The Clarity Sessions

Want to know my best tip for launching an online course? You'll be surprised what you hear in this episode! Listen in for my best tip for building and launching an online course!

Here is a proven process for launching your product. Learn 3 easy steps for launching a product and starting an online business. 

Tech overwhelm comes quickly when you don't actually know what you really need for your business to operate smoothly. To help, I'm going to walk you through the five essential tools you need in your online business.

Tech overwhelm is real, there's no point in denying it. But I want you to know that you can overcome it. In this episode, I will give you 3 tips to help you do just that...

There is so much conflicting business "advice" out there. So how do you know what advice to follow and apply? I'll tell you all about it in this episode!

This episode is all about marketing with confidence. It will give you permission to market without fear and help you overcome the obstacles that have been standing in your way when it comes to telling people about your offer. 

Who do you want to hear your message? Who are you trying to reach? In this episode, I will be guiding you through refining your targeted audience to get the maximum results by thinking small. 

Learn my favorite resources for my online business to help you overcome tech overwhelm.

A huge part of your business success is determined by your money mindset. Learn in this episode about how changing my money mindset changed my business.

Working from home? Here are tips to help make you successful as you transition to working from home.

Learn to build your income and impact online with these tips.

Tik Tok is the next place your business needs to be, and I'll tell you why! For more about Tik Tok and business, click here. 

This episode is all about moving forward from limiting beliefs to find freedom. 

23 years ago, three doctors told me I would never walk again. After a major car accident, I was lucky to be alive. I don't take God's grace lightly. I am a walking testament to His power and kindness.⁣ Take a listen to how my accident 23 years ago has impacted my life every day since. 

Have you ever heard of the term “limiting belief?” I wasn't aware of the impact of limiting beliefs until just a few years ago, but it's completely changed the way I view success and think about big goals. We often tell ourselves "I could never..." statements that limit our full potential. Listen to this episode to overcome your "I could never..." statement.     

If you're a leader and you've struggled to manage all of the demands on your plate, you're not alone. You have the work that you need to do, the work that you need to oversee, and then you have multiple stakeholders as well. Though the demands are high on leaders, there are ways to approach leadership in a productive way. Here are three ways to become a productive leader: 1. Have a mission to pursue. 2. Have a mentor to guide you. 3. Have the right mindset.  Learn more when you listen to my episode on How to be a Productive Leader.  

How to you know what to post on social media and include in your email newsletter? Learn three tips to discover content idea in this episode. learn more about personal coaching at briandixon.com/coaching        

What holds you back from identifying and serving your ideal client? Find out in this episode.

Here is a key for authors, speakers, and entrepreneurs: take a bold stand. Stand against injustice in your industry. Stand for encouragement. Share your perspective to help your ideal client.  Learn more about clarity coaching at briandixon.com/coaching

This morning affirmation process can help you finally reach your most important goals.  

Join our Money Mindset Mentoring Program. Just send me a message on instagram at brianjdixon  

Live Webinars - what to teach learn more at briandixon.com  

18 - one change to make to your website to increase your sales Learn more at https://briandixon.com/coaching  

Discover this new platform to engage your audience and sell your products and services.    

Struggling to give a speech or deliver content at a conference? These tips will help!

If you've ever considered joining a high-level mastermind group, this episode will help.

Do you have an upcoming meeting with an editor or an agent? This episode will help you.

Everything that you create is for a person. Learn more...

