Podcasts about pubcon las vegas

How can you navigate the complex journey from being a marketing practitioner to a marketing leader? In this insightful episode, we explore this transformation with Paula French, an expert in the digital marketing world. Paula has been a steadfast member of the same marketing agency for nearly 14 years. So when it comes to agency life, she's truly seen it all and has advanced to every level there is. Paula candidly shares her experiences, shedding light on the intricacies of managing client relationships during this transition to a marketing leader. We uncover the critical importance of maintaining proactive communication during internal shifts and the psychological elements involved in role transitions. Join us for an engaging conversation with Paula French and gain invaluable insights into the journey of transforming from a marketing practitioner to a marketing leader.Learn more about Paula:Paula French has developed strategic digital marketing solutions for clients since 2009 when she joined Search Influence — then a 9-person team. Paula contributed to the company's rapid growth by building and training effective account strategists. She has led strategy on digital marketing for the Center for Restorative Breast Surgery, Tulane University School of Professional Advancement, Audubon Nature Institute, and New Orleans Tourism.Today, Paula plays digital marketing matchmaker by identifying the right marketing solutions to match business goals to help companies in almost any industry optimize their potential, with an emphasis in education, healthcare, and tourism. Paula speaks about digital marketing in her hometown of New Orleans, as well as on the road, including past panels at MozCon Local in Seattle, Pubcon Las Vegas, and Engage in Portland.Paula's Links:LinkedIn: https://www.linkedin.com/in/paula-keller-french/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Tim Soulo talks with Jason Barnard about revealing the secrets of keyword data. Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs. Tim has been a frequent and noteworthy contributor to the SEO and digital marketing industries for the past 12 years.  Thousands of online publications have quoted his data research studies, including Inc, Techcrunch, and Venturebeat, and he has spoken at some of the world's top industry conferences, including PubCon (Las Vegas, US), BrightonSEO (Brighton, UK), and Digital Marketers Australia Conference (Melbourne, AU). Keyword search volume is a metric many use obsessively, but what is it exactly, and is it really the best metric for SEOs? You probably know about Google Keyword Planner. Interestingly, there's a big difference between these two. Jason Barnard points out what Google Keyword Planner is designed for Google to sell ad space to advertisers, while Tim Soulo emphasises that keyword search volume is for SEOs.  They dig deep into that debate, and also veer off track and talk about focussing on users… why businesses should aim to better understand what their users want, need, and value. SEOs also need to focus more on what the business' audience is looking for since as Google displays in the SERPs what it deems valuable, helpful, and relevant to the user. As always, the show ends with passing the baton… the grooviest Tim Soulo hands over the virtual baton to next week's charming guest, Elizabeth Marsten. What you'll learn from Tim Soulo 00:00 Tim Soulo and Jason Barnard00:52 Myroslav Khmarskiy's Message of Gratitude and Request for Support in Ukraine02:04 Tim Soulo's Message of Gratitude to All Who Support Ukraine05:21 Ahrefs' Brand SERP06:41 Concerns on Ahrefs' Knowledge Panel08:26 How Many Billions of Keywords Does Ahrefs Track?09:24 Where are Google are Going with Users' Keyword Inputs10:58 How People Try to Manipulate Ahrefs Metrics12:04 Is Keyword Search Volume the Best Metric?12:28 Keyword Search Volume Vs Google Keyword Planner14:06 Google Keyword Planner: A Tool for Advertisers17:53 Speaking the Vocabulary of Your Audience (Focus on Users)19:30 Brand Queries aka Pull Queries20:22 Keyword Search Volume is Misleading21:18 Overview of Ahrefs' Traffic Potential (Keyword Metric)22:52 What Can a Small Business Do When Competing for a Keyword with a Top Ranking Site?25:11 Tim Soulo's Thoughts on AI Tools and Google Educating Itself29:17 Tim Soulo's Approach to SERPs33:27 Important Thought-Provoking Insights from Tim Soulo on Keyword Search Volume36:45 Passing the Baton: Tim Soulo to Elizabeth Marsten This episode was recorded live on video March 22nd 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Tim Soulo talks with Jason Barnard about revealing the secrets of keyword data. Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs. Tim has been a frequent and noteworthy contributor to the SEO and digital marketing industries for the past 12 years.  