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The Joe Reis Show
Marketing to Developers During the AI Gold Rush w/ Prashant Sridharan

The Joe Reis Show

Play Episode Listen Later Feb 26, 2026 53:50


In this episode, I sit down with Prashant Sridharan, a 30-year veteran of developer marketing who has shaped go-to-market strategies for tech giants like Sun Microsystems, Microsoft, AWS, Facebook, and Twitter, and currently runs product marketing at Supabase. We dive deep into the origins of DevRel and how marketing to developers has evolved in an increasingly noisy, AI-saturated landscape.Topics covered:- Transitioning from massive tech companies to the fast-paced startup world - How to genuinely measure the success of Developer Relations without ruining communities - Using AI tools like Claude to accelerate mechanical marketing tasks while preserving authentic storytelling - The shift from traditional SEO to GEO (Generative Engine Optimization) for developer tools - The thrill of live, unscripted coding demos and stories from sharing the stage with Steve Ballmer - Prashant's upcoming fiction novel, The Midnight Coders Children, and the craft of writing Find more from Prashant at StrategicNerds.com and check out his non-fiction book, Picks and Shovels: https://amzn.to/4cJ2TRO

Scaling DevTools
Retool founder David Hsu: AI, future of DevTools & how Retool got their first customers

Scaling DevTools

Play Episode Listen Later Feb 20, 2026 49:43 Transcription Available


David Hsu is the founder of Retool, the low-code platform for building internal tools used by companies like Amazon, Airbnb, and the US Army. David recounts building Retool's first version in weeks with just three components, early outreach failures, shifting to "tomorrow's developers," and LLM use cases.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:  •  Retool  •  David's Linkedin

Latent Space: The AI Engineer Podcast — CodeGen, Agents, Computer Vision, Data Science, AI UX and all things Software 3.0
Bitter Lessons in Venture vs Growth: Anthropic vs OpenAI, Noam Shazeer, World Labs, Thinking Machines, Cursor, ASIC Economics — Martin Casado & Sarah Wang of a16z

Latent Space: The AI Engineer Podcast — CodeGen, Agents, Computer Vision, Data Science, AI UX and all things Software 3.0

