Podcast appearances and mentions of julie stoian

Interviews with Entrepreneurs

Play Episode Listen Later Nov 10, 2021 18:26

Enjoy this throwback episode where Russell explains a powerful concept that could help you and your business when times get tough. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com --Transcript--- Good morning everybody, this is Russell Brunson. I want to welcome you to the Marketing Secrets podcast. I just dropped my kids off at school and now we get to hang out. Hey everyone, I hope you guys are doing amazing. I am trying to get on a better rhythm of doing podcasts consistently. I had this really weird thing where like I'll get in the mood and I'll do like 10 in a row, and then I'll get out of the mood and I won't do some for a while. And I'm trying to get more consistent where we get two or three a week. So I apologize for my inconsistency, but I'm grateful for you guys and for listening in. And hopefully you get good stuff each time. You know, it's been fun doing this now for 500+ episodes, and if you haven't gotten the Marketing Secrets black book yet, go to Marketingsecrets.com/blackbook. Some of you guys know that Julie Stoian and I went through, and she listened to every episode and took notes on them all and then rewrote them into a book of the top 99 takeaways from this podcast. So to shortcut your life a little bit, go and get those, print them out, that's what everyone's been doing, printing them and reading them. But it will catch you up on the Marketing Secrets, the last 5 years of the best and most important "ah ha's" and things like that. That's a freebie for you guys. But today I had a specific thing I wanted to share with you and I've been wanting to talk about this for a little while, but life's been a little crazy right now, trying to get done some big projects. This month of October is crazy, I'm speaking all over, flying a bunch of places, we're doing an event for Two Comma Club X members and a whole bunch of other things. Rebuilding the whole company structure, anyway, I could go on and on. But it's so much fun. I love what we do. I love that we get to play this game every day. Anyway, what I wanted to share with you guys today, it was kind of fun, Steven Larsen was in the office the other day. Some of you guys know we launched the One Funnel Away Challenge, which has been nuts. We had over 7500 people sign up for it. It's 100 dollar challenge, so 7500 people paid $100 to be a part of it, and every day for 30 days Steven jumps on and yells at everybody and pushes them forward through some curriculum that we're taking people through. Again, it's called the One Funnel Away Challenge, a lot of you guys are part of it. If you're not part of it, then it's because you didn't pay attention to the 30days.com launch we did recently. Anyway, for all you guys who are in there, it's been so much fun. It's been fun though because Steven comes into the office everyday, which I miss having him there, he used to be there every day. You know he had to go out and start his own business and all that kind of stuff, which I am proud of him for. Just teasing, it is really cool. But I am really grateful to be able to pull him into that because it's fun to see him everyday and see him in his element where he's jumping on it, and training and motivating and pushing, just doing his thing. It's amazing. This new program though, this One Funnel Away Challenge is going to change a ton of people's lives and I'm excited for all of you guys who are going through it. But I digress, the reason why I'm telling this story is, he was in the office and we were talking about a bunch of stuff, and we were actually talking about the Two Comma Club X coaching program, which is something we sold at the last Funnel Hacking Live, and I think we had 650ish people join it. And it's not a cheap program, it's $18 grand a year or $1800 a month. And a lot of people came in at $1800 a month, which obviously is not a cheap investment, but at the same time, I talked about when we sold it, I was like, “It's less than half the cost of a crappy employee.” And you're getting access to all these coaches and all these things. So far we've done three or four events, I'm doing a two day event this month that only they are allowed to come to. It's expensive but it's also super cheap, you know what I mean. And we're talking about some people that had dropped out of it for whatever reason. And some people have dropped out for legitimate reasons, I totally understand that. But the story I wanted to tell you today was interesting, was about Steven's sister Marie. She joined the program, and she was probably in a group of a bunch of people that probably shouldn't have joined. I think for some people it was as much money as they were making at the time, and they still just jumped in because they saw the vision, they wanted the thing and they jumped in. And it was interesting, Steven was telling me this story that like two months into the program, I think it was the second or the third month, the next $1800 a month payment came up and she was freaking out. And had kind of a thing like, “Oh my gosh, I'm not making enough money for this. I can't do this, I need to drop out.” And she told Steven, “I can't do this, I need to be out of it.” And Steven listened to her talk about all the reasons why she needed to drop out, and he listened to it and after she got done saying all the reasons why she should drop out, then he said, “Or you should lean in.” And that is the message for you today, “Or you should lean in.” What does that mean? You should lean into it, instead of freaking out, “oh, I can't handle this.” Let's lean in and double down and go all in. And when you do that's when amazing things happen. And to Marie's credit, she did. She leaned in and during that time got through the scary bumpiness and launched her business and right now her business is doing somewhere between 8 and 10 thousand dollars a month, which is amazing and insane and so cool. She's helping people launch podcast. It's like my podcast, if I was working with her I would record this and send it to her and she would just somehow make it magically show up on iTunes right. My brother does that for me. But that's what she does for people now and she's killing it. But it's because during the turbulent times of backing out and running away, she leaned in. I want you to think about everything great that's happened in your life. For those who went into sports, think about the hardest times, the times... I only know wrestling because that's my world. But the times where I needed to cut weight or I had to go get someone who was really, really tough, or I lost a match or whatever, those are the times you want to quit right. You're like, “I'm out.” And back out and walk away from it. But it was in those times that instead of backing out, I leaned in and had success. Yesterday, it was kind of fun, we were working on a video and I was like, “I need my old wrestling matches from back in the day.” So my brother, Scott, he had them all on his hard drive so he dumped them all onto Google drive, so I was looking at all these old videos of me through high school and college wrestling. So I was kind of going down this jaunt down memory lane, and I saw in there the match my junior year where I lost to this guy named Nick Fresquez, the very first match of the season. And I remember this because we recorded it, but I think my mom accidently recorded over it or something like that, but we had a 22 second clip of that match and it was when Nick did this move on me that was the move he beat me with. And I remember my dad used to watch that 22 second clip over and over and over and over again. I'd come up during the season, I'd wake up in the morning and he'd be upstairs watching it and he's like, “Russell come here, come here.” And he'd sit me down on the carpet and he'd show me how the move worked and we would drill it, and go to the wrestling room later and drill the move. Man, we must have watched that 22 second clip of my loss like a thousand times or more during that next four months of the wrestling season. And we'd practice it and practice it and practice it. And yesterday I found the match of me winning the state title, and we're watching it and seeing as I did that move, the same move he did on me to beat me at the first of the season is the same move I used on him to beat him in the state finals. And I was thinking about that, I was like, in context of this whole concept that Steven shared with me about leaning in, I was just like, man, if I hadn't leaned in to that, if I would have been like, “Oh my gosh I lost to him.” And had fear and all these things, then I never would have been a state champ, which man, life circumstances since that moment that brought me to where I am today, all hinged upon that moment. It's kind of crazy, if we were to go back in time that far. Right so in sports, the times it was the most painful and scary and the things I freaked out about the most, is when I leaned in, when greatness came. I think about marriage, I love my wife, I love my kids, but marriage isn't easy. I thought it was going to be. I'm not going to lie, if I was to go back to Russell 20 years ago, I was struggling through life just waiting to be married, then everything will be good. And my marriage has been amazing , but man it's been hard. And I think my wife agrees, it was way harder than we thought. And it's those times where it's hard where it's like, man it would be so easy just to like, back out. “I can't afford the monthly payment.” Boom, back out. But instead I leaned in. I was like, I love her, I've committed to this, I'm doing it. And because of that is how we've made a marriage that wasn't just good, but a marriage that's great. I think about it in business, how many times I could tell you the stories of me building a company and crashing it, and building and crashing it. I'm working on, we're doing this event in Utah, the Dry Bar Comedy club in two weeks, or I guess it's a week and a half now. I want to make an outline of the history of my business, so I went to the good old way back machine and went to try to find every single funnel that I've ever built. And I forgot how much stuff I've done, how many software products we've launched, how many info products, how many courses, how many viral sites, how many list building sites, it's crazy. I haven't finished the list yet, I'm already at ten pages of links to funnels that I built. And these aren't just like, every page in the funnel, because I can't in the way back machine. Way back shows you snapshots of your websites back, as far back as the way back machine was created. If you never used the way back machine by the way, you should go. Go to archive.org, in fact, do this for fun. Go to archive.org, that's the way back machine, type in dotcomsecrets.com, my site, and go look at the history of my site, you'll see every variation of Russell over the last ten years on that site. Every blog I launched on there, everything. But it's fun to see the back, the history of these things. So I went to way back machine and was trying to find all these things, and you can't see the upsells or downsells, so I can just find the landing page of every funnel I've ever created in my life, and it's ten pages now of funnels. And I'm going through this and I'm laughing at some. Some of them were the worst ideas ever. Some that completely bombed. Some that I spent literally millions of dollars on that never went live. In fact, there were two or three that I found that I was sick to my stomach. I was like, I spent four years of my life, I had six full time developers I was paying a million and a half, two million a year for these guys, and none of these ever saw the light of day. I'm like, ugh. Some of them were the pre-cursers to clickfunnels. I remember clickdotcom.com was the pre-curser to clickfunnels, and I saw this thing. That was one that we literally spent, I'd say conservatively at least a million and probably closer to two or three million we spent on that thing. I found all the screen shots, all the everything, but it never went live. Nobody ever saw it. But had I not leaned into that and tried to build that, we wouldn't be at Clickfunnels today. I think there are like 5 different software programs we created that were all pre-cursers to Clickfunnels. One of them was an RSS auto-responder, one was a desktop auto-responder, one was a funnel building software, one was a shopping cart. All these things that I tried to build that failed. I found this site, champion sound, this is like, I was in the brinks of bankruptcy, literally. I had just had to fire 80 of my employees and we moved from a 20 thousand square foot office to a 2 thousand, I had 150,000 in IRS back taxes that I owed and I was trying to figure out how in the world to save the company and save myself from bankruptcy. And If I would have gone bankrupt, I still had all this outstanding coaching liability. So I would have destroyed my reputation. So I was on this thing where if I would have given up I would have gone to jail and destroyed my reputation. So I was like I can't give up, I have to lean in, I'm being forced to. I remember I had, I was on Flippa.com, trying to buy a website, trying to figure out my future, and at like 2:00 in the morning I saw this site called Championsound.com, which you should plug that into the way back machine, you'll see what it is. Anyway, it was an email, text message auto-responder fro bands, and I was like, “Oh my gosh this could be the greatest thing in the world. I could start this thing, we could sell it to bands, and I could re-launch or clone the site and launch an email/text message auto-responder for dentists, and chiropractors, and I was like, “This is the future of my business.” So I leaned in, took 20 thousand dollars I didn't have, bought the website. And then what's crazy, when we tried to make it go live, or after I bought it and they tried to transfer it to me, they're like, I gave them access to my server, and they're like, “No, I need a server that can run Ruby on Rails.” I was like, “What's Ruby on Rails?” they're like, “Oh, it's like a different language.” I'm like, “What?” I'd never even heard that word before. And I remember none of the development guys I had on my team at the time knew Ruby on Rails. I tried to hire people on Odesk to do Ruby on Rails, and I couldn't find anyone that could do it. Man, after three or four months of trying to find somebody who could edit the software, after they installed and then left, and then all these things were broken, it wasn't working, all the customers were angry and it was horrible. I literally, after that three months that I was like, “I just wasted 20 thousand dollars that we didn't have. Just shut it down.” The servers were like a thousand bucks a month too, they were super expensive. They just shut it down. And I was packing up my bags for the day and was walking out, and as I walked away from my desk, I stopped for a second and I was like, “Wait a minute, I wonder if there's anyone on my list who knows Ruby on Rails?” which is a stupid thing to say, because at the time my list was a bunch of business opportunity seekers, and they weren't programmers or developers, but I had that thought in my head. So I walked back into my desk, I leaned in, sent an email to my list saying, “If you know Ruby on Rails, I'm looking for a partner.” And that email happened to land in the inbox of somebody who had bought my micro continuity product five years earlier and happened to be on my email list. But because my subject line said Ruby on Rails and partner, he saw that and he said, “I'm looking for a partnership with a marketer, I know Ruby on Rails.” And it was Todd Dickerson who responded back. And anyone who knows my story, knows that Todd is my cofounder of Clickfunnels, he's the one who built it. And had I not bought Champion sound, had I not leaned in with the last bit of money we had, if we had not tried to get it to work, if I had not instead of giving up, had I not sent an email to my list…if I hadn't done all these little things, that email would have never landed in Todd Dickerson's inbox, and Clickfunnels wouldn't be here today. So my message for you guys today, I know that in all areas of your life there's up and downs, and typically when everything's up in business, something going to be down somewhere else. Sorry guys, they're blowing leaves behind me. When you're up in business you're going to be down in your spiritual life. When you're up in your spiritual life, your business is going to go down. Or you're up in personal health your business will collapse, or your marriage will collapse. There's always going to be ups and downs and I don't think anyone has ever had it where everything is perfect all the time, if so life would be too easy. So it kind of cycles like that. And I say, you know whatever season of your life you're in, where you're in that hard time, instead of running away from that hard thing, do what Steven said to Marie, and lean it. Yeah you could, you could walk away. Yeah, there's a million reasons why you shouldn't do this, but you know it's right, you know it's good, you committed to it, so let's lean in instead of step away. And if you do that I promise you greatness is just on the other side of that. If Marie wouldn't have leaned in, where would she be today? Would that company ever be there, would all the people she's serving now, would she be able to serve them? Probably not. If I wouldn't have leaned into sports, would I have become a state champ and an All-American, and wrestled in college, and ended up in Boise where I needed to be to be able to create Clickfunnels. In my marriage, all the hard times where I wouldn't have leaned in, would I be where I am today with my amazing wife and my amazing kids? I got the coolest kids in the world. Last night we were downstairs because we are re-doing our bedroom, so we're sleeping down in the basement right now, and on the big screen I wanted to show my wife a video, so I showed the video and then we stared looking at all the videos in our camera roll. And then somehow, I don't even know how this works, but somehow on iTunes, on the big screen tv, they had all these clips from way back in the day, that somehow got save to iTunes or iCloud or I don't know, something. So we're watching these videos of our kids from back in like, like Aiden who is 8 years old now, there's videos of him when he was like a newborn. And there's this one, he's probably, I don't know, maybe 3 years old, and he had on Ellie's swimsuit, so it's like a pink and purple swimsuit and he's dancing. And we're like crying/laughing last night watching him dancing and in the video Collette's like, “Aiden someday we're going to send this to your wife.” And he in the video is like, “Mom, why don't you send it to her right now?” We were just dying laughing at him in his little stick legs dancing in her swimsuit. And we're sitting there just laughing our faces off and I was like, man, there were so many times in this marriage where either of us could have walked away. So many times in our relationship, and we're like sitting here and just laughing at that and realizing how happy we are and how grateful we are for each other and how grateful we are for our amazing kids. But that didn't come from stepping away from the challenge, it came from leaning in. So there's the message for today, thank you Steven Larsen for sharing that with me the other day. He said it kind of in passing, but it had a big impact on me and I wanted to share it with you guys. And hopefully that will help someone in your moment of struggle in any area of your life, just remember to lean in. Thanks so much and we'll talk to you guys soon.

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It's Not Personal (Making The Decisions You Need To Make)

Your Intentional Life

Play Episode Listen Later Oct 26, 2021 7:27

There's something going on in our world that I want to address... implied lines in the sand.If you support this company, you can't support that company. If you use this software, you can't use this software. If you like this person, you can't like that person. It's great marketing, but it's simply not true! I know that first hand. So today I want to talk about two of the toughest decisions I've ever made in my business, leaving ClickFunnels (as an employee) and leaving my mastermind the Digital Insiders. ---Follow me on Instagram: www.instagram.com/brittanybayley

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Today's CHOICES Interview Series Featured Guest: Julie Stoian

Sell Like a Mutha

Play Episode Listen Later Oct 22, 2021 10:59

Today's CHOICES Interview Series Featured Guest: Julie StoianAbout Julie Stoian:Julie Stoian is a digital marketing expert and coach, currently making her mark on the internet as the co-founder of several popular online business brands such as Create Your Laptop Life , Funnel Gorgeous, Digital Insiders, and more.Julie has inspired and equipped thousands of up and coming business owners with the skills and strategies they need to create, build, and grow profitable online businesses.Julie started her journey to entrepreneurship as a blogger and writer, garnering the attention of media outlets like The New York Times and Washington Post with her no-holds-barred approach to social media. After a rocky divorce and unexpected pregnancy in 2014 that left her needing to build a profitable business quickly, Julie transformed her passion and love for internet marketing into a multi-million dollar business in less than 3 years.Today she works with her partners to bring aspiring entrepreneurs the best growth hacking strategies and tools to navigate the fast paced and ever-changing landscape of digital marketing. She also runs an exclusive mastermind group for qualified business owners looking to scale to their first 7-figures and beyond.Julie has been featured on media outlets like Anderson LIVE, BBC World Have Your Say, and Rachel Ray, as well as numerous business and marketing podcasts and blogs such as Content Academy, Boss Moms, GoDaddy Garage Blog, and Funnelhacker Radio.https://juliestoian.com/About your Host:Renee Hribar has been a sales professional since 1994 in New York. She has sold millions of dollars in products and services and trained thousands to sell for the first time. She is known in her industry as a fun, energetic executive sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, she skillfully breaks down her decades of sales expertise. With her one-of-a-kind "laugh & learn" teaching style, you will certainly gain a new view of the "softer side of sales".https://reneehribar.com/ See acast.com/privacy for privacy and opt-out information.

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IWE (EP 19) How to Leverage the Power of Virtual Summits (Bailey Richert)

Play Episode Listen Later Aug 28, 2021 25:32

So In this episode of Interviews with Entrepreneurs Show we're Interviewing Bailey Richert. Bailey Richert Award-Winning Business Coach for Infopreneurs After launching her own infopreneur business in the travel niche and growing it to multiple 6-figures,She helped infopreneurs grow their businesses by teaching simple yet effective online strategies. She Have: Educated hundreds of thousands of infopreneurs through her free content - Sold millions of dollars' worth of her own info-products - 2-Comma Club Award Winner - Been featured in major media outlets around the world like HuffPost and Forbes - FunnelHacking Live and TEDx Speaker - Worked with fellow infopreneur giants including Russell Brunson, Julie Stoian, and many more. Bailey's SOCIAL MEDIA: FB Profile: https://www.facebook.com/bailey.richert Virtual Summit School: https://www.virtualsummitschool.com FOLLOW RJ SOCIAL MEDIA: Facebook: https://www.facebook.com/therjahmed FB Group: https://www.facebook.com/groups/AMHOE Instagram: https://www.instagram.com/itsrjahmed

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103. Evergreen Marketing Tips From Funnel Gorgeous' Julie Stoian

Inside The Greenroom With PV3

Play Episode Listen Later Jul 29, 2021 30:33

Does the word ‘funnel' mean anything to you? If you're an entrepreneur chances are they mean something different to you than the rest of the world. If you're an early-stage entrepreneur maybe you dread the word. If you have been in business for a while, maybe you see the need but get overwhelmed with the details and tech. We get it, with all the information out there it can get confusing, but what if there was a better way? Today we join you live from A360i! We went Inside The Greenroom to have a conversation with digital marketing expert, coach, and co-founder of Funnel Gorgeous, Julie Stoian! Listen in as Julie shares incredible insight into the world of digital marketing, funnels, and the #1 strategy you can use to grow your business. You'll hear how Julie began her career in digital marketing and how she grew a multi-million dollar business from the ground up while being pregnant and going through a diverse. (If she can do it, we can too right?) Listen in as we discuss the most common misconceptions of digital marketing and Julie's view of why people get stuck before they've even begun. We know that digital marketing can sometimes feel like a balancing act, but it doesn't have to be complicated; you'll learn practical tips that will have you creating effective sales funnels, strong email lists, and effective communication with your clients. You'll love Julie's thoughts about the importance of stepping away from tech and creating relationships that will serve and support each other whether live or digital. Hit play to join the conversation! To connect with Julie or learn more about Funnel Gorgeous check out the links below. More Of What's Inside: Building a seven-figure marketing agency Why you shouldn't start with tech Properly leveraging an event funnel What a funnel is in simple terms How you can account for 100% of leads 4 funnels that will help you grow and scale Finding the right audience for you Talking to the awareness of your audience The fastest way to clean your email list Building business through relationships And much more! LINKS: Connect with Julie: Website: funnelgorgeous.com Connect with Blair: blair@advanceyourreach.com Connect with us: Facebook: www.facebook.com/advanceyourreach Website: advanceyourreach.com stageagency@advanceyourreach.com Email: info@insidethegreenroompodcast.com Book Speakers for your next event! We are the only agency where you can book free and paid speakers, no bureau commissions! Learn More https://elitespeakersagency.com More About Julie: Julie Stoian is a digital marketing expert and coach, currently making her mark on the internet as the co-founder of several popular online business brands such as Create Your Laptop Life ®, Funnel Gorgeous ®, Digital Insiders, and more. Episode Minute By Minute: 0:57 - How Julie got started 2:16 - Common misconceptions about digital marketing 5:11 - The effect of technology in the industry 9:30 - Creating simple automation 12:02 - Capturing clients from the stage 17:05 - Finding the awareness level of your audience 21:38 - Purging your list of people who are not serving your 25:07 - How Julie grew her business 29:21 - Where you can connect with Julie

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Episode 22 // Fail Forward to Success: 5 Ways to Strengthen Your Entrepreneurial Decision Making - A Conversation with Julie Stoian

Digital Dame

Play Episode Listen Later Jun 9, 2021 23:27

Welcome to a brand new series of the podcast - “Fail Forward to Success”. This series is all about changing our relationship with failure. Failure can be a really hard word for many people to face, but I think the worst thing we can do is NOT talk about it. I named the series Fail Forward because that's actually what failures help you do - they help you move forward and create opportunities to learn. Today is really special for me because I get to share my amazing conversation with Julie Stoian. If you are not familiar with her, she is a digital marketing expert and coach, and someone I am lucky to call my mentor. Julie is currently making her mark all over the internet. She is the co-founder of several popular online business brands such as, Create Your Laptop Life, Funnel Gorgeous, Digital Insiders, and more… Julie has inspired 1000s of incoming business owners with the skills and strategies they need to create, build and grow a profitable online business. She has been featured on media outlets like Anderson Live, BBC World Have Your Say, and Rachael Ray, as well as numerous business and marketing podcasts and blogs, such as Content Academy, Boss Moms, GoDaddy Garage Blog, and Funnel Hacker Radio. In this episode, Julie shares a goldmine of knowledge. Listen in as Julie takes us through some of the most pivotal moments in her professional life that have ended up being some of her best learning and growth opportunities… You'll want a notepad and pen for this one! ___ Connect with Julie on social media: www.instagram.com/juliestoian/ Discover more about Julie here: www.juliestoian.com or www.funnelgorgeous.com Listen to more Digital Business Tips here: www.karacharron.com/podcast Connect with Kara on instagram: www.instagram.com/digitalbusinessbreakthrough Get access to Kara's Social Media Template vault: www.thetemplatevault.com

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How to take a vacation as a freelance writer

Copy Chatter for Freelance Writers with Ashley Gainer

Play Episode Listen Later Apr 19, 2021 24:30

Whether you're trotting the globe or plotting a staycation, a break from work is on the docket for you (I hope!). But how does the whole vacation thing work when you're a service provider and not a salaried employee with paid time off and all that? I've had travel on the brain (but sadly, not on the calendar) for a while now, so I thought I'd share some of my tried-and-true pointers for working out a vacation for yourself when you're a freelance service provider. Here are some links I mentioned in this episode: - blog post on the same subject: https://ashleygainer.com/how-to-take-a-vacation-when-youre-a-freelancer/ - Julie Stoian's pin drop protocol: https://juliestoian.com/the-1-thing-that-prevents-overwhelm-at-work-after-being-away-on-vacation-or-leave/ Taking a vacation any time soon? Pop into the Facebook group and let me know! I've got cabin fever... ----------------------------------------------------- If you haven't joined the Facebook group yet, click here: https://theinkwellguild.com/ Check out the blog for more writing tips: https://ashleygainer.com/blog/ FREE RESOURCES Get a FREE copy of Freelance Writing Starter Pack: https://ashleygainer.com/starter-pack Join the FREE 5-Day Email Niche Challenge: https://writingnichechallenge.com/ FOLLOW ASHLEY Facebook: https://www.facebook.com/ageditorial Instagram: https://www.instagram.com/ashley.gainer/

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143: Becoming a Triple Threat Marketer with Cathy Olson

The Live Free Podcast with Micala Quinn

Play Episode Listen Later Nov 23, 2020 47:23

If you're looking for one way to grow and scale your freelance business, becoming a triple threat marketer is one really great option! On the show today I am chatting with Cathy Olson about what a triple threat marketer is, why they are in such demand, and all the details about her and Julie Stoian's program, Funnel Gorgeous Society! If you're a web designer or copywriter (or aspiring to be either!) you won't want to miss this episode! With over a decade of experience as a freelancer, Cathy's story is a must listen! Post your questions in the Live Free Podcast Mastermind fb group and head over to the show notes for all the links and resources mentioned in this episode! Thanks for listening today! SHOW NOTES: www.MicalaQuinn.com/episode143

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The "Queen of Black Friday" is a Lawyer with ADHD

JDHD | A Podcast for Lawyers with ADHD

Play Episode Play 30 sec Highlight Listen Later Sep 25, 2020 63:47 Transcription Available

Christina Scalera is a lawyer and serial entrepreneur. They call her "The Queen of Black Friday."Christina has several incredible businesses under her belt, including an award-winning Shopify store. She founded and ran a successful intellectual property law firm in Georgia and Colorado. She created and co-hosted a brilliant podcast ("The Creative Empire Podcast") and now helps lawyers turn their services into products at ChristinaScalera.com.The secret underbelly of her "overnight" success, though, is that she tried (and failed) several times to build her dream life. Standing in her way was crippling credit card debt ($78,982, if I'm not mistaken), self-doubt, anxiety, depression, and trouble with grocery shopping (among other things).She also has ADHD. This is her story.Learn More About Christina ScaleraChristinaScalera.comInstagramFacebookPinterestLinkedInTheContractShop.com ("What if legal stuff didn't suck?")Two Quotes from Christina Scalera"If you want to have a successful life or business, you have to automate everything.""ADHD medication broke the pattern of me feeling like I was a piece of crap. It broke the cycle and the pattern."Resources Christina Scalera Mentions in this EpisodeKelly Newsome GeorgesThe Rising Tide SocietyPerennial Seller by Ryan HollidayDr. Daniel Amen's "7 Types of ADHD"Cognitive-behavioral therapy for ADHDADHD medicationClickfunnels, Russell Brunson, and Julie Stoian.“Soap Opera Sequence”The Tile App JDHD | For Lawyers with ADHDAre you looking for 1:1 coaching for your life as a lawyer with ADHD? Let's talk! You can book a time right here.You can learn more, read the transcript & view the show notes, and much more right here.Join the JDHD mailing list.Sign up for my free 10-Day email course, "An Introduction to ADHD for Lawyers."Follow JDHD (and Marshall Lichty) on your favorite social channels! Twitter (JDHD)Twitter (Marshall)FacebookInstagramSubscribe to our YouTube channel.

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Episode 34: Design Hacking: How To Tell Stories That Convert

Mom Bun Media's Podcast

Play Episode Listen Later Aug 10, 2020 28:59

Kathryn Jones is a #1 Best Selling Author, Certified Internet Marketer, Clickfunnels Dream Car Winner, and Funnel Design Guru. She's no stranger to the speaking world. She has spoken at Funnel Hacking Live 2020 and shared the stage with Russell Brunson and Tony Robbins. She has trained at Liz Benny's mastermind (2x Two Comma Club Winner), presented to Clickfunnel Super Affiliate Spencer Mecham's audience, CF Pro Tool's Jaime Smith's audience, and has been featured on Virtual Summits with John Lee Dumas, Julie Stoian, and Bryan Dulaney. She has also shared the stage with Dennis Yu, Tim Burd, Maxwell Finn, Blake Nubar, and Andrew Kroeze. Jones has taught thousands her philosophy of Design Hacking. Through her program CF Design School, Jones helps students design aesthetically extraordinary funnels that are visually engineered to convert - all without coding, Photoshop or any graphic design skills. She helps her students make their first $1,000 online and then scale that to consistent $10,000+ months. https://automatealready.clickfunnels.com/membership-area19135499/629dbe5d1e9

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What is a Sales Funnel and How to Use it?

Success Unscrambled | Blog Traffic Tips | Business Success Stories

Play Episode Listen Later Aug 3, 2020 18:05

So, you have heard of the One Funnel Away Challenge and you keep wondering what is a sales funnel? In the last year, Julie Stoian and her business partner came up with feminine sales funnels in the form of Funnel Gorgeous. If you ever worked with a business coach on any level one thing that is common for them to mention is using a sales funnel. Let me know if this sounds familiar. You started your business in the last 1-3 years or you decided to turn your blog into a business in that time period. However, you feel stagnant because you know that you need to scale things up to take things to the next level but you are not sure how to do it. Everyone and their cat talks about automating parts of your business to make it scalable but you have no idea what that means. The truth is that it is very easy to get lost with all this terminology especially if you have no idea what it means. In this post, you will learn what is a sales funnel and how you should be using it to scale your business. This post is a 5-part series where you will learn what is a sales funnel, types of funnels, automated webinar funnels, sales funnel stages and sales funnel templates. Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you. I only recommend products that I have tried myself and have experienced success. The Sales Funnel Explained Over the last few years I have been racking my brain to try and find another name for a sales funnel. Believe it or not I still have not found a word that really incorporate the meaning of sales funnels except to say it is part of the sales process. If you think of the sales funnel like developing a relationship with the person or company selling the product or service then it is easier to understand. In simple terms a sales funnel is the mechanism that you go through as a buyer to build a relationship with the seller. The three key elements of this relationship is the know, like and trust factors. You can find sales funnels everywhere you shop. A great example would be a blog post which is normally preceded by a post on social media or a Pinterest pin. So, think of it as the steps you go through as a buyer before taking out your credit card to make a purchase. The end goal of course for the seller is for you to make a purchase of their product or service. As the buyer your end goal is for you to solve a problem or challenge in your life. Sales Funnel Examples To help you to really appreciate and understand what sales funnels are for any business let's look at a few examples. Let's use the popular example of Amazon. Everyone and their children have Amazon Prime right? Amazon example You know that you need to buy a tripod stand since you will be doing more photoshoots this year. So, you head over to your favourite photography blog. The blogger mentions several options to choose from. You click-through and look at the reviews. There's one that looks fine so you add it to your basket and the phone rings. That phone call from your sister lasted forever and you need to cook dinner. The tripod stand is left in your basket and you shutdown your laptop. Strangely enough, you get a few email reminders about this tripod stand in your basket from Amazon until you make the purchase. This Amazon sales funnel example will look like this. Blog post -> Amazon -> item sales page -> order form -> email sequence -> purchase Pinterest course example The struggle with Pinterest is real for you. If only you can figure this out without losing your mind. While browsing Pinterest one day you see a pin with someone talking about getting 1 million views from Pinterest in 30 days. You click on the pin to learn more and it brings you over to a landing page with video testimonials fro...

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How To Build A Life That Matters With Julie Stoian

Rise Up. Live Free.

Play Episode Listen Later Aug 3, 2020 49:04

Welcome back to another episode of the Rise Up & Live Free podcast. Today we have Julie Stoian on the show! She has been an instrumental asset in Ryan, Brad, and Jimmy's lives and business and is so kindly sharing her wealth of knowledge with the CashFlow Tactics community. Julie Stoian is a world-class digital marketing expert and thought leader running several multi-million dollar businesses. We're talking about how to build a live a life that matters! In this interview, we will follow Julie's story as she walks you through building a business from scratch and how she makes financial decisions based on GOALS and VALUES.Key Takeaways:Introduction to Julie’s story (3:28)Starting a career as a writer (6:30)Web design agency (7:46)When plans start to crumble (10:17)Getting good at setting targets (13:00)How to build urgency (16:06)How your why can shift (19:26)Julie does this before making decisions (23:06)Transforming passion into a business (24:37)Find the people you want to help (26:57)How she found the confidence to pursue her entrepreneurial dream (31:04)Why you should let go of judgment (33:28)The battle continues when chasing freedom (38:57)What does financial freedom mean to Julie (43:45)--Additional Resources:Join our Cashflow Tactics GroupTake our FREE 5-day Cashflow Tactics ChallengeSign up for our Freedom Fast Track training courseFind Julie on her website, her IG @juliestoian, and FB @juliestoianlivefunnelgorgeous.comOn YouTube at funnelgorgeous.tvIG: @funnelgorgeous----Subscribe to the show on your favorite podcast app so you never miss an episode!If you enjoy listening to the Rise Up Live Free podcast, leave us a rating and a review on Apple Podcast!!

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How To Sell And Run High Ticket Masterminds!- Feat... Julie Stoian

The Fighting Entrepreneur

Play Episode Listen Later Aug 3, 2020 43:25

Oftentimes, there are people that are brought to you with glowing reviews. You get this warm introduction from the beginning and so you know they're great. Then there are people who you have no clue who they are… But you start seeing and hearing about them more and more. So much so that you can’t ignore the hype. And even though I wasn’t seeking this guest in particular - I was looking for someone to help me with my high-ticket masterminds. Well, it turns out the FaceBook gods decided it was time for us to meet. I posted on my page that I was looking for someone to help me with my Mastermind and I started getting blasted by people telling me to talk to the same person. Check this out: She was the vice president of Clickfunnels for a year and a half. She was the genius behind the One Funnel Away Challenge. She is also a digital marketing expert and coach Currently, she’s making her mark as the co-founder of several popular online business brands such as Create Your Laptop Life, Funnel Gorgeous, Digital Insiders, and more. Today, my special guest is Julie Stoian. And Julie is going to show us how to sell and run high-ticket masterminds... Like 30K, 40K, 50K high-ticket masterminds. As always, this is going to be a killer episode that you don’t want to miss. Julie is sharing a lot of gems, so don’t forget to pay close attention. So sit back and enjoy the episode.

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[VIDEO BONUS] How To Sell And Run High Ticket Masterminds!- Feat... Julie Stoian

The Fighting Entrepreneur

Play Episode Listen Later Aug 3, 2020 43:25

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Episode 181 All By Design | Interview Kathryn Jones

Majic For Life

Play Episode Listen Later Jul 6, 2020 25:56

What's up LifeRs! Today, we have Kathryn Jones on the Podcast! Kathryn Jones is a #1 Best Selling Author, Certified Internet Marketer, Clickfunnels Dream Car Winner, and Funnel Design Guru. She's no stranger to the speaking world. She has spoken at Funnel Hacking Live 2020 and shared the stage with Russell Brunson and Tony Robbins. She has trained at Liz Benny's mastermind (2x Two Comma Club Winner), presented to Clickfunnel Super Affiliate Spencer Mecham's audience, CF Pro Tool's Jaime Smith's audience, and has been featured on Virtual Summits with John Lee Dumas, Julie Stoian, and Bryan Dulaney. She has also shared the stage with Dennis Yu, Tim Burd, Maxwell Finn, Blake Nubar, and Andrew Kroeze. Jones has taught thousands her philosophy of Design Hacking. Through her program CF Design School, Jones helps students design aesthetically extraordinary funnels that are visually engineered to convert - all without coding, Photoshop or any graphic design skills. She helps her students make their first $1,000 online and then scale that to consistent $10,000+ months. Facebook Page: https://www.facebook.com/groups/designhackersofficial/

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EP 03: Making Low Ticket Gorgeous with Cathy Olson

Low Ticket High Impact

Play Episode Listen Later Jun 24, 2020 35:59

When you think of great marketing, what words come to mind? "Effective," "logical," "intuitive"….but what about "gorgeous"? Cathy Olson has been beautifying brands and designing experiences of digital delight for over 20 years, working with multi-billion dollar brands like Costco, Best Buy and Disney. She is the co-founder of the wildly popular brand Funnel Gorgeous®, alongside Julie Stoian, which did over a half a million dollars in revenue… its first year in business. Together they teach (and equip) Creative Entrepreneurs and Digital Marketers through the infusion of Strategic Conversion with High-end Design. When Cathy's not crafting multiple 6 figure funnels, she is leading the movement on integrity in Marketing through her community The Marketer's Heart. Her heart's mission: To help creatives book more clients and sell more products…one GORGEOUS funnel at a time. On this episode of the Low Ticket, High Impact podcast, Justin and Cathy dive into creating a product that's built to serve your community's needs, the challenges of teaching the thing that you're good at, and how tremendously a low-ticket offer helps you build trust with your people. Listen in for an uplifting, inspiring boost of insight to help spark your creativity. You’ll Learn Why strong marketing and beautiful aesthetics need each other to make a successful campaign What you need to know if you have a low ticket offer in mind (especially if you're just starting out) How to start building an idea stockpile for the hungry ad monster And much more! Favorite Quote “It’s fun to build with your brain and use your talents, all your unique strengths and everything you’ve been through to build some amazing products. It's a lot more fun than anything else. And you're showing up in your genius zone. There's just nothing like it, no drug in the world.” - Cathy Olson Connect with Cathy Olson Funnel Gorgeous On Facebook How to get involved Justin DeMers launched his simple, low-ticket workshop, Click Go Live, without a large audience – and sold over $200K in four months. Now, he wants to teach other business owners his method. If you liked this episode, be sure to subscribe to Apple Podcasts and leave a review. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

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Focus On Winning

Play Episode Listen Later Jun 3, 2020 36:38

Michelle is a coach, consultant, speaker and most importantly a Facebook ads specialist. She has helped a lot of big influencers like Jenna Kutcher, Julie Stoian, Natalie Hodson and many other big names out there to generate over $20 million in revenue. I had an opportunity to have a chat with an expert, I was so impressed with her performance in advertisement field. So I decided to invite her and talk about Facebook ads. Top 3 BIGGEST TAKEAWAYS: (1) Step-by-step to scale ads (2) Picture vs video ads, and which can get more leads. (3) One powerful tip to get more buyers through ads. Visit www.michellebridger.com to know more about Facebook Ads. Get free gifts from Michelle at www.michellesfreegift.com Connect with me on Facebook: facebook.com/asyraafero. Join the waitlist for my upcoming book: rebrand.ly/podcastbook

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The Journey to Becoming a Digital Marketing Expert Featuring Julie Stoian

Story Therapy | Modern Brand Storytelling and Marketing

Play Episode Listen Later Jun 3, 2020 20:50

Julie Stoian is a digital marketing expert and coach, currently making her mark on the internet as the co-founder of several popular online business brands such as Create Your Laptop Life ®, Funnel Gorgeous ®, Digital Insiders, and more. Julie joins the Visionaries podcast this week for an exciting discussion on her journey to becoming a digital marketing expert, reaching the one million dollar mark and discussing her future goals and aspirations. Julie started her journey to entrepreneurship as a mom blogger. Little did she know her knack for writing and design would open the door to amazing opportunities. After a rocky divorce and unexpected pregnancy in 2014 that left her needing to build a profitable business quickly, Julie transformed her passion and love for internet marketing into a multi-million dollar business in less than 3 years. “It doesn’t matter how much money you make if your lifestyle is in shambles.” - Julie Stoian #digitalmarketing #marketingfunnels #momblog #visionary #funnelmarketing Today she works with her partners to bring aspiring entrepreneurs the best growth hacking strategies and tools to navigate the fast paced and ever-changing landscape of digital marketing. At the end of the day, Julie strives to focus on using her talents to help solve problems. Hey favorite Disney quote, “Remember who you are.” - Mufasa, Lion King, reminds her to reflect on all she’s capable of. “True security isn't really dictated by a number in a bank account; it's an internal job.” - Julie Stoian Helpful programs with Julie Stoian Check out Julie Stoian’s website Funnel Gorgeous - Create Funnels, Ads and Webinars Follow Julie on Instagram Connect Now: Commercial Campaigns for Entrepreneurs Discovery Call Join Dallin on Facebook Join Dallin on Instagram Check out Content Supply virtual commercial services

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21: Creating Irresistible Offers with Julie Stoian

DREAM BUILDERS | Carrie Robaina

Play Episode Listen Later May 25, 2020 28:40

Digital marketing expert and coach Julie Stoian shares her cure for creating offers that people actually want to buy. Whether you’re selling your own products, someone else’s products or you’re a service-based entrepreneur, Julie shares some nuggets that will even help you crush it on your social media posts. This Week's Takeaways: Create a path for others to buy and share your content Know the human being you want to serve better (not just the product) Always begin with your audience and your expectations Know your metrics

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18: The Gift of Ignoring with Julie Stoian

Inside the Lion's Den: A Business and Leadership Podcast

Play Episode Listen Later May 20, 2020 35:09

Julie Stoian is someone whom I both look up to and am proud to call a friend. Today, we talk about lots of different things, including her background as a partner at Clickfunnels. This episode is super insightful regardless of where you are in your business journey. If you are a solopreneur, you’re running a small business, you’re running a large corporation, or you are part of a larger business or corporation - there are key insights and takeaways for all of you. Listen to discover: Mastering the ability to ignore, rather than absorb. Looking for the big domino that will allow you to push through something. Being able to cut off conversation in meetings that isn't relevant to what you're talking about. The inability to ignore, is a fear that you're going to miss something. Keeping your head down and focusing on your own stuff. The struggle with being authentic. "If you know the problem, and you know the solution, that will eliminate 99% of your search. And then you can go right for the sources that have that information." - Julie Stoian Key Steps for Productivity: Reading quickly - read vs. Listening. The ability to ignore, not absorb everything. Find that big domino - focus on the big objectives & goals. Focus - having the micro and the macro. Keep the circle of people you follow pretty small. “Relationships are everything. That’s really what matters in this game.” - Julie Stoian Connect with Julie: Funnel Gorgeous Create Your Laptop Life Podcast Connect with Aryeh: Apply to Work with Me Instagram

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Episode 31 | Golden Nuggets - We all have stories, whats your story and how is it helping and other? Julie Stoian

M5 Successful Friends

Play Episode Listen Later Apr 30, 2020 21:01

I was on a Zoom call with Julie Stoian and other young entrepreneurs across the world and in this episode I share what I learnt from him. Enjoy the podcast. __________________________ The Nuggets I learnt : Everyone has a story and are you telling your story to change the world? Bouncing back when you feel everything around you is against you. Unfortunate circumstance can happen to any anyone Get help and help others in the way. People seek help from people that they can relate to -------------------------------------------------- Get a copy of my book | From Bad Debt to Property Mogul in 2 years. www.tauraijack.com To learn more about Property visit | https://m5experience.m5propertyaddicts.com/ Until next time.... keep it real and press on regardless! M5SuccessfulFriends ---------------------------- --- Send in a voice message: https://anchor.fm/m5successfulfriends/message

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(S2. E6.) "The Trump Dilemma: P2": How To Move Forward As A Society In The Era Of Trump - With Julie Stoian

The Think Different Theory With Josh Forti

Play Episode Listen Later Feb 10, 2020 75:44

How do we find middle ground in the world of Trump?How do we collectively as a society work together to move forward?While Julie Stoian and I disagree on politics (In a nutshell I support Trump, and she doesn’t) she is someone I have an immense amount of respect for.In Round 2 of “The Trump Dilemma” we aim to focus not so much on Trump, but rather on how we as a society can come together and move forward.This is an important conversation that we as a society need to be having.Join the conversation on Instagram: @JoshFortiLearn More About Julie: www.juliestoian.comGet your FREE copy of the Mindshift Playbook: www.thinkdifferenththeory.com/playbook

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[REPLAY] 126 - "The Trump Dilemma" - Discussing Trump's Politics, Character, & Policies With Anti-Trump Supporter Julie Stoian

The Think Different Theory With Josh Forti

Play Episode Listen Later Jan 10, 2020 125:07

[REPLAY OF A FAN FAVORITE] In this episode, I sit down with a respected marketer, entrepreneur, and former VP of marketing at ClickFunnels, Julie Stoian, and we talk Donald Trump. Julie is not a Trump supporter while I am, but we have a civil discussion about his policies, character, and politics.We also dive into the pros and cons of his presidency, immigration, foreign aid, abortion, and more.My goal with this interview is to lead by example and show everyone that you NEED to have conversations with people that have different points of view than you do. In today’s current climate in the USA, there are few people willing to sit down and actually have a respectable conversation on this topic. I think Julie and I made that happen in this episode.This is a very important interview in today's world, so stay tuned.Key Points Discussed:Receiving hate and death threats for being Pro-Trump (02:06)America versus other nations: Putting America first (09:47)Trump's performance on issues of global impact (16:54)The more coach-able you are, the more success you're going to have (26:23)Struggling with the loose credits and Trump’s leadership capabilities (34:40)Why is Trump so bad if he’s done all the good? (45:22)A legal path to immigration and the issue of the border wall (55:12)The importance of ethics in marketing and the hook Trump used (01:02:11)Operating on the spirit of the law versus to the letter of the law (01:09:47)Federal versus state, and the issue of abortion (01:16:39)Why do people hate Trump so much and has he done any good? (01:43:20)Additional Resources:www.JulieStoian.comJulie on FacebookYou can find the transcripts and more at www.thinkdifferenttheory.com/126--Be sure to follow me on Instagram @joshfortiSubscribe to the podcast on Apple, Spotify, Google, Stitcher, or anywhere else you listen to your podcasts.You can find this episode plus all the previous episode here.Be sure to grab a copy of The Mindshift Playbook here.If you haven't already, please rate and review the podcast on Apple Podcasts!

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The Top Marketing Secrets From My Inner Circle (Part 1 of 2)

Play Episode Listen Later Jan 6, 2020 32:34

On this very special, two part episode Russell asks his inner circle to weigh in on the biggest marketing secrets they have learned over the past decade. You will hear from the following people on part one: Peng Joon Andrew Argue Rachel Pedersen Joshua Latimer Pedro Adao Jayme Amos Jaime Cross Annie Grace Alison J Prince Ryan Lee Stacey Martino Bart Miller Julie Stoian So listen here to get this amazing, valuable marketing advice from some of the top marketers out there right now. ---Transcript--- Hey, what’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. Alright, I’ve got a special treat for you guys over the next two episodes. So the new year started and New Year’s Day I was sitting, we had my family up at the penthouse and we were just hanging out and relaxing and you know, I relax for about 30 seconds, then my brain starts thinking, what’s the next, what’s the plans for this year, what are we going to do? And I started thinking, you know, we know this was the end of a decade, and a new decade is starting. And I just started thinking about over the last 10 years, what are the biggest takeaways, what are the biggest aha’s and things like that, that I’ve had in my business? And then all the sudden this idea hit me, look, I know the things that, the big aha’s that I’ve had. And I’ve been, I talk about them on the podcast all the time. But I was like, I’ve got this amazing inner circle group of entrepreneurs who have been working with me for the last 5 or 6 years. Each of them paid, in the beginning it was $25,000 a year, towards the end it was $50,000 a year to be part of the program. And we had 100 entrepreneurs in it and I was like, you know these guys have been around me for a long time, they’ve been in the trenches, they’ve been doing this in their businesses. I thought how much fun it would be to hear what their biggest marketing secret was, their biggest takeaway that they got themselves over the last decade in their businesses. So I have a Voxer group that has all my inner circle members and I Voxed them and said, “Hey, just curious what’s your number one takeaway, what’s the biggest marketing secret that you’ve gotten over the last decade in your business that’s helped the most? If you guys could voxer back the responses to that, that’d be awesome.” And from that I got, I think almost 20 people sent back responses and they were amazing. So I thought how much fun to turn that into two episodes. So we’ve got two episodes for you guys that are going to be revealing the top marketing secrets from my inner circle members. And each one’s got a different thing. I told them to try to keep them under 3 minutes, some people were, had a lot of brevity and did it in less than a minute, others struggled and got in 3 to 4 minutes. But each one had a unique idea, a unique piece of gold for you. So I’m really excited for these next two episodes. And it’s interesting, as you listen to them, I’ve been teaching this stuff for the last decade and a half and there’s tons of things we teach and that we talk about and brainstorm about, mastermind about, and it’s interesting looking at each person, even though all of them have built huge 7 and 8 figure businesses, each of them had a different thing that was the big marketing secret, the thing that knocked down the big domino for them. And you’ll see some things amongst the inner circle members, other people they’re completely different things. But as a whole it was fascinating just to see what they’re all, what each of their biggest takeaways were. So what I’m going to do is this episode and the next episode we’re just going to play through those, each one is 3 to 5 minutes long, giving their marketing secret. Most of them followed the instructions and said their name and their website url, so we would have those. Some of them didn’t, so the people who didn’t state their names, I’ll jump in ahead of time and let you know who they are, and then we’ll plug in their thing. So with that said, I’m going to queue up the theme song and when we come back, we will start with the first marketing secret from my inner circle members. Peng Joon: This is Peng Joon and my biggest marketing secret that I learned from the last decade is that every given moment in time, we are building 5 different assets. And in marketing the first asset that we will ever build is the social asset. This is basically the stuff that will sit on social media forever. Many times when people don’t have the clarity as to why they’re creating that technical video on YouTube, why they are doing that Facebook re-targeting ad, why they’re documenting what it is that they’re doing. The reason for that is because they don’t know that this is step number one, they’re creating this social asset that can be fed into step number two, which is the digital asset. This is where you build the funnel, you build up the sales process, you build up something that will live on forever, in order to sell the course, the book, the consulting. And the question you gotta ask yourself is, “How can you take what you’re already doing in your life, the presentations, the life event, the consulting, the coaching sessions, how can you document them so that it can be turned into the digital asset that will work for you forever?” So for example, the keynote that I did at Funnel Hacking Live, I did that presentation once, but I turned that into a book, into a recurring that lives on, and is going to live on for a really long time to come. And the whole purpose of that, number two is to then move onto number three in order to create a proprietary asset. This is basically the infrastructure, the tribe, the community, if you think about what makes Apple Apple, if Samsung came up with something that was 3x better, with more features, half the price, chances are I’m not going to shift. Why? Because I’m locked in. I’m locked in and I’m thinking about the inconvenience. I’m thinking about the iTunes, I’m thinking about all of my files backed up in the cloud. Same thing for Clickfunnels. Even if there were 200 different competitors, even if somebody came up with better features or lower pricing, I’m not going to switch. Why? Because of the tribe, because of the community, because of the good will Russell, you have given to me in the last decade. That’s what locks people in, and it’s something that I’m thinking about all the time. And that brings us to number four. Number four is creating of systems assets. This is the SOP’s, the Trello boards. This is why I document what I’m doing on YouTube, Instagram, the steps on social media. Why? Because I’m constantly working on removing myself from the business so that I can work on the business and not in the business. And finally, that is all pushed to number 5, the capital asset. Understanding that ultimately why I’m building all these things is to build up capital. This could be office space, this could be property, things that generate positive cash flow, which then can be used back to step number 1, which is to fill social asset. And when you have this big picture, as to understanding why it is that you do what it is that you do, you’ll be able to have the big picture and have clarity on every, what you work on every single day. Andrew Argue: Hey it’s Andrew Argue from Accountingtax.com and I wanted to share my biggest marketing secret that I learned in the decade. And you know, I was kind of struggling coming up with this because I actually learned pretty much everything I know about marketing in the last decade, because I’m not really a marketer, I’m an accountant by trade. But when I think about the biggest thing I learned, that made the biggest difference, you know, a lot of times when people are doing marketing, they’re doing something that looks good, or something that feels good and they’re putting it out there, and it’s like a brochure maybe, or maybe like a Facebook ad, and they don’t really know exactly what the return on it is. So myself being an accountant, when I first started doing marketing I really had no idea what I was doing until I finally started actually calculating out what specifically what I was getting for what I was doing. So I would look, “Okay, what is my cost per click?” so what was the cost per click for somebody to come to my website? And I would know that number. And I started looking, “Well some of these people are coming to the landing page and then they’re opting in, what percentage of those people are opting in? That’s my landing page conversion rate.” So I would look at my cost per click. Let’s say my cost per click was $4, and then let’s say that only 10% of people were opting in, so that means my cost per lead was $40. Then I’d say, “Okay I spent x amount of dollars on Facebook or Google or something…” and I was getting leads for $40. Okay well then, where were those leads going, they were going next stage to book an appointment. And what’s my cost per appointment? Only 10% of people that became a lead booked an appointment. So that means $400 was my cost per appointment. And then how many people would I close? And I think until I really put those kind of metrics, the cost per click, landing page conversion rate, cost per lead, conversion from opt in to appointment, and the cost per sale, until I really put those metrics on it, I just never really felt confident in doing more marketing or spending more money, because I just didn’t really know what I was getting. So I mean, I learned so many things on the art and how it all works. I mean, obviously Russell’s done a tremendous job teaching me a bunch of different things about marketing, hook, story, offer, a ton of different things. But I really never felt comfortable to pull the trigger, and now we probably spent 6-7 million dollars on advertising over the last few years alone. So that’s probably the biggest thing I learned in the decade, hope that’s helpful. Rachel Pedersen: I’m Rachel Pedersen, the founder of the Viral Touch digital marketing agency and Social Media United, the leading online training for social media managers. Now I haven’t been in entrepreneurship for a decade yet, but over the last decade I definitely learned a lot about social media and attention spans. We’re in a time where technically speaking, attention spans are at an all time low. Or at least, that’s what we’re being told. The interesting thing that most people don’t realize, sorry you’re going to hear my son in the background, welcome to mom and entrepreneur life balance. So what I’ve discovered is that if you can grab someone’s attention within in the first 10 to 15 seconds, you have them. So many of us spend time watching TV shows or movies, you know Netflix binging for lack of better words, but how is that we decide what we’re going to Netflix binge? Well the chances are it happened because of a trailer. We stop, we look at the thumbnail, we give it about 10 to 15 seconds to decide if it’s worthy of more of our time. The most important thing that you can learn to do for your business, especially in this time where people are becoming increasingly discerning about what they’re going to allow their time to be spent on, is to truly know your message, really, really, really get it. Can you make your point clear in 10 seconds? Can you explain your business in the 15 second video or conversation? For me, jumping onto tiktok was such a great lesson and truly a test of if I understood how to grab attention in 15 seconds or less. And for me it’s a daily practice reminding me how to capture attention and ultimately harness a following that says, “Not only did we like that 15 seconds, but we want more. We want to binge watch all of your content.” So now is the time to truly understand how to capture attention. We are after all in the attention economy, and those who grab it in the first 10 to 15 seconds will be the ones that ultimately are binged over the next decade. That’s definitely what I’ve learned over the last 10 years of being on social media. Joshua Latimer: Hey what’s up? Joshua and Ashley Latimer from honorandfire.com. The biggest marketing secret I’ve learned in the last 15 years is really easy for me, and it’s relationship marketing. It’s looking at your business like a marriage instead of just a wedding, which is a weird analogy. But people are super, super short term minded with their business, and in today’s climate with the internet, people want to get a Two Comma Club award, or make a million dollars as fast as possible. And desiring that is not wrong, but from a sustainability standpoint, what I’ve found is that when you solve real problems by providing real quality solutions and services, it’s really, really hard to fail a business. But it takes a little bit longer when you play the long game. So that goes for your relationship with your employees, your relationships with your dream 100, relationship with your business partners. My biggest marketing secret has been to slow down, try to have massive integrity, so real problems, and play the long game rather than just getting the ad that converts or getting that offer to do awesome in that one launch, it’s really, really hard to fail when you focus on the marriage, and not just the wedding. And in business I see a lot of people really excited to launch something or to get their funnel done, and they need to spend more time on making sure that they’re solving a real problem with a quality solution, whether it’s a product or a service, because at the end of the day, money is a natural byproduct of solving real problems. And if you slow down and listen to Tony Robbins, Tony always says people overestimate what they can do in a year, and underestimate what they can do in a decade. If you can be one of the people that realizes that, I think it will help you. And Russell, you’ve helped me. And hopefully that adds value to listeners of your podcast. Pedro Adao: Hey Russell, this is Pedro Adao, I’m in the inner circle. Man, so many but the one I think that I have probably leaned into the most, and has really I think, helped me kind of blow up on movement, is just really going deep into the niche. Going deep into your client avatar and really leaving that red ocean and finding an underserved, or unmet needs, carving a niche so tight that only you can fit in. That’s kind of a phrase that I’m now saying a lot these days. So that’s the big thing, that’s been a game changer for me. It’s allowed me to find my place of uniqueness and really not feel like I’m actually competing at all with anybody, because I’m really serving this really micro audience. That’s been a game changer. And then tactic is challenges. Man, I saw, it was at FHL last year I saw Natasha teach on challenges and I took the free masterclass concept I learned from you in Expert Secrets, I was doing free masterclasses and doing well with those, and then heard about paid challenges, and we’ve been doing pretty much a paid challenge every single month since then and I just recently used a paid challenge to actually win a major launch for Pete Vargas, came in first place ahead of some pretty serious guys. So I have a great testimony around challenges, I’m happy to share as well. So that’s, those are my two big keys, which is carve your niche, find a great market that’s underserved, and then show up and deliver value and prove your work through challenges. Take all the risk upfront before you ask them to buy. Hope that helps, bro. Take care. Jayme Amos: My name is Jayme Amos, CEO of Ideal Practices, we’re the country’s largest startup dental consulting firm. In other words we help dentists open startup dental practices. The number one marketing secret for me over the last decade, that I thought I understood, was being able to serve a niche. So to trick myself into understanding this better in the last decade, and the way that this has made the biggest impact in myself and in my consulting company and in the industry where I serve, is to describe it as a niche of a niche of a niche. Now here’s what I mean, you’ve probably heard me say that I help startup dentists. Well, I help dentist, I do, but only younger dentists. Usually doctors who are working for someone else, and only even in that subset, startup dentists. They can buy a practice, they can partner with a practice, but we only help startup dentists. So what does this mean for you? Well, a niche of a niche, of a niche, well here are the benefits that it’s helped me be able to achieve. I’m able to now speak so clearly to the people that I’m trying to serve best. So I can make the greatest impact with those specific people. But not only am I able to speak to them clearly, I’m also able to understand their pain points. And not just the pain points of dentist, not just the pain points of young dentists, or associates who are working for other dentists, but just those young dentists who desire to open startup practices. This allows us to serve them really well. But one of the aha moments that I’ve had, that I think Russell even taught me back when I was first an inner circle member, I don’t know, 3 years ago or something. He told me this, I thought I understood it, and it’s taken me even more time to fully understand this niche of a niche of a niche concept, and it’s this. When I’m able to understand them best, when I’m able to niche down best, I also am forced to find where they are. Now that sounds easy on the service, but when I’m forced to find where those people are, I’m also forced to find the places that nobody else knows about, where I can have the greatest impact. And guess what? There are fewer competitors there. And I don’t even mean just in my case, a startup dental consulting forms there’s competitors, I mean the competition of noise. I mean the competition of advertising dollars. So think of noise, whether it’s a newspaper ad, or a magazine ad, or a Facebook ad, there’s other noise for people’s attention that aren’t even direct competitors, but it’s competition for noise. And when I find the place where those people hangout, there aren’t many other people there. So I’m able to be one of the loudest voices in one of the smallest pockets in this niche of a niche of a niche. So my encouragement to you, one of the biggest aha marketing moments that I’ve had through Russell Brunson, through Clickfunnels, through my time as an inner circle member is this. Find your niche, but trick yourself and remind yourself that you can be even more powerful with a niche of a niche of a niche because you’ll be able to speak to them best. Serve them best and find those pockets of opportunity where you can have the greatest impact at the lowest cost. So I hope this serves you well. My name is Jayme Amos, CEO of Ideal Practices, number one consulting firm for startup dental practices in the country, and so much of this is the direct result of Clickfunnels, of Russell Brunson’s guidance, and being an inner circle member. Hope this is helpful to you as you grow how you impact others. Take care, bye, bye. Jaime Cross: So this is Jaime Cross with Migsoap.com and the greatest marketing discovery I’ve made in the last 10 years and have used in our business is story selling. It is, story is transcendent and Philip Tollman said that after nourishment, shelter and companionship, stories are the thing that we need most in the world. So there’s also a really great story about a journalist who purchased 200 items on ebay for $129 and he wanted to do an experiment, and he turned around and sold those same items for $8000 including story. So our fortune has been found in our follow up with story and then we incorporate into our description. So as an ecommerce company we have been able to maximize profits by leveraging story. You know, even with our pounce product, it’s kind of funny because I wrote like a mini romance novel. So I’m not just talking about the product, I’m actually making this story that every woman wants to be in come alive on our website. So we’ve done that with all our products and I’ve got a lot of really great ideas about story. You know, there’s an art and science to it as well. So it’s a great way, because there’s a psychological and chemical reaction in the brain when you hear and tell stories, it connects you to your audience, so it’s a really great way to build strong relationships and strong bonds with your followers and with your tribe. So I love story selling and I’ve got some really examples here too, but your brain on stories is like on fire compared to just listening to you know, features and benefits in the typical old way or traditional way of describing products. Annie Grace: Hey, this is Annie Grace from This Naked Mind, and my top marketing secret of the decade is probably the simplest one, but it’s so incredibly effective. And it’s really all about consistency. So I actually started a podcast right around the same time that people in the UK, a group that was doing basically the same thing I was doing started a podcast. And they came out of the gate like, over the top with guests. They had Gretchen Rubin, they had John Lee Dumas, they had Ryan Holladay, they had Hal Elrod, they had all these crazy guests and they got all these downloads and all this press around their podcast, and it was incredible and I was like, “Oh my gosh, they’re just smashing it. It’s amazing.” And then over the year I just kept going, my podcast was just the people who read my book. And I’d publish every Friday and every Saturday, but I never ever missed a day. And over the years these guys started missing a few here and there, and then they took a break, and then they came back, and then they took another break. And if you fast forward 2 years now, my podcast has 3.5 million downloads, and they’re nowhere close. So the consistency of just showing up every single week. I’ve now done a newsletter every single week for over 400 weeks. And the consistency of just showing up weekly and just doing what you say you’re going to do really pays off in the long run. It reminds me of the tortoise and the hair. So that’s my best marketing secret. It’s not really a secret. But just do what you say you’re going to do, if you’re going to do a weekly podcast or twice weekly podcast, make it happen, make the commitment, make it work into your life. Same with a newsletter, same with your emails, don’t pop up and then drop off again, because there’s no faster way to lose trust. Alison J Prince: Hey Russell and the Marketing Secrets podcast listeners, Alison J Prince her from Alisonjprince.com. I went from a junior high teacher to building 4 multimillion dollar businesses with 4 kids at my feet, but found my greatest success was watching my 10 and 13 year olds gain confidence in themselves as they went on to sell their first 6 figures before they even stepped into a high school. I am the host of the Because I Can live podcast where I show you what it takes to set up and automate your own online store using the steps I currently use today, and what I taught my girls. Why? Because I can. The marketing secret that I have been using for a decade and I still use today because it works, and it will work for as long as marketing exists, is teaming up with influencers to help explode your business. Yes, you can start growing your own following, but that can take years. So why not leverage what can accelerate your speed? Now I’m not talking about the get rich quick stuff that’s out there, that’s not what I’m talking about. I’m talking about getting your products in front of an already warm audience, and not crossing your fingers and hoping that cold Facebook ads work. Imagine Taylor Swift talking about earrings she’s wearing on an Instagram story with a simple swipe up for her followers to go and buy. Do you think they would sell? Yeah! Don’t stress in getting Taylor’s attention, that’s not what’s needed. There are a ton of influencers out there who can rock the sales, and they have less than 100,000 followers. And some have even had 2000 followers and they have been known to move sales number mountains. So whatever you are selling there is an influencer who is looking to team up with a business like yours. Influencers have been building an audience for years, so it becomes a 3 way win. Win for you because you make sales, win for the influencer because they make a percentage of the sales, and a win for their followers because they get your really cool, amazing product into their hands. Creating this 3 win-win has been one of my marketing secrets to building online profitable businesses. I hope that helps you crack the marketing code going into 2020. Oh, and one more thing, if you’re sending all that traffic over, make sure you’ve got a Clickfunnels set up so that you can maximize the order cart value. Ryan Lee: Hey this is Ryan Lee from Cashflowtactics.com and wanted to share with you the biggest marketing secret that I learned from Russell Brunson. So over the last decade as I’ve been in the inner circle and studying the art and science of marketing, one of the biggest things, one of the biggest epiphanies that I’ve had is building a business around a future based cause. You know Russell taught us for years all of the presidents maybe forever, the one’s that won {inaudible} on a future based cause instead of an improvement offer. And for too long inside of our business we were focused on features and improvement offers, but as soon as we took everything down and focused on the outcome that our product and our service created for our clients, that’s when things took off for us. So having a future based cause, and the easiest way to implement that for us was really diving deep and figuring out the core desire of our ideal avatar, our ideal client. Once we understood their pain points and their desired outcome, we could focus our message on speaking to both that pain and then the future based outcome for our clients. So for us at Cash Flow Tactics, we built our business around empowering people with money to become financially free in 10 years or less, and our tagline that’s really driven massive amounts of business has been “Rise up, Live free.” So something very simple but it speaks to our ideal avatar in the sense that they want control. It’s a future based cause to rise up, choosing differently from where they’re at today, so that they can live free. And all of our marketing is based around that, both from the possibility as well as speaking to the pain. So good luck in 2020 future based cause is where the gold is at. Stacey Martino: Alright hey there everyone on Marketing Secrets podcast. I’m Stacey Martino, my husband Paul and I are the founders of relationshipdevelopment.org , and I’m happy to come in and share one of our biggest marketing secret strategy that we’ve learned in the last few years, and that comes down to something that Russell shared with us probably the first or second time that we ever met him within inner circle. Like many of you, Paul and I were stuck in that place of look we have this amazing solution, we know we want to make as many people know about this as possible. Everyone deserves to know about the solution that we have, ours is for relationship, yours is for whatever it is that you do, and I’m sure you’ve had that feeling at one point or another, “I want everybody to know about this. This s so good.” So Russell said, of course to us, “Hey, you’ve got to do a podcast.” Because love to listen to podcasts. Hence, we’re all listening to marketing secrets podcast. And what I did in that moment was, “Oh yeah, yeah, yeah, that’s a great idea. Let me put that on my list, I don’t have time to implement that right now.” And I want you to learn from my mistake and catch yourself, because we all do this. “Oh my gosh, that’s such a great idea. I don’t have the bandwidth for that.” “Oh my gosh, that’s such a great idea. I don’t have time for that.” You have to catch yourself because one of the biggest strategies you could ever take away from this is you won’t get results from something you don’t implement. We have to implement, it doesn’t matter how many great strategies or ideas we have, we have to actually take action and get it done. So fast forward some time, we actually did make the Relationship Transformers podcast last year, it’s been catching like fire, it’s everywhere, it’s spreading, it’s doing everything we wanted it to do and more. And there’s two podcast strategies that have worked for our podcast that I really want to share with you. One Steve Larsen taught to us, which is to take your 3 Secrets Webinar and turn it on it’s side, and the first 4 or 5 episodes of your podcast is you doing like 20 or 30 minute chunks of your 3 secrets webinar to take them through your pillar content. Who you are, what you’re about, why is this different, what are the three secrets? So we did that, and it has been amazing. And then at the end of eveyr single podcast we share three action items like, “What can you do now to get great results now?” and a call to action. These are three things you can do to start getting results today, and your next step is join our 14 day boost program for your relationship. Whatever the first step is on your value ladder to help them take action. Because not only do you not get results from things you don’t implement, but the people who are listening to you won’t get results from things if they don’t implement. And yes, the podcast is amazing and we want to educate, and we want to inform, but if we don’t help them take that first step and take action, we’re not really serving them. So those are my strategies, I hope you implement them and make this an amazing year. Russell: Alright, the next person who sent a message was Bart Miller and Bart is a man of many talents. He’s the guy who dresses me for Funnel Hakcing Live, but on top of that he runs a huge ecommerce brand, he runs info product brands and a whole bunch of other amazing things. So with that said, here’s Bart’s biggest marketing secret from the last decade. Bart Miller: The number one marketing strategy for us this year has been using a warranty card that goes into every Amazon box that we send into Amazon, and having people come back and fill that out and getting their email and capturing their stuff, and then putting on that thank you page for filling that out, a order bump for products that they can sell right then and there after they, I don’t know if it’s a bump or an actual sale, but we just take them right to it. Conversions are halving on two different things. One they are obviously coming onto an email list off of Amazon for capturing them, which is awesome. So we’re building a really cool camping list. And the second is that we’re actually selling them something else and the take rate on that right now is about 35%, are taking the next offer, which is a continuity program in the cooking space. So anyway, really cool, but that’s worked really well for us this year, and converted really well for us. Russell: Hey this next one is from Julie Stoian. Julie is no stranger in the funnel hacker, or marketing secrets community. She was a key player here at Clickfunnels for a long time, and I think you’re going to love the marketing secret that she shared next. Julie Stoian: Hey, so I’m going to answer this for you. I think probably the thing that I learned the most or that stuck out to me the most over the last decade is I’ve learned all the mechanics of marketing and I’ve learned the different fields offer, creation, copy, design, but the art of the hook is really something that I learned a ton from you, Russell, and all the stuff you teach, and this idea of pattern interrupt and no matter how great you are, how great your offer is, if you cannot get people to pay attention and get curious, you’re not going to get people into your funnel. So over the past couple of years especially, I’ve started to see, now that I see it I can instantly recognize when someone is marketing without a hook, without a reason or a story or a pattern interrupt. And I looked back over a lot of my writing and all of the emails and sales pages that were the best, I realized had this really curious hook or this crazy story attached to it. So even though I had been doing it unknowingly, once I figured out that that was the key, I started infusing it into everything. Into my emails, my sales pages, my ads, even my social media posts, and this made just a tremendous difference.