Thousands of online publications have quoted his data research studies, including Inc, Techcrunch, and Venturebeat, and he has spoken at some of the world's top industry conferences, including PubCon (Las Vegas, US), BrightonSEO (Brighton, UK), and Digital Marketers Australia Conference (Melbourne, AU). Keyword search volume is a metric many use obsessively, but what is it exactly, and is it really the best metric for SEOs? You probably know about Google Keyword Planner. Interestingly, there's a big difference between these two. Jason Barnard points out what Google Keyword Planner is designed for Google to sell ad space to advertisers, while Tim Soulo emphasises that keyword search volume is for SEOs.  They dig deep into that debate, and also veer off track and talk about focussing on users… why businesses should aim to better understand what their users want, need, and value. SEOs also need to focus more on what the business' audience is looking for since as Google displays in the SERPs what it deems valuable, helpful, and relevant to the user. As always, the show ends with passing the baton… the grooviest Tim Soulo hands over the virtual baton to next week's charming guest, Elizabeth Marsten. What you'll learn from Tim Soulo 00:00 Tim Soulo and Jason Barnard00:52 Myroslav Khmarskiy's Message of Gratitude and Request for Support in Ukraine02:04 Tim Soulo's Message of Gratitude to All Who Support Ukraine05:21 Ahrefs' Brand SERP06:41 Concerns on Ahrefs' Knowledge Panel08:26 How Many Billions of Keywords Does Ahrefs Track?09:24 Where are Google are Going with Users' Keyword Inputs10:58 How People Try to Manipulate Ahrefs Metrics12:04 Is Keyword Search Volume the Best Metric?12:28 Keyword Search Volume Vs Google Keyword Planner14:06 Google Keyword Planner: A Tool for Advertisers17:53 Speaking the Vocabulary of Your Audience (Focus on Users)19:30 Brand Queries aka Pull Queries20:22 Keyword Search Volume is Misleading21:18 Overview of Ahrefs' Traffic Potential (Keyword Metric)22:52 What Can a Small Business Do When Competing for a Keyword with a Top Ranking Site?25:11 Tim Soulo's Thoughts on AI Tools and Google Educating Itself29:17 Tim Soulo's Approach to SERPs33:27 Important Thought-Provoking Insights from Tim Soulo on Keyword Search Volume36:45 Passing the Baton: Tim Soulo to Elizabeth Marsten This episode was recorded live on video March 22nd 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Tim Soulo talks with Jason Barnard about revealing the secrets of keyword data. Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs. Tim has been a frequent and noteworthy contributor to the SEO and digital marketing industries for the past 12 years.  Thousands of online publications have quoted his data research studies, including Inc, Techcrunch, and Venturebeat, and he has spoken at some of the world's top industry conferences, including PubCon (Las Vegas, US), BrightonSEO (Brighton, UK), and Digital Marketers Australia Conference (Melbourne, AU). Keyword search volume is a metric many use obsessively, but what is it exactly, and is it really the best metric for SEOs? You probably know about Google Keyword Planner. Interestingly, there's a big difference between these two. Jason Barnard points out what Google Keyword Planner is designed for Google to sell ad space to advertisers, while Tim Soulo emphasises that keyword search volume is for SEOs.  They dig deep into that debate, and also veer off track and talk about focussing on users… why businesses should aim to better understand what their users want, need, and value. SEOs also need to focus more on what the business' audience is looking for since as Google displays in the SERPs what it deems valuable, helpful, and relevant to the user. As always, the show ends with passing the baton… the grooviest Tim Soulo hands over the virtual baton to next week's charming guest, Elizabeth Marsten. What you'll learn from Tim Soulo 00:00 Tim Soulo and Jason Barnard00:52 Myroslav Khmarskiy's Message of Gratitude and Request for Support in Ukraine02:04 Tim Soulo's Message of Gratitude to All Who Support Ukraine05:21 Ahrefs' Brand SERP06:41 Concerns on Ahrefs' Knowledge Panel08:26 How Many Billions of Keywords Does Ahrefs Track?09:24 Where are Google are Going with Users' Keyword Inputs10:58 How People Try to Manipulate Ahrefs Metrics12:04 Is Keyword Search Volume the Best Metric?12:28 Keyword Search Volume Vs Google Keyword Planner14:06 Google Keyword Planner: A Tool for Advertisers17:53 Speaking the Vocabulary of Your Audience (Focus on Users)19:30 Brand Queries aka Pull Queries20:22 Keyword Search Volume is Misleading21:18 Overview of Ahrefs' Traffic Potential (Keyword Metric)22:52 What Can a Small Business Do When Competing for a Keyword with a Top Ranking Site?25:11 Tim Soulo's Thoughts on AI Tools and Google Educating Itself29:17 Tim Soulo's Approach to SERPs33:27 Important Thought-Provoking Insights from Tim Soulo on Keyword Search Volume36:45 Passing the Baton: Tim Soulo to Elizabeth Marsten This episode was recorded live on video March 22nd 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

