Podcast appearances and mentions of rob kennedy

The Thrifty Marketer Podcast

Play Episode Listen Later Jul 6, 2021 65:30

As promised, we are back with another show that's just the two of us sharing what we've been learning lately and how it's impacted our lives for the better - all while we are having more fun! We've been doing a lot of soul searching and have been upgrading our lives in different ways. We're also still continuing to get insights and help from our friends and podcast guests, which is one of the main benefits of what we do. We also discuss our new schedules, our awesome new studio space, how we've been able to rid ourselves of several limiting beliefs and make the adjustment to hand off work which was hard to do at first, but has freed us up and in turn, made more money. Plus, we give our thoughts on a recent video we watched which dissects how to enjoy the journey as well as how to determine what's meaningful in your business so you can spend less time on the things you think are important or necessary, but are really holding you back. After you've listened, don't forget to check out the conversations we mentioned with Erin Pheil, Angelo Sisco, and Marx Acosta-Rubio on how to manage your life and workflow, for more balance and free time. “There is a lot of mental clarity and that allows us to almost naturally have more fun.” - Joe Fier “I go to my computer, Joe goes to his computer. I start working on things...we are sending files back and forth via Slack even though we're next to each other, and the next thing we know it's been 3 hours and we just built an entire funnel. Let's go to lunch.” - Matt Wolfe Some Topics We Discussed Include: How our new bachelor pad/podcast studio has made our life easier and more productive Are burritos or tacos the next productivity booster? And who has the best tacos country-wide? Enjoying the journey vs. getting to some specific destination Working in opposition to today's mindset of grinding it out now, for the glory later Shout outs to our buddies at Alpha Hippie Popping the limiting belief bubbles that hold us back Making tasks like bookkeeping insanely fun How to make things more fun Our Resources: Rob & Kennedy's InBox Event Conversion.ai Steal Our Winners Thrivecart ConvertBox References and Links Mentioned: The Real Secret Of Productivity Alpha Hippie Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we've had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar and Vidyard - be sure to check out these special deals for our listeners. How To Change Your Beliefs To Change Your Life - Erin Pheil The 4 Pillars Of A Bulletproof Business Mindset - Angelo Sisco How To Make Time Move Slower To Accomplish More - Marx Acosta-Rubio

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Email Marketing 101 for SMBs with Rob & Kennedy, Founders - Email Marketing Heroes

Play Episode Listen Later Jul 5, 2021 56:21

This episode of The Thrifty Marketer Podcast features Rob & Kennedy, Founders - Email Marketing HeroesTopic: Email Marketing 101 for SMBs Discussion Why SMBs should focus on email marketing? Baby steps SMB owners can take for email marketing Best practices of email marketing Best tools for an effective email marketing strategy Key metrics of email marketing to focus on Email copy and list building - best practices And more. For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJIf you're interested to learn about email marketing 2021 you need to check out: www.thethriftymarketer.com Follow more content regarding email marketing 2021 and other similar topics on Facebook: https://www.facebook.com/dthriftymarketer Twitter: https://twitter.com/vivektweetsso Instagram: https://www.instagram.com/thethriftymarketer/ Hosted on Acast. See acast.com/privacy for more information.

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'Let us see the data' - Rob Kennedy on UFO sightings

Highlights from Lunchtime Live

Play Episode Listen Later Jun 24, 2021 15:30

Opinion Piece By Rob Kennedy 9.06.21 Close examination of information currently being circulated by the media regarding UFOs reveals more about a system of information control, than evidence of alien life. The avalanche of media reports from ‘60 minutes special on UFOs' to the 2017 New York Times' article entitled ‘Glowing Auras and Black Money' is hard to grasp. What is clear is that the subject has snowballed since the advent of mass media and is here to stay. Eyewitness reports have multiplied and fed voracious media machines from all corners of the world. Contrary to belief, this is not exclusively an American phenomenon. Last year, Irish citizens witnessed more sightings than any other country in Europe. In 2018, a number of experienced commercial airline pilots reported a perplexing event recorded by Shannon air traffic control which left the public with more questions than answers. What is going on? Are government agencies really being transparent? What are we to understand from the developments in America? Are those blurry UAP videos real? What is this June UAP report all about? And crucially, who and what should you believe? I've been following the story since 2017, and I'll try to make sense of it. First, some context and like everything UFO, we must start in America. The reason is, America's military, political and media infrastructure offer more relative transparency than any other country in the world. Here in Ireland, the alphabet soup of US agencies, intelligence committees and military programs can often seem like actors from a Hollywood sci-fi film, but the characters and developments shaping the story are very real. Since the 1950s, there have been elevated levels of UFO reports. UFO enthusiasts attribute the birth of nuclear technology to this increased activity, but mass media has surely played its part by including opportunistic sensationalism, mixed with rumour, sprinkled with fact. With these sightings comes a fantastical expectancy of a better world where new forms of technology transform our economies, a window to an interstellar world is opened for us to gaze through, and where humans start relating to the planet and each other with increased civility. The sheer quantity of reports, experiences and commonalities from the public indicate to ‘believers' that governments must know something and are wilfully denying public access to information. From this fervour has grown a movement, known as disclosure, that tries to lobby governments for UFO transparency. It seems that this movement is gathering momentum. High profile figures have commented on the subject from past intelligence directors such as John Ratcliffe and James Brennan to former President Obama who on a late-night chat show said: "There's footage and records of objects in the skies, that we don't know exactly what they are. We can't explain how they moved, their trajectory. They did not have an easily explainable pattern. And so … people still take (it) seriously, trying to investigate and figure out what that is." Obama has contributed to moving the needle on the topic, but he was The President for eight years and yet, did not uncover any x-files. UAP report request part of COVID bill In August, the Defense Department announced the establishment of a "UAP Task Force" to "detect, analyze and catalog … incursions by unauthorized aircraft into our training ranges or designated airspace (including) examinations of incursions that are initially reported as UAP when the observer cannot immediately identify what he or she is observing." This was then followed by a request by Congress to produce a report, which is due this month, to inform the public and law makers alike of the findings of the UAP task force. American politicians were pushed into this course of action by a series of videos leaked from inside the Defense Department that purport to show unidentified craft behaving in inexplicable patterns. These videos have been widely circulated and have become known as the ‘tic-tac', ‘go fast' and ‘gimbal' videos. They have been subsequently followed by other videos taken aboard US aircraft carriers that are equally mysterious. Politicians have been quick to seize on the story and frame it as a national security issue. “Anything that enters an airspace that's not supposed to be there is a threat,” said Sen. Marco Rubio, R-Fla. who ordered the report as chair of the Senate Intelligence Committee, and has been a vocal inquisitor of incursions into protected airspace. In tandem with these videos, came testimony to Congress from Navy and Airforce pilots who say they have encountered and interacted with UFOs. Commander David Fravor, a top gun graduate, has gone onto multiple popular media platforms and talked freely about his experience. "I can tell you, I think it was not from this world," Fravor told ABC News. "I'm not crazy, haven't been drinking. It was — after 18 years of flying, I've seen pretty much about everything that I can see in that realm, and this was nothing close." It is worth remembering that Commander Fravor saw this object, but never recorded it with the instrumentation on his super hornet F-18. It is here I would like to make a distinction. The videos that were released have not been publicly confirmed as anything other than unidentified by the Department of Defense. In addition, the pilots that recorded these videos have not been as forthcoming in support of their videos, as Commander Fravor of his experience. Debunkers have rightly questioned the veracity of the videos and offered more earthly and mundane explanations, which begs the question – who should you believe? Access to Information I taught in the Middle East for many years where cultural and religious barriers meant ideas were accepted based on whether they challenged society's power structures, in which every citizen had a vested interest. Discussing human evolution with fellow lecturers from the region was always interesting as I was openly mocked for suggesting that humans were not created from ribs and dust. In a similar manner, global institutions may have to be rethought and restructured if their ideas are successfully challenged. Religious, governmental, and military bodies, who have insisted on a controlled narrative since their inception, would suffer a loss of public faith if contradictory information ever came to light, and they knowingly hid it. However, in a masochistic slap in the face, it is exactly these institutions that people look to for validation. These power structures hold the information, influence, and power to change public understanding of the issue. But why would they offer disclosure if it would result in loss of faith placed in them by society? Surely, it would cause a self-inflicting wound? The UAP report may be able to add clarity. They could release the radar information that accompanies pilot interactions. According to Kevin Day who operated the radar systems on the Nimitz in 2004 where commander Fravor interacted with the TicTac UFO, “objects fell out of the sky from 28,000 feet down to the surface of the ocean in less than one second…….no sonic booms”. So, let's see the data. Release to the public, all the radar data related to the hundreds of interactions reported by military personnel. Better still, open all the data available from other potential sources of possible UFO information collection systems such as NORAD, The Joint Surveillance System, The Space Based Infrared System, The U.S. Space Surveillance Network and The Global Infrasound Acoustic Monitoring Network. Working together, these organisations could put this debate to bed and end the outcry for disclosure once and for all. Of course, this is not going to happen. So, what are we left with? Research has found that eyewitness-identification testimony can be very unreliable. Memory, visual perception, and bias can warp interpretation. In courtrooms across the world, human testimony is used to identify and incarcerate perpetrators of crime, sometimes wrongfully. UFO sightings are, more often than not, explained by balloons, birds, satellites and a myriad of atmospheric conditions. However, we cannot discount human testimony altogether. It is important. We must hear people's stories. What is interesting is that thousands of people have reported commonalities in their sightings. The stories share common themes, interactions and leave similar impressions. From Westhall in Australia and Ariel in Zimbabwe where school children and staff witnessed saucer shaped craft, to Roscommon and Wexford where witnesses reported lights zigzagging across the night sky at tremendous speeds, testimony has value. It is this testimony from ordinary people that often prove more consistent and credible than the tampered reports and releases from institutional power structures. Some of these stories are extraordinary and seem so outlandish as to be ridiculous. Attention seekers and opportunists exist in all walks of life and scepticism is an important tool which shouldn't be abandoned. However, most members of the public that come forward risk ridicule, mockery, and alienation. They come forward, not because they have something to gain, in contrast, they have lots to lose. It takes a certain bravery to stand up and speak about controversial subjects that challenge people's established worldview and speak to power. In the same fashion we have shown empathy to other movements that impact people, we must extend understanding to those that claim to have witnessed UFOs. Only when that is done, can we decide who to believe. Irish UFO Gathering Ireland 2021 is taking place on the 13th and 14th of August. For more information: https://www.facebook.com/groups/326785665289976 - Irish UFO Gathering https://twitter.com/UFOIreland1 Image by Peter Lomas from Pixabay

