Social Web Cafe Podcast: Social | Media | Community

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COMMUNITY. It is a simple word, and yet entails so much. Social Media is an innovative and trendy tool to reach a new level of community. A new level of fun, with an eye toward enrichment and growth... and community. Relax with me in this Social Web Cafe. Live, learn, laugh, cry, touch, and be…

Deborah Anderson


    • Feb 5, 2015 LATEST EPISODE
    • infrequent NEW EPISODES
    • 30m AVG DURATION
    • 61 EPISODES


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    Latest episodes from Social Web Cafe Podcast: Social | Media | Community

    MM 3.1 * Abby Hartz, GetResponse, Talks about Why You Need Email Marketing * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Feb 5, 2015 34:16


    Come listen as Abby Hartz, GetResponse Customer Success Expert, explains why you need email marketing and why GetResponse is that email marketing provider for you!  She also talks about the landing page tool to create conversions that impress!   http://www.socialwebcafe.tv/mm31   Tune in, to watch the weekly "Marketing Momentum" show at SocialWebCafe.TV.  Be sure to subscribe to get your free audio downloads of every episode.  Show notes, links, and resources are available at SocialWebCafe.TV.  Join the elite when you subscribe to the Social Web Cafe TV Insider.     Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast

    MM 2.7 * More Favorite Clips * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Feb 13, 2014 8:13


    A few MORE clips from previous versions of Marketing Momentum w/Charles & Deborah.   http://www.socialwebcafe.tv/mm27   Tune in, to watch the weekly "Marketing Momentum w/Chuck & Deborah" show at SocialWebCafe.TV.  Be sure to subscribe to get your free audio download of the show every week.  Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter.     Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast

    MM 2.6 * Favorite Clips * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Feb 6, 2014 6:07


    A few clips from previous versions of Marketing Momentum w/Charles & Deborah.   http://www.socialwebcafe.tv/mm26   Tune in, to watch the weekly "Marketing Momentum w/Chuck & Deborah" show at SocialWebCafe.TV.  Be sure to subscribe to get your free audio download of the show every week.  Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter.     Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast

    MM 2.5 * More Perspectives on Monetization * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Jan 30, 2014 22:13


    Charles and Deborah finish their discussion on perspectives on monetization and their thoughts on factors to consider.  This is also the last episode with Charles Terrence Harper.  Chuck Hester, Marketer Extraordinare will be joining the team, so stay tuned.   http://www.socialwebcafe.tv/mm25   Tune in, to watch the weekly "Marketing Momentum w/Chuck & Deborah" show at SocialWebCafe.TV.  Be sure to subscribe to get your free audio download of the show every week.  Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter.   Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast

    MM 2.4 * Perspectives on Monetization * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Jan 23, 2014 40:07


    A familiar topic that comes up in many business and marketing circles is monetization.  This is especially true for the entrepreneurial endeavors.  So, what monetization model do you use and what factors do you consider when making your decision(s)?   http://www.socialwebcafe.tv/mm24   Tune in, to watch the weekly "Marketing Momentum w/Charles & Deborah" show at SocialWebCafe.TV.  Be sure to subscribe to get your free audio download of the show every week.  Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter.     Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast

    MM 2.3 * Next Level Success 6 * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Jan 16, 2014 15:32


    In this episode of Marketing Momentum, Charles and Deborah, again joined by Wade Harman, discuss topics that include Vimeo Pro; using Twitter to gain business leads; and event monetization perspectives.  Come share in the fun.   http://www.socialwebcafe.tv/mm23   Tune in, to watch the weekly "Marketing Momentum w/Charles & Deborah" show at SocialWebCafe.TV.  Be sure to subscribe to get your free audio download of the show every week.  Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter.     Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast

    MM 2.2 * Next Level Success 5 * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Jan 9, 2014 41:07


    Charles and Deborah talk about Storify for Twitter Chats, Hangouts for Businesses, and SEO / Content Perspectives.  Charles and Deborah are joined by Wade Harman, during these 6 episodes of the NLS series.  Join in on the conversation on this episode of Marketing Momentum. http://www.socialwebcafe.tv/mm22 Tune in, to watch the weekly "Marketing Momentum w/Charles & Deborah" show at SocialWebCafe.TV.  Be sure to subscribe to get your free audio download of the show every week.  Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter. Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast

