Podcasts about Repositioning

  • 491PODCASTS
  • 835EPISODES
  • 35mAVG DURATION
  • 5WEEKLY NEW EPISODES
  • Feb 25, 2026LATEST

POPULARITY

20192020202120222023202420252026

Categories



Best podcasts about Repositioning

Latest podcast episodes about Repositioning

Black Entrepreneur Experience
BEE 537 Reinventing Luxury Lambrusco: Myisha Moore on Building Saint Enzo Into a Modern Celebration Icon

Black Entrepreneur Experience

Play Episode Listen Later Feb 25, 2026 37:39


In this episode, we sit down with Myisha Moore, founder of Saint Enzo — a luxury modern Lambrusco designed to rival Champagne in quality and sophistication. Launched in August 2025, Saint Enzo's first release sold out within minutes online. Retailing at $80, the wine is produced entirely in Italy using 100% organic Lambrusco Grasparossa, with zero additives or cellar manipulation — challenging outdated perceptions of Lambrusco and restoring it to its historic prestige. Myisha, a brand management leader with experience across Nike, BlackRock, Ferrari, and Christian Louboutin, identified a white space in the wine and celebration market. Partnering with Armon Moore — a Creative Director with experience spanning Bentley, Bevel, and global luxury wine markets — the duo spent six years developing a product intentionally designed for modern connection and elevated celebration. In this conversation, we discuss: • Repositioning misunderstood categories as aspirational • From personal observation to market opportunity • Six years of vineyard visits and producer partnerships • The intersection of design, strategy, and luxury • Building a brand ecosystem rooted in joy and cultural relevance Saint Enzo is more than wine — it's a reframe of celebration itself. Subscribe, leave a review, and share this episode with someone who appreciates bold branding, luxury innovation, and visionary founders. #LuxuryWine #FounderStory #BrandStrategy #WineIndustry #Entrepreneurship   saintenzo.com

Category Visionaries
How Ridepanda landed Amazon and Google by repositioning within existing commuter benefit budgets | Chinmay Malaviya

Category Visionaries

Play Episode Listen Later Feb 24, 2026 19:23


Ridepanda turned the failed unit economics of shared micro-mobility into a viable B2B model by eliminating operational costs that drove Lime's per-minute pricing from $0.15 to $0.55. After working at Lime and seeing firsthand why rebalancing, charging, vandalism, and theft made profitability impossible, Co-founder Chinmay Malaviya built a subscription model where employers subsidize personal e-bikes and scooters for employees. The insight: commuting is planned travel with validated enterprise budgets already allocated to parking, shuttles, and transit. Ridepanda now works with Amazon, Google, and County of San Mateo, achieving 5-15% employee adoption—triple San Francisco's 2-4% bike commute rate—with 85% being net-new riders who've never regularly used bikes or scooters before. Topics Discussed: Why shared micro-mobility's cost structure (rebalancing, charging, vandalism) made $0.55/minute pricing inevitable Targeting enterprise transportation teams versus mid-market HR benefits buyers as distinct ICPs Subscription economics: $50-$250/month with employer subsidies only triggering on employee sign-ups Converting non-riders to daily commuters: 85% adoption from people who previously didn't bike/scooter Enterprise-first strategy: going where dedicated teams and budgets already exist for employee transportation Vertical expansion into manufacturing, law firms, hospitals, and universities GTM Lessons For B2B Founders: Target existing budget holders, not net-new spending: Enterprises already fund parking facilities, shuttle services, van pools, and commuter benefits through dedicated transportation and facilities teams. Ridepanda didn't create a new expense category—they repositioned within existing line items. This meant selling to buyers with validated pain, allocated budget, and quarterly goals tied to employee transportation. When entering established markets, map where your solution fits in current spending patterns rather than forcing buyers to carve out new budget. Structure pricing to eliminate perceived risk: The subsidy only applies when an employee signs up—there's no upfront commitment or wasted spend on unused capacity. This removed the enterprise objection of "why am I paying when I'm not getting anything." For a new category where adoption rates are unproven, usage-based pricing aligned incentives and made pilots trivial to approve. When selling unproven solutions, architect your commercial model so the buyer's risk scales linearly with actual utilization. Segment ICP by buyer motivation, not just company size: Enterprise buyers (transportation/facilities teams) optimize for modal shift, carbon reduction, and getting employees out of single-occupancy vehicles. Mid-market buyers (HR/benefits managers) optimize for return-to-office adoption, wellness metrics, and benefits competitiveness. Same product, completely different value props and sales conversations. Don't assume company size determines buyer psychology—map the org chart to understand who owns the problem and what they're measured on. Attack broken unit economics, not just user experience: Lime's pricing increase from $0.15 to $0.55 per minute wasn't greed—it was fundamental business model failure. Shared services require rebalancing fleets, charging distributed assets, and absorbing vandalism/theft losses. Personal ownership via subscription eliminated every operational cost that made shared mobility unprofitable. When incumbents are struggling financially despite strong demand, the opportunity isn't better execution—it's a structural model shift. Prove behavior change at enterprise scale, not just product-market fit: Achieving 5-15% employee adoption when the city baseline is 2-4% demonstrates that subsidized access plus personal ownership drives 3x penetration. More critically, 42% daily usage from an 85% net-new rider base proves the model creates new commuting behavior rather than capturing existing cyclists. Enterprise buyers focused on emissions and modal shift care about conversion metrics, not vanity usage numbers. Define the transformation metric that proves you're changing behavior systemically, not incrementally. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

unSILOed with Greg LaBlanc
622. The Critical Art of Manufacturing & Why We Can't Lose It with Tim Minshall

unSILOed with Greg LaBlanc

Play Episode Listen Later Feb 20, 2026 54:48


In today's world where every imaginable product can appear at your doorstep with the click of a button, the art that goes into manufacturing those products is increasingly overlooked.  Tim Minshall is a professor of innovation at the University of Cambridge and the author of How Things Are Made: A Journey Through the Hidden World of Manufacturing. As head of the Institute for Manufacturing, Tim is shaping the future leaders of manufacturing and reinforcing the critical role manufacturing plays in today's world.  In this conversation, Tim and Greg discuss the disconnect happening between modern-day consumers and the products they buy, plus the misconception that manufacturing has declined. They also delve into the complexity and fragility of manufacturing systems, the role of education in manufacturing, challenges in reviving manufacturing, and the future of manufacturing and software integration.  *unSILOed Podcast is produced by University FM.* Episode Quotes: Bridging the gap between idea and implementation 08:09: The narrative has got a bit confused. This idea that there is a thing called innovation where you have got all the great science and technology and all this cool stuff happening, and that is brilliant. And then there is a bit, which is now implement, or we can call that manufacturing and, as you say, not without its challenges to scale and support software at scale. It is a non-trivial challenge. But if you are scaling up the production process for a new cell therapy to treat cancer or scaling up the production of, a novel semiconductor approach using, I do not know, compound semiconductors, there is, as you say, massive physical challenges involved there, so, but to me that is all part of the same innovation story. You go from the idea and the market opportunity all the way through is part of the innovation story. There is not this neat line in the middle which goes, yes, we have done with the innovation, now we manufacture. Have we become disconnected from how manufacturing happens? Every single thing we can see, unless it is a plant, a rock, an animal, or another human, has been manufactured...All of these things have been manufactured, and so there has been a slight worrying thing that has happened, certainly in the UK, and I suspect a little bit in the US as well, which is we have become disconnected from how that happens. And the more we become disconnected from it, the less we appreciate how incredibly clever it is. What are one of the biggest challenges facing manufacturing? 16:39: One of the biggest challenges facing manufacturing is. Getting good people to want to work in factories. Surely step one is making it visible. If you do not know it and you have not seen it, you are unlikely to just go, oh, I want to get involved in manufacturing. You need to have seen it. Repositioning manufacturing as the thing that drives solution 23:24: We have to reposition manufacturing as the thing that drives solutions. It is the thing that pushes us to deal with the energy transition. It allows us to deal with our multiple healthcare crises. It is what allows us to deal with sustainability challenges, all of these, it allows us to deal with the defense challenges. Geopolitics at the moment is pointing to extremely important role for manufacturing. We would rather not be in this situation, but it is an absolute truth. Show Links: Recommended Resources: I, Pencil Breakneck: China's Quest to Engineer the Future by Dan Wang  Why Isn't the Whole World Developed? Lessons from the Cotton Mills by Gregory Clark Jeff Immelt | unSILOed John Taylor Ha Joon Chang | unSILOed Guest Profile: Faculty Profile at University of Cambridge's Institute for Manufacturing Professional Profile on LinkedIn Profile on X Guest Work: How Things Are Made: A Journey Through the Hidden World of Manufacturing – A Guide to Sustainable Innovation - US Your Life Is Manufactured: How We Make Things, Why It Matters and How We Can Do It Better - UK  Google Scholar Page Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Geobreeze Travel
How to Fly Business Class for FREE (Points & Miles Guide) with Owen from The Points Partner | Ep 278