Play Episode Listen Later Feb 19, 2026 55:18


Tickets for AIEi Miami and AIE Europe are live, with first wave speakers announced!From pioneering software-defined networking to backing many of the most aggressive AI model companies of this cycle, Martin Casado and Sarah Wang sit at the center of the capital, compute, and talent arms race reshaping the tech industry. As partners at a16z investing across infrastructure and growth, they've watched venture and growth blur, model labs turn dollars into capability at unprecedented speed, and startups raise nine-figure rounds before monetization.Martin and Sarah join us to unpack the new financing playbook for AI: why today's rounds are really compute contracts in disguise, how the “raise → train → ship → raise bigger” flywheel works, and whether foundation model companies can outspend the entire app ecosystem built on top of them. They also share what's underhyped (boring enterprise software), what's overheated (talent wars and compensation spirals), and the two radically different futures they see for AI's market structure.We discuss:* Martin's “two futures” fork: infinite fragmentation and new software categories vs. a small oligopoly of general models that consume everything above them* The capital flywheel: how model labs translate funding directly into capability gains, then into revenue growth measured in weeks, not years* Why venture and growth have merged: $100M–$1B hybrid rounds, strategic investors, compute negotiations, and complex deal structures* The AGI vs. product tension: allocating scarce GPUs between long-term research and near-term revenue flywheels* Whether frontier labs can out-raise and outspend the entire app ecosystem built on top of their APIs* Why today's talent wars ($10M+ comp packages, $B acqui-hires) are breaking early-stage founder math* Cursor as a case study: building up from the app layer while training down into your own models* Why “boring” enterprise software may be the most underinvested opportunity in the AI mania* Hardware and robotics: why the ChatGPT moment hasn't yet arrived for robots and what would need to change* World Labs and generative 3D: bringing the marginal cost of 3D scene creation down by orders of magnitude* Why public AI discourse is often wildly disconnected from boardroom reality and how founders should navigate the noiseShow Notes:* “Where Value Will Accrue in AI: Martin Casado & Sarah Wang” - a16z show* “Jack Altman & Martin Casado on the Future of Venture Capital”* World Labs—Martin Casado• LinkedIn: https://www.linkedin.com/in/martincasado/• X: https://x.com/martin_casadoSarah Wang• LinkedIn: https://www.linkedin.com/in/sarah-wang-59b96a7• X: https://x.com/sarahdingwanga16z• https://a16z.com/Timestamps00:00:00 – Intro: Live from a16z00:01:20 – The New AI Funding Model: Venture + Growth Collide00:03:19 – Circular Funding, Demand & “No Dark GPUs”00:05:24 – Infrastructure vs Apps: The Lines Blur00:06:24 – The Capital Flywheel: Raise → Train → Ship → Raise Bigger00:09:39 – Can Frontier Labs Outspend the Entire App Ecosystem?00:11:24 – Character AI & The AGI vs Product Dilemma00:14:39 – Talent Wars, $10M Engineers & Founder Anxiety00:17:33 – What's Underinvested? The Case for “Boring” Software00:19:29 – Robotics, Hardware & Why It's Hard to Win00:22:42 – Custom ASICs & The $1B Training Run Economics00:24:23 – American Dynamism, Geography & AI Power Centers00:26:48 – How AI Is Changing the Investor Workflow (Claude Cowork)00:29:12 – Two Futures of AI: Infinite Expansion or Oligopoly?00:32:48 – If You Can Raise More Than Your Ecosystem, You Win00:34:27 – Are All Tasks AGI-Complete? Coding as the Test Case00:38:55 – Cursor & The Power of the App Layer00:44:05 – World Labs, Spatial Intelligence & 3D Foundation Models00:47:20 – Thinking Machines, Founder Drama & Media Narratives00:52:30 – Where Long-Term Power Accrues in the AI StackTranscriptLatent.Space - Inside AI's $10B+ Capital Flywheel — Martin Casado & Sarah Wang of a16z[00:00:00] Welcome to Latent Space (Live from a16z) + Meet the Guests[00:00:00] Alessio: Hey everyone. Welcome to the Latent Space podcast, live from a 16 z. Uh, this is Alessio founder Kernel Lance, and I'm joined by Twix, editor of Latent Space.[00:00:08] swyx: Hey, hey, hey. Uh, and we're so glad to be on with you guys. Also a top AI podcast, uh, Martin Cado and Sarah Wang. Welcome, very[00:00:16] Martin Casado: happy to be here and welcome.[00:00:17] swyx: Yes, uh, we love this office. We love what you've done with the place. Uh, the new logo is everywhere now. It's, it's still getting, takes a while to get used to, but it reminds me of like sort of a callback to a more ambitious age, which I think is kind of[00:00:31] Martin Casado: definitely makes a statement.[00:00:33] swyx: Yeah.[00:00:34] Martin Casado: Not quite sure what that statement is, but it makes a statement.[00:00:37] swyx: Uh, Martin, I go back with you to Netlify.[00:00:40] Martin Casado: Yep.[00:00:40] swyx: Uh, and, uh, you know, you create a software defined networking and all, all that stuff people can read up on your background. Yep. Sarah, I'm newer to you. Uh, you, you sort of started working together on AI infrastructure stuff.[00:00:51] Sarah Wang: That's right. Yeah. Seven, seven years ago now.[00:00:53] Martin Casado: Best growth investor in the entire industry.[00:00:55] swyx: Oh, say[00:00:56] Martin Casado: more hands down there is, there is. [00:01:00] I mean, when it comes to AI companies, Sarah, I think has done the most kind of aggressive, um, investment thesis around AI models, right? So, worked for Nom Ja, Mira Ia, FEI Fey, and so just these frontier, kind of like large AI models.[00:01:15] I think, you know, Sarah's been the, the broadest investor. Is that fair?[00:01:20] Venture vs. Growth in the Frontier Model Era[00:01:20] Sarah Wang: No, I, well, I was gonna say, I think it's been a really interesting tag, tag team actually just ‘cause the, a lot of these big C deals, not only are they raising a lot of money, um, it's still a tech founder bet, which obviously is inherently early stage.[00:01:33] But the resources,[00:01:36] Martin Casado: so many, I[00:01:36] Sarah Wang: was gonna say the resources one, they just grow really quickly. But then two, the resources that they need day one are kind of growth scale. So I, the hybrid tag team that we have is. Quite effective, I think,[00:01:46] Martin Casado: what is growth these days? You know, you don't wake up if it's less than a billion or like, it's, it's actually, it's actually very like, like no, it's a very interesting time in investing because like, you know, take like the character around, right?[00:01:59] These tend to [00:02:00] be like pre monetization, but the dollars are large enough that you need to have a larger fund and the analysis. You know, because you've got lots of users. ‘cause this stuff has such high demand requires, you know, more of a number sophistication. And so most of these deals, whether it's US or other firms on these large model companies, are like this hybrid between venture growth.[00:02:18] Sarah Wang: Yeah. Total. And I think, you know, stuff like BD for example, you wouldn't usually need BD when you were seed stage trying to get market biz Devrel. Biz Devrel, exactly. Okay. But like now, sorry, I'm,[00:02:27] swyx: I'm not familiar. What, what, what does biz Devrel mean for a venture fund? Because I know what biz Devrel means for a company.[00:02:31] Sarah Wang: Yeah.[00:02:32] Compute Deals, Strategics, and the ‘Circular Funding' Question[00:02:32] Sarah Wang: You know, so a, a good example is, I mean, we talk about buying compute, but there's a huge negotiation involved there in terms of, okay, do you get equity for the compute? What, what sort of partner are you looking at? Is there a go-to market arm to that? Um, and these are just things on this scale, hundreds of millions, you know, maybe.[00:02:50] Six months into the inception of a company, you just wouldn't have to negotiate these deals before.[00:02:54] Martin Casado: Yeah. These large rounds are very complex now. Like in the past, if you did a series A [00:03:00] or a series B, like whatever, you're writing a 20 to a $60 million check and you call it a day. Now you normally have financial investors and strategic investors, and then the strategic portion always still goes with like these kind of large compute contracts, which can take months to do.[00:03:13] And so it's, it's very different ties. I've been doing this for 10 years. It's the, I've never seen anything like this.[00:03:19] swyx: Yeah. Do you have worries about the circular funding from so disease strategics?[00:03:24] Martin Casado: I mean, listen, as long as the demand is there, like the demand is there. Like the problem with the internet is the demand wasn't there.[00:03:29] swyx: Exactly. All right. This, this is like the, the whole pyramid scheme bubble thing, where like, as long as you mark to market on like the notional value of like, these deals, fine, but like once it starts to chip away, it really Well[00:03:41] Martin Casado: no, like as, as, as, as long as there's demand. I mean, you know, this, this is like a lot of these sound bites have already become kind of cliches, but they're worth saying it.[00:03:47] Right? Like during the internet days, like we were. Um, raising money to put fiber in the ground that wasn't used. And that's a problem, right? Because now you actually have a supply overhang.[00:03:58] swyx: Mm-hmm.[00:03:59] Martin Casado: And even in the, [00:04:00] the time of the, the internet, like the supply and, and bandwidth overhang, even as massive as it was in, as massive as the crash was only lasted about four years.[00:04:09] But we don't have a supply overhang. Like there's no dark GPUs, right? I mean, and so, you know, circular or not, I mean, you know, if, if someone invests in a company that, um. You know, they'll actually use the GPUs. And on the other side of it is the, is the ask for customer. So I I, I think it's a different time.[00:04:25] Sarah Wang: I think the other piece, maybe just to add onto this, and I'm gonna quote Martine in front of him, but this is probably also a unique time in that. For the first time, you can actually trace dollars to outcomes. Yeah, right. Provided that scaling laws are, are holding, um, and capabilities are actually moving forward.[00:04:40] Because if you can put translate dollars into capabilities, uh, a capability improvement, there's demand there to martine's point. But if that somehow breaks, you know, obviously that's an important assumption in this whole thing to make it work. But you know, instead of investing dollars into sales and marketing, you're, you're investing into r and d to get to the capability, um, you know, increase.[00:04:59] And [00:05:00] that's sort of been the demand driver because. Once there's an unlock there, people are willing to pay for it.[00:05:05] Alessio: Yeah.[00:05:06] Blurring Lines: Models as Infra + Apps, and the New Fundraising Flywheel[00:05:06] Alessio: Is there any difference in how you built the portfolio now that some of your growth companies are, like the infrastructure of the early stage companies, like, you know, OpenAI is now the same size as some of the cloud providers were early on.[00:05:16] Like what does that look like? Like how much information can you feed off each other between the, the two?[00:05:24] Martin Casado: There's so many lines that are being crossed right now, or blurred. Right. So we already talked about venture and growth. Another one that's being blurred is between infrastructure and apps, right? So like what is a model company?[00:05:35] Mm-hmm. Like, it's clearly infrastructure, right? Because it's like, you know, it's doing kind of core r and d. It's a horizontal platform, but it's also an app because it's um, uh, touches the users directly. And then of course. You know, the, the, the growth of these is just so high. And so I actually think you're just starting to see a, a, a new financing strategy emerge and, you know, we've had to adapt as a result of that.[00:05:59] And [00:06:00] so there's been a lot of changes. Um, you're right that these companies become platform companies very quickly. You've got ecosystem build out. So none of this is necessarily new, but the timescales of which it's happened is pretty phenomenal. And the way we'd normally cut lines before is blurred a little bit, but.[00:06:16] But that, that, that said, I mean, a lot of it also just does feel like things that we've seen in the past, like cloud build out the internet build out as well.[00:06:24] Sarah Wang: Yeah. Um, yeah, I think it's interesting, uh, I don't know if you guys would agree with this, but it feels like the emerging strategy is, and this builds off of your other question, um.[00:06:33] You raise money for compute, you pour that or you, you pour the money into compute, you get some sort of breakthrough. You funnel the breakthrough into your vertically integrated application. That could be chat GBT, that could be cloud code, you know, whatever it is. You massively gain share and get users.[00:06:49] Maybe you're even subsidizing at that point. Um, depending on your strategy. You raise money at the peak momentum and then you repeat, rinse and repeat. Um, and so. And that wasn't [00:07:00] true even two years ago, I think. Mm-hmm. And so it's sort of to your, just tying it to fundraising strategy, right? There's a, and hiring strategy.[00:07:07] All of these are tied, I think the lines are blurring even more today where everyone is, and they, but of course these companies all have API businesses and so they're these, these frenemy lines that are getting blurred in that a lot of, I mean, they have billions of dollars of API revenue, right? And so there are customers there.[00:07:23] But they're competing on the app layer.[00:07:24] Martin Casado: Yeah. So this is a really, really important point. So I, I would say for sure, venture and growth, that line is blurry app and infrastructure. That line is blurry. Um, but I don't think that that changes our practice so much. But like where the very open questions are like, does this layer in the same way.[00:07:43] Compute traditionally has like during the cloud is like, you know, like whatever, somebody wins one layer, but then another whole set of companies wins another layer. But that might not, might not be the case here. It may be the case that you actually can't verticalize on the token string. Like you can't build an app like it, it necessarily goes down just because there are no [00:08:00] abstractions.[00:08:00] So those are kinda the bigger existential questions we ask. Another thing that is very different this time than in the history of computer sciences is. In the past, if you raised money, then you basically had to wait for engineering to catch up. Which famously doesn't scale like the mythical mammoth. It take a very long time.[00:08:18] But like that's not the case here. Like a model company can raise money and drop a model in a, in a year, and it's better, right? And, and it does it with a team of 20 people or 10 people. So this type of like money entering a company and then producing something that has demand and growth right away and using that to raise more money is a very different capital flywheel than we've ever seen before.[00:08:39] And I think everybody's trying to understand what the consequences are. So I think it's less about like. Big companies and growth and this, and more about these more systemic questions that we actually don't have answers to.[00:08:49] Alessio: Yeah, like at Kernel Labs, one of our ideas is like if you had unlimited money to spend productively to turn tokens into products, like the whole early stage [00:09:00] market is very different because today you're investing X amount of capital to win a deal because of price structure and whatnot, and you're kind of pot committing.[00:09:07] Yeah. To a certain strategy for a certain amount of time. Yeah. But if you could like iteratively spin out companies and products and just throw, I, I wanna spend a million dollar of inference today and get a product out tomorrow.[00:09:18] swyx: Yeah.[00:09:19] Alessio: Like, we should get to the point where like the friction of like token to product is so low that you can do this and then you can change the Right, the early stage venture model to be much more iterative.[00:09:30] And then every round is like either 100 k of inference or like a hundred million from a 16 Z. There's no, there's no like $8 million C round anymore. Right.[00:09:38] When Frontier Labs Outspend the Entire App Ecosystem[00:09:38] Martin Casado: But, but, but, but there's a, there's a, the, an industry structural question that we don't know the answer to, which involves the frontier models, which is, let's take.[00:09:48] Anthropic it. Let's say Anthropic has a state-of-the-art model that has some large percentage of market share. And let's say that, uh, uh, uh, you know, uh, a company's building smaller models [00:10:00] that, you know, use the bigger model in the background, open 4.5, but they add value on top of that. Now, if Anthropic can raise three times more.[00:10:10] Every subsequent round, they probably can raise more money than the entire app ecosystem that's built on top of it. And if that's the case, they can expand beyond everything built on top of it. It's like imagine like a star that's just kind of expanding, so there could be a systemic. There could be a, a systemic situation where the soda models can raise so much money that they can out pay anybody that bills on top of ‘em, which would be something I don't think we've ever seen before just because we were so bottlenecked in engineering, and this is a very open question.[00:10:41] swyx: Yeah. It's, it is almost like bitter lesson applied to the startup industry.[00:10:45] Martin Casado: Yeah, a hundred percent. It literally becomes an issue of like raise capital, turn that directly into growth. Use that to raise three times more. Exactly. And if you can keep doing that, you literally can outspend any company that's built the, not any company.[00:10:57] You can outspend the aggregate of companies on top of [00:11:00] you and therefore you'll necessarily take their share, which is crazy.[00:11:02] swyx: Would you say that kind of happens in character? Is that the, the sort of postmortem on. What happened?[00:11:10] Sarah Wang: Um,[00:11:10] Martin Casado: no.[00:11:12] Sarah Wang: Yeah, because I think so,[00:11:13] swyx: I mean the actual postmortem is, he wanted to go back to Google.[00:11:15] Exactly. But like[00:11:18] Martin Casado: that's another difference that[00:11:19] Sarah Wang: you said[00:11:21] Martin Casado: it. We should talk, we should actually talk about that.[00:11:22] swyx: Yeah,[00:11:22] Sarah Wang: that's[00:11:23] swyx: Go for it. Take it. Take,[00:11:23] Sarah Wang: yeah.[00:11:24] Character.AI, Founder Goals (AGI vs Product), and GPU Allocation Tradeoffs[00:11:24] Sarah Wang: I was gonna say, I think, um. The, the, the character thing raises actually a different issue, which actually the Frontier Labs will face as well. So we'll see how they handle it.[00:11:34] But, um, so we invest in character in January, 2023, which feels like eons ago, I mean, three years ago. Feels like lifetimes ago. But, um, and then they, uh, did the IP licensing deal with Google in August, 2020. Uh, four. And so, um, you know, at the time, no, you know, he's talked publicly about this, right? He wanted to Google wouldn't let him put out products in the world.[00:11:56] That's obviously changed drastically. But, um, he went to go do [00:12:00] that. Um, but he had a product attached. The goal was, I mean, it's Nome Shair, he wanted to get to a GI. That was always his personal goal. But, you know, I think through collecting data, right, and this sort of very human use case, that the character product.[00:12:13] Originally was and still is, um, was one of the vehicles to do that. Um, I think the real reason that, you know. I if you think about the, the stress that any company feels before, um, you ultimately going one way or the other is sort of this a GI versus product. Um, and I think a lot of the big, I think, you know, opening eyes, feeling that, um, anthropic if they haven't started, you know, felt it, certainly given the success of their products, they may start to feel that soon.[00:12:39] And the real. I think there's real trade-offs, right? It's like how many, when you think about GPUs, that's a limited resource. Where do you allocate the GPUs? Is it toward the product? Is it toward new re research? Right? Is it, or long-term research, is it toward, um, n you know, near to midterm research? And so, um, in a case where you're resource constrained, um, [00:13:00] of course there's this fundraising game you can play, right?[00:13:01] But the fund, the market was very different back in 2023 too. Um. I think the best researchers in the world have this dilemma of, okay, I wanna go all in on a GI, but it's the product usage revenue flywheel that keeps the revenue in the house to power all the GPUs to get to a GI. And so it does make, um, you know, I think it sets up an interesting dilemma for any startup that has trouble raising up until that level, right?[00:13:27] And certainly if you don't have that progress, you can't continue this fly, you know, fundraising flywheel.[00:13:32] Martin Casado: I would say that because, ‘cause we're keeping track of all of the things that are different, right? Like, you know, venture growth and uh, app infra and one of the ones is definitely the personalities of the founders.[00:13:45] It's just very different this time I've been. Been doing this for a decade and I've been doing startups for 20 years. And so, um, I mean a lot of people start this to do a GI and we've never had like a unified North star that I recall in the same [00:14:00] way. Like people built companies to start companies in the past.[00:14:02] Like that was what it was. Like I would create an internet company, I would create infrastructure company, like it's kind of more engineering builders and this is kind of a different. You know, mentality. And some companies have harnessed that incredibly well because their direction is so obviously on the path to what somebody would consider a GI, but others have not.[00:14:20] And so like there is always this tension with personnel. And so I think we're seeing more kind of founder movement.[00:14:27] Sarah Wang: Yeah.[00:14:27] Martin Casado: You know, as a fraction of founders than we've ever seen. I mean, maybe since like, I don't know the time of like Shockly and the trade DUR aid or something like that. Way back in the beginning of the industry, I, it's a very, very.[00:14:38] Unusual time of personnel.[00:14:39] Sarah Wang: Totally.[00:14:40] Talent Wars, Mega-Comp, and the Rise of Acquihire M&A[00:14:40] Sarah Wang: And it, I think it's exacerbated by the fact that talent wars, I mean, every industry has talent wars, but not at this magnitude, right? No. Yeah. Very rarely can you see someone get poached for $5 billion. That's hard to compete with. And then secondly, if you're a founder in ai, you could fart and it would be on the front page of, you know, the information these days.[00:14:59] And so there's [00:15:00] sort of this fishbowl effect that I think adds to the deep anxiety that, that these AI founders are feeling.[00:15:06] Martin Casado: Hmm.[00:15:06] swyx: Uh, yes. I mean, just on, uh, briefly comment on the founder, uh, the sort of. Talent wars thing. I feel like 2025 was just like a blip. Like I, I don't know if we'll see that again.[00:15:17] ‘cause meta built the team. Like, I don't know if, I think, I think they're kind of done and like, who's gonna pay more than meta? I, I don't know.[00:15:23] Martin Casado: I, I agree. So it feels so, it feel, it feels this way to me too. It's like, it is like, basically Zuckerberg kind of came out swinging and then now he's kind of back to building.[00:15:30] Yeah,[00:15:31] swyx: yeah. You know, you gotta like pay up to like assemble team to rush the job, whatever. But then now, now you like you, you made your choices and now they got a ship.[00:15:38] Martin Casado: I mean, the, the o other side of that is like, you know, like we're, we're actually in the job hiring market. We've got 600 people here. I hire all the time.[00:15:44] I've got three open recs if anybody's interested, that's listening to this for investor. Yeah, on, on the team, like on the investing side of the team, like, and, um, a lot of the people we talk to have acting, you know, active, um, offers for 10 million a year or something like that. And like, you know, and we pay really, [00:16:00] really well.[00:16:00] And just to see what's out on the market is really, is really remarkable. And so I would just say it's actually, so you're right, like the really flashy one, like I will get someone for, you know, a billion dollars, but like the inflated, um, uh, trickles down. Yeah, it is still very active today. I mean,[00:16:18] Sarah Wang: yeah, you could be an L five and get an offer in the tens of millions.[00:16:22] Okay. Yeah. Easily. Yeah. It's so I think you're right that it felt like a blip. I hope you're right. Um, but I think it's been, the steady state is now, I think got pulled up. Yeah. Yeah. I'll pull up for[00:16:31] Martin Casado: sure. Yeah.[00:16:32] Alessio: Yeah. And I think that's breaking the early stage founder math too. I think before a lot of people would be like, well, maybe I should just go be a founder instead of like getting paid.[00:16:39] Yeah. 800 KA million at Google. But if I'm getting paid. Five, 6 million. That's different but[00:16:45] Martin Casado: on. But on the other hand, there's more strategic money than we've ever seen historically, right? Mm-hmm. And so, yep. The economics, the, the, the, the calculus on the economics is very different in a number of ways. And, uh, it's crazy.[00:16:58] It's cra it's causing like a, [00:17:00] a, a, a ton of change in confusion in the market. Some very positive, sub negative, like, so for example, the other side of the, um. The co-founder, like, um, acquisition, you know, mark Zuckerberg poaching someone for a lot of money is like, we were actually seeing historic amount of m and a for basically acquihires, right?[00:17:20] That you like, you know, really good outcomes from a venture perspective that are effective acquihires, right? So I would say it's probably net positive from the investment standpoint, even though it seems from the headlines to be very disruptive in a negative way.[00:17:33] Alessio: Yeah.[00:17:33] What's Underfunded: Boring Software, Robotics Skepticism, and Custom Silicon Economics[00:17:33] Alessio: Um, let's talk maybe about what's not being invested in, like maybe some interesting ideas that you would see more people build or it, it seems in a way, you know, as ycs getting more popular, it's like access getting more popular.[00:17:47] There's a startup school path that a lot of founders take and they know what's hot in the VC circles and they know what gets funded. Uh, and there's maybe not as much risk appetite for. Things outside of that. Um, I'm curious if you feel [00:18:00] like that's true and what are maybe, uh, some of the areas, uh, that you think are under discussed?[00:18:06] Martin Casado: I mean, I actually think that we've taken our eye off the ball in a lot of like, just traditional, you know, software companies. Um, so like, I mean. You know, I think right now there's almost a barbell, like you're like the hot thing on X, you're deep tech.[00:18:21] swyx: Mm-hmm.[00:18:22] Martin Casado: Right. But I, you know, I feel like there's just kind of a long, you know, list of like good.[00:18:28] Good companies that will be around for a long time in very large markets. Say you're building a database, you know, say you're building, um, you know, kind of monitoring or logging or tooling or whatever. There's some good companies out there right now, but like, they have a really hard time getting, um, the attention of investors.[00:18:43] And it's almost become a meme, right? Which is like, if you're not basically growing from zero to a hundred in a year, you're not interesting, which is just, is the silliest thing to say. I mean, think of yourself as like an introvert person, like, like your personal money, right? Mm-hmm. So. Your personal money, will you put it in the stock market at 7% or you put it in this company growing five x in a very large [00:19:00] market?[00:19:00] Of course you can put it in the company five x. So it's just like we say these stupid things, like if you're not going from zero to a hundred, but like those, like who knows what the margins of those are mean. Clearly these are good investments. True for anybody, right? True. Like our LPs want whatever.[00:19:12] Three x net over, you know, the life cycle of a fund, right? So a, a company in a big market growing five X is a great investment. We'd, everybody would be happy with these returns, but we've got this kind of mania on these, these strong growths. And so I would say that that's probably the most underinvested sector.[00:19:28] Right now.[00:19:29] swyx: Boring software, boring enterprise software.[00:19:31] Martin Casado: Traditional. Really good company.[00:19:33] swyx: No, no AI here.[00:19:34] Martin Casado: No. Like boring. Well, well, the AI of course is pulling them into use cases. Yeah, but that's not what they're, they're not on the token path, right? Yeah. Let's just say that like they're software, but they're not on the token path.[00:19:41] Like these are like they're great investments from any definition except for like random VC on Twitter saying VC on x, saying like, it's not growing fast enough. What do you[00:19:52] Sarah Wang: think? Yeah, maybe I'll answer a slightly different. Question, but adjacent to what you asked, um, which is maybe an area that we're not, uh, investing [00:20:00] right now that I think is a question and we're spending a lot of time in regardless of whether we pull the trigger or not.[00:20:05] Um, and it would probably be on the hardware side, actually. Robotics, right? And the robotics side. Robotics. Right. Which is, it's, I don't wanna say that it's not getting funding ‘cause it's clearly, uh, it's, it's sort of non-consensus to almost not invest in robotics at this point. But, um, we spent a lot of time in that space and I think for us, we just haven't seen the chat GPT moment.[00:20:22] Happen on the hardware side. Um, and the funding going into it feels like it's already. Taking that for granted.[00:20:30] Martin Casado: Yeah. Yeah. But we also went through the drone, you know, um, there's a zip line right, right out there. What's that? Oh yeah, there's a zip line. Yeah. What the drone, what the av And like one of the takeaways is when it comes to hardware, um, most companies will end up verticalizing.[00:20:46] Like if you're. If you're investing in a robot company for an A for agriculture, you're investing in an ag company. ‘cause that's the competition and that's surprising. And that's supply chain. And if you're doing it for mining, that's mining. And so the ad team does a lot of that type of stuff ‘cause they actually set up to [00:21:00] diligence that type of work.[00:21:01] But for like horizontal technology investing, there's very little when it comes to robots just because it's so fit for, for purpose. And so we kinda like to look at software. Solutions or horizontal solutions like applied intuition. Clearly from the AV wave deep map, clearly from the AV wave, I would say scale AI was actually a horizontal one for That's fair, you know, for robotics early on.[00:21:23] And so that sort of thing we're very, very interested. But the actual like robot interacting with the world is probably better for different team. Agree.[00:21:30] Alessio: Yeah, I'm curious who these teams are supposed to be that invest in them. I feel like everybody's like, yeah, robotics, it's important and like people should invest in it.[00:21:38] But then when you look at like the numbers, like the capital requirements early on versus like the moment of, okay, this is actually gonna work. Let's keep investing. That seems really hard to predict in a way that is not,[00:21:49] Martin Casado: I think co, CO two, kla, gc, I mean these are all invested in in Harvard companies. He just, you know, and [00:22:00] listen, I mean, it could work this time for sure.