Podcasts about chatfuel

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Best podcasts about chatfuel

Latest podcast episodes about chatfuel

successfulstylistacademy
5 AI Tools That Every Salon Should Be Using

successfulstylistacademy

Play Episode Listen Later Aug 1, 2023 21:02


The beauty industry is constantly evolving, and artificial intelligence (AI) is one of the latest trends to have a major impact on the way salons operate. AI-powered tools can help salons save time and money, provide better customer service, and increase efficiency. Founder Ambrosia Carey breaks down her favorite tools to use for her business. Try Flodesk with 50% off for an entire year. To learn how to market your business more, join the Marketing Collective Waitlist. We want to hear from you! Drop your Review & tell us what you want more of! Key Take-aways: 1. Email Marketing to automate and personalize your client's experience. Try Flodesk at half-off! 2. AI helps you bring in the right leads, improves conversions, and automated workflows to save you hours every week. 3. Set up 3 warming emails before sending a sales email for better conversions. 4. Utilize ChatBots; Chatfuel, Many Chat, and Drift are a few that help with answering FAQ's or selling products. 5. Google Analytics: Create reports to summarize traffic sources, conversion rates, bounce rates, session duration, and keywords. 6. ChatGPT, Bard, and Llama 2 are the 3 open source models you should try. 7. ChatGPT can learn what your preferences and voice are. Use it as a virtual assistant to help you organize, write up emails, or even policies. 8. Bard gives you options and a list of examples when looking for information or inspiration. 9. Llama 2 is run by Meta and partnered with Microsoft; offering options such as writing code, creating websites, and tracking metrics. Visit us on Instagram for more or TikTok if you prefer. Get 15% off with our Sponsor & favorite skincare line, Pharmagel, code SSA15 at checkout.

Aprende y Vende
#184. Cómo instalar ChatGPT en Facebook e Instagram para vender más y responder más rápido.

Aprende y Vende

Play Episode Listen Later Jun 15, 2023 20:11


En este video aprenderás cómo instalar ChatGPT en el Instagram y Facebook de tu negocio para: Responder más rápido los mensajes y comentarios que recibes. Dar recomendaciones de tus productos o servicios según las preguntas de cada usuario. 0:00 Intro  1:55 Plataformas más importantes para hacer bots 2:23 Bot para mensajes con ChatGPT 4:20 Información del negocio con ChatGPT 6:20 Cantidad de Tokens  7:39 Opción de hablar con un humano 9:43 Plantillas si una persona está molesta  10:58 Cuándo usar un bot  11:41 Cuándo no usar un bot 13:07 Bot para comentarios con ChatGPT 15:00 Estrategia de escribir una palabra en comentarios 16:00 Recomendaciones de productos  17:50 Incentivar el uso de comentarios  18:06 Bot con ChatGPT en anuncios   Enlaces mencionados: ManyChat: https://manychat.com/  Chatfuel: https://dashboard.chatfuel.com/  ---------------------------------------------------

Aprende y Vende
#177. Cómo instalar ChatGPT en WhatsApp para aumentar tus ventas y mejorar tu atención al cliente

Aprende y Vende

Play Episode Listen Later Apr 27, 2023 21:13


ChatGPT es la herramienta del momento. Pero pocas personas saben que ya se puede instalar en el WhatsApp de nuestro negocio para vender más y mejorar la atención al cliente. En este video te mostraré los 2 métodos para integrar ChatGPT con WhatsApp, cómo puedes usarlo para mejorar y aumentar tus ventas, y cuáles son los 3 puntos claves que debes conocer para que las personas no se molesten cuando hablen con un bot. 0:00 Intro  2:20 Integrar ChatGPT con WhatsApp Manualmente 4:18 Integrar ChatGPT con WhatsApp Automáticamente  4:44 Manychat 5:32 Chatfuel 7:24 Información del negocio con ChatGPT 10:12 Los bots no van a reemplazar a un humano 11:02 Dile a las personas que es un bot 11:35 Ponle nombre a tu bot 13:14 Opción de redirigir a un humano  14:50 Empresas que deberían usar un bot 15:15 Empresas que no deberían usar un bot 18:02 Libro recomendado: Pre-suasión de Robert Cialdini    Enlaces mencionados:  Bot de WhatsApp: https://bot-whatsapp.netlify.app/ OpenAI API: https://platform.openai.com/docs/api-reference/introduction Manychat: https://manychat.com/ Chatfuel: https://chatfuel.com/ Libro recomendado: Presuasión - Robert Cialdini ---------------------------------------------------

Le Super Daily
Un ChatBot pour mon compte Instagram : Bonne idée ?

Le Super Daily

Play Episode Listen Later Sep 21, 2022 23:42


Épisode 837 : Et si, les chatbots étaient permettaient de créer davantage de lien. D'engager efficacement et humainement ses audiences ? On revient sur les préjugés pour vous présenter les Chat Bots v.2022 !Bot vs ChatbotAttention, quand on parle de chat bot, d'outil d'automation, on ne parle pas d'outils qui vont venir simuler des likes, des abonnements ou des vues de stories ! On va parler de gentils Bots, des bots légaux. Vous le savez, chez Supernatifs on aime l'humain. On pense que la richesse des réseaux sociaux réside notamment dans leur capacité à créer des liens, des relations, vraies, authentiques… Et là on déboule les 2 pieds devant avec un sujet sur les bots et l'automation. Forcément vous vous dites : WTF !? Ok, ok mais ouvrons nos chakras quelques minutes….Et si, les chatbots étaient un outil permettant justement de créer davantage de lien. D'engager efficacement mais aussi humainement ses audiences ?Dans cet épisode on va s'attacher à faire un point lucide et dépassionné sur le sujet.Est-ce une bonne idée d'ajouter de l'automation dans ses mp et commentaires Instagram ?——C'est quoi un Chatbot ?Un chatbot Instagram est un système de messagerie qui répond à des questions humaines à l'aide de réponses automatisées. D'un côté la conversation : « chat ».De l'autre l'automatisation : « bot ».La fonction principale d'un chatbot est d'entretenir une conversation. Sa mission : apporter des réponses aux demandes des internautes. De manière totalement automatisée, sans aucune intervention humaine.—Attention Chatbot ce n'est pas la même chose que botLes bots ce sont ces outils tiers un peu filous qui proposent des services de like et de commentaires automatisés. En gros je peux paramétrer un outil pour qu'il imite des actions humaines d'interactions avec d'autres comptes. Liker automatiquement tous les posts avec le #lesuperdaily. Balancer un petit com automatique dés que la photo est localisée à Lyon…Soyons clairs. Ces bots ne sont pas autorisés par Instagram et concrètement vous prenez des risques de suspensions de votre compte.——Instagram a ouvert son API aux chatbots conversationnelsDepuis un peu plus d'un an, Instagram a officiellement ouvert son API à plusieurs services tiers de chatbots.Objectif : permettre de concevoir des chatbots conversationnels dans Instagram comme on peut aussi le faire sur Facebook avec Messenger.Pour que ça marche il va vous falloir un compte Instagram business et passer par un service tiers homologué.Chatfuel ou Manychat par exemple.—Qu'est-ce qu'on peut faire avec un chatbot Instagram ?La mise en oeuvre d'un chatbot Instagram nécessite un vrai travail de préparation en mont. On créer des scénarios de conversations avec une logique de question à choix multiple.Tout commence par la configuration de « conversation starters ». En gros quelqu'un qui s'engage dans une interaction en MP Instagram avec ma marque va se voir proposer un certain nombre de champs prédéfinis. Comme un menu.Choix 1 : J'ai une question sur un produit ?Choix 2 : Quels sont vos horaires d'ouverture ?Choix 3 : J'ai un problèmeUn chatbot se construit ensuite dans une logique d'arborescence avec plusieurs scénarios.—Quelques exemples d'utilisations de chatbot InstagramPour répondre aux question fréquentesKusmi tea propose par exemple un chatbot très poussé pour prendre en charge toutes les questions fréquentes du type : politique de livraisons ou retours produits.https://heyday.hootsuite.com/customer-stories/kusmi-tea/En 3 mois, la marque a réduit le temps de réponse global de l'entreprise, de 10 heures à une moyenne de 3 h 30.—Pour saluer les nouveaux followersUn chatbot peut écrire de façon pro active a un nouveau follower et lui proposer d'en savoir plus sur la marque.Ca peut-être un bon moyen aussi de pousser vers une newsletter ou même un contenu vidéo Instagram qui présente la marque.—Un chatbot Instagram peut aussi se plugger sur vos storiesOn peut par exemple paramétrer un scénario d'interaction en stories. « Hey vous voulez recevoir mon livre blanc sur tel truc ? Répondez ebook en mp. »Et ensuite un scénario chatbot prend le relai. Demande un email et fait automatiquement partir le ebook. Efficace et c'est un bon moyen de générer des leads qualifiés.L'automation par Chatbot comme passerelle entre mes contenus et mes MPLà où l'automation peut être très très efficace c'est quand elle fait le lien entre mes contenus organiques et la messagerie privée.Par exemple, dans un contenu je présente mon dernier service, mon offre de formation ou la nouvelle casquette de ma collection et mon wording vient questionner mon public sur leur avis, plutôt canon ou bof ?Je peux automatiser la reconnaissance de certains mots comme « canon » puis envoyer automatiquement un MP avec un lien vers l'offre à tous les gens ayant fait cette réponse.Idem pour une promotion «  souhaitez-vous recevoir une promotion » Au delà du Business, l'automation entre mes contenus et mes MP peut venir engager la conversation lorsque des mots clefs sensibles ou stratégiques sont abordés.Un chatbot peut aussi détecter les mentions de mon compte dans les stories des autres en engager une conversation en MPOn peut programmer un message de remerciement en MP et pourquoi pas déclencher un inventive commercial. Par exemple : « Merci pour le partage ! Pour te remercier, on t'offre ce code promo de 10% ».—Un chatbot peut aussi répondre en MP à des commentaires sous un postPar exemple, je lance un jeu concours. Pour participer il faut répondre en commentaire avec un mot clé, genre : « vas y envoi les cadeaux ».Le chatbot va détecter le mot clé et peut envoyer un mp a tous les participants pour les remercier de leur participation et les inviter à relayer le concours par exemple.—Un chatbot peut aussi faire de la recommandation de produitsOn peut paramétrer son chatbot pour qu'il interprète seul un message Instagram. Il va regarder si certains mots clés sont présent et en fonction dégainer une réponse.Par exemple : « Bonjour, je une chemise bleu ciel pas trop formelle pour un mariage ? »Le chatbot va détecter « chemise bleu ciel » et proposer des produits associés avec lien direct vers le site commerce.——Pourquoi utiliser un chatbot Instagram ?Utilisation des Instagram Chatbots peut s'avérer particulièrement intéressant pour améliorer son service à la clientèle et son service commercial (customer social care)Les chatbots permettent d'améliorer la réactivité de vos réponses sur InstagramLes attentes des consommateurs se sont développées via Internet, aujourd'hui ces derniers exigent une réactivité hors pair des entreprises .Si vous êtes objectivement dépassés par l'ensemble des messages reçues en privé, un chatbot Instagram peut vous sauver la vie.Si vous utilisez un chatbot Instagram, tous les messages privés peuvent recevoir automatiquement une réponse. ——Les chatbots Instagram peuvent permettre d'étoffer la connaissance que vous avez de vos clientsLes chatbots Instagram gardent la trace du type de questions que posent vos clients, ce qui en fait une source précieuse d'informations sur votre public de consommateurs.Par exemple, si vous constatez que des centaines de personnes posent la même question sur votre politique de retour, il est peut-être temps de revoir la formulation de cette politique. —Les chatbots Instagram vous permettent de répondre aux messages en plusieurs languesIl est essentiel de pouvoir communiquer en plusieurs langues si votre entreprise a (ou souhaite !) une base de consommateurs diversifiée.—Laissez vos CM gérer les demandes complexesLes robots ne sont pas parfaits. Même si les chatbots Instagram se révèlent pertinents pour les questions courantes des clients (genre horaires d'ouverture, ou prix d'un produit) il vont fréquemment se retrouver coincés.Vous avez la possibilité d'écrire des scénarios qui renvoient vers un vrai CM pour les questions complexes.—Il existe deux types de chatbot :Le chatbot avec un programme qui agit dans un cadre défini dont les réponses sont issues d'une base de données. Cela est surtout pour les questions récurrentes comme les délais de livraison.Le chatbot utilisant l'intelligence artificielle qui va venir s'améliorer dans ses réponses au fur et à mesures du temps.--Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : supernatifs.com/. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

Super ChatBot
57. Todo sobre Chatfuel

Super ChatBot

Play Episode Listen Later Apr 6, 2022 16:58


Hoy vamos a vamos a analizar a Chatfuel, su propuesta de valor, su plan gratuito, sus planes premium, sus funcionalidades, integraciones, road map, comunidad y mucho más.