    MM 2.1 * Next Level Success 4 * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Jan 2, 2014 30:54


    During this fourth of the six Next Level Success Social Commentaries, Charles, Deborah, and Wade chat about live streaming (including hangouts), as well as bloggers’ use of videos.  Join in on the conversation on this episode of Marketing Momentum. http://www.socialwebcafe.tv/mm21 Tune in, to watch the weekly "Marketing Momentum w/Charles & Deborah" show at SocialWebCafe.TV.  Be sure to subscribe to get your free audio download of the show every week.  Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter. Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast

    MM 1.27 * Next Level Success 3 * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Dec 26, 2013 22:14


    In this third of six Next Level Success Social Commentaries, Charles, Deborah, and Wade chat about Google Helpouts.  Deborah was one of those invited by Google to be a part of the official launch, with a Helpout on how to do hangouts.  Join in on the conversation on this episode of Marketing Momentum. http://www.socialwebcafe.tv/mm127 Tune in, to watch the weekly "Marketing Momentum w/Charles & Deborah" show at SocialWebCafe.TV.  Be sure to subscribe to get your free audio download of the show every week.  Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter. Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast

    MM 1.26 * Next Level Success 2 * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Dec 19, 2013 29:50


    Charles and Deborah are joined by Wade Harman in what is called the “Next Level Success” Social Commentary series.  This is the second of six of these commentaries.  This episode covers using Twitter effectively, Instagram videos, and hashtags in social media. http://www.socialwebcafe.tv/mm126 Tune in, to watch the weekly "Marketing Momentum w/Charles & Deborah" show at SocialWebCafe.TV.  Be sure to subscribe to get your free audio download of the show every week.  Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter. Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast

    MM 1.25 * Next Level Success 1 * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Dec 12, 2013 20:55


    Charles and Deborah are joined by Wade Harman in what is called the “Next Level Success” Social Commentary series.  This is the first of six of these commentaries.  This episode covers discussions on mobile-ready sites and apps, as well as Kindle publishing, music, and watching zit-popping videos on YouTube. http://www.socialwebcafe.tv/mm125 Tune in, to watch the weekly "Marketing Momentum w/Charles & Deborah" show at SocialWebCafe.TV.  Be sure to subscribe to get your free audio download of the show every week.  Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter. Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast

    MM 1.24 * Staying With the Curve * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Dec 5, 2013 26:38


    How do you keep up your game when it comes to video and, specifically, YouTube.  One way is to subscribe to the YouTube Video Creator Channel.  Charles and Deborah talk about this channel and also some insights on changes in the industry and ensuring that you keep on track with your own marketing efforts. http://www.socialwebcafe.tv/mm124 Tune in, to watch the weekly "Marketing Momentum w/Charles & Deborah" show at SocialWebCafe.TV.  Be sure to subscribe to get your free audio download of the show every week.  Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter. Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast

    MM 1.23 * Targeting the Audience with Video * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Nov 28, 2013 15:55


    What is it that makes people click on a video?  Are you thinking about this before you plan your video and video marketing efforts? In particular, are you thinking about this when planning your production?  Volvo obviously put a lot of thought (and surely money!) into their recent, virally successful Van Damme commercial.  Charles and Deborah talk about that in this episode of Marketing Momentum and chat about what works and can be applied to your business and marketing needs. http://www.socialwebcafe.tv/mm123 Tune in, to watch the weekly "Marketing Momentum w/Charles & Deborah" show at SocialWebCafe.TV.  Be sure to subscribe to get your free audio download of the show every week.  Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter. Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast

    MM 1.22 * The Future is Video Traffic * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Nov 21, 2013 29:51


    What will be our primary source of traffic in the coming months, according to the stats?  Listen as Charles and Deborah discuss video, video options and review the Michael Port YouTube Channel as well as another look at Video Creators. http://www.socialwebcafe.tv/mm122 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    MM 1.21 * YouTube Channels (Schmoyer, Forleo, Stanford) * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Nov 14, 2013 24:25


    Today marks the first day of the YouTube commentaries.  Charles and Deborah start with Stanford, Marie Forleo, and Tim Schmoyer (Video Creators).  Also, Deborah gives hints on backdrops and whiteboard effects, as well as logo ideas for your videos. http://www.socialwebcafe.tv/mm121 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    MM 1.20 * Trading Business for Passion * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Nov 7, 2013 26:23