[00:22:01] Right? I mean if Elon's doing it, he's like, right. Just, just the fact that Elon's doing it means that there's gonna be a lot of capital and a lot of attempts for a long period of time. So that alone maybe suggests that we should just be investing in robotics just ‘cause you have this North star who's Elon with a humanoid and that's gonna like basically willing into being an industry.[00:22:17] Um, but we've just historically found like. We're a huge believer that this is gonna happen. We just don't feel like we're in a good position to diligence these things. ‘cause again, robotics companies tend to be vertical. You really have to understand the market they're being sold into. Like that's like that competitive equilibrium with a human being is what's important.[00:22:34] It's not like the core tech and like we're kind of more horizontal core tech type investors. And this is Sarah and I. Yeah, the ad team is different. They can actually do these types of things.[00:22:42] swyx: Uh, just to clarify, AD stands for[00:22:44] Martin Casado: American Dynamism.[00:22:45] swyx: Alright. Okay. Yeah, yeah, yeah. Uh, I actually, I do have a related question that, first of all, I wanna acknowledge also just on the, on the chip side.[00:22:51] Yeah. I, I recall a podcast that where you were on, i, I, I think it was the a CC podcast, uh, about two or three years ago where you, where you suddenly said [00:23:00] something, which really stuck in my head about how at some point, at some point kind of scale it makes sense to. Build a custom aic Yes. For per run.[00:23:07] Martin Casado: Yes.[00:23:07] It's crazy. Yeah.[00:23:09] swyx: We're here and I think you, you estimated 500 billion, uh, something.[00:23:12] Martin Casado: No, no, no. A billion, a billion dollar training run of $1 billion training run. It makes sense to actually do a custom meic if you can do it in time. The question now is timelines. Yeah, but not money because just, just, just rough math.[00:23:22] If it's a billion dollar training. Then the inference for that model has to be over a billion, otherwise it won't be solvent. So let's assume it's, if you could save 20%, which you could save much more than that with an ASIC 20%, that's $200 million. You can tape out a chip for $200 million. Right? So now you can literally like justify economically, not timeline wise.[00:23:41] That's a different issue. An ASIC per model, which[00:23:44] swyx: is because that, that's how much we leave on the table every single time. We, we, we do like generic Nvidia.[00:23:48] Martin Casado: Exactly. Exactly. No, it, it is actually much more than that. You could probably get, you know, a factor of two, which would be 500 million.[00:23:54] swyx: Typical MFU would be like 50.[00:23:55] Yeah, yeah. And that's good.[00:23:57] Martin Casado: Exactly. Yeah. Hundred[00:23:57] swyx: percent. Um, so, so, yeah, and I mean, and I [00:24:00] just wanna acknowledge like, here we are in, in, in 2025 and opening eyes confirming like Broadcom and all the other like custom silicon deals, which is incredible. I, I think that, uh, you know, speaking about ad there's, there's a really like interesting tie in that obviously you guys are hit on, which is like these sort, this sort of like America first movement or like sort of re industrialized here.[00:24:17] Yeah. Uh, move TSMC here, if that's possible. Um, how much overlap is there from ad[00:24:23] Martin Casado: Yeah.[00:24:23] swyx: To, I guess, growth and, uh, investing in particularly like, you know, US AI companies that are strongly bounded by their compute.[00:24:32] Martin Casado: Yeah. Yeah. So I mean, I, I would view, I would view AD as more as a market segmentation than like a mission, right?[00:24:37] So the market segmentation is, it has kind of regulatory compliance issues or government, you know, sale or it deals with like hardware. I mean, they're just set up to, to, to, to, to. To diligence those types of companies. So it's a more of a market segmentation thing. I would say the entire firm. You know, which has been since it is been intercepted, you know, has geographical biases, right?[00:24:58] I mean, for the longest time we're like, you [00:25:00] know, bay Area is gonna be like, great, where the majority of the dollars go. Yeah. And, and listen, there, there's actually a lot of compounding effects for having a geographic bias. Right. You know, everybody's in the same place. You've got an ecosystem, you're there, you've got presence, you've got a network.[00:25:12] Um, and, uh, I mean, I would say the Bay area's very much back. You know, like I, I remember during pre COVID, like it was like almost Crypto had kind of. Pulled startups away. Miami from the Bay Area. Miami, yeah. Yeah. New York was, you know, because it's so close to finance, came up like Los Angeles had a moment ‘cause it was so close to consumer, but now it's kind of come back here.[00:25:29] And so I would say, you know, we tend to be very Bay area focused historically, even though of course we've asked all over the world. And then I would say like, if you take the ring out, you know, one more, it's gonna be the US of course, because we know it very well. And then one more is gonna be getting us and its allies and Yeah.[00:25:44] And it goes from there.[00:25:45] Sarah Wang: Yeah,[00:25:45] Martin Casado: sorry.[00:25:46] Sarah Wang: No, no. I agree. I think from a, but I think from the intern that that's sort of like where the companies are headquartered. Maybe your questions on supply chain and customer base. Uh, I, I would say our customers are, are, our companies are fairly international from that perspective.[00:25:59] Like they're selling [00:26:00] globally, right? They have global supply chains in some cases.[00:26:03] Martin Casado: I would say also the stickiness is very different.[00:26:05] Sarah Wang: Yeah.[00:26:05] Martin Casado: Historically between venture and growth, like there's so much company building in venture, so much so like hiring the next PM. Introducing the customer, like all of that stuff.[00:26:15] Like of course we're just gonna be stronger where we have our network and we've been doing business for 20 years. I've been in the Bay Area for 25 years, so clearly I'm just more effective here than I would be somewhere else. Um, where I think, I think for some of the later stage rounds, the companies don't need that much help.[00:26:30] They're already kind of pretty mature historically, so like they can kind of be everywhere. So there's kind of less of that stickiness. This is different in the AI time. I mean, Sarah is now the, uh, chief of staff of like half the AI companies in, uh, in the Bay Area right now. She's like, ops Ninja Biz, Devrel, BizOps.[00:26:48] swyx: Are, are you, are you finding much AI automation in your work? Like what, what is your stack.[00:26:53] Sarah Wang: Oh my, in my personal stack.[00:26:54] swyx: I mean, because like, uh, by the way, it's the, the, the reason for this is it is triggering, uh, yeah. We, like, I'm hiring [00:27:00] ops, ops people. Um, a lot of ponders I know are also hiring ops people and I'm just, you know, it's opportunity Since you're, you're also like basically helping out with ops with a lot of companies.[00:27:09] What are people doing these days? Because it's still very manual as far as I can tell.[00:27:13] Sarah Wang: Hmm. Yeah. I think the things that we help with are pretty network based, um, in that. It's sort of like, Hey, how do do I shortcut this process? Well, let's connect you to the right person. So there's not quite an AI workflow for that.[00:27:26] I will say as a growth investor, Claude Cowork is pretty interesting. Yeah. Like for the first time, you can actually get one shot data analysis. Right. Which, you know, if you're gonna do a customer database, analyze a cohort retention, right? That's just stuff that you had to do by hand before. And our team, the other, it was like midnight and the three of us were playing with Claude Cowork.[00:27:47] We gave it a raw file. Boom. Perfectly accurate. We checked the numbers. It was amazing. That was my like, aha moment. That sounds so boring. But you know, that's, that's the kind of thing that a growth investor is like, [00:28:00] you know, slaving away on late at night. Um, done in a few seconds.[00:28:03] swyx: Yeah. You gotta wonder what the whole, like, philanthropic labs, which is like their new sort of products studio.[00:28:10] Yeah. What would that be worth as an independent, uh, startup? You know, like a[00:28:14] Martin Casado: lot.[00:28:14] Sarah Wang: Yeah, true.[00:28:16] swyx: Yeah. You[00:28:16] Martin Casado: gotta hand it to them. They've been executing incredibly well.[00:28:19] swyx: Yeah. I, I mean, to me, like, you know, philanthropic, like building on cloud code, I think, uh, it makes sense to me the, the real. Um, pedal to the metal, whatever the, the, the phrase is, is when they start coming after consumer with, uh, against OpenAI and like that is like red alert at Open ai.[00:28:35] Oh, I[00:28:35] Martin Casado: think they've been pretty clear. They're enterprise focused.[00:28:37] swyx: They have been, but like they've been free. Here's[00:28:40] Martin Casado: care publicly,[00:28:40] swyx: it's enterprise focused. It's coding. Right. Yeah.[00:28:43] AI Labs vs Startups: Disruption, Undercutting & the Innovator's Dilemma[00:28:43] swyx: And then, and, but here's cloud, cloud, cowork, and, and here's like, well, we, uh, they, apparently they're running Instagram ads for Claudia.[00:28:50] I, on, you know, for, for people on, I get them all the time. Right. And so, like,[00:28:54] Martin Casado: uh,[00:28:54] swyx: it, it's kind of like this, the disruption thing of, uh, you know. Mo Open has been doing, [00:29:00] consumer been doing the, just pursuing general intelligence in every mo modality, and here's a topic that only focus on this thing, but now they're sort of undercutting and doing the whole innovator's dilemma thing on like everything else.[00:29:11] Martin Casado: It's very[00:29:11] swyx: interesting.[00:29:12] Martin Casado: Yeah, I mean there's, there's a very open que so for me there's like, do you know that meme where there's like the guy in the path and there's like a path this way? There's a path this way. Like one which way Western man. Yeah. Yeah.[00:29:23] Two Futures for AI: Infinite Market vs AGI Oligopoly[00:29:23] Martin Casado: And for me, like, like all the entire industry kind of like hinges on like two potential futures.[00:29:29] So in, in one potential future, um, the market is infinitely large. There's perverse economies of scale. ‘cause as soon as you put a model out there, like it kind of sublimates and all the other models catch up and like, it's just like software's being rewritten and fractured all over the place and there's tons of upside and it just grows.[00:29:48] And then there's another path which is like, well. Maybe these models actually generalize really well, and all you have to do is train them with three times more money. That's all you have to [00:30:00] do, and it'll just consume everything beyond it. And if that's the case, like you end up with basically an oligopoly for everything, like, you know mm-hmm.[00:30:06] Because they're perfectly general and like, so this would be like the, the a GI path would be like, these are perfectly general. They can do everything. And this one is like, this is actually normal software. The universe is complicated. You've got, and nobody knows the answer.[00:30:18] The Economics Reality Check: Gross Margins, Training Costs & Borrowing Against the Future[00:30:18] Martin Casado: My belief is if you actually look at the numbers of these companies, so generally if you look at the numbers of these companies, if you look at like the amount they're making and how much they, they spent training the last model, they're gross margin positive.[00:30:30] You're like, oh, that's really working. But if you look at like. The current training that they're doing for the next model, their gross margin negative. So part of me thinks that a lot of ‘em are kind of borrowing against the future and that's gonna have to slow down. It's gonna catch up to them at some point in time, but we don't really know.[00:30:47] Sarah Wang: Yeah.[00:30:47] Martin Casado: Does that make sense? Like, I mean, it could be, it could be the case that the only reason this is working is ‘cause they can raise that next round and they can train that next model. ‘cause these models have such a short. Life. And so at some point in time, like, you know, they won't be able to [00:31:00] raise that next round for the next model and then things will kind of converge and fragment again.[00:31:03] But right now it's not.[00:31:04] Sarah Wang: Totally. I think the other, by the way, just, um, a meta point. I think the other lesson from the last three years is, and we talk about this all the time ‘cause we're on this. Twitter X bubble. Um, cool. But, you know, if you go back to, let's say March, 2024, that period, it felt like a, I think an open source model with an, like a, you know, benchmark leading capability was sort of launching on a daily basis at that point.[00:31:27] And, um, and so that, you know, that's one period. Suddenly it's sort of like open source takes over the world. There's gonna be a plethora. It's not an oligopoly, you know, if you fast, you know, if you, if you rewind time even before that GPT-4 was number one for. Nine months, 10 months. It's a long time. Right.[00:31:44] Um, and of course now we're in this era where it feels like an oligopoly, um, maybe some very steady state shifts and, and you know, it could look like this in the future too, but it just, it's so hard to call. And I think the thing that keeps, you know, us up at [00:32:00] night in, in a good way and bad way, is that the capability progress is actually not slowing down.[00:32:06] And so until that happens, right, like you don't know what's gonna look like.[00:32:09] Martin Casado: But I, I would, I would say for sure it's not converged, like for sure, like the systemic capital flows have not converged, meaning right now it's still borrowing against the future to subsidize growth currently, which you can do that for a period of time.[00:32:23] But, but you know, at the end, at some point the market will rationalize that and just nobody knows what that will look like.[00:32:29] Alessio: Yeah.[00:32:29] Martin Casado: Or, or like the drop in price of compute will, will, will save them. Who knows?[00:32:34] Alessio: Yeah. Yeah. I think the models need to ask them to, to specific tasks. You know? It's like, okay, now Opus 4.5 might be a GI at some specific task, and now you can like depreciate the model over a longer time.[00:32:45] I think now, now, right now there's like no old model.[00:32:47] Martin Casado: No, but let, but lemme just change that mental, that's, that used to be my mental model. Lemme just change it a little bit.[00:32:53] Capital as a Weapon vs Task Saturation: Where Real Enterprise Value Gets Built[00:32:53] Martin Casado: If you can raise three times, if you can raise more than the aggregate of anybody that uses your models, that doesn't even matter.[00:32:59] It doesn't [00:33:00] even matter. See what I'm saying? Like, yeah. Yeah. So, so I have an API Business. My API business is 60% margin, or 70% margin, or 80% margin is a high margin business. So I know what everybody is using. If I can raise more money than the aggregate of everybody that's using it, I will consume them whether I'm a GI or not.[00:33:14] And I will know if they're using it ‘cause they're using it. And like, unlike in the past where engineering stops me from doing that.[00:33:21] Alessio: Mm-hmm.[00:33:21] Martin Casado: It is very straightforward. You just train. So I also thought it was kind of like, you must ask the code a GI, general, general, general. But I think there's also just a possibility that the, that the capital markets will just give them the, the, the ammunition to just go after everybody on top of ‘em.[00:33:36] Sarah Wang: I, I do wonder though, to your point, um, if there's a certain task that. Getting marginally better isn't actually that much better. Like we've asked them to it, to, you know, we can call it a GI or whatever, you know, actually, Ali Goi talks about this, like we're already at a GI for a lot of functions in the enterprise.[00:33:50] Um. That's probably those for those tasks, you probably could build very specific companies that focus on just getting as much value out of that task that isn't [00:34:00] coming from the model itself. There's probably a rich enterprise business to be built there. I mean, could be wrong on that, but there's a lot of interesting examples.[00:34:08] So, right, if you're looking the legal profession or, or whatnot, and maybe that's not a great one ‘cause the models are getting better on that front too, but just something where it's a bit saturated, then the value comes from. Services. It comes from implementation, right? It comes from all these things that actually make it useful to the end customer.[00:34:24] Martin Casado: Sorry, what am I, one more thing I think is, is underused in all of this is like, to what extent every task is a GI complete.[00:34:31] Sarah Wang: Mm-hmm.[00:34:32] Martin Casado: Yeah. I code every day. It's so fun.[00:34:35] Sarah Wang: That's a core question. Yeah.[00:34:36] Martin Casado: And like. When I'm talking to these models, it's not just code. I mean, it's everything, right? Like I, you know, like it's,[00:34:43] swyx: it's healthcare.[00:34:44] It's,[00:34:44] Martin Casado: I mean, it's[00:34:44] swyx: Mele,[00:34:45] Martin Casado: but it's every, it is exactly that. Like, yeah, that's[00:34:47] Sarah Wang: great support. Yeah.[00:34:48] Martin Casado: It's everything. Like I'm asking these models to, yeah, to understand compliance. I'm asking these models to go search the web. I'm asking these models to talk about things I know in the history, like it's having a full conversation with me while I, I engineer, and so it could be [00:35:00] the case that like, mm-hmm.[00:35:01] The most a, you know, a GI complete, like I'm not an a GI guy. Like I think that's, you know, but like the most a GI complete model will is win independent of the task. And we don't know the answer to that one either.[00:35:11] swyx: Yeah.[00:35:12] Martin Casado: But it seems to me that like, listen, codex in my experience is for sure better than Opus 4.5 for coding.[00:35:18] Like it finds the hardest bugs that I work in with. Like, it is, you know. The smartest developers. I don't work on it. It's great. Um, but I think Opus 4.5 is actually very, it's got a great bedside manner and it really, and it, it really matters if you're building something very complex because like, it really, you know, like you're, you're, you're a partner and a brainstorming partner for somebody.[00:35:38] And I think we don't discuss enough how every task kind of has that quality.[00:35:42] swyx: Mm-hmm.[00:35:43] Martin Casado: And what does that mean to like capital investment and like frontier models and Submodels? Yeah.[00:35:47] Why “Coding Models” Keep Collapsing into Generalists (Reasoning vs Taste)[00:35:47] Martin Casado: Like what happened to all the special coding models? Like, none of ‘em worked right. So[00:35:51] Alessio: some of them, they didn't even get released.[00:35:53] Magical[00:35:54] Martin Casado: Devrel. There's a whole, there's a whole host. We saw a bunch of them and like there's this whole theory that like, there could be, and [00:36:00] I think one of the conclusions is, is like there's no such thing as a coding model,[00:36:04] Alessio: you know?[00:36:04] Martin Casado: Like, that's not a thing. Like you're talking to another human being and it's, it's good at coding, but like it's gotta be good at everything.[00:36:10] swyx: Uh, minor disagree only because I, I'm pretty like, have pretty high confidence that basically open eye will always release a GPT five and a GT five codex. Like that's the code's. Yeah. The way I call it is one for raisin, one for Tiz. Um, and, and then like someone internal open, it was like, yeah, that's a good way to frame it.[00:36:32] Martin Casado: That's so funny.[00:36:33] swyx: Uh, but maybe it, maybe it collapses down to reason and that's it. It's not like a hundred dimensions doesn't life. Yeah. It's two dimensions. Yeah, yeah, yeah, yeah. Like and exactly. Beside manner versus coding. Yeah.[00:36:43] Martin Casado: Yeah.[00:36:44] swyx: It's, yeah.[00:36:46] Martin Casado: I, I think for, for any, it's hilarious. For any, for anybody listening to this for, for, for, I mean, for you, like when, when you're like coding or using these models for something like that.[00:36:52] Like actually just like be aware of how much of the interaction has nothing to do with coding and it just turns out to be a large portion of it. And so like, you're, I [00:37:00] think like, like the best Soto ish model. You know, it is going to remain very important no matter what the task is.[00:37:06] swyx: Yeah.[00:37:07] What He's Actually Coding: Gaussian Splats, Spark.js & 3D Scene Rendering Demos[00:37:07] swyx: Uh, speaking of coding, uh, I, I'm gonna be cheeky and ask like, what actually are you coding?[00:37:11] Because obviously you, you could code anything and you are obviously a busy investor and a manager of the good. Giant team. Um, what are you calling?[00:37:18] Martin Casado: I help, um, uh, FEFA at World Labs. Uh, it's one of the investments and um, and they're building a foundation model that creates 3D scenes.[00:37:27] swyx: Yeah, we had it on the pod.[00:37:28] Yeah. Yeah,[00:37:28] Martin Casado: yeah. And so these 3D scenes are Gaussian splats, just by the way that kind of AI works. And so like, you can reconstruct a scene better with, with, with radiance feels than with meshes. ‘cause like they don't really have topology. So, so they, they, they produce each. Beautiful, you know, 3D rendered scenes that are Gaussian splats, but the actual industry support for Gaussian splats isn't great.[00:37:50] It's just never, you know, it's always been meshes and like, things like unreal use meshes. And so I work on a open source library called Spark js, which is a. Uh, [00:38:00] a JavaScript rendering layer ready for Gaussian splats. And it's just because, you know, um, you, you, you need that support and, and right now there's kind of a three js moment that's all meshes and so like, it's become kind of the default in three Js ecosystem.[00:38:13] As part of that to kind of exercise the library, I just build a whole bunch of cool demos. So if you see me on X, you see like all my demos and all the world building, but all of that is just to exercise this, this library that I work on. ‘cause it's actually a very tough algorithmics problem to actually scale a library that much.[00:38:29] And just so you know, this is ancient history now, but 30 years ago I paid for undergrad, you know, working on game engines in college in the late nineties. So I've got actually a back and it's very old background, but I actually have a background in this and so a lot of it's fun. You know, but, but the, the, the, the whole goal is just for this rendering library to, to,[00:38:47] Sarah Wang: are you one of the most active contributors?[00:38:49] The, their GitHub[00:38:50] Martin Casado: spark? Yes.[00:38:51] Sarah Wang: Yeah, yeah.[00:38:51] Martin Casado: There's only two of us there, so, yes. No, so by the way, so the, the pri The pri, yeah. Yeah. So the primary developer is a [00:39:00] guy named Andres Quist, who's an absolute genius. He and I did our, our PhDs together. And so like, um, we studied for constant Quas together. It was almost like hanging out with an old friend, you know?[00:39:09] And so like. So he, he's the core, core guy. I did mostly kind of, you know, the side I run venture fund.[00:39:14] swyx: It's amazing. Like five years ago you would not have done any of this. And it brought you back[00:39:19] Martin Casado: the act, the Activ energy, you're still back. Energy was so high because you had to learn all the framework b******t.[00:39:23] Man, I f*****g used to hate that. And so like, now I don't have to deal with that. I can like focus on the algorithmics so I can focus on the scaling and I,[00:39:29] swyx: yeah. Yeah.[00:39:29] LLMs vs Spatial Intelligence + How to Value World Labs' 3D Foundation Model[00:39:29] swyx: And then, uh, I'll observe one irony and then I'll ask a serious investor question, uh, which is like, the irony is FFE actually doesn't believe that LMS can lead us to spatial intelligence.[00:39:37] And here you are using LMS to like help like achieve spatial intelligence. I just see, I see some like disconnect in there.[00:39:45] Martin Casado: Yeah. Yeah. So I think, I think, you know, I think, I think what she would say is LLMs are great to help with coding.[00:39:51] swyx: Yes.[00:39:51] Martin Casado: But like, that's very different than a model that actually like provides, they, they'll never have the[00:39:56] swyx: spatial inte[00:39:56] Martin Casado: issues.[00:39:56] And listen, our brains clearly listen, our brains, brains clearly have [00:40:00] both our, our brains clearly have a language reasoning section and they clearly have a spatial reasoning section. I mean, it's just, you know, these are two pretty independent problems.[00:40:07] swyx: Okay. And you, you, like, I, I would say that the, the one data point I recently had, uh, against it is the DeepMind, uh, IMO Gold, where, so, uh, typically the, the typical answer is that this is where you start going down the neuros symbolic path, right?[00:40:21] Like one, uh, sort of very sort of abstract reasoning thing and one form, formal thing. Um, and that's what. DeepMind had in 2024 with alpha proof, alpha geometry, and now they just use deep think and just extended thinking tokens. And it's one model and it's, and it's in LM.[00:40:36] Martin Casado: Yeah, yeah, yeah, yeah, yeah.[00:40:37] swyx: And so that, that was my indication of like, maybe you don't need a separate system.[00:40:42] Martin Casado: Yeah. So, so let me step back. I mean, at the end of the day, at the end of the day, these things are like nodes in a graph with weights on them. Right. You know, like it can be modeled like if you, if you distill it down. But let me just talk about the two different substrates. Let's, let me put you in a dark room.[00:40:56] Like totally black room. And then let me just [00:41:00] describe how you exit it. Like to your left, there's a table like duck below this thing, right? I mean like the chances that you're gonna like not run into something are very low. Now let me like turn on the light and you actually see, and you can do distance and you know how far something away is and like where it is or whatever.[00:41:17] Then you can do it, right? Like language is not the right primitives to describe. The universe because it's not exact enough. So that's all Faye, Faye is talking about. When it comes to like spatial reasoning, it's like you actually have to know that this is three feet far, like that far away. It is curved.[00:41:37] You have to understand, you know, the, like the actual movement through space.[00:41:40] swyx: Yeah.[00:41:40] Martin Casado: So I do, I listen, I do think at the end of these models are definitely converging as far as models, but there's, there's, there's different representations of problems you're solving. One is language. Which, you know, that would be like describing to somebody like what to do.[00:41:51] And the other one is actually just showing them and the space reasoning is just showing them.[00:41:55] swyx: Yeah, yeah, yeah. Right. Got it, got it. Uh, the, in the investor question was on, on, well labs [00:42:00] is, well, like, how do I value something like this? What, what, what work does the, do you do? I'm just like, Fefe is awesome.[00:42:07] Justin's awesome. And you know, the other two co-founder, co-founders, but like the, the, the tech, everyone's building cool tech. But like, what's the value of the tech? And this is the fundamental question[00:42:16] Martin Casado: of, well, let, let, just like these, let me just maybe give you a rough sketch on the diffusion models. I actually love to hear Sarah because I'm a venture for, you know, so like, ventures always, always like kind of wild west type[00:42:24] swyx: stuff.[00:42:24] You, you, you, you paid a dream and she has to like, actually[00:42:28] Martin Casado: I'm gonna say I'm gonna mar to reality, so I'm gonna say the venture for you. And she can be like, okay, you a little kid. Yeah. So like, so, so these diffusion models literally. Create something for, for almost nothing. And something that the, the world has found to be very valuable in the past, in our real markets, right?[00:42:45] Like, like a 2D image. I mean, that's been an entire market. People value them. It takes a human being a long time to create it, right? I mean, to create a, you know, a, to turn me into a whatever, like an image would cost a hundred bucks in an hour. The inference cost [00:43:00] us a hundredth of a penny, right? So we've seen this with speech in very successful companies.[00:43:03] We've seen this with 2D image. We've seen this with movies. Right? Now, think about 3D scene. I mean, I mean, when's Grand Theft Auto coming out? It's been six, what? It's been 10 years. I mean, how, how like, but hasn't been 10 years.[00:43:14] Alessio: Yeah.[00:43:15] Martin Casado: How much would it cost to like, to reproduce this room in 3D? Right. If you, if you, if you hired somebody on fiber, like in, in any sort of quality, probably 4,000 to $10,000.[00:43:24] And then if you had a professional, probably $30,000. So if you could generate the exact same thing from a 2D image, and we know that these are used and they're using Unreal and they're using Blend, or they're using movies and they're using video games and they're using all. So if you could do that for.[00:43:36] You know, less than a dollar, that's four or five orders of magnitude cheaper. So you're bringing the marginal cost of something that's useful down by three orders of magnitude, which historically have created very large companies. So that would be like the venture kind of strategic dreaming map.[00:43:49] swyx: Yeah.[00:43:50] And, and for listeners, uh, you can do this yourself on your, on your own phone with like. Uh, the marble.[00:43:55] Martin Casado: Yeah. Marble.[00:43:55] swyx: Uh, or but also there's many Nerf apps where you just go on your iPhone and, and do this.[00:43:59] Martin Casado: Yeah. Yeah. [00:44:00] Yeah. And, and in the case of marble though, it would, what you do is you literally give it in.[00:44:03] So most Nerf apps you like kind of run around and take a whole bunch of pictures and then you kind of reconstruct it.[00:44:08] swyx: Yeah.[00:44:08] Martin Casado: Um, things like marble, just that the whole generative 3D space will just take a 2D image and it'll reconstruct all the like, like[00:44:16] swyx: meaning it has to fill in. Uh,[00:44:18] Martin Casado: stuff at the back of the table, under the table, the back, like, like the images, it doesn't see.[00:44:22] So the generator stuff is very different than reconstruction that it fills in the things that you can't see.[00:44:26] swyx: Yeah. Okay.[00:44:26] Sarah Wang: So,[00:44:27] Martin Casado: all right. So now the,[00:44:28] Sarah Wang: no, no. I mean I love that[00:44:29] Martin Casado: the adult[00:44:29] Sarah Wang: perspective. Um, well, no, I was gonna say these are very much a tag team. So we, we started this pod with that, um, premise. And I think this is a perfect question to even build on that further.[00:44:36] ‘cause it truly is, I mean, we're tag teaming all of these together.[00:44:39] Investing in Model Labs, Media Rumors, and the Cursor Playbook (Margins & Going Down-Stack)[00:44:39] Sarah Wang: Um, but I think every investment fundamentally starts with the same. Maybe the same two premises. One is, at this point in time, we actually believe that there are. And of one founders for their particular craft, and they have to be demonstrated in their prior careers, right?[00:44:56] So, uh, we're not investing in every, you know, now the term is NEO [00:45:00] lab, but every foundation model, uh, any, any company, any founder trying to build a foundation model, we're not, um, contrary to popular opinion, we're