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Episode 225: How Psychology-based Email Marketing Transforms Your Business Results With Rob and Kennedy

Amplify Your Success

Play Episode Listen Later Apr 5, 2021 35:40

You’ve probably heard that to increase sales in an online business, you need to have a list. But just having a list isn’t where the value to your sales lies...it's what you do with that list! Emailing your list consistently can have a huge impact on your sales and your authority. But just sending out emails isn’t going to cut it. How you write those emails and what you say in the emails makes a big difference in whether or not they are ever read. Rob & Kennedy found that using psychology in their emails had a HUGE impact on whether those emails were opened and read (not to mention generating sales.) The duo joins me on Amplify Your Success Podcast episode 225 to share a colossal business mistake they made and how dialing in their email marketing saved their business. Be sure to join the conversation in the Amplify Your Authority Group. Key Takeaways How Rob & Kennedy spread themselves too thin and almost lost their business. How email marketing changed since it first emerged as an online business sales tool What an email open rate is and what it can tell you about the quality of your emails. What 'value based email marketing' is and how it will get more of your ideal clients reading your emails An important email protocol that will help your results immensely. What metrics every business owner who is emailing their list needs to pay attention to About The Guest They are the hosts of the very entertaining podcast, The Email Marketing Show, founders of the survey platform that makes you sales, ResponseSuite – my guests this week are two of the most dynamic speakers in the world who are reshaping the way we think about email marketing. Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people’s heads to carve out successful careers in show-business. Now as founders of EmailMarketingHeroes.com, Rob and Kennedy’s mission is to save the world from that grubby old-fashioned email marketing we’ve all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses. Resources Mentioned in This Episode: Join Rob & Kennedy in their FB Group for more email marketing tips

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Rob and Kriss join us from The Hot Seat

The BBQ Talks Show

Play Episode Listen Later Feb 9, 2021 82:32

This weeks guests are Rob Kennedy and Kriss Nichol The new hosts of The Hot Seat they are here to talk about the show and all things que. Check them out on YouTube https://www.youtube.com/channel/UCoKA... The Hot Seat https://www.youtube.com/watch?v=iKi-7... The sausage roll video https://www.youtube.com/watch?v=VJsKF... Join us live on YouTube and Facebook Don't forget to check out the Facebook Page and Group www.facebook.com/groups/bbqtalksshow www.facebook.com/bbqtalksshow #meater #cuetogether #BBQTalksShow

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Have you ever seen a UFO?

Highlights from Lunchtime Live

Play Episode Listen Later Jan 29, 2021 15:04

Ireland is the country with the highest number of recorded alien visits in Europe, it is claimed. There are 105 UFO sightings on record here, with an average duration of 13 minutes. Have you ever seen a UFO? Clare chats to Rob Kennedy, Co-Organiser of the first virtual UFO convention in Ireland and hears from listeners Image by Peter Lomas from Pixabay Listen and subscribe to Lunchtime Live on Apple Podcasts, Google Podcasts and Spotify. Download, listen and subscribe on the Newstalk App. You can also listen to Newstalk live on newstalk.com or on Alexa, by adding the Newstalk skill and asking: 'Alexa, play Newstalk'.

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George Bryant - This Email Strategy Gets An 87% Open Rate

Play Episode Listen Later Dec 17, 2020 95:51

Today’s show is an episode for the fans, as George Bryant’s previous episode was a fan favorite, so we are bringing him back for round two. George looks at the customer journey like the body and email is the blood and uses the concept of ethical leadership from his military career to get people to figure out how to create a container where the only option is success. He gives his in-depth strategy that has led to an insanely high open rate, high customer retention, and a list that is actually excited to hear from him on a daily basis. We also talk about monetizing your list, how to get people to open that very first email you send, and the proper way to send broadcast emails. And, if George’s advice resonated with you, be sure to check out podcast strategies from Rob & Kennedy, plus be sure to listen to refresh your memory with our previous show with George. “When we think about email, the first thing to remember is most people think the purpose of email is to sell. On my list, that’s number six.” - George Bryant Some Topics We Discussed Include: How to create a magical experience for your customer’s journey Why parenting a 4-year-old is like writing an email sequence The customer journey email sequence that George has never spoken about before Getting them from opt-in to opening that first email How to change your default from going to logic and showing them what to do next The one thing we changed in our own email tactics lately which has made a huge difference Duration vs. direction: which are you going to use? When to send your broadcast emails and why the amount of those should be way, way less than you think How George took a client from near bankruptcy to a complete turnaround How to stop thinking from the quick sale standpoint and get people into the customer journey you design for them Three Words: Email. Is. Easy Resources From George Bryant: LightMyEternalFlame.com TheEternalFlameMethod.com References and Links Mentioned: Tattoos On The Heart and Barking To The Choir by Gregory Boyle Man’s Search For Meaning by Viktor E. Frankl Atomic Habits by James Clear The Catalyst by Jonah Berger Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. How To Create Raving Fans That Buy For Life - George Bryant Email Marketing Tactics From A Mind Reader And A Hypnotist - Rob & Kennedy

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Therapy Session - The Tools We Use For Affiliate Marketing