tv ceo amazon new year netflix live google uk man influencers serve tony robbins samsung bart inner circle conversions trello john lee dumas gretchen rubin clickfunnels hal elrod sop russell brunson marketing secrets voxer ryan lee expert secrets funnel hacking live annie grace this naked mind apple apple rachel pedersen fhl two comma club pete vargas peng joon julie stoian jaime cross because i can stacey martino jayme amos alisonjprince

The 90 Day Funnel Structure For 2020

Play Episode Listen Later Dec 30, 2019 12:37

A way to structure your funnels and your content for maximum happiness to you and your customers in 2020. On this episode Russell talks about a new structure he is going to roll out for 2020 which allows him to be creative, but gives his team the structure they need. Here are some of the insightful things to listen for in this episode: Find out why Russell isn’t a planner, but why that can be hard for his team. See why having everything too planned out is so hard on Russell. And hear Russell’s new plan that allows him to continue to be creative, but still gives the team structure. So listen here to find out Russell’s new plan for 2020, and see if you can adjust it to fit within your own business. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets Show. We are done with Christmas, we’re preparing for New Year’s, and today I wanted to talk to you guys about mapping out your process for 2020. What is it going to look like? And I’ll give you some ideas on what I am working on, and hopefully it will help. So with that said, let’s queue up the theme song and I’ll be right back. Alright everybody, hopefully you guys had a great holiday. We’re preparing for the new year, so I got a couple podcasts that I’m going to do specifically about new year’s and resolutions and stuff like that. But before we do that one, I wanted to talk today about one of the things I’ve been geeking out and being really, really excited by. I started, it was probably a week or two ago, I was talking to Dave about this, I was like, “You know what, in our marketing, there’s kind of a, I don’t know…” I’m curious, I think there’s 2 schools of thought. There’s the Russell Brunson school of thought, where everything is just in time. I wake up that morning and I’m like, “We should do this.” And then we create a funnel, we launch it, and make money and it’s really fun. The problem with that is it’s destructive to a team. They all hate you because you’re like, they have no planning, they don’t know where they’re going. And then the opposite side of that, it’s interesting when Julie Stoian was running the marketing here at Clickfunnels for about a year, she’s much more of a planner than me. So she had everything planned out. Next month is this funnel, then this one and this one. You know, 10 years all mapped out and planned out. And that was hard for me because I was like, “Why is this funnel next. I don’t feel the energy of it yet.” For me it’s like, “What am I excited about today? Let’s go do that thing that I’m most excited about at this very second.” But the nice thing about it is it’s better for teams, because teams can project, they can fore-plan, they can look at things. So there’s kind of 2 different methodologies, mine is, wreaks havoc on a team but it’s really fun, and I think it does better in the short term because you’re able to feel the pulse of the market, what’s happening today, what are we talking about, what can I ….you know, you’re bringing that out and bringing it to life right then. Then the other way is better if you’re trying to scale a company, scale a team, and all those kind of things, because it gives you more ability to figure out where you’re going. So here at Clickfunnels we’re kind of in this weird spot where every once in a while I get excited and I finish a book project or something and I’m like, “Let’s do this thing right now.” And it’s fun, and we get energy and make a bunch of money, and it’s awesome. But then it’s like, it throws everybody else off, “What about all these things we were planning, what happens to them?” I’m like, “I don’t know, just shove them in the future.” So I’ve been trying to think, what’s the blend of that? How is the planning structure where you can plan ahead, but also how do you create something that you don’t have to plan so you can have the ability to ebb and flow with the market, to be able to feel what’s happening and all that kind of stuff? So what I’ve been thinking about, I started thinking about this, you know we were last week, we did a Christmas launch, it was kind of like a spur, last moment thing, and they put it together, and it blew up, I think a lot of you guys bought the offer, so thank you for that. It did just shy of 2 million dollars in a 3 or 4 day period of time, which is pretty awesome. And it’s funny because we have our year end goals and what we’re trying to hit, and there’s you know, different dollar amounts. I think we were about 2 million dollars away from where we needed to hit our goal for the year. So it’s kind of the thing where it’s like, let’s just spike up some sales really quick at the end, and got us closer to the goal, and should get us to our revenue goals for the year. So it worked awesome. I was like, “What if we orchestrated this to where it happened once a quarter? What if we looked at our company in like quarterly things, like a three month window? If we did that, instead of saying, this is funnel one, funnel two, that kind of thing where it’s super planned out, what if we had structure around it? What we’re going to do is the very first week of every quarter we’re going to do something.” So what I’ve been geeking out on, and what we’re actually doing next week, is a 7 day live launch. So if you were at Funnel Hacking Live, you heard Brendon Burchard talk about that. If not, go get your ticket to Funnel Hacking Live, and go watch the replays from last year. But he does a 7 day live launch. So my thought is, what if every quarter we lead with a 7 day live launch, which is really fun, it’s tons of value inside of it, that I’m teaching for 3 days straight, we get all this good will, it builds up your relationship with the market. So that kind of happens first, and at the end of the 7 day live launch there’s the pitch. For us the pitch would be, well this time it’s going to be for Funnel Hacking Live, but in the future, each quarter of the pitch would be to get people to ascend up to Clickfunnels platinum, which is our $297 a month level, where they get FunnelFlix, plus all the upgraded Clickfunnels features, and stuff like that. So that’d be the push, right, the ascension. So that happens the first week of the quarter. And then the next, like, whatever it is…we’re still planning this, so I don’t know, this is not set in stone yet. I’m just thinking out loud. So for me, the next 10 weeks, the Dotcom Secrets book there’s 10 funnel types that I go through now. I was like, “What if we structured each week where we’re focusing on a funnel type? So week 2 now, week 1 was 7 day launch, week 2 now is all about lead funnels, the bottom of the value ladder.” And I tell people that week, “Go, here’s this $7 report at leadfunnels.com, go get it. It’s going to show you guys like 106 cool different lead templates.” And that week it’s like, go get the book, it’s super cheap, it gets people in your funnel. And then that week I’m like, “Hey, by the way, I had my team design 10 cool new lead funnels. They’re free, just go check them out.” And boom, give people new lead funnels that look amazing. And then maybe there’s a training about lead funnels, and just that whole week we’re focusing on lead funnels. Then we have live hack-a-thons for people inside of our Clickfunnels member’s area, where if you have a Clickfunnels account we’re doing a live hack-a-thons this week. Three live hack-a-thons on lead funnels, go log in there and you can build a lead funnel.” And that whole week is just focused on that one funnel type, and we’re giving value and giving training, and all these thing, free templates, and just getting them excited about lead funnels, and that’s that week. So there’s a little bit of selling, but for the most part, there’s just tons of value and templates and things to get people excited. And week number three now, we go to the second funnel type, which could be, I don’t know, summit funnels or whatever. And then we do that, go through the 10 funnels over the next 10 weeks where we’re selling a little bit, but for the most part we’re getting people consuming our software and buying the products and using the templates, and seeing how they can use it for their business, and show how each different funnel type works for each different type of business, and that becomes this really fun ascension that happens over the next 10 weeks. How many weeks are in a quarter? Let’s see, 4…. There’s 12, yeah. So the first week, 7 day live launch, the next 10 weeks are us teaching funnels, giving funnels, each of the different funnel types and templates, and then the last week of the quarter we do some big launch around something, just like we did at the end of Christmas, that will hopefully generate a couple million dollars in sales to spike our sales at the end of the quarter. And then when that ends, boom, that’s week whatever, the last week of the quarter, then the next week is the first week of the quarter, which is what? 7 day live launch, we go and give tons of value teaching it for 7 days, or for 3 days, start the ascension, and boom from there we go back to lead funnels, then to the cart funnels, and move through the sequence. So I’m thinking about that, and I’m excited because this gives structure to the team so they know hey, this is what’s happening. So they know week three we need 10 cool new templates of this type of funnel we’re going to give away. So people know that, and they know this, but it also gives me the flexibility of like, “Hey inside that week of lead funnels I want to do Facebook lives about that, I want to do this thing about that.” And I can talk and teach and I have some creativity inside of that week to do stuff. But then the team’s got structure, they know, “These are things we know from last time that worked, we’re going to keep using those, but you know, Russell if you want to do a Facebook live and geek out and go deep on a topic during this week, go for it.” You know. Or if we want to create more templates, or different templates, if we want to…whatever the thing might be, we’d go keep creating and adding and just having fun with it. Anyway that’s just been kind of the fun thing I’ve been thinking about now. How do we build out a quarter with structure, with framework so the team knows “here’s where we’re going.” But then they’re still open enough that I can come back and say, “This month what do I want the 7 day live launch to be about? What do I want to create on?” and I can be creative and figure it out right there. So I have the structure of knowing that I have the structure of knowing that I’m doing something this week, but I have the creativity of figuring out what it is that I actually want it to be. And so anyway, it’s getting me excited. So that’s something I’m kind of working on right now, building out a quarter long calendar that’s got a structured framework that can’t shift, but then inside of that framework I have the ability to be creative and think about things and talk about what’s exciting in the market right now. If I know this week’s going to be about lead funnels, I know this week’s going to be about webinar funnels, we’ve got the evergreen stuff that we can go to, but it’s also based on the market right now. What’s exciting about webinar funnels? Let me go deep into that and kind of have some fun with it. Anyway, that’s what I’m doing right now, kind of planning out some of the structure for next year. The first quarter gets messed up a little bit, because we’ve got Funnel Hacking Live and all the things. But we are doing a 7 day live launch the first week, but it’s going to have a different focus and goal. But my guess and my plan is to get all these things into place and start doing the different funnel types over the next couple of months and then the beginning of April is really starting hard again. But then, there’s a problem, we have the Traffic Secrets book launch May 5th, that kind of throws it off. Oh well, we’ll, we gotta have some kind of way to ebb and flow where we can shift things around if we need to. Anyway, that’s kind of the game plan. I’ve got to figure out a contingency for when we know we have a launch like that, how do we structure that into the plans? So anyway, alright, I hope that helps you guys, gives you some ideas and some ways to plan for those who are planners, that won’t kill the creativity. And a way to plan for the creative people who hate planning, but want to be creative. Hopefully it gives the best of both worlds. We’ll be testing it over this next year, and I will let you know how it works. Anyway, appreciate you all, thanks for listening. And withthat said, hopefully you have a great new year’s, and an exciting time planning out the next decade. Can you believe the next decade is beginning. I’ve said this a lot recently but Tony Robbins always says that people underestimate what they can do…or they overestimate what they can do in a year, and they underestimate what they can do in a decade. I think for a lot of you guys, you’re a year, 2 years into your thing, and you may not be where you want to yet, but I want you to remember that this is the long game, where are you going to be in the next decade? The next ten years? I, you know, ten years ago we didn’t have Clickfunnels, ten years ago my company was going through near bankruptcy. I still don’t know how we didn’t go bankrupt. We should have. Ten years ago I fired 80 something employees, I was running from an office hoping they wouldn’t follow me, because I keep up, keep paying the lease. My world was falling around me, and ten years later here we are with Clickfunnels and with you guys and with everything amazing that’s happened. So have faith in the process, know that it’s the long game, and the next decade begins. So just know right now, I want you thinking about 2020, in 2030 where, what’s your legacy going to look like, where are you going to be, what’s going to be possible? If you just stick your nose to the grindstone and keep being consistent and keep moving forward, ten years is, you’ll be able to do a lot more than you think is possible. Alright, thanks everybody, appreciate you all and have an amazing day.

christmas new year structure tony robbins funnel clickfunnels russell brunson brendon burchard funnel hacking live traffic secrets dotcom secrets julie stoian

Ep 13 One Funnel Away Challenge Review By Chris Fong

Level Up With David Mor

Play Episode Listen Later Nov 28, 2019 17:15

Welcome Back Level Up Nation! Another great episode for you guys. Quick update on the recent developments, I recorded some massive Interviews for you guys with 8 figure entrepreneurs, sharing their amazing stories and most important the mistakes you want to avoid in your entrepreneurial journey. All this is going to be released here within the next couple of weeks right here on our podcast to inspire you to take your life to the next level If you are new to our show and you know you can achieve more in life, I invite you to thrust that subscribe button and don’t miss on any of the upcoming action and fire power we are bringing on board. My mentor taught me that if you want to educate someone it is best to use the example of other people's stories. Today I am reading an article By Chris Fong from Smart business Trends. His one funnel away challenge review and success story. I asked Chris to come out for a quick interview here on level up podcast but he mentioned that he is not a podcast person. Chris we love you! The one funnel away challenge from clickfunnels supports you from day 1 to day 30 to help you get your funnel LIVE in just 30 days. Join the next one funnel away challenge for just $100 CLICK HERE I also prepared some very special bonuses for you guys when you take on the challenge so make sure to get and check it out When you’re new to ClickFunnels, it’s easy to get overwhelmed. The software can be a little intimidating when you first try it out. And once you’re up and running, you still might be unclear about how exactly to use it to help your business. Do you want to sell your own product or service? Perhaps you want to build funnels for other clients? Or how about just promoting ClickFunnels as an affiliate? As you can imagine, there are so many ways you can use ClickFunnels. And for some people, that’s scary. They want some direction. And that’s why you will frequently see people in the ClickFunnels’ Facebook groups asking around what the best training for ClickFunnels is. But now there’s only one right answer to that question. And the answer is the One Funnel Away Challenge I’ve purchased the course three times now, and it’s really changed my business. So in this review I’m going to show you everything you’re going to get as part of the challenge and how it’s going to help you. What is the One Funnel Away Challenge? The One Funnel Away Challenge is a 30 day training that guides you step by step on launching your first (or next) funnel. The course is provided by your three coaches. Russell Brunson, Julie Stoian, and Stephen Larsen. Russell of course, is the co-founder of ClickFunnels and his videos in the challenge are all about teaching you the strategy and the “why” behind that days mission. Julie Stoian, an 8 figure entrepreneur herself, is the 2nd coach. Her videos show the “how” part of the training. So she goes step-by-step in her videos to guide you how to actually implement what Russell talks about in the previous lesson. And finally the 3rd coach is Stephen Larsen. He conducts the live group calls and is basically your accountability coach. If you are familiar with Stephen at all from his podcast, SALES FUNNEL RADIO WITH STEVE, you’ll know that he’s always full of energy and makes things fun. There are 5 weeks worth of lessons in the challenge. The first week is the pre-training which will get you in the proper mindset for the reset of the challenge. Then over the next 4 weeks you will get daily lessons with links in your inbox. Every training builds upon each other, so it’s very important that you go through them in order. And, there’s even homework to do to make sure you are applying what you learn. What exactly are you going to be learning? Here’s a map of the entire challenge: The One Funnel Away Challenge is hosted inside the FunnelHacker Community. What’s nice about platform is that you get to interact directly with your fellow OFA participants. This provides another source of accountability for you to complete each days missions. Why I signed up for the One Funnel Away Challenge (Three times!) Last October, I spent $100 to get my hands on the 30 Day Challenge hardcover book. The book contains a set of plans from 30 “Two Comma Club” winners, who were presented with the scenario of having lost everything, how would they rebuild their business from scratch. I got my book and it was really interesting and great. I still have it on my desk for reference. As part of the 30 Day Challenge, I also got access to something called the One Funnel Away Challenge. I would get daily emails in my inbox telling me about these “Missions” I had to do, but since I was busy during this time, I didn’t check out any of the content. However, during the last week of the challenge, I finally got a chance to watch the first OFA video titled ‘Offer Hacking’. “Hook, story, offer… “ “Hook, story, offer…” Wow, that was an eye opening first video. It literally hooked me. I thought to myself, even though I’m behind, I’m going to set aside the time and go through this course! There was only one problem. I didn’t know that all the content would be taken offline at the end of the challenge. Oops. What do I do now? Fortunately, I saw that all the videos were actually posted as unlisted videos on Youtube. So I quickly went through and found all the video urls and recorded them in my notes. This allowed me to work through the One Funnel Away Challenge on my own time. And it was totally worth it. I was able to get so much value from the challenge. Here are a few of the lessons that I directly implemented in my own business: Week 1 Mission 1: Offer Hacking. This was the lesson that sucked me into the training. It was all about doing research on what other successful people were doing on Facebook by looking at their ads. What was cool about this lesson is that it validated this Chrome extension idea I had in my head. And that gave me the push to build my first product, Ad Extractor, which pulls Facebook ads from any Facebook page in just one click. Week 1 Mission 4: The Lost Art of the Visual. I always knew design was important, but as non-designer I’ve always been reluctant to invest in design for my business. This lesson emphasized the importance of creating visuals to make your offers stand out. So that’s what I did. I went to over to Funnel Rolodex and hired someone to create some new design assets for me. I got designs for my entire ClickFunnels bonus stack done, and they look really nice. This was one of the main reasons I feel my ClickFunnels affiliate commissions shot up directly. And after that I started using Design Pickle so I could get more designs done. Week 2 Mission 2: The Epiphany Bridge. I was already familiar with the framework from reading the Expert Secrets book. But the lesson really hit home that I should really be incorporating these stories into everything I do. So because of this lesson I’ve been practicing following the script and you’ll notice that I’m using a lot more stories into my writing. The One Funnel Away Challenge has been such a boom for my business that I bought it a second time when it relaunched in January. This was mainly to get the cool OFA Challenge Kit And the third time? I wanted to get access to the amazing Affiliate Bootcamp offer. What’s Else Do You Get With the One Funnel Away Challenge? One of the things that Russell teaches, and what you’ll learn in the challenge is to create a bonus stack for any offer. And the One Funnel Away Challenge is no different. Besides the training itself, you’re going to get a physical package sent to your house in the form of your OFA Challenge Kit. It was a big thrill when I received it. Here is what you’ll find inside the kit: “30 Days” Hardcover book. This is a 550 page book packed with detailed plans from 30 ‘Two Comma Club’ members on how they would start their business over if they lost everything. The book is amazing, and I’ve learned so much from studying it. eived it in the mail! Spiral bound copy of the One Funnel Away Challenge workbook. You’ll also get a physical workbook that you can use to complement the 30 days of trainings. Inside, you’ll find a checklist of the tasks that you’ll need to complete for each days challenge. There’s also space to brain storm your ideas, and links to the videos for each of the missions. MP3 player. Inside this MP3 player are all the audio recording of both Russell’s daily trainings and recordings of Stephen’s Live coaching calls that he did during the first challenge. What’s nice is it gives you the ability to go through the challenge lessons when you’re at the gym or commuting to work. Everything else you need to know about the One Funnel Away Challenge How much does the One Funnel Away Challenge cost? It will cost you $100 to get the One Funnel Away Challenge. If you want the OFA Challenge Kit, you will have to pay shipping which is $19.95 if you live in the US and $29.95 outside the US. You also now have the option to buy the Digital Only version of the OFA Challenge, which doesn’t come with the kit. Is there any guarantee? Yes, if you send back your challenge kit within 30 days of it arriving, then you will get refunded $100. But since it costs so much to ship, it’s probably not worth it to do this. I don’t have a lot of time to watch videos every day. Should I still join the challenge? If you don’t have an hour or so a day required to watch the challenge videos, then I don’t recommend signing up. It’s very easy to get fall behind, and when that happens you will have a difficult time catching up. Does it have an affiliate program? Yes, it has the One Funnel Away Challenge has a great affiliate program. It’s a super easy way to cover your own cost of the OFA. Why? Because it pays 100% commissions. So you only need to sell one course to someone else to make your money back. Since the One Funnel Away Challenge is pretty much the best ClickFunnels training at the moment, it’s a very easy sell. But I would definitely recommend going through it first, so you fully understand how it works. Here’s how many I’ve personally sold so far: How are the OFA Challenge and the Affiliate Bootcamp offers related? The Affiliate Bootcamp is a really cool new front end offer that was recently introduced. It’s a free virtual summit where 15 of ClickFunnels’ top affiliates map out step by step how they would promote ClickFunnels if starting from scratch. But the exciting opportunity with promoting it is that it upsells the One Funnel Away Challenge. Not only will people get access to the OFA, but they will get lifetime access to the Affiliate Bootcamp Blueprints as well. This is a very compelling offer that really converts well. Do I need to have an existing product to sell to join the challenge? While the challenge is well suited for people wanting to sell their own products and services, you don’t necessarily need to have one of your own. That’s because the lessons apply to selling affiliate products as well. So you could use the training to help you sell ClickFunnels or any other affiliate product if you want. Final Thoughts I go through a lot of different courses, but the One Funnel Away Challenge was the best training I went through last year. I had so many ‘aha’ moments that I was then able to apply immediately to my own affiliate business. That’s what made the challenge so exciting for me. Just make sure you can block out the time required to go through the training. I know it’s hard sometimes because life gets in the way. But it’s totally worth it. Go ahead and reserve your spot now Grab the special Level Up Nation bonuses CLICK HERE Stay Strong, Work Hard and Make Your Dreams a reality.

live interview mission smart visual hook chrome spiral day challenge lost art work hard clickfunnels russell brunson fong make your dreams expert secrets ofa one funnel away challenge two comma club design pickle stephen larsen julie stoian ofa challenge affiliate bootcamp

56: 5 Assets you need to Know to Build a High-Converting Funnel with Julie Stoian

Females On Fire Podcast

Play Episode Listen Later Nov 13, 2019 40:38

We've all heard about funnels and how great they're supposed to be for business, but they're so complicated and take so long to build. Not anymore! Digital marketing expert and founder of Funnel Gorgeous, Julie Stoian, is making funnels super easy for you. In this episode, we dive into Julie's advice on the 5 things your funnel has to have and how to make sure it converts. Grab the SHOWNOTES: hayleyluckadoo.net/post/julie-stoian Join the Facebook community: facebook.com/groups/femalesonfireinsiders 50% off Honeybook: share.honeybook.com/hayleyluckadoo

Extreme Ownership, Russell's Rant...

The Think Different Theory With Josh Forti

Play Episode Listen Later Oct 30, 2019 31:03

Russell goes on a rant about “extreme ownership”, mastering webinars, and a whole bunch more. On this special podcast within a podcast Russell goes on a rant about taking responsibility for your own business because he is not your savior, he is a leader. Here are some of the awesome things to look for in this episode: Find out why Russell is going on a rant about taking ownership in making your business successful. See how you can model Russell’s 12 month plan for financial success. And find out how you can get access to every single product Russell has done to be a master of the webinar. So listen here to find out why Russell decided to rant about taking responsibility for your success instead of blaming others for your failures. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. Today I’ve got a rant. Alright everybody, I hope you’re all doing amazing. As I said during the intro today, I’ve got a little bit of a rant. And this is a rant not out of being upset, more out of love for somebody who reached out to me on Instagram the other day, and said some things, and I wanted to grab the person and spot coach them on the spot and be like, “I see what’s wrong.” But instead I thought, there’s more than one person who’s got this exact same problem, so I wanted to do this as a podcast so that it will not only help her, but will help everybody. So I’m not going to tell you her name or situation or story or anything, but I’m going to kind of tell you a little bit of our conversation, I’m going to do a little bit of a rant, and hopefully it will help somebody else out there who is listening, as well as her, as well. So some of the really, really quick back story, this is somebody who has kind of popped in and out of our community a couple of times, I’ve seen her at a couple of events, she’s somebody who is definitely trying, putting forth the effort. So I am, that’s why I’m aware of her, and I’ll kind of leave it at that. She came to an event we did last year for our high end coaching clients, as a guest, I let her come and kind of attend, and I’ve seen her at Funnel Hacking Live, and a couple other spots. So I’m really excited, this looks like good things are happening, momentum is happening, so I was really excited. Then I didn’t hear anything from her for a while. And then a week or two I got a message on Instagram asking if I would help with this project she’s doing. And I didn’t, I get 8,000 messages a day on every platform, and I’m just not able to respond to everything. So unfortunately I don’t respond to most things, unless its something that really pops out. So I didn’t and then she messaged again, and she messaged again, and she was like, “What I’m selling is very similar to what Myron was talking about at this thing. Can you help me? Can you be an executive producer for this documentary I want to make?” So it kind of caught me off guard, and I responded back, in fact, let me see if I can pull up my response here, keep the recording going hopefully. So my response was, “Why don’t you just do a webinar and sell the training direct? There’s a proven model that works over and over again. It sounds like you’re trying to gamble on an unproven model, crowd funding for a TV show. Don’t try to reinvent the wheel, just follow the model that’s proven to work.” She was trying to say, “I’m doing this crowd funding thing for this TV show and I want you to be an executive producer, and it’s going to tell my story and from there we’re going to sell my course that teaches how to do this thing.” I’m just like, “Okay, you could do that, or you could do the model that’s been proven by thousands and thousands and thousands of people that we know works beyond a T, you should model the proven thing, as opposed to running down this rabbit hole on something that makes no logical sense and nobody’s ever done before, because you think it’ll be easier than doing what actually works.” So that’s what I said, and then she responded back, “My honest answer, I wrote a webinar,” Which is awesome, yeah, congratulations. “It sucked.” Yeah, it should suck, the first one you do is always going to suck. “I knew it did, so I never even launched it. Then I went to Funnel Hacking Live 2019, I joined 2 Comma Club X thinking I’d get the help I needed to write it, that didn’t happen.” So that was the thing. So I wrote back, I said, “Okay, I’m going to do a rant today inside the 2 Comma Club X group, I’m going to seem a little frustrated. It’s out of love. I won’t use your name…I’m sure other people need this. Hopefully it’s going to give you a clear road map.” And she wrote back, “I’m not in the 2 Comma Club X group anymore. They kicked me out when I put my account on pause. I have no more credit on my cards.” Okay, so I got a couple things I want to talk about tied to this. The first one is I want you to listen to how she phrased these things, because this is so, so, so essential to your success. The second you put your success on somebody else, you’ve automatically failed. If I could grab everyone of you guys and just yell this to you. Notice what she said, she said, “I joined 2 Comma Club X thinking that I’d get the help I needed to write it. That didn’t happen.” And then, “I’m not in the group, they kicked me out.” Notice in both those situations she put her success on somebody else. “I joined this so I’d get the help. That didn’t happen.” So she didn’t get the help, although the fact we’ve got 9 fulltime coaches, 4 coaches including Myron Golden, Stephen Larsen, Julie Stoian, all of which who are amazing at things. We do live calls weekly between all the coaches. The help was there, she didn’t get it. I don’t know if she thought someone was going to come to her house and write it, but she didn’t…..Its there, the people are there. You have to grab it and take it, be on every single call, go to every single event. Jump on the coaching calls, jump on the open office hours. The things are there, but she said, I didn’t get the help I needed. So I just wanted to put that out. And then, “They kicked me out.” So “I stopped paying and they kicked me out.” She’s putting her success on somebody else. The way that, if you’re taking, and I sent everyone in 2 Comma Club X Extreme Ownership, by the way, so hopefully everyone’s read that, but if you haven’t, that’s the big tweak first off. So I’d be like, my first feedback is you need to take 100% responsibility for yourself. If this was the answer, “My honest answer, I wrote a webinar, then I launched it, I tried it, it didn’t work, so I tried it again, I tried it again, tried it again, after ten times it didn’t work. Then I joined 2 Comma Club X, then I was on every single coaching call, I asked every single coach the question. I got feedback inside the groups, inside the things.” Those are the things that if she had taken personal responsibility for, those are the actions to help you have success with the webinar. It’s not a mystery. I wrote a book on it, we did the 10x Secrets training, which is inside the coaching program, we have all the coaches, all the staff, all the people, it’s a proven model. Half the people inside 2 Comma Club X are doing this thing, if you just jump in and do it, they’re there. Anyway, and then again, “They kicked me out of the account.” They didn’t kick you out of the account. You kicked yourself out of the account, you stopped paying. And I understand if you ran out of money, I totally respect that and understand that, but they did not kick you out, you kicked yourself out by not continuing to pay. It’s just like this little phrase that seems inconsequential, but it’s so freaking important. Don’t put your success on somebody else’s. Garrett White spoke at Funnel Hacking Live 3 years ago and did this whole rant about, for each of us individually he says, and one of the pieces was, “You’re a leader, not a savior.” Our job is not to save you, our job is to lead you, we are leading. How many webinars have I done? How many…inside the member’s area there’s like 15 different webinars that I’ve done that we successful that you can watch, and can watch over and over and over again. All my staff, all my coaches, all my people, everyone knows how to do webinars, the access is there. But the problem is that you wrote one, and then you thought it sucked so you never did it. Alright so, there’s the first part of the rant, it was just personal responsibility. It seems so little, but it is everything. Shifting that from, “They kicked me out. I didn’t get the help I was expecting. I didn’t…” No, no, no you have to shift that, because until you do, you will always be a victim in this situation. That’s the first piece of advice that I wanted to put out there. Now I want you to listen to the second piece of advice. And it’s funny, as I was thinking about this, this morning, it’s funny, for those of you guys that go to church, and I’m assuming it’s true in any church, but we go to church and they’re always like, “You need to pray. You need to repent. You need to do what’s right.” And you’re like, “This is the same message you keep telling me every single time.” And it’s like, it’s the same message that everyone still needs, that’s why we keep saying it. And I feel like it’s almost the same thing. Two years ago I did a podcast called, this is your business plan or business model for the next 12 months. And in there it said basically you need to do a webinar a week live, every single week, until you’re a millionaire, and if you do that every single week for a year, you’ll be successful. And that’s the next piece of advice here. Is that you said, “I wrote a webinar, it sucked. The market didn’t tell me that, I just assumed it sucked, so I stopped trying.” No, that is how you don’t have success. The way you have success is you write a sucky webinar, then you get people on the sucky webinar, you do it, and you suck. Then you look at the feedback from that sucky webinar, you make the tweaks, make it a little bit better, then you do it again, and the next time you suck a little bit less. And you keep doing that every single week for an entire year until you’re a millionaire. That’s it. It’s not that hard. That’s the model, it’s the thing that we’ve….you just…that’s…I don’t even know what to say. So I’m thinking because I did that podcast 2 1/2 – 3 years ago. The time I did it was, it’s funny because Brandon and Kaelin were launching LadyBoss at the time, and they heard that, and then they did a webinar every single week, and boom, now they’re doing like 40 or 50 million bucks this year. And I can tell you a handful of inner circle members who listened to that podcast and guess what they did? They went and boom, did these huge, built huge companies off of it. So just like if I was at church and say, “You need to pray, you need to repent, you need to do what’s right.” I’m going to do the same thing right now and I’m going to actually insert that podcast episode right here, that way you guys can go and listen to it again and realize that this is still the same message. It has not changed. My advice for the next 12 months is the same advice as it was back then for the next 12 months. You need to be doing this over and over and over and over again. So person who this podcast is specifically for, take the crappy webinar that you wrote and then do it, live. Don’t retweak it or change it or hope that somebody else is going to take your responsibility and rewrite it for you. This is your business and you’re the only one that cares about it. Therefore you’re the one that has to do the work, and you’ve got to do it. And then I would go and plug into every single group and go find people and say, “Can you listen to my webinar?” And ask people questions, and then after you do, go watch my webinar, and then watch 5 other peoples. Find Liz Benney’s webinar, or find Annie Grace’s webinar, or find Kaelin Poulin’s webinar, watch all the webinars, watch mine again. Some of the people that have had the most success webinars, told me, “Russell I’ve watched your webinar over 50 times.” 50 times! How many times have you watched my webinar? Have you dissected it? Have you written it out? Have you figured out how you would change this for your market? If not, you’re not trying hard enough, you’re putting the blame on someone else. This is your responsibility to do the hard work. It’s not my role, it’s not my team’s role, it’s not anybody else’s role except for yours. We are not your savior, we are a leader. We are leading, we are going and trailblazing and leading back everything we’re finding. Here’s all this stuff, take it. But you’ve got to be responsible for it, not me, because I don’t care about your business as much as you do. Just like nobody cared about my business when I was getting started. I can’t tell you how many times I failed over and over and over again. It wasn’t on a webinar where nobody was there. It was me failing on a stage in front of people. That is embarrassing, super embarrassing. My wife and I are broke and I’m flying across the country leaving my life with our brand new twins for three or four days, paying my own way to get there, paying for my hotel, and 4 or 5 grand in the hole, step out on stage and speak, and nobody buys. I had to call my wife that night and be like, “Hey hun, guess what?” She’s like, “How’d you do?” I’m like, “I did alright.” She’s like, “How many people bought?” I’m like, “None.” She’s like, “None?” “Yeah.” She’s like, “But how much did it cost you to get out there?” “Uh, about 3 or 4 grand in.” She’s like, “Well, why did you do that.” Because I have to learn the skill. It’s hard, it’s embarrassing, it’s frustrating. Leaving my wife and our kids and not having the money, not making a penny from the trip, losing 5 grand to go and practice onstage, standing in front of a group of 100 people, 200 people and embarrassing yourself, not having a single person move when you walk to the back of the stage, that sucks. But guess what, I did it week in and week out, week in and week out, and I would go and sit through the event for three days and watch every other presenter present, and I would take notes. What did they do? Why’d they do that? How’d they do that? How did they get people to walk to the back of the room? How’d they structure their presentation? What worked, what didn’t work? Over and over and over and over again. And now 15 years later it’s easy. But you gotta put in the work first, you gotta put in the time first. And this isn’t, and I wish I could have somebody just do my whole webinar for me, but guess what, nobody cared about it like I did. Nobody cared about my little ideas except for me. I knew they were big, I knew they were going to change the world, but I had to go out there and learn the skill. So for you, and again, this is for that one person, but this is for everybody who is listening. You need to take this personal responsibility on yourself. This is your product, this is your service, this is your business, nobody else cares about it except for you. Therefore you’re the one that needs to make it successful. Therefore if you write a crappy webinar, you don’t just stop. That’s the beginning point, we all write a crappy webinar to start. Then you go and you do it, and then you do it again, and you do it again. And it’s going to suck at first, because at first you’re going to make zero dollars. You’re probably going to spend money to get ads to show up. You’re going to be bribing people, you’re going to be spending 40 hours on Facebook in every group related to you, trying to recruit people to come to your webinar. And you’re going to get 100 people to sign up and one of them will show up and it’s going to suck, and it’s going to be embarrassing, you’re going to cry your eyes out, but that’s the path. If it was super easy guess what, everyone here would be doing a webinar every single time. It’s not so you gotta care more. And you can’t expect anyone else to care. You can’t put the blame on anyone else. Extreme ownership, it’s you. You are the only person, youl’re the one who’s stepping out into the arena and you’ve got to figure this thing out. So that’s the goal. And if you’re too shy, or you’re introverted, I get it. So am I. I hate talking to people. But if you really care about this business and your mission and stuff, then you’ve got to go out of your way to go out there and ask the questions, jump on the coaching calls, go into the facebook groups, talk to people, trade them. Say, “I’ll work for free for you if you review my webinar.” “I’ll do this for you.” Whatever it takes. It’s going to be uncomfortable and it’s going to be painful, and it’s going to suck at first, I get it. But if you really want this thing to happen, that’s the path. And if you don’t, that’s cool. Go back and do whatever you did before, I don’t care. But if this is the path, I just want to paint a really clear picture, this is not all sunshine and roses. It’s hard, it’s hard work. But nobody ever said changing the world is going to be easy. So if you really do believe in your product or your service, and you really do want to change the world for the people you’ve been called to serve, then this is the path, and you’ve got to do it over and over and over again. Alright with that said, I’m going to stop talking here for a second and have my brother go and find the podcast episode that I did, it might have been 3 or 4 years ago now, but basically it was like, if I remember right, it was December or the beginning of the year, I was coming home and I mapped it out. I said, this is the business model for the next 12 months. If you do this for the next 12 months you will be financially independent. And that, that calling, that statement, that phrase is still true today. So I’m going to post it here, the same thing I talked about in the Expert Secrets book, just because I haven’t been ringing that bell as much, doesn’t mean it’s not true. It’s still the path, still the process, still exactly what I would do if I was starting over again today, live. So I’m going to have him insert that right now and then I’ll be back here in a few seconds. Hey everyone, I hope things are going amazing for you. Heading home from the office today, and just keep getting more and more excited about how simple and stupid my plan is for next year. The angle's always world domination, and the strategy's changed so many times, but look at the people in our coaching group that have made the most amount of money, the things that have made me the most amount of money. It's all had to do with one core focus. It comes down to this. If you’re taking notes, write it down right now. If you're in a car, pull over so you can focus a 100% because this is the key. Okay, and I talked about his on my periscope, the one that I told you guys about yesterday that we did 150k sales on it. The key is having a live event every Thursday, and the one singular goal of your entire company is to get at least a thousand people a week onto that webinar. That's it. It's kind of like the whole 'apple a day keeps the doctor away'. A thousands registrants a week for your webinar keeps money flowing. We were doing the math on that. Let's just say, and I don’t have the numbers in front of me cause I'm driving, as you guys know, but say you have a thousand people a week to register. This is all sources, so Facebook, solo ads, email ads, Twitter, social media. Everything you're doing is all pushing towards this one event that's happening ever single week. You're just focusing on that. Okay, and so you're doing that. You have a thousand people to register. From that, you get thirty percent show up rate, right? That drops to three hundred who show up, and then your call to action ... Let's say you follow the perfect webinar script, if you don't follow it, you get like 1% closure. You follow the perfect webinar script, you're at 10% close rate. That means of the 330 people give you a thousand dollars from that webinar, so you just made 30,000 dollars. The math on that, let's say you should be averaging between 3 and 5 dollars per webinar registrant. Let's just say we spent 5 dollars per registrant, and we've got thousands. You pay 5 grand, and you make 30, okay. Now, what is that? If I was talking to my kids right now I'd say, "Son, you call that arbitrage, okay." I put in 5,000 dollars on Monday through Thursday. Thursday night, I get 30,000 dollars back, boom. I didn't just get that because a couple other things are going to happen. Second off, from Thursday night to Friday, Saturday, Sunday, we're going to be focusing on our replay sequence, okay. Now, there are a lot of different things you can do in a replay sequence. You can just send out the replay. You can send out urgency and scarcity we talked about a couple days ago. You can do a whole bunch of cool things, but if you do it right, you should be able to double your sales from the replay sequence, okay. Because think about it, you had 1,000 register, only 300 showed up. Only 10 percent of those people bought. You only had thirty people out of a thousand. That means you have a whole crap ton of other people haven't bought yet, and so you're job is to follow up with those people and get them to buy. Give them some urgency, some scarcity, do some cool things, maybe do a periscope, rant close Saturday night trying to get them to buy, whatever it is. You're pushing these people to take action and to give you money and to close. If you do it right, you should double your sales. That means that 30,000 now turned into 60,000. You have 5,000 dollars in, 60,000 dollars back out. You have more than 10X your money that week, which is pretty good, right? You're like sweet this is a good business. I put 5 grand in on Monday, I get 60,000 back out by Sunday at midnight. You do that every single week. Let's say that was all you did. I don't have a calculator here, and I'm not smart enough to do the math while I'm driving, but if you do that, 60 grand times 52 weeks, what's that end up being? Whatever, 3 million bucks or something, right? Your cost, 5 grand times 52 weeks, you're at 250 grand. You put in a quarter of a million bucks, you made 3 million, or whatever that is. That's a great business. That's more than most people will do ever. That's really, really exciting right there. That's the first step in this. The second thing to think about is every single week, you're adding a thousand people to your list. Okay, so by the end of the year, you have 52,000 people on your email list. These aren't normal people. People who have gone through your webinar registration funnel, seen your indoctrination series, they've been on your webinar, they've been indoctrinated, they've learned from you, they've seen you pitch. Those people will love and respect you a lot more because of that process that you went through with them. Now you've got a better quality person. If you screw this up, if you don't treat your list very well, you should be averaging at least a dollar per name, per month on your email list which means by the end of a year, you should be averaging an additional 52,000 in sales just from other exterior, I know there's a different word for that, but other things you sell that list. If you do it correctly, and you follow the whole DotComSecrets modeling, you do a value ladder, and you have upsales, and you have high ticket things, and you have other webinars and things like that, you should make a lot more than that. You should make five, or six million bucks off of that list to be a hundred percent honest. All that came from one solitary focus. One thing, the apple a day, it came from every Thursday we do a webinar, Monday through Thursday we fill that webinar, Friday through Sunday we close deals. And that is the fuel. That's the business. I just today, right before I left the office, I went on Thursdays, for me I do mine at noon, from noon until 2 o'clock, I put on recurring, and said every Thursday from now until the end of time I'm doing a webinar. Some people say, "Well do I do a new webinar every single week?" No, it's the exact same webinar. “Well Russell, shouldn't I do it automated?” No, you shouldn't, maybe someday, but right now you're going to do it live. I've done my Funnel Hacks webinar at least thirty, maybe forty times live, and I'm going to do it live every Thursday next year that I am in the office. I will automate it the days I'm not there, but I'm going to do it live. A couple reasons why. Why would you do it live? It's the same pitch Russell, it's probably word for word, and it is at this point. This is the reason why: On Thursdays when I’m doing a live webinar, guess what happens? Everyone is focused on this live webinar. Support staff’s ready, we've got people answering chat, tech guys are watching everything making sure that everything's working. We've got everyone’s focus and attention on this one event that's happening. Guess what happens when you focus on something? It's really weird. Whatever you focus on will grow. If you focus on how many leads a day you get, that will grow. If you focus how many webinar registrations you get each week, that'll grow. If you focus how much money you want, it'll grow. If you focus how much weight you want to lose, it'll grow, or you'll lose. Whatever it is on that side. There's this weird thing that whatever we focus on grows, so hey, let's focus on that, and it'll grow, and get better. We focus, everyone focuses. Thursday, this is sales day. This is the day we all focus on selling, okay. Monday through Thursday is marketing, Thursday is sales, and the rest of it is follow up. If you do that, you guys, that's the prescription for an amazing business next year. I was talking to Liz Benny, and I told her, I said, “Liz, I've seen you when you were running the webinar model consistently, you have the right numbers. Everything was working”. I told her, I was like, “I think that you can do 5 or 6 or 7 million dollars”, I have a hundred percent faith she can do it. I know she can, and she knows she can, and she's going to. Guess what she's doing? She's coming back to the same model, going back to basics, all of us. I'm doing it, my entire Inner Circle's doing it, I'm going to be sending this podcast to everyone and forcing them to listen to it because this is the basics. Again, if my son was trying it, I'd say “Son, that is the basics”. That's what we're focusing on, and if we all do that collectively, we'll change the world in our own little ways. That's what I'm doing, I hope you guys follow suit. I'm excited, and I hope you're excited, and it's going to be a lot of fun. I want to warn you, there's going to be some ups and downs. Sometimes Facebook's going to kick you off. Sometimes other ad networks won't work anymore. Sometimes you get crap leads. Sometimes your JV partners will screw you over. Sometimes no one will show up to your webinar. Sometimes the close rate won't work. Sometimes GoToWebinar will drop you, or webinar jam, or things are going to happen, and it's going to be frustrating and annoying and lame and hard, and you're going to be discouraged. Every time you get discouraged, I want you to think about the apple a day, and think about, I've got to come back. This is the focus, and every single week I'm going to get better, I'm going to get better, I'm going to get better. Maybe the first week I'm going to get ten people to register. Next week I get thirty. Next week I get fifty, and if I make that my focus, whatever we focus on, what happens? It grows. We're going to start focusing on that, and what's going to happen in the next 12 months is your business and your life will be transformed. It can't not be, and the lives of the people you're serving will be transformed. You say, Russell, this is cool, but I can't afford to buy Facebook ads right now. I don't care if you can't buy Facebook ads, go spam Facebook, okay. There's a lot of ways to get traffic for free. Go out there and do it. Write blog posts, promote them, go talk to people, do joint ventures. There's other ways to do it, and if your excuse is that I can't do it because my Facebook account got shut down. I can't do it because I don't know any JV partners. I can't do it because, fill in whatever excuse you want, that's all those things are excuses. There's a lot of people with a lot of good excuses out there, but the ones who don't have excuses, and just think, how can I figure this out? They focus on it. It's weird. What happens when you focus again? You get things done. It starts to grow. Start focusing on, what else can I do? I'm broke, I can't buy Facebook ads, what else can I do? I just saw my man Ryan from Hardcore Closer just been watching. He joined Inner Circle a while ago. I've been watching him. Just been crazy impressed with him, all the stuff he's doing, and just grateful he joined because I have a chance to see this glimpse of what he's doing and it's just been amazing. I'm watching him do these blog posts, and he's getting hundreds of thousands of millions people reading these blog posts, and it's just ... He focuses on that and it grows. I saw him post the other day how his goal of the first of the year is to get 100 thousand visitors a month, and I think now he's getting 100 thousand visitors a week, or something crazy like that. It's what you focus on grows, and he's doing that through free traffic, and he started making money, and then he started spending his money on Facebook to boost those posts, and that's the model. That's how it all works. Anyway, I hope that all makes perfect sense to you. I hope that gets you excited. I hope that it inspires you because that's the model, my friends. That's what we're focusing on here. That's how we're going to take our company from 8 figures to 9 figures and beyond. That's how you should be taking it from 6 to 7, from 7 to 8, from 5 to 6, from 0 to 5. It's the model. It's what works. It's what's working today, and there's nothing else you should be focusing on, I don't think. There you go. You've got it on a silver platter now, on a napkin, you have it in front of you. You just gotta pick it up and run with it, and if you do then I only want you to send me 10 percent of what you make. I'm just joking. All I want you to do is serve other people. Help other people, get your message out there, and hopefully you'll tell people about Click Funnels along the way because we love it, and it keeps getting better every single day. Thanks everybody. Okay everybody, so there you go. There’s the path, now you know. No more excuses. Once again, extreme ownership, this is all on you. This is all on your shoulders. Its not me, it’s not your spouse, it’s not your family, not your kids, not the market, it’s all on you. And as soon as you take personal responsibility, 100% personal responsibility, and you really buy into your own mission enough that you’re willing to do the uncomfortable things, you’re willing to lose money, you’re willing to go through the pain of jumping on the calls and talking to people and being outside your introverted self. As soon as you’re willing to do that enough, that’s when you’ll start having success. So on the softer side of the rant, I just want to say that first off, I believe in your guys. I wouldn’t keep doing this if I didn’t believe in you. I know it’s possible, I’ve seen it happen for me and for my family and for the business because I was willing to go through those painful things. So I believe in you. I know you can do it. Number two, if you’re in this, if you’re listening to me and you’re obsessed with this stuff, and you’re trying to figure it out, I believe that’s not just because of randomness. I believe that you’ve been called, and there’s people that you’ve been called to serve and it’s important. And that’s why you have this thing that keeps drawing you back, keeps pulling you back. So listen to that, that should be a guiding light that pushes you as you’re going through these growing pains. The pain of the struggle, the pain of growth because it does matter. It’s not just you you’re doing this for. I know we’re in business to make money for ourselves but that’s not why you do it. You do it because there’s people out there you’ve been called to serve, and you’ve been called to change their life. So I honor you for that. If there wasn’t you wouldn’t be listening to this, you would be paying any attention to it. So it’s worth it to learn the skill sets and to do the things you need to do to be successful. So anyway, the other resources you need, if you need more help, number one, read Extreme Ownership, I think that will help you a ton, for everybody. Number two, if you want to do webinars and really master it, if you go to FunnelFlix.com, the course is free inside of FunnelFlix, it’s my 10x Secrets course. Inside there I go and breakdown slide by slide by slide, and give you my slide. And I have like 15 webinars that I’ve done. So for all sorts of different products, you can go and watch and see me do the pitch over and over and over and over again. Stephen Larsen told me when he first tried to do his first webinar, he went and took every webinar of mine he could find, he ripped the audio, put them on an audio track and just listened to them over and over and over again, just to understand what I said, how I said it, why I said it, my language patterns and my tonality and all those things. He started modeling it, and modeling it, and modeling it, and Stephen had his first million dollar day like 2 months ago, a month and a half ago, from selling onstage and following the process. So it’s there. In fact, I even ripped the audios and put them in audiobook format for you, so you can listen to it in your car. But all that stuff is there, it’s free inside of FunnelFlix. As long as you’re, if you go to funnelflix.com and you upgrade to the platinum level of Clickfunnels you get FunnelFlix for free. And then go into the 10x secrets training course. It’s all there. Everything I’ve got, all my best trainings, all there for free for you, if go to master of webinar. I’ve tried to give you guys every tool, everything you need because again, I can’t do your business for you. I’m not a savior, I’m a leader and I’m trying to lead you. But the only thing I can do by leading is giving you, because I’m trailblazing and figuring crap out, is to turn around and give it to you as fast as I get it. So if you want to master webinars, that’s everything I got. That’s 15 years of me trailblazing for you and giving you like, here’s the script, here’s literally the powerpoints or the keynote’s slides, whatever one you want to use. Here’s 15 different times of me doing it, selling all sorts of different products and services. Here’s me, I show videos there of me doing it, I think I have 4 or 5 different people at one of our FHAT events come onstage and I would (FHAT stands for Funnel Hackathon), but people would come onstage and I would with zero notice be like, “What’s your product, what’s your service?” I’d ask them a couple of questions, I’d fill out the pitch and then I’d stand onstage and do the webinar live for them. All that stuff’s in there, it’s all there, just go to FunnelFlix.com and login, go to the 10x Secrets training course and everything’s there, there’s nothing that I hid back, it’s all in there for you. So if you want to master webinars, go and master webinars. You gotta do it over and over and over and over again. So that’s all I got you guys, it’s been a long one. I appreciate you all, thanks for listening. I believe in you, I believe in your dreams, I believe in the people that you are supposed to change. I believe that their lives are waiting for you to become who you need to become to be able to change their lives. So this is the calling for you, take personal responsibility, step up, become who you need to be to change their lives, and as you do that, everything else will take care of itself. You’ll make enough money, all these other things will fall into line, as long as you shift the focus from you to them. But it’s all on you, personal responsibility. Alright with that said, appreciate you all, thanks for everything and we’ll talk to you guys all again soon, bye everybody.

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126 - "The Trump Dilemma" - Discussing Trump's Politics, Character, & Policies With Anti-Trump Supporter Julie Stoian

Play Episode Listen Later Oct 2, 2019 124:55

In this episode, I sit down with a respected marketer, entrepreneur, and former VP of marketing at ClickFunnels, Julie Stoian, and we talk Donald Trump. Julie is not a Trump supporter while I am, but we have a civil discussion about his policies, character, and politics.We also dive into the pros and cons of his presidency, immigration, foreign aid, abortion, and more. My goal with this interview is to lead by example and show everyone that you NEED to have conversations with people that have different points of view than you do. In today’s current climate in the USA, there are few people willing to sit down and actually have a respectable conversation on this topic. I think Julie and I made that happen in this episode.This is a very important interview in today's world, so stay tuned.Key Points Discussed:Receiving hate and death threats for being Pro-Trump (02:06)America versus other nations: Putting America first (09:47)Trump's performance on issues of global impact (16:54)The more coach-able you are, the more success you're going to have (26:23)Struggling with the loose credits and Trump’s leadership capabilities (34:40)Why is Trump so bad if he’s done all the good? (45:22)A legal path to immigration and the issue of the border wall (55:12)The importance of ethics in marketing and the hook Trump used (01:02:11)Operating on the spirit of the law versus to the letter of the law (01:09:47)Federal versus state, and the issue of abortion (01:16:39)Why do people hate Trump so much and has he done any good? (01:43:20)Additional Resources:www.JulieStoian.comJulie on FacebookYou can find the transcripts and more at www.thinkdifferenttheory.com/126--Be sure to follow me on Instagram @joshfortiSubscribe to the podcast on Apple, Spotify, Google, Stitcher, or anywhere else you listen to your podcasts.You can find this episode plus all the previous episode here.Be sure to grab a copy of The Mindshift Playbook here.If you haven't already, please rate and review the podcast on Apple Podcasts!

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The Design Business Show 049: Creating Goal-Driven Web Sites and Sales Pages with Christi Cooper

The Design Business Show

Play Episode Listen Later Aug 28, 2019 37:28

Christi Cooper is the principal designer and creative strategist at Cooper & Heart Creative and brings 19+ years of design-industry experience to the table. She works with heart-centered business owners to help them grow their businesses through beautiful, strategic sales pages and websites that connect with their people in an impactful way. Here's what we cover during episode 049: Her experience as a designer at a print shop, at an agency and then starting her business on the side How she discovered this online world and started to get clients and make connections by investing in Julie Stoian's program What made her decide to pursue her business full-time instead of continuing to search for a new job The shifts she needed to make with her mindset about pricing, and how to structure her business How she used FB groups early on in her business to participate in small, pod-type mastermind groups of people and build relationships Why she didn't start out charging starter prices just because she was new to starting her business How much she charged for her first website project What she charges now for her website projects now The chronological order of how and when she increased her prices The services she offers in her business now How her monthly retainer packages work How she onboards her new clients How she integrates systems like LeadPages, ClickFunnels etc when she does sales pages How she works at home with her two kids (who are both under 5!) The fears she experienced when she first got started Why she recommends designers try things to see if they like doing the work Why she said yes to anyone who asked in her early biz days Links mentioned: Christi's Website Christi's Instagram Account Like what you heard? Click here to subscribe + leave a review on iTunes. Click here to join the free community! Let's connect on Instagram!

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The “S” Word LIVE Special Edition Featuring Special Guest Julie Stoian

Sell Like a Mutha

Play Episode Listen Later Aug 21, 2019 10:59

Welcome to The “S” Word LIVE Special Edition Featuring Special Guest Julie StoianFind out about THEN, NOW and What’s NEXTAbout Your Guest:Julie Stoian is a digital marketing expert and coach, currently making her mark on the internet as the co-founder of several popular online business brands such as Create Your Laptop Life ®, Funnel Gorgeous ®, Digital Insiders, and more.Julie has inspired and equipped thousands of up and coming business owners with the skills and strategies they need to create, build, and grow profitable online businesses.Julie has been featured on media outlets like Anderson LIVE, BBC World Have Your Say, and Rachel Ray, as well as numerous business and marketing podcasts and blogs such as Content Academy, Boss Moms, GoDaddy Garage Blog, and Funnelhacker Radio.Continue the conversation with Julie at www.juliestoian.com***********************************This episode and hundreds of other interviews and Action-Taking Free Sales Training Segments Available by your Host:Renee Hribar has been a sales professional since 1994 in New York. She has sold millions of dollars in products and services and trained thousands to sell for the first time. She is known in her industry as a fun, energetic executive sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, she skillfully breaks down her decades of sales expertise. With her one-of-a-kind "laugh & learn" teaching style, you will certainly gain a new view of the "softer side of sales".Continue the conversation with Renee at www.reneehribar.com See acast.com/privacy for privacy and opt-out information.

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The Framework + The Four Secret Steps

Play Episode Listen Later Aug 14, 2019 14:36

The framework I use to build frameworks; and create content, courses and products. On this episode Russell gives an amazing run through how to teach with a framework of four simple steps. Here are some of the awesome things in this episode: What it means to teach a framework. What the difference is between strategy and tactic. And why a webinar only has three steps instead of four, and which step you skip. So listen here to find out how to teach effectively. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today I am on my kids segway driving around in a circle in front of my yard. And it’s a beautiful day and I keep going around in circles thinking about life and things and I thought I got an idea, I’m going to share it with everybody today. So I hope you don’t mind, but with that said I’m going to be talking to you guys about a pattern to help create better content, better courses, better products, and all around make you more prolific and make people stick around to listen to you over and over and over again. So let’s queue up the theme song, I’ll be right back. Alright, so my wife and I had this amazing experience last week to go out to Stacy and Paul’s relationship breakthrough retreat in New Jersey, which is fun because I served my mission for my church in New Jersey, so I lived there for two years, and it’s the first time I’ve really been back since then. So it was kind of fun to go to Jersey. But even more fun to go to an event as an attendee. So I sat there, and their, Stacy and Paul, if you know them, they spoke at Funnel Hacking Live, Stacy was onstage twice there and just someone who we met two years ago, she joined my inner circle and it’s been so much fun watching their growth and I love what they teach and what they do, and I wanted to go and help strengthen my relationship with my wife, my kids, my employees, people around me. And it was amazing. Anyway, that was awesome. I was sitting there watching them teach and it was fun because I know how I teach and everyone’s got different teaching styles, but I was watching some of the similarities, and some things they do the same as me, some things they do different. But one thing that was like the core foundation that they do, that I do, that I think most great teachers do, is that they each have their own framework. So Stacy and Paul will have their framework for what demand a relationship is, and how to break that. And then they have their framework for masculine and feminine and the framework for all these different things. And their course is teaching these different frameworks they kind of created, which is very similar to me. You look at the dotcom secrets book, it’s a whole bunch of different frameworks. Every framework for me has a doodle, because I’m a doodler. So it’s like, here’s the framework, here’s the doodle, and I teach off the doodle. You know, all the books I’ve written are that way, most of the trainings I do it that way, and the courses and all the stuff is usually based off of a framework. And for any of you guys who are creating info products or courses or teaching or anything, I’m curious, do you have your own framework? If not there’s the big sign. You have to have a framework. What’s your unique proprietary way you teach something? So framework can be anything, you know Stacy and Paul it’s usually like, the five step system to blah. And mine is always like, here’s the doodle and let me explain it. And I explain all the different pieces of the doodle until you have this visual picture. And what’s nice when you have a framework is people can then take that framework and it locks into their brain. So for me, if you look at any of the doodles in my books, if you’ve read the books and I’ve explained the framework, you look at that and you’re like, “Oh yeah, that’s the framework. That’s the secret formula. There’s the perfect webinar. There’s the heroes two journeys.” All the different frameworks I teach all for me are doodles. They don’t have to be doodles, but that’s how I do my frameworks, right. So the framework is there. I remember two years ago I was at this mastermind meeting and Brendon Burchard was there, and Brendon was teaching his 7 day launch strategy and he was drawing up on the whiteboard as he’s explaining it, and he keeps coming back to it. And I remember he said something, he said, “Your framework’s your savior. You have your framework, you’re teaching, if you get stuck you look back at your framework like, oh yeah, this is where I left off, this is where I left off.” And it’s interesting for me, I can teach a two minute YouTube video on any of my frameworks, but I can also teach a two hour event, or a two day seminar on any of my frameworks, it’s just how much detail do I go into it. “Here’s the doodle, let me explain it real quick. Boom, you got it. Or let me explain step number one, then let me tell you a story, then we go deeper into the story, and then let me show you examples.” So you can go deeper and deeper and deeper into a framework. So what’s nice, when you have a framework, if someone’s like, “Okay, you’ve got a ten minute presentation, can you do it?” I’m like, “Yes.” Or “hey, I need you to do a two day event on this, can you do it?” “Yes.” The answer is yes both times because I just take the framework and then how deep you elaborate is the only difference. I learned that actually when I was, I remember, where was I? Oh it was before I went on my mission to New Jersey, I had a teacher and he talked about how do you actually give a talk in church? In my church, the Church of Jesus Christ of Latter Day Saints, the members, there’s no pastor that gets paid to speak, so every single week they pick somebody else from the congregation, “You’re teaching this week on faith or on Christ or whatever.” So you gotta get up, so what he taught is basically the same thing. You make a framework and then the framework is like, here are the 4 things I’m going to talk about, or the 6 things or the 8 things or whatever, and then you just teach it. And if you’ve got 3 mintues then you just teach it really fast. If you’ve got 30 minutes you fill in stories and examples, but the framework stays the same. So that concept of framework is huge, so that’s the first step here, is having this framework. So the next step that I would look at for you, I was doodling this out the other day, I was like, “How do I teach my frameworks?” And I’m probably doing it right now, and it’s one of those things that you do it for so long it becomes just the habit of how you speak. So I was trying to sit down and reverse engineer it, how do I do it? A lot of this stuff didn’t come for me from reading a book, it came from me standing on stage for the last 15 years teaching concepts over and over again. The first few times, nobody understanding, then getting a little better and a little better. Just the tweaks and the changes that happen as you get better at becoming a teacher. You know what’s funny that reminds me of? I’m not sure if you guys know Rachel Hollis, but she’s awesome. She’s like the biggest social influencer in the world right now, her books are selling like crazy and she’s awesome. I had a chance to hang out with them in Puerto Rico a little while ago, but what’s cool is that Collette and I went and watched their, they have a documentary, I think it’s called Built for More. And in the documentary she showed her, the ten years before she became Rachel Hollis speaking, she’s on front of the stage with note cards, nervously looking at note cards as she’s talking. And you know, now you see her onstage and she’s up there with 75,000 women jumping and screaming and she’s in her zone. But it started with her nervously looking at note cards. For me it was the same thing, it was me awkwardly in my shirt and tie and glasses and my shaved head, standing in front of people trying to get them to understand the concepts, explaining them over and over and over. And figuring out new ways to tell the story, new ways to do it, new ways to do it, until the point where I am now. And I’m not saying I’m the end all, be all. I’m sure I’ll continue to evolve and grow as I keep playing this game, and keep having fun teaching and educating and coaching. But as I was sitting down this weekend during Stacy and Paul’s event, I was trying to think through, “how do I teach concepts?” and I wrote down these things, first step is the framework, here’s the framework of what we’re going to be teaching, like I just explained. And the second step is, I tell a story, what’s the story? And the story is how did I discover this piece of the framework? That’s the initial story. What I see people do, the mistake they make a lot of times, “Step number one is this.” And start teaching it. The problem is if you just teach a concept people are like, “Oh, cool.” And they don’t take the, they don’t value the concept enough yet. So for you, you’ve got to take them on a journey like, “Let me tell you what I had to go through to get this nugget for you. And now he’s telling the story of how I got there. In fact, this podcast, I wasn’t trying to do this consciously, but how did I lead this podcast? I told you guys the story of my mission and of understanding frameworks, I went through the whole journey of how I understood this concept of framework. And by my taking on this journey, of what I had to go through, the pains I had to go through to discover and learn this key, then all the sudden you’re like, “Oh my gosh, now I value the thing that will come next.” So if you don’t tell the origin story of how you learned the thing, people just don’t value it. They’re like, ‘Oh yeah of course. That’s the thing, you need a framework Russell. That makes sense.’ No, you missed it. You heard me say it but you missed it because I didn’t build up the value in the journey I had to go through to discover this before I gave it to you. So I tell this story, build up the value, and now I’m like, boom, here’s this nugget. And the nugget is the framework, the nugget is whatever, whatever your thing is, the first step of your framework. Then the next phase, you move into the strategy. So the strategy, an easy way to remember this, this is the what. So what is it? Okay, let me tell you the what. So I explain the what and try to paint this picture, this is what it is. So I paint this beautiful picture and you’re like, “Oh cool, that is awesome.’ So you have the strategy, the what, you understand this is what it is. Then the third step now is you shift from strategy or the what to this is now the tactical, how do you do it. So I teach the concept of, here’s this thing called a framework, and now you understand, cool, I need a framework, now let me tell you how. And I walk you through the tactical. Step number one, which is holy crap, literally what I’m doing right now. I’m walking you through a four step tactical process. So I tell, ah, this is so cool. This is like a dream inside of a dream, I wasn’t planning on doing this, but this is so cool. So you tell the story of the pain you went through to discover the thing, then you share the what it is, the strategy, then you go into the how, which is the tactical step by step thing, which we’re doing right now. So number three is you telling the tactical step by step, this is how you do it. The difference between strategy and tactic, strategy is what is it, tactical is how do you do it. So I’m telling people how to do it. And then the third and last step then, is to show examples to create belief. So I explained it and like, let me show you guys some example. So for example, Stacy and Paul with their framework, they have this really cool framework that’s called Demand Relationship, which is the core foundation of their entire company. So when they got up they started talking about marriage and relationships and the problem and what’s wrong, and they go through this whole concept called demand relationship, and the problem, they shared that. And everyone’s like, “Oh my gosh, that’s what I’m doing. I have this problem with demand relationship.” And they get it, right. They have that aha and then from their they share the rest of their framework, which is like, this is the opposite of demand relationship, this is how we heal it. So that’s the four step strategy of how you do it. Step number one, tell the origin story about how you discovered the thing. Number two you share the what, the strategy of what it is, number three you show the tactical how-to of how it is, then number four you show examples of other people doing this in real life, so they can see it and be like, “Oh my gosh, this is so cool.” And it makes sense and solidifies it in their mind, they’ve seen other people doing it and now they believe it and they can actually believe that they can do it themselves. It’s funny, if you look at the one funnel away challenge, you know a lot of the, it’s crazy on a macro and micro. If you look at macro level, week number one is belief week, which is me telling the story of how I discovered this stuff. Week number two is the next week, we talk about the how, and then week three we go into the what, which is actually building the funnel. Then week number four… Anyway, it’s crazy. From a macro for four weeks of the one funnel away challenge, goes through this process. Then the micro each of the trainings are the same way. Initially, I do the first training, which we always tell people is the strategy, but really it’s me telling the story about how I figured out the strategy, then I share the strategy, then Julie Stoian comes in with videos showing the tactical, here’s how to do step one, step two, step three. And then Stephen comes into break the beliefs, share the story, share the examples, and push people to the next level. So dang, it works. Anyway, that gets me excited, I’m going to do a whole, I should do a whole training. This could become a whole book. See, now I can take that four step framework I just gave you guys and that could become a book, become a course, become a training, become a webinar, it could become a YouTube video, it could become all those things. One kind of interesting side note, if you look at the perfect webinar, how that framework is scripted. When you do a webinar and you’re selling somebody, you tell the origin stories, that’s step one. You tell the strategy of what they need to do, but you skip the third step, which is here’s how you do it. Whatever you’re selling is typically the third step. Like I remember when I was doing the first perfect webinar event, teaching that concept to everybody, a bunch of people in the room were getting stuck on it. And they were getting stuck like, “Russell you said don’t teach, but you’re teaching here.” And I was like, “You don’t understand, you teach…” I didn’t know how to answer it, and Kaelin Poulin who had been killing it with the perfect webinar, I think she was at that time at $10 million in sales from a perfect webinar, selling like a $150 product. She was like, “No, you don’t understand. On the webinar you teach the what, your product teaches the how.” So your webinar teaches the strategy, your course teaches the how to do it. So that part of the framework is left out, and that’s what drives them because they see, “Oh my gosh, get it, I need a funnel. I need a framework.” I need whatever the thing is, it’s like, “I need to do it. I don’t know how to do it. They need to tell me. I need to give them money to invest in the course to be able to learn how to actually do it.” So I wanted to give that as a framework for a lot of reasons, number one is it’s super useful. Number two, I use it in podcasts, I use it in trainings, I use it in videos, we use it in courses, we use it in so many different places. So for a lot of you guys, the question I get a lot of times is, “Hey, if I’m creating a course, what do I say? What do I teach? Do I just teach it?” It’s like, kind of, but you have to take a step back. Step one, build out your framework. Step two, teach a strategy. Step three, teach a tactical. Step four, show examples to build the belief. If each of your modules in your course has that, that is an amazing course. If each of your chapters in your book have that, that would become an amazing book. If each of the videos you post on youtube have that framework, it will become amazing. It’s just the framework that works. Anyway, I hope that helps you guys. That’s all I got. I’m going to go in and go play with my kids because it’s Saturday, and I think the battery on the little segway is dying now, so I hope this one helps you guys. If you love it and you got something from it, please take a screenshot of this, post it on Facebook, social media, instagram, wherever you post your stuff, tag me, and use #marketingsecrets. I love to see those comments, it’s really fun seeing those pop up in my feeds. And I do read all of them, so if you tag me it’ll show up in my feed and I’ll see it. So this is your time to have an audience with me, for me to listen to exactly what you want me to say. That’s basically the only way people can get through to me nowadays, because I basically shut off all other sources of communication, because there’s too many people trying to communicate with me. So that’s the best way, show up in my feed. And you do that by taking a picture, tagging me, and leaving a comment about what it was you got, the value you got, and I appreciate that. So thanks everybody, with that said, I’ll talk to you all soon. Bye everybody.

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You Are Not A Bug - Journeypreneur Podcast Ep. 39

Journeypreneur Podcast

Play Episode Listen Later Jun 27, 2019 17:01

Hey there! It’s Sensei Victoria Whitfield here, your business Reiki Master, welcoming you back to episode 39 of the Journeypreneur Podcast, your source for channeled holistic stress management techniques, guidance, inspiration and motivation on your path to rapid financial ascension and massive impact as a conscious entrepreneur. So, make sure that you hop on over to naturalintuition.com and hit the Contact button so we can talk about working together if that suits to you. The title of this episode is You Are Not A Bug. Let this be a reminder that you are not a bug; you do not bug people. You are a love, you are a gift, you are brilliant, you are an expert and you are so desired and needed. So, I needed some inspiration this morning as I am recording this podcast, it’s a Monday and I love starting off my Mondays getting my energy up and just receiving more insight, encouragement, inspiration. And in the coaching program that I’m in, they have a Monday morning Lightning Round of 15 minutes of just super inspiration, and nothing else. I love it. I get up and inspire myself every morning, personally, too. And so, with some of my Monday morning inspiration practices I came across Julie Stoian’s podcast episode of "How to Not Feel like You’re Bugging People All the Time." And her podcast by the way is Your Laptop Life. It is awesome, go check her out. Many of us as conscious entrepreneurs are very empathic, meaning, aware of others' feelings. We can pick up on them. So when we call up, or email, or visit to market and to maintain relationships, we can feel the energy of interruption. And some of us can even feel it before we get there. This can stop us from taking action... Let's talk about it! - Want more info about how we can work together? Visit http://www.victoriawhitfield.com/quiz to take the assessment and book your Breakthrough Call!

