The Plumbing Sales Coach- The FRESH Approach

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The Podcast that teaches SERVICE over Sales! The podcast episodes are the audio recordings of the Live Facebook show "The FRESH Approach" Support this podcast: https://anchor.fm/theplumbingsalescoach/support

Christopher Fresh


    • Dec 25, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 27m AVG DURATION
    • 348 EPISODES


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    Latest episodes from The Plumbing Sales Coach- The FRESH Approach

    #342: Understanding The Plumbing Customer (CF's Best of Customer Psychology)

    Play Episode Listen Later Dec 25, 2025 16:01


    In this Best Of Customer Psychology episode, Chris Fresh breaks down how homeowners think, what builds trust, and why customer confidence drives bigger yes decisions. Learn how empathy, professionalism, and clear value language change the entire conversation from the front door to the final option.

    #341: The Key to Customer Retention

    Play Episode Listen Later Dec 22, 2025 18:16


    Handling upset customers the wrong way can damage your reputation faster than you can fix it. In this episode, Chris breaks down a proven process for de-escalating complaints, rebuilding trust, and turning negative experiences into long-term customer loyalty.

    #340: The Mindset Behind Service Over Sales (CF's Best of Mindset)

    Play Episode Listen Later Dec 18, 2025 15:40


    Our first "Best Of" Podcast! In this episode you will learn how your mindset determines how you show up for customers, your team, and your life. Chris Fresh breaks down why service over sales starts in your head and how focus, habits, and mental discipline create long term success.

    #339: The Fortune Is In The Follow Up (Part 2)

    Play Episode Listen Later Dec 15, 2025 18:33


    In this episode, Chris breaks down the real financial impact of follow ups and why most plumbing companies are unknowingly leaving up to 20 percent of their revenue on the table. He explains how simple, consistent follow up strategies can improve profit, reduce lead costs, and strengthen long-term customer relationships.

    #338: Winning With Strong Branding (Featuring 1-Tom-Plumber)

    Play Episode Listen Later Dec 12, 2025 30:54


    In this episode, Chris sits down with Leah and Alvaro from 1-Tom-Plumber to unpack how strong branding and smart lead generation fuel a successful plumbing or restoration business. They break down why most new operators struggle to make the phone ring and how plugging into a proven brand and system can shortcut years of trial and error.

    Episode 337

    Play Episode Listen Later Nov 13, 2025 15:34


    Getting everyone to move in the same direction can feel impossible — but it all comes down to one word: buy-in.In this episode, CF breaks down how leaders turn ordinary companies into movements that inspire passion, unity, and unstoppable results. Whether you lead a team of 3 or 300, you'll learn the psychology of buy-in and how to transform your business culture from the inside out.

    Episode 336 ❓How To Sell In Service Plumbing

    Play Episode Listen Later Nov 5, 2025 22:36


    Selling in service plumbing isn't about pressure—it's about service and education. In this episode, CF shows how to win at the door, diagnose like a pro, and present three intelligent options so customers feel confident choosing what's best. You'll see how to “change the decision” from spending money to saving money, and why the right bundle (repair/replace + shutoffs + softener where appropriate) leads to better outcomes for everyone.⏱️ TIMESTAMPS/CHAPTERS00:00 – Intro bumper00:02 – Welcome back + episode focus: selling in service plumbing01:11 – Active-problem buyers: why service is highly convertible02:33 – “Convertible” analogy (needing a suit now)03:37 – The framework: Relationship → Diagnose → Value Stack03:57 – The process: Intro, Pitch, Diagnose, Present, Close05:00 – First impressions: CSR handoff, appearance, confidence05:25 – Diagnose like a doctor (avoid tunnel vision & rabbit trails)08:42 – The why behind the what: age, pressure, water quality09:24 – Timing bigger solutions (e.g., softeners) without overwhelming10:09 – Teaching with shutoffs: show, don't tell11:34 – Use the main; build the case with visible evidence12:50 – Ask smart questions that reveal needs13:40 – Isolate issues; let the customer connect the dots15:18 – “Quote it for future records” → pressure-free offers16:51 – Build three intelligent options every time17:36 – Option 1 (retail service) and why it's expensive18:59 – Option 2 (volume/BOGO logic) with shutoffs + faucet19:59 – Option 3 (value stack) with softener/bypass where appropriate20:32 – Change the decision: expense → savings/investment21:12 – The math: fewer drives, higher impact, happier clients23:02 – Hourly comparison: production vs. travel dilution24:25 – Recap: Relationship, Diagnose, Value Stack24:47 – Present, then close with the deal (not pressure)25:20 – Three options, every call → conversions & averages rise25:37 – Serve your community + outro

