The Marketing Futurist Podcast

Jason Swenk (jasonswenk.com) brings over a decade of experience of running an agency to the conversation.   In a world where we are pushing to automate more and more, Jason actually takes a different approach. He is trying to move away from automation towards more personal conversations and technology like Messenger Bots are helping him do just that.   Jason advises agency clients to never stop pursuing new technology and that taking fast action is the key to success. It's not about that one tool or tech that will revolutionize your business, it's about knowing who you really are and realizing technology will change, so never settle.   It's the companies who stay on top of these trends but have an underlying unique problem they solve, that stay on top.   Get in touch with Jason at jasonswenk.com and on Instagram.

Molly Pittman joins us to talk about her journey of learning marketing over 6 short years starting as an intern at Digital Marketer, working her way to VP of Marketing, and eventually leaving to start her own company.   Her strong suit is Facebook Ads. She explains how Facebook Ads can be extremely effective, but only by getting the right message in front of the right people.   Facebook Ads present businesses with lots of opportunities, but you still need to understand your audience and do your research.   And, where there are any gaps in Facebook Ads' metrics, you can use Facebook Messenger to fill in the “messy middle” to gather more ambiguous data by chatting directly with subscribers.   Even though Messenger has been around for 2 years, it's still in infancy and many businesses have yet to even hear about it and learn how it can benefit their business.   Molly shares her vision for the future of Marketing - which she predicts, will follow technology closely.   And, the theme that comes out in every episode of Marketing Futurist is that at the end of the day, marketing is all about humans, and keeping the human in technology.

Mary Kathryn Johnson shares her journey from eCommerce in 2003 to Chatbots in 2017, and predicts the future of marketing through AI.

In this episode, we talk to Jacob Warwick, who has a background working in marketing and startups in Silicon Valley for 10 years. His roster of clients is vast, including Director of Marketing positions for Xerox, and Under Armour.   We discussed: Setting client expectations for reasonable results Showing value to clients right away by tracking engagement metrics, setting benchmarks and goals Educating clients during the discovery phase The advantages you have as a marketer because you know your clients best, vs. a consultant who is coming in new. Be sure to put yourself directly in your customers' shoes by talking to them, rather than thinking you know what they want Understanding what resources you have at your disposal to achieve the outcomes your clients desires

Are you ready for the future of personalized advertising and robo-ads management? Justin Hartzman joins the Marketing Futurist podcast to discuss the direction of Facebook and Instagram advertising for conversational marketers and entrepreneurs.

Mary Lou Kayser shares her story telling secrets as a Marketing Futurist. Personalization still takes precedent whether using long form or short conversational copywriting.

We discuss everything from simple vs. easy marketing concepts to shiny object syndrome to taking action now with revisions later with Bob Jenkins on the show today, and the most important topic centers on valuable solutions created by entrepreneurs for the people they serve.

This future of marketing and technology might be scary, but according to Jaime Masters of the Eventual Millionaire podcast, it will also be very convenient and personalized. Are you game to have a computer chip embedded into your skin?

Seeing Andrew Warner's talk at Converted2016 introduced Kelly to Messenger Bots, and that was the fateful connection she was looking for to unify the segmented approach most of her clients were taking in their marketing strategies. She entered Andrew's Bot Academy, and won the Best Bot contest, including an all expenses paid trip to San Francisco to hang out with and learn from Andrew, himself. Kelly's business and network has skyrocketed from there.

The right message to the right person at the right time is the future of marketing and technology, and Brennan Dunn of RightMessage.com shows us how.

Andrew Yarashevsky, COO and CPO of Chatfuel takes us on a journey into the very near future when the large data collection ability of chatbots and AI allow us to actually disrupt our marketing universe with personalized conversations that occur one on one at the time our prospects are live in their chat platforms. Again, we see the future bringing us closer to a shift of the definition of scaling. We are headed to scaling our business communication as an automated one to one, instead of one to many.

Roberto Blake, a YouTube influencer and speaker, shares how he got to where he is by being someone who is interested in innovation from a young age. He believes video is the future of marketing and will continue to grow and reach audiences in the way they need to be reached. Listen as he talks about Micro Influencers as the future of marketing and how the evolution of video will continue to win the content marketing race.

Discover the conversational marketing metric in chatbots that is probably more important than conversions or sales when Dmitry Dumik shares his experience with Kelly Garrett and Mary Kathryn Johnson.  Dmitry also shares what happened when The New York Times launched their chatbot on Chatfuel, and what caused his team to stay up all night to ensure the best chatbot experience possible for their subscribers.

Nathalie Lussier shares her story and software for content and courses. Join the Marketing Futurists as we dive into the personalization of conversations and content delivery on this podcast episode.

John Koetsier, Writer and Futurist for Forbes, Venture Beat, Entrepreneur.com, and many more discusses the lessons he learned to become a Marketing Technology Futurist.     He shares his experience with big data and small data (surveys), and helps us create a Futurist Advantage by lifting our gaze a little over the current hype and trend to see how that trend fits into the overall Marketing atmosphere.   John also shares how we can use both hard, big data to define “What” is happening, and how we can use soft, survey data to help us determine “Why” that is happening based on consumer perceptions. He talks about IoT and a possible “Personal API” that will help you keep control of your own data.   He shares with us how to ignore much of the marketing technology and tools, and use the marketing concepts that haven't changed over time to truly be a Marketing Futurist with an Advantage.

Join Dan Gamito of ManyChat, as he talks about how he predicted the transformation of communication from email as an impersonal, ineffective tool, to chat and Messenger to create instantaneous, relational conversation.   It was the manifestation of his vision that brought him to ManyChat when he saw what he predicted come alive with Messenger Bots.   Dan talks about the limitations of current computational architecture, which are preventing advancement in AI. Once again, he predicts the dawn of quantum computing to be the next revolution in 40-50 years that will accelerate processing, machine learning, and completely redefine the way we interact with technology.   In a world where we live in a bubble of social media that reflects back only what we want to see, Dan points out the future isn't about you, it's about loving people and that is ultimately what will drive the world forward.

Julie Stoian's meteoric rise to the 2 Comma Club and beyond made her a valued member of the ClickFunnels core team, and she shares with us her thoughts on the digital marketing frontier.

Andrew Warner, CEO of Bot Academy and Mixergy, shares his reasons for getting into ChatBots, why he thinks you need to use them too, and what he sees as the future of Messenger Marketing.

Join Kelly and MKJ as they pick the marketing and technology brain of the ManyChat CEO, and ask him to share what he feels is coming for the future of conversational marketing.

Kelly Garrett of Ekcetera Design & Marketing, and Mary Kathryn Johnson of Messenger Funnels share the purpose of this show, and their coming interviews with Marketing Futurists who help grow our online businesses like Mikael Yang, CEO of Manychat, Dmitry Dumik, CEO of Chatfuel, Andrew Warner, CEO of Mixergy and Bot Academy, Jaime Masters of Eventual Millionaire, Julie Stoian of ClickFunnels, and many more. Don't miss an episode of The Marketing Futurist Podcast, or you might miss your favorite digital innovator.