Geobreeze Travel

Play Episode Listen Later Feb 17, 2026 37:55


(Disclaimer: Click 'more' to see ad disclosure) Geobreeze Travel is part of an affiliate sales network and receives compensation for sending traffic to partner sites, such as MileValue.com. This compensation may impact how and where links appear on this site. This site does not include all financial companies or all available financial offers. Terms apply to American Express benefits and offers. Enrollment may be required for select American Express benefits and offers. Visit americanexpress.com to learn more.  ➤ Free points 101 course (includes hotel upgrade email template)https://geobreezetravel.com/freecourse  ➤ Free credit card consultations https://airtable.com/apparEqFGYkas0LHl/shrYFpUr2zutt5515 ➤ Seats.Aero: https://geobreezetravel.com/seatsaero ➤ Request a free personalized award search tutorial: https://go.geobreezetravel.com/ast-form If you are interested in supporting this show when you apply for your next card, check out https://geobreezetravel.com/cards and if you're not sure what card is right for you, I offer free credit card consultations athttps://geobreezetravel.com/consultations!Timestamps:00:00 Intro00:11 Meet Owen ‘The Points Partner' + What You'll Learn Today01:42 From Paparazzi to Points: Owen's Origin Story03:31 How He Used Points for Work Travel (Paid Tickets, Upgrades & Rebooking)05:05 Getting US Credit Cards as a Non‑US Resident (Amex Porting, ITIN/EIN Paths)07:06 Work Reimbursements & ‘Bespoke' Strategy: Demographics vs Mathematics11:24 DIY Self‑Audit: Credit Responsibility + The Core Card Setup (Lifestyle + 2x)16:13 Redeeming 101: Pay-With-Points vs Transfers + Finding Great Award Value17:28 Learn It Yourself vs Done‑For‑You Booking Services18:06 What's a ‘Good Deal' in Points? Rule-of-Thumb Benchmarks & Search Skills19:27 Search Smarter: One-Way Awards, Repositioning & Flexibility20:11 The “10K Rule”: A Quick Gut-Check for Business Class Value21:26 From Ninja to Teacher: Making Points Content Beginner-Friendly24:38 Build Trust Without Oversharing: Consistency, Personality & Storytelling27:08 Entertainment vs. Math: Stop Flexing and Start Helping Newbies30:23 Is Points Content Too Saturated? Pick Your Audience & Offers32:27 Monetization Reality Check: Compliance, Affiliate Links & Income Streams36:07 Wrap-Up: Value Exchange, Multiple Revenue Lines & Where to Find OwenYou can find Julia at: ➤ Free course: https://julia-s-school-9209.thinkific.com/courses/your-first-points-redemption➤ Website: https://geobreezetravel.com/➤ Instagram: https://www.instagram.com/geobreezetravel/➤ Credit card links: https://www.geobreezetravel.com/cards➤ Patreon: https://www.patreon.com/geobreezetravelYou can find Owen at:➤ Website: https://thepointspartner.com/➤ Instagram: https://www.instagram.com/thepointspartner/ ➤ TikTok: https://www.tiktok.com/@thepointspartner ➤ Facebook: https://www.facebook.com/thepointspartner ➤ YouTube: https://www.youtube.com/@thepointspartner Opinions expressed here are the author's alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post. The content of this video is accurate as of the posting date. Some of the offers mentioned may no longer be available.

For The Love With Jen Hatmaker Podcast
Title:  Encore: Finding freedom with Mel Robbins and Two Little Words: Let Them

For The Love With Jen Hatmaker Podcast

Play Episode Listen Later Feb 13, 2026 61:35


Description:  Jen revisits this fan favorite episode with Mel Robbins. Buckle up, listeners.  It was only a matter of time before our paths crossed with Mel Robbins, one of the most respected experts on change and motivation in the zeitgeist, and today is that day. Known for being the host of the #1 ranking education podcast in the world, bringing deeply relatable topics, tactical advice, tools, and compelling conversations to her audiences, Jen and Amy spend today's hour diving into Mel's “Let Them” theory, which is taking the world by storm, already delivering instant peace and freedom in the lives and relationships of people putting it into practice. Together, they discuss: The difference between “Let Them” and “Let Me” Learning to release the white-knuckle grip we hold over other people's behavior (and other things beyond our control) Reframing disappointment to view it as a gift (yes, it's possible!) Repositioning self-worth inward, rather than leaving it dependent on others' opinions. Thought-provoking Quotes: “For a lot of women, we spend so much time upstairs in our heads as people-pleasers and over-analyzers, over-thinking and ruminating, trying to get things perfect. That's the last place I should be, personally. I need to drop into my body and get out of my head.” – Mel Robbins “People reveal who they are and what they care about through their behavior. Ignore their words. Watch their behavior. Let people be who they are. Let them do what they're going to do. Focusing on them is not where your power is.” – Mel Robbins “The difference between ‘not my business' and ‘let them' is worlds apart. When you say, ‘not my business', you're scolding yourself. With, ‘let them', you're in the power position because you see what's happening and are choosing to allow it without allowing it. You're rising above it.” – Mel Robbins Resources Mentioned in This Episode: Demotivators - https://despair.com/collections/ Effin Birds on Instagram - https://www.instagram.com/effinbirds/ Van Morrison - https://www.vanmorrison.com/ No Hard Feelings by the Avett Brothers - https://open.spotify.com/track/0bgQ1hQrpP6ScdBZlDfLE2 Foo Fighters - https://foofighters.com/ DePeche Mode - https://www.depechemode.com/ The Cure - https://www.thecure.com/ Taylor Swift - https://www.taylorswift.com/ The 5 Second Rule: Transform Your Life, Work, and Confidence with Everyday Courage by Mel Robbins - https://amzn.to/427OHwu The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins - https://amzn.to/4hc53bE The Mel Robbins Podcast - https://www.melrobbins.com/podcast The Four Questions: For Henny Penny and Anybody with Stressful Thoughts by Byron Katie - https://amzn.to/3C7tKXT My Legacy Podcast - https://www.iheart.com/podcast/1119-my-legacy-podcast-255793246/ Man's Search for Meaning by Viktor Frankl - https://amzn.to/4ajbyaz Dr. Stuart Ablon - https://www.stuartablon.com/ The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson - https://amzn.to/3PCqxmi Guest's Links: Website - https://www.melrobbins.com/ Instagram - https://www.instagram.com/melrobbins/ Facebook - https://www.facebook.com/melrobbins Twitter - https://x.com/melrobbins Youtube - https://www.youtube.com/melrobbins TikTok - https://www.tiktok.com/@melrobbins Podcast - https://www.melrobbins.com/podcast/ Connect with Jen!Jen's Website - https://jenhatmaker.com/ Jen's Instagram - https://instagram.com/jenhatmakerJen's Twitter - https://twitter.com/jenHatmaker/ Jen's Facebook - https://facebook.com/jenhatmakerJen's YouTube - https://www.youtube.com/user/JenHatmaker The For the Love Podcast is presented by Audacy.  To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

High Voltage Business Builders
#229 Is The Sales Funnel Dead? Zero-Click Commerce is the Future of Buying

High Voltage Business Builders

Play Episode Listen Later Feb 13, 2026 16:19


What if your website... doesn't matter anymore?This is called “Zero Click Commerce” In this episode of the High Voltage Business Builders Podcast, Neil breaks down the shift from keyword search to conversational buying. Customers are completing purchases inside ChatGPT, TikTok Shop, Instagram, and Google's AI environments without ever touching your website.If you are still optimizing only for traffic, funnels, and on-site conversions, you may be improving a system that customers are bypassing entirely.

Rush To Reason
HR1 Inside the Shift: Why Capital Is Repositioning—and Who Gets Hit. (2-10-26)

Rush To Reason

Play Episode Listen Later Feb 12, 2026 55:51


Join the Conversation at 303-477-5600 or text to 307-200-8222 Monday - Friday from 3 pm - 6 pm MT. HOUR 1 Hour 1 of Rush To Reason pulls back the curtain on the economic forces quietly reshaping everyday life—from interest rates and housing to global power and artificial intelligence. John Rush and Andy Peth are joined by Jordan Goodman, America's Money Answer Man, for a fast-moving conversation that connects the dots between the Federal Reserve, national debt, and political pressure. What happens when foreign nations lose confidence in U.S. Treasuries—and what does that mean for interest rates, inflation, and housing affordability? The discussion expands into global strategy, examining China's grip on gold, silver, and rare-earth minerals, and whether the U.S. can realistically regain control through projects such as domestic mining and refining. Then the lens shifts to the future: prediction markets outperforming polls, crypto's brutal volatility, and AI's rapid takeover of entire industries. From journalism layoffs to software companies losing relevance, the hour raises an uncomfortable question: Are jobs, institutions, and even governments adapting fast enough? This is a wide-angle look at power, money, and technology colliding… and the consequences most people aren't ready for. HOUR 2 Hour 2 of Rush To Reason dives headfirst into one of the most explosive questions in American politics: is the two-party system broken—or is breaking it exactly what empowers the wrong people? John Rush and Andy Pate are joined by Tom Joseph, founder of America's Main Street Party (https://www.mainstreetparty.org/), who lays out a bold plan to overhaul how candidates are nominated using technology, voter engagement, and a money-free process. Could an “Olympic-style” system finally break the grip of incumbents and party insiders? After Joseph exits, the gloves come off. John and Andy examine why third-party movements may weaken individual liberty by splintering conservatives while collectivists stay unified. From voter psychology to consumer power, free will, faith, and political realism, the conversation challenges assumptions many voters take for granted. The hour closes with a blunt assessment of Colorado politics, the Victor Marks debate, and the uncomfortable truth that few people are actually deciding elections right now. Is principle enough to win—or does strategy decide the future? If you think you understand how power really works, this hour will force you to rethink it. ⏱️ Guest Timestamps * Tom Joseph – America's Main Street Party - 1:10 HOUR 3 Hour 3 of Rush To Reason pulls no punches as John and Andy confront the brutal realities of winning statewide in Colorado. With the gubernatorial field crowded and fractured, they argue that electability—not ideology—will determine the outcome, and they openly assess which Republican candidates have a path forward and which ones quietly help Democrats by splitting the vote. The conversation widens into a blistering critique of Colorado's political landscape, from activist statewide officials to a base that rewards passion over strategy. John and Andy press listeners with a simple but uncomfortable question: how does your candidate actually beat Michael Bennet in the general election? Then the hour takes a sharp turn into healthcare, as they react to calls from National Nurses United to abolish ICE and revisit COVID-era treatment of patients. Can medical professionals remain trusted when activism enters the exam room? A caller underscores the concern, recalling pharmacies that refused to fill doctor-prescribed medications—and the lack of accountability that followed. The hour closes with a hard reset on messaging about property taxes, crime, roads, and homelessness. If candidates can't focus on what hurts voters right now, does anything else matter?