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The Primary Question That Fuels Your Value Ladder

Play Episode Listen Later Jun 17, 2019 17:27

How asking the correct primary question could lead to a two comma club funnel and a fully fleshed out value ladder! On this episode Russell talks about discovering a concept that could help create an entire multi-million dollar a year company. Here are some of the amazing things to listen for in this episode: Why basing your business on one primary question can help you with all the product creation. How this one question makes finding a hook and story easier. And hear examples of how you can use the primary question strategy with your own business. So listen here to find out how asking the right, really good question, could be the foundation to your entire business. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I am so excited to have you guys here today. This episode is one that I think is going to change a lot of your guys’ lives. I’m going to show you how to change one really good question into a million dollar a year business. So I hope you’re ready, and let’s get started. Alright everybody, I’m at Lake Powell sitting here thinking about you all and what I can share to give you guys some ideas and insights and I was thinking about last week, I was actually recording a podcast for the Mastermind.com product, not a podcast, but a video training for the mastermind.com member’s area. And in that training I was talking about how, a lot of ways you can make money selling information products and one of them is you become a reporter. And as I was diagramming out this presentation, I was looking at, you know, who are famous reporters we know throughout time? There’s like Napoleon Hill who went out and interviewed over 500 people and then wrote Think and Grow Rich, which became an amazing book. And you look at nowadays, someone like Oprah Winfrey who interviewed hundreds of amazing people, so she built her brand. And then Larry King, and all these people who were reporters. Then I started thinking about my journey, because I didn’t always start as, “I’m Russell Brunson, the internet nerd expert guy.” Initially it wasn’t, I had no idea about internet stuff. In fact, when I was first getting started I remember the second course I created, the first course I created was on how to sell public domain products, and it was a course I did and I think it was like $250, or maybe $500, I sold access to the course for. It was a live training course and I think we ended up selling, I don’t know, $25,000 worth, which is really, really good for me. Then 4 or 5 months later I decided to do a new course, and I called it Affiliate Bootcamp, which is funny because we just launched affiliatebootcamp.com, which I’ll talk about here in a minute. But it was the original Affiliate Bootcamp, and I sold it for a thousand dollars. And I still remember, I launched it and I had no idea who was going to buy and how many people. And we ended up selling 79 people $1000 a piece, made 79 grand. This is me in college, and I’m flipping out. I’m like, “I cannot believe I just made $80,000. That’s more than any of my teacher’s made, and I made it by selling one course that I had not yet fulfilled on.” So we sold the course and I started fulfilling. So module number one I did and I started teaching my affiliate marketing stuff, and I was teaching what I was doing. And then I sent out a survey and said, “Okay, for the next modules, what are you interested in learning most about?” People started submitting in all these things and it was funny because one person, well not one, but a lot of people were like, “I want to learn PPC, I want to learn SEO, I want to learn….” All these things that I did not know how to do. I was like, “Oh crap, they’re all going to want their money back, and I’ve already spent it on dumb stuff.” Just kidding, kind of. Anyway, so I was like, “I gotta figure out how to do this.” So I taught the two or three modules I knew I was going to teach myself, then I was like, “I gotta figure out how to get the right people in here to teach these other modules, because I don’t know the answer to these questions.” So I remember looking out and I made a list of like 10 people who I looked up to, who were really good at doing pay per click search engine marketing, as an affiliate, and I messaged them all. I said, “Hey, I got this training program. I got 79 people that signed up and they want to know about PPC, can I have you come on and let me interview about how to do pay per click if you were an affiliate?” And from that I got someone who said yes. So I brought them on my training, I did a module, I interviewed them. And it was really cool because I had a chance to ask them all my own personal questions. I interviewed them and asked all these questions, and I learned from it, plus my members got to hear the module on that topic and it was awesome. The next week, the same thing, they wanted to learn about SEO, and I didn’t know about SEO, so I found the top SEO person, I messaged a couple of them and one of them said yes. I brought them on, they got to train and I asked them all my questions. And what was cool, during this process of me being the reporter, I started learning these things, and I would then go apply them and I became good at all these things. I became good at PPC, I became good at SEO, I became good at all these things, and that’s how I became the internet marketing nerd that I am today, by interviewing amazing people. So that was what I was sharing during this training, the Mastermind.com training series. About how I became the reporter and started selling courses just asking people questions. It was shown in Tony Robbins book, his Money: The Master of the Game, as well as Unbreakable. In both those books he took on the rule of reporter. He went and found amazing people, interviewed them and compiled them into a book and boom, made two New York Times bestselling books by being the reporter. So then I started thinking practical applications, nowadays how do I do this? Because I still do this, right. A lot of times we think we just become the reporter when we’re starting a business and trying to learn things, which is a great way to get started by the way, but I look at it now and now I want to keep growing Clickfunnels. I want to have more frontend offers, but I don’t have the ability to create all the content. So last year what we did is we sat down and created our very first summit funnel, and you guys have probably seen our summit funnels, the first one was at 30days.com and now there’s an evergreen version. If you go to 30days.com you can see this in action. But this whole funnel came about based on one question, one really, really good question. The question was this, and I’m probably going to mess it up a little bit because I don’t’ have it here in front of me at the beach, but the question was basically, “If you were to lose everything, your list, your JV partners, your products, your name, everything, and all you had left was your marketing knowhow and your Clickfunnels account, what would you do from day number one to day 30 to save yourself?” Boom, that was the question. And it was a really, really good question I think. So instead of me going and writing, creating a product and me teaching it, I went out there and asked a whole bunch of people, I got 30 people each to answer that question for me, and they answered it for a written chapter, which we compiled into a big book, we also had them, we interviewed them, that was the question and they answered it, and that became the summit and a bunch of other cool things. So you guys can get that, if you haven’t, I’m sure of you guys are like, ‘I want the answer to that question Russell.” If you do just go to 30days.com, you can go and opt in and you can hear everybody’s answers, how they answered that question. But that funnel became a Two Comma Club Funnel in like a week, week and a half, something like that. Made a million bucks really, really fast, all based on one super intriguing amazing question. Now fast forward a little while later, affiliate bootcamp, I had created affiliate bootcamp when Clickfunnels first launched and it was kind of out of date and everyone wanted a new one, and they’re like, ‘Russell, you’ve got to create content to do a new one.” I’m like, “I don’t have time. I’m literally trying to change the world. How am I supposed to sit down and make a course on affiliate bootcamp again, for like the 20th time?” So then all the sudden we thought, what if we do the same thing we did with 30days.com? And we ask our top affiliates that same question? So we said, “What’s the question we’re going to ask? It’s not the same question, but what’s an interesting question an affiliate would want to know?” and I said, “What if the question was, you know, right now you’re an affiliate and you’re making some good money, but you want to shift this part time hobby into a fulltime career. What would you do over the next 100 days to go fulltime?” again, I slaughtered the question. If you go to affiliatebootcamp.com you can read the headline on top of it. It says it correctly because it’s the headline, right. So go there, but basically, if you had to rely on your affiliate commissions to survive and you had 100 days to figure it out, what would you do if you wanted to change this hobby into a fulltime career? That was the question which drove the product, which drove everything else. And it was really, I think turned out, you know, affiliate bootcamp is doing killer right now. It’ll be a Two Comma Club funnel very, very soon as well. But it was all based on a really good question. Now for us, basically for each quarter we’re launching a new summit. I love this so much and it helps me to get into new markets. So our next one we’re doing is called brick and mortar funnels and it’s going to be going after using funnels for brick and mortars. So the question will be something like, “Hey if you’re a brick and mortar business owner and your yellow pages, tv, radio, flyers, google, SEO all disappeared and all you had left was a Clickfunnels account, what would you do to get a hundred new clients into your door in the next 100 days?” So it’s always something like that. Here’s a question, hypothetically speaking, if you lost everything what would you do? I’m watching Stephen Larsen right now putting on his very first summit, which is kind of cool and his question, I don’t want to ruin his question, but it’s like the opposite of mine. It wasn’t like, “What would you do if you had 30 days left?” His was like, “you’re about to die and you got one shot to make an offer, the offer of your lifetime, one that will be the thing you’re remembered for because you’re going to die, and this offer is going to be your legacy that feeds your family, feeds your kids for the rest of time, what is that offer going to be? How would you create it?” So he’s taken that whole concept as well, and boom, he’s launching his summit and everything else behind it. Anyway, I wanted to kind of get this thought in your head as you’re creating products or courses or, and I’m not positive of this yet, but Stephen and I were kind of geeking out about this. I said, “Almost you can build your entire value ladder based on one question.” Like if I was a little less ADD and not creating a million things at once, I could have just turned 30days.com into my entire business. Imagine this okay, someone comes into 30days.com and there’s the free summit they come into. And then I could upsell them to buy the recordings and the transcripts and make money there. And then I could do, okay, after going through all these 30 days plans from other people, I wanted to test the whole thing out. So I went and picked a plan and followed it in a market I’ve never been in before and I tested the whole thing out and this is what happened. And I could create a whole home study course now, for I don’t know, $500 or $1000 of me doing a plan where I’ll take a look over my shoulder and watch the whole thing. I’m going to record everything, document it, show you how much money I made, show you what I did, what I tried, trial and error and you get to see the whole thing. And that could be a whole home study course where they get to watch what I did, and I could do Q&A’s each Friday. Maybe it’s an 8 week course. Each week I’m going to do part of one of these plans to execute this thing and it may be awesome, it may bomb, I don’t know. And you guys could come on, and again, every Tuesday I’m going to release a new module and every Friday I’ll do a live Q&A, you could jump on. I could sell that from anywhere from $500 to a couple thousand bucks. Boom, there’s a home study course. And then I could do 30 day bootcamps where it’s like, “You went through everybody else’s 30 day plans, you watched me do my 30 day plan, how would you guys like us to help you with your 30 day plan. You fly to Boise, or fly to wherever you live, Timbuktu and we’ll sit down in this small workshop with ten people, and we’re going to sit down and figure out your 30 day plan. What’s the market, what’s the thing? And we’re going to do it with you, and it’s 8 grand for this done with you experience, and it’s going to be an amazing 30 day experience. You come here and you set up the whole thing, and over 30 days we’re watching and coaching and making sure you’re doing a good job.” And then for those who want additional, you have the 3 day, 30 day bootcamp where you come through and we help you get things set up for you, and then on the backside of it, we do live one on one coaching where you get free coaching calls for the next 90 days, and that’s $15,000 or $18,000. And that could be it. I’d build a whole entire multimillion dollar a year business off of one question. I could easily do the same thing with affiliate bootcamp if I had the time and inclination to go deeper with it. I don’t because for me, my business is different. My model is to get people into Clickfunnels. So I don’t have to or need to go as deep. But if this was my business I could. But for most of you guys, this is your business. You could go really, really deep on this. Right, the affiliate bootcamp question alone could be a multimillion dollar a year business. Boom, number one, they get the summit, they come in. Number two, the get to look over the shoulder as I do the process with them, where they get to watch me do the thing, live Q&A’s watching the thing that are actually done with you, where I’m executing this thing with them, with live Q&A’s. It’s like done for you, or even more so if you fly to Boise and we sit down and do this in a workshop event. And you can easily grow that into a big business. So I’m sharing this with you guys because a lot of times we look at our businesses and we’re trying to figure out what’s the course? What’s the product? What’s all these different things we’re trying to figure out and it’s like, no wait. What’ if instead we came back and said, “What’s the one question that I could ask that’s a good enough question that people are going to be so intrigued they have to come in.” I think the reason why 30days.com is done so good is that people are like, “Man, I want to hear what Trey Lewellen thinks. Or what does Garrett White think? What does Stephen Larsen think? What does Julie Stoian think? What do all these people think that are in our community and successful. What would they do if they lost everything?” Just the pure intrigue of that is like, I want to find out. And you get in the front door. If you look at the way this funnel is structured, we don’t charge people. They opt in and they get all this stuff for free. We upsell them the recordings and the transcripts and things like that. Excuse me, the recordings and transcripts of the interviews, and we start making money. But we’re giving, that question causes the curiosity and intrigue to get somebody to come in. It’s good from an ad standpoint. It’s a good hook, a good story, a good…all those things are tied into that so strongly and so powerfully. Anyway, I want you guys thinking about that. Take a minute and step back and look at your entire value ladder. If you don’t know what a value ladder is, go and read the Dotcom Secrets book. You can get a free copy at dotcomsecrets.com, there’s my pitch. But your value ladder, step back and say, “What’s the question that could drive this entire value ladder?” If I was in the weight loss space it could be something like “Alright, it’s swimsuit season, you’ve got thirty days. You’ve got thirty days and you’ve got to lose 3 pounds off your hips and fit in your size, (I don’t know what girl sizes are) size 2 or size 12 or whatever it is. The sizes. Fit in this size, and you have to make sure that you weren’t hungry. What would you do from day one to day 30 to lose the 22 lbs, feel good, and fit into your swimsuit?” Boom, there’s your question, which comes with a summit, a book, a product, a webinar, a coaching program, all those things could be based on that one question, that one concept, that one thing. Let’s say in the financial space, let’s say, “All you had left was $2000 to your name to invest and you wanted to make sure that by the time your retired you’re able to whatever. What would you do for the next 30 days? Where would you invest your money?” I don’t know something like that. “If you’re married and you’re 30 days away from being divorced, or someone just filed divorce papers and you got one last shot to try and save your marriage, what would you do from day 1 to day 30 to transform everything?” And it doesn’t have to be 30 days. It could be 30 days, it could be 100 days, it could be the next 12 months. It could be whatever, it doesn’t really matter the timeline. It’s just getting the question that’s a hook that could fuel every single step of the value ladder. Anyway, I wanted you to kind of step back and just think about that, because I think it’s super powerful. It’s funny because the 30 days, we asked the question and the content, everything came together really quick. With affiliate bootcamp we didn’t leave the question, we just kind of went, “Let’s interview people on affiliate marketing.” And the whole project was harder to figure out. It wasn’t until the end when we said, “We need to attach this to a question.” And we shifted around and asked the right question and then everything came together really quickly. And with Brick and Mortar Funnels coming out, it’s very simple. I think with Traffic Secrets and these other ones, it’s all going to be the same question. You know, Dotcom Secrets, if you’re business is struggling and you had 30 days to fix it, what would you do? Boom, Dotcom Secrets: The Underground Playbook For Growing Your Thing With CLickfunnels. You got a funnel that wasn’t converting and you knew that your friend’s family, you know, your family wasn’t going to eat, and the people you were called to serve wouldn’t be saved unless you got this funnel to convert, what would you do? Boom, Expert Secrets: The Underground Playbook for Persuading People to Buy Your Stuff. You just got hit up in the Google or Facebook slap and your entire business ran away from you and you’ve got 30 days to not only get traffic to your business again, but to start to grow, what would you do for the next 30 days to quickly grow your traffic? Boom, Traffic Secrets: The Underground Playbook for Filling Your Funnels with Your Dream Customers. Boom. So it’s like the question and the product becomes the answer. Man, it makes it fun. It makes me want to go back to all of my old sales pages from my old books and lead all of them with the question. What’s the question? It’s funny, man, probably two, maybe three years ago I did a podcast about the primary questions, which means if you haven’t been listening to the back episodes of the podcast you are failing. Go back and binge listen now, go to marketingsecrets.com/binge and download the binge guide. But there’s one I did about primary question, which is a concept I learned from Tony Robbins, but he basically said every single person has a primary question that is subconsciously driving everything they do. So it’s like, you have to become aware of you primary question because sometimes your primary question is leading you to destruction or destroying your family, your marriage, your life and all these things. So figure out what your primary question is and then figuring out how to change it or deviate it. And I think it’s kind of the same, or similar thinking here. What’s the primary question for your business, for your value ladder? What’s the primary question that can drive everything for you? So I’d recommend to start thinking about that because it makes the product creation standpoint and process so much more fun. It makes the hooks easier, the stories better, and the offers insane. I hope that helps. I appreciate you guys, all. I’m going to get back to having fun with my kids, my wife, out on the water. So if you enjoyed this episode please take a snapshot of it on your phone right now, post it on instagram, facebook, or wherever you like to post stuff, and tag me and do #marketingsecrets. I greatly appreciate it. And if you haven’t yet, go to iTunes and rate and review, that would mean the world to me. And that’s all I got. Alright Aiden, say bye to everybody. Aiden: Bye. Russell: Alright we’re going to go play. See you later and we’ll talk to you soon. Bye everybody.

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Isolation And The Entrepreneur

Play Episode Listen Later May 20, 2019 13:20

The realities of isolation as an entrepreneur and what you can do to protect yourself. On this episode Russell talks about the different phases in entrepreneurship, and the isolation they bring. Here are some of the insightful things to listen for in today’s episode: Why the loneliness that plagued Russell when he first got started being an entrepreneur has returned in recent months. How Russell is trying to combat the loneliness he feels as CEO of his company. And why it’s so important to find a community that can support you in your journey as an entrepreneur. So listen here to find out why entrepreneurship brings isolation and how you can fight it. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. I’m taking a quick break during my lunch at the inner circle meetings to share something really cool with you guys today, and I hope you enjoy it. So with that said let’s queue up the theme song, and I’ll be right back. Hey everyone, this last two weeks have been, it’s been crazy. As you probably know, we have a lot of different coaching programs here at Clickfunnels. We have obviously, the free stuff, which is the podcast like you’re on right now and a whole bunch of other things. From there, we try to get people into the one funnel away challenge, and hopefully all of you guys have done that. If you haven’t gone through that process yet, go to OneFunnelAway.com, and after one funnel away challenge I try to get you to come to Funnel Hacking Live, where you get to experience this whole funnel hacking movement. And if you haven’t come to that yet, come to our next event, we’re going to do it once a year and it’s amazing. Go to FunnelHackingLive.com to get access to the event. And then after Funnel Hacking Live, we try to get people into our Two Comma Club X coaching program. We help people to be able to win their own Two comma club award. And then after somebody has been in that program and they’ve been there for a while, they got to the point where their funnels made at least half a million dollars, then they get into our Two Comma Club X platinum group, which means they get to come to Boise and do masterminding with some of our coaches. And then from that group, out Two Comma Club X platinum group, is where we start picking out people for my inner circle. My Inner circle has 100 people that are allowed to be in it at any given time. And then we’re also developing one more tier of our value ladder and it’s called the Category King Council. And it’s not live or launched yet, but it will be a really high end thing where people who are category kings in their market, have a chance to become part of that. And that my friends, is the Clickfunnels value ladder. In case anyone is wondering, where are we taking you? What’s the purpose, what’s the point? So that’s it. So my goal for you guys is to get tons of value from this podcast, from all the free stuff we put out there. So much so that you’re like, “I gotta dive deeper.” And hopefully you read a book or something. And then from there you go to the one funnel away challenge, and if we keep serving you, you’ll keep moving up our value ladder. And that’s how business should be. If you read the Dotcom Secrets book, that’s what I talk about at the very beginning with the value ladder and how it works. And for me, I love it. I love it because higher on the value ladder people get, the more I have a chance to work directly with them. So this last two weeks has been inner circle meeting. So basically I break the group down into three groups and they each come to Boise and we spend time in groups of 25-30 of us at a time, at 2 days each. So we did a group last week, last Monday, Tuesday, and then this Monday, Tuesday we did a group, and right now it’s Thursday, Friday and it’s my last group. So I had a chance to spend time with all these entrepreneurs and we get together and have a chance to look at each other’s businesses and our lives and what we’re doing and anyway, it’s one of my most fulfilling parts of the business for sure. It’s interesting, people always ask me, “Russell, why are you still coaching? You make so much money off of Clickfunnels. Why are you still doing this other stuff?” And it’s funny because I told all the other groups on the last day, and I’ll tell these guys, this group, after lunch when we finish, the same thing. I tell them that for me, the mastermind group puts meaning to the numbers. I’m looking at the Clickfunnels scoreboard right now, and as of today we have 89,014 active users, which is insane, right. But it’s just a scoreboard, and the people and the groups is what gives meaning to those numbers. Because while I can’t personally coach all 89,014 people, I would love to, I can try. So again, this podcast I try to give to all of them, and more for free. And then from there we get people into the challenge and then funnel hacking live, and then coaching program, two comma club coaching program, then two comma club x platinum, then inner circle. So because I can’t work with all 89,000, the one’s I do have a chance to work one on one with, like the inner circle, they give meaning to those numbers. And I see each of their lives and the people that they’re effecting through their businesses and their products and their services, and it gives meaning for me and for our entire team. So it’s been a lot of fun the last couple of weeks. So I’m excited for it to be done because I’m tired and it’s been a lot of work. But I’m also sad because I’m going to be losing all my friends and my connections and all these amazing entrepreneurs that I have a chance to serve and to work with. Anyway, I’m leading that up because it’s been interesting in my business. I always tell people that entrepreneurship is the loneliest job in the world right. Because when you first get started it’s just you and your brain and usually the people around you are not supportive or they’re confused or they don’t understand it. Then as you go deeper into it, usually there’s even more lonely times because at first you’re not making money, you’re broke, you’re losing money. Then there’s the fear which causes more loneliness. And some people never make it out of that trap. And it’s sad for me, that’s why I’ve spent so much time over the last decade and a half to build a community. We call ourselves funnel hackers, but I’m trying to build a community so that entrepreneurs who are trying to brave this journey alone don’t feel alone, which I know a lot of us do at times. So there’s that, but then there’s this next phase, which is weird, where you start bringing on a team and it’s exciting at first because all the sudden there’s other people to talk to about what you’re doing and learning and they’re excited by it too. And they’re growing and it’s the startup phase. And for me, that’s my favorite phase in the business, the startup phase, because everything is so new and excited. That phase is so much fun. And all the sudden you start getting connection with these other people you’re working with and that phase is so much fun because now you’re not as lonely because you have these other people and the company’s growing. And then it gets to the point where there’s weird stress. Where something happens and the company starts collapsing, or employees aren’t working hard or you have fire someone or whatever that is. And really quickly, you as the founder and CEO, as soon as you have to stop being everybody’s friends and start becoming their boss, it causes this new weird isolation where you know, it wasn’t the same as it was at first. At the very first it was me and my buddies and we were, it’s funny looking back on. I remember I had this little house, apartment that we had as our office and two or three of the guys who were working for me lived in it. So I’d come from my house over to the office, which was just a house. And I walk in, and it would smell like lil smokies, the little hot dogs. They were cooking lil smokies and I walk in and it stinks and they were all in their jammies hanging out and watching TV and goofing off playing video games. I’m like, “Alright guys, now this is an office, let’s get back to work.” And we’d get to work and try to be a real business. And that was the beginning, just a bunch of friends hanging out. And like I said, as you start growing into more than that, either you have to fire someone or you have to let people go, and you have to be their boss and not their friends and it causes this separation or isolation. Or the business starts struggling. For me, these people all needed to get paid every two weeks whether we made money or not, so it caused isolation for me, because I was like, I gotta figure out how to make money because I had all the stress of making sure I could pay them. And that was the next phase. And it was kind of weird because I feel like, again, I’m lonely at first. Then I get some friends, and then it becomes loneliness again. And it’s been interesting in just my role here at CLickfunnels, for a long time I was CEO, whatever that means, but I was more running the funnel team, we were building funnels and it was so much fun. At first it was just me, then Steven came and it was me and Steven. And then Steven left and we brought in Jake and Nick and Karen and these other people. And it became this team and it was so much fun. And then as Clickfunnels became bigger and bigger you know I wasn’t able to keep doing my role. I had to be the CEO and the content developer, and this and that, all these different things. So for the last almost, not quite a year yet, but I’ve been making this transition. And if you guys listen to the podcast you remember some of the podcast episodes, me talking about this scary change from being the all star to being the coach. And I’ve had to try and make those transitions, which have not been, they’re hard transitions. You’ve got to find the right people to replace what you’re doing. Luckily we had Julie Stoian come in and really take over my role in marketing. She’s done an amazing job in building a team and managing the team. And that whole thing has been amazing, watching that, but now she gets to be friends with all my friends and I’m in this office by myself, all by myself. And its weird because it’s put me back in this weird phase of the business where I’m back to the isolation of it, and it’s just interesting how the cycles go. So I’ve noticed that over the last couple of months, as I’ve been doing my thing, I’ve been doing the roles I was supposed to be doing and producing content and doing the CEO thing. But I definitely have felt more isolation and loneliness. So a couple of things, number one, don’t feel bad for me. I’m fine. The last two weeks has been fun to kind of get around entrepreneurs again and get the stimulus from that, and the brains firing and the excitement and that’s been really, really fun. But the second thing, and I’m going to tell you this because this si the big takeaway hopefully for you. I had the realization that if I don’t have the connection from it, then it’s not worth it to me. I have to figure out how to do that. And I didn’t know how to do it for a long time, I just felt stuck and lost a little bit. So for me, what I was starting to do, and this is actually starting next week, which I’m excited for, is I’m looking at those things I used to miss the most and I’m trying to bring parts of those back. And obviously I can’t go 100% back to that because there’s other people doing the roles, plus you know, I’m in charge of the stuff that I’m in charge of. But I’m basically, every Monday when I get to the office working, I’m going to be working in the section where the funnel team is. So I can be out there, I can feel the energy, I can talk, I can share, I can train, I can get my ideas, I can be around that while I’m doing my stuff. As opposed to my little Russell office. And then the days when I’m supposed to be locked down writing or whatever, instead of just me locking down in isolation and not knowing who to share my thoughts with, I’m literally trying to find people to come work with me. So I talk to Dave like, “Hey Dave, this day I’m going to be working in the office, just come work in there at the same time as me. Just do your same thing, but be around me so that when I have ideas I can bounce them off you.” Or Steven Larsen, I was talking to Steven like, “Steven I want to recruit you to come hang out with me one day a week at work, at the same time I’m working.” And he was like, “That’d be awesome.” You know, those kinds of things. So just for all of you guys, because I know this journey. I’ve been on it for 15 years now, as entrepreneurs I know that there is definitely that loneliness. So what I recommend for you, because some people get caught in that loneliness and they never recover, is try to find people. Again, I’ve tried to build this amazing funnel hacker community for myself and for you guys to be able to tap into people. But I would look at that, and look for people in your local area. Find funnel hackers close to you. Find people that are doing the same thing and make sure to connect with them. Even if you’re not working together on the same business, just work in the same spot. Or maybe once a week you all go to a coffee shop or whatever, and you just work together so you can rebuild that connection. Because the isolation is real and it can cripple you from moving forward. The worst thing that could possibly happen for you and for the people you’ve been called to serve is for you to feel isolated and not get your message out because of that. Anyway, I hope that helps. I hope that helps any of you guys who are struggling with that to know that you’re not alone. I felt that multiple times throughout this journey as well. And recently, like I said, I’ve been feeling it as well. And this inner circle has helped re-ignite my excitement and my passion. And to not lose that I’m building structure around it. I’m trying to build structure to get people to be around me as I’m working, just so I can keep the connection and joy from that part of what we do. So I hope that helps. With that said, I’m going to go hang out with my friends for the last 4 or 5 hours before they leave me, and they all go back to their homes for 6 months. And yeah, I’m excited. I’m feeling really good right now. Hopefully you are as well. If not, go plug in. The community is here, I built it for you. There’s hundreds of thousands of funnel hackers that will support you and work with you. Just go to the Facebook group or wherever and connect with them, meet up with them, and hopefully you guys will come join me on this journey on my value ladder. I’m going to keep trying to provide as much value as possible, and whenever you’re ready to take that step. The first step from this free stuff is to go into the challenge, go to onefunnelaway.com, jump into the challenge, then come to Funnel Hacking Live, and just keep progressing, and me and this community are here to keep serving you and protect you. We’re grateful for you and your contribution and your willingness to go and do these crazy things and make no logical sense in the real world. But you’ve been called and you know it, and I know it. And if I can help serve you on that mission to help serve the people that you have been called to serve, then that means the calling that I’ve got will be fulfilled as well. It’s a win/win all around. Alright, with that said, I appreciate you, have an amazing day and we’ll talk to you soon. Bye.

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SFR 242: Strategically, Why Were OfferMind Tickets Free Last Year?

Play Episode Listen Later May 14, 2019 29:32

Today I want to give you a peek behind the curtain to share with you the reasons why OfferMind … ..was FREE the first year ...will NEVER be free again … was a very STRATEGIC move on my part WHAT WAS GOING ON? People have asked why I gave OfferMind as a FREE bonus to the 30-Day book… Others have gotten mad that it's NOT free any more… And one person, (and I totally get this), commented that they hadn’t come to Offermind BECAUSE it was free… He’d judged the content based on the fact that the event was free. First of all, OfferMind was NOT a cheap event. Even though it was free, it cost me $80,000 to put on. We didn't make much money from the whole thing once it was said and done, and I’m totally fine with that… In fact, making money wasn't the primary purpose of OfferMInd at all ;-) For you to understand WHY I need to walk you through what was going on in my business life at the time: I left ClickFunnels in January 2018 I started out selling in the network marketing industry, (which I'm still very much a part of) #secretmlmhacks Around September 2018, I started to wonder about my life’s purpose “Oh, my gosh... what is it that I really, really, really wanna do?” I’d identified a place where the market wanted some value. I knew how to deliver that value and I was selling in that space… and it was going extremely well. I love Network Marketers, but I’d started to wonder what it was that I actually wanted to be known for? So I started having some deep heart to hearts around finding my purpose and I started future casting 5, 10, 15 years - which isn’t something I usually do. WHAT DOES THE FUTURE HOLD? I always hate it when gurus ask you to set goals by asking, “What's your life gonna be like 10 years from now?” By the beard of Zeus… I don't know what my life’s gonna be like six months from now most the time! I think it's stupid to plan that way. I think it was Tim Ferriss who said that after six months planning is just guessing... I totally agree with that. There's some fluidness that I can't have if I try to plan everything out all the time... However, as I learned from Alex Charfen, you need to be able to predict the future in your business so that I know what action to take… and what I need to do to make things come to fruition. ...I've been practicing this a lot in last six months, and it's been working. I say, “Hey, here's where we're going,” and then we go there... BOOM, it shows up - which is awesome. Now… Back to the PURPOSE question… I started asking: What is it that I actually wanna do? How is it that I wanna move forward professionally? What do I really wanna be known for? What’s my natural skill set? What are am I already known for? What am I good at? It's always best when you can build a business around your natural skill set. I'm not saying you have to... but it helps a lot. I also started consulting with people that I look up to who are my peers and my coaches. I hire a lot of coaches, guys. That’s one of the fastest accelerants to the game. I get coached. I know I bring up Russell Brunson a lot... and it’s because I spent two years sitting next to the guy. It's NOT like I did anything else. I didn't have any hobbies. It was such a fast work pace over there - I didn't do anything else with my life. So, I have two years of memories that I keep going back to. THEN STEPHEN ASKED RUSSELL THE PURPOSE QUESTION… A bunch of us were hanging out at an Inner Circle at James Friel’s house. Russell and Myron Golden were standing side by side, I was on the other side of a couch, and we were talking... Russell looks over and asks, “How are things going then?” I said, “Good, but I'm trying to figure out what my purpose is?” (Have you ever asked that question? It's an important question to ask…) ...the moment those words left my mouth, Russell starts laughing hysterically. I was like, “It's a serious question, dude. I feel like that's something that you shouldn't be laughing at!” ...but Russell just kept laughing. Myron looked around and asked, “Wait, what’d he say?” Russell said, “He just asked the purpose question,” and Myron starts laughing too. I was like, “Why are you guys laughing at me? I’m assuming you're laughing because you're telling me it's NOT that big of a deal, but I'm acting like it is?” Myron said, “Stephen, I only found out what I wanted to do three months ago.” Russell said, “Yeah, dude, you came in right after I figured out what I wanted to do, #ClickFunnels, but I'd already been in the game for 12 years.” https://media.giphy.com/media/69qpuTOBTsHTJRcNkW/giphy.gif I was like, “...that makes sense, and I understand and accept that... but I'm trying to figure out if my purpose something I hunt... or if it’s something that’s discovered by me along the path? (Right, that's a good question... you know what I mean!) ...because otherwise, I'm gonna start brainstorming my purpose and what it is that I'm gonna go do?!’” My mind will go deep and I’ll obsess if I don't stop myself. https://media.giphy.com/media/9RWeDFAf07oxT1hgLB/giphy.gif (There's a lot of power in that obsession... but it needs to be focused on the right thing ;-)) After a while, Russell looks up and goes, “Dude, don't worry about it…. Solve problems for people and create value. I was like, “Ahhhhh,” and I suddenly stopped freaking out so much. THE GAME IS MALLEABLE I loved the FHAT events, and when ClickFunnels decided to stop them; there was a part of me that died a little. I was like, “Crap, I really loved that event.” It was one of those scenarios where I knew I was getting the fastest results for people in a compressed three day period. And so I was like, “I gotta find another way.” How can I… Incorporate the things that I'm good at…? Mix them with the business ideas and the models that I like most…? Do live events…? Live events are my jam. I come alive at events and I love that. I'm bringing this up is so you can start asking these kinds of questions to yourself … Maybe you don’t know what you wanna do yet... but I want you to realize that a lot of this is very malleable. So… think about how you can combine: Your skill set A problem A business model that's proven How can you take what you do and deliver it to the marketplace? When somebody knows what they want to do, I'm very good at helping them make that profitable... but when somebody says, “I don't know what I wanna do?” I'm like, “I don't know how to help you.” A lot of times people hire me for a consultation and they’re like: “Stephen, I've hired you so that I can figure out what I wanna do.” I'm like, “Crap, I should probably refund you because that’s not my role. How on earth am I supposed to put words in your mouth and thoughts in your brain as to what you're gonna dedicate yourself to?” That's not my role and I never will do that! When someone knows what they want to sell - I'm very good at making that profitable on multiple platforms. Honestly, it's the same four or five things that I've noticed work regardless of the industry you're in... and then it's bam, bam, success, success, success, success! … and then I couple that with a lot of what goes on in the human psyche. That's what I'm good at. That's what I’m known for. … and that led me on this journey. ASKING THE RIGHT QUESTIONS … so back to discovering my purpose! I was like, “What is it that I really wanna go do?” I spoke with a lot of guys that I’m friends with: My buddy Dana Derricks Russell Myron Dave Lindenbaum Alison Prince That's one of the benefits of an Inner Circle. I gotta be honest, a lot of times I don't participate that much in the coaching. I should... but just the network alone is worth it. That's why everyone should join a mastermind at some point. The acceleration is so much greater than anything I’ve EVER experienced - it’s ridiculous. Quite unanimously, the people I asked saw something in me that I could not see in myself … (which is another benefit of having an Inner Circle that knows you intimately). I was like, “What is this thing? What is it?” Julie Stoian started laughing, and she said, “Come on, Stephen, you know what you should be doing.” I was like, “No, I don't. All of you see this thing that I'm NOT seeing in myself yet. I'm this close and I can't see it.” (You may be in the same situation too, and I get that. That’s why I’m sharing my journey) This is me making sure you understand some of the things that I've gone through along the way. ... most successful entrepreneurs do! It’s a common theme in Inner Circle meetings - someone will stand up and say, “I'm standing here today because we're making a lot of money, but I don't know if it's what I wanna be doing anymore?” … that's NOT an abnormal thing to say. Don't freak out if you have that question - everyone has that question eventually. So anyways, Dana, Russell, Julie and Dave and a lot of people, pretty much all said the same thing...(and I don't think they spoke to each other). They're all said, “Dude, you obsess over offers.” BECOMING THE OFFER GUY Russell was said: “Dude, you go so much deeper into offers than anyone I’ve ever met my entire life. You should be the offer guy. Dana Derricks is the Dream 100 guy, you should be the ‘Offer Guy’!” Suddenly, all these maps and frameworks that I'd been developing came together and I saw the thing that I wanted to do… I loved doing the FHAT event for Russell, but it was his content, all I did was organize it. I realized that EVERYTHING I taught had to do with how to create a better offer. Even if it seemingly looked like it had nothing to do with offers, it actually did, and now... I wanted my own platform, and that’s how the idea for OfferMInd was born There were two things that needed to happen in order for me to kill it as the Offer Guy: I needed people to think, “Stephen is the offer guy!” I needed to capture that market share in people's brains. So how could I do that? *This* is why, from a strategic standpoint, OfferMind was free that first time. There are a lot of levels to this, so I'll just start from here... THE DEATH OF SALES FUNNEL RADIO? I want to be the offer guy. iTunes doesn't like it when you go past 300 episodes - so I ll probably rebrand Sales Funnel Radio. I will probably, (at some point), retire Sales Funnel Radio. I'm not saying I'm going to... but it's a thought that I'm playing with. I'm NOT trying to be the Sales Funnel Guy - that'd be stupid. In fact, that would be suicide. Let me ask you a question... Q: Who is the sales funnel guy? A: Russell. It made sense for me to have a show called Sales Funnel Radio when I was a sales funnel builder… The first 100 episodes are me documenting everything I learned sitting next to Russell. I'm not that good at speaking in those episodes, and that's okay ... that wasn't the purpose of it. But from episode 101 onwards, I was documenting the journey to my first million! Now I’ve done that I'm documenting my journey to the next 4 million. I think we're on track to hit 4 million this year - I believe we will do it. There's a shift coming - I can feel it. BUILDING MY VALUE LADDER There’s a lot of things at the top of my value ladder that you don't know about yet, but timing matters… … and it's not time for me to reveal what those are. You have to understand that in order for me to become the ‘Offer Guy,’ I had to create a new value ladder - which in my mind is a business. So on the marketing side at least, there’s 100% an entirely new value ladder. Q: What do I understand very clearly about how to develop new value ladders? A: I have to start in the middle. However, I wanna cash flow it like it's at the top... because I have a current business. I've got a couple of employees and about eighteen 1099s that work for me monthly. I've got business expenses. My monthly expenses right now are 30 to 40.grand a month - which is fine, I expected that. … it was part of the plan. We've been doing over six figures every single month for the last nine months. Soon our expenses will rise to 40 - 50 grand - it just depends how much we spend on ads. Anyway, here's the point, and there are a few forces that play here... WALKING IN CLAUDE HOPKINS SHOES The last guy to really be the offer guy was Claude Hopkins back in the late 1800s - there hasn't been an offer guy for 100 years! It's been a long time… For me, that's cool because it means that: Historically, the banner has been raised historically in the past. The idea has been validated. No one is the Offer Guy now. … which means that the move I want to make has been validated... and that was one of the things identified I was like, “Oh my gosh, I should go do that.” Back in the day, offers were called schemes. You’d hire a ‘Scheme Man…’ i.e., What's the scheme? What's the plan? What's the scheme for you to go sell your thing? Hopkins was a Scheme Man. Today, that means something different; it means you’re a schemer with a negative connotation... ...but it didn't mean that back then. So I was like, “Well, I'm gonna go be the Offer Guy - that's technically a blue ocean. No one is the Offer Guy… There are people who’ve brought books out... and there are people who’ve said “Hey, do this, this, this,” around the offer - which also further validates the move. But… No one is the Offer Guy! No one has dedicated themselves wholly to offers. So those were all great signs for me! FINDING MY RED OCEAN The next question I had to answer was: Q: What red ocean will come out of? A: Definitely, ClickFunnels ClickFunnels understand the power of an offer. Does this make sense? I'm NOT just trial closing you! Hopefully, you understand why I did this... I was like, “Okay, there is offer stuff out there, but no ones put it together and become the offer: Ocean Market Guy Guru Those are all HUGE signals for me! So what I needed to do, (with that backdrop in place,) was capture as much of the market mindshare as possible in people's brains… I wanted people to think: “Oh, Stephen really does know what the heck he's talking about when it comes to offers!” … so how do I do that? So I started putting together all my content about offers together, but then, I need a platform to deliver it. I'd been teaching bits and pieces on Sales Funnel Radio I'd been teaching bits and pieces on other people's stages I'd been teaching bits and pieces on other people's platforms... Until OfferMind I’d never had a scenario where I could teach all my stuff… (and literally, it wasn't everything... the audience gave out before I did. I was ready to keep going, we just ran out of time. Two days is not enough time for me to teach my stuff). However, I was able to teach from beginning to as far as possible: Ideation How do I validate the idea? How do I know if it's a good idea? How do I know that it's most likely gonna be a success? What are all the things I can do to make sure that I've got all the cards in my hand to make sure this is a success? Market positioning About what marketing is How to actually create an ecosystem - which we know sits on top of content Content It was just fascinating to see all these things come together that I'd already been doing. I realize, “Oh my gosh, there it is.” CREATING OFFERMIND I always tend to do better in front of a live audience because I can watch people’s reactions. I wanted to teach offer creation from start to finish I wanted to be able to create lots of content in front of a live audience I spent three weeks preparing my slides. I did NOTHING else - it was OBSESSIVE. It was fun and I can't wait to do it again… but *HOLY CRAP* it was a lot of work! Here’s the thing… I hate crappy events; when I walk into an event it needs to feel like I'm NOT in a hotel. It needs to feel like I've entered another dimension ... it's all about the seventh phase of the funnel - which is to change the selling environment. Then, I was like, “Okay, well, how do I fill the room? I really don't care if they pay...” I didn't wanna lose money. I just wanted to break even. So this is what I did… PIGGYBACKING ON A GIANT I looked over at ClickFunnels to see what momentum and noise they were already creating… This is one of the easiest ways to create a lot of cash quickly - You piggyback off some momentum that the category king in your red ocean market is creating. This is how I filled the event and made so much intense noise. I used the 30-Day book to piggyback and ride the momentum of a giant. I was creating a blue ocean, (and I still am), but if I didn’t take as much market share as possible... Someone else with a bigger list could swoop in and steal the crown For Example: Let's say, Frank Kern, Pat Flynn, or somebody else saw the opportunity and I didn't capture the market share quickly... they could swoop in and claim it. So it was a game where I needed to capture as much of the market share in people's brains as possible - so that they associate me with being the ‘Offer Guy’. So when I saw was Russell telling everybody: “Hey, we got this big summit coming. Hey, it's gonna be big affiliate thing, “ and that's where I gave away a FREE ticket to the first event. I can't do that anymore, and I won't do that anymore because it cheapens the content now... but in the beginning, it didn't. So my plan was to… Ran a BIG live event Made a lot of noise about it Filled it by leveraging the momentum already created by a red ocean category King, i.e., ClickFunnels. And because of that first event, I was able to... Capture (as much as possible) the market share in people's brains Fill the event with people from the ClickFunnels space - all my dream customers Leverage a campaign that ClickFunnels was heavily backing to people - my dream customers Validate my stuff in front of an audience and to myself Get it on camera and repurpose the crap out of it MAKING NOISEIt's only April - it's only since November that I decided to try and be the Offer Guy. Q: Doesn't it feel like it's been longer than that? A: It was by design! I planned this out ahead of time. I needed to create a lot of momentum, so I asked the questions: How can I create as much noise as I physically can? How do I set this up in a way that allows me to capture a large market share? I wasn’t just looking from a market positioning standpoint … I was looking from a marketing position standpoint and seeing: No one’s the offer guy now There used to be an Offer Guy 100 years ago How am I gonna attach myself to reach my dream customer? (I used the ClickFunnels space where I already had some stature... why wouldn't I?) How do I get my dream customer to come over to me? I'm NOT telling them to abandon ClickFunnels - I created a complimentary market. I NOT trying to be the Funnel Guy, I’m trying to be the Offer Guy - and they work in tandem. I didn’t throw rocks at ClickFunnels. Instead... I created a complimentary blue ocean and attached it to ClickFunnels to fill it. I piggyback off of the momentum that ClickFunnels already had... Gave away a free ticket on purpose just get butts in seats… Told I will not ship their swag to them and that they will forfeit their swag if they don't show up. … that caused some of the most ridiculous buzz ever. It pissed people off, and honestly, I'm okay with that... because “What happened?” I got butts in seats I wanted people to hear that I knew what I was talking about... and that I wasn't some guy who came out of the ClickFunnel riding that gravy train. ...and it worked. It was more of a middle ladder move - even though it's free-ish, it’s still content that I used to launch something at the back end. Now we're launching more things in the middle, and there's a lot coming down at the bottom of the value ladder. SO WHY WAS OFFERMIND FREE? The reason OfferMind was FREE the first time was by some serious design. I wanted to… Capture that market share Test the core theories that I'd already had success with Go in and show that I was worthy to crown myself as the Offer King None of my other events will ever be free again - EVER. I actually pride myself on being very expensive for a lot of reasons - However, it's not to keep people out. Man, I was going through my value ladder the other day - I have about 20 insanely valuable things that are FREE. If it’s NOT free, then it’s at the bottom of the ladder. I’ve got a lot of FREE stuff. My actual stuff’s very expensive and I don't apologize for it. WHAT’S YOUR PURPOSE? So when you're trying to figure out what you wanna do… First of all, understand that it takes time to figure that out. It's been like four and a half years that I've been active in this game, (I have to think how old my girl is)... I started using ClickFunnels right after they left beta. I think it was actually on the webinar right after they left beta. I was already selling stuff on the internet. I was already building websites with agencies and stuff... I've been acting this game for a while, and I’ve just barely figured out what I wanna be and do - I'm the Offer Guy. I know where my value ladder is leading… and I've designed it, but it would be a mistake to build it as fast as humanly possible. Instead... I should build it as fast as possible with the constraints of launching with good campaigns. … so a lot of what you're gonna watch me do here over the next year is build campaigns and launch is There's a bunch of other stuff that I'm NOT willing to release yet or talk about that stuff afterward - I know what those are as well. OfferLab is one of the things that’s come out of this so far - it’s one of the things on the value ladder and OfferMind’s definitely under it. OfferLab is AMAZING - it’s where I help people build their offers and put all this stuff in place! Go to myofferlab.com to check it out (The guy who had OfferLab wanted a ton of money… it was insanely expensive.) So once I know what those things are... it's not enough for me to just build the product... I also need to build a campaign that launches it and an evergreen campaign that sustains it. Those a lot of things that most funnel builders don't look - they just start driving ads.. and it's okay… BUT… You lose out on a ton of money and promotional noise. … and *that's* why OfferMind was free. BOOM! If you're just starting out you're probably studying a lot. That's good. You're probably geeking out on all the strategies, right? That's also good. But the hardest part is figuring out what the market wants to buy and how you should sell it to them, right? That's what I struggled with for a while until I learned the formula. So I created a special Mastermind called an OfferMind to get you on track with the right offer, and more importantly the right sales script to get it off the ground and sell it. Wanna come? There are small groups on purpose, so I can answer your direct questions in person for two straight days. You can hold your spot by going to OfferMind.com. Again, that's OfferMind.com.

live man radio sales market boom tickets honestly fill mix strategic solve leverage mastermind historically capture crap hopkins tim ferriss funnel inner circle strategically ran validate pat flynn clickfunnels obsessive russell brunson myron asking the right questions holy crap network marketers frank kern alex charfen myron golden claude hopkins dana derricks julie stoian offermind sales funnel radio james friel fhat

SFR 233: It's All Just Learnable Formulas...

Play Episode Listen Later Apr 12, 2019 34:09

Once you get clear on what you want as an entrepreneur, the rest is a lot of learnable formulas that you DO NOT have to be pro at... Every once in a while when an interview is just so awesome, I ask: “ Do you mind if I repost this on Sales Funnel Radio?” ... and usually, they're very excited about that. This interview was with Marian Esanu from the High Ticket Client Acquisition podcast. Sometimes the right questions get me to teach something in a way that I haven't taught before. Shout out to you, Marian, this was a great interview. I’ve pulled out the BEST bits where Marian asks me about what I look for when I am trying to decide what to sell. We talk about the whole red ocean analytics thing, (which by the way is a huge focus of the last OfferMind). The next OfferMind is coming up September 2nd-3rd. They’ll be a bunch of really cool speakers coming in and Russell's keynoting. But back to the formulas… Marian asks me: What do you look for when you decide whether or not you should enter into a market. What do you look for when you're deciding what to sell? How do figure out what hooks to use? You have to understand like I can close my eyes, and I can see the whole formula… It's all a big pattern to me. I know the formulas that cause success at each part of the value ladder. I know the formulas before we even choose or start brainstorming an offer to promote. That should be really encouraging to everybody because that's what I teach: That's the point of my OfferLab program That's the purpose of EVERYTHING I do... The offer is part of the sales message. The sales message is part of the offer. They're separate, but they're combined in their purpose. They're equal but different. FINDING YOUR VOICE Marian: What's your thought on somebody starting publishing for the first time? How do you find your voice? Do you just talk about stuff that you're good at, even if you don't know if people are gonna respond to it? What do you think about that? Steve: That is one of the most frequent questions. It’s also one of the questions where the answer is NOT inspiring. We created this event called the Funnel Hackathon Event. We called it the FHAT event. Russell's inner circle was there; these people were paying 25 - 50 grand to be in the room. The room was filled with very rich, very successful, smart people. I had gone through the previous 12 years of Russell's content to organize it. I thought through like, “Hey, in order to know this, you really need to do that. In order to know this, you really need to do that.” … and I put it in a digestible way... and we launched the original Two Comma Club coaching program from that. We decided to test the material against the inner circle, so it was a BIG event for me. Russell was gonna teach, and so I was excited to see how he was gonna do it. I was walking to the event room side-by-side with Russell, and he turns to me and goes, “Stephen, dude, do you want to introduce me on stage?” Immediately, I was like, “No.” I was so scared, like... there's no way. I'm very formula oriented, and I was like, “What's the formula dude? What's the script? How do I MC? How do I bring somebody in?” ...and Russell starts laughing. He's like, “Dude, no wait, wait. Okay, settle down.” I was freaking out, so he took me back out of the room, and we went to this little side conference room. Russell said: “Stephen, I got to tell you something... It’s impressive how well you model me... that's very rare, but dude, it’s time for you to find your own voice. Stop asking how would Russell Brunson introduce somebody on stage. How would YOU introduce somebody on stage?” I focus so much on modeling success, it sounds stupid saying it, but it was the first time in my life where I found my voice. It was the first time in my life that Steve Larsen was born on stage. I was already podcasting... because I was listening to what he was saying... but Steve Larsen started becoming born on my podcast. Around episode 70 or 80, I felt it…. I started doing it the way I would do it. I feel like a lot of the model's we follow will get you to 80%. They'll jumpstart you and help shortcut decades, lots of pain and money that you otherwise would have to spend, but eventually the whole find your voice thing, in my opinion, is very unteachable. I believe that there are things in this business that we can design, but there are other things that we have to discover... and your voice is one of them. So you can follow some scripts and blueprints for a while, and then after a while, it's like: “Okay, how would you say it? Just okay say it that way.” Marian: Got it. So it's more like practice, practice, practice, and then it would just come out at some point? Got it, awesome, and that's a hell of a story. Steve: It's funny, man. It was sooo depressing for me to hear that. I was like, “Just tell me the script, dude. I want safety in the script.” Marian: All right, awesome man. I think that will really help a lot of people that are listening to or watching this. Now let's take it a step further, and let's say somebody has started to find their voice and find their message, and you know, model it and design it, and all that stuff… The next part in there would be the offer, and that's where your entire expertise and all of these things come in, right? Steve: Yeah. THE BUSINESS OF PROBLEM SOLVING Marian: What do you think is the next step would be, let’s say we're talking about a coach, a consultant, to design the best offer? What do you think they lack... and how they can start looking at that process as being one of the most important? I know you preach a lot on making sure that you work on your sales message and your sales process before you build your: Product Course Anything that you want to build What's your process so that somebody can implement that for themselves? Steve: That's a very good question. It's interesting... I believe the sales message and the offer are actually one and the same. They're very separate roles, but I don't think you can have a sales message without an offer, and vice versa. There's no offer without a sales message. They support each other, but they're very different roles. If you're gonna go create an offer, and let's say you're a coach or a consultant, or something like that… I'm sure you've heard the saying that CEOs read a book a week… So for a while, I was just consuming. consuming, consuming, because that's what successful people do, therefore I will do the same… After about two years, I started asking myself questions like: “I'm doing what successful people do, why am I still broke?” ...and I realized several things. #1: For the first time in my life, I started realizing the difference between marketing and sales and that they're very different. Marketing changes people's beliefs so that they can buy something. That's what a sales message does. The act of selling is just presenting an offer and overcoming objections. ...they work in tandem, but they are very distinct things. So if somebody's trying to come up with an offer, you shouldn't be behaving as a CEO. CEO's are in the business of running and tweaking systems. Entrepreneurs are in the business of solving problems. If you're trying to come up with an offer for the first time, you’ve got to put on the entrepreneur hat and get rid of all the mainstream CEO junk. You're not a CEO, so stop acting like one. I don't read a book a week. I'm NOT saying that you shouldn't learn, but… I learn with the intent to solve problems. That's what entrepreneurs are in the business of doing. So if you think about the way a customer is experiencing your product… The Winter Olympics was a while ago, right. (Crap, it wasn't a while ago, it was like a year ago. Nevermind, time is going fast.) So, for example: If I'm gonna go be an Olympic skier, every single opportunity that's out there is guarded by a whole bunch of problems that you can't see… My dad really wanted to go be an Olympic skier... if he’d the opportunity to be an Olympic skier, there's a whole bunch of follow-up problems that you have to solve. Problems that you never knew you had to solve until you were given that opportunity. Follow me for a second... I know I'm kind of going all over the place, let me tie it with a little bow in a second... Marian: No, I get it. Steve: Yeah, this is a HUGE deal to realize... I think most people that are in the business of selling anything, any kind of entrepreneurship, any kind of business… we forget this. Your product is an opportunity, and there's a whole bunch of problems that you have to solve that show up after someone buys. So, if I have the opportunity to become an Olympic skier, now that the opportunity's in front of me, I have to solve problems that weren't there before I had the opportunity: Who's my coach gonna be? What kind of skis am I gonna use? Which mountains am I gonna practice on? Are my times fast enough? Did I study my competition enough? Do you know what I mean? Marion: Yep. Steve: It happens to us when we buy any kind of product in our life. I'm trying to find something on my desk here. Okay, this gum... SELLING GUM There are follow-up problems that somebody has after they buy this gum that they did not have until they bought it. It's the same thing if you are a coach or a consultant… When somebody buys your main product, there's a bunch of follow-up problems that you now have to solve that were NOT on your table ahead of time. Like ClickFunnels, right? It wasn't until I bought ClickFunnels that I realized: I should learn how to write copy I should probably learn how to drive traffic ...I didn't have that problem before I bought it, right? I didn't have that problem ahead of time. You have to realize that every product you sell is a gift both to the buyer and to you. For example: When you sell gum, (or something else), there's a bunch of follow-up problems… This is the easiest way to create an offer ever. You ask: “What are the follow-up problems that my product creates for somebody after they buy it?” Then you see what the majority are and you solve those problems with additional products. I just give those away for free when they buy the first thing. Back to gum… What kind of issues would somebody have? Maybe they want more flavors They want teeth whitening Bad breath in general… So you could go interview oral health doctors… … and include that interview, (which is a digital thing, takes nothing to fulfill), with the original product that you sell and all these things that you go stack on there. That's one of the easiest ways to create an offer ever. I hope that made sense? Marian: Oh, it does. Steve: I figure out what the follow-up problems are, create a product to solve them and give them away for free with the original product. Marian: That's INSANE! I don't think I ever thought about the whole offer creation process the way that you said it. That can be applied to any kind of industry regardless of what you sell, as long as you charge people for something, they'll have a question that they didn't have before they bought it. I hope everybody's taking notes. Steve: It drives me nuts when people are like, “...but in my industry’s different.” I'm like, “No, it's not. Do you sell anything? Sweet!” Marian: Even if you sell a commodity, people will still have questions. Even if it's a t-shirt, “How can I wash this t-shirt so it's not getting all crappy?” Steve: Exactly, yeah. “We'll give you a cool free PDF that shows cool fashion things to wear with the shirt when you buy.” You're like, “Oh man, you just increased value without dropping the price.” So there are a few ways to compete in this world... If I’ve got a bunch of other people that are selling something similar to me: Drop the price... that's one way to increase value. Don't drop the price and charge a little bit extra, but add more value... because price and value are not the same thing. So I'm gonna bump the value up with mostly digital products that take nothing for me to fulfill, and boost the value like crazy. Now I can sell for a premium, rather than fight to be the lowest price for what I sell. That's terrible, it's a terrible way to do business. Marian: That's super powerful. I hope everybody's literally just taking this part here. This is worth a lot of money. Awesome, I love that. CAMPAIGNS ARE DYING So I listened to one of your episodes. I don't remember the name of it now, but you stressed a lot on this matter. You have a different way of approaching a campaign. A campaign for you is NOT just driving traffic to a funnel, it's a whole different thing put on steroids. Can you, can you talk about that? Because I really think that this can help a lot of our listeners. Steve: Yeah, I think the term campaign is something that's actually dying. It's a dying art. Before social media existed, all these marketers that were out there, how did they get such fast, big sales? If you buy an ad on YouTube, or Facebook they call it a campaign. I think what's killing it. From a direct response marketer's viewpoint, ads are just part of a campaign. It's NOT the campaign itself. A campaign is pressure building up to a certain point. One of my favorite things to go do if you're podcasting or publishing... (which is one of the easiest ways to get clients for life, it's ridiculous. It will change your life if you just publish), is to create episodes that lead up to an event. So in the episodes, I'm like, “Hey, in two months from now, this cool thing is happening, and by the way here's a whole bunch of stories that are gonna break your beliefs.” ... I'm not gonna say that, but that's what's happening. I'm dripping out those pieces of content, and at the end of all of them, I'm saying, “Hey, go to this page and register so you guys get early bird access... on the waiting list... or whatever.” You build up all the pressure for this date, it's kind of what Hollywood does for movies. THE HOLLYWOOD LAUNCH Q: How much money do you think Hollywood would make if you didn't hear about the movie until the day it’s actually released? A: They wouldn't make that much money. They are masters at creating pressure to a date. They create pressure, “Here it comes... on this date, oh my gosh!” right? ...and then tons of sales come in all over the place. Then they drive more ads… it's very much more like that. Ads are part of that… A marketer, at the core, is an event thrower... meaning they build pressure to a certain date, and then using scarcity and urgency... and remove access to it after while to get a second bump in sales. A campaign is much more, I don't even know what the word is…. Marian: Making them hungry for your product before it's launched, I guess? Steve: Yeah, in my mind, there are two types of campaigns that I use: #1: There's Launch Campaign for if I'm gonna introduce something to the market for the first time. There are several strategies for building pressure, noise, getting a big list and shoving them all to a certain date, so that there's lots of pressure out there. #2: There's Evergreen Campaigns (it's my own definition), it is things like turning on Facebook ads, where I'm just gonna be tweaking the numbers, stuff like that… You miss out on so much money if you start a funnel or a podcast.. and then just turn on ads. Build Pressure! ...I use the two campaigns together. I build a launch campaign and build all this pressure, pressure, pressure, and because I have a podcast, I'll launch to my own audience. When they buy, I take all that money, (I don't take profit), I dump it right back into my Evergreen Campaign. So I never put a dollar of my own in my business because of that strategy. That's how I launch everything. I launch with a lot of pressure and then I take that cash roll it into my ads... and now my customers are paying for my ads. Marian: That's super smart, and I really love the way that you explained things, and the way that you put it out there to the public. It's super smart. You are one of most in-demand funnel builders, so everything that you say, people will think, “Oh, I'll go and implement it,” but you have a complete in-depth process of things to do before you even touch your laptop to build a funnel. Steve: Yeah. Marian: And I think a lot of people would miss a lot of that stuff. Can you debate a little bit on that process? I know we're getting close to wrapping things up here. Steve: That's fine. Yeah, I think the biggest issue, and I did the same thing, you know. I can't blame anybody for doing this... but when I first got ClickFunnels, the first thing I did... (and this is what I did for a while), was log in and build the funnel… ClickFunnels makes it so easy on the tech side to do stuff, it's attractive and it's sexy, and most people jump right to that… They say, “Hey, let me go build this sweet thing.” So they build it, this is literally how I did it. I remember one of the first funnels, I built a free plus shipping thing, selling a CD. I wanted to have a free plus shipping thing, so I went and I rebuilt all of Russell Brunson's Dot Com Secrets book funnel… I said, “What should I tell them on this page?” I went through, and I came up with something to sell on that page. I went to the next page, what should I sell on this page? What should I sell on this page? Then after I had all the products in there, I was like, “How should I sell this?” ...and I went and I wrote the sales message, and I put it all in there. THAT is the exact opposite order to where you find success. People need to get out of the mindset of testing products. You don't really test products. You test sales messages. The role of the sales message is to cause the desire for purchase. The product just fulfills on the promise that your sales message made. That's all the product does. The product should be amazing, but you really don’t need to test a product. It's NOT about that. What causes the purchase, is the sales message itself. So, I gather all this data from my competitors in the red ocean. I want something that's crazy competitive... and then I'm gonna take all that data and craft my sales message for those people alone. The worst thing ever is when someone walks up and they're like, “Stephen, I built this sweet thing, who should I sell it to?” I'm like, “Ah that is like square one. You jumped to 99…” FINDING THE WHO First, you start with the who. It's all about the who and understanding: Where they are? What do they want? What they don't want? Their current desires? What they've already been buying to try and solve their problems? (So you don't go make that and it's a step backward in a customer journey) You understand MORE about where these people are, and that creates your sales message. You go test that to those people specifically, and then once people are buying, then I go create the product to fulfill on. Super safe, completely the opposite order than what college taught me. A different way of thinking about it. Completely different than mainstream entrepreneurship out there. Marian: I get it 100%. Julie Stoian shared the same type of thing... we were talking about an online course, and she broke it down in the same exact steps. So I can see why for sure. Now you talk a lot about the red ocean, the blue ocean, and then you created something in the middle, the purple ocean. I know, a lot of people will say, “Well, my industry's too crowded. I got to compete on price. I don't know how to build an offer, whatever… How are they starting?” Let's say they do what you say, they start publishing, they find their voice, they create an offer, they create a sales message, all together. Are they testing that offer to the red ocean... and then they try to build their own type of blue ocean out of that? What's the best way to do that? Steve: That's a lot of strategies involved in that. Marian: Just the big picture. THE BLOODY RED OCEAN Steve: So this red ocean concept. You think back in the day where Al Gore created the internet, he didn't. He did NOT create the internet. But he claims he did. ...but you think about when the internet became publicly available for everybody in 1991… There was one internet service provider, that's it. You know? Straight up monopoly. You couldn't get the internet anywhere else. Then suddenly, all these other tech companies say: “Look at that, and they're like we could be an internet provider,” ...and someone else comes in, somebody else comes in, somebody else comes in. They start driving the price down because of competition. We actually want that. I want to have the most ridiculous red highly competitive, bloody ocean that is out there. I want it to be very bloody. I want it to be soooo competitive… Because when it is competitive, it's actual security. If the market of internet service providers is lasting long enough, what's cool about that is that in order for the market to survive, they have to start learning how to create new customers. They have to make customers out of people who are not planning on being customers. That is not easy, and most markets don't survive that. Most of us would not go into the beanie babies accessories market. You know or Pogs or Kmart or Sears, all these things that are dying….they didn't learn how to make customers out of people who were NOT planning to be customers. It's easy when a new thing comes out, they collect the easy people off the top who’d buy just because they're looking to buy something. It’s hard after those people have dried up, for a market to move from customer collection to customer creation. That is challenging. Most markets die because of that. I actually want a highly red ocean. I want a lot of competition... because it's a sign that the market is surviving and growing. Not all markets are red. I want one that's red. I want to be able to go in, (hopefully, this isn't too deep), and look at this really, really, really red, red ocean, and learn how to take a step out of it, and build a sales message that goes directly back into it. ...because they figured out how to create customers. It means I don't have to learn how to create customers. I just sell to those people and my sales message pulls people over to me. I don't have to create customers, I just have to collect them. It's very, it's kind of a different way of thinking. I don't know. Hopefully, it makes sense but like, Marian: It does. Steve: I've coached 10x of thousands of people in this now, and the thing that's scary is they go do all this work, they create all these funnels, they make all the sales messages, they're making all the things that we tell them to go do… BUT… They go and they plug them into a market that's dying, and when the market leaves, they now have to go back to square one... the who. “Crap, my who dried up. I don't know where they went.” The market left. The market died... and so they have to find a NEW who and go back to square one to create a new sales message and make sure that offers something that's sexy and fulfills… ...and make sure the funnel is something that is attractive for that market... and it's terrible, it sucks! It's where the entrepreneur in this game, (especially online), feel like their wheels are spinning... it's because they chose the wrong who. So I go in and say: Let's choose something that's insanely competitive Figure out how to throw rocks into it Talk to those who are only in pain… I'm NOT gonna talk to somebody in there and try to sell them if they're like a massive diehard, right. They're like, “I believe this stuff, this is my thing,” right? That's like watching the Superbowl with opposing fans in the same room: “Well, this team's better, no that team's better.” No one wins, right! It's that exact same thing… 99% of sales copy that's written out there by somebody that's brand new, they're speaking to somebody in the red ocean who's a die hard. It's a dumb argument. I don't speak to them at all. I find a market that's really, really, really red, and then I only talk to those people in there who are feeling pain and hate the market they're in. They just don't know anything different... That’s a very easy person they go sell. Marion: That's something that a lot of people just don't talk about… You hear everybody being like, “Oh, I'm afraid to get into that market because it's so crowded. I'm not gonna be able to survive,” but no, you just said the opposite: “No, go there because you don't need to create customers.. all of them are over there, and it's so much easier for you to get them out.” Awesome man, you’re literally just spitting fire here. Last question before we wrap things up in here… You're one of the few people that I know, (especially in this online game), that has two completely different audiences. You manage both of them so well in a way that you never like… I don't know I mean like correct me if I'm wrong, but it's very rare when you cross-promote between the two... maybe I'm wrong, I don't know? But I just, I'm so amazed by the fact that... I don't know how big both of them are, I know this one that I'm in, it's pretty large. Steve: A little big. Marian: Yeah. So then how do you manage to keep them you know not necessarily from a technical standpoint, but because you have to create offers for both of them. You have to publish to both of them. How do you manage your time and your strategy behind that? Steve: First of all I would just caveat everything right there by just saying please don't try that. It actually was NOT on purpose, but it worked for a few specific reasons… So one of them is the MLM space, and when you think about that, the reason I went into that is because of the exact same principal I was just talking about. Like, that's an insanely red competitive ocean. There was a lot of opinions around that industry, which is good. I actually want that. I don't want anything that's too blue. I want a lot of red... because then what I did, (and this is the reason why it sells so well, and why I don't actually have to manage it that much)... This is one of the easiest ways to create a sales message, create hooks, create podcast content, is you become the anti-red in your messaging. ...and my headlines in that space are: How I'm auto recruiting a downline of big producers without my friends and family even knowing I'm in MLM. ... and they're like what? The whole industry is built around attacking your friends and family, and so when they read that headline, it is the anti-red... and because of that, it's talkable. We drive ads, but on the ClickFunnels page, when everyone's like, “Who does MLM funnels?” Like, everyone says my stuff. I'm not doing any of that, and the reason is that I'm so strongly anti-red. I'm like, “Yeah, do the MLM thing, but don't you dare do it in the way they're teaching you...” and who does that speak to? It speaks to people who are doing it, who are in pain and hate it. They just don't know another way. Exactly as I was just saying. So it's talkable, and they do a lot of my selling for me because it's word of mouth. It's very easy... because no one's doing that, and then they can go, “Oh my gosh, have you seen this guy?” I'm very careful about what I sell, NOT based on the product... I'm careful based on the sales message and how abrupt it is in the red ocean. That's one of the biggest keys and one of the biggest misconceptions. For years, I walked around asking myself the question, “What should I sell? What should I sell?” … it's like paralysis. If you're listening or watching this now, and you're like, “I don't know what to sell... I don't know what to do?” … the reason's that you're starting with the wrong question. Instead of asking, “What do I sell?” … You ask, “Who should I sell?” And “Who do I want to sell? Who’s my dream customer?”... what should I sell gets really easy... because you just solve their problems and become the anti-red in your sales message. It’s waaay easier after you do a little research like that. Thanks so much for listening. Please remember to rate and subscribe. Hey, I know this game can take a few tries to get the money flowing, especially the first time, right? And that can suck. I also know from experience how frustrating it can be to know your business is just a few tweaks away from your next big payday, but you don't know what tweaks to make. I've felt completely paralyzed by that in the past, and it sucks. I've been blessed to work with thousands of new and successful businesses over the last three years, and two things have really shocked me. #1: I began noticing the pattern to success is vastly the same, but everyone's spot on the path is obviously different. #2: I've been shocked and overwhelmed by the number of people asking for my help, my systems, and funnels in their business. Well, until now I've never had a system or product in my own business to help you build yours. Now, I'm finally able to be public about all this... If you'd like my help to build your offer or sales message funnel and even your content machine, go to myofferlab.com. The path to online and offline success is 80 percent the same regardless of the product, price point or industry, and it works if you're new or already a killer in business. You can get more details on how to get my personal attention and frameworks in your own business by going to myofferlab.com In-person classes are limited to 60 people each, and frankly, I can only do about two of these a year. Get more details, and even jump on the phone with us for free at myofferlab.com

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The Secret To Having Your Big Ah-Ha...

