Unleash Your Niche

Do you regularly do client research for your biz? It sounds so yawn! But OMG... It is a game changer for your business! It is your hidden business superpower.

You're getting new clients, but they are leaving you feeling a little disappointed. The excitement of getting a new client is quickly followed by resentment that you have taken them on. You feel confused, directionless and stuck. You don't know what step to take next. You've had nice clients, they've not been all bad - so you hope one day, one will come along again. Let's get rid of the hope! Let's make this a certainty so you can say goodbye to your Z-List clients for good. amycaiger.com/gameplan amycaiger.com/alist-attraction-method

New Year, New Series, New Format! Welcome to the Brand New Series. This series I'm going to be creating bitesize episodes, no longer than about 5 mins long. No faffing, no waffle, just great tips and action! NOTE - These episode are recorded as videos and published on IGTV. Which is why 'video' or video references may creep in, every now and again! To check out the video go to www.instagram.com/amycaigerbiz To join my Facebook group go to www.facebook.com/groups/unleashyourniche

In this episode I want to talk about something that has been mentioned to me a lot these past couple of weeks, it came up during my challenge and it has come up in the questions on some masterclasses and live shows I've been on recently and in my community. And that is the fear!!! That you are scared to niche and this is a something that is really holding business owners back from being confident with their niche. But having a niche absolutely doesn't need to be scary, it shouldn't be scary. There shouldn't really be any fear around it at all - and I will tell you why. For more info about Dynamos Join the FB community More about Amy

In this episode I am joined by the fabulous Rob and Kennedy The Email Marketing Heroes. We are talking all about how to stand out with email marketing and we also talk about their niche too as they have a really interesting niche in lots of different ways! If you don't know Rob & Kennedy they are a hypnotist and a mind reader and they use the art of psychology to help you create email campaigns that your readers can't wait to read! They have also been featured in quite a few of the guest episodes, so now you get to hear from them in person! They are lovely lads (said in a Geordie accent) and we had a great laugh.

Finding your niche can sometimes cause a bit of unnecessary stress, it can also even be seen as a little bit controversial. You've probably heard or seen various blog posts or social media posts saying To niche or not to niche?  But I think the main reason there can be so much debate about this, is that people don't really know how to go about it. Its seems like it needs to be this massive and scary business decision where you pretty much drop everything that you are currently doing to get really really precise about something in your business. And it is absolutely not this at all.  In this episode I want to share with you the 4 steps to find your perfect niche. Want to join my Build Your Niche 5 Day Challenge? https://info.amycaiger.com/build-your-niche-challenge (Click here) Follow Amy on Instagram Head to Amy's website

In this episode we are going to go more into the nuts and bolts of - What happens on a photoshoot - How to choose the right photographer - How to prepare for a shoot - What formats & uses you should be thinking about - Why professional photos are worth investing in. If you're planning on getting your photos done, or perhaps if you're wondering if you should. This is not to be missed!  A bit about https://www.facebook.com/catherine.berry.359?__cft__[0]=AZWeL0wlDYH0A7vW74BBqd1HfXW78hjpVNaL43Ey7OUJqZIWwfZDEnEzA7D9UoERKlminct8llPrYlxujr9UFL_5dIYiHQ8XGUGZF-8vkQIV6ASmPpfhNeYCYoWi57nA7VtPE_do7VqrmzJAXbS46yr0eXIq20etJKMlTLhpCottuxqRMUs0D8-n6sbToao8sus&__tn__=-]-UK-R (Catherine), Catherine is a brand personality and event photographer for awesome folk who market their small business online. She helps plan a shoot with you that brings your brand to life, with your energy, fun and enthusiasm and show off your personality, however quirky or lively. https://www.entirelycatherinephotography.com/consistent-photo-content-help (Click here for Catherine's guide to How To Create Consistent Content With Your Photos ) https://www.instagram.com/entirelycatherinephotography (Follow Catherine on Instagram) Join the Facebook Group Unleash Your Niche More about Amy

