Podcasts about Cloudinary

According to the State of Sales Enablement Report, an estimated 90% of organizations now have enablement functions, representing a 20% year-over-year increase. So with this growth in mind, how can organizations successfully implement an enablement platform that ensures long-term success? Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Shara Simms, the Director of Global Revenue Enablement at Cloudinary. Thank you for joining us Shara. I’d love for you to tell us a little bit about yourself, your background, and your role. Shara Simms: Thanks for having me. My name’s Shara. I am from the San Francisco Bay area originally moved down to San Diego and never left, married. Two beautiful little girls. I’m the director of Global Revenue Enablement at Cloudinary. The scope of my role is not just the sales teams, but also our customer support teams as well as our partners. So the revenue enablement kind of umbrella hits all of those different teams. And I think something probably really important to call out around the role is when people hear the term enablement, a lot of times they hear or focus on just the training aspect of it. But I think it’s, it’s so much more than that. It’s strategic partnership, it’s sales process, efficiency. It’s the connector between everything going on in the product world and the go-to-market motion and how that information gets filtered down to sales or again, partners or customer support. So that’s a little bit about me and my role. Shawnna Sumaoang: Thank you Shara! We’re glad that you’re here with us. And I couldn’t agree more. I’ve seen the evolution of the enablement profession just absolutely change from kind of being focused on content or focused on training to really taking a strategic seat at the table to help lead the strategy for the organization and how we bring kind of all the go to market motions together. So I love to hear that you’re kind of overseeing that for Cloudinary today, and you have a ton of experience in both sales enablement and leadership roles. I would love for you to talk to us a little bit more about that journey into enablement and how has your approach to sales enablement evolved over the years? Shara Simms: So I actually started out in the finance world working really closely with financial advisors in a customer support manager role. Just supporting day-to-day operations internal systems processes. I was in my, my young twenties, still trying to figure out, you know, what direction I really wanted to take my career. And there was a part of me that had considered going into teaching. I had realized this, this passion that I had for just taking complex situations or overwhelming scenarios and breaking them down into digestible information. And so with that in mind, and while I was working in this support role, an opportunity came up at the same financial company to do some internal training, onboarding for financial advisors, industry best practices, that type of thing. And I think that that was really the first turning point in my career where I realized I can take my business degree and this learned, you know, financial and business literacy and combine it with adult learning. Yeah. So adult learning quickly became not just a job, but really a passion and spent a good amount of my career at this. Finance company going beyond operations and into more marketing and sales type training. From there, I eventually made a jump into tech. I was with ServiceNow for a couple of years, doing a variety of roles from strategy to learning design, and then leading a team of instructional designers and trainers. And then I eventually made the move to Cloudinary and I would say after what has been my career so far that the background of adult learning mixed with the operational and business fluency is really what has served me well. And I think even though I don’t have a background as a seller per se, that’s really the background. The adult learning background and operational and business is what I’ve been able to effectively apply into the world of tech sales and enablement. Shawnna Sumaoang: I love that. I love that operational background that you have. I think it will apply to a lot of what I’d like to talk to you about today. As I mentioned in the introduction,sales enablement is becoming more and more mainstream for a lot of organizations, and those same organizations are trying to figure out, you know, what are the right people, processes, and tools that I need to have in place. Place in order to really do enablement. Right. You know, to your point at that sort of strategic level, and I know that you guys at Cloudinary had been on a previous enablement platform, and moved over to Highspot. I’d love to understand what motivated you to reevaluate and change your enablement tech stack. Shara Simms: So yes, we did move to Highspot a few months ago. I would say there were two really big motivators there for us. The first one, one of the largest ones would be the G Suite interability. There are a lot of platforms out there that have G Suite integration, but Highspot was able to support more of an advanced use case that we had, and the specific example, the previous platform we were on, so they did integrate with Google Drive in the sense that you could make updates to your master Google documents and then those updates would flow through to the version that the sales reps accessed on the platform. I think most platforms can do that, but beyond that basic integration, we had to jump through some hoops to achieve kind of what we really wanted, which was ultimately to take our internal customer data, have that flow through the platform, and then automatically transpose onto our templated customer facing slides for things like account reviews, which saves our CSMs and our account managers just hours of time Highspot can support this, which was really important for us. Whereas the previous platform, we would’ve needed to get virtual machines like parallels, for example, which came at an incremental cost. But more than that, our security team just they weren’t thrilled with that, and it was just extra workaround. So that G Suite Interability was huge in being able to apply our internal data to the slides. And then the, the second big motivator was the administration piece of it. We are a very small team, but a mighty team. But we spent a lot of hours trying to maintain and effectively administrate our previous platform. So the ease of use on Highspot, specifically ease of use with Salesforce integration, that and G Suite was the two big motivators. Shawnna Sumaoang: m. Well I’m glad that you are now a Highspot customer and I think when you make an investment in the right tools for your teams, you wanna make sure that it’s getting adopted and, and they’re able to take full advantage of it. And I know there can be challenges sometimes when rolling out a new enablement platform in driving that adoption, along with maybe, you know, a few other challenges that come along with kind of that change management, what are some of the biggest challenges that you think enablement practitioners might face when they’re rolling out a new enablement platform, and how have you overcome some of those challenges as you prepare to launch? Shara Simms: Yeah. I think first and foremost, the challenge of having a really good and realistic strategy for the rollout and the adoption. I’ll circle back to that thought in just a moment, and the other would be, again, the hurdle of maintenance and administration. It really is time consuming and if you’re a small team without a dedicated resource, it can be challenging. So with that in mind, circling back to my original thought, which was that realistic strategy for rollout and adoption, what we did was recognize, okay, we don’t have a lot of resources here. What is going to be the most impactful thing to our teams and drive, I wouldn’t say drive adoption right out the gate, but drive that initial buy-in and the excitement from our sales teams. We all love our salespeople, but we also know that behavior change and new system adoption can definitely be a challenge. So what’s going to get them excited to where they want to use this platform? For us, we determined it was seeing that Salesforce integration before even getting into building out landing pages and navigation and fancy training curriculums. Just having that Salesforce or whatever, CRM, you may use integration with Highspot so that. The sales individuals can see the recommended content to use right there within their opportunity page. Rolling that out. Got them really excited and bought in and, and it got them asking me on a weekly basis, when are we getting this whole platform? So we took a phased approach, realistic expectations of what we could do within our given resources. Phase one, Salesforce and Highspot integration Phase two, which is where we are right now, Digital Sales Rooms customizing content and sales facing landing pages. We purposely did not want to rush this portion of it because having a really well thought out organization of content on the various landing pages or HighSpot calls ’em spots, we use the term landing page internally. I think that’s probably a really important piece. So that went into our phase two. Then lastly, phase three will be the second half of the year, all of our learning and training curriculums. Shawnna Sumaoang: I love that. I know building strong professional relationships is another key focus of yours. As you implement a new enablement platform, how do you plan to drive adoption and build excitement? As you mentioned, how critical that is just a moment ago for your programs amongst the sales teams that you support. Shara Simms: Yeah, retouching on, you know, the strategy of our phased approach, but beyond that, I think maintaining really close relationships with our sales leaders is very important. It’s something that I do, you know, ensuring that they’re bought in and that we have a measurement of success that the teams will be held to as well is critical. So for example, we’re currently tracking our sales collateral usage. Are the teams using it effectively at the right stages, what’s working, what’s not? And as part of this tracking, we have an agreement with our sales leaders going into phase two of our Highspot rollout. And the agreement is we will be tracking that the teams are using certain pieces of collateral that have been deemed. Essentially a required piece of content to share for all deals. And we’re tracking that. They share it via Highspot. So if they have their own version or own copy of the material that they send directly, we aren’t tracking that. If they didn’t send it through to Highspot, it didn’t happen. And again, the sales leaders are partnering with us to hold their teams accountable. So that kind of strategic relationship at the sales leadership level I think is really important and it’s what’s helped driving our success with adoption of the platform. Shawnna Sumaoang: I love that. As you mentioned in your introduction, shara, you have a lot of experience in training. What are some of your best practices for designing and implementing effective training, and how do you see a new enablement platform optimizing these efforts? Shara Simms: Yeah, so first and foremost, always having clearly defined and stated objectives. This is your North Star. It’s gonna help you define if the. Expectation is a behavior change if it’s truly just knowledge retention, if it’s more so a communication versus training. So without a doubt, I want to call that out as probably the most important thing, and not only stating the objective, but also having really clear alignment and agreement of those objectives with your stakeholders. Beyond that, which was maybe stating the obvious. I think a blended learning approach is always the best tactic to use as well, which is one thing I’m really excited about to build enablement on Highspot with this kind of mixed learning. We’re gonna have the ability to pull in my live webinar schedules combined with any on-demand training courses, then technical product documentation that I need the team to read as part of the overarching curriculum. And it’s all going to be on one platform and one curriculum. We also use a tool called Second Nature, which is like an AI simulation tool for sales. It’s pretty cool. And we can also integrate those AI role plays into the same high spot curriculums. So just the ease of pulling in all of those different types of learning elements into one place. It’s gonna be a really exciting second half of the year for us. I’m also really excited to build out curriculums that are role-based or skill-based. So tying in not only the learning component, but then any collateral or resources from the platform into one place based on the specific role or the specific skill gap that I am ultimately trying to solve for. I think lastly, of course, the measurement component is also key. Being able to get insights that I can actively move against and identify, you know, where do I need to spend more of my time? By rep, by individual rep scorecards. So really, really excited for all of those kind of components and pulling in the best practices of learning. Shawnna Sumaoang: On the topic of insights, as you move forward with the implementation, how do you plan to use data and insights to continue to refine your strategy and really ensure a successful launch? Shara Simms: So I mentioned before that we are tracking collateral usage. Obviously we want to know what reps are using, not using how that correlates back to one or lost deals, but also from a behavioral change perspective. We want to also use that data to help us see how well our reps are following the sales process and where we might need to double down on either reviewing the content because it’s not working or reviewing our actual process because there’s some hurdle in the way for them that we need to solve. There’s also the customer engagement cracking that we’re hoping will help move the needle. So for example, as our reps start using the digital sales rooms, if they share a proposal there and the customer views it, great, there’s an indicator for the rep to follow up, see what questions they may have if the customer doesn’t view a case study that was shared. Okay, follow up with an email, highlight the key points from that case study to ensure the customer sees it. The customer engagement tracking is going to be a really big one that we’re going to to build off of. And then the last thing I’ll say in regards to data is. Specifically sales leaders or the manager’s insights, it’s going to be really important that my team actively works with the sales managers so that they understand, you know, how to read their teams. Data and their team’s insights. Again, I keep talking about behavior change, but really putting a focus on helping the manager turn into an effective coach for their team versus just a manager, right? Manager versus coaching, and really being able to use that data to help their teams get better. So I think those are the three big points. Shawnna Sumaoang: I love that. And, and while we’re on the topic of data, and as you mentioned earlier, you’ve been working on making sure that you have the integration set up between Salesforce. And Highspot, what value do you see in this integration and what outcomes are you hoping to achieve? Shara Simms: Yeah, the Salesforce integration is wonderful. I absolutely love it. We are definitely trying to drive better use of our internal collateral. Not only just using the content, but using the right content at the right stage, and being able to easily track that. Right now it’s very manual for us. Another big piece of this is. Time efficiency. You know, no more searching around to find the piece of collateral that, that a salesperson might need. It’s gonna appear right there in the opportunity for them. And then lastly, selfishly, from an administrative perspective, gaining a lot of time back in maintaining the Salesforce integration already. The integration works seamlessly. I’ve not had. Any trouble versus our, our last platform, we really just never got it to work correctly. Anytime we would update a field name on Salesforce, we would need to manually update the field, you know, in the platform. And that’s just not the case with Highspot. It’s just all in automatic flow. It’s saved us a ton of time. Shawnna Sumaoang: I’m glad to hear that. And as we look ahead, as you look to post-launch, what are some of the key go-to-market initiatives that you’ll be focused on driving? And how will your enablement programs help support these? Shara Simms: Yeah. Our biggest initiative right now that I think is we’re gonna support is the sales process. Adherence the right collateral. Right messaging, right process, all at the right, you know, time and the right stage. This is a mix of the SFDC integration and the landing pages we’re creating in Highspot, which are going to follow more of a sales process versus product-led theme. And what I mean by that is basically being guided by the opportunity situation versus having a seller go in and say, Hey, I just need information on this product. Well, do you really? Or are you jumping straight to solutioning? Where are you right now? Are you in discovery? And you need to pull in this material and have this type of conversation? So it’s really the entire go to market. Sales process that we’re trying to refine and ensure that our sales team is again, following the actions that should be taken versus jumping straight to product or solution material. Shawnna Sumaoang: I love that. This has been fantastic. Shara, last question for you, for our audience, for folks that are looking to roll out a new enablement platform, what’s maybe one piece of advice that you would give them to set them up for success as they get started? Shara Simms: Before you start organizing your content, have a solidified agreement behind the scenes on the methodology for how you want that content to be served up to reps and what content you want to be served up for your reps. It can be really easy to fall into a bottomless pit of content. On a platform, all of the internal resources, all of the FAQs, everything that product or product marketing has ever created, and it contend to get out of hand for reps really quickly. I think it’s fine if you want all of that internal material available, but just have a really smart way that you’re organizing and serving up the content. And I’ll give you our example. So I’m sure there’s, you know, a hundred different ways to do this as a best practice and the way that I do it might not be the best way for you, but again, that’s why we did the SFDC integration first, so that just the key content. Was rolling into the opportunity while we gave ourselves extra time to really think about content organization on our backend and align with product marketing on how we were gonna organize it to be fed out to the teams. Shawnna Sumaoang: I love that. I do think that’s a fantastic tip for our audience. So Shara, thank you again so much for joining us today. I really appreciate it. To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