learn more about coaching at briandixon.com/coaching   Question asked by guest:  Patty has two books out and she wants to build a bridge between the excitement she has over her books and how to help people actually buy her book. She wants to do more speaking and coaching as a result of her book topics (how to slow down as mothers and how to parent teens). She wants to be more known and have a greater group of people she is reaching. Right now her writing is a hobby and she mostly wants her books to bless others. Patty is working on some videos and wonders if it is better to do Youtube videos or Facebook live.   Brian's answer: People buy things they want, not what they need. So what is the want behind the need? How do we find what someone will actually pay for? Does Patty have an email list? Youtube is basically a video library and is specific. Facebook live videos are meant for connection.   Brian's main points: If people have a compelling reason to join a newsletter right away, they will sign up immediately, it doesn't have to be a slow growth. Is Patty getting paid aside from selling the book (speaking, coaching, etc)? How are people finding out about her? She has all the ingredients for an incredible meal, she just needs the right recipe. People can trust her because she has great word of mouth growth.    She has social proof because of speaking engagements. She has an audience who needs her help because her audience is all mothers. However, a book that teaches things people already know and may feel guilty about, reading the book means they have to work.           *For example, they have to work at slowing down and not feel guilty about it. So for Patty, she needs people to meet her and trust her and feel the personal connection. This would lead to more coaching and book sales. When three or more people ask the same question, make a product to answer that question.    Facebook live videos are very powerful and help people to not feel alone. Moms of teenagers would want parenting tips with Patty on a Facebook live once a week. Maybe she could do themes each week and Q&A live formats. Mention in each one that she can be available for coaching for more personal questions. Now she has become a “friend,” Facebook groups can then use her videos so she should join those groups and provide value for a week or two, encourage members through posting and answering their questions. Then she could send messages to the admins and offer free videos or a free Facebook live within the group. She should start with broad groups and then look for niches, for parents looking for certain things (religious denominations, geographic locations, activities, etc).

Learn more at https://briandixon.com/coaching Featured in this episode: Maira Vial - https://www.vialdesigns.com/about-me/

Guest's Name: Betsi Hill from https://betsiworld.com/ How do you get clarity and know that what you want to do is the right thing and then how do you amplify it out to your right audience? Access the show notes at https://briandixon.com/clarity09/ Learn more about Brian's coaching at https://briandixon.com/coaching (Betsi wants to help those people in the 20 to 65 range that don't think that they have enough ability to enjoy freedom - just have to have a plan. They are semi nomads and says that if they can do it, anyone else can) Brian's answer: I love that, well the name of the book, Start with your people. Same answer. Tell me about your people. Who do you feel like you're here to serve? Who is somebody that you feel like you can make a difference for? Need to narrow down the audience. Think of a target on a bull's eye. If you take that dart and throw it, you might not hit the bull's eye, you might not get the 50 points, but maybe you'll get the 20 or 30 points. But if you have no dart board at all, you'll never get any points. You have this 40 year span of people you want to serve. I would really focus in on one person. Perhaps it is someone who is 40 years old and not enjoying their job, has freelance writing skills, etc. and she started googling. That's where she meets Betsi Brian's main points:Hone in on the avator. Betsi mentioned Amplify, but for Brian Amplify is actually an acronym - Audience, Message, and  Product. Have to start with your audience. Imagine that this person just turned 40 which is a milestone birthday and it get her thinking about what and where she wants to be in her life. Be very specific about who she is….where does she work, etc. It might be someone you know or a combination of people. Once you're clear on her, then you get to know what questions she is asking. Your content is just answering her questions. If you're not writing for a specific person, then you're just writing randomly or for yourself.  This is totally fine. We all have hobbies like throwing a baseball that you don't need to have a coach, but if you want to make a living from it, you have to have a professional mindset. You have to decide it is not for you, but instead for your reader. Send an email to your list to ask what people are struggling with. Subject line - One question for you. Real short email, hey it's Betsi. Where are you struggling the most right now? Hit reply and let me know. You could also quantify it, life direction or location freedom. Brian recommends keeping it open if this is the first time it is sent. The email subscribers when they reply are telling you 2 things - 1. Where they are stuck and 2. How they see you. People will only tell you about their problems if they feel you can help them with a solution or you can empathize with them. You can also do something similar on your facebook page, but it would need more clarity since they're not on your email list. I'm working on my blog or revamping my website - what would you love to learn. People may write you asking about what type of RV or how do I make money on the road, etc. What is obvious to you is magic to other people. They've paid attention to you. Make a list of all the questions from email and facebook. Put it all together for a good plan.