Do currently have photos that you feel are not really very you? Or you feel your photos are just the same as everyone else, there is nothing really very different about your photos. Or perhaps you're thinking of getting some new photos done, but have no idea where to start and how you can make them unique to you, so you stand out, and they are totally on brand for you and your business and that your personality shines through. In this episode I'm talking to the wonderful Laura Pearman, branding photographer superstar. Laura helps creates career defining photography for ambitious business owners, influencers and professional speakers all over the world. And we are going to be talking about how to stand out, using your brand photography. To find out more about Laura https://www.instagram.com/lpearmanphotos/ (Follow her on Instagram) Watch her on YouTube on her channelhttps://www.youtube.com/channel/UCBlsIjXu9xxONCQVZSkQb6A ( Mwah TV) Laura's resources https://www.laurapearman.com/headshots-return-on-investment/ (Headshots ROI Checklist) https://www.laurapearman.com/6-months-to-perfect-headshots/ (6 Months To The Perfect Headshots) Join the Unleash Your Niche Facebook Community For more about me visit amycaiger.com

Are you creating content in your biz? Do you regularly and consistently create a hero piece of content, whether that's a blog, video or podcast? Do you give much thought into why you create your content or do you just create it because you know it is a good idea? In this episode I share with you why you should be being intentional with your content and how this is key in positioning yourself as the go-to person. Unleash Your Niche Facebook Community amycaiger.com

Find working out what your niche is, a little bit of the difficult side? It might be that you are falling into one or more of these niching traps. In this episode I share with you the 4 most common niching mistakes I see, and how to avoid making them yourself. For more about 5 Days To unleash Your Niche Join my Facebook Community Unleash Your Niche

In this episode I'm chatting to the wonderful Tracy Hooper about how to stand out using your personal image and style. We share with you all sort of things including - How to get started when thinking about how to create a signature look. - How to use the clothes you wear to stand out on and offline. - The benefits of being able to dress with confidence and become recognisable. Tracy specialises in helping professional women and business owners curate a style that makes them stand out, look amazing and make an impact both on and offline. Tracy has been a Personal Stylist for the last 12 years, and has worked with a variety of organisations and designers including Carolina Herrera, Helms Briscoe and the Sun's Fabulous magazine. She is also a Tutor at the London College of Style. Download Tracy's Clothe Yourself In Confidence Find Tracy on https://www.linkedin.com/in/tracyjaynehooper/ (LinkedIn), https://www.instagram.com/tracyjaynehooper/ (Instagram) & https://www.facebook.com/tracyjaynehooper1/ (Facebook) www.tracyjaynehooper.com Join the Unleash Your Niche Facebook Community www.amycaiger.com

Do you find it hard to get reviews or testimonials full stop? You keep asking your clients and you hear nothing back? Are the testimonials you do have, a bit out of date, they are talking about something you don't even do anymore - but how can you get some new ones? Or do you think your testimonials are a bit naff, it's great you have them, it's so hard to get them, but you don't really feel they add anything? They are not really that compelling. You don't really think they would help convince anyone to work with or buy from you.  In this episode I share with you how to get testimonials that not only say how great you are but that position yourself as the go-to person. Join the Unleash Your Niche Facebook Community amycaiger.com

You don't want to stay in the same place, you know your business has way more potential, you want to be amplifying your superpowers and what makes you amazing and different to everybody else. You want to be building the right relationships, You want to become that no brainer choice. But where do you start? In this episode I go through the 5 steps you need to be getting sorted in your business so that you have a really defined niche. So you will be standing out, people will know you, and you'll be the no brainer choice.  https://amycaiger.com/5-days-to-unleash-your-niche (Click here to find out more about 5 Days To Unleash Your Niche ) Join The Unleash Your Niche Facebook Community amycaiger.com

