exploring Opportunities to Convert Website Visitors into Customers 0:19:49 | Exploring the Possibility of Selling Digital Products on a Blog 0:22:00 | Exploring the Possibilities of Conversion Rate Optimization (CRO) 0:25:01 | Optimizing Lead Magnets for Search Intent: Maximizing Conversion Rates" 0:26:52 | Exploring Lead Capture Strategies for Ecommerce Sites" 0:29:13 | Maximizing Your SEO Budget for Maximum Conversion Rates" 0:31:09 | Heading: SEO Projects Showing Impressive ROI Results 0:32:38 | Understanding the ROI of SEO: A Discussion on Building an Asset to Sell" 0:35:21 | Exploring the Benefits of Long-Term Investment in Businesses for Exit Strategies 0:37:00 | Exploring Long-Term Strategies for Building Authority and ROI in Ecommerce" 0:38:34 | Exploring SEO Strategies for Ecommerce Operators: A Guide to DIY and Outsourcing Solutions" 0:40:00 | Unlocking the Power of Organic Traffic: A Conversation with Ashley on SEO Strategies" 0:41:33 | Interview with Ashley Pearce of Future State Media: Strategies for Staying Focused on Your North Star What is Topical Mapping? Topical mapping is a strategy that involves mapping out the topics that are most relevant to your business and your customers. By doing so, you can create content that is more targeted and relevant to your audience, which can help you rank higher on Google. Topical mapping takes a longer-term perspective, which means that you should focus on topics that are relevant to your business in the long run, rather than just trying to rank for one single keyword. From an SEO perspective, topical mapping is important because it helps validate that your content is topically relevant. When Google sees that your content is focused on a specific topic, it's more likely to rank it higher in search results. This can help drive more traffic to your site, which is essential for e-commerce businesses. Why Aren't We Converting More Sales from Traffic? One reason why businesses struggle to convert traffic into sales is that the first content to rank on Google tends not to be the most commercially driven pages. For example, if you sell dog products, ranking for "Why does my dog follow me everywhere?" may not result in many sales. Instead, you should focus on bottom-of-the-funnel pages with high buyer intent. When Do We Start Making Money from E-commerce SEO with Topical Mapping? To make money from e-commerce SEO, you need to compare yourself to your competitors. Look at how widely they've covered a topic, their ranking, and what their particular income looks like. You should also look at the traffic to commercial pages and make assumptions about conversion rates. Once you have this information,

Join Shiva Manjunath, a senior strategist at Spiro, and Will for a conversation about Conversion Rate Optimization (CRO). They discuss common myths and mistakes brands face in CRO, best practices for e-commerce websites, the importance of personalization and motivation versus friction when it comes to website usability. Plus, they provide tips on how to reduce friction in the customer journey and motivate customers to make a purchase. Tune in for an informative discussion on CRO!

If you are only selling on Amazon or if you are selling on your website, you need to understand CRO and how it can help you increase your overall conversion rates and ad performance.   You may have heard about A/B testing; however, Khalid shares many other things you can test and consider when looking at your conversion performance for e-commerce.  Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comKhalid Saleh- Invesp Jump To:01:00 What is Conversion Rate Optimization (CRO)?04:41 If you started on Amazon, you might not have heard of CRO before.  As the platform evolves, buyer expectations have been raised. 10:24 CRO is more than just button colors and title optimization.  You want to consider off-page influences that could affect your conversion rate. 13:24 What is the process when working with a CRO specialist?16:26 How much time do you need to gather data for a good CRO strategy?20:25 What trends have you been seeing with CRO post-pandemic?26:00 How can off-page factors impact your CRO on and off Amazon?30:14 Where do you recommend people start looking at CRO versus traffic when trying to increase sales on your Shopify store?36:00 What is a good conversion rate for Amazon vs Shopify?

Amara Abara talks about growing up in Lagos, Nigeria, moving to London at age 16, and Studying Abroad in Beijing at age 19. He reflects on the cultural diversity of London, including the African diaspora and the Afrobeats scene there today.  Amara then talks about his career trajectory, his path to entrepreneurship, and how he ultimately found his passion in the ecommerce space. He then explains the 4 pillars of revenue growth and offers tips on how to double your ecom revenue without increasing your ad spend. Next, Amara breaks down the most effective techniques for “Conversion Rate Optimization” (CRO) and explains how businesses can audit and improve their CRO for substantial increases in revenue.  He then talks about techniques for entrepreneurial mindset and productivity optimization, and how to remain productive while traveling the world.  Amara also shares some of his travel experiences, including sales lessons from a bazaar in Istanbul.  He also reflects on returning to Lagos as an adult, the Afrobeats scene there, and why people should visit Nigeria.   Finally, Amara talks about the impact travel had on him and what travel means to him today.  FULL SHOW NOTES AT: www.TheMaverickShow.com