Play Episode Listen Later Nov 26, 2020 76:30

One of the things we get asked a lot is what are the tools we use for various things in our business. So since we are affiliate marketers, today’s show is all about all the affiliate marketing tools that we use in our business when it comes to software, but more importantly how we use them and how they connect with each other. You’ll hear all about the best tools we recommend for email automation, webinars, creating videos, membership, link shorteners, and a whole host of other stuff that we either use now or have used in the past. We also include some cool ways you can put these tools to use as well as how some of our previous guests have insights on these tools as well. After you have listened, be sure to check out some of the episodes we mentioned including our show with Brian Dean where we chat all about SEO and our show with Rob & Kennedy and their tactics with email marketing. “If you can create this perfect journey for your customer, there are tools and if you string up the process, you can make it the most enjoyable journey for someone and they will have so much trust with you, and that’s why they will buy more stuff.” - Joe Fier “I almost see tech as a creative pursuit in the sense that I love trying to tie technical tools together in ways that people haven’t tied them. To me, there’s a creative art form about the tech that we do.” - Matt Wolfe Some Topics We Discussed Include: Why learning and using technology is actually a creative art form How we are working more strategically so we end up working less time Why using a deadline funnel is the hot sauce to your marketing (put it on everything!) How to optimize articles you already have on your site to boost them up to page one Why we haven’t used Photoshop in over a year, and the easy tool we use instead Tools we have used to double in our opt-in rate How and why you want to create the ultimate customer journey so they will buy from you over and over again And much, much more! References and Links Mentioned: Active Campaign AWeber Drip Convert Kit Infusion Soft Convert Box Optin Monster Thrive Architect Groove Pages ClickFunnels Members Pro Snappa Deposit Photos Ahrefs Topic Deadline Funnel Pretty Links Loom Thrivecart Unicorn Equity Designrr Episodes with George Bryant and Rob & Kennedy for email tactics How Convert Box Doubled Our Opt-In Rate 12 Ways To Use Convertbox To Get More Opt-ins And Sales From Your Website Episdoes with Stephan Spencer, Brian Dean, Nate Broughton, David Sinik, and Matthew Woodward for SEO tactics Brian Dean’s Skyscraper Strategy Charley Valher of Valher Media who’s helping us grow our podcast Joe Kerns and Mike Alvarez from Majik Marketing, who are assisting us on the email automation side. Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. Email Marketing Tactics From A Mind Reader And A Hypnotist - Rob & Kennedy Google And YouTube SEO Strategies For 2019 - Brian Dean

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Rob & Kennedy - Email Marketing Tactics From A Mind Reader And A Hypnotist

Play Episode Listen Later Nov 12, 2020 85:24

What’s more fun than learning how to write emails from a mind reader and a hypnotist? We already know the answer, as today’s guests - Rob & Kennedy - already showed us how to read your minds ;) Seriously, you are really going to love today’s show as we chat about how they have built up their email list, segment people so their audience is receiving the right content geared specifically to them, based on what they have already engaged with, and how they use psychological strategies to get build on people’s beliefs. We also talk about their tactics used in such ways as “The Interrogator” campaign and “The Dreaded Dentist” phenomenon, how to stand out in emails with easy tweaks, and how simple changes will lead to better engagement and sales. When you’re done listening, check out some more email strategies from Sue Rice and Tom Kulzer. “The scary thing about being a hypnotist or mind reader is that intrusive nature, but this is the opposite. It’s all about what are you happy to volunteer and how we are going to give you the stuff that helps you overcome your biggest challenge.” - Kennedy “Lots of people think that email marketing doesn’t work anymore and it’s all about social media, messenger bots, and the next thing that is going to kill email marketing and the truth is for all businesses, email is still the number one converter of sales.” - Rob Some Topics We Discussed Include: The Train Carriage framework for bringing your email list along for a ride to check out all you have to offer How to figure out what to write out in your emails Brainstorming together over a few beers leading up to a new software platform How to stop compartmentalizing your skills Building a technology that understands people’s thought patterns Kennedy tells of a super boring thing that occurred to Rob which turned into an email Why it doesn’t matter as much as what your open rate is, and the one number that does matter What do sausages have to do with your marketing message? You will never write out your bullet points again, after hearing this tip (see, we even did it here - listen in to find out what it was!) Resources From Rob & Kennedy: Email Marketing Heroes Podcast The Email Marketing Show RobandKennedy.Group References and Links Mentioned: Nifty Images Response Suite Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. How To Stand Out In The Inbox And Get 50%+ Open Rates - Sue Rice How To Ensure Your Mailing List Sees Your Emails - Tom Kulzer

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Mastering Email Marketing With Rob and Kennedy

Making a Marketer

Play Episode Listen Later Sep 25, 2020 48:14

Y'all, email marketing is no joke. Social media is important, but it's rented land, which you'll hear about straight-away. Rob and Kennedy are our guests on this episode -- two guys who are epic and successful in their individual spaces who carved out a niche (which they would pronounce NEESH, since they're British!) in email marketing because they had so much success with it. Email marketing is about making sure people have all the information they need for WHEN they want to buy... we should be using email to nurture those relationships. Our guests... Rob & Kennedy are from Newcastle Upon Tyne in the North east of England You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite. Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people’s heads to carve out successful careers in show-business. Now as founders of EmailMarketingHeroes.com, Rob and Kennedy’s mission is to save the world from that grubby old-fashioned email marketing we’ve all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses. Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving. Goal stated by Kennedy: "Let's try to become less crap than we were yesterday." My absolute favorite tips were about the subject line and the preview bits! I'm not going to tell you why... when you listen you'll know the reason. For sure, this is one of our most resourceful episodes yet. Email marketing has been bumped off for social media, but it's unquestionably more important. Megan used to "do email" (no, seriously, she got hired by a dot-com without a title)... and this chat was so enlightening! Things. Have. Changed. "You're the only person who looks at 100% of your content." Check out the #EmailHour Twitter Chat: Thursdays at 12pm PDT / 8pm UKTheir podcast is the Email Marketing Show: Every Wednesday We are "Making a Marketer"... in all ways. Check out EPISODE 66 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication ::: ** Our NEW show music is provided by ourGIFTED editor, MUSICIAN, Avri.Check out his recently released ALBUM, Underrated! **

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You tube horror short films part 1

Haunt & Horror Radio

Play Episode Listen Later Sep 7, 2020 9:14

Full feature horror movies are not only what we talk about, but short horror flicks too. This episode we discuss horror shorts “the Unquiet” by director Rob Kennedy (2019) and “ Windows” by director Mathew Roth (2018). Remember all discussions are our. Own opinion and we’re in no way influenced by others

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Rob & Kennedy - The Email Marketing Heroes

Launch Your Challenge

Play Episode Listen Later Sep 2, 2020 43:32

Today I welcome Rob & Kennedy on the show. Two super knowledge but also funny guys who are doing this email thing just a little bit different. They are also running the list-engagement challenge for the second time now and will share some of the good stuff, their learnings.. and what they really messed up in their second run of the challence with us! This is really valuable for everyone who needs to upgrade their email game both in their challenge and business... so everybody ;) You can find them here: https://www.theemailmarketingshow.com https://www.facebook.com/groups/emailmarketingshow https://get.emailmarketingheroes.com/league Thanks for tuning in! Joschka Strakerjahn PS: I will send you a personal thank you message if you share your takeaways of todays episode on Facebook and tag me in it :-) Ready to go the next step? I help coaches use challenges to add another 10k+ to their existing business.. or finally crush that 10k/month mark. In 90 days or less. Just go to http://createyourchallenge.com and book a free strategy call to find out if you are a good fit for the program. And don't forget to join our free Facebook group: https://bit.ly/challenge-community Subscribe to the podcast on Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. If this episode was helpful, please don't forget to leave me a review. --- Send in a voice message: https://anchor.fm/launchyourchallenge/message

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[412] How to make sure you don't annoy your email subscribers with Rob & Kennedy