Do you feel that you're just saying the same things as everyone else in your content? Do you feel too corporate, or just a bit too boring, and you know you're not coming across as ‘you' in your writing?  Or do you just sit in front of your computer looking at the blank page not knowing where to start and how you can begin to inject a bit more of ‘you' in your writing?  In this week's episode I'm joined by the wonderful, the fabulous Laura Robinson or you may know her as Laura from Worditude. Laura is a copywriter extraordinaire and she helps small business owners write their online content so they can use their website to attract new customers like ants to ice cream. Sounds great, right!! She has created masterclasses and featured in numerous places such as Andrew & Pete's Atomic membership, The Membership Guys The Academy and most recently in Carrie Green's Female Entrepreneur Association membership alongside Amy Porterfield and Denise Duffield Thomas!! WOAH!!! (We're not worthy, we're not worthy!!) So I'm very honoured to have her chatting to us. In this episode we talk about - What is a tone of voice? - Why it is so important to have a tone of voice - How to get started creating your own tone of voice - Tips for adding more personality to your writing Plus much more!  Click here to grab Laura's Toolkit Click here to join us over in the Unleash Your Niche Facebook group More about me amycaiger.com

Lack of time? Or perhaps you know the whole of your website needs the messaging updated, but what shall you do first? In this episode I do through the top areas of your website you should change first to make the biggest impact. Come and join me and loads of other solopreneurs in my Facebook Community Unleash Your Niche Visit my website

Does the thought of writing your About Page fill you with dread so you keep putting it to the bottom of your To-Do list?  Are you not really sure what you should be writing? Do you need to give your X-factor backstory, but what if you don't have one? Do you have to go personal, should it be super professional, shall I mention I've got kids, what about my qualifications? In this episode I share with you what your About page should contain so that it connects with your reader. Join my Facebook Community www.amycaiger.com

Do you keep thinking, why is that person being picked to talk about that subject when I know more than they do. Or you find people you know referring someone else to their friends or peers and you are left there thinking - err what about me!! Or even worse, when you happen to mention something you do, the response you get is ‘Oh I didn't know you did that!' In this episode I share with you 3 ways, plus a cheeky bonus, to position yourself as the go-to person. Join the Facebook community www.amycaiger.com

Pivoting or Repositioning your business? Whether it is down to the rather strange situation we are now finding ourselves in, or if it is just time for a bit of a pivot or reposition for your business. In this episode I share with you 3 things you need to keep in mind to make sure your new direction is communicated effectively. Join the Unleash Your Niche Facebook community https://www.facebook.com/groups/unleashyourniche/ (https://www.facebook.com/groups/unleashyourniche/) www.amycaiger.com

If you have found that business has gone a bit quiet in the last couple of weeks! Or maybe you now have less time to work on your business and need to prioritise. You feel a bit lost as to where to put your efforts.   In this week's episode I'm going to share with you the top things you need to be focusing on right now, to make sure you are making the most of the downtime and to that your business is in a strong position and raring to go! Join my Facebook group - https://www.facebook.com/groups/unleashyourniche (https://www.facebook.com/groups/unleashyourniche) amycaiger.com

In this episode I share with you the 3 mistakes I see all the time, and what you can do to avoid them. amycaiger.com instagram.com/amycaigerbiz

Offer a few different services and not sure how you can niche as they are all a bit different?   In this episode I will be giving you tips to help you niche even if you do more than 1 thing for your clients. amycaiger.com instagram.com/amycaigerbiz

When someone lands on your website, this is your chance to get them to connect with you. To know they are in the right place. But how do you go about doing that?  In this episode I go over two moments you need to create to get your visitor to connect with you immediately. 

Everybody's got one, and everyone is different. Are you making best use of what makes you, you, to get your biz to stand out? amycaiger.com instagram.com/amycaigerbiz

For many biz owners, getting clear on who their ideal client is causes so much confusion, stress and anxiety:  ‘Should I focus on this sector or that sector'  ‘Ummm do I want to work with solopreneurs, small businesses or corporates - Ooooh ? corporates pay well?!'   ‘I've worked with a few of the same type business but I don't want to ONLY work with these types of businesses'  Questions, questions and more blooming questions!  In this episode I talk about how you can start to define who is your A-list client, and then know how to spot them. www.amycaiger.com/masterclass www.instagram.com/amycaigerbiz