make sense podcast
Как быстро вырасти: менторство, фидбэк, системное мышление и доверие руководителю с Дмитрием Клочко

make sense podcast

Play Episode Listen Later Jul 5, 2021 69:28


«Единственное важное, что есть в вашей жизни — это ваше намерение». «Если у тебя есть классный brain capacity и ресурс, ты можешь делать что угодно как продакт, и при этом быть полезным и приносить деньги». Подкаст-сериал «О том, как Дима, Гриша и Сережа в продакты пошли»: https://bit.ly/3hAUSAc Выпускаем вместе с онлайн-магистратурой ВШЭ и Нетологии «Управление цифровым продуктом» Собеседник: Дмитрий Клочко, Head of Expansion, Chatfuel ФБ: fb.com/dddantee Ведущий подкаста: Юра Агеев ФБ: fb.com/ageev.yuri Подписывайтесь на канал подкаста в Телеграме: t-do.ru/mspodcast О чем говорим: 1:29 — Дмитрий рассказывает о себе 2:21 — Как психологическое состояние «вечный джун» помогает учиться и расти 4:13 — О пути от творчества и продаж к менеджменту продуктов 10:24 — 3 совета, на что обратить внимание, чтобы продвинуться в карьере 14:01 — Как использовать опыт из компьютерных игр в выстраивании команды 16:32 — О классной среде в продуктовой команде 18:43 — Как идеально делать задачи 20:13 — Что делать с негативным фидбэком: как подняться над ситуацией и держать фокус на своей цели 24:00 — Почему нужно доверять команде и руководителю 26:33 — Урок за 700 тысяч: почему важно формулировать гипотезы и зачем нужен HADI-цикл 28:06 — С чего начать обучение Junior менеджера продукта 31:11 — Как и зачем проводить регулярные ретро 35:57 — Что делать, чтобы получать полезный фидбэк 38:38 — Как профессионально расти с помощью фидбэка 41:13 — Что дает мотивацию развиваться 43:22 — В чем ценность менторства 46:27 — Когда нужно ничего не бояться и проявлять себя 48:32 — Как преодолеть страх увольнения: пошаговый план 52:09 — Почему важна системность в менеджменте продуктов и бизнесе 54:38 — Как развить системное мышление 59:11 — Какие возможности есть в профессии менеджера продукта 1:01:56 — Советы Дмитрия, с чего начать путь в профессии 1:06:16 — О пользе настойчивости В подкасте мы упоминаем: — Книгу Нассима Талеба «Черный лебедь. Под знаком непредсказуемости»: https://bit.ly/3ztY9cJ — Книгу Грега МакКеона «Эссенциализм.Путь к простоте»: https://bit.ly/3xkDEhh — Конференцию ProductSense: https://bit.ly/3yrq63M — Статью Ивана Замесина «Хочу стать продактом, что делать? Что читать?»: https://bit.ly/3wl3Zud — Симулятор GoPractice: https://bit.ly/2UtujVW

Time for Marketing
#38 Lars Maat - How Messengerbots will make you more money

Time for Marketing

Play Episode Listen Later May 30, 2021 17:08


This time with Lars, the CEO of the advertising agency Maatwerk Online about how you should be using Chat or Messenger Bots to get more traffic and more sales on your website, or even more leads if this is what you aim for. You can find Lars on Twitter. Don't forget to subscribe and rate this podcast on your favorite podcast app. Here is the transcript of the podcast: My name is Peter, and this is podcast episode number 38. If you can, go and comment, go and rate this podcast on the podcast app wherever you listen to us, and tell your friends that this is the place where they can get the best info on what is going on in marketing conferences, even if people are not able to go to the conference, every presentation in five minutes. Today, we are going to the Netherlands, where I'm very glad to welcome Lars. Lars: Hi, thank you. Thanks for having me. Peter: Lars Maat, thank you for being here. You are the rising star in PPC. At least a PPC Hero said that. You are the owner of the Maatwerk agency. What do you do in the agency, and what are your things? What's your favorite thing on the internet? Lars: To be honest, the rising star was back in 2020. It already feels like a light year ago. [laughter] Lars: Yes, that's true. PPC Hero made me a rising star in the PPC business. I think mainly because that year I spoke at PPC Hero Conf in London. I was announced best speaker of the conference. I think that gave it a boost, but, yes, my name is Lars. I'm currently owning online marketing AC. My background is really purely PPC. Google ads, Facebook ads, LinkedIn ads, Microsoft ads, stuff like that. At the moment, at the AC we are with 30 people. We are doing online marketing from A to Z. Basically, the only thing we don't do is build apps. We build websites, webshops, we do SEO and PPC, of course. I'm focusing on developing the business at the moment, try to implement new things. Innovations in our industry are a weekly thing as you might know. [chuckles] We try to keep up and then make sure that everything is set in place for our clients. Peter: You are one of those people who likes a lot of stress every day because advertising campaigns fail all the time and the algorithms change, and the number is going the wrong way. Do you enjoy that? Lars: Let's just say there's never a dull moment in an online marketing agency. Peter: [chuckles] See, this is why I like to do SEO. It's everything a bit more-- We have a couple of months to do stuff. In advertising, it's hours. Lars: To be honest, sometimes I'm really jealous of my SEO colleagues because, let's say, we are having a call with a client and a client is a little bit stressed about something, for example. We know if something goes wrong in a PPC account, you have to fix it right away. If something goes wrong on the SEO stuff, you just pick it up in one week or two weeks. It doesn't matter because you got the time. Yes, sometimes I'm a little bit jealous about the fact that I started to learn the wrong business. Peter: [chuckles] I know, but on the other hand, your business is the sexy thing in marketing, I think, for the last 10 years. SEO is somewhere not really the public favorite. Lars: Yes. I can understand. To be honest, we went to New York, we went to San Jose, California, on an invitation from Google, and my SEO colleagues are all jealous of me, so-- Peter: [chuckles] My wife is actually an advertiser. We've met in an agency where I was the SEO. She was the advertiser. It's very obvious in our personalities and things, how we see the world and everything, how we are very different. Lars, I've invited you to the podcast because you spoke at BrightonSEO. It was a bit different Brighton as we know it from the past, how did you enjoy the online version of Brighton this year? Lars: To be honest, this was my first BrightonSEO conference. I've spoken to a lot of speakers and colleagues who went to previous versions. I was invited for this one. I was really excited because, from what I've heard,Brighton is really a nice environment to be at, let's just say to go to the tops. Yes, it was an online version, of course. My presentation was about Messenger bots, so not really an SEO thing. I was really curious about how that presentation would be received by the audience, but yes, it was pretty nice, actually. It was a good first experience with BrightonSEO. Peter: Brighton, a couple of years ago, started to move away from- it still has, from my opinion, the best technical in-depth SEO presentations, but the other advertising and other tracks are also being very developed, better and better, and BrightonSEO is now a Brighton conference, not an SEO conference, but yes, departs from the pier, the best. Lars: Yes, so I've heard. [chuckles] Peter: All right. Let's not beat around the bush. Let's go and check out your five minutes with your presentation on how Messenger bots will make you more money. Lars: Yes. I'm going to try to do this in five minutes. [chuckling] The presentation in Brighton was in 20 minutes and I had to rush that as well, but let me just start with telling you how Messenger bots work, what they are, and stuff like that. Messenger bots are basically a way to automate your Facebook Messenger chats. Normally, when you are advertising on Facebook, people will see an ad. They can click on it and then a lead form will pop up, or you will be redirected to the website, to a landing page, where you can leave your telephone number and stuff like that, in order to get some information from the advertiser. With Facebook Messenger, it's possible to send people to the business page and to start chatting with those people. Of course, that's fully automated. You can use it to generate leads or you can make appointments right away in a Messenger chat, and the beauty of this is that it works really well. It's fast. People have the feeling that they are texting with somebody, or a company, but because of the fact that it's texting, it sounds like texting, people feel the need to react immediately. It's a really quick way to get in touch with your audience. The reason why I started to use Messenger is because of the fact that I think it's a really good platform, but also Facebook is really pushing Messenger. They are integrating Messenger with WhatsApp and Instagram as we speak. I really think that Messenger bots will be bigger and bigger. At the moment, they are releasing it as well on WhatsApp and Instagram. Yes, it's a pretty good thing at the moment. At BrightonSEO, I talked about small step-by-step guides for building Messenger bots. I think it's a good idea to name that here as well. The first step is, obviously, you decide what you want to accomplish with your Messenger bot. You don't need to make a bot just because I'm telling you. [chuckles] You really need a good idea or you need a problem that you think you can solve with Messenger bots. The second step is to draw your, let's say, dream conversation on a paper. We called it a flow. Let's say you have to write down, "Okay. What do I want the bot to say to the audience, and what are the answers that I need from the audience in order to get all the information that you need?" As soon you have drawn that on a paper, you can start building that flow in a Messenger bot tool. There are numerous tools you could use. I'm a fan of ManyChat. ManyChat is one of the biggest tools out there for Messenger bots. MobileMonkey, Chatfuel are also some big names. Then I think the most important step. Once you have decided what you want to use in your flow, and you've built a flow, you really need to test it. I see a lot of Messenger bots not working very well. I think mainly because people forget to test it. Testing the bot is really important. Once you've tested, you can start to promote your Messenger bot and start getting those results. Two ways in order to promote the bot. There are more ways obviously, but the two I think are the most popular. Advertise with it. Let the audience see an ad, and once they click on it, the chat will open. Another one, and this is also one of my favorites, it's keyword-based. You can put a post on your Facebook page, it could be an ad. It could be an organic post. As soon as somebody reacts to that, so with the Facebook comment, a chat will open and you can continue to conversate with those people in the chat. That's also a really good way to promote your Messenger bots. I think that is what Messenger bots are in a nutshell. Of course, I talked a lot about some rules which apply to Messenger bot, like the 24-hour messaging rule. I really advise to look into that. I gave some tips how to be successful with Messenger bots. I could name them pretty quick right now. You need to be conversational. You need to make sure to interact with the audience. You need to automate as much as possible. I really love the tool- how to pronounce it right, still not sure whether it's Zapier or Zapier or Zapier, but I think the majority of the marketing audience will note it too. It's a really nice tool to automate. Feed your CRM system. Get those telephone numbers. Get those email addresses from your target audience. Get those sales, basically. Was that in five minutes or--? Peter: Tell us a bit less, but that's great. I have questions. Can you give us an example of what is the best thing that you can set up if you have e-commerce shop? People should be able to check out where their packages, so tracking, or should that be selling, or--? Lars: It could be both. There are some possibilities in which you, let's say, do the track and trace for your package. There's also a thing called "one-time notification." For example, you visit a website and you see a product that you like, but it's out of stock at the moment. You could tell the Facebook Messenger page, "Hey, send me a notification once this product gets online again." As soon as that's the case the, the page could send a message to you saying, "Hey, Peter, as requested, the product you were looking for is back online. Do you want to purchase it right away with a call to action, to go through website and a product page right away? There are some possibilities. You could also work with abandoned carts. I know that, for example, we work with ManyChat, and I know that ManyChat has an integration with Shopify, for example. There are some numerous possibilities. The only thing that's really bugging me at the moment and a lot of Messenger bot builders are the rules on Facebook. Peter: Yes, that you are only able to send a message if, in the last 24 hours, the person gave you the okay to send messages. Lars: Yes, that's correct. Also, I think it was in December, 2020, yes, December, 2020, they announced some new rules. According to Facebook, it was about privacy rules, but it really didn't make much sense. We had to rebuild all our bots, and then, I think it was in the end of January or February 2021, they pushed back the rules, so we could rebuild, rebuilding our bots again. That's the power of the big company. Peter: When talking about selling on the Facebook Messenger, how important is it that you have your webshop connected with the Messenger bot? You already mentioned that ManyChat connects to Shopify, but if I have my own CMS, I know that's generally not the best idea, but should I look into Messenger bots if I know that I cannot able to connect my webshop with them or not? Lars: I think it's tricky. If you have your own CMS system, it's really difficult to degenerate sales in an automated way with Messenger bots. I think Messenger bots could work as well for you, but probably in a different way. Let's say, use it to get some traffic to your shop, use it to generate email addresses, which you could use for email automation, stuff like that. Otherwise, I think it's really difficult to connect a Messenger bot with your own CMS system. Peter: Okay. On the other hand, when we talk about bots, there are others next to the Facebook Messenger. For example, HubSpot is very big with pushing their own. Do you have any experience with them, and comparing them with Facebook Messenger, which one's better? Why? Lars: Yes, there are a lot of chat possibilities, of course. The big e-commerce sites are building their own chatbots as well. I think it's not new, but it's not that embraced by the audience at the moment. I think there will be a lot of developments ongoing for the next months and even years on chatbots. I haven't had some experience with the HubSpot bots, for example. The reason that we are purely focusing on Messenger bots at the moment is because of the integration with Facebook. When we are using the Messenger bots on Facebook, we could get all the name, the profile location, and stuff like that, the telephone number, email address, through the Facebook API, which basically means that, as soon as you send a message to my page, my page could reply with, "Hi, Peter. Is it true that this is your email address?" You basically just have to tap the email address that the Messenger bot is showing because it pulled it out of your Facebook profile in the Facebook API. That's really good benefit for using Facebook Messenger, but it makes sense. Let's say that the popularity of Facebook will decline even more, I could say. That would have some impact on Messenger bots, of course. Peter: We'll see that in the future what happens with that. I think that's it. We're on our 15-minute mark. Lars, where can people find you if they would like to talk about Facebook Messengers or any other marketing on the internet? Lars: I think Twitter is the best way to go forward. My Twitter [unintelligible 00:16:25] my name, Lars Maat. I think it will be also available in the comments and stuff like that on [unintelligible 00:16:33] will be shown. Peter: True. Lars, thank you very much for being on the podcast and talking about Facebook Messenger. Lars: Yes, thanks for having me. Peter: Have a great day and go enjoy- Lars: The bad weather? [laughs] Peter: -the bad weather. Thank you. Bye-bye. Lars: Thank you for your time. Bye-bye.