Is your app feeling sluggish? Scott and Wes break down the biggest performance bottlenecks—like bloated assets, slow databases, and waterfall requests—and share easy wins to make your site feel lightning fast. From smarter caching to preloading tricks, these tips will have your app zipping along in no time! Show Notes 00:00 Welcome to Syntax! 00:58 Brought to you by Sentry.io. 02:01 What makes apps slow? 02:10 Loading too much. 03:26 Slow database work. 04:04 Slow server. 04:54 Waterfall requests. 06:34 How do I know what is slow? 06:45 Web vitals. 12:50 Streaming. 14:05 Network tab. 18:18 Performance tab. 22:53 Caching. 22:59 Client-side caching. 23:38 Server-side caching. Valkey.io. Redis.io. 25:40 Local data. 26:11 Gzip. 29:23 CDN. 30:57 Images. Cloudinary. Cloudflare Images. Imgix. Vercel Images. 31:08 Serving. 34:16 Compressing. 35:06 Ship fewer images. 35:50 Loading JS. Async vs Defer Attributes. 37:00 CSS. 38:28 Preloading & Prefetch. 39:40 Preloading on hover. 41:44 Ship less code. 43:49 Icons Nucleo App. 47:01 Fonts Tolin.ski. 51:13 Sick Picks + Shameless Plugs. Sick Picks Scott: Skywalkers on Netflix. Wes: Oxo Swivel Peeler. Shameless Plugs Scott: Syntax on YouTube. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

Stop Killing your Largest Contentful Paint score with images! Join us as we explore Cloudinary's new components for Next.js! Learn how to optimize images, integrate Cloudinary, and boost performance. Don't miss out! https://codingcat.dev/podcast/stop-killing-your-largest-contentful-paint-score-with-images Sponsors:- Algolia ⁠https://www.algolia.com/?utm_source=codingcatdev 00:00 Introduction 01:41 Cloudinary Overview 05:08 Next.js Integration 10:23 Image Transformations 36:58 Performance Insights 48:42 Additional Cloudinary Features 54:47 Closing Thoughts

Scott and Wes break down the tech behind video streaming for the web, from transcoding and variants to CDN and access control. They also share insights on tools like Mux, Cloudflare Stream, and ffmpeg, plus tips for managing bandwidth, hosting, and costs. Show Notes 00:00 Welcome to Syntax! 00:50 Brought to you by Sentry.io. 01:15 The history of video streaming. 02:10 How video streaming works: The Tech. 03:54 How video streaming works: Transcoding. 06:37 How video streaming works: Variants. ffmpeg. Wes' R2-video-streaming. Wes' Transcoding. YT-DL. YT-DLP. 13:13 Dynamic ad insertion. 14:29 Bandwidth and hosting. Mux. 18:03 Cloudflare. 19:13 The costs. Wes Bos Tweet Cloudflare TOS. Steve Tenuto tweet. 25:39 Media players. Media Chrome. 29:42 CDN. 32:04 Access control. 33:35 Solutions. Mux. Cloudflare Stream. Bunny.net Stream AWS Media Convert. Cloudinary. Bitmovin. 41:55 Some other features. 45:47 Sick Picks & Shameless Plugs. Sick Picks Scott: Anker MagGo. Wes: PolyCapture. Shameless Plugs Scott: Syntax on YouTube. Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

OM SYSTEM Ambassador and macro photographer Ben Salb has mastered the art of capturing the smallest details of insects and spiders, tiny creatures that often go unnoticed around us. Now through November 3, the OM-1 Mark II is $1,999.99, $400 off the regular retail price, and the M.Zuiko Digital ED 90mm F3.5 PRO Macro Lens is $1,199.99 ($300 off regular retail price). Visit your local authorized OM SYSTEM retailer or explore.omsystem/petapixel today! To read more about Ben Salb and his work, check out his detailed guide to macro photography. -- This week on The PetaPixel Podcast Jon Sneyers, the Senior Image Researcher at Cloudinary, Editor of the JPEG XL standard, and contributor to the reference implementation of the format explains what it is and why it's important. -- Check out PetaPixel Merch: store.petapixel.com/ We use Riverside to record The PetaPixel Podcast in our online recording studio. We hope you enjoy the podcast and we look forward to hearing what you think. If you like what you hear, please support us by subscribing, liking, commenting, and reviewing! Send a message for them to hear, you can do so through SpeakPipe. -- In This Episode 00:00 - Intro (favorite aliens, squids, and more) 10:08 - A new Tamron 90mm for Nikon Z and Sony E 12:46 - Canon Listened, will update R5 II to capture 24p video with older batteries 16:17 - Phase One has a new XC with a new 40mm, can be purchased without the digital back 18:01 - ProGrade digital finally released its first portable SSD and it's very good 21:00 - Yes, you can buy the cable by itself 21:13 - Live your Death Stranding dreams with the Lancer300 26:08 - JPEG XL explained by Senior Image Researcher and JPEG XL reference standard editor Jon Sneyers 1:01:42 - What have you been up to? (how good is Chris's light metering with his eyes?) 1:08:44 - Tech support

https://codingcat.dev/podcast/sveltekit-with-notion-cms-and-cloudinary --- Send in a voice message: https://podcasters.spotify.com/pod/show/codingcatdev/message Support this podcast: https://podcasters.spotify.com/pod/show/codingcatdev/support

In this potluck episode of Syntax, Wes and Scott discuss egress, scraping, Safari EU changes, and answer questions on updating dependencies and SetInterval. Show Notes 00:00 Welcome to Syntax! 01:35 Brought to you by Sentry.io. 02:49 I have over 100,000 user images on Cloudinary. How do I migrate to another service? Cloudflare-Cloudinary Proxy 07:27 Switching from Mac to PC. Figma, DaVinci Resolve 12:32 What's your take on the Safari 17.4 PWA removal debacle for EU users? Bug Report Fullscreen API Bug Report 19:45 Is there any clear front-runner when it comes to monorepo tools? 23:44 Some big web apps have a div relatively high in the DOM with a class like “scroll-container” or “cursor-events”, why is that? 32:15 Is ChatGPT Plus worth it? I'm trying to avoid death by 1000 subscriptions. ElevenLabs 37:47 Performance vs accuracy when working with timers. 40:37 How do you update the dependencies to work with a current version of Node? Also, if you are building from scratch, how do you determine what dependencies to use? Syntax show 425: Updating Project Dependencies 45:52 Clarification on the browser blocking. Mozilla's vision for Firefox MV3 49:19 Problems when working with JavaScript's new Date(). 54:27 Sick Picks + Shameless Plugs. Sick Picks Scott: LED Flashlight Shameless Plugs Wes: Syntax YouTube Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott:X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads

Cloudinary, a leading image and video API platform, maintains a balanced revenue split: 30% from self-serve and 70% from enterprise sales. However, this wasn't always the case. Join us as Sanjay Sarathy, the company's VP of Marketing, discusses how user growth prompted a strategic shift from their original product-led GTM strategy. Learn from their mistakes, like focusing on incompatible geotargeting and partnerships, and discover what elements make Cloudinary's mix of self-serve and enterprise sales successful. Key Takeaways: [02:45] Evolution of go-to-market motion [05:55] Marketing strategies and channels [10:30] Balanced approach to self-service and enterprise [20:15] Challenges in scaling geo-specific [27:20] Importance of pricing strategy  About Sanjay Sarathy: Sanjay has more than two decades of experience leading global marketing programs, his work spanning tech startups and established market leaders in SaaS, Big Data, analytics, and e-commerce. Before becoming the VP of Marketing at Cloudinary, he held senior positions at Imanis Data, Sumo Logic, and Vindicia. Links:  Sanjay Sarathy | LinkedIn

Mickey Aharony is a Director of Content who has worked at Uniform, Cloudinary, among others.  In this episode, Mickey talks about growing up in Delaware, family, archaeological digs in Israel, traveling the world, business school, owning a moving company, living around America, entrepreneurship, content strategy, imposter syndrome, restlessness, and so much more!

