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In this episode of the Knowledge Base Ninjas podcast, we speak with Gayathri Krishnaswamy, Senior Content Developer at OutSystems. Gayathri shares her journey from software development to technical writing, finding her passion through roles in business analysis and open-source contributions with the Good Docs Project. She emphasizes the importance of collaboration between developers and documentarians, especially in API documentation, and highlights her approach to documentation alongside product development. Gayathri also discusses how AI tools assist in research and first drafts, while reinforcing the value of human insight in refining content. She views documentation as a core part of the product experience, advocating for user enablement, empathy, and continuous learning as keys to effective technical writing. Catch the full conversation on the Knowledge Base Ninjas podcast for valuable takeaways and pro tips. Stay tuned for expert insights and actionable strategies you don't want to miss out on.
Are you struggling to build a world-class product team in B2B SaaS? In this podcast hosted by Cassio Sampaio, SoSafe Chief Product and Technology Officer Gonçalo Gaiolas will be speaking on the secrets of high-performance product management. Drawing from his extensive experience at OutSystems and SoSafe, Gonçalo shares insights on autonomy, founder relationships, and the evolving landscape of product leadership in technology companies.
In this episode of AWS Executive Insights Podcast, Tanuja Randery speaks with Paulo Rosado, founder and CEO of OutSystems, about how his company created technology that decreases the cost of software changes. The conversation explores how OutSystems is adapting to the AI era, with Rosado sharing insights on how AI is compressing development timelines and discussing the future of software development, while also delving into leadership lessons and the importance of maintaining a startup mindset while scaling globally.
My guest today is Steve Rotter, Chief Marketing Officer (CMO) at DeepL, a global communications platform that enables over 100,000 businesses to transform communications, reach new markets, and improve productivity. Steve is an entrepreneur, evangelist, and author, bringing over two decades of tech marketing leadership experience to his role as CMO. A two-time founder, he has had three successful exits and has been part of three unicorn companies. Steve is deeply passionate about innovative marketing, AI, and branding. Prior to DeepL, Steve served as CMO of FourKites, where he spearheaded remarkable growth and revenue increases through targeted, account-based, and product-led growth (PLG) strategies, serving industry titans like Coca-Cola, Walmart, and Ford. His expertise also extends to CMO roles at OutSystems and Acrolinx, where he drove unicorn growth, established category leadership, and facilitated successful acquisitions. He has also held leading marketing positions at Adobe.
Paulo Rosado é o convidado de Inovcast.O CEO e fundador da OutSystems é o convidado do primeiro episódio da segunda temporada do InovCast. Vencedor do prémio Personalidade na edição do ano passado do Prémio Nacional de Inovação, partilha nesta conversa a história da criação da empresa, os seus fatores diferenciadores e o impacto da inteligência artificial no desenvolvimento do negócio. Aborda a competitividade da Europa e de Portugal, identificando os principais obstáculos e sugerindo mudanças para transformar o ecossistema de inovação e impulsionar um ambiente empresarial mais dinâmico no país e no continente.
Listen on: Apple Podcasts | Spotify Do you enjoy the podcast? Please leave a review! Get 20% off courses and workshops at UX Content Collective. Just use the code PODCAST20. Content design has some growing up to do. Whether it's the things we talk about at conferences, or even the aspects of our job that we *think* are important (but really aren't), we need to see some change. Dave Connis, Lead Content Designer at OutSystems, has embraced systems thinking and he wants you to as well. Go beyond the deliverables we're used to (tone, style guides, etc) and start thinking about how to connect the elements of your product in a bigger picture. Dave brings a refreshing, no-nonsense approach to content design. From his experience working with developers to his cutting-edge ideas about content ecosystems, this conversation is packed with actionable insights and (yes) spicy takes. If you're tired of surface-level debates about microcopy and want to get into the heart of what makes content design impactful, this one's for you. What we talked about: Why content designers need to stop sweating the small stuff (looking at you, Oxford comma) How systems thinking can revolutionize content design The overlooked value of string files and content architecture Why tone isn't everything — and what actually drives user success How to think about the “jobs” your content is doing The intersection of technical writing and UX writing: what each discipline can learn from the other Why content design needs to push for industry-wide innovation Notable Quotes: “Stop arguing about sentence case and start building better systems.” — Dave Connis “Tone isn't the goal. Getting the user to their goal is.” — Dave Connis “Every piece of content in your UI has a job. Figure out what it is.” — Dave Connis Where to Find Dave: LinkedIn: Dave Connis Instagram Website
Guest post by José Carlos Pereira, Director of Noesis' Low Code Solutions business unit. The software development world already went through several evolutions since it all started with Ada Lovelace or John Backus and it is now undergoing one more shift, where low-code platforms are not just emerging alternatives, but they're shaping up to enhance or even replace traditional coding. This transformation is accelerating at such a rapid pace that it's no longer a question of if low-code will dominate, but when. According to Gartner, by 2025, 70% of all new applications will be developed using (by any means) low-code platforms. As enterprises confront tighter budgets, talent shortages, and the need for faster digital transformation, the low-code revolution is not just a possibility, it's inevitable. Revolution Over Evolution Traditional coding once drove technological innovation, but platforms like OutSystems, Appian, and Microsoft Power Platform are redefining that landscape. These low-code platforms enable businesses to tackle complex challenges with unprecedented speed and efficiency. Ryan Cunningham, Vice President of Power Apps at Microsoft, highlights this shift, stating that "Power Platform is dramatically accelerating the pace of digital transformation by making it feasible to address the thousands of processes inside organizations that have traditionally been overlooked by custom software." This shows how low-code is not merely supplementing traditional development but revolutionising areas that were previously considered too complex. Low-code doesn't just supplement traditional development; it's transforming how businesses can innovate. Complex, large-scale projects that once took several months to build can now be delivered in weeks, making low-code the driving force behind today's rapid technological evolution. AI + Low Code: The Ultimate Combination The future of low-code is being supercharged by the integration of AI, transforming how applications are developed and deployed. Tiago Azevedo, CIO of OutSystems predicts that "By 2028, 75% of enterprise software engineers will use AI coding assistants." illustrating the rapid shift in development practices. The combination of low-code and generative AI is expected to reduce repetitive tasks, alleviate developer burnout, and enable teams to experiment freely, all while maintaining privacy and security . This powerful blend allows businesses to build and deploy applications at unprecedented speed and with greater flexibility. AI's ability to automate coding tasks enhances the efficiency of low-code platforms, making them even more accessible for non-experienced developers while helping seasoned developers to produce even more and to focus on strategic aspects and high-value projects that can bring even more added value to the businesses and customers. Together, AI and low-code are reshaping the landscape of software development, driving faster innovation and productivity. Democratisation of Software Development Low-code platforms are revolutionising software development by enabling non-developers like business analysts, to help building applications without needing previous coding expertise. This shift empowers those closest to business challenges to directly contribute to solutions. As Satya Nadella, CEO of Microsoft, highlighted, Power Platform has become "the leading business process automation and productivity suite for domain experts", allowing innovation across industries. Platforms like OutSystems and Appian also make app development accessible, providing intuitive visual tools and built-in safeguards to ensure quality. This democratisation fosters faster innovation, reduces the dependency only on IT teams, and encourages collaboration between technical and non-technical staff. Rethinking Legacy Systems Legacy systems have long been a significant obstacle for businesses attempting digital transformation. These older infrastructures, often custom-built over decades...