Houston Business Growth Podcast
Four Things You Did Not Know You Could Do With Facebook Messenger To Grow Your Business

Houston Business Growth Podcast

Play Episode Listen Later Oct 19, 2020 36:31


Houston Business Growth Podcast Episode 2: Four Things You Did Not Know You Could Do With Facebook Messenger To Grow Your Business Host: Brian Webb Guest Justin Scicluna Description: LISTEN TODAY, as the host, Brian Webb, along with our guest, Justin Scicluna, walks you through 4 Things You Didn't Know You Could Do With Facebook Messenger.  Justin is a well versed, messenger marketing expert with 17 years of experience.  Today we will show you how you can save money, save man-hours, and capture qualifying leads all with the use of messenger bots. Podcast Sponsored By SERVPRO® Disaster Recovery Team Houston Helpful Links: Calendly - https://calendly.com/ MiniChat - https://minichat.com/ Chatfuel - https://chatfuel.com/ Find and Follow our Sponsor, SERVPRO® Disaster Recovery Team Houston Web: www.disasterrecoveryteamhouston.com Linkedin: https://www.linkedin.com/company/servpro-disaster-recovery-team-houston/ Facebook: https://www.facebook.com/SERVPRO9734 Intro Video: https://youtu.be/YH1GXKrRUTU    Connect w/ Brian Webb Web: https://cmo.webbmarketing.solutions/ Linkedin: https://www.linkedin.com/in/thebrianwebb/ Facebook: https://www.facebook.com/thebrianwebb Instagram: https://www.instagram.com/brianwebb/   Connect w/ Justin Scicluna Register for a "FREE" Lead Capturing Messenger bot feature: https://webbyup.com/hbgpodcast/ Linkedin: https://www.linkedin.com/in/justinscicluna/ Facebook: https://facebook.com/WebbyUp/ Instagram: https://Instagram.com/WebbyUp/   Click Here for a full transcript of the podcast. Like what you hear? Want to Subscribe? Connect with Houston Business Growth Podcast on Apple Podcasts - Subscribe and leave us a review. Your participation helps us grow and reach more business owners and leaders just like you. Tags: Houston Business, Houston Business Growth, Houston Business Growth Podcast, Brian Webb, entrepreneurs, Houston, sales, marketing, leadership, Servpro, Randy Meacham, Susan Meacham, Disaster Recovery Team Houston, Extreme Team Meacham, Justin Scicluna, Facebook, Messenger, Messenger Bots   Transcript: Brian Webb: Hey there, everyone. Welcome to The Houston Business Growth Podcast. I'm your host, Brian Webb. This podcast is designed for entrepreneurs, just like you, that want to grow your business faster and make better decisions with fewer regrets. We're here to help you grow by bringing you tools, tips, and tricks, along with success stories and industry expert interviews that will help you to grow your business and your team while helping you to avoid the pitfalls and mistakes that cost you so much money and wasted time. So with no further ado, let's jump into today's episode. I am so thrilled today to have Justin Scicluna on the podcast. Justin and I have known each other for quite some time. We've worked together on several projects. But Justin, for those in the audience who don't know who you are, why don't you tell us a little bit about you and what you do specifically?   Justin Scicluna: Absolutely. So I'm a messenger marketer or a conversational marketer. I'm somebody who has worked in pretty much every arm of online marketing. I started back in 2003, doing content marketing for a cluster of radio stations and building websites, and moved on to do PPC. I've also done full-funnel campaigns for large clients while working at different agency type places. And in 2014, I became the digital marketing director for an upstart energy drink company with a big name. We were Hard Rock Energy Drink. And our goal was to get bought out by the mothership, Hard Rock, and they did. And once they were bought out, I launched my own little agency where I niched down to do online marketing through messenger or using chat services to help market your business.   Brian Webb: Awesome. I know the title of today's episode is, Four Things You Didn't Know You Could Do With Facebook Messenger. And again, you and I have had the chance to collaborate on this in the past on other projects and client work. I know that we're going to be talking about how you can use Facebook messenger for your business. One of the things I know you want to talk to us about today is automating repetitive tasks. One thing I want to say that a lot of people don't realize is that you can actually build, I'm going to have you speak into this as well, but you can literally build an audience or AKA a list in Facebook messenger, just like you can with an email list. Speak into that.   Justin Scicluna: Absolutely. Yeah. So back in 2016, Mark Zuckerberg, Facebook owner, Instagram owner, opened up the API on Facebook messenger. It took about a year from the announcement until any real software was out there gaining traction that allows you to build different types of automation to happen inside Facebook messenger. What this automation looks like is it's kind of like an automated assistant who's walking a prospective client, or just a prospect in general, through a series of repetitive questions, repetitive steps, qualification processes, whatever it is that makes sense for your business. You can set up a whole line of conversation to be very complex that can take the answers that somebody gives you and return a different response based on it, and can really be a seamless little helper in your business. All set up with automation, set up ahead of time to where you can take less man-hours to do the same job and still have that personal touch, that personal feeling for your clients who doesn't feel like they're being handed off to a robot to handle these tasks. So, it's a very powerful tool and you can really use it to save time, save money, save staff hours. We can go through quite a few examples on what can be automated if you like.   Brian Webb: Yeah, let's do that because I know one of the first things that you wanted to talk about is automating repetitive tasks, specifically. So, knowing that we're talking to business leaders, business owners, and entrepreneurs, what would just maybe be two or three examples of things that can be automated for a business in relationships with their customers using Facebook messenger specifically?   Justin Scicluna: How about collecting initial information that you need from your prospect? So, let's say a prospect, you need to get their name, phone number, email address, a specific issue of why they're calling you, some basics that almost every business probably has to go through when somebody calls in. Instead of having them call in, they can contact you through either Facebook Messenger or a few other channels that we'll talk about in a few minutes. That automated assistant can walk through and ask them those questions. It can say, it can glean their first and last name straight from Facebook, or you can ask them and have them enter it, type it in, and send it to you. Once they've typed and sent that information, you can capture that and build out an entire user profile. So this kind of becomes your Facebook messenger account kind of becomes a little mini CRM or a customer resource manager that allows you to build out profiles and collect a lot of information on a specific person that can then be sent into other systems that you've already have set up. So again, going back to that example. You have a new client who's contacting you. Let's say they're contacting you because they need some, let's say some flood damage replaced. So, then the bot can walk them through some basic questions. What's your name? What's your phone number? What's a good email address for you? Where's the damage, inside or outside?   Brian Webb: Just to clarify, not to interrupt, but just to clarify, because I know you and I do this, we talk about this all the time, but when you use the word bot, I would imagine that a huge number of people that are going to be listening to this, they might have a sense of what you're talking about, but explain what a bot really is in layman's terms to our audience.   Justin Scicluna: All right. So I've never actually put my own definition on a bot, but it's basically some sort of basic artificial intelligence that you can add to Facebook messenger. So on the user end, as a prospect, it feels like a conversation with a real human, although they know they're talking to an automation, it feels like it. The language that it uses, the natural progression of a conversation, it's going to just guide them along as if it's a real-life person, but it's not. It's all pre-done, pre-programmed, and is just walking them down a predetermined set of paths. So what you do is you give people choices, multiple choices with buttons. So, the bot asks a question, "Hey, what are you contacting us for? Option, flood damage, fire damage or home renovation."   Brian Webb: COVID-19   Justin Scicluna: "COVID-19 cleanup." They press that option. On the backend, the bot is smart enough to know that that's what they chose and can then pull up a completely different series of questions for them to go through   Brian Webb: Relevant to what they're saying that they're reaching out about. Justin Scicluna: Exactly. So then it can go down a line of questioning on COVID cleanup asking if it's a contaminated area, if they're just being cautious, whatever that important information is, saving your customer service team time from having to go through that because it's going through this automated process. Once they hit a landmark, this bot, this automated system can then take all that data and push it into either your current CRM, to a sales representative, to a live human to take over. See, the whole purpose of these automations, these repetitive tasks being automated is not to replace the human interaction, it's to just handle the really repetitive stuff so that by the time it gets to a person, it's a more qualified person for that human to spend their time with and all of this extra wasted time that you could be collecting this data is already done. So, you're already starting ahead of the game without having to use up any of your man-hours, where they can go right in and take a quick glance, see what the person needs, give them the information they need, get them scheduled or whatever that next step is. So, that's one of the major positive things about using Facebook messenger to automate repetitive tasks is, is to keep your man-hours down and to really just simplify the process and make it easier for everyone. And let me just add that the reason why, why you would have this type of a bot, why it would be on Facebook messenger, it's a couple of reasons. They did some studies before Facebook launched this initiative to allow messenger bots and found out that over, and this is in 2016, over 56% of people surveyed would rather message a business through a messaging platform than talk to them on the phone. Brian Webb: Or fill out a form a lot of times as well. Justin Scicluna: Or fill out a form. And the good thing is about when you're using a messenger bot like this, as opposed to a form, is you could pre-populate a lot of answers and keep the actual typing to a minimum, which is the reason why people like doing this rather than a form. So, you have this opportunity. You find out that most people want to communicate with your business through a messaging platform, but you don't have the man-hours to sit there and respond to every task. Well, that's what these features are for. What I'm talking to you about today allows you to set up automation that handles that initial point of contact, that handles that initial data collection, and only passes off relevant referrals, leads, people to a human to take over once they've met certain qualifications. So, it saves you a lot of man-hours and it really, really helps. Brian Webb: And something that I want to speak into because again, I'm thinking through the lens of our listeners and whenever you have something set up like this in Facebook messenger, I want our audience to understand it's not as though if someone comes to their Facebook page and just starts typing in a message, even though you can have a bot there as well, but you can literally have a bunch of different channels. Meaning if you have six different campaigns that you're doing. And for example, let's just say they're running a campaign and we're dealing with property managers or a different campaign might be dealing with executive general adjusters. We can literally make it where there are two separate links that take people into Facebook messenger that can take them down to different conversational journeys, right? Justin Scicluna: Yeah. Correct. So the messenger, your little messenger bot, your little buddy there can actually have unlimited different unique conversations at the same time. So like Brian was saying if you have your property manager in there having a conversation and going through a process, at that same time, a front end client could be going through that same process and asking different questions and getting different answers. Brian Webb: And also let's give this little extra nugget of value here today. There are many things that you can do in messenger in addition to the fact that by the way, when someone's filling out a form if they finish it, you find out after the fact. When someone is interacting with your business on Facebook messenger, you're seeing it as real-time as if you were talking to an aunt or an uncle or a cousin or a sister or brother. But share with us all the different types of, for example, I'll just give a couple, a lot of people don't realize that the bot can, in addition to saying, asking a question or giving a piece of information, it can pop up a video or a product for sale. What are some of the things that you can put into a conversation thread automatically that would be helpful for their prospective customers? Justin Scicluna: Sure. So there's the open API that not only Facebook messenger has, there are other channels, which we'll talk about shortly in text and email, is you can add in all sorts of third-party apps to integrate with it. So, if you're an e-com business, if you're selling products or even if you have part of your business that's e-comm, you can facilitate full sales right through messenger. You can do that with services as well. If you wanted to manage the actual sale of your services if you wanted to set up a complete line of questioning that takes somebody through. And by the end of that line of questioning, you know they need service A, you can actually facilitate the full sales, collecting the money, scheduling the appointment, all of that through messenger, through this tool, all just by using pre-setup automated chats., Pull in your inventory to showcase for people. You can have it directly integrate with your current sales software. So, if you're using Salesforce or if you're using HubSpot or ActiveCampaign or any of these other major players, you can actually integrate this. So, if you have everything connected properly, and a person has started their conversation with you through Facebook messenger, then down the line, your job is finished. And in Salesforce, you mark job finished. You can actually have that trigger a message to send to them in messenger to say, "Hey, your job's finished. Go check it out." So it really just seamlessly integrates with your full marketing stack and pretty much anything that you would need it to pull up or offer to a client that's part of your current systems, it can integrate in and offer that ability. Brian Webb: We'll get back to today's episode in just a moment, but first, a quick word from our sponsor. Today's episode is brought to you by Team Meacham at SERVPRO®'s Disaster Recovery Team Houston. Whether you know it or not, your business needs an emergency response plan. We see it on the news all the time. Another business owner who experiences tragic loss due to fire or extreme storms like hurricanes or flooding. 