    Charles shares his thought process and insights on trading in a lucrative business model for his true passion.  Hear how he walked through his decision-making process. http://www.socialwebcafe.tv/mm120 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    MM 1.19 * PubCon & SEO * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Oct 31, 2013 37:24


    Exciting things happened at PubCon Las Vegas 2013, including Matt Cutts’ brilliant PR move and SEO news and focus on quality.  Listen as Deborah shares highlights and Charles shares SEO thoughts.  It’s Vegas - Can’t help be but a surge of excitement, eh? http://www.socialwebcafe.tv/mm119 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    MM 1.18 * It’s Our Show * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Oct 24, 2013 18:01


    We are fascinated with reality TV shows, as well as the access that services like YouTube, Vimeo, Vine, and Instagram provide to us.  The combination of desire, access, and the joy of seeing ourselves on screen propels us toward our own show(s), whether it is our own reality TV via iPhone, or our Music show, or whatever our creative minds lead us to present to our audience. http://www.socialwebcafe.tv/mm118 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    MM 1.17 * Who's Responsible For Conversions? * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Oct 17, 2013 28:16


    Who handles conversions?  You are a business and you hire a consultant to promote your business.  You probably expect sales.  Do you expect the consultant to be responsible for ensuring those conversions?  As a consultant, are you task oriented and as long as you deliver a project well done, your work is also done?  Obviously, business and consultant benefit when there are sales, but who is responsible for those conversions and how is that defined?  Charles and Deborah discuss these challenges. http://www.socialwebcafe.tv/mm117 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    MM 1.16 * Local & Niche Marketing * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Oct 10, 2013 22:29


    There are challenges that face all of us, and today Charles and Deborah talk about those marketing challenges facing local and niche marketing.  Charles shares some of his insights in fitting into both of those categories, with his business model. http://www.socialwebcafe.tv/mm116 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    SWC Interviews 2.22 * Eve Dawes * Social Web Cafe TV

    Play Episode Listen Later Oct 9, 2013 22:30


    Eve Dawes is an award winning fitness expert, athlete, and personal trainer.  She is also an expert at finding balance between fitness and fun, and passing those gems on to her community.  Listen and learn... and feel good doing it! http://www.socialwebcafe.tv/swci222 Also, tune in to the Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

    MM 1.15 * Email Marketing: Feed Them! * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Oct 3, 2013 45:57


    In Email Marketing, you want to stand out.  You want to find your voice and you want people to be begging to be a part of your list.  You need to figure out who your audience is and what they are hungry for so that they come to you to be fed.  Charles and Deborah discuss email marketing on this episode. http://www.socialwebcafe.tv/mm115 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    SWC Interviews 2.21 * Rebekah Radice * Social Web Cafe TV

    Play Episode Listen Later Oct 2, 2013 40:13


    Rebekah Radice is the Manager of Industry Engagement for Better Homes and Gardens Real Estate.  She is much more than that and there is good reason why she was chosen for such a prestigious role.  Ms. Radice understands engagement in a way that is innovative and she helps others to implement engagement through social media for themselves and for their brand.  She teaches the concept of being “relatable and accessible” and how that is key to your engagement efforts in the web arena. http://www.socialwebcafe.tv/swci221 Also, tune in to the Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

    MM 1.14 * It’s All In the Confidence * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Sep 26, 2013 33:27


    What is the difference between making that sale and breaking that sale?  Sometimes it is as simple (and complicated) as your level of confidence.  You want people hungry for what you have to sell.  Like the gentleman in Charles’ story, you want to be the type of person that people search high and low to find so that they can pay your $2000 for your product.  And, we ask, how is your confidence level? http://www.socialwebcafe.tv/mm114 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    MM 1.13 * How Much Social Media Do You Need? * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Sep 19, 2013 18:40


    How much social media do you really need for your company?  Do you need to spend 3 hours today on Facebook, G Plus, or Pinterest?  The answer will differ from company to company but the same question exists and pondering your answer may help you become more efficient with your marketing efforts and spending time where time needs to be spent. http://www.socialwebcafe.tv/mm113 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    SWC Interviews 2.19 * David Faltz * Social Web Cafe TV

