Podcast appearances and mentions of Andrew Warner

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Best podcasts about Andrew Warner

Latest podcast episodes about Andrew Warner

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Unlock Revenue Growth With Effective Conversational Marketing Tactics

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Play Episode Listen Later Feb 6, 2025 40:40


Dots Oyebolu is joined by Jeff Large, CEO and Founder of Come Alive. Jeff shares his transition from teaching to podcasting, providing expert advice on using B2B podcasts to achieve business success. He offers practical tips on improving listener retention, aligning podcast content with business goals and streamlining the production process.Key Takeaways:(01:22) The transition from teaching language arts to becoming a B2B podcasting expert.(03:18) The distinction between using podcasts for lead generation versus sales conversion, and why clarity on goals is essential for success.(03:49) Building strong personal connections through podcasts can unintentionally lead to partnerships and sales.(08:09) Assess your team's capacity and don't underestimate the time required for high-quality podcast production.(08:42) The importance of outsourcing when internal resources and time are limited, and how professional teams can ensure seamless podcast production.(13:52) How to achieve high consumption and retention rates by aligning your podcast content with your audience's expectations and interests.(16:43) A case study on retaining 91% of podcast listeners emphasizes intentionality and crafting an engaging story arc.(30:41) A four-step system for launching a successful podcast, focusing on aligning podcast goals with overall business objectives.Resources Mentioned:Jeff Large - https://www.linkedin.com/in/jefflarge/ Come Alive LinkedIn - https://www.linkedin.com/company/come-alive-creative/ Come Alive website - https://comealivecreative.com/“Stop Asking Questions” by Andrew Warner - https://www.amazon.com/Stop-Asking-Questions-High-Impact-Interviews/dp/1737676540Podcast hosting platforms: Megaphone and CoHost - https://megaphone.spotify.com/ https://www.cohostpodcasting.com/Insightful Links:How to Create a Successful B2B Podcast in 2024 (w/ Examples) https://blog.podcast.co/reach/how-to-create-a-successful-b2b-podcast-in-2022-w-examplesHow to Grow a B2B Marketing Podcasthttps://www.cognism.com/blog/how-to-grow-a-b2b-marketing-podcastThe Power of Podcastinghttps://nvision.co/business/the-power-of-podcasting-how-creating-a-podcast-can-transform-your-b2b-marketing-strategy/5 Underutilized B2B Podcast Marketing Tacticshttps://www.casted.us/blog/5-underutilized-b2b-podcast-marketing-tacticsThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Entrepreneurs on Fire
Meet, Learn From and Interview Your Heroes with Andrew Warner: An EOFire Classic from 2021

Entrepreneurs on Fire

Play Episode Listen Later Jan 24, 2025 30:01


From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Andrew Warner is the author of Stop Asking Questions, a book for interviewers and anyone who wants to learn through conversations. It's based on over 2,000 interviews he did on Mixergy, his podcast. Top 3 Value Bombs 1. The people who admire and want to meet you are there. As long as you can start a great conversation, you can build a great relationship with them, and learn from them. 2. A double-barreled question has two questions in one. If you ask two things at the same time, people will pick the easy one and only answer that and forget the hard one that you probably want to get answered. 3. If you ask things outright, it feels like it's coming out of nowhere and it feels like you're putting your interviewee against the wall and pushing them to say something they're not comfortable saying. You need to give them an exit so they feel comfortable deciding how to respond. Get Andrew's book and learn how to lead high-impact interviews - Stop Asking Questions Sponsors HubSpot When you combine the power of Marketing Hub and Content Hub, you can have your best quarter, every quarter. Visit Hubspot.com/marketers to learn more ThriveTime Show Attend the world's highest rated business growth workshop taught personally by Clay Clark and NOW featuring Rich Dad Poor Dad Author Robert Kiyosaki and Eric Trump at ThrivetimeShow.com/eofire Author100 A 100-day program where I will personally guide you 1-on-1 to create, write, publish and market your book. If you want daily guidance and mentorship from me, JLD, then head over to Author100.com to sign up for a free call to chat about the details

Alexa Entrepreneurs On Fire
Meet, Learn From and Interview Your Heroes with Andrew Warner: An EOFire Classic from 2021

Alexa Entrepreneurs On Fire

Play Episode Listen Later Jan 24, 2025 30:01


From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Andrew Warner is the author of Stop Asking Questions, a book for interviewers and anyone who wants to learn through conversations. It's based on over 2,000 interviews he did on Mixergy, his podcast. Top 3 Value Bombs 1. The people who admire and want to meet you are there. As long as you can start a great conversation, you can build a great relationship with them, and learn from them. 2. A double-barreled question has two questions in one. If you ask two things at the same time, people will pick the easy one and only answer that and forget the hard one that you probably want to get answered. 3. If you ask things outright, it feels like it's coming out of nowhere and it feels like you're putting your interviewee against the wall and pushing them to say something they're not comfortable saying. You need to give them an exit so they feel comfortable deciding how to respond. Get Andrew's book and learn how to lead high-impact interviews - Stop Asking Questions Sponsors HubSpot When you combine the power of Marketing Hub and Content Hub, you can have your best quarter, every quarter. Visit Hubspot.com/marketers to learn more ThriveTime Show Attend the world's highest rated business growth workshop taught personally by Clay Clark and NOW featuring Rich Dad Poor Dad Author Robert Kiyosaki and Eric Trump at ThrivetimeShow.com/eofire Author100 A 100-day program where I will personally guide you 1-on-1 to create, write, publish and market your book. If you want daily guidance and mentorship from me, JLD, then head over to Author100.com to sign up for a free call to chat about the details

ApartmentHacker Podcast
1,783 Book Review: Stop Asking Questions

ApartmentHacker Podcast

Play Episode Listen Later Jul 16, 2024 3:15


Boost Your Interview Skills: A Review of "Stop Asking Questions" by Andrew Warner Welcome back to Multifamily Collective! It's been a while since we delved into a book review, and today, I have an exciting recommendation inspired by Mike Wolber from the Modern Multifamily Podcast. Mike is back with his insightful podcast, and he recently shared a gem that caught my eye: Stop Asking Questions by Andrew Warner. This book is a goldmine for anyone looking to master the art of interviewing. Warner, who has conducted over 2,000 interviews, shares invaluable tips on leading high-impact conversations and learning from anyone. While it's perfect for podcasters, the insights are also relevant for broader business contexts. Stop Asking Questions covers essential strategies like managing monopolizing guests, engaging less talkative interviewees, and structuring pre-interview preparations to ensure high-quality discussions. Warner advises landing great guests, promoting your content, and securing sponsorships. At just 188 pages, this book is packed with practical advice that I've already started incorporating into my interviews and daily podcasting routines. Whether you're a seasoned interviewer or just starting out, Stop Asking Questions is a must-read for enhancing your skills and making your conversations more impactful. Don't forget to like, subscribe, and hit the notification bell for more insightful reviews and tips from Multifamily Collective! --- Support this podcast: https://podcasters.spotify.com/pod/show/mike-brewer/support

CFO Bookshelf
Accounting Leadership with Jody Grunden

CFO Bookshelf

Play Episode Listen Later Jun 28, 2024 60:13


Like the show? Send us a text message on what you liked.As I think about our next guest, Jody Grunden, he reminds me of the successful business leader who Mixergy's Andrew Warner should feature. Jody co-founded Summit CPA Group in the early 2000s and decided to focus on financial leadership instead of offering the conventional services many small firms provided.This discussion addresses the accounting shortage, effective accountants, and why accounting professionals have nothing to fear about AI technologies.FranchiseU!FranchiseU! is for those in, or considering, careers within the world of franchising. Listen on: Apple Podcasts Spotify

Fashion Crimes Podcast
Petite Style with Angela Foster | Episode 202

Fashion Crimes Podcast

Play Episode Listen Later Jun 27, 2024 39:48


Fashion Besties! What is up!?! Welcome back to another fabulous episode of the Fashion Crimes Podcast!  Did you catch last week's episode with Andrew Warner? He was absolutely fabulous, and his tips on posting photos were on point. #listennow But this week - do we have a treat for you! We are diving deep into petite fashion with the amazing petite style coach Angela Foster! After 20 years as an executive in fashion and beauty, Angela now helps high-achieving petite women create closets filled with clothes that fit, flatter, and elevate their style as they age.  Let's welcome our new fashion bestie, Angela Foster! Before we get started, remember to find this episode wherever you get your podcasts, and watch us on YouTube!   Key Discussion Points 1. Understanding Petite Fashion Challenges • Short Girl Problems: Angela discusses the common issues petite women face with off-the-rack clothing. Sleeves are too long, jackets hit in the wrong spot, and miniskirts end up looking like knee-length skirts. Shopping can be a frustrating experience when nothing seems to fit just right. #annoying   • Angela's Expertise: Angela shares her journey from helping a friend rediscover her style post-pregnancy to becoming a sought-after petite style coach. She emphasizes the importance of finding clothes that fit well and make you feel confident. 2. Body Shape and Proportion • Body Shape First: Angela emphasizes the importance of understanding your body shape as the first step in building a wardrobe. She guides her clients through identifying their body shapes and selecting styles that enhance their best features while avoiding those that don't. Example: Her five-step Spark Style Method helps clients identify flattering silhouettes and proportions. For instance, if you have delicate shoulders and a perky bust, understanding this can help you choose styles that add volume where needed and keep other areas clean and tailored.   • Proportion is Key: Proportion is critical for petites because there is less vertical space to work with. Wearing proportionally balanced clothes can prevent you from looking shorter and wider.   Example:   Angela advises against wearing oversized styles on both the top and bottom. If you want to try an oversized skirt, balance it with a fitted top to avoid looking frumpy. #facts 3. Building a Versatile Wardrobe • No Panic Shopping: Panic shopping, especially when under time pressure, often leads to purchasing items that don't fit well or flatter your body. Angela advises her clients to refrain from shopping or purging their closets until they clearly understand their body shape and wardrobe needs.   Example:   Instead of rushing out to buy new clothes, Angela suggests evaluating what you already have and understanding how to mix and match pieces to create new outfits.   • Mix and Match: A versatile wardrobe is key to feeling excited about getting dressed each day. Angela helps her clients identify wardrobe basics and versatile pieces that can be mixed and matched to create multiple outfits.    Example:   Knowing which leg shapes and silhouettes work best for your body can help you create a variety of stylish and flattering outfits from a few key pieces. 4. Accessories and Heels • Accessory Tips: Accessories can make or break an outfit. Angela provides tips on choosing accessories that complement your petite frame rather than overpowering it.   Example:   Avoid oversized handbags that can look disproportionate on a petite frame. Instead, opt for smaller, structured bags that enhance your overall look.   • The Power of Heels: Heels can add height and a sense of empowerment. While not every petite woman loves wearing heels, Angela discusses the psychological and physical benefits of adding even a small heel to your outfit.   Example:   She mentions that a kitten heel can still provide the elevation needed to enhance confidence and posture without the discomfort of higher heels. Closing Thoughts Thank you so much to our guest Angela Foster - who has dropped so many gems today on how to navigate petite fashion with style and confidence! From understanding your body shape to mastering proportions and accessorizing, Angela's insights are invaluable. Remember, it's all about creating a wardrobe that you love and feel amazing in.  #shortgirlstyle Don't forget to follow Angela Foster on Instagram athttps://www.instagram.com/angelastylecoach/ If you enjoyed this episode, please download and share our podcast with your Fashion Besties! And, of course, stay tuned for more fabulous content next week. Xoxo, - Holly Katz, Your Favorite Personal Stylist Fashion Crimes Podcast, The Best Fashion Friend You Never Knew Needed! www.fashioncrimespodcast. 