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We hope that you never experienced a disaster that adversely affects your business. But if you do, don't you deserve to know that you can worry less by knowing that you're in the best hands possible? Of course, you do. Again, call 281-419-9796 or simply text the letters E-R-P to 832-713-6881. You'll be so glad you did. Yeah, super, super powerful stuff. So we've kind of talked about some high-level things. We've talked about automating repetitive tasks. I guess we're kind of going to maybe blend these next two things together, but putting customer service on autopilot, and then you've kind of already spoken about capturing and qualifying leads, meaning taking them through a dynamic response question and answer kind of a process but talk a little bit more... Justin Scicluna: Well, there's a little more to that. Brian Webb: Okay, go ahead. Justin Scicluna: So on the customer service side, so a really, really basic use is to add your frequently asked questions directly into an automated bot. So, somebody comes in and they always ask the same five questions in a row. Boom, you can have this thing, take care of it, and reduce the amount of annoyance on your team. Plus just really get these questions and be helpful to give people instant answers and a customized little experience. The really cool part about it is if you have a team that answers a lot of FAQs and spends a lot of time with the process of scheduling appointments, this can handle that as well in being an automated process. In my business, I spent a lot of time with just trying to go back and forth and picking an appointment for somebody. The use of tools like a Calendly or other calendar tools out there where you can send somebody a link and allow them to choose their own time has helped that process. But even more helpful was adding a scheduling feature into messenger, which can ask extra relevant questions about the meeting and send all that information through and make it feel more like they're talking to a real person. People are... You got this mix. You have a mix of people who are hiring you nowadays from boomers who are used to traditional service all the way down to millennials who are looking for everything to be instant and to get answers right away. You can handle all that with this customer service feature by building it into your messenger bot, where you can always have an escape button to where if one of your clients needs to talk to a person, because they're more comfortable dealing with a live agent, you can have that button added in there, but if they want to just navigate through, poke around and browse what you're offering before talking to anybody, you can have that in there as well. So, those all kind of fall under the customer service arm. Now in the lead capturing arm, so yes you can qualify your leads... Brian Webb: Can I interject real quick, Justin? I'm so sorry. Justin Scicluna: Absolutely. Brian Webb: Let's go back because I know what you meant when you said that they can escape to a real person, but take a minute or so, and again, because I'm guessing our listeners don't understand what you mean when they say that they can escape. I know what you mean, but let's also get this in here for... So in other words, I'm in Facebook messenger for a business, let's just say at SERVPRO®, for example, and I'm actually dealing with a bot, meaning it's really a questionnaire that's giving me dynamic responses based on what I say. And when you say that I can escape, please explain to our audience what you mean by that and talk to a real person. Justin Scicluna: Sure. Yeah. So at any point that you feel people may either get confused, frustrated, or just want to stop and talk to an actual living person, we can add a button into your messenger account that just simply says, "Talk to a human," or, "Request to human," or whatever the language is. It's not important, but they press that button. And what it does is it triggers a notification on your back office software to get a real customer service, human, to join them in messenger to answer any questions or to guide them to that next step. Brian Webb: Yeah, that's powerful. Brian Webb: Yeah. It's a very big... So you were going on though, to talk about, I think getting into qualifying leads? Justin Scicluna: Lead capturing and qualifying. So yeah, we spoke a little bit about qualifying. You can obviously run them down a line of questions based on their answers, send them down to any number of directions, but you can actually capture leads or start the process with them by connecting these tools to certain PPC ads, whether it be Facebook ads. There are certain aspects of the channel you can connect to Google PPC ads or LinkedIn ads so that whenever they click on the ad, it leads them either to a landing page or directly into your messenger bot or your chatbot to actually start the process and where people like this more, let's say, for example, if you're running ads on Facebook, they click an ad and instead of it leading them to a landing page, your messenger bot pops up instead, greets them and takes them through a line of questioning to answer anything that they might have on what you're advertising. Let's say you're advertising COVID cleanup. All right. Well, would that work for me? My business has only got about 2000 square feet in the office. We only get a few people. Does that work for me? I don't know. Let me click on this ad. Boom. The questionnaire can pop up and say, "I'm going to help you through to understand that this is the right service for you," and you start walking them through that line of questioning. They know right away, "Hey, this is for me." They got to do it on their own time and you've captured that lead directly from an ad into your messenger bot that can trigger all sorts of automations on the backend to notify your sales team, to just put everything in action. A bunch of little pieces just kind of sprawl off just from this one interaction. So, it's very powerful in that if you want to gain new leads, you want to qualify those leads, you want to just be there in case people have questions, all of these things are 100% possible with having it. And the reason why we focus first on Facebook messenger is they were just the first channel to offer all of these tools in one place. But there are more to come. So, there are more coming and there are more that have just been released. So, there's exciting things. Brian Webb: Something I'm guessing, of course you've been seeing, I've been seeing this, but I've even seen some businesses kind of trending towards as opposed to the contact us part of the website, as opposed to that even taking you to a page where there is a form that almost nobody is ever going to fill out, but literally just opening up Facebook messenger right from the contact us button. I'm guessing you've seen that as well. Justin Scicluna: Yeah. I did that on my website. There was a couple other bigger semi-influencers and business coaches that have done the same. Yeah. The only negative... Well, there's a positive and negative. The only negative with that was in the beginning, in the early days, if a person didn't have a Facebook account or wasn't logged into Facebook, it wouldn't work for them. But the software that we use now, that I use primarily to build out these bots, is called [MiniChat 00:23:41]. The next best one is also Chatfuel and they are neck and neck right now with as far as who's got the best tools. They both kind of stepped up and they're pretty close to an even playing field. But the point is, is you're allowed to have these interactions now without somebody needing to be part of Facebook. That was always a downfall because you can embed this little Facebook messenger on your website as a chat widget, as a live chat widget, if you so chose. And people were like, "Well, what if the person doesn't have a Facebook account?" Well, that was an issue, but now you're no longer beholding to that. You can have guest accounts where people can start a conversation without having an actual Facebook account and really kick all these things into action the same way as you would before. The only difference is when they are logged into Facebook, then you can always end up back in their inbox, in their messenger account anytime you want, just by sending out a message from this platform. So, there's some things in there, some nuances that are a little bit into the weeds that we don't need to go into, but there are some limitations and some positives, but it does parlay into the next point of being a multichannel market. Brian Webb: Yeah. And before we go there, the one thing that I know, what there's more than one, but the one thing I do know about if you, especially, whether you're a B2B or a B2C, I mean, almost always in B2B, this is going to be the case. And sometimes even in B2C for example, SERVPRO®. They actually do both, B2C and B2B. But if a conversation is always going to be the final step or a necessary step before you transact or interact with a new customer or client, then just basically allowing the marketing and the sales process to take them right into the conversation. For example, using a bot in Facebook messenger, it's a really effective way of speeding up that process of not dealing with forms, of basically allowing people to interact with you either real-time or pretty real-time using a bot in messenger. I'm guessing you agree. Justin Scicluna: Absolutely. Yeah. The form part is huge in that when somebody gets to your website and you have a form, they have to click and manually type first name, manually type last name. The positive when you're using these messenger bots, if they're connected to a profile that already has their information such as a Facebook profile, it can pre-populate that information. Some other information it can pre-populate is an email address that they've registered their Facebook account with and a phone number, which is usually a cell number, which is usually pretty accurate and strong because fairly recently, they required you to register your phone number through Facebook. And those are usually pretty good. You don't have to type those out they are a one-click button, you, the business, you don't own that and get to see that number until the user actually clicks on it and sends it through. But it's a one-click to enter that information, which really reduces that barrier to entry when somebody is trying to give you their information. Brian Webb: Yeah. Absolutely not to mention, a more real-time interaction and real-time notification when someone is interacting with your ad campaigns or your brand online. Justin Scicluna: Exactly. Yeah. That's important to you to, to really know, get a temperature of what's going on at the time that is going on. You can get real-time information from the system. Brian Webb: Yeah. That's huge. So multichannel marketing, talk to us about how that interacts with Facebook bots and Facebook messenger. Talk to us about that. Justin Scicluna: Yeah. So with these softwares, like a Chatfuel and a MiniChat, you can add in SMS text bots, email bots, or email automation, and you're also going to be able to transfer this same type of automation into Instagram DMs or direct messaging and WhatsApp for anybody who might have some clients that are Latin American or anywhere that's slightly outside the US, you'll notice that WhatsApp is a major chat platform and is often used more than text messaging. So, these exact same automations are going to be able to come from Facebook messenger, interact with these other channels. The big ones I would say are SMS text right now. So, with SMS text messaging, once you have their cell phone number, it doesn't matter if they have Facebook account and Instagram account, doesn't matter if they're a part of WhatsApp, you can hit them in their inbox and you can build out the same sophisticated automations that we've been talking about with taking people through a line of questioning, pre-qualifying them all done through SMS texts. So they're just basically texting your company and it's walking them through this preset automation to capture all the information they need, get them connected with the proper salesperson, take them through to that next step, and done automated so that you don't have to have man-hours or people sitting there handling those conversations. Brian Webb: Yeah, that's powerful. So, I know we're almost out of time, but talk to us about the future of not just where we are, but the future of messaging or messenger marketing as it's going to help business owners and business leaders. Justin Scicluna: Well, as like that small stat I gave you in the beginning where it was like 56% of people prefer messaging a business rather than talking to them on the phone. That number has only grown. I haven't been able to pull the most recent stats, but I know that they just mentioned it at a recent messenger conference that they haven't released publicly yet. But, the amount of people who would prefer to message a business as opposed to actually talk to someone on the phone is growing exponentially. So, being able to have these systems in place, being able to have the automation-ready to meet the person where they want to communicate with you is only going to set you up for a better future. As these become more mainstream. The best part, besides being able to have these communications through Facebook, Instagram, SMS texts, texts, and email, you're going to pretty much be able to reach them on any platform they are at any time, and at the convenience that they want. Do they want to message your brand in the middle of the night to get some questions answered? They can do that without bothering any employees or having a 24-hour staff. So, the future of it is really just going to be more integrated in your life. It's going to be, every business is going to have some sort of a chat element that they're going to allow for clients. It's just how sophisticated will it be is the real question that businesses need to ask themselves, how sophisticated does ours need to be? Brian Webb: Yeah. Wow. And something that I think that's worth getting into this conversation too is two decades of marketing and owning an agency here in the Houston metroplex, if you're lucky, if you're good, like masterful skilled at email marketing, you're lucky if you're getting a 15 to 20% open rate. And when I say lucky, I'm saying, that's assuming you're actually just emailing friends, family, and employees. And then as far as a click-through rate, you might be lucky to get one, two, three, or 4% in terms of people actually clicking on something to go back to your website or landing page or to your offer. Tell our audience, though, what open rates and click-through rates are in SMS and in Facebook messenger by comparison. Justin Scicluna: Yeah. With SMS, you're going to get near 100% open rates with that initial message that you send out there. Then the action that they take can drop, depending on how compelling you write that first message. But when it comes to the Facebook side, when this was just out for messenger, Facebook messenger, you were getting between 75 and 99% open rates on that first message. Click-through rates were about 75%. Brian Webb: Huge. Justin Scicluna: Yeah. It's massive. Basically, people are interacting and they are opening. Brian Webb: Yeah. Justin Scicluna: So, if you're sending out a message and you're not getting a lot of people opening it, well, then you better look at [crosstalk 00:32:05]. Brian Webb: Right, exactly. Justin Scicluna: Because people are opening them. It's just a matter of messaging, not a matter of platform. Brian Webb: Yeah. And one other thing that I want to make sure our audience understands is that once people have interacted, I think you're going to have some specifics on this, Justin. But once people, let's just say that you have interacted with a business Facebook messenger bot, and I have, Brian, and let's just say 10 other people, or let's just say, 10,000 other people. Once those people are on your Facebook or in your audience, you can decide a week from now or a month from now... Again, give some specifics to this because I might be leaving something out. But the ability to go send basically what is a one-to-many message that will be perceived as like, it's more like a one-to-one message. But once people have interacted, it's not like that's the end of what you can do. You can then send out other offers or other notifications or notices down the road, right? Justin Scicluna: Yeah, exactly. Now Facebook's got some rules on when you can end up back in their inbox. They're not hard to navigate. They leave a lot of options open for how to end up back in that inbox out of the blue. But as far as your SMS and email channels, you can end up in those inboxes anytime you want without restrictions. So you bring somebody in, let's say you run a Facebook ad. Facebook ad is, "Hey, everything you want to know about our COVID cleanup, ask these questions, get answers right away, and find out if it's right for you." Someone clicks that ad takes them through their questioning. Part of that questioning, it asks them for a cell phone number to send them a special. "Let me send you this in a PDF to your cell phone right now," and you ask for that phone number. So, you captured the phone number from Facebook messenger, but now you're able to contact them through SMS text. Same concept if you ask for their email address, or if you somehow can connect their profile from Facebook messenger to what you already know about the person in your CRM. Once you have these different data points connected together, you can send them a message on each one individually or all of them at the same time, depending on what your needs are. So, you brought someone in, they looked up your COVID information. In the process, they gave you an email and a phone number, but then they stopped interacting and kind of went dormant for a week. So, about a week later, you can have a message just pop up in their Facebook messenger inbox that says, "Hey, we're going to send you an email shortly on some really exclusive deals. Make sure you check it out." In email, you send those really exclusive deals. You can have a trigger set up if they never opened that email, then a text message sends out to them to say, "Oh, I don't know if you checked out that email yet, but it's there and it's expiring soon. You might want to go check it out." So, all of these different channels are working together all from one home base of collecting data to really make sure that the person is seeing what it is that you're trying to get them to take advantage of. Brian Webb: Absolutely. You know, the name of this episode is, Four Things You Didn't Know You Could Do With Facebook Messenger, but I think we've probably covered a few more than just four. Again, thank you, Justin, for being with us here today. Again, I've had the privilege of knowing you for quite some time. I know you're brilliant and now our audience also knows that you're brilliant at what you do. If they want to learn more about who you are or the services that you offer or how to get in touch with you, where's the best place or places for them to do that? Justin Scicluna: On the socials, Facebook, or Instagram or on LinkedIn. On Facebook and Instagram, very simple, @webbyup, that's W-E-B-B-Y-U-P. And on LinkedIn, you can just search for my name, which I'll give the link to put in the show notes because my last name's weird. Brian Webb: Well, again, thanks for being here. If you enjoyed the podcast today, be sure to subscribe, hit that subscribe button and we will see you again next week. Thank you for listening to today's episode of The Houston Business Growth Podcast. As always, we're here to help you grow your leadership and your business by making better decisions with fewer regrets. If you've enjoyed the show, please let us know by subscribing to the show and leaving us a review. You can subscribe to this podcast on Apple Podcasts, Google Play, Spotify, or anywhere else you listen to your favorite podcasts. Again, thank you for listening. We'll see you on the next episode.