Play Episode Listen Later Apr 10, 2019 12:52

As I was writing the Traffic Secrets book today, I had a big ah-ha, and I think I’ve reverse engineered it to show you how to have the same thing in your life. On today’s episode Russell talks about why he’s taking his family on a Disney Cruise. He also explains his secret to having a big aha while writing his newest book, Traffic Secrets. Here are some of the insightful things in this episode: Find out what Russell’s family’s super bowl goal was for them to go on a Disney Cruise. Hear why Russell thinks that immersing yourself in a topic for several days is the perfect way to receive inspiration. And find out how you can follow Russell’s lead by immersing yourself in any topic that you are interested in. So listen here to find out why Russell thinks immersion is the key to making connections that you may not see when just dabbling. ---Transcript--- Hey, what’s up everybody? This is Russell Brunson, I want to welcome you to a very late night Marketing Secrets podcast. Hey everyone, I hope you guys are doing awesome. I am actually at the office. It is almost midnight and I came to the office to grab some books because I am heading out on a Disney Cruise in the morning with my kids. It’s kind of fun, we’re going to be there for a week, it’s for Spring Break. But what’s even more exciting, I don’t know if I told you guys this story or not. But when Alex Charfin, he was one of our Two Comma Club X coaches for the very first year of Two Comma Club X coaching program, and his event which was amazing, he taught a bunch of stuff. And one of the things he talked about was every company needs a hall of fame goal and then they need a super bowl goal, and then from there you reverse engineer. You know, your monthly goals, your weekly goals, your daily goals, stuff like that. So we were thinking about like, that’s kind of cool. So we set a hall of fame goal for our family. I think I did talk about this once. So that was really cool. And then we set a super bowl goal. So for us the super bowl goal was, we’ve been having this goal to try to read The Book of Mormon as a family, for pretty much forever and we never have done it. So we set a goal like, if we can do that, we’ll do a big prize. So we told the kids, “When you win the Super Bowl you go to Disneyland, where do you guys want to go when we hit our super bowl goal?” and they’re like, “We want to go on a Disney Cruise.” And we’re like, “Okay.” So we booked it out and it was like 6 months ago or so. I’m setting the alarm right now, so you’ll hear beeping noises. Anyway, so we went and we’ve been reading it and they got it done on Sunday. So we’re excited so we’re going on this Disney Cruise to celebrate. And what’s crazy, as soon as the Disney Cruise is over we will be coming home and my kids are going to fly back to Boise with Brent Coppieters and his family, Brent has been one of my partners now for forever, he’s also coming on the Disney Cruise with us. He’s bringing his kids, they had the same goal and they also hit it. So anyway, it’s kind of fun. They’re going to take our kids from Orlando back to Boise and then Collette and I are going to be flying to Puerto Rico to go to this mastermind group. If you’ve been listening to my podcast for a while you remember I did this secret illuminati men’s retreat thing, I don’t even know what to call it anymore. Anyway, we’re going part two of that and it’s going to be in Puerto Rico where Brendon’s got a house I guess. And we’re staying at some nice fancy pants place. So we’re flying from there, and we’re going to be there for a few days and meet with a bunch of cool people. I can’t tell you all the cool people, I probably can’t tell you any actually. I probably shouldn’t say, but there’s going to be some amazing people there, so we’re really excited to do that and it’s going to be cool. So that’s what’s happening. I just got, my favorite part of going on a trip is coming to the office and looking at all my books and figuring what three books am I going to bring on the trip. So that’s what I just did right now. I picked my three books and now I’m heading back home to go start packing. It’s midnight, our Uber gets here at 4:30 in the morning. So in 4 and a half hours from now we’ll be in an Uber, so hopefully we get it all done in time. Anyway, So I wanted to jump on today because a lot of cool things have been happening. So first off, again this is going back in time. For those of you who are my hardcore podcast listeners, I’m talking to you right now. Remember I talked about this goal I had this last year to transition away from being the all star on my team to being a coach and the pain and fear and all the things that are associated with that. Well it’s crazy because it’s actually happening. You know Funnel Hacking Live happened and two weeks later we had our whole team come out and I kind of cast a vision and then our team grabbed it and Julie is managing the whole marketing team right now, which used to be what I would do, and she’s running with it. And then I took this week off, I’ve been writing the book, I’ve been at my house this whole week writing the Traffic Secrets book and working on the re-writes for the Dotcom and Expert Secrets books, which has been really fun. In fact, I showed you guys my process for writing books now, it’s really cool. It all happens in trello and it just makes it so much easier. But I digress, that’s a lesson for another day. But I do want to tell you that my process is different from some writers. Some writers, like Julie for example, Julie Stoian, when she sits down, she wakes up in the morning, sits down and she writes. She’ll like just pound out, I don’t 25 million words in like an hour and a half and she’s done. My brain does not work that way. For me it’s like, I sit in front of a pad of paper for hours, like 5 or 6 hours, just thinking, trying to connect the dots. I’m doodling and scribbling and trying to draw a picture that explains this thing that I know, that’s in my head, and then when the picture is right, you guys have read my books and stuff, when the picture is right, then I can sit down and write the chapter really fast because I’m just explaining what’s happening in this doodle right, in this picture. So today I had a really cool experience. It doesn’t happen often, but when it happens it’s so cool, it’s special. I hope that you guys have a chance to feel this, but when you’re focusing on your craft and you’re geeking out and you’re learning and you’re in this immersion phase and you’re trying to like, I don’t know. For me, it’s almost like a spiritual thing, I pray before I start writing the books, I’m hoping for inspiration and those things are happening and I’m sitting down and I’m writing, writing, writing and doodling and trying to figure things out. And today was cool because I was doodling this thing and it just didn’t make sense, it made sense but it wasn’t right and I don’t know why. It’s close, but something is missing and I don’t know what it is. I kept trying and tweaking and doodling and changing, and then all the sudden it was like a bolt of lightning I had this aha, an epiphany, inspiration, revelation, whatever you want to call it. This concept popped into my head and I was like, “Oh my gosh, is that true?” And I started looking at, and started looking at it and it was like this connection that had been sitting there for 15 years right in front of my face, and I taught around it, done around it, our team is doing parts of it unknowingly. All the sudden it just popped in my head and I could see it so clearly and I was like, “Oh my gosh.” And basically I switched the doodle and move this thing here and all the sudden it’s like, it worked. And it was this whole new, I can’t even explain. And I remember I took a picture of it and sent it to a couple of people on our team and I was like, ‘I have to explain this to you guys because I think this is brilliant but I might be missing something.” So I voxed and explained it and I listened, I watched as they each listened and like, ‘Oh my gosh, where did that come from?” I’m like, ‘I don’t know. It just, when I was deep in immersion and focusing and meditating…” I don’t meditate, but doing the thing, these connections start appearing. And it’s funny because I remember that happening a lot of times when I did the Dotcom Secrets book and the Expert Secrets book, where it’s like, it’s funny now when I go back and read those books right, I look at some of the old programs I put together, I’m like, ‘Where did that come from? I don’t remember that concept, that idea. That’s not from me. That’s not something I made up. Where did that connection come from?” And it’s really interesting. So I share because it’s such a cool thing and if you haven’t experienced that, I want to encourage you guys to create something. It could be a book, it doesn’t have to be a book, it could be a course, be a product, whatever. I hope all you guys write a book, I think there’s, actually writing a book, sitting down and writing it because it’s different than reading a book and transcribing it and all that kind of stuff. But actually writing a book and sitting down and putting pen to paper and typing out the words to try and figure things out. But I’ve had similar experiences when I study a lot, when I’m not just dabbling, but I go into immersion where I’m like, “Okay I’m going to spend three days, I’m going to learn this topic. I’m going to read everything and listen to every podcast and I’m just going to geek out and immerse myself where all the sudden these weird connections you don’t normally see start showing up where you’re like, oh my gosh this ties into that, which makes this possible.” It’s the coolest thing. So it happened today and I’m grateful for it and I just wanted to say it for a couple of reasons. Number one, hopefully it’s a hook to make you want to read the book someday and be like, “What is that thing Russell’s talking about?” And you’ll see it in secret number one. It’s literally the core thing about moving towards pleasure and away from pain. There’s the hint for my die hard’s who are going to be looking for that in chapter one. But more so, I want you guys to experience that. I think that when we really get into the process where we’re creating something special, something new, creating something that we’re guided and we’re inspired. These things aren’t off the top of our heads. I’m not smart enough to figure that out. It’s because I was sitting I was thinking and I was focusing for a long enough period of time that it put myself in a situation where I could receive those ideas and those thoughts and be like, “Hey what about this? Did you ever think about this? Look at that.” And you start looking at things differently and it’s amazing. But you only get that in times of immersion. That’s why I struggled with school I think. School’s not immersion right. School is like, everyday you go to this class for an hour, this class for an hour, this class for an hour. The next day you start over and then you have homework assignments all over and tests. You never get to get deep with anything so you never see the connections. But something like this where you’re like, I have to go through everything I know for the last 15 years and break it down into something so simple for everyone to understand, and boom, that’s where the revelation, the ideas, the aha’s, the epiphany’s, whatever you want to call them, I don’t care, that’s when your brain starts making those connections. So anyway, it’s special and it’s cool and I hope you guys all have a chance to experience that. If not, if you haven’t, I encourage you to figure out something you want to geek out on, and take an extended, like a three day weekend and during that weekend go buy like, go and, let’s just say…The first time I ever did this actually, I’ll tell you the first time because maybe it’ll give you some ideas. I kept hearing people talk about NLP and I didn’t even know what NLP was, and I looked it up and it was like, Neural Logistic Programming. I was like, “What the dump is that?” I don’t even know what that phrase means, it’s so weird. But everyone kept talking about it, and I was like, I have to learn this, I have to figure this out. And I didn’t have a lot of time because I was in school and I was trying to figure out my business and I was wrestling and all these things. But I was like I’m going to find some time and I’m going to block out three days and I’m going to learn this. I’m just going to, like I have to speed learn it, because I don’t have time. I have to get back to work after three days. So I went and I bought, I think I bought three or four books on NLP, and this is before podcasting was really big, but I found a bunch of different audios of people who were teaching NLP, NLP practitioners, people doing NLP for sales and for motivation and for leadership and things like that. And I ordered a whole bunch of stuff, so over the next two or three weeks I was getting stuff from eBay and Amazon and all these places and I had this stuff. And I sat down and I said, “Okay, I’m going to learn NLP as quick as I can.” So I’m not a fast reader typically, but I sat down and I started reading the book as fast as I could just to understand the concepts, and I would listen to audio and I would watch a video, or read another book. I kept going, and in a three day period of time I started learning and all the sudden, again, because I was in that immersion state, all these connections start popping together, that I don’t think I would have seen if I had read a chapter in a book each night, or even one chapter each week or whatever most of us do. It was that time of immersion where my mind was in it for a long enough extended period of time that these connections started appearing. You know, I think that’s a big reason why we do the one funnel away challenge, why there’s so much success with it, because we’re forcing people to go through two years worth of training in 30 days. It forces you to a state of immersion where you gotta figure this stuff out. It makes connections and things that you wouldn’t have seen normally, all the sudden start appearing. “Oh my gosh, that’s how this works. That how Russell did that. I saw that over here and ahh!” And the light bulbs go off. That’s my real goal for sharing that with you. I hope that helps. Anyway, I’m hoping it happens some more during this book. It was really cool, it was really fun and it just makes it exciting to keep moving forward, knowing that these things are coming. And hopefully they’ll keep coming to my mind and hopefully it will be the things that you need to unlock whatever you’re stuck on in the future. So there you go. I appreciate you guys all for listening. Now it’s time to go create something. Go find your immersion weekend, lock down for three days, pick a topic. It could be anything, it could be funnels, could be copy, could be traffic, could be Facebook ads, could be Google ads, could be Instagram, pick anything that’s exciting to you. It could be speed reading, it could be biohacking, it could be losing weight, it could be gaining weight, it could be running faster, it could be jumping higher, it could be…I don’t care. Pick something that’s exciting for you and go and get topics from 5 or 6 different sources and then just speed geek out and learn about it for 3 days straight and see what happens, see the connections that up in your mind and you will love it. Alright, that’s all I got you guys. I appreciate you all, thanks for listening. And I will talk to you guys all again soon. Bye everybody.

My Book Writing/Creation Process

Play Episode Listen Later Apr 8, 2019 11:36

I’m officially working on the secrets trilogy… Let me show you behind the scenes of how I’m doing it. On this episode Russell breaks down his process as he begins working on his Traffic Secrets book. Here are some of the informative things you will hear in today’s episode: See why it takes a few days of planning before Russell will actually begin to write the new book. Find out why Russell is re-writing parts of both his Dotcom Secrets,and Expert Secrets books. And find out how Russell is using Trello to arrange all three of his books to make sense. So listen here to hear Russell’s awesome way of getting his framework all together before he actually begins writing. ---Transcript--- What’s up everybody? This is Russell Brunson and I want to welcome you to the Marketing Secrets podcast, I’m so excited for you to be here today. Alright everybody, so first off, I hope everything is going amazing in your life and if you’re struggling with anything, then I hope today I’ll help cheer you up a little bit. I’m feeling really, really good right now. I just dropped my kids off at school and they had me listening to crazy songs, which always helps. But right now, I am in lockdown other than taking my kids to school, where I am forcing myself to stay at home locked in a room to write my book. And if any of you guys have ever written a book before you know there’s a ton of pain associated with writing a book. It is by far the hardest task I have ever done. So I had to literally force myself, and lock myself in a room. In fact, let me walk you through what’s been happening since Funnel Hacking Live. So Funnel Hacking Live happened, it was insane. For those of you guys who were there, you know, those who weren’t there, you are going to be there next year because you don’t want to miss out again. I did a whole podcast, I shared a whole bunch of podcasts kind of going through the last, everything that happened at Funnel Hacking Live, the ups the downs, the amazing-ness, it was such an amazing event. Some of you guys have asked updates on Andy, Andy was the guy at Funnel Hacking Live, Garrett kind of brought onstage and he ended up signing up for the Two Comma Club X and everyone was freaked out and nervous about him, and it’s fascinating. In fact, he messaged me because in there I talked about, I said that he had, his dad had a multi million dollar business and stuff like that and he was probably going to help him and Andy messaged me and he’s like, ‘Dude, I listened to your podcast, that’s not true.” I’m like, ‘What do you mean?” HE’s like, “My dad is not helping me. This is me, I’m doing this myself. I put together a tshirt funnel when I got home and the tshirt funnel made more than enough to cover the first month’s payment. This month I’m working on my next project, which is going to make even more.” And he’s doing it by himself, and it’s crazy what happens when you’re put in the state where you’ve got to be resourceful. And he’s figuring it out all by himself, which is super cool. I’m proud of him for doing that. I told him, I said, ‘for 2500 bucks in month one is not too shabby. It covered the cost of coaching, my goal is to help you make 2500 a month.” Excuse me, “2500 a month is to make 25 grand a month, then 250,000 a month and then millions a month and go from there.” and he’s like, “That’s what I’m talking about. I want to do that.” So it’s been fun watching him over the last 30 days since Funnel Hacking Live, watching him grow and then after Funnel Hacking live, and people ask us, “Why do you guys do Funnel Hacking Live at the very beginning of the year?” And for me it’s like, first off, there’s a ton of stress associated with it, I want to get it over with. It’s like, if I could just get this over with at the beginning of the year that’d be awesome. But number two is it’s also I feel like, setting the tone for our entire community for the year. So I love bringing people together and we get everybody moving and momentum happening at the very, very beginning of the year. So we do it very early in the year. But then after Funnel Hacking Live is over, then usually I crash for like a day, which is about all I was able to do because I was too excited about the next project. I built a whole training on Lead Funnels for my Two Comma Club Xers, and then a bunch of other cool stuff is happening. And then for us it was like, okay now we gotta plan our direction for the rest of the year. So we flew out the entire marketing and funnel building team and brought them here to Boise, rented an airbnb house and we did a weeklong event, which was really, really cool, getting us all focused and running in the right direction. Getting everyone focused on the goals and the plans for this year. So that happened last week, and my goal, some of you guys know, I’ve been running quite a few roles in my company. I am the CEO, I’m also, I have been the head marketer, plus the head content developer, plus I don’t know, I’m doing like 25 people’s jobs at once, and obviously I can’t keep doing that. So this was really like a literal passing of the reigns. We brought Julie Stoian in to be the VP of marketing and to run the marketing company/internal agency all that kind of stuff. So that whole week was about me casting the vision and then handing the reigns to her and the team and now they’re running and it’s really fun to see. And then I said, “Basically after this event’s over I’m locking myself in a room for three months and I’m writing the Traffic Secrets book as well as updating the Dotcom Secrets and Expert Secrets. We’re putting together a hardbound trilogy. So I’m basically rewriting two books and writing the third book. So yesterday was the first day. It’s funny because everyone’s like, “How much did you get written.” And I was like, “Well, no words. But I created the outline.’ And I did it a really cool way. So I’m going to give you guys this as an idea. So I built the outline out in trello, where I basically had a column for each book. So Dotcom Secrets, Expert Secrets, and Traffic Secrets book, and then I made a card for each chapter. So the first two books, obviously have already been written, and then the third book was new. So then I wrote out, the problem, this is the problem. There’s a bunch of foundational stuff people need to know and Traffic Secrets, they don’t, I didn’t want to include in Traffic Secrets because it doesn’t make sense. There were things that I wanted to include in Dotcom Secrets and Expert Secrets. So I went back to those outlines and put them in trello and I was like, okay I need to add a section on hook, story, offer in probably 3 chapters, hook story offer, into the Dotcom Secrets book. This is where this part needs to be. Then I need to add this part into the Expert Secrets book, and I need to be shifting these, adding some things and moving some things around. So I spent all day yesterday kind of rebuilding the outlines of the three books. Looking at them now, this time, instead of just three separate books, but you’ll see when we launch this later on this year, but they’re going to be a box set where they all come together. So it’s like, now that we have them as one thing I can cross reference between the two and take somebody from here to there. And so I’m trying to, inside that context to, okay now that I know I can add hook, story, offer to Dotcom Secrets, and I can add this to Expert Secrets and I don’t have to talk about those in Traffic Secrets if I can reference them. Now I have all these three books together. So it’s been really fascinating because I’ve been basically building the frameworks of these three books together. So yesterday I did that all day and then I recorded it and sent videos to some people in my team and some friends to get some feedback and ideas, which has been really cool as well. But now I feel like I have the framework done. So this morning I woke up early and the preface for all three books is basically talking about how the three books fit together. So it’s been fun this morning, I’ve been making a diagram of this is what you learn in Dotcom Secrets, and boom, there’s a doodle. And this is what Expert Secrets was, and then on top of the doodle is the next phase of it, which is learning how to persuade and sell people things and build a tribe and things like that. And the third book that lays on top of that, boom, here’s how you fill these funnels, here’s how you build a value ladder and you move people up and through it. So it was so much fun. So that’s what I’m doing this morning, doodling out those things and putting them together into an actual framework. So that’s what I’ve been working on and it’s been so much fun. So I’m excited. I just drop my kids and go back in and lock myself down for the next like 10 hours. Oh crap, I have to lift weights. I have to lift weights in 15 minutes and then lock myself down for the next 10 hours and keep working on the book. So anyway, it’s exciting. Why’d I tell you this? Partially because I just wanted to talk about it out loud and partially because some of you guy always ask me about the process, “How do you do it Russell? How does it work?” and you know, for me, there’s the process of the year. There’s funnel hacking live, kicks off the community. And then it’s like our marketing retreat which kicks off the direction for the year, internally inside the company. And then this is me laying out the frameworks for the books and how they work together. And it’s interesting, I used to always write the table of contents just in Microsoft word or Google docs, and it’s tough because I’ve been writing this book and I’m like page 300 and I’m like, I don’t like how this fits, I need to shift something around. And I scroll all 300 pages, look at the table of contents, scroll back down 300 pages and back to this….it’s really hard to change things. And I realized really quick that I’m complaining about how hard it is to edit things in Google docs, which is like the easiest thing in the world. Where some people, back in the day, they wrote books on a typewriter. A typewriter. How did people do that? Gall, we are blessed today. Then pre-typewriter, people writing them by hand and then they had to go and set the print, letter by letter, and then stamp of ink and stamp into a book. Anyway, we are so blessed. I don’t know how people wrote books back in the early 1800s or 1500s or before Christ. How did people write books? I don’t know, it’s hard enough nowadays when we’ve got all this amazing technology. Anyway, I digress. The reason why I’m sharing that is because this concept of outlining in trello is amazing because I can move chapters around, moving up, down, up, down. And then as you write a book, or you can create a course, there’s always interdependencies, that’s always been a big pain with the other books. I’d be explaining something and I’m like, “Oh crap, I haven’t explained this yet so I can’t talk about this. I have to go back two chapters earlier and talk about this thing so that they understood it over here.” and there’s this whole chicken and the egg thing that’s really, it’s a lot of work. But what’s cool is in trello, the way I’m doing this, each card becomes a chapter in the book, so I can have them from top to bottom, so I can see the table of contents in trello, and then if I’m like, oh, I can move things around. I can just drag and drop and move things around and make sure that the logical sequencing of events makes perfect sense. And then inside each card I can outline what I’m talking about in each chapter. So outline those things and then I’m able to see before I start writing all the interdependencies. Like, “Oh I have to have this. Or I talk about this whereas this makes no sense. I talk about this where this makes no sense.” Boom, boom, boom, back and forth, back and forth. So that’s kind of my goal process for today. So yesterday I spent the entire day writing, just outlining the chapters of the three books. And again, that may seem like a simple task, but it took the entire day. Today I’m going to be going in and outlining out what’s going to be happening in each chapter, to make sure all the interdependencies work, so that the flow works. Then I gotta, in that outline, be like, “Okay, in the card in this chapter, what are all the different stories I gotta talk about. I gotta tell this story, I gotta tell this story. I gotta make sure I explain this case study, and this case study.” It’s just kind of a big, it’s going to be fun, but that’s kind of the game plan. Then from there, I will actually start writing. So Wednesday, tomorrow, I will actually start pen to paper, typing words. So exciting. So that’s my process, that’s how I’m doing it, and it’s working really good so far. So I hope that helps some of you guys who are creating content or courses or whatever. With that said, I’m going to head in, I gotta get to work. I got words to write, I’ve got a mission to create, I’ve got a book to develop, I’ve got to change some of your guys’ lives. This book hopefully will be the thing for a lot of you guys who have been struggling with traffic, be like, ‘oh my gosh, now it all fits together.” Hopefully when you guys get the box set with the new Dotcom Secrets, new Expert Secrets, new Traffic Secrets, you look at these things as a whole and you’re like, “Okay, now we can have some fun.” Alright, that’s all I got. I hope you guys are all doing amazing. If you haven’t created something yet today, go create something. It’s going to be the thing that changes somebody’s life, but you gotta go and start the process. So with that said, I’m going to go create. Appreciate you all, talk to you soon. Bye everybody.

jesus christ ceo google microsoft boom excuse boise trello partially russell brunson gall book writing marketing secrets expert secrets funnel hacking live traffic secrets dotcom secrets creation process funnel hacking julie stoian two comma club x

My Funnel Hacking Live Keynote Presentation - Part 1 of 4

Play Episode Listen Later Mar 25, 2019 41:30

Listen to the first 1/4 of my keynote presentation from FHL. We talk about what funnel hackers are doing and start digging into “Hook, Story, Offer”. On today’s episode you will hear part 1 of 4 of Russell’s first presentation at Funnel Hacking Live 2019. Here are some of the super awesome things you will hear in part one: A little background into how Clickfunnels got started, and stats of where they are now. Find out why hook, story, and offer are the keys to your success. And listen to Russell show how increasing value in an offer is better than decreasing price to compete with others. So listen here to hear the beginning of Russell’s first presentation at this year’s Funnel Hacking Live about the Hook, Story, and Offer. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. Today I got something really special for you guys. For those who were at Funnel Hacking Live, you may remember my intro presentation. It was called Hook, Story, Offer and how it relates to the Perfect Webinar. It was a lot of fun, and we actually streamed it live, so that everyone who wasn’t at Funnel Hacking Live would get extreme FOMO, fear of missing out, and want to come to Funnel Hacking Live next. So you know what? I thought as long as we streamed it live online, why don’t I give it to everyone on the podcast and give them all FOMO as well? For those who weren’t there, and for those who were there, just to give you a reminder on the foundation I laid out for the event, because it’s the foundation for all the different things. It’s a presentation I’m really proud of and I think it’ll help a lot of you guys. So it’s going to go into hook, story, offer and how it ties back into the Perfect webinar and believes and a whole bunch of stuff like that. We’re going to break this up over probably four episodes. There’s a couple of parts I’m going to cut out just because they don’t make sense to show you. For example, we do the year in review video that was really, really fun, but if you can’t see it, it doesn’t really make sense. So we’ll pull some of those pieces out of the podcast episode, that you have to be able to see visually. But for the most part, you’ll have a chance to hear my opening keynote presentation from this year’s Funnel Hacking Live. If you haven’t got your tickets yet for next year’s Funnel Hacking Live, you are insane. This may be the last year we do it in the future. Maybe we’ll do it in 5 more years. I don’t know. But I do know we booked the hotel, we paid the money, so it’s happening 1 year from right now-ish, and I want you there. So if you haven’t got your tickets yet, go to FunnelHackingLive.com and grab your tickets. And with that said, I hope you enjoy over the next four episodes, my keynote presentation from Funnel Hacking Live 2019. So I’m going to queue up the theme song, and when we come back we’ll start into my first opening presentation. How many of you guys are pumped to be here this week. This is like, we’ve been talking about this for the last 12 months, since last time we were all hanging out. How many of you guys feel like this is your Clickfunnels, Funnel Hacker family reunion. It’s so exciting to have all of you guys here. It’s funny, as we were kind of preparing this whole thing, and you guys know I’m obsessed with t-shirts, you’ve all gotten at least one so far right? There’s more coming. But we were looking at, what’s the right message for the t-shirt everyone’s going to be wearing when they come here today that’s going to really connect us as a family? And at one of my inner circle meetings, I can’t remember who it was, they posted this quote up during the presentation and I read it and I got chills and I was like, “Oh my gosh, that’s the message.” So if you see the first slide here, this is the back of the shirts you guys all got. It says, “Surround yourself with the dreamers, and the doers, the believers and the thinkers, but most of all, surround yourself with those that see greatness within you, even when you don’t see it yourself.” And I think sometimes that’s how it is inside of a family, right. Obviously everyone that’s here is in a different stage of their business, of their life. Some of you guys are at a spot where you’re trying to figure out the next big thing to take your business to the next level. Some of you guys are at the very beginning, trying to figure this out. So we’ve got a lot of you guys here together, so what’s amazing about this community, this family is how everyone works together to help each other and to raise each other up, which is really cool. A couple, about a month and a half ago or so, as I was preparing for the 10x event…how many of you guys were at the 10x event? In front of 35,000 people in a baseball stadium, with an echo that made it impossible for anyone to hear, so much stress. And then this event, which is like, all this stuff, it was heavy on me. I remember I texted Garrett White and I was just talking to him back and forth and he sent me a quote that meant the world to me. And I think for a lot of you guys who are here in this room, you probably feel this pressure a little bit. This is what his text sent to me, it said, “Heavy is the head that wears the crown.” And he said that to me, and I started thinking, and then he messaged me a few minutes later, he said, “I want you to understand, I understand where you’re at. You’ve chosen to go out from the world. Most people sit at home and they watch TV and they do as little as possible. You’ve chosen to step out into the world and try to change it. And that’s different, it’s not normal. People don’t do that, and you’ve done it.” He said, “I see you.” And as I was preparing my presentation today, I was thinking about how many of you guys are here doing the same thing. It is way easier to stay at home and not be here right. It is way easier to just go to a job. Or it’s way easier to just plug in and watch TV or watch Netflix, or do whatever it is. It’s harder to come here and try to learn a skill set and the thing where you’re going to go out there and put yourself out there. It’s going to be awkward and uncomfortable a lot of times. How many of you guys feel awkward here right now? Where are my introverts in the room? Yes, it’s hard right. That’s why I’m onstage because I’m scared of everybody. I understand it, it’s tough, but it’s worth it. I wanted to say it to all of you guys who are in that situation right now, I see you. I see what you’re doing and that’s why we’re killing ourselves. People ask me all the time, “Russell, why are you still doing this? Pretty sure you got enough money from all those Clickfunnels people, right.” Yeah, it’s not about money at this point. It’s because I understand the process and the path that you guys are going down. So every single day I’m going to do my best to trail blaze as well, so I can show you guys, “It’s over here, come over here. Come on, keep coming.” Because I know for me, when I was trying to figure this stuff out, there are people that I plugged into, people that lead me, so I’m trying to do my best in this role here, to do that for you guys as well. Thank you. I know that as you’re doing this stuff, as you’re becoming entrepreneurs, you’re building a company, there’s loneliness in a lot of things. There’s loneliness in leadership. It’s interesting, a lot of people when you’re leading a movement you’re leading your group of people, right. You’re there, you’re trying to share your message and you may have a team of people, which is amazing, but when all is said and done it’s you out there putting your face online. You doing the facebook live, you writing the book, you doing the presentation. It’s you and it’s scary sometimes, right. There’s loneliness in leadership. But there’s also loneliness in faith. The faith of like, ‘Is this actually going to work?” I know for a fact that half of you guys who are in this room right now came on faith, and hope and a prayer. I was telling somebody earlier, I said, “You know half of the room that’s here are people who have come to this before. This is a big family reunion and they’re excited to be with their friends and their family, start growing their business to the next level. And the other half, it’s your first time.” Right, and you’re scared. You have faith in this process, a little bit. You have hope it’s going to be amazing. But you’re like, “Oh my gosh, what if it doesn’t work? What if I spent all this money and I flew all this way and I’m here taking a week off of work, does it make any logical sense?” Sometimes it doesn’t. So I understand there’s loneliness not only in leadership, but there’s loneliness in the faith of trying to do that thing and trying to step out there to do it. And then the last thing I want to share is, I did a podcast a little while ago called Entrepreneur Scars. How many of you guys listened to that? I know that a lot of you guys that are here in this room have entrepreneurial scars. You’ve tried to risk everything right. You tried to go out there and do the thing. You’ve tried to do a business, tried to launch something and it didn’t work. Or you had something that was working really good for a while and then something happened and it crashed. I want you guys to understand, we have all been through that. I feel like one of the most amazing gifts that our founding fathers gave us when they founded this country, America, was the ability for entrepreneurs like us to be able to risk everything, and if we messed up and failed, it was okay. They gave us bankruptcy laws, they gave us things like that to give us the ability to risk without the fear of if you mess up you’re locked up in jail for the rest of your life. I think so many of us risk everything, we’re trying to change the world, we do this thing and then it fails, and then we shrink back and we’re like, “I just gotta hide because I don’t want people to know that I messed up.” I know for a fact there are people in this room who are in that spot right now. You’ve had success in the past but there’s that fear of putting yourself out there again. So for all of you guys who are here, I want you to understand, I see you, I understand what you’re going through and we are here for you to support you as a community. Okay so the theme of this year’s Funnel Hacking Live is the theme of every Funnel Hacking Live. I want make sure I’m showing my slides up here as well guys, because I got a lot of slides that are great. As much as I like to see my face, I want to make sure you guys see what I prepared as well. So the theme of this year’s Funnel Hacking Live event, is the same as every year. People are always like, “What’s the theme this year?” I’m like, “It’s the same thing.’ I’m not changing it, I love this theme. And there’s a couple…I’ve got to create six presentations, yeah I’m going to do a theme every year too, come on now. The theme is one funnel away. I wanted, for those that are like, “I thought you were going to change the theme?” no, this is the same message. Everyone’s here at a different spot than you were last year, and a different spot than two years ago, or three years ago. Some of you guys, you’re one funnel away, you’re here, you’re putting it all on the line. You’re like, “I’m going to gamble, I’m going to try it.” And this is your shot, your one funnel away shot. You’re trying to figure it out. For others of you guys, this is your second year, third year, having success, things are growing, things are amazing, are happening and you’re one funnel away from the next step. In fact, I want to share a really quick story in Clickfunnels. We’re going to share the numbers and stats and growth here in a few minutes. But as we started growing Clickfunnels, as we got bigger and bigger it got harder to grow. And we started getting to a sticking point. In fact, the last 12 months, we continued to grow but at a much slower rate. It got harder and harder and harder as we got more and more people. And all of us inside of Clickfunnels were freaking out, “How do we grow this thing? How do we get from 50 thousand, to 500 thousand people? How do we grow it?” And we just couldn’t get past some sticking points. And literally six months ago I was sitting in an inner circle meeting, and Natasha Hazlett, who’s going to be speaking to you guys tomorrow…where’s Natasha at? Natasha is right here. She’s pregnant with twins, she might give birth tomorrow onstage, I’m hoping. It’s going to be amazing. But Natasha gets onstage, with her humble little self, and she’s like, “Hey, we tried a book funnel and it didn’t really work, so we tried this channel funnel instead and it’s really working good for us.” And we looked at it and I was like, “Oh my gosh, I’ve seen challenge funnels before, but not the way she explained it.” And we went back to the drawing board, we started freaking out, started doing some stuff. And how many of you guys went through the one funnel away challenge so far? So because Natasha gave me that idea, that one funnel we launched it, the last 6 weeks in Clickfunnels, we’ve had more growth per week in the last 6 weeks because of the one funnel away challenge, than we have in the last 2 years. So for some of you, Natasha, you need to her. She’s going to tell you a story about her funnel and just be like, “that’s the thing I need.” Some of you guys it’s going to be somebody else. We have so many amazing speakers who are all sharing different types of funnels, what’s working for their business. I want you guys listening with ears, not that you have to create everything, you shouldn’t be creating everything, but listening like, “What’s the next thing for me? What’s the one funnel for me in my stage right now?” Some of you guys it’s one funnel to launch your business. Some of you guys it’s one funnel to get to the next level. Whatever it is for you, I want you to just listen with those ears, because if you’re listening with the right ears you’re going to get it, and you’re going to hear it. I could have easily been in my inner circle meeting and been like, “Oh Natasha’s paying me to be here. I’m not going to pay attention.” But I was listening and I was like, “Oh my gosh, that’s amazing.” So I want to make sure throughout this whole week you guys are listening with your ears to hear the things that are here, created for you. This is a picture, let me go back one slide. This right here, a couple of months ago we did an interview with Andrew Warner, who is the host of the Mixergy podcast, which is my favorite podcast. And I asked Andrew if he could come and interview me on the Clickfunnels startup story because I wanted to kind of tell the whole story. Obviously a lot of times you guys here parts of the story, but I was like, “I want to tell the whole story and he’s my favorite interviewer.” And it’s funny, Andrew is famous. He does these things called Scotch nights, where everyone gets together and they drink Scotch. I didn’t know what Scotch was, I thought he was talking about Butterscotch, like candy. I was like, “What?” and it turns out it was alcohol. I don’t know these things. And I was like, “I want you to interview me.” He’s like, “We could do a scotch night.” I was like, “But I’m Mormon, I don’t drink Scotch.” Then I was like, “Wait a minute, there’s this place in Utah, it’s a bar, but it’s a dry bar.” He’s like, “What does that mean?” I was like, “It means it’s a bar that they don’t serve alcohol. We should do the event there.” and it turned out really cool, so we brought him and me and we did this butterscotch night, it was amazing, at the dry bar comedy club. And he interviewed me about the Clickfunnels startup story. How many of you guys have heard that interview. The first half it just went live on the podcast today, and the next half goes live in like two days. So if you want to hear the whole interview, it’s there. But what’s cool, before he did this, he does tons of research and he’s like, “So show me the funnels you did before you launched Clickfunnels.” And I was like, “Okay.” So I went back in the domain archives of every domain I’ve ever bought from the beginning of time until now, and all the ones that we actually produced and there was over 150 funnels that we created and launched. In fact, here’s a couple of them. I’m going to show you guys pictures of all the stuff I tried before Clickfunnels. In case any of you guys are wondering, “When’s my funnel going to work?” You might need to do one or two or three or four. A whole bunch. This is just the ones that were good screen shots. There were a lot of other ones. So for any of you guys who are like, “I tried my funnel and it didn’t work. This thing’s a scam.” Its’ like, you should try another one. I don’t know, I did a lot of them before I found Clickfunnels. Some of you guys are like, “I’m waiting for the perfect business, when the perfect business shows up, then I’ll build a funnel.” If I would have waited for this, if I would have waited for CLickfunnels, guess what would never have happened? I would never have been ready to be able to run Clickfunnels. I would have run it into the ground two days in. I had to go through all of this to figure out how to lead you guys along this path. And the same thing is for you. Thank you. In fact it’s funny, the first time I tried to build Clickfunnels was in 2005 and it was called ClickDotCom.com, how many of you guys came to the ClickDotCom.com event? Nobody. My wife’s there. I got my one super fan, thank you. But what’s amazing, Dylan Jones, who was one of our original cofounders in Clickfunnels, I actually hired him to do the design initially. So if you look at this, this is the initial designs of ClickDotCom.com, we had sales processes, they weren’t called sales funnels back then. But I tried this game a long time ago, back in 2005, trying to get this live. I understood this was the vision I wanted to go, but I couldn’t figure it out. And I tried and I failed, and I tried and I failed, and I tried and I failed. It went over and over and over again. It just didn’t work for a long, long time. Until I had a funnel, and I was one funnel away from a success story. But what’s interesting is this funnel was a complete failure. And I’m telling you this story because how many of you guys have launched a funnel and it was a complete failure? The rest of you guys haven’t tried yet? Not even one? Come on now. I want to share a story because we launched this funnel, this was after I’d built up a big company, everything collapsed, I told this story a couple of Funnel Hacking Live’s ago, and those who’ve gone through the One Funnel Away Challenge have heard me tell the story. But we built the company up to 100 people, the whole thing collapsed, I had to fire 80 people in one day. I’m not going to get into that whole story, but on the back side of that I was trying to figure out, “What am I going to do when I grow up?” which is a question I think all of us should ask ourselves at least once a week. I was like, “What do I want to do when I grow up?” and I’m laying in bed, stressed out trying to figure out how we’re going to make money. I didn’t have a vision or idea and I went to flippa.com, and flippa is a website you can buy websites. So I’m on flippa.com and I’m scrolling through my, I think I had an iPad at the time, scrolling through trying to find, what’s the vision for this thing. And this website came up called Championsound.com. I looked at it and it was an email/text messages auto responder for bands. And I was like, “Oh my gosh, what if I bought this and it would be an email/text message auto responder for bands but I could rebrand it and make it an email/text auto responder for dentists, and then make one for chiropractors, and then for entrepreneurs, and all these different businesses.” And I was so excited. By morning I had sold myself on the idea and I went to go buy this site, and I didn’t have the, it was $20,000 which we did not have at the time. But I was like, this is the vision, this is where we’re going to go. So I bought championsound.com with money we didn’t have, calling the banks, increasing credit limit, how many of you guys have ever done that before? I’m like, ‘I need this, this is important. This is the future.” So I buy championsound.com, and after we get it, I have, I tell our programmers, “Okay, put it on our servers and we can start selling this, it’s going to be amazing.” And my programmer looks at it and he’s like, ‘I can’t put it on your servers.” I’m like, ‘Well, why not?” He’s like, “It’s coded in Ruby On Rails.” I’m like, “What does that mean?” he’s like, “You know how you speak English?” I’m like, “Yeah.” “You know how other people speak Chinese?” I’m like, “Yeah.” He’s like, “This is written in Chinese. I only speak English.” I was like, “What does that mean?” Hes’ like, “I can’t help you.” I was like, ‘Oh, crap.” So then I’m like, okay, I try to hire someone on Odesk. I’m like, “Okay, can you transfer this Ruby On Rails thing to a thing, to a server?” And I didn’t even know what that meant, and they were trying. 5 or 6 people tried it and after like 2 weeks of trying, nobody could figure it out. I was like, “great. I spent our last $20,000 we didn’t have on this funnel, on this company, on this brand, and I can’t even do anything with it.” And I remember that day at the office, I’m like, well I’m just going to walk away from it. It’s just a lost cost. And then after I packed up my computer, I was walking out the door, I stopped and I had this thought. And I’m so, so grateful that I listened to that voice. And it said, “Turn back around and email your list because somebody on your list, knows what Ruby on rails is.” I’m getting emotional here. So I come back in, and this is like the lowest peak of my business where everything has collapsed around me, I don’t even know what I’m doing, how we’re going to survive, what we’re going to do. And I email my little customer list at the time and say, “Hey, I’m looking for a partner, I bought this thing it’s coded in Ruby on Rails. If any of you know Ruby on Rails I’d love to be, you know, I need somebody to help me on this thing.” Sent the email out and a couple of hours later I get an email back from a guy. And I never met him before, he sends me this email and he’s like, “Hey, I know Ruby on Rails and I’d love to partner with you on this.” He’s like, “Send me the login and I’ll see if I can fix it.” So I send him the login that I’d gotten from the guy I bought it from, and I didn’t even know what it meant. I’m like, “Here you go.” And then I went home. The next morning I come back and there’s a message from him, it’s like, “Hey man, I fixed it. It’s good.” And I’m like, ‘What do you mean?” He’s like, ‘yeah, it’s done.” I’m like, ‘It’s done?” He’s like, “Yeah, I fixed it. And when I was in there I found all these other bugs and stuff and I fixed those as well, got those working and now it’s all done.” I was like, “Are you kidding me?” And it started my friendship with this person, and that friendship grew over the next two years that we worked together on projects. And the day that we had the idea for Clickfunnels, we sat in a room for about a week whiteboarding out the whole vision of it, and on the way taking him back to the airport, he was flying back home to where he lives in Atlanta, he said one thing before he got out of the car. He said, “Hey, really quick though. If we’re going to do this whole Clickfunnels thing, I don’t want to be an employee. I want to be your partner.” I remember being so scared like, I don’t know if I, I’m an entrepreneur. I control everything all the time. And I was so scared. And in that moment I made the second greatest decision of my life, outside of marrying my wife. I told him, “yes.” And that man is Todd Dickerson, who is my cofounder and partner in Clickfunnels. Let’s give Todd a huge round of applause. Stand up, Todd come on out. Todd: What’s up? Oh man, wow. What’s up, Funnel Hackers? Wow, that was amazing. Thank you for that insane intro. Russell: I’m emotional, so you’re up now. Todd: I know. Russell: This is Todd, he’s been the best partner, the best friend, the best mentor that anybody could ever ask for. And he was the one who initially sat down and built Clickfunnels. After I tried for decades to make it work, and he did it in like a weekend. It was amazing. Todd: A little bit longer than that, most of that was true. Russell: So really quick, I want to show you guys something really quick. So this was actually, show you guys the right slide. So September 23, 2014 this was the day that changed my life and all of you guys’ life forever, even though nobody knew it. This was the day that Clickfunnels officially went live. How many of you guys remember that day? Todd: Yeah, three of you. Russell: Yeah, nobody really knows. So here’s the back story. We were one funnel away too, but we didn’t know which funnel it was. So this is the initial branding and logos from Clickfunnels, so we picked that one. You guys would all be wearing completely different swag today, had we picked a different logo. This is us in front of a whiteboard. There’s Todd and this is one of our other original cofounders, Dylan Jones, sitting in front of a whiteboard mapping out what Clickfunnels was going to become. We launched it the first time and nobody really bought it. Then we built another funnel, we launched it and nobody bought it. The third, the fourth, the fifth, I think it was the sixth time, we got invited to speak at an event, and this is the picture from the event. It was in a room of about 100 people and I did the very first time, I did the Clickfunnels presentation. We did the presentation and like 35% of the room ran to the back and bought. And I remember we were all excited and that night we went to dinner and we were sitting around and I was like, “Just so you guys know, that’s not normal. What just happened is, this is game on. This is going to change everything.” We went from that point forward and started growing like crazy. So I’m going to have Todd go through some of the stats that have been happening ever since that day when we launched Clickfunnels. Todd: Yeah, absolutely. So after that presentation Russell’s like, “It’s game over. We’re going to be at 10,000 customers next week.” Which didn’t quite happen. Russell: Close. Todd: But by the end of year one, we actually did hit 10,000 customers. Russell: Yes. Todd: It’s crazy, crazy. Followed by year two 20,000, doubling over. Then year three, crazy growth with the books and the amazing training that Russell was putting out, 50,000 customers. Year four, last year, at Funnel Hacking Live we were 60,000. This year as of today, we are at 76,700 thousand customers. How crazy is that? So insane. Russell: that’s amazing. Todd: And Devon alluded to this earlier, we processed over 2.5 billion dollars in sales through Stripe alone. Russell: All of you guys. Todd: That means all of you guys have done 2.5 billion dollars in sales. So crazy, which is actually 1.5 billion more than last year. So in a year, you guys did 1.5 billion dollars. So just to give you a comparison here, last year GDP rate… Russell: We showed you this last year. If you took all the GDP of all the countries in the world, Clickfunnels right now is number 15 highest GDP in the world, which do you know what that means? Check out the next slide. If there was a country and our people were called Funnel Hackers, we would have higher GDP than 15 other countries. And I’m kind of thinking about, do you guys like this venue? I feel like we’re in Funnel Hacker, like our own little city here. What if we all just moved here and lived here and took over like 15 other countries. Todd: Funnel Hacker island, I like it. Let’s do it. Check this out, so we also, the Two Comma Club winners, we’re up to 505 total winners, which I got an update right before we came out here, it’s actually 506 now so… Russell: Congratulations somebody! Todd: And that’s actually 241 new ones in the past 12 months alone, since Funnel Hacking Live last year. So insane. Give yourselves a hand. And we have the Two Comma Club X award, which is the 8 figure award. There have been 38 total winners for that now, and 22 of those in the past 12 months alone. Russell: Amazing. Todd: And in order to keep serving you guys, we’v ehad to grow our team like crazy. We’re up to 251 amazing people serving you guys right now, 252 again, as of yesterday we had a new hire. So there you go. Russell: if any of you guys need jobs, we’re looking for people. It’s a big army to serve. Todd: Yes, we’re looking new people every day. That’s 132 customer support people, 43 people working on product development with me every day, and 26 people in marketing working with Russell every single day to provide amazing stuff for you guys. Russell: Amazing. Our mission at Clickfunnels is to help free all entrepreneurs so that you guys can focus on changing the lives of your customers. That’s our goal and our mission for this entire week. We’re so excited, we got so many amazing speakers who are coming here to serve you guys. We don’t pay our speakers. They come because they love you, because they’ve been in the same spots you are. Half our speakers were in the chairs last year sitting there, and this year they’re up here to serve and give back to you. I’m so grateful for all of them. One last thing before we move in the presentation. I feel like if we’re going to move from 76,000 customers to 760,000 and beyond and build this community even bigger, I think one of the big things we need to do is start changing some of our language patterns. We have to stop being marketing, nerdy geeks. How many of you guys are willing to help me with this. I’m going to talk more about this later, but I think one of the big things that we’ve been struggling with, trying to get our message out to more people is we’re using things like, “Tripwire Funnels” and “High ticket application funnels” and all these geeky, nerdy things. So we’re going to try to simplify the language and I’m going to talk a lot more about this the next year, just try to get things more simple. So I got some pictures here of just some stuff. Instead of calling things squeeze page funnels, which is like when I tell my buddy who’s a chiropractor, “You need a squeeze page funnel.” He’s like, “What does that mean.” I was like, “Well, it’s a funnel that generates leads.” He’s like, “Why didn’t you call it a lead funnel?” I’m like, “Oh, that makes more sense.” And then I was like, “The next thing you need is a tripwire funnel.” He’s like, “That sounds really dangerous.” I was like, “Yeah, but..” I explained it and he’s like, “It sounds kind of like a shopping cart.” I’m like, “Oh yeah, it is.” We call them cart funnels. We kind of went through and you’ll see instead of webinar. Like what’s webinar? It’s a presentation funnel. What’s an application? It’s a phone funnel. So we’re going to try to start making our language more simple so that we can get more people into our community and start understanding what we’re doing. So we’re going to go through more of that later, I just, I want to simplify the names. Alright, with that said, I want you guys all to give Todd a huge round of applause for his huge contribution to this community. Todd: Thank you guys. Russell: Thank you so much. Todd: Thanks again. Russell: Okay, now we can get started, now that all the tears are out. So what I want to do right now, I want to kind of move into my first training portion of this. And I wanted to lead this out, how many of you guys have gone through the one funnel away challenge. Those of you who have gone through it, you know that I stress a lot about one simple thing, which was hook, story, offer. I talked a lot about that. And I want to talk about that for the next hour or so because throughout this week you’re going to be learning about a lot of different types of funnels. About challenge funnels and summit funnels and all these different things, and some of you guys may get confused. I want you to understand the core fundamental foundation of what you have to become good at as an entrepreneur is understanding this one concept, mastering hook, story, offer. So I’m going to spend some time going over that, hook, story, offer. I gave everybody a handout that came with your, it should be on your seats, you guys take notes on and stuff like that. But one of the things it says in there, I think on the very front page, “If something’s not working in your funnel, it’s always either your hook, your story, or your offer.” Every time. Everyone’s like, “My funnel’s not working, Russell. What should I do?” I look at it like, ‘Oh, your hook is horrible. That’s why nobody is clicking on your ad.” Or “Your hook is good, people showed up, but your story is boring. That’s why no one’s buying.” Or it’s like, “Your hook and you can tell a good story, but man, that offer is horrible. No one would ever give you money for that.” And I’ve learned like as I’ve broken down consulting to like three things, it’s always one of these three things. So I’m going to spend the next hour or so going over this, giving you guys ideas, opening up your mind to becoming better at that. If you become better at that, this framework fits into any funnel. If I’m selling a book I’ve got to be good at hook, story, offer. If I’m selling something through the phone, hook, story, offer. If I’m selling something through webinars, hook….This is the framework that we all have to become masters at. So I want to lead with that today and then as everyone starts training on different funnels and strategies, just remember if my funnel’s not working, it’s because of one of these three things every single time. If you were to hire me for my insanely high consulting rates, “Russell, my funnel’s not working. What should I do?” I’d just be like, ‘Thanks for the check. It’s either your hook, your story, or your offer.” So next time you’re like, “Man, I wish Russell would look at my funnel.” Just sit down and be like, “What would Russell say? He would say, ‘it’s either your hook, story, or offer.” It’s always one of those three things, every single time. So hook, story, offer, it goes hook, story, offer. But I’m going to start with the offer first and then move backwards, just because that’s kind of the framework of how it works, okay. So the offer. A lot of you guys have gone through my training with the perfect webinar and stuff like that. So you see this thing called the stack slide, how many of you guys are familiar with the stack slide? Good. Okay, the stack slide is how we create an offer. And even if you’re not doing a webinar, you still create a stack slide. There is no circumstance where I ever sell that I don’t use a stack slide. If I was emailing somebody and they’re like, ‘Hey, what does it cost to hire you as a consultant?” or “hire you to do whatever?” I would literally send them an email and I’d have a stack slide. I’d be like, “Bullet point one, value. Two, value.” I would use this in everything. I’m going to show you guys some examples today. It doesn’t matter if you’re selling coaching, or supplements or physical products or services. You should always have this. To begin with I want to talk about one of the founding fathers of our industry, a lot of you guys may not even know him or heard of him. His name is Claude Hopkins, how many of you guys have heard of Mr. Claude Hopkins? Alright, all my OG’s, all the originals. Okay, this is your marketing history lesson. So Claude Hopkins was the father of modern advertising. And what’s interesting, way back then in the early 1900’s what they called, what he was called, what his job was, he was what they called a scheme man. He was a scheme man. And what the scheme men did is they came into a company and their whole job was to come up with offer. That was it, the most important part, which is the offer. Now, to show you the value, even in the late 1800s, early 1900s, the value of becoming a scheme man, the person who actually creates the offer, Claude Hopkins back then made, $52,000 a year in 1907. The equivalent of that is 1.39 million dollars in today’s dollars. They paid this dude over a million bucks a year to come in and be like, ‘This is what your offer is.’ And most of you guys never even think about this and you just kind of go off and do whatever. And I’m not going to, I’m excited Stephen Larsen is going to be talking in two presentations and he’s going to go deep into a whole bunch of really cool offer stuff with you guys. But understand, this is the value of the most important part of the offer. You have to understand that. It’s so valuable that back then they paid people that much money to come create offers for them. So it’s worth your time to start figuring these things out. Now I want to kind of talk about what an offer isn’t for a minute, because most people in business, they think about “What’s the product I’m going to create?” and the biggest problem when you create a product is that when you have a product it is a commodity and anybody else can create it. And if you have a product and it’s a commodity, when you’re trying to figure out how to sell it the only thing you have as leverage is price. That’s why when you go to Amazon, someone’s selling the thing at this price it’s like, “Oh, well if I’m going to beat them I gotta sell it for less and I gotta sell it for less and less and less.” And it’s a race to the bottom, which is the worst type of business to be in, by the way. Dan Kennedy told me when I first got started 14-15 years ago in this business, he said, “There is no strategic advantage of being the second lowest price leader in town.” So if you can’t beat Walmart, there’s no sense in being the lowest price leader in town. But there’s a huge strategic advantage of being the most expensive person in town. So if you’re creating something like, you create a product and become a commodity and you’re racing to the bottom, or you understand how to create an offer, which de-commoditizes you, I’ll show you here in a minute, and makes it so you can charge whatever you want. So that’s kind of the key that you have to understand. So a product is like a one singular thing. An offer is you take a product and you bundle it with a bunch of other things to increase the value and make it unique and separate and different. If I would have sold this as a digital marketing event, there’s like 800 digital marketing events you could have gone to right? Why did you guys fly here in the middle of the rain? It’s because it’s different right, it’s wasn’t just a product. It’s not a marketing event, it’s a whole bunch of other stuff. When you bought Clickfunnels, most of you guys didn’t buy it because “here’s software that builds websites.” There’s tons of software that builds websites, right. We created irresistible offers and bundle them together to make you go crazy to come and buy and come here and do things right. I spend a ton of time focusing on how to create an offer. One thing you have to understand, there are, basically there are two ways to make your product the cheapest in town. What’s the best way to illustrate this? The first way is obvious, if you want to be the cheapest product in town, you have to decrease the price, which again, funnel hackers don’t do that. We don’t. We should make a t-shirt that says, “Funnel Hackers don’t decrease prices.” If you decrease the price you become cheaper than somebody else. The other thing is if you increase the value of what you’re offering, then you become cheaper. Because if I sell you something and it’s worth a million dollars and I only sell it for a thousand, that’s cheaper than the person that sells you something that’s a thousand bucks and it’s worth a thousand bucks. Does that make sense? So I can either decrease the price or I can increase the value to increase the value of the thing. But if you look at this, it’s interesting. I had this conversation with my kids the other day. How much money you make is 100% tied to how much value you give. It’s 100% correlation. So my kids were asking me, my kids are cute because they’re at the age where they’re trying to start figuring things out. And one of my sons, Bowen was like, ‘Dad, it doesn’t make any sense. This guy over here (one of our friends) is a doctor and he’s way better than you and you make way more money than him. How come?” And I said, “You get paid based on how much value you offer.” He’s like, “But dad, he operates on people. That’s way more valuable than what you do.” And I smiled, I said, “It’s definitely more difficult. I can’t imagine that. But you don’t understand. He’s only able to operate on one human being at a time. So he’s offering insane amounts of value for one person. So because of that, he gets paid really, really well, but it’s finite. It’s as big as it can be. I’m able to offer value to 4,500 people or 76,000 people, or a million people because I create something of value and I create and sell it so many more times.” So I said, “That’s the reason why I’m able to make more money than doctors, because of how that works.” And I kept explaining this to him, so I told him, “Look, if you want to get a job you get paid based on how much value you have. So if you get a job at McDonalds and they’re paying, whatever it was, minimum wage nowadays, $8 an hour. That’s how much value you’re getting. But if you go and create something and you can do something bigger, the value is so much higher and you can get paid more money for that.” And I was trying to explain this to a kid which is really fun. So the whole name of this game is you’re creating funnels and you’re figuring out your hook, your story, and your offer. You’re trying to increase the value. So the offer increases the value of whatever it is you’re trying to sell. So I’m going to show you some practical life examples. The first one here is dating. When I met my beautiful wife, Collette the very first time, there were tons of men who wanted to date her. And I was just a product, I was like, “Hey, I’m wearing baggy pants and I have a shaved head and glasses.” That was the product, that was the best I had. There were much better looking dudes who dressed nice and all sorts of stuff. And I was like, looking at me in a lineup, there’s much better offers, there’s much better products, because I was a commodity at that time. So it’s like, okay, if I’m going to convince my wife to marry me, who’s way more beautiful than me, what do I gotta do? I have to create an offer. I have to make this better. This is true for any of the single men who are trying to figure out how things work, you’ve got to bundle. So if I’m like, “Hey, do you want to go on a date with me?” She’s like, ‘I got asked by four other people this week.” I’m like, “Okay, this is the deal. I planned a date that’s going to be amazing. What we’re going to do is we’re going to go to dinner. What’s your favorite place to eat? We’re going to go there. And then what do you like to do?” and we plan an actual date and make an amazing offer. Then she’s not judging it as me versus somebody else, product versus product. She’s like, “Oh man, that experience seems amazing.” And the offer is better. So when you’re dating it’s the same thing. When you’re business partners, when Todd came to me as a business partner, he had so much value. It wasn’t just like, ”Oh I’m a programmer.” It’s like, “I’m a programmer who can turn your dreams into a vision, into reality.” I can do this, I can do this, and it all the sudden becomes this amazing offer. It’s like, “Oh my gosh I can’t say no.” The value gets so big. So it works in dating, and it also works for movies. How many of you guys are pumped to see this movie next week? How many of you guys have no idea what movie this is? So if I came up to you and I was like, “Hey, Captain Marvel is coming out next week. Who wants to go with me?” This room is fine, but if I walked into a normal room like, “Who wants to go to Captain Marvel with me?” they’d be like, “Eh..” I’d be like, “This is the deal, Captain Marvel is coming out. I’m so excited to come and se this movie. I’m so excited that what I did, it comes out on my birthday, March 8th is my birthday and that’s the day it comes live, but the night before they’re doing a private screening in Boise. And I saw this commercial for it the other day and on the commercial it said ‘the movie is coming out, make sure to book your tickets now.’ So I went to the little app, to Fandango app, and I looked at the theater, there’s only one theater playing it at 7:30 at night the night before and half the theater is taken. And I was like, ‘half the theater is taken.’ So I bought the other half. “ This is a true story. Collette’s like, ‘Why do you keep buying all these tickets.” I’m like, ‘I don’t know, I’m sure someone’s going to want to hang out with me.” So if I was like, “This is the deal, you could come to Boise with me and we’re all going to go together. We got half the theater just for Funnel Hackers, it’s going to be amazing.” Now it went from a movie, a $20 movie to this experience. “And then ahead of time what we’re going to do, we’re going to go to my favorite sushi restaurant, there’s a roll called the rattlesnake roll and it’s like this little Podunk joint in Boise that seems kind of weird. But the literally have the best sushi on planet earth. I always bring people and theyr’e like, ‘oh yes, sushi in Boise is going to be great.’ And then they have it and they’re like, ‘oh my gosh, this is the greatest sushi I’ve ever had.’ I’m like, ‘I know.” How many of you guys have been there with me? A couple, yeah, it’s insane. “So what we’re going to do is we’re going to go to sushi first, I’m going to introduce you guys to the rattlesnake roll, best roll on planet earth, then we’re going to go and have a separate funnel hackers section, we’re going to watch captain marvel together, third thing is I’m going to buy costumes for each of us, and all of us get to pick somebody, it’s going to be amazing. It’s going to be awesome. And then fourth off, after it’s done, we’ll come back to my house and we’ll just goof off. We’ll play in the wrestling room, play on the tramps and stuff, it’ll be amazing.” How many of you guys want to come to that movie now? Do you see how I increased the value? It went from “it’s a $20, I’m going to a movie.” To “Oh my gosh, I’m going to book a plane and we’re going to fly there tonight.” Right. Just by increasing the offer. So if someone’s not buying your thing it’s because the offer’s not good. How do you increase the offer? How do you make it better? Always think, “How do I make it better? How do I make it better?” We have a product we sell right now, it’s 2 pieces of paper and we sell it for a thousand bucks. How many of you guys will give me a thousand bucks for two pieces of paper? My die hards, thank you. We literally do. I have two pieces of sales script, high ticket sales script, it’s two pieces of paper we sell for a thousand bucks. And if you look at it you’re like, ‘I would never pay a thousand bucks for two pieces of paper Russell.” And most people wouldn’t, but I’m like, “These two pieces of paper, guess what they are? This is our high ticket sales script. Today we’ve done just short of 30 million dollars in sales with these two pieces of paper. Someone picks up the phone, you read this one, then you read the other side, then they give you money. It’s amazing. It just works, every single time.” And I didn’t make it up, people have been using it for years, there’s been billions of dollars tracked back to these two pages, and the person I know in the world who’s the best at this is a guy named Robbie. In fact, Robbie’s here in the room, where’s Robbie at? He’s here somewhere, he’s probably out…Robbie is the one who showed me this script initially and he trained me and then he trained our sales guys and built a whole team and he had everyone on it. “So for a thousand bucks I’ll give you two pages, but then I’ll also give you Robbie in a box. So how many of you guys would also like Robbie to make videos to train your entire sales team for you? It’s amazing right. So you hire sales people you give them these two pages, and you say, ‘watch the video of Robbie teaching you.’ They watch those for like 3 hours and they come out ruthless sales people who can sell anybody anything.’ And then you’re like, “That’s cool but I don’t have any ads.” I’m like, “Okay, how about this? I will give you the ads we run and I’ll give you the funnels I run. I’ll just give those to you as well. And then I can hook up a call and you can jump on a call with Robbie for 30 minutes and he’ll train your sales people one on one and make sure it customizes the script specifically for you.” Now how many of you guys would pay a thousand bucks for that offer? Do you see how it works? It went from two pieces of paper til I bundle it and all the sudden it’s like, ‘oh my gosh, I have to have that.’ If people aren’t buying, again, it’s always hook, story, offer. If it’s offer it’s because you don’t have, you gotta figure out how to make it better, how to increase it. The one funnel away challenge is the same thing. This is a challenge where you get to jump on a coaching call every day for thirty days. Did you see the energy like, ‘ugh’? Now let me tell you all the stuff you get, the first thing you get is the big old box in the mail. Inside the box is a book called thirtydays.com where 30 people of our two comma club winners each wrote a chapter about how they got in the two comma club. Then there’s videos of them showing behind the scenes of each of their funnels. Then on top of that you’re going to get 30 days of video from me, then you get 30 days of video from Julie Stoian, and then on top of that Stephen Larsen’s going to come one every single day and yell at you and make sure you actually get the stuff done. By the time they’re done, your funnel is going to be finished. We go on and on and on and all the sudden this is the most irresistible offer of all time. The first challenge we had 7500 people sign up for it. My goal is to get 10,000 people a month signing up for this challenge and we keep making the offer better and better and better. If you want to sell more stuff, figure out your offer and make it sexier, increase it, make it better.

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I See You, We See You - Dave and Carrie Woodward - FHR #320

Play Episode Listen Later Mar 12, 2019 11:36

Standing on stage at Funnel Hacking Live this year with all the partners and their wives, during Garrett J. White’s presentation was one of the most impactful things I’ve had happen to me in a long time. Funnel Hacking Live this year was a huge milestone in so many ways. As my wife Carrie and I drive home from a weekend getaway to recharge after the last few crazy weeks, we reflect on the impact Funnel Hacking Live not only had within the community, but that it had on us as well. So my question to you is this: who do you see? And more importantly, do they know you see them? ❝ You’re not alone! So many times you feel like you are completely 100% alone in the journey in this entrepreneurship, and trying to go after your dreams” - Carrie Woodward Some Topics Discussed This Episode: What Funnel Hacking Live was like for Carrie, the Wife of a ClickFunnels Partner The Tribe YOU, as Funnel Hackers and Entrepreneurs have Sharing it ALL! Welcome Home Funnel Hackers! ❝If you are new to the ClickFunnels family, welcome home!” - Dave Woodward Important Episode Links: One Funnel Away Challenge DotCom Secrets Book Contact Episode Guest: Email Dave Connect on Facebook Follow On Instagram Episode Transcript: 00:00 Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. 00:17 Hey Everybody welcome back today. This is going to be a fun little podcast. I'm actually driving back from McCall, Idaho. I've been up here for the last couple of days with my wife. Just recuperating after a really almost 60 days of just busy life, crazy business stuff and wanted to just kind of take some time. First of all, introduce you to my wife. You'll hear me refer to as Princess, but she is the whole reason I've done all that I've done. And we're going to, uh, as we were up here, I've decided I'm going to do two different podcasts with her. This one here is going to be a reflection of some of the things that happened at Funnel Hacking Live. And the other one will be more along the lines of entrepreneurial, marriage and success and things of that sort. So it's gonna be a two part series here. 01:03 So this one here again is focused on I See you, We see you. It also can be referred to as I feel you. We feel you. And this really came down from those few guys who were at Funnel Hacking Live, had the opportunity of, of seeing Garrett White's presentation and what Garret was up on stage. He actually ended up bringing up all of the founders and partners of ClickFunnels and their spouses. And it was really one of the most impactful things that I've had happen in a long time. Um, we've been going along four and a half years now and there's a lot of things that happen behind the scenes. And what happened was we had the opportunity of basically having Garrett bring us all up on stage and look out over 4,000 people while we were there. He then basically almost had us in somewhat of a chant, basically going back and forth between the audience and us on stage. 01:58 And it was, uh, really one of the most emotional experience that had a long time as I actually felt. The gratitude and the appreciation of 77,000 customers represented by 4,000 that were there expressing gratitude and appreciation and at the same time seeing what we've done to try to build this. And at the same time, reflecting on them with those things that we've seen and what we're trying to do. But before I go too much more into that as an introduction, I want to bring on my wife. Uh, this is the most important person in the world to me. She has, we've been together now over 25 years, been married over 25 years. So, this is my wife Carrie Woodward my princess. Hey, so we're super excited to be able to spend a few minutes are kind of going through this. So sweetheart, tell me what was Funnel Hacking Live like for you this year? 02:58 I think the cool thing is, is that when we walk into the place, when were first setting up, when we first get there, and we see this, this months and months of this vision that they all had of how they're going to pull it together. And the long nights, the long days and long weeks along months, the hours and hours of lack of sleep that they never get. And um, all of a sudden you walk in and you see this and there's always a moment where you're standing there and you get emotional because you're just like, okay, they did it like it, it came together and then you realize like they didn't just do it. We did it like we all did it, we, we pulled together and it, and it just kind of came together. And, and, and why was it we, because it was we, you have to do it as a team in order for these guys to be able to keep going. 03:51 And I think that that was so powerful for me was when Garrett did his presentation for those of you guys were there. Oh my gosh, it was amazing. But it was super powerful because what he tried to show people was, you're not alone like so many times. You feel like you are completely 100% alone in the journey of this entrepreneurship and, and trying to go after your dreams and whether you've got a full time job or that works from eight to five, nine to five, and you know, you get paid a certain amount. There's still crazy stresses that come along with that. But you have a different family, a different tribe with whatever career, whatever job, whatever type of thing it is that you choose to do in life. And this particular tribe of people of entrepreneurs are special. And just to see everything that they go through is, is just so powerful. 04:42 And as I, um, I was standing out one one day and this, this amazing young mom came up to me, her name was Paige. So if Paige is listening. I just want you to know that I saw you and I felt you. And she came up and she just started to get emotional and she said, tell me. And then she stopped and she started sobbing and she said, can you tell me everything is going to be okay? And she couldn't get her emotions under control. And I was like, ahh! Like I felt her, I, I knew exactly what she was going through because as you know, the time of just building, building, ClickFunnels and doing this as a team with so many amazing people, um, there was those times when you know, you have to step back and go, okay, this is a huge jump of faith. 05:30 This is a huge leap of faith. And you see everyone hunker down and make so many sacrifices, families and spouses and also the people who work behind the scenes that so many people don't know about that. You see them do that and, and they do it. They're doing it for their families and they're doing it for you. And to see that and to see that that journey, that so many go through that as you keep pushing and as you do it together it works. And when we, when we got up on that stage, you know, Garrett pulled us up, he pulled up some other individuals and had them go through the same experience and then he pulled us up and had us say to the crowd, we see you. And they said it back. We see you. And it was so powerful to us. Like all of us were sitting up on stage and bawling like babies. 06:22 I was so incredibly embarrassed. I couldn't get my emotions under contr. It was so bad. But I think it was just like years of it. of just like seeing it come to that point of the long days, the long nights, the stress, but also the wins like the incredible wins. And I think that that sometimes it's something that we forget to celebrate, but just to know that we see each other and we know each other and we know each other are there. And I think within the entrepreneurial world, sometimes it gets lonely but you, because you are doing it alone a lot. But often we don't realize the importance and the power of allowing other people to know that we're seeing each other, that we're feeling each other and we're appreciating each other because that is, it's powerful. And I know for me when we were standing up on that stage, it was like, I just felt like I would just, I mean man, my bucket was just filled with like so many awesome, wonderful, like amounts of energy that was thrown at us and love and support and, and I just felt like, I hope that everyone in that room could've felt that with us too. 07:27 That we were throwing it back at them. That we like we sit and we, we, we have the like we want them to be successful and you know, we, we pray for our families, you know, whether whatever being it is, whatever higher power it is that you believe in for us, for me it's prayer, but we, we do that. We pray for you guys for the all of those out there who are, who are in our tribe and who are working with us and how we just want them to know that we're seeing them and we're feeling them. And for my sweet friend Paige out there, we see you and we feel you and we, we just want you to know to, to keep going. And I think that that was such a powerful thing because in the same time, that is when Dave was having the experience of like, oh, should I keep this podcast going that I'm doing, should I keep it going? 08:11 Should I keep it going? I don't know. Like you just feel like nobody is seeing it. Nobody's feeling you because you're, you see them and you feel them, but you don't know if they're reciprocating it. Like if they see you and they feel you back. And it was so awesome for me to see him and to feel him, feel so many people coming up to him and sharing with him how much they appreciated his podcast and his message. And I think that, gosh, like that just made me learn from an outsider. Just seeing him and seeing the people reach out to him and to reach out to, to us as, as spouses that you guys like. It is so powerful to share, you know, with your loved ones, whether it's just people in your home or your family or your friends around you, your community, whatever the heck you're community is, let them know you see them and that you feel them and that you appreciate them no matter what it is. That is so powerful. And I think that that is like, um, something that amazing that I learned from just this Funnel Hacking Live is the tribe that was there of so many people reaching out to each other and just letting them know that they see each other, they feel each other and, and they have each other's back and like keep going. You can do it and, and, and keep moving and keep like, just keep being awesome. 09:34 And again, really we want to make sure that you understand how much we appreciate you. If you're new to the ClickFunnels family, welcome, welcome home. I think, uh, as an entrepreneur it's one of the most lonely times and yet at the same time, I hope, uh, anybody who's listened to this, uh, that you feel we, we're here for you and for your success. It's been one of the most fun journeys, most stressful journeys, and yet at the same time, nothing excites me more than, than seeing someone have success, whether it's an eight figure award winning plaque or ring or a two comma club ring, or if it's literally the first thousand dollars. I remember the first thousand dollars I ever made online and I seriously, I thought I had won the lottery. 10:20 It works. It really works. 10:25 And I just want to make sure that I just, just, no matter what you might be going through, just keep going, just keep going. And I think that that's really the, what I've, I've seen the benefits and the blessing so much over the course of the last two weeks, especially just the value that exists when you just keep pushing. You just keep going and going and going. Sometimes you just never know when it's going to actually hit, but it actually does and it always, always will. And just again, want to make sure that we encourage you to never ever give up on your dreams, never give up and just realize that you truly are just one funnel away. Having an amazing day. This is my wife, my Princess Carrie. 11:04 Hey, hey 11:05 and Dave Woodward signing off right now. Thanks so much. We'll talk to you guys soon. 11:10 Hey everybody. Thank you so much for taking the time to listen to podcasts and one of the things we're really passionate about is trying to get everyone up and running as fast as they possibly can. And one of the things we've done recently that has helped so many people, and that is our one funnel away challenge. If you don't mind, if it's something of interest to you, we actually will pay you $100 for anybody who signs up for the one funnel away challenge or if you want to go ahead and sign up and do it yourself, just go to onefunnelawaychallenge.com. Again, that's onefunnelawaychallenge.com sign up, go through a 30 day challenge. Uh, it's one of the great things. We've got Russell basically giving you a 10,000 foot level. Julie Stoian comes in and gives you, kind of hear the nuts and bolts of exactly how to make it work. And then Steven comes in every single day and spends time basically telling you exactly what to do on a daily basis. So he'll just hold your feet to the fire. Super Accountable. We've had more people get more success and things done out of this than anything else. So go ahead and sign up @ onefunnelaway.com. Thanks.