Brands must meet customer expectations for a personalized experience throughout the buyer's journey. One key opportunity to achieve this is by leveraging AI-based tools that offer relevant images and videos. These resources educate customers, manage their expectations, and ultimately drive higher conversion rates while reducing return rates. Today we're going to talk about enhancing the e-commerce experience using personalization and generative AI, and to do this we're going to talk about some statistics in some research that was recently done by Cloudinary. To help me discuss this topic, I'd like to welcome Paul Thompson, Head of Technical Marketing at Cloudinary. RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Brands must meet customer expectations for a personalized experience throughout the buyer's journey. One key opportunity to achieve this is by leveraging AI-based tools that offer relevant images and videos. These resources educate customers, manage their expectations, and ultimately drive higher conversion rates while reducing return rates. Today we're going to talk about enhancing the e-commerce experience using personalization and generative AI, and to do this we're going to talk about some statistics in some research that was recently done by Cloudinary. To help me discuss this topic, I'd like to welcome Paul Thompson, Head of Technical Marketing at Cloudinary. RESOURCES PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! Cloudinary website: https://www.cloudinary.com  The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company SYNOPSIS In this episode, the importance of personalization and customization in enhancing the e-commerce experience and driving higher conversion rates is discussed. The host highlights a study by McKinsey, which reveals that 78% of consumers are more likely to make repeat purchases from companies that personalize their offerings. This underscores the significance of tailoring the customer experience to meet individual preferences and needs. The guest, Paul Thompson, further elaborates on how platforms like Cloudinary can facilitate this level of personalization. By leveraging their platform and APIs, businesses can create customized experiences and images for their customers. For instance, they can develop image target ads with localized text overlays or content specific to a user's location. Such customization fosters a more engaging and relevant experience, thereby increasing the likelihood of conversion. Moreover, Paul emphasizes the importance of incorporating images and videos on e-commerce stores and websites. He recommends exploring Cloudinary's suite of products and features, which optimize images for different devices and ensure the highest quality visuals. This scalable optimization and customization significantly enhance the overall e-commerce experience and lead to improved conversion rates. According to the podcast transcript, utilizing AI-based tools that provide relevant images and videos offers several benefits for e-commerce. These tools educate customers by offering visual resources that aid in better understanding the product. Consequently, customers' expectations are managed, enabling them to make informed purchasing decisions. Additionally, the use of relevant images and videos captures customers' attention and persuades them to make a purchase, thereby driving higher conversion rates. By delivering a personalized experience through AI-based tools, brands can enhance the e-commerce journey and ultimately increase sales. Cloudinary offers image capabilities and platform features that brands can leverage to enhance their e-commerce experience. They provide programmable media, empowering developers to transform and deliver images and videos at scale, often utilizing AI tools. This aids in optimizing and standardizing user-generated content, ensuring its safety, size, and format. Additionally, Cloudinary offers digital asset management capabilities through their products Assets, designed for enterprises, and Nexus, their latest offering for small and medium-sized businesses. By utilizing Cloudinary's suite of products and features, brands can optimize their images and videos for the specific device used by the user, ultimately improving the overall user experience and driving higher conversion rates.

Gen Z's spending power is growing. That's why brands are focused on truly understanding their behaviors and preferences across all channels. To shed light on how Gen Z prefers to shop in stores, MG2 conducted a comprehensive study that included both qualitative and quantitative feedback. The results paint a detailed picture of this influential cohort, helping brands break free of their pre-existing notions and biases. During this Retail Remix episode, Alicia Esposito chats with Melissa Gonzalez, Principal at MG2, to dig into some of the key findings and takeaways that design executives can apply. Listen to learn: The four core consumer personas of Gen Z and the brands that resonate with them;  How Gen Z prefers to use technology and embrace community in physical retail spaces;  Why wellness should be a key consideration as you develop your in-store experiences; and  How you can incorporate your brand values into stores to better resonate and connect with your consumers.  RELATED LINKS Learn more about MG2 here. Download your copy of the research. Visit Design:Retail to uncover other store design trends and best practices. 2023 Retail Strategy & Planning Series On-DemandAccess a week's worth of content from our friends at Salesforce, Akeneo, Cloudinary and more…all in one click. Watch the 2023 Retail Strategy & Planning Series on-demand today!

Starting as a pop-up sensation, the Museum of Ice Cream quickly captured the hearts and minds of visitors. It also left an indelible mark on the retail landscape and has become a model for experiential retail. But what made it such a splash? Was it the innovative model, the creative marketing approach or something else entirely?During this Retail Remix episode, Alicia Esposito chats with Manish Vora, Co-founder of the Museum of Ice Cream. The pair discuss how this extraordinary concept evolved from a temporary installation to a permanent fixture, captivating audiences and fostering community worldwide. Tune in to learn: Why The Museum of Ice Cream serves as a model for retailers looking to create immersive and experiential environments; How psychology and cognitive science have influenced the design and experience of the museum; and How the Museum of Ice Cream measures success and informs the expansion process, while also considering local tastes, customs and cultural nuances. RELATED LINKS Learn more about the Museum of Ice Cream here! Read more about experiential trends on Retail TouchPoints. 2023 Retail Strategy & Planning Series On-DemandAccess a week's worth of content from our friends at Salesforce, Akeneo, Cloudinary and more…all in one click. Watch the 2023 Retail Strategy & Planning Series on-demand today!

The celebrity-backed brand isn't dying…it's evolving. In fact, Leonard Brody, Co-founder and Executive Chairman of Caravan, believes that these brands carry substantial weight and increasingly resonate with consumers thanks to the power of social media. Leonard would know. Caravan plays a secret role in building these brands behind the scenes, elevating the role of celebs like Carrie Underwood and “Queer Eye's” Antoni Porowski and Jonathan Van Ness. During this Retail Remix episode, Alicia Esposito chats with Leonard about:  Why pet and health/wellness are big categories driving growth for celebrity-backed brands; The power of customer data and product strategy in developing a relevant celebrity partnership; and  How Caravan builds consumer brands in partnership with celebrities/athletes by focusing on products that have a science or technical advantage. RELATED LINKS Learn more about Caravan here! Read more about VC trends on Retail TouchPoints. 2023 Retail Strategy & Planning Series On-DemandAccess a week's worth of content from our friends at Salesforce, Akeneo, Cloudinary and more…all in one click. Watch the 2023 Retail Strategy & Planning Series on-demand today!

At the Retail Innovation Conference & Expo (RICE), attendees learned that you can elevate your brand's presence, engage your audience and stand out in an increasingly competitive digital climate by tapping authentic content, partnerships with the right influencers, and healthy doses of experimentation. During this Retail Remix episode, we go back to a panel of marketing leaders who shared their unique approaches to social media marketing and advertising. They discussed how they take a full-funnel approach on platforms like Meta, Google, TikTok and Pinterest, and the importance of authentic user-generated content and influencer marketing. Tune in to learn: Why more organic and “raw” content is more effective than traditional, glossy advertising; Why TikTok is a dynamic platform for experimentation; and How to be agile in testing new content and advertising approaches on different platforms.  RELATED LINKS Learn more about Pacsun, HEALTH-ADE, and Sundays here! Learn more about RICE 2024. Read more about social commerce trends on Retail TouchPoints. 2023 Retail Strategy & Planning Series On-DemandAccess a week's worth of content from our friends at Salesforce, Akeneo, Cloudinary and more…all in one click. Watch the 2023 Retail Strategy & Planning Series on-demand today!

We interviewed Gary Ballabio, the VP of Technology Partnerships at Cloudinary. In this interview he shared:  *A framework for choosing strategic partnerships optimized for joint value.*Where he believes tech partnerships bring the most business value.*Advice for managing expectations around ROI.--To access more content on integrations, APIs, and technology partnerships, check out our blog and resources page belowBlog: https://www.pandium.com/blogTech Partnerships & Product Management Resources: https://www.pandium.com/resource-center

In this supper club episode of Syntax, Wes and Scott talk with Colby Fayock about Cloudinary's new AI tools, media flow, removing backgrounds, using AI for video templates, and Colby's stack for creating YouTube content. Show Notes 00:36 Welcome 01:11 Who is Colby Fayock? ColbyFayock.com Colby Fayock (@colbyfayock)on Twitter ColbyFayock - Twitch colbyfayock on GitHub Colby Fayock (@colbyfayock) • Instagram 01:57 What is Cloudinary? Image and Video Upload, Storage, Optimization and CDN 03:03 What's with the space jellyfish? 03:52 How is Cloudinary using AI for the web? Developer resources for using images and videos in your apps 09:54 What is media flow? 13:00 Who is the target audience for AI tools from Cloudinary? 17:03 Removing backgrounds Remove Background from Image for Free – remove.bg iPhone Messages stickers: How to make and use them - 9to5Mac 21:14 Cloudinary's Video API ascorbic/unpic-img: Multi-framework responsive image component 22:44 Function calling in OpenAI 26:22 How do you deal with the random generation of AI? 29:00 What are the community SDKs for Cloudinary? 37:04 What's your process for creating content for YouTube? 42:49 Supper Club Questions Open Broadcaster Software | OBS Facecam Pro – Elgato Recut — Automatic Video Editor Night Owl - Visual Studio Marketplace iTerm2 - macOS Terminal Replacement Oh My Zsh - a delightful & open source framework for Zsh 51:40 SIIIIICK ××× PIIIICKS ××× ××× SIIIIICK ××× PIIIICKS ××× Ready To Drink Cold Brew Coffee | Trader Joe's Shameless Plugs Colby Fayock on YouTube Tweet us your tasty treats Scott's Instagram LevelUpTutorials Instagram Wes' Instagram Wes' Twitter Wes' Facebook Scott's Twitter Make sure to include @SyntaxFM in your tweets Wes Bos on Bluesky Scott on Bluesky Syntax on Bluesky

In this supper club episode of Syntax, Wes and Scott talk with Colby Fayock about Cloudinary's new AI tools, media flow, removing backgrounds, using AI for video templates, and Colby's stack for creating YouTube content. Show Notes 00:36 Welcome 01:11 Who is Colby Fayock? ColbyFayock.com Colby Fayock (@colbyfayock)on Twitter ColbyFayock - Twitch colbyfayock on GitHub Colby Fayock (@colbyfayock) • Instagram 01:57 What is Cloudinary? Image and Video Upload, Storage, Optimization and CDN 03:03 What's with the space jellyfish? 03:52 How is Cloudinary using AI for the web? Developer resources for using images and videos in your apps 09:54 What is media flow? 13:00 Who is the target audience for AI tools from Cloudinary? 17:03 Removing backgrounds Remove Background from Image for Free – remove.bg iPhone Messages stickers: How to make and use them - 9to5Mac 21:14 Cloudinary's Video API ascorbic/unpic-img: Multi-framework responsive image component 22:44 Function calling in OpenAI 26:22 How do you deal with the random generation of AI? 29:00 What are the community SDKs for Cloudinary? 37:04 What's your process for creating content for YouTube? 42:49 Supper Club Questions Open Broadcaster Software | OBS Facecam Pro – Elgato Recut — Automatic Video Editor Night Owl - Visual Studio Marketplace iTerm2 - macOS Terminal Replacement Oh My Zsh - a delightful & open source framework for Zsh 51:40 SIIIIICK ××× PIIIICKS ××× ××× SIIIIICK ××× PIIIICKS ××× Ready To Drink Cold Brew Coffee | Trader Joe's Shameless Plugs Colby Fayock on YouTube Tweet us your tasty treats Scott's Instagram LevelUpTutorials Instagram Wes' Instagram Wes' Twitter Wes' Facebook Scott's Twitter Make sure to include @SyntaxFM in your tweets Wes Bos on Bluesky Scott on Bluesky Syntax on Bluesky