The marketing terrain is rough out there. In many ways, traversing the roots, rocks and mud of extreme trail running is like navigating the shifting marketing landscape.Both demand endurance, adaptability and a strategic mindset. Those are a few of the things we're talking about today. In this episode, we're taking marketing inspiration from extreme trail running with the help of our special guest, DeepL CMO Steve Rotter.Together, we talk about being agile, stepping where others have stepped, how to plot your own route, and aiming for progress over perfection.About our guest, Steve RotterSteve Rotter, an entrepreneur, evangelist, and author, brings over two decades of tech marketing leadership experience to his role as CMO at DeepL. With a track record as a two-time founder with two M&A deals and three unicorns under his belt, Steve is deeply passionate about innovative marketing, AI, and brand building. Prior to DeepL, Steve served as CMO of FourKites, where he spearheaded remarkable growth and revenue increases through targeted account-based marketing and PLG strategies, serving industry titans like Coke, Walmart, and Ford. His expertise extends to CMO roles at OutSystems and Acrolinx, where he drove unicorn growth, established category leadership, and facilitated successful acquisitions. He's also held leading tech-industry marketing positions at Adobe, Motorola, and Brightcove.What B2B Companies Can Learn From Extreme Trail Running:Agility is key. Be on the lookout for disruptions, like changes in buying pattern, that mean you may have to change course. Steve says he was out running “and we had a couple of days of rain because of the recent hurricane. And all of a sudden a trail that was normally a certain way had about a 10 foot river running through it, and you had to cross it and not try not to get too wet and fall over. And the course that you thought was one way is different.” This is true with marketing as well. The landscape is always changing. You have to adapt to what's in front of you to keep going.Step where others have stepped. If you've seen others have success with a particular marketing strategy, try it. Use their success to your advantage. Ian says, “If you have somebody's footprints right there in front of you, you can just stay right in their footprints.” Like in extreme trail running, you know stepping in the same place as the person in front of you is a safe bet.When there is no path, slow down just enough to plan your route. But don't take too long to do it. Ian says, “There's this balance of speed versus slowing down to plan your route. And I think that like a lot of times, in my opinion, B2B marketing teams slow down and plan way too much. And they're way overly concerned with the perfect plan rather than running. At the end of the day, you have to move. You have to keep moving. So many people are just crippled by indecision.”Progress over perfection. Don't wait for perfect data to make great content. Use what information you have to move forward. Steve says, “In many cases, you have very data-driven businesses and by definition, marketing has become almost a data-driven skill set that has to be present. But in many ways, it's that analysis paralysis that slows them down because they're waiting for perfect data. We can't wait for perfection. We have to show progress.”Quotes*”I think that's actually a really healthy discipline for marketing teams, is not just to be on that hamster wheel all the time, but to take some time out and say, ‘Look, what do we really want to do? What do we want to say? What's our message? What's our story? What's our creative angle?' And rarely do you achieve that in moments of extreme distraction, right? It's that focus time that kind of drives those light bulb moments.”*”A leadership approach that is acceptable has a tolerance and there's no fear of failure. If you have marketers that are afraid, like if they make a mistake, they're going to get yelled at or fired, then of course they're going to take time because they're going to just wait for perfect. Whereas if you build a culture in your marketing team around speed, velocity, and learning from your mistakes, then you got a good recipe.”Time Stamps[0:55] Meet Steve Rotter, CMO at DeepL[1:48] The Connection Between Trail Running and Marketing[6:42] Psychology and Support in Extreme Trail Racing[12:54] Preparation and Training for Trail Running[16:56] Marketing Strategies and Team Dynamics[22:15] Balancing Speed and Planning in B2B Marketing[23:55] Overcoming Analysis Paralysis[24:24] The Importance of a Fearless Marketing Culture[25:05] Navigating Unpredictable Terrain[29:12] The Little Things in Marketing[31:46] Educating the Market on AI[34:37] Leveraging Customer Stories[37:54] Advice for CMOs on Content Strategy[40:04] Uncovering Hidden StoriesLinksConnect with Steve on LinkedInLearn more about DeepLAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
Quarta feira é dia de Bom Dia UX, e temos um encontro especial às 8h da manhã! Vamos receber o Bruno Figueiredo, Designer in Chief da OutSystems, que traz uma trajetória e experiência em design. Nesse episódio, vamos explorar o tema "Design para Novas Realidades na Era da Incerteza", mergulhando em como a automação e os novos dispositivos estão redesenhando o papel do designer. Prepare-se para uma conversa sobre os desafios e oportunidades de atuar em um cenário de múltiplas plataformas e novas tecnologias. Como as ferramentas e plataformas emergentes estão moldando a experiência de design? Como o papel do designer evolui nesse mundo incerto e tecnológico? Traga seu café, sua curiosidade e venha provocar suas ideias com a gente!