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SFR 213: Big Lessons From The 2CCX Cruise...

Timo Zimonjic Audio Iskustvo

Play Episode Listen Later Feb 1, 2019 23:47

Here's some takeaway's I learned and taught on the 2CCX Cruise this year Imagine going on an amazing cruise to the Bahamas with Russell Brunson, James Friel, John Parkes, Julie Stoian, and a bunch of amazing Two Comma Club Coaching Peeps… You’d expect to have a ton of epiphanies... and you’d be right! Today, I want to share a game changing insight I downloaded... and the most well-received lesson that I taught during the cruise. Y’all ready? MAKING A MILLION The Two Comma Club Coaching helps people create their offers and the sales funnel that will best present the offer they’re selling in their business, and I'm one of the coaches for the program. Two Commas = A Million. This year, we went on a cruise from Miami to the Bahamas with 400 students to have fun, mastermind, and geek out about all things marketing. We went to Nassau, Saint Thomas, Tortola, and some other places I can't pronounce… and I got to see dolphins and stingrays. I even saw the world's deadliest plant … which is in the Guinness Book of World Records. Apparently, if you even touch it, you die. It's crazy, crazy, crazy. Pretty much every single day there were masterminds with all the coaches taking turns to teach, open mic, and Q & A. There were golden nuggets dropping all over the place. James Friel, John Parkes, Julie Stoian, myself, and Russell various things that we saw the group needed… It was so cool each coaches perception of what the group needed. I'm NOT gonna go through everything here, you’d need to join the program. However, there was one session that I really liked... James Friel was the first one up, and he started talking about setting goals. I really appreciated his viewpoint, so I want to share it with you now. WHY YOU SHOULDN’T 10X YOUR GOALS Have you’ve ever noticed that a lot of people who teach goal setting just focus on, “What's Your Big, Massive, Scary Goal?” I understand the point of having a big goal that makes you kinda freaked out, there's a benefit to that. A few weeks ago, I set my own SCARY goal for this year. I'm charging towards four million dollars, and I really hope I hit it. It's NOT some shot in the dark number, I know how to get there - I have a plan, I was very careful when I picked that number. It’s freaking me out a little bit, not in a negative way; it's positive stress. If the number was any higher though, it would be different... I'm right on the line of positive stress versus negative stress for that goal. Goals shouldn't just freak you out for the sake of it. I know Grant Cardone says, “What's your goal? 10 X it!” Sometimes that's extremely destructive, and I'm not actually a fan of that when it comes to your team. We're not necessarily wired the same way. If you go to your team and say: “Hey, everything that you're doing, 10 X your effort!” It's like: “Oh man, how about an arbitrary goal you can't measure... and then let's just stress the crap out of you all.” It paralyzes everybody. Personally, I think there's room for BIG SCARY GOALS that push you, but there's also room for goals that are just the next two-inch putt. YOUR PROCESS GOAL James talked about how the goal that we generally set as New Years Resolutions is typically a result-based goal: “ I want this result. I want this thing…’ A lot of times, it's a mountain that you want to get to the top of so you can have a huge life-changing outcome; a Massive Result- based Goal. James said that the reason why most people never hit their goal is because they don’t have a Process Goal. A process goal is THE THING that secures your results goal. For Example: A Result-based Goal: My goal for the year is to get back to 10% body fat. I want to get back down to the single digits eventually... that's my results-based goal. The Process Goal: I need to break down how I’m gonna achieve my goal?” What’s the process? How can I break that goal down into smaller chunks? Habits: Your process goals are achieved and determined by your habits. A lot of the time, we only set the BIG GOAL, without giving enough consideration to the process and habits we’ll need to actually achieve our goals. If you want to succeed you need: #1: A Habit: I'm gonna get up and I'm gonna work out every single day. This is how I'm gonna eat, etc.... #2: A Process Goal: Here's the process that I know will cause success and get my result = Your habits feed that process goal There are a few other pieces, but I'm just kinda focuing the top level view here… However, there's one other piece that James dropped out which I thought was fascinating... He taught that what’s need to start this whole thing is an Identity Shift. CREATING IDENTITY SHIFTS I totally geek out about identity shifts. Taking on a new identity is one of the major purposes of a sales message. It's the hardest thing to cause, and one of the most important components. If I can cause an identity crisis and an identity shift, then it’s real easy to sell to that person. ...I don't mean that in a negative sense, but that's really what's happening, so it was cool to see how James tied that into goal setting. For Example: I’m going to be a Funnel Hacker I'm going to be a triathlete I'm going to be a Two Comma Club Winner Each of these goals has a corresponding identity, and when we take on that identity it spurs the whole process forward. I can’t be a triathlete if I never train… so to be a triathlete I need to have the habits and identity of a triathlete... So, now I know my results-based goal, I have to ask: What's my process to get there? What are the habits that are gonna get me there? What are the small problems I can solve daily? Do I have the correct identity? MY RBF On the ship, I had a lot of people walk up to me, and ask: “Stephen, where do you go in the middle of the day?” Well, I'm kinda a wandering soul. Sometimes, I’d just wander and discover different parts of the ship, it was really cool. There were almost 6000 people were on that ship. It was a small town floating around - which was nuts. I had a few people walk up to me, and say, “Dude, you need to chill out a little bit.” Haha! If you see me in public, and I look pissed, or like I'm NOT totally checked in with reality, usually it's because I'm focusing on something and thinking hard. It's not that I'm mad… sometimes I just have a bit of an RBF (Resting Bitch Face). I'm like, “Oh, sorry, I'm not actually mad, I'm just thinking.” A lot of the time, I was hiding out and reading a book…and hiding. I wasn’t really hiding, I was just trying to find places where I could read quietly. I was hiding in essence. One of my favorite books at the moment is Can't Hurt Me by David Goggins. It ties into everything I'm talking about to do with goals and identity, If swearing offends you, don't read it. There's a lotta swearing, but super, super good book! It’s one of the best non-marketing books I’ve ever read in my entire life. Goggins says that what keeps us from obtaining our dreams is our current identity. He says that our head puts a governor on what we believe we are capable of, and that governor hampers our ability to get our dreams. In order for us to attain our dreams, we must take on a new identity. I read that in the book, and then James was saying: “Hey, it all starts with an identity shift.” I was like, “Whoa, identity shift, identity shift, identity shift!” It's all about identity. HERE’S THE QUESTION… Ask yourself this: What’s the identity that you have taken on, and does that identity currently allow you to attain the goals that you set for yourself? Did you set a results-based goal without a process goal? Do you know what habits you would need to guarantee that you hit your goal? Is your identity a governor of your dreams? If your identity is: I'm not good enough = You gotta shed that identity. I'm not smart enough = Get rid of that crap. I don't know this... I don't know that = Change that identity I'm not worthy.... There's no way I can… I can't, I can't, I can't, I can't… ...you’ve gotta be able to shed that identity and be able to say to yourself: Self, I'm good enough. I can get out there. I can get it done. It’ll cause a little bit of noise in your head because you’ll have say goodbye to the old mess. Which is why I had to put up that episode about why Steve killed Steven. It wasn't a cute thing… I’m actively trying to take on new personas and personalities at all times. I'm discovering new capacities and potentials that I didn't know were there. WHY STEVE KILLED STEPHEN If you’d asked me six years ago if I could achieve everthing that I have, I would've said “No, I'm not smart enough, I'm not good enough, I don't know how to study…’ ... which were all true things at the time! This game is NOT just about learning models or frameworks because you won’t even be able to operate the model if your head is not where it needs to be, and if the goals you're setting are being held back by the identities that you have. You need to take a close look at yourself and ask if everything you believe about yourself, your capabilities, and the world are serving you? It might be that you have to look back at what you’ve learned from friends, family, or teacher (whoever)... You can love them, and still decide to shift and drop parts of what you were taught by them that isn't true. You need be able to scale away things in your head so that you can architect YOU. Everything I teach inside the One Funnel Away Challenge has a lot to do with that… It's NOT so much about me just teaching: Set a huge goal Here’s the big framework Here’s the big model to make success I know that's not where people struggle; they struggle with identity: I'm NOT good enough. I'm NOT smart enough. Does this work for me? Is there a chance that I could do this? I see there's a possibility, but can “I” achieve this? That’s where people get the BIG hangups. It has almost nothing to do with does the model work? “Yeah, it works. You're not working it.” You know what I mean? SEEING IDENTITY EVERYWHERE I thought it was really powerful, and it seemed to be this undertow theme that I started seeing in all these places as far as marketing education goes: Identity, identity, identity. Sales messages create an identity. Red oceans in competition, they’re all in that spot because they have a collective identity. Blue oceans have taken on a new identity, the sales message helps create that. We all have identities for any opportunity we try to seek in life, and sometimes our old identity is what's holding us back. The model good, it's often part of ourselves we need to shift, shed, and get rid of. If you liked that, please go say thank you to James Friel, he’s the man. He's one of the other Two Comma Club coaches. He's also in my OfferLab program teaching systems. I'm really pumped for you guys to have more access to myself, to him and to the rest of the people in my Hero Team which you’ll hear about soon... so anyway, go say thanks to him, 'cause that was really profound… Then just know that as you start to set those goals, look at: Did you set a process goal? You probably set the results goal, but do you know HOW to get there? I'm NOT saying you need to see all the pieces, no one ever does, but do you have a plan on how to structure your habits? I don't necessarily know how I'm gonna go from exactly 11% body fat down to exactly 10%... but I have an idea that my process and my everyday habits every day could be: Get up Workout Eat things that are green and thing that are meat I know enough to just move forward and figure out the rest of the details as I go. ...and that's the way it is with pretty much everything in life. MOVING FORWARD|Just to finish off and throw in some extra value to help you achieve your goals, I want to share the top three lessons from one session I taught that was very impactful for people. It has to do with the question: “Stephen, how do you get so much done, and NOT get overwhelmed?” So the theme I wanted for today is: Set the goal Understand that your identity might be holding you back a little bit, so you might need to shed that Here's how I move forward Here’s how I get so much done without sabotaging my brain, and without overwhelming my mental shelf space. How do I make sure that I don’t have too much stuff, so I can decompress every once in a while On the cruise, I spent so much time with the new business person, NOT just funnel builder. Someone who's brand new, who's never done any of this before, and I understand what happens in that person’s brain when they start this game. It's NOT just like, “Hey, you gotta learn this stuff….” It's like, “Hey, prepare for this mental barrage of crap you're about to hit at the same time.” THREE STEPS TO ACCELERATE In all the coaching programs that I'm involved with, (my own, and other people's that I help fulfill), I’ve found that there are three things that accelerate someone's progress faster than anything else. It's NOT usually about having another course. I'm not saying don’t buy them. I'm not saying don’t get a mentor. Those things are amazing, and they'll shortcut the amount of time it takes for you to be successful… However, most people already have so much stuff that they haven't done anything with. So, here are the three things: #1: Know what problem you’re solving: If you do not know what problem you are solving, that's gonna be an issue for you and your business. You have to know what problem you're solving. The ONE problem. I always know which problem I'm solving. I know exactly which ONE it is. It’s on my whiteboards at all times Everyone has noise in their head ...and as we move forward most people get distracted by that noise: Am I doing the right thing? Am I doing the wrong thing?” I'm feeling confident I’m not feeling confident at all ...there's this huge noise, and what will dramatically compound the noise in your head is to NOT know what problem you're trying to solve. I practice what I call just in time learning. What that allows me to do is cut out everything else from my head that I don't need to be learning. If I don't need to learn SEO, I'm not gonna read a book on SEO. Some people will be like, “Well, yeah, duh!” But a lotta people are NOT thinking that, guys. I know the one problem that I need to be solving, and that's it. I only learn to solve that problem. I go to my bookshelf, and I pull out all the books that look like they could help me solve the one problem. Sometimes, I can solve one problem a day. Sometimes, I can solve one problem every three months, but I never added in a new problem until that problem is solved. The problem I'm solving this year is something I told you in a previous episode… building a team, and especially an internal funnel building team. So… * Write down the one problem you're trying to solve* #2: Can you can clearly tell somebody else which model you’re following? I’m following the info product model. The problem I'm solving is the team building problem. If you don't know what model you're following, you're prone to follow any new thing that comes your way. These are ways that I keep myself anchored in what I do so that I'm not getting sidetracked by all the crap around me. What problem am I solving? What model am I following? If I know what framework I’m following, 80% of all the decision making is already done. Someone else has already paved the path, so it's not about me being a creative genius. It's about me learning the 80% framework someone's already paved in front of me. Then maybe, if it's required, I’ll learn the last 20% creativity…. Most of the time you don't have to though. You just learn the formula, the path, and the framework from someone who's already moved before you, and that solves all the problems. Massive ways to reduce the noise inside your head. What problem are you solving? What model are you following? How can I increase my speed? You should be able to tell anyone the answers to the first two questions at any time. #3: I ask myself frequently, How can I increase my speed? Now funny enough, that question used to feel noise producing for me, but NOW it’s actually a noise reducing. If I start to slow down, for some reason, I feel the drag more. If I find ways to speed up the process, I don't get lost in the detail. I don't get lost in a being a perfectionist. I don't get lost in trying to make sure that it's so good that when I put it out there because my emotions are at stake. These are the three tools that I've been using, and I just wanted to briefly share them with you because people found them impactful when I shared them on the cruise. It was an hour-long session, but this is a brief version… I recommend that after reading this you find the answers to these questions: Which problem you are solving = one problem only. Then only learn for that problem. Learn for the one step in front of you, that's all. What model are you following? How can you increase your speed in a way that helps me fuel momentum, so that I have fast wins throughout the day? Hope to see you on the next cruise… Boom! If you're just starting out you're probably studying a lot. That's good. You're probably geeking out on all the strategies also, right? That's also good. But the hardest part is figuring out what the market wants to buy and how you should sell it to them, right? That's what I struggled with for a while until I learned the formula. So I created a special Mastermind called an OfferMind to get you on track with the right offer, and more importantly the right sales script to get it off the ground and sell it. Wanna come? They’re small groups on purpose so I can answer your direct questions in person for two straight days. You can hold your spot by going to OfferMind.com. Again, that's OfferMind.com.

change goals miami identity radio sales goal massive boom scary seo new years resolutions personally mastermind cruise bahamas world records funnel grant cardone david goggins guinness book big goals russell brunson nassau hurt me goggins big lessons saint thomas identity shift one funnel away challenge two comma club tortola julie stoian offermind hero team james friel

1000 Raving Fans

Play Episode Listen Later Jan 31, 2019 6:54

In this episode I talk about 1000 raving fans and my 10 raving fans strategy to reach my 2019 financial goal. Want Russell Brunson, Julie Stoian and Stephen Larsen to personally help you customize and execute your 30 Day pls? Go to timozimonjic.com/onefunnelawaychallenge to sign up.

raving fans stephen larsen julie stoian

We Are Funnel Hackers And These Are Our Stories - Part 3 of 3

High End Client Acquisition

Play Episode Listen Later Jan 28, 2019 25:50

On this episode you will hear the final part of Russell’s first presentation at last year’s Funnel Hacking Live. Here are some of the amazing things to listen for in this episode: Find out what the creativity switch is and how it can help you grow your company. Why the backend of your Value Ladder should never change. And how you can avoid getting stressed out and overwhelmed by the surplus of information you are receiving in this presentation. So listen here to hear the final part of this amazing presentation at Funnel Hacking Live 2018, and get excited for this year’s event coming up soon! ---Transcript--- Hey everyone, this is Russell again. Welcome back to the Marketing Secrets podcast. This is day three of three from this presentation. So this was the very first presentation I gave at last year’s Funnel Hacking Live event. I hope you’ve been enjoying it. There’s so many cool things that we cover in here and I just thought, you know what, if I want to get people excited about Funnel Hacking Live, those who are coming this year for the first time, I want to share this. And for those of you guys who don’t have your tickets yet, hopefully it will push you over the edge to realize, “Man, that was just one presentation. Can you imagine what would happen if I was there for four days?” So if you don’t have your tickets yet, go to funnelhackinglive.com and get them. And with that said, let’s queue up the intro music and let’s jump back into the last part of my presentation. Thanks so much you guys and I will see you soon in Nashville. Now again, the problem us entrepreneurs, if we can figure out the what and the how and make a million bucks, and then we’ll be like, “I’m bored. I need to do something.” You’re freaking out and you’re trying to create the next thing. So what I want to talk about now is the creativity switch. This is what took us to the next level, when I learned this about myself. The thing that makes entrepreneurs great is also the thing that holds the rest of the company back at a certain level. I was the one that was able to get it to the spot, but I was the one who was hurting it. And I knew that, and I was like, “What do I do?” I wanted to create all these other things, and that’s when I figured out this next step, which is the creativity switch. I had to shift my creativity from figuring out the what and the how to get this thing into orbit, now it’s in orbit, I have to shift my creativity or else I’m going to go insane. I shift my creativity as an entrepreneur to the next thing, which is going from 7 to 8 figures. Now, I’ll write this down really quick. Jay Abraham, one of my mentors, he told me there are only three ways to grow a company. And at first I was like, “Nope, you are wrong. There’s tons of ways. There’s Facebook ads, there’s Twitter ads, there’s YouTube ads.” And he’s like, “No, no, no. There’s only three ways to grow a company.” And at first I didn’t understand. And then he mapped it out and said there’s three ways. Who here knows what the three ways are? What’s number one? More customers. Okay, what’s number two, let me write this real quick, “One is more customers. Number two, getting them to spend more.” I know what it is, I just need to show you on the slide, to spend more. “Spend more money.” And then number three, who knows what number three is? “More often”. Okay, so that’s the three things. Get more customers coming in the door, get those customers to spend more money with you, and to get them to buy more. So I always translate things into funnels. So I’m like, “Well, how do funnels do that? How does this whole thing word?” and I was like, “Wait a minute, I know how this works. More customers are acquisition funnels. Funnels that get people into the front door.” That’s it. And I’m like, “Getting people to spend more are what we call ascension funnels, gets somebody to ascend up with our side of our business. And number three, getting people to buy more often are just monetization funnels.” I’m walking through all those things, but as soon as I saw that I was like, “Oh my gosh. I know exactly what to do. I know how to shift my creativity now to grow this company.” If you come back here to Clickfunnels, this is, again, our value ladder, if you look at it. When we launched the company, the core funnel was in the middle, that’s where I figured out the what and the how, and we launched this thing and it was going awesome. And now it’s like, now I gotta figure out other ways to grow the company. So I started looking at this, started to say, “Okay, the webinar is working good, everything is coming in. How do I get more customers?” And I was still doing the webinar, but I was like, “What else can I do to get more customers?” and I was like, “Wait a minute, what if I build front end acquisition funnels?” So I started building acquisition funnels. So how many of you guys, shortly after we launched Clickfunnels remember me launching this book? That guy is awesome. So the reason why we launched this book was not because I wanted to write a book. Writing a book is horrible. Who’s ever written a book before? I’ve never given birth but I’m pretty sure it’s like comparable in pain. It’s really, really hard. So we got this first book done, and the goal of this book, like I love selling books and stuff, but the only reason I want any of you guys, I wanted anyone on earth to buy this book, I wanted them to buy this book and then read it, and to then know that they needed to get Clickfunnels, my core offer. The whole goal of this was to acquire new customers, indoctrinate them into my way of believing and thoughts, and then ascend them up to the actual thing I’m selling. And then a little while later Russell got all panicky and stressed out again, and I was like, “I need a new funnel.” So I wrote another book, I gave birth again. It was painful, but it was awesome. So we launched this book to acquire new customers in. So I started creating front end funnels to acquire people in, but not at first, not until after we were at a million dollars. A book funnel is probably one of the harder funnels to get to work. Most people are like, “I’m going to write a book.” And spend the next 8 years of your life trying to write a book, trying to figure out a funnel. It’s like, you should just make money now and sell something in the middle of the value ladder. Start there, and when it starts getting ad, and some people start seeing it, it starts getting more expensive to buy ads to your webinar, that’s when you come back and start creating new funnels to bring people in as customers. Does that make sense? I didn’t write the books until my webinars were fatiguing and I needed something new to get people to raise their hand and say, “I do think I’m an expert.” I would love to figure out how to share my message with more people.” I’m like, “Cool, here’s the book to teach you how to do it, but then there’s this tool that actually you need to do it.” And they’re like, “Oh my gosh, I need Clickfunnels.” And I’m like, “yeah, you do.” And they naturally will ascend up. So acquisition funnels. If you guys look at our business, we create new acquisition funnels all the time. I actually want to go back a step to this. One thing I want to talk about before I go too deep into this, because this has been a common mistake I’ve seen most of our people make over the last year. They create a value ladder and they start creating more and more and more things, they’re always creating more backends and more…for most of your businesses you should create one core offer (I’ve got one, clickfunnels), one backend offer, you know what that is, and then you never create anything else in the value ladder again after that. Ever. It’s done. All you should be focusing your creativity on afterwards is like, what are cool front end offers I can get to get a different set of people to raise their hand and come to me? Last, uh, two months ago, three months ago, these are some front end offers. Again, Dotcom Secrets book, Expert Secrets book, and then a couple of months ago I was like, looking at different marketing segments that we don’t have yet and I was like, “you know what, there’s not very many network marketers using Clickfunnels. How do I get more network marketers? How do I get that segment of the world to come in and start using funnels.” They just don’t understand how it works, right. It’s the same concept I had before Expert Secrets. How do I get all these people who are thought leaders to come and start using Clickfunnels? So I message Julie Stoian, who you guys are going to meet in two days up here. Wow, her reputation precedes her. I messaged Julie, “Hey um, I want to write a book teaching network marketers how to do this thing.” And then we sat down and I created like a six hour course, she watched the whole course, and then like two days later she gave me the book. And I was like, “That was really, really fast.” So we put together this book and in about a week or two we’re rolling this out to the network industry, getting network marketers to understand what funnels are and they come into our world. We create new front end offers to bring people in different segments. You’ll see we also have an ecomm funnel, a book coming out, we’ve got other ones. What are different segments I want to go into and I create front end offers to get those customers and bring them in and I can go up. So your business, again when you have your value ladder, after you create the backend of your value ladder, you should never touch it again ever. That should give you guys some freedom of, “Ah sweet. I can quit creating stuff.” If you go to a Tony Robbins event, you’ll notice from the past 20+ years his backend hasn’t changed. You read a book, you go to UPW, you go to Day with Destiny, that’s his value ladder, 20+ years. And 20 years later he’s like, “I’m going to write a new book.” So he wrote the money book, Money Master of the Game, which brought in a whole new audience for him. And then guess what he did when they came in? Send them to UPW and send them to Day with Destiny. That’s it. So don’t keep trying to create other things. Do it once and then it’s done and you can be like, “Oh sweet. I can relax and I don’t have to stress about this anymore.” The backend is done and now this where we shift our creativity to like, “what cool front ends can I create?” You start having fun with that. That’s where we focus our entrepreneurial creativity. So again, we moved down a step in the value ladder and started creating really fun frontends to bring people in. So that’s number one, more customers. Number two now is how do we get these customers to spend more? These are called ascension funnels, to get somebody to ascend up. I learned this concept initially from Bill Glazer. Bill is, he was like my marketing dad or grandpa. When I got in this business I went to his mastermind group for six years and he was like, telling me how to do all sorts of stuff. And one of the coolest things I learned at GKIC back when Bill was in charge of it was this concept of ascension. How many of you guys are GKIC members, or were back in the day when Bill was running it? Alright. A lot of you guys don’t know about it. So I’m going to walk you through their business model because it’s brilliant. They had different continuity programs. They had a GKIC gold member, which I think was $49 a month, then there was a silver member, which was like $199 a month, then there was another one like $250 a month, and there was peak performers at like $6800 a year, then there was platinum at $15k and titanium at $25k. So that was their business. So all they focused on was customer acquisition to this $49 thing. So they would drive ads for everyone to buy this thing. As soon as you bought this thing, it was crazy. All they would do is focus on getting you to ascend from here to here. That was it. So if you were on this, if you signed up for this program, you were shifted to a different list, and they focus on ascending you from this to this. Every campaign, everything they did was getting you to move from this to this. They do big huge events, like “Come to the event.” And they’d sell something at the event and say, “Hey, if you’re a gold member it cost $10,000. But if you’re a silver member it’s only $5. Click this button and we’ll upgrade you right now.” And they’re like, upgrade. And they got everyone to move up here. Every product they put out the only goal was to get people to ascend. And then as soon as you ascended to silver, all the marketing shifted for you and the whole thing was about getting you to ascend to here. That was it. So the marketing would focus on ascending and then all the sudden, boom, they ascended there. And then you shift and all the marketing is focused there. And I saw him do it for years and I watched him grow this company, all focusing on ascension. And I don’t know anybody in our world that really does that. So last year at Funnel Hacking Live, who was here last year at Funnel Hacking Live? So at Funnel Hacking Live last year was the first time I was like, how do we ascend people in Clickfunnels and so we did a presentation that some of you guys were part of called Follow up Funnels. How many of you guys saw this presentation? Nobody saw it? You saw it if you had a Confusion Soft t-shirt at the end of it. How many of you guys remember that one? My entire goal of this presentation, of this one was to ascend people from Clickfunnels to Actionetics. That was the ascension path, right. And we moved them up right there. Right now about 20% of all Clickfunnels members have ascended up to that. Anyone need help to do the math on that? We make more from our Actionetics level than we do from Clickfunnels right now. It’s insane. I didn’t have to resell those people anything. All I did was told them, “hey, this is awesome. This is even cooler.” And I get people to step over and ascend up. How many of you guys think I’m going to try to ascend you to some things this weekend maybe. I’d be doing you a disservice if I didn’t right. Because my goal inside of this, when someone comes in my core offer of CLickfunnels, they’re in Clickfunnels, and then as soon as they’re in Clickfunnels how do we get them using our entire platform? How do we ascend them up to Actionetics? And then people come to Clickfunnels and how else can I ascend them? I ascend them up to my backend things as well, to my higher end coaching programs, so I can serve them at a higher level. It’s all about ascension. When somebody comes in, you get a customer coming in it’s all about how do I ascend them? How do I serve them more at a higher level? What can I do? What can I create? What can of marketing? What kind of funnels can I use to ascend people up? So we started creating ascension funnels to get people to spend more money with us, so we could serve them at a higher level. That was number two. So for me, as the entrepreneur, this is where I get to use my creativity. How can I get people to ascend up? And now I’m not focused on some new business I want to create, I’m focusing on this problem. How do I solve this? That’s the magic. We start focusing our entrepreneurial efforts on these kinds of problems and we’re not focusing on creating new businesses, this how we started growing and scaling our company. So ascension funnels. And the third type of funnel are Monetization funnels. How do we get people to buy more often. Okay, now the very first thing you were selling someone, your what and your how, if you read the Expert Secrets book, initially you’re always offering them an opportunity to switch. You’re switching them from some opportunity to your new opportunity. If you don’t know what I’m talking about go back and read Expert Secrets, and we’ll actually talk more about this in two days, but that’s the first thing. Monetization funnels are what we’re doing in an opportunity switch. These are where we’re offering our audience other, different products to help them as well. So some examples, we have our software secrets product, which is a monetization funnel. We have funnel scripts, which is a monetization funnel. Funnel university, these are other things we sell our audience to help them on their journey with us. And those are monetization funnels. So for us as entrepreneurs, when we’re going from a million to ten, this is where our focus needs to be at. It’s not creating a new offer, new business, new company. It’s how do I create front end funnels to acquire more customers? How do I create ascension funnels to get these people to ascend from this level to this level to level? And then what else does my audience need to be more successful? What else can I create to give them? How many of you guys has Funnel Scripts made your job so much easier when you build your own funnels? Yeah, it’s insane huh. That was something we created to help people more in their journey with us. All these things are. So that’s the monetization funnels. So if you look at the order of this. When we launched, when you’re going from zero to seven figures, you figure out your core offer first, then from there we open up our backend offer, after we build up pressure. A whole bunch of people, customers coming in, we open up the backend offer. Then we come down and start focusing on our ascension funnel, that’s where we start bringing people in. Alright, like I said, the back of the value ladder never changes. You just create, your focus should be creating new creatives on the front end to bring more people in. Okay, I’m going to walk you guys through some businesses of some people here in the room that you may know. The first one is Brandon and Kaelin, give them a huge round of applause. They’re over here somewhere. Kaelin’s going to be speaking with you guys here in a few minutes and I’m excited because man, their journey has been so much fun to watch, as they went from zero to a million, a million to ten, and now they’re on their journey from ten to a hundred. And it’s just, it’s awesome. But if you look at this, if you look at their journey, if you reverse engineer this, and I’m obsessed with reverse engineering what people are doing, they followed this process to a t. When they first came out, the very first thing they launched was this program. It was a webinar they launched, I think $150 lifetime access or $30 a month. That was their first thing. Their what and their how. And they grew this to over a million dollars before they came out with the next new thing. They built up all this pressure. The people they were serving, they were changing lives, all this was things happening. After they had this audience of people who loved and then they were like, “how else can we serve these people?” Now they open up the next thing, and they brought people in with their supplements. Boom, they launched their supplements day one and it just blew up. One of the biggest supplement companies online overnight because they built up so much pressure on their first thing. If they had launched a supplement company first guess what would have happened? Nothing. There’s an order, there’s a sequence. They figured out their what and their how and they focused, they focused, they focused. I’ve been telling people for two years now that you need to do a live webinar every single week until you make at least a million dollars. Most people don’t. How many of you guys do that right now? So Kaelin and Brandon said, “We’re going to do what Russell says.” They created the hashtag, dowhatrussellsays, and she started doing a webinar every single week, every single week, every single week. I think she did thirty or forty webinars live before she ever tried to automate it. You figure out the what and the how. The reason why I tell people that, do it live, is because that’s going to help you figure out the what and the how. Your audience will tell you. You’ll feel it, they’ll give you feedback and you’ll make the tweaks and the changes you need to do. So they did that, launched their supplement and afterwards they launched their coaching. So if you look at their value ladder, the front end, figure out the what and the how, they sold that. After someone buys that they ascend up to supplements, then from there they ascend them up to coaching. Alex and Layla, where you guys at? You guys will have a chance to hear from them tomorrow, I don’t remember when, in a day or two. So I’ll tell you more of their story later. But Alex and Layla literally launched their new company in April and you may have noticed they stood up when we did the Two Comma Club X awards. From zero to ten million dollars since April, insane. I still don’t know how they did that, that’s gotta be a record. But if you look at their funnel, same thing. They figured out their what and the how, people bought this. They built up pressure and they released the next thing. And that’s the whole game. Figure out the what and the how, build up pressure, release the next thing. And they haven’t even gone to the point where they had to build new front end funnels. They’ve just been killing it with this so much right now. Look at their value ladder, they aren’t even on step number three yet. They got the what, the core offer, the what and the how figured out, built up pressure, launched the next thing, monetized it, and someday I’m going to get Alex to build a frontend or a webinar or something and it’s going to be amazing. He said, “No.’ Anyway, like I said, there’s 17+ other stories just like these that I want you to understand, sitting here in this room with you. The path and the process is the same. Understand that. Again, we’re going to come back to the creativity switch. Step number one going from zero to a million is figuring out the what and the how. You transition your creativity as an entrepreneur to figure out ascension, acquisition, and monetization funnels. If you’re not in that spot yet, don’t stress about this at all. Like, “I know Russell did something really fancy there, but I’m not ready for that. I’m focusing on the what and the how.” For those of you guys who are there, it’s like, “Okay, that’s my focus. That’s where I need to be focusing all my creative energy.” And after you go from there, then the third phase of going from ten million to a hundred million, this is where I’m focusing all my effort at right now, is this piece right now. And it’s focusing on getting mass traffic. Now, I’m not going to spend a ton of time during this presentation right now, going through the traffic part of this. But my creativity right now is focused on what kind of ads can I make that are insane that are going to get more people to raise their hand on all sorts of platforms? Here’s a couple of them that you guys may have seen. This is one we did on Instagram the other day, “Hey, this is Russell Brunson. My new book Expert Secrets is literally on fire. Get your free copy by swiping up right now. Swipe up to get your copy of the Expert Secrets book. Quick, it’s on fire, you get a free copy. Just cover shipping and handling and we’ll mail one out to you.” So if anyone ever lights a book on fire, this is what we learned, first off, you can’t just light a book on fire, it doesn’t burn. Second off, you have to douse it with gasoline, but if you douse it with gasoline while you’re holding it and then you light it on fire, the flames will come down to your arm. I learned that, that night. That’s why I’m like, “Ahh, ahh, ahh.” And we did videos like this for Facebook, YouTube, all these videos of books burning. It was horrible. Number three, when you burn books on ads, people complain in the comments, so you shouldn’t burn books on ads. So we learned a lot of fun things. But here I’m like, this is what I do with my creative energy. Like, how can we sell more books? Let’s light one on fire. Or the other day I was walking past our, in our office we have potato guns because that’s kind of the whole beginning story. So I found a potato gun and we had this big mud pit behind our office and Dave was like, “Let’s go take the jeep out.” So we spin the jeep in the mud, I got a potato gun and then we found the prospector, we had this big cardboard cutout of the prospector. I was like, “Oh my gosh, I got an idea for an ad.” Five seconds later we’re set up and this is the ad that came from that one. “Hey, my name is Russell Brunson and I’m a potato gun expert. (Thud) and I just finished my new book called Expert Secrets. Expert Secrets tells you how you can become an expert in anything. I’ve done it with potato guns, I’ve done it with other things as well. Inside the Expert Secrets book I tell a story about how I started my entire business as a potato gun expert. I was making DVDs teaching people how to make potato guns, how to shoot them, it was a ton of fun. And I turned that little idea, that hobby into a career. And you can do the same thing with the things that you’re good at. “What are you good at? What are you passionate about? What do you have opinions on? What do you have a lot of advice about? What is something that you love, that you’re an expert at, that you can share with the world? Just like I made money selling potato gun DVDs, now I make money teaching people how to market their businesses, you can make money with your passion, your idea, and the way to do that is all included here inside the Expert Secrets book. “Now I have pre-bought a whole bunch of copies of this, if you want you can go to Amazon.com, go order it from there, you’ll see tons and tons of five star reviews, or if you want, you can get a free copy. All you gotta do is go to expertsecrets.com, I already bought the book, if you cover a tiny shipping and handling fee, I will ship you out your very own copy, then you can read this book and find out how to find your message, how to build your tribe, and how to make a whole bunch of money teaching people whatever it is that you’re amazing at. “Now, this book has literally helped hundreds and hundreds of people around the world to take their passion, their talents, their ideas, their hobbies, their advice and turn it into a full time business. And you can do the same thing as well. All you gotta do is go to expertsecrets.com, get your free copy there and you’ll also see all the other bonuses and other cool stuff I’m going to give you as well, when you go and get your free copy. So now is the time, wherever you’re at watfching this, on Facebook or YouTube, wherever you’re watching this, stop what you’re doing and go to expertsecrets.com and get your free copy. I will ship this out and this will teach you how to take your ideas and turn it into a business. “Thanks so much, again my name is Russell Brunson and I cannot wait for you to get your first copy of the Expert Secrets book.” You’d think as you go from zero to a million, a million to ten, and ten to a hundred you’d get more mature, but I think it’s the opposite. Because now it’s like, literally we’re thinking, anyway, the weirdest things possible. But that’s the focus, as an entrepreneur, when you get to that point you don’t need more offers. There’s a point where you have enough offers, your value ladder is in place. Now it’s like, what can I do to promote this more? All my creative energy has been focusing on new ads, new ad types, new platforms, new things like that, and the last phase in here. Going from ten to a hundred million is that. I’m going to be doing another presentation here in a little over an hour, it’s called Conversation Domination. I’m going to go deeper into some traffic stuff. I’m not going to touch it too much right now. But this is the fun part, I’m just focusing….You’ll be able to tell when I do these presentations, this is where most of my focus is at right now, and it’s a lot of fun. So I wanted to come back to this. This is the vision I want you guys to understand over the next three days. Because I know that with so much stuff happening, some of you guys are going to feel overwhelmed. But if you understand, this is the vision of where you’re going, you don’t have to stress about the overwhelm. Okay, you look at this and say, “Okay look, zero to a million. This is the category I’m in, all I’m going to focus on is the what and the how, the what and the how. For every presentation I here, I’m going to listen for how does this company figure out what it is I’m selling and how I’m selling it.” And I want you to stress about, think about that. In that process, if you look at in that first circle that little triangle, that’s from the Expert secrets book, in fact, my next two presenters who are going to be speaking are going to be talking about this part. Because going from zero to a million, a lot of it is figuring out the what and the how, but a lot of it is figuring out yourself too. If you’re the one selling the product, how do you build your following? How do, yourself as an expert, how do you position yourself, how do you put yourself out there in a way that’s a lot of times not very comfortable, but in a way that’s going to attract people to you? So the next two presentations are going to be going deep into that. But every presentation for you guys, if that’s the phase you’re in, just think about that, the what and the how, the what and the how. That’s the key for you guys going from where you are today to Two Comma Club. That’s it. Now for those of you guys who are in the Two Comma Club and you’re like, “Sweet, I want more.” You should be focusing on all the different funnel types, like, “Okay, there’s this one and this one, what should I do to acquire more customers and those kind of things?” And those who are growing beyond that, you’re focusing on all the traffic presentations, how to scale your traffic and get more and more people in. But that’s what I want to explain, because I know that so many of us, especially as our community as a whole has been growing. It’s been fun watching, if you look at four years ago, the first Funnel Hacking Live event, if I would have said, “How many people here are making over a million dollars?” It was like one or two people. Now we’re at like almost 300. If you look at 17 at ten and it just keeps growing and scaling, it’s so much fun. And I think as a community, as a whole, we’re all growing together. But I want everyone to understand, this is the vision, this is where you should be focusing, this is what you should be doing, because I don’t want you guys focusing on eight and nine figure creativity problems if you don’t have your what and your how figured out. And visa versa. You focus on where you’re at, built that piece out, figure it out, and then you can switch and again, the market will tell you when you’re ready to make the switches and the transitions. Okay, to end this presentation I want to come back and I want to show you the video I showed you at the very beginning, one more time because, two reasons. Number one, after I watched it, I watched it like 30 times more, and it’s really fun so I’m going to show it again. And number two I want you guys, as you’re listening to it, to understand that this video is talking about you. We’re not normal, you guys know that, right? Most people don’t wake up in the morning, figuring out how can I change the world? How can I sell more products, how can I serve more people? That’s not a normal thing. Most people wake up in the morning, they’re depressed, they’re tired, they go to work, they’re miserable, they come home again, they’re miserable. Most people don’t spend all their extra time, energy, and money flying to here to hear people talking about selling stuff through funnels, for crying out loud. You guys are different and that’s good. So I want to show you guys the video one more time, and let’s watch it. “Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently, they’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them, about the only thing you can’t do is ignore them, because they change things. They push the human race forward. And while some might see them as the crazy ones, we see genius, because the people who are crazy enough to think that they can change the world, are the ones who do.”

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How to Sell Online Courses Before You Create Them: with Julie Stoian - 004

Play Episode Listen Later Jan 21, 2019 27:28

Marian Esanu teaches coaches, authors and service providers how to dominate their market, command premium prices and become omnipresent influencers in their industry. In this episode, Marian interviews Julie Stoian who is a digital marketing expert and coach, currently making her mark on the internet as Executive Partner and VP of Marketing at ClickFunnels. She’s also the co-founder of the popular brands Create Your Laptop Life® and Funnel Gorgeous. Subscribe to the show for lots more to come and don't forget to sign up for the monthly giveaway if you haven't already, where we have books, courses, coaching, ipads and other cool stuff. If you want to be considered as a guest for the High End Client Acquisition Podcast, you can apply here. Important Resources Used In The High End Client Acquisition Process: Clickfunnels High End Client Acquisition Class Ontraport Connect with Marian on social: ►Instagram: https://instagram.com/marianvesanu ►Facebook: https://facebook.com/marianvesanulive ►Twitter: https://twitter.com/marianvesanu ►LinkedIn: https://www.linkedin.com/in/marianvesanu

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The Marry Poppins of Clickfunnels - Julie Stoian - FHR #301

Play Episode Listen Later Jan 3, 2019 36:23

Why Dave Decided to talk to Julie: Julie Stoian is a digital marketing consultant and tech coach, making her mark on the internet through her popular brand Create Your Laptop Life®. Julie has inspired and equipped thousands of up and coming business owners with the skills and strategies they need to create, build, and grow profitable online businesses. Julie started her journey to entrepreneurship as a blogger and writer, garnering the attention of media outlets like The New York Times and Washington Post with her no-holds-barred approach to social media. After a rocky divorce and unexpected pregnancy in 2014 that left her needing to build a profitable business quickly, Julie transformed her passion and love for internet marketing into the 7-figure business she has today. She's been a head coach and funnelbuilder working with Russell Brunson and Clickfunnels for the last year, and is getting ready to take the role as VP of Marketing and official Clickfunnels partner. Julie has been featured on media outlets like Anderson LIVE, BBC World Have Your Say, and Rachel Ray, as well as numerous business and marketing podcasts and blogs such as Content Academy, Boss Moms, GoDaddy Garage Blog, and Funnel Hacker Radio. Tips and Tricks for You and Your Business: (4:54) Keeping Your Chief Executive Officer From Becoming Your Chief of Everything Officer (9:20) Freelancers Belong in the Clickfunnels Fleet (12:52) Project Management: Making Time and Money (15:32) THE WAFFLE (20:06) Coaching Your Clients without Strictly Criticizing Them and Their Work (23:15) Your Employees and Their Drive (26:07) Help Your Contractors (30:21) Julie Stoian’s Travel Log Over These Next Few Months Quotable Moments: (8:08) “For me it was more important to be on the team that was going to make the most impact than it was for me to be the captain of my own ship.” (19:02) “That’s the thing with this whole agency thing is you have to think about how to break through as much bottlenecks as you can.” (22:34) “Realize, as the entrepreneur, you may not be hiring people who may not be as motivated by the same types of things that you are and may not be as driven as you are.” Other Tidbits: Your agency can be as large as small as your scaling allows Get your employees to the point where they identify their work as a CALLING Important Episode Links: Createyourlaptoplife.comJulieStoian.com/podcast FunnelHackingLive.comFunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1: 00:00 Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward Speaker 2: 00:17 [inaudible]. Everybody. Welcome back to funnel hacker radio. This is going to be one of my funnest podcasts. Uh, you know, my guests, you had the upgrade of hearing from her quite a few different times, but she has a new role and I can't wait to talk all about that. So first and foremost, Julie [inaudible] and welcome to the show. Thank you for having me. I am so excited to. I, I have coined a new term. Would wired in excitement, excitement level at the Dave Woodward level. Oh, you're too kind too. Kind of honestly. Then that would be the type of excitement I have right now for the opportunity. I want to introduce our newest partner to click funnels, Ms Dot Julie. Yes. I, um, I, I had been waiting for this day, I feel like for my whole life. Speaker 2: 01:06 So I want to make sure people understand what that means is a little background here. When we started clickfunnels four and a half years ago, uh, there was two cofounders, Russell Brunson and Todd Dickerson. We then brought on a third co founder, uh, Dylan Jones, who we later bought out. He was helping us primarily on the Ui side. And so todd and Russell Todd being the, uh, the whole tech guy behind the scenes who I don't know how he does what he does. I'm literally fascinated every single day. Anytime we're together, I'm like, todd, I don't get it. And I'm so glad I don't understand your magic because I would screw everything up. Russell, you guys already know because Russell is the marketing genius behind click funnels and a ton of other things. We then have four of the partners myself. I run all the business development opportunities, the top line revenue type of stuff. Speaker 2: 01:52 Uh, our CTO is Ryan Montgomery, helps todd managed a lot of things on his side. We then have a Brinko Peters who works on our side with all of our operations and things, and John Parks. You guys know who runs all of our traffic behind the scenes for the little Julie, has it been a year now? It seems like it's been about a year, a year, and Julie's been behind the scenes literally working magic that you guys can't even. I have still totally spellbound by how you pull off what you pull off. No one gets more done in a day than Julie. I don't know how in the world she gets it done. She's actually helping Russell right now in writing a track two secrets book. She has literally been the brains behind what we're going to roll out here. Actually you guys on this call is as our new waffle and how that's all coming together as far as our internal agency, what that means to you guys and more importantly, how you can actually start doing this kind of stuff in your own business and that Julie has her own multimillion dollar business, which basically are buying to bring her over to click funnels. Speaker 2: 02:53 And we'll talk a little bit about how that's all coming together. In addition to that, uh, Julie is probably the person you will ever meet. In fact, I was just with my family, seen Mary poppins and continue to think of Julie because that's what she's like in our craziness that we have over here. So she's the one who makes all the magic happen and I just wanted to make sure everyone, you guys were listening, understand our gratitude, our appreciation for one of the major things that she's done is allowed Russell to kind of step away from doing all the stuff that is great to get us to where we're at, but won't get us to where we're going. And without Julie, none of this would happen. So Julie, my gratitude to you, my appreciation for you and so excited for 2019. So with all that said, welcome again and I'm so glad that that's all we're going to cover. Speaker 2: 03:41 That's the start. That's the start. You know, it was so funny though, you know, watching, as you know, during the year when we were talking about kind of the org chart of clickfunnels and how Russell was in Russell at this point. Like you should be like seoing, not seoing and cmos and funnel building and copywriting, writing your own emails. It was crazy. It has been crazy. And again, if it wasn't for you stepping in, we'd still be in that same situation. Uh, so actually a little step back to last year about this time is when Steven went to go do his own thing. So Steven Larson was Russell's funnel builder and he and Russell were kind of tag teaming up, doing a lot of the stuff that really kind of got us to where we were for about two years. Russell and Steve were kind of tag teaming that. Speaker 2: 04:32 And as Steven left, it was one of those, it was kind of a, a weird mixed blessing. I love Stephen to death. He's become a dear friend and he's helped us grow, got us to where we were, but it was time for him to go spread his wings to grow his business and what he wanted to do. And so as he left it was then a matter of saying, oh my gosh, what in the world are we going to do? How are we going to prevent Russell from doing all this stuff that steven was doing and bringing in a team that would allow us to scale and we were struggling so much as far as trying to find the right fit you have to understand to. It's to be able to get into Russell's brain is, I don't know, it's more than just a padlock. It's kind of like one of those. Speaker 2: 05:16 It's kind of like the whole Laura Croft tomb raider type of thing where she's changing this little egg thing and it changes a million if it's shaped and there's four different keys and Julie's been able to do that and so Julie's dad had this magical key that's been able to basically work with Russell at a level that is allowed Russell to focus more on helping us grow the business and really taking her genius, which again, Julie's. I take a look at all the magic you've done in your own business. One of the things I was most impressed with was your ability to literally be able to replace yourself and so Julie had her own, again, create your laptop. Lifestyle is one of her create your laptop. Life is one of the businesses that she was doing. Again, a seven figure, two Comma Club, award winning business, crushing it, but she said, you know what guys, I really want to be involved with you guys. Speaker 2: 06:07 I want to find a way of helping you guys get to the next level which was beyond. I mean, again, Julie, I can't thank you enough for that because it was great for us to see how you came in and without expecting anything, just said, let me help and I think that's a huge. One of the main attributes that you carry is this ability of having such just massive passion and caring for other people. Most people just don't have that. Especially when they're running their own multi, multi seven figure business. It's easier to say, you know what? I got this. I'll do my own deal. You were able to say, you know, I'm going to put this on the back burner. I'm actually going to hire other people to replace me. Which really is what, how all this started with Russell because it was at that point where thought, all right, if Julie can do that, her business, how could she help Russell do that in our business? I want to kind of dive in. I've done enough talking. So how do you do all you that you do? Speaker 3: 07:00 Well, you know, it's so funny. As I was getting ready to like talk about this transition. I know a lot of people when I first came onto click funnels, you know, they weren't quite sure why I was doing that because it was like, well you have your own business over here. Like this is obviously not like a monetary monetary thing. And of course you know, there was part of that, but I honestly, I had this analogy of like ships that are like all going in the same direction and headed for the same promise land. And it was the SS click funnels which was like this huge ship, right? And then my little ship was like behind in its wake and we were serving the same customer base and we were both going in the same direction. And I, and my business was really flourishing in the wake of click funnels and I know Russell has talked about how cool that is when a business can like create other businesses. Speaker 3: 07:46 But for me it was like I recognized how much the success of clickfunnels was really. There was so much of that attributed to the success of my business too. And so it was like, it was a no brainer. It was like, of course I want to get on the SS click funnels and help that business succeed because a rising tide lifts all the boats. Right. And so for me, um, it was more important for me to be on the team that was going to make the most impact than it was for me to just be like the captain of my own ship. Do you know what I mean? And so for me, I'd much rather be, you know, like on the team first mate, then captain of my own little Shit, you know, Speaker 2: 08:26 oh the great thing is your little ship was growing at a very fast pace. So it's not like it was this tiny little thing. And that's really for us, when we were able to bring that in and acquire that. So some of the things that you're going to see rolling out is this whole idea as far as create your laptop life and with that there are so many things you guys are going to see happen in 2019. I wish I could go into all of them. One of them is going to be associated with this whole concept of freelancers. Now we just rolled out a funnel Rolodex and we've got a bunch of changes were making to that between now and funnel hacking live, but that's just a small little, tiny team of what freelancers can do. Julie, you've had this magic ability to really help build agencies and to obviously you have your own agency. You've now, I've taught other people how to build their agencies and you've. You've really given the keys to the kingdom to a lot of these freelancers to truly provide them a create your own laptop life. So you don't mind. Could you spend just a few minutes kind of talking about what is a freelancer, how to. How can freelancers fit into the ecosystem of click funnels and what is, why would someone want to do that? Speaker 3: 09:33 Well, so I, I will. I will die on my sword when I say that. If you want to get started in online business, the easiest way to really start is to offer done for you services to start because you don't need a huge following and you're essentially selling time. Right? And so like you don't have to have anything created and so I have helped a lot of more women than men, but men to jump into the online space through the done for you services and you know you could get started with copy with social media or with funnel building and funnel building could actually pay a lot more than some of the other online done for you services. And so it was such an easy a marriage to put those two things together because not only could you make money quickly, not only did you not need a product, but you were helping other business owners make money through funnels and on top of it, you could also get affiliate commissions as you fold. Speaker 3: 10:28 Click funnels and the process, and so as I saw these, you know, a lot of moms would start coming to me, I want to make three to $5,000 a month. I was like, this is how you got to do it. And so that's where I started and then as I grew my agency, I started to teach people how to grow their agency as well, how to hire, how to project manage when you're building funnels and running ads for people as well. And even if you decide someday to not fully scale your agency and you want to go into coaching, consulting course, creation, any other business, you will now have the skillset as that you needed as an agency owner to build any kind of business you want. So it's like at this one, two punch, make money, build the skills at build the foundation for whatever your legacy is going to be. And so that's essentially what create your laptop life is all about, is like build that foundation that no one can take away from you no matter what you decide to do. Speaker 2: 11:21 To me, that's the part I am so excited about because a lot of people are trying to do, again, this is probably gonna be posting the first week or so of, of 2019 and there's so many people out there right now her saying, you know what? I want 2019 to be a unique year for me. I want this to be like the best year ever. And you know, we hear a lot about affiliate marketing and I'm obviously we run a large affiliate program over here, but I think the cool part is this whole idea as far as creature, laptop, life, and the ability to then really control your destiny without having to have a product which so many times people spend literally years building a product that never gets launched. And that's one of the things I was so excited about is this. So first of all, if you guys go check out, create your laptop life.com, uh, Julie's face of that. Speaker 2: 12:09 She's done an amazing job building it. In addition to that, she's a, has an amazing team and I want to kind of talk right now, Julie, if you don't mind about this whole idea as far as project managing, it's been one, again, one of your many, many talents is I don't know how you do all that. You do, especially when it comes to project management. You're managing not only our internal agency, which we'll talk about a few minutes, but also you're managing a Russell's books. Uh, our two Comma Club coaching program. You're one of our coaches. You're managing that, uh, and providing massive content. So if you don't mind, could you help people understand when we start talking about project management, what does that really mean and what is the financial opportunity available to someone who wants to get involved in something like that? Speaker 3: 12:52 Yeah. Well, so project management, it is a, when you can find a good project manager, man, don't let them go. Like it's a unique, it's a unique skill set and there's project management as a service. Like I know people whose entire business, that's all they do is they go in and they do project management and pr and really, you know, I remember when Brandon and pool and came to click funnels and they were doing the CEO slop it stuff really at scale. When we talk about scaling and we talk about like how to, how to make your, you know, double your revenue in 10 x your revenue. We're really talking about managing people because any business, I don't care what kind of business it is, the way to scale is through people and the only way to scale with people is to have project management in place where you can manage the teams that people so that you're all moving in the same direction. Like you know, like the choreographed dances you see at the mall. What are those things called where people all of a sudden bust out into like choreography mobs. Yes. Thank you. Flash mobs. Right? It's like at its very core scaling your business is about learning how to manage people and projects. Right? Like that's it. And I know I know it, you know, that doesn't sound quite as sexy as like 10 x your revenue, but like that's really what it is. And I remember brandon saying I aspirin and I was like, Speaker 3: 14:10 what do you do all day? And he's like, well really what I do is I'm thinking about project initiatives and the people and the project managers that we're going to need a place like because I have to keep building out the team. And I was like, it's so interesting that that's really at scale with what businesses are doing and that's exactly what Russell is doing and that's why I've kind of taken on that marketing role so he can really start to cast that vision and start to create those initiatives, those people, teams that then I can manage to help bring all the initiatives to fruition. Speaker 2: 14:41 I love it. And I've talked a lot about who, not how. I know Russell's done podcast on, I believe you've done a podcast on who, not how. And so there's a lot of resources out there, but if you don't mind, because one of the things we were talking about in our, one of our meetings we have just recently was this whole idea as far as this waffle and there was a ton of fomo associated with the waffle. We were actually at waffle me up a hector owns the company, gave us all these necklaces that had a waffle on it. We then reflect with Ryan with regard to some of the things that he was doing from a Dev standpoint and creating a teams. And I want it, if you don't mind, let's kind of segue from, as a project manager, what does this whole waffle, how does it work in an internal agency and what are the pieces that a person would need a, if they're going to look at project management, what are the pieces they need to add to that waffle? Speaker 3: 15:29 Yeah. Okay. So, um, the idea of the waffles, like it's a square. And so, um, basically if you imagine a square and you think of a funnel building agency, right? We have the people that you would have would be like a funnel builder, a designer, a copywriter, um, maybe a video person and a content person, right? So imagine those five people down that first column. Speaker 3: 15:52 Okay. And those are your core team. Now, as you start to expand out, you need to create a second team and the third team and a fourth team. So you can, as you imagine that waffle, you are essentially creating a second column, a third, a fourth, and you're hiring another funnel builder, copywriter, designer, video content versus the idea is once you have that waffle all filled out at the very top, the very top row is project managers. So whenever a team is working and they need to know what to do, they're going to look up right and they're going to report to their project manager. But in any kind of agency, especially a funnel building one where there is like a skill level involved, they also need to understand how to do it. They need to have someone to report to as to how to design well or how to copy well. Speaker 3: 16:40 And so if you look left on the waffle, right, you go over and you're able to basically ask the head funnel builder, the head designer, the head copywriter, how to make the coffee better. And so instead of an org chart, which is very flat and two dimensional, where there's just one person reporting the reality is that as a project, as a project manager in the agency, let's say Jake who is a designer, he's going to report to me for the, what of the design, but he may report to a head a head designer, he's actually our head designer. But if there were another one, he would report to that person asking about how his design is working and it just creates this three dimensional reality, which is real life, right? Because, um, that's just how agencies work. Speaker 2: 17:25 I love it. So if you could take back, take a step back to last year. As Julie came in, she basically acted as not only a project manager, she was also a content creator. She was also part acting partly in as our funnel building side of things as well. And so as you guys were first starting your business, realize you're going to find yourself, if you were to look at this tic Tac, toe board waffle type of thing, you're going to, your name may be in a whole bunch of different places all over. It was a Julie Board for them for a while there, but the the object now is to start replacing yourself. And so we brought in, Julie brought her in as a part of her click funnels now and one of her main responsibilities here is to replace Russell from the marketing standpoint. So she's now our vp of marketing. Speaker 2: 18:09 She's heading up all of our marketing. We've created our own internal agency, so she's hired a. We now have a yourself who basically is our chief project manager soon we'll replace that as well, but she thought I was going to be training all the other project managers that we bring them in in internal agency. It was all that really was brought in primarily just to build out our own funnels. We really didn't start this with the intention of bringing others on. Now we're actually, and we'll talk about some other stuff we're gonna be doing later, but realized that first column was you were heading up the project management. We had nick, who is our chief funnel builder. Jake is our chief designer. Karen's or chief copywriter. I'm, who am I missing here? Dan is our chief, a videographer, and then Russell and I were sharing the role of chief content creators. Speaker 2: 18:55 He and I were doing that together. Um, in the content creation side. We both became the bottlenecks and that's one of the things when you're looking at this whole agency model to realize you, you've got to try to break through bottlenecks as much as you can. And as we were looking at the scale of this, especially as you start one of the, you run across two different types of bottlenecks. One is what to do and that's as Julie mentioned, again, that's where you would be looking to your project manager. The other thing is how to do it and what if you don't know exactly how and really it's not just how it's at the way in which the owner wants it done. And I know that was probably one of the biggest things and there's a lot of people who can write copy. There's a lot of people who can do design or funnel building, but it has to be done the way that the owner or the project manager wants for that system. Speaker 2: 19:48 And I think that's what you've just done such a great job over the course of this last year, is helping communicate that in a way that, um, how do I say this in a nice. In a way that was kind of your, the kind one of the group here. Uh, I, I definitely am not, that's not one of my skillsets. I'm much more direct, but a, Julia, we were able to do this in a nurturing way. And I think it's real important when you start looking at scaling a business and scaling your company to realize that you've got to, as you're one of the main role is you as a ceo or whatever role you want to put yourself in. Anytime you're managing people, you're also a coach. And Julie, you've done such an amazing job because you have your own coaching program as well and I think because you were used to doing that type of coaching as you came into our team, you nurtured and coach people through that in a way that we go to a very fast paced as do you, but you were able to nurture in a way that brought a lot of congruency as well as a just more of a family friendly type of environment. Speaker 2: 20:54 And again, I think it's an important thing if you don't mind, if you could spend just a few minutes far as teaching people, how do you actually coach someone and help them develop the skill set while still holding people's feet to the fire to get stuff done? Speaker 3: 21:07 Yeah, it's a fine. It's a fine line because I think, you know, I always am. I always remind myself it was something I think, you know, probably I learned in kindergarten this idea of like the compliment sandwich and it's not necessarily like a platitude compliment, but it's like whenever you're about to go disseminate, don't forget to like express your gratitude, your encouragement, whatever it happens to be. So like say something that like shows that you recognize that they're working hard, right? Then provide whatever constructive feedback you need to provide and then wrap up with some sort of encouragement. So be like, Hey, you know, I saw that you were working on this funnel. I know you've been working hard. Thank you for putting in the extra hours. Here are the changes that really needs to be made. Right? And then you could go through and then at the end you can say, you know, thanks. Speaker 3: 21:55 Um, I know that this has been a big project and I really appreciate you acting so quickly or whatever. It's just like validating all as much as you possibly can where you see people attempting to do a good job because people like crave that. And then that way the constructive feedback is always so much easier to handle because they know that you're seeing them. So to me that's like, I mean, it's just like they call it a compliment sandwich was not really a compliment. It's more out of that. It's just, that's always the way I try to coach people whenever possible. Speaker 2: 22:28 I love that analogy and I think it's important for those you guys who are listening realize as the entrepreneur, the people you're hiring, they may not be motivated by the same type of things that you are and they're not going to be as driven as you are. And I know that, uh, in my earlier career it was one of the biggest mistakes I made was thinking I was bringing on a whole bunch of entrepreneurs who are going to be as excited as I was. They were going to stay as late as I was. They were all invested and understand that when you start looking at careers, there's typically three different steps to that. Jobs or positions. And typically a person when they first started working there literally are just looking for a job. It's a paycheck. That's all it is. And your responsibility as the business owner is if you can help paint a picture for a career you're going to find all of a sudden, once, once a person goes from job to career, their mindset changes a ton. Speaker 2: 23:19 And we're starting to see that already as we look at, um, those people who are our head designers, copywriters, all that kind stuff. When they start seeing themselves as a career where they're building out other people, you will see their whole attitude towards their work changes a ton. And then when you can see when a person can go from a career to a calling, life changes completely and understand a calling doesn't need to be a person that they're the CEO or anything else. The janitor can have a calling where they understand that what they do matters. And we just, uh, gave out to all of our click funnels, employees, sweatshirts and sweatpants. And on the back of the sweatshirt bay says what we do matters. Because it really, really does. And I hoping that as you start whoever, as you're listening to this and you're looking to build out a company, you're gonna find, typically you go from a a product to a business and from a business to a company, and as you start really building out a company, you start to having to lay out a career path for those people who you're working with and if you can get from career to calling it, lily is the biggest game changer you're ever going to see in your business. Speaker 2: 24:24 Because now people are connected. They feel vested. You can tie this to culture. You can tie it to a whole bunch of different things, but realize, as Julian mentioned there, that complimentary sandwich type of approach is so critical to people because there's a lot of people who the dollar isn't as important as validation and knowing that the work matters and knowing. So as an entrepreneur, typically you, you're going to be a high d, You're going to have a high monetary drive, but that may not be and most likely isn't gonna be the type of people you're hiring. So you have to realize that you're not going to motivate them the same way as you yourself might be motivated. Speaker 3: 25:01 And I got the understanding, the more that the CEO or, or even even the c suite level, whoever's up at the top can recognize that the ship is moving because of the work these people are doing is just. I mean like Jake. So funny put a meme about facebook of like a designer and it was so funny because you know, Jake, nick, Karen, I know and you know, maybe it comes from the fact that I used to do those roles as well. They work harder than. I mean like they just work so dang hard. It is unbelievable. And they are like actually the ones like birthing whatever asset. Right. And so like recognizing how much skill that takes just I don't know, wherever you can and whether you have an in house team or whether you have contractors, just recognizing their talent and their skill goes such a long way. Such a long way. Speaker 2: 25:58 No, I appreciate you're mentioned as far as recognizing contractors. I think too often that isn't appreciated. I'm sure you've had in your experience, if you don't mind, to kind of talk about when a contractor doesn't feel appreciated, what typically happens and how can you actually show gratitude to a contractor? Speaker 3: 26:17 Yeah. Well it was a big mistake that can happen for contractors. Freelancers is that they can, um, they can be treated like the monkey who just implements and this is partly the fault of the contractor if they haven't positioned themselves as like, Hey, I'm going to strategically help you and I'm not just the implementation montcalm also like the artists trying to help you figure this out. Um, but then from the, from the employer side, understanding that when you bring a contractor, they're not an employee. They are, you are bringing them on in a, in a, in essence to consult and to be the boss of whatever project it is. Right? And so, like sometimes like employers will treat contractors like employees and it just, it just hurts the relationship when recognizing if you're going to go hire a funnel builder, you're essentially saying, you're better at this than I am. I want you to come in and I want you to actually lead the charge on this. Um, you'll find that contractors will perform better if you do, you know, if you, if you, if you see it that way rather than just like the monkey who's just gonna like do the dirty jobs that you don't want to do. Speaker 2: 27:22 No, I love that. So how do you, how do you work best with a contractor in that role and help them feel connected and have some ownership to what they're doing without having to give them actual ownership of the project they're working on? Speaker 3: 27:35 Yeah. Well, I think the very first question you have to ask yourself is, is this really a contractor job or am I trying to fill a contractor, an employee position with a contractor? Because I will, I will gander a guess that a lot of people who are scaling their business need to start building an in house agency like clickfunnels does. Um, and they really need people who are on the team. If that's not you, if you're not in that place. And it really is a, you know, a sectioned off projects that a contractor would do. I would just say that the more you can bang out the scope of the better and just remember contractors feed on testimonials so you can do an amazing thing about making the contractor's work better by being willing to offer a testimonial and a case study because for a lot of them that's going to be like, hey, if this goes well, like I will shout it from the rooftops, I'll tell everyone I know that will help them perform better. It will also give them a nonmonetary when that they will need it to make their business grow. Speaker 2: 28:36 Awesome. So kind of a loaded question here and that is, can contractors become good employees? Speaker 3: 28:42 Um, I think in some cases, yes, I think it all boils down to what they're motivated by. If you meet a contractor who is, has a high economic drive, right? Who has a high drive for freedom, they're not going to be a good employee, they just won't. I will tell you that the two employees that I have now originally were contractors. Um, and both of them actually are gonna be coming and working with click funnels as well. They both were not just driven by monetary, they were freelancing because they wanted a laptop life, but they really, really enjoyed, again, being a part of a team, being part of a bigger mission. Certainty matters to both of them. And if you have someone who likes certainty are gonna, like the steady paycheck, they're going to like not having the hustle. Um, and so, so in that case, when I brought them on as employees, they didn't see it as like, they were like, yes, we're ready to be like on your team like that. Um, and so in some cases it works out, but they had both been working for me for about two years before we, before we did that. So we kind of, you know, the honeymoon was over, right? Like we all knew what we were getting into. Speaker 2: 29:54 I, it take off here in a few minutes. I want to kind of wrap up with a couple of things, most importantly, how people can get ahold of you and some of the things that are coming over with youtube click funnels. So you had mentioned as far as we, we have the opportunity of having two amazing people being brought over to the team as we're so great. Your laptop life.com is one of the things. So if you don't mind, tell people what that is and why, why somebody would want to go there and what they're going to get. Speaker 3: 30:20 Yeah. Alright. So, so much is changing but it's going to be amazing. It's going to be so, so create your laptop. Life is basically a membership community for people who want to start service based businesses. So um, I would probably say about 60 to 70 percent of the membership. It's not a thousand people right now. Our funnel building agencies, digital marketer. So if you are interested, that is a great, great community to get hooked in. There's some great content. I go live once a week. I answer your questions and that has been running for three years and it is amazing community, so that is coming over. That will be, I don't know how it's all going to like unfold that I know that it's only going to get better hooked up to the SS click funnels, so that's remaining, um, the second thing that I do, which is going to become an official partner brand click funnels stamp his funnel, gorgeous, which is our premium more feminine, but we also have some funnel handsome in there to a design for heart centered female entrepreneurs who want something that's gorgeous and beautiful. So that's exciting. Um, and then most of my other contact is really going to get worked into the fabric of click funnels. So if you're interested in the two Comma Club x coaching program, um, any of the content that's going to be coming in 2019 is going to be all, all pushed through there. So I will be found in the funnel hacker community. I'm at clickfunnels. That's where the bulk of my content will be going. Speaker 2: 31:50 Starting January first. Awesome. And she'll be speaking at funnel hacking live so you can go on stage. They're also to get a lot more. Julie, I highly recommend you check out her podcast. So let's talk a little about your podcast. So right now we have this podcast. You guys are listening to funnel hacker radio. We have a marketing secrets, which is just russell talking about his own thing. So obviously for those of you listening to this one, I typically bring other people on like a bread Giuliani multiple times a will bring other people into fight outside feedback and content. I do send my own, uh, thoughts and things here. But do we have to help people understand what your podcast is, why they should go there and how they actually get more of your podcast as well? Speaker 3: 32:32 Yeah. So create your laptop life.com when you go to that website. If you just go to forward slash podcast, you'll see my podcast, the, your laptop life podcast is literally about laptop life living. And what that means is when you are working on from home on your laptop, most of the time I'm talking about people who are in the freelance market, um, but people who are building a life and building a business that is the nontraditional business. So I talk a ton about marketing online business. I talked about productivity and some balance stuff because you know, when you're not in a traditional office, there's a lot of things that happen when you're trying to balance that work life balance. So all of that stuff. And a huge dose of funnels and marketing are over overact career, laptop, lifestyle. Speaker 2: 33:19 Alright? So take checkout, create your laptop life.com. Check out her podcast. Uh, you'll see our funnel hacking live. If you don't have your ticket, by all means. I don't know why you haven't bought it yet or not. I can live.com please. Last thing I want is for us to sell out like we always do. And then people are saying, I didn't get my ticket yet to go get your ticket. You don't want to Miss Julie speaking from stage. He's going to be crushing it as always. Uh, Julie, anything else before we wrap things up here? No. You gotta hit out pretty quick. Speaker 3: 33:43 Yeah. No, I'm just, I'm just so excited for this new chapter. I'm excited for what together we can. We can do. I mean the one funnel away challenge was probably the best example I could see of what happens when you put heads together and you put all those skillsets together. You have russell with the strategic marketing genius that he is, um, my skill set which is really systematic teaching I would say. Um, and taking that strategy and then steven who is just totally the funnel preacher is what I call him because he's just going to like kick your butt and when you put those three things together, we saw the power of what happened. And so I'm just excited to be able to do more and more of that and to, to not have to duplicate my efforts in two different ships and to just like bring more value to the funnel Hartford community Speaker 2: 34:37 now. Well, we are so excited to have you as a partner. We're super excited to bring your content, your businesses over to click funnels to really help out, especially those people are getting started in wanting to build an agency, wanting to be a freelancer, a, we're going to tie this into a whole bunch of other things. We've already bought some domains around that. June, we'll be launching all that stuff as well, but 2019 is going to be a crazy, crazy year and we're so excited to started off by announcing a Julie as one of our newest partners and more importantly, as the person behind the scenes making everything happen. So Julie, I can't thank you enough. I'm so excited for 2019 and appreciate all that you always have done and continue to do. Thank you. Speaker 4: 35:15 Hey everybody. Thank you so much for taking the time to listen to podcasts. If you don't mind, could you please share this with others, rate and review this podcast on itunes. It means the world to me. We're trying to get to as a million downloads here in the next few months and just crush through over $650,000 and I just want to get the next few 100,000 so we can get to a million downloads and see really what I can do to help improve and and get this out to more people at the same time. If there's a topic, there's something you'd like me to share or someone you'd like me to interview, by all means, just reach out to me on facebook. You can pm me and I'm more than happy to take any of your feedback as well as if the people you'd like me to interview more than happy to reach out and have that conversation with you. So again, go to Itunes, rate and review this, share this podcast with others and let me know how else I can improve this or what I can do to make this better for you guys. Thanks.