בנק וואן זירו - נותני החסות שלנו: http://bit.ly/3I7UGr2 בפרק זה היה לי הכבוד לארח את טל לב-עמי, CTO ומייסד-שותף של Cloudinary (קלאודינרי). קלאודינרי פיתחה טכנולוגיות לניהול מדיה דיגיטלית בענן, כולל עריכה אוטומטית, אופטימיזציה והצגת התמונות וסרטוני הוידאו באתרים ואפליקציות. החברה הוקמה בשנת 2012 על ידי איתי לחן, נדב סופרמן וטל לב-עמי, שהכירו במהלך שירותם המשותף ב-8200 והתנהלה כחברת בוטסטראפ, כלומר פעלה וגדלה ללא גיוס כסף חיצוני אלא בעזרת הכנסות מפעילות החברה. קלאודינרי ביצעה מספר סיבובים של השקעות סקנדרי (מכירת מניות למשקיעים חיצוניים על ידי היזמים והעובדים). השקעת הסקנדרי האחרונה הובלה על ידי קרן ההשקעות Blackstone בתחילת השנה שעברה, בסכום של 110 מיליון דולר על פי שווי חברה של שני מיליארד דולר. קלאודינרי מעסיקה כ-400 עובדים בישראל ובארה"ב ומשרתת כיום כ-10,000 חברות וארגונים ברחבי העולם, כולל חברות מסחר אלקטרוני גדולות, וחברות מדיה וחדשות מובילות. בין הלקוחות של קלאודינרי נמנים Atlassian, Bleacher-Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Minted, Peloton, Petco ועוד. לקלאודינרי יש היקף הכנסות שנתיות של למעלה מ-100 מיליון דולר. קלאודינרי מספקת מוצרים לצוותי שיווק וניהול תוכן ובעיקר פתרונות לאנשי פיתוח תוכנה אליהם נרשמו מעל 1.5 מיליון מפתחים. בשנת 2021 השיקה החברה את Cloudinary Labs, מעבדת חדשנות המתמקדת במימוש רעיונות ופתרונות פורצי דרך אשר נועדו לשנות את האופן שבו חברות מייצרות ומשלבות מדיה חזותית במוצריהן, כולל תמיכה בפיתוח ושילוב פורמטים חדשים לקידוד תמונות וסרטונים כמו JPEG XL, AVIF ו-AV1. אחד הפרויקטים הראשונים שהושקו הוא פלטפורמת פיתוח Low-code בשם MediaFlows, אשר נוצרה כדי לבחון דרך חדשה וקלה לבניית אפליקציות מדיה על בסיס הפלטפורמה של קלאודינרי. באמצעות ממשק גרפי פשוט, הפלטפורמה מאפשרת אוטומציה של תהליכי מדיה כמו הכנת סרטון לשיתוף ברשתות החברתיות, סטנדרטיזציה גרפית לקטלוג מוצרים, מודרציה לתוכן משתמשים ועוד. לאחרונה מעבדת החדשנות של קלאודינרי מתמקדת בפיתוח כלים מבוססי AI ובמיוחד Generative AI עבור יצירה, עיבוד ועריכה אוטומטית, חכמה ויצירתית של תמונות וסרטונים. טל לב-עמי הוא יזם סדרתי ובעל ניסיון רב שנים בהובלת מערכי פיתוח בחברות סטארטאפ. הוא שימש מייסד משותף ומנהל טכנולוגי ב-Ndivi, מייסד משותף ב-Newsodrome ומשקיע בשלב מוקדם ב-Plantish וחברות סטארט-אפ נוספות. בתחילת דרכו המקצועית הוא ביצע תפקידי ארכיטקט מערכת ב-Blue Security ו-Trivnet. טל הוא דוקטור למדעי המחשב מאוניברסיטת תל אביב עם התמחות בניתוח תוכניות.   (*) ללינקדאין שלי: https://www.linkedin.com/in/guykatsovich/ (*) לאינסטגרם שלי: https://www.instagram.com/guykatsovich/ (*) עקבו אחרינו ב"עוד פודקאסט לסטארטאפים" וקבלו פרק מדי שבוע: ספוטיפיי:https://open.spotify.com/show/0dTqS27ynvNmMnA5x4ObKQ אפל פודקאסט:https://podcasts.apple.com/podcast/id1252035397 גוגל פודקאסט:https://bit.ly/3rTldwq עוד פודקאסט - האתר שלנו:https://omny.fm/shows/odpodcast ה-RSS פיד שלנו:https://www.omnycontent.com/.../f059ccb3-e0c5.../podcast.rssSee omnystudio.com/listener for privacy information.

Content Delivery Networks (CDNs): Die Netz-Entlastung des InternetsJeder nutzt sie, bewusst oder unbewusst: Content Delivery Networks.Sie sind aus dem Internet nicht mehr wegzudenken. Angetreten, um einzelne Server/Websites vor Überlastungen zu schützen, bilden diese nun das Backbone von schnellen Ladezeiten für Websites, Video-Streaming und Co. Doch was genau ist eigentlich ein CDN? Was sind Vor- und Nachteile? Welche Arten von CDNs gibt es? Hat der Begriff "Edge" aus dem Cloud-Bereich auch was damit zu tun? Und überhaupt: Sollte ich mit meiner App ein CDN verwenden, wie würde ich meine App migrieren und ist dies überhaupt konform mit den aktuellen Datenschutz-Regelungen?Dies und noch viel mehr in dieser Episode.Bonus: Was Geldautomaten und Holland-Räder mit Content Delivery Networks zu tun hat.Das schnelle Feedback zur Episode:

This is part of the series of discussions at MACH Haus @ NRF in New York. Listen to Milind Pansare, VP of Product Marketing, Cloudinary, Jon Panella, Group VP, Publicis Sapient, and Casper Rasmussen, President, MACH Alliance talk about the best practices of MACH and some of the imperatives behind success in particular when it comes to enterprise brands.

Join our resident Business Ninja Kelsey together with Michael Ecker and Joshua Redshaw of Matter Supply Co., an IT firm that focuses on strategy, digital design, and the development of technologies catering to various businesses. Matter Supply Co. are dedicated to the craft of creating purposeful products and experiences that matter. Matter Supply uses Cloudinary in nearly everything it builds, from bespoke and CMS-driven web experiences to native apps and everything in between.Matter Supply is a product design and creative technology studio that applies design thinking to all disciplines. Matter Supply's clients often tell them “I have this crazy idea, but…” or “We have so many problems, I don't even know where to start…”. The company specializes in turning those “wild ideas” into unique and useful user experiences, and purposeful products that differentiate its clients.Matter Supply Co., whether they're solving problems, simplifying solutions, or fulfilling needs, they aim to make life better through the things they create. This is their human-centric approach. At the core of Matter Supply Co. process they challenge themselves to create purposeful, meaningful, and useful things—without compromise. Learn more about them and visit their website https://mattersupply.co/-----Do you want to be interviewed for your business?  Schedule time with us, and we'll create a podcast like this for your business:  https://www.WriteForMe.io/-----https://www.facebook.com/writeforme.iohttps://www.instagram.com/writeforme.io/https://twitter.com/writeformeiohttps://www.linkedin.com/company/writ...https://www.pinterest.com/andysteuer/Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away! Check out WriteForMe, more than just a Content Agency! See the Faces Behind The Voices on our YouTube Channel!

Summary:This week on How To Win: Alejandro Rivas-Micoud, Founder & CEO of Userlytics Corporation, a UX testing platform founded in 2009.In this episode, Alejandro breaks down six important lessons he's learned throughout his career. We discuss creating a strong corporate culture, deciding not to use VCs, and why people overestimate the impact of things in the short term and underestimate their value in the long term. I weigh in on the idea of 'culture eats strategy for breakfast', being your own VC, and how the best companies have high revenue per employee.Key Points: Lesson One - Culture eats strategy for breakfast (01:03) What does 'culture eats strategy for breakfast' actually mean? With a quote from COUNTRY Financial's Ben Kobulnicky (03:39) Lesson Two - User experience is the most important investment you can make (05:07) Lesson Three - Turning to VCs for capital should be a last resort (07:40) I explain how I bootstrapped Wynter with a quote from Cloudinary's Itai Lahan (09:49) Lesson Four - When scaling, be conservative when hiring (11:49) I discuss how really successful companies have high revenue per employee (14:26) Lesson Five - People underestimate the importance of thinking long-term (15:29) Lesson Six - Sometimes it pays to go global (18:21) Wrap-up (19:52) Mentioned:Alejandro Rivas-Micoud LinkedInUserlytics WebsiteThe Drucker Institute WebsiteBen Kobulnicky YoutubeItai Lahan LinkedInMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

Benedicte and Benedikt return to the daily grind after enjoying the conference season. Here's why we had to push back the recording time of this week's episode Getting Things Done – a book by David Allen Listen to Benedikt's conversation with Brian Casel about shipping speed Prune Your Follows After not being able to attend for the past years, Benedikt enjoyed himself at MicroConf Europe: nice weather, meeting their customer support advocate in person, and all the social events between the talks. Now back to work after his week-long birthday leave, Benedikt's trying to figure out how to be smarter with his to-do list. Benedicte's back to the daily grind after her short conference season in November. Aside from working on the readme files for their Cloudinary plugins, they're also doing more work on Prune Your Follows as they prepare for their upcoming Product Hunt launch this December.

Benedikt focuses on solving other issues on Userlist. Benedicte makes the most out of her vacation in Germany. Conference Buddy Geoff Roberts of Outseta With the message composer now deployed to production, Benedikt and the Userlist team can now focus on adding more niceties and fixing other issues on the platform. Despite being unable to meet up with Benedikt last week, Benedicte had a nice and productive vacation in Germany. She was able to catch up with Mirjam Aulbach of Conference Buddy for brunch and send her proposal on the Sample App + Content Combo. As for Cloudinary related things, Ola's doing a great job on the readme by bringing joy into it with emojis. 