Chan with a Plan
The Simplest Path To Launch Your Business And Build Your Dream w/ Matt Peet

Chan with a Plan

Play Episode Listen Later Apr 23, 2024 45:22


EPISODE SUMMARY: In this episode, we sit down with the dynamic Matt Peet, a seasoned expert in building successful sales funnels and a well-traveled entrepreneur. Matt shares his rich experiences working with industry giants and notable personalities. From capturing events featuring celebrities such as Will Ferrell and Paris Hilton to collaborating with business influencers such as John Lee Dumas from Entrepreneurs on Fire, Steve Larsen, and Andrew Warner from Mixergy, Matt's journey is nothing short of inspirational. Last year, Matt and his wife took the bold step of exploring America in a small camper, embodying the true spirit of freedom and flexibility that entrepreneurship can offer. This adventure not only allowed them to experience the diverse beauty of the country but also to operate their business remotely, proving that you can truly work from anywhere. This year marks a significant milestone for Matt as he joined the team at Clickfunnels, where he now hosts live calls for the One Funnel Away Challenge and the 2 Comma Club live trainings. Through his role, Matt has gained invaluable insights into the challenges and triumphs of various entrepreneurs as they navigate through these intensive courses. Join us as Matt dives into the essentials of creating effective sales funnels, a cornerstone of his expertise, and shares actionable advice on how to start and scale a business with minimal complexity. Whether you're a budding entrepreneur or looking to refine your business strategy, Matt's practical tips and fascinating anecdotes are sure to inspire and educate. RESOURCES AND RELEVANT LINKS: Matt Peet on Social Media: Website Facebook Instagram Chan With A Plan

Coaching for Leaders
670: How to Connect with People Better, with Charles Duhigg

Coaching for Leaders

Play Episode Listen Later Mar 4, 2024 40:15


Charles Duhigg: Supercommunicators Charles Duhigg is a Pulitzer Prize–winning investigative journalist and the author of The Power of Habit and Smarter Faster Better. A graduate of Harvard Business School and Yale College, he is a winner of the National Academies of Sciences, National Journalism, and George Polk awards. He writes for The New Yorker and other publications, and is host emeritus of the Slate podcast How To! He's the author of Supercommunicators: How to Unlock the Secret Language of Connection*. We all know that we can't lead if we don't connect. The best leaders not do this well, but they do it consistently with all kinds of people. In this conversation, Charles and I discuss what we can learn from the best communicators to get better ourselves. Key Points Neural entrainment is when we click with someone and can finish each other's sentences (and even our biological responses align). Supercommunicators trigger this consistently across many kinds of relationships. Supercommunicators aren't always loudest or leading the conversation, but they ask more questions and adapt better in the moment. Make emotional replies easier for others. Instead of, “Do you have any hobbies?” ask, “If you could learn anything, what would it be?” Reciprocation of emotion is key for people to connect well. When another party is sharing something joyful, that's an opportunity to share yourself. When something is more contentious, loop for understanding by (1) asking a deeper question, (2) repeating back in your own words, and (3) asking if you got it right. Resources Mentioned Supercommunicators: How to Unlock the Secret Language of Connection* by Charles Duhigg Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes Where You May Be Provoking Anxiety, with Erica Dhawan (episode 528) The Way to Get People Talking, with Andrew Warner (episode 560) How to Help Others Be Seen and Heard, with Scott Shigeoka (episode 654) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Connect With Confidence - with Kerrie Phipps
Pulling Water Out of Thin Air

Connect With Confidence - with Kerrie Phipps

Play Episode Listen Later Dec 1, 2023 44:50


Shannon Lemanski and Andrew Warner are connectors and collaborators, dedicated to revolutionizing access to clean, reliable drinking water. In a world grappling with water scarcity and environmental challenges, their innovative technology offers a sustainable and empowering solution. This episode takes you into their fascinating back story and aspirations. Connect here ... Aqua Ubique - https://www.linkedin.com/company/aqua-ubique/ Shannon Lemanski - https://www.linkedin.com/in/shannon-lemanski/ Andrew Warner - https://www.linkedin.com/in/andrew-warner-16056257/ Find Kerrie here - Support us to create more podcasts by buying our producer a coffee - AND we use this also to support safe drinking water projects around the world - ⁠⁠https://bmc.link/kerriephipps⁠⁠ Website - ⁠⁠https://kerriephipps.com/⁠⁠ LinkedIn - ⁠⁠https://www.linkedin.com/in/kerriephipps/⁠⁠ Facebook public page - ⁠⁠https://www.facebook.com/KerriePhipps1⁠⁠ Instagram - ⁠⁠https://www.instagram.com/kerriephipps --- Send in a voice message: https://podcasters.spotify.com/pod/show/kerriephipps/message

The Danny Miranda Podcast
#426: Nathan Barry – The Mindset Of The Billion Dollar Creator

The Danny Miranda Podcast

Play Episode Listen Later Nov 8, 2023 75:06


Nathan Barry is the creator of ConvertKit - the online newsletter service used by Tim Ferriss, Dr. Andrew Huberman, and Ali Abdaal. 0:00 Intro 1:02 What Separates Long Term Vs. Short Term? 3:45 Would You Do It? 6:03 Growing Up Struggling With Money 10:52 What Beliefs Did Nathan Need To Break? 14:40 The Average Pace Is For Chumps 17:02 Why Is Obsession Demonized? 21:19 Most Important Habit? 25:33 Andrew Warner $25,000 Loan 31:31 Going From Unknown To Known On Internet 38:12 How To Approach Famous People 43:52 How To Go From Consumer To Creator 46:02 Nathan's “A-HA Moment” As Consumer 51:02 The Teacher = Modern Guru 53:09 How To Find Best Content 56:21 What Makes For A Great Teacher? 1:02:02 What's Surprised Nathan About Internet?  1:08:21 Challenge Meeting Sahil Bloom On The Treadmill - https://twitter.com/temirlan_exe/status/1720629777109852344 13 Tips To Go From Consumer To Creator –  https://twitter.com/nathanbarry/status/1607372810095333376 Nathan's Links Twitter: https://twitter.com/nathanbarry ConvertKit: https://convertkit.com/ Website: https://nathanbarry.com/ Podcast: https://www.billiondollarcreator.com

Coaching for Leaders
5 Simple Questions That Move People Forward (5 of 5)

Coaching for Leaders

Play Episode Listen Later Sep 7, 2023 9:57


Lesson 5: What's one thing you'd suggest? Getting feedback from others is never easy. In this lesson, discover a question that will make it more likely you'll get the feedback that will help you move forward. Academy Applications Close Friday, September 8th The Academy is an intimate cohort of participant leaders who work personally with me to accelerate their leadership development and organizational results. Discover more and submit your application by Friday, September 8th. Resources Feedforward: Coaching For Behavioral Change by Marshall Goldsmith Related Episodes How to Get Way Better at Accepting Feedback, with Sheila Heen (episode 143) How to Use Power Responsibly, with Vanessa Bohns (episode 551) The Way to Get People Talking, with Andrew Warner (episode 560) How to Help People Speak Truth to Power, with Megan Reitz (episode 597) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

Mixergy - Startup Stories with 1000+ entrepreneurs and businesses
#2248 SiteGPT From Weekend Project to $15,000 Monthly

Mixergy - Startup Stories with 1000+ entrepreneurs and businesses

Play Episode Listen Later Aug 14, 2023


Seven months ago, Bhanu Teja P saw his Twitter timeline fill with AI talk. He had an idea. What if web users could use a chat-like experience to talk with the content of their sites? He wasn’t sure it would go anywhere, but it would be a good way for him to learn about AI. So he spent a weekend building what became SiteGPT. It took off immediately. Bhanu Teja P is the founder of two sites: Feather, which turns Notion into a published blog, and SiteGPT, which enables web publishers to answer their visitors’ questions with a personalized chatbot trained on their website content. Sponsored byLemon.io – Why squander time and money on developers who aren't perfect for your startup? Let Lemon match you with engineers that can transform your vision into reality — diabolically fast. Go to Lemon.io/mixergy for a 15% discount on your first 4 weeks with one of their devs. Stop Asking Questions, by Andrew Warner (me) – The book that shows you how to lead high-impact interviews and learn anything from anyone. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

SANE Show: Eat More. Lose More. Smile More. with Jonathan Bailor
Millions In Your Twenties, Then What #SANE with Andrew Warner & Jonathan Bailor

SANE Show: Eat More. Lose More. Smile More. with Jonathan Bailor

Play Episode Listen Later Jul 27, 2023 21:05


Millions In Your Twenties, Then What #SANE with Andrew Warner & Jonathan Bailor

First Class Founders: Creators | Solopreneurs | Personal HoldCo
Lessons from 2,000+ Startup Founder Interviews with Entrepreneur Andrew Warner of Mixergy

First Class Founders: Creators | Solopreneurs | Personal HoldCo

Play Episode Listen Later Jul 19, 2023 36:19 Transcription Available


E40: What would you learn if you had the chance to speak to over 2,000 startup entrepreneurs including the founders of Airbnb, Reddit, and Zapier?We are talking to Andrew Warner, the serial entrepreneur, storyteller, podcast host, and author extraordinaire. After conducting over 2,000 interviews from startup founders, Andrew recently published a book called "Stop Asking Questions!" which I read from cover to cover. I invited him on the podcast so I could… ask him a LOT of questions.During our conversation, Andrew and I spoke about his life as an entrepreneur and went into some amazing details about:All his past ventures - including the one that failedWhy he thinks the current startup ecosystem has matured too muchHis current partial-hiatus and what he plans to do nextHis secret to conducting great interviewsThis is an inspiring conversation that you won't want to miss!***SPONSOR: Big thanks to Swell AI for sponsoring this episode. Swell AI is like having a production assistant 24/7. If you're a content creator, do yourself a favor and try Swell AI. ***EXCERPTS:Affiliate Marketing Growth: "What if we pay people 10¢ every time someone sends out their website?" — Andrew Warner (14:12)How to Succeed as a Founder: "If you could live your contradiction fully and still be aware of the world around you, you win." — Andrew Warner (27:28)***TOPICS:[00:06:31] How Andrew Hacked J. Crew's Return Policy to Launch His Startup[00:07:35] Spending $2-3k on Envelopes for Software-on-a-Disc Business[00:11:04] Building a 'Jokes and Trivia' Newsletter to $30M[00:14:12] How Andrew Boosted Growth via Affiliates[00:20:40] How Andrew Lost $300,000 From His Business[00:22:30] How Andrew Pivoted Mixergy[00:26:54] Lessons Learned From Interviewing Founders[00:29:14] Embrace Your Weirdness to Stand Out***LINKS:Andrew's Mixergy PodcastAndrew's Book: Stop Asking Questions Andrew on Twitter JOIN: First Class Founders Premium MembershipDOWNLOAD: Hyper-Visuals For Our Episodes (Free)***FOLLOW / REVIEW:- Follow - Leave 5-star review***CONNECT W/ YONG-SOO:- X- Threads- LinkedIn- Newsletter***First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc. Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more. Episode you might like:Future of Newsletters with Tyler Denk, Founder & CEO at BeehiivFrom Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry...

The My Wife Quit Her Job Podcast With Steve Chou
469: The Secret Art Of Instantly Connecting With ANYONE With Andrew Warner

The My Wife Quit Her Job Podcast With Steve Chou

Play Episode Listen Later Jun 20, 2023 60:54


Today I have my friend Andrew Warner on the show. Andrew is the founder and host of Mixergy, which is one of the OG interview based podcasts in the world. During the pandemic, he released a book called Stop Asking Questions: How to lead high Impact Interviews, which I read cover to cover. And I wanted to bring Andrew on the show today to talk about people skills because I know that my businesses didn’t start taking off until I started building relationships with other business owners. What You’ll Learn How to connect to people who are more successful than […] The post 469: The Secret Art Of Instantly Connecting With ANYONE With Andrew Warner appeared first on MyWifeQuitHerJob.com.