ceo money marketing new york times tips speaker lifestyle jobs washington post flash shit tricks cto realize freelancers ui rudy giuliani ss hartford dev your business waffle clickfunnels russell brunson tac rolodex boss moms rachel ray funnel hacking live right it dylan jones comma club dave woodward your employees right like marry poppins ryan montgomery laura croft miss julie julie stoian russell todd john parks transcript speaker create your laptop life alright so

How To Be The Best Possible Coach For Your Dream Student

Play Episode Listen Later Dec 17, 2018 16:36

You may be doing something that’s holding yourself, and the person you’re trying to serve, back. On today’s special Thanksgiving day episode Russell talks about why it’s okay for people you are coaching to seek out coaches that can help them with things that you cannot. Here are some of the amazing things you will hear from Russell on Thanksgiving. How Russell’s niece seeking a new gymnastic coach relates to marketing coaches. Why as a coach you should allow your students to seek help from others who might be more helpful with certain aspects that you are not. And finally, why seeking significance can actually hinder your ability to achieve it. And only after you make the switch to service and contribution are you able to achieve significance. So listen here to find out why you should always be looking to help your clients, even if that means they need to go to someone else for guidance. ---Transcript--- What’s up everybody? This is Russell Brunson and I want to welcome you to a very special episode of The Marketing Secrets podcast. Alright everybody, today was Thanksgiving and I literally, it’s 10:15 at night and I just dropped my twin boys off at my brother’s house. And what’s crazy is when I’m done recording this podcast, I will then email it to my brother, he will then edit it and somehow magically get it on iTunes, and then his wife, Rochelle will then take it and transcribe it and put the transcript up there for you as well, and she’ll post the transcripts on Marketingsecrets.com, and they do that every single episode for you guys. So I’m grateful for them on this amazing Thanksgiving. So yeah, so I thought I would just share that so you guys know how the process works. People always ask me, “how do you podcast?” and the answer is I don’t know. I literally get my phone out, click record and start sharing what’s on my mind. And I have something that’s on my mind today, I actually had so many things. And part of me wanted to do an episode where I wrote down everything I’m thankful for, and I just haven’t done that yet because there’s a lot of things and I was going to go over them with you guys. Maybe I’ll still do that, I don’t know. And I had other things that I want to talk about, but there’s one message that just came pretty loud tonight and I thought it would be fun to share it with you guys. And the reason why it kind of came to my mind was I was taking my kids back from the hotel, we’re in Utah right now, my parents live here. So we had Thanksgiving with my parents, and now we’re staying in a hotel close to their house. And we had all the kids over to the hotel swimming, and having fun and I was driving them back, driving some of my kids to my parents house, some of them to my brother’s house, just dropping kids off at cousin’s houses everywhere and I was driving one of my cousins, and she’s a gymnast, she’s an amazing gymnast. And it’s funny because she worked out at gym for most of her whole career, and then she kind of hit a sticking point where she wasn’t getting further than she wanted to get. And she couldn’t get past that sticking point and some of her friends had gone to this other gym and they got some really good coaching, they had a really good coaching staff there. The coaches there had helped them get past these plateaus and it really helped. She went back to her coach and she was like, “Hey, I want to go to this other gym to help me get past these plateaus so I can continue to progress.” And what’s crazy, and this is where the lesson is going to come from, for all of you guys. But what’s crazy is the coach, instead of being like, “Yeah, I care about you as an athlete, you should.” The coach took that personal and started yelling at her and screaming, and kicked her out, and kicked her little sister out, and kicked everyone out of the gym because she wanted to get help from other coaches. It’s crazy to me. Sorry, the moral, the good part of the story is she’s gone to this other gym and all of her numbers and all of her things have gone up because this new coaching staff is able to help her. And it’s funny, the other day on Facebook somebody posted something and they tagged me on it. They were talking about who your favorite marketer is, and they said, “Sorry Russell, unfortunately my favorite marketer now is Steven Larsen.” And they tagged me to apologize to me, and I thought it was so funny. And I remember I messaged back to that person, I was like, “My only goal in this whole game is to get my clients, my students, my people, whatever you want to call them, a result. That’s it.” I don’t care how you get the result right. I think there’s a lot of times when we get stuck in the ego of ourselves and get so worried about, they must have success through my program or the way that I do things. And it’s like, no, no, no. If you actually care about your student, if you actually care about their well-being, if you actually want them to succeed, you’re not going to sit back and only go through your path. And I posted it and I was like, “That’s amazing. I don’t care if you get it through meor through steven. Steven’s amazing. He’s got gifts, he’s got talents, he’s got abilities that I don’t have. And if you can get the result you’re looking for through him, I’m more pumped than you are.” I honestly just want to serve at this point in my life. I don’t care. And if someone else can serve better than me to a certain person or certain audience, that’s amazing. Let them. That’s why I bring amazing people to Funnel Hacking Live, people who can out teach me on certain topics because I just want people to get the result. That’s all that matters to me. And I think that’s how good coaches should be. I remember growing up, I had a really, really good high school coach named Steve Bowdren and I’m super grateful to this day for him, for a couple of reasons. One, he was an amazing coach. But number two, he never cared if I went and got coaching from other places. During the off season I did freestyle at a freestyle club and had coaches there. And then I did Greco at places, I went to other high schools, other places. And he was always okay because he didn’t, he wasn’t tied into his ego of, “I must be Russell’s coach. I must be the only person that instills knowledge into his head.” He was like, “No, Russell wants to be the best. So I’m going to allow him to be the best.” So he allowed me to go out there and be coached by tons of other people. So for that, if nothing else, outside of the fact that he was an amazing coach as well, but his willingness to do that is rare. We have so much ego tied into this thing, of it’s gotta be us, it’s gotta be us. And I Just wanted to share that because I see that happening a lot in the coaching world. We’re all coaching people in different aspects of their life, or helping with health or weight loss or fitness or finance or whatever it is you do. All the different products or services, but sometimes we get too caught up in that piece of it, that you want to be the one that’s instilling all the information and knowledge to your person and I think that that’s a tragedy because none of us are amazing at everything right. It’s interesting, we had Bart Miller, who is a close friend, he’s the guy who makes me look good at all of our events, gets me all dressed. I pay him a bunch of money to take me shopping to look, not in my t-shirt and jeans, like I would have showed up to my events. And Bart has got a successful ecommerce business as well, he’s in my inner circle, pays me to be in my inner circle, stuff like that. And he asked me, “Hey, I’m thinking about getting some help with the ecommerce side of my business, what do you think I should do?” and I was like, “Oh if I was you, I’d hire Ezra Firestone.” And he was like, “Really?” I’m like, ‘Oh, totally.” And he’s like, “Well, okay.” And then he’s like, “Can you introduce me to Ezra?” and I’m like, ‘Heck yeah man, Ezra’s the man.” So I introduced him to Ezra. I’m like, “Ezra, Bart. Bart, Ezra. You guys should work together, I want 10% of everything you make in the future. Just kidding, go do your thing, have some fun, everyone blow up their businesses.” So they went off on that thing and Bart told me later, he said that Ezra was so confused like, “I don’t why Russell told you to sign up for my coaching. You’re his student. Why would he recommend me.” And stuff like that. Because for me, I don’t care. I don’t care how people get results, I just want people to get results. I’ve seen, I’ve had people who are close to me inside my business who are like, because if you look at the Two Comma Club X coaching, I brought in a lot of coaches this year. I brought in Julie Stoian, I brought in Alex Charfin, Steven Larsen, all these amazing coaching, John Parkes, James Friell, people who are legitimately amazing at what they do. And it’s funny because a lot of people have come to the program and gone through it, and I know a lot of people have signed up for Alex Charfin’s high end coaching after my program, after they’ve gone through a lot of our stuff. And they’ve gone through to Alex’s stuff. They’re introduced to him through my program and then they buy his stuff later. And I have people who are like, “You know Alex is just taking people from your program and signing up.” And they’re like freaking out. And I have to stop them and be like, “Look, look, look. I don’t care how they get the result. I just want them to get the result. If they get that through us, that is a huge honor and I’m grateful and glad we can be a little piece of their journey. But if Alex can serve them at this level or this piece of their business different than I can, then why not? I don’t have one coach, I have tons of coaches. It’s funny, I’ve heard people that I’ve got coaching with before tell other people like, “Russell Brunson learned everything that he learned from me.” And I smile because I learned a lot from them, and I’m grateful for them, and I don’t usually say stuff. But I’m like, man, I have tons of coaches. And it’s like every coach has something they’re amazing at. I have some gifts and abilities, there’s things that I can do inside a business that are really, really good. And I’m proud of what I can do and it’s a piece I’m really, really good at. But there’s other pieces of the business that I’m not good at, that I don’t’ want to be good at. I don’t even want to. People ask me those questions and I’m like, “You should hire someone who’s focus is on that.” And they’re like, “But I pay you to coach me.” And I’m like, “You pay me to coach you on this piece that I’m the man at, but someone else is the man at that piece.” Or “Someone else is the woman at that piece and you should find the right people to coach you and mentor you along the way.” The reason why I went on this whole rant, is because I just wanted to share with you guys is, don’t think that your client is your client. That’s the biggest problem that we have, and then we get in this scarcity mindset, like, “Oh it’s my person and if they read anybody else’s books or listen to anything else, they’re going to leave me.” If they leave you, that’s okay. Your job is not to protect them. Your job is to give them your piece, the thing that you’re good at, give them that piece. So people come to me and I give them pieces that I’m really good at and I plug that thing in and I keep trying to develop my piece and get better at it, and share more of it. And I want to keep developing myself as a human, but I am not offended when somebody goes and gets coaching from somebody else. In fact, I’m grateful for it because that piece is going to get them closer and closer to their end result. So stop thinking of your customer as your customer and realize that this is a human who is in the market that I’m in and they’re trying to get a result and I feel like my thing is the best and I’m going to serve them at the highest level that I can, but sometimes serving them at the highest level possible is to allow them to get coaching from different people at the same time. I look at my amazing cousin, I guess she’s my niece. I look at her and she’s an amazing gymnast. And if that coach would have been like, “Yeah, you should get some help from that coach and this coach.” Instead of destroying this relationship with her and her family, instead it could have been this amazing thing where he opens up the door to say, “I know this person and this person. Here’s my rolodex. Here’s other people you could bring into your world that could help you with this piece and this piece.” And they could have all grown together. And then guess what’s fascinating? This is the coolest thing. That original coach, the coach that opened up the door and allowed her to go to other places, would have been the one who got all the credit. That’s what’s interesting to me, I look at a lot of people who I’ve helped in business and then go off to other coaches and get other pieces in other places, and I’m so grateful for this, most of the time they come back and give me credit. “Russell helped me to grow my business.” “Russell gave me this piece. But I got this piece from this coach, and this piece from this coach.” But because I was the one who helped them and served them selflessly and allowed them to go and learn from other people, for whatever reason the credit still comes back to you. It’s crazy because that coach, my nieces coach wants the significance, so because of that he’s trying to hold this in and keep the significance. And because of that he lost his significance. Whereas when you open it up and allow, and try to serve people at your best and don’t be offended if they come or they go and just do your thing, that’s when you get the significance you’re actually seeking for. It’s been funny, Dave Woodward and I have had this conversation four or five times in the last two or three weeks, it’s kind of crazy. About this fascination of like these people I know who at one time in their life were very significant. They had the significance from what they do and then as time has gone by they’ve become less relevant and they’ve lost their significance. So they try and they fight and they cling, trying to get significance, and they do it in this way where they feel like they’re going to feel more significant because of this, and all these things they’re trying to do. And the reality is the more they do it, the more it distances themselves from people and the more they lose their significance. And I look at me, there was a time in my career where I was very significance driven as well and I was seeking after it and trying to get the recognition. I wanted to be on stage and I wanted people cheering my name and all this kind of stuff, and I was fighting for it, tooth and nail and it was hard to get. And I got some of it, which is why I kept, you get that and that fuel that drives you on for a while. But I remember a couple of years into this business I got over it. I was like, that’s not as cool as I thought it was going to be. I was like, I’m not going to worry about significance anymore. And I remember it was a mental shift for me. I was like, I’m stop thinking about me and start thinking about my customer. And for me, that was when I started really transitioning from, “How do I serve Russell’s ego?” to “How do I serve my customer?” and it was this weird shift and I stopped seeking for significance and started seeking as a servant. How can I serve? How can I impact? How can I contribute to other people? And that’s what my shift became. And then the most fascinating thing happened. When I made that shift mentally, I get more significance now than I can handle. Today was Thanksgiving. I probably conservatively would say that between email, text, Voxer, Instagram, Facebook, those are the platforms I see directly on my phone. Between those channels, I’d say conservatively today there was well over a hundred something people thanking me for what I do. So many I can’t even respond. I feel guilty, I can’t even respond back to all of them or I would have missed my whole family on Thanksgiving. And then I open up Facebook and I can’t open up Facebook without seeing like 10 people talking about CLickfunnels and what we’re doing. I go to events and I get asked to do these huge events now and all this craziness that I’m not seeking for, it comes to me now. When I stopped seeking significance I got more significance than I can even handle. So much that I just want to hide sometimes, and I don’t know how to get rid of it, because it just keeps coming. But I can’t stop serving because I get addicted to that. And I just want to tell these people who are seeking after significance, when you stop seeking significance and you start serving, you’ll get more significance than you’ll ever dream of. And it doesn’t seem right, it seems backwards and doesn’t make any logical sense, but it’s happened for me. And the people in my herd, in my tribe, in my influence, who I’m able to communicate with, who listened to that and they believe it and they shift, they find the same thing. And it’s fascinating. Most entrepreneurs, so if you’re in this spot don’t feel bad. Most of us get in this business because we want significance, we’ve a chip on our shoulder. Somebody said something bad about us, somebody didn’t believe in us, we were the dumb kid in school. There’s all these reasons so we get in this business because we’ve got a chip on our shoulder and want significance. And then we start fighting for it and start fighting for it. And initially it’s okay, it’s what gives us that initial drive and motivation that we need to get off or butts and change something. But the problem is that some people get the hit of significance and they keep going after it like a drug. And they go for the next hit and the next hit and then next hit. And it’s, I don’t know, it’s weird. But you can’t, it’s hard to get that direction. You get little hits of it and it goes away, hit and it goes away, hit and it goes away. It’s almost like it’s face, it’s like a hollow significance. I don’t know. But when you make that shift to service, contribution the significance will come, almost more than you can handle. It’s almost like, it’s tough now sometimes. I love it, I’m not going to lie, it feels amazing. But it’s interesting. So for you, if you’re listening to this, look at the spectrum, are you seeking significance? And if so, don’t feel bad. It’s okay, it’s how all of us got here. But the fastest way to get that significance, is actually not seeking after it. It’s not by positioning and posturing yourself, it’s not by all those things. It’s by finding your people and serving them. And sometimes serving them means letting them go. Sometimes it means helping them find other coaches, sometimes it means being okay if somebody else helps them with something. What is best for the person you’re serving? That should be the thought in your head constantly. What is the best for this person I’m trying to serve? What is the best for them? Not what’s the best for you, what’s the best for them? And if you think about that, it will change everything. Anyway, I hope that helps. I’m back at the hotel, I’m now going to finish this podcast. When I finish it, what I’ll do, I’m going to save the title and I’ll end it. I’ll email it to my brother, and in a week or two it will be live on iTunes. And like I said, his beautiful wife will transcribe it and she’ll post it on Marketing Secrets-the blog, on marketingsecrets.com, and that’s kind of how this whole podcast thing works. It’s a lot of fun. I hope you guys enjoyed tonight and I hope you guys had a great Thanksgiving, no matter where you’re at around the world. Just remember that shifting from significance to contribution will change your life and it will change the lives of the people you have the opportunity to serve. Alright with that said, appreciate you all. I’m getting messages from my wife and my brother and my sister all asking where I am at, so I better go in and see what’s up. Talk to you guys all soon. Bye everybody.

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SFR 198: The SECOND Origin Story...

The Marketing Futurist Podcast

Play Episode Listen Later Dec 7, 2018 20:55

Boom, what's going on everyone?It's Steve Larsen, and this is Sales Funnel Radio. Today I'm gonna teach you guys about the origins of the offer. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer. Join me and follow along, as I learn, apply, and share in marketing strategies to grow my online business, using only today's best internet sales funnels. My name is Steve Larsen and welcome to Sales Funnel Radio. What's up, guys? Hey, okay. So I was at the Traffic Secrets event. Traffic Secrets was an event run by Russell Brunson, just for the Two Comma Club X people. If you don't know what that is, Two Comma Club X coaching is a program where we take people and we help them make their first million. Tons of fun, and it is successful. It's lots of fun. It's a fun group. There's a lot of events that come with it.I'm a Two Comma Club X coach. I've now brought, at the time I'm recording this, about 2,000 people through this process now. There are patterns; and when people follow the pattern, they have success. This event was called Traffic Secrets, it was over in Phoenix. Getting to Phoenix was pretty crazy. There was something messed up with the airplane, so they had to get us off and get a new plane. There was like, a bolt coming out of the side of the airplane, and no one could figure out what it was. It was really freaky.We got off the plane to switch planes, and that is the moment, my friends, when adults become children and start whining and complaining. Anyways, I get over to Traffic Secrets, it's a bunch of fun. It's a lot of work. I remember growing up, my dad traveled quite a bit as well. I always had this perception like, "Oh man, Dad, is it so cool going out?" Like, "You're traveling like a beast, do you have so much fun? What, did you see while you're there? Did you see this while you're there?"It wasn't until I was a little bit older that I realized, it's pretty much straight work. I only see my hotel room, the event room, and the walk in between, that's it. And then the shuttle ride back to the airport. That's kind of all I see any event I go to. Anyway, so, Russell got up. He talked for two days. I had a ton of fun. Right before that, I got a chance to go and hang out with him in his office just he and I, until about 2:00 am, to structure a lot of the content and things like that. It was just a ton of fun. I'm going off script here real quick, okay? It's funny, 'cause my wife kinda laughs, she'll be like, "Hey, did you have fun with Russell tonight?" I'm not teasing her, I just think it's funny, and I get it, you know. She'll be like, "Why do you like hanging out so much?" Well, besides the fact that it's Russell Brunson and we are good friends, the more you learn about the thing that you're doing, the less people you can relate with about what you're doing. You know what I mean? And that's why the game can sometimes be a little bit lonely. So I always have a bunch of fun going and doing that. It was cool to be behind the scenes and be back structuring content and putting ideas and concepts together, and then go sit back and watch the audience as Russell executed that plan. Cool education right there.Russell talked for two days. Lots of energy. "Rah, rah, rah," right? He's all over the place - lots of energy. At the end of two days, we go, and we're having dinner with the ClickFunnels crew, the staff and all the coaches were there. We were just shooting the breeze, just chatting for a little bit. Most people left, and there's only five or six of us left, and we're like, "Hey, let's go see that movie, Venom." Which was super cool by the way, it was a good movie. Just before we left to see the movie, Russell leaves for a second. He comes back, and he goes, "Dude. Do you know who Claude Hopkins is?" I'd heard the name, but I hadn't studied him yet. I'm making the rounds on who I'm studying right now. I haven't gotten to Claude Hopkins yet. And I said, "No, heard the name though." And he goes, “Dude, you are going to love Claude Hopkins." I said, "Alright, cool." So he starts telling me a little about Claude Hopkins...and he said, "...basically, he's like the godfather of what you do." And I said, "Please tell me more." This is a picture of Claude. I went and printed out a picture of him. It's gonna look really blurry. This is the man himself. What's up, man? Alright, Claude Hopkins?Claude Hopkins (1866–1932) was brought into companies to create the equivalent of an offer. In 1907 he was paid a salary of $185,000 a year. That's like getting paid 1.3 million in today's dollars. This is a highly paid guy. And all he would do is go in and create offers. That's what he was known for. Companies would hire him to come in and help construct the offer as part of the sales message. So he goes in and he would create the offer, but then also pieces of the sales message that would make it sexy. I was like, "Russell, dude, that was like the greatest gift you could give me. Are you serious? You just taught me about how my market came to be." I've been looking around trying to find the history of what I do? And it's not been an easy thing to go figure out. Not many people teach what I teach, which is one of the reasons why I'm stepping into that zone and being the category king of offer creation. That's my goal, that's what I'm going for. You wanna see my second shot I'm calling? I'm calling it! My podcast introduction is all about, "Hey, I'm calling my shot!" Well, I'm doing that: I'm on track I hope, for a million dollars this year. It's gonna be close; it's gonna be really, really, tight. But we're getting close. Some of you guys have reached out and asked, so I'm just telling you.I'm trying to make my first million dollar business. I haven't taken on any VC funding, haven't taken on any debt. It's gonna be close. Makes me feel better knowing it took Russell three tries to get it in a year. I'm getting close, though. I'm hoping that I can make it. I'm excited about it, though. I started freaking out. I was like, wait, this Claude Hopkins guy. Here's more about him: Back in the day, they were not called offers. They were called schemes. Meaning a scheme, like, you're gonna go create a scheme. What's your scheme to actually make cash? Back in the 1800s, you had a scheme man. A guy who created your scheme. They would come in, like, "Oh, I need a scheme man." A scheme man would come in and would create the offer, or their scheme. And so that's the origins of offer creation. That's literally, that's how that stuff came about. Now, I'm sure if some copywriter way back in the day, way before we actually wrote stuff down, similar concepts were going down, maybe? But that's how it happened, though. They would go create these schemes and guys would come in and get paid huge sums of money to go in and actually create these things. I freaked out when Russell started telling me some of this. And I was like, "That's amazing. It’s a huge deal that you told me that." There was a few, little epiphanies I had. My brain just started running, which it does, and I let it. It's a ton of fun - totally like the Beautiful Mind thing. "I gotta ask you guys if some of you guys are real." But in my head, because of learning that, certain frameworks about how I know money is made started getting adjusted right there at the dinner table. Right there.I was like, "Oh my gosh. That's how it works?" I was sitting next to Julie Stoian, and she leans to me after about five minutes, I was just zoned out. It's funny, my wife will reach over and be like, "You doing okay?" And it will wake me from this reverie; you know what I mean? I'm like, "Oh."Well, Julie Stoian leaned over, she goes, "You're getting very pensive." And I was like, "Oh, crap." I realized I had zoned out, I was staring at something for, I don't know, probably ten minutes. My head was racing, and what I realized was that... okay, walk with me for just a second here, okay? Just think about this for a second...Every sales message, every good sales message has two introductions, and it has to do with the way the brain functions. Every sales message has two introductions:One of the introductions, whoever the audience is that's listening to us, the introduction must introduce the person who's speaking. That makes sense. "Steve, who are ya?" Now I gotta do a little bit of an origin story. Meaning, how did I originally come into the thing that I'm doing? "Well, I started the Sales Funnel Radio podcast back when I worked in ClickFunnels,” right? You guys know all my, you all know my origin story. Now, if I'm gonna sell something, I also need to tell, I need to do an introduction about the topic. So there's two introductions, does that makes sense? I'm just kind of setting the framework here. This is a big deal, this is a huge deal. This has made it so much easier for me to teach copywriting to people since I learned that. And you, hearing this episode right now, just know I recorded this a few weeks ago, just so you know, that's just how I run my content - so that my team's got time to repurpose it like an animal. So, anyway, there are two introductions to every single sales message. Now, think about this, what I'm doing is I'm going in and I'm telling my origin story. It is the way I introduce myself. It was not until Russell walked in and said, "Dude. Claude Hopkins," that I'm like, "Whoa! That's crazy." I realized, markets have origin stories too. I was like, "What?" That's the second intro. You guys getting this? If you're not freaking out right now, I totally get it. I'm a psycho, I'm a freak in this stuff, I totally get it. I'm gonna nerd out over things that you may not, and that's totally fine...But here's basically what it means: A lot of people when they sell, they believe that they need to come at it logically, or just emotionally. There are all these different ways to come in and be like, "I'm gonna tell you this, and do a whole bunch of scarcity urgency. I'm gonna do this and do the takeaway sale. I'm gonna do this and do that way." Does that make sense? "I'm gonna do the drug dealer close." There's all these different ways - there's a lot of different scripts out there on how to sell something. But what's fascinating is that it was the first time when I realized, if I just told the origin story of my product, there's a likelihood that my customers will see the product's flaws without me pointing them out. Think about this for a moment...So if I'm thinking about, well, offers... it's really hard to find books about offers. It did not take me long to buy all the books on offers I could find on Amazon, and start to move through them. There's just not a lot on offers. There really isn't. Claude Hopkins. He wrote the book Scientific Advertising. This guy knows what the heck he's talking about. If you start looking at the things that he's doing, the most crucial part of the sales script, the most crucial part of the sale, right, is the offer. Now, the sales message is what makes the sale, but that offer is the exchange to value. It has to be amazing. And if I can go in and teach you, "Look, you have to have an offer." So I didn't tell you a full out rap story with the correct script and all that stuff about the origins - you know, teaching you guys about the origins of the offer...But if you think about this, if I just educate you on, "This is how offers used to be created..." Suddenly just knowing that there's a backstory that you may not have known about drastically produces and increases perceived value about what I'm talking about, right?Let's say you're gonna try and sell somebody the keto diet, right? You go out and you're gonna talk about the Atkins diet. "Oh, here's the Atkins diet, you're just gonna eat meat, basically." I think that's the Atkins diet, is it? I don't know, anyway... Here's the one where you just eat meat all the time, right? If I start showing you a whole bunch of research on why the Atkins diet is the best, why this is awesome, why this is incredible. That's effective, but it's not nearly as effective, or it's not nearly as much incredible perceived value as if I can educate you on the history of the vehicle that my customer's already in. I'm going deep here, is that okay? It's not a normal podcast episode. I'm just freaking out by this concept. Way easier for me to draw it, I should totally have my whiteboard over here with me. The book Play Bigger, one of my favorite books lately, Play Bigger talks about how, whoever can best articulate the problem to a market, it's also assumed that that person has the best solution. You guys get that? Let me say that one more time. Whoever can articulate the problem the best to a market, it is assumed that that individual also has the best solution. And that's why this is so powerful.I realized that if I can get good at teaching the origin story for the market, for the product, that my customers are currently using. And I'm like, "No, you shouldn't be using that." If I'm the best at going in and teaching, "Look, here's the origin story about the product you're using." It's another way for me to sell them. It's another way to educate the market in a way. It's another way for me to articulate the problem the best - like Play Bigger is talking about. And to do what Claude Hopkins teaches, and actually say, "Oh my gosh, check this out." And they self-educate. And then suddenly, it's like being pulled from the Matrix. "Whoa! I never realized the product for the flaws that it has." Does this make sense? This is a huge deal. When I first started building a whole bunch of funnels, I was like, "Yeah, I got the Page Editor and ClickFunnels, I totally understand how this is going around. This makes a ton of sense. This is actually amazing. How do I write copy?" This is before Funnel Scripts or anything like that came out... I was like, "How do I write copy? Dang it, aw, man, hm. You know what, I don't even know." And there was no answer. But guys, if you're like, "How do I write copy, one of the easiest ways to do it is just by telling the origin story of the products that your customer's currently using. How did that thing come into existence? It was Steve Jobs who said, something along the lines of ... if you look around and understand that all the things that are around you that you can see, someone just made it up at some point.When you understand that, it's freeing 'cause you realize, "Wait, that was created with the restraints of a human being's brain." One person, most likely, right? Which means it also could be altered, like, "Whoa. That's crazy stuff!" That's huge. I'm trying to help you guys understand that when you are telling your story, when you're telling your offers... you're not just telling your origin story. The key and the point is to try and tell the origin story of the red ocean you're selling into. Does that make sense? Someone put that on a freaking t-shirt, 'cause that's good stuff right there, okay? That's gold. It better be on a freaking Instagram quote card here soon. That's a big deal. That's a big deal - because it means I can shortcut a lot of the little scientific isms of writing copy, but still get the idea across. That means I don't have to go learn why the engine works. I can just drive the car when I just tell the origin story for the market. There's this super, super cool quote I really like from the book. I just have to log in real quick to it. I took a screenshot of it. I believe this is Claude Hopkins here. He has a very interesting way of speaking: "Many have advertised, 'Try for a week, if you don't like it, we'll return your money.' Then someone conceives the idea of sending goods without any money down and saying, 'Pay in a week If you like it?' That proved many times as impressive.”One great advertising man stated the difference in this way; "Two men came to me, each offering a different horse. Both made equal claims. They were good horses, kind and gentle, a child could drive them. One man said, 'try the horse for a week. If my claim's not true, come back for your money.' The other man also said, 'Try the horse for a week.' But he added, 'Come and pay me then.' I naturally bought the second horse."You understand what I just did there? This is a big deal, and it's the reason why, if you have an offer and you have a product, if you have a skill, a talent, something that you have that you know you are better than the majority of the market at what you do - which is probably likely all of you guys if you're listening to this... If you're better than the majority of the market at what you do, and you're having a hard time selling, the answer is, "You need to have a better offer." Which includes a sales message in my mind. They're very inseparable. That's why I create them at the same time. Does this make sense? Two horses, exactly the same, right? Exactly the same, both amazing. A child could drive both of them, as it says. One of them says, "Try it for a week, if you don't like it, come back, ill give you your money back." The other says, "Try it for a week and then pay if you like it." The only difference between those two offers is a little tweak in the way it's presented. That's like, the definition of a freaking offer. Does that make sense? This guy is brilliant. This is another Claude Hopkins quote I really, really like. I've been geeking out about him, this episode is just kinda about that: "The time has come when advertising in some hands has reached the status of a science..."Oh, what's up, Claude Hopkins, how you doing? I'm your man, 'kay? I am your man, that's me, that's me. The science of selling online. That's why that group was created. It's not about the art, it's about the science. What are the formulas? You guys heard about the frameworks episode that I did? "The time has come when advertising in some hands "has reached the status of a science." I want you to understand that. There's some really cool quotes he has in here also about, I was going through about, where he talks about, this stuff, advertising, and selling. It's all salesmanship, and if you have any questions, the best answers come from looking at the problem from the stance of a salesman. Does it sell? You are not in the business of entertaining. You're not. I'm in the business of selling. Now, as part of that, I might go and do some entertaining stuff. I might yell in the mic, and I might go crazy. And every Monday I might yell on the Instagram, "It's Monday, baby, whoo!" Right? And there's a showmanship aspect to it. But I clearly understand that the showmanship is not selling. The showmanship is getting people to me, but I still have to sell the different mechanisms. Anyway, I've kind of danced all over the place in this episode. I just want you guys to know how stoked I am. And the major key of this entire thing, I'm trying to help you guys understand, is that your market, much like you, has an origin story. Your red ocean that you're selling back into, just like you, has a red ocean, I'm sorry, has an origin story. If you can go, just learn, and figure out how to describe the red ocean that your customers or the people you wish were buying from you. You walk up and you're like, "Hey, you should be trying some ketones over here," and they're like, "Why?" If you can go in and educate them why their current solution is not awesome, and use the origin story to do so - it's huge power. Huge power. Origin stories are not just for an individual. Anyways guys, thanks so much. I appreciate it. Thank you so much for being here. Thank you, Mr. Claude Hopkins, for your awesome quotes and inspiration. You guys will see me, many times now, attach, watch what I'm doing, okay? You will see many times now attach what I do in the offer world to the backstory, the origin story, of what Claude Hopkins created and pioneered as well. That's what I'm doing, that's why I'm telling you guys this episode right now. That's what I'm doing, and it's tying into so many pieces in my brain. I'm so stoked about it. It was the missing piece I've been looking for. Boom! Found the hook, found the hook, baby. Alright, my friends, go be schemers. Be scheming. Go create cool offers, I'll see you guys later. If you guys like the episode, please rate and subscribe it. And I'll talk to you guys later, bye. Whoo hoo! Hey, there's more marketing resources than there are seams of the sea, am I right? Okay, maybe not, but there is a lot. How do you know if you're paying for good ones? Recently I went to my business bank statement and I counted 51 internet tools and resources that I use to run my business every day and actually keep my team size small. If you wanna see the list, I actually filmed an individual video teaching you why I use each tool and the strategy behind it. And then I dropped a link straight to the source right below it. If you wanna see the list and see what you can use yourself, go to bestmarketingresources.com. That's bestmarketingresources.com.

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Ep003: What Does Julie Stoian, a ClickFunnels Guru, think of the Future of Digital Marketing?

Play Episode Listen Later Sep 18, 2018 23:49

Julie Stoian's meteoric rise to the 2 Comma Club and beyond made her a valued member of the ClickFunnels core team, and she shares with us her thoughts on the digital marketing frontier.

gurus digital marketing clickfunnels comma club julie stoian

Ep000: Discover What the Future of Marketing and Technology Holds For All of Us

The Marketing Futurist Podcast

Play Episode Listen Later Sep 16, 2018 15:54

Kelly Garrett of Ekcetera Design & Marketing, and Mary Kathryn Johnson of Messenger Funnels share the purpose of this show, and their coming interviews with Marketing Futurists who help grow our online businesses like Mikael Yang, CEO of Manychat, Dmitry Dumik, CEO of Chatfuel, Andrew Warner, CEO of Mixergy and Bot Academy, Jaime Masters of Eventual Millionaire, Julie Stoian of ClickFunnels, and many more. Don't miss an episode of The Marketing Futurist Podcast, or you might miss your favorite digital innovator.

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The Secrets Behind The 30Days.com Funnel...

WP-Tonic Show A WordPress Podcast

Play Episode Listen Later Sep 11, 2018 18:13

One of our highest performing funnels to date, find out what we did and why. Today’s episode Russell talks about how the new 30 Days funnel was born and the process he and his team went through to get it up and running in such a short amount of time. Here are some of the amazing things you will get to hear in this episode: The history of why Russell reading a 30 day challenge 15 years ago and why he thought of it again. How this concept got going and what steps and people were behind the process. And how you can get involved in Russell’s 30 Day challenge. So listen here to find out why this 30 day challenge has already been one of Clickfunnels most profitable funnels. ---Transcript--- What’s up everybody? This is Russell Brunson. Welcome to the Marketing Secrets podcast, it’s late night, you can probably hear my crickets, and I got something really cool to share with you. Hey everyone, it’s Sunday night and I’m taking the garbage out to the curb. I actually already took the garbage out earlier, I’m just taking out an extra bag. That’s why you aren’t hearing me wheel the huge garbage cans for like half a mile to get there. But I was walking out and I just haven’t put out a podcast in a while and I got a lot of cool stuff I want to share. So many fun things happening, so many amazing things happening. So I thought I would just jump in here really quick before my battery dies and share some of the cool things. Some of you probably saw we launched a new project this month, or this week. I think right now we’re on a schedule, I think we’re going to roll out a new front end offer every 30 days, excuse me, every 90 days. So once a quarter, a really cool front end offer just because it’s fun and it’s exciting and it keeps our team sharp, keeps us all excited, keeps us actually doing this game. I see so many companies who we compete with who, I shouldn’t name names, but landing page companies with really confusing software. People who they go out there and they used to do the thing, then they create a tool to make that thing easier, and then they never actually use their own tool because they just sell the tool. I think that’s what’s unique about what we do at Clickfunnels, we actually drink our own Kool aid. I’m still making offers, I’m still writing books, I’m still doing funnels, I’m still doing high ticket funnels. We’re still doing it, we’re innovating, we’re creating, we’re always pushing the envelopes, where what other companies are doing that? I don’t know any that are doing that. So about once a quarter we’re rolling out a new frontend with a bunch of different hooks, different angles, different concepts, different ideas and then we’re doing a bunch of other fun things too. In fact, we’re trying this year to get done, do you remember earlier this year we were doing Project Mother Funnel? Now we’re looking on Project Value Ladder, which is the second phase of it. Then after that all next year is about once a quarter rolling out a really cool frontend to bring a new segment of the market in. But I digress, what I wanted to talk to you guys about today was the one we rolled out. So if you haven’t seen it yet go to 30days.com and funnel hack it. Sign up slowly for the process. A lot of time, effort, energy, and money went into developing this the way we did. So it’s kind of a blend of a couple of ideas and a couple different things. So I was going to share with you guys kind of behind the scenes. This is the stuff I get to geek out on with my team but nobody else gets to hear about it. So a couple of pieces, number one is back like 14-15 years ago there was this kid that came out with an ebook, he was 18 years old at the time, and it was called 30 Days to Internet Marketing Success, and in the book he’d interviewed a whole bunch of internet marketing guru’s and had them write out a day by day 30 day plan. If they were to start over from scratch, what would they do day one, day two, day three, from day one through all 30 days. Anyway, I bought that book back when I was completely broke and it was the first year my wife and I were married, because on our one year anniversary my parents were going to Hawaii, and they allowed us to bum along with them. So I was going on a plane with my wife and I actually went and printed out these two books. And I couldn’t afford all the paper we needed, so I printed 8 pages to a page, and I got them spiral bound. I still have them, I actually showed them on a Facebook live the other day. I remember reading through these 60 different guru blueprints of their 30 day plan and that was where it all clicked for me, on that trip. I read all 60 of them, in fact, it was fun I was looking at the original copy that I was reading, where they had 8 pages on a page, so their like little mini type, you can barely see the text. So I was reading them all and I was circling things, I was highlighting them. But what’s interesting, every single person had a different plan, but they all had a similar model. So everyone had to create a product, then they had a way to sell the product, then they had a way to get traffic. The way they did all those elements were different, different people created products different ways, different people flow things different ways. So I kept seeing a pattern though, over and over and over again. I was like, oh my gosh. I know the pattern, all I gotta do is create a product, figure out a way to sell it and drive traffic to it. That was it. Shortly after that trip I came home and created my very, very first product, pre-potato gun, pre everything, which was a software product called Zip Brander, which is hilarious. Anyway, long story short, it was the tool that really changed my life. That, and then about the same time I got Mark Joyner’s course, his farewell package, and between those two things it just, the whole model made sense, and ever since then I’ve been running. Anyway, rewind back probably 7 or 8 months ago I was actually coaching, I was doing my inner circle a decade in a day call, and for some reason during the end of that call I was telling, the idea popped back in my head and I think I shared it with the person I was coaching. I can’t remember who it was at the time. I was sharing it with who I was coaching and I was like, you should do something like this in your industry. I was telling how much it helped me and I was like, wait a minute. I should do that in my industry. Nobody’s done that concept in 15+ years. Let’s bring that hook back off the shelf and let’s repackage it and make it a thing. And then in the middle of that call I went and saw that 30days.com was available, and somebody owned it but it was for sale, so in the middle of my coaching call I sent the link to Dave, I’m like, “Dave buy this.” By the time I got off my call he’d bought it. He’s like, “I bought it, what is it?” I’m like, “Oh my gosh.” So I was telling him, “I’m going to bring that back off the shelf, the 30 day plan.” So there’s step number one. I knew that somehow I was going to bring that hook back into the world. I didn’t know how or what, but that was the first concept. Fast forward a little while later, I can’t remember exactly the context, but Julie Stoian and I were talking about summits and doing a tele-summit for Clickfunnels and bringing on the Two Comma Club winners and it’d be a really cool thing. But I was like, “I don’t have the energy to do a summit.” In the past I used to do summits, that’s how I grew my company in the very beginning, is through summits. I believe in them but they’re just a lot of work. And she was like, “Well I have this friend named Bailey, she is amazing at summits. She teaches it, she does it. I’ve been on a lot of summits, and Bailey was by far the most organized, the best person I ever worked with.” So we had a chance to meet Bailey. I was like, “Bailey we want to do a summit. Do you want to run it for us?” and she said, “yes!” so that was the second step in the piece. So then somewhere along the line it was like we should a summit but base it on the 30 day concept where we do this thing where on the summit you’re interviewing people. What would you do day one? What would you do day two? We should still do a book, have them write out the plans and get everyone a pdf that shows that person’s 30 day plan, and a summit where they can hear the person talking about it. So that was kind of the next phase. So Bailey went to work and spent, I don’t know, 3 or 4 months of her life interviewing all these people and getting the books put together. She just killed it, and she did such a good job. So that was kind of the next piece of it. And then Natasha Hazlett, if you guys remember Natasha…oh let me step back, Bailey is actually, all these people who are teaching me their super powers, I’m bringing them on the Funnel Hacking Live stage. So Bailey is going to be at Funnel Hacking Live this year showing her summit model, how she does her summits. So if you want to learn how to replicate what she’s doing, what she did for us, what she’s done for herself and other clients, come to funnelhackinglive.com and come to Funnel Hacking Live and you’ll see her present on that. So then a little while later, Natasha Hazlett, if you don’t know Natasha yet, she’s super cool. She’s also speaking at Funnel Hacking Live, BTW, by the way, about the topic I’m going to talk about next. So Natasha, she’s awesome and I can’t wait for her to share her whole story, but she’s had some big successes, some ups and some downs, and actually at Funnel Hacking Live, the second one where Marcus Lemonis was at, Marcus actually had a huge impact on her and it was a big transition point for her and her health and her life, and it was kind of this catapult that changed a whole bunch of things. Like a year ago she got inspired to write a book. So she wrote a book and she’s like, “I’m going to do Russell’s free plus shipping funnel.” She tried it and had okay results, but nothing earth shattering. And I’m sure she was frustrated and trying to figure out what to do and her and her husband decided, “you know what, instead of giving away this book for free, we’re going to sell it for $47 and we’ll bundle it with a challenge. The Unstoppable Influence 30 Day Challenge.” So she jacked up the price to like $47 bucks and it was the book and the challenge. She launched it and it hit and was super profitable up front, so she did this challenge, it was a 30 day challenge, day one, day two, all the way through 30 days with them. It got huge results from people because they were forced to consume the stuff because it was live, live, which is awesome. Then at the end of it, she did her webinar she traditionally does. And she’s pretty good actually on webinars. Her stats, on average she would close like 10%. But she did a webinar to all the people who signed up for the challenge at the very end of the 30 days and ended up converting like 20% and one of her biggest paydays of her life. Boom, at the end of this thing. I remember he messaging me, she’s freaking out like, “We figured it out. We cracked the code. We’re operational. I’m Two Comma Club’s coming!” And it was so cool, and so much fun to see her. And after I saw her model I was like, oh my gosh. There’s something super powerful about challenges. Then fast forward like two months later Garret White launched his challenge. If you guys have the Kings Kit Challenge, if not go to thekingskit.com and Garret’s was different but similar. It was this frontend challenge, it was $100 to get in it, and then he took you on a 30 day process and at the end of it, it sends them up to the next level and pushes them through his value ladder. I’ve been geeking out, I’ve signed up like 10 times for his. I kept watching it, month one he had a thousand people, month two, two thousand, then three thousand, then four thousand, and it keeps growing, these challenges he’s running. I watch how he’s kind of facilitating his. So as we’re putting together this 30 days thing, I was like, “You know what? We need to do two things, actually three things technically.” Number one we’re doing the 30 days concept because I love it, number two we’re doing the summit because it’s amazing, number three we’re going to wrap in a contest to this thing. I was like, “What’s our contest?” you know, “What’s our goal?” I said, “I keep telling everybody they’re one funnel away. What if we gave everybody a one funnel away challenge and focus on getting their funnel launch up and running in 30 days?” And that’s when the angels were singing, ahhhh. And we’re like, “This is the thing. This is going to be amazing.” So that was two weeks ago. So I’m like, that means I gotta record all t he content for a 30 day challenge and it had to be this week basically, or last week basically because for the next 6 weeks of my life I’m full, meeting zone, as you’ll probably hear me talk about on the podcast. So I was like, okay. I spent all last week recording it. So I pitched Steven Larsen, I was like, “I need you to be the guy daily who’s yelling at these people and kicking their butts and make sure they actually succeed.” And he’s like, “I’m in.” and then we’re like, ahhh. And we mapped out the whole thing there. And Julie’s killing herself getting all the other backend videos, so many people, so many things, everyone running. Everyone on my team, I mean everyone’s killing themselves and it’s turning out really good, because we kind of shifted the way the offer’s going to be all last minute. And it launched like less than three days ago. So basically the way it works, when you go to 30days.com you’ll see it, but there’s a page there where people register for free for the summit, the summit will be starting in like 7 days from now, from the time I’m recording this, and it will be live three days, and each day you’ll get ten people’s interviews and their 30 day plan unlocked. You can see them, you can download them, you can whatever, it’s all free. And then after you sign up there’s an upsell saying cool. You joined the challenge, the summits coming up really soon…..or you joined the summit, the summit’s coming up really soon, so you’re going to be learning everyone else’s 30 day plans, but what about your 30 day plan? What is it? I keep telling people you’re one funnel away, but you’re going to go through this stuff and then what’s your funnel, what’s your plan going to be? We need to execute on your plan. How would you like to be personally coached by me and Julie and Steven to get your thing up and live? Something like that, I can’t remember the pitch, but something like that. And we bribe them and say, “Look, if you sign up for this challenge it’s $100. I’m going to sen d you a free copy of the 30 Days, everybody’s step by step plan in a hard bound book…” which ended up being 550 pages. It’s the biggest book ever. So basically we’re selling, I mean the book is free when they sign up for the $100 challenge, then we have an order form bump on there from the Funnel Audibles presentation from Funnel Hacking Live, and an upsell as well. And we launched that funnel three days ago, and in the first three days we sold, I can’t remember the exact numbers, it was like 2500+ people signed up for the challenge, which is insane. And then the upsell take rate and the order form bump take rate are second to none. We’re halfway to Two Comma Club in three days on this funnel that I did not think was going to be a profitable funnel, it thought it was…it’s crazy. We’re also paying out 100% commission on $100 to affiliates, so affiliates are going crazy with it, plus the speakers are going crazy with it, it’s just, it’s cool. So why’d I share that with you? A couple reasons, number one I just gotta tell somebody the whole thing. Number two, notice how we blended together a couple of different things. We found a really good hook, story and concept for this funnel. Every funnel is like a story line, so there’s this storyline that weaves it in right. Number two, what’s the frontend? It could have been a squeeze page, could have been whatever but we decided let’s make this a summit funnel on the frontend to get somebody in the door. Somebody that’s also working really good to get people to promote, and then the second step in the funnel wasn’t just a normal summit funnel. It was like okay now we’re doing a challenge funnel, what they sign up for right afterwards. Then we brought back the same principles you guys have been learning for the last 500+ episodes. We brought in an order form bump, we brought in an upsell, we brought in all these different pieces and boom, we’ve got this funnel that’s just killing it, like insane, doing insanely well. So yeah, I think this is one for those who are getting into this funnel game and thinking about funnel psychology. You have all these pieces, right. I look at the funnel world as a painter, you’ve got a pallet of all this paint. Everything’s not always a squeeze page, sales page, thank you page, or whatever. This funnel has to look like this. The structures are there but as soon as you understand what you’re working with, you understand the concepts then it’s like how do we weave these things together into something greater? In wrestling, we used to, there was this thing called chain wrestling. What happened is you’d learn a single leg, then a double leg, then you learn to take someone down. You learn all these moves in isolation. And then what would happen is you’d get in a match and you’re like, “I took that guy perfectly.” Then you stop and you’re like, “Okay now I gotta take him down.” But then at that point, that split second in your brain you’re shifting from move number one to move number two, the person escapes. And you’re like, “Ah, crap. He got away. Okay, go back. Move number one, then move number two.” And because you’re thinking move one, two, three, the person can get away, because it’s not fluid. So what chain wrestling is getting a point where you move one, one two, one two three, becomes one move. And if somebody counters you don’t stop and “Oh, what’s move two again?” You just start weaving these things together where everything’s happening in and out, in and out, in and out. And that’s with the best wrestlers. When you see them, they don’t stop and think of chain wrestling. They go from the first move to the second, to the third, to fourth, to fifth, with no breaks in anything. And if somebody counters, they instantly counter back. It becomes more than just the step by step. So for you guys that are geeking out on this with me and understanding this, if you look at why we’re having so much success it’s because it’s not always this rigid, this funnel and this funnel, and this funnel. It’s like,how do we chain wrestle, how do we make this fluid so that number one leads to number two and number two to number three? And all those pieces weave together in something amazing. So I’m learning about summit funnels and contest funnels and I remember that really good hook we had, we’re just weaving in the best principles of these things into something that’s new. And it’s not drastically different. If you look at it from a framework, it’s a squeeze page, it’s a sales page with an order form bump and an order form, but it’s blending these two or three different concepts together to make honestly one of our most profitable funnels yet. And it’s one we didn’t even have a big affiliate push behind, other than the speakers. People are driving tons of traffic and it’s really fun. Anyway, I just wanted to share with you because you guys care and you guys listen in and I appreciate you guys listening in. Anyway, with that said I’m going to go back home, go back inside, get to bed before my battery dies. If you enjoyed this episode, actually I’m going to start doing a fun thing. Take a snapshot of the screen of this, and go to your instagram and post it, and then tag #marketingsecrets, and let’s get a tag started with marketing secrets, and everytime you listen to an episode of marketing secrets that you like, take a snapshot and go to either FAcebook or Instagram or both, and then post the picture so they see what episode you’re on and say, “Loved this episode #marketingsecrets” and let’s some, let’s get people doing that thing, it’ll be fun. So that’s how I’ll know if you guys do it. So do that and tag me in it too and I’ll start seeing you guys tagging. And then my favorite people are the ones who tag me with cool stuff. So you will become one of my favorite people. So how about that, it sounds like fun right? Alright, cool. Thanks everybody, have a great night, and we’ll talk to you guys tomorrow.

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#319 WP-Tonic Wednesday Show With Special Guest Julie Stoian The Digital Gangsta

Play Episode Listen Later Aug 15, 2018

In addition to running her own highly successful online business, Julie is also a head coach and Clickfunnels working with Russell Brunson. We discuss how to build and run a successful membership website and what are the best strategies in building an audience for your first online course. Julie Christine Stoian https://juliestoian.com/the-digital-gangsta/

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The Secret To Getting Anybody To Do Anything You Want

Play Episode Listen Later Aug 3, 2018 10:21

The real secret to winning this game is SO simple, most of you are missing it. On this episode Russell talks about receiving a card in the mail asking to be on a podcast, and why that offer wasn’t irresistible enough. Here are some of the other things he talks about on today’s episode: What was missing from the card asking Russell to be on a podcast, making him throw it away. Why you should always look at what is in it for your customer, or date or whatever, in order to make what you’re proposing impossible to refuse. And how you make something you create more valuable than someone’s time or money, so they will trade you for it. So listen here to find out why a card sent in the mail wasn’t irresistible enough, and how that person could have made it impossible for Russell to turn down. ---Transcript--- Good morning, good morning everybody. This is Russell Brunson and welcome to the Marketing Secrets podcast. Hey everyone, so I’m officially back from Kenya, crazy, and it feels so good to be home. It’s so nice. It was so much fun to see my kiddos last night and this morning, we hung out. And I’m heading to the office late today, I’m not going to spend too much time there, just kind of planning and prepping for next week because next week is when world domination begins, it’s also when my diet begins, it’s also when my diet begins and my new workout regimen, and my new trainer and a whole bunch of other stuff. It’s like a rebirth, I’m excited. The one thing I’m bummed out about though, I filmed all the story for the Kenya trip. I brought my camera, I filmed everything, I was really proud of it, for Funnel Hacker TV. I thought it was going to turn into three or four episodes, going to be amazing. And I left the SD card in the tent in the middle of nowhere. I totally want to cry. I keep calling them to see if they can find it, they haven’t been able to so far. So you may or not be able to see my entire trip. So cross your fingers that someone will find it. I want to cry. Anyway, I do have something to share with you guys today that I think would be valuable. So we got home and we’re going through all the stuff and envelopes and packages and junk and everything and I got a card from somebody in the mail. And it was handwritten, and somehow the person had found my personal address, which is kind of creepy. But they put forth the effort, and they wrote me a letter, and like I said, it was handwritten, they said, “Hey Russell, I want you on my podcast, and it’s only going to take 7 minutes. Let me know if you’re in.” And I read that and I gave it to my wife and I was like, “What do you think about this?” And she was like, “I don’t know, sounds good.” And I said, if you notice that in this card he was basically telling me the benefit to him. Like, “Hey I really want you to be on my podcast.” That’s a benefit for him, he did give me one benefit, it was it would only take 7 minutes of my time. But he didn’t talk about what was in it for me. And I want everyone to understand this, when you’re asking people for anything, this is when you’re trying to sell something, trying to ask a girl on a date, whatever it is you’re trying to do, you always have to create an offer. And the offer, I don’t know if I’ve talked about this on the podcast before, but when I was first getting started, there was an acronym called WIIFM, what’s in it for me. So whenever I’m pitching someone on something, I’m not telling them what’s in it for me, I’m telling them what’s in it for them. I want the customer, or the person saying, what’s in it for me. So if I was going to pitch Russell on a podcast, I wouldn’t say, ‘hey, this will only take 7 minutes, it’s going to be amazing to have you on my podcast.’ Because all you’re really doing is pitching the benefits of yourself of having me on your podcast. You gotta start thinking about, what’s the offer I’m creating Russell for him to take the time out of his day to be on my podcast. And again, this is true if you’re asking someone to be on a podcast, an interview, asking a girl on a date, asking a boy on a date, I don’t know, now days that happens I guess. Asking somebody for me, it’s always about what’s in it for them. WIIFM. Thinking about that from their perspective. What’s in it for me? What’s in it for me? What is it that is in it for them? So I would say, “Russell, I got a podcast right now, I’ve got x amount of listeners, my people are entrepreneurs that are obsessed with this thing, a lot of them know who you are, but I want to get deeper so they can understand who you are better. And if you decide to do this podcast, these are the things I’m going to do to help promote it and make sure that the time you spend isn’t a waste. Number one, the first thing I’m going to do….” And start creating an offer, right. “The first thing I’m going to do, the podcast will only take 7 minutes, so it’s not going to take a ton of your time. So it will be really, really fast. Number two, after it’s done, I’m going to spend up to $2000 promoting this on Facebook to make sure that everybody hears the podcast, gets to listen to you. Number three, is my entire customer list. Maybe it’s not huge right now, but I’m going to go and I’m going to do a big promotion for anybody who listens to the podcast to get a free copy of your book. In fact, I would love to buy a hundred copies of your book that I could just giveaway to my listeners. Number four, I know you are a big believer in OUR, it’s a charity that you believe in, what I’ll also do is, in the podcast episode I’m going to tell everyone to go to ourfilm.org, they can watch the documentary you created so it can spread that mission. And number five, I’ll also promote that to my entire email list so they can understand about that. “That way you only spend 7 minutes of your time, and what’s going to happen is you’re going to sell a bunch of books, you’re going to get your message about OUR out there to the world, and blah, blah, blah.” So now it’s like, holy cow look at the benefit for me. Look at all these things he’s going to do for me in exchange for my 7 minutes of time. That would have gotten me to take the card to my office, hand it to Melanie and say, “Hey can you book this card.” Instead I looked at it and I kind of smiled, and I put it into the trash. So hopefully the person who sent this is listening to it because it’s a good idea for them. But for all of you guys, I want you thinking about that. When you’re asking somebody for something, and it doesn’t matter how small it seems to you. Seven minutes may seem like a small thing for you, but for me, I mean I literally bill our time out at $10,000 a hour right now to be on the phone with me. So 7 minutes is never 7 minutes either. You know, there’s going to be 10-15 minutes of prep time, I have to stop whatever I’m doing to do this thing. So I mean it’s almost 15, 20, maybe 30 minutes of swing time for me to do a 7 minute interview. So if I was to sell that, it’d be $5000 or more. So it’s like I gotta make at least $5000 worth of value for Russell, for him to take this time out to go and do the thing. So start thinking about that every single time you’re asking somebody for anything. It’s just coming back and realizing, I need to make an offer, I need to make an irresistible offer, even though it seems like 7 minutes is not that big of a deal, it’s huge for Russell, or it’s huge for whoever it is you’re promoting or pitching on whatever the thing is you want to do. So start thinking about that you guys. It’s the same skill if you’re asking an affiliate, if you’re asking for an interview, if you’re asking a customer, we need to become better at creating irresistible offers. I’m going to preach that over and over and over again. In fact, we’re working on a challenge, initially it was going to be called the one comma club challenge, but I think we’re changing it to the one funnel away challenge. We’re going to be working with you guys to get your first thousand bucks, or to get you to the first million, whatever the next funnel away is that you’re looking for, for your business. So that’s the focus. But the majority of what that thing is going to be is teaching you guys how to create irresistible offers. So for you guys, start thinking about every single aspect of your life. If I was going to ask a girl on a date, I’m not going to be like, “Hey do you want to go on a date with me?” Because now it’s like, I gotta create an irresistible offer and say, “I don’t know if you know but there’s a really cool band that’s coming in town and they’re one of my favorite bands in the world, and there’s a concert. And I actually got front row tickets to the concert, I’d love to have you come. And what we’ll do, before we go to the concert, we’ll go get sushi…. What’s your favorite food? Sushi? Cool, we’ll go get sushi, then we’re going to go to the concert. After the concert a bunch of us are hiking up this mountain and we’re going to watch the sunset or the sunrise or something, it’s going to be amazing and afterwards I’ll take you home. Or we’re going to have an early morning breakfast.” Or whatever. I’m going to create a really good offer, because then it’s like, the person I’m asking on a date is not saying, ‘okay do I want to spend the night with this person or not?” they’re saying, ‘holy cow, if I spend the night with person, look at the benefits that come back to me. What’s in it for me?” That’s what your prospect is always saying no matter what the offer is, no matter what the pitch is, no matter if you are pitching a date, pitching a promotion, pitching an interview, pitching a sell, pitching a mastermind, pitching a seminar, pitching whatever it is, they’re always thinking, what’s in it for me? So you have to make that so irresistible. How do you create, how do you make a stack slide? Go back to Expert Secrets, study the stack slide section, making a stack slide for everything, literally everything you guys. When I want to go to a movie, I don’t call my friends like, “Hey, do you want to go to see the new Avengers?” I’m like, “Hey guys, this is the deal, the Avengers, opening night tonight. I’m going to go, and I’m bringing four other people that are awesome, but we’re all going to go together and we’re going to hit dinner before we go, then we’re going to watch the movie and then we’re going to eat.” So I pitch them, I create an offer for them so that it’s not just a product, not just a transaction. I’m trying to make it where the thing I’m offering them is so much more valuable than what I’m asking in return. So they have to say yes. Always you guys, if you start understanding this in business, in marketing, in sales, in everything, you’re entire goal is just make the thing that you are asking them so much more valuable than the thing you’re trying to get in return. If it’s money, if it’s time, if it’s whatever. Make the thing you’re offering them so much more valuable than what you’re asking in return that they have to say yes. That’s it. That’s the big secret. That’s it, there’s nothing bigger than that. That’s it. People have a value of their money, you have to create something that’s more valuable than their money, and they’ll give you their money, they’ll trade you. That’s it. If you want their time you have to create something more valuable than their time, and you trade it. And that’s the game. It’s a really fun game, I hope you guys enjoy this game. Anyway, I’m at the office, I’m going to go play for a few hours, get some stuff prepped and ready for the week, and then I’m going to head back home and play with my kids and we are going to have the time of our lives, if I’m not sound asleep. I think it’s like 8:00 pm Kenya time so my brain is still a little bit slow. So it might take a minute to, take a couple days to get back to it. But it will be fun. I appreciate you all, thanks for listening. And if you haven’t yet, go to marketingsecrets.com/blackbook, go get the Black book. Julie Stoian on my team, she went through 500+ episodes of this podcast, found the 99 that she thought were the best, and rewrote them into little 500 word chapters, kind of explaining the core concepts and giving you direct links back to those episodes if you want to go deeper on it. It’s free, it’s a pdf, I think it’s 3 or 400 pages, I don’t know. 200-300 pages. We spent a ton of time, ton of effort, ton of money getting these created for you and I think you’re going to love this. Go to marketingsecrets.com/blackbook, go and get it, you will love it. And with that said, appreciate you all, have an amazing day, and we’ll talk to you soon. Bye everybody.

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The Rebirth Of The Squeeze And The Refocus On The Hook

The Marketing Agency Leadership Podcast

Play Episode Listen Later Jul 31, 2018 13:39

Despite the fact that others are saying that videos are dead, I want to show you what we’re doing now that’s actually working better. On today’s episode Russell talks about how Chrome stopped allowing auto play videos and how that has lead to the rebirth of the squeeze page. Here are some of the awesome things you will get to hear on this episode: Why it’s so important to re-focus on the squeeze page to bring people in, when you can no longer rely on auto play videos. How Russell used a couple of squeeze pages to 2x his listeners of the Marketing Secrets podcast. And where you need to put hooks in order to get people progressing through your sequences. So listen here to find out why Russell believes that the rebirth of the squeeze page has begun. ---Transcript--- Good morning everybody, this is Russell Brunson. I am standing in the middle of the Maasai Mara looking at a bunch of zebras and I wanted to bring you a very special episode of the Marketing Secrets podcast. Hey everyone, I hope you guys are doing awesome. We are on the last day of our Kenya trip. We’ve seen, we’ve been, if you’ve been listening long, we’ve spent the first three days with children building schools which was insanely cool. And then we came back and now we’re on a safari. We saw elephants and lions and about a billion zebras and we saw leopards. We saw a leopard that pulled an animal up in a tree and was eating it up in the tree, which is kind of crazy. We saw millions of hippos, it’s crazy. In fact, I’m sitting on my deck right now in this little tent we have and last night when we came to bed there were two huge hippos walking next to our tent eating grass. It’s kind of crazy and amazing. So it’s been a lot of fun, it’s been a really cool mastermind group with all the people that came, and it’s just been really special. But as you know, with most entrepreneurs, when you are off the computer for you know 12 days, your brain is going crazy with ideas. And I just wanted to share with you guys something, and I wanted to actually do a podcast on this before I came to Kenya, but just ran out of time. But it’s been on my mind this whole time. Before I left I got an email from a really cool guy who I respect a lot, and you know people always have an angle because they’re selling something. But he wasn’t talking about how VSL’s…because now Chrome took away auto play, “VSL’s are dead and it’s the end of this era of how we used to do things. Come to my event and I’m going to show you guys how to change things.” It made me start thinking, the VSL’s don’t auto play anymore, what changes? And I want you guys to think strategically through this, right. Because this is how we win this game, by thinking strategically, not running around like chickens with our heads cut off. So I start strategically thinking what’s the power of the video auto playing? If you come to a page and the video starts auto playing, the goal is to try to hook somebody as fast as you can. So if Google takes that away from us, where we can’t auto play a video, it’s like what was the goal of the auto play? The goal of the auto play is to hook. So if the hook can’t now be in the first 5 seconds of the video, how do I hook them? Where’s the hook happening? So now it, it’s so funny, it’s coming back to old school. Everything comes back to the core fundamentals, it’s like having the hook in the headline. So it’s like having a really good headline. The other thing that’s interesting is, and it’s funny the progression of this business and how it shifts back and forth, back and forth. When I first got started the big thing that everyone used was squeeze pages right. You have a really curiosity based squeeze page and someone opts in and you can follow up with them through emails to get them back to the message. So if someone doesn’t buy the first time, they might buy message 3 or 5 or 10 or who knows, right. Now days it’s like people have almost forgotten the core fundamentals and they’ve gone to send somebody to a video and you re-target them, that’s how you fall, is through re-targeting, which is still amazing. Don’t discount re-targeting, but I think we’ve thrown the baby out with the bathwater. So what my message for you guys today is, I believe that right now we are going through a rebirth of the squeeze page. If you have been listening to the marketing secrets podcast or if you are in a new recent list, or you probably saw a campaign we did last week to get all you all to come subscribe to my podcast. And just getting people to subscribe to a podcast from external source is hard, we’ve tried a ton of different ways. So what we did, that’s working amazingly well, in fact if you want to see the campaign go to marketingsecrets.com/blackbook what we did is basically we took, Julie Stoian on my team, she went through 500 plus episodes of initially the Marketing in Your Car podcast, then it was the Marketing Secrets podcast, and pulled out the biggest 99 secrets and then kind of re-wrote them in really cool 500 word article that you can read really quick to get the gist of the big secret and then it has links back to the different podcast episodes, if you want to go deeper and hear me actually talk about it in the podcast. So we made that ebook, it’s like, I don’t know, we spent a lot of money, probably $10,000 plus on Julie going through creating this book. And then we put up a good old fashioned squeeze page and said, “Hey to get a free copy of the Marketing Secrets Black Book, give me your email address.” And we also have Facebook messenger on there as well, so somebody opts in through email or their messenger, and now we have a list of specifically people who are interested in the Marketing Secrets podcast. It’s been funny, the Marketing Secrets podcast was the number one, excuse me top ten for over a year. A year and a half or so we were in the top ten and then we got iTunes slapped, which is really annoying and some of you guys know that. So we had to create a new feed and I’d say probably 2/3rd of you are now listening to the new feed and 1/3 of you guys are still listening to the old feed, but they don’t let people re-subscribe to the old feed. Anyway, I don’t know why I’m telling you all this. But basically we were trying to figure out how do we build that up? So the only way in the past that we had was people that found out about the podcast through other avenues, and that’s how it grew and then we got listed in the top ten, more people found out about it, but it was hard to organically, not organically, what’s the opposite of organically? To grow it through us pushing. So we had this idea for the thing, so we had the squeeze page now, and we did a whole bunch of campaigns through email, through Facebook messenger, through ads, all sorts of stuff. And with the first week we’ve had over 35000 people opt in over at marketingsecrets.com/blackbook to get the black book. So they go and they opt in and from that our downloads have more than 2x’d because now people are, two things, number one is the black book gets them hooked on the story and then it pushes them to the episode, so more people listening to different episodes deeper than they used to. But now they opted in, now we have a whole sequence push them to subscribe to the podcast, and now every time a new episode comes out you will notice that if you subscribed to that, if you’re one of the 35000 people that have subscribed to that, you’ll get an email saying, “Hey, here’s the new podcast, you should and go and listen to it.” So it gives us the ability to push people to go and listen. And it was all through a good old fashioned squeeze page, which is so funny. I haven’t been using squeeze pages for a long time, most other people aren’t either, but the old school works. Now I got 35000 people I can push out every single time a new episode comes out to instantly go and listen, on top of notifications that come from iTunes and things like that. So it actually creates two squeeze pages, one of them is at marketingsecrets.com/blackbook, the other one is at marketingsecrets.com/binge and we actually made a binge guide, where you can go binge listen to all the episodes. So if you go to either of those you’ll see some old school, vintage squeeze pages that I dusted off from an earlier life and they are converting amazingly. The first one’s at 89% conversion rate, it’s insane. And it’s getting tons of people now to subscribe to the podcast, which now gets you guys listening to this. So I think that there’s a big, so let me step back to kind of where I started, with the VSL, the auto play disappearing. It’s like how do we get someone in? The key is becoming better at the hook, but not the hook in the first 10 seconds of the video because people aren’t going to see that. We have to have the hook to get them to click. So that comes down to the headline and the design around the video. What are we doing to hook them and get them to click on the video, to pull them in? So hook starts pre-video. Hook is headline, landing page, what are all the elements to get them hooked, to actually watch the video? But I think on top of that is because, I think going a step back is having a hook on the squeeze page, to get people to opt in, then you push them over to the page. Now you’ve got more abilities to follow up with them to get them to actually click the play button and get into the hook, story, offer of your video. So I’m a big believer, it’s the re-birth of the squeeze page, and it’s the re-focus on the hook and not just the hook in the video, but the hook on the copy of the page. Hook on the squeeze page, hook on the video page, that’s the re-focus we all need to get doing, get better at doing. In fact, I was Bill Glazers event, I met somebody who said that when the whole auto play thing happened they were all freaked out because they thought that their conversions were going to drop, but what actually happened is conversions went up because they had a really good hook above the video that got people to push play. So now people they don’t just come to the page, and it started auto playing, they did nothing. Now they come and they have to click play, and he said just the action of clicking play on the button actually increased conversion overall. So I don’t think it’s the end of anything, I think it’s the rebirth, coming back to the old school. It’s interesting, whenever new platforms, like Facebook or Instagram comes out, there’s always hacks and everyone goes through the hacks for a while, and then the hacks get taken away typically. And then it always comes back to the revisiting of the fundamentals. The same thing in wrestling. When I first started wrestling, I remember there was a guy that lived two doors down from me and he started like 2 or3 weeks before me, and so when I showed up at the first day of practice, he was doing all these fancy throws and all this stuff and I was like, “Oh this is going to be amazing.” And I wanted to do those things. And my dad told me, “No, you have to do the fundamentals.” And he forced me to do single legs, double legs, just the basic fundamentals, over and over and over again. And it’s interesting because I remember when I went and I wrestled my buddy probably 4 weeks later, and he’d been working with the more advanced team on the tricks, the tactics, the big secrets, and I was just doing these dumb fundamentals. We went out there to wrestle and he tried to head throw me and I did a double leg and took him down and I ended up beating him. And it’s funny, as I watch kids in junior high wrestle, doing these crazy throws and insane things, and high school is the same thing, and you start getting to college, people start moving back to the fundamentals. You look at the Olympics, you look at the dudes in the Olympics, almost every Olympic match is won by a single leg or a double leg, that’s it. There’s no flashy flare, it’s the core fundamentals. And the same thing is true in marketing. As you get bigger and bigger, the next level, it’s like re-visit back to the core fundamentals. List building, which was, I’ve been preaching out for a decade and I feel like our industry as a whole has gotten away from it, because now they’re like, “Oh, I’m going to build a re-targeting list, I’m going to do these things….” Thos things are good but the core fundamental of list building, list building, list building is key. We’ve been doing list building off of webinar registration pages, and two step order forms, but now I’m coming back one more step and re-visiting the squeeze page with an insanely good hook to get someone to opt in, both through email and through messenger, next page amazing hook to get them to play the video, and then boom, the video moves immediately into hook, story, offer. So it’s pulling people in there. So for you guys I just want you to kind of think through that. If you want to go see some squeeze pages that are doing really well, look at the campaign’s we’re doing. Go to marketingsecrets.com/binge, to go see the binge guide. Or marketingsecrets.com/blackbook to see an old school squeeze page. Again, it’s like 89% conversion rate, we’ve got 35000+ people opt in the last two weeks since it’s gone live. Now I’m able to follow up on every single episode and it’s building, it makes it easier to communicate with everyone that’s interested in this podcast, that’s number one, and then number two you’ll notice moving forward….. Oh man, there’s a monkey chasing a warthog in front of my eyes. That’s that noise if you can hear it. Anyway, if you look at moving forward, you’ll start noticing how we’re using hooks to get people to click play on the videos. If you go to clickfunnels.com homepage, you’ll see it. If you go to, some of the other ones? Some of the other ones we’ve got coming up, you’ll notice the gif on the video is optimized to get people to click, the headline above it, everything on the page around the video is all optimized to get somebody to click on that page. Because I’m not assuming that they’re going to click, so I have to create a good enough hook to get them to have enough desire to actually click on the play button. I can’t leave that to hope. I have to leave that to a really good hook that gets them to want to click play to find out the next thing. So I think we’re at a spot where the rebirth of the squeeze page, I think it’s coming back. I’m going to be doing a lot more of it, as you’ll see here. And I think that a core focus back on amazing hooks for each step, what’s the hook to get them to open the email? That’s your subject line. What’s the hook to get them to click? That’s the email. What’s the hook to get them to opt in? That’s the squeeze page. What’s the hook to get them to click play on the video? That’s the headline. What’s the hook to get them to buy the product? That’s inside the video. Coming back to hook, story, offer. Hook, story, offer. I did a podcast episode a little bit ago about hook, story, offer. Go back and listen to that ten times, twenty times, a hundred times, because that’s the core fundamentals that are going to help you win this game as we keep moving forward. So with that said, I’m going to go actually, we’re going to go finish plotting and scheming, we’ve been working on book three, the traffic secrets book, we’re working on the one comma club challenge, we’re working on 10x secrets stage course, we’re working on a one comma club, two comma club board game, we’re working on some amazing things for you guys out here and I cannot wait to show you. But for now, there’s the tease, there’s the hook, and hopefully we got to keep you guys interested, and keep engaging with this podcast and everything we’re putting gout. Appreciate you guys, thanks for listening. We’ll talk to you all again soon. Bye everybody.