Painel de discussão com Paulo Rosado, Fundador e CEO da OutSystems, e Carlos Moreira da Silva, Empresário e Presidente do Conselho de Curadores do Instituto +Liberdade, subordinado ao tema "Libertar a Sociedade - das Famílias às Empresas", no 3.º evento de aniversário do Instituto Mais Liberdade. A moderação esteve a cargo de António Costa, do jornal ECO. Inclui sessão de perguntas do público. O evento completo pode ser visualizado no Youtube: https://www.youtube.com/watch?v=jUhTn5_5TyY
Christina Roque Lino is the VP of Professional Services Global at OutSystems and leads an elite services team and driving global transformational programs to deliver the best customer experience and business growth. In this episode, Christina and Jonathan discuss the growth and digital transformation of a Professional Services organisation, some key highlights include:- Leveraging Metrics for Business Growth- Insights from OutSystems- Balancing Skills and Expertise in Project Management- Impact of Customer Advocacy- Tips for Aligning Sales and Services for Business Growth Christina is also a member of the Services Delivery Alliance (SDA), a community of peers in the Professional Services industry. Find out more here.// Follow Precursive on: Linkedin: https://www.linkedin.com/company/precursiveTwitter: https://twitter.com/precursiveFacebook: https://www.facebook.com/precursiveYoutube: http://ow.ly/RPxH50Chv9k
Rise and Thrive: Conversations For Greatness with John Merkus
It's a turbulent time to be a CRO: Revenue leaders are tasked with uncovering new revenue opportunities and confronting the realities of implementing these strategies in today's competitive market. With that in mind, it's vital to have valuable insights and practical tips for finding success.This session replay from the B2B Sales & Marketing Exchange shares insights from the best in B2B, which includes an esteemed panel from companies such as OutSystems, TechnologyAdvice and Pickit. The speakers tackled tons of CRO and revenue-facing priorities and challenges, such as: Tools and tactics to better engage buyers;The critical role of data and insights in understanding buying behaviors and patterns; The importance of people and processes behind the technology tools; and Steps to improve pipeline performance at critical stages.Tune in now to learn tips, tricks and receive advice from CRO experts!RELATED LINKSFollow us on LinkedIn and Twitter.Register now for the B2B Marketing Exchange!
In the ever-evolving landscape of B2B marketing, we want to know: Is the primary goal of content marketing to generate leads and conversions, or does it encompass a more profound awareness mission? We dive into this topic with Flora Felisberto, Senior Director, Global Growth Marketing & Operations at OutSystems, someone who's not afraid to challenge the status quo. Flora believes thought leadership should take center stage in the realm of content marketing. We explore one of Flora' successful thought leadership campaigns that served as a conversation and lead catalyst and why great thought leadership content is an authentic path to revenue.Flora also explores the concept of the "dark funnel," a realm of marketing often shrouded in mystery. Discover how thought leadership is the key to unlocking its secrets, reaching your target audience, and ultimately driving success in the ever-competitive B2B SaaS industry. And also why just relying on gated content in demand generation campaigns leads to a poor quality pipeline.Buckle up as we embark on a journey that challenges the very essence of a content marketing strategy, urging us to shift our focus from gated content lead generation to the impactful realm of thought leadership.
In the past year, I've done a number of interviews with lawyers who have transitioned from the traditional practice of law into other corporate or consulting roles. In this episode, I speak with Shawn Hoyt about how to transition into an operations role in a corporate environment. Shawn is someone who has thought a lot about managing his own career and he has a unique perspective on career advancement. Shawn Hoyt is a Vice President at OutSystems. He began his legal career as a corporate associate at a large law firm. In 1999, I actually recruited him to his first in-house legal job. Over time, his responsibilities expanded way beyond legal. Shawn brings an unusual perspective on how to get more from your legal career and how to transition into much broader roles. Shawn is a senior legal and operational executive who has led a broad range of teams through periods of both rapid growth and transition. He has deep functional experience running commercial, Deal Desk, pricing, proposal/RFP, contracting, deal operations, vendor management, and legal teams. But he has also managed People, Talent Acquisition, Office Operations, IT, Security, Finance, and Leadership operations through periods of transition. Related Episodes · Episode 114-From Biglaw to In-house to Business Role and Back Again with Carl Berglind · Episode 113-From Litigation to Trial Consulting with Marc Diller Episode 112-From Corporate Counsel to Management Consultant-Leveraging Your Legal Career with David Lesser
In a highly anticipated episode of the AWS Developers Podcast, Viktoria makes a stellar return to co-host alongside Dave, welcoming Rodrigo Coutinho, Co-founder and AI Lead at OutSystems. Dive into Rodrigo's captivating journey from a Sinclair ZX Spectrum programmer to an early internet pioneer and learn why he's so passionate about the hidden mechanics of building software. Ever wondered what low-code actually means for you as a developer? Rodrigo breaks it down and explains its intersection with Generative-AI. This isn't just about coding faster — it's about a future where software development is democratized, and developers become tech leads who ensure the quality and security of AI-generated code. Viktoria also brings you the collective voice of over 200,000 developers, presenting the most burning questions about Generative-AI and its implications for the industry. Don't miss this episode that's jam-packed with inspirational advice on navigating change, satiating your curiosity, and driving your lifelong learning journey in tech.
How can product managers utilize strategic intent to ensure long-term growth? In Episode 11 of the CPO Rising Series, our host Renee Niemi meets with SoSafe CPO Gonçalo Gaiolas to speak on his experience at OutSystems and the importance of developing a product strategy. Discover how he adapted to the changing economic landscape, fostered a customer-centric culture, and redefined product leadership. Learn from his experiences in hiring talent, managing product strategies, and building strategic partnerships, all while keeping an eye on the emerging trends in AI.