    Play Episode Listen Later Sep 18, 2013 29:23


    David Faltz, founder of White Rabbit Marketing, has an innovative approach to how he succeeds in getting his clients on the first page of SERPs (Search Engine Results Page).  He keeps the high quality service while delivering results.  He has coined the acronym SEBO, which stands for Search Engine Branding Optimization.  Listen as he shares his innovative approach, as well as quick actionable tips that you can implement. http://www.socialwebcafe.tv/swci219 Also, tune in to the Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

    MM 1.12 * Keep On Keepin' On * Marketing Momentum * Social Web Cafe TV.mp3

    Play Episode Listen Later Sep 12, 2013 28:54


    Consistency is an easy enough concept to understand but not necessarily an easy concept to apply.  What is it that encourages you to keep on keepin’ on?  Is it keeping your eyes on the goal?  Brute force determination?  Charles and Deborah talk about different aspects of the perseverance in business. http://www.socialwebcafe.tv/mm112 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    SWC Interviews 2.18 * Wade Harman * Social Web Cafe TV

    Play Episode Listen Later Sep 11, 2013 25:39


    What is it that makes some of your followers click on one article or post and not another?  Wade Harman spends time pondering and analyzing this type of question and shares his findings with his readers.  Listen as Wade introduces himself to our Social Web Cafe audience and decide for yourself what will work for your business. http://www.socialwebcafe.tv/swci218 Also, tune in to the Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

    MM 1.11 * What Do We Do For A Buck? * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Sep 5, 2013 23:37


    Continuing the discussion from a few weeks ago, Charles and Deborah discuss publicity, how to get it, and, more specifically the consideration of consequences for that publicity. http://www.socialwebcafe.tv/mm111 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    SWC Interviews 2.17 * Devorah Spilman * Social Web Cafe TV

    Play Episode Listen Later Sep 4, 2013 18:12


    Did you know that you can use story to promote your business?  Devorah Spilman has been telling stories for many years.  She is a master storyteller.  Now, she shares insights and ideas on how to create imagery that draws your audience in and gives them an opportunity to get to know you and your brand and become your engaged customer. http://www.socialwebcafe.tv/swci217 Also, tune in to the Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

    MM 1.10 * Charles’ Sales Secrets * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Aug 29, 2013 35:32


    Somehow, by some gift, ingenuity, or downright hard work and grit, Charles makes sales.  Listen as he tells stories, shares what worked for him, as well as what did not work.  Charles gives insights from real life, on this episode of Marketing Momentum with Charles and Deborah.http://www.socialwebcafe.tv/mm110Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live. Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    SWC Interviews 2.16 * Kavita Chintapalli * Social Web Cafe TV

    Play Episode Listen Later Aug 28, 2013 24:16


    Kavita Chintapalli is an intelligent young lady, both intellectually and intuitively.  Her most recent promotion to Creative Content Manager at the innovative New York startup, Movoli, did not just fall into her lap.  With some hard work, she was able to climb that ladder, even in this tough economy.  Listen as she shares her story and tips for others in career transition. http://www.socialwebcafe.tv/swci216 Also, tune in to the Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

    MM 1.9 * Who Took My Internet? * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Aug 22, 2013 42:14


    It would appear to be inevitable.  Change.  Google, Facebook, and other social media platforms and networks are no exception to that inevitable change.  Listen as Charles and Deborah chat about perspectives on these changes and suggestions for how you can ride the wave and still succeed in spite of change. “What is the marketing opportunity in keeping with my marketing objective.” -Deborah Anderson http://www.socialwebcafe.tv/mm19 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    SWC Interviews 2.15 * Highlights 1 * Social Web Cafe TV

    Play Episode Listen Later Aug 21, 2013 9:51


    Useful tips and ideas from past episodes of Social Web Cafe TV Interviews in this short episode.  A quick review of action steps and ideas that you can use in your branding, social media, and marketing endeavors.  Speakers include Ileane Smith, Patrick Schwerdtfeger, Martha Giffen, Debbie LaChusa, Laura Rubinstein, Dan R. Morris, and Chuck Hester. http://www.socialwebcafe.tv/swci215 Also, tune in to the Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

    MM 1.8 * YouTube & Wirecasting * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Aug 15, 2013 34:13