Play Episode Listen Later Jul 3, 2020 33:45

Ever worried that you're annoying your subscribers by sending too many emails? Want to know how many emails are enough and how you can keep your email subscribers happy? Then you'll love this podcast episode with email marketing experts and hosts of The Email Marketing Show Rob & Kennedy. They share four things that you can do to make sure your email subscribers are your biggest fans. Find out why managing expectations is key to happy subscribers and how your subscribers can get to know you. Discover tips and tactics if you think your email subscribers have fallen out of love with you and how you can win back sleepy subscribers. They explain why you shouldn't overthink email segmentation. And why you mustn't be afraid to delete people from your email list. PLUS how you can sell in your emails and still give value. It's full of really practical advice and takeaways that you can apply straight away in your own business. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About this podcast episode (0:20) How Rob & Kennedy got started with email marketing (03:03) Why you should stop worrying about sending too many emails (04:42) How often Rob & Kennedy email their subscribers (06:28) How to start your email relationship with a new subscriber (08:39) Why it's good to set up expectations in your intro emails (10:30) Why it's important that people understand your personality (13:45) How you can use your own experiences to make your messaging interesting (15:26) Why you need to segment different parts of your audience (16:55) How to start segmenting your list and why you should start simple (19:17) Why you need to look at the outcomes that people need when you segment (21:29) How to win your subscribers back if they've stopped engaging (24:45) How often you should run a re-engagement and what to do if you get no reply (27:16) How to avoid sending your emails to the spam and junk folder (27:43) How to create content that sells and still give people value in emails (28:30) About Rob & Kennedy and my Build Your Audience programme (31:50) Resources The Email Marketing Show Podcast Rob & Kennedy's Facebook Group Join my Build Your Audience programme Find out about my Pinterest Course Other podcast episodes [333] 39 surprisingly easy ways to increase your email subscribers (podcast) [350] How to use surveys to increase your online sales with Rob & Kennedy (podcast) [395] How to write addictive email copy with Rob & Kennedy (podcast) [401] How often should you email your list (podcast) [404] Five compelling reasons to email your list every day (or least more often than you do now) (podcast) Connect with me on Twitter, Instagram, Facebook and LinkedIn

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[405] The secrets to creating bingeworthy content

Play Episode Listen Later May 15, 2020 27:03

Want to know how to make content so good that it's like your favourite show on Netflix where one show is never enough? The sort of content that people just can't get enough of and they want to binge on it. Listen to this podcast episode where I explain how you can make your content bingeworthy and make people crave your content so much that they just can't stop consuming it. I explain why Netflix is SO addictive and how we can learn so much from it by applying the same principals. Discover how you can make your regular content be it email, podcast, YouTube or blog just as addictive as Netflix and people can't wait to get their eyes (or ears) on it. I share practical tips and tactics about how to make your content bingeworthy and why it's so powerful if your content can do this. Find out why our brains crave familiarity and how you can make your content irresistible. As always I'd love to know what you think. p.s Warning you might want to go on and listen to other episodes after this one. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} My daughter and I have a serious Netflix habit. We sit down at 10pm every night with a chocolate covered Oreo and cup of tea to get our ‘fix'. Over the past few months we've watched: Tiger King Spinning Out Anne With An E The Marvellous Mrs Maisel Over the past few years we've watched the entire seven series of The Gilmore Girls - including the revival - several times. And I think we're on our third time through Call The Midwife, which has seven series. At 11pm we often end up bickering because my daughter wants to watch another episode. And it's hard to play the responsible parent because I'm DYING to see the next one. If you think 11pm is late for a 14-year-old to go to bed, by the way…well I'll tell you about that tomorrow. From a behavioural science point of view, our behaviour follows a classic pattern of habit formation. There is a cue (the time - 10pm) There is a routine (the cup of tea and the chocolate Oreo) There is a reward (the enjoyment of the show) This is followed by a craving for the next show. The reason Netflix shows are so addictive is because they flood us with the feel-good hormone dopamine, leaving us ‘hungry' for the next show. And there is so much we can learn from Netflix on how to make our own content more ‘binge worthy'. For example, I've been publishing a new podcast every Friday for the past four years (cue). People often tell me they plan their dog walk/gym visit around this (routine). I know that if people have enjoyed the episode (reward) they'll want to listen to others on a similar topic (craving). Which is why I often mention other relevant episodes on the show (and include them in the show notes). And since I've been publishing my daily email on/around 7am each day (cue), people have started telling me it's the first thing they read each day over their coffee (routine). If they've enjoyed the email (reward) they'll be looking forward to the next one (craving). Which is why I sometimes hint at what I'm going to cover in the next one. What does this mean for you? If you can make your content part of someone's routine, you'll find it much easier to build an engaged online audience. So how do you do this? A cue can be created by deciding on a regular day/date/time. For example, if people know you put a new podcast out every Friday, they can plan their activities around it. My podcast, daily email, podcasts, Boris A routine can be established through a familiar format. Even this podcast has one. As human beings we like to know what to EXPECT. We can learn a lot from the news/magazine shows. Radio 4 - news on the hour, half hour, 15. People watch Newsnight - Emily Maitlis reads the news, then there's a few interviews So my Daily email works because it's the same every day. The reward mostly comes from the enjoyment/value of the content. But there are other ways to reward people who engage with your content - for example reading out reviews/doing shout outs. When people feel seen, heard and appreciated, they're far more likely to keep engaging with your content. You can create cravings by telling people what's coming up in the next post/show. Or referring to other related content they might find interesting. Teasers or trailers e.g. daily emails - gave them the title...what is it going to be about? On a platform like Youtube you can actively encourage people to binge on your content by creating playlists of videos on similar topics. On a blog, you can create round-up posts of blogs on similar topics. On a podcast you can record ‘seasons' on specific topics to encourage people to listen to a bunch of episodes at once. In psychology this is known as clustering. People have a limited amount of space in their short-term memory. In fact, most people can only remember around seven pieces of information at a time. So planning/organising your content in this way can make it easier for people to consume (and binge) on your content. Clustering doesn't only apply to how you plan your content - but also how you present it too i.e. how you design and lay out your content to increase memory retention. One way to do it is by grouping similar topics together -- either under numbered bullet points or with different header sizes. Besides being much easier to scan, your content will be much easier to remember and recall down the road -- especially if you're creating long form content. In BYOA we look at other psychological principles Reciprocity Social Proof Paradox of choice Podcast Shownotes About my Build Your Online Audience programme (02:10) Why routines, cues and rewards are so important when creating bingeworthy content (3:55) How we can learn a lot about our content from Netflix (06:05) Why it's so powerful to crate content that becomes part of someone's routine. (08:03) How my daily email has become a part of people's routine and sparks conversation (09:52) How you can create bingeworthy content in your business (10:36) How to create a cue and make people expect your content (11:23) Why you need to create familiar content to create a routine for people (12:41) Why our brains love familiarity and how you can use this to get people to love your content (15:20) How to create the reward in your content by making it good and using shout outs (17:45) How podcasters reward their listeners (18:50) How to get people to crave your content (20:14) How to use teasers to get people to crave your content (21:09) How to create make your content bingeworthy on YouTube (22:36) How to use clustering to make people consume more of your content (23:09) Why you should plan your content in groups or seasons to encourage bingeing (23:30) Tweaks you can make to your content to see if it is bingeworthy (24:37) About my Creating Bingeworthy Content Class (25:42) Resources Sign up for my Daily Email [395] How to write addictive email copy with Rob & Kennedy (podcast) [401] How often should you email your list (podcast) Join my Instagram Academy Course here Janetmurray.co.uk/podcastfinder Join my Build Your Online Audience Programme My Emergency Response Plan Masterclass - How to generate passive income in your business Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business Masterclass - How to turn your in-person services into online offerings Masterclass - How to launch a playbook for your business Other podcast episodes [333] 39 surprisingly easy ways to increase your email subscribers (podcast) [343] The three audiences you must build to create a successful online business (podcast) [374] How to create a year's worth of content in one morning (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [391] How to write better social media captions (podcast) [398] What sort of content should you create during a global crisis (podcast) [399] How to build your online audience during a global crisis (podcast) [Bonus] How to turn your in person services into online offerings (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast) How to create an editorial calendar for your business (blog post) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing Join my get your podcast live in 60 days course #2021Sorted Buy your ticket How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook Instagram Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