Success On Autopilot
Episode 424 | Chatfuel launch Visual Flow Builder

Success On Autopilot

Play Episode Listen Later Jul 24, 2020 2:06


Links and Resources: Chatfuel Flow Builder Tutorial ►► https://youtu.be/HX-zA-DkPaUGet access to our bot templates library ►►https://m.employee.bot/template-library-----------------------------------------------------------------------------------More ways to listen:Alexa Flash Briefing ►► https://m.employee.bot/alexa-flash-briefingSpotify ►► https://m.employee.bot/spotifyApple Podcast ►► https://m.employee.bot/apple-podcastGoogle Podcast ►► https://m.employee.bot/google-podcastSoundcloud ►► https://m.employee.bot/soundcloudYoutube ►► https://m.employee.bot/youtube-----------------------------------------------------------------------------------Twitter ►► https://twitter.com/_frankzhouFacebook ►► https://www.facebook.com/groups/frankzhou/Linkedin ►► https://www.linkedin.com/in/coachzhou/-----------------------------------------------------------------------------------Thanks For Listening!Description Tags: Conversation Design, Chatbot, Voicebot, Conversational AI, Flash Briefings, VUI, No Code, Low Code, Manychat, Voiceflow#ConversationDesign #Chatbots #Voicebot #ConversationUX #ConversationalAI #Manychat #VoiceflowSupport this show http://supporter.acast.com/Success-On-Autopilot. See acast.com/privacy for privacy and opt-out information.

The Bot Signal
Messenger Changes Take Place Today, And It's Driving People Toward Better Chatbot Solutions

The Bot Signal

Play Episode Listen Later Mar 4, 2020 63:08


Services like #Manychat, #Chatfuel and #MobileMonkey are fine if you're married to #Messenger, but what if you want something more? What if you want to skip Messenger completely; what should you do then? I've got an option for you, Grasshoppers. Special Guest Steve Sunshine (VP of Marketing & Sales at TruChat.io) is going to come and celebrate with us today. Hop in and join us! #TruChat #conversationalmarketing #chatbots --- Send in a voice message: https://anchor.fm/the-bot-signal/message

Marketing i sprzedaż dla agenta ubezpieczeniowego (Podcast Marcina Kowalika)
Jak Facebook będzie Ci pozyskiwał leady do klientów. I dlaczego Chatfuel i ManyChat się skończą. (Kowalik Codzienny 037, MDAU 091)

Marketing i sprzedaż dla agenta ubezpieczeniowego (Podcast Marcina Kowalika)

Play Episode Listen Later Oct 7, 2019 3:17


  Więcej informacji: Jak Facebook będzie Ci pozyskiwał leady do klientów. I dlaczego Chatfuel i ManyChat się skończą. (Kowalik Codzienny 037, MDAU 091)

eCommerce Momentum Podcast
396 : Nick Julia – Add Facebook Messenger Marketing to drive sales on Amazon

eCommerce Momentum Podcast

Play Episode Listen Later Jul 8, 2019 65:34


Have you tried to drive your own sales? Have you tried to bring your own traffic to Amazon? Most would say they don’t need to as that’s what we pay Amazon all those fees for. But if you are seeing higher ad costs with lesser results, then maybe some traffic that you generate might be the answer. Maybe traffic to your other sales channels could help with profits. Great guy and very smart.   Mentioned: https://manychat.com/ (Manychat) https://chatfuel.com/ (Chatfuel) https://www.mindheros.com/ (Mindheros) http://nick@mindheros,com (Nick’s email contact)   Sponsors https://viral-launch.com/aff/idevaffiliate.php?id=2083 (Viral Launch – Save $50 with this link (Use coupon code: Momentum)) http://www.amazingfreedom.com/momentum-arbitrage (SPECIAL OFFER FOR MY LISTENERS ONLY) http://www.amazingfreedom.com/momentum-arbitrage (TWO WEEKS FREE TRIAL!!!!) http://www.amazingfreedom.com/momentum-arbitrage (Gaye's Million Dollar Arbitrage List) https://www.solutions4ecommerce.com/momentum/ (Solutions4ecommerce) http://sellerlabs.com/momentum (Scope from Sellerlabs) https://tacticalarbitrage.com/membership-account/membership-levels/ (Tactical Arbitrage) – Get an 10 day free trial with code: “Tactical” https://freeeup.com/ecommercemomentum/ (Freeeup)– Save 10% (forever) and get an instant $25.00 voucher for your first hire. http://trygodaddy.com/click.track?CID=344983&AFID=419630&godaddy.com=momentum (GoDaddy) http://trygrasshopper.com/click.track?CID=336231&AFID=419630&grasshopper.com=momentum (Grasshopper) Here is transcript- It is automated so it is not perfect but it does seem to get better over time. Nick:                                      https://www.temi.com/editor/t/galy1NQwd1jkp7WpECKZZ-4694_MrcwL7LF6gi5EvyK2-3fbqWcJAs5z7AHkFU3ky2yyelHhXsW0V79ivAb1-w3wBtw?loadFrom=DocumentDeeplink&ts=0.66 ([00:00:00])               Yeah. So I mean, I think with anything, it’s how close is this person to actually purchasing? If they’ve clicked adds a cart, we can probably treat them a little bit differently and with abandoned cart messages, right, than somebody else who’s just opted in from the blog. And it doesn’t always have to be a coupon. I mean, if we were talking about, it could be like, if you really know your audience well, you could have a fun quiz inside messenger about something they care about, right? That could be your lead magnet to get them in. Cool voice guy:                  https://www.temi.com/editor/t/galy1NQwd1jkp7WpECKZZ-4694_MrcwL7LF6gi5EvyK2-3fbqWcJAs5z7AHkFU3ky2yyelHhXsW0V79ivAb1-w3wBtw?loadFrom=DocumentDeeplink&ts=33.11 ([00:00:33])               Welcome to the ecommerce momentum podcast where we focus on the people, the products, and the process of ecommerce selling. Today. Here’s your host, Steven Peterson. Stephen:                             https://www.temi.com/editor/t/galy1NQwd1jkp7WpECKZZ-4694_MrcwL7LF6gi5EvyK2-3fbqWcJAs5z7AHkFU3ky2yyelHhXsW0V79ivAb1-w3wBtw?loadFrom=DocumentDeeplink&ts=47.11 ([00:00:47])               Hey, wanted to take a second and talk about Gaye Lisby and Gary Ray’s Amazon seller tribe and their daily lists that are put out, um, and incredible stories that you can read if you go out and check out, uh, amazing. freedom.com forward slash momentum hyphen arbitrage. I know that’s a lot to put in there. Amazing freedom.com forward slash momentum dash Arbitron and you’re going to get 14 day free trial, no money risk, no, no challenges. You don’t want it when you’re done, you get out. But imagine getting list. I’m as grateful as I like to call it. Mailbox money. I love that term. Mailbox money. It’s where you can work from your house, buy things online, have them deliver it to you, and then sell them on various marketplaces. But imagine you can have somebody else do that for you. So you want to buy time, you want to control, uh,...

My Chatbot Life
How Andrew Demeter, The Chatfuel Community Guru Creates Chatbot Success While Also Attending College

My Chatbot Life

Play Episode Listen Later Jul 1, 2019 39:45


In this episode of My Chatbot Life, Andrew Demeter shares how he put in the work and forged his own path into the amazing world of chatbots.

Scuola Ecommerce - Il Podcast
Case Study | Usare ManyChat e ChatFuel su Messenger

Scuola Ecommerce - Il Podcast

Play Episode Listen Later Jun 1, 2019 6:07


Vediamo come i bot possono massimizzare non solo le conversioni, ma anche il risparmio del tempo. Sephora è una delle aziende che hanno avuto più successo grazie a questo metodo.Impara a vendere su Amazon, iscriviti al nostro Gruppo di formazione GRATUITO:►https://www.scuolaecommerce.com/gruppo-amazon/ Scarica gli Ebook Gratuiti di SCUOLAECOMMERCE.COM ►https://www.scuolaecommerce.com/ebook-amazon-gratis/ ----------------------------------------­-------------------ScuolaEcommerce.com è la prima scuola online che ti insegna a progettare, realizzare e sviluppare il tuo E-commerce. Aumenta le tue vendite online grazie ai nostri consigli. ► Impara a realizzare un E-commerce di Successo grazie alle nostre guide: https://www.scuolaecommerce.com/

Scuola Ecommerce - Il Podcast
Case Study | Usare ManyChat e ChatFuel su Messenger

Scuola Ecommerce - Il Podcast

Play Episode Listen Later Jun 1, 2019 6:07


Vediamo come i bot possono massimizzare non solo le conversioni, ma anche il risparmio del tempo. Sephora è una delle aziende che hanno avuto più successo grazie a questo metodo.Impara a vendere su Amazon, iscriviti al nostro Gruppo di formazione GRATUITO:►https://www.scuolaecommerce.com/gruppo-amazon/ Scarica gli Ebook Gratuiti di SCUOLAECOMMERCE.COM ►https://www.scuolaecommerce.com/ebook-amazon-gratis/ ----------------------------------------­-------------------ScuolaEcommerce.com è la prima scuola online che ti insegna a progettare, realizzare e sviluppare il tuo E-commerce. Aumenta le tue vendite online grazie ai nostri consigli. ► Impara a realizzare un E-commerce di Successo grazie alle nostre guide: https://www.scuolaecommerce.com/

Mercadeo Digital para crecer tu negocio
ChatBots para crecer tu negocio (Ep3)

Mercadeo Digital para crecer tu negocio

Play Episode Listen Later May 27, 2019 10:45


En este episodio del podcast de Mercadeo Digital de Sagrado Global hablamos sobre el uso de CHATBOTS como herramienta para crecer tu negocio o marca.     La profesora Celeste Martínez nos comparte varias sugerencias de como utilizar chatbots exitosamente.  También nos recomienda las siguientes plataformas para crear o programar ChatBots:  ManyChat o Chatfuel. Si deseas acceso a las notas de este episodio, o quieres más información sobre nuestros cursos de Digital Marketing, puedes visitarnos en global.sagrado.edu.  ¡Gracias!  #InvierteEnTi --- Send in a voice message: https://anchor.fm/sagradoglobal/message

There's a Bot For That
How To Monetize Your Chatbot Using Cashbot.ai (Affiliate Marketing)

There's a Bot For That

Play Episode Listen Later May 24, 2019 48:04


Here’s a little of what we shared...⏰ 4:04 - What is Cashbot.ai and why is it so powerful? What problems does it solve in the bot market?⏰ 12:53 - Watch how Cashbot.ai works! Connect your bot to Amazon.⏰ 16:16 - Connect Cashbot.ai to Chatfuel⏰ 28:46 - Example of Bot-to-Bot Referrals with Cashbot (see below to download the Giphy bot for yourself for free!)⏰ 40:32 - Rapid Fire Questions!✅ TIP #1: If you want to MAKE money by referring your users to other chatbots (at the right time in the conversation + when it makes sense), sign up for FREE to make some dollas' here: https://splash.cashbot.ai/make-1000do...

Hustleshare
Andrew Demeter - The Hustle Of A Chatbot Maker

Hustleshare

Play Episode Listen Later Apr 21, 2019 68:47


Making chatbots are not as easy as it seems. In this episode, Ronster talks to Andrew Demeter, a world-famous chatbot maker. Andrew is the Social Media Manager and Community Manager of Chatfuel, the world's biggest chatbot development platform and he will discuss what it was like having a career helping other people make chatbots while he is still a full-time college student. He also talks about how he got recruited into the Chatfuel team and what makes a good chatbot. He also shared is tactics on how he copes with his struggles and his predictions for bots in the very near future in this very educational episode.

Luca Mastella Podcast
Come ottenere visibilità su Linkedin

Luca Mastella Podcast

Play Episode Listen Later Apr 12, 2019 19:12


00.00.00 Ottenere visibilità su Linkedin 00.01.15  Marketers House 00.01.55 Crescere da solo o collaborare con un esperto? 00.03.40 Campagna di equity crowfunding 00.04.35 Cosa pubblicare su Linkedin 00.05.35 Come impostare Chatfuel? 00.07.17 Campagna per cenone di fine anno 00.08.05 Iniziare una carriera da Personal Trainer online 00.08.40 Sponsorizzazione per un mental coach 00.12.00 Funnel per aste immobiliari 00.13.05 Analisi customer journey 00.16.00 Funnel per corsi per parrucchieri    https://getfunnelsecrets.com/fs-gruppo-a

ADDtrepreneur
003 Writing A Chat Bot Dialogue Is Like Writing A Play

ADDtrepreneur

Play Episode Listen Later Feb 6, 2019 71:43


In episode three of the ADDtrepreneur podcast Dan Gissane is joined by Vince Wicker. Vince is a veteran marketer and CEO of TurnSwing. He specialises in building intelligent chat bots and making use of AI to communicate your message more effectively. Vince talks about building intelligent chat bots, AI, and advancements in voice technology. We also talk about how you can use video to build trust with your audience and how you can promote a series of video ads using retargeting to maximise engagement. If you’re looking to get started with messenger bots Vince recommends taking a look at Chatfuel and trying out their free plan, which is pretty awesome. Take a look at ADDtrepreneuer for articles, videos, and podcast epsisodes, to help you achieve more in business. Don't forget to join the ADHD Business Owners Community for free to speak to other entrepreneurs with ADHD.