PTC Ministries
"Repositioning of A Nation" | Pastor Ron Russell

PTC Ministries

Play Episode Listen Later Feb 10, 2026 47:35


Sunday Morning February 8, 2026

The Bookkeepers' Podcast
How Bookeepers Become Indispensible in 2026

The Bookkeepers' Podcast

Play Episode Listen Later Feb 7, 2026 25:35


How can bookkeepers become financially essential in 2026? In this episode, we dive into the changing landscape for bookkeepers and how to ensure you are an indispensable asset to your clients. With the economy shifting and small businesses becoming more selective, it's crucial to articulate the value you bring. You need to be seen as a finance lead, not just someone who checks boxes. Chapters: 00:00:00 - Introduction and Welcome 00:00:17 - Understanding the Current Situation 00:01:20 - Value of Bookkeepers 00:03:03 - Role of a Finance Lead 00:04:01 - Becoming Indispensable 00:06:25 - Understanding the Business Environment in 2026 00:08:05 - Positioning as a Finance Lead 00:08:32 - Showing Your Value 00:10:45 - Leveraging Software and Tools 00:11:30 - Developing a Gold Standard Service 00:14:19 - Avoiding Burnout 00:15:14 - Setting Boundaries with Clients 00:17:29 - Repositioning the Value of Your Service 00:18:48 - Becoming Financially Essential 00:20:58 - Moving Towards Business Coaching 00:21:44 - Becoming an Essential Finance Lead 00:22:30 - Redefining Advisory Services 00:24:39 - Transitioning from Transactional Bookkeeping to Essential Finance Lead 00:25:07 - Conclusion ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

Essential Cruise Tips
8 Widely Held Repositioning Cruise Beliefs Are Wrong. Here's Why! (podcast #477)

Essential Cruise Tips

Play Episode Listen Later Jan 28, 2026 13:32


Repositioning cruises promise incredible value — sometimes half the price of a regular cruise — but after doing several of them (including my recent 18-night Silver Nova Alaska–to–Japan repositioning), I've realised many cruisers board with expectations that are completely misguided. And those myths guarantee disappointment. In this video, I reveal the most widely believed repositioning cruise myths that are 100% wrong — and what these cruises are really like. If you've been thinking of booking a repositioning cruise because they're cheap, relaxing, sunny, or just like regular cruises… this is the video you need to watch before you click "book". Become a Tips For Travellers Patron: https://www.patreon.com/tipsfortravellers and get exclusive Patron-only content, downloads and livestreams Visit my Tips For Travellers YouTube: https://www.youtube.com/tipsfortravellers   Offers: Get 10% any order of The Cruise Maps who you visit the site using this link: https://www.TheCruiseMaps.com/TFT Get up to 30% off collectible tokens of place you've visited using the link: https://www.TheWanderClub.com/TFT

The Marketing Architects
The Risks of Brand Activism with Professor Tyler Milfeld

The Marketing Architects

Play Episode Listen Later Jan 27, 2026 43:58


When brands try to stand out through purpose or activism, they often stumble into controversy. So what's driving these missteps? And how should brands respond when backlash strikes? This week, Elena, Angela, and Rob are joined by Professor Tyler Milfeld from Villanova School of Business to discuss the hidden risks of brand activism and repositioning. Tyler unpacks why high-profile rebrands fail, when purpose messaging actually works, and how brands should respond when they face backlash. Plus, learn why doing nothing might be better than apologizing. Topics covered: [04:00] Why most repositioning efforts fail[09:00] The credibility gap in brand purpose[12:00] When pro-social brands don't benefit from purpose ads[18:00] How brand power changes the rules for activism[21:00] The worst response to brand activism backlash[29:00] Why great insights matter more than shiny objects[32:00] Marketing communication needs more fun To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2025 MediaPost Article:https://www.mediapost.com/publications/article/411321/what-drives-brand-repositioning-and-why-do-these.htmlVillanova University Page: https://www1.villanova.edu/university/business/faculty-and-research/faculty-by-department/biodetail.html?mail=tyler.milfeld@villanova.edu&xsl=bio_longTyler Milfeld's LinkedIn: https://www.linkedin.com/in/tyler-milfeld/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

The James Altucher Show
From the Archive: Tim Ferriss on Possibility, Mentors, and the DISS Learning Framework

The James Altucher Show

Play Episode Listen Later Jan 23, 2026 95:06


Episode Description:This second installment of “From the Archive” returns to James's early, unfiltered conversation with Tim Ferriss. They unpack how to market by creating newsworthy moments (including a frigid book-launch fiasco turned lesson), how to learn anything using Tim's DISS framework (Deconstruction, Selection, Sequencing, Stakes), and why “possibility is negotiable” when you seek outliers and test assumptions. Tim explains fear-setting, slow-play networking that leads to real mentors, and the origin story of BrainQUICKEN → BodyQuick, including direct-response tactics, offline ads, and early UFC sponsorships. The through-line: run small experiments, protect your best energy, and stack skills to raise your odds.What You'll Learn:How to engineer “newsworthy” launches and recover from execution misses without losing momentum.The DISS method for rapid learning (Deconstruction, Selection, Sequencing, Stakes) you can apply to languages, poker, orFear-setting, not goal-setting: define worst-case scenarios, prevention steps, and recovery plans to make bolder moves.Mentors without asking “be my mentor”: add value first, build loose ties, and let a few relationships compound.From side-hustle to exit: repositioning, channel selection (including print/radio), and why out-of-fashion inventory can be a bargain.Timestamped Chapters:[02:20] A launch-day disaster in 10° weather—and the customer-recovery playbook.[05:00] “Possibility is negotiable” vs. the default “probable” path.[06:57] Finding mentors by learning before earning: the slow-play relationship strategy.[10:00] Optionality: the angel-investing analogy for career and mentors.[14:00] The DISS framework for learning anything.[18:50] Hunt the outliers: why “who shouldn't be good at this—but is?” unlocks technique.[24:30] Fear-setting: risk = likelihood of an irreversible negative outcome.[26:20] Micro-experiments to de-risk big transitions.[27:24] Secret origin: BrainQUICKEN → BodyQuick; from nootropics to non-stimulant pre-workout.[31:55] Repositioning, targeted niches, and early UFC placements.[33:13] Don't ignore “old” channels: print and radio as arbitrage.[33:55] Burnout, one-way ticket to London, and systems that led to a sale.[40:36] Title testing (and red herrings) in publishing.[46:16] The 4-Hour Workweek started by accident [52:14] Publishing myths: how “impossible” ideas become inevitable [01:07:58] TV vs. podcasting: control, constraints, and creative freedom [01:31:34] Investing: bet on people (the beer test + mall test) Additional Resources:Tim Ferriss — official site/podcast hub: tim.blog • The Tim Ferriss ShowThe 4-Hour Workweek (Expanded & Updated): Amazon listingThe 4-Hour Body — official site: fourhourbody.comThe 4-Hour Chef — official site: fourhourchef.comThe 4-Hour Workweek — official site: fourhourworkweek.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lifetime Cash Flow Through Real Estate Investing
How the Top 1% Actually Invest in Real Estate (It's Not What You Think) | Ep. 1,204

Lifetime Cash Flow Through Real Estate Investing

Play Episode Listen Later Jan 19, 2026 35:28


Dave Wolcott is the founder of Pantheon Investments, where he helps entrepreneurs build lasting wealth and legacy through alternative investments. With over 20 years of experience and mentorship from top experts in private markets, tax strategy, and multi generational wealth, Dave created the Pantheon Holistic Wealth Strategy to bring insider level strategies once reserved for the ultra wealthy to everyday investors. Today, Pantheon is a trusted resource for those seeking financial freedom beyond traditional stock market investing.   Here's some of the topics we covered:   How the Marine Corps shaped Dave's mindset for wealth and leadership Using life insurance as a secret weapon to fund investments The holistic wealth strategy most investors have never heard of Why belief, health, and habits matter more than money Tax and estate strategies the wealthy use to keep more of what they earn How asset protection can save your wealth before you even make it Repositioning assets to unlock smarter, more diversified investments Why becoming a specialist beats trying to do everything   To find out more about partnering or investing in a multifamily deal: Text Partner to 72345 or email Partner@RodKhleif.com    For more about Rod and his real estate investing journey go to www.rodkhleif.com   Please Review and Subscribe  

Omni Talk
CVS Private Brands Strategy, Simplification, and Health-Led Growth with Mike Wier | NRF 2026

Omni Talk

Play Episode Listen Later Jan 19, 2026 9:14


In this Omni Talk Retail episode, recorded live from NRF 2026, Mike Wier, Vice President of Store Brands at CVS, joins Anne Mezzenga and Chris Walton to discuss how CVS is rethinking private brands as a core growth engine across health, wellness, and everyday convenience. Mike explains what it means to run store brands like a “mini CEO,” overseeing product development, sourcing, branding, and growth across a 9,000-store footprint. With most CVS customers shopping quick, mission-driven trips, the conversation focuses on how simplicity, clarity, and trust at the shelf are shaping CVS's private brand strategy. Looking ahead, Mike outlines his vision for CVS private brands evolving beyond the store, becoming trusted consumer brands that extend outside of CVS's four walls and operate more like modern CPG companies. Key Topics Covered: -What it means to lead private brands as a “mini CEO” inside CVS -Why CVS simplified dozens of brands into a focused brand portfolio How short, mission-driven trips shape private brand strategy -Repositioning the CVS brand for health, wellness, and trust -Packaging simplification and shelf clarity as competitive advantages -Competing with national brands in wellness and everyday essentials -Why CVS private brands may expand beyond CVS stores -How private brands are becoming long-term growth platforms Thank you to Vusion for supporting Omni Talk Retail's NRF 2026 coverage, and thank you to our listeners for following along throughout the show. #NRF2026 #CVS #PrivateBrands #StoreBrands #RetailStrategy #HealthAndWellness #RetailBranding #RetailInnovation #OmniTalkRetail

Association Transformation
Rethinking Association Events

Association Transformation

Play Episode Listen Later Jan 19, 2026 25:24


Send us a textTired of expensive conferences with ten competing tracks, swag bags that collect dust, and exhibitors standing awkwardly behind tables? So is Gordon Glenister.In this episode, the CEO of Membership World joins Andrew and Elisa to share his upcoming UK road show—a bold experiment in intimate, regional events designed around one question: How do we actually engage members in an increasingly noisy world?Gordon breaks down what he's doing differently: → Four locations bringing content to members instead of making everyone trek to London → A pricing model that rewards participation (£60 if you commit to meeting with partners) → Repositioning suppliers as "experts" and embedding them in roundtables—not relegating them to the hallway → Capturing and sharing insights from every session so the learning doesn't die in your notebookWhether you're rethinking your own conference model or just fed up with the status quo, this conversation is packed with ideas worth stealing.P.S.