Cables2Clouds
Full Time Content Creation with Erika Dietrick

Cables2Clouds

Play Episode Listen Later Feb 16, 2026 39:46 Transcription Available


Send a textEver wondered what it really takes to walk away from a prestigious DevRel job and build a creator business that actually serves people? We bring back Erika (aka Erika the Dev) to share a candid, practical look at life after big tech: why she chose ownership over prestige, how she teaches coding fundamentals for network automation in a world obsessed with AI shortcuts, and the unglamorous truth about consistent, useful content.We talk through the decision-making moments—planning a runway, partnering at home to reduce financial stress, and testing formats that put audience needs first. Erika explains how she listens at scale by following her followers, turning real comments into next-day videos, and avoiding platforms that don't reward focused teaching. She's blunt about the trade-offs: corporate security versus speaking plainly, AI hype versus practitioner readiness, and high polish versus fast, clear lessons that solve one problem at a time.If you're considering going independent, you'll hear a grounded playbook. Erika details why service-based revenue can stabilize feast-or-famine cycles, how variety kills a solo creator's momentum, and when to say no so you can standardize offers and protect your groove. We also break down the tooling that matters, the costs that don't, and why authenticity is the only sustainable advantage in feeds swamped with AI-generated filler. By the end, you'll have concrete ideas for audience discovery, pricing, credibility building, and balancing consistency with a life outside the feed.Subscribe for more candid conversations with builders at the edge of networking, automation, and career design. If this resonated, share it with a friend and tell us: what's the one blocker keeping you from shipping your next piece of work?Connect with the Guest:https://www.linkedin.com/in/erikadietrick/https://www.youtube.com/@erika_thedevhttps://www.tiktok.com/@erika_thedevPurchase Chris and Tim's book on AWS Cloud Networking: https://www.amazon.com/Certified-Advanced-Networking-Certification-certification/dp/1835080839/ Check out the Monthly Cloud Networking Newshttps://docs.google.com/document/d/1fkBWCGwXDUX9OfZ9_MvSVup8tJJzJeqrauaE6VPT2b0/Visit our website and subscribe: https://www.cables2clouds.com/Follow us on BlueSky: https://bsky.app/profile/cables2clouds.comFollow us on YouTube: https://www.youtube.com/@cables2clouds/Follow us on TikTok: https://www.tiktok.com/@cables2cloudsMerch Store: https://store.cables2clouds.com/Join the Discord Study group: https://artofneteng.com/iaatj