    YouTube is full of great ideas, including their Wirecasting with Telestream.  This has been something available to YouTube partners, like Social Web Cafe TV, for some time, but has now been opened to the general public.  Charles and Deborah breeze through the Wirecasting features and then continue to talk about marketing and potential outcomes for streaming video for your brand. http://www.socialwebcafe.tv/mm18 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    SWC Interviews 2.14 * Debbie LaChusa, Branding Expert * Social Web Cafe TV

    Play Episode Listen Later Aug 14, 2013 36:45


    Debbie LaChusa has over 26 years of marketing experience, not to mention the degree and the corporate “real life” experience to back up that claim.  She coaches people on how to brand themselves and reach their success, and now, she offers these same principles in an affordable study-at-your-own-pace udemy course.  Tune in to meet Ms. LaChusa and gather some useful tips to help you to start thinking about your next step on your path to branding yourself. http://www.socialwebcafe.tv/swci214 Also, tune in to the Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

    MM 1.7 * Unique Selling Proposition * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Aug 8, 2013 30:01


    Have you defined your unique selling proposition?  Have you defined your target audience?  Is it a fit for what your audience is looking for in your product or service?  Is it a fit for what you offer?  Charles and Deborah talk it out loud, using Hangout Queen as an example of a reposition of the unique selling proposition. http://www.socialwebcafe.tv/mm17 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    #SocialCafe #TBW 1.5 * Viral Content Buzz * Social Web Cafe TV

    Play Episode Listen Later Aug 7, 2013 33:28


    Viral Content Buzz is a buzz platform that not only allows you to have your quality content shared, but also provides access to quality content that your social networks will appreciate.  Each project that is submitted for buzz is moderated and only accepted if it passes quality standards.  That is only the beginning, as there are many unique opportunities and features that Viral Content Buzz offers that may not be offered in other platforms.  One exciting feature is the ability to share images on Pinterest.  Grab your cup of coffee, log into Viral Content Buzz, and pin while having your morning brew.  Then, when you are ready to share your content, you will have those buzz credits ready and waiting. http://www.socialwebcafe.tv/socialcafe15 Tune in, every Tuesday (6p PT / 9p ET), for the #SocialCafe Twitter Chat http://socialwebcafe.com/chat Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    SWC Interviews 2.13 * Don Sturgill, Writer * Social Web Cafe TV

    Play Episode Listen Later Aug 6, 2013 28:16


    Listen as master storyteller and gifted writer, Don Sturgill, shares philosophies on life and his love of the pursuit of wisdom. Also, tune in to the Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

    MM 1.6 * Talents To Main Street * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Aug 1, 2013 36:17


    Join us as Charles explains his program called "Taking Your Talents To Main Street."  It has the heart and science of the apprenticeship programs of the past.  The success is in building career capital for the apprentice while moving the company toward even more success.  Charles and Deborah discuss this success that also benefits the future entrepreneur, on this episode of Marketing Momentum w/Charles & Deborah. Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    SWC Interviews 2.12 * Patrick Schwerdtfeger, Keynote Speaker * Social Web Cafe TV

    Play Episode Listen Later Jul 31, 2013 56:48


    Ever wanted to reap the benefits of being a Keynote speaker?  You can do it!  Patrick  Schwerdtfeger share his story of how he become an international keynote speaker and gives tips on how you can do it, too. Also, tune in to the newest Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

    MM 1.5 * Giving Too Much * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Jul 25, 2013 44:56


    We may believe in being real, but is there a point where real is too real in business?  How transparent does a business need to be with customers?  Also, how much do we give away for free to bring potential customers in our doors (or virtual doors)?  Charles and Deborah discuss it on this episode of Marketing Momentum w/Charles & Deborah. Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    SWC Interviews 2.11 * Marj Wyatt, Understanding Your Clients * Social Web Cafe TV

    Play Episode Listen Later Jul 24, 2013 45:39


    Could you use help understanding your clients?  Marj Wyatt has a gift in that area and is here to give you insights on how you can develop those skills (even if that is not your gift). Ms. Wyatt, of VirtuallyMarj.com, joins Deborah on this chat.  She has a lot of experience working with customers and clients in different arenas, including the corporate environment, real estate, and entrepreneurial.  From that vast experience, she is able to provide insights for us, in how to understand our clients and apply that to our business. Also, tune in to the newest Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

    MM 1.4 * Two Examples * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Jul 18, 2013 38:36