0xResearch
Kaito, Lighter, and Prediction Markets | Livestream

0xResearch

Play Episode Listen Later Jan 16, 2026 60:59


In this episode we went live to review recent crypto developments, including Lighter's perpetuals performance, Kaito's pivot toward curated marketing, Pump.fun feature updates, and growing debate around prediction markets and their regulation. Thanks for tuning in! As always, remember this podcast is for informational purposes only, and any views expressed by anyone on the show are solely their opinions, not financial advice. -- Follow Blockworks Research: https://x.com/blockworksres Follow Danny: https://x.com/defi_kay_ Follow Boccaccio: https://x.com/salveboccaccio -- Uniswap's Trading API offers plug-and-play access to deep onchain and off-chain liquidity, delivering enterprise-grade crypto trading without the complexity - from one of the most trusted teams in DeFi.  Click to get started with seamless, scalable access to Uniswap's powerful onchain trading infrastructure. https://hub.uniswap.org/?utm_source=blockworks&utm_medium=podcast&utm_campaign=ww_web_bw_awa_trading-api_20251117_podcast_clicks -- A yearly Blockworks Research subscription is $4,500, but now you can get our latest MetaDAO research report absolutely free. Read up on the latest funding models and what it all could mean for the future of ICOs: https://link.blockworks.co/metadaoreport -- Subscribe on YouTube: https://bit.ly/3foDS38 Subscribe on Apple: https://apple.co/3SNhUEt Subscribe on Spotify: https://spoti.fi/3NlP1hA Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ -- Timestamps: (0:00) Introduction (2:56) Lighter's Performance (16:23) Kaito's Repositioning (43:30) Uniswap Ad (44:15) Prediction Markets (59:35) Closing Comments -- Check out Blockworks Research today! Research, data, governance, tokenomics, and models – now, all in one place Blockworks Research: https://www.blockworksresearch.com/ Free Daily Newsletter: https://blockworks.co/newsletter -- Disclaimer: Nothing said on 0xResearch is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Boccaccio, Danny, and our guests may hold positions in the companies, funds, or projects discussed.

Christopher Dufey Podcast
Scaling to $2M Per Month in REAL TIME | Brian Mark & Chris Dufey

Christopher Dufey Podcast

Play Episode Listen Later Jan 16, 2026 9:18


Work with me: https://jointherainmakers.com/choosetime?utm_src=organicyoutube Get your free demo: https://jointherainmakers.com/demo?utm_src=organicyoutube ------- Most coaches don't need another tactic. They need to see how real operators actually think when scaling. This episode is a raw, behind-the-scenes strategy session where Chris Dufey sits down with Brian Mark to break down the exact thinking, systems, and decisions currently being used to scale a coaching business toward multi-seven figures per month. What you're listening to isn't a polished interview. It's a real working conversation. The same type of call we run with partners and clients when we're diagnosing growth bottlenecks and mapping the fastest path forward. Not theory. No "just post more content" nonsense. —— In this video: 00:00 — Inside a real scaling strategy session 00:14 — Why Brian's a rocketship (and why that matters) 01:06 — Why most coaches are stuck on the content hamster wheel 01:38 — Diagnosing bottlenecks in a growing business 01:52 — The 3 key buckets behind multi-seven-figure growth 02:09 — Engineering ads and funnels that actually convert 02:22 — Staying in your zone of genius as you scale 02:32 — Why you can't stay a one-person operation 02:41 — Building a team without chaos 02:53 — Measuring success without guessing 03:09 — The system that turns attention into revenue 03:29 — Why live workshops still work 03:49 — Repositioning calls for warmer buyers 04:19 — Fixing call fatigue and market skepticism 05:11 — Why you're not "one funnel away" 05:20 — The 3-bucket growth framework (know → trust → convert) 05:55 — Eliminating operational drag 06:12 — What actually creates rapid, clean growth 06:22 — Lead generation tools that still work 06:46 — Using WhatsApp and messaging correctly 07:12 — Outbound done the right way 07:21 — Where to go deeper (RMAS system) 07:35 — The critical numbers most coaches ignore 08:04 — Removing uncertainty from growth 08:22 — How this system works end-to-end 08:45 — Going deeper with the full model 08:58 — Doing it yourself —— If this is our first time meeting, hey

Tips For Travellers
8 Widely Held Repositioning Cruise Beliefs Are Wrong. Here's Why! (Podcast #555)

Tips For Travellers

Play Episode Listen Later Jan 14, 2026 13:25


Repositioning cruises promise incredible value — sometimes half the price of a regular cruise — but after doing several of them (including my recent 18-night Silver Nova Alaska–to–Japan repositioning), I've realised many cruisers board with expectations that are completely misguided. And those myths guarantee disappointment. In this video, I reveal the most widely believed repositioning cruise myths that are 100% wrong — and what these cruises are really like. If you've been thinking of booking a repositioning cruise because they're cheap, relaxing, sunny, or just like regular cruises… this is the video you need to watch before you click "book". I'm Gary Bembridge from Tips For Travellers — helping you make the smartest cruise choices so you have the best possible trip.   Become a Tips For Travellers Patron: https://www.patreon.com/tipsfortravellers and get exclusive Patron-only content, downloads and livestreams Visit my Tips For Travellers YouTube: https://www.youtube.com/tipsfortravellers   Offers: Get 10% any order of The Cruise Maps who you visit the site using this link: https://www.TheCruiseMaps.com/TFT Get up to 30% off collectible tokens of place you've visited using the link: https://www.TheWanderClub.com/TFT

City Church Podcast | Sunshine Coast, Australia
11-01-2026 - FASTING - REPOSITIONING FOR GOD - Pastor Ed Luther

City Church Podcast | Sunshine Coast, Australia

Play Episode Listen Later Jan 11, 2026 31:56


This message will give FIVE FACTS about fasting that will transform your walk with God. For more information go to. www.city-church.com.au/

Commercial Real Estate Podcast
Repositioning Through Cycles: Portfolio Strategy at Scale with Salvatore Iacono, President and CEO at Cadillac Fairview

Commercial Real Estate Podcast

Play Episode Listen Later Jan 8, 2026 27:05


Welcome to the CRE podcast. 100% Canadian, 100% commercial real estate. What if navigating a $27 billion portfolio could teach you how to thrive through market cycles? In this episode of the Commercial Real Estate Podcast, hosts Aaron Cameron and Adam Powadiuk welcome Salvatore Iacono, President and CEO at Cadillac Fairview, for an in-depth conversation... The post Repositioning Through Cycles: Portfolio Strategy at Scale with Salvatore Iacono, President and CEO at Cadillac Fairview appeared first on Commercial Real Estate Podcast.

Dare 2 Hear - The Podcast
A Word for 2026: A Repositioning in the Reset

Dare 2 Hear - The Podcast

Play Episode Listen Later Jan 7, 2026 39:04


Welcome to the first podcast episode of the New Year.  Today, I share the prophetic word God gave me for this year, and I do a little bit of teaching and exhortation at the end as well.  There are 3 Key Words the Lord uses throughout this prophetic word for 2026. They are Rest, Reset, and Repositioning. They are all "R" words that begin with RE  - isn't that just like God? I couldn't have planned that if I tried. However, after recording the podcast and typing up this description, I just realized there is a 4th RE word: Rejoice. I didn't talk much about that word this week, because last week's podcast episode was all about how our weary world be rejoicing. God is definitely on the move in mighty and miraculous ways this year!  I pray this word not only blesses you, but also challenges you to seek God and go deeper with Him. One thing I know we need to do in this season is put down deep roots and be planted by the stream of His living water. As always, with any prophetic word. Seek the Lord. Ask Him to reveal more to you and show you what you need to do to align with what He is doing and what He wants accomplished in this New Season.    You can connect with me or order my books on my website here: https://debbiekitterman.com/ click on the store tab and choose the book(s) you would like to view under the book tab.   OR on Amazon here using my affiliate links:    Legacy: The Lost Art of Blessing  http://www.amazon.com/dp/B0BNJNNHKY/ref=nosim?tag=da2he-20   Releasing God's Heart through Hearing His Voice:  http://www.amazon.com/dp/0615316220/ref=nosim?tag=da2he-20   The Gift of Prophetic Encouragement: Hearing the Word of God for Others:  http://www.amazon.com/dp/0800798864/ref=nosim?tag=da2he-20   The Gift of Prophetic Encouragement Bible Study: Living a Lifestyle of Encouragement  http://www.amazon.com/dp/B083J3RCYP/ref=nosim?tag=da2he-20   Symbolism Reference Guide & Dream Journal: http://www.amazon.com/dp/0984012346/ref=nosim?tag=da2he-20  

Axelbank Reports History and Today
#194: Richard Bell - "The American Revolution and the Fate of the World"