Colby Fayock is currently a Senior Developer Experience Engineer at Cloudinary who teaches the tools of the web and Cloudinary implementation. Colby takes us on a journey through creating websites in highschool to using cloud technologies and landing a job at Cloudinary.Connect with Colby:YouTube: https://www.youtube.com/colbyfayockTwitter: https://twitter.com/colbyfayockGithub: https://github.com/colbyfayockInstagram: https://www.instagram.com/colbyfayock/Mentioned in today's episode:Cloudinary : gr-sea-gg-brand-home-baseReact: https://reactjs.orgElement84: https://www.element84.comInktober : https://inktober.com00:00 Introduction01:20 What are you currently doing today?05:35 What were you focused on in high school? 10:01 Building websites and hobbies in high school14:52 Finding a major at Penn-State 19:31 Thoughts on graduate school 21:37 Finding jobs after university28:40 Technology for web development / Moving jobs37:17 Realizing you're underpaid and moving forward40:30 Working at ThinkGeek47:24 Getting ”the boot” / Front-end and back-end relationships58:10 Exploring for new opportunities1:02:38 Working at Element841:07:45 Using serverless technology1:15:38 Landing at Cloudinary1:19:50 What is your current role at Cloudinary?1:21:36 How is your company measuring success?1:27:56 Contact infoWant more from Ardan Labs? You can learn Go, Kubernetes, Docker & more through our video training, live events, or through our blog!Online Courses: https://ardanlabs.com/education/ Live Events: https://www.ardanlabs.com/live-training-events/ Blog: https://www.ardanlabs.com/blog Github: https://github.com/ardanlabs 

It's safe to say that website performance has a direct impact on customer experience and conversion rate, there's plenty of data out there to make the correlation. However, performance can become fragmented and compromised given how many systems make up an enterprise ecommerce implementation, from back office systems supplying source data to 3rd party apps and widgets performing specific front-end functions like UGC feeds and customer reviews. In this episode, Paul & James sit down with Tal Ofer, Senior Partner Manager, and Zuzana Samaj, Senior Solutions Engineer at Cloudinary. Cloudinary's mission is to help companies unleash the full potential of their media to create the most engaging visual experiences. The podcast covers key DAM related issues faced by ecommerce businesses, the impact of DAMs on speed and performance, the use of AI in digital asset management and integrations with ecommerce platforms.

In this episode, Fran and Jeff catch up with Colby Fayock, a previous guest and a Senior Developer Experience Engineer at Cloudinary. This episode touches on how Cloudinary can help developers offload, optimize, and transform images using their APIs or use their WordPress plugin for a native integration with WP admin. The group discusses how they should approach learning new technologies and explores how people in developer relations play a role in helping developers process and filter changes. Colby also maintains a popular Next.js starter for headless WordPress, so the group discusses general thoughts about headless WordPress and its approachability.  Colby's WebsiteColby's TwitterCloudinary Cloudinary WordPress Integration

Benedicte and Benedikt share tips on how to make the most out of conferences and more. Retweet Colby Fayock's testimonial about Gatsby  Retweet Brian Lovin's testimonial about Userlist Priya Parker's “The Art of Gathering” Benedicte is filled with happy hormones this week because of dancing, more work from Cloudinary, and a wonderful testimonial from a customer on Twitter. She's working on her preparations for upcoming conference talks and has also received a call for proposals for another one next year.Benedikt and the Userlist team also received praise on Twitter from a customer with a large following. The team's also focused on finishing the editor integration work this month. And after skipping the MicroConf for the past two years, Benedikt will be attending this year's MicroConf Europe along with their customer advocate, Katarina. Benedicte and Benedikt share their go-to conference tips so you can build new relationships during the event and more.

Colby Fayock joins the show to talk about his developer background, experience as a Content Creator, and his role as a Developer Advocate at Cloudinary.SponsorsDaily.devdaily.dev is where developers grow together. It provides a community-based feed of the best developer news, helping you stay up-to-date. daily.dev aggregates hundreds of sources every few minutes and creates a personal feed for you according to your interests, whether it's web dev, data science, or Elixir. Anything you might be interested in, it has the content for you.Check out daily.devHashnodeCreating a developer blog is crucial in creating an online presence for yourself. It's proof of work for your future employer. Hashnode makes it easy to start a blog in seconds on your custom domain for free. It's fully optimized for developers and supports writing in Markdown, rich embeds, publishing from GitHub repository, syntax highlighting, and edge caching with Next.js blogs deployed on Vercel. On top of these, Hashnode is free from paywall, ads, and sign-up prompts.Hashnode is a community of developers, engineers, and people in tech. Your article gets instant readership from their growing community.Check out Hashnode, and join the community.Show Notes00:00:00 - Intro00:00:58 - Colby's Intro and Background00:03:01 - Colby Background and Content Creation00:06:16 - Wordpress Development and Why It's Still Relevant00:09:23 - Favorite Wordpress Hosts00:11:50 - Security Concerns with Wordpress as a Headless CMS00:12:57 - Headless eCommerce00:16:26 - Thought Leadership and Being an "Influencer"00:18:05 - Creating Accessible Content00:21:48 - How We Plan Content00:22:35 - Updating Outdated Content00:25:45 - Colby's Role as Developer Advocate at Cloudinary00:28:17 - Cloudinary Features00:32:24 - Cloudinary and Wordpress Integration00:39:50 - Colby's Astro Brand Explained00:40:57 - Community Shoutouts00:41:42 - Colby Rant on Moving Past Your Initial Barrier to Entry

I'm using Remix to create an app that displays a list of images, similar to a gallery. I am using Cloudinary for storage and Mantine for UI. Since I am using Mantine's DropZones control, it has an onDrop callback to handle dropped files, how could I direct it to Remix's ActionFunction to handle the dropped files since it's not a form, thus there's no post. Example useFetcher useSubmit Mantine's callback with Remix's ActionFunction

Benedikt and Benedicte are both celebrating very productive weeks as they see all their efforts come together in their respective projects. Jamstack Conf 2022 Bhanu Teja P of Feather.so Benedikt and the team had a pretty successful week in terms of stuff shipped: they finished the frontend query builder improvements, implemented an Amplitude cohort sync integration, and added a server-side rendering for their new message “document schema”. They also plan to work on a bug in their old editor that's causing problems with their users' inline image data.Benedicte's also on a roll: they had a great meeting with Cloudinary last week, talking to Newline for producing courses, and is currently getting ready for her talks at Modern FrontEnds Live! and at Jamstack Conf 2022. She's also working on a fun side project to clean up her Twitter following.

An effective content strategy for your product requires getting backlinks. In this episode, I share 9 strategies I use for getting backlinks for my product's website - without doing things that make me feel dirty.Mentioned in this episode:My company, Feature UpvoteTooltester's email deliverability reportRand Fishkin's company, SparkToroPosts I got on the blogs of Postmark, Cloudinary, and ChartMogulMy guest post on Andy Brice's Successful Software blogMy guest post on HelpSpot's blogOut of Beta podcastJavalin Java web frameworkSteve on Twitter

Benedicte is enjoying the slow summer rhythm. Benedikt and the team are feeling good about the new pricing. Modern FrontEnds Live! Nathan Powell of Feature Flux Benedicte is enjoying the summer with her family but to her surprise, there was way less recreational coding than she expected (which is a good thing). Despite the slow summer rhythm, Benedicte was still able to get meaningful work done: Cloudinary beta is now ready for testing, her workshop got accepted to the upcoming Modern FrontEnds Live! in London this November, and is in preliminary talks with a potential collaborator for POW!.Benedikt is still figuring out how to work with the complexity of the Stripe integration while Leo is making great progress with the editor. The Userlist team is feeling good about the new pricing and is thinking about adding a new plan very soon.

Colby Fayock walks us through how to optimize your media experience with Cloudinary. https://codingcat.dev/podcast/2-16-optimize-your-media-experience Sponsors https://Builder.io Empower your entire team to visually create and optimize high-speed experiences on your sites and apps. Provide whole-team autonomy with a platform that is developer approved. --- Send in a voice message: https://anchor.fm/purrfect-dev/message Support this podcast: https://anchor.fm/purrfect-dev/support

Benedicte is feeling calm after an ordinary week. She is getting ready for summer and, beyond the routine activities, she has figured out solutions for the Cloudinary plugins. Now that the "fun" part is over, she will implement the solutions over the next two weeks. Oslo has been warm and Benedicte is taking full advantage. Her talk is approaching in late June and she is prepared to be... unprepared and stressed.Benedikt has enjoyed good weather as well and planned some local sightseeing recently. The new pricing at Userlist is close, but it is tricky. The team is having difficulty getting the proration the way they want it. After diving into the Stripe Apps, Benedikt is also finding that effort more complex than expected. To kick off yet another, large, infrastructure-like  project, Benedikt and Leo meet and start researching on a new WYSIWYG editor. 

Benedicte and Ola win the Gatsby gig! Benedikt spies a new opportunity. Cloudinary Structured Content Gather's Escape The Island Introducing Stripe Apps Benedicte and Ola hear back on their proposal — they'll be working with Cloudinary on their existing plugins! Benedicte is already digging through the code to tackle any bugs before summer starts. Speaking of Gatsby, she takes a moment to rant about community-based support. POW! picks up a few new customers despite Benedicte not focusing on that in the short term and Structure Content came to Oslo.Benedikt celebrates as Userlist passes a $15k MRR milestone following a few preceding months of slower growth. The new pricing feature is coming along nicely and he's looking forward to the rollout. Benedikt is also excited about Stripe releasing their new Stripe Apps, a new way to build Stripe integrations. There aren't many companies in the new app marketplace, so it presents an exciting opportunity for Userlist. He would have to learn some React though...

Join Maia Morgan Wells as she interviews Product Marketing Director Shelby Britton, who spent 13 years at Adobe, and is now at media experience cloud provider, Cloudinary. Listen in for a conversation about the multi-functional role of product marketing and why metrics and business goals are so darn important for marketers.