The Optimized Store Owner Show
5 Ecommerce Marketing Tools You Need In Your Website | Ep 83

The Optimized Store Owner Show

Play Episode Listen Later Jan 22, 2019


In this episode, we talk about 5 Ecommerce Marketing Tools You Need In Your Website: Email Collection - HelloBar or Sumo are great options here. You want to make sure you're always growing your most valuable asset; your email list. Remember to entice your audience with something in exchange for their email; 10% off your next order. Cart Abandonment - We have generated so many more sales for our clients by adding this simple app. Cart abandonment is almost guaranteed to help you increase sales. Our go-to is Sumo. Chatbot - Chatbots are becoming increasingly popular among websites and for a good reason. They provide timely information to your visitors 24/7. Facebook Chat Plugin is where you should get started. Look into ManyChat and Chatfuel to easily create answers to most commonly asked questions. Tracking Pixel - Being able to track people who visited your site, but didn't make a purchase and later being able to retarget them is huge for sales. Learn to install your Facebook pixel here. Upsell & Cross-sell - In a nutshell this app lets you display pop-up upsell and cross-sell offers that customers can add with a simple click. For example, a customer buys a pair of shoes, you could cross-sell them a container of polish to go with them. Super powerful app. You can check out Bold Upsell!

Thoughtful Software Podcast
Chatbots with Natasha Takahashi from School of Bots

Thoughtful Software Podcast

Play Episode Listen Later Dec 14, 2018 43:48


Where do you start building a chatbot? How to build a more thoughtful bot? School of Bots is your one-stop shop for everything bot building, marketing, and sales. We teach entrepreneurs how to build, sell, and monetize chatbots.

EasyCast - Business e Marketing Online
EasyCast #023 - I BOT uccideranno le mail?

EasyCast - Business e Marketing Online

Play Episode Listen Later Dec 3, 2018 22:46


♟I BOT uccideranno mail mail? In questa puntata vediamo cosa sono ed a cosa servono i BOT e come possono essere utilizzati all'interno della tua strategia di marketing online.Continua inoltre questo esperimento nella registrazione delle puntate in diretta, per consigli e quant'altro info@easyletter.it========Puoi trovare tutte le informazioni su di me e sui miei progetti direttamente dal mio sito internet. Articoli di approfondimento ed informazioni su business e marketing online. ► ► https://robertotarzia.com========Ti consiglio di iscriverti ad EasyLetter🖋️, un progetto editoriale GRATUITO in cui ti guido passo-passo per realizzare il tuo business online.EasyLetter ► ► 📝https://easyletter.it========EasyTools del giorno: Manychat e Chatfuel🔗 Link: https://manychat.com/🔗 Link: https://chatfuel.com/========

EasyCast - Business e Marketing Online
EasyCast #023 - I BOT uccideranno le mail?

EasyCast - Business e Marketing Online

Play Episode Listen Later Dec 3, 2018 22:46


♟I BOT uccideranno mail mail? In questa puntata vediamo cosa sono ed a cosa servono i BOT e come possono essere utilizzati all'interno della tua strategia di marketing online.Continua inoltre questo esperimento nella registrazione delle puntate in diretta, per consigli e quant'altro info@easyletter.it========Puoi trovare tutte le informazioni su di me e sui miei progetti direttamente dal mio sito internet. Articoli di approfondimento ed informazioni su business e marketing online. ► ► https://robertotarzia.com========Ti consiglio di iscriverti ad EasyLetter🖋️, un progetto editoriale GRATUITO in cui ti guido passo-passo per realizzare il tuo business online.EasyLetter ► ► 📝https://easyletter.it========EasyTools del giorno: Manychat e Chatfuel🔗 Link: https://manychat.com/🔗 Link: https://chatfuel.com/========

The Marketing Futurist Podcast
Ep009: It's Time to ReImagine Your Definition of Scale When Using Chatbots According to Andrew Yarashevsky, COO of Chatfuel

The Marketing Futurist Podcast

Play Episode Listen Later Nov 5, 2018 41:22


Andrew Yarashevsky, COO and CPO of Chatfuel takes us on a journey into the very near future when the large data collection ability of chatbots and AI allow us to actually disrupt our marketing universe with personalized conversations that occur one on one at the time our prospects are live in their chat platforms. Again, we see the future bringing us closer to a shift of the definition of scaling. We are headed to scaling our business communication as an automated one to one, instead of one to many.

The Marketing Futurist Podcast
Ep007: How Dmitry Dumik, CEO of Chatfuel, which Hosts the ChatBots for Some of the Largest Brands in the World is Helping Shape the Future of Marketing and Technology

The Marketing Futurist Podcast

Play Episode Listen Later Oct 22, 2018 38:11


Discover the conversational marketing metric in chatbots that is probably more important than conversions or sales when Dmitry Dumik shares his experience with Kelly Garrett and Mary Kathryn Johnson.  Dmitry also shares what happened when The New York Times launched their chatbot on Chatfuel, and what caused his team to stay up all night to ensure the best chatbot experience possible for their subscribers.

Chatbots en Español
1x01 WhatsApp, Wheelbot, Chatfuel PRO y eventos de comunidad

Chatbots en Español

Play Episode Listen Later Sep 27, 2018 7:49


PATROCINADOR The Neon Project es un laboratorio de transformación digital. Trabajamos con Personas, Procesos y Productos. https://theneonproject.org @tnpgram EN ESTE PODCAST... - Últimas noticias sobre chatbots en WhatsApp. - WheelBot, un proyecto interesante que puedes usar para generar códigos aleatorios de manera visual y divertida en tu chatbot. - ¿Cuáles son las ventajas de un plan PRO en Chatfuel? - Agenda de eventos.

The Marketing Futurist Podcast
Ep000: Discover What the Future of Marketing and Technology Holds For All of Us

The Marketing Futurist Podcast

Play Episode Listen Later Sep 16, 2018 15:54


Kelly Garrett of Ekcetera Design & Marketing, and Mary Kathryn Johnson of Messenger Funnels share the purpose of this show, and their coming interviews with Marketing Futurists who help grow our online businesses like Mikael Yang, CEO of Manychat, Dmitry Dumik, CEO of Chatfuel, Andrew Warner, CEO of Mixergy and Bot Academy, Jaime Masters of Eventual Millionaire, Julie Stoian of ClickFunnels, and many more. Don't miss an episode of The Marketing Futurist Podcast, or you might miss your favorite digital innovator.

Wenig Zeit – Viel Effekt // Podcast
Chatbots sind ein großes Marketing Ding!? – WZVE Podcast Episode #24

Wenig Zeit – Viel Effekt // Podcast

Play Episode Listen Later Sep 13, 2018 17:39


AI – Artificial Intelligence! Nur wenn sie richtig eingesetzt werden, sparen Chatbots eine Menge Zeit. Aber Chatbots können dir auch deine Kunden verprellen. Wie du Chatbots richtig einsetzt und deine Kunden noch mehr an dich bindest, lernst du in dieser Podcast Episode. Mit einem Kommentar was Malte von Artificial Intelligence hält. Chatfuel, unser Facebook Chatbot Tool-Empfehlung: https://dieberater.de/chatbot PS: zum Thema Smart Home habe ich ein witzigen Spot für euch: http://dieberater.de/botfail

The Optimized Store Owner Show
How A Service Based Business Could Use Chatbots | Ep 062

The Optimized Store Owner Show

Play Episode Listen Later Aug 28, 2018


On today's episode we are discussing how a service based business could use chatbots: What is a chatbot? A chatbot is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods. Answer questions quickly. If you are constantly asked the same questions, adding a chatbot can save you time and also make your customers happier. Create proactive conversations. Most businesses are passive with their conversations, meaning they only respond to customers when they talk to them first. Chatbots allow you to start conversations with customers and be more proactive. If you want to talk to us about chatbots schedule a 15 minute consultation. Click this link! This may be a little advanced, but eventually, once you felt good about your bot and the conversation it would have with your customers you could easily allow your bot to accept payment and guide in the buying process. If you have a TON of requests, they can respond to all of them and take care of your customers faster. We all can handle the one-off message every 3-4 days, but what about the 15 messages within 10 minutes from customers who want answers now. If you're ready to get started with chatbots make sure to check out ManyChat and ChatFuel.

Yakker Bot Talk
3 Levels of Facebook Ads with your Chat Bot (ChatFuel and ManyChat) with Mackenzie Liberman

Yakker Bot Talk

Play Episode Listen Later May 19, 2018 50:38


So you are thinking about building a chatbot or have just finished building one. What is the next step? How do you actually get traffic to it? Mackensie Liberman of OrcaMarketology joins me as the first guest to be on the show a second time! And she breaks things down for us. Join her Marketing with Messenger Bots Facebook Group now! Where to start with bots and facebook ads. What is your first step? What's the best way you attach your bot to ads? What is the best type of ads to make to make for your chatbots so you find the right audience to interact with. What is split testing and how it can really increase your results. How to split test the right way! From beginner, intermediate and advanced facebook ads strategies for your Chat Bot. Traffic and Messages best type of ad objective for chatbots? Didn't catch the previous episode with Mackensie? Go check out episode 6 of Yakker Bot Talk to see what she had to say there.

The Take Traction Show - Ecommerce Marketing Advice
#9 - Are chatbots the future of ecommerce?

The Take Traction Show - Ecommerce Marketing Advice

Play Episode Listen Later Apr 24, 2018 66:18


Artifical intelligence. It's what everyone's talking about these days. But unless you're a crazy nerd who's working on an AI project, the odds are you haven't found any way to use it yet. But what about chatbots? Chatbots are becoming more and more popular these days. In some countries such as China they're heavily dependant on them for making regular purchases. So how are they going to affect you and your ecommerce empire? And should you already be using them? In today's episode you'll find out about some cool existing chatbots that you can be using to grow your business right now, as well as some speculation on where this whole chatbot thing is going. By the way, it's not where you think. Buckle in and open those ear holes of yours because you're about to find out all about chatbots. Enjoy!   Chatbots Mentioned in This Episode:   Chatfuel – Build Facebook chatbots without any coding. Manychat – Same as Chatfuel... competitor. Growthbot – Add it to Slack and use it as your personal assitant. Ask it questions and let it do research for you. Standupbot – Use it to organise your team by interacting with each member and collecting information from them to find out what everyone is working on and what they have achieved in the day. Cleverbot – Just for fun. Chat with this bot about anything. Perhaps the only true AI example from the podcast. Kit – A chatbot Shopify app for you, the store owner, not the consumer. Kit is your marketing assistant, creating and running advertising campaigns when needed, and keeping you updated via SMS.   Please Help Us Out: Our podcast content is free, but we just have one favour to ask: If you like the show then make sure to subscribe but most importantly, please leave us a review wherever you listen to your podcasts. You really have no idea how much it helps. iTunes Overcast Stitcher Youtube 

Yakker Bot Talk
Chat Bots + AI = Awesome. Debbie Kay and Artificial Intelligence for your Chat Bot on ChatFuel

Yakker Bot Talk

Play Episode Listen Later Apr 23, 2018 53:44


A Chat bot is only as good as it can function. Building AI into the bots gives your bot a huge step up because when the bot can be more human then you can get better interactions with your users and subscribers. Deborah Kay helps us break down how to get started with AI in your bot. It's an awesome episode so I hope you enjoy. Deborah Kay on Twitter Deborah Kay on Facebook If you feel like you need help getting started also be sure to check out Thinktuitive.comfor some great resourses or go to botminicourse.com

Mała Wielka Firma
189: 12 zadań, które automatyzuję w firmie

Mała Wielka Firma

Play Episode Listen Later Oct 30, 2017 32:01


Automatyzacja pracy pozwala unikać błędów spowodowanych czynnikiem ludzkim i mieć więcej czasu dla siebie. Poznaj techniki, które usprawniają pracę w firmie.Ten odcinek w wersji do czytania znajdziesz na https://malawielkafirma.pl/189Przydatne linki:- Quform (WordPress) https://www.quform.com/ - Salesflare http://salesflare.grsm.io/MarekJankowski- MailerLite https://www.mailerlite.com/pl/invite/df232208b3495- Chatfuel https://chatfuel.com/- Chatbot MWF https://m.me/MalaWielkaFirma- Fakturownia.pl http://fakturownia.pl/?partner=tdus5f- Trello https://trello.com/- Automator (Mac) https://support.apple.com/pl-pl/HT2488- Light Image Resizer (Windows) http://www.obviousidea.com/pl/windows-software/light-image-resizer/- SentiOne https://sentione.com/pl- 1Password https://1password.com/- WD MyCloud http://converti.se/click/213c707d-ed4bd474-a1ee46a0/?deep_link=https%3A%2F%2Fmediamarkt.pl%2Fkomputery-i-tablety%2Fdysk-sieciowy-wd-my-cloud-3-tb- Zapier https://zapier.com/- IFTTT https://ifttt.com/

Mała Wielka Firma
189: 12 zadań, które automatyzuję w firmie

Mała Wielka Firma

Play Episode Listen Later Oct 30, 2017 32:01


Automatyzacja pracy pozwala unikać błędów spowodowanych czynnikiem ludzkim i mieć więcej czasu dla siebie. Poznaj techniki, które usprawniają pracę w firmie.Ten odcinek w wersji do czytania znajdziesz na https://malawielkafirma.pl/189Przydatne linki:- Quform (WordPress) https://www.quform.com/ - Salesflare http://salesflare.grsm.io/MarekJankowski- MailerLite https://www.mailerlite.com/pl/invite/df232208b3495- Chatfuel https://chatfuel.com/- Chatbot MWF https://m.me/MalaWielkaFirma- Fakturownia.pl http://fakturownia.pl/?partner=tdus5f- Trello https://trello.com/- Automator (Mac) https://support.apple.com/pl-pl/HT2488- Light Image Resizer (Windows) http://www.obviousidea.com/pl/windows-software/light-image-resizer/- SentiOne https://sentione.com/pl- 1Password https://1password.com/- WD MyCloud http://converti.se/click/213c707d-ed4bd474-a1ee46a0/?deep_link=https%3A%2F%2Fmediamarkt.pl%2Fkomputery-i-tablety%2Fdysk-sieciowy-wd-my-cloud-3-tb- Zapier https://zapier.com/- IFTTT https://ifttt.com/

Stay hungry. Stay foolish.
#106: Chatbots & Messenger-Marketing

Stay hungry. Stay foolish.