The Scale Fast Podcast
Episode 11: Andrew Warner Uncensored: How the Founder of the leading podcast Mixergy really thinks

The Scale Fast Podcast

Play Episode Listen Later May 2, 2023 30:43


Andrew Warner Uncensored: How the Founder of the leading podcast Mixergy really thinks

You Own the Experience Podcast
The Benefits of Data Integration: How Platforms Can Improve Decision-Making with Brad Owens

You Own the Experience Podcast

Play Episode Listen Later May 2, 2023 30:24


​In this week's episode, Lauren and Rob chat with Brad Owens, Recruitment Consultant at Salesforce. The trio discusses the importance of staffing and recruiting businesses on a platform.  They emphasize the benefits of having all data in one place on a platform to make informed decisions and provide valuable services to clients and talent.  Brad Owens provides real-life examples of how platforms like Salesforce can benefit businesses, and he emphasizes the importance of having a single platform to manage all interactions.  Brad's book recommendation is Power Questions: Build Relationships, Win New Business, and Influence Others by Andrew Sobel & Jerold Panas.  Rob mentions the book Stop Asking Questions by Andrew Warner.  This episode is brought to you by Kyloe Partners & Leap Consulting Solutions.  Please remember to rate, review, & share the episode wherever you tune in & register for our growing newsletter at www.yoepodcast.beehiiv.com 

Business Podcast by Roohi | VC, Startups
Lessons and Learnings Building a Media Brand

Business Podcast by Roohi | VC, Startups

Play Episode Listen Later Apr 13, 2023 7:49


In this really special episode I am sharing: 1)My lessons and learnings building a media brand that is at the intersection of content and podcasting 2)About pre and post conversation- and how to nail that Stop Asking Questions by Andrew Warner was referenced and more You can check out Deep Dive into VC podcast here:https://deepdiveintovc.transistor.fm/ If you enjoyed this episode you can rate the Business Podcast by Roohi here on Apple Podcasts:https://podcasts.apple.com/us/podcast/business-podcast-by-roohi-entrepreneur-marketing/id1516165457?uo=4

Marketing Legends
Cracking the Code of Interviewing with Andrew Warner

Marketing Legends

Play Episode Listen Later Mar 29, 2023 40:31


Learn about Andrew Warner's unique view on marketing and his expertise in conducting interviews. Andrew has interviewed thousands of entrepreneurs on his podcast, Mixergy, with the goal of helping others succeed in their business goals. As always, Marketing Legends is ad-free and this week's episode includes…A story of what distinguishes successful individualsHow Andrew got his start in the world of interviewingThe significance of genuine & honest conversations as a business tacticHow Andrew accidentally pushed out a successful rebrandThe values a successful entrepreneur must have in the eyes of a serial interviewerIn 40 minutes, hear how Andrew Warner went from organizing small meet-ups to being a dominant force in the marketing world. His vast knowledge of the industry and unselfish thinking has allowed him to become a successful entrepreneur who helps others along the way.What makes Andrew Warner a legend? Andrew Warner is the founder and CEO of Mixergy, a company that offers high-impact interviews and courses to like minded individuals around the world. Through his wisdom and good-hearted attitude, Andrew continues to influence waves of other entrepreneurs looking to succeed in their industry. Some other achievements include:Hosting over 2,000 interviews with successful entrepreneurs, including Barbara Corcoran, Jimmy Wales, and Gary VaynerchukAuthoring the book, ‘Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone”Previously owning an internet company called ‘Bradford & Reed' that initially created shareable electronic greeting cards and later grew to over $1 million in monthly revenueWith the founding of Mixergy, Andrew aimed to offer people an alternative to the “know-it-all, professional gurus.” He credits some of his own success to learning from other intelligent people and seeks to sustain a platform that helps others achieve their own entrepreneurial goals. His generosity and extensive knowledge of the marketing world have earned him the title of “Marketing Legend."

The Sound of Accra Podcast
Adrian Daniels & Kofi Anku Discuss Favourite Podcast Shows | S4 Ep. 7 (Bonus)

The Sound of Accra Podcast

Play Episode Listen Later Feb 10, 2023 1:54


In this short bonus clip from Season 4 Episode 7, Kofi Anku asks Adrian Daniels to share some of his favourite podcasts. Watch full episode with Kofi Anku Links to some of Adrian's favourite podcasts below:1. Mixergy: @mixergy (https://mixergy.com)  2. Social Proof Podcast (featuring David Shands and Donni Wiggins):   @RealSocialProof 3. Diary of a CEO with Steven Bartlett:  @TheDiaryOfACEO 4. Smart Passive Income with Pat Flynn:  @SmartPassiveIncomeTeam SHOW NOTEShttps://thesoundofaccra.com/kofiankuOUR SOCIALShttps://youtube.com/thesoundofaccrapodcasthttps://linktr.ee/thesoundofaccrapodCONNECT WITH KOFILinkedinOUR WEBSITEwww.thesoundofaccra.comSupport the showLISTEN TO MORE EPISODES BELOWhttps://thesoundofaccrapodcast.buzzsprout.com/ALL OF OUR OTHER LINKShttps://linktr.ee/thesoundofaccrapod

Recorded Content - Helping B2B marketers use a podcast for content marketing
My 3 favorite highlights from podcasting in 2022 with Tristan Pelligrino

Recorded Content - Helping B2B marketers use a podcast for content marketing

Play Episode Listen Later Jan 2, 2023 11:02


In this episode of Recorded Content, Tristan Pelligrino, the Co-Founder of Motion and host of the show, shares three personal highlights from the past year. The first highlight is about how he landed one of his dream podcast guests, Andrew Warner, the host of Mixergy, by finding a motivating moment and reaching out through Twitter. Tristan had always wanted to interview Andrew, and when he found out that Andrew had recently launched a book, he saw an opportunity to approach him for an interview. After a few Twitter direct messages, Andrew agreed to be a guest on Recorded Content.The second highlight is about the different format Tristan used for Recorded Content by repurposing interviews he did as a guest on other podcasts. Tristan enjoys being a guest on other podcasts and sharing his personal experiences and insights. However, the content of these interviews gets highlighted on someone else's show, rather than being a core part of Tristan's own podcast. To change this, Tristan re-edited several interviews he did as a guest and included different segments in episodes of Recorded Content. This allowed him to share his experiences and insights with his own audience and shape the content of his podcast.The third highlight is about conducting a series of interviews with a single guest to create a multi-part series. In most cases, companies book guests for a single interview and build an episode around that conversation. However, Tristan saw an opportunity to take a different approach and conduct a series of interviews with a single guest to create a multi-part series. This allowed him to delve deeper into the topic and have more in-depth conversations with his guest over a period of time.Throughout the episode, Tristan emphasizes the importance of being creative with podcast formats and trying new things. He encourages other podcasters to experiment with different approaches and formats and see what works best for their audience. By being open to new ideas and approaches, podcasters can create more engaging and informative content and keep their listeners coming back for more.

All the Hacks
Build Rapport, Master Conversational Skills and Learn Anything From Anyone with Andrew Warner

All the Hacks

Play Episode Listen Later Sep 21, 2022 53:17


#79: Entrepreneur and author, Andrew Warner, joins Chris to talk about ways to become a better, more exciting conversationalist. They discuss why this is a skill everyone should master and learn what most people get wrong about how they ask questions. Andrew shares ways to improve the kinds of questions you ask and how to build rapport with people you have just met.Andrew Warner(@AndrewWarner) is an entrepreneur and host of the hit startup podcast, where, 2,000+ episodes, he uncovers the secrets of the world's best founders. After building two startups of his own, he started Mixergy, a place where successful people teach ambitious upstarts through interviews, courses, masterclasses, and events. His book is Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone.Full show notes at: https://allthehacks.com/interviews-andrew-warner Partner Deals ButcherBox: High-quality meat, delivered to your door + 2 Free NY Strips/LobsterVuori: 20% off the most comfortable performance apparel I've ever wornMasterClass: Learn from the world's best with 15% offBlockFi: Exclusive bonus of up to $250 free Selected Links From The EpisodeConnect with Andrew Warner: Website | TwitterAndrew Warner's Resources:Book: Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from AnyonePodcast: Startup Stories - MixergyPodcast Episodes Mentioned:All the Hacks Podcast:Cybersecurity and Protecting Yourself from Scammers, Phishers, and Identity Thieves with Adam LevinHosting Cocktail Parties, Building Relationships, Museum Hacks and Friends Newsletters with Nick GrayBuilding The Tim Ferriss Show to 700+ Million DownloadsStartup Stories - Mixergy:Jason Fried on valuations, Basecamp, and why he's no longer poking the world in the eyeHow Chess.com scaled a massive communityI FailedHow Netflix founder finds inspiring ideasResources Mentioned: How to Win Friends & Influence PeopleWingmanLibby AppLibrary Extension Full Show NotesBecoming a better conversationalist: instead of asking questions, use “magical phrases” [1:38]Andrew explains why he wrote his book [3:25]Learning to project confidence and direct the conversation during a job interview [4:02]Questions to ask yourself when preparing for an upcoming conversation [5:50]How to prepare yourself for conversations with people you don't know [7:52]Keeping a Google doc of techniques for having better conversations, and why you should join the resistance [10:02]Methods to get guarded people to be more open [13:30]Examples of positive tangible outcomes [18:08]Using conversational tactics outside of a business setting [19:36]  Becoming more of a learner and less of a know-it-all [20:43]How to shift a conversation to find an overlap of interests  [24:11]Studying conversation transcripts to improve your conversational skills (and how to get consent to record) [26:53]Becoming a better conversationalist by practicing with people you're not as concerned about [33:40]How vulnerability can be valuable [38:22]Seeking permission to ask uncomfortable questions [39:37]How to follow up with someone after you've built a relationship [43:54]Andrew's advice about listener engagement [47:53]A “No” is good [52:33]How you can help All The Hacks [54:03]Andrew's feedback for Chris [55:23]Where to Find Andrew Warner online [57:40]Library App Resources [58:00] PartnersButcherBoxButcherBox makes it easy to get high-quality, humanely raised meat that you can trust. They deliver delicious, grass-fed beef, free-range organic chicken; heritage-breed pork, and wild-caught seafood directly to your door. You can pick a curated box or customize your own. And I'll save you some time, I compared the prices to what I can get locally at Whole Foods and Safeway and ButcherBox is a better deal.To get two 10 oz New York strip steaks and 8 oz of lobster claw and knuckle meat FREE in your first order + a $10 coupon, go to allthehacks.com/butcherbox VuoriVuori is a new and fresh perspective on performance apparel. Perfect if you are sick and tired of traditional, old workout gear. Everything is designed to work out in, but doesn't look or feel like it. The product is incredibly versatile and can be used for just about any activity like running, training, swimming, yoga; but also great for lounging or weekend errands.To get the most comfortable and versatile clothing on the planet with 20% off your first purchase (plus free shipping on any US order over $75 and free returns) visit allthehacks.com/vuori MasterClassWith MasterClass, you can learn from the world's best minds - anytime, anywhere, and at your own pace. With over 100 classes from a range of world-class instructors like Steph Curry, Richard Branson and Martin Scorsese, that thing you've always wanted to do is way closer than you think. When I signed up a few years ago, I jumped straight into an amazing cooking class by Thomas Keller that has totally leveled up my skills in the kitchen. I also really enjoyed FBI Hostage Negotiator, Chris Voss' class on the art of negotiation.With every class I've taken I'm blown away by the depth of knowledge the instructors have and the quality of the experience. I highly recommend you check it out. Get unlimited access to every MasterClass and 15% off an annual membership at allthehacks.com/masterclass BlockFiIf you're interested in Crypto, BlockFi is one of the best ways to get started, letting you easily buy, sell and store your crypto assets. After signing up and linking your bank account, you can instantly trade a variety of cryptocurrencies and store them all in a secure wallet that lets you control and transfer your holdings however you want. You can also set up recurring transfers so you can dollar cost average your crypto investments over time.Or if you want another way to put your crypto investing on autopilot, there's the BlockFi Crypto Rewards Credit Card. While 1.5% cash back isn't the best in the market, that cash back is automatically invested into Bitcoin, Ethereum or whatever cryptocurrency you want. If you want to check out BlockFi, you can get an exclusive bonus of up to $250 free when you sign at allthehacks.com/blockfi Connect with All the HacksAll the Hacks: Newsletter | Website | Facebook | EmailChris Hutchins: Twitter | Instagram | Website | LinkedIn

Coaching for Leaders
595: How to Deal With Passive-Aggressive People, Amy Gallo

Coaching for Leaders

Play Episode Listen Later Sep 19, 2022 39:53


Amy Gallo: Getting Along Amy Gallo is an expert in conflict, communication, and workplace dynamics. She combines the latest management research with practical advice to deliver evidence-based ideas on how to improve relationships and excel at work. In her role as a contributing editor at Harvard Business Review, Amy writes about interpersonal dynamics, communicating ideas, leading and influencing people, and building your career. Amy is co-host of HBR's Women at Work podcast and author of both the HBR Guide to Dealing with Conflict and Getting Along: How to Work with Anyone (Even Difficult People)*. In this conversation, Amy and I discuss one of the most common question she receives from leaders: how do I handle a colleague who's passive aggressive? We examine what causes this behavior, how to respond to it, and what to avoid that could worsen the relationship. Plus, we discuss the intention that leaders can bring in responding to passive-aggressive behavior that will help everybody move forward. Key Points Don't use the “passive-aggressive behavior” to label someone. It rarely helps and often results in more defensiveness. Focus on the other person's underlying concern or question rather than how they are expressing it. Not everyone is able to discuss thoughts and feelings openly. Consider doing hypothesis testing to determine what's next. Language like, “Here's the story I'm telling myself…” can help everyone move forward without assigning blame. When making a direct request, stick to the facts. Review past behavior like you're a referee vs. a fan. Artificial harmony is a danger spot for teams and leaders. Setting norms can help to reduce passive-aggressive behavior. Resources Mentioned Getting Along: How to Work with Anyone (Even Difficult People)* by Amy Gallo Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes The Way to Have Conversations That Matter, with Celeste Headlee (episode 344) Four Habits That Derail Listening, with Oscar Trimboli (episode 500) How to Prepare for Conflict, with Amy Gallo (episode 530) The Way to Get People Talking, with Andrew Warner (episode 560) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

