Scaling Developer Success by Peritus.ai

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest is On Freund, CEO of WilcoTwitter: https://twitter.com/trywilcoWebsite: trywilco.comOn Freund: https://www.linkedin.com/in/onfreund/

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest is Kate Holterhoff, Analyst at RedMonkLinktree: https://www.linkedin.com/in/kateholterhoffTwitter: https://twitter.com/KateHolterhoffBlog: https://redmonk.com/kholterhoff

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower. This week's guest is Taylor Barnett, Staff Developer Advocate at PlanetScalehttps://twitter.com/taylor_atx

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower. This week's guest is Laura Santamaria, Developer Advocate at PulumiLinktree: https://linktr.ee/nimbinatus

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower. This week's guest is SJ Morris, Leading Developer Relations at HubSpot.LinkedIn: https://www.linkedin.com/in/sjmorris/ Twitter: https://twitter.com/SarahJaneMorris

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest is PJ Metz, Education Evangelist at Gitlab.LinkedIn: https://www.linkedin.com/in/metzinaround/  Twitter: https://twitter.com/MetzinAround  

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest is Joe Karlsson, Developer Advocate at Viam.LinkedIn: https://www.linkedin.com/in/joekarlsson/ Twitter: https://twitter.com/JoeKarlsson1 

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest is Caroline Lewko, CEO of Revere Communications.LinkedIn: https://www.linkedin.com/in/carolinelewko/Twitter: https://twitter.com/CarolineLewko

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest is Rain Leander, AppDev Technical Evangelist @ Cockroach Labs.LinkedIn: linkedin.com/in/rainleanderTwitter:  https://twitter.com/rainleander 

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest is Ruth Cheesley, Mautic Open Source Project Lead @ Acquia.LinkedIn: linkedin.com/in/ruthcheesley Website:  ruthcheesley.co.uk Twitter:  https://twitter.com/RCheesley 

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest is Mike Hartington, Developer Advocate @ Ionic.LinkedIn: linkedin.com/in/mike-hartington-63638362Twitter: https://twitter.com/mhartington  

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest is Nnamdi Iregbulem, Partner @ Lightspeed Venture Partners. LinkedIn: https://www.linkedin.com/in/nnamdiiregbulem/  Website: whoisnnamdi.com  Twitter: https://twitter.com/whoisnnamdi 

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest Michael Jolley. Michael is the Head of Developer Relations at Deepgram. He is a software developer that loves finding new ways to build apps, and has a YouTube channel that he'll talk about on the show.  YouTube: youtube.com/baldbeardedbuilderTwitch: twitch.tv/baldbeardedbuilderLinkedIn: linkedin.com/in/michaelwjolley/

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest is Jana Iris. Jana is the Sr. Director of Community & Experiential Marketing at Planet Scale. She's been building developer communities for over 15 years and has a written the book, “Digital-First Events, How to Create Engaging Community experiences”.Website: janairis.comBook: leanpub.com/digital-firstevents/Twitter: @janaborutaLinkedIn: linkedin.com/in/janaboruta/

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest is Dewan Ahmed. Dewan is a Senior Developer Advocate at Aiven. He He contributes to open-source projects and often writes about developer advocacy.Blog: dewanahmed.com/Twitter: @DewanAhmedLinkedIn: linkedin.com/in/diahmed/

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest is Shivay Lamba. Shivay is the Developer Advocate at Fabric. Shavay is a Senior Developer Advocate at Fabric and is an experienced Full Stack Web developer. He has a unique perspective on DevRel. Website: github.com/shivaylambaLinkedIn: linkedin.com/in/shivaylamba/

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest is Philippe Ozil. Philippe is the Principal Developer Advocate at Salesforce. Philippe is a is a full stack developer and being at Salesforce since 2016 his role is to empower the Salesforce developer community and communicate best practices around the platform.Website: developer.salesforce.com/Blog: pozil.github.io/#/postsYouTube: youtube.com/c/PhilippeOzilTwitter: @PhilippeOzilLinkedIn: linkedin.com/in/philippeozil 