Does your message really matter? What if you write about something that doesn't necessarily “change the world”, but is in the hobby or “fun” niche? That's what we'll talk about in today's Clarity Session. Today I speak with Angie and she specializes in the silhouestte/cricut niche. You can find her at burtonavenue.com. Angie is struggling with monetizing her blog, while battling the insecurity of whether or not a craft blog really matters to people. Maybe you identify with that as well. To watch the video version and access show notes, visit briandixon.com/clarity08

How do you find the time to work on your blog and serve your audience? That's the question we cover in today's clarity session. #07 How to find time to work on your blog- The Clarity Sessions Get show notes at briandixon.com/clarity07   Today I speak with Allison from https://www.shedreamsofalpine.com/ about how your create the time to put into your blog, even if you are working a full time job.

#06 The Clarity Sessions - How to start your blog Get show notes at briandixon.com/clarity06 Guest's Name:Zeena Regis Question asked by guest: Zeena is a grief counselor and hospice chaplain who wants to know how to start a faith-based community where the members can connect with one another and share resources about end of life care and about how to handle grief. A blog, podcast and/or web portal where people can share best practices on what has worked for them.   Brian's answer: Create great content and get to know your audience and as you get to know your audience you will find an opportunity which will become your product.   Brian suggested three exercises. Create a narrative. A person Anne(an is your ideal reader/community member), wants to support her friend whose mother has passed away. Write a narrative of “Anne” from the point when Anne heard that her friend's mom is sick until 2 years after her friend's mom passes. Describe how Anne, in an ideal world according to your expertise, assisted her friend so that her friend felt supported. Begin with the end in mind. Develop a framework. You'll notice benchmarks and milestones along Anne's journey which becomes the framework. The good thing about having a framework is that you can identify the stage a person is at and then identify the stage you need to get them to. E.g. If you determine that they are at Stage 3 then your job is to get them to Stage 4. Develop a list of questions about how to get a person from one stage to the next. Look at each milestone and brainstorm a list of questions that people might have about how to get from one stage to the next. E.g. a person overheard about something going on with a family member but does not know the best way to bring up the topic. That person might ask “What should I do?”, “Should I text or call?”. Write down all of the questions they might have.     Brian's main points: Create a narrative and discover your audience Develop a framework. The message is your framework. It describes the steps needed to assist a person at a particular stage of grief. The product is the result of “Anne” asking “But how do I...?”. It is the message packaged in a form that can be consumed such as a membership site or an online course, speaking engagements or a book.   Links Brian mentions: Experts/ Books  Brian mentions: BrianDixon.com/coaching Guest's website link: zeenaregis.com

Do you write from a faith based perspective? Struggle to “sell to your audience” while also serving them? If so, you are in the right place, welcome to the Clarity Sessions.

Do you struggle to figure out what kind of product or service to offer to your audience? What about figuring out who your audience even is? If you feel stuck, you are going to enjoy today's Clarity Session.

Have you ever felt like your market is saturated, like there's too many people writing on your exact topic? Too many people that are speakers in your world, too many people that have written books about what you want to write about? Well, that is the question we're gonna talk about in today's clarity session. You are listening to the clarity sessions. My name is Brian Dixon and today we talk to Flavia Andrews and Flavia is the proprietor of neat house sweet home.com. You can find her over at neathousesweethome.com

So maybe you've been blogging for awhile, you've been focusing on your social media, you've been growing your audience, and you have heard from some other people that it's time to monetize. It's time to create a product to actually take all of those eyeballs, all those people that are watching or viewing or reading your content and actually sell them something. But what kind of product do you create? Or that is the question that Jennifer from sunflowermom.com asks on today's clarity session.

Have you ever struggled to grow your ideal audience? Well, if you have, you will definitely be able to relate to today's clarity session. Hey, it's Brian Dixon and you are listing to the clarity sessions and I'm so excited that you're here. This is episode one and you can get access to our transcript and the video version of this by going to Brian Dixon.com/clarity zero one. And in today's episode I speak with Danette Gora and you can learn more about DanetteGora.com. And she asks the question about how do I connect to my ideal audience? Let's take a listen.