Scaling DevTools
Louis from Vibe Kanban - 20,000 GitHub stars and walking away from 6-figure deals

Scaling DevTools

Play Episode Listen Later Feb 15, 2026 42:28 Transcription Available


Louis Knight-Webb is the co-founder of Vibe Kanban, an open-source tool for orchestrating AI coding agents. After years of building for enterprise legacy code, Louis pivoted and saw his new project explode to over 20,000 GitHub stars in just a few months. We talk about the "startup university" of the last five years, why he walked away from 6-figure enterprise deals to find true founder-market fit, and why he thinks most people are wrong about AI-generated pull requests.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Vibe Kanban   •  Louis' Linkedin

The top AI news from the past week, every ThursdAI

Hey dear subscriber, Alex here from W&B, let me catch you up! This week started with Anthropic releasing /fast mode for Opus 4.6, continued with ByteDance reality-shattering video model called SeeDance 2.0, and then the open weights folks pulled up! Z.ai releasing GLM-5, a 744B top ranking coder beast, and then today MiniMax dropping a heavily RL'd MiniMax M2.5, showing 80.2% on SWE-bench, nearly beating Opus 4.6! I've interviewed Lou from Z.AI and Olive from MiniMax on the show today back to back btw, very interesting conversations, starting after TL;DR!So while the OpenSource models were catching up to frontier, OpenAI and Google both dropped breaking news (again, during the show), with Gemini 3 Deep Think shattering the ArcAGI 2 (84.6%) and Humanity's Last Exam (48% w/o tools)... Just an absolute beast of a model update, and OpenAI launched their Cerebras collaboration, with GPT 5.3 Codex Spark, supposedly running at over 1000 tokens per second (but not as smart) Also, crazy week for us at W&B as we scrambled to host GLM-5 at day of release, and are working on dropping Kimi K2.5 and MiniMax both on our inference service! As always, all show notes in the end, let's DIVE IN! ThursdAI - AI is speeding up, don't get left behind! Sub and I'll keep you up to date with a weekly catch upOpen Source LLMsZ.ai launches GLM-5 - #1 open-weights coder with 744B parameters (X, HF, W&B inference)The breakaway open-source model of the week is undeniably GLM-5 from Z.ai (formerly known to many of us as Zhipu AI). We were honored to have Lou, the Head of DevRel at Z.ai, join us live on the show at 1:00 AM Shanghai time to break down this monster of a release.GLM-5 is massive, not something you run at home (hey, that's what W&B inference is for!) but it's absolutely a model that's worth thinking about if your company has on prem requirements and can't share code with OpenAI or Anthropic. They jumped from 355B in GLM4.5 and expanded their pre-training data to a whopping 28.5T tokens to get these results. But Lou explained that it's not only about data, they adopted DeepSeeks sparse attention (DSA) to help preserve deep reasoning over long contexts (this one has 200K)Lou summed up the generational leap from version 4.5 to 5 perfectly in four words: “Bigger, faster, better, and cheaper.” I dunno about faster, this may be one of those models that you hand off more difficult tasks to, but definitely cheaper, with $1 input/$3.20 output per 1M tokens on W&B! While the evaluations are ongoing, the one interesting tid-bit from Artificial Analysis was, this model scores the lowest on their hallucination rate bench! Think about this for a second, this model is neck-in-neck with Opus 4.5, and if Anthropic didn't release Opus 4.6 just last week, this would be an open weights model that rivals Opus! One of the best models the western foundational labs with all their investments has out there. Absolutely insane times. MiniMax drops M2.5 - 80.2% on SWE-bench verified with just 10B active parameters (X, Blog)Just as we wrapped up our conversation with Lou, MiniMax dropped their release (though not weights yet, we're waiting ⏰) and then Olive Song, a senior RL researcher on the team, joined the pod, and she was an absolute wealth of knowledge! Olive shared that they achieved an unbelievable 80.2% on SWE-Bench Verified. Digest this for a second: a 10B active parameter open-source model is directly trading blows with Claude Opus 4.6 (80.8%) on the one of the hardest real-world software engineering benchmark we currently have. While being alex checks notes ... 20X cheaper and much faster to run? Apparently their fast version gets up to 100 tokens/s. Olive shared the “not so secret” sauce behind this punch-above-its-weight performance. The massive leap in intelligence comes entirely from their highly decoupled Reinforcement Learning framework called “Forge.” They heavily optimized not just for correct answers, but for the end-to-end time of task performing. In the era of bloated reasoning models that spit out ten thousand “thinking” tokens before writing a line of code, MiniMax trained their model across thousands of diverse environments to use fewer tools, think more efficiently, and execute plans faster. As Olive noted, less time waiting and fewer tools called means less money spent by the user. (as confirmed by @swyx at the Windsurf leaderboard, developers often prefer fast but good enough models) I really enjoyed the interview with Olive, really recommend you listen to the whole conversation starting at 00:26:15. Kudos MiniMax on the release (and I'll keep you updated when we add this model to our inference service) Big Labs and breaking newsThere's a reason the show is called ThursdAI, and today this reason is more clear than ever, AI biggest updates happen on a Thursday, often live during the show. This happened 2 times last week and 3 times today, first with MiniMax and then with both Google and OpenAI! Google previews Gemini 3 Deep Think, top reasoning intelligence SOTA Arc AGI 2 at 84% & SOTA HLE 48.4% (X , Blog)I literally went

Dev Interrupted
Multi-agent orchestration in Slack | Saleforce's Kurtis Kemple

Dev Interrupted

Play Episode Listen Later Feb 10, 2026 34:11


Is Slack just a chat app, or is it becoming the command line for the agentic future? Andrew sits down with Kurtis Kemple, Senior Director of DevRel at Slack, to discuss the platform's evolution into an "agentic work operating system" where humans and bots collaborate in real-time. They explore the concept of "leaky prompts," how to harness unstructured chat data to drive automation, and share practical advice on how engineering leaders can start deploying their own custom agents to reclaim their time.Watch the Vibe Coding Session: If you enjoyed this conversation, subscribe to the Dev Interrupted YouTube Channel to watch Andrew and Kurtis vibe code together!LinearBUnify your Copilot and Cursor impact metricsFollow the show:Subscribe to our Substack Follow us on LinkedInSubscribe to our YouTube ChannelLeave us a ReviewFollow the hosts:Follow AndrewFollow BenFollow DanFollow today's guest:Slack for Developers: api.slack.comSalesforce Agentforce: Learn more about AgentforceBolt for JavaScript: Slack's FrameworkConnect with Kurtis on LinkedIn OFFERS Start Free Trial: Get started with LinearB's AI productivity platform for free. Book a Demo: Learn how you can ship faster, improve DevEx, and lead with confidence in the AI era. LEARN ABOUT LINEARB AI Code Reviews: Automate reviews to catch bugs, security risks, and performance issues before they hit production. AI & Productivity Insights: Go beyond DORA with AI-powered recommendations and dashboards to measure and improve performance. AI-Powered Workflow Automations: Use AI-generated PR descriptions, smart routing, and other automations to reduce developer toil. MCP Server: Interact with your engineering data using natural language to build custom reports and get answers on the fly.

Scaling DevTools
The Roadmap to PMF (Jason Cohen's essay)

Scaling DevTools

Play Episode Listen Later Feb 8, 2026 45:50 Transcription Available


This episode breaks down an article by Jason Cohen, founder of WP Engine and SmartBear, outlining his step-by-step roadmap from idea to product-market fit (PMF) for startups, especially DevTools. His 8 step roadmap provides insights on personal fit, market validation, customer interviews, building an SLC (simple, lovable, complete) MVP, sales focus, retention, prioritization, and founder psychology, drawing from Cohen's unicorn success and pitfalls to avoid.Links:   • Jason Cohen    •  WP Engine   •  Smart Bear    •  Jason Cohen's articleThis episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. 

Scaling DevTools
Product Market Fit - the only thing that matters

Scaling DevTools

Play Episode Listen Later Jan 31, 2026 25:35 Transcription Available


This episode breaks down Marc Andreessen's 2007 article on why market matters most in startups, plus some great wisdom from Michael Seibel on spotting real PMF through explosive growth and customer pull.Links:   •  Marc Andreessen's article   •  Michael Seibel's post   •  Product Market Fit collapseThis episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Scaling DevTools
Christopher Burns - creator of c15t: the developer-first cookie banner

Scaling DevTools

Play Episode Listen Later Jan 23, 2026 61:27 Transcription Available


This episode is with Christopher Burns, the creator of c15t and founder of consent.io, an open-source, developer-first, ethical provider of privacy infrastructure. Chris explains why most cookie banners are not compliant, and if the EU is going to come after you for it. We talk about how he found product market fit and grew the company, and we also debate London vs SF for startups.Links:   •  Chris' Linkedin   •  c15t   •  ConsentThis episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs

Scaling DevTools
The Amazon Web Services origin story (part 1)

Scaling DevTools

Play Episode Listen Later Jan 20, 2026 11:42 Transcription Available


This is the story of how Amazon Web Services - arguably the most successful developer tool of all time - got started. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.

Scaling DevTools
Adam Frankl returns to answer my TAB questions

Scaling DevTools

Play Episode Listen Later Jan 9, 2026 48:46 Transcription Available


Adam Frankl has been the first Marketing VP at three dev-facing unicorns. He returns to the podcast, to reveal the things that DevTool startups must get right in the early days, in order to be successful. We also discuss Jack's experience implementing Technical Advisory Boards (TABs) with a new startup, and the hurdles startups face with outreach, sustaining member enthusiasm across calls, and the art of framing the problem correctly. Adam shares ongoing AI experiments to streamline TAB insights and stories that hook developers.​This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Adam's Linkedin   •  The Developer Facing Startup

Community Pulse
2025 End of Year Wrap-Up (Ep 102)

Community Pulse

Play Episode Listen Later Jan 7, 2026 31:16


In this year-end episode, we're reflecting on our 2025 DevRel conversations and the themes that defined the year. We revisit key insights from our guests, look at how the DevRel landscape continued to evolve, and call out the lessons that showed up again and again across our episodes. It's also a moment to thank our guests and listeners who made the show possible. Whether you joined us for one episode or all of them, this wrap-up looks back on where DevRel has been in 2025 and ahead to what's coming next. Enjoy the podcast? Please take a few moments to leave us a review on iTunes (https://itunes.apple.com/us/podcast/community-pulse/id1218368182?mt=2) and follow us on Spotify (https://open.spotify.com/show/3I7g5W9fMSgpWu38zZMjet?si=eb528c7de12b4d7a&nd=1&dlsi=b0c85248dabc48ce), or leave a review on one of the other many podcasting sites that we're on! Your support means a lot to us and helps us continue to produce episodes every month. Like all things Community, this too takes a village. Artwork by BoliviaInteligente on Unsplash.

GOTO - Today, Tomorrow and the Future
Building Better Software: Why Workflows Beat Code Every Time • Ben Smith & James Beswick

GOTO - Today, Tomorrow and the Future

Play Episode Listen Later Jan 6, 2026 46:31


This interview was recorded for GOTO Unscripted.https://gotopia.techCheck out more here:https://gotopia.tech/articles/407Ben Smith - Staff Developer Advocate at StripeJames Beswick - Head of Developer Relations at StripeRESOURCESBenhttps://twitter.com/benjamin_l_shttps://github.com/bls20AWShttps://linkedin.com/in/bensmithportfoliohttp://developeradvocate.co.ukhttps://thewebsmithsite.wordpress.comJameshttps://bsky.app/profile/jbesw.bsky.socialhttps://twitter.com/jbeswhttps://linkedin.com/in/jamesbeswickLinkshttps://stripe.devhttps://serverlessland.comDESCRIPTIONJames Beswick and Ben Smith explore the evolution of modern software architecture. They discuss why workflow services are essential for managing distributed systems, the challenges of microservices versus monoliths, and the power of plugin architectures.The conversation covers practical topics like idempotency, circuit breaker patterns, and the importance of observability, while also diving into what makes a great developer advocate and how to build demos that truly resonate with developers.RECOMMENDED BOOKSSimon Brown • Software Architecture for Developers Vol. 2 • https://leanpub.com/visualising-software-architectureDavid Farley • Modern Software Engineering • https://amzn.to/3GI468MKim, Humble, Debois, Willis & Forsgren • The DevOps Handbook • https://amzn.to/47oAf3lSimon Wardley • Wardley Maps • https://amzn.to/45U8UprSimon Wardley • Wardley Mapping, The Knowledge • https://amzn.to/3XQEeDuDavid Anderson, Marck McCann & Michael O'Reilly • The Value Flywheel Effect • https://amzn.to/3VcHxCMike Amundsen • Restful Web API Patterns & Practices Cookbook • https://amzn.to/3C74fpHBlueskyTwitterInstagramLinkedInFacebookCHANNEL MEMBERSHIP BONUSJoin this channel to get early access to videos & other perks:https://www.youtube.com/channel/UCs_tLP3AiwYKwdUHpltJPuA/joinLooking for a unique learning experience?Attend the next GOTO conference near you! Get your ticket: gotopia.techSUBSCRIBE TO OUR YOUTUBE CHANNEL - new videos posted daily!