"On this episode of SuperStar Communicator, our hosts Susan Heaton-Wright and Nick Simon are joined by the renowned speaker and pitch coach, Sam Horn. In this episode, Sam shares a powerful technique on what to say in the first 60 seconds of a presentation, pitch, or negotiation that will captivate your audience, earn their respect, and generate buy-in. She encourages listeners to shape behavior rather than shame it, and shares practical tips on how to introduce oneself effectively and provide specific details to facilitate follow-up conversations. With her wealth of knowledge and experience, Sam Horn aims to help listeners improve their communication skills, handle difficult situations, and have honest conversations. Whether you're navigating corporate environments, personal relationships, or any other aspects of life, Sam's teachings and insights will equip you with the tools you need to confidently express yourself and cultivate meaningful connections. So tune in to this enlightening episode of Susan Heaton-Wright with Sam Horn, and discover how to effectively navigate conversations, make a lasting impression, and communicate with impact. Key points from the interview: 00:02:44] Disagreeing with friends, focus on common ground. [00:09:19] Discover four conflict styles: avoid, accommodate, angry, assert. [00:13:31] Counselor sets boundaries for student support. [00:23:26] Technique to win respect and buy-in in 60 seconds. [00:30:31] Invite, incentivize, introduce, be memorable, provide contact information, offer value, increase engagement. [00:37:17] Criteria for publishing a book: show the shift. [00:42:11] Joe started as an individual consultant. Then he created an umbrella brand called "Brief Lab" to stand out. This led to a book deal and a successful career. [00:48:49] Umpire stops fighting, avoid blaming, find solutions instead of fault. Remove "no can't," use "yes as soon as." [00:55:24] Avoiding conflict won't make it better. [00:59:01] Growing up in silence, tiptoeing around relationships. Download the transcription Sam Horn is the Founder/CEO of the Tongue Fu! Training Institute. She is the originator of the trade-marked communication process called Tongue Fu! which has been taught to hundreds of organizations worldwide - including Oracle, Intel, Accenture and Outsystems. Her newest book TALKING ON EGGSHELLS received a cover endorsement from Whole Foods founder John Mackey who calls it "the course-correct for today's cancel culture. People can contact us at Sam@SamHorn.com to receive a free WORDS TO LOSE - WORDS TO USE reminder card they can post by their desk and on their refrigerator to keep these tips in sight, in mind so they say what they want to say ... the first time and every time. You can purchase her latest book "Talking on Eggshells" HERE SuperStar Communicator Here at SuperStar Communicator HQ Susan and Nick love sharing great content. If you like our podcast why not buy us a coffee And why not subscribe to our podcast! SuperStar Communicator Is a multi award winning international company empowering emerging leaders to speak and communicate with clarity, confidence, credibility and influence. We deliver: · masterclasses, · facilitate workshops, · deliver speeches – · face to face and virtually · coach individuals. Our focus is on emerging leaders to ensure they progress in their careers. If you would like more details of our work email hello@superstarcommunicator.com look at our website http://superstarcommunicator.com or why not book a call We have a lovely gift for you: Grab your 10 top tips to presenting here Thank you for listening!
In this episode of the Productized podcast, Margarida speaks with Anabela Cesário, CPO at Outsystems. Anabela shares her career journey and some leadership insights. She also shares the challenge of dealing with the fear of public speaking and her techniques to overcome it. Anabela talks about Product operations and how to implement it within a company. I hope you enjoy the talk!
In this episode of the Productized podcast, Margarida speaks with Gonçalo Gaiolas, CPO at SoSafe. During the episode, Gonçalo shares his work experiences at OutSystems, the challenges of scaling it, and the importance of having empathy and passion for your work to achieve success as a PM. He also shares his gap year and the key takeaways from this incredible experience. By the end of the episode, he talks about the CPO role and its importance in an organization.
OutSystems' Community Growth and Social Impact Team Lead, Snezana Djurisic, joins the show to talk about how the company uses its people, product, and capital to make a difference.
False starts in PLG might seem disheartening, but our guest today shares a unique perspective that might change the way you see failure. In today's episode, Mario is joined by Andrew Capland, founder of Delivering Value. Over at DV, Andrew coaches small to mid-sized SAAS companies on how to scale product-led businesses. With 1:1 coaching for heads of growth, PLG advising for SaaS teams, and insightful digital products, Delivering Value is dedicated to helping early-stage tech companies avoid common mistakes and scale much faster. If you're a first-time founder or a team leader in the product-led space, then this episode might be just what you need! In this episode, we discuss Andrew's experiences with failure and how his passion for experimentation paved the way to his success. Based on his past experiences and advice from mentors, Andrew shares his invaluable insights on being an effective leader amid false starts, enabling growth in your teams, and even tips on finding the best work environment for you to thrive in. Key Takeaways [1:20] Andrew's Career Journey [3:25] How Andrew Delivers Value [6:25] What Most People Struggle With [8:05] Andrew's Advice On Taking Growth Roles [10:15] How To Stand Out In The Interview Process [12:55] Enablers vs. Diminishers Of Growth: Which One Are You? [15:55] Rewire Your Perspective On Failure [20:20] Micromanaging: Yay or Nay? [24:50] Why Experimentation Can Be Exponentially Helpful [27:55] How Managers Can Better Facilitate Learning And Growth About Andrew Capland Meet our growth expert with over 15 years of experience in B2B SaaS, having served as a 2x Head of Growth. With an impressive journey that includes leading growth efforts at HubSpot, Wistia, Postscript, and several other startups, this individual has developed a reputation for thriving in the gray area between marketing, product management, and business intelligence. About Mario Araujo Mario Araujo is a B2B Growth advisor and interim leader. He was an early employee of OutSystems and left close to its 9.6B valuation, and later joined Softr. You can find out more about his work at marioaraujo.co or visit his side project at productledstack.co. Profile Andrew Capland on LinkedIn Andrew on Twitter Delivering Value Podcast
Product Ops is a relatively new entity in the Product Management discipline of many companies. Similar to other operation functions in the organization, such as Dev Ops or Sales Ops, who provide central services to their departments, Product Ops provide such services to product people. And some of these services include the usage of tools.In this panel episode, we met two leaders in Product Ops, Gerisha Nadaraju and Anabela Cesario. Gerisha is the Head of Product Operations at Dojo, and the Founder and Host of the Product Ops Podcast. Anabela is the VP of Product Operations and Chief of Staff to CPO at OutSystems.In the episode we talked about:What exactly is Product Ops, their function and role in the orgHow does Product Ops handle the tools and products that Product Managers useThe process to select the right tool for the product team, either centrally for everyone or organically from specific usersProducts their teams use and whyAnd much more!* You can connect with Gerisha at:LinkedInProduct Ops Podcast* You can connect with Anabela at:LinkedInFree Miro board* You can find the podcast's page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast Matt GreenMoshe Mikanovsky* Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️
I've had the pleasure to speak with a fellow podcaster and the SVP, Global Channel & Alliances at BeyondTrust Rob Spee, on the role of a Channel Chief. Previously he has held channel leadership positions with companies like Carbonite, SAS and Outsystems as well as running his own Channel Consultancy business. Rob shares his channel journey and how he got to this point in his career. He takes us through some of the responsibilities of a channel chief, we learn about his typical day in the role and what are the areas of his focus. He also shares with us some very practical pieces of advice for those who aspire to become a channel chief one day. Rob Spee is an accomplished podcast host with his own Channel Journeys podcast which has more than 100 episodesExternal Links:Rob's LinkedIn ProfileChannel Journeys PodcastChannel Journeys episode with Rich Blakeman on the Hybrid Sales ChannelSupport the showThank you for tuning in to Channel Voices! If you appreciate this resource please consider supporting us. Thank you!To stay up to date follow us on LinkedIn and Twitter.You can of course contact us on our social channels or by visiting our website: www.ChannelVoices.comSubscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.We would also like to invite you to join our growing Channel Ecosystems Community on Twitter, a community of channel professionals exchanging ideas, sharing insights and learning from each other. Let's grow together!Until next time
In this conversation with Mike Lynn and Fernando Moitinho, principal product manager at OutSystems, a company that proposes a low-code solution to reduce the time to market in the development of our web and mobile applications. As developers, we use technology to bring solutions to people, many of us writing code building applications, but OutSystems has another solution, one that may provide a swifter path between our user's problems and our solutions.OutSystems and MongoDB, together helping developers solve problems.