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[404] Five compelling reasons to email your list every day (or at least more often than you do now)

Play Episode Listen Later May 8, 2020 41:33

If you're like most business owners I know the idea of emailing your list each day might seem crazy. Won't people get sick of hearing from you every day? Won't you lose all your subscribers? I recently started sending a daily email to my list and, in this podcast episode, I share the surprising results. Even if you have no intention of sending a daily email to your audience, this episode will give you ideas and inspiration for what to write in your emails so you can build a closer relationship with your audience. This is probably one of my most personal podcasts and I share a lot of my business and what inspires me to write. I'd love to know if it inspires you. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Here's five great reasons to email your list regularly with practical tips on how to get into the habit of writing every day and why it will make you a better writer. 1.You'll develop a daily writing habit (which will help you get better at writing) People often tell me they struggle with writing copy for their business. Writing an email newsletter, sales pages - or sometimes even a simple social media post - can paralyse them for weeks. And this isn't just newbies. I hear this from experienced business owners too. But like everything, writing is about practice. And the more you do it, the easier it gets. My friend Kennedy started sending a daily email to his list because he's dyslexic and wanted to get better at writing. He's been doing it for two years now. But if you read his stylish, entertaining emails, you'd NEVER guess (and, yes, it was Kennedy who gave me the idea for MY daily email). Which is why developing a daily writing practice is such a powerful thing to do - even if (like me) you're already a confident writer. I get up at 5am and make coffee. Then I write my daily email, then my Instagram post, followed by any social media copy, email marketing copy, Facebook ads I have to write. And - apart from a daily team meeting at 10.45am - I don't do any meetings or coaching calls until midday. I just write/create content. Why do I do it this way? Because I believe it's easier to write when you first wake up - when your mind is uncluttered by the worries of the day and - crucially - there are no interruptions. And while I never suffer from writer's block (which is what 18 years in journalism does for you), I do write better copy when I'm feeling inspired. Now I'm not saying you should get up at 5am every day and write a daily email, like me and Kennedy (who's also an early riser). But developing a writing routine - where you write and/or journal at a certain time of day (ideally first thing) is one of the most powerful ways to improve your writing and/or creativity in general. 2. You'll develop a bank of content you can repurpose into other things Since I started my Daily Email in April 2020, I've racked up a cool 13,000 words of copy that can be repurposed into social media posts, email marketing copy and Facebook ads. I recently created a whole series of Facebook ads for my new Instagram course from ‘daily email' copy - and a bunch of marketing emails. And I'd much rather have a bank of good writing to draw from, than force myself to write an eight-part email marketing sequence when I'm not feeling it. In fact, I actually repurposed some daily email copy to create this podcast episode and blog post. 3. You'll develop a deeper relationship with your audience Since I've been sending my daily email I've been getting tons of emails back from people who resonate with the stories/experiences in my emails. Being more vulnerable and sharing some of the downsides of being an entrepreneur has resonated particularly strongly. For example, when I shared the contents of the email below, I got a flurry of emails in return from people who'd also had shirty emails from clients - so they could relate to my story. Your emails are constant. Quite annoying. And very pushy. I buy your social media diary because it is helpful. I do not expect to be literally bombarded daily. And some of them are highly inapproriate, very 80's salesy (not how the world works these days) and even for someone who is all about the business and all about marketing and sales, verging on rude in their tone and somewhat patronising/look at me how wonderful I am, at times. Feedback I hope is useful. I will buy the diary again but please remove me from mailing and marketing lists. 4. You'll sell more of your products/services When I invite people to sign up for my daily email, I make it clear that I might mention relevant products/services. In fact I put a link to a product/service in pretty much every email. And people buy. 5. It's a form of therapy I also see writing as a form of therapy. So while writing the daily is (I hope) helpful for my audience. It's also a way of helping me process my experiences and emotions. Some people journal...I write my daily emails. If you have kids or other responsibilities, it's easy to tell yourself that you don't have time. Or that it would be ‘impossible' to find 15 minutes to write each morning. But where there's a will there's always a way, right? Podcast shownotes About my Instagram Success Academy (01:26) What inspired me to start a daily email (3:55) How to develop a daily writing habit and why it'll make you a better writer (5:55) How to find the right time for your writing and why you should make it regular (8:40) How you can batch create your content for your emails (9:28) Why you'll get better responses if you write about current events (12:15) Why you don't have to get up at 5am to be successful (13:38) How to create social media content by repurposing your daily emails (14:21) How I organise my content/topics and themes for my daily email (15:40) Why you can't force your writing (18:25) How I've used my daily email copy in this podcast (19:28) How sending a daily email can deepen your relationship with your audience (20:25) Examples of daily emails that have created a conversation (22:05) How sharing content that makes people feel something will connect with them (25:28) How my daily emails have prompted engagement in my paid membership group (30:11) Why sending a daily email will help you sell more (31:32) Why writing every day can be great therapy (32:33) Tips for getting your daily emails right (34:54) Why you should always check your email open rates (37:35) Resources Sign up for my Daily Email Rob & Kennedy Podcast [395] How to write addictive email copy with Rob & Kennedy (podcast) [401] How often should you email your list (podcast) Join my Instagram Academy Course here Janetmurray.co.uk/podcastfinder Join my Build Your Online Audience Programme My Emergency Response Plan Masterclass - How to generate passive income in your business Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business Masterclass - How to turn your in-person services into online offerings Masterclass - How to launch a playbook for your business Other podcast episodes [333] 39 surprisingly easy ways to increase your email subscribers (podcast) [343] The three audiences you must build to create a successful online business (podcast) [374] How to create a year's worth of content in one morning (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [391] How to write better social media captions (podcast) [398] What sort of content should you create during a global crisis (podcast) [399] How to build your online audience during a global crisis (podcast) [Bonus] How to turn your in person services into online offerings (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast) How to create an editorial calendar for your business (blog post) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing Join my get your podcast live in 60 days course #2021Sorted Buy your ticket How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook Instagram Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

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[401] How often should you email your list?