Scaling DevTools
Kyle Cheung from Greybeam - jumping over bathroom stalls.. as marketing

Scaling DevTools

Play Episode Listen Later Dec 31, 2025 41:16 Transcription Available


Kyle Cheung, co-founder of Greybeam, shares how his team built a tool that reduces Snowflake costs by 70-95%, without migration, drawing from multiple pivots over two years. The discussion covers their quirky marketing tactics and advice on fundraising as storytelling.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Kyle's Linkedin   •  Greybeam

Engineering Kiosk
#246 Dev Advocate: Warum Developer Relations mehr ist als Talks & Swag mit Philipp Krenn von Elastic

Engineering Kiosk

Play Episode Listen Later Dec 23, 2025 68:56 Transcription Available


Developer Relations wirkt von außen oft wie eine Bühne, ein Reisekoffer und ein paar Sticker am Messestand. Aber was, wenn genau diese Rolle der stärkste Hebel ist, um dein Produkt besser zu machen, deine Tech-Community ernsthaft aufzubauen und Entwickler:innen wirklich erfolgreich zu machen?In dieser Episode nehmen wir Developer Relations auseinander, ganz ohne Marketing-Buzzword-Bingo. Zu Gast ist Philipp Krenn, Head of Developer Relations bei Elastic. Philipp bringt nicht nur jahrelange DevRel-Praxis mit, sondern auch Community-DNA, von Viennadb-Meetups bis Papers We Love, plus Open-Source-Erfahrung rund um Google Summer of Code und das Elastic-Ökosystem.Wir klären, was DevRel eigentlich ist, wo die Grenze zu Developer Marketing verläuft und warum der wichtigste Unterschied oft die Zwei-Wege-Kommunikation ist: raus in die Community und zurück ins Produktteam. Wir sprechen über den Alltag von Developer Advocates, Konferenzen, Content, Community Support auf Discourse, Reddit, Stack Overflow und Slack und wie man Feedback so sammelt, dass es in Roadmaps landet. Dazu kommt die große Frage: Influencer oder nicht? Und warum der Personenkult für Firmen gefährlich werden kann.Außerdem geht es um Open Source, Meetups, Tech Community, Networking, KPIs ohne falsche Anreize, den DevRel-Hype-Zyklus rund um AI und welche Skills du brauchst, wenn du selbst in Developer Relations einsteigen willst.Am Ende weißt du nicht nur, ob DevRel zu dir passt, sondern auch, wie du als Entwickler:in DevRel wirklich nutzen kannst, ohne nur Socken mitzunehmen.Bonus: Wenn jemand mit Laptop und kaputter Query kommt, ist das für Philipp kein Problem, sondern der Wunschzustand.Unsere aktuellen Werbepartner findest du auf https://engineeringkiosk.dev/partnersDas schnelle Feedback zur Episode:

The Tech Blog Writer Podcast
3526: TinyMCE and the Human Side of Developer Experience

The Tech Blog Writer Podcast

Play Episode Listen Later Dec 20, 2025 31:54


What does it really mean to support developers in a world where the tools are getting smarter, the expectations are higher, and the human side of technology is easier to forget? In this episode of Tech Talks Daily, I sit down with Frédéric Harper, Senior Developer Relations Manager at TinyMCE, for a thoughtful conversation about what it takes to serve developer communities with credibility, empathy, and long-term intent. With more than twenty years in the tech industry, Fred's career spans hands-on web development, open source advocacy, and senior DevRel roles at companies including Microsoft, Mozilla, Fitbit, and npm. That journey gives him a rare perspective on how developer needs have evolved, and where companies still get it wrong. We explore how starting out as a full-time developer shaped Fred's approach to advocacy, grounding his work in real-world frustration rather than abstract messaging. He reflects on earning trust during challenging periods, including advocating for open source during an era when some communities viewed large tech companies with deep skepticism. Along the way, Fred shares how studying Buddhist philosophy has influenced how he shows up for developers today, helping him keep ego in check and focus on service rather than status. The conversation also lifts the curtain on rich text editing, a capability most users take for granted but one that hides deep technical complexity. Fred explains why building a modern editing experience involves far more than formatting text, touching on collaboration, accessibility, security, and the growing expectations around AI-assisted workflows. It is a reminder that some of the most familiar parts of the web are also among the hardest to build well. We then turn to developer relations itself, a role that is often misunderstood or measured through the wrong lens. Fred shares why DevRel should never be treated as a short-term sales function, how trust and community take time, and why authenticity matters more than volume. From open source responsibility to personal branding for developers, including lessons from his book published with Apress, Fred offers grounded advice on visibility, communication, and staying human in an increasingly automated industry. As the episode closes, we reflect on burnout, boundaries, and inclusion, and why healthier communities lead to better products. For anyone building developer tools, managing technical communities, or trying to grow a career without losing themselves in the process, this conversation leaves a simple question hanging in the air: how do we build technology that supports people without forgetting the people behind the code? Useful Links Connect with Frédéric Harper Learn More About TinyMCE Tech Talks Daily is sponsored by Denodo

Scaling DevTools
Matt Klein - cofounder of Bitdrift: meeting developers where they are and early days of AWS

Scaling DevTools

Play Episode Listen Later Dec 19, 2025 48:42 Transcription Available


In this episode, Matt Klein (Bitdrift, Envoy) reflects on building EC2 in the early days of AWS, the reality behind AWS's origins, and what Amazon's customer obsession looks like from the inside. He then dives into creating Envoy at Lyft, the challenges of open source at scale, and spinning Bitdrift out of Lyft to focus on mobile observability. He shares how to meet developers where they are and what it takes to find product market fit. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Matt's Linkedin   •  Bitdrift

Scaling DevTools
“I met my cofounder while gaming” - CEO of Northflank, Will Stewart

Scaling DevTools

Play Episode Listen Later Dec 10, 2025 45:06 Transcription Available


Will Stewart is the CEO and co-founder of Northflank, the developer platform. He shares how a teenage gaming side project turned into a self-service developer platform that runs complex workloads on Kubernetes across any cloud. He talks about meeting his co-founder online, fundraising and hiring remotely and why they took years to launch. He offers some interesting insights on dealing with bugs, product vision and changelogs.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:   •  Northflank   •  Will's Linkedin

Scaling DevTools
DevRel is unbelievably back - with swyx

Scaling DevTools

Play Episode Listen Later Dec 5, 2025 64:07 Transcription Available


In Shawn "swyx" Wang's third appearance on the podcast, we talk about his recent interview with Mark Zuckerberg and Priscilla Chan about AI in biomedical research, and the goal to understand and eventually eradicate all diseases. We also talk about how DevRel is unbelievable back, the challenges of uphill DevRel, the dynamics of the current AI investment bubble, and the new projects he is working on.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:   •  Uphill DevRel article   •  DevRel is unbelievably back article   •  Particle/wave duality article   •  The Economics of Superstars   •  AI Engineer conference videos   •  Swyx's Linkedin

Scaling DevTools
Growing Marimo's YouTube channel, with Vincent D. Warmerdam

Scaling DevTools

Play Episode Listen Later Nov 30, 2025 35:07 Transcription Available


Vincent D. Warmerdam from Marimo shares how they grew their YouTube channel for their Python notebook, using regular Shorts to reach thousands of new viewers each week. He talks about the importance of being genuinely excited about what you're building and how consistent, authentic content can help both founders and creators connect with their audience. He gives practical advice and real-world insights for anyone interested in DevRel or growing a DevTool channel.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Vincent's blog   •  Vincent's X   •  Marimo

DataTalks.Club
Qdrant 2025 Conference Interviews

DataTalks.Club

Play Episode Listen Later Nov 28, 2025 51:59


At Qdrant Conference, builders, researchers, and industry practitioners shared how vector search, retrieval infrastructure, and LLM-driven workflows are evolving across developer tooling, AI platforms, analytics teams, and modern search research.Andrey Vasnetsov (Qdrant) explained how Qdrant was born from the need to combine database-style querying with vector similarity search—something he first built during the COVID lockdowns. He highlighted how vector search has shifted from an ML specialty to a standard developer tool and why hosting an in-person conference matters for gathering honest, real-time feedback from the growing community.Slava Dubrov (HubSpot) described how his team uses Qdrant to power AI Signals, a platform for embeddings, similarity search, and contextual recommendations that support HubSpot's AI agents. He shared practical use cases like look-alike company search, reflected on evaluating agentic frameworks, and offered career advice for engineers moving toward technical leadership.Marina Ariamnova (SumUp) presented her internally built LLM analytics assistant that turns natural-language questions into SQL, executes queries, and returns clean summaries—cutting request times from days to minutes. She discussed balancing analytics and engineering work, learning through real projects, and how LLM tools help analysts scale routine workflows without replacing human expertise.Evgeniya (Jenny) Sukhodolskaya (Qdrant) discussed the multi-disciplinary nature of DevRel and her focus on retrieval research. She shared her work on sparse neural retrieval, relevance feedback, and hybrid search models that blend lexical precision with semantic understanding—contributing methods like Mini-COIL and shaping Qdrant's search quality roadmap through end-to-end experimentation and community education.SpeakersAndrey VasnetsovCo-founder & CTO of Qdrant, leading the engineering and platform vision behind a developer-focused vector database and vector-native infrastructure.Connect: https://www.linkedin.com/in/andrey-vasnetsov-75268897/Slava DubrovTechnical Lead at HubSpot working on AI Signals—embedding models, similarity search, and context systems for AI agents.Connect: https://www.linkedin.com/in/slavadubrov/Marina AriamnovaData Lead at SumUp, managing analytics and financial data workflows while prototyping LLM tools that automate routine analysis.Connect: https://www.linkedin.com/in/marina-ariamnova/Evgeniya (Jenny) SukhodolskayaDeveloper Relations Engineer at Qdrant specializing in retrieval research, sparse neural methods, and educational ML content.Connect: https://www.linkedin.com/in/evgeniya-sukhodolskaya/

The Data Stack Show
Re-Air: Bridging Gaps: DevRel, Marketing Synergies, and the Future of Data with Pedram Navid of Dagster Labs

The Data Stack Show

Play Episode Listen Later Nov 26, 2025 53:43


This episode is a re-air of one of our most popular conversations from this year, featuring insights worth revisiting. Thank you for being part of the Data Stack community. Stay up to date with the latest episodes at datastackshow.com. This week on The Data Stack Show, John and Matt welcome Pedram Navid, Chief Dashboard Officer at Dagster Labs. During the conversation, Pedram shares his career evolution from consulting to his current role, where he oversees data, developer relations (DevRel), and marketing. The discussion delves into the synergies between DevRel and marketing, emphasizing the importance of understanding developers' learning preferences. Pedram explains data orchestration, highlighting its role in managing and automating data workflows. He also discusses Daxter's unique asset-based approach, which enhances visibility and control over data processes, catering to users from novices to experts, and so much more. Highlights from this week's conversation include:Pedram's Background and Journey in Data (0:47)Joining Dagster Labs (1:41)Synergies Between Teams (2:56)Developer Marketing Preferences (6:06)Bridging Technical Gaps (9:54)Understanding Data Orchestration (11:05)Dagster's Unique Features (16:07)The Future of Orchestration (18:09)Freeing Up Team Resources (20:30)Market Readiness of the Modern Data Stack (22:20)Career Journey into DevRel and Marketing (26:09)Understanding Technical Audiences (29:33)Building Trust Through Open Source (31:36)Understanding Vendor Lock-In (34:40)AI and Data Orchestration (36:11)Modern Data Stack Evolution (39:09)The Cost of AI Services (41:58)Differentiation Through Integration (44:13)Language and Frameworks in Orchestration (49:45)Future of Orchestration and Closing Thoughts (51:54)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This is Product Marketing
Episode 69: Prashant Sridharan - Building Trust to Win in Developer Marketing

This is Product Marketing

Play Episode Listen Later Nov 26, 2025 32:30


In this episode, Prashant Sridharan, Head of Product Marketing at Supabase, joins Louise Liu to share insights on building trust and winning with developer marketing—from feature‑first messaging and PLG strategies to aligning product, DevRel, and marketing for go‑to‑market success. Prashant also discusses why transparency beats hype and how AI is reshaping the way product marketers work.For more information on AI and product marketing workflows, read Prashant Sridharan's article “How I Use Claude To Build Launch Plans From Chaos“.All rights reserved. © Product Marketing Hive.

Scaling DevTools
How RevenueCat tore up the sales playbook, with Rik Haandrikman

Scaling DevTools

Play Episode Listen Later Nov 21, 2025 39:20 Transcription Available


Rik Haandrikman talks about sales incentives and growth at RevenueCat, and their creative approach to conferences. He explains why their sales team focuses on helping customers evaluate the product in their own way, how aligning incentives shapes company culture and how they make the most out of rare, compelling events.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:   •  RevenueCat jobs   •  Rik's article   •  Rik's X   •  RevenueCat's X

Scaling DevTools
Baseten CEO and co-founder Tuhin Srivastava on inference and feedback loops

Scaling DevTools

Play Episode Listen Later Nov 14, 2025 24:11 Transcription Available


The episode features Baseten CEO and cofounder Tuhin, who shares Baseten's journey from a small team in the pre-GenAI era to scaling rapidly and raising $150M in Series D funding. The discussion delves into building robust inference infrastructure for AI applications, navigating market shifts, and developing tools that prioritize speed, developer experience, and customer feedback loops.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Baseten   •  Tuhin's Linkedin

Community Pulse
Non-tech Communities That Inform Our DevRel Activities (Ep 101)

Community Pulse

Play Episode Listen Later Nov 7, 2025 38:58


Our lived experiences often inform our work. This is true in the world of DevRel as well. Whether you have organized a church group, been in a band, or put together a big party - some of those experiences will leak over into how you see community and how you work in the Developer Relations world. Enjoy the podcast? Please take a few moments to leave us a review on iTunes (https://itunes.apple.com/us/podcast/community-pulse/id1218368182?mt=2) and follow us on Spotify (https://open.spotify.com/show/3I7g5W9fMSgpWu38zZMjet?si=eb528c7de12b4d7a&nd=1&dlsi=b0c85248dabc48ce), or leave a review on one of the other many podcasting sites that we're on! Your support means a lot to us and helps us continue to produce episodes every month. Like all things Community, this too takes a village.