Digitalism
Ep. 63 - How a 2x4 Will Get Your Guests to Share Anything with Andrew Warner

Digitalism

Play Episode Listen Later Sep 6, 2022 33:40


Highlights from the conversation:Running a marathon on every continent (4:12)How to get your guests to open up (9:42)The secret to longevity (17:09)How to get your guests excited (20:18)How to stay focussed (23:45)Completing a book's creative process (29:12)What there's to be excited about (31:17)Links & Resources:Stop Asking Questions by Andrew WarnerMixergy by Andrew WarnerHow to Win Friends & Influence People by Dale CarnegieFocusmateContent Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.* Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855* Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com 

Dig to Fly
The Blue Apron Approach with Andrew Warner

Dig to Fly

Play Episode Listen Later Aug 9, 2022 49:36


Andrew Warner is an author, podcaster, and consultant. He has helped thousands of entrepreneurs figure out how they can grow their businesses. One of my favorite parts of this interview was his story of what happened when he started mowing his own lawn. It's interesting and funny.  Highlights from the interview: What inspired Andrew when he was a kid.How we dealt with difficulties during our recording.What triggered him to notice how people have influenced him.He noticed how people he admired did things “their” way.How he went into debt $75,000 in debt then millions and why he wanted this debt.It's not about the purpose.The people that surround us are a big influence over our motivation.Why he wants to help entrepreneurs succeed.How to do work that you love.Understanding the mindset of an entrepreneur.Making choices that allow you to fly free.How to do things that you love to do.The value of trying a bunch of little things to understand what you want to do.How he dealt with a recent failure and processed his thoughts and emotions.Why he couldn't finish the book that he stopped and started many times.How he was able to complete his book.How we define ourselves.What he does to deal with his negative inner voice.Didn't realize that he was brushing off the importance of design.Finding the right person to collaborate with.Why we shouldn't give up if we really want something.What he did to help himself become happier.How he learned the missing ingredient to helping his students succeed.The people who he admires check in on him.How he missed things because of his assumptions.What realization he had at the end of our interview.Most impactful book, podcast, favorite toy and essential tool to stay focused. You can learn more about Andrew over at Mixergy where he has interviewed thousands of amazing entrepreneurs. You can also connect with him on LinkedIn and Twitter to learn more. And as always if you have any questions or want to submit a guest for the podcast that you think would be amazing just reach out on Dig to Fly and I'll do my best to get them on. If you love the interview please take 30 seconds to rate the Dig to Fly podcast on your favorite platform. Thanks!

Fully Occupied
42 - Matt Giffune Guests on Mixergy's Startup Stories Podcast

Fully Occupied

Play Episode Listen Later Jun 15, 2022 35:45


Matt Giffune, of Occupier, was invited onto Mixergy's Startup Stories Podcast. Matt was interviewed by host Andrew Warner, Founder and CEO of Mixergy, about his story as a proptech founder and why he started Occupier. Disclosure: This episode originally aired on Startup Stories on April 11th, 2022.

Giant Robots Smashing Into Other Giant Robots
425: SweetProcess with Owen McGab Enaohwo