Play Episode Listen Later Apr 17, 2020 33:49

‘How often should I email my list?' This is probably one of the most common questions I get asked about email marketing. The rather unsatisfactory answer is ‘it depends' - on all sorts of factors, including how often you usually email your list, what's going on in your business at the time and what your goals are. But what I can tell you is that you are almost certainly emailing your list less than you should - and missing out on sales as a result. In this podcast episode, I tackle the question of how often you should be emailing your list - and share the key email sequences every business owner should have. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} 1. The 'delivery/welcome' sequence This is the sequence of emails you send someone when they join your email list. If they have signed up via a free lead magnet (i.e. a resource you create specifically with the intention of getting people to join your list), I'd suggest sending a series of 3-5 emails where you break down the content of your lead magnet and give additional value. I generally refer to this as a ‘delivery sequence'. So for example with my 23 Social Media Ideas lead magnet, I send five follow up emails (across four days). The first - which should land immediately after they subscribe to the lead magnet - is to deliver the lead magnet. The second - sent around 24 hours later - asks subscribers to email back and let me know if they received the email ok. This can help troubleshoot any potential problems with spam (once a new subscriber emails me back, their email provider recognises us as ‘friends' - which means my content is less likely to end up in spam). The next three delve deeper into the problem the lead magnet solves (not being able to come up with engaging content ideas). I share three types of post (one each day): the question post, the ‘story' post and the ‘grenade' post. In this email I make a sales offer to a product/service that feels like the natural ‘next step' to the lead magnet. This may or may not lead into a sales sequence. I may also make a ‘soft' sales offer in the p.s. of the second or third email (or both). If people are joining your list for another reason i.e. you just have a general ‘sign up' email, I'd recommend a 3-5 email ‘getting to know you' sequence where you talk a little bit about what to expect from being on your list and help people get to know you better. You should also create a welcome sequence for people who buy one of your products/services. For a coaching/membership programme - where you're going to be working with people over a longer period of time - I'd recommend a 3-5 day ‘tour'. In my Build Your Online Audience Programme, you get a ‘tour' of the membership (including the site/resources and team). For an online course, masterclass or playbook I'd generally keep it shorter. 2. The ‘sales sequence' This is the sequence of emails you send someone to promote a paid product/service. This can be anything from an online masterclass to a playbook to an online course. The length of your sales sequence really depends on the product/service you're selling, but, personally, I wouldn't recommend sales campaigns that run for longer than 5-7 days - with some kind of scarcity built in - otherwise people can start to zone out. I'd recommend sending at least one email every day, with at least 2-3 emails on the last day. I'd also recommend creating a ‘looked not bought' sequence - which you send to those who have clicked on the link to purchase (more on that later). However, the length of your campaign can depend on the product/service you're selling. For example, I have a four day email sequence I use for online masterclasses, which I generally start three days before the day of the masterclass. If I start to promote any earlier, I find people forget about the masterclass. 3. The ‘looked not bought' sequence One of the biggest mistakes I see people making with their email marketing, is not asking people why they didn't buy. While it can be uncomfortable to ask, it can also be an opportunity to convert someone who might otherwise have walked away. The reasons people don't buy are varied and complex. Some people have unanswered questions, but for whatever reason they don't ask. Others have a fundamental misunderstanding about the product/service - which can be down to missing/misleading information on your sales page, for example. A few have decided the product/service is not for them based on an incorrect assumption. For example, lots of my customers/clients convince themselves my services are not suitable for product-based businesses - even though I do my best to stress this in my marketing and use relevant testimonials. In many cases, when you provide subscribers with the information they need, they will decide to buy. Even if they don't, at least they've had all the information they need to make a decision (which means they may still buy at a later date). But if you're not brave enough to ask the question, you'll never know. Which means you're almost certainly missing out on sales. This is why it's vital to have a Looked Not Bought sequence in every email campaign you create where you simply say something like: I noticed you'd been checking out x product/service but haven't yet bought. Let me know if you have any questions. Sometimes people can feel nervous about voicing their concerns. This is why it can be helping to give a list of typical reasons people have given for not buying. I don't have the budget right now I'm worried I don't have the time I'm worried it's too early on in my business If you would like to see my Top 10 podcasts then head to my Podcast Finder and my messenger bot will make some suggestions. Podcast shownotes About my daily email (2:45) About this podcast episode (4:07) How to send a delivery/welcome email sequence when someone joins your list (5:02) How to use lead magnets to get people to sign up to your email list (5:24) Why a sign-up box on your website won't get people to join your email list (7:41) How to follow up with an email delivery sequence after sending a lead magnet (8:03) How to make sure that people have got your download and avoid the spam folder (09:50) How to get people to email you back and build a relationship (11:45) Why you need an email structure and set templates (13:50) How to move people onto your sales sequence email list (15:20) How to use scarcity in your email marketing and why it focuses peoples minds (16:26) How often you should email people in an email sales sequence (19:38) How to make sure people don't unsubscribe from your whole list (21:09) Why I only have a four day lead-in for sales for my masterclass (23:12) The 3 types of email that you can put in your email sales sequence (23:37) Why emailing people who have looked but not bought will help your sales (25:15) Examples of how to follow up with people if they haven't bought from you (28:21) Why you need to become part of peoples routine (31:04) Resources janetmurray.co.uk/podcastfinder Join my Build Your Online Audience Programme My Emergency Response Plan Masterclass - How to generate passive income in your business Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business Masterclass - How to turn your in-person services into online offerings Masterclass - How to launch a playbook for your business Other podcast episodes [333] 39 surprisingly easy ways to build your email list (podcast)[334] How to build a large audience without paid advertising with Callie Willows (podcast) [335] How to create a high converting lead magnet (podcast) [348] How to write social media posts that sell (podcast episode) [359] How to create an email newsletter that people look forward to receiving (podcast) [360] How to get people to open your emails (podcast) [375] How to get your first 1K email subscribers (podcast) [395] How to write addictive email copy with Rob & Kennedy (podcast) [398] What sort of content should you create during a global crisis (podcast) [399] How to build your online audience during a global crisis (podcast) [400] How to build a large audience for your blog, vlog or podcast (podcast) [Bonus] How to turn your in person services into online offerings (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing #2021Sorted Buy your ticket How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Instagram Engagement Playbook Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

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Power Generation vs. Coronavirus – Interview with Rob Kennedy

Ride With Ben

Play Episode Listen Later Apr 10, 2020 0:18

Stay-At-Home Quarantines do not apply to America’s power generation workers, yet imagine the pressure these men and women must feel to deliver a power supply that’s more reliable than ever. How can they work more efficiently? More safely?Rob Kennedy is a Power Generation engineer with insight into how America’s power generation teams can leverage new … Continue reading "Power Generation vs. Coronavirus – Interview with Rob Kennedy"

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Power Generation vs. Coronavirus – Interview with Rob Kennedy

Ride With Ben

Play Episode Listen Later Apr 10, 2020 0:18

america interview coronavirus power generation rob kennedy

[399] How to build an online audience during a global crisis

Play Episode Listen Later Apr 3, 2020 29:12

Are you wondering how you can build your online audience during the Coronavirus crisis? Perhaps your online audience is really small and you'd like to make it bigger? Or maybe you're thinking what's the point in building an audience during a global pandemic? Especially if you can't actually sell your product or service at the moment? In this podcast I explain exactly why there's never been a better time to build an online audience. And I give you practical tips and examples that you can implement right now to build your online audience. I explain why your content is at the heart of your audience building and how to lean in and find the angle that you can talk about in relation to your product or service. And why you MUST talk about Coronavirus and not just sweep it under the carpet. I also share why you can't just rely on using paid ads to sell because your audience needs a genuine connection before they will buy. I give you examples of businesses that have adapted and are creating great content about their products and services. Plus why you must keep showing up; and how you can connect with your audience by demonstrating your expertise - even if you can't sell your product or service at the moment. So that as soon as you can start selling your audience knows who you are and can't wait to buy from you. I'd love to know what you think. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About my Build Your Audience programme (3:38) About this episode and why you need to build an online audience (7:49) Why you need to build a relationship and you can't rely on ads to get sales (9:54) Why the content you create is at the heart of your audience building (10:34) Why you mustn't shy away from building your audience and you need to be visible (11:51) How live video will help you build your audience (with examples) (12:57) Why there's never been a better time to build your audience (14:50) Why you must look after your existing audience and paying clients (15:01) Why you have to talk about Coronavirus (and why people want to hear about it) (16:54) Why you need to be prepared to change your content strategy (21:20) How to make your audience remember you by creating helpful content (22:15) Examples of businesses that have been creating helpful content for their audiences (24:24) Why you should show up and share your expertise even if you can't sell (26:49) Resources Matt Haig Instagram Join my Build Your Online Audience Programme My Emergency Response Plan Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business Masterclass - How to turn your in-person services into online offerings Masterclass - How to launch a playbook for your business Other podcast episodes [343] The three audiences you must build to create a successful online business (podcast) [377] How to write super engaging copy about your business with Jo Watson (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [391] How to write better social media captions (podcast) [392] How to get more engagement on Instagram (podcast) [393] How to create engaging content when you only sell one product or service (podcast) [395] How to create addictive email copy with Rob & Kennedy (podcast) [398] What sort of content should you create during a global crisis (podcast) [Bonus] How to turn your in person services into online offerings (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast) How to create an editorial calendar for your business (blog post) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing Join my get your podcast live in 60 days course #2021Sorted Buy your ticket How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Instagram Engagement Playbook Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

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[398] What kind of content should you be creating during a global crisis?