Scaling DevTools
When sales and product led growth meet, with Railway's Angelo Saraceno

Scaling DevTools

Play Episode Listen Later Nov 7, 2025 73:10 Transcription Available


In this episode, Angelo Saraceno from Railway shares his experience balancing the technical challenges of building a developer-focused product with the realities of enterprise sales. They discuss how understanding customer needs beyond just features is crucial to growing a startup sustainably. Whether you're a founder or developer, this conversation offers valuable insights into turning good products into successful businesses without losing sight of the bigger picture.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs. Links:   •  Railway   •  Railway's blog   •  John McMahon's book   •  Angelo's Slack automation article   •  Angelo's website   •  Angelo's Linkedin

Scaling DevTools
Sales 101 with my ex-boss Guy Zerega (former Stack Overflow EVP)

Scaling DevTools

Play Episode Listen Later Oct 31, 2025 36:45 Transcription Available


Guy Zerega led sales and marketing at Stack Overflow, where he once hired me.Now he leads sales at Cyborg - they offer end-to-end encrypted inference data. This is a 101 on what matters in sales; especially to developers.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:    • Guy's Linkedin   • Guy's new startup, Cyborg 

Software Defined Talk
Episode 543: Arts and Crafts

Software Defined Talk

Play Episode Listen Later Oct 24, 2025 66:34


This week, we discuss OpenAI's new browser, AI trying to build spreadsheets, and when to use Claude skills. Plus, Coté explores the art of the perfect staycation. Watch the YouTube Live Recording of Episode (https://www.youtube.com/live/PnwoFl5JjNo?si=DS2CoIgHVlVU9Y3m) 543 (https://www.youtube.com/live/PnwoFl5JjNo?si=DS2CoIgHVlVU9Y3m) Runner-up Titles Firewire is dead USB, what are you going to do? It's like I tell my son: you know what to do, you chose not to do it. I am just a guest. I don't need helpful An amazing hole. Slides for nobody You closed the loop It's pretty amazing, but does it need to exist? Slackhole Rundown OpenAI Introducing ChatGPT Atlas (https://openai.com/index/introducing-chatgpt-atlas/) OpenAI Is Building a Banker (https://www.bloomberg.com/opinion/newsletters/2025-10-21/openai-is-building-a-banker?srnd=undefined&embedded-checkout=true) OpenAI has five years to turn $13 billion into $1 trillion (https://techcrunch.com/2025/10/14/openai-has-five-years-to-turn-13-billion-into-1-trillion/) AI agents are not amazing, they are slop: says OpenAI cofounder Andrej Karpathy as he strongly disagrees with CEO Sam Altman on AGI timeline - The Times of India (https://timesofindia.indiatimes.com/technology/tech-news/ai-agents-are-not-amazing-they-are-slop-says-openai-cofounder-andrej-karpathy-as-he-strongly-disagrees-with-ceo-sam-altman-on-agi-timeline/articleshow/124720565.cms) OpenAI's ChatGPT will soon allow ‘erotica' for adults in major policy shift (https://www.cnbc.com/2025/10/15/erotica-coming-to-chatgpt-this-year-says-openai-ceo-sam-altman.html) OpenAI Inks Deal With Broadcom to Design Its Own Chips for A.I. (https://www.nytimes.com/2025/10/13/technology/openai-broadcom-chips-deal.html) Claude Skills are awesome, maybe a bigger deal than MCP (https://simonwillison.net/2025/Oct/16/claude-skills/#atom-everything) OpenStack Flamingo pays down technical debt as adoption continues to climb (https://www.networkworld.com/article/4066532/openstack-flamingo-pays-down-technical-debt-as-adoption-continues-to-climb.html) Relevant to your Interests Elon Musk will settle $128 million Twitter execs lawsuit (https://www.theverge.com/news/796239/elon-musk-x-128-million-twitter-exec-lawsuit-settlement) GitHub Will Prioritize Migrating to Azure Over Feature Development (https://thenewstack.io/github-will-prioritize-migrating-to-azure-over-feature-development/) The Discord Hack is Every User's Worst Nightmare (https://www.404media.co/the-discord-hack-is-every-users-worst-nightmare/) Cursor-Maker Anysphere Considers Investment Offers at $30 Billion Valuation (https://www.theinformation.com/articles/cursor-maker-anysphere-considers-investment-offers-30-billion-valuation) Rubygems.org AWS Root Access Event – September 2025 (https://rubycentral.org/news/rubygems-org-aws-root-access-event-september-2025/) This Discord Zendesk compromise has gotten more silly (https://x.com/vxunderground/status/1976417029289607223) WP Engine Vs Automattic & Mullenweg Is Back In Play (https://www.searchenginejournal.com/wp-engine-vs-automattic-mullenweg-is-back-in-play/557905/) Windows 11 removes all bypass methods for Microsoft account setup, removing local accounts (https://alternativeto.net/news/2025/10/windows-11-now-blocks-all-microsoft-account-bypasses-during-setup/) Introducing the React Foundation: The New Home for React & React Native (https://engineering.fb.com/2025/10/07/open-source/introducing-the-react-foundation-the-new-home-for-react-react-native/?utm_source=changelog-news) Wiz Finds Critical Redis RCE Vulnerability: CVE‑2025‑49844 | Wiz Blog (https://www.wiz.io/blog/wiz-research-redis-rce-cve-2025-49844) DevRel is -Unbelievably- Back (https://dx.tips/devrel-is-back) The Ruby community has a DHH problem (https://tekin.co.uk/2025/09/the-ruby-community-has-a-dhh-problem) YouTube rolls out its redesigned video player globally (https://www.engadget.com/entertainment/youtube/youtube-rolls-out-its-redesigned-video-player-globally-174609883.html) Oracle stock rises as company confirms Meta cloud deal (https://www.cnbc.com/2025/10/16/oracle-confirms-meta-cloud-deal-.html) Adiós, AirPods (https://www.theatlantic.com/technology/2025/10/apple-airpods-live-translation/684582/?gift=iWa_iB9lkw4UuiWbIbrWGV8Zzu9GF6V5YZpJtnAzcvU&utm_source=copy-link&utm_medium=social&utm_campaign=share) NVIDIA shows off its first Blackwell wafer manufactured in the US (https://www.engadget.com/big-tech/nvidia-shows-off-its-first-blackwell-wafer-manufactured-in-the-us-192836249.html) This Is How Much Anthropic and Cursor Spend On Amazon Web Services (https://www.wheresyoured.at/costs/) Automattic CEO calls Tumblr his 'biggest failure' so far (https://techcrunch.com/2025/10/20/automattic-ceo-calls-tumblr-his-biggest-failure-so-far/) Marc Benioff says Salesforce is saving about $100M a year by using AI tools in its customer service operations (https://www.bloomberg.com/news/articles/2025-10-14/salesforce-says-ai-customer-service-saves-100-million-annually | http://www.techmeme.com/251014/p32#a251014p32) Amazon cloud computing outage disrupts Snapchat, Ring and many other online services (https://apnews.com/article/amazon-east-internet-services-outage-654a12ac9aff0bf4b9dc0e22499d92d7) Amazon Outage Forces Hundreds of Websites Offline for Hours (https://www.nytimes.com/2025/10/20/business/aws-down-internet-outage.html) Today is when Amazon brain drain finally caught up with AWS (https://www.theregister.com/2025/10/20/aws_outage_amazon_brain_drain_corey_quinn/) AWS crash causes $2,000 Smart Beds to overheat and get stuck upright - Dexerto (https://www.dexerto.com/entertainment/aws-crash-causes-2000-smart-beds-to-overheat-and-get-stuck-upright-3272251/) Nonsense Streetlights Are Mysteriously Turning Purple. Here's Why (https://www.scientificamerican.com/article/streetlights-are-mysteriously-turning-purple-heres-why/) Buc-ee's is not America's top convenience store; Midwest chain takes No. 1 spot (https://local12.com/news/nation-world/bucees-not-america-top-convenience-store-satisfaction-ratings-rankings-midwest-chain-kwik-trip-takes-number-one-spot-wawa-sheetz-quicktrip-cincinnati-ohio) French post office rolls out croissant-scented stamp (https://www.ctvnews.ca/world/article/french-post-office-rolls-out-croissant-scented-stamp/) Listener Feedback Jeffrey is looking for college interns. (https://careers.blizzard.com/global/en/job/R025908/2026-US-Summer-Internships-Game-Engineering) Conferences Wiz Wizdom Conferences (https://www.wiz.io/wizdom), NYC November 3-5, London November 17-19 SREDay Amsterdam (https://sreday.com/2025-amsterdam-q4/), Coté speaking, November 7th. SDT News & Community Join our Slack community (https://softwaredefinedtalk.slack.com/join/shared_invite/zt-1hn55iv5d-UTfN7mVX1D9D5ExRt3ZJYQ#/shared-invite/email) Email the show: questions@softwaredefinedtalk.com (mailto:questions@softwaredefinedtalk.com) Free stickers: Email your address to stickers@softwaredefinedtalk.com (mailto:stickers@softwaredefinedtalk.com) Follow us on social media: Twitter (https://twitter.com/softwaredeftalk), Threads (https://www.threads.net/@softwaredefinedtalk), Mastodon (https://hachyderm.io/@softwaredefinedtalk), LinkedIn (https://www.linkedin.com/company/software-defined-talk/), BlueSky (https://bsky.app/profile/softwaredefinedtalk.com) Watch us on: Twitch (https://www.twitch.tv/sdtpodcast), YouTube (https://www.youtube.com/channel/UCi3OJPV6h9tp-hbsGBLGsDQ/featured), Instagram (https://www.instagram.com/softwaredefinedtalk/), TikTok (https://www.tiktok.com/@softwaredefinedtalk) Book offer: Use code SDT for $20 off "Digital WTF" by Coté (https://leanpub.com/digitalwtf/c/sdt) Sponsor the show (https://www.softwaredefinedtalk.com/ads): ads@softwaredefinedtalk.com (mailto:ads@softwaredefinedtalk.com) Recommendations Brandon: The PR Guy Who Says the AI Boom Is a Bust (https://overcast.fm/+AAQL2e2DHQo) Matt: Comfort Ear Grip Hooks (https://www.amazon.com.au/dp/B07YVDT3KT) Coté: MSG on popcorn, Claude Skills, Masman Curry, Sora? Photo Credits Header (https://unsplash.com/photos/person-holding-white-and-gray-stone-OV44gxH71DU)

Scaling DevTools
How can you actually use AI in DevTools content? With Victor Coisne from Strapi

Scaling DevTools

Play Episode Listen Later Oct 24, 2025 47:58 Transcription Available


Victor, VP of Marketing at Strapi, walks us through how AI can be used in content creation—what tools work, what to watch out for, and how you can try some of these techniques yourself. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Victor's X   •  Victor's Linkedin   •  Strapi   •  GrowthX   •  Kapa   •  Octolens   •  Semrush

Scaling DevTools
How PlanetScale write content, with Ben Dicken

Scaling DevTools

Play Episode Listen Later Oct 17, 2025 43:41 Transcription Available


Ben Dicken is a developer educator at PlanetScale, he's an incredible writer and teacher, who's made some amazing technical articles that developers actually love reading. We get into his reasons for working so hard on these articles, his process, and how he makes content that genuinely helps engineers understand complex ideas.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Ben's X   •  B-trees and database indexes article   •  IO devices and latency article

WP Builds
441 – From developer to educator: Jonathan Bossinger talks about WordPress DevRel

WP Builds

Play Episode Listen Later Oct 16, 2025 63:49


In this episode, Nathan Wrigley talks with Jonathan Bossinger, a developer advocate at Automattic, about his journey into WordPress and developer relations (DevRel). Jonathan shares how his passion for teaching led him from software development to DevRel, explains the varied roles within DevRel, and discusses the importance of both technical skills and the ability to teach and communicate effectively. The conversation covers team collaboration, feedback processes in open source, and advice for those interested in pursuing a similar path. Jonathan emphasises humility, adaptability, and a love for helping others as key traits for success in DevRel.

Getup Kubicast
#187 - DevX, DevREL e IA na real no IFood!

Getup Kubicast

Play Episode Listen Later Oct 16, 2025 52:08


Abrimos o episódio colocando a mão na massa: como desenhar uma experiência de desenvolvedores (DevX) que realmente reduz lead time e aumenta throughput de entregas. Com a presença do Luiz Henrique e da Larissa Vitoriano, exploramos o que o time do iFood aprendeu ao escalar plataformas internas, padronizar fluxos de entrega e melhorar a autonomia das squads sem perder governança.Também entramos no universo de Developer Relations (DevREL) — não como “marketing técnico”, mas como ponte entre produto, plataforma e comunidade. Falamos de como priorizar feedback produtivo, quais métricas evitam vaidade e como alinhar backlog de plataforma com as dores reais de quem está codando todos os dias.Pra fechar, discutimos IA “na vida real”: onde modelos (tradicionais e LLMs) já estão gerando valor no ciclo de desenvolvimento, como observabilidade e custo entram na equação e os limites práticos de adoção — desde MLOps, finops de inferência, até segurança e privacidade.Links Importantes:- Larissa Vitoriano - https://www.linkedin.com/in/larissavitoriano/- Luiz Henrique - https://www.linkedin.com/in/luizhenrique1987/- Blog do IFood Tech - https://medium.com/ifood-tech- João Brito - https://www.linkedin.com/in/juniorjbn/- Assista ao FilmeTEArapia - https://youtu.be/M4QFmW_HZh0?si=HIXBDWZJ8yPbpflMHashtags#DevX #DevREL #IA #MLOps #Plataformas #Observabilidade #FinOps #SRE #CulturaDev #Produtividade #Kubernetes #DevOps #DevSecOps #Kubicast #Containers #GetupO Kubicast é uma produção da Getup, empresa especialista em Kubernetes e projetos open source para Kubernetes. Os episódios do podcast estão nas principais plataformas de áudio digital e no YouTube.com/@getupcloud.

Stats On Stats Podcast
Building Real Communities in Tech With Jay Miller

Stats On Stats Podcast

Play Episode Listen Later Oct 13, 2025 71:52


Jay Miller, Staff Developer Advocate and founder of Black Python Devs, joins Stats On Stats for a candid conversation about his journey from curious kid to community catalyst. He shares how his grandfather inspired his love for technology, how military service shaped his approach to productivity, and why building sustainable, local tech communities matters more than chasing clout. From running Discord servers to supporting Python workshops across the globe, Jay breaks down what real DevRel looks like — and why visibility, access, and connection are everything.Guest Connect:LinkedIn: https://www.linkedin.com/in/kjaymiller/Stats on Stats ResourcesCode & Culture: https://www.statsonstats.io/flipbooks     | https://www.codeculturecollective.io   Merch: https://www.statsonstats.io/shop    LinkTree: https://linktr.ee/statsonstatspodcast    Stats on Stats Partners & AffiliatesHacker HaltedWebsite: https://hackerhalted.com/   Use Discount Code: "

Scaling DevTools
Technical Advisory Boards - the most important action DevTools founders can take?

Scaling DevTools

Play Episode Listen Later Oct 10, 2025 21:01 Transcription Available


In this episode, we explore Adam Frankl's concept of a Technical Advisory Board, and how it helps DevTools founders learn directly from potential users. I share personal experience organizing one-on-one interviews to find out real customer problems and gives tips for recruiting members. We explore how to set up the meetings, analyse feedback, and get the most value from the process.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  The first tab call   •  How to recruit TAB members   •  After the first set of TAB calls   •  Adam's Linkedin   •  Adam's book

Community Pulse
After Pulse: What's Changed Since Community Pulse Started!

Community Pulse

Play Episode Listen Later Oct 3, 2025 33:06


We're reflecting on how the show has evolved, from adding Pulse and tightening our structure to getting comfortable recording without guests. We also look back at the biggest shifts in DevRel over the past decade (no, you can't say AI), share thoughts on where the industry is headed, and dig into highlights from the Decade of DevRel report. Enjoy the podcast? Please take a few moments to leave us a review on iTunes (https://itunes.apple.com/us/podcast/community-pulse/id1218368182?mt=2) and follow us on Spotify (https://open.spotify.com/show/3I7g5W9fMSgpWu38zZMjet?si=eb528c7de12b4d7a&nd=1&dlsi=b0c85248dabc48ce), or leave a review on one of the other many podcasting sites that we're on! Your support means a lot to us and helps us continue to produce episodes every month. Like all things Community, this too takes a village.