    Episode 335

    Play Episode Listen Later Oct 29, 2025 19:51


    In this episode, CF breaks down how hiring & firing can absolutely affect your culture in some of the most negative ways. Whether you're a plumber or an owner, this IS impacting you!

    Episode 334

    Play Episode Listen Later Oct 13, 2025 14:05


    In this episode, CF talks about sales and the psychology of it...how your brain is the main frame and central source for all things.

    Episode 333

    Play Episode Listen Later Oct 7, 2025 20:39


    In this episode, CF revisits an old topic but this time he takes a different angle on it! You're going to want to hear this!!!

    Episode 332

    Play Episode Listen Later Sep 29, 2025 10:43


    In this episode, CF breaks down not only the formula for success but also the things in life that will keep you from ever having success!

    Episode 331

    Play Episode Listen Later Sep 16, 2025 20:57


    In the episode, CF talks about HOW to follow up.....not only how but WHEN. And WHEN can be more important than you could ever imagine!

    Episode 330

    Play Episode Listen Later Aug 18, 2025 16:55


    In this episode, CF breaks down the real ability behind employees thriving & producing!

    Episode 329

    Play Episode Listen Later Aug 11, 2025 23:05


    In this episode, CF breaks down the psychology of how to build trust inside the home and how there's an actual recipe for it! Tune in now to learn how you can know that recipe & execute every single time.

    Episode 328

    Play Episode Listen Later Aug 4, 2025 14:49


    In this episode, CF breaks down the necessary steps that need to be taken in order to stay energized & motivated in a world that repeats itself day after day!

    Episode 327 ❓ How To Make 6️⃣ Figures In Plumbing

    Play Episode Listen Later Jul 24, 2025 22:26


    In this episode, CF dives into 3 critical skills you need that will help you make six figures in plumbing & discusses what the environment of the company should be in order to achieve this!

    Episode 326

    Play Episode Listen Later Jul 7, 2025 19:22


    In this episode, CF will break down some common misconceptions & understandings about marketing & sales that can cost you $ millions $ in lost opportunity!Tune in now, to hear how changing your strategy can double or triple your revenue quickly & help you build a platform you can explode from!

    Episode 325

    Play Episode Listen Later Jun 23, 2025 13:42


    In this episode, CF talks about not only the importance of working through and making the right decisions but also the efficiency of making decisions. We'll look at 2 different companies that have exploded and have attributed their success to a new way of making decsions. Tune in to learn how your decisions are effecting your growth!!

    Episode 324 ✋

    Play Episode Listen Later Jun 16, 2025 16:18


    In this episode, CF talks about Home Heroes out of Anderson, Indiana. A company that went from $600,000/yr to over $3 million/yr in just 2 years! Their explosive growth was driven through culture & customer service. Find out the secret to how they grew their revenue & profits so quickly!

    Episode 323

    Play Episode Listen Later Jun 9, 2025 14:46


    In this episode, CF breaks down the real reasons why people don't want to spend money. You may be surprised as to what you find! .... In fact, you may find that they actually DO want to spend money but you're looking at it all wrong!At the end of this episode, you'll know EXACTLY how to serve & sell!

    Episode 322

    Play Episode Listen Later Jun 2, 2025 14:40


    In this episode, CF wraps up our 4-part series on super powers that will grow the way you function in your daily life. Tune in to hear how this last super power is so vital!

    Episode 321

    Play Episode Listen Later May 26, 2025 20:51


    In this 3rd installment in a 4-part series, CF discusses the importance of staying hungry for your why & obtaining the drive to keep moving forward!