Play Episode Listen Later Oct 21, 2017 20:33


Heute sprechen wir über das Thema Chatbots & Messenger-Marketing - vielleicht hast Du Eva von mir schon einmal ausprobiert. Seit den ersten Anfängen von Messenger-Marketing hat sich einiges getan. Ich habe endlich einen Profi heran gelassen und zwar Freddy von der HUMTECH Agentur, die sich speziell auf Messenger-Marketing spezialisiert haben. Wir haben nun einen Funnel aufgebaut und heute möchte ich die ersten Ergebnisse mit Dir teilen. Wir hatten bei einem Training hier in Hamburg vor zwei Wochen - übrigens, es gab einen Rekord: Wir hatten 35 Leute da, was mich sehr gefreut hat -, aber da kam irgendwann die Diskussion auf, ob E-Mail Marketing überhaupt noch Sinn macht. Man kennt es klassisch: Du trägst Dich irgendwo ein und dann kommt jeden Tag eine E-Mail. Das ist natürlich ein Thema, was noch absolut in einigen Bereichen relevant ist, aber ich habe auch gemerkt: Die Newsletter, in denen ich mich überall eingetragen habe, habe ich nie gelesen. Da kommt irgendwas rein und ich schiebe es direkt in den Ordner “Newsletter” oder ich lösche ist. Deshalb ist es dort wahnsinnig schwierig, meine Aufmerksamkeit zu bekommen. Ich glaube, so geht es auch vielen anderen, sodass ich selbst gemerkt habe, dass ich mich in dieses Thema gar nicht so reinfuchsen will. In den letzten Monaten habe ich mich auch ein wenig davor gedrückt, aber ich dachte, warum nicht in das Thema Messenger-Marketing reinfuchsen, weil das einfach viel spannender und die Aufmerksamkeit deutlich höher ist. Ich merke außerdem, wie viel ich bei WhatsApp oder auch im Facebook-Messenger bin, aber alles andere habe ich wirklich mehr oder weniger abgeschaltet. Der einzige Kanal, der in meine Richtung pusht, ist das Telefon, wenn mich jemand anruft (aber das ist auch immer lautlos) und WhatsApp. Das sind also die einzigen Kanäle. Das ist für mich ein guter Indikator - die Messenger-Kanäle sind die, wo man mich erreicht und ich glaube, so geht es auch vielen anderen Leuten. Insofern sollte man sich mit diesen Kanälen beschäftigen und das habe ich getan. Wir sprechen in dieser Episode daher über folgende Themen: Welche Möglichkeiten es mit Chatbots und Messenger-Marketing gibt Wie Du mehr Leute in Deine Kontakte bekommst Wie mächtig Chatbots sind Welche Erfahrungen ich damit gemacht habe Wieso und wie Du damit starten solltest SHOWNOTES HUMTECH - www.humtech.io ManyChat - https://manychat.com Chatfuel - https://chatfuel.com/ Roberts Webseite Robert bei Facebook Robert bei Instagram Kontakt und Interviewanfragen  Für alle weiteren Themen und Anfragen schicke gerne eine E-Mail an support@leadersmedia.de  ————————————————————

Mała Wielka Firma
187: Po co ci chatbot? – Mateusz Czech

Mała Wielka Firma

Play Episode Listen Later Oct 16, 2017 52:32


Czy wiesz, że nie musisz spędzać każdej minuty przy komputerze po to, żeby być w kontakcie ze swoimi klientami? Chatbot jest świetnym narzędziem i wiele światowych marek go używa. Czy jest jednak odpowiedni dla małej firmy? Na te i inne pytania odpowie Mateusz Czech.Ten odcinek w wersji do czytania znajdziesz na https://malawielkafirma.pl/187Przydatne linki:- Maciej Tesławski "Strategia marketingowa" http://ebookpoint.pl/view/54826/e_0gn1.htm- Fanpage Artura Jabłońskiego https://www.facebook.com/arturjablonskicom/- Fanpage Piotra Chmielewskiego Social Media Now – merytorycznie o mediach społecznościowych https://www.facebook.com/agencjaSocialMediaNow/- TechCrunch https://techcrunch.com/- Yandex Metrica https://metrica.yandex.com/- Bot Analytics https://botanalytics.co/about/- Dashbot.io https://www.dashbot.io/Narzędzia do tworzenia botów:- Chatfuel https://chatfuel.com/- ManyChat https://manychat.com/- Botengine https://www.botengine.ai/Chatboty, które się pojawiły w rozmowie:- Sephora VirtualArtist https://www.facebook.com/sephoravirtualartist/- 50 years of AMG Chatbot https://m.me/50YearsOfAMGChatbot- Skyscanner https://www.facebook.com/skyscannerpolska/?brand_redir=9213701292Dodatkowe case study na temat Messengera:- Mateusz Czech: Bot na Facebooku. Case study. http://mateuszczech.pl/bot-na-facebooku-case-study/- Social Samosa: Messenger Chatbot for AMG https://www.socialsamosa.com/2017/05/messenger-chatbot-amg-mercedes-benz/- Buffer: 7 Facebook Messenger Marketing Strategies You Can Try Today https://blog.bufferapp.com/facebook-messenger-marketing- Grupa facebookowa Messenger Marketing https://www.facebook.com/groups/1866377306946393/

Mała Wielka Firma
187: Po co ci chatbot? – Mateusz Czech

Mała Wielka Firma

Play Episode Listen Later Oct 15, 2017 52:32


Czy wiesz, że nie musisz spędzać każdej minuty przy komputerze po to, żeby być w kontakcie ze swoimi klientami? Chatbot jest świetnym narzędziem i wiele światowych marek go używa. Czy jest jednak odpowiedni dla małej firmy? Na te i inne pytania odpowie Mateusz Czech.Ten odcinek w wersji do czytania znajdziesz na https://malawielkafirma.pl/187Przydatne linki:- Maciej Tesławski "Strategia marketingowa" http://ebookpoint.pl/view/54826/e_0gn1.htm- Fanpage Artura Jabłońskiego https://www.facebook.com/arturjablonskicom/- Fanpage Piotra Chmielewskiego Social Media Now – merytorycznie o mediach społecznościowych https://www.facebook.com/agencjaSocialMediaNow/- TechCrunch https://techcrunch.com/- Yandex Metrica https://metrica.yandex.com/- Bot Analytics https://botanalytics.co/about/- Dashbot.io https://www.dashbot.io/Narzędzia do tworzenia botów:- Chatfuel https://chatfuel.com/- ManyChat https://manychat.com/- Botengine https://www.botengine.ai/Chatboty, które się pojawiły w rozmowie:- Sephora VirtualArtist https://www.facebook.com/sephoravirtualartist/- 50 years of AMG Chatbot https://m.me/50YearsOfAMGChatbot- Skyscanner https://www.facebook.com/skyscannerpolska/?brand_redir=9213701292Dodatkowe case study na temat Messengera:- Mateusz Czech: Bot na Facebooku. Case study. http://mateuszczech.pl/bot-na-facebooku-case-study/- Social Samosa: Messenger Chatbot for AMG https://www.socialsamosa.com/2017/05/messenger-chatbot-amg-mercedes-benz/- Buffer: 7 Facebook Messenger Marketing Strategies You Can Try Today https://blog.bufferapp.com/facebook-messenger-marketing- Grupa facebookowa Messenger Marketing https://www.facebook.com/groups/1866377306946393/

Marketing Brief - Et podcast om Online Marketing
EP #126: Erfaringer med chatbots på Facebook for 3 danske virksomheder

Marketing Brief - Et podcast om Online Marketing

Play Episode Listen Later Sep 5, 2017 11:41


Download episoden Vi har tidligere talt om chatbots og tror på, det er en del af fremtiden. Men da vi lavede første episode, havde vi ingen konkrete erfaringer selv. Det har vi nu. EP #126 handler om konkrete erfaringer med chatbots for 3 danske virksomheder - både gode og dårlige! Værktøjer nævnt: Chatfuel.com Manychat.com

Marketing School - Digital Marketing and Online Marketing Tips
How to Get Your Blog Readers to Come Back to Your Site | Ep. #337

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Jul 3, 2017 4:33


In Episode #337, Eric and Neil discuss how to get your blog readers to come back to your site. Tune in to learn how you can keep your readers up to date on all your content, the importance of bringing your readers back to your website, and how being everywhere (on social media) results in your being top of mind! Time Stamped Show Notes: 00:27 – Today's topic: How to Get Your Blog Readers to Come Back to Your Site 00:35 – Retarget your readers 00:49 – Use OneSignal which is a push notification software 01:03 – You can get a high click through rate and it's very effective 01:15 – Facebook Messenger bots and ads can turn your reader into a subscriber 01:21 – Chatfuel and ManyChat are bots for Messenger 01:38 – You can also build a sequence 01:45 – Another strategy is to collect emails 02:00 – Every time you publish a blog post, broadcast to them and link them back to your website 02:05 – It is good for engagement and sales in the future 02:14 – Create a great intro email 02:28 – Set up a workflow at Meet Edgar 02:34 – “You want to be everywhere” 02:54 – Once you get someone to subscribe to one of your channels, have an exit pop up that will ask them to subscribe to one of your other channels 03:36 – Doing the cross-motion with your social media channels makes it easier for your readers to come back 03:53 – There's a higher chance of your readers seeing your updates if they are tuned in to all your social media channels 04:07 – That's it for today's episode! 3 Key Points: Retargeting has always been a necessary action to take to make your readers circle back to your blog. Leverage as many social media channels as you can and ensure your readers are aware of all of them—this way, they won't skip a beat. Be EVERYWHERE to be top of mind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
How to Get Your Blog Readers to Come Back to Your Site | Ep. #337

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Jul 3, 2017 4:33


In Episode #337, Eric and Neil discuss how to get your blog readers to come back to your site. Tune in to learn how you can keep your readers up to date on all your content, the importance of bringing your readers back to your website, and how being everywhere (on social media) results in your being top of mind! Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Your Blog Readers to Come Back to Your Site 00:35 – Retarget your readers 00:49 – Use OneSignal which is a push notification software 01:03 – You can get a high click through rate and it’s very effective 01:15 – Facebook Messenger bots and ads can turn your reader into a subscriber 01:21 – Chatfuel and ManyChat are bots for Messenger 01:38 – You can also build a sequence 01:45 – Another strategy is to collect emails 02:00 – Every time you publish a blog post, broadcast to them and link them back to your website 02:05 – It is good for engagement and sales in the future 02:14 – Create a great intro email 02:28 – Set up a workflow at Meet Edgar 02:34 – “You want to be everywhere” 02:54 – Once you get someone to subscribe to one of your channels, have an exit pop up that will ask them to subscribe to one of your other channels 03:36 – Doing the cross-motion with your social media channels makes it easier for your readers to come back 03:53 – There’s a higher chance of your readers seeing your updates if they are tuned in to all your social media channels 04:07 – That’s it for today’s episode! 3 Key Points: Retargeting has always been a necessary action to take to make your readers circle back to your blog. Leverage as many social media channels as you can and ensure your readers are aware of all of them—this way, they won’t skip a beat. Be EVERYWHERE to be top of mind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing Brief - Et podcast om Online Marketing
EP #103: Chatbots (på Facebook) - Et trick, du bør bruge nu + fremtiden

Marketing Brief - Et podcast om Online Marketing

Play Episode Listen Later Jul 3, 2017 10:43


Download episoden Facebook, Amazon og Microsoft er blandt de virksomheder, der tror enormt meget på chatbots. Vi har allerede fået en lille forsmag med parkeringsbøderobotten donotpay.co.uk - men det bliver meget vildere. Allerede nu kan du bygge små robotter på Facebook og særligt ét trick er værd at kende til som marketer. Det handler EP #103 af Marketing Brief om - og lidt om fremtiden for formatet. Se bl.a. ChatFuel.com.