Scaling DevTools
Running Events with Matt Carey from AI Demo Days

Scaling DevTools

Play Episode Listen Later Oct 3, 2025 38:20 Transcription Available


Matt Carey from AI Demo Days, shares his experience of organizing developer events in London and San Fransisco. He discusses the real costs involved and how creating fun, community-driven events makes all the difference - plus a spicy take on Hackathons!This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  AI Demo Days   •  Matt Carey's links

Community Pulse
What's Changed Since the Community Pulse Started! (Ep 100)

Community Pulse

Play Episode Listen Later Sep 26, 2025 61:53


It's been 10 years since the start of Community Pulse and, appropriately enough, we've reached the milestone of 100 episodes. To celebrate, we invited Jono Bacon -- our very first guest on the show -- and SJ Morris -- a former host of the show -- to join us and reminisce about changes in the DevRel industry as well as how we've changed personally and professionally over the last 10 years. We'll laugh a little… cry a little… and as always, learn a lot along the way. Checkouts Jason Bono * Primalbranding (https://a.co/d/0sCISVA) by Patrick Hanlon and Hooked (https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788) by Nir Eyal - awesome books, very relevant * Attio (https://attio.com/) / OpusClip (https://www.opus.pro/) / Anam (https://anam.ai/) - awesome tools * Stateshift (https://www.stateshift.com/) * MobLand on Paramount+ (https://en.wikipedia.org/wiki/MobLand) SJ Morris * Developers, Reinvented (https://ashtom.github.io/developers-reinvented) * Design from the Margins (https://www.belfercenter.org/publication/design-margins) Wesley Faulkner * Kitten TTS (https://github.com/KittenML/KittenTTS) * Add Bluesky comments and likes to your blog (https://brittanyellich.com/bluesky-comments-likes/) PJ Hagerty * The AI Con (https://www.barnesandnoble.com/w/the-ai-con-emily-m-bender/1146281317?ean=9780063418561&gStoreCode=2542&gQT=2) - How to Fight Big Tech's Hype and Create the Future We Want by Emily M Bender and Alex Hanna * Tyler the Creator - Don't Tap the Glass (https://combine.fm/spotify/album/1jzv3jwZbt8lYfEtMjiD1R) Jason Hand * New After Pulse site (coming) * Anyone can Play Music (https://www.amazon.com/Anyone-Can-Play-Music-Potential/dp/0593850971) by Josh Turknett * 100 repos (and demos) * ai-tools-lab.com (https://ai-tools-lab.com/) * LLM Observability Learning Course (https://learn.datadoghq.com/courses/llm-obs-getting-started) (FREE) Mary Thengvall * Upcoming book that I had a preview of and am very excited about (coming from Apress in early 2026)! Developer Relations Activity Patterns: A Unified Approach to Devrel, DX and Community Management by Scott McAllister, David Neal, Ted Neward, and Chris Woodruff * Fun (random) things have made me smile lately: * Miniature Cheese Graters (https://amzn.to/45EJNbw) * Lapel Pins (https://amzn.to/41sYj3C) Special Guests: Jono Bacon and SJ Morris.

design started hype glass tap paramount hooked margins dx nir eyal reinvented community management playmusic anam developer relations developer experience devrel jono bacon david neal emily m bender wesley faulkner apress patrick hanlon jason hand ted neward hooked how build habit forming products josh turknett mary thengvall community pulse scott mcallister
Scaling DevTools
AI Tools for Enterprise - Chris and Matt from Ona

Scaling DevTools

Play Episode Listen Later Sep 26, 2025 39:33 Transcription Available


Gitpod has rebranded to Ona and shifted its focus to building AI tools for enterprise teams. This episode digs into why they made the leap, how they're standing out in a crowded AI space, and what it's been like rethinking developer workflows from the ground up. We talk about dev environments, differentiating in the AI space, forward-deployed engineers and more. This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Ona   •  Christian's X   •  Matthew's X

Scaling DevTools
Better documentation with the Diátaxis Framework

Scaling DevTools

Play Episode Listen Later Sep 19, 2025 24:24 Transcription Available


Creating docs that actually work means knowing what to write, how to write it, and where it belongs. In this episode, we break down the diataxis documentation framework—a simple but powerful system that splits docs into four clear types: tutorials, how-to guides, explanations, and reference. We look at examples of tools that have implemented diataxis to write their documentation with clarity and purpose.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Diataxis   •  Sequin   •  Layercode   •  Logdy

Scaling DevTools
Karan Vaidya, founder of Composio: MCP use cases & Elon retweets

Scaling DevTools

Play Episode Listen Later Sep 12, 2025 44:22 Transcription Available


Karen from Composio shares how developers are using MCP to connect tools like Slack, Notion, and Gmail with AI agents, growing from nearly zero to 100,000 users in 6 months. They capitalized on key moments when new AI tools, such as Grok versions and Claude releases, came out, creating examples and demos that resonated strongly across social media and got them retweeted by Elon Musk. Hear how the team learns to use these tools better over time, helping each new release work smarter than the last.This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.Links:   •  Composio    •  Composio's X   •  Karan's X   •  Launch Video

Knowledge Cast by Enterprise Knowledge
Paco Nathan - Principal DevRel Engineer at Senzing

Knowledge Cast by Enterprise Knowledge

Play Episode Listen Later Aug 26, 2025 38:55


Enterprise Knowledge's Lulit Tesfaye, VP of Knowledge & Data Services, speaks with Paco Nathan, Developer Relations (DevRel) Leader for the Entity Resolved Knowledge Graph Practice at Senzing. He is a computer scientist with over 40 years of tech industry experience and core expertise in data science, natural language, graph technologies, and cloud computing. He's the author of numerous books, videos, and tutorials about these topics. He also hosts the monthly “Graph Power Hour!” webinar.In their conversation, Lulit and Paco discuss Paco's background in the graph space, as well as current graph trends and scalable use cases for the Semantic Layer. They also touch on how to convince organizations to prioritize investments in semantic technologies and data management, and Paco shares more details on his talk about financial crimes and Semantic Layers at the upcoming Semantic Layer Symposium in Copenhagen.To learn more about the Semantic Layer Symposium, check it out here: https://semanticlayersymposium.com/ *25% off discount code: knowledgecastFor more on Senzing:Uniquely Senzing: https://senzing.com/uniquely-senzing-published/ Senzing + Docker Quickstart: https://senzing.com/docs/quickstart/quickstart_docker/Senzing Learning Portal: https://senzing.com/senzing-learning-portal-signup"Graph Power Hour!" Podcast: https://senzing.com/graph-power-hourTo learn more about Enterprise Knowledge, visit us at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠enterprise-knowledge.com⁠⁠⁠⁠⁠⁠⁠⁠⁠.EK's Knowledge Base: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://enterprise-knowledge.com/knowledge-base/⁠⁠⁠⁠⁠⁠⁠⁠⁠Contact Us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://enterprise-knowledge.com/contact-us/⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/enterprise-knowledge-llc/⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter/X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ekconsulting⁠⁠⁠

Packet Pushers - Full Podcast Feed
TNO039: Demystifying AI Adoption for Networkers (Sponsored)

Packet Pushers - Full Podcast Feed

Play Episode Listen Later Aug 22, 2025 58:49


On today’s Total Network Operations we talk through the adoption of AI in network operations with John Capobianco, Head of DevRel at Selector. Selector is the sponsor of today’s episode. John walks us through his career journey as a network engineer, and describes the moment where he realized that AI was going to change how... Read more »

Packet Pushers - Fat Pipe
TNO039: Demystifying AI Adoption for Networkers (Sponsored)

Packet Pushers - Fat Pipe

Play Episode Listen Later Aug 22, 2025 58:49


On today’s Total Network Operations we talk through the adoption of AI in network operations with John Capobianco, Head of DevRel at Selector. Selector is the sponsor of today’s episode. John walks us through his career journey as a network engineer, and describes the moment where he realized that AI was going to change how... Read more »

Ardan Labs Podcast
DevRel, Community, and Storyblok with Facundo Giuliani

Ardan Labs Podcast

Play Episode Listen Later Aug 13, 2025 88:21


In this episode of the Ardan Labs Podcast, host Bill Kennedy sits down with Facundo Giuliani, Solutions Engineering Team Manager at Storyblok, to trace his path from his early experiences with computers to leading a remote solutions engineering team. They explore headless CMS, the shift into developer relations, the balance of technical and soft skills, and the economic and community-building realities shaping today's tech careers.00:00 Introduction02:30 What is Facundo Doing Today? 07:00 First Memory of a Computer12:00 Highschool Interests16:00 University Studies28:00 Importance of a Degree38:00 Moving Jobs45:00 Working Remotely / Cost of Living56:00 Engaging With Others 1:00:00 Developer Relations Engineers1:09:20 Solutions Engineering1:15:30 Understanding Customer Problems1:20:00 Next Steps 1:27:00 Contact InfoConnect with Facundo: Linkedin: https://www.linkedin.com/in/facundogiuliani/Facundo's Site: https://fgiuliani.com/Mentioned in this Episode:Storyblok: https://www.storyblok.com/React Miami: https://www.reactmiami.com/Want more from Ardan Labs? You can learn Go, Kubernetes, Docker & more through our video training, live events, or through our blog!Online Courses : https://ardanlabs.com/education/ Live Events : https://www.ardanlabs.com/live-training-events/ Blog : https://www.ardanlabs.com/blog Github : https://github.com/ardanlabs

Convergence
Best Of Convergence: Crafting "Surprisingly Great" Developer Experiences with Kenneth Auchenberg

Convergence

Play Episode Listen Later Aug 6, 2025 37:30


Great developer experience isn't just about clean docs or helpful error messages—it's about intentionally delighting your user at every step. In this episode of Convergence.fm, host Ashok Sivanand is joined by Kenneth Auchenberg—former product leader at Microsoft and Stripe—for a masterclass on what it really takes to design and scale developer-centric platforms. The Convergence.fm podcast team is taking a break in the month of August, but we'll be back with new episodes in the fall. Until then, Ashok wants to share one of his favorite episodes. We'll be back in September with a new set of episodes on fostering engaged teams who ship delightful products. Thanks for watching and listening.  This episode originally aired June 24th, 2024 Kenneth helped shape Visual Studio Code and later played a key role in defining Stripe's gold-standard API experience. In this conversation, he breaks down the building blocks of DevEx success—from friction logging and human-centered design to measuring satisfaction and optimizing for the long tail of developers. They explore the differences between platform and infrastructure businesses, explain why most companies aren't ready to be platforms, and walk through frameworks for product metrics that matter. Whether you're designing your first SDK or scaling a full-fledged platform, you'll leave with actionable insights for making developers love your product. Unlock the full potential of your product team with Integral's player coaches, experts in lean, human-centered design. Visit integral.io/convergence for a free Product Success Lab workshop to gain clarity and confidence in tackling any product design or engineering challenge. Inside the episode… What Stripe got right about developer experience The difference between DevRel and DevEx How to test and measure developer delight When to evolve from infrastructure to platform Why great DevEx starts with product-market fit Mentioned in this episode… Stripe Microsoft / VS Code GitHub AWS Marketplace Shopify Superbase Recent.dev Subscribe to the Convergence podcast wherever you get podcasts including video episodes on YouTube at youtube.com/@convergencefmpodcast Learn something? Give us a 5 star review and like the podcast on YouTube. It's how we grow.

Coder Radio
624: Tampa Tech With Joey DeVilla

Coder Radio

Play Episode Listen Later Aug 2, 2025 34:57


Joey DeVilla of Tampa Tech fame and accordion playing glory joins Mike to discuss the Tampa Tech scene, some Python goodness, a little Rust and much more. Try Mailtrap for free (https://l.rw.rw/coder_radio_6) Joey's Blog (https://www.joeydevilla.com/) Mike on X (https://x.com/dominucco) Mike on BlueSky (https://bsky.app/profile/dominucco.bsky.social) Coder on X (https://x.com/coderradioshow) Coder on BlueSky (https://bsky.app/profile/coderradio.bsky.social) Show Discord (https://discord.gg/k8e7gKUpEp) Alice (https://alice.dev)

The PowerShell Podcast
Are PowerShell Pros Ready for C# - Ryan Coates

The PowerShell Podcast

Play Episode Listen Later Jul 28, 2025 35:47


In this insightful episode of the PowerShell Podcast, host Andrew Pla welcomes longtime friend and seasoned technologist Ryan Coates. Together, they explore the intersection of PowerShell and C#, discuss the natural evolution of tech careers, and examine the role of continuous learning in long-term success. Ryan shares a wealth of perspective from decades in IT—covering everything from early networking to modern cloud architectures and why C# is a practical next step for PowerShell users. Whether you're deep in automation or eyeing your next language leap, this conversation is packed with career wisdom, developer philosophy, and some solid tech nostalgia. What You'll Learn: Why C# is a great next step for experienced PowerShell users Use cases where C# offers performance or capability advantages over PowerShell How PowerShell and C# skills complement each other in the .NET ecosystem Ryan's journey from MCSE teen prodigy to early retirement Why soft skills are just as vital as technical skills for senior roles The value of working across many technologies and industries early in your career Insights into DevOps maturity, architecture thinking, and lifelong learning Bio & Links: Ryan Coates is an Enterprise Architect with 25+ years in IT, evolving from systems ops to DevOps and developer advocacy. He leads internal API and DevRel strategy at a global consulting firm. Passionate about mentoring, Ryan speaks at conferences on cloud and automation and helps run Microsoft Cloud, DevOps, and PowerShell user groups in Boise, Idaho. https://linkedin.com/in/ryandcoates https://twitter.com/ryandcoates https://discord.gg/pdq https://andrewpla.tech/links Ryan's C# Talk at PS Wednesday: https://www.youtube.com/watch?v=hOaFdHTlDXE Ryan's Summit Talk: https://www.youtube.com/watch?v=AePjFyuWvg8 Join the PowerShell Scripting Channel on PDQ Discord: https://discord.gg/pdq Check out PDQ Connect: https://pdq.com/podcast The PowerShell Podcast on YouTube: https://youtu.be/72UCneA1X40 The PowerShell Podcast Hub: https://pdq.com/the-powershell-podcast 

PodRocket - A web development podcast from LogRocket
Prisma Postgres with Nikolas Burk (Repeat)

PodRocket - A web development podcast from LogRocket

Play Episode Listen Later Jul 3, 2025 28:37


In this repeat episode, Nikolas Burk, DevRel at Prisma, talks about Prisma Postgres, its unikernel architecture, and its seamless integration with cloud infrastructure. Discover how Prisma Postgres is revolutionizing database management with features like cold start elimination, real-time event handling and advanced caching strategies! Links X: https://x.com/nikolasburk LinkedIn: https://www.linkedin.com/in/nikolas-burk-1bbb7b8a Github: https://github.com/nikolasburk Resources Prisma Postgres®: Building a Modern PostgreSQL Service Using Unikernels & MicroVMs: https://www.prisma.io/blog/announcing-prisma-postgres-early-access We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Let us know by sending an email to our producer, Em, at emily.kochanek@logrocket.com (mailto:emily.kochanek@logrocket.com), or tweet at us at PodRocketPod (https://twitter.com/PodRocketpod). Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form (https://podrocket.logrocket.com/get-podrocket-stickers), and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understanding where your users are struggling by trying it for free at LogRocket.com. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Nikolas Burk.