Feel you waffle about you do and leave who you're telling a bit confused? You know you are being a bit fluffy and you're not explaining what you do in a way people understand. You don't feel that people really 'get' what you do. In this episode I talk about what you can think about when creating your intro to make sure people get what you do. Links amycaiger.com/spark-ignitor Instagram.com/amycaigerbiz

Feel that your visual branding is a bit 'meh' and isn't really making you stand out? Join me and Claire Jenks, who is a graphic designer extraordinaire, as we talk about how to use your brand to get your business and niche to stand out from the crowd. About Claire Claire Jenks is a graphic designer and visual branding specialist, working with national and international clients. Claire helps businesses reconnect with their brand identity and create visually stand out content with the aim to help them attract more customers and engagement through consistency and confidence. Claire specialises in helping her clients with defying their brand identity and content creation. Her aim is to help businesses hit their targets, their ambitions and help them grow to the next level whether that be though offering an extra design resource to lean on or with advice on where to take their branding to next. www.clairejenks.co.uk Instagram - @clairejenksdesign Twitter - cjenksdesign For the brand audit - http://clairejenks.co.uk/resources/ (http://clairejenks.co.uk/resources/) www.amycaiger.com www.amycaiger.com/dynamos

Do you feel you're not leveraging your business enough because you are doing all sorts of jobs and services? Yes you've got customers but you're not seen as the expert in any of them. This is stopping you from taking your business to the next level and getting the bigger clients, speaking gigs etc. In this episode of Unleash Your Niche, I give you a plan of action to take you from being a jack of all trades to the Go To Expert. amycaiger.com/dynamos

You have a few options that you are mulling over, should you go down this route or that one? You've got an idea of what you want you new niche and business direction to be, but something is making you hesitate and is stopping you from going all in. In this episode I talk about how to know if the niche you have chosen is the right one for your business.

There is no point in blending into the online biz background, seeming so samey samey to all the other businesses that are doing similar things to you. You need to make sure you stand out so that your potential customers sit up and listen and start to form an orderly queue to work with/ buy from you. But how can you stand out? In this episode I give you my top tips for standing out and starting 2020 off with a bang!

There are so many things you need to do when you start a business, to get sorted, to work out it can become quite overwhelming. And now you're worrying about what your niche is! OMG stress levels are rising! But perhaps your niche doesn't have to be something on your (ever expanding) To-Do list straight away? A niche is not about guesswork, or choosing a direction just because. It's about looking at what has been working for you in your business and getting more focused on that. At each stage you review and focus again. So in this episode I tell you my three things you can be doing right now, that will help your niching decision when you are new in business.

Choosing a niche isn't enough - you need to step into it, live it, showcase it, be it. If the thought of living your niche cares you to bits you're not alone!  Implementing any kind of change in your business is damn right scary. Repositioning yourself into a new niche comes with additional dose of terror - it's a pretty visible, bold thing to do. In this episode I give you my tips to help manage the risk and reduce your fear so you stride (or shuffle if you prefer) into your chosen niche. Are you ready to squash the imposter gremlins like a whac-a-mole arcade game. Can I  hear a yes... ‘Yes'… Louder… ‘YES'! Woohoo lets go! 

Does thinking about niching down cause you to break out in a cold sweat? You're continually hearing conflicting opinions on whether you should indeed have a niche! But the honest truth is that this is becoming a source of worry, and quite frankly confusion over whether you should go down one path, or another, to focus on a certain sector, or another, and it‘s stopping you from actually getting your business out there as you are too worried about where you should be putting your efforts! In this episode I talk about what the signs are you might want to niche, and what the benefits of having a niche are on your business.

Want to get clear on your niche to make your business stand out, become the go to expert and attract more fantabulous A-list clients? Then this is the podcast for you!  I'll give you tips on how best to niche. How to make your business stand out from the crowd so you no longer feel beige, samey and blending into the online biz world wallpaper. How to become the expert on your field so you can elevate your business and take it to the next level.  Every month I'll have a guest expert on with me to go that little bit further into a niche related topic. If you want to ask me your questions - they why not join me live? I record these episodes over on my Facebook page @amycaigerbiz every Friday 12pm (London time).  For more info check out my website amycaiger.com