Are you a B2B, a small, or a large business interested in learning how to create a team focused on product-led growth? The Product-Led Podcast welcomes Mario Araujo, Director of Product Growth at OutSystem. He's here to share some advice and knowledge you might need on how to build a product-led growth team! If you want to build your own product-led growth team successfully, then take a seat, relax, and listen to this podcast, right now! Show Notes [04:44] What is this goal you must achieve, according to Mario? [06:51] Find out what time frame, timeline, and expectations Mario refers to. [08:22] Set up an experimentation team on board! [9:20] Come up with an initiative that will help with the learning of the team. [10:10] Regardless of other factors, optimize your product's time to value! [14:05] Watch out for the common business misconceptions about product-led growth! [16:24] If there is no product-market fit, there's nothing to grow! [17:24] The product team should be well-formed. Check out these three people your team should have based on Mario's recommendations. [20:03] Where does the marketing team or project management fit best? [22:11] Listen to Mario's recommendations for companies just starting to build their product-led growth team! About Mario Araujo Before joining OutSystems, software engineer Mario Araujo worked for several prestigious companies, including Siemens. He began working for the company in 2005 as a professional services consultant, and in 2019 he was given a chance to become the director of product growth. Mario has also lectured on software development methodologies at a few Portuguese universities. His interests include growth, product strategy, product marketing, and software. Profile Mario Araujo on LinkedIn
Magda is the Product Owner at OutSystems, which is a low-code platform. Her work includes infusing AI on OutSystems IDE to guide and accelerate the developers that build OutSystems applications. The most recent feature she worked on is using Language Understanding to automatically generate queries to fetch data from databases, making it easier for developers to perform complex queries. Before working as a Product Owner, Magda worked as a Product Designer.
Subscribe to the Podcast in your player of choice Subscribe hereToday Simon G explains his take on the recent acquisition of Ionic by OutSystems, and we finally get to talk about Twitter and the hazard Elon Musk is causing.Links in this episode The vdo.ninja platform Ionic acquired by OutSystems Simon Gs video on the Future of Ionic Simon Gs new Cross Platform Comparison video Want more from us? Find Simon B at All The Code Find Simon G at The Ionic Academy Subscribe to the Podcast in your player of choice Subscribe here
From low code to pro code, the enterprise software landscape continues to expand and evolve in a remarkable fashion. Automation is the rule of the day, and when done properly, gives companies the ability to adjust key business processes without having to call IT, or bring in consultants. Learn more on this episode of DM Radio as host Eric Kavanagh interviews Rich Waldron of Tray.io, and Silvia Rocha of OutSystems.
From low code to pro code, the enterprise software landscape continues to expand and evolve in remarkable fashion. Automation is the rule of the day, and when done properly, gives companies the ability to adjust key business processes without having to call IT, or bring in consultants. Learn more on this episode of DM Radio as Host @eric_kavanagh interviews Rich Waldron of Tray.io, and Silvia Rocha of OutSystems.
Understanding your authentic self is one thing. Knowing how to position that authentic self professionally via a personal brand is another thing entirely, and it has never been more important to career growth than it is today. But both the understanding and the positioning can be incredibly challenging – you may find yourself struggling with where to start. That's why, in this episode of the ISG Digital Dish, host Missy Lawrence is interviewing Jennifer Galvin, Technology Alliances Lead at OutSystems, about her proven techniques for building a personal brand. To illustrate why she believes personal brand building is so critical to career success, Jennifer shares her own career path into tech and her personal challenges and wins along the way. Together with hosts Jeanne Cuff and Lois Coatney, we delve into why it is important to find and embrace your true identity and how you can use it to drive value and make an impact. And since both our hosts and our guest are all long-time tech industry veterans, we can't help but to make connections with tech topics including low-code, digital identity and access management. Tune in now!
Shahin chats with Dean McGuinness, ABM Strategist at xGrowth, about where to start with ABM and the foundational elements to make sure your ABM is a success for your organisation. Dean creates, manages and scales ABM programmes for fast-growing companies like Zoom, OutSystems and Commvault. He takes clients on a journey to discover ABM and apply it to their own businesses. In addition to working on the principles of ABM with clients, Dean also has a strong background and knowledge in sales and marketing activation motions. _________________ For your copy of the State of ABM in APAC Report (2022): https://abm.xgrowth.com.au/report/ Join the Slack channel: https://growthcolony.org/slack Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au
Twilio hack, Raspberry Pi DYI router, low-code/no-code with OutSystems, and more Twilio hackers scarf 10K Okta credentials in sprawling supply chain attack This 6-inch board turns a Raspberry Pi module into a DIY router Thousands of organizations remain at risk from critical zero-click IP camera bug 'Debt and no degree': Biden cancels as much as $20K in student loan debt Facing the new security challenges that come with cloud OutSystems CTO Patrick Patrick Jean (PJ) on low-code/no-code development Hosts: Curt Franklin and Brian Chee Guest: Patrick Jean Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: UserWay.org/twit canary.tools/twit - use code: TWIT IRL Podcast
Okta hack, Raspberry Pi DYI router, low-code/no-code with OutSystems, and more Twilio hackers scarf 10K Okta credentials in sprawling supply chain attack This 6-inch board turns a Raspberry Pi module into a DIY router Thousands of organizations remain at risk from critical zero-click IP camera bug 'Debt and no degree': Biden cancels as much as $20K in student loan debt Facing the new security challenges that come with cloud OutSystems CTO Patrick Patrick Jean (PJ) on low-code/no-code development Hosts: Curt Franklin and Brian Chee Guest: Patrick Jean Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: UserWay.org/twit canary.tools/twit - use code: TWIT IRL Podcast
Okta hack, Raspberry Pi DYI router, low-code/no-code with OutSystems, and more Twilio hackers scarf 10K Okta credentials in sprawling supply chain attack This 6-inch board turns a Raspberry Pi module into a DIY router Thousands of organizations remain at risk from critical zero-click IP camera bug 'Debt and no degree': Biden cancels as much as $20K in student loan debt Facing the new security challenges that come with cloud OutSystems CTO Patrick Patrick Jean (PJ) on low-code/no-code development Hosts: Curt Franklin and Brian Chee Guest: Patrick Jean Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: UserWay.org/twit canary.tools/twit - use code: TWIT IRL Podcast
Okta hack, Raspberry Pi DYI router, low-code/no-code with OutSystems, and more Twilio hackers scarf 10K Okta credentials in sprawling supply chain attack This 6-inch board turns a Raspberry Pi module into a DIY router Thousands of organizations remain at risk from critical zero-click IP camera bug 'Debt and no degree': Biden cancels as much as $20K in student loan debt Facing the new security challenges that come with cloud OutSystems CTO Patrick Patrick Jean (PJ) on low-code/no-code development Hosts: Curt Franklin and Brian Chee Guest: Patrick Jean Download or subscribe to this show at https://twit.tv/shows/this-week-in-enterprise-tech. Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Sponsors: UserWay.org/twit canary.tools/twit - use code: TWIT IRL Podcast
Developing apps is becoming increasingly a necessity in an increasingly connected world. This is how businesses today reach their customers and this tool is even more crucial after various Covid-19 lockdowns forced us to stay home and go online. OutSystems is a US-based company that provides tools for businesses to develop apps. Its Asia Pacific Vice President Mark Weaser tells us about how much potential he sees in this space in the region and in Malaysia, in particular.