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest is Kurt Kemple. Kurt is the founder and Principal Advisor of ForthRight on the show. Kurt is a multi-disciplinary tech leader, engineer, and teacher. He's the creator of The Developer Advocate's Guide series, Developer Experience Audits, and the Developer Advocacy Value Cycle.Website: forthright.tech Blog: theworst.dev/Twitter: @theworstdevLinkedIn: linkedin.com/in/theworstdev/

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest is Colm Doyle. Colm is the Head of Developer Advocacy at Slack. Today he'll talk about what it takes to make great software, build high-performing teams and help others do their best work.Website: cdoyle.me/Twitter: @colmisainmdomLinkedIn: linkedin.com/in/colmdoyle/

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest is Jeff Bull. Jeff is a Senior Developer Advocacy manager at Cisco DevNet. His mission is to drive change and inspiring others to become excited about technology. He often shares his experiences in tech and has a YouTube channel called Jeff Bull Tech, which he'll talk about in the show.LinkedIn : linkedin.com/in/jeffbulltech Twitter: @jeffbulltech

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest is Amara Graham. Amara is the Head of Developer Experience at Camunda. Before DevRel, she was a web application developer. She is passionate about UX and technical communities, and is excited to see where advances in AI take us. Website: https://dev.to/missamarakayTwitter: @MissAmaraKayLinkedIn: https://www.linkedin.com/in/amara-graham/

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest is Zan Markan. Zan is a Developer Advocate at CircleCI and has a rich background in software engineering before turning Developer advocate. He's an accomplished DevRel writer and has been referenced in many books and keynotes.Website: https://markan.me/Twitter: @zmarkanLinkedIn: https://www.linkedin.com/in/zmarkan/

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest is CJ Avilla. CJ is a Developer Advocate at Stripe. CJ has a software engineering background and likes to find creative ways to push technology and business. He has an incredible YouTube channel with videos on building web applications and API integrations, which he'll talk about during the show.Website: https://cjav.dev/Twitter: @cjav_devYouTube: https://www.youtube.com/c/CJAvilla

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest is Kim Schlesinger. Kim is a Site Reliability Engineer at DigitalOcean. She started her career out in the education industry, but quickly entered the DevRel industry. Her teaching background lends itself to developing content to help developers with Kubernetes.Website: https://kimschlesinger.com/Twitter: @kimschles

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week's guest is Kevin Lewis. Kevin is the Senior Developer Advocate at Deepgram. He's an experienced software developer and educator who has a passion for creating engaging technical content. His goal is making developers successful in understanding complex concepts and applying them to different developer projects. Website: https://lws.io/Twitter: @_phzn

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.Season 2 opens with our guest Ben Lloyd Pearson. Ben is the Director of Developer Marketing at Mattermost. Ben is a technology generalist who focuses his broad understanding to grow and engage developer audiences through digital media, open source advocacy, and events strategy and operations. Ben excels at combining deep technical comprehension with a strong business acumen to provide valuable, strategic information. 

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week we our guest is Anita Ihuman. Anita is a Developer Advocate and Technical Content Creator. She has a keen interest in growing and scaling Open Source communities with high proficiency in onboarding people to new technologies and is actively managing a few Open Source communities like Layer5. Website: https://anitaihuman.dev/Blog: https://movi.hashnode.dev/

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week we our guest is Lorna Mitchell. Lorna is an enthusiastic, organized individual with a software engineering background. As a Developer Advocate she listens to developers both online and IRL and then works to improve their experience whether by talking or by patching. She loves to write and is a published author; I am also a very experienced and engaging technical conference speaker. You can find her at Website: lornajane.net Aiven: developer.aiven.ioPublications: https://lornajane.net/publications

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.Max is passionate about Developer Relations and the No-Code space. In this podcast he'll talk about both and how he got to his current position as Workflows Builder Advocacy Lead, and exactly what that is. You can find him at the following where he shares his thoughts, articles, videos, and tutorials about these topics every week. Blog: http://maxkatz.orgTwitterL @maxkatz