Marketing School - Digital Marketing and Online Marketing Tips
Are Chatbots Really Worth It? | Ep. #308

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Jun 13, 2017 6:20


In Episode #308, Eric and Neil discuss if chatbots are really worth it. Since chatbots are still in its early days, the effectiveness and profitability of the tool is very much debatable. Eric and Neil discuss the tests that they've run and lay out the benefits as well as the weaknesses they've encountered. At the end of the day, the incredible open and click through rates from using chatbots is something that CANNOT be ignored. Time Stamped Show Notes: 00:30 – Today's topic: Are Chatbots Really Worth It? 00:41 – Eric was moderating a panel with a guy from Hubspot and Wordstream 00:53 – Eric's open rates was about 80%, his friend was at 94% 01:07 – A broadcast through email can get you 20-30% open rate, with 5% click rate 01:14 – With chatbots 80-94%, at 50% click rates 01:40 – Neil says it's about opportunity costs 02:21 – Neil was doing a test the other day and found that the opt-in rate was still quite low 02:38 – Open rates are great, but opt-in rate needs to be increased somehow—this may get better in a few months 02:56 – Send your bot to ManyChat or Chatfuel and you'll have a URL to drive traffic to 03:12 – Eric runs a page post engagement ad where people leave a comment if they're interested and he then gets their email 03:33 – You can get a subscriber for a couple cents 03:48 – You can also get people to click on a link that brings people to your landing page and then they can message you directly 03:54 – Manychat will help you make widgets and landing pages 04:16 – Eric ran a small test, received 300 subscribers and paid about 50 cents per subscriber 04:34 – Neil: The question is can you make them profitable? 04:47 – Eric shares a story about a guy who directed his traffic to his chatbots as opposed to closing them in a webinar—he was able to make $400K in sales that way 05:13 – Your mileage may vary in regards to sales from using chatbots, but it's worth testing 05:21 – Neil says chatbots are still its early days and to not expect that these open and click through rates will stick; they will decrease over time just like everything else 05:46 – Eric and Neil will keep a close eye on this trend of using chatbots so stay tuned for future episodes 05:52 – That's it for today's episode! 3 Key Points: Chatbots have the ability to get you email subscribers for a couple of cents an email—it's worth looking into just for this reason alone. Just like every other tool you use in marketing, test to see if chatbots will help you convert to real, profitable sales. Direct your traffic from your webinars to your chatbots; using them in conjunction can play to the strengths of each tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
Are Chatbots Really Worth It? | Ep. #308

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Jun 13, 2017 6:20


In Episode #308, Eric and Neil discuss if chatbots are really worth it. Since chatbots are still in its early days, the effectiveness and profitability of the tool is very much debatable. Eric and Neil discuss the tests that they’ve run and lay out the benefits as well as the weaknesses they’ve encountered. At the end of the day, the incredible open and click through rates from using chatbots is something that CANNOT be ignored. Time Stamped Show Notes: 00:30 – Today’s topic: Are Chatbots Really Worth It? 00:41 – Eric was moderating a panel with a guy from Hubspot and Wordstream 00:53 – Eric’s open rates was about 80%, his friend was at 94% 01:07 – A broadcast through email can get you 20-30% open rate, with 5% click rate 01:14 – With chatbots 80-94%, at 50% click rates 01:40 – Neil says it’s about opportunity costs 02:21 – Neil was doing a test the other day and found that the opt-in rate was still quite low 02:38 – Open rates are great, but opt-in rate needs to be increased somehow—this may get better in a few months 02:56 – Send your bot to ManyChat or Chatfuel and you’ll have a URL to drive traffic to 03:12 – Eric runs a page post engagement ad where people leave a comment if they’re interested and he then gets their email 03:33 – You can get a subscriber for a couple cents 03:48 – You can also get people to click on a link that brings people to your landing page and then they can message you directly 03:54 – Manychat will help you make widgets and landing pages 04:16 – Eric ran a small test, received 300 subscribers and paid about 50 cents per subscriber 04:34 – Neil: The question is can you make them profitable? 04:47 – Eric shares a story about a guy who directed his traffic to his chatbots as opposed to closing them in a webinar—he was able to make $400K in sales that way 05:13 – Your mileage may vary in regards to sales from using chatbots, but it’s worth testing 05:21 – Neil says chatbots are still its early days and to not expect that these open and click through rates will stick; they will decrease over time just like everything else 05:46 – Eric and Neil will keep a close eye on this trend of using chatbots so stay tuned for future episodes 05:52 – That’s it for today’s episode! 3 Key Points: Chatbots have the ability to get you email subscribers for a couple of cents an email—it’s worth looking into just for this reason alone. Just like every other tool you use in marketing, test to see if chatbots will help you convert to real, profitable sales. Direct your traffic from your webinars to your chatbots; using them in conjunction can play to the strengths of each tool. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
How to Integrate Chatbots into Your Marketing | Ep. #246

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Apr 3, 2017 6:02


In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths in regards to its function, and whether or not it is essential for your marketing strategy. They also discuss the BEST way to optimize a chatbot’s utility—partner it with a human. Time Stamped Show Notes: 00:27 – Today’s topic: How to Integrate Chatbots into Your Marketing 00:34 – There’s been a chatbot craze since 2016 00:49 – Eric explains what a chatbot is 01:15 – Chatbots can understand the basic level of support 01:22 – Eric shares how chatbots work in regards to marketing 01:50 – The best version of chatbots 02:05 – It’s not a 100% automated bot 02:15 – A human element combined with chatbot is what works best 02:21 – How you type within the chat can be a very meticulous process 02:26 – Neil shares his experience outsourcing this to the Philippines 02:37 – Have someone who can nurture the chatbot interaction 02:59 – Go to Chatfuel and the Facebook group Bots to interact with people who are interested in bots 03:21 – Chatfuel will allow you to build a Facebook bot, without any need for coding 03:38 – At the moment, bots are still imperfect and will fail at times 03:51 – Eric reads a sample chatbot message 04:14 – Chatbots are not gaining traction 04:27 – Use the ones that are a bit aggressive, like Intercom and Drip 04:46 – Neil shares why having a more aggressive bot is better 05:21 – It is still your job to convert people 05:29 – Use chatbot to your advantage 05:34 – That’s it for today’s episode! 3 Key Points: Chatbot can offer a very basic level of support which can work to your advantage. Human interaction combined with a chatbot is the best way for a chatbot to operate smoothly. Do NOT rely too heavily on a chatbot for conversion – at the end of the day, it’s your job to sell. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Marketing School - Digital Marketing and Online Marketing Tips
How to Integrate Chatbots into Your Marketing | Ep. #246

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later Apr 3, 2017 6:02


In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths in regards to its function, and whether or not it is essential for your marketing strategy. They also discuss the BEST way to optimize a chatbot's utility—partner it with a human. Time Stamped Show Notes: 00:27 – Today's topic: How to Integrate Chatbots into Your Marketing 00:34 – There's been a chatbot craze since 2016 00:49 – Eric explains what a chatbot is 01:15 – Chatbots can understand the basic level of support 01:22 – Eric shares how chatbots work in regards to marketing 01:50 – The best version of chatbots 02:05 – It's not a 100% automated bot 02:15 – A human element combined with chatbot is what works best 02:21 – How you type within the chat can be a very meticulous process 02:26 – Neil shares his experience outsourcing this to the Philippines 02:37 – Have someone who can nurture the chatbot interaction 02:59 – Go to Chatfuel and the Facebook group Bots to interact with people who are interested in bots 03:21 – Chatfuel will allow you to build a Facebook bot, without any need for coding 03:38 – At the moment, bots are still imperfect and will fail at times 03:51 – Eric reads a sample chatbot message 04:14 – Chatbots are not gaining traction 04:27 – Use the ones that are a bit aggressive, like Intercom and Drip 04:46 – Neil shares why having a more aggressive bot is better 05:21 – It is still your job to convert people 05:29 – Use chatbot to your advantage 05:34 – That's it for today's episode! 3 Key Points: Chatbot can offer a very basic level of support which can work to your advantage. Human interaction combined with a chatbot is the best way for a chatbot to operate smoothly. Do NOT rely too heavily on a chatbot for conversion – at the end of the day, it's your job to sell. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Liz & Sandro's Marketing Podcast
Why You Should Be Using Chatbots

Liz & Sandro's Marketing Podcast

Play Episode Listen Later Feb 6, 2017 2:41


Recently a woman searching for a job in a new town created a chatbot to help her answer the common questions prospective employers and recruiters had. Her efforts have garnered national attention and put a spotlight on chatbots. Today Sandro talks about this shining example and gives more reasons why you should be dipping your toes in the chatbot waters.  Three places you can begin your Facebook chatbot without needing code are: Sequel - https://www.onsequel.com Chatfuel - https://chatfuel.com Botsify - https://botsify.com Episode 0156 Have a question? Email us questions@60secondmarketing.net we'll give you and your company a shout out in addition to answering your question! Or be part of the conversation, join us on our Facebook Group at https://www.facebook.com/groups/60secondmarketing and you can also find us on Twitter @60SecondMktng.

MimulusCool
[14] Martedì 31 gennaio 2017 - Conosci Chatfuel? È un servizio online gratuito per realizzare BOT su Facebook.

MimulusCool

Play Episode Listen Later Jan 31, 2017 3:29


Da oggi disponibile su Facebook il BOT di Mimulus, Pai. Scriveteci su Messenger e divertitevi a testarlo! :)

MimulusCool
[14] Martedì 31 gennaio 2017 - Conosci Chatfuel? È un servizio online gratuito per realizzare BOT su Facebook.

MimulusCool

Play Episode Listen Later Jan 31, 2017 3:29


Da oggi disponibile su Facebook il BOT di Mimulus, Pai. Scriveteci su Messenger e divertitevi a testarlo! :)

Jelly Driver Podcast
FW070 - Hoe Chatbots & Virtual Assistants ons leven gaan veranderen - Jarno Duursma en Jelle Drijver | Frankwatching.com

Jelly Driver Podcast

Play Episode Listen Later Jan 16, 2017 43:07


Chatbots als laag tussen jou als consument en het bedrijf waarmee je praat. Waarom zijn bots juist nu populair, ze bestaan immers al langere tijd? Waar zijn bots op dit moment goed in en waar niet? Gaan bots alle klantvragen overnemen? Wat kunnen bots nog meer naast chatten? Hoe ziet de toekomst van bots eruit? Wat kan je Marketing wise met bots? Hoe zit het met de privacy bij Virtuele assistenten die de hele dag meeluisteren wat er gezegd wordt? Wat zijn "Domain specific bots"? Dit en meer vraag ik aan Jarno Duursma in deze super interessante podcast. Een 40 minuten durend kijkje in een toekomst die veel dichterbij is dan je wellicht denkt. Link naar vorige aflevering: https://www.megaexposure.nl/klantenservice-via-whatsapp/ Link naar 14 februari SocialToday: https://www.frankwatching.com/socialtoday/ Link naar 23 mei Social Messaging: https://www.frankwatching.com/events/social-messaging/ Link naar Chatfuel: https://chatfuel.com/ Link naar Amy (chatbot die afspraken voor je inplant in je agenda) https://x.ai/ Link naar Trend artikel Jarno: https://www.frankwatching.com/archive/2016/12/01/hoe-chatbots-virtual-assistants-in-2017-definitief-doorbreken/ Contact met Jelle? WhatsApp: +31(0)6-19900000 Twitter: http://twitter.com/jelledrijver YouTube: http://youtube.com/jdrijver SnapChat: snapchat.com/add/jelledrijver Linkedin: http://linkedin.com/in/jelledrijver Instagram: http://instagram.com/jelledrijver Mijn persoonlijke website: https://jelledrijver.nl Jarno Duursma, Jelle Drijver, Toekomst, Chatbots, Virtual Assistants, Frankwatching, Future, Trends, 2017, Podcast

CTOcast
Andrew Yaroshevsky (Chatfuel) - CTOcast #23 [RUSSIAN]

CTOcast

Play Episode Listen Later Aug 8, 2016 75:40


Андрей закончил факультет компьютерных наук в Национальной металургической академии Украины. Карьеру начинал как программист, проработав более 3 лет в разных компаниях. С 2006 года трудился на менеджерских позициях в Krendls, Ciklum и Inlead Holding. В последней также занимал позицию главы центра разработки в Украине. С октября 2010 по январь 2016 — рукводитель сервиса поиска по изображениям в «Яндексе». В январе 2016 присоединился к команде Chatfuel, где занимает должность исполнительного директора и руководителя продукта. Вместе с Chatfuel прошел Y Combinator. Карьера до Chatfuel («Яндекс»). Chatfuel: продукт, компания, технологии и команда. Обзор рынка мессенджеров с точки зрения бизнеса и возможностей. Типы ботов. Дистрибуция ботов. AI/ML/NLP в ботах

IT-Kvando cafe

Горяченкое Презентация Apple Google собирается продать Boston Dynamics Tesla Model 3 Гиковская каша React Native OS X Десерт Про бота Колю Yandex вложился в Chatfuel