Developing apps is becoming increasingly a necessity in an increasingly connected world. This is how businesses today reach their customers and this tool is even more crucial after various Covid-19 lockdowns forced us to stay home and go online. OutSystems is a US-based company that provides tools for businesses to develop apps. Its Asia Pacific Vice President Mark Weaser tells us about how much potential he sees in this space in the region and in Malaysia, in particular.
Read the full Show Notes and search through the world's largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: Helping teams succeed, a key task for the PO As Luís puts it: “We underestimate how hard it is to be a PO”, which is one more reason to be happy when we get to work with an example Product Owner. We should be highlighting, and talking a lot more about how to become a great PO, because it is so difficult! Luís shares how this PO worked with the team to tackle their biggest challenge: long time to release. The PO understood that, and helped the team remove work from each release for the team to be able to release in time. In this segment, we talk about the Opportunity Solution tree by Teresa Torres (check this podcast episode with Teresa), which borrows from a Theory Of Constraints tool: the current reality tree. The Bad Product Owner: The PO that was afraid to own the problems to be solved When we look at Product Owner related anti-patterns, we should be aware that many of those are usually “systemic”, in other words, they usually originate from other areas of the company. In this segment, we talk about the PO's that are afraid to own the problems the product is supposed to solve. They stick only to the backlog of stories, and miss the big picture. The second, critical, anti-pattern we discuss is forgetting about “outcomes”, and instead focusing on functionality. Luís suggests that we should help PO's focus on goals first, so that outcomes are not forgotten. Are you having trouble helping the team work well with their Product Owner? We've put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO's collaborate. About Luís Santos Silva Luís is not your typical Agile Coach as he doesn't have an IT background. He worked his way from a contact center up to Lean and Agile Coach and is now a Agile Coach team lead at OutSystems. You can link with Luís Santos Silva on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. We must look at the team's goals when defining team's success, a key measure of our own success as Scrum Masters. Being Agile, or adopting Scrum are not goals in themselves, so that should not be the focus for the team, even if it needs to be our own. Luís shares some tips on how to help teams define their own goals. Featured Retrospective Format for the Week: The 4L's format, simple and effective Luís shares his approach to the 4L's format, and how its simplicity enables him to focus the team on the outcomes and actionable items we want the retrospectives to yield. Do you wish you had decades of experience? Learn from the Best Scrum Masters In The World, Today! The Tips from the Trenches - Scrum Master edition audiobook includes hours of audio interviews with SM's that have decades of experience: from Mike Cohn to Linda Rising, Christopher Avery, and many more. Super-experienced Scrum Masters share their hard-earned lessons with you. Learn those today, make your teams awesome! About Luís Santos Silva Luís is not your typical Agile Coach as he doesn't have an IT background. He worked his way from a contact center up to Lean and Agile Coach and is now a Agile Coach team lead at OutSystems. You can link with Luís Santos Silva on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. In this organization, the iteration reviews were not producing the needed impact. So Luís and the other Scrum Masters did an investigation to find out what was actually going on. They discovered several anti-patterns that we must also pay attention to as Scrum Masters. However, what they learned led them to focus on changing the culture underlying the reviews. Listen in to learn how they were able to define, and change the culture around iteration reviews. About Luís Santos Silva Luís is not your typical Agile Coach as he doesn't have an IT background. He worked his way from a contact center up to Lean and Agile Coach and is now a Agile Coach team lead at OutSystems. You can link with Luís Santos Silva on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Sometimes teams want to have too many stories in progress. This detracts from their ability to deliver. Luís suggests that, instead, teams should be focusing on “flow”, and instead highlight and solve the possible priority conflicts that sometimes lead to this anti-pattern of having too much in progress. Featured Book of the Week: Inspired by Marty Cagan The book Inspired: How to Create Tech Products Customers Love, by Marty Cagan, helped Luís understand that he needed to get out of the Scrum Master comfort zone, and work on the “upstream” activities as well. The book broadened Luís' sision on what product development is. Luís leaves us a call-to-action as Scrum Masters, to stop focusing only on the “downstream” activities and learn how to help the organizations we work with focus on “the right things”. How can Angela (the Agile Coach) quickly build healthy relationships with the teams she's supposed to help? What were the steps she followed to help the Breeze App team fight off the competition? Find out how Angela helped Naomi and the team go from “behind” to being ahead of Intuition Bank, by focusing on the people! Download the first 4 chapters of the BOOK for FREE while it is in Beta! About Luís Santos Silva Luís is not your typical Agile Coach as he doesn't have an IT background. He worked his way from a contact center up to Lean and Agile Coach and is now a Agile Coach team lead at OutSystems. You can link with Luís Santos Silva on LinkedIn.