Giant Robots Smashing Into Other Giant Robots

Play Episode Listen Later Jun 2, 2022 32:42


Owen McGab Enaohwo is the CEO and Co-Founder of SweetProcess, a business process management software that helps management teams and employees easily document procedures, implement processes, and manage tasks. Chad talks with Owen about taking specific root issues and building software around them, overcoming resistance to the core idea of documenting processes, and the importance of having the freedom and ability to be empowered to make changes to organizational documents that outline how you do your work. SweetProcess (https://www.sweetprocess.com/) Follow SweetProcess on Twitter (https://twitter.com/SweetProcess), Facebook (https://www.facebook.com/SweetProcess), or LinkedIn (https://www.linkedin.com/company/sweetprocess/). 52 Sample Standard Operating Procedure Templates (https://sweetprocess.ac-page.com/52sopstemplates) Follow Owen on Twitter (https://twitter.com/HYVAssistant) or LinkedIn (https://www.linkedin.com/in/owenmcgabenaohwo/). Follow thoughtbot on Twitter (https://twitter.com/thoughtbot) or LinkedIn (https://www.linkedin.com/company/150727/). Become a Sponsor (https://thoughtbot.com/sponsorship) of Giant Robots! Transcript: CHAD: This is the Giant Robots Smashing Into Other Giant Robots Podcast, where we explore the design, development, and business of great products. I'm your host, Chad Pytel and with me today is Owen McGab Enaohwo, the CEO and Co-Founder of SweetProcess, a business process management software that helps management teams as well as employees easily document procedures, implement processes, and manage tasks. Owen, thank you so much for joining me. OWEN: Thanks for having me. I really appreciate you inviting me as a guest on here. CHAD: I could only return the favor as I recently went on one of the podcasts that you run over at the SweetProcess. I'm happy to have you on the show. OWEN: Great, great. CHAD: Let's dive in a little bit to SweetProcess. You know, it's a tool for documenting process. And I'm curious what led you to founding SweetProcess and creating this product? OWEN: That's a great question. So what happened was SweetProcess was actually founded in, I think, the fourth quarter of 2013. And before then, I had an agency where I would provide entrepreneurs in the U.S., so small to medium-sized business owners, with back-office support, basically, people in the Philippines doing back-office support for them here in the U.S. And so people had read these books that were very popular at that time, The 4-Hour Workweek, or the World Is Flat. And then suddenly they realize that being able to hire people abroad and outsource work was not limited to only the larger companies like the telecoms and all that that would go and hire like 150 or more people in these countries working at their phone support 24/7 and all that. So these books exposed small business owners to the idea that even they themselves can do it on a smaller scale and outsource a lot of their work. And so that's what I was doing. But the issues that I ran into was that first of all; they were coming to me with this idea that the moment they hire that immediately the person will hit the ground running and start doing the work magically, not realizing that for that to happen, there needs to have been documentation in place. Because first of all, the person you're hiring is in a different country, different culture and all that. There's that that you have going against you. But then also, they're not even with you physically where you can say you can teach them by talking to them while they're next to you. So they're in a whole different location. So the more clear your instructions are in terms of having standard operating procedures in front of them, the more easier and quickly they're going to deliver the results you want, and so that was the first thing. The second thing was they were very busy wearing so many hats. They didn't have time to document these procedures that we needed to do the work for them. So we came up with this strategy where we would meet with our clients at the time online on Zoom, not Zoom; Zoom wasn't the thing at the time. It was...what was it called? Skype. CHAD: Skype. OWEN: Yeah. So we would meet with them online, and we'd have recorded sessions with them where they would walk us through what they were doing then record those conversations. And then, someone else on my team would take this conversation and document standard operating procedure step by step from what they told us. Now, on the backend, the issue we had was to do this documentation and have tools in place so that people can actually have one place where they could go and find all these documents for our clients. It was either we were using enterprise-level tools that were first of all hard to use for my team talk less of the clients. So these tools were not even built for small to medium-sized businesses. Or we were basically hacking to get a bunch of free tools to achieve that purpose of documentation and having one place where people can go find stuff. So in the back of my mind, I was like, man, there has to be a better tool that does this. And so fast forward, I was invited as a guest on to Mixergy. It's another very popular podcast for tech startups. I don't know if you know of him. His name is Andrew Warner. And so, he has two versions of the podcast. The first version is the one where people go in there and talk about the biography of their business or themselves and how they were able to build a tech startup that sold for millions or whatever. And then the other version of the podcast was one that was behind a paid subscription where people come on; they're experts, come on there and talk about specific topics like very concrete-sized topics that people are paying him to learn from. So people could come on here to learn about sales, marketing. In my case, I was brought on there to teach the listeners how they can basically document procedures and processes so that you can hand over work and no longer be the bottleneck in their business. Lo and behold, my co-founder, Jervis, who is a programmer and now my co-founder and CTO for SweetProcess, listened to that course that I did for Mixergy. He reached out to me and said he has an idea he is working on similar to what I was talking about, the whole way of simplifying documentation. And he just had some questions about this idea he had in his head. And being the kind of person I am, open to conversation, I said, "Okay. Let's go ahead. Let's meet." So we had a conversation. And after our conversation, I was like, "Dude; I'm running into the same issue that you're talking about right now because we do this for our customers. We do the documentation for them. But the tools are not the way they should be. Instead of me just giving you ideas on how to do that, and then you go from here, would you be interested if we go ahead and work together and build this software together and build this as a company together?" And he was excited. He was like, "Okay, let's do it." And then I said, "Okay, instead of jumping ahead to build the software, one of the things I want to do is avoid a situation where the software ends up being hard to use and feature-bloated like the other software that we are running into right now. Why don't we spend some time having conversations with potential customers to totally understand this problem of documenting procedures and having one place where employees can go to find stuff and how employees can collaborate together to improve stuff?" So I wanted to really understand the problem by talking to people. So we spent like about a month or so. I spoke to more than 30 different people running different companies just to get the ideas of the problems they were having with this very specific topic. And we came back, we analyzed all the conversations, and we were able to put down a list of root-specific problems that people were having. Because people will suggest features of what they want, but if you drill down and ask them deeper and deeper like, "Why this?" You know, just going into the problem they have and try to get to the root why behind it, then you will end up having a situation where you find a bunch of specific things that are similar between all the different people you spoke to, but they are not saying the same features. So we took those specific root issues that we were coming across, and we were able to now go ahead and build our software based on that as opposed to launching a software where at the time with a lot of competitors has not as much features as they had. But we focused on simplicity. We focused on solving the root issues and getting rid of a lot of the complex stuff. Like, for instance, some of the software were focused on having some kind of feature and technology sets where it was focused on the business consultant or the expert person on the company who's going to come and document stuff. But we said, "No, the owners of the business don't care about that. It's really more about how does this help them. They don't care about the terminologies and all that." So we got rid of all the bloat and all the stuff and just focused on simplicity based on having these conversations that we had with the people that I spoke of earlier and also based on my own experience using these harder-to-use software. CHAD: Well, I really appreciate and commend that because it's a common pitfall. I'm a big believer in building software for yourself that you really understand and a product that you yourself are going to use. But some founders, when faced with that, they'll be like, "Well, I don't need to talk to anybody. I'm the customer. I know everything that is needed. And let's just do what I know we need to do." So to be in a position where you were able to take a step back from that and talk to some other people and make sure you were on the right track, that's really great. OWEN: And besides the fact of talking to people to help us streamline and simplify the software, another thing we did was open my eyes to the idea that this problem we're solving basically run across multiple different verticals or industries besides the industry I was in. The industry I was in was basically the outsourcing industry, trying to help people outsource their back-office support. But I realized that the problem was even people that actually want to use the software for documenting didn't really care so much about outsourcing work. It was more about employees they have internally being able to do work predictably and at the scale they wanted it, delivering results that they wanted, and hence they needed that documentation. So without having these conversations, you don't get to see these things that you didn't know going in. CHAD: Actually, that touches on one of the things I was wondering about, which is the market for your product is essentially every company in the entire world. [laughter] So, with such a huge potential market, are there things you've identified as who your ideal customers are or what kinds of customers come to SweetProcess on their own, what stage they're at, those kinds of things? OWEN: Great question. So what we've realized is from the customers who stay 24 months or more with us typically are the much larger companies that have over 20 employees based on the data we have. So what we found is the smaller companies, we encourage them to use SweetProcess because we always want people to start early in the process of documenting procedures. But what you realize is that these smaller companies...let me backtrack. So the software solves that problem of having documentation in place and collaborating together to improve these documents over time. And that's really because they are trying to make sure that from a production standpoint of delivering the results to their customers, they have all these instructions. And so their employees can carry out those tasks that they cannot automate. Those tasks that need to be done by human beings, employees can carry it out predictably. Now, that's them trying to deliver output to their customers. When a company is less than five employees or even less than ten employees, they don't have so much issues or worries with production. Their main biggest issue is how to get customers, how to get sales in the first place. So their focus initially is more on okay; let me figure out a system for sales. Let me figure out a system for marketing and all that. But on the other hand, when you already have 20 or more employees, to a large extent, you have figured out your sales pipeline, your marketing pipeline, and all that. And now you really want to make sure that the people you've hired can hit the ground running and do work predictably and deliver the results you want. So that's why it makes sense that these companies that have more employees tend to be the ones that have the need for the software, for what we do. CHAD: Who ends up often finding and championing SweetProcess within an organization? Is it typically someone in a leadership position like a CEO? OWEN: Great question. So it breaks down based on the size of the company. And now I'm giving you all the juice because my competitors are listening to this now. CHAD: [laughs] OWEN: But anyway, it is based on the size of the company. It's like if it's between 20 or let's say between 10 to 20-30 employees, most likely it's the CEO who has this pressure that, hey, I need to make sure that employees can go to one single place and find step by step instructions on how to do their work. I need to make sure the onboarding can be done faster. I need to make sure that if anybody leaves this company, we're not scrambling to figure out how work is done. So they start looking for a tool like SweetProcess. Now, beyond that, let's say 30 to maybe 100 employees, it's now like the CEO, not the CEO but the Chief Operating Officer, someone who the CEO has hired onboard as the person in charge of operations at the company. Now, once we get beyond that 100 to, let's say, 1,000 employee kind of thing, we're now looking at someone that is a level below the COO, the Chief Operating Officer, and those usually are the operations manager. So that's how it works; it's based on the size of the companies. It's either the CEO that's reaching out to us or the Chief Operating Officer or someone who's an operations manager at the larger companies looking to...and especially with the operations manager thing, it's usually they're trying to bring in SweetProcess to start in their department or whatever and then usually to scale-out besides their department to other parts of the company. CHAD: How do you reach those people? OWEN: So you mentioned something that the fact that the problem we solve cuts across the board, different verticals. It's not industry-specific. So that's a good and bad problem to have. Because if you're only selling to a specific industry, all you got to do is basically be everywhere anyone who is in that industry is at, all the podcasts, all the trades, and everything, just basically be there, and that's it. But because the software we sell cuts across different industries, it's kind of harder to do that. So what we decided to do is focus more on creating content around the problem itself so that when people are looking for how to solve their problem, they're able to find us regardless of the industry they are in. Mid-Roll Ad: I wanted to tell you all about something I've been working on quietly for the past year or so, and that's AgencyU. AgencyU is a membership-based program where I work one-on-one with a small group of agency founders and leaders toward their business goals. We do one-on-one coaching sessions and also monthly group meetings. We start with goal setting, advice, and problem-solving based on my experiences over the last 18 years of running thoughtbot. As we progress as a group, we all get to know each other more. And many of the AgencyU members are now working on client projects together and even referring work to each other. Whether you're struggling to grow an agency, taking it to the next level and having growing pains, or a solo founder who just needs someone to talk to, in my 18 years of leading and growing thoughtbot, I've seen and learned from a lot of different situations, and I'd be happy to work with you. Learn more and sign up today at thoughtbot.com/agencyu. That's A-G-E-N-C-Y, the letter U. CHAD: Do you find that there's resistance to the core idea of documenting process? OWEN: Oh yes. There's resistance in different levels. Sometimes people think it has to be, you know, robotic, and sometimes they think it has to be complicated. Then it's also "I don't have time to handle the documentation." I hope that I also get to share some cheat codes on how to actually do that on this podcast. I don't want to leave the listeners just hearing about the history of the company but also giving them in case they're in that stage in their company how to go about it. CHAD: Well, that's exactly what I was going to ask you about, so yes. OWEN: Good, good. So, first of all, if you think about it, you only need to document procedures only at a time when you're trying to document how a task that you do on a repetitive basis, recurring basis. Because if a task is a one-time thing that you're never going to do ever again, well, there's really no need to document it. So we're now left with only recurring tasks. Now, people might just want to get excited and start documenting just because it's based on a recurring task. But I say, no, hold your brakes. First of all, let's have this conversation with the employees and managers or whatever and say, "I know we've been doing this over and over again. But is this task necessary?" Because it might just be tribal knowledge thing where we've always done this, so let's keep doing it. No. But if you have that critical conversation and say, "Okay, is this very thing that we've always done, is it necessary or not?" If the answer is not necessary, okay, simply and quickly eliminate it. There's no need to start documenting how that task is done. If it's not necessarily, eliminate it. If it's a situation where you already have procedures or processes in place, and they are already existing, and you're trying to come into a software like SweetProcess, even before you start importing those documents, I want you to take a look at those documents and say, "Are these things documenting tasks that are even necessary in the first place?" And if they are not, eliminate them. So now, let's say we are at the point where you've eliminated stuff that is not necessary. The recurring task left you have no choice, but you need to do them. Now let's break those two tasks into two categories. The first category is revenue-generating tasks, basically, tasks that bring in money to the company. And the other one is, you know, they're not necessarily revenue-generating, but they're necessary and more of the operation side of things. You need to do them. They don't bring in revenues, per se, but you need to do them to produce whatever stuff that you've promised the customer. So people might be excited to want to jump in and start documenting the tasks that bring in revenue. But I say don't do that because if you start that and you document those tasks that bring in revenue, you're also going to be tempted to say, "Okay, let me go find employees or new employees or sales whatever to come and start doing those activities that bring in revenue that I just documented." Now you're going to get more people or more customers coming into the chaos that is already in there because there are a lot of bottlenecks. So I say focus on these bottleneck tasks first. Find the biggest bottleneck that takes the most of your time. Start from there first. And then, once you've documented how that task is done, you find the next biggest bottleneck, you document that, and you move to the next one. Before you know, you've eventually documented all the big bottlenecks in your day and the time of your manager and all that stuff. And you guys are now freeing up time to focus on these nice income-generating activities. So the next question is okay; I've figured out a big bottleneck task to focus on. How do I document it? Does it have to be an encyclopedia? The answer is no. I want you to do one thing, install that mindset of continuous improvement in your mind, install that mindset of continuous improvement in the mindset of your managers as well as your ground-level employees. Once you have that mindset in place, it basically gives you the permission to say, "Okay, we're going to start from version 1.0 today, which is going to be rudimentary and not have that much in there." But we're telling ourselves since this is continuous improvement, it's going to keep improving as we go. So the first thing you do is document what I call a minimum viable procedure, which is just a fancy way of saying a procedure that has the title of the procedure and the title of each of the steps. That's the first thing. And the best time to even do such a thing is while you're doing the task itself because at that point, it's highest and best in your memory so it's easy to just, you know, whether you're using a tool like SweetProcess or using whatever tool, that's the best time to actually document that minimum viable procedure. So title of the procedure, title of each of the steps. And that's it. What do you do next? How do you get more details filled in? First of all, I don't want you to think it's only you that will be responsible for filling in the details. It needs to be a collaborative thing. So get your employees involved, anybody who you've trained verbally on the task before on how to do it. It could be a manager or some ground-level employee who you've trained verbally on how to do the task. Say, "Okay, I just documented this procedure. Here are the steps for the procedure. You've already done the task before. Come and collaborate with me to fill out the details." So now the employee goes in there and starts step number one, starts entering the details in there. And also, let them know that the details they're going to each step doesn't have to be 100% perfect. It just needs to be enough instructions in there, be it text, be it screenshots, or whatever, that at least someone else can take these details that they've put in there and at least get started. Again, the goal is not to be 100% perfect with the end results of each procedure. At least if someone can take a procedure and get 60% of the way towards the output, that's a good place to be so because, again, we've installed that mindset of continuous improvement. Besides collaborating together to fill out the details of the document, how do you then continuously improve the document? This is the cheat code there for this one now is anytime an employee is carrying out a task, you need to make sure that they are also looking at that procedure that you guys have built together because a lot of the insight that comes around improving a document comes when they are actually doing the work; it's not from when they are documenting how the work is done. But when they are doing the work is where the aha and all these things comes to them. So let's say a document or a procedure has ten steps. Now the employee is doing the work, and the procedure is right in front of them. They are now able to say, "Okay, why do we need ten steps for this? I just found a better way. We probably just only need four steps." Now they can now take that input; hopefully, it's a proactive employee that we all want; they can take that input and pass it back to you. And that document can be improved based on that feedback. Or they might come across some new way that was not even encountered for or discussed in the document, and now that feedback can as well be passed to you so that you can improve that document based on the feedback. But you see how all these things I've talked about, if you don't have the right software in place, it might be a little bit tricky. And that's why when we built SweetProcess, we made sure that it has everything in one place where the documentation side of things and how to collaborate together with the team to document is in one place, as well as the actual aspect of getting work done, which is assigning tasks. So, for instance, in SweetProcess, you cannot assign a task to someone that is not based...every task you assign to someone must be based on an underlying procedure you've already documented. So when the employee is actually getting the work done, the instruction is right there in front of them as they are getting the work done in real-time. And if they come across any changes or anything, they can pass that back to you, the manager, who you can make changes on their behalf. Or, if they are the proactive employee, they can literally click a button to edit the underlying procedure and make the changes while giving you the management oversight. So all these insights that I've shared about how to do it regardless of whether you use SweetProcess was based on our initial finding when we had all these conversations, and we put it in together and packaged it into our software. CHAD: I'm glad that you touch on this idea of continuous improvement, one, because it's one of our core values at thoughtbot is continuous improvement. And I think it's one of the challenges that we have despite it being one of our values. We've been around for 19 years now. We have a very robust internal documentation handbook, procedures, and the way a lot of things are done. And I think it's very easy for someone to show up in that environment and even have all of the best intentions about practicing continuous improvement. But when so much is already laid out for you, it can become easy to fall into the trap of saying, "Well, the answer to everything is here, and I don't need to worry about improving it because clearly..." I don't know; it just builds up this culture of like, we've got things figured out. And it's easy to just fall into the mindset I think of just blindly following the things there and not actually looking at them critically while you do it. OWEN: Well, I think that is the wrong way to think about stuff because maybe people are thinking, oh, documenting might make the employees robotic, and maybe they don't have a say in what's going on because maybe the instruction has been passed on to them, and that's it. But the way we want people to think about this and the way we built the software is that it needs to be a collaborative thing where it's not just one person that does it. So that's why in this software and in our software, we allow even the ground-level employee who has been assigned tasks based on the underlying document they are empowered to literally go in there and click the edit button and make the changes to it, knowing that yes, the manager or the owner of the company still has management oversight to approve the changes. But then, even deeper than that, from a cultural standpoint, what other way can you have your voice heard in a company than when you have a tangible role in the actual improvement of how the work is done? Because that's what the procedures are, right? Your document procedures for how work is done. Guess who is doing the work? You. And if you have the ability to, and you are empowered to make changes to the documents that outline how you do your work, that is you literally having your voice heard. On top of that, I think documenting procedures allows you to be more creative. So imagine if you're a manager and there's a specific task you do maybe every three months, and you don't have a document for it. Now, at the time it comes when you need to do this task three months from now, you're going to have to start context switching, remembering okay, how do I do this? Spending all this time trying to figure out how to do something and then when you figure it out, now you're going to spend time doing it. But imagine if, on the other hand, you had the instructions right there in front of you. You don't have to spend one single minute remembering anything. The instructions are right there in front of you. You get started on doing the task; what does that allow you to do? First of all, it allows you to get the task done faster, but then it also frees up your mind to start asking yourself the question like, how can I make this be done better? How can I improve this stuff? How can I get rid of some of these steps? That's where the creativity comes in. And you start thinking of new and better ways to get things done. Because remember, documenting procedures is all about, okay, creating steps and instructions for how those tasks that you cannot automate that will be done by human beings are done the right way. But eventually, they get to certain points wherein parts of the task, you can figure out certain things to automate, and you get rid of the manual aspect of human beings doing it. So this is where this whole creativity comes into the whole thing of documenting. That's the way to think about it. CHAD: Yeah, that's great. One of the tools, additionally, or techniques that we use a thoughtbot too is there are times where you might have a sense that something isn't quite working right or be improved, or maybe a non-technical person is the one doing the task. And they have a sense that it could be better, but they don't necessarily have the skills to know how to automate it or something like that. To have people come together in what we call a retrospective format where you're identifying things that might be better or could be improved. You're talking about them and coming up with action items for improving them. It's is a nice forum that we have for talking about maybe the more vague feeling that someone has that something could be better and then coming up with a way to improve it as a team. Is that something that you do at SweetProcess? OWEN: Well, yeah. So we have a bunch of different tasks that we do. And every now and then, we get to a point where we asked ourselves, is there a way we can automate this so that we don't have to do…? I'll give you an example. Every time...before we automated this when someone signs up for SweetProcess, a lot of our customers come through us creating content that addresses these questions all around documenting and how do you scale the operations of your company and so on and so forth. So a lot of people come through our content. And as a result of coming through our content, they get into our email automation. We use ActiveCampaign, and they get into our email automation. And before, in the past, before we automated this when someone came in, they get into our email list, and then eventually, they sign up for a trial of our software. And then, we will get this email about it, and we will have to manually go into the tool that we use for our email automation and change their status so that they don't keep getting emails from us as if they were not trial. That became a thing where we were doing too much. And we said, you know, "Hey, let's get some engineering on this," and basically got API integration built directly with our software so that when someone signs up for trial, it looks to see is this person already in the email list as someone who's not a trial user? Yes. So let's move them in a different...tag them the right tags and put them in a different category so that now they receive a whole bunch of different emails. But the signal for us to decide that we needed to automate that stuff was doing it manually. Although we had step-by-step instructions on how to do it, it was still taking time. And so we said, "Okay, can we automate this?" And so we got to the level where we automated the stuff, and now it's not a thing that we have to even worry about or have someone do. It's just automated. CHAD: You have a degree in computer science, right? OWEN: Yes. CHAD: Do you wonder or…because I sort of have this theory about myself too because I have a degree in computer science as well. But I'm now still doing some development but in operations as well. And sort of this systemized thinking or systems thinking, do you think it comes from our technical backgrounds, your technical background? OWEN: I think you can say part of it was enhanced by this, but I've always had this mindset of when I see things like maybe if I go to a company and I see how customer service is happening or how they produce things, I've always been fascinated with how things move around within the different parts of a company to end up with the outcome that I'm trying to achieve. Like, people might be having fun watching music videos, but I don't mind sitting down and watching a manufacturing plant like a video showing how they...because I've always been fascinated with how things come together to make the output. And so then you throw in the computer science degree there, and that also enhances that thinking. So I think from my own standpoint, it was just me personally always wanting to know the ingredients that you put together to make something happen. I'm always fascinated by stuff like that. So I'm always thinking systems-wise. CHAD: That's great. If folks want to get in touch with you or try out SweetProcess, where are the different places that they can do that? OWEN: So obviously, they can go to sweetprocess.com. And you'll be welcome to try out a free 14-day trial of the software. But one of the things I want to leave with you as a gift is I've shared with you how to go about documenting procedures. But you might also want to have templates in front of you so that you're not starting from a blank screen. You have a bunch of… What I'm offering is about 52 standard operating procedure templates that you can download right after this interview. You can go to sweetprocess.com/giantrobots, and you'll be able to download it. And that's sweet like candy, process like process, forward slash giant robots just like the name of this podcast or sweetprocess.com/giantrobots. And you'll be able to get a PDF that contains 52 standard operating procedures, and from there, you can tweak it and build upon the templates. CHAD: That's awesome. I'll make sure that we link that in the notes, which will be right in people's podcast player too. OWEN: Thanks for having me on the call. I really appreciate it. CHAD: Yeah, if folks want to get in touch with you, where are the places where they might do that? OWEN: owen@sweetprocess.com, very easy. CHAD: Awesome. Thank you so much for joining me. You can subscribe to the show and find notes for this episode at giantrobots.fm. If you have questions or comments, email us at hosts@giantrobots.fm. And you can find me on Twitter at @cpytel. This podcast is brought to you by thoughtbot and produced and edited by Mandy Moore. Thanks for listening, and see you next time. ANNOUNCER: This podcast was brought to you by thoughtbot. thoughtbot is your expert design and development partner. Let's make your product and team a success.