בפרק השבוע היה לי הכבוד לארח, בראיון בלעדי, את אורי קרן - מנכ"ל ומייסד-שותף של חברת הסטארטאפ LinearB (ליניארבי), אשר השלימה סבב גיוס מסדרה B של 50 מיליון דולר בהובלת Tribe Capital. ליניארבי הוקמה ב-2019 על ידי אורי קרן (CEO) ודן ליינס (COO), במטרה להציע פתרון למצב האבסורדי שדווקא מחלקות הפיתוח, שהן הטכניות מכולן, מתקשות להשתמש בנתונים בתהליך קבלת ההחלטות שלהן. הפלטפורמה של ליניארבי מתחברת למערכות פיתוח התוכנה של הארגון ומנתחת את תהליכי הפיתוח, הרגלי העבודה והדינמיקה בצוות. על סמך כל אלו היא מספקת המלצות מותאמות אישית לארגון כדי להעצים את צוותי הפיתוח ולעזור להם לשפר את האפקטיביות שלהם. כלי האנליטיקה של ליניארבי מיועדים לשימוש קבוצתי בקרב צוותים במטרה לסייע להם לעבוד נכון ומסודר יותר, באמצעות הצגת תובנות אובייקטיביות ושימושיות לעבודה רציפה. המערכת מספקת מידע גם למנהלים ומאפשרת לחברות לראות את מצבן בהשוואה לחברות בסדר גודל דומה בשאר התעשייה. הפלטפורמה משרתת כיום למעלה מ-5,000 צוותי פיתוח המשתמשים בה לשיפור הביצועים. אלו כוללים חברות ענק ויוניקורנים בהם Bumble, BigID, Cloudinary, Equinix, Unbabel ו-Drata. החברה מעסיקה כיום 60 עובדים, רובם במרכז הפיתוח בישראל והשאר בארה"ב. סבב הגיוס הנוכחי בהובלת Tribe Capital מביא את סך ההשקעה בחברה מיום הקמתה ל-71 מיליון דולר.   (*) לאינסטגרם שלי: https://www.instagram.com/guykatsovich/ (*) עקבו אחרינו ב"עוד פודקאסט לסטארטאפים" וקבלו פרק מדי שבוע (טוב נו, כמעט): עוד פודקאסט ב-Spotify: https://open.spotify.com/show/0dTqS27ynvNmMnA5x4ObKQ אפל פודקאסט: https://podcasts.apple.com/podcast/id1252035397 גוגל פודקאסט: https://bit.ly/3rTldwq עוד פודקאסט - האתר שלנו: https://omny.fm/shows/odpodcast ה-RSS פיד שלנו: https://www.omnycontent.com/.../f059ccb3-e0c5.../podcast.rss See omnystudio.com/listener for privacy information.

Let's help you invest in your new CSS Property. (Get it?) In this episode, Jack and Paige sit down with CSS property extraordinaire, Colby Faycock, for React Roundup Round 2! They all discuss how to make CSS get along with React and others, what awesome things Cloudinary does, and how to properly enter the CSS world if you're a React user. “React and CSS are two different concepts, but they can definitely play nicely.” - Colby Fayock In This Episode 1) How to make CSS properties play nice with JavaScript and React 2) The BEST way for React users to enter the CSS world in 2022 3) Why companies like Cloudinary are showcasing THIS awesome part of CSS properties Sponsors Top End Devs (https://topenddevs.com/) Coaching | Top End Devs (https://topenddevs.com/coaching) Links How to Create CSS Custom Properties That Dynamically Update with React & JavaScript - Space Jelly (https://spacejelly.dev/posts/how-to-create-css-custom-properties-that-dynamically-update-with-react-javascript/) 1-Line Layouts (https://1linelayouts.glitch.me/) Picks Colby- Ozark (https://www.imdb.com/title/tt5071412/) Jack- Micro State Management with React Hooks (https://amzn.to/33JQtYX) Paige- Watch 1883 Season 1 | Prime Video - Amazon.com (https://amzn.to/3JIgxCQ) Special Guest: Colby Fayock.