Read the full Show Notes and search through the world's largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Failure stories are an important part of our community, and as Luís puts it: “battle scars are the things that help us grow”, so we explore one of those stories in this episode. Luís was working with a team that was very low on morale. The team had been forced to adopt Scrum without being ready for it. Luís needed to find a way to make this visible. We discuss how we can make morale transparent to the team itself, as well as to the stakeholders. In this episode, we refer to the Niko Niko Board, as well as Maslow's Hierarchy of Needs. About Luís Santos Silva Luís is not your typical Agile Coach as he doesn't have an IT background. He worked his way from a contact center up to Lean and Agile Coach and is now a Agile Coach team lead at OutSystems. You can link with Luís Santos Silva on LinkedIn.
Fernando Alexandre é professor de economia na Universidade do Minho, vice-presidente do Conselho Económico e Social e consultor da Fundação Francisco Manuel dos Santos. -> Apoie este projecto e faça parte da comunidade de mecenas do 45 Graus em: 45graus.parafuso.net/apoiar A economia portuguesa leva já mais de duas décadas de fraco crescimento, algo que não se verificava desde que existem dados oficiais do PIB, meados do sec XIX. Em consequência, o nosso PIB per capita caiu em 20 anos da 16.ª posição entre os países da UE a 28, para o 21º lugar, correspondendo a 77% do valor médio da União. Por outras palavras, o caminho de convergência do PIB com a média europeia não só não tem continuado como se tem revertido este século. Este abrandamento tem, obviamente, vários efeitos negativos no nível de vida da população e na preparação do país para lidar com desafios futuros, como o envelhecimento da população ou as alterações climáticas. Depois de anos em que este assunto foi mais ou menos ignorado, nos últimos anos este tem finalmente ganho peso no debate público, tal como foi visível na campanha das últimas eleições legislativas. E, independente da opinião em relação às culpas e causas deste estado de coisas, existe hoje um relativo consenso no espectro político e em quem pensa o país que este é um problema que temos de resolver. Claro que reflectir, desenhar e implementar políticas públicas para pôr o país a crescer não nos garante que consigamos fazê-lo; mas se não planejarmos aí é que é quase certo que a situação não vai mudar. A reboque da maior visibilidade que este tema ganhou, saíram também nos últimos tempos vários estudos vindos de instituições da sociedade civil com propostas para pôr a economia a crescer. Assim de repente, lembro-me de um documento discutido no último congresso da SEDEs, em Outubro; do relatório publicado há um mês pela Fundação Gulbenkian com cenários para o futuro do país; e do estudo de que vamos falar neste episódio, publicado pela Fundação Francisco Manuel dos Santos e coordenado pelo convidado, Fernando Alexandre: “Do made in ao created in: um novo paradigma para a economia portuguesa”. O estudo tem por base um trabalho de investigação feito por uma equipa de economistas nacionais -- coordenada pelo convidado -- cujo trabalho foi acompanhado por um Comité de especialistas nacionais e internacionais, de diferentes áreas. É, por isso, mais do que um levantamento de dados, um estudo abrangente baseado em análises académicas com um «policy paper» para cada uma das sete áreas analisadas. O relatório propõe, como o nome indica, um novo paradigma de crescimento para a economia portuguesa, menos baseado em oferecer mão-de-obra barata e mais baseado na inovação. As propostas de políticas públicas dividem-se em três pilares: Instituições e ambiente económico; Investigação, ensino superior e qualificações; e infraestruturas. Durante a nossa conversa, discutimos algumas destas propostas em profundidade e falámos de alguns problemas de fundo que o país deve corrigir. Claro que tanto o estudo como esta discussão são apenas um contributo para uma discussão que tem de ser ampla e que vai necessariamente demorar tempo. _______________ Índice da conversa: (4:27) Porque é importante discutir este tema? O que é especial neste estudo? Empresas-fronteira (19:46) Porque é tão importante melhorar a qualidade das instituições? | Melhorar a governação dos reguladores. Validar os ministros no parlamento e manter a configuração dos ministérios (27:02) Porque precisamos de empresas maiores? | Melhorar ambiente económico | Aumentar acesso a capital | Parceria Bosch - Universidade do Minho (35:16) A nossa dificuldade (cultural) em fazer escolhas na afectação de fundos | O caso da Outsystems em Franca (39:08) Regras para aplicar bem fundos do Estado / da UE. (45:31) O problema das “empresas zombie” (48:34) Uma mudança de paradigma nas Universidades | Ranking de Shanghai. | Programa Horizon da UE (57:30) A importância de ter universidades e regiões estrela. E a necessidade de fazer escolhas. (1:00:22) Em que áreas deve Portugal apostar? | Vantagem comparativa nas energias renováveis Livro: O Poder da Destruição Criadora (Inovação, crescimento e o futuro do capitalismo), de Philippe Aghion, Simon Bunel e Céline Antonin (1:05:57) O mistério da China | Paper do convidado: The political economy of productivity growth _______________ Obrigado aos mecenas do podcast: Julie Piccini, Ana Raquel Guimarães Galaró family, José Luís Malaquias, Francisco Hermenegildo, Nuno Costa, Abílio Silva, Salvador Cunha, Bruno Heleno, António llms, Helena Monteiro, BFDC, Pedro Lima Ferreira, Miguel van Uden, João Ribeiro, Nuno e Ana, João Baltazar, Miguel Marques, Corto Lemos, Carlos Martins, Tiago Leite Tomás Costa, Rita Sá Marques, Geoffrey Marcelino, Luis, Maria Pimentel, Rui Amorim, RB, Pedro Frois Costa, Gabriel Sousa, Mário Lourenço, Filipe Bento Caires, Diogo Sampaio Viana, Tiago Taveira, Ricardo Leitão, Pedro B. Ribeiro, João Teixeira, Miguel Bastos, Isabel Moital, Arune Bhuralal, Isabel Oliveira, Ana Teresa Mota, Luís Costa, Francisco Fonseca, João Nelas, Tiago Queiroz, António Padilha, Rita Mateus, Daniel Correia, João Saro João Pereira Amorim, Sérgio Nunes, Telmo Gomes, André Morais, Antonio Loureiro, Beatriz Bagulho, Tiago Stock, Joaquim Manuel Jorge Borges, Gabriel Candal, Joaquim Ribeiro, Fábio Monteiro, João Barbosa, Tiago M Machado, Rita Sousa Pereira, Henrique Pedro, Cloé Leal de Magalhães, Francisco Moura, Rui Antunes7, Joel, Pedro L, João Diamantino, Nuno Lages, João Farinha, Henrique Vieira, André Abrantes, Hélder Moreira, José Losa, João Ferreira, Rui Vilao, Jorge Amorim, João Pereira, Goncalo Murteira Machado Monteiro, Luis Miguel da Silva Barbosa, Bruno Lamas, Carlos Silveira, Maria Francisca Couto, Alexandre