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How to Build a Powerful Sales Engine (on a DIY Budget with Plug-and-Play Parts!)

Play Episode Listen Later Jul 18, 2018 28:16

Julie Stoian, digital marketing consultant and tech coach at Create Your Laptop Life® and head coach and funnelbuilder at ClickFunnels talks about tools and training that can enable smaller company entrepreneurs in the online world to develop powerful, customized sales and marketing tools . . . without hiring expensive technical experts or big-budget marketing firms. In this candid interview, former nationally-recognized social media blogger Julie Stoin discusses how divorce, a surprise pregnancy, a desire to impact the lives of more people, and business savvy inspired her to envision and invent what grew to be, in only a few years, a million-dollar-plus business. This initiative, Create Your Laptop Life, is a coaching program and course that has provided thousands of entrepreneurs with the needed skills and strategies to create, build, and grow profitable online businesses. Julie also builds marketing funnels, writes, and coaches clients at Russell Brunson's ClickFunnels (https://www.clickfunnels.com/), a company that provides entrepreneur/owners at smaller companies with a comprehensive online marketing, sales, and product delivery tool. Components of this fast and effective do-it-yourself, plug-and-play tool include a central dashboard, a drag and drop webpage editor, sales funnel templates with conversion functionality, smart and up-sale capable shopping carts, affiliate program software, and email and FaceBook marketing automation. Julie can be contacted at: juliestoian.com.or through her agency course, Proposal Secrets at: proposalsecrets.co,

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I Just Spoke At Tony Robbins Event!! (The UNUSUAL Insight I Wasn’t Expecting...)

Play Episode Listen Later Jun 26, 2018 16:38

Anne Frank house… Operation Underground Railroad… and what YOU can do NOW to help save children from slavery. This IS our problem, we can help. On today’s episode Russell talks about going to a Tony Robbins event in Amsterdam and being able to speak there. He also speaks about the emotional reaction he had while visiting the Anne Frank house and how it relates to another project he is currently involved in. Here are some of the insightful things you will hear in this episode: What Russell’s real motivation was when he said he would speak at Tony Robbins Business Mastery event. Why visiting the Anne Frank house had such an emotional impact on Russell. And how you can save someone in similar circumstances to Anne Frank in the present day. So listen here to find out how sharing the message of Operation Underground Railroad, you can help save a life. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the Marketing Secrets podcast. I just got back from speaking at a Tony Robbins event and got back from the Anne Frank house in Amsterdam, and I got some really cool stuff to share with you guys. Hey real quick, before I start this episode I just wanted to let you know that for some reason the recording went kind of strange on it, but I thought the content was really good and impactful and important. So instead of just deleting it and not posting it, I thought I would share it with you anyway. For some reason it happened on this episode as well as the next episode. Just letting you know that. I apologize for the bad audio, but I promise you it’s worth it if you listen and get through some of the little audio issues. Thanks so much, I hope you enjoy this episode. Alright, so the last 20-25 however many hours, I have been flying home from an amazing trip, and I was planning on doing a whole bunch of podcasts on the trip but between jet lag and speaking and slides and then traveling and then more jet lag, and then more exciting things, I just never had a chance to sit there on my phone and check in with you guys and share some cool stuff. So I’m home now, I just got back and I’ve been out working out and it’s a beautiful day and I wanted to walk around my track for a little bit and thought, you know what, what better time than now to kind of jump on and kind of share some of my cool thoughts from this trip. So first off, the trip started with me speaking at Tony Robbins’ business mastery event, which is pretty cool. It’s actually, everyone there kept saying, “Is this the first time you’ve spoken at Tony’s event?” And actually no, it’s the second time. The first time I spoke was actually Business Mastery in Fiji probably 7, 8, almost 9 years ago now, dang. I can’t believe it was 9 years ago. It was before Aiden was born, and he’s turning 8 in a couple of weeks. So anyway, we’re out there and spoke at that event and then since then, Tony and I have done some things kind of on and off, but never really connected, he never had me speak at one of his events again. And then the last two Funnel Hacking Live’s Tony spoke at, and actually after the last one he messaged me and asked if I wanted to come and speak at Business Mastery, but the dates didn’t work out, so I had to say no last year. But luckily they offered it to me again this year. And I thought it would be kind of fun to come out there and see these people. And to be completely honest, my real motivation is I just wanted to show off to Tony Robbins. They asked me what I charge to come in and speak, and I think they were shocked to know that my fees were about the same as Tony’s fees, which makes me feel good. I told them basically for me it was $250 grand a day. So we got two days of travel in between so about $750 or so. But I was like, “Or, instead of paying me, I would come and let me sell and I would do it for free. You just gotta cover my flights out there.” and luckily they took door number two, because that’s all I really wanted to do anyway. So I went out there and had a chance to speak and offer Clickfunnels to his audience. He wanted me to speak more on digital marketing, so I had to kind of change the presentation up a little bit, but for the most part, it was similar because it’s the same message people need to know to understand our world, funnel building, funnel hacking, driving traffic, all that kind of stuff. So I customized it for them, but at the end made a very similar offer to what most of you guys have got and invested in the past. Hopefully it’s not too windy out here, I’m going to step out so it doesn’t effect this podcast. Anyway, that was kind of what we did, which was awesome. And sales went great. I think we closed 23% of the room, which typically speaking, in European markets, it’s way harder just because of the culture. People aren’t used to jumping up and running to the back. But I was proud to say that I did get a table rush, which is the first time I’ve ever gotten a table rush in Europe, which was really cool. And I sold 23% of the room. When all was said and done it was somewhere between 750-800 thousand dollars in sales, which was awesome. So that was a good, and again my whole goal was to show off to Tony so that he’ll be like, “Man, you should speak at all our events.” In fact my goal, I’m going to set this out there into the world, my goal is to actually do Funnel Hacks presentation at UPW with 10,000 people in the room because I think that’d be way cooler. But I needed to start here. So that’s kind of what happened and it was fun. I got to see Tony speak, got to see him sell his stuff, and then my thing. And then after that we’re like, let’s go see the Netherlands, see what’s here. So the next morning we went down to Amsterdam, the event was in Rotterdam, that’s where we spoke at, then we went to Amsterdam because we wanted to see that. It’s funny because most people go to Amsterdam for totally different reasons than we do. In fact, I had Julie Stoian and a couple of other people who were just like, “You know, everyone else goes to Amsterdam for the red light district and to get the legal stuff. And you guys go and didn’t do any of that stuff. You guys are such nerds.” I’m like, “I know, it’s the coolest.” So a bunch of Mormon guys down there in Amsterdam trying to experience the city as well as we could. We had a great time, we rented bikes, if you’ve ever been there, it’s insane. A million bikes going crazy, it was nuts. We had such a good time. Anyway, I digress. The coolest part, and this is what I wanted to share with you, we wanted to go to Anne Frank house. Last time I was in Amsterdam I didn’t even, so dumb, I didn’t even realize it was there. And we went on a boat tour, my wife and I and we saw it and we tried to get in and it was sold out. And so this trip, same thing, a month ago we tried to book tickets and apparently we were too late. So they sell out like a month in advance. So we thought maybe we’ll go down there and just bribe someone to let us come in. So we went down there the first day and like, “Hey, we will give you any amount of money to let us come in.” and they’re like, “No.” We’re like, “Come on, there’s got to be some entrepreneur here who wants my money, let me in.” and they’re like, “No, but tonight at 7-9 if there are any open tickets they go online. So go there and you might be able to get some.” So I had Melanie, my assistant here in Boise, we messaged her so she went on. She’s refreshing every 5 seconds trying to get the tickets, and luckily for us she got four tickets. So the next morning we woke up and went to the Anne Frank memorial. And man, there’s just something about places like that. I know the first thing for me, that blew my mind, how it wasn’t that long ago. It was like 70, 80 years ago, something like that this whole experience happened. It was not that long ago. And that was just the first thing. And then as you go into the home and you go into the place where they had the bookshelf you pulled out and it’s a stairway up into the attack and you see this place that she’s imprisoned for two years. And they made it almost to the end, I think like 3 or 4 months before the war ended they got caught and she ended up dying, I believe of Typhoid fever, in one of the concentration camps. But for two years the Lord preserved her in this spot. And during that time inspired her to write her thoughts down. So she’s keeping this journal and writing these things. And as I’m going through this I’m like, “Why…” because I don’ tknow about you, but I don’t believe that God just does random things and it’s like, oh that was weird. I think things are planned and calculated and figured out and I think that he protected her so she could leave this message in this journal, and even protected the journal, the diary in a way that when her father came back later was able to still find it and publish it. You look at just her little story and her little piece. She was 15 years old when she passed away, she wasn’t even, she was 15 or less and this diary has become such a powerful thing for so many people. I looked at a month before we couldn’t even get in because so many want to come and just experience in just a little way what she went through. And what’s crazy, I hadn’t even connected these two things together until I was in the room. The night before we had just launched our new, the new prelaunch for Operation Underground Railroad documentary that we showed at Funnel Hacking Live, so we do this big launch, getting everybody to come register and just share the message, which is just kind of a cool special thing anyway. So we’re doing that the night before, and the next day we’re in the Anne Frank home, and I’m sitting there, and I had this impression while I’m sitting there. I’m like, Anne Frank lived through this slavery. It wasn’t the same type of slavery that these kids are going through, right. It wasn’t sex slavery and it wasn’t some of these other horrible things that are happening to these other kids, but she was in slavery. And God preserved her and preserved this record that she created so that we could read it and understand what it feels like to be in the depths of hell like she was, in hopes that we will feel that and understand it and be humans, be compassionate. And as I’m sitting there, I was like, she was a prisoner, she was in slavery. And as I’m sitting in this room experiencing it and feeling her spirit. I don’t know about you, but I could feel her spirit in this room and you’re just like, realizing that there’s nothing we could do for Anne Frank, but because she went through this thing, because we’re able to feel her spirit, because we’re able to feel what she felt in just a little piece because of her and her diary and these things. It should give us motivation, how do we first off, make sure this doesn’t happen. And second off, how do we relieve other people of this pain? There are other people going through this slavery. And all the sudden it hit me like a ton of bricks and I don’t know why it hadn’t, the two things hadn’t crossed my mind before but it was like, oh my gosh. That’s what’s happening at Operation Underground Railroad. There are these kids in slavery and I think, especially here in America, I think most of us think that slavery ended when Lincoln was president and it was over. But the reality is it didn’t, it hasn’t ended. Tim Ballard and his organization, Operation Underground Railroad they believe there’s 2-3 million children in some type of slavery right now. Either sex slavery, working slaveries for their organs, it’s crazy. Anne Frank was one person. Imagine what you would have done if you could have went and saved Anne Frank. Imagine that feeling, just for a second. You save Anne Frank, what happens to her and her life and her soul? Can you imagine what that would have felt like? What’s crazy now with Operation Underground Railroad, I’m looking, it’s the same thing. We are literally saving these children. We’re saving someone like Anne Frank who doesn’t have a voice, who doesn’t have the ability to fight and do anything. We have this ability where we can with hardly any money at all, liberate these amazing children. And man, just got super emotional for me when I was there. So afterwards we went outside and did a Facebook live. I jumped on and said, “I want everyone to understand this connection between Anne Frank and the slavery she was in, and Operation Underground Railroad and the slavery that millions of children are in and realizing that you have a voice, you have the ability to share this message. Share with other people. Talk about it, share the documentary. Donate money if you’re able to. If not, share this message because you have the ability to save someone, to save a human beings life. Just like an Anne Frank. “If that doesn’t touch you, just go and read her diary. Read it, read her words, read what a little 14, 15 year person who’s experiencing this, what she felt and what she had a chance to go through and realize that you can liberate a captive person just like that.” So that was my big takeaway, the whole weekend was amazing. But I really think that God wanted me there in Amsterdam to feel that, and to experience that because it makes what we’re doing so much more real. So for all of you guys who are listening who haven’t yet, go to ourfilm.org, go and watch the trailer or the documentary so you can understand a little bit about what’s happening. Get on the prelaunch list and then share this message with as many people as you can. If you have a podcast, podcast about it. If you are big on twitter, tweet it. If you’re on Facebook, Instagram, if you have an email. Any means you have to get this message out there, share it. If you knew there was a little girl in Amsterdam hiding in a closet, and you were to share the message you could save her, would you do it? That’s literally what this is. About $2500 saves a child from slavery. So if you’re able to donate $2500 do it. If not share this. Man, you share it with 10, 20 ,30, 50 and each of those people share $10 or $20, that’s enough money to liberate someone who’s in captivity. Your voice does matter. We’re in a day and an age where we have the ability to get messages out, and people, we always think if I lived then, I would have done this and this, and I would have helped them and done all these things. The reality is you are living in that time and you can do something. So the question now is, are you going to? So for all you guys, and I’ve gotten so many messages from so many of you ever since Funnel Hacking Live, “What can I do to help? What can I do to help?” This is what you can do to help. You share the trailer. Not just with social media, yes do it on social media, but contact your friends and family members, tell them to go watch this thing. Text everyone in your cell phone, say go register for this, watch this. Them watching it. One person watching it could donate a thousand, ten thousand, a hundred thousand dollars. We had, and I’m not allowed to disclose names, we had one person at Funnel Hacking Live who watched the documentary and donated a hundred thousand dollars. Who knew that person would have done that? Who knows what person you share it with might donate $2500, or $5000 or $10 or $20 and save one, two, five, ten, fifty children, and your connection was what made that possible. I just hope this becomes a thing that all you guys see and feel and can be part of. I would put it on the thank you pages of all your funnels. I would put it in your email sequences. Plug it in everywhere because one person seeing this documentary can and will save children’s lives. And if you’re the one that connected them, imagine someday when we’re all dead and this whole story of this earth life wraps up to an end and we’re up in heaven or wherever we’re at, and you’re able to see that child and they’re able to come to you and say, “Man, because you shared this message, my life was better.” That’s what I want you guys to feel. That’s what’s possible. You could have been the one to save Anne Frank. You’re the one who could be saving the next person, but only if you share it. So just because you don’t have money don’t be like, “I can’t help.” No, you can help. You connecting and you sharing and being willing to get this out there, and one person hears the message, who knows how far that could go. And that one person, it’s funny, back in the day if you remember the Rippln project, if you listen to the podcast episode one, you’ll hear me talk about this Rippln thing. But we had Rippln and we launched it and I remember we got 1.5 million people to join this movement in a six week period of time. And what’s crazy, I remember looking at the big trees and the down lines and the ripples and how it all worked, and it was crazy because the people who had the biggest ripples didn’t necessarily recruit the most people, but they recruited the right people into the program. Some people that had these huge followings of 200 thousand people, they only invited ten people, but one of the people they invited, invited somebody else and that person invited 30 thousand people. So you don’t know within your layers of separation, when it’s going to hit the right person who then takes that message and boom, blows it up. So share it with 5, 10, 20 people you know and invite them to share, and invite them to share it and who knows where in this little ripple that you create, who’s going to be the one that hits it and it somehow goes to out to 20 thousand, 30 thousand, 100 thousand people. From your efforts, a hundred thousand dollars is raised, from a hundred thousand dollars being raised, you save 40 children’s lives. That’s the stuff I’m talking about right now. This is something that we can all be part of and we can literally change the course of history. We can change the world for these children. Funnel Hacking Live alone raised a million dollars, that’s 400+ children we were able to save from the captivities of these evil, evil people. So I just wanted to encourage you guys to do that. So if you haven’t yet, go to ourfilm.org, go watch it. If you want to help us promote it, go to ourfilm.org/partners, we also have a page there that has more information how you can share this message. We’ve got banner ads you can use, a whole bunch of other stuff, sample blog posts, sample emails to send out, a bunch of things you can use to help get this message out as well. So this is something worth doing, it doesn’t cost you anything, just a few minutes of your time to share this message, and hopefully you’ll feel the same feelings that I felt when I was in the Anne Frank home, and hopefully you’ll get the spirit of this and be willing to share it with those around you. With that said, thank you guys so much for everything. I appreciate you all, have an amazing day and I’ll talk to you soon.

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My New Favorite "Plata O Plomo" Story

Play Episode Listen Later Jun 7, 2018 12:43

If you want to see the impact that ‘plata o plomo’ had on one of our funnel hackers, listen to this episode. On this episode Russell talks about setting lead or gold, or plata o plomo deadlines in order to be able to achieve your ultimate goals. Here are some of the awesome things you can look forward to hearing on today’s episode: Get an update on one of Russell’s friends that was previously discussed on the podcast. Find out how Russell’s friend was able to give himself a plata o plomo situation in order to find some success. And hear why Russell still sets lead or gold deadlines for himself, and why they could work for you in your business as well. So listen here to find out what plata o plomo means, and why it’s so effective in helping people achieve their goals. ---Transcript--- What’s up everybody? This is Russell Brunson, I want to welcome you to the Marketing Secrets podcast. Hey everyone, it’s Friday, it’s the last day of school. I just watched my 5th grader graduate from 5th grade, which is exciting. Tonight we are driving to Utah for a couple of reasons, number one, I’m going to go see my Mom and Dad, which is always amazing. Number two, my kids get to go see my brother and his kids, which is really exciting, they’re pumped for that. And number three is we’re going to Tim Ballard’s and we’re going to be filming a part for the OUR documentary, kind of a call to action at the end where people can donate to raise money for Operation Underground Railroad. Then number four, there’s a big thing, entrepreneur of the year award thing, that I’m in the finals for, and I’m going down for that. Apparently it’s a black tie event, and I don’t have black tie stuff, so yesterday I raced to Men’s Warehouse and bought a nice suit and nice tie, and now they’re getting them all custom fitted, and I’m hoping and praying they get them done before I drive past the building on the way out of town because otherwise I will be dressed up in flip flops and shorts at a black tie event. Anyway, wish me luck. Hopefully I’ll have a shot at winning the entrepreneur of the year, which would be kind of fun. And that’s kind of what’s happening. This week we had our Two Comma Club X event, it was here in Boise. It was really cool, we had about 250-300 people who were here. And I didn’t go to the event because I’m trying to, those system events it’s run by James P. Friel, Steven Larsen, Julie Stoian, John Parkes, and then Brent Coppieters kind of running it. So I don’t need to be at those ones, which has been nice. They’ve been doing them all so I can stay home and continue working on Mother Funnel, which is still not live. Anyway, I digress. Afterwards, they wanted to come and do a tour of the office so they’re all bussing over to come do a tour of the office. And I was like, I want to speak. And they’re like, “No you need to go home. It’s going to be too much. They’re all going to want pictures with you.” And I’m like, “I know but I really want to talk to these guys.” So we jammed 200 people into our conference room that holds like 60 people, they were sitting on the floor, and standing room only. I came in and had a chance to do a presentation for them, which was really, really fun. I love that stuff. The energy in the room was palpable, you could feel it, you could taste it, it was so cool and I shared with them some stuff. But the one thing I wanted to talk to you guys about, those who were in the Two Comma Club X program, you remember that I gave a presentation at Funnel Hacking Live called “Plata O Plomo” Which stands for Lead or Gold, or Silver or the Bullet, depending how direct a translation you want to get. And the whole thing was basically like, we want you guys to get in the Two Comma Club, but if you want to come in you have to set your lead or gold thing. And the story behind lead or gold, I heard this originally from Gary Halpert, he talked about the Mexican Mafia or whatever, if they want to get a law passed, or a law changed, they go the politicians like, “You need to change the law.” And they’re like, “No, that’s insane.” So he said that night these same mobsters, they’d break into the homes of the politicians and come up to them and have a gun in one hand and have a bag of gold in the other hand, or silver, and say, “You need to make the law change, and you’ve got two options. Number one is lead, I’m going to kill you if you don’t. Number two is gold or silver, and you get a payment if you do.” And that was kind of the metaphor, when that’s your two options, either lead or gold, you pretty much figure out a way to make it happen right, when those are your only options. So the whole thing of this is like, if you want to be in Two Comma Club you can’t stop, you gotta stop thinking about it and dreaming about it, you need to make it a thing. Make it a lead or gold, plata o plomo thing. And so this is why we have this coaching program, we call it Two Comma Club X and it’s to get a Two Comma Club award, and then Two Comma Club X which is the 8 figure award, and it’s going to be plata o plomo. We’re going to push you guys along and it needs to be life or death. If you can trick your mind into being that, you’ll actually have success. And from that we had 3000 or so people in the room, 600 or so signed up for the program and that’s the people that are in this program that we’ve been serving. And it’s just been really, really fun. We’re sending them all these cool plata o plomo things. They all got t-shirts that say plata o plomo now, and it’s like the chant, the mission statement for them. Lead or gold, we gotta make this happen. We’re moving forward, we’re doing it. And it’s not a cheap program, it’s either $18,000 a year or $1,800 a month. So it’s expensive. And I told them, “The reason why it’s expensive is I want this pushing you and getting you to take steps.” Because if it’s like, oh it’s a $97 a month continuity program, you’re not going to take this serious. It’s like, “Oh my gosh, I gotta make this work.” Anyway, so I did this presentation with them, and I talked about a bunch of things, but that was a big one. It’s like, “Look you guys, Funnel Hacking Live was two months ago. Where are you at now? Have you been setting your own deadlines? Set a deadline, make it a plata o plomo deadline. I have to get this piece of the puzzle done. Don’t go to bed until it’s done. Then pick the next date. Set these dates to pull you through.” Anyway, it was really cool. And then the coolest part, is this morning. One of my friends, and if you’ve been listening to this podcast forever you heard, I did a podcast with one of my friends from elementary and junior high school who was struggling. And I reached out to him on Facebook and anyway, I tell this story in a different podcast, I’m not going to go deep into it, but I basically told him, “If you go and listen to a bunch of my podcasts, I’ll tell you what it is I think you need to do to help you.” And he agreed to do that, he went and listened to, I don’t know, 20 or 30 podcasts, so I recorded an hour long podcast for him specifically. So if you go back in the archives, you can find it. It’s an hour long, and I talk about 3 types of people in the business. Go and find it. There’s my trick to get you to go binge listen to every episode from the last year. But it was about a year ago, so hopefully you can go and find it. Anyway, long story short. Funnel Hacking Live, I was still communicating with this friend and he wasn’t able to come because it was expensive and he wasn’t making enough money yet. I said look, “I’ll give you a free ticket if you can figure out a way to get out there.” What’s fun is this morning, I don’t want to ruin the story, but he joined the Two Comma Club x program and he came this morning to my house so we could hang out for like an hour and we could talk. And he was telling me the story from his point of view. He was like, “Look, I didn’t have money to come to the event, so I put it on credit cards. And I was like, hopefully I can figure out a way to make at least $3 grand back in credit cards. I came out there and then you guys made the presentation for the Two Comma Club x, the plata o plomo. I was sick to my stomach. It was so much fun to watch the presentation and see the master doing his thing. But then that night I went back to my hotel room and I was sick to my stomach because I knew I needed to be in it, but I didn’t have the money. “You don’t understand, my rent is $700 a month, the last two years prior I was making $25 thousand a year. We were in poverty. And you made this presentation and it was $1,800 a month and I sat in my room crying because I knew that I needed to be part of it, but I knew I couldn’t. I called my wife and we talked about it and we just said, we’re not in a point of our life when we can and maybe in the future we’ll figure out a way to do it.” And he said he went to bed that night and struggled and couldn’t sleep very well and the next morning he woke up and went down to the event early and was standing around and he went and was talking to Kevin Annison, who is one of our video dudes. The guy who does all the Funnel Hacker TV stuff, and he said after talking to Kevin, he said, “I need to join.” And he said, “I walked over to the thing, I gave them my credit card and signed up for this program that’s $1800 a month that I couldn’t afford but I knew I needed to do. As soon as I felt it, I had chills, I knew it was the right decision.” And I didn’t know this at the time, had I known I would have been like, “No, dude.” I probably would have talked him out of it. But he said he was so scared he didn’t even tell his wife right away. He went home for a week before he told his wife and then he finally told her. And she was like, “We don’t have $1800 a month. We can’t do this.” And he’s like, “I know. Now I have a plata o plomo. I have to figure this out. I gotta do it.” And he started just telling me what he did afterwards. He went and created an offer. He’s like, “I saw how Russell created an offer, so I created an offer for my video work and I went and presented it to somebody and they were excited but they couldn’t afford it, so they said no and I was kind of bummed out. Then I met someone else, we were working on a project, and then they wanted to do more stuff with me, so they asked me for a quote, and I told them $25,000. I made them an offer with a stack like you did, and they said yes. That one deal I more than paid for the coaching program.” And then since then he’s closed another deal of $11,000 I believe he said, and he’s got other ones coming in the pipeline. And for him it was that plata o plomo. Where it was like, for a year prior we’ve been talking about this, he listened to the podcast, he’d been kind of moving things forward, but it wasn’t until he had that lead or gold thing, where it’s like, look you’ve got two options. Either make this work or you’re done. And when he had to he was able to figure out a way. So I just wanted to share that with you because man, when he was telling me that story this morning, as someone who’s a friend, who I’ve known since I was 5 years old, it was cool. And I would be kidding you if I didn’t tell you I was scared to death when I found out he had signed up. I’m like, dude, I know you don’t have the money for this. You shouldn’t be buying this. But for him, it was like, “I needed that lead or gold to push me, to make sure that I did it. Now I’ve got this network of humans and entrepreneurs I connect with at a different level than normal people. And all these amazing things are coming from it.” Anyway, so plata o plomo, I just wanted to share with you guys because I know a lot of you guys have been playing this game for a long time, you’ve been listening, you’ve been sitting on the sidelines, paying attention and enjoying it, but I think for a lot of you guys you’re not going to have the success you want until you make that plata o plomo decision. And it doesn’t have to mean giving me $1800 a month. That’s cool, if you want to do that. I’m totally up for it. But it means like, setting your deadlines. This has to happen and forcing your mind to believe it. I’m in a weird state now where CLickfunnels is growing insanely fast, and you know all this amazing stuff is happening and I don’t need more money. We don’t need to launch the next funnel or whatever, but I still trick my mind, this is the launch date. It has to happen. Plata o plomo. I get my whole team convinced and we set these dates and we don’t miss them. That’s why you probably hear me on the podcast sometimes, “Well, it’s 3 in the morning, but we had to be here because tomorrow the funnel is going live.” And you’re probably thinking, why in the world is Russell doing that? He’s made enough money, he doesn’t need to launch this next funnel. Why doesn’t he push it out a week or two and get it done the right way? And the reason is because I know what causes success, it’s that mindset of plata o plomo. It’s the mindset of this has to happen. I would argue that the reason why I’ve been successful is because of that. I’ve tricked my mind into that, I’ve continued to. The reason why I continue to keep pushing the envelope, the reason why we’re continuing to grow. I’ve been in this game for 15 years now, I have seen friends and businesses come and go, businesses who I thought were so big they would never topple. They’re gone now, you guys wouldn’t even recognize the names if I mentioned them. And what’s the difference? I think the other ones’ people become complacent. If we’re like I don’t want to become complacent. I want to grow and to serve. I can’t have the impact on the world I want to have if I stop or if I shrink. I gotta keep on growing. So it’s like setting these deadlines, keeping things going forward. The plata o plomo for me, doesn’t just mean money. It means the impact I want to have. So I just encourage you guys to start looking at that mindset and shifting it and realizing that if someone broke into your house tonight and said, “Look, this funnel has got to go live by Friday or else you’re dead. Or if it does go live, you get this gold.” Which one are you going to do? What would you do? And how would you trick your mind to be able to figure out the right way to do it? If you do that you’re going to figure out the right answer. So there you go, I hope that helps you guys. I’m going to go in and get some stuff done because we got a webinar next week and my plata o plomo moment, I literally have two hours and fifteen minutes before it has to be done, because at that point I’m jumping in the car and driving to Utah, so plata o plomo. That’s what’s happening right now in my world. Pick your date, make a plata o plomo moment, and run after it. With that said, appreciate you guys, have an amazing day and we’ll talk to you guys soon.

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Moving From A Mass Movement To Your Own Universe

Just The Tips, with James P. Friel and Dean Holland

Play Episode Listen Later Jun 1, 2018 19:49

What I learned from WWF, Disney, and Marvel about creating your own universe, so you can better serve your customers. On this episode Russell talks about legends in marketing and wrestling that he has surpassed. He also explains why it is important to create a universe inside your company. Here are some super cool things you will hear in today’s episode: Why Russell has always looked up to both Dan Kennedy and Dan Gable, and why he feels like he has actually surpassed them. What it means to create a universe in your company and how some of Russell’s followers have been able to do it. And why you should be thinking about how to create a universe of your own for people to follow and get excited about. So listen here to find out how Russell has surpassed a few legends and how he’s been able to build his own universe inside of Clickfunnels. ---Transcript--- Hey, what’s up everybody? This is Russell Brunson, tonight on the Marketing Secrets podcast I want to talk to you about creating your very own universe. Hey everyone, I’m not sure if you listened to yesterday’s podcast but I recorded that like 5 minutes ago, and I’m still walking around the track and I just got excited about another idea that I want to share with you. So here we are. So today when I was at my kid’s field day, all day, boiling in the sun I was listening to Dan Kennedy and man, I just love listening to Dan Kennedy’s stuff. Of all the marketing, of all the people I study, he’s the one I most consistently go back to. So take that for what it’s worth, I don’t know why. I think he is the most entertaining, he always stimulates my brain with these new ideas, thoughts, beliefs, and patterns, it’s really cool. One thing that was interesting, this is kind of a tangent, hope you don’t mind. It’s funny, you know when you learn about legends, and there’s this legend and you’re like, “Oh my gosh, this person is amazing.” After I gave Dan Kennedy, this huge, talked about how great he is, now I’m going to kind of tear him down accidentally. I don’t mean to, he’s still the man. But it’s so funny, for example in the wrestling world, the greatest wrestler, the legend is Dan Gable. He’s like the Michael Jordan of our sport. He went through high school and college and didn’t lose any match. And his last match his senior in college, he lost it. And then he became so obsessed with that he started training again and ended up three years later winning a gold medal in the Olympics, and what’s crazy about it is not a single person scored on him in the Olympics. In fact, before going to the Olympics the Russians were like, “We’re going to create an athlete specifically designed to beat Dan Gable.” They just wanted to beat the American’s so bad. That was the whole goal of the Russian team, “Let’s beat Dan Gable.” Which was crazy. And they, as legend goes Dan would work out for about 7 hours a day here in the states and then he’d have to go to bed at night. And then he knew as he was going to bed at night that the sun was rising in the Soviet Union, that the Russians were training and he couldn’t handle that, so he’d wake up at night and he’d go out and run at night because he didn’t want to be laying on his back sleeping while the Russians were training, which is so many cool metaphors. So Dan is the man, he is the legend, he is wrestling. But what’s interesting now, you fast forward, and I’m actually going to give Dan credit for this. So Dan brought his style of wrestling to Iowa, the Hawkeyes, made the Hawkeyes the dominant team forever and everyone rose up to the Hawkeye level. And I look at wrestling today, it was built off the shoulders of Dan Gable. It’s pretty cool to watch. But the other day I went back and I watched some of Dan Gable’s wrestling matches, because now we have YouTube and everything is archived, it’s so cool. I’m watching Dan Gable’s wrestling match, again, the legend, the Michael Jordan of wrestling, the greatest of all time. I’m watching these matches, in fact, I watched the match he lost his senior year in college. I’m watching this match and I’m like, this feels like a high school JV wrestling match. The level that we compete at today as a country is insane. It’s way better. Most people nowadays could go back and would have competed against Gable and they would have destroyed him in his prime. But he was the legend and he pushed the sport forward and now you look at you know, fast forward however many, 40 years later and because of his influence this whole things has grown. But if you look at him pound for pound versus the dudes who win the NCA pound for pound, they would destroy Gable. It wouldn’t even be close. So I tell you this story because I had this funny thing. When I was learning the public speaking world, I studied Kennedy. Kennedy would tell these stories, him going to these Peter Lowe events, there’d be 20 thousand people in the stadium, they’d be selling stuff, and that’s where I got my inspiration. That’s where I started studying and learning and where I mastered stage presenting because I wanted to be like Dan Kennedy, which is insane. I studied him forever, and I studied all the people he trained. That’s my whole foundation of where Perfect Webinar and Expert Secrets book and all this stuff that I teach comes from. Fast forward to 3 or 4 months ago and I’m speaking at Grant Cardone’s 10x event and there’s 9 thousand people in the room. I remember thinking, I bet this is what it was like when Kennedy spoke at the old Peter Lowe events when there was 20 or 30 thousand people in the stadium. Can you imagine, they would do that once a month around different parts of the country. They were on these circuits and they were speaking and I was like, he must have made so much money. I did my pitch, made $3 million dollars in 90 minutes and I’m just like, I am experiencing a little bit of what Dan Kennedy experienced. And then what’s crazy, it’s so crazy. So I’m listening to him today in his training course and he’s talking about Peter Lowe events again, and I’m boom, pulled back a decade ago when I was first learning about stage presenting and all this stuff, and what was crazy, as he’s telling these stories and he’s talking about how much money he would make at a Peter Lowe event, he said, “We’d have 20 thousand people in the room, I knew exactly how much money I would make. I would average from a typical stage presentation in that room, I would walk away with $100,000 in my pocket.” I was like, “Wait, what?” which means he would make $250,000 or so, he’d get half of it, that’s the way the speaking world works. He’d walk away with 100,000 and take that home every single time. He’s like, “I’d speak twice a week, sometimes. But at least once a month, but I was making over a million bucks a year as a speaker.” I was like, “What?” This comes back to my Dan Gable. I’m like, “Dan Gable, if I would have lived when you lived and I was as good as I was today, I could have beat you at a wrestling match. I could have beat Dan Gable, the legend. How crazy is that.” Now I’m looking at this and I’m like, “Oh my gosh, I’ve literally beat the Dan Gable of the marketing world. I beat Dan Kennedy. I did more in 90 minutes than he did in an entire year at the Peter Lowe events, speaking at 20 thousand plus persons multiple times throughout the year.” Anyway, it just blew my mind. So that’s one of those weird things, but if you look at it like, if it wasn’t for Dan Kennedy’s influence on me and his influence on other speakers that I learned from, this whole thing, he evolved the entire thing to put it where it’s at today. But I bet you right now, especially after going back and looking at, recently Dan’s old presentations and old pitches, my guess is any of you guys that master the perfect webinar could out sell Dan without even blinking. In fact, I would bet a lot of money on that. So it’s fascinating. I don’t know why I went on that rant for the last 6 ½ minutes, but I thought it was interesting. So there you go. So let me praise Dan again now, because he is the man. I’m talking about both Dan Gable, in case he listens to this someday, and he’s like, “Russell, you’re a punk.” No Dan, you are the man. So please, all bow to the legend Dan Gable, you are the man, I love you. Same with Dan Kennedy, so I’m going to talk about Kennedy though. Like I just said, of all the guys that I study, it always comes back to him, he’s the one I study and learn from, I love it. In the course I was going through today, which is crazy, 5 hours of being out in the sun on 1 ½ times speed, which means I got like 8 hours of Kennedy smushed in my brain today, which was really, really fun. And a bunch of cool things wrapped around that I could share. I could do days worth of podcasts on the cool stuff I learned, but this is the one that was really, really fascinating. So he was talking about companies, and he spent a lot of time talking about Disney and about their enterprise and how Disney works. How it was created, how it was crafted, how they built these universes and inside there’s characters and there’s storylines and there’s all these things happening inside the context of this universe that Disney’s created. Then he started talking about Jim McMahon, the WWF, talking about this universe. There’s opponents and people and fans and merchandise, he built this entire universe. There’s good guys, there’s bad guys, and people want to live in and experience this universe. Then I started thinking about WWF, excuse me not WWF, the MMA. Looking at that whole world that Dana White created. It’s this whole universe. He started talking about other ones, he talked about Playboy and Penthouse, and Hustler. Anyway, from all sorts of aspects of life, from Disney to pornography and filth and everything in between. But he talked about these companies that are so big. He started talking about the net worth of these individuals. He talked about, I can’t remember exactly, the WWF dude, Jim McMahon, or whatever his name is. I think WWF does like 2 or 3 billion dollars a year and McMahon’s net worth is 500 million dollars or something crazy like that. He said the reason why he’s had so much success, the reason why these things live on beyond a product or anything is they created an entire universe. Inside that universe there’s all these things. There’s characters, there’s heroes, there’s villains, there’s storylines, there’s all this stuff, there’s merchandise, there’s all these things that have been created. Then he said, “You know, I’ve tried to create some portion of that here inside of GKIC.” and I started, again, started flashing back to a decade ago when I first got into GKIC world, which is Glazier Kennedy Inner Circle, and I joined Bill Glazier’s mastermind and I started going to Dan Kennedy events. I remember because I’d listen to all the CD’s ahead of time, and I would hear these stories about these people. The Ron LeGrand’s of the world, and Rory Fatt and I’m blanking off the top of my head all of these guys. John Alanis and all these people who are using Dan Kennedy style marketing. I remember listening to his tapes and I remember going to these events, this universe and I remember seeing these people I’d heard about. I heard them on CD’s and tapes and Dan talking about them. I remember meeting them and shaking their hands and being so awkward and so nervous and wanting to get autographs. I remember going there and buying Dan Kennedy t-shirts and courses. I was in this marketing, nerdy universe. I started thinking about that and I was like, “Oh my gosh.” Without really knowing pieces of it, and obviously I’ve known pieces of it, you’ve read Expert Secrets, I talked about creating a mass movement and trying to take people. But I was like, if you really look at this, I feel like inside of the Funnel Hacker movement, inside Clickfunnels. We’ve created a universe. And it’s not just, it’s multifaceted. I remember when Todd and I were first brainstorming on Clickfunnels, one thing he said, “I want to build something that creates a whole ecosystem of other companies around it. We kind of saw this a little bit with InfusionSoft, they didn’t really capitalize on it that well. But I want people who’s full time jobs are using Clickfunnels to help businesses.” It’s funny, we were, I was speaking at this government thing, you guys probably heard the episode a couple of podcasts back. But before that, I was trying to figure out, how many jobs have been created inside the Clickfunnels universe? I was like, you know what, as of today we’re at 64 or 65 thousand members, let’s just say each of those entrepreneurs are using Clickfunnels, it becomes a job. So 65 thousand jobs right there. But the average company has anywhere from 3 to 30 employees, so let’s say 3, so it’s conservative. So 60 thousand turns into 100 thousand. And then you think about the other businesses that have popped up. The agencies, the designers and the freelancers, and the copywriters, and the customer support. All these other sub-jobs that come. And then you look at when somebody, when we sell t-shirts, there’s the entire t-shirt company, there’s all those jobs that are created. When we’re selling physical products, books, CD’s….When I do a bestselling book, it’s not just me that makes money on that. There are the publishers, the printers. We were trying to do the math and we got to about half a million jobs conservatively created because Clickfunnels is a thing. Half a million jobs and probably more than that, but that’s what we were able to draw a line to as we were doing our low case estimates. So it’s probably more than that. So in this universe it’s created half a million jobs. Inside of it there are heroes. I look at, you know, people I talk about all the time, speakers at Funnel Hacking Live, the stories I tell on my podcasts, and my Facebook Lives and my different places. These people become heroes, and then besides heroes there’s villains. I remember, if you guys watched the book launch last year, we had Julie Stoian who is like the hero and Dan Henry who is like the villain, and there’s fighting back and forth and there’s things happening. It’s just crazy. You come to our events and we’ve literally done two comic book animated videos at the events. We’ve got t-shirts that everybody buys, we have people right now who will only where Clickfunnels clothes. We have our swag store coming out where we have socks and watches and hats and coats and merchandise. Anyway, it’s fascinating because, I always tell people this and you’ve probably heard me talk about this, the hardest part is seeing the pattern, but as soon as you see the pattern and you’re aware of it, then it’s like, “Oh my gosh, now I see the pattern, now I can amplify it.” So now that I’m aware that my job is to create this universe, it’s like, wow how do I actually create this universe? How do I create super heroes? If you’re at the Funnel Hacking Live event when Kaelin Poulin got onstage she talked about how you have to give your customers an identity shift. You’re shifting their identity and you’re bringing them into your universe. They’re coming to this universe to have a whole new identity. And then what she said was so cool. They make millions of dollars of their swag drops. Twice a month they do swag drops, they sell clothing, and they said the swag drops, the clothing is like giving a cape to a super hero. They’ve had an identity shift and now you’re giving them a super hero cape and now they are a part of this person. I was like, oh my gosh. That’s what we’re doing, we’re bringing people in this universe to give them an identity shift. We’re giving them a cape in clothing, we’re giving them a name, a place to belong, and it’s just excited. Anyway, I shared that with you because today as I was sitting there in the heat listening to him talk about these companies and the universes that have been created, that people were plugging into, that is the new vision, that’s the pattern. Now that I’m aware of it, it’s like, how can I amplify it? What else can I do? What did WWF do to build their universe? What did Marvel do? What has DC done? What has Disneyland done? Now it’s time to start studying these companies that have built these universes and try to replicate and figure out what they’re doing. So that’s the next thing I’m going to be geeking out on. So I just wanted to share with you guys, so hopefully you guys can start that journey with me. It’s been fun. One of the cool side benefits or side effects of me being in this role of the chief cheerleader of Clickfunnels is I get to share these thoughts I have and I get to test them out on our community. And then I get to see people who are grabbing onto them and implementing the same stuff. It’s fascinating. When we started this whole Funnel Hacker movement and I was like, I think I’m onto something. It was like an inner circle meeting where I shared it and Brandon and Kaelin were there, and Kaelin’s company at the time, Brandon and Kaelin’s company, it was Tuelle Time Fitness, which was Kaelin’s maiden name. And after talking about the Funnel Hacker movement, people need to self identify with the cause and the movement. And she was like, “Oh my gosh, no one is ever going to self identify with my last name.” So on the flight home she sat there, “I gotta change everything.” And they had a million dollar business and they still were like, “We have to change everything, if we’re going to actually take this to the next level we have to shift our branding, our name, everything.” Which is crazy. I guarantee 99% of people, if they would have heard me in that same room they would have been like, “Nope, my brand is good. People know who I am.” Instead they’re like, “No, if we want to get to the next level, we have to change everything.” So they went and changed, on the flight home she renamed it, she landed and voxed me like, “Russell, it’s Lady Boss Weight Loss, we’re starting our movement.” I’m like, “What? You changed?” “Yep, we’re deleting everything, we’re changing everything. We’re on.” And boom, within weeks the whole thing was moved over and it was launched and it was rocking and rolling, which is just insane. They’re doing stuff, and they’re pushing the edge, they’re teaching me stuff now. I’m like, oh my gosh. This is so cool. I look at Alison Prince came into our world a little over a year ago. Some of you guys know she spoke at Funnel Hacking Live this year, and same type of thing. We’re talking about these movements and talking about Lady Boss, and she was like, “Well how do I create my own movement, my own universe, my own whatever you want to call it?” So she created one called The Because I Can Clan. Why do you call it that? Because I can. Why do we do this? Because I can. She’s like, “I want to create people that have the ability to do whatever they want in life because they can. I don’t want people that can’t do that.” So she created this movement called the Because I can Clan. And now she’s doing it and she’s taking this and building a whole community and she’s made millions of dollars now inside of her business, but she’s building a movement and people are having success with it, and it comes back to this whole concept of because I can. And now she’s doing this and I’m able to watch what she’s doing. I’m like, all these things I’m learning back from her, because she’s taken this idea. So in case you’re wondering, why does Russell share all this random stuff that he’s thinking about? It’s because I love it when I share it and I see you guys implement as well. Because we all have different perspective on it. When I hear universe, I think of one thing, you hear something else. The way I implement is going to be different than the way you implement. So please take this stuff and implement it, if you’ve got a business. If you don’t have a business yet, listen to yesterday’s episode and let’s get something up and cranking for you so then you can start geeking out and going deeper on these things. But if you’ve got something happening, start thinking about this. This is a world we create. You think about just the comic books, DC and Marvel. Think about how many movies are in that franchise and what’s happening, it’s been fun to watch. I was never a comic book guy growing up, but man, I’ve been obsessed with the movies because it’s so fun to see what they’ve done inside these universes and how they bring all the characters together. It’s exciting, there’s a lot to learn from it, that we can apply back to our businesses. Alright guys, with that said, this is one of my longer podcasts. I didn’t know what I was going to talk about and I got excited. There you go. Appreciate you all, you guys. Now it’s time to start crafting and creating your own universes. With that said, appreciate you. If you love this podcast or get anything from it, please go to iTunes and subscribe. We’re going to be doing a lot of new stuff here in the very near future, with the new channel and I’m excited and would love to have your guys’ feedback. Appreciate you all, have an amazing day, night, where you are in the world, and we’ll talk to you soon.

american disney moving olympic games marvel russian dc universe iowa cd mma michael jordan disneyland soviet union playboy hawkeyes hustlers wwf mcmahon dana white grant cardone clan jv clickfunnels penthouse russell brunson dan kennedy marketing secrets gable infusionsoft lady boss nca expert secrets jim mcmahon funnel hacking live kaelin mass movements dan gable dan henry ron legrand funnelhacker gkic perfect webinar julie stoian alison prince peter lowe kaelin poulin

Getting into the Feely Stuff with Julie Stoian, Ep. 45

Play Episode Listen Later May 10, 2018 37:45

This week on Just the Tips we have a guest who is a very good friend of mine (confirmed by both parties, after Dean questioned whether it was a one-way friendship), who is not only one of the best coaches out there for digital marketing, she also has a remarkable story of pulling herself up by her bootstraps and creating something out of almost nothing. On this episode, we talk about how she hit rock bottom, how she then rocketed to success, and how she helps people do the same. Jerry! Jerry! Jerry! When someone describes their life as The Young and the Restless meets Jerry Springer, it’s not good. But that was the situation Julie found herself in when she was in her 20s. As she says, when most people were going to grad school or starting their careers, she was “popping out kids.” And after some traumatic family relationships came to a head, in 2014, with three kids, she and her husband divorced. As she says, “she just snapped” when she found out during her divorce proceedings that she was pregnant. She had no job, no training, and had to figure out what she was going to do. It may sound like a daytime drama, but it was Julie’s life, and in just a few short years it’s amazing what she’s done. Hitting rock bottom can be a gift Julie said something so insightful in this episode about her journey: While most people switch to being an entrepreneur because they want the freedom, she was actually looking for control. She knew it would be risky to go out on her own, but she needed to find a way to make money that she controlled, and she found Russell Brunson and ClickFunnels and it, well, clicked for her. As she says, the pressure cooker she was in made her prioritize revenue, and not get distracted by shiny objects. Having hit rock bottom already, Julie didn’t have the hesitancy that some may have, she just had to go for it. It’s a truly inspiring story, and one that made Dean get serious for a whole 30 seconds. How Julie became a lightning-quick writer I had to ask Julie how she can crank out as much as 10,000 words in an afternoon (not an exaggeration), but you may not like her answer. It turns out that she worked on her writing for seven years when she was a stay-at-home mom, blogging and writing every day. So there is no trick, there’s no book or video series she took to make her a more efficient writer, she just practiced. And that’s one of the tips that’s hard for people to understand but that we hear again and again: If you want to get good at something, you have to practice it consistently. How Julie became a lightning-quick writer Want to become a coach? Become a piano teacher. Julie talks about how her experience as a piano teacher, breaking it down for young kids, showing them each individual component, how to operate their hands independent of each other, that all helped her when it came time to teach people how to use funnels. But of course the conversation doesn’t stop there. Julie gives some great tips on how to develop and monetize the skills they have, turning those skills into an online business. This show is called Just the Tips, and Julie provides plenty of them, but it also goes a lot deeper with someone who has traveled an amazing journey. Outline of This Episode [4:25] Julie’s origin story [11:07] How hitting bottom helped her [15:04] How Julie writes so quickly [19:17] Julie’s opinions about college [25:35] How Julie helps beginners Resources & People Mentioned https://juliestoian.com/ http://www.createyourlaptoplife.com/ https://thedigitalgangsta.com/register Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: AutoPilot Entrepreneur Program: www.jamespfriel.com/autopilot Facebook Group: https://www.facebook.com/groups/autopilotentrepreneur Site: www.jamespfriel.com Dean Holland: Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Digital Business Entrepreneurs: https://www.facebook.com/groups/DigitalBusinessEntrepreneurs/

music young tips hitting kevin macleod restless outline jerry springer clickfunnels russell brunson fb page young and the restless feely resources people mentioned happy happy game show julie stoian just the tips james p friel

Funnel Hacking Live Recap - Day 3 of 4

Play Episode Listen Later Apr 6, 2018 15:25

Today we laid out the path and the process to become a member of the two comma club. On today’s episode Russell recaps day 3 of Funnel Hacking Live, which had a theme of the Two Comma Club. Here are some of the awesome things that happened day 3: Find out how many people received Two Comma Club awards, and the new Two Comma Club X awards. Find out what kind of coaching program Two Comma Club X is, how much it costs, and what the goal of it is. And find out how Russell chooses who speaks at Funnel Hacking Live every year. So listen here to hear a quick recap of all the awesome stuff that happened on day 3 of Funnel Hacking Live. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to Marketing Secrets podcast. Today I’m going to be covering what happened on day number 3 of the Funnel Hacking Live event. Alright everybody, welcome back. I hope that you’re enjoying this recap. For those of you guys who were at Funnel Hacking Live, you’re like, “Oh yeah, I remember htat.” And those who weren’t, you have massive FOMO, fear of missing out, and you’ll make sure you come next year. If you guys knew what we were planning for next year, I have a couple of tricks up my sleeve. I don’t know if it’s going to happen or not. If it does though, it’ll be insane so do not miss it. Alright so Funnel Hacking Live day number three. So day number one we talked about Impact and Income, day number two the theme was You’re One Funnel Away, day number three was The Two Comma Club. To kind of set this off, we had 91 people this day come on stage and we gave them Two Comma Club awards, but we also had 15 people who got the Two Comma Club X award, which means you made over 8 figures, or 10 million dollars in a funnel, which was really, really cool. And the coolest thing about this is I saw tons and tons of people posting on Instagram and Facebook and everywhere, Funnel Hacking Live has become the Emmy’s or the Grammy’s of entrepreneurship, and it’s so cool that that’s what this has become. Entrepreneurs there’s not much stuff. You start a business, you make a bunch of money, you buy a nice car, you buy a nice house, you serve a lot of people, you raise money for charities, but there’s never a time to reward entrepreneurs like there are for actors and athletes and everything else. So Funnel Hacking Live has become that, it’s become the Emmy’s and the Grammy’s and it’s been really, really cool. This day was fun because we had the chance to highlight so many amazing entrepreneurs, bring them onstage and give them cool stuff. So that was awesome but, I want to start at the beginning of the day. I wanted this one, because I knew it was going to be a fun day, so I wanted to start with Anthony DiClementi. So Anthony came and taught everyone how entrepreneurs can biohack for more energy. So he came onstage and it was so fun seeing him on stage. He was in a full suit with bare feet, which is totally such a biohacker thing. So he came in and taught people breathing exercises, other ways to get energy and it was really, really fun. It was our only non-internet marketing type of speaker and I think it was a huge, really cool addition. If you guys haven’t read Anthony’s book on biohacking, you should get it. There may or may not be a new book coming out in the near future. Maybe not the near future, but in the future. He’s working on it now, which is also going to be amazing. So that was awesome. After Anthony got off stage, then Alex Charfen came on and talked about the billionaire code. What’s fun is my opening presentation at Funnel Hacking Live is how to go from 0 to a million, a million to ten, and ten to a hundred. Mine was more, your role as an entrepreneur, where do you need to be focusing your creativity at. Alex came back and went through the billionaire code, which is like all the different phases as he sees them, that businesses transform through. I think his had 9 or 10 different phases, and it was really cool because it shows you each phase, here’s what’s happening, here’s how many businesses in the world are actually at this level, here’s the opportunities and the weakness and all that kind of stuff and goes phase by phase by phase. And it was really coo l for you to get a really good map of, oh here’s the direction I’m going. Here’s what’s happening. Things like that. So Alex was awesome. After that then Dana Derricks, our resident goat farmer came on stage and talked about the Dream 100 which was really cool. You know, it’s funny. I’ve been talking about Dream 100 now for like 8 years, ever since I read about it in Chet Holme’s book and I’ve been telling people to do it. I’ve been doing and a few other people have done it, but very few people do, yet it’s the foundation for everything. In fact, I don’t know if I have Dana’s book here, but he ended up writing a book called Dream 100 and he was like, “Hey can you write the forward for it.” I was like, “Yeah.” I’m not going to find it here right when I need it. But the forward of the book was basically, I told them Dream 100 is everything for us. It’s how we decided what we were going to create, what products we were going to serve, the audience, how we were going to get traffic, how we were going to differentiate, everything in our business is based off the Dream 100, yet for some reason people don’t do it. So he came and talked about that and it was awesome. So Dream 100 was really big and he had some amazing images and videos of goats knocking over little kids and things like that. Anyway, Dream 100 was a big thing. And this is where we started kind of diving more into traffic. So Dana talked about Dream 100, how to use it for traffic, how to lever partnerships, joint venture relationships, things like that. After that, then Peng Joon came on stage, Peng Joon is actually the number one affiliate for the Expert Secrets book. A lot of people here don’t know him, he’s awesome. He joined my inner circle a while ago and I had a chance to meet him, and get to know him and he’s just an awesome dude. So he got up and taught this process that he does. He basically spends three days once a quarter and films 100 videos and then he’s done and then from there he’s got a team that breaks it up and they turn it into Instagram posts, and Instagram videos and YouTube and Facebook and he showed this whole process of how everything works and it was amazing. People were like jaw dropping like, holy cow that’s the process. It was cool because Conversation Domination, which I taught about the first day was all about, here’s how you dominate each channel and have a specific type show for each channel. And his was like, how to create content and push it across all these channels you’ve been building up to build reciprocity and build a following and the blend of those two concepts is really, really cool. In fact, for those who joined the Two Comma Club X coaching program we’re going to be giving you our systems that kind of blend both of those two worlds together, but that’s for another day. But the coolest thing about Peng Joon’s presentation outside of him blowing everybody’s mind, was the end of it. He showed a video of him trying to learn public speaking. He was onstage and he was so bad and nervous and awkward, and this coach critiquing him back and forth. He showed kind of where he came from and how bad of a speaker he was, how nervous and how introverted and all these things, and from that how he’s become this huge person now, 3 or 4 million followers on Facebook, makes tens of millions of dollars a year and this whole thing, transformation he went through and how he had to learn it and earn it and become it. That was, I think, one of the coolest things because you see this person who has evolved himself through hard work and I think he gave everybody hope of, “Wow, no matter where I’m at I could become what I want to be. I look at Peng Joon and look who he’s become and I could do that if he can do that.” Which was really, really cool. Then after that, Alex and Layla Harmosi came on the stage, what’s cool about them is that, since I’ve know Alex he’s launched and blown up 3 or 4 businesses and always kind of walks away from them. And in April this year he launched a new company, and from April til now he barely crossed the finish line, it was less than a year, the new company launched and not only did they hit the Two Comma Club, they hit the Two Comma Club X, they made over 10 million dollars in a funnel in less than a year, which was cool. They do it all through high ticket sales, in fact I was showing his value ladder, they don’t even have a full value ladder. They basically have 2 rungs and they just sell really expensive stuff. So they came up and showed how they do their sales and their pitch. And one of the big things they talked about was so cool. It was like, when you’re doing high ticket sales, or any kind of sales, you’re selling the vacation. You don’t sell like, “You’re going on vacation. You’ve got to pack your bags, get your kids in order, get your family packed, find a ride to the airport, get to the airport, go through luggage…” You don’t sell this horrible experience, you sell a vacation. “Who wants to go to Hawaii? We’re going to be at the beach and you’re going to see waterfalls crashing on your back, get massages every night.” That’s what you sell as a vacation. Obviously they got to get to the vacation and stuff happens. It’s kind of the same thing with them. Look, you have to understand yourself high ticket things. You don’t sell the work, you sell the vacation. What’s the vacation you’re going to go on and then reverse engineer that to get somebody to actually buy what you’re selling. It was really, really cool. Their presentation was amazing as well. Then after that we had a lunch break. We came back from lunch and then we did the awards. We had a bunch of awards we gave out. We gave out our dream car winners, I think we’re up to 50 or 60 people that won a car through the Clickfunnels Affiliate Program. So we gave away those awards. Then we had inner circle member of the year, so all the inner circle members who had won member of the month came up and then we awarded the member of the year. Dana Derricks won that, which was cool. Then we did all the Two Comma Club awards. We’ve had over 258 people at the event, but 91 of them weren’t there. So we gave away 91 awards, some people had 2 and one person had 7! 7 Two Comma Club awards, which was awesome. And then we did the 8 figure award, which is the new award this year, and we had 15 people, 17 that have qualified, but 15 were there to receive their award. A big, huge plaque, twice as big as the Two Comma Club one, plus they get a ring that’s like 2 karats of gold and 4 karats of diamond, or 2 ounces of gold and 4 karats of diamond, like a super bowl ring. It was really, really cool. Like I said, we’re making this thing the Emmy’s and the Oscars, and the Grammy’s of our industry. Each of those rings cost us like $10 grand, so we gave away a lot of hardware. Dave was carrying around his luggage the whole trip and hoping he didn’t mugged and get robbed because it was like $100 grand in rings at least. But that’s what we do for our people. So keep on selling and you’ll keep on getting rewarded by us. After that Sunny D came out and did the Sunny D Clickfunnels rap, which is awesome. After that, this I want to talk about for a little bit because this is where I wanted to take a group of people through a process. We just gave everyone awards and it’s like, I honestly think that anybody sitting in the audience could be on this stage in 12 months from now winning a Two Comma Club award. I’ve seen it happen so many times and I don’t think it’s impossible. In fact, I think it’s probable if people follow the process. So I was like, what’s that process look like? If I set a goal between now and next year I had to make a million dollars in a funnel, and my life depended on it, what would I do? So I kind of talked about that during my presentation, it was called the 12 Month Millionaire, how to become a millionaire in the next 12 months so you can get a Two Comma Club award. I didn’t just talk about myself, I had 5 people come up and talk about it. So I had Steven Larsen, if you had to create an offer that was so irresistible that people had to buy it, what would it look like? So he did, it was supposed to be 10 minutes, but he went for 17, but whatever. A 17 minute presentation, here’s how I’d create the irresistible offer. Then after that I had Julie Stoian come up and said, “Julie, we have this offer we just created with Steven, and you have to figure out how to create the right funnel, what would you do?” And she walked through this really cool process of the two types of funnels. There’s a presentation funnel or an unboxing funnel, depending on what the offer was, we would sell it through a presentation, like a video sales letter or a webinar. Or we’d do an unboxing funnel where we unbox the offer and put it in a strategic line and sequence, which is your front end, your upsell, your downsell. So she walked through that, which was so insanely cool. That was number two, then number three John Parkes came up and I said, “Okay, you’ve got this funnel now, you’ve got to make money, how are you going to do it fast?” And he went through this testing process we learned from the Harmon Brothers, how to test a whole bunch of ads, creative videos, in a very short, finite period of time for under $100. So we walked through that whole process, which was cool. It was like now we know exactly what ad is going to be the best. Then we had James P. Friel get up and talk about, “okay now you’ve got this offer, this traffic, things like that, how do you now systemize it so you’re not going to drown like most entrepreneurs do?” So we walked through his Trello process, which was super cool, and the bat meetings and how we do our bat signal meetings here in the office. Then when he got done, Alex Charfen got up and he talked about how he’d actually build the all star team that could actually do this and facilitate and run the whole thing and it was really cool. So they all shared their stuff then afterwards everyone gave them a huge round of applause. We showed an animated video we made called the Justice League, and basically showed, these guys are my Justice League and we brought them together to help my company. Then I had these guys go off stage and I said, “Okay, now how many of you want this Justice League to help you do it?” and we made an offer for our new coaching program called Two Comma Club X. My goal coming into this was to get 250ish people to sign up and to get over a thousand within the next year, so that’s kind of what we structured it as. I made the offer, which was probably the best offer I’ve made in the history of my life, and when the dust cleared we had over 650 people sign up for the Two Comma Club X program at $18000 a year or 1800 a month, so you can do the math on that. But it was insane, and now I’m home in the office, we’re scrambling this whole week to get everything prepared and put together. In fact, today I’m actually giving out the membership site access to everybody to get started, but the program is amazing. Again, they get to work with all 5 of those coaches, depending on where they are in their business, there’s a timeline, they move through that. We’re doing a systems event where we give people all the Trello systems we have. They’re doing another event they don’t even know about, that they’ll find out about in the member’s area, which is super cool. And then there’s a big cruise. We’re going to do a big party cruise at the beginning of next before Funnel Hacking Live. Everyone will come on and celebrate and network and go on vacation together for a week, and a bunch of other cool things. So it’s really an insane offer, that did 3 times more than I thought it was going to. So it was awesome. And then we broke for dinner, got everybody signed up and when we came back from dinner I had to go work on the OUR funnel because I hadn’t finished it yet, and I was running the event. It was almost done, my team had built it, but there were some things I wanted to add to it. So I actually went up to my room. But before I did, I introduced the 5 coaches again, and Brent Copeiters and they did Hot Seat Coaching, so bunch of people filled out a form asking questions and for the next 2 or 3 hours did coaching one on one with people, which was super, super cool. They were up super late doing that and they all hung out, helped coaching and serving people all night long, which was awesome. So that was day number two, the Two Comma Club. We showed people the path, the process, and then a bunch of them we took outside of the event to now take them and hold their hand and walk them through becoming a Two Comma Club member in the 12 months. Because my goal for all of those people and you is to have you onstage next year, getting your Two Comma Club award. So that was day number three at the event. I know, can it get any better? Three days and we had one more full day coming, and the last day was called, Change the World, how to now change the world. So I’m going to talk about that in tomorrow’s podcast, but that is the next step. I hope you guys enjoyed that. For those who were at Funnel Hacking Live, I hope that gives you a reminder of all the amazingness you experienced. Those who weren’t there, I hope it gives you some ideas, some tips along the way, but hopefully most importantly it helps you understand why it’s so important to be there. I would sell my house if that’s what it took to be there. Because the ability to network with people and go through the system, this process. People always ask how I pick my speakers for Funnel Hacking Live, and honestly the biggest thing is, unlike most events, if you look at most marketing events or probably any event, I don’t know. You come in and there’s a million break out rooms and they try to teach everything and you have pick which track you want and stuff like that. For me, Funnel Hacking Live is really a storyline, it’s like there’s a story I want to take people through and it’s a journey. That’s why we don’t publish schedule’s ahead of time, because I don’t want people like, “I’m coming to this one, but not this one.” It’s like, no you don’t understand. Every one of these speakers was hand crafted to tell part of the story and they all line up in a very systematic order and if you miss one of them, you miss a piece that builds upon the next piece and the next piece. So I pick my speakers on number one, having high energy. I want to keep the energy level high. But number two, it’s like they fit in the storyline of what I’m trying to tell at the event. I feel bad, I’ve had friends who are like, “Why don’t you let me speak? Why couldn’t I speak this year?” or whatever. Your message didn’t fit the storyline, and that’s the most important thing. It’s not any, me or you or anybody as a speaker, it’s the storyline for the audience and the attendees, it’s the most important part. So that’s how I pick my speakers. The story I need everybody to have to break false beliefs so they could actually achieve what they need in their life. So it’s fun. Alright, with that said, I’m going to bounce. Tomorrow I will tell you guys the last day, where we had many amazing things. Tony Robins came on stage, we did something that made an extra $3 million in coaching sales in 30 minutes, I’ll talk about that and a bunch of other things. So make sure you don’t miss tomorrow’s podcast. Thanks everybody, talk to you soon.