What's the story behind the Pissed Consumer Santa logo? Funny story about this one. So, I have this cartoon Santa caricature of myself, that I'm currently using as my social media profile picture. In 2017, I was at the Pubcon Las Vegas convention, and a company called Pissed Consumer had a booth there. That week they had a selfie contest for Instagram and Twitter. I submitted a photo and won the contest and traveled home with a really awesome JBL speaker. A few years later, they reached out and asked if they could, turn that photo into something cool. They said it would be like a mascot type character or something for the holidays. A few weeks later I get tagged in a photo and they updated their social media profiles and said check out our new Santa! Support the show: buymeacoffee.com/wrestlingandy Get some new shades at blenderseyewear.com and save 16% with code: BEARD16 Music by: Nbhd Nick at Epidemic Sound Website: wrestlingandy.com Social Media: @wrestlingandy

Google recently began informing YouTube users that Hangouts is being discontinued in 2019. This affects Google’s Webmaster Hangouts. Google’s John Mueller received notice at the same time as everyone else. Many of the tools available as part of the ‘Google for Small Business’ initiative have been developed based on feedback received from small business owners. The 2019 U.S. Search Awards has officially launched and is accepting entries until July 5. Don’t wait – get your submissions in now! Soon after, judges will begin the process of deciding which agencies, brands, and individuals will be shortlisted for the 2019 awards ceremony, happening Wednesday, October 9 at the SLS Las Vegas Hotel & Casino during Pubcon Las Vegas, the premier social media and search optimization conference.

Google recently began informing YouTube users that Hangouts is being discontinued in 2019. This affects Google's Webmaster Hangouts. Google's John Mueller received notice at the same time as everyone else. Many of the tools available as part of the ‘Google for Small Business' initiative have been developed based on feedback received from small business owners. The 2019 U.S. Search Awards has officially launched and is accepting entries until July 5. Don't wait – get your submissions in now! Soon after, judges will begin the process of deciding which agencies, brands, and individuals will be shortlisted for the 2019 awards ceremony, happening Wednesday, October 9 at the SLS Las Vegas Hotel & Casino during Pubcon Las Vegas, the premier social media and search optimization conference.

Red Beard drops some pretty big news and Evan Facinger not only attended both Pubcon events this year, but also spoke on Amazon Advertising at Florida. Both conferences have always been known to be on the leading edge when it comes to online marketing tactics. Tune in to find out what happened at Pubcon Florida and see how it compares to Pubcon Las Vegas. Sign up (https://genevasupply.com/gs-podcast/) have the show notes delivered right to your inbox.

Content research studies reveal which content performs best, garnering social-media shares and earning in-bound links. Few experts know as much about measuring the effectiveness of content as Eric Enge. Eric and I talked about research that can inform your content strategy for SEO, content marketing, and social media. The show notes below include links to research studies, blog posts, and other info we discussed in the interview. Eric's Bio Eric Enge was named 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards. Eric has been speaking about digital marketing for more than a decade. He keynotes many conferences every year, including Pubcon Las Vegas 2017 in a joint keynote with Gary Illyes, and State of Search. Eric is co-author of The Art of SEO, and also writes columns in sites such as Search Engine Land and Moz. Eric is the Founder and CEO of Stone Temple Consulting, a 70+ person digital marketing agency based in Massachusetts. Stone Temple is a leading provider of SEO consulting services, content marketing services, and social media services. Stone Temple's clients include some of the world's largest e-tail sites and brands. Show Notes Here is info on the research studies that Eric and I discussed. Top Content of 2017 Stone Temple recently published The Most Linked Content of 2017. This post is Eric's analysis of a dataset provided by BuzzSumo of the year's most-linked-to content-marketing content. Eric looked at 1,021 pieces of content, each of which had garnered more than 300 links and each of which had wide social media sharing. Eric discovered that, not surprisingly, news stories from big media outlets topped this list. But some of his findings suggest opportunities for non-huge brands. Studies, for example, came in second and "represent one of the major opportunities for driving content-marketing success for a business." Even a small company can conduct, for example, survey research and then report on it through their unique market lens to create a valuable, share-able study. No Correlation between Social Shares and In-Links Eric pointed out that his study aligns with similar findings in a Moz/BuzzSumo study that showed a lack of correlation between links to and shares of more than 1 million pieces of content. While it might seem logical to assume that highly shared content would earn more links, and vice versa, it turns out that that's rarely the case: "We know that certain types of content, such as cute baby or animal photos, can get tons of social shares, but they don’t get very many links. We also know that each marketplace behaves quite differently. The number of people that may share political news and commentary posts includes significant portions of the general population that don’t have the ability to implement links to content. In contrast, the relative proportions of 'sharers' and 'linkers' in other markets, such as science or technology, are probably quite different." Which Digital Personal Assistant Is Smartest We also talked about some original Stone Temple research on personal digital assistants like Google Home and Amazon Echo. Stone Temple asked each of the four major voice-activated devices (Home, Echo, Cortana, and Siri) the same 5,000 questions. They also did a Google search on each query to set a baseline. I have a no-spoiler policy, so I'll let you read the article to see which gadget came out on top. While this research is interesting in its own right, it's also a great of example of what Eric had said earlier about how studies are a great content type for grabbing attention. This study has been widely cited, including coverage in major media sources like Inc., Business Insider, and the Wall St. Journal. The Upshot Our conversations culminated with Eric observing that "we are all under-invest...