    Two examples are discussed by Charles and Deborah on the Marketing Momentum Show on Social Web Cafe TV.   Last week, Charles mentioned two examples.  Whether it is an example of what to do, or an example of what not do, we can learn what to apply to help to reach that success level in our business. These examples illustrate the different paths that can be taken in promoting ourselves online, and especially as it relates to information sharing, like blogging.  There is the traditional path of normal content production, SEO, social sharing, etc., and then there is the way the world really works, as shared by someone from the inside, Ryan Holiday. It isn’t necessarily what we want to hear, but awareness of these things help us to make more informed decisions on the paths we choose, as well as how we walk them. Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    SWC Interviews 2.10 * Beth Browning, SEO Instructor * Social Web Cafe TV

    Play Episode Listen Later Jul 17, 2013 30:47


    SEO and social media need to work together, to be effective.  Deborah chats with Beth Browning, Corporate Strategist turned SEO Instructor, with a keen eye toward social media and the crossover point of both.  Ms. Browning learned SEO, formally, and she demonstrated such an intuitive results-oriented understanding of SEO that she was asked to teach it at Search Engine Academy. Also, tune in to the newest Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

    MM 1.3 * Actionable Authority * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Jul 11, 2013 31:46


    What is “Actionable Authority?”  Who defines whether you have “authority” or not, in marketing your product or service?  Listen to Charles and Deborah, as they discuss the definition of “Actionable Authority” and what works in developing it for your brand.  Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    SWC Interviews 2.9 * Ann & Gerald, Viral Content Buzz * Social Web Cafe TV

    Play Episode Listen Later Jul 10, 2013 25:54


    Need buzz on Facebook, Twitter, Pinterest, and Stumbleupon?  Listen as Ann Smarty (@seosmarty) and Gerald Weber (@the_gman), founders of Viral Content Buzz, tell you how you can get that buzz.  Also, tune in to the newest Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 1p PT / 4p ET at SocialWebCafe.TV/live  Subscribe to this podcast to download free episodes of engaging, informative conversation that will help you to succeed in your business.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

    #SocialCafe #TBW 1.4 * Business During Vacations * Social Web Cafe TV

    Play Episode Listen Later Jul 7, 2013 15:01


    Join Deborah and Da Vinci and listen to the July 2nd #SocialCafe #TBW interactive web show to find out about performing business tasks, like social media and blogging, while on vacation (when you are supposed to be taking a break!).  Subscribe to Social Web Cafe podcast to be notified about each podcast, as well as interview episodes, and the weekly Marketing Momentum show.  Visit SocialWebCafe.TV to find out more information.

    MM 1.2 * "Less is More" Paradox * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Jul 5, 2013 52:14


    “The 'Less is More' Paradox” discussed by Charles and Deborah on the Marketing Momentum Show on Social Web Cafe TV. Do you wonder about that balance?  Are you getting a return on overworking, or does that return actually come earlier in the process?  Listen to Charles and Deborah, as they discuss "The 'Less is More' Paradox."  Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

    SWC Interviews 2.8 * Tea Silvestre, Reality Web Show * Social Web Cafe TV

    Play Episode Listen Later Jul 3, 2013 55:20


    Wondering how to engage your audience/viewers?  Listen to Tea Silvestre, and come up with ideas for your brand.  Tea is the queen of “Reality Web Shows,” having completed “Prosperity’s Kitchen” earlier this year.  Also, tune in to the newest Social Web Cafe TV show, “Marketing Momentum w/Charles & Deborah” every Tuesday, live, at 4p ET / 1p PT at SocialWebCafe.TV/live  Subscribe to this podcast to receive more engaging, informative podcast episodes, as well as hangout episodes.  Visit SocialWebCafe.TV to find out more information, including show notes for this episode and video episodes of Social Web Cafe TV shows.

    MM 1.1 * The Road To The Offer * Marketing Momentum * Social Web Cafe TV

    Play Episode Listen Later Jun 26, 2013 31:34


    Do you struggle with getting that sale, with the offer?  Do you wonder where the balance is between being too “salesy” and not asking for the offer, with that zilch return?  Listen to Charles and Deborah, as they discuss “The Road To The Offer.”  Tune in, every Tuesday (4p ET / 1p PT), to watch the “Marketing Momentum w/Charles & Deborah” live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

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