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week we our guest is Mary Thengvall. Mary is doing it all in DevRell. She is currently the Director of Developer Relations @ Camunda and has written a book, "The Business Value of Developer Relations". She is also sharing her experiences here:Website: marythengvall.comThe Business Value of Developer Relations: persea-consulting.com/bookTwitter: twitter.com/mary_graceCommunity Pulse podcast: communitypulse.ioDevRel Collective Slack community: devrelcollective.funRelevant blogposts we referenced during the show:- DevRel Qualified Leads- Understanding Company Goals

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week we our guest is Wesley Faulkner. Wesley experience spans multiple facets of the technology industry. With over 20 years of domain knowledge in product marketing, product management, strategic planning and software/hardware implementation, Wesley's ability to communicate advanced concepts to general audiences, stakeholders, and engineers makes him ideal for his role as Developer Relations professional.

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week we talk to Daniel Phiri. Daniel is the Developer Relations Lead at Strapi and considers himself a developer with a content creation problem. To remedy that he is a technical writer and International Speaker and above all, a community builder. He brings us a good insight to the industry and a fun perspective. 

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.This week we're talking with Will Machin. Will is an experienced Community Management professional working in the SaaS industry. Will has a rich background in client relationship management, training and onboarding, project management and member retention strategies. He shares with us his experience and stories from the field. 

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.In this week's episode we are talking with Vera Tiago. Vera is a former developer turned into Developer Community Advocate. Currently managing the global MVP Program, she also runs community moderation, improves online community features, and amplifies the voice of developers throughout OutSystems.

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.In this week's episode we are talking with Cory Althoff. Cory is an author, programmer, and speaker. He is best known for his book The Self-Taught Programmer, which introduced the term 'self-taught programmer' into the common lexicon and is available in seven languages. BookAuthority named The Self-Taught Programmer one of the greatest programming books of all time, and The Next Web listed it as one of the ten books that will help you become a better software engineer. More than 250,000 developers are part of the self-taught programmer community he created through his popular Facebook group, blog, newsletter, and Udemy course.

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.In this week's episode we talk to Dan Moore, Head of Developer Relations @FusionAuth. Dan helps businesses solve problems with software. He is a back end web developer, DevRel leader, writer and technology leader focused on unix/open source friendly technology stacks and shares with us all of the knowledge he has gained along the way.

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.In this episode we talk to Tessa Mero, Director of Developer Advocacy at Cloudinary. Tessa is driven by leading developer communities and mentoring others to success. Her forte is to develop and define DevRel strategy and goals, internally advocating DevRel value, and working with internal management for cross-collaboration of similar objectives that meet company objectives.You can find Tessa on her website and podcast here:https://devrel.co/about/https://www.youtube.com/watch?v=KrqfqyN2FTs

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.In this episode we talk to Steven Pousty, Developer Experience Engineer at VMWare. In addition to showing off all the great work of the Tanzu team, he helps drive Tanzu developer experience. He can teach you about Containers, Kubernetes, Data Analysis, Java, Python, PostgreSQL, Microservices, and some JavaScript. He has deep subject area expertise in GIS/Spatial, Statistics, and Ecology. Before Tanzu, Steve was a developer Advocate for Crunchy Data, DigitalGlobe, Red Hat, LinkedIn, deCarta, and ESRI and has a Ph.D. in Ecology.

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.In this episode we talk to Ed Shee, Head of Developer Relations at Seldon. Having previously led a tech team at IBM, Ed comes from a cloud computing background and is a strong believer in making deployments as easy as possible for developers. With an education in computational modelling and an enthusiasm for machine learning, Ed has blended his work in ML and cloud native computing together to cement himself firmly in the emerging field of MLOps.

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people Developer Relations is the community management for a technical audience but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build and building tools to empower.  In this episode we'll talk to Jordan Adler, the Head of Developer Engineering at OneSignal. Jordan had held many roles and understands the complexity of DevRel organization and how it impacts the growth metrics of the company.