Subject Matter
S6 EP1: How Sachit Gupta Secured $70,000 in Podcast Sponsorships in 24 Hours

Subject Matter

Play Episode Listen Later May 23, 2022 31:18


Meet the Creator Whisperer. Sachit Gupta is the name behind some of the most successful podcasters in the business, including Tim Ferriss, Andrew Warner, and Seth Godins. He's helped more than 100 creators turn their art into profit as a podcast and business consultant, generating millions of dollars in revenue and subscribers. Ben and Sachit get into the exact email formula you need to get a response from a famous person you admire, how to get super tactical in your output, and how Sachit generated $70,000 in podcast sponsorships in just one day. You'll also hear how he built and ran the first and only cohort of the On Deck Podcaster Fellowship, what he learns on the https://www.creators.show/ (Conscious Creators Show), and why Sachit's on a mission to help 1M creators across the world. Follow Sachit: LinkedIn: https://www.linkedin.com/in/sachitgupta (linkedin.com/in/sachitgupta) Follow Ben: Twitter:https://twitter.com/benbradbury ( twitter.com/benbradbury)

Marketing Muckraking
What You Need To Know About The Cult of Online Marketing: Rachel Hollis, Marie Forleo, Tony Robbins, and Russell Brunson

Marketing Muckraking

Play Episode Listen Later May 2, 2022 50:07


This podcast episode began in FREE SCHOOL. Listen to the full episode for more on what FREE SCHOOL was exactly and why it culminated in this essay and video. I've thought a lot about whether I should include this in the Marketing Muckraking podcast... This was while I was “burning it all down” and this recording is very fiery, to put it lightly. But it's also hilarious. And it's also true.  Which is why I decided to include it here. Nothing has changed since I posted this last year, except that time has passed and many people have forgotten that all this ever happened or never knew about it to begin with. In this recording, I talk a lot about “putting it on the Google record” and that the scary thing about the Internet isn't fake news, but no news. And I stand by that. When we're talking about corporations with human faces in the age of the personal brand, one of the most troubling features is that people with self-professed 7, 8, 9+ figure companies want us to treat them the way we would a girl next door, instead of a corporation. Many people believe that “women supporting women” don't publicly say anything when a woman is harming millions of women. But who exactly are we supporting when we believe this? Are we supporting the women who are harmed and gaslit into believing that they weren't? This recording doesn't go after small businesses, but the folks at the top who are getting rich by making the rest of us believe we're all just “one funnel away” from sitting at the table with them. Just a few weeks ago, Rachel Hollis re-entered the speaking circuit — on Russell Brunson's ClickFunnels stage. You'll hear me address why he is so incredibly troubling and problematic in this video but let me boil it down to this. Russell Brunson directly compares building a business to building a cult and he uses examples like Hitler to do it, rewriting history to position Hitler as a "movement builder." He says this in page 2 of his book, Expert Secrets, which Amy Porterfield still has a live affiliate link to on her own podcast and blog, where she says, “no one knows how to build a movement better than super entrepreneur Russell Brunson.” Later in the show notes she says, “I loved this book so much and I know you will, too.” This is how I learned about Russell Brunson in the first place. Because I trusted Amy Porterfield and her recommendations. In a 2017 interview with Andrew Warner of Mixergy, recorded at the same time as Porterfield's, Warner says, “You are the Adolf Hitler of ClickFunnels,” and Brunson agrees, while laughing.  Every person I cite in this recording has supported Brunson over the years and continues to support him — including and especially Jenna Kutcher and Rachel Hollis — and have never distanced themselves from him and his harmful approach to business as they did so performatively last year with Hollis when she made her statements disparaging her housekeeper.  So, that is why I'm bringing this recording back. It's still true. It's still deeply troubling. And it should not be lost to Instagram history and forgotten simply because time has passed.  As I repeat again and again in this episode, put it on the record.  Mentioned in this episode: The Cult of Online Marketing Made Easy: the essay this podcast is based on Why are there no negative B-School reviews? StoryBrand Scandal: what Donald Miller, Josh Harris, Josh Duggar, and StoryBrand have in common

The Creator's Adventure - Course Creation, Entrepreneurship & Mindset tips for Creators
#11: The Art of Interviewing with Mixergy Founder Andrew Warner

The Creator's Adventure - Course Creation, Entrepreneurship & Mindset tips for Creators

Play Episode Listen Later Apr 20, 2022 45:43


Today we are talking with Andrew Warner about how to conduct an interview, learn from people you admire and turn this knowledge into a sustainable business. Andrew Warner is the founder of Mixergy and a pioneering podcast interviewer who did over 2,000 interviews. In his book, Stop Asking Questions, he explains how to lead interviews and learn from people you admire. Learn more about Mixergy: https://mixergy.com/ Get Andrew's Book: http://stopaskingquestions.co/

Recorded Content - Helping B2B marketers use a podcast for content marketing
How podcasting contributes to my personal legacy with Andrew Warner

Recorded Content - Helping B2B marketers use a podcast for content marketing

Play Episode Listen Later Mar 14, 2022 67:16


The podcast space relies heavily on technology and, every day, we hear of a new innovation that aims to make podcasting easier and faster. However, there is one thing technology cannot do — it cannot improve your conversational skills. That's up to you. Make the most of available tools and invest in them, but don't obsess too much about audio quality. Instead, focus on bringing value to your audience through meaningful conversations. In this episode of Recorded Content, Andrew Warner, the Founder of Mixergy.com, an experienced podcast host, and the author of "Stop Asking Questions", joins our host, Tristan Pelligrino. Andrew and Tristan discuss the future of the interview format — how to improve it today and adjust it for tomorrow. They touch upon podcast production techniques and the steps Andrew takes when creating his episodes. And ultimately, the two discuss the impact over 2,100 podcast interviews has on Andrew's legacy.

Smart Business Revolution
Andrew Warner | Stop Asking Questions You Don't Care About And Other Top Interview Strategies From a Podcasting Legend

Smart Business Revolution

Play Episode Listen Later Jan 14, 2022 39:48


Andrew Warner is the Founder of Mixergy, where he interviews entrepreneurs and founders to help teach others how to build successful companies. He is one of the early leaders in podcasting with over a decade in recording interviews. Andrew mined the transcripts from his numerous interviews and used them to create a new book called Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone. In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Andrew Warner, the Founder of Mixergy, to discuss Andrew's new book and his strategies for asking questions during an interview. They also talk about staying motivated to do interviews, the emergence of popular podcasters, and Andrew's advice on asking guests hard questions. Stay tuned.