Play Episode Listen Later Mar 27, 2020 35:16

Struggling to know what sort of content you should be creating during the current global crisis and worried about saying the wrong thing? Wondering how to create content about your business and keep selling during the Coronavirus pandemic? With things changing on a daily basis - it's hard to know what to say - let alone how to plan your content. In this podcast I share practical advice and guidance about how to navigate your way through the current global crisis and how to go about thinking about your content during this pandemic. I explain why you mustn't be afraid to lean in and talk about the C-Word. Plus why you should definitely switch off the scheduler. I explain why you mustn't assume that people aren't buying and why you must keep selling - and how to do it without appearing insensitive or spammy. Plus how to position yourself so that people understand WHY you are selling to avoid those ‘neggy' comments. I also tell you why adapting and selling now will put your business in a much stronger position for when the crisis is over. I'd love to know what you think. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About this episode (1:24) Why you should switch off your content scheduler (5:30) Why you must lean into the C-word and not avoid it (6:56) How to think about your content and what to create (8:20) Why you need to create content that solves an immediate problem (10:04) Why you shouldn't be afraid to be selling and how to set out your position (11:28) How to sell without it looking insensitive (or look like you're cashing in) (14:42) What people are still buying and why you mustn't assume that no one is buying (16:16) Why you should explain that you are selling and why you need to be upfront (17:40) Why selling now will future proof your business and put you in a stronger position (18:59) Examples of clients that have moved their business online (20:09) How to create relevant timely offers that help people with their problems (22:38) Why you should be flexible about pricing and reward loyalty not slash prices (26:27) How to help people that don't have the budget right now (28:34) Why you need to think about the problem your product solves not the product (30:01) How to use other peoples content and why it doesn't have to be businessy (31:40) Resources Matt Haig Instagram Joe Wicks YouTube My Emergency Response Plan Masterclass - How to plan sell and launch an online Webinar or Masterclass for your business Masterclass - How to turn your in-person services into online offerings Masterclass - How to launch a playbook for your business Other podcast episodes [343] The three audiences you must build to create a successful online business (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [391] How to write better social media captions (podcast) [392] How to get more engagement on Instagram (podcast) [393] How to create engaging content when you only sell one product or service (podcast) [395] How to create addictive email copy with Rob & Kennedy (podcast) [Bonus] How to turn your in person services into online offerings (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast) How to create an editorial calendar for your business (blog post) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing Join my get your podcast live in 60 days course #2021Sorted Buy your ticket How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Instagram Engagement Playbook Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

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[397] How to create content that attracts corporate clients with Jess Lorimer

Play Episode Listen Later Mar 20, 2020 49:14

Ever wondered about adding to your income stream? Maybe you've considered selling to corporate organisations but you're just not sure how to do it? Or what content to create to attract them? In this episode sales coach Jess Lorimer explains how to create content that attracts the right sort of corporate clients. Jess who helps online business owners sell to corporate organisations and is host of the Selling to Corporate podcast explains why you really should consider adding a corporate revenue stream to your business. She explains what it means to be selling to a corporate organisation and the steps you can take to start selling. Jess shares the exact type of content that you need to be creating to sell to a corporate organisation and how to use LinkedIn the RIGHT way to attract corporates without just waiting for them to discover you from scrolling through their LinkedIn feed. Plus the two types of content that you NEED to be creating to attract corporates and why you MUST remember that corporates aren't robots and people need to feel a connection. And why you should never be afraid to show your personality when you create your content - even when creating for corporates. This episode is full of valuable and practical tips from Jess that you can implement immediately to start creating content that converts and attracts . I'd love to know what you think {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About Jess and how her business has evolved (3:01) What is a corporate and advantages of having a corporate revenue stream (6:01) Why you should add a corporate revenue stream to your business (07:28) Steps to take if you want to sell to corporates and how to find the low hanging fruit (13:41) The two types of content that you can create to sell to corporates (19:45) Types of proactive content that you can create (19:45) How to use the two different types of content on different audience platforms (20:39) The difference between proactive content and broadcast content (23:12) Examples of different types of proactive content (24:07) Examples of different types of broadcast content (24:42) Why you need to make sure you have the right audience for your content (26:42) Why you need to create content that makes corporates remember you (31:00) Why you should create broadcast content that shows corporates your personality (38:05) How to create content that can alert a corporate to a problem they might need to solve (44:37 How you can create content that starts discussions and demonstrates your expertise (46:42) Resources Connect with Jess on Instagram Listen to Jess' podcast Selling to Corporate Masterclass - How to turn your in-person services into online offerings Masterclass - How to launch a playbook for your business Other podcast episodes [343] The three audiences you must build to create a successful online business (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [391] How to write better social media captions (podcast) [392] How to get more engagement on Instagram (podcast) [393] How to create engaging content when you only sell one product or service (podcast) [395] How to create addictive email copy with Rob & Kennedy (podcast) [Bonus] How to turn your in person services into online offerings (podcast) [Bonus] How to generate income fast by creating a power hour for your business (podcast) How to create an editorial calendar for your business (blog post) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing Join my get your podcast live in 60 days course #2021Sorted Buy your ticket How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Instagram Engagement Playbook Social Media Video Engagement Playbook Social Media Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

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[395] How to write addictive email copy with Rob & Kennedy

The Inspiration North Podcast

Play Episode Listen Later Mar 6, 2020 31:04

Would you love to know how to write email copy that's so addictive that people can't wait to receive your emails? In fact, they are so keen to get their hands on your email newsletter and find out what you've got to say - that if it doesn't arrive when it normally does - they email you to find out where it is? If so you'll love this special podcast episode with email marketing experts Rob & Kennedy which was recorded at my live content planning masterclass 2020Sorted. They explain how to create curiosity and desire in your emails and the types of call to action you can include to make sure that your reader takes action. They share seven ways to get people addicted to reading your emails and make sure they open them. It's full of really practical advice and takeaways that you can apply straight away in your own business. I'd love to know what you think. {Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes Where does email marketing fit in your marketing strategy (5:21) How to get people on your email list (6:07) Why you must always have a call to action in your email newsletter (7:12) Why you shouldn't worry about emailing your newsletter list (9:25) How to create curiosity and desire in your email newsletter (12:01) Why you must put your personality into your email newsletter (13:41) How to use your own experiences to create content for your email newsletter (16:03) How to write addictive email newsletters that get subscribers excited (18:42) Seven ways to get people addicted to opening your emails (20:30) How to sell in your emails and how often you should (25:37) Reasons that you must always sell in your emails (27:04) Why your email must be about helping your customer and not selling your product (27:47) Ways to seamlessly pitch from your main email story through to a sales pitch (28:17) Resources Get my Instagram Engagement Playbook Other podcast episodes [333] 39 surprisingly easy ways to increase your email subscribers (podcast) [335] How to create a high converting lead magnet (podcast) [343] The three audiences you must build to create a successful online business (podcast) [348] How to write social media posts that sell (podcast) [375] How to get your first 1K email subscribers (podcast) [378] How to use hashtags to build your online audience (podcast) [386] The four types of content to create that will help you make more sales in 2020 (podcast) [390] How to stop overthinking your content (podcast) [391] How to write better social media captions (podcast) [392] How to get more engagement on Instagram (podcast) [393] How to create engaging content when you only sell one product or service (podcast How to create an editorial calendar for your business (blog post) How to write social media posts that sell (online masterclass) Content Planning Masterclass Join the Media Diary Owners Club Order your 2020 Media Diary here Join my Build Your Audience Programme How to add closed captions to your video using Rev and Kapwing Join my get your podcast live in 60 days course #2021Sorted Buy your ticket How to create a high-converting lead magnet course Buy my book Your press release is breaking my heart Rev.com* Kapwing Social Media Video Engagement Playbook Social Media Engagement Playbook Instagram Engagement Playbook LinkedIn Content Strategy Playbook Connect with me on Twitter, Instagram, Facebook and LinkedIn

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SportsCage - February 26th, 2020

SportsCage Podcast

Play Episode Listen Later Feb 26, 2020 104:44

Former major-league relief pitcher Jason Grilli will be the guest speaker at the Regina Red Sox Sports Dinner and Auction, set for April 25 at the Turvey Centre. Jason chats with DT! - Rich Sutter (22:20) - Jason Grilli (53:50) - Rob Kennedy (1:10:33)