    Episode 320

    Play Episode Listen Later May 19, 2025 14:45


    In this episode, CF tackles part 2 in a 4-part series on super powers that will grow the way you function in your daily life. In part 2, CF uncovers the importance of hyper-focusing on your goal!

    Episode 319

    Play Episode Listen Later May 12, 2025 18:29


    In this episode, CF begins a 4-part series that will grow you & your skills to be a better version of 'you' in the service industry! Join in on this episode as he uncovers the super power of empathy!

    Episode 318

    Play Episode Listen Later Mar 31, 2025 17:27


    In this episode, CF breaks down the different things that you do in a home that can absolutely effect your ability to sell....and it has nothing to do with what you say!

    Episode 317

    Play Episode Listen Later Mar 24, 2025 17:01


    In this episode, CF breaks down personality profiles, the differences between them, & how you can know who you are ... & maybe even figure out who your customer is!

    Episode 316

    Play Episode Listen Later Mar 17, 2025 16:39


    In this episode, CF breaks down one of the most missed intangibles that will absolutely separate the winners from the losers.

    Episode 315 ❓How To Stay Busy When It's Slow

    Play Episode Listen Later Mar 10, 2025 18:47


    Today, CF breaks down the story of Dutch Brothers & how their unique philosophy has catapulted them to the top of coffee.

    cf stay busy dutch brothers
    Episode 314

    Play Episode Listen Later Feb 4, 2025 15:55


    In this episode, CF breaks down the key to staying motivated... how to have energy & drive, even in the toughest of times!

    Episode 313

    Play Episode Listen Later Jan 20, 2025 18:50


    In this episode, CF breaks down not only a framework for diagnosing but also a key ingredient that will help you navigate the home.

    Episode 312

    Play Episode Listen Later Jan 14, 2025 14:14


    In this episode, CF uncovers some minor things that could be keeping you from the major things. Especially when it comes to building culture, retaining staff, & growing your service plumbing company.

    Episode 311

    Play Episode Listen Later Dec 31, 2024 19:31


    In this episode, CF discusses not only the decisions but also, the activities that most people take on that can either hurt them or help them when it comes to every day success. --- Support this podcast: https://podcasters.spotify.com/pod/show/theplumbingsalescoach/support

    Episode 310

    Play Episode Listen Later Dec 23, 2024 16:32


    In this episode, CF breaks down different tips and rules that you can follow to make sure that you're not losing money in your schedule. --- Support this podcast: https://podcasters.spotify.com/pod/show/theplumbingsalescoach/support

    Episode 309

    Play Episode Listen Later Dec 16, 2024 15:31


    In this episode, CF breaks down some common mistakes made out in the field that keep your customers from buying from you. --- Support this podcast: https://podcasters.spotify.com/pod/show/theplumbingsalescoach/support

    Episode 308

    Play Episode Listen Later Sep 30, 2024 17:10


    What are you doing...or not doing, in order to get to the next level? In this episode, CF uncovers 3 things that are a must if you want to level up! Don't miss it! --- Support this podcast: https://podcasters.spotify.com/pod/show/theplumbingsalescoach/support

    Episode 307

    Play Episode Listen Later Sep 2, 2024 18:43


    In this episode, CF discovers & uncovers, through his own story, exactly what's required for success...and it's not what you think, it's not what they tell you in the books, & it's not what the experts are saying. Tune in to find out exactly what it is! --- Support this podcast: https://podcasters.spotify.com/pod/show/theplumbingsalescoach/support

    Episode 306 ⏩ How To Double Your Profits This Year

    Play Episode Listen Later Aug 26, 2024 18:14


    In this episode, CF discusses what we've taught other owners & other companies to do...exactly just that...double or even triple their profits in a short amount of time! --- Support this podcast: https://podcasters.spotify.com/pod/show/theplumbingsalescoach/support

    Episode 305

    Play Episode Listen Later Aug 12, 2024 17:32


    In this episode, CF talks about the biggest mistake made when diagnosing and how you can avoid it. --- Support this podcast: https://podcasters.spotify.com/pod/show/theplumbingsalescoach/support