Masters of Community with David Spinks
Why You Need To Stop Asking Questions with Andrew Warner

Masters of Community with David Spinks

Play Episode Listen Later Jan 10, 2022 65:46


In this episode of Masters of Community, we speak with Andrew Warner, the founder, and CEO of Mixergy. Our host, David Spinks, VP of Community at Bevy and Co-Founder of CMX, moderated the conversation. Mixergy is a platform where the ambitious learn from a mix of experienced mentors through interviews and courses. Andrew invites well-known startup founders to teach others how they built their companies. He has interviewed over 2,000 of the world's best entrepreneurs, including the founders of Wikipedia, Sun, Groupon, LivingSocial, and LinkedIn. Andrew is also the author of the book “Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone,” where he shares bits of advice on how to lead meaningful conversations with people you admire. Who is this episode for? Podcasters, interviewers, community builders, community managers, entrepreneurs, and mentors. Three key takeaways: 1. Driving meaningful conversations: Andrew started Mixergy to help ambitious people who love business learn from a mix of experienced mentors. He interviews entrepreneurs to tell their stories and share their lessons. Andrew focuses on meaningful conversations for his audience from which people can learn how to be better and more successful 2. Sharing knowledge more openly: Talking with people and opening up the conversation requires a set of techniques. Firstly, be open, honest, and vulnerable with people. Secondly, join the resistance by aligning with them. Thirdly, give people a higher purpose or share your goal upfront. Fourthly, look for shove facts, bring them up, and talk about them 3. Stop asking questions: Andrew wrote the book "Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone," with the intent to help people effectively lead a conversation with another person. We think that discussions and interviews are great when we ask many questions. But it can become tiring and disrespectful towards the other person. Start by addressing guiding statements instead of questions. Notable Quotes: 1. “I never saw myself as a podcaster for life. It was more like I enjoyed these conversations.” 2. “I started the podcast because I'd failed with this one software company, and I didn't want to fail again. And I want to learn from the best.” 3. “I think the podcasting and conversations, in general, are more interesting when the person in the conversation has a deep need and curiosity for something that's when it goes to somewhere meaningful.” 4. “If we see people as emotional creatures with egos, needs, bruises, and successes, and they want to talk, even though logically it makes no sense to talk to clear things out, but if we understand that's still true, we have better conversations.” Answers to rapid-fire questions: 1. If you could only eat one food for the rest of your life, what would that food be? Pizza 2. What books had an impact on your life? How to Win Friends & Influence People by Dale Carnegie - https://amzn.to/3F6r5sN The Autobiography of Andrew Carnegie - https://amzn.to/3f50zFV 3. What's the most memorable founder you ever interviewed? Emmett Shear, the CEO of Twitch - https://www.linkedin.com/in/emmettshear 4. What's your favorite conversation starter or interview question that you'd like to use? I really look for the personal questions. So when did you lose your virginity? When I do my interviews, I ask people what their revenue is at the beginning. When I had a kid, I would ask the fathers, are you still sleeping with your wife? 5. What's the weirdest community you've ever been a part of? The Ananda community 6. If you were to find yourself on your deathbed today, and you had to condense all of your life lessons into one piece of advice for the rest of the world, what would that advice be? Suffer for what matters. 7. Who in the world of community would you most like to take out for lunch or interview on your podcast and your context? Nick ONeal, Freelance Cryptocurrency Consultant, and Marketer/CM - https://www.linkedin.com/in/nick-oneal

Beyond A Million
001: From a $38MYear Business to One of the Biggest Podcasts for Startups with Andrew Warner

Beyond A Million

Play Episode Listen Later Jan 4, 2022 53:18


Andrew Warner is an internet entrepreneur and host of the startup podcast, Mixergy, where the world's best founders reveal their secrets to success. Andrew has published over 2,000 episodes and interviewed business titans such as Barbara Corcoran, Gary Vaynerchuk, Tim Ferriss, Russell Brunson, and many more! He's also the author of Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from Anyone, which is an essential read for podcasters, salespeople, startup founders, and anyone who wants to lead deeper conversations with people they admire. In this episode, you'll hear the story of how Andrew got his start as an internet entrepreneur and bootstrapped a $1M/month greeting card business. Don't miss the big "failure" that led to his current company, Mixergy! As the host of the Mixergy since 2008, Andrew knows a thing or two about what works in the world of podcasting. Listen in as he breaks down his interviewing process, shares his monetization techniques, and reveals his secrets to creating a world-class podcast. Key Takeaways with Andrew Warner Hear how Andrew got his start as an internet entrepreneur. The $300,000 screw up that turned into Andrew's biggest success, a.k.a Mixergy! The only thing you really need to succeed as a podcaster. HINT: you don't need any experience! Tips and tools you can use to dramatically improve your audio quality and record a podcast like a pro. Secrets to pulling out great stories from your podcast guests and getting them to dive deeper. The membership model Andrew uses to monetize his podcast. Andrew's step-by-step process for teaching entrepreneurs how to deliver a masterclass to his own audience. The major differences between a podcast interview and a paid masterclass. How to get people to come on your podcast when you have no audience. How to leverage older interviews to capture leads and build a following. Why nobody will value what you do if you don't value it yourself. The importance of making a clear path for buyers who are ready to buy. Subscribe to the Podcast We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there! If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released! Thanks for tuning it & keep being awesome. BAM!

The James Altucher Show
805 - Andrew Warner: Don't Ask Stupid Questions

The James Altucher Show

Play Episode Listen Later Dec 17, 2021 75:25 Transcription Available


People said it's important to ask the right questions.  However, the way you frame a question is equally important as asking the right questions!In this episode, Andrew Warner, an entrepreneur, author, and host of the hit startup podcast, Mixergy, came on to talk about this new book, STOP ASKING QUESTIONS.We also talked about a wide range of topics such as techniques of asking the tough questions, Andrew's origin story, why did he start the Mixergy Podcast, and also how to exploit the so-called "Motivated Moment" to book high profile guests, and also, how do we capitalize on the "speak up privilege" to get what we wanted!All these techniques don't only apply to podcasting, but day-to-day life, entrepreneurship, and even relationship!My new book Skip The Line is out! Make sure you get a copy wherever you get your new book!Join You Should Run For President 2.0 Facebook Group, and we discuss why should run for president.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts:Apple PodcastsStitcheriHeart RadioSpotify Follow me on Social Media:YouTubeTwitterFacebook ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn

I'd Rather Be
I'd Rather Be Long Distance Running

I'd Rather Be

Play Episode Listen Later Dec 14, 2021 28:14


Does a 2-hour run on a Saturday sound like your idea of a good time? Hear from three long-distance runners who just might convince you: Andrew Warner, host of the Mixergy podcast who has run on a marathon on every continent, Ilya Bass, an ultra-distance runner who recently completed the Bryce Canyon 100, and Colin Turner, a running expert whose bootcamp is designed to make running fun and injury-free.

Permission to Kick Ass
44: Matt Peet

Permission to Kick Ass

Play Episode Listen Later Dec 8, 2021 37:54


Taking a chance and putting yourself out there is a scary experience for any business owner. When Matt approached a marketing superstar, he had a solid strategy but an even better mindset — no expectations. His continued focus on bringing value helped him pivot his videography business from working on weddings to going on cruises with his ideal clients. His story is proof you don't need to wait for permission to go after what you want.Can't-Miss Moments From This Episode:Mini-rant to kick things off: there's a lot of power in following the obvious step in front of you. When you stop overthinking and just take it, cool things happen! Wanna get a guru's attention? Matt shares how he got the attention of an award winning podcast host — and it might not be as hard to accomplish as you'd think.  What if this thing I'm trying bombs!? Matt and I bond over our past fails, the lessons we took from those fails, and how we use it all in our businesses today. “What do you think took you so long?” Angie gets good and ranty over why there's NO SUCH THING as taking too long on your business timeline. After years of (free) work, Matt wound up not getting the gig he'd worked so hard to land. Here's how he reacted (and there's a masterclass in winning business strategy in his response to a major letdown)...This one is jam-packed full of advice. Don't miss out - listen now!Matt's Bio:Matt Peet is a videographer turned marketer whose goal is to help as many small businesses grow by learning how to market better.He got his start with video in 2010 and over the years got to work with great entrepreneurs like John Lee Dumas, Andrew Warner, and the team over at Podcast Movement to name a few.Matt then shifted his focus to Marketing after watching people waste opportunities to market their businesses with great video because they didn't know better. He now serves entrepreneurs by learning about their businesses and showing them how to create and share content to get in front of more people.Resources and links mentioned:Matt's siteJohn Lee DumasPodcast MovementCome kick ass with me:Permission to Kick Ass websiteAngie's Facebook PageAngie on InstaAngie on YouTubeDownload this episode

The NOT Your Average Joe Show
Stop Asking Questions with Andrew Warner

The NOT Your Average Joe Show

Play Episode Listen Later Nov 24, 2021 34:49


In this episode you'll discover how to lead deeper, more meaningful conversations with people you admire.

Business Podcast by Roohi | VC, Startups
Ep #25: How to Host High Impact Interviews Ft. Andrew Warner

Business Podcast by Roohi | VC, Startups

Play Episode Listen Later Nov 5, 2021 31:07


The wait is over! In today's episode I chat with Andrew Warner: Podcast Host of Mixergy about how to overcome social awkwardness, podcast monetization strategies, his book Stop Asking Questions and more. Some key takeaways shared by Andrew Some key takeaways from the episode with Andrew: ✅For guest outreach = capitalize on motivated moments ✅Podcasting = power to ask people what are your problem ✅Obsess over the conversation ✅Approach podcast guest list from a talent based approach Connect with Andrew on the below platforms: Link here to Stop Asking Questions: https://www.amazon.com/Stop-Asking-Questions-High-Impact-Interviews-ebook/dp/B09HRJ4SMX You can check out Mixergy here: https://mixergy.com/ Connect with Andrew: Andrew Warner on all social media platforms Connect with the host Roohi Kazi on the below platforms: Instagram-roohik2 LinkedIn: Roohi Kazi Twitter: KaziRoohi Visit this link for more listening options/platforms for the Business Podcast by Roohi, and next step groups: https://bop.me/roohikaz Business Podcast by Roohi website: https://6thimbles.wixsite.com/bizpodroohi Subscribe to the Business Podcast by Roohi newsletter here: https://businesspodcastbyroohi.substack.com/

Noble Warrior with CK Lin
128 Andrew Warner: How to Win Friends (& Build a 7-Fig Business) With High Impact Conversations

Noble Warrior with CK Lin

Play Episode Listen Later Oct 19, 2021 65:35


“Are you doing at least a million dollars in sales?” (Aggravated)”We're doing twenty or thirty times that!”I've always admired bold interviewers. One particular one is Andrew Warner.Andrew is the founder of Mixergy, a place where he interviews founders for their hard-earned lessons and tactics. Andrew has interviewed over 2000 entrepreneurs in the last ten years.He has had the founders of Wikipedia, LinkedIn, Groupon, Pixar, and Sun Microsystems.And Andrew goes after questions people want to know but are too timid to ask, including revenues, rumors, personal relationships, public failures, etc...I've always wondered how Andrew cultivates trust so that he gets the answers he wants (without the founders hating him afterward)Now, at last, Andrew has put all the interview mechanics into his new book Stop Asking Questions: How to Lead High-Impact Interviews and Learn Anything from AnyoneIn our conversation, I took a step deeper:(23:13) The atomic unit skills he uses to master in order to go from a white belt to a black belt as an interviewer (and build a good multi-million dollar podcasting business)(12:44) How 2000 deep conversations impact him, his network, his career, and his lifestyle(5:09) How podcasting as a lifestyle allowed him to do 7 marathons in all 7 continents in 1 year (while (while growing his podcast business))(60:50) What new tech stack and show format he would use starting today?(11:54) The inside-out approach Andrew recommends beginner podcast use?(16:16)The framework he uses to flush out the questions he finds valuable for himself while maintaining what's valuable for the audience?(20:48) How Chris Rock gave Andrew Warner an idea that is at the heart of his craft as an interviewer?(23:30)How double-barrel questions enable him to ask edgier questions while giving guests a graceful out(39:43)Why being interviewed is a vulnerable experience for anyone and we offer 3 different styles of hosts can use encourage guests(43:34)How Andrew maintained his intrinsic motivation so every new guest is brand new and never gets repetitive(31:27)Which thread to follow: shoved facts or story arc?(45:35)Which strategy to follow: start new micro podcasts or stay within your brand?(49:04)How he stays connected with guests after the recording is over?(56:35)(bonus) A ninja technique Andrew uses to connect with all the VIPs at any conference(44:46)Why he started another podcast in the crypto space?If you want to have high-impact conversations with anyone (especially your heroes), this episode is the episode you'd want to tune in.LinksStop Asking Questions the best book on interviewing money can buy128 Andrew Warner: How to Win Friends (& Build a 7-Fig Business) With High Impact ConversationsHeidi Roizen on networking

The Cost of Success Podcast
Andrew Warner | Create Deep and Impactful Conversations with Anyone (BCF)

The Cost of Success Podcast

Play Episode Listen Later Oct 15, 2021 52:11


Andrew Warner is one of the Biggest podcasters in the country, having originally built a 30 million dollar greeting card company Andrew was one of the earliest people in the world of podcasting. Started in 2004 he started interviewing entrepreneurs and was able to turn that company (Mixergy) it into one of the biggest podcasts and business training companies in the world. He has put all of the things he learned into an incredible book and it was so good that after reading it and applying it I experienced one of the best conversations I have had in my life with him. If I recommend any book all year it is without a doubt the book: Stop Asking QuestionsHow to Lead High-Impact Interviews and Learn Anything from Anyone Buy on AmazonPre-Order Now (Launching Oct. 18)

Murray Resources Podcast
‘What I Learned From Interviewing Over 2000 Founders' – with Andrew Warner of Mixergy

Murray Resources Podcast

Play Episode Listen Later Oct 12, 2021 54:10


Andrew Warner is the founder of Mixergy.com, a podcasting juggernaut where he has interviewed over 2,000 proven entrepreneurs. In this episode, we discuss: How Andrew started and built Mixergy into one of the world's top entrepreneurship podcasts. What separates top founders from those who don't succeed. How he meets and lands top guests for his podcast. Proven systems and processes Andrew uses to manage his time and run his business. And much more! About Andrew Warner: In his 20's, Andrew used credit cards and ingenuity to create a $30+ mil / year (in sales) internet business with his brother. We talk about that start and how he ultimately burned out, spent his time traveling and reading, and then started a business setting up social/business mixers…which ultimately led to Mixergy, a leading business podcast where he interviews many of the world's top founders. Our Sponsors: Murray Resources - national recruiting firm ResumeSpice - resume writing and career coaching Feedback? Guest Suggestions? Connect with Keith Wolf on LinkedIn

How to Sell Advice
152. Should you follow-up with prospects who don't reply?