In this episode of SEO Happy Hour, we have the pleasure of having SEO rockstar Eric Enge of Stone Temple Consulting with us. Eric, Jason and me go through content, SEO case studies and prove the value of good content.  Eric drills down several SEO case studies and proves the ranking power of content and links working together for a cohesive and powerful digital strategy. How are you developing links and content for your business? What are social channels ad influencer relationships you using in your strategies? Watch now and learn how Eric and his team help their fortune 500 clients get results. Eric's Bio: Eric was named 2016 Search Marketer of the Year (Male) at the Landys (http://searchengineland.com/2016-landy-awards-winners-260063), and 2016 Search Personality of the Year at the US Search Awards (http://www.ussearchawards.com/2016-winners), and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards. Eric has been speaking about digital marketing for more than a decade. He keynotes many conferences every year, including this year's Pubcon Las Vegas in a joint keynote with Gary Illyes. Eric is co-author of The Art of SEO (http://shop.oreilly.com/product/0636920032908.do), and also writes columns for sites such as Search Engine Land, and Moz. Eric is the Founder and CEO of Stone Temple Consulting (STC), a 70 person digital marketing agency based in Massachusetts, and STC offers content marketing, SEO, and social media services. STC's clients include some of the world's largest e-tail sites and brands. At We Do Web Content we develop SEO, Content and email strategies for developing leads and nurturing those leads.   Law firm SEO, Legal marketing, Content marketing,  https://www.wedowebcontent.com

This week on Search Talk Live we’re honored to welcome Upasna Gautam—Manager of Digital Strategy at Geek Powered Studios, a behind-the-scenes, yet renowned SEO specialist, and expert in digital strategies relating to semantic search, e-commerce optimization, data analytics, and online consumer journey analysis.With an academic background in biomedical sciences from Michigan State University, Upasna is known for her firmly quantitative approach to online marketing, using the principles of the scientific method to analyze algorithms and processes while providing a pragmatic, logical system of organization to search. Over the years she has presented her thoughts and ideas at various high-profile events including SMX London, Pubcon (Las Vegas and Austin), and Digital Summit (Phoenix, Atlanta, and Dallas). In Fall 2015 and 2016 she also participated as a guest lecturer at the University of North Texas.

This week on Search Talk Live we’re honored to welcome Upasna Gautam—Manager of Digital Strategy at Geek Powered Studios, a behind-the-scenes, yet renowned SEO specialist, and expert in digital strategies relating to semantic search, e-commerce optimization, data analytics, and online consumer journey analysis. With an academic background in biomedical sciences from Michigan State University, Upasna is known for her firmly quantitative approach to online marketing, using the principles of the scientific method to analyze algorithms and processes while providing a pragmatic, logical system of organization to search. Over the years she has presented her thoughts and ideas at various high-profile events including SMX London, Pubcon (Las Vegas and Austin), and Digital Summit (Phoenix, Atlanta, and Dallas). In Fall 2015 and 2016 she also participated as a guest lecturer at the University of North Texas.

Google Panda is reported to be rolling out in increments. Google Authorship not dead? Aggressively attacking hacked spam sites; Study: 29% Of Sites Face Duplicate Content Issues and 80 percent Aren’t Using Schema.org Microdata. Plus, Jim Hedger and Dave Davies discuss what happened this week at Pubcon Las Vegas 2015 and the creation of a new charity made in the name of beloved digital marketer Dana Lookadoo. 