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#61 Rob & Kennedy - A Hypnotist and Mind Reader Started a Software Company

Play Episode Listen Later Feb 2, 2020 57:28

#61 Rob & Kennedy - A Hypnotist and Mind Reader Started a Software Company The Great Rob & Kennedy talk to us about how a hypnotist and mind reader started a software company. Here's what you'll learn in this episode: Using their need to understand people to help others sell. The benefits of building email lists driven by surveys. And how one of them was heckled by a Macaw! Rob and Kennedy are the most unlikely entrepreneurs you'll ever meet. Have you ever wondered what would happen if a hypnotist and a psychological mind reader used their skills for sales and marketing? No? Of course you haven't. But that's the unusual recipe for Rob and Kennedy's success. Sporting hairstyles that look like comic-book characters and backgrounds in psychology, hypnosis, and show-business – it's hard to believe they're serial entrepreneurs with an uncanny knack for building businesses by getting inside of customers' heads. Hosts of The Email Marketing Show podcast, founders of the revolutionary survey platform ResponseSuite and two of the most dynamic speakers on email marketing in the world. Key Resources: Inspiration North Website - www.inspirationnorth.com Inspiration North Facebook - https://www.facebook.com/inspirationnorth Inspiration North Twitter - https://twitter.com/Inspirationorth Inspiration North Instagram - https://www.instagram.com/inspiration_north/ Inspiration North LinkedIn - https://www.linkedin.com/company/inspiration-north The Email Marketing Show – https://www.emailmarketingheroes.com/podcast/ (and on all podcast players) Survey Software: https://www.responsesuite.com/ Email Marketing Blog – https://www.emailmarketingheroes.com/ Rob & Kennedy on Twitter - https://twitter.com/RobandKennedy Rob & Kennedy on Instagram - https://www.instagram.com/robandkennedy/

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How Implementing Surveys Transforms Email Marketing with Rob & Kennedy

Wingnut Social: The Interior Design Business and Marketing Podcast

Play Episode Listen Later Nov 20, 2019 36:36

How can implementing surveys as part of your marketing mix benefit you? Is there a way to integrate surveys that can be helpful to both you and potential clients? In this episode of Wingnut Social, Rob & Kennedy join Darla and Natalie to talk about how surveys can transform your email marketing. Rob & Kennedy are both in the entertainment industry (one a comedic hypnotist and the other a mind reader!). They sought to find a business to fill their down-time when they were traveling (waiting in airports and lounges) while also solving a problem they faced. ResponseSuite was born. To hear how it benefits everyone—designers included—listen to this episode now! Listen on Apple Podcasts Listen on Spotify Listen on Castbox What You’ll Hear On This Episode of Wingnut Social [3:05] Surveys as a marketing tool [5:00] Rob & Kennedy’s Background [7:05] What is ResponseSuite? [8:50] How should you use a survey [11:25] Create surveys that aren’t boring [15:20] How it serves your clients [19:05] Filtering potential clients by budget [23:25] You need to use an email campaign [26:40] Is it easy to use? [28:25] What up Wingnut round! [31:10] Connect with Rob & Kennedy Connect with Rob & Kennedy ResponseSuite Rob & Kennedy’s Podcast Instagram Resources & People Mentioned Special Offer just for Wingnut Listeners! THE coolest John Wick Action Figure Nancy Ganzekaufer “Designer for a Day” Book: Psycho-Cybernetics by Maxwell Maltz Book: Win the Crowd by Steve Cohen Active Campaign Mailchimp Canva Implementing surveys = a powerful marketing strategy ResponseSuite is a marketing automation system that allows you to gather data from people who complete a survey. The answers from the survey integrate with your email marketing platform and filter people into different email campaigns. It can be used in multiple ways. You can integrate it into your website. A survey can be used in an email marketing campaign. ResponseSuite can independently host a survey for you. Rob & Kennedy state that it’s easy to use and basically “Darla proof”! If you’re still unsure, they offer a 14-day trial where you can schedule a 20-minute phone call where they walk you through how to create a survey! How does this help you serve clients? Rob & Kennedy point out that there are three things you want to gauge from a potential client: What stage they’re in, their aspirations, and the biggest (design) challenge they face. Answering these questions can help you properly segment potential clients into categories for marketing campaigns. Some of the ways you can segment people include: By hot or cold leads What style of design they like Different budget categories Biggest challenges faces They state that it would be advantageous to offer a range of budget categories in a survey question—including ranges that are too low for you to work with. Why? You can create different pages for a potential client to land based on their answer(s). For example, If the budget is too low, you can offer them a PDF resource, DIY guide, or even referrals to other designers. If they select a budget option that would be a perfect fit for you, they can be directed to a calendar to schedule a conversation with you. It’s genius! It’s an easy let-down for client’s who aren’t a good fit, without an awkward phone call or email. Connect With Darla & Wingnut Social www.WingnutSocial.com On Facebook On Twitter: @WingnutSocial On Instagram: @WingnutSocial Darla’s Interior Design Website 1-877-WINGNUT (connect with us for your social media marketing needs) Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn Audio Production and Show notes byPODCAST FAST TRACKhttps://www.podcastfasttrack.com

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Bilingual Child Month: Children of a Silent God

America the Bilingual

Play Episode Listen Later Oct 25, 2019 14:18

Since October is Bilingual Child Month, we are rebroadcasting our America the Bilingual podcast on the status of bilingual education among deaf children. What happens when their parents aren’t able to find schools that teach American Sign Language—and why can’t they? The America the Bilingual podcast is part of the Lead with Languages campaign of ACTFL—The American Council on the Teaching of Foreign Languages. This episode was written by Mim Harrison, the editorial and brand director of the America the Bilingual project, and edited by Fernando Hernández, who also does the sound design and mixing. Steve Leveen is the executive producer and host. The associate producer is Beckie Rankin. Rob Kennedy, Alejandro Capriles and the rest of the team at Daruma Tech power our website. Graphic arts are created by Carlos Plaza Design Studio. Caroline Doughty is our social media maestro. Meet the America the Bilingual team—including our bark-lingual mascot, at americathebilingual.com Support for the America the Bilingual project comes from the Levenger Foundation. Music in this episode, “Quasi Motion” by Kevin MacLeod, was used with a Creative Commons Attribution License. Our thanks to Epidemic Sound for helping us make beautiful music together.

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#43 Four Ways to Attract More Private Pay Patients with Rob Kennedy

The Audigy Podcast

Play Episode Listen Later Oct 15, 2019 17:37

Julie is joined in the studio by Rob Kennedy, Marketing Innovation lead at Audigy. Today on the show, we're talking about the four ways that you can attract MORE private pay patients. How do you stand out when so many people can do research online? Rob gives you actionable marketing advice today on the podcast!

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Amid myriad television, radio, social and digital news options, Americans still turn to C-SPAN

Play Episode Listen Later Oct 7, 2019 34:52

From the emergence of the 24-hour news cycle to the Internet boom and rapid rise of digital media, C-SPAN has held true to its reputation of providing an unfiltered view of Washington and politics. Founded as a public service and funded by cable television, C-SPAN has kept to its mission and maintained its uniqueness and integrity by providing 40 years of impartial, unfiltered coverage of the workings of the U.S. Congress. In this conversation, Vicki Lins and C-SPAN’s President and co-CEOs Susan Swain and Rob Kennedy discuss the current political climate and how C-SPAN has adapted to industry growth and new technologies to become a game changer.

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Amid myriad television, radio, social and digital news options, Americans still turn to C-SPAN

Play Episode Listen Later Oct 7, 2019 34:52

president social internet washington americans congress options founded amid c span myriad digital news rob kennedy television radio

Amid myriad television, radio, social and digital news options, Americans still turn to C-SPAN

Play Episode Listen Later Oct 7, 2019 34:52

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Amid myriad television, radio, social and digital news options, Americans still turn to C-SPAN