How to Sell Advice

Play Episode Listen Later Oct 7, 2021 10:59


> Click here to join the conversation on this episode in the Mindshare community.I saw a tweet the other day by Andrew Warner, host of the Mixergy podcast. He reaches out to potential guests asking if they would like to appear on his shows. Only 25% of the people he reached out to replied... which is wild because he has a huge platform.But when he started doing follow-ups, he doubled his response rate to 50%. Which got me thinking, should you do follow-ups to your prospects who don't reply?In this episode, I explore whether you should, and if so, how you could do it without seeming desperate.Give it a listen and let me know what you do when following up with potential opportunities. —kP.S. If you're interested in jumping on a beta version of a mastermind group coaching program, hit me up in the DMs or email me at kevin@kevin.me. I have three spots remaining in a group of five and I'm aiming to fill it this month. Learn more here: https://society.mindshare.fm/c/announcements/are-you-interested

The ThoughtLeaders Podcast
Andrew Warner - Founder of Mixergy

The ThoughtLeaders Podcast

Play Episode Listen Later Sep 29, 2021 37:51


Andrew Warner, founder of Mixergy, has had his fair share of failed business ventures. But, instead of giving up, he decided to take a closer look at what he did wrong. He had two options: trying to understand his mistakes on his own or open up about his setbacks with other entrepreneurs. Andrew Warner began interviewing successful entrepreneurs who gave incredible insights. Instead of keeping all this entrepreneurial gold to himself, Warner turned it into a thing of its own - Mixergy. So, what can you do better next time? What questions are you too afraid to ask and what methods should you use to dig deeper and find that million dollar question? We sat down with Andrew Warner, founder of Mixergy, who shared his insights, as well as tips & tricks about the marathon that is entrepreneurship.

The Kurty D Show
010 - Stop Asking Questions with Andrew Warner

The Kurty D Show

Play Episode Listen Later Sep 28, 2021 62:52


Welcome to The Kurty D Show, a podcast presenting unique perspectives shaping the world. Each week will showcase conversations and stories of personal fulfillment and overcoming what life throws your way. In this episode, Kurt welcomes to the show Andrew Warner. Andrew is an Internet startup entrepreneur and author who founded Mixergy.com, an organization that invites proven Entrepreneurs to teach how they built their startups.In this episode, Kurt and Andrew talk about some of the entrepreneurs Andrew interviewed on Mixergy.com. Andrew goes on to talk about how vulnerability and humility have been critical components to his journey to success. Andrew also discusses his new book about mastering the interview called "Stop Asking Questions", and shares some of the insights he gleaned from writing it. Finally, Andrew regales the audience with the story of his Seven Continent Marathon Journey. What we covered: 01:54 – Kurt welcomes to the show, Andrew Warner, who speaks to the work he's been doing at Mixergy to help entrepreneurs and early-stage founders scale12:53 – Andrew talks about some of the exciting entrepreneurs he works with and their creative concepts20:47 – Kurt opens up about his struggles with hearing and speech throughout his life25:17 – Andrew discusses why he sometimes likes to be contrarian28:37 – Vulnerability and humility34:24 – Stop Asking Questions37:57 – The Shoved Fact40:18 – Other insights Andrew had from writing his book45:37 – Andrew defines what success looks like for his book47:30 – The decision to move to Austin, what's the same and what's different53:02 – The best boss Andrew ever had and the one band he would go see play live if he could55:26 – Andrew's seven continents escapade59:50 – Kurt thanks Andrew for joining the show and let's listeners know where they can connect with him and how they can be of service to Andrew Episode Sponsor: Hunt Club Tweetable Quotes: “What I realized was the interviews that I learned the most from are the ones where someone interviews me and forces me to battle through some of what I believe and what I've done and question and think about and remember. That's just incredibly useful.”“To examine what you've done, to find the things that work, label them and remember the examples is just incredibly helpful. It's a manual for doing the thing that you're spending your time on, doing it better and passing it along to other people.”“My big thing is I wonder how many people are out there who are dying to do interviews who just need a little bit of a push. All they need is to get on one of these platforms, find somebody and just set up the conversation with a real purpose, and guide the person towards answering the questions you've been wondering about. My hope for my book "Stop Asking Questions" is to foster more learning through conversations.”“I don't understand why connecting with people and leading people is not higher level than programming.” Links Mentioned: Kurt's TwitterKurt's Instagram Kurt's LinkedIn Andrew's LinkedInAndrew's WebsiteAndrew's EmailStop Asking Questions Book Link to Damn GravityPrinciples In Action App Principles: Life & Work by Ray Dalio

Backstage Careers
#16 Tam Pham on Dropping Out Of College To Apprentice Under 3 World-Class Entrepreneurs (Sam Parr, Andrew Warner, and Jason Gaignard)

Backstage Careers

Play Episode Listen Later Jul 22, 2021 78:29


Tam Pham is pretty much the perfect guest for this podcast..He dropped out of college and instead of pursuing a traditional path he decided that he wanted to go learn business from the entrepreneurs he looked up to.He's apprenticed under 3 world class entrepreneurs that you might have heard of:1) Sam Parr founder of the Hustle2) Andrew Warner who's the host and founder of Mixergy3) Jason Gaignard who's a master networker, event organizer, and best selling author (I first heard of him on the Tim Ferris podcast).Along the way Tam's worked his way up from being an intern crashing on couches to becoming the right hand man and chief operator of MMT (Jason Gaignard's company).If you're interested at all in apprenticing for an entrepreneur you look up you're going to love this episode.If you want to get updates from Tam on what he's up to go sign up for his newsletter: https://www.tampham.co/jam/And if you're reading this, don't be shy! Shoot me a DM on Instagram and let me know what you thought of this episode or let me know if you have any questions! My handle is @jeremyjohnmary!

Burn the Ship
Andrew Warner: The Importance of Office Environment

Burn the Ship

Play Episode Listen Later Jun 18, 2021 28:39


Jordin & Kellie interview Andrew Warner of US Health Advisors about the importance of Office Environment & what exactly health advisors do.

Intellectual Software
Sachit Gupta: The Third Door to Mark Cuban, Tim Ferriss, Seth Godin, and Andrew Warner; and Podcasting, Poker nights and hacking conferences

Intellectual Software

Play Episode Listen Later Apr 25, 2021 47:04


Sachit Gupta is THE best super-connector I know. He started with nothing almost 8 years back and has since worked with Tim Ferriss, Seth Godin, and Andrew Warner. His show Conscious Creators reached #1 in entrepreneurship last year and he led the On Deck Podcasting Fellowship. I wanted to bring him on the show to learn his strategies of finding third doors to network with the biggest names in any industry. He shared how he started working with Andrew, told a beautiful story of writing a letter to Tim Ferriss and the exact email he's going to send to Chris Sacca. He's also hosted a ton of poker nights for these influencers and shared his tips on hosting your own poker nights or dinners to increase your network. I also asked him how one could do these on Zoom. And he told us what you should do to connect with someone like Tim or Andrew if they're speaking at a conference. In short, he shared a TON of secrets. Here are the show notes :) 05:08 - Cold emailing Mark Cuban, Chris Guillebeau, and Jonathan Fields 09:00 - How I'll email Chris Sacca and lessons from 1000s of cold emails 14:18 - Standing out in the crowd of 100s of people trying to get attention from your heroes 19:34 - What I learned from Seth Godin, Tim Ferriss, and Andrew warner 22:12 - One starts to build an audience when one gives up the need to build an audience 23:55 - Conversations that are casual and intimate are functions of production, not editing. 27:27 - A cold outreach strategy that will change your life 32:10 - How to connect with your heroes hosting poker nights/dinners 36:44 - Writing a letter Tim Ferriss and a hack to connect with speakers in conferences 43:55 - How to reach out to big publications for collaborations I share all the articles/podcasts/books I consume during researching my guests as well as other stuff I find interesting in the newsletter (https://stealmymarketing.substack.com) You can also follow me on Twitter for similar stuff. My DMs are open (https://twitter.com/AbhishekLpd) Sachit on Twitter (https://twitter.com/sachitgupta) Conscious Creators Show (http://www.creators.show/) --- Send in a voice message: https://podcasters.spotify.com/pod/show/intellectual-software/message

Matt Peet Marketing Podcast
01: Get to know Matt Peet and why the podcast exists

Matt Peet Marketing Podcast

Play Episode Listen Later Feb 12, 2021 34:09


In this episode I wanted to give a quick overview of who I am, how I got my start, and where I'm at today. All of this ties into why this podcast exists and what I hope you have to gain from it. I hope my story of starting out in video to working with entrepreneurs like John Lee Dumas and Andrew Warner helps show you my passion for what I do and how much I really want to help! Thanks for Tuning In! Thanks so much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below! If you enjoyed this episode, please share it with your friends. Don't forget to subscribe to the show on iTunes to get automatic episode updates for The Matt Peet Marketing Podcast! And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get.

Supercasters
S1E09 - Sachit Gupta: Supercast + On Deck Podcaster Fellowship and Creating Products Your Listeners Will Pay For

Supercasters

Play Episode Listen Later Jan 12, 2021 42:13


In this episode, we're talking to Sachit Gupta, who has spent a decade helping creators grow their platforms, from Tim Ferriss to Mixergy's Andrew Warner and Seth Godin. Now he's the Program Director for the On Deck Podcaster Fellowship: an 8-week remote program for podcasters who want to grow their audience and build lasting relationships. They combine a world-class curriculum, amazing mentors (like Harry Stebbings, Anthony Pompliano, Laura Shin) and an incredible community to help you find traction online. We are proud to announce that Supercast is the founding monetization partner for the first cohort of podcasters going through this program! https://www.beondeck.com/podcasters (Apply to the On Deck Podcaster Fellowship) (applications close Jan 17th) Main points: How the On Deck Podcaster Fellowship helps you become a more effective podcaster with world-class mentors, a support network and more How Sachit grew Andrew Warner's sponsorship revenue by 4x by ditching CPMs Why sponsorships are NOT always the best way to monetize Do you want 1 customer paying $100,000 or 1000 customers paying $100/year?  Talk to your audience to understand what they want and the value you can offer Using paid ads to market your podcast: What should you know? Enjoy! Timestamps 1:44 How On Deck started 4:53 The power of community: On Deck's Directory 5:44 Training the next generation of podcasting talent: The Podcaster Fellowship 7:17 How Sachit Gupta got into podcasting with Andrew Warner of Mixergy 9:15 Podcast advertising doesn't make sense 10:11 Growing revenue by 4x on a value basis 12:57 Most podcasters don't know who will sponsor them next week 15:18 Sponsorships aren't the best way to monetize 16:11 What price point do you want to be at?  20:21 You can choose multiple price points 21:45 The creative journey is a slow climb 22:28 Talk to a niche audience first before broadening 24:45 How to use paid ads to market your podcast 28:43 Higher price points mean more handholding for customers 30:48 Retaining paid subscribers, and the single-digit growth of Supercast customers 33:11 Signing up to a premium feed is fast! 34:12 Sachit is excited about the proliferation of audio 36:22 What you can expect from the Podcast Fellowship 37:35 Who should join the Fellowship? Links https://www.beondeck.com/podcasters (On Deck Podcaster Fellowship) (applications close Jan 17th) https://twitter.com/sachitgupta (Sachit Gupta's Twitter) Sachit's Email A lot of people say they have writer's block, but not many people say they have talker's block. - Seth Godin