Transcript Bryan Robinson 0:13 Hello, everyone, welcome to another stacked episode of That's My Jamstack. The podcast where we ask that best-of-all question, what's your jam in the Jamstack. I'm your host, Bryan Robinson . And this week, we've got another. That's My Jamstack REMIX. Bryan Robinson 0:32 We welcome back to the show Tamas Piros. Tamas Piro is a developer experience engineer at Cloudinary, and the founder and educator at Jamstack.training. Let's go ahead and dive in. Bryan Robinson 0:54 All right, well, Tamas. Thanks so much for coming on the show again, how are you doing today? I'm doing well. Thank you very much for for having me. It's good to be back. Yeah, as I say so. So this is another one of our remix episodes where we're having a guest that was previously on two seasons ago, two years ago, almost to the day on this recording. We talked in 2019. Now, this will probably come out in January, and it's December right now, but it's almost two years. So I guess give us give us an update. What are you doing nowadays for work and for fun, and all that good stuff. Tamas Piros 1:26 Okay, so work didn't change that much. So if people listen to that episode, or people know who I am, then I still work at Cloudinary. The only thing that changed is that I am no longer a developer evangelist, but I am now a developer experience engineer, which is more, you know, esoteric, so to speak. It's a it's a fancy term describing pretty much the same stuff, in my opinion. But I like that now. I'm, I'm recognized as an engineer, which I am, as opposed to just, you know, someone thought that I was a priest, because I'm an eventually. Bryan Robinson 1:58 So evangelist was always a weird title in general. Tamas Piros 2:01 Yeah. Yeah. And and yeah, so it's just more described what I do. But yeah, in terms of that, you know, no, no real, real changes. Tamas Piros 2:09 What I do for fun, I still do, you know, Jamstack, I see lots of stuff for Jamstack, I started to sort of look into what I label emerging technologies, which is, you know, not necessarily relevant to the Jamstack, you know, kind of things like rust or WebAssembly, that kind of stuff. In fact, I've done a lot of talks on web assembly in the past, you know, two years. And it's, it seems to be a very popular topic. But that's, you know, that's not related to jumps. So let's talk about that. Now. Bryan Robinson 2:37 I feel like there's a lot of those emerging technologies play a role in the Jamstack. But it's not actually what a Jamstack person is going to be worrying about. It's just it's happening on the backend, like some of the systems get built in Rust for speed and some other stuff and WebAssembly, maybe one day, because like, that'll can compile down to JavaScript in the end, right. Tamas Piros 2:56 Yeah, I mean, you know, WebAssembly, is what I like to say. And this was the title of my talk as well, which is supercharge your JavaScript into web assembly, right? So JavaScript has API's very similar to you know, you have a Fetch API, you have all these these browser API's. And so there's an API specifically for web assembly. And then you can just have a C++ project or projecting rust compiler down to WebAssembly. And then just to consume it using JavaScript within your browser. And in all these modern, all the modern browsers that are out there today can not only compile and work with JavaScript, but they can also do the same with WebAssembly. Right. So you get this built into every browser that that's out there today, which is pretty cool. Bryan Robinson 3:40 Yeah. And so, so Cloudinary, so Cloudinary. And if I remember correctly, two years ago, you had just started a side project called Jamstack.training, right? How's that been going? Tamas Piros 3:50 That's, that's, that's right. So yeah, I think when we first thought I had one course on there, which was a very generic sort of introduction to the Jamstack. You know, no tech involved, just just me explaining in, obviously, in terms of what the Jamstack is, and then decide became very popular, you know, in this two years, I know have, you know, very close to 2000 students, I have 11 courses up there. And all of those courses are still free. Tamas Piros 4:18 And I am now you know, sort of applying or making some changes to that site purely because I've been doing this for free for two years. And I'm using a platform, I have a domain these costs money. And I see that a lot of people love the content, I did experiment with adding the price tag to the courses. And then signups just literally stopped. So that wasn't that good. It wasn't working. And then ever since the courses are free again, I get the usual, you know, 356 10 signups per day, which is really nice. And so what I'm doing now is I am now accepting sponsors and I'm doing sponsorships. So, I did talk to some companies, but I'm just going to say this here as well, in this recording that if there's any company or anyone who wishes to sponsor, just like the training, I have three packages, you know, you can, you know, just put your logo on, you can have like a custom landing page, you can have your own video course, I can produce a video course for your produce and record a video course there's lots of options. So I would be, you know, I would love to have some conversation with people and organizations about this. And, and also, I'm, you know, in parallel to that, I'm recording a brand new course now. Tamas Piros 5:40 So I'm looking at Astro, which is a, an interesting tool. From from what I've seen, I'm putting together a sample application with it now. And then I'm going to create a another free video course about Astro, just covering these basics. And you know, I'm still not sure what I'm going to build, although I have an idea, Mike is going to be probably a very simple landing page, showcasing the capabilities of Astro. Nice. Bryan Robinson 6:06 So I think it's relatively obvious just from this early part of the conversation, how you're using Jamstack philosophies, obviously, you're teaching a lot of them. And I'm assuming Jamstack training is built using Jamstack technologies, but I kind of want to sidetrack a little bit since you brought up Astro, I've only scratched the surface of Astro, I've done kind of my first lap in it as well, what kind of drew you to wanting to do some some coursework around that. Tamas Piros 6:30 So what I tried to do as part of Jamstack.training was also to you know, pick a number of technologies that seems to be popular, or have the opportunity to become popular. And, and I kind of, you know, mixed and matched the, you know, static site generator with an API with a with a CMS and deployment platform. And then, you know, I said, let's use eleventy, with, you know, strappy and deploy it on on Netlify, for example. And, you know, the, the idea behind Jumpstarter training was always, you know, to teach people how to use technologies, as I said, that have the opportunity to become popular, and I see as shown to be super powerful. And I, you know, I really enjoyed the talk, I think it was I'm forgetting who did the tour, but it was part of the Jamstack conf a couple of months ago,transitional apps, the that one as well. But there was a very specific talk to about Astro, I think like he was like introduction, or introductory talk to Astro. And I looked at I thought this, this is good, this is powerful, you know, how it can bring, you know, react and view components and know JavaScript, and then, you know, have this whole island architecture. And I think, having a course about first of all explaining what this island architecture is, you know, how to do you know, static site generation, and how to just have a React component without JavaScript. And you know, these are very good learning points, especially for the Jamstack. So this is why, you know, I also choose to, to create a course on Astro. Bryan Robinson 8:04 So you, you kind of name drop there, the islands architecture, what does that mean? Tamas Piros 8:09 So the island architecture is really, you know, you defining, it's almost like an advanced way to think about component based development, right. So in component based development, you will have a Navigation component, you have a component for for an image carousel, you have a header, a footer, all the components that basically make up your page, almost like Lego pieces. And it's Island architecture, you kind of take that to the next level. That is this is just my view of it, and my sort of explanation of it. And so you now control whether a, you know, image Caruso, which, generally speaking has a lot of JavaScript involved, probably, you know, it's close to around maybe testing, you know, event handlers for clicks. So, you know, control whether that component or that component, Demetri relative components should be loaded at, you know, at load time at build time, you know, at an idle time. And you can very much control this using gasher, which is really nice. So, you can say, you can just drop in components that are purely for layout purposes. And you can say, well, those do not require JavaScript, and then you just delay the loading of a component that has JavaScript because either is you're not visible on first load. So it's, you know, it's not above the fold content. And so your initial load will also be very, very fast, right? Because you're now almost deferring JavaScript and a component that requires a JavaScript to a later point in time you're not blocking the main thread. And you're just classic web performance. Routers from from there Bryan Robinson 9:44 every I feel like and that was that was kind of a setup question, right? Because I actually am super jazzed about islands architecture. I think it is. Like it's what I'm most excited about for 2022 Tamas Piros 9:55 Testing my knowledge then I feel like university. Bryan Robinson 9:59 No, I was just kind of like what I was like, let's, let's let the guest actually speak and do the do the description. But you know, this, like this idea that like, the differing again, it's like, it's the idea that we have these best practices that I think we've all known about for a long time, about making sure that things load as fast as possible, get on the page as fast as possible, and then do extra stuff. But I feel like it's the promise of the frameworks, right? It's, it's what we, what they said a decade ago, like when react was first coming out. But like, finally realized, and something a little bit bigger, like, oh, you know, React is, is just the view layer for little components on your site. But what happened over the course of that decade, was we saw react and similar frameworks take over the entire site. And now I mean, even with stuff like with NextJs, and Nuxt, and all that, like seeing, seeing it transition in a way that still ships HTML over the pipe, but then becomes interactive, I feel like islands architecture with with Astro I think there's, I think it's called Isles there's a view or a view, similar concept called isles and, and slinky with the Levante. I think that these kinds of projects are kind of the future of how we're gonna be doing stuff, at least that's, that's my gut feeling on it right now, having built like, two demos, right? Tamas Piros 11:23 Oh, that, you know, we're experts, we should put this in our CVs. I know, I think we are the, you know, the starting point of something incredible, you know, it's, as you said, you know, went from single page architectures to server side rendering to then, you know, mix and matching the two, and then, you know, server side plus hydration rehydration. And now we arrive to this, you know, Ireland architecture, first of all, we are in a time where everything gets developed really fast, and things move at a pace that I can't even, you know, comprehend. And we also in a in a state where we don't know what the next big thing is going to be, can only guess. And then, you know, we settle down or maybe say, you know, hey, use the island architecture is the next thing. And if we meet in a podcast a year from today, and we're like, oh, my coworkers so wrong. Or we would like yeah, we told you, it can go both ways. But you know, at this point of time, I really like the idea, and like, what Esther was trying to do and how they're trying to do it. But yeah, it will take time, you know, because not everyone is just going to build a blog or a, you know, like a steady website, because it's the almost like a de facto example for the Jamstack to be on the blog. I just wonder if there's, there's going to be more use cases for the likes of Astro. In terms of what's, you know, applications, we can develop, like, you know, what, if I want to do an E commerce site, what if I want to do, like, a social media site? Like, is that possible. But we'll see. Bryan Robinson 13:00 I also kind of wonder if that ends up being the true use case of Astro, right, I feel like, like at this point. And again, Astro is super, I don't even think they're technically a beta yet, I think they're still kind of kind of alpha level. I wonder if we'll still reach for bigger tools like a next or like a Nuxt. For bigger, more application like experiences. But when you've got, again, like those islands, right, those little bits of interactivity that you want on like a fairly static site, like, there's so many, like, there's 1000s, probably of marketing websites, they get launched every day, right? There's always a new business, a bit new business needs like a five page brochure site. Most of that should be HTML, right, most of that needs to be HTML shipped down to the browser. But little bits of interactivity make it such a more polished experience. And having those scattered throughout the page sounds exactly like like what you want for that. But like, you can do, you could probably do big applications and asteroids kind of wonder if that's, if that's the end use case or not having having built I built a demo, that's like three pages. And each page has like, one bit of JavaScript on each. And it feels application asks, so like, I almost as I was working through it, I was like, should I be in next? Should I be in something different? But in the end, it just worked out fairly well. But I do I do wonder, I do wonder if it's just a new tool in our tool bag, Tamas Piros 14:26 when I see value in having less choice is you know, just thinking about all these sort of companies that offer, you know, web development and web design services to, you know, to restaurants to as you said to you know, some sort of any sort of business. So in order for them to to get up and running and create a production ready website is now going to be super easy, right? Because they now have this tool. And they can also you know, if I go back to this idea about the components and how you can recreate reuse these components. Now imagine, if you own a business and you help restaurants, right, you could almost have a component written in React that does something very generic, maybe like, you know, displays the, the menu or the other drinks or allows you maybe embeds a map. And now you can just state a React component and put it into any astral project, you know, very easily. And so maybe that's that's the, you know, that's where the value is. And maybe it's not for large enterprises, but more for like, you know, smaller businesses trying to build websites for other smaller businesses Bryan Robinson 15:34 also really enjoyed the philosophy. They've got around the multiple frameworks, right, like view, spelt, react. Yeah, all of them are like, first class citizens and Astro. And, I mean, theoretically, you can have a component that's a view component react, put its component on one page, that feels like you probably don't want to do that just for like a performance standpoint, like no matter how much they sit that down. But like, if you had a React company, let's I worked in an agency as a PHP agency, and we had a lot of people who were good at React. And then we were having to pivot. We had some turnover, we had some new people come on, that had different strengths. It was a completely new, like learning experience, like our new lead Dev was a view dev as opposed to reactive that we had before, we could still have been using Astro. Like if that this had existed back in the day, we would have just swapped out a few of the components to render the HTML at that point. So even that front end architecture, it's really just how we render the HTML, which is, I think, pretty exciting. Tamas Piros 16:35 I think so I've been giving this some thought. And I would love to hear you know, if someone knows the answer to this, or if someone is, you know, actually involved in Astro and knows the answer to this. I love the fact that yes, I can have you know, react and view and swells in one project. My question is why, you know, it's not, it's great. But so here's the thing I remember many, many years ago, I wrote an article where I created a, an Angular components. And then angular had this for probably this, you have this feature whereby you can create, you can actually generate a web component based on an Angular component that you have. And then now that you have a web component, you can just use it as a web component. And I imported that into a view application. And it worked. And I wrote about this. I wrote a blog posts, I post into various pieces. And then the most common question comment I got was great. But why? Maybe so you create something in a language that you're familiar with. And then you can now put it into another project. Why do you learn but you know, what is the? Again, I love our show? And nothing, as far as I'm sure, you know, but what is the value that it adds that I can use multiple frameworks? I'm trying to figure this one out. Bryan Robinson 17:55 Yeah, I think I think that idea of being able to add into one project is probably it's a little bit a little bit of a weird thing, right? Like I think that's that's a very like one off every once in a while, you might need this sort of thing. I think the power of that is an adoption power. Right? So if I'm, if I'm a view Dev, I can use Astro from react, Astro. Tamas Piros 18:20 It doesn't matter what background I have, I'm going to end up having with a very sort of powerful slash performance static page. Yeah, I can I can see it because because I was thinking, you know, why would I have a React view swelled in one province clear, because I was thinking about that, like having everything in one project. And maybe you're right, it's have to think about just almost like silos? Maybe Maybe that's the answer. Bryan Robinson 18:45 I mean, that the upside of individual frameworks in one project might be that, like, there's a really great component, that's NPM installable, the React version is okay. But the view version is amazing and has all these additional features, I can now use the View version on a page in my Astro build, and keep all my other stuff the same. Now, again, like there's probably some performance concerns around that if you if in your rendering it on the front end, right, if you're doing browser or client side stuff for that. But if you just want it for the display purposes, or to generate HTML, I can use this view thing and write no code and just adopt it. But that's me who I want to write as little code as possible. So let me let me npm install something and go, Tamas Piros 19:27 No, I think, you know, developers, we like to reuse we like reusability. Bryan Robinson 19:33 So this has been Kevin's circuitous talk that I wasn't expecting, but has been awesome. But I do want to make sure we kind of focus on anything that you consider to be your your current jam and the Jamstack. We're talking about maybe that future jam of yours, right? Because you haven't even really, like use it. I wrote about it yet. But what are you really digging on right now? I think two years ago, we talked big about back when the Jamstack was still an acronym, right? The A and the Jamstack and API's and that sort of thing. But But what are you digging on right now? I Tamas Piros 20:04 API's? There's no, there's no change. You know, it's also because I work at a company that does, you know, you know, we work in inverted commas work with the API in the Jamstack. And actually, you know, last year I was part of the I don't know, if if you know, web Almanac, which is a, you know, this yearly have to call It's a yearly report by Google, written by, by community members. And so last year, I was authoring with a colleague of mine, the media extra two copies of the media chapter. So we kind of go through how media images and videos are being consumed on the web, and I just, you know, had the opportunity to review and read the draft for this year's media chapter. And every year, it's very clear that there's more media being consumed on the internet, video, so like a five or a 7% uptake. So this, like, it compared just bid last year, there's more demand for video. And then developers are actually, you know, delivering on that. And then you know, the same is true for images, you know, larger images, images ever, like if you, if you can tell me a website that has no image, then I just want to see that it's going to be probably a very, very old website, every single image website has images, right. And so what I what you know, my jam is to make people understand how important the visual web is, how important it is to to have visuals on the web, but more importantly, how to deliver these in the right way. Because, you know, the many image formats, you know, JPEG is still the most dominant image formats on the web, as concluded last year, and as completed this year in the report for web Omona. But there's Wi Fi, there's, you know, there's a VI F, they're much better ways to encode images, which will, just by doing that, it's going to give you a performance benefit. And now you've wrapped the Jamstack around this, which is all about static HTML and stuff that that's, you know, that's going to be the best website that you can deliver. So it's not just, you know, not just about, hey, that's, let's build everything's to statistical statically. But also, remember that you know, what you put in there in terms of the media sets, those are also going to be defining how performant your website is. And another example, and I'm just going to say this, because if someone listens, and if you use video, then just just notice, because it's, it has been a problem last year, it's still in the almanac report this year, the video element, great. It allows you to drop a video into any web site, you can specify the source element as a child to the video element. And you can specify multiple sources. And you can specify like an mp4, you can specify your web app, which is, you know, a more performance encoding for video. And the intention, you know, the intent behind this is amazing by developers, because they put an mp4 and a webcam, but they put it in this order. And the order matters because every single browser, most of the browser's are going to understand the mp4 file. And they're just going to play that they will never get to your optimized by them, which was your intention that if the browser's suppose that, and I want to play that, right, and there are some other interesting things, I think, if you just, you know, hide the video elements, that the browser will still download your video elements, right. So this is all these things that you know, people are not necessarily aware of. And because everyone talks about web performance, I think, you know, the majority of Jamstack projects are also about web performance. I just try to combine the two and make people understand that yes, Media Matters. It's there. And it's also the heaviest resource on the web today. It's not JavaScript. It's not fonts, it's not HTML. It's images and videos. Getting those right. Awesome, getting them wrong. It has a penalty Bryan Robinson 24:11 i We spent like 1010 plus minutes talking about about islands architecture, which is all about shipping less JavaScript. And yeah, JavaScript bloat is a problem. But when you've got giant PNG is large JPEGs Tamas Piros 24:25 75% is the amount of media that we ship on average. So that's the out of you know, all the JavaScript and HTML, CSS 75% is media assets, which is, you know, a massive proportion compared to just the JavaScript who don't want to ship. Bryan Robinson 24:42 Cool. So so the jam is still API's, but the API is hopefully making things more performant. And obviously, media is one of the biggest things to do. And I know, I've gotten the chance to not have to think about some of this because I mean, in fairness, I've used Cloudinary Right and so like At least with my static images, I just put was it like format equals auto. And I get you know, what B, Tamas Piros 25:06 you actually use one of our competitors. If you said, Well, you said, That's okay. Bryan Robinson 25:11 So yeah, I just make up some text sometimes that's fine. Tamas Piros 25:14 That's fine. That's fine. Yeah, so fo, so you basically, you know, you upload your assets to Cloudinary V also act as a CDs, we get, you know, you benefit from this global set of servers, which is one performance optimization by default, you then just add f on the scroll through into the URL. And what that does is, if you open that URL in Chrome, it will serve a web p, because that's the most optimal format for making this very simple, because they do analyze the image as well. And then if the analysis says, well, actually rendering this as a JPEG is thermal performance, we do the smaller size, we would do that. But then you take the same URL, you put it into Safari, which does not support Wi Fi, it's likely that you're going to get maybe a JPEG 2000, which is a more modern imaging coding compared to this, you know, at this point, ancient, you know, just standard JPEG. And then the benefit of that, and I think I, you know, two years ago, I said this is that, you don't need to worry about any of that, all you get is a URL, you put it into your project or use one of our SDKs. And then this is just going to work magically. So you don't need to manage the infrastructure. You don't need to worry about, you know, managing the CDN or anything. All of that is taken care of by by Cloudinary. Bryan Robinson 26:27 Awesome. So we are starting to butt up against the end of the of the runtime here. So I do want to make sure we talk about the most important question, which is, what's your musical jam right now? What are you What are you listening to every day? Tamas Piros 26:40 I think I said this two years ago, so very close to Christmas, right? So it's, I'm all for Christmas songs. I think I've been playing them for a couple of days now, you know, like Michael Palais, and Frank Sinatra and all the core classics, like the jingle bells and stuff. So I love them. And I also said J bobbing two years ago, and I'm still listening to Jay bow. He was, you know, a Colombian, reggaeton artist, and I still I still love what he does his music. So again, I'm sorry to say no changes. Bryan Robinson 27:11 Well, the upside is the two years ago, I learned about an entire new genre of music with with the photon and actually did research into that back then. So I appreciate that. And yeah, J Balvin. Was was awesome. I've, I've listened a few times in the in the past couple years. I'll take it. Nice. And, and yeah. So as usual, I want and and like, give you a chance. If there's anything you want promote, obviously, we talked about Jamstack training, if that's what you want to kind of throw out there again. Tamas Piros 27:36 Yeah, I'm not going to reiterate what I said, my training, you know, free training courses. And yeah, sponsors. I'm telling you, please, please come and see me. Bryan Robinson 27:46 And we'll have all the ways to contact Mosh in the in the show notes. So be sure to reach out. Well, thanks so much for taking the time to talk with us today. It's been an amazing conversation. And I hope you keep doing amazing things both with Jamstack training and Cloudinary. And everywhere that you're doing cool stuff. Well, thank Tamas Piros 28:00 you for having me. And let's not wait two years to do this again. Bryan Robinson 28:04 Exactly. Let's let's make it an annual Christmas time thing, right? Yeah, that would be nice. Yeah. All right. Well, thanks so much. Thank you. Thanks again to our guest, and thanks to everyone out there listening to each new episode. If you enjoy the podcast, be sure to leave a review rating, Star heart favorite, whatever it is, and your podcast app of choice. Until next time, keep doing amazing things on the web. And remember, keep things jammy Transcribed by https://otter.ai Intro/outtro music by bensound.com Support That's my JAMstack by contributing to their Tip Jar: https://tips.pinecast.com/jar/thats-my-jamstack