Freitas, Afonso Martins, José Proença, Jose Pedroso, Telmo , Francisco Vasconcelos, Duarte , Luis Marques, Joana Margarida Alves Martins, Tiago Parente, Ana Moreira, António Queimadela, David Gil, Daniel Pais, Miguel Jacinto, Luís Santos, Bernardo Pimentel, Gonçalo de Paiva e Pona , Tiago Pedroso, Gonçalo Castro, Inês Inocêncio, Hugo Ramos, Pedro Bravo, António Mendes Silva, paulo matos, Luís Brandão, Tomás Saraiva, Ana Vitória Soares, Mestre88 , Nuno Malvar, Ana Rita Laureano, Manuel Botelho da Silva, Pedro Brito, Wedge, Bruno Amorim Inácio, Manuel Martins, Ana Sousa Amorim, Robertt, Miguel Palhas, Maria Oliveira, Cheila Bhuralal, Filipe Melo, Gil Batista Marinho, Cesar Correia, Salomé Afonso, Diogo Silva, Patrícia Esquível , Inês Patrão, Daniel Almeida, Paulo Ferreira, Macaco Quitado, Pedro Correia, Francisco Santos, Antonio Albuquerque, Renato Mendes, João Barbosa, Margarida Gonçalves, Andrea Grosso, João Pinho , João Crispim, Francisco Aguiar , João Diogo, João Diogo Silva, José Oliveira Pratas, João Moreira, Vasco Lima, Tomás Félix, Pedro Rebelo, Nuno Gonçalves, Pedro , Marta Baptista Coelho, Mariana Barosa, Francisco Arantes, João Raimundo, Mafalda Pratas, Tiago Pires, Luis Quelhas Valente, Vasco Sá Pinto, Jorge Soares, Pedro Miguel Pereira Vieira, Pedro F. Finisterra, Ricardo Santos _______________ Esta conversa foi editada por: Hugo Oliveira _______________ Bio: Professor Associado com Agregação da Universidade do Minho, vice-presidente do Conselho Económico e Social e consultor da Fundação Francisco Manuel dos Santos. Na Universidade do Minho exerceu as funções de Pró-Reitor, presidente da Escola de Economia e Gestão e director do Departamento de Economia. Foi presidente do Conselho de Administração da SBS Startup Braga, SA, e secretário de Estado Adjunto do ministro da Administração Interna no XIX Governo Constitucional. Autor e coordenador de sete livros sobre a economia portuguesa e de artigos publicados em revistas científicas internacionais como a «World Economy», «Open Economies Review», «Regional Studies», «CESifo Economic Studies», «Journal of Technology Transfer» ou «Higher Education». Colaborou como consultor com entidades públicas e privadas, como a Comissão Europeia, o Governo português, a Fundação Francisco Manuel dos Santos, a Fundação Calouste Gulbenkian, o Tribunal de Contas, a Confederação Empresarial de Portugal (CIP), a Associação Portuguesa de Seguradores ou a Associação Comercial do Porto. É membro do painel de comentadores do programa 360º da RTP3 e colabora regularmente com os media.
Andreia Tulcidás joins us today to talk about building an advocate program within a community. She takes us through the steps she took to launch the OutSystems' user groups, how they've become an integral part of their community, and how they work together with their leaders to incentivize and reward. OutSystems is a modern application platform that enables organizations to tackle any critical application. Building a champion program from the ground up requires understanding the purpose of the program and the people you want to bring value to and finding ways to collaborate and incentivize.
In this episode of B2B Nation, Emily Gaylord, a global marketing campaigns manager for OutSystems, talks about the challenge of targeting technology tools to business people, picking the right tone for the right target audience, how marketing for the IT channel differs from marketing to users, and more. Episode Guide 2:26: The unique challenges of marketing tech to business roles without alienating IT 4:00: What is the most effective way OutSystems reaches its market? 5:33: Why each role in the buying process requires a different marketing campaign. 7:13: What's the difference between marketing to the IT channel vs. user marketing? 9:00: What Emily expects to see more innovation in B2B marketing in 2022. 10:49: What is Emily's favorite tool? Register for DemandFest: demandfest.tech/ Learn more about TechnologyAdvice: solutions.technologyadvice.com/solutions-overview/ Sign up for our newsletter: solutions.technologyadvice.com/subscribe/ Follow us: www.linkedin.com/company/technologyadvice
Not so long ago security was 'more manual' and therefore, riskier. Important systems would drift in their configuration, people would go on and change things manually. Over the past decade, there has been a shift from tools that were doing infrastructure as code to immutable infrastructure. Technology now allows you to be updated, gives you the ability to retrain, and have a repeatable process. Gilbert Martin is the Head of Cloud Security at OutSystems and a big believer in taking a developer first approach to a lot of the things that we do in security. One of those is creating an image pipeline. In today's episode, Gilbert walks us through the idea of how using the right tools can help you promote better cloud infrastructure security. Topics discussed in this episode: Gilbert's background in security. What the cloud environment was when he started. How immutable infrastructure has helped remove unpredictability and insecurity. Why it's important for any organization to have a software asset inventory. Gilbert's approach to dealing with systems that he finds some issue/ violation. How he uses Kubernetes and Serverless: pros and cons. Why visibility is essential for doing security at scale. Keys to interact with instant response teams. How to succeed at applying cloud security at scale in the future.
Today, we're joined by Andreia Tulcidás, Community Engagement Manager at OutSystems, an integrated app development platform with AI-powered tools and a cloud-native platform. Andreia talks about how OutSystems nurtures its community and cultivates super users to lead their community. She also shares actionable advice on creating a super user program using a purpose-oriented model focused on achieving business goals. Andreia fondly shares stories about how incentivizing and collaborating with these super users, who naturally love to contribute, helps them feel more included and in turn enriches the community.
Elena is a Growth enthusiast, advising a number of companies such as MongoDB, Netlify, Maze, Livestorm, and Outsystems. In the past was accountable for growth at Miro, SurveyMonkey, and Malwarebytes. She is also Reforge EIR and Partner, a membership-based learning community, where she is busy creating & teaching courses to growth practitioners. Elena's super powers sit at the intersection of product, marketing, and data within B2B self serve + enterprise companies, specializing in freemium+subscription monetization motions. Data is her love language (#bedatadriven!) and she values nothing more than a good business framework discussion.