    Episode 304

    Play Episode Listen Later Aug 5, 2024 16:17


    In this episode, CF is going to break down not only how to identify someone's buying style but how to speak into it. Convert more tickets & raise your ticket average! --- Support this podcast: https://podcasters.spotify.com/pod/show/theplumbingsalescoach/support

    Episode 303

    Play Episode Listen Later Jul 29, 2024 16:22


    In this episode, Chris breaks down how personality profiles can effect the team's ability & the overall culture of your company. --- Support this podcast: https://podcasters.spotify.com/pod/show/theplumbingsalescoach/support

    Episode 302

    Play Episode Listen Later Jul 22, 2024 20:53


    In this episode, CF talks about the #1 thing you must do in order for your company to EVER become unified. --- Support this podcast: https://podcasters.spotify.com/pod/show/theplumbingsalescoach/support

    Episode 301

    Play Episode Listen Later Jul 15, 2024 21:17


    In this episode, CF talks about the intangibles of culture and how what you focus on inside the company will ultimately end up determining the culture more than anything else. --- Support this podcast: https://podcasters.spotify.com/pod/show/theplumbingsalescoach/support

    Play Episode Listen Later Jul 8, 2024 17:38


    In this episode, CF details how you should price your plumbing services not only in a way that meets profitability & margin, but also giving your team the flexibility and freedom to value stack, all while allowing the customer to invest in the plumbing rather than just spend money on it. Also, tune in for a free training! Don't miss out! --- Support this podcast: https://podcasters.spotify.com/pod/show/theplumbingsalescoach/support

    Episode 299

    Play Episode Listen Later Jul 1, 2024 23:09


    In this episode, CF discusses the key way to get rid of price objection...AND not only getting rid of the objection but getting people excited about making purchases with your company!! --- Support this podcast: https://podcasters.spotify.com/pod/show/theplumbingsalescoach/support

    Episode 298

    Play Episode Listen Later Jun 24, 2024 27:55


    In this episode, CF sits down with Alex Duta, founder of Albiware, to talk about restoration companies and what you should be looking for when wanting to hire one. --- Support this podcast: https://podcasters.spotify.com/pod/show/theplumbingsalescoach/support

    Episode 297 ❓Does The Customer Understand You?

    Play Episode Listen Later Jun 17, 2024 16:02


    In this episode, CF breaks down how the customer's language is the only language they can understand, and if you're not speaking their language, you might as well not even be speaking at all! That and more! Don't miss out! --- Support this podcast: https://podcasters.spotify.com/pod/show/theplumbingsalescoach/support

    Episode 296

    Play Episode Listen Later Jun 10, 2024 16:18


    It's not that there isn't any talent in your market, it's that you aren't attracting the talent. In this episode, CF discusses what to do when you can't find anyone to work for you. --- Support this podcast: https://podcasters.spotify.com/pod/show/theplumbingsalescoach/support

    Episode 295

    Play Episode Listen Later May 13, 2024 20:03


    In this episode, CF shares a story about a plumber who did just that & the needed skills for you to do the same! Also, be sure to tune in as we have a special giveaway opportunity! --- Support this podcast: https://podcasters.spotify.com/pod/show/theplumbingsalescoach/support

    Episode 294

    Play Episode Listen Later May 6, 2024 18:52


    Have you ever heard, "Let me talk to my husband?" or "I need to get another estimate." How do you overcome these objects from your customer? In this episode, CF uncovers a process that will help you overcome any objection in the home. --- Support this podcast: https://podcasters.spotify.com/pod/show/theplumbingsalescoach/support

    Episode 293

    Play Episode Listen Later Apr 15, 2024 17:52


    In this episode, CF talks about the real reasons why people succeed and don't succeed, no matter if you set goals or don't set goals...that & more!!! --- Support this podcast: https://podcasters.spotify.com/pod/show/theplumbingsalescoach/support

    Episode 292

    Play Episode Listen Later Apr 8, 2024 23:37


    When interacting with your customer, what are the things you are focusing on? In this episode, CF talks about how focusing on closing can actually keep you from converting. --- Support this podcast: https://podcasters.spotify.com/pod/show/theplumbingsalescoach/support

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