Google Panda is reported to be rolling out in increments. Google Authorship not dead? Aggressively attacking hacked spam sites; Study: 29% Of Sites Face Duplicate Content Issues and 80 percent Aren't Using Schema.org Microdata. Plus, Jim Hedger and Dave Davies discuss what happened this week at Pubcon Las Vegas 2015 and the creation of a new charity made in the name of beloved digital marketer Dana Lookadoo. 

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to sit down with Ira Kates.  We discussed the different competitive tactics he’s using in the online world to help large car brands like Mazda compete with other large automotive brands. In this episode of Marketing Nerds, we cover: Creating dynamic and comparison pages on separate domains and how this helps use first party data to create comparison  How to offer up contextual and targeted ads What data you need to put out to gain traction […]The post New #MarketingNerds Podcast: Competitive Online Tactics with Ira Kates appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to sit down with Julia McCoy.  She talks about how she started her company, Express Writers, out of a need she saw for websites and businesses needing great content. In this episode of Marketing Nerds, we cover: Why content is crucial to SEO, the user experience, and more How Julia manages a team that all works remotely Strategies in content marketing and SEO Changes and strategies for content creation in 2015 and beyond To listen to Marketing […]The post New #MarketingNerds Podcast: Ways Content Can Help A Business SEO Presence with Julia McCoy appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to sit down with Ashley Ward. She digs into what it takes to take over and manage a new social media account. In this episode of Marketing Nerds, we cover: What things you should take advantage of to boost social media engagement online. Facebook ads as well as other ads that can help businesses, and how to use them. Dig into tactics: what works in the social media world. Help your client define their market. Who […]The post New #MarketingNerds Podcast: Taking Over a Social Media Account with Ashley Ward appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to discuss statistics and removing bad links with Russ Jones from Virante. In this episode of Marketing Nerds, we cover: Statistics Russ uses to protect his brands online. Blackhat methods that people use and a cost/benefit ratio. He walks you through how to asses if what you’re doing is blackhat or whitehat in your SEO methods How important trust is with every business online. SEO’s need to learn the double-tap method for link building and link retrieval To listen […]The post New #MarketingNerds Podcast: Statistics and Removing Bad Links with Russ Jones appeared first on Search Engine Journal.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to discuss Searchmetrics’ ranking factor study with its founder, Marcus Tober. In this episode of Marketing Nerds, we cover: How metrics like new back links, site structure, and on-page optimization factor into rank How responsive site design play into mobile and desktop local SEO Is tablet traffic different from desktop or mobile traffic? Why only a few companies were actually prepared for Google’s Hummingbird algorithm update To listen to Marketing Nerds with Marcus Tober: Download or […]The post New #MarketingNerds Podcast: Ranking Metrics With Searchmetrics’ CTO & Founder Marcus Tober appeared first on Search Engine Journal.

Exciting things happened at PubCon Las Vegas 2013, including Matt Cutts’ brilliant PR move and SEO news and focus on quality.  Listen as Deborah shares highlights and Charles shares SEO thoughts.  It’s Vegas - Can’t help be but a surge of excitement, eh? http://www.socialwebcafe.tv/mm119 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.

The Click Father, Kevin De Vincenzi discusses trends, social media and more. Hale Benton, a Veteran Pilot and Ecommerce Entrepreneur, discusses lead generation now and then.Charlie Bass, President of the Las Vegas Internet Chamber of Commerce, reports from the floor of PubCon Las Vegas and Cydney Moora tells us about the latest hot offers .Plus, Will Martin-Gill , Director of Internet Marketing for Ebay Partner Network , fills us in on some announcements that were made at AdTech NYC as it pertains to the Ebay Partner Network.

Talking about Online Forum Networks and Communities as Victor Pitts reports from Pubcon Las Vegas 2008 and he talks to the crew from Crowd Gather, which consolidates message board and forum users. By combining the reach of a targeted ad network with passionate user-generated content,Crowd Gather benfits both advertisers and forum owners.

Brent Custoras comments on Yahoo Buzz Finally Featuring Non Yahoo Properties on Yahoo.com, plus Marcus reveals why he did not get to speak at Pubcon Las Vegas 2008, and Bob Rains of boutique marketing agency Lets Make It Awesome previews his panel presentations.

The Rockstars give us a recap of PubCon; they also talk about the viral and marketing potential of Twitter and a great Twitter joke that went bad, kinda.

The Rockstars give us a recap of PubCon; they also talk about the viral and marketing potential of Twitter and a great Twitter joke that went bad, kinda.