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Hook, Headline, Framework

Play Episode Listen Later Mar 7, 2018 13:44

How We Create Presentations That Are SUPER Sexy, That Get Attention And Make It Simple To Teach On this episode Russell talks about all the work that goes into putting his presentations together for Funnel Hacking Live. Here are some of the awesome things you will hear in today’s episode: Why Russell spends so much time on the headline and the framework of a presentation. Why it is so important to make sure the headline is sexy. And why if he has a framework put together, Russell can do a 90 minute presentation without even having slides. So listen here to find out the process Russell goes through to create a headline and framework for a presentation. ---Transcript--- Hey this is Russell Brunson, welcome to the Marketing Secrets Podcast, so excited to have you guys here today. Before we get started make sure you go to iTunes, if you’re listening to this podcast. Rate, review, like us, let us know what you think, it means a lot to me. I read the comments and it helps me to know what you want and what to give you more of. Today we’re going to be talking about the framework behind the new conversation domination presentation, going to show you what we did, how we did it, how we made it sexy and a whole bunch more. Hey everyone this is Russell. I’m so excited to be here today. We are less than two weeks away from Funnel Hacking Live going live, which is crazy. All sorts of craziness is happening. To start it off, of course I don’t like doing anything normal, I want as much pressure as possible because for some reason when a lot of things are happening I’m able to focus and get stuff done. So we decided this week to do a keto fast/reboot diet and I tricked about 9 other people besides me into doing it. Because Prove It just came out with their new Keto Reboot kit, so I wanted to try it out, and they asked if I’d help write some stuff for them and help on a funnel and stuff so I’m like, “Let me try it out.” So they shipped us out a bunch of reboot kits, so for the last 60 hours, it’s a 60 hour fast, and all you do is have all these different Keto products and it’s like, you have a keto drink in the morning and then you’ve got a keto bone broth, which was shockingly good, and then another keto drink and these little pills and this keto tea at night, which was good too. Anyway, you do that for 60 hours. So we just broke our 60 hour fast and just had bacon, eggs and avocados, my three favorite foods all in one super meal, which was awesome. Now I’m heading into the office to work on my slides and presentation and stuff like that. But I wanted to share something with you guys today, because maybe it will give you a little hope or faith or knowledge, I don’t know. Whatever it is you need to get through what it is you’re doing. So I’ve got 6 presentations I’m giving at Funnel Hacking Live, and I just started on them basically on Monday. So I got a two week window to get them all done. And maybe you’re like, “oh that’s easy, six presentations in two weeks.” But each presentation for me is usually between 150-300 slides. So these aren’t micro, these are macro, big, big, big projects I’m trying to get done. For me, if I were planning this for the last six months it never got done. For me it’s all about just in time, getting things you need done just in time. So now it’s like, okay it’s go time. I have to get these done, I have no other option. Now is the time to start creating them. So I just wanted to share the process because maybe that will help some of you guys. So it’s been 48 hours and at the end of the 48 all I have done is for my presentation number one, I have a title, the title slide, a headline, and a doodle graph of the, what’s the word I’m looking for? Of the process I’m going to be teaching, not the process, that’s not the word, of the system. Dangit, there’s a word, it’ll come to me. But basically this is what I’m teaching and the doodle in the whiteboard thing. That’s what I got done in 48 hours and people are like, “You’re never going to get these slides done in time Russell. If you spent 48 hours on that.” And it’s true, but the slides take a lot of grunt work, but not a lot of thinking. It’s kind of like, what image can I put in here to remember my brain to talk about this concept, and what’s the headline? Things like that that pull you through the presentation. The bigger part is the structure, what’s the structure or what you’re going to be teaching people? What’s the hook? How do you make it sexy? So for me it’s like, yeah maybe that’s the thing. The structure, the hook, and try to be sexy. So the structure was the biggest thing. So I was trying to think conceptually what do I want to teach and how do I want to teach it? So I had this huge whiteboard and we mapped it all out and I was like, okay that’s awesome but super complex. Then I took a big pad of paper and shrunk it out again. I was like, it’s awesome but it’s still too complex. I got it down, down, down until finally it was like this really simple, here’s the process, here’s the framework, I think that’s the word I’m looking for. Here’s the framework of how I’m going to teach this concept. For example, this presentation I’m working on, for the first 48 hours is called Conversation Domination, and it’s basically how to dominate the conversation everywhere, on every single platform, every single channel, all at the same time. And I bought, one of my friends used to own a product called Conversation Domination and I bought the brand and the domain and stuff from him, so that was going to be the title of it. Then I needed a structure, a framework, so they took all that time, a day and a half to get the frame to simplify where it’s like, ah here’s the framework, which if you look at all my books, Dotcom Secrets, Expert Secrets, it’s all about a framework. The little doodles are my framework, and I can teach off of the framework. So now I got the framework and then I need, how to make this sexy. Conversation domination is sexy, but we needed a really sexy headline and so in fact, I’m going to go inside and find a headline right now, so I can read it to you guys. But we had to get the headline because that’s part of the hook right there, getting the headline that’s going to capture people so that when they see the presentation they’ll be like, “Oh crap, I actually do want to hear that. I want to know what he’s going to be talking about.” So that was the next piece, pulling out the headline. I’m walking through the office right now. We’re live everybody, what’s up? Anyway, so we’re pulling out the headline and that was kind of the next step in the process. So let me come in here and show you guys who are watching. If you’re listening I will read it to you. Here we are in the office. Alright, so the headline ended up being, and this is after probably 2 1/2 -3 hours of headlining back and forth with a whole bunch of people, again, it’s not just a fast process, most of the time it’s going into these little things that set up the framework for everything else. So Conversation Domination, this is the headline we came up with, “How to get your dream clients addictively binge watching you on every platform that they live on. Warning, this aggressive approach is only for those that truly believe in their message.” So for those who are watching, here’s a little picture of it you can see. For those listening, that’s the headline. So that became the headline and then it was like, okay now I’ve got the title, the hook or the headline, and then we’ve got the framework for me to teach and then the last thing, we gotta make it sexy and this is where design comes in. We need to make this thing look amazing. So kind of the storyline behind this presentation, and I’ll get to that, I’m not going to tell you too much of the storyline because I can go on for hours about that. But for those who are going to Funnel Hacking Live, the presentation you’ll hear the story behind it, but it basically likens social media to TV’s back in 1965. So how it works, if you look at the design here, you can see it’s designed like an old TV set and it just looks awesome. So I had this and I got the title and the headline done and I sent it over to Julie Stoian, who is not in Boise this week, against her wishes. She wanted to be here, but we had too much stuff. But I sent it to her and then she wrote back, she said, in all caps, “How do you make everything so sexy?” And I said, “Ha, that’s the big secret.” And then she shared with me a screenshot from someone in her group that said, from Karen Wolf Milner it said, “How is that Russell Brunson can make the seven phases of a funnel sound so sexy? LOL, I’m becoming slightly obsessed with funnels.”That was literally 12 minutes ago in my group. So what I want to share, the whole point of this podcast I want to share is like, you have to make your thing sexy. I could have been like, “Here’s how to drive traffic to your offers.” Bleh. Or, “Here’s how to be seen on YouTube, Instagram and Facebook.” Blah, boring. It’s got to be something that captures people, that’s different and unique that people will remember forever. I think so many times I see people like, “My funnel’s not working.” and I go and look at it and it’s just so bland. Of course not, you don’t have a good hook, you don’t have a good headline, you don’t have a good design, there’s nothing interesting or intriguing, there’s no story behind it. What’s the whole thing? This presentation, literally I start with the title. “Hey you guys this is a presentation called Conversation Domination. I’m going to show you how to get your dream clients addictively binge watching you on every social platform that they’re living on. Warning, this aggressive approach is only for those that truly believe in their message.” Then I go into the story. “So I want to tell you guys this story. There’s this clip….blah, blah, blah.” And tell the story about TV in 1965 and explain that whole thing and now all the sudden there’s intrigue, there’s interest, and now I can move to the framework. For those who are looking at the framework, for those who are watching live, excuse me watching on the video, you can see a picture of the framework here. I clear off all my mess, sorry. A week before events things become a mess because I got 8 thousand papers open everywhere. But here’s the framework, and that framework started out as this framework on this whiteboard here, then it shifted into a whole bunch of pads of paper like this to try to simplify it more and more and more until I finally got to this, and that’s the framework I’m going to teach. So what’s cool about it now, when I do my presentation, this is all I have to teach. If I did no slides, I could just go up on a whiteboard and map this out, and explain this piece and this piece and this piece. That’s how I could do it really simply. If I wanted to do it complex, I could go make 5 or 6 slides explaining each one, showing pictures for visual demonstrations of each thing, which is probably what I’ll end up doing. But worst case, I have the framework, so now I could go and I could present this tonight and I could do a 90 minute presentation with nothing but this framework. When I teach a lot of times people think, “How in the world do you get on stage without any preparation and speak for like an hour?” or 2 hours or 5 hours. I’m like, “Well, I sit in the back before and try to fill out a framework of what I want to create.” I remember Brendon Burchard used to tell me, “The framework is your savior.” If you’ve got a framework like this you always know where you’re going. You just put the thing in, you talk, talk, talk, talk and then you stop and you’re like, “Okay, what’s the next thing? Okay, here’s the next thing, next thing, next thing.” So for me, my framework is always these doodle graphs. I could go and if someone wanted me to teach a lesson, teach a three day event tomorrow on Dotcom Secrets, I wouldn’t have to rehearse anything. I would just go get the book, pull out the framework, pull out the images, and just talk off the images as you show it. It would not be hard because the framework shows me where my mind needs to go, what I need to talk about, how it all fits together, it makes it very, very clear. So for you guys, I want you thinking, when you’re making presentations, you’re trying to sell stuff, trying to create things, some of the things you need to be thinking about. It’s gotta be sexy, it’s gotta have a sexy hook that grabs them, that looks interesting. A headline that like sucks them in. A story that gets them to care about it, and then there’s the framework where you deliver all the big promises you gave them during the headline. So anyway, I hope that kind of helps, because I know even people here on my team internally are like, “Why have you spent 48 hours and all you have is a headline and some doodles.” And I’m like, “Because that’s the most important part. Everything else is just details.” So there you go. I hope that helps you guys. I have to go on lock down and now make 150 slides for this presentation and then do the same process for the other 5. Actually, I’m going to this process for the other 5 first, because this is the hardest part. This is the brainwork, then it’s just like again, now that I have this the brainwork is gone. Next week I have to go and grab images for all these things and slap them into slides and make them look amazing. So the brainwork is the hard part. Alright guys, that’s all I got. Thanks so much for listening today. If you are not subscribed on iTunes, again go to iTunes, search for Marketing Secrets and subscribe to the podcast and please, rate, review if you like this. That’ll get me excited to keep on making cool stuff. Thanks you guys, appreciate you all and we’ll talk to you soon. Bye.

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How I Made 3 Million Dollars In 90 Minutes...

Play Episode Listen Later Feb 27, 2018 31:58

A breakdown behind the scenes of everything that went into the 3 million dollars in 90 minutes from Grant Cardone’s 10X event. On this episode Russell goes through a play by play of Grant Cardone’s 10x event and how he was able to make 3 million dollars in just 90 minutes. He also answers 12 questions people have been asking since the event. Here are some of the awesome things you will hear on today’s episode: What kinds of things Russell and his team did to prepare for the event so they would have the ability to sell to such a large crowd. How this offer differed from the offer he presented at last years 10x event. What Russell did to get in state before presenting onstage in front of almost 9,000 people. And find out the answers to the 12 questions everyone has been asking since the event took place. So listen here to hear the amazing tale of how Russell was able to make $3 million dollars in just 90 minutes. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. Today I’m going to talk to you guys about how I made over $3 million dollars in just 90 short minutes. Alright everybody, unless you’ve been living under a rock, you probably heard everybody talking about what happened last weekend, which was kind of crazy. I had a chance to speak at Grant Cardone’s 10x event and yes, the rumors are true. We did my presentation, at the end I sold this special offer and we sold over $3 million in sales. Not just contracts, but collected cash in the bank in just 90 short minutes. And I’ve got a ton of questions coming in all over the place about how we did it, why we did and all sorts of craziness, so I just wanted to use this episode to kind of tell you the whole back story and to show you the actual process of how we did it. And then at the end I’ve got 12 questions that a lot of you guys are asking as well, that I was going to kind of cover. So that’s kind of the game plan. So with that said, I’ll kind of jump back into the back story. A couple of years ago was the first time I ever heard about Grant Cardone, one of the guys that works for me, Randy Grizzle, he came to me and said something about Grant Cardone, I’m like, “who’s that.” And he’s like, “He’s this guy.” And he showed me some videos and I was like, “Oh.” So I became aware of him then and started following him and just started seeing his stuff. Last year, probably a year and a half ago he decided he was going to launch an event, he called it the 10x Growth Con and he launched this event. And I was not one of the speakers when they launched it. And as they started launching and it started getting bigger and bigger and finally one of my friends, Brian Post, he reached out to me and was like, “Hey you should really speak at this event, it’s going to be a big deal.” And I’m like, “I don’t have time to speak at events anymore, as much as I would love to.” And he was like, “No, this is one that I think it’d be worth it to you to do.” So he introduced me to somebody over there and next thing we knew I was on the page as one of the speakers. And I didn’t know Grant Cardone at the time, and he didn’t know me. In fact, we had a call before the event to find out what I was going to talk about. And I kind of told him and he’s like, “Well I want you to..” I just remember he was like, “I’ve had other people, like internet guys, try to sell stuff and they’re not very good at it. In fact, when you go out there, just go and tell them the price first and just talk about it and people will buy.” And I was like, you guys know my back story, I’ve been doing this for a long time, over a decade. I’ve spoken on stage a lot and I know the process. And I was like, “This is the way that I want to do it.” And they’re like, “No, no. Just do it our way and it’ll work.” And I was like, “Okay.” And in my head I was like, I’m doing it my way. I know what works. But I didn’t want to be weird on our first relationship, our first call, so I was like, “Okay.” So I went to that event and I think there was, I can’t remember how many people it was either 2200 or 2800, I don’t remember the exact numbers. But we got there and you know we showed up, Dave Woodward and I show up and had a big box of order forms and we asked them, “When I speak tomorrow I need a couple of sales tables. I need staff to help man the tables, and close sales.” And they were like, “Why would you do that. We don’t have staff for you.” And I was like, “This is how it works.” And they didn’t have any respect for me at the time, they’d never seen me close or sell. So I couldn’t get them to even give me literally a table to sell from. So I’m like, okay well, this is how we sell. Luckily Alex and Layla Hermosi, who are inner circle members and two comma club winners and soon to be 8 figure award winners, they were in the audience as well. And I said, “Hey can you guys help us to close sales?” And they’re like, “Sure where’s the table?” And I’m like, “There’s no table here.” So there’s three exit doors, so Dave was at one door with a box of applications and a handful of pens we bought at Staples the night before and so was Alex and Layla. So when I did my whole thing and did my close and people started running to the sides to sign up and Dave and Alex and Layla are pulling order forms out of a box, trying to sign up people in a short 30 minute window there, they were able to close just shy of a million dollars in sales. I don’t remember exactly what it was. Almost a million but not quite in sales at this thing. And I remember telling them afterwards, because I got off stage and Grant Cardone came up to me and it was the first time we ever met in person. He was like, “I’ve never seen something like that before.” I’m like, “What?” and he’s like, “I’ve never seen a table rush like that. People were running to the back to buy your stuff.” I was like, “yeah I kind of told you guys that, but nobody believed me.” Anyway, I was like, “That’s how the process works.” I remember afterwards he was like, “I want you to show me how to do that.” So if you watch some of the interviews he had done with afterwards, it was always about that. “I’ve never seen somebody do that before. That was the coolest thing in the world.” About a month or so later they called me on the phone and they’re like, “Hey, we’re thinking about doing another event, this time we’re going to try to get out 9,000 people, do you want to speak at it?” I was like, “Well, first off, I don’t think that’s possible to get 9,000 people out to an event, but the last event was so good, so if you do it again, I would be more than willing to come.” He’s like, “Cool. You’re going to be our big money speaker.” And they put me on the thing and started promoting the thing for the next year. And lo and behold, despite my skepticism, they had 9,000 people in the room. It was crazy. It was in Vegas in the Mandalay Bay in a huge arena that I know they do boxing matches there, they do concerts there, it was crazy. So they filled it out. So probably about month and a half two months ago we did a call with them before the event and they were like, “Okay, this is what’s happening. We’re going to,” I think they’d sold about 8500 tickets at the time, they’re like, “We’re going to have all 9,000 sold.” I was like, oh crap. So we started talking about how to do the sales process and they were like, “What’s going to happen is we’re going to have an app on the phone, so you just get up and tell everyone to buy in the app, and that’s how you’ll do your table.” I was like, “No, that will kill all the momentum.” And they’re like, “No, that’s how it works.” And I’m like, “No please. Please do not list me on the app.” And they didn’t. All the other speakers were in the app with their price points and they just click a button to buy. I’m like, “Please don’t put me in the app, the whole social psychology happens when people stand up and they’re all running to go buy something. Please don’t take that away from me, please?” So they agreed to not put me in the thing. So I was like, “Okay we need tables.” And they’re like, “How is that going to work? In this arena there’s three levels. There’s the bottom floor, first floor, second floor, third floor. And then it’s this huge basketball arena.” So it’s like, there’s people who can go all around the whole thing. So they’re like, “How are you going to do this?” I’m like, “I don’t know, let us brainstorm this.” So we spent the next couple of weeks trying to brainstorm out this process. Obviously I wanted to go in prepared but the biggest problem was I can’t just be like, “Run to the back of the room and sign up.” Because I’m like, “Run to the back of the room unless you’re on the second or third floor or fourth floor.” Then you gotta run up the stairs and run halfway around the hallway to the other…. Ugh, I was so stressed out. I’m like, how are we going to make this work? So as I was planning this I was talking to a lot of people and one really good idea I got from Brendon Burchard, some of you guys know Brendon. He told me he spoke at a big event like that one time and what he did, he said that afterwards people always want to get pictures with you, which is true. I was stuck in the casinos and the elevators and everywhere, people trying to get pictures with me. But he said that what he did was put up a picture booth right next to the sales table and said, “Anyone who signs up today can get a picture with me so you can have it.” He said what happened is a bunch of people ran over to buy and get in line, and what happened is it took an hour or so to get these pictures. So everyone’s seeing this big line of people, so more people will be coming over and coming over, so you just have the ability to keep closing from social proof for like an hour or so afterwards. So I was like, that’s a really cool idea. So I decided to take that idea and a bunch of other ones and this is kind of how we choreographed it. The first thing you should know from stage selling, one of the biggest things you don’t want people to do, it’s like when you’re about to make your offer is to hand out order forms. People always do this and it drives me crazy. They get to their pitch and they’re like, “Alright everyone hand out the order forms.” And everyone starts handing out the order forms and all the sudden everyone starts looking at each other, getting the order forms, they’re handing it and they’re reading the thing, and they stop focusing on the speaker. When I stopped handing out the order forms, my sales rate dramatically shot up. So I have a rule that’s never hand out order forms, ever. Make them go to the back of the room to get the order form, therefore it creates the table rush to the back. The problem we had this way, first off, if we wanted to hand out order forms we couldn’t, because there’s 9000 seats, so that’s impossible. Second thing is because there’s tables on different levels and things like that, I was just like, it would have been a nightmare. Even, and I’ll get to this in a minute, it took about 3 hours to process and get people to fill out the order forms, because it was so many people. I was like, we need to figure out a way to get order forms in their hands but without them knowing there’s an order form, because if there’s an order form it’s going to kill the sales. So I was like, how are we going to do this? And all the sudden we had this idea for the sneak attack. So let me show you what the sneak attack is, those who are watching this live. If you’re hearing it and you want to see it, go to marketingsecrets.com and you can actually see the video of this, of me explaining this right now. If you’re listening to the podcast though, just kind of walk through this with me. So the first thing I did was like, “Okay, what if we gave them all packets?” This is the packet right here. I was like, “Inside this packet we’re going to have two things, number one is the order form, because this is what they need to have to fill out. And I’m going to have as little detail as possible on the order form, just enough that they know what they’re getting and have the ability to fill it out.” So this is the order form. I’m like, “I want this on everyone’s chair, but I don’t want them to see an order form. And the second thing, most people aren’t going to have a pen. If I got 9000 people potentially buying and there’s no pen. I need to sneak attack a pen into everyone’s seat.” So the goal was to sneak attack this order form and this pen into everybody’s seat without them knowing there was an order form there. That’s why we put it in this really cool package that looks awesome. And then inside we put in a couple of things. Number one, we put in these really cool “I build funnels” stickers. One that goes on your laptop, one that goes on your phone. So they get these, here’s a gift from Russell, reciprocity right. Here’s this really cool sticker. Then number two we gave them these cool pop sockets that go on the back of your phone that say “Funnel Hacker”. I was able to do a couple of things, one was to actually demo how to use these during my presentation. Number two, they put these on their phone, now they’re part of our community, they’re funnel hackers. So these two gifts that were there, and then I had a note sheet for my presentation. So you get out the sheet here and you can open it up and take notes, what I’m talking about. So all these three things, the whole goal is to be so cool and exciting that people do not notice the fact that there’s a sneaky little order form and a pen inside the envelope. This is how we are Trojan horsing an order form into every single seat in the entire arena. Then we had this envelope and the back was a big huge sticker that said, “Warning, do not open until Russell Brunson’s presentation begins.” And that was on the back of the sticker. So that was the plan and we started getting these all printed. 9000 of them printed and put together. But then the problem that happened, we found out that seats for the event, they don’t lay flat, they pop up when people aren’t sitting on them. So our envelopes wouldn’t sit on the seats because they would pop up and they’d fall to the ground. So we’re like, crap now we gotta figure out a way to make sure that these packets actually stay on their desks. So then we went and ordered 9000 of these bags that say Clickfunnels on it, then we put the packet inside the bags and then hung the bags on the chair. Then the next question was how do we get these 9000 of these out to everybody. So we had to figure out how to do it. So we ended up doing it the night before I spoke. After the event was over, I think we hired 10 or 15 temp workers, plus we had about 10 people from our team and they went out to every single chair and took the packet inside the envelope and hung it on a chair. It took them about 2 ½ to 3 hours to do that to the entire thing, to blanket the entire audience with the Trojan horse order forms, wrapped up with a whole bunch of cool gifts and things like that. So that was the thing, then the way it was going to happen was that after somebody decided to buy, they were going to run to, if they were in VIP, there was a VIP room with a table. If they were in the bottom floor, there was two tables in the back of the bottom floor and if they were in anywhere in the bowl around they had to go to section 118. So some people would run up the stairs and it was right there. And some people had to run up the stairs and then run clear around the whole thing. And then what they would do, they would order and take the order form right here and fill it out, take it someone on our team and then someone on our team would then hand them this packet right here, it says Funnel Builder Secrets, what they bought, then they could open this thing up and they had a couple of things inside of it, they pull it out. Number one, here’s a thing that shows them how to claim what they just purchased, so it shows them how to go online, what’s going to happen, how we’re going to text them their login and if they have any issues or support issues. Number two is there’s a letter to their business partner or their spouse explaining what they just bought so that when they get home they’re not like, “Why did you spend this money.” And then number three was a golden ticket, that said you can come and get a picture with Russell. So they were handed this packet back, they were supposed to rip this open, grab the golden ticket out and then run up to 118 to stand in line to get pictures with me, and on top of that there were some other cool bonuses that we gave them. The Funnel Hacker cookbook if they brought this to us, then we also gave them the Expert Secrets, Dotcom Secrets audiobook that they could plug in their ear and listen to on their ride home. So those are the two things that we had created to get them to buy. So that was kind of the game plan. So we went out there, and the second thing is that I was going to do my presentation, but the problem is that everybody at it the year before had seen my presentation. We’d signed up I think 450 or almost 500 people the year before at $1997. And then over the last 12 months Grant has been promoting that presentation like crazy. So I think like half a million people have seen that presentation through him and his audience. We sold a lot of Clickfunnels because of it, thank you Grant. We love you. But I was like, I can’t give the exact same presentation to the same audience who’s pretty much already seen this thing. But I needed to give the same framework of the presentation, because the framework is what sells Clickfunnels, which has been proven to sell Clickfunnels. And I couldn’t make the same offer because we were charging more, we were charging $3000 and then number two, not only were we charging $3000, but obviously I needed to create a better offer because I wanted everyone who bought last year to buy again, and a bunch of other things. So that was some of the groundwork. So why did we raise the price to $3000? A bunch of different reasons. Number one my goal was, when we first started this, my goal was to make $3 million dollars in an hour and a half and this is the reason why. When you do an event like this, 50% of what you sell goes to the person hosting the event, you keep the other 50%. So my goal was to try to make, I wanted to net a million dollars an hour. That way if somebody ever asked me how much I charge an hour I could be like, “Well, it’s a million dollars an hour.” So that was kind of my selfish reason why I wanted, that was my goal. I was like, okay 9000 people, if we can close one out of 9, at $3000 a piece, that’d be $3 million dollars, which means I netted a million dollars an hour for an hour and a half, which would be really, really cool. So that was the goal going into it. So because of that, I took my framework, my presentation and I re-tweaked it, re-changed it, but the structure was still the same. I customized it very specific to their audience because I know who their audience is and I know what they’re looking for, the types of businesses they have, what their major concerns were. So we crafted the presentation to speak directly to them, and then we made the offer better. We added a bunch more cool things. We added Funnel Scripts for a year, we added Traffic Secrets and a bunch of other cool things. So the presentation was similar to ones I’d done in the past, but it definitely upgraded for this event. So I got on stage, excuse me, it was crazy. So we got there, I was supposed to speak, Grant was supposed to speak the second day and I was supposed to speak right after him. But we got there and Grant’s voice was gone and they’re like, “Grant can’t speak, so you’re up right now.” I’m like, ahh I’m not ready for this. We had to kind of scramble, get everything together and they introduced me. I came onstage and did my presentation and at the end of the presentation I sold and from that we had over 3 million dollars collected from the presentation and we’re still, I think we have another half million or so in declines that we’re going through right now. When all is said and done it’s going to be somewhere between 3 ½ to 4 million dollars. But for simplicity sake, we made at lease, more than 3 million dollars in 90 minutes, which means I netted more than a million dollars an hour for an hour and a half of my time, which was amazing. And it was cool. So that’s kind of behind the scenes. Some of the tricks and things that we did to make sure that that actually worked. I hope I..I’m sure I missed some things. Oh yeah, so after I did my whole presentation, we closed. It was crazy, they took me, they had security guards and the security guards took me back and people were running to all the different places, right. I see people running to the VIP table, I saw people running to the back tables, running up the stairs. And it was weird because typically when I get a table rush, usually it’s in a smaller room and you hear the hustle and the bustle and it’s really, really loud. And a lot of times, in fact, I’ll do a table rush and it’ll get so loud in the room during the table rush, I can’t even finish my presentation. Whereas with this one, because the stadium was so big, I heard a lot of rustling, but it didn’t get loud. So it was kind of this weird thing, I have no idea if people are actually buying, I was kind of nervous. So I ended, later when I went off stage and security guards took me to the bathroom, got me a drink and then took me back up to where the picture booth was at. When I got to the picture booth I walked through the door and I look out there and see this section that had all these stantions, I think that’s what it’s called, when people weave back and forth, and about 5 or 6 levels deep are all these people as far both directions as I can see. And people told me later that the line literally wrapped around the entire arena. I stood there and people come in, I shook their hands, take a picture, next person, next person, next person. And it took like 3 ½ or 4 hours worth for pictures with 1000 or 1200 people, whatever it was. Picture after picture after picture. I remember my face being really sore when I got married on my wedding night, this was like that but way worse. Way longer, just the perma smile, it was crazy. It was awesome. And then we went back to the hotel that night, went up to the room and we had 8 or 9 people sitting there trying to process all the transactions as fast as they could, which was really cool as well. Just seeing these huge stacks of order forms and seeing our whole team going though processing orders. And then what happened, by the time it’s done we processed I think we had in the bank like 2.4 million, but there was 800+ thousand dollars in failed credit card payments. So the next morning we sent an email and also texted everybody’s who’s credit card failed, told them to come back to the table. So by the time I woke up in the morning, I came down, the booth, the 10x booth was there and there was a line of people and they had 4 or 5 people deep, wrapping through stantions like a big line of probably 50 or 60 people in line getting their credit cards updated. And then we texted Grant and his team and said “hey, this was awesome. I think I could push people over the edge. This is a group full of sales people, they probably want to learn how to sell. What if I did a special one day event where I showed them how to sell the way that I just sold? And if you can give me ten minutes, I think I could close another, who knows worth of people.” So they agreed to let me get back on stage the next day for about ten minutes. I come up there and basically tell everyone, “We did 3 million dollars in sales, if you guys want to see what we did, everyone who already signed up, congratulations you get this for free. I’m doing a one day workshop where I’m going to walk you guys through how we do our presentation. And then for those who didn’t, now is the time. I’m pushing you over the edge. Stand up right now, go get signed up and you’ll get this bonus as well.” And apparently we got another 250-300 thousand dollars in sales came from that. From the double close. We’re nicknaming it the double close. So it was the second close on the second day and it was really, really cool. I’m trying to think of anything I wanted to share with you guys. So we did that, we did the double close and it was amazing. Such a fun experience. Alright with that said, there was twelve questions that Julie Stoian pulled off of Facebook that people were asking like crazy, I’ve probably already answered some of these, but I’m going to go through it anyway. And then she’s probably going to turn this into a really cool blog post, if you want to see a detailed breakdown of this with images and screen shots of all the cool stuff we talked about, it’ll also be posted on the Marketing Secrets blog over at marketingsecrets.com. Alright so here we go. The title of these questions are the 10 questions everyone keeps asking about selling $3 million in 90 minutes. But it’s actually 12 questions, but there we go. Question number 1: “How long did it take you to create your presentation?” A great question. The framework that I used was the framework from my Funnel Hacks presentation, those who have been following me for the last three years. I did start a brand new slide deck over. Slide number one, I went through and created all new slides, but I was taking a lot of sections from my other presentations and kind of bleeding them in. I started that Monday. I worked on it all day Monday and all day Tuesday. Let’s see, is that right? Monday, Tuesday and then Wednesday I flew to go see Dean Graziosi. So Wednesday I was with him all day and then we flew from Boise to Arizona, spent all day there, from there we flew back to our hotel in Vegas. So that night I spent some time and then Thursday I spent probably half a day. So probably total said and done, probably 3 full days on the presentation. If I were doing it from scratch, it would take a lot longer than that, obviously. It probably take me about a week and a half to two weeks. But there’s three days kind of re-working it and kind of re-figuring the whole thing out and getting it all to work. Number 2: “How did you come up with such a great offer?” A couple of things, first off, I’ve had my Funnel Hacks offer for a while. So I kind of know what that is and I was just trying to make it better. So what are the things we can add to make this offer even better than it already is, if that’s possible? So that’s kind of where we started at. It looks like my battery or camera I’m using for this presentation is overheating. So I’m going to pause this real quick, let the battery cool down, and I’ll be back to answer question 2 through 12 here in a few seconds. Alright I’m back, hopefully the camera won’t overheat again, but during the break James thought it would be a good idea if I showed you guys a stack of the order forms. So those who are watching the video, if you’re listening to the podcast go to marketingsecrets.com to check out this video. So here is a stack of all of the order forms that were successfully processed so far. Each one of these counts as a $3000 dollar bill. Yeah, that’s a lot of 3000 dollar bills. So yes, this works. As I’m starting this somebody, it wasn’t one of the questions here, but I saw it as I was scrolling through Facebook before I clicked record. Someone’s asking where I made up my presentation from. You guys this is the perfect webinar script. If you haven’t read the Expert Secrets book yet, literally I just use the script that’s in the Expert Secrets book. I have a problem with secrets. I just tell everybody my secrets. So the presentation is literally word for word from the Expert Secrets book. Same one that I’ve been using and trying to get all you guys to use as well. So there you go. Alright, back to the questions. Question number 2: “How did you come up with such a great offer?” So again, I just took our offer we’ve been using in the past and we tried to 10x it. The event name was 10x and I kept saying, Grant told me to 10x the event, how can we make this better? So instead of giving them copywriting training I gave them Funnel Scripts. Instead of giving them a traffic workshop, I gave them Traffic Secrets. I did a call, I did a webinar blueprint with Jason Fladlien last week before the event and one of the things he talked about is when he tries to include bonuses he’s like, “First off, I try to get proof that the bonus is actually worth a lot.” So one of the bonuses I gave people access to Traffic Secrets, which is John Reese’s course on how to get traffic, we bought the company from him, licensed all the content from him. So instead of me saying, “Hey you get access to traffic secrets.” I literally showed, “Here’s all the wire transfers and all the money I sent John Reese to buy Traffic Secrets. So to give you this bonus, it cost me almost a million dollars to be able to give you this bonus.” And people were just going crazy like, “Dude, you spent a million dollars and I gotta give you $3000 for that.” so it makes it really big. So example, if you’re trying to create a bonus, one thing Jason says is really smart, “I go and hire someone who is awesome at this thing and I don’t just, usually I can get it for free, but instead I go and pay them, wire them $10,000 or something, so I can show people that I literally spent $10,000 for this interview and you guys get it for free as part of this course.” So it just gives you a proof element. Anyway, that was kind of a cool thing. So that’s kind of how we made the offer so great. Its software and if you look at also the way I structure my offers it’s like, “When you invest in the Funnel Hacks training today, I’m giving you all this other stuff for free.” Clickfunnels became free, Traffic Secrets is free, Funnel Scripts is free. All the other things are all free, free, free. The only thing they’re paying for is the actual training. So that’s kind of a cool way to structure it. And then again, I had the bonuses. We had the Funnel Hacker Cookbook, and the audio book they got to leave with, which people love leaving events with stuff that they can show they actually invested in something. So they got the book, they got the MP3 player and then what else, what else? Oh the picture. Something they could only get right there. you get a picture with me so you can take that home and that way you got a picture you can use. I told people to put it on their wall as a reminder of the commitment they made, they’re going to 10x their business in the next 12 months. Those are some of the things from the offer. “What are the things you do right before the presentation to stay focused?” So for me, I still get nervous, even at the smaller events. Usually I’m nervous about an hour or two before I get on stage, and this one, I was nervous for 2 ½ days before I got on stage. I had this nervous energy, which wears you out. So part of it, I have to keep my energy up. So eating really healthy, making sure I try to get sleep at night, trying to just keep energy up. In the morning when I’m getting ready I was listening to music trying to get myself in state. And a lot of it for me is getting down there. I had to go the night before and actually stand on the stage. For some reason that calms my nerves when I see this is what it’s going to look like, and what the audience is going to look like, that was a big part for me. Then when I got down there, it was just like, I pray a lot during these nervous times. I’m praying a lot that I’m going to be able to serve at the highest level, that I’m going to be able to say things that are going to inspire people and motivate people to actually change their life. Yes, a lot of praying. Then when it gets real close, I jump around and try to get my energy out, try to get prepared and ready. And then they start calling your name, and next thing you know you step out there and as soon as, for me, as soon as I got on the stage, I see everybody and all the nerves kind of crash, boom into state, and you just go. Hope that helps. Number 4: “What is the hardest thing about logistics of processing that many sales so quickly?” So I kind of talked about that, the fact that nobody had pens, there’s no where to send people to order forms. So kind of what we did with those packets and the sneak attack, the Trojan horse order forms and pens, that was the biggest part to get it to work. Then I had enough people to take orders. We literally had people there, over an hour long line, just to be able to take people’s money, which I felt bad for the next 3 or 4 speakers because literally people were out in hallway either buying or watching this whole circus that was happening out there in this huge line. So it was pretty cool. Number5: “How did you prepare your team and or company for this event?” It was a big, a lot of preparation. Ahead of time we had a pre-meeting explaining the process. When we got there we showed everyone, “Here’s the tables that are happening, here’s what you gotta be doing. When you get this you gotta return this.” And for the most part it worked really good. We had some temp workers there who didn’t pay attention very well, they kind of messed some things up, but for the most part it ran really flawlessly, which is good. Number 6: “How has it been since the event?” It’s been crazy. I was in Vegas for a day and a half afterwards just processing orders and getting stuff done. It was tough, I remember in the morning I needed to get some water. There was a little shop where we could buy stuff, right next to the elevators. So I jumped in the elevators, came down, went to buy some waters and I got stuck out there for 25 minutes taking pictures with people. I’m in my jammies, my hair’s all messed up, I’m tired. I’m like, “I’m just trying to get some water for my wife and I.”Someone came up to me and they’re like, “You buy your own water. You’re the only multi-millionaire I know who buys their own water.” I thought that was kind of funny. That was kind of crazy. And then we needed to get B-roll though. So part of me, we made $3 million dollars in the presentation. I’m going to make a lot more than $3 in me telling the story of this presentation and you’ll see some stuff coming out over the next few months of how we’re going to keep this momentum going. But part of it is telling the story. I had three of my video guys there capturing stuff. And one of them, Dan Usher, he’s making a promo video of the bonus I gave people at the Funnel Hacking Live event. So you guys will see that here in the near future. But one of the things that he wanted, he’s like, “I want an aerial shot of the event because you can’t fly a quad copter around Mandalay Bay.” So he went and rented a helicopter, one of the helicopters that there’s no doors on it. And then we got to go in the helicopter and they harnessed us to the helicopter, and then we flew at night past Mandalay Bay. I got to hang out of the helicopter looking back as he’s filming me, for a 3 second B-roll shot that we’re going to use in the promotional video. So we did a lot of fun stuff like that. We got to take my wife shopping to go get some clothes, and myself shopping as well to go get clothes for Funnel Hacking Live. Stuff like that, which was kind of cool. After that we went to Michael Jackson show, which was really cool as well. It was a good time, we had a good time. It was hard to walk through the halls afterward. It was just getting bombarded by everyone wanting to take pictures. It’s tough because I want to give everyone a chance. It’s like, if you bought, you got your picture, that was your shot. Anyway, it was just, I feel bad telling people no and I had to tell a lot of people no. It was tough. But other than that it’s been crazy. It’s fun watching on Facebook because everyone’s talking about it. Apparently traffic conversion events happening right now and I’m not there, but a bunch of my team is there, and they said that it’s the talk of the whole event. Everyone’s talking about it, which I’ve been getting texts and voxers and Facebook messages from people all over the place that are messaging about it. So it’s kind of fun that it was that big of a deal that people know about it. Alright number 7: “What’s one piece of advice you give someone about to sell from stage or from a webinar?” Study this book, I spent a year of my life writing this book so you’d know exactly what to say, how to say it, where to say it. And then go watch all my webinars. Even if you’re not going to buy my stuff, watch and learn the process, learn the energy level, all those things you need to be able to produce a webinar and to do it. Model it, model, model, model. You know one of my friends who’s now got a career writing webinars for people. He told me, “I’ve watched your funnel hacks webinar at least 100 times.” People are doing webinars and I’m like, “Did you watch mine?” and they’re like, “Nah, I haven’t seen it yet.” Are you kidding me? Do your homework. Anyway, there you go. See how I pitch, why I pitch, see my tonality, my voice patterns, how I do the stack and the close and how I create urgency and scarcity and how I’m answering questions, all those things are keys to it. So you can read it in the book and then go watch it to understand it. Number 8: “Why did you have people do manual orders instead of digital?” Okay, again, everyone else who sold at the event had people pull out their phones and click on the app to buy the product. A couple of things, number one, when we were in the venue, the app had no internet access. People that were doing that, the sales actually didn’t go through. So a lot of their speakers were like, “Okay when you leave the event, go and find it.” Number two is half of selling is like the social pressure and the psychology behind social proof that this is actually real. So it’s like, people pull out their phone and buying, nobody knows who else is buying. When people are all running up and they’re running somewhere, they see a line that wraps around the arena, they see all this energy and excitement and momentum. “I don’t know what exactly that is, but everyone else gets it, so it must be something I need to be a part of as well.” So it causes a social situation you can use as well. So that’s why we did the old school way. Number 9: “What was the incentive for them to wait in that long of a line during the table rush?” It was to be able to come get a picture with me, which may seem like a dumb little thing but it’s important to people. I just know that every time I walked through the hallway before and after I was getting mugged by people who wanted their picture with me, which is funny for my wife. She’s like, “Why do people want their picture with you?” I’m like, “I have no idea.” It doesn’t make sense to me either. But that was a big thing, people want that and it gives them something tangible. So that was a big part of it. Plus when they sat in line they got the physical Funnel Hacker Cookbook and the MP3 player, so it just gives them something tangible as well. And to get people to meet you. Someone buys from and invests from you, they want to meet you and they want to shake your hand, and to have a picture with you means the world to them. Number 10: “Do you feel different now that you’ve broken another huge record?” Honestly no, I feel exactly the same. My goal now is to not let my head get too big. But definitely to leverage it, to grow Clickfunnels even further. So like I said earlier, $3 million dollars in 90 minutes is cool, but the $30 million we’ll generate in the next 12 months because of this, because of the story is more important. And that’s what’s going to happen next. That’s what most people give up. Most people do the first thing and then they stop, leave the first thing. You will watch over the next 4 months how I leverage this. You will definitely see it. Number 11: “Is Grant Cardone getting kickbacks since it was his event?” Yes, you split the proceeds of your sales 50/50 with the event promoter, they’re the ones who did all the hard work to get the people in the room so they get half of the profits and it’s totally, totally, totally worth it. Number 12: “Is there anything you’d do differently?” Maybe, but I don’t know yet. You know, I think overall we executed it pretty well. We thought a lot through it and it worked really, really well. I think my double close, my second presentation, I probably would have choreographed that one a little better, maybe get some slides and some things. I just kind of went up and there just kind of talked. So I probably would have choreographed that a little bit differently. But for the most part, really, really happy with how it all went. So there you go guys, that was what happened at 10x event. That’s how I made $3 million dollars in 90 minutes. It was tons of fun. Look out in the near future as I tell this story more and I’m kind of walking you guys through the details. We will have an offer coming out that’s going to share all the information from behind the scenes, going through slide by slide, minute by minute of my presentation. That will all be coming soon. Make sure you keep listening to the podcast to find out when that’s coming out. With that said, thank you guys so much. If you want to see the video of this or read the transcripts, go to marketingsecrets.com, you can read it all there. Appreciate you guys, and we’ll talk to you guys all again soon. Bye everybody.

las vegas stand arizona study model run picture michael jackson honestly vip million dollars nah slide boise grant cardone staples 10x trojan brendon clickfunnels russell brunson brendon burchard dean graziosi marketing secrets mandalay bay expert secrets funnel hacking live traffic secrets dotcom secrets dave woodward jason fladlien funnelhacker john reese julie stoian funnel hacks funnel scripts growth con funnel builder secrets

Launching A Funnel With NO Ad Budget

Play Episode Listen Later Feb 1, 2018 13:33

Why Dave Chose to Interview Julie Stoian: I get asked all of the time how to launch a funnel if I don’t have any money to spend on Facebook or other Ad platforms. Julie Stoian provides 6 different ways you can use to get free traffic to your funnel. The key is to get started asap. Tips and Tricks for You and Your Business: Traction Marketing, it’s kind of awesome guys. (0:58) Dave and Julie stress the difference between a gift between a gift and a bribe. (4:54) SEO, Search Engine Optimization, is still something you can do and Julie breaks it down for us. (8:10) Quotable Moments: “Usually what happens is if you go out and help 100 people, 20 or 30 of them are going to go in and click on your profile and there’s your ‘Wallbait’ sitting right there.” “If you don’t have money to send on a huge ad budget then what you do have is time. And so make sure that the time your spending is of value to you and of value to the person you’re reaching out to.” “Again, it’s about delivering content that the platform, and the people on that platform, actually like.” Other Tidbits of the Podcast: There is a fine line between a bribe and a gift to show appreciation. Dave tells us about how somebody who had sent a handwritten letter and miniature copies of Dave’s favorite book no bigger than his thumb. This gift meant a lot to him personally and although no favors were reciprocated, he gained a lot of respect for this man. Dave then contrasts this to someone else who gave Russel a somewhat thoughtful gift and shows up the next day expecting to be able to borrow some of Russel’s time. Although Russel pulled himself away from his work for this guy, their relationship ended there as he didn’t see any reason to associate with someone who would have such an entitled persona. Links Mentioned by Dave: FunnelHackingLive.com Come see Julie in Atlanta March 23rd and 24th and ask her your questions as she hosts one of our Round Tables! Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

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How Zapier and ClickFunnels Make You More Productive

Play Episode Listen Later Jan 26, 2018 35:42

Why Dave Chose to Interview Julie: ClickFunnels is one of Zapier’s top ten fastest growing apps. Zapier now has over 1,000 apps. In this episode Julie Stoian shows you step by step how to how to use Zapier and ClickFunnels together to make you more productive. Here are 3 of the Zaps she walks you through: 1). Inviting People Into Your Facebook Group After They Buy a Course 2). Create New Sales Pipeline in Trello When Leads Come In 3). Following up with Attempted Failed Purchases. This was recorded on a Facebook Live and you can find the video on our FunnelHacker.TV YouTube channel. Tips and Tricks You can Use in Your Own Business: Julie lets us in on how Zapier can help us track the leads we get through ClickFunnels (5:16) Through combining Zappier and ClickFunnels Julie has found it easier to access lost payments (10:10) Julie answers questions from the audience (15:36) Dave and Julie dive into how you can automate your business through apps (17:00) Julie breaks down why integrating Zappier with ClickFunnels is so simple and beneficial (19:23) Webinar Integrations (21:54) The audience asks about zappier and ClickFunnels (24:00) Important Question: Is Zappier trustworthy? (28:56) Quotable Moments: “Pretty soon, developers are working on it, you’ll be able to push information into ClickFunnels instead of just out from it. So that’s coming out soon. Date to be determinined.” “If you take nothing away from this training except this one key point: if you have a new contact, a new purchase, or failed payment those are the three ways that ClickFunnels can send trigger information going out.” “The truth is that automation frees you up so that you can connect with your customers more and stop doing all of the little tasks that are getting in the way of your day.” Other Tidbits of the Podcast: Trello is the glue that holds CickFunnels’ productivity together, and Russel Brunson’s love affair of a software. Julie uses Zappier to send her texts every time she makes a sale. This way she has excuses to bust out into the happy dance throughout the day. Who doesn’t love a good reason to do a happy dance? Links Mentioned by Dave and Julie: Zappier.com Trello.com Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

tips productive trello zapier clickfunnels russel brunson zaps funnelhacker julie stoian

How to Profitably Grow Your Online Business Even When Life Drama is in the Way with Julie Stoian

Entrepreneurs on Fire

Play Episode Listen Later Jan 25, 2018 21:34

Julie is a Digital Marketer and founder of the business + lifestyle brand Create Your Laptop Life where startup entrepreneurs learn profitable online marketing strategies. Top 3 Value Bombs: 1. Be generous in giving away free content that is valuable to your audience. 2. There’s always going to be one person who doesn’t like you or your work. 3. Marketing is king. Visit Julie’s website - Create Your Laptop Life Sponsors: Gusto: Gusto makes payroll, benefits, and HR easy for modern small businesses! And right now Gusto is offering Fire Nation an exclusive, limited-time deal. Sign up today and you’ll get 3 months FREE once you run your first payroll! Visit Gusto.com/fire to sign up today! Go To Webinar: My BEST marketing strategy? Hosting LIVE WEBINARS. And Go To Webinar has the reliability and the features you need to deliver webinars your audience will love. For more information, visit GoToWebinar.com/fire!

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Julie Stoian, How to Fix A Broken Funnel

Play Episode Listen Later Jan 18, 2018 15:18

Why Dave Chose to Interview Julie: People are always asking me what they need to do to fix a funnel that is not working the way they thought it would. Julie Stoian outlines the steps that she uses on hers and her client’s funnels. Realize almost all funnels when you first create them do not work as well as they should. You will want to listen to this one a couple of times. There is also a transcript of this episode so you can print off the details. Tips and Tricks for Your Business: Your funnel can “break”. When it does, you’ve got to look at your numbers (1:21) Fixing copy (4:17) Sorry you have to hear this but you have to be willing to light a match to $1,000 for your funnel and ads (9:08) Know that if your front-end funnel breaks even or has some percentage of profit then that is a successful funnel (10:52) Change your funnels step by step and look at the numbers after each step (13:12) Quotable Moments: “If you’re just working on a $100 budget, it’s going to take a long time to generate the traffic to even determine if the funnel is working or not.” “I would say the very first thing you do is tweak the copy. And if you’re tweaking the copy so much that it sounds like a different offer then there’s information there.” “You have to be willing to spend $1,000 at least on a funnel and in ads. If you’re not willing to spend that then you’re not going to get enough numbers going through to see if it’s really working or not working.” Links Mentioned by Dave and Julie: FunnelScripts.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

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Julie Stoian, Pinterest Secrets

Play Episode Listen Later Jan 11, 2018 12:32

Why Dave Chose to Interview Julie: Julie Stoian reveals her Pinterest Secrets. Pinterest has become a search engine more than just a social media site. Julie provides step by step detail on how you can use Pinterest especially if you have a product or service that can be shown through images. You will be surprised at the marketing opportunity that exists on Pinterest. Tips and Tricks for Your Business: If your audience is comprised mostly of women then you can’t afford not to be on Pinterest (1:23) Not all of us have the eye for making things “Pinterest Worthy” but Julie has some tips for us to help up our game (3:49) Using GroupBoards to get more eyeballs to your Pins on Pinterest (6:46) GroupBoards have rules to follow, but they’re justifiable guidelines that you can follow and still generate traffic to your funnel (8:10) Getting in touch with Julie to get a jumpstart into the world of Pinterest (10:32) Quotable Moments: “Once you have that image and your template you can just all different kinds of bridge pages and you only need one funnel. You could have 50 different bridge pages if you want but you only need that one funnel. Then all you need is different pins and put them on Pinterest.” “Don’t get overwhelmed and think you have to become this massively cool blogger to get on Pinterest. All you have to do is make a couple of bridge pages and get on those group boards and you can start gaining momentum.” “Along with you image being very beautiful you need to make sure your description is very keyword dense. Think about it like you would from an SEO perspective.” Other Tidbits of the Podcast: Dave comes forth with the fact that he’s not the most artsy person in the world. Links Mentioned by Dave and Julie: Pixabay.com Free Stock Images you can use on Pinterest Canva.com Graphic Design Software you can use for Pinterest Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

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Julie Stoian, Becoming the Best in the World until Your Legacy becomes a Stronger Incentive than Your Income

Play Episode Listen Later Jan 5, 2018 15:19

Why Dave Chose to Interview Julie Stoian: Julie Stoian is the FIRST female Dream Car Winner Affiliate, she’s rocking her new minivan in style. Not only was she a Dream Car Affiliate though she is also a 2 Comma Club winner and even a member of Inner Circle. She has become the best at what she does and we’re excited for her to help you learn how you can do the same in your business. Tips and Tricks for Your Business: You can become the best in the world at what you do, if not the best than at least better than what you already were (1:50) There’s importance with becoming obsessed with what you do (4:16) The greatest in the world has mastered their craft to the extent where they are able to help others get to the same level they’re at (7:16) When you teach others what you do, you can be learning more for yourself than you’re teaching your students (9:22) The greatest success you can have is to mentor someone to the extent where they surpass you (10:06) Quotable Moments: “There’s only a limited ‘Best in the World’ slots. But I think a lot of people forget if you aim high, you’ll go a lot further than if you aim low.” “I see this happen all the time with you, with Russell, and with all the people at ClickFunnels is this idea of obsession. People that become the best in the world become completely 1000% obsessed with what they are doing.” “You see that happens when people become the best at what they do, they stop focusing on the money. They know that the money comes with the value and start to focus more on their legacy.” Other Tidbits of the Podcast: How much are you willing to do for your business or clients? Julie’s dentist told her a few years back about the importance of flossing, she had been told this her whole life and had little faith she could change this habit of forgetting to floss. However, she decided to take action and finally devote the time to develop the habit. Years later her she’s still flossing and she’s learned to apply this principle in her own business. Life has more meaning as money becomes less of a focus and your legacy takes its place. Julie has set the goal this year of becoming one of the best funnel building teachers in the world. She loves what she does and now that her dream has finally become a valid source of income she can really start to devote all her time into it. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

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Payoff Your House First...

Play Episode Listen Later Sep 12, 2017 10:49

Against all traditional investing advice, this should be your number one focus after you launch your company. On this episode Russell talks about paying your house off quickly so you can have the ability to risk more. Here are some of the amazing things you will hear in today’s episode: Why Russell is giving the opposite advice as nearly every investor there is when it comes to paying off your house. How Russell was able to keep his wife in the dark about some of the hardest times in the business. Why having the stability of a paid off house gives entrepreneurs the ability to risk more. So listen here to find out what would happen to Russell, worst case scenario and why he wouldn’t lose his home or family. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome to a late night, in the wrestling room edition of Marketing Secrets podcast. Alright, alright everybody. I spent almost 5 or 6 hours today with the kids in my little piece of heaven cleaning today. This is an external garage at our house that I decided to turn into a wrestling room, for those who have never seen it before. It’s awesome. I got wrestling mats, gladiator walls, Bulgarian bags, paintings of my favorite wrestlers back here, throwing dummies, the girl stuff here for the girls. These are actually the wrestling mats I used to wrestle on in high school, they were on my back deck growing up. So there’s a little nostalgia for you, that’s cool. This is the weight room side of it, so this where we do what we do and it’s awesome. And as I was working today, we’re out in the middle of nowhere so there’s lots of spiders and bugs and stuff, so we got all these bugs trappers and stuff. So probably every three or four months I come and do a deep clean where I have to get the vacuum out and throw away all the dead spiders and re-clean it, and it’s kind of a nightmare. But it’s really fun that now it’s clean. It’s so clean right now, I love it. It makes me want to work out. So during all this craziness today of cleaning and having fun like that, I was checking my phone a couple of times throughout and I saw a post from Julie Stoian, and I thought it was interesting because she asked, “Should I pay off my house or should I pull the money out and use that for other investments and things like that.” It’s funny because I gave my answer and it was like, the exact opposite of what I think a lot of people thought I would think. I think it’s good, so I’m going to give you my advice right now. Because I know when I was a little kid, my dad, who is an entrepreneur and has a couple of businesses and is someone who first got me all excited by this whole thing. He used to always tell me, “You gotta pay off your house, you gotta pay off your house. Pay off your house as quick as you can.” I remember because I was like, that’s good advice and then when I got older I remember reading Rich Dad, Poor Dad, and other investment books and they always talk about how a house is a bad investment and you need to keep the money as low as possible and use that to pay off….you know keep your house just down in the minimum. Pay your monthly payments and then keep that money and go and invest in other things that can produce more money. And logically, that makes sense. If I was an investment dude, teaching people investment I’d be like, “Yes, you should not pay off your house, keep the equity in there as low as possible, strip the cash out because you can use that in other investment vehicles.” So it makes sense as an investor. But I don’t consider myself an investor. Now I am dabbling into crypto currencies, Todd Dickerson, my partner in Clickfunnels is making insane amounts of money so he’s showing me the ways of the crypto world. But I still don’t consider myself an investor. I consider myself an entrepreneur. It’s funny because when I first started reading those books, I started believing that and believing that. And then I talked to my dad and I was like, “Dad why don’t you pull all your money out.” Because my dad’s like, buys house pays them off, cash flow. Buys houses, pays them off, cash flow. And he has his own house. I was like, “Dad, what are you thinking? You’re crazy.” And I remember one night he kept telling me, “Russell, you have to understand, there’s something about knowing your house is paid off, knowing that worst case scenario, your house is there and that gives you the ability as an entrepreneur to go and risk.” And I was like, huh. I don’t think I really got it. You know, I heard him and I’m like, young son thinking he knows everything, but I don’t think I got it at first. I was just like, okay whatever. Then the next decade of my life started happening after that, and in that decade I’ve seen some really big ups and some really big downs, and some really bigger ups and some big downs. And right now I’m on an up cycle. And there may be a time where I go back down and that sucks. That’s scary, and I have a lot of fear and anxiety around that, just because I’ve cycled twice and I know that feeling. I know the fear and all those things. I have a constant, I think part of what drives me so hard, and people always ask “Why don’t you slow down dude, you’re doing pretty well.” And it’s because I have this internal fear. I remember what that was like to cycle and I’m trying to protect myself through the hustle or I don’t know whatever that is. So I think that’s a big driving force for me. But during these cycles, and luckily we recovered from them. But a couple of things that I noted. Things got really bad a couple of times, but at the same time, I never, this is probably wrong, but I never told my wife about a lot that was happening, and she found out later. Actually, she was at the last Funnel Hacking Live where I did the presentation on all my failures, as you guys saw a few episodes back. And she was like, “What? I didn’t realize it was that bad.” I was like, “Well, I didn’t really tell you. I’m supposed to be the man.” But for her, I knew that I had to have security. So I knew how much, there was an amount of money every single month that she got that would cover our house payments and our bills, stuff like that. I just knew that as long as I could make at least that, I was okay risking and trying and doing things. As long as, worst case scenario, my stability, my foundation was set. That was it. During those rocky, scary times, I knew that worst case scenario, I could always produce enough money so that nothing at home was effected. It gave me the ability to risk, to roll the dice and try things. So for entrepreneurs I think sucking the cash out of your house and investing it in other places is the worst advice ever. Because then you’re on this unstable foundation. Sure you have more money to invest and in theory you can make more money and all these sorts of things. But it takes away your ability to risk. Risk is what makes an entrepreneur great. We have to go out there and risk and jump off cliffs all the time. But risk is scary. The only way for us to be able to increase the level of risk tolerance we have, I think is also increase the stability tolerance on the other side. Paying off your house is smart because worst case scenario, if everything, all the crap hits the fan and everything falls apart, if you’ve done that and paid off your house, worst case scenario, you still have the stability of a home for your wife and kids and whatever. That is the key. That gives you the ability to go and do the crazier things. So that’s my advice for all you guys. Pay off your house. Pay it off fast. Pay it off as quick as you can, because as you do that, as the stability, the anchor gets stronger and stronger and stronger on this side, your ability to risk over here, without the fear of losing that, it gives you the ability to risk more and do what you need to do. Because entrepreneurship is a lot of literally rolling the dice. This viral video we’re doing, I keep telling everyone, typically my investments in our business are very strategic, we create a funnel, invest some money, get it converting, then ramp it up really fast. I’m not risking a ton. This is the biggest one, where it’s like, to create the video we had to write a $500,000 check. There’s half a million dollars, right. Put it all in black. With the launch party, with everything we’ve done it’s probably another 3 or 4… I mean it’s close to, when all is said and done, it’ll be close to a million bucks. All on black, okay let’s go and hopefully it will work. But the nice thing is because of the stability on other things we’ve set up, I can take that risk and it’s okay. Because worst case scenario, it’ll be okay. I’ve talked about this on other episodes of the podcast. The thing that so often keeps entrepreneurs from success is the fear of the worst case scenario. You have to be able to look at the worst case scenario and be okay with that. And if you are, then you can jump forward. Some entrepreneurs may never look at the worst case scenario. They’re just always, we don’t want to look at the thing that we’re scared of. So we see the thing we want and we’re kind of going forward, but there’s this nagging thing in the back of your head. Worst case scenario, what if I go bankrupt, what if my wife leaves me, what if my kids think I’m a bad dad. All these fears that are happening and we try to ignore them, but because we’re ignoring them, they’re still buzzing in our ear, in our subconscious mind. So because of that they keep coming and keep coming. I always tell entrepreneurs, if you want to be free and able to risk you have to stop, look back and be like, “What’s the worst case scenario back there? If everything goes to crap, what happens?” and until you’re okay with that, it’s so hard to move forward. So a lot of us we have to stop and say, okay, what’s the worst case scenario? And I remember that. A lot of times I’ve had a couple times the worst case scenario was bankruptcy, worst case scenario was losing my house, and those are scary. At the beginning you have to have that initial risk and you have to be okay. If I lose my house, it’s okay. If I go bankrupt, it’s going to be okay. But as you start rolling up into bigger opportunities, bigger risks, bigger things like that, it’s nice to look back and say worst case scenario, I lose my money on this deal. I still got my house, got my wife, got my kids. That security gives you the ability to risk big. So pay off your house, there’s my advice. It goes against all the famous investing dudes, but I think they’re wrong. I think most of those aren’t entrepreneurs like us. That’s what we do. We’re entrepreneurs, we’re risking, we’re making the world a better place. I mentioned this on the entrepreneurial scholars podcast, the episode a few back. If entrepreneurs don’t risk, the whole world comes to a screeching halt. The government put in bankruptcy and all these laws and things to protect us so we can risk. So that’s why it’s vitally important. It’s awesome. So there you go, here’s the mirror. What? Here you guys are, we’re all talking together. How cool does that look? If you’re listening, you have no idea what I’m doing, but if you’re watching the video at marketingsecrets.com this is what you see. Alright you guys, appreciate you all. I’m going to go back in and put my kids to bed, it’s been a fun day. Doesn’t it look good? It looks clean. Ready for some workout, ready for some people to bleed out of our muscles. It really hurts sometimes. Anyway, appreciate you guys. Pay off your house, it’ll give you the financial stability you need to risk everything and change the world. Thanks everybody, talk to you soon.

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Payoff Your House First...

Marketing Secrets (2017)

Play Episode Listen Later Sep 12, 2017 10:49

dad risk paying buys payoff bulgarian rich dad clickfunnels poor dad russell brunson marketing secrets funnel hacking live julie stoian

The Secrets Of "Validation"

Marketing Secrets Video Podcast

Play Episode Listen Later Aug 29, 2017 8:41

Your supporters might be secretly mad at you if you're neglecting to do this simple thing. On this episode Russell talks about validation and why it’s important to validate people when they have done a great job. You’ll also hear from Julie Stoian at the mastermind event talking about how validation motivated her into working harder. Here are some of the cool things you will hear in today’s episode: How Julie helped Russell realize that he needs to be better about validating people when they do things well. Why Russell and Dave validating Julie motivated her to keep going and to work harder in the affiliate contest. And why validation is important in all aspects of life, not just business. Listen here for that and more on this episode of the Marketing Secrets podcast. ---Transcript--- What’s up everybody, this is Russell Brunson and welcome to another episode of the Marketing Secrets podcast. This one, we’re staying in the affiliate event. I’ve got so many more cool things to share with you guys. I want to talk about a concept that was brought to my attention again called validation. Alright so at this affiliate mastermind group we had again, our top 20 affiliates were there. And one of the people who came was an unlikely person on our leader board, I say unlikely because I didn’t know much about her prior to this, but now that I know her, it’s very likely. There’s a reason why she’s successful and I hope she knows that if she’s listening to this. But it’s Julie and if you guys watched the affiliate contest you saw it, she did awesome throughout the contest and she came in and ended up being on the top ten leader board, ended up being number 4 I believe in this contest. She has become the first Clickfunnels affiliate to win a car, Julie Stoian and a whole bunch of other awesome stuff. What’s interesting is she joined this contest, I didn’t know these things, it was in the middle of her moving, she was in the middle of her own product launch, a bunch of stuff and she started going and she started trying to be part of this launch and help support us. Throughout the launch, first off I guess and I didn’t know this, a bunch of people were doing Facebook Live’s with me and she wanted to do a Facebook Live and I guess she reached out to Dave and asked, and Dave was like, “We can’t, Russell’s got 30 a day and we just can’t do it.” And rightfully so, she was kind of upset about that. A little while later, other things happened and she kind of blew up and it was funny, it was the first time she’d really been brought to my attention. I was watching her videos and I was just like, man, she’s killing herself trying to help support us and I was so grateful for that. And she was upset, which always adds a little layer of whatever. I saw her video and I was just like, at first I was kind of hurt, oh man. Then I started comments and the more I started reading I was like, she said something that she kind of dropped in a comment, “He won’t even let me do an interview with him.” I was like, “She just wanted to do an interview?” So I just posted, “Do you just want to do an interview. We can do that.” And she wrote back, “Yes, I’d love to.” I’m like, “Okay, if that’s it, let’s just do an interview, that’d be fine.” And we ended up doing the interview and she sold a bunch of books and she kept doing it and she ended up being number 4. And she came to this event and she was talking about the top 10 or 15 things she’d learned through this affiliate contest, which were really, really cool. I’m not going to share all of them, because obviously a lot of the stuff that was shared at the event is private for those who were there. But one of the things that was interesting is she talked about is just validation. How me and Dave Woodward on our team, how us validating her, is what got her to keep moving forward. And I’m going to show that clip really quick so you guys can kind of just hear her say in her own words why that was so important, because it’s interesting and I want you guys to hear that. And then when we come I wanted to kind of talk about that because it’s important to so many aspects of our lives. So let’s watch that clip right now. Julie: At one point in the contest, I was angry. I was really angry because I had asked for an interview and I didn’t get one, and then I saw other people getting one that were further down the list than me and I was just, I was mad and I felt like I was missing out and my feelings were hurt, but I was angry. So I posted on Facebook that I was mad about the $20 bid, and I also didn’t understand the context of the whole Dream 100 because I’d never gotten any of the other packages because I wasn’t part of Russell’s Dream 100. So I felt like I was in this ridiculous game where the rules were changing and I wanted their attention and I wasn’t getting it. Well Dave and Russell both validated me and from that moment on I went from “I don’t know if I want to do this. Maybe I’m going to quit.” To “I’m yours forever.” The validation that happened at that moment of being able to reach out and say, “I see you. I see what you’re doing, I’m appreciative. Do you want an interview?” I had all kinds of motivation I never had before. So in my own business, when I see my customers or my clients floundering but they’re really trying, and I’m not talking about the trolls and the thugs and the people who are just the complainers, but the people who are really trying and they’re just drowning. That one seed of “hey, I hear you.” Can change everything and that’s what it did for me. Because I was ready to quit and then Russell and Dave reached out and I was like, I’m not quitting. It completely changed it for me when you guys reached out. I was done. So in business that matters to me, and I think that’s how I’ve created customers for life in my own business. And why I got as far as I did. Russell: It’s interesting huh, how us validating her got her to go and do these things and to do stuff. I started thinking back about my life, in fact Brandon Fisher who’s one of our main video guys, he talked about this too as well. When I validate, or when someone validates his work or whatever it might be, how powerful that is. And a lot of time, and I forget this and I wish I was better at it. But a lot of times your employees or your spouse or your kids, a lot of times they’re doing stuff because they love you and appreciate you and want you to be happy and I think sometimes, especially in the business world we get caught up in, “What do they want? They want a raise.” And we think about that because it’s the monetary side. But a lot of times it’s, a lot of people that’s important obviously, but what’s more important sometimes is validation, saying “Thank you.” Saying, “You did a great job.” And I’m not perfect at that. I struggle with that. I wish I was better at that. But it kind of brought it back to my attention and I feel like the team we’ve built at Clickfunnels is second to none. And I feel like one of my roles that I need to become better at is validating people and just thanking them for what they do and telling them they did a good job and things like that. So I’m making more of a conscious effort of that, to do it more often. Because it’s been interesting, as I’ve built this company with my team, even when I said the word “I” right there, I said “I’ve been building..” I felt like that’s not true. Is that weird. I was like that wasn’t true. So let me step back, as we’ve been building Clickfunnels, because it has not been me. It’s been a team, an army of the most amazing people on earth who have built that together. A lot of times people think it’s me because I’m the bouncing monkey, “Oh get Clickfunnels.” But I’m just one little piece of this machine that’s been growing. A lot of times I get validation from the market, which makes me feel good. People like my comments, or they comment or share or whatever and I get the pat on the back for a job well done but for the rest of the team, they don’t necessarily get that. It’s just coming from me or coming from somebody else. So I think sometimes I forget that because I get the ego boost. I mean that’s why. Honestly though, why do I share so many videos? Why do I do podcasts? Why do I do so much stuff? I like the validation. I like when I put something cool out there and people are like, “Dude, that was awesome.” I get that validation and I think too often I don’t give it to the people who are the rest of the army behind what we’re doing. And a lot of times my family, my kids, my wife….It was a good reminder for me, it was humbling. I hope it’s a good reminder for you too. With that said, thanks again for listening to this episode of the Marketing Secrets podcast. If you loved this episode, if you love anything you’ve learned so far, please share this. Let other people know about it. Last I checked we were number 5 in the business category. We’ve been beating out some of the legends and we’ve been there for a long time now. And the way we get to number one is you guys sharing, telling other people about it, binge listening. In fact, the best thing to increase the ratings of the podcast for all of us is for you guys to binge listen. So if you like this one, go back to episode number one and go through these things together this weekend and let’s binge listen together, it’ll be kind of fun. Appreciate you guys. We’ll see you guys on the next episode. Bye.

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Video - Secret #29: The Secrets Of "Validation"

Play Episode Listen Later Aug 29, 2017 8:40

On this episode Russell shares a lesson from one of ClickFunnels top affiliates, Julie Stoian, about a simple but powerful motivational tool that marketers often neglect. Here are some of the cool things you will hear in today's episode: Why Julie was mad at Russell and wanted to quit (and what Russell did to motivate her to become a top affiliate) 3 simple words that can change everything for someone working for you Why it's easy for marketers to forget to validate the work of their behind-the-scenes team So listen in to learn this simple but powerful motivational skill.

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The Secrets Of "Validation"

Marketing Secrets (2017)

Play Episode Listen Later Aug 29, 2017 8:41

secrets honestly validation clickfunnels russell brunson marketing secrets dave woodward julie stoian brandon fisher russell it

Julie Stoian, How To “Birth Your Funnel” And Why You MUST