Axelbank Reports History and Today

Play Episode Listen Later Jan 6, 2026 55:51


It's almost the 250th anniversary of America's founding. Not only did the Revolution define the fate of the continent, Dr. Richard Bell argues it was a harbinger for the rest of the world. On this episode, we explore how he discovered that, and how that argument can shape our understanding of world events.From the publisher: In this revelatory and enthralling book, award-winning historian Richard Bell reveals the full breadth and depth of America's founding event. The American Revolution was not only the colonies' triumphant liberation from the rule of an overbearing England; it was also a cataclysm that pulled in participants from around the globe and threw the entire world order into chaos. Repositioning the Revolution at the center of an international web, Bell's narrative ranges as far afield as India, Africa, Central America, and Australia. As his lens widens, the “War of Independence” manifests itself as a sprawling struggle that upended the lives of millions of people on every continent and fundamentally transformed the way the world works, disrupting trade, restructuring penal systems, stirring famine, and creating the first global refugee crisis. Bell conveys the impact of these developments at home and abroad by grounding the narrative in the gripping stories of individuals—including women, minorities, and other disenfranchised people. The result is an unforgettable and unexpected work of American history that shifts everything we thought we knew about our creation story.Our other episode with Richard Bell, where we focused on his book, "Stolen," can be found here: https://podcasts.apple.com/us/podcast/axelbank-reports-history-and-today/id1521053272?i=1000506680498Richard Bell's website can be found at https://www.richard-bell.com/Information on his book can be found at https://www.penguinrandomhouse.com/books/752265/the-american-revolution-and-the-fate-of-the-world-by-richard-bell/AxelbankHistory.com is designed by https://www.ellieclairedesigns.com/Axelbank Reports History and Today" can be found on social media at https://twitter.com/axelbankhistoryhttps://instagram.com/axelbankhistoryhttps://facebook.com/axelbankhistory

Highlands Church
Repositioning Yourself to Christ | Ben Thompson

Highlands Church

Play Episode Listen Later Jan 5, 2026 35:39


Join us as we listen to the latest message featuring Pastor Ben Thompson!Our heart at Highlands is to lead you into a growing relationship with Jesus, so you can have a life full of purpose as you grow in your faith and lead others to Jesus. Connect with us here:Website: ⁠HighlandschurchHome ⁠Facebook: ⁠FacebookLog in to Facebook ⁠Instagram: ⁠Instagraminstagram.com/highlands.au ⁠Bible Verses:Psalms 98:1 NLT1 Peter 5:6 NLTJohn 15:1-8 NLTHosea 6:6 NLTJohn 15:15 NLT

DCL Podcast
518 Trains, Planes & Disney Cruise Line: Planning the Ultimate European Vacation | Barcelona to Southampton (7-Night Repositioning)

DCL Podcast

Play Episode Listen Later Dec 21, 2025 72:12 Transcription Available


Join us for an epic European adventure as frequent guest Bryan returns to share his family’s incredible 7-night repositioning cruise aboard the Disney Fantasy. From exploring the historic streets of London, Paris, and Barcelona by train to sailing the stunning Strait of Gibraltar, this episode is packed with essential Disney Cruise Line planning tips for Europe. Discover the unique charm of sailing from Barcelona to Southampton, including unforgettable port stops in Lisbon, Vigo, and A Coruña. Whether you are looking for advice on booking European excursions or navigating international travel with teens, this deep dive into a bucket-list Disney Cruise itinerary has everything you need to plan your own magical voyage.Topics Discussed in the Main Segment-Pre-Cruise Travel: Planning a multi-city pre-stay in London, Paris, and Barcelona using high-speed trains like the Eurostar and TGV.-European Sightseeing: Reviews of major attractions including the London Eye, British Museum, Ghost Bus Tour, Eiffel Tower, and La Sagrada Familia.-Onboard the Fantasy: Differences between European and Caribbean sailings, including food variations, international demographics, and unique merchandise.-Strait of Gibraltar: The unique experience of sailing past the Rock of Gibraltar at sunrise.-Port Adventures: Detailed breakdowns of a Tuk Tuk tour in Lisbon, exploring Vigo on foot, and a Segway tour of the Tower of Hercules in A Coruña. Episode Cruise Summary-Sailed Out Of: Barcelona, Spain.-Ports of Call:Lisbon, Portugal.Vigo, Spain.A Coruña (La Coruña), Spain.-Debarkation Port: Southampton, England. Want to be on the show? Fill out this form, and we'll be in contact with you real soon!https://dclpodcast.com/want-to-be-on-the-show/Support our show via Patreon:http://www.patreon.com/dclpodcastUse Christy's Travel Services:https://dclpodcast.com/book-with-christy/Follow the DCL Podcast via:http://www.facebook.com/dclpodcasthttp://www.instagram.com/dcl_podcastFollow Lake at:https://www.instagram.com/mouse.genhttps://www.youtube.com/@MouseGenFollow Christy at:http://www.packyourpixiedust.comhttps://www.instagram.com/packyourpixiedust 

The Potter's Touch on Lightsource.com
Set the Record Straight | Sarah Jakes Roberts

The Potter's Touch on Lightsource.com

Play Episode Listen Later Dec 14, 2025 79:57


Do you ever feel like your past mistakes limit what's possible for you? In “Set the Record Straight,” Sarah Jakes Roberts walks through how God confronts the gap between what feels true and what is true. Using the story of Abraham and Sarah, she reveals how facts like past mistakes, disappointment, age, shame, or delay can shape our expectations and limit our faith. God doesn't avoid life's messy places — He shows up in them. He pursues you there, challenging your assumptions and inviting you to judge Him faithful to do what He said. In this message, SJR confronts: Discerning the difference between facts and truth Breaking agreement with lies formed through disappointment Trusting God's track record over your current reality Repositioning your heart to receive what God is still promising If you've ever doubted a promise because it felt impossible, this message is for you. It's time to let God set the record straight. Message: “Set the Record Straight” Scripture: Genesis 18:9-15 (NKJV) Speaker: Sarah Jakes Roberts Date: Dec. 14, 2025 ✨ Welcome to Your Moment of Transformation You don't have to walk this journey alone. Let Jesus guide your steps and fill your life with purpose and peace.

The Potter's Touch on Lightsource.com - Audio
Set the Record Straight | Sarah Jakes Roberts

The Potter's Touch on Lightsource.com - Audio

Play Episode Listen Later Dec 14, 2025 79:57


Do you ever feel like your past mistakes limit what's possible for you? In “Set the Record Straight,” Sarah Jakes Roberts walks through how God confronts the gap between what feels true and what is true. Using the story of Abraham and Sarah, she reveals how facts like past mistakes, disappointment, age, shame, or delay can shape our expectations and limit our faith. God doesn't avoid life's messy places — He shows up in them. He pursues you there, challenging your assumptions and inviting you to judge Him faithful to do what He said. In this message, SJR confronts: Discerning the difference between facts and truth Breaking agreement with lies formed through disappointment Trusting God's track record over your current reality Repositioning your heart to receive what God is still promising If you've ever doubted a promise because it felt impossible, this message is for you. It's time to let God set the record straight. Message: “Set the Record Straight” Scripture: Genesis 18:9-15 (NKJV) Speaker: Sarah Jakes Roberts Date: Dec. 14, 2025 ✨ Welcome to Your Moment of Transformation You don't have to walk this journey alone. Let Jesus guide your steps and fill your life with purpose and peace.

The Unified Brand - Branding Podcast
Positioning vs Repositioning: What Your Brand Really Needs

The Unified Brand - Branding Podcast

Play Episode Listen Later Dec 11, 2025 6:49


Most brands hit a wall—sales stall, campaigns underperform, and competitors suddenly feel more relevant. But is it time for a full reposition, or are you simply lacking a strong positioning strategy to begin with?In this episode of The Unified Brand Podcast, Chris breaks down the critical difference between brand positioning and brand repositioning, revealing how to determine what your brand truly needs to grow. You'll discover:The core definitions and differences between positioning and repositioningKey questions to ask before making a strategic shiftReal-world brand examples: Old Spice, Netflix, and AppleWhen a visual rebrand is necessary—and when it's notWhy most businesses should focus on clarity before evolutionPerfect for founders, marketers, and business leaders ready to unlock brand growth by making smarter strategic decisions.

Integrate & Ignite Podcast
How Marketers Avoid Costly Rebrand Mistakes With Smarter Brand Repositioning, feat. Kathryn Vargas

Integrate & Ignite Podcast

Play Episode Listen Later Dec 9, 2025 35:57


Rethink your rush to rebrand! Learn how slowing down reveals customer insights that make messaging stick, aligns teams, and transforms research into results. We share proven frameworks to avoid the speed trap and build lasting brand impact.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==05:39 Rebranding vs. Repositioning Insights07:24 Strengthening Position for Market Leadership11:25 Backbase's US Market Struggles12:33 "New Coke Campaign Failure"16:31 Customer Insights Drive Success21:34 Customer Insights Revive Business Relationships24:06 Listening to Customers' Pain Points26:24 "Repositioning Goals and Alignment"29:57 Expanding Tacos Through Testing33:06 Rapid Promotion Rollout Strategy==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

The Very Real Estate Effect Investing in Quebec
The Montreal Investment Playbook: Multi-Res & Land Opportunities with Colliers' Joe Rullier

The Very Real Estate Effect Investing in Quebec

Play Episode Listen Later Nov 28, 2025 25:27


Over the last year, Montreal's industrial market has gone from uncertainty to cautious Former pro hockey player turned top investment broker, Joe Rullier (Executive Vice President, Colliers), shares how he went from the NHL grind to building the #1 investment team in Canada and navigating one of the toughest markets Montreal has seen in years. In this episode, Joe breaks down how New York's high-pressure investment world shaped his work ethic, why land deals have slowed, how he underwrites like a banker to make deals actually financeable, and where he sees real opportunity right now in Montreal's multifamily and land markets. From CMHC delays to older stock repositioning, Joe explains the mindset, structure, and creativity investors need if they want to win in today's environment instead of buying into "dream" pricing that never materializes.   Topics & Timestamps ⏱ 00:01:03 – Welcome back to the Espace Montreal Podcast & intro to Joe Rullier

Tips For Travellers
Too Many Repositioning Cruisers Make These 6 Mistakes (Podcast #553)