IN THIS EPISODE, WE COVER: [1:23] – Intro to Taylor [4:04] – The importance of grit [5:35] – Taylor's transition to sales [6:28] – Selling to high level decision makers early on [8:03] – Executing with the company's vision and values in mind [11:09] – The crucial traits when hiring SDRs [14:58] – Tactical advice on interviewing for your first sales role  [19:33] – The value in reaching out  MORE ON TAYLOR:Taylor Scotto helps stabalize global SDR organizations, grow enterprise outbound motions, and introduce the next level of process for pre-IPO companies.https://www.linkedin.com/in/taylorscottoMORE ON RAMPED: Check us out at www.rampedcareers.com Interested in becoming a Ramped Professional? Sign up here: https://rampedcareers.com/candidate-form/ Interested in becoming a Ramped Corporate Partner? Email us at sales@rampedcareers.com

Alex sits down with Steve Sewell, Co-Founder and CEO of Builder.io. In part 1 of the two part series, Steve helps me to understand how Builder.io is different from other no-code solutions. https://codingcat.dev/podcast/using-no-code-with-builder-io-part-1 Sponsors Builder.io Empower your entire team to visually create and optimize high-speed experiences on your sites and apps. Provide whole-team autonomy with a platform that is developer approved. 00:00 - Intro 01:05 - Steve Sewell intro 09:30 - Comparing no code solutions to Builder 14:42 - Builder demo 17:58 - Code example Next.js Simple - https://github.com/BuilderIO/builder/tree/main/examples/next-js-simple 25:50 - Is there a dev preview version? 35:25 - Is Builder.registerComponent hitting an API? 40:15 - Purrfect Picks 40:44 - https://cloudinary-transform-designer.netlify.app/ - A great Cloudinary example app. 42:58 - https://en.wikipedia.org/wiki/Dune_(2021_film - Dune is an awesome Sci-Fi movie. 44:15 - https://growth.design/ --- Send in a voice message: https://anchor.fm/purrfect-dev/message Support this podcast: https://anchor.fm/purrfect-dev/support

I'm going to talk today about the WebP image format. This format for your images is 25 to 34% smaller than comparable JPEG images and 26 % smaller than similar PNG images. Jpeg is what most of you probably know about. PNG is a little bit fancier, but those are the big kahunas. And I might add the file size is way smaller, but the image quality is identical. In other words, your pictures and graphics will look just as good, but they'll load way, way faster, making both your visitor and Google love you. Screw The Commute Podcast Show Notes Episode 527 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 04:14 Tom's introduction to WebP Image Format 07:38 Compatible with modern browsers 08:33 Using latest Wordpress versions for WebP 09:53 Wordpress plugins can handle WebP also 13:23 Sponsor message 14:35 Converting images to WebP Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Disabilities Page - https://imtcva.org/disabilities/ How to Use WebP Images on WordPress - https://kinsta.com/blog/webp/ ShortPixel - https://wordpress.org/plugins/shortpixel-image-optimiser/ Imagify - https://wordpress.org/plugins/imagify/ Optimole - https://wordpress.org/plugins/optimole-wp/ Cloudconvert - https://cloudconvert.com/ Cloudinary - https://cloudinary.com/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Engagement Techniques - https://screwthecommute.com/526/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

DevRel has evolved over the past few years and in this podcast we are talking to the groundbreaking thought leaders who are paving the way for people and organizations who want to follow DevRel best practices. To many people, Developer Relations is the community management for technical audiences, but for others it's a lot more. It's building relationships and fostering trust, it's collecting and relaying feedback to other teams or it's inspiring people to build tools to empower.In this episode we talk to Tessa Mero, Director of Developer Advocacy at Cloudinary. Tessa is driven by leading developer communities and mentoring others to success. Her forte is to develop and define DevRel strategy and goals, internally advocating DevRel value, and working with internal management for cross-collaboration of similar objectives that meet company objectives.You can find Tessa on her website and podcast here:https://devrel.co/about/https://www.youtube.com/watch?v=KrqfqyN2FTs

In this episode of Syntax, Scott and Wes are back with another edition of “Stump'd!” where they try to stump each other with interview questions. Sanity - Sponsor Sanity.io is a real-time headless CMS with a fully customizable Content Studio built in React. Get a Sanity powered site up and running in minutes at sanity.io/create. Get an awesome supercharged free developer plan on sanity.io/syntax. Sentry - Sponsor If you want to know what's happening with your code, track errors and monitor performance with Sentry. Sentry's Application Monitoring platform helps developers see performance issues, fix errors faster, and optimize their code health. Cut your time on error resolution from hours to minutes. It works with any language and integrates with dozens of other services. Syntax listeners new to Sentry can get two months for free by visiting Sentry.io and using the coupon code TASTYTREAT during sign up. Cloudinary - Sponsor Cloudinary is the best way to manage images and videos in the cloud. Edit and transform for any use case, from performance to personalization, using Cloudinary's APIs, SDKs, widgets, and integrations. Show Notes 06:05 - Which property allows you to control the shape or appearance of the marker of a list? 06:33 - What is a pseudo element? What is a pseudo class? 09:15 - What is the difference between block, inline and inline-block elements? 10:15 - What is a combinator selector? 11:12 - What is specificity? How do you calculate specificity? 14:37 - True or False — The translate() function can move the position of an element on the z-axis? 16:44 - What is the difference between “resetting” and “normalizing” CSS? 17:51 - How can you load CSS resources conditionally? 19:45 - Is there any reason you'd want to use translate() instead of absolute positioning, or vice-versa? 22:30 - When to use CSS grid vs flexbox? 25:12 - What are all eight @-rules in CSS? 28:01 - Which property is used to underline, overline, and strikethrough text? 29:52 - What is DOM reflow? 32:14 - How do you serve your pages for feature-constrained browsers? What techniques do you use? 34:00 - What is the property for controlling image-scroll? 36:23 - What are the three different types of CSS gradients? Links https://github.com/sudheerj/javascript-interview-questions https://github.com/learning-zone/css-interview-questions ××× SIIIIICK ××× PIIIICKS ××× Scott: https://height.app/ Wes: Anker Mini Car Charger Shameless Plugs Scott: Astro Course - Sign up for the year and save 25%! Wes: Advanced React Course - Use the coupon code ‘Syntax' for $10 off! Tweet us your tasty treats! Scott's Instagram LevelUpTutorials Instagram Wes' Instagram Wes' Twitter Wes' Facebook Scott's Twitter Make sure to include @SyntaxFM in your tweets

It's difficult enough to keep up with new web things, even when it's your job. How do Chris & Dave do it? Dave's blogging on spicy sections, Chris' Cloudinary issues are resolved, and there's some Apple problems to deal with.

In episode 76 of JAMstack Radio, Brian is joined by Tessa Mero of Cloudinary. They share stories from the developer advocate role, tips for scaling communities, and tactics for improving accessibility to online events.

(June 5, 2019)   Rick Viscomi and Colin Bendell (CTO Office at Cloudinary) discuss the state of images. Colin explains the basics like the conventional wisdom of choosing file formats, how to fine tune image quality, and serving responsive images. Rick and Colin also discuss some of the more advanced topics like the roles of human biology, automation, and security. For more info about everything discussed in this video, check out the original video→ https://goo.gle/3e22M2A