Tips For Travellers

Play Episode Listen Later Nov 24, 2025 15:23


Repositioning cruises can offer unbeatable value — but they also come with big risks and hidden catches that could ruin your dream cruise. I share everything you need to know: what a repositioning cruise is, why they're so cheap, who they're ideal for, how to find them, and the common mistakes to avoid. I've done many of these unique one-way cruises, and I'll reveal the insider tips and watchouts to help you decide if they're right for you. Don't book one until you hear this! Become a Tips For Travellers Patron: https://www.patreon.com/tipsfortravellers and get exclusive Patron-only content, downloads and livestreams Visit my Tips For Travellers YouTube: https://www.youtube.com/tipsfortravellers   Offers: Get 10% any order of The Cruise Maps who you visit the site using this link: https://www.TheCruiseMaps.com/TFT Get up to 30% off collectible tokens of place you've visited using the link: https://www.TheWanderClub.com/TFT

Beer Branding Trends
100 - Repositioning Your Parent Brand (for better or worse)

Beer Branding Trends

Play Episode Listen Later Nov 18, 2025 15:42


Learn more at: www.craftbeerrebranded.com / http://www.beyondbeerbook.com-Have a topic or question you'd like us to field on the show? Shoot it our way: hello@cododesign.com-Join 8,000+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com 

Modern Startup Marketing
262 - What Happened When We Brought Our Customer Into Our Strategy Meeting (Jess Cook, Vector)

Modern Startup Marketing

Play Episode Listen Later Nov 12, 2025 52:49


Jess Cook is Head of Marketing at Vector. Vector is the only way to build ad audiences by name. Contact-based ads platform so your ads reach the right people (those that want to buy).Here's what we cover:02:39 Understanding Vector's (new!) Positioning05:30 Customer-Centric Growth Strategies08:16 Repositioning and Messaging Evolution11:04 Incorporating Customer Feedback and why we brought our customer into our strategic company meeting14:05 The Role of Research in Marketing16:37 Building Ad Audiences by Name19:18 Our Creative Process Behind the Brand22:09 On Launching the Podcast with the CEO - we fly down to Florida and film in the studio26:47 Focused growth channels 28:04 Creativity that stems from customer research and insights30:42 Sabrina Carpenter's hairbrush microphone34:06 My favorite customer interview question38:30 Customer marketing plays at Vector41:46 Our influencer marketing experiment results46:47 Leveraging AI in Marketing51:11 Innovative SEO Strategies we're usingJess on LinkedIn: ⁠linkedin.com/in/jesscook-contentmarketingVector: ⁠www.vector.coSubscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠Newsletter: ⁠⁠One Insight

The Art of Branding
Repositioning to $10M | Nicole Downer

The Art of Branding

Play Episode Listen Later Nov 11, 2025 56:58


At $1.2M, everything stopped working.Landscape company Downer Brothers could add more crews, more equipment, and watch revenue grow. Until they couldn't. Profit tanked. Hours piled up. Same money.Nicole Downer had to reposition her entire business to break through to $10M. Generalists became specialists. Gut-feel decisions became data-driven. And the hardest part? Helping longtime team members let go of roles that defined them so they could become experts at one thing.She calls it "ghost org charting" - imagining what the company looks like at $10M, then working backward to reposition today. It forces hard conversations. Especially with people you care about.This is what repositioning for growth actually costs. Not just new messaging. Your entire operation and your people have to transform alongside the business.-Find gaps in your brand health and performance in 5 minutes with ⁠⁠⁠⁠⁠⁠The Brand Health Audit⁠⁠⁠⁠⁠⁠.-02:22 Navigating Business Growth05:23 Specialization vs. Generalization10:11 Implementing Systems for Scaling22:43 Avoiding Shiny Object Syndrome28:16 Supporting Teams and Building Relationships34:03 Adapting to Market Trends42:34 Balancing Technology and Human Connection51:03 Valuing Employees and Long-Term Commitment-5 episodes to binge on:⁠⁠⁠⁠⁠The no bullshit strategy⁠⁠⁠⁠⁠⁠ with Alex Smith⁠⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠⁠ with Cam Varner⁠⁠Your Business Might Be Unsellable⁠⁠ with Allie Beckmann and Alexandria SeydelRepositioning Without Losing Customers with Amy Heidersbach & Melissa Eaton⁠⁠The Crisis Management Playbook⁠⁠ with Oliver Aust and Gordon Firemark⁠-Reach out to guest speaker | Nicole Downer: Instagram | Facebook | LinkedInFollow Beatrice Gutknecht:⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠Produced by ⁠⁠⁠⁠⁠⁠Your Podcast Sidekick

Bizarro World
Metals Bull Market Enters New Phase: Taking Profits and Repositioning — Bizarro World 339

Bizarro World

Play Episode Listen Later Nov 11, 2025 48:42


Investing in Bizarro World Episodes: https://youtube.com/playlist?list=PLIAfIjKxr02sAztzlJNy1ug5bDvTVZkME&si=w2d_EF-B5jMo1dYD Subscribe to Investing In Bizarro World: @bizarroworld Editor's Note: Nick just released a brand-new Foundational Profits report called “The Secret $1.02 Million Gold Script.” It's about a unique way to profit from gold's rise — one that multiplies gains when bullion moves higher. These “Gold Scripts” don't require digging or drilling. They simply collect gold at a fixed price and sell it for huge profits. With gold already near $4,000 and a government-triggered catalyst looming, this could be the single most powerful trade setup Nick's seen in decades. He explains exactly how these Gold Scripts work — and how a $10,000 stake could potentially turn into $500,000 — inside this special report. To see The Secret $1.02 Million Gold Script click here: https://bit.ly/fp-gold-scriptsThe free version of the 339th episode of Investing in Bizarro World is now published. Here's what was covered:Macro Musings - The so-called “gold crash” turned out to be a two-day consolidation. Gerardo walked through fresh support levels at $4,040 for gold and $48 for silver — both now holding firm. Nick explained how he'd already trimmed some outsized positions at $4,300 gold and redeployed into a broader metals ETF covering steel, coal, and base-metal producers. The debt sits above $38 trillion, the Fed is still cutting, and nothing in the fundamentals has changed: we remain in a precious- and base-metals bull market.Market Takes - Both hosts agreed: this is a market for asset owners. Gerardo outlined how he's taking 1,000% profits from mature uranium positions and rotating capital into smaller $20 million-market-cap explorers with clear growth paths. Nick discussed how private assets and pre-IPO rounds offer the best value now — especially deals coming to Private Placement Intel. The rotation from mega-caps into new issuers has only begun.Bizarro Banter - From Fast-41 permits (projects here: https://www.permits.performance.gov/projects/fast-41-covered ) and government equity stakes to White House renovations, pardons, and the new NBA gambling scandal — this episode covered the expanding hypocrisy of politics and culture. Nick reminded listeners: “They don't care about you—own the Iron Bank, not the Podunk bank.” Both drew parallels between political tribalism, sports betting addiction, and the “YOLO mindset” driving risk behavior across society.Premium Portfolio Picks - For paid listeners only. Subscribe here: https://bit.ly/4hseB3v0:00 Introduction1:54 Macro Musings: Gold Pullback Holds Support. Fed Cuting With Rising Inflation. Metals Bull Intact.9:05 Market Takes: Rotation From Uranium Winners. Small-Cap Explorers Getting Attention. Private & Pre-IPO Value Emerging.23:54 Bizarro Banter: Fast-41 Permitting. White House Renovations. NBA Gambling Scandal.27:01 Premium Portfolio Picks: America's Next Uranium Developers. Critical Metals Powerhouse. (You need to subscribe to Bizarro World Live to get this section) Subscribe here: https://bit.ly/4hseB3vPLEASE NOTE: There are now two versions of this podcast. 1. Bizarro World Live — Pay $2 per episode to watch us record the podcast live every Thursday and get Premium Portfolio Picks every week. Plus an archive of all premium episodes. Subscribe here: https://bit.ly/4hseB3v2. Bizarro World Free — Published the Monday after the live recording with no Premium Portfolio Picks.Visit our website Daily Profit Cycle for more content like this and more! https://dailyprofitcycle.com/

Historians At The Movies
Episode 163: The American Revolution and the Fate of the World with Richard Bell

Historians At The Movies

Play Episode Listen Later Nov 10, 2025 82:07


Have you ever wondered what else was happening during the American Revolution? It turns out that the conflict was waged far beyond the shores of North America. Historian Richard Bell joins in today to talk about the unexpected participants in and ramifications of the American Revolution across the globe.About our guest:Richard Bell received his PhD from Harvard University and his BA from the University of Cambridge. His research interests focus on American history between 1750 and 1877 and he welcomes enquiries from graduate students working in this period. Visit his website. Download his CV.Bell's most recent book is The American Revolution and the Fate of the World. Published by Penguin/Riverhead in 2025, it received starred reviews from Publisher's Weekly, Library Journal, and Kirkus Reviews. It reveals the full breadth and depth of America's founding event. The American Revolution was not only the colonies' triumphant liberation from the rule of an overbearing England; it was also a cataclysm that pulled in participants from around the globe and threw the entire world order into chaos. Repositioning the Revolution at the center of an international web, this  narrative ranges as far afield as India, Africa, Central America, and Australia. As Bell's lens widens, the “War of Independence” manifests itself as a sprawling struggle that upended the lives of millions of people on every continent and fundamentally transformed the way the world works, disrupting trade, restructuring penal systems, stirring famine, and creating the first global refugee crisis. Bell conveys the impact of these developments at home and abroad by grounding the narrative in the gripping stories of individuals—including women, minorities, and other disenfranchised people. The result is an unforgettable and unexpected work of American history that shifts everything we thought we knew about our creation story.Bell is the recipient of more than a dozen teaching awards, including the University System of Maryland Board of Regents Faculty Award for Excellence in Teaching, the highest honor for teaching faculty in the Maryland state system. He is also one of the conveners of the Washington Area Early American Seminar, a member of the Board of Trustees of the Maryland Center for History and Culture, an elected member of the Massachusetts Historical Society and the Colonial Society of Massachusetts, and a fellow of the Royal Historical Society. On campus, Bell serves as Chair of the UMD United Kingdom Fellowships Committee and was a founding member of The 1856 Project. He lives in University Park, MD, with his wife and two daughters.

Conscious Chatter with Kestrel Jenkins
Carry Somers on her new book "The Nature Of Fashion" and the importance of both restoring fashion's connection with nature and repositioning fashion in the broader narrative of ecology as a mirror of who we are

Conscious Chatter with Kestrel Jenkins

Play Episode Listen Later Nov 4, 2025 46:29


In Episode 336, Kestrel welcomes author and visionary changemaker, Carry Somers, to the show. Co-founder of Fashion Revolution, the world's largest fashion activism movement, and the author of a new book – The Nature Of Fashion: A Botanical Story Of Our Material Lives, Carry has worked across the fashion space in various capacities, advocating for a shift towards transparency, fairness, and sustainability in supply chains. "Textiles reflect our connection with the natural world, but they're not just about utility. They're definitely about beauty as well. But they're also really an echo of our disconnection from it. And I realized during my research that that rift actually started far earlier than I'd ever realized." -Carry THEME —BRINGING NATURE BACK INTO THE FASHION FOLD There are various theories on what has led to the so-called disconnect between humans and nature – not only physically, but also ideologically. Amidst the fashion conversation, it's not necessarily prioritized. We may hear environmental advocates pushing for an expansion in the narrative to ensure humans are included as an integral part of nature. Or we may hear discussions about why we must reconnect with nature in order to better care for it.  As this week's guest, Carry, teaches us – textiles are an integral part of this story – and they can tell us far more about our relationship with nature than we ever imagined – from both a historical and future-oriented lens.  This two-part focus of the podcast is inspired by her new book – The Nature Of Fashion: A Botanical Story Of Our Materials Lives. The theme is: BRINGING NATURE BACK INTO THE FASHION FOLD.  If you know me, you know I get very nerdy about words and their layered meanings. Which is why reading this segment from Carry's pulled me deep into the pages that followed –  "The Latin verb texere, meaning to weave or construct with elaborate care, reminds us that both textiles and texts stem from acts of creation. Textiles and texts, born of the same etymological thread, are entwined with our histories, our cultures, our lives." The beautiful thing is that these overlaps between textiles and texts – materials and stories – goes far beyond just Latin. As our guest shares, they both evoke texture and encode memory, and through her research, she discovered that across various cultures around the world, there are parallels in both language and meanings, connecting textiles with texts. So, it becomes more and more clear that textiles have something significant to teach us about our collective history and future. At the same time, as my guest reminds us, the inequity of the archives became glaringly obvious the deeper she got into her research. So, in her book, *data collection* meant something more expansive than what we might be used to. For her, it was rooted in research, while also welcoming imagination and prioritizing oral traditions.  As she poses in the book – "what if the story of humanity could be told through a single thread?" "Balance is not a place to reach, but a rhythm to feel." -Carry in her book Buy The Nature Of Fashion Carry's Website Follow Carry on Instagram

Essential Cruise Tips
Too Many Repositioning Cruisers Make These 6 Mistakes (Podcast #471)

Essential Cruise Tips

Play Episode Listen Later Oct 29, 2025 15:28


Repositioning cruises can offer unbeatable value — but they also come with big risks and hidden catches that could ruin your dream cruise. I share everything you need to know: what a repositioning cruise is, why they're so cheap, who they're ideal for, how to find them, and the common mistakes to avoid. I've done many of these unique one-way cruises, and I'll reveal the insider tips and watchouts to help you decide if they're right for you. Don't book one until you hear this! Become a Tips For Travellers Patron: https://www.patreon.com/tipsfortravellers and get exclusive Patron-only content, downloads and livestreams Visit my Tips For Travellers YouTube: https://www.youtube.com/tipsfortravellers Offers: Get 10% any order of The Cruise Maps who you visit the site using this link: https://www.TheCruiseMaps.com/TFT Get up to 30% off collectible tokens of place you've visited using the link: https://www.TheWanderClub.com/TFT

The Art of Branding
Repositioning Without Losing Customers | Amy Heidersbach & Melissa Eaton

The Art of Branding

Play Episode Listen Later Oct 28, 2025 83:47


Your brand needs to evolve. But what if you lose the customers who got you here?Customer experience leader Melissa Eaton and five-time CMO Amy Heidersbach have both guided businesses through repositioning without alienating loyal customers.Amy led marketing at PayPal and Visa, scaling a business unit to $1.2 billion. Melissa solves complex business problems by seeing patterns others miss.Most companies treat repositioning like a marketing project. New logo, new tagline, done. But your marketing team can't fix what's broken in operations. Your sales team can't sell a story your product team hasn't bought into.This episode covers:When to reposition (and when to ignore the noise)Why product, operations, finance, and HR need to be at the tableBrand continuity vs. consistency (Amy's controversial take)Using employees and customers to carry your messageMeasuring success without optimizing the wrong metricsThis one is perfect for business owners ready to evolve without losing what's working.-Find gaps in your brand health and performance in 5 minutes with ⁠⁠⁠⁠⁠The Brand Health Audit⁠⁠⁠⁠⁠.-06:06 Repositioning Without Losing Customers10:35 Common Mistakes in Rebranding32:02 Engaging Customers in the Rebranding Process43:25 Understanding Core Customers and Personas46:59 Localized Marketing Strategies Across Borders54:55 Measuring Success in Repositioning Efforts59:26 How Digital Transformation affects Brands01:04:34 Recognizing and Addressing Repositioning Failures01:10:29 The Limits of Branding in Solving Business Issues-5 episodes to binge on:⁠⁠⁠⁠The no bullshit strategy⁠⁠⁠⁠⁠ with Alex Smith⁠⁠⁠⁠Brand strategy in action⁠⁠⁠⁠⁠ with Cam Varner⁠Your Business Might Be Unsellable⁠ with Allie Beckmann and Alexandria Seydel⁠⁠⁠AI, Automation and Strategy⁠⁠⁠ with Leland Best and Chris Troka⁠The Crisis Management Playbook⁠ with Oliver Aust and Gordon Firemark⁠⁠⁠⁠What's your position?⁠⁠⁠⁠ with Beatrice and Elijah-Reach out to guest speakers:Amy Heidersbach:LinkedInMelissa Eaton:LinkedIn | We Fixed It You're Welcome PodcastFollow Beatrice Gutknecht:⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠Produced by ⁠⁠⁠⁠⁠Your Podcast Sidekick

The Brittany Mondido Podcast

Hello loves,It has been A WHILE– dropping in with a little hello and invitation for you: to see each of your life experiences as affirmations of your growth and evolution. Receiving our life experiences as obstacles = unintentionally stoppingReceiving our life experiences as affirmations = intentionally pausingMay this be a gift that keeps on gifting. : )Frame: Choosing To See Your Experiences As Affirmations of Growth & Repositioning with Brittany MondidoARM | BM

Unlearn
How to Clearly Position What You Do with Anthony Pierri

Unlearn

Play Episode Listen Later Oct 22, 2025 49:42


When it comes to product positioning, clarity isn't just a communication tool—it's a strategic advantage. In this episode, I sit down with Anthony Pierri, co-founder of FletchPMM, a product marketing consultancy that's helped over 400 B2B software startups discover and sharpen their positioning. We explore how founders can unlearn generic marketing advice, clarify their message, and activate their strategy through one often-overlooked asset: their homepage.Anthony brings practical frameworks, real-world stories, and a refreshing candor to a space that's often muddled with jargon. This is a must-listen for any founder, PMM, or GTM leader tired of being misunderstood—and ready to focus.FletchPMM is a product marketing consultancy that helps B2B tech startups nail their positioning and bring it to life through a purpose-built homepage. Alongside co-founder Rob Kaminski, he's helped more than 400 companies craft focused, champion-centered messaging that converts.Key TakeawaysClarity wins: Positioning isn't about vision—it's about specificity, segmentation, and telling your champion's story.Unlearn the fluff: Ditch the vague benefits and generic promises. Customers need to know what you do and how it helps them.Focus = traction: Trying to be everything to everyone dilutes your impact. Specialization creates memorability and repeatability.Your homepage is your positioning: It's the one asset every stakeholder sees—customers, investors, your team. Make it count.Position for the champion, not the budget holder: Focus your messaging on the person closest to the problem—not the executive who cuts the check.Additional InsightsPositioning is pattern recognition: Anthony shares how lessons from church leadership and freelancing helped him recognize early signs of positioning misalignment—even before he had the language for it.Inbound scale comes from consistency, not creativity: With over 500 companies served, Fletch's success has come from delivering one service, the same way, every time—not by chasing new ideas or tactics.Founders often confuse luck with repeatability: Anthony reveals how many early startup wins come from personal networks—and how this masks the real need for scalable positioning and segment focus.Mispositioning starts with the homepage: Anthony critiques vague, benefits-only messaging like “Make Yes Work”—demonstrating how the lack of a clear product reference point derails understanding and action.Repositioning is an organizational act: Referencing Klaviyo and Meta, Anthony shows how homepage messaging isn't just about marketing—it forces internal alignment by making strategic bets visible to every team member.Episode Highlights00:00 – Episode RecapAnthony Pierri shares how a seemingly minor contradiction in a church's mission statement became his first exposure to a positioning problem—planting the seed for a career built around clarity.01:30 – Guest Introduction: Anthony PierriBarry introduces Anthony, co-founder of FletchPMM, a consultancy that's helped 400+ B2B software startups craft focused, conversion-driving homepages.05:09 – The Real Cost of Doing EverythingWhy trying to serve every persona or use case is the quickest way to stall traction—and how narrowing your focus builds momentum.07:14 – Specialization is a Strategic AdvantageAnthony explains how one service, delivered one way, to one segment unlocked a scalable, inbound engine for Fletch.11:42 – Sales...

Masters of Moments
Elevating Hospitality Through Light, Sound, and Space - John Grossman - CEO of Grossman Company Properties

Masters of Moments

Play Episode Listen Later Oct 22, 2025 81:17


In his second appearance on Masters of Moments, John Grossman joins Jake Wurzak for a deep dive into the philosophy behind his company's approach to design, operations, and long-term ownership in hospitality. John discusses why “not fighting the building” remains a guiding principle for every renovation, how his team balances creativity with practicality, and the mindset that drives their additive development strategy. The conversation explores the Arizona Grand Resort renovation, the rebranding of Laguna's Casa Loma Beach Hotel, and how music, lighting, and landscaping are used to create emotionally resonant guest experiences. They discuss: The “Hippocratic Oath” of design and how to avoid overbuilding Lessons from large-scale repositioning projects like Arizona Grand Creating timeless design through restraint, light, and color How thoughtful landscaping and lighting can redefine a property's atmosphere Integrating music and art as central elements of hospitality design Links: Grossman Company Properties - https://www.grossmancompany.com/ Connect & Invest with Jake: Follow Jake on X: ⁠https://x.com/JWurzak⁠ 1 on 1 coaching with Jake: ⁠https://www.jakewurzak.com/coaching⁠ Learn How to Invest with DoveHill: ⁠https://bit.ly/3yg8Pwo⁠ Topics: (00:00:00) - Intro (00:01:01) - The Hippocratic oath of physical space (00:03:38) - Investing in existing assets vs. pure development (00:05:49) - Arizona Grand Resort renovation (00:09:52) - Balancing cost and design in hotel renovations (00:26:43) - The importance of landscaping and exterior experiences (00:37:09) - Changes in hospitality industry (00:42:58) - Challenges in the current market (00:44:47) - Inspiration from Consortium Holdings (00:55:07) - Repositioning iconic hotels (01:13:51) - Innovative music programming (01:19:42) - Closing thoughts and recommendations

Millions Were Made
#61 – Rebuilding, Restructuring & Repositioning: Scaling Smarter with Shannon Matson

Millions Were Made

Play Episode Listen Later Oct 15, 2025 34:30


If your business model no longer fits the life you want or the market you're in, it's time to restructure. In this episode of Millions Were Made, Jessica Marx sits down with Shannon Matson, Founder of The Social Bungalow and multi–seven-figure entrepreneur, to talk about the strategies today's founders need to adapt, scale, and sustain growth in 2025.From building a high-converting signature offer to fixing a “broken” funnel, Shannon shares her process for attracting committed buyers, crafting messaging that cuts through market skepticism, and creating a mid-ticket, evergreen program as the cornerstone of your ascension model. You'll learn how to identify when you've outgrown your business model, restructure without losing momentum, and shift your positioning to meet today's evolved buyer.Jessica and Shannon also unpack how to track and interpret the right marketing data, why most funnels fail before the sales page, and how to balance multiple ventures without burning out. Whether you're downsizing for higher profit or scaling for greater reach, this episode will help you make strategic decisions that create more revenue, more freedom, and more impact.Highlights: (04:10) Shannon's journey from corporate marketing to multi–seven-figure founder (08:15) Lessons from running both a brick-and-mortar coffee shop and an online business (10:42) How to turn expertise into a high-converting signature offer (14:20) The three core pillars every offer needs to stand out in 2025 (17:48) Why most funnels fail and how to fix yours before driving more traffic (20:36) The three types of trust buyers need before they convert (25:15) Using live launches to gather funnel data and improve conversions (29:00) Tracking the right data to identify your best buyers and biggest drop-off points (33:45) Signs you've outgrown your business model and how to restructure (37:58) Building an evergreen, mid-ticket offer as the foundation of your ascension model (43:10) Why constant reinvention erodes buyer trust—and what to do instead (47:12) How to adapt your positioning for today's longer sales cycles (52:25) The “Access, Authority, Attitude” content framework for building your personal brand (56:42) Shannon's free training: Define Your Unique Sales Edge (01:00:14) How building personal wealth has impacted Shannon's life and legacy work (01:06:32) The best piece of business advice Shannon gives her clientsConnect with Jessica:Instagram: @millionsweremade | @thejessicamarxWork with Jessica: Tailored PremierWebsite: Millions Were MadeConnect with Shannon:Website: thesocialbungalow.comInstagram: @thesocialbungalowFree Training: Define Your Unique Sales Edge

Investor Fuel Real Estate Investing Mastermind - Audio Version
Charles Dobens on Multifamily Due Diligence, Rent Rolls, and Avoiding Assumption Nightmares

Investor Fuel Real Estate Investing Mastermind - Audio Version

Play Episode Listen Later Sep 29, 2025 26:35


In this episode of the Investor Fuel Podcast, host Leo Wehdeking speaks with Charles Dobens, a multifamily investing expert and attorney. They discuss the importance of understanding the multifamily investing business, the common pitfalls in repositioning properties, and the significance of building a strong network. Charles shares his insights on the sales and marketing aspect of real estate, the lessons learned from failures, and the future of integrating AI into the multifamily operating system.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Zen and the Art of Real Estate Investing
279: Unlocking Value In Industrial Outdoor Storage with Blake Rodgers

Zen and the Art of Real Estate Investing

Play Episode Listen Later Sep 22, 2025 46:37


In this episode of Zen and the Art of Real Estate Investing, Jonathan welcomes Blake Rodgers, co-founder and principal at Steel Peak. Blake specializes in industrial outdoor storage (IOS). This niche asset class includes contractor yards, equipment rental facilities, and bulk material sites across the Western U.S. He shares how his early experiences in real estate shaped his career, why IOS presents such a compelling opportunity, and how his firm is building a portfolio designed for long-term value. Blake's journey from college football player to commercial broker and eventually principal investor highlights the power of mentorship, networking, and staying focused on a specific buy box. He explains how Steel Peak sources deals, why mom-and-pop owners often present the best opportunities, and how value is created through repositioning and leasing to long-term, sticky tenants. Jonathan and Blake also discuss the importance of partnerships, capital strategies, and building credibility with brokers in a specialized market. If you've ever wondered about the potential of IOS properties or how niching down can accelerate growth, this conversation will give you a look at a less familiar but highly scalable investment path. In this episode, you will hear: Blake's journey from college athlete to co-founding Steel Peak The influence of real estate clubs and internships on his career path Distinctions between industrial outdoor storage and traditional industrial assets Opportunities created by mom-and-pop ownership in this niche space Building teams and partnerships to support long-term growth Repositioning underutilized properties for national tenants Tenant demand driven by construction, transportation, and utility sectors Shifts from syndications to institutional capital as Steel Peak scales The credibility that comes with niching down in a specialized market Long-term value creation as the guiding principle for Steel Peak's portfolio Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Steel Peak Properties website - steelpeakproperties.com Blake Rodgers on Instagram - www.instagram.com/blakerodgers Connect with Blake on LinkedIn - www.linkedin.com/in/blakerodgers Website - www.streamlined.properties YouTube - www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/StreamlinedReal Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties Email - info@streamlined.properties Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

Small Efforts - with Sean Sun and Andrew Askins
Season 4! Repositioning MetaMonster and Miscreant's explosive growth

Small Efforts - with Sean Sun and Andrew Askins

Play Episode Listen Later Sep 5, 2025 52:01


Andrew moved to Atlanta and is going all-in on MetaMonster while Sean drowns in Miscreants sales calls!

Zen and the Art of Real Estate Investing
274: Repositioning Shopping Centers in Hometown Markets with Andy Weiner

Zen and the Art of Real Estate Investing

Play Episode Listen Later Sep 4, 2025 45:06


Shopping centers may not dominate headlines like multifamily or industrial, but they remain one of the most overlooked opportunities in commercial real estate. In this episode of Zen and the Art of Real Estate Investing, Jonathan sits down with Andy Weiner, founder and president of RockStep Capital, to discuss how shopping centers, especially in hometown markets, continue to thrive. Andy shares his unique approach to repositioning retail properties, building coalitions with local leaders, and investing where others often overlook. With decades of experience in retail and real estate, Andy has witnessed firsthand how Amazon, shifting consumer habits, and COVID have transformed the shopping center landscape. Instead of retreating, he's leaned into markets with essential drivers—universities, military bases, strong hospital systems, and tourism—that support community retail. His RockStep coalition model brings together local investors, banks, and municipalities to revitalize shopping centers, creating not just strong investments but also community anchors. Jonathan and Andy explore the nuances of evaluating tenants, identifying markets with sustainable growth, and managing assets in a way that prioritizes both profitability and long-term community impact. This conversation challenges the narrative that retail is dead, highlighting why shopping centers in secondary and tertiary markets may be some of the most compelling opportunities available today. In this episode, you will hear: The philosophy behind RockStep Capital and the meaning of rock step in business Andy's journey from family retail operations to shopping center investment The distinctions between grocery-anchored centers, power centers, and enclosed malls Investment advantages in hometown markets with strong community ties The role of local business leaders, banks, and municipalities in successful retail repositioning How positive leverage creates strong yields in shopping center investments Considerations for smaller retail properties as a starting point for new investors Ways demographics and employment drivers shape retail viability Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: RockStep Capital website - rockstep.com The Shopping Center on YouTube - www.youtube.com/@TheShoppingCenterChannel Andy Weiner on Instagram - www.instagram.com/theshoppingcenterguy Connect with Andy on LinkedIn - www.linkedin.com/in/andy-weiner Website - www.streamlined.properties YouTube - www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/StreamlinedReal Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties Email - info@streamlined.properties Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

Straight Up Chicago Investor
Episode 396: Buying, Building, and Adding Value in Self Storage with Fernando Angelucci

Straight Up Chicago Investor

Play Episode Listen Later Aug 28, 2025 68:56


Properties for Sale on the North Side?  We want to buy them. Email: StraightUpChicagoInvestor@gmail.com Have a vacancy? We can place your next tenant and give you back 30-40 hours of your time. Learn more: GCRealtyInc.com/tenant-placement Has Property Mgmt become an opportunity cost for you? Let us lower your risk and give you your time back to grow. Learn more: GCRealtyinc.com ============= Fernando Angelucci returns to the podcast to explain how he has rapidly grown his self storage business and the drivers behind increasing self storage demand! Fernando explains his marketing strategy to optimize deal flow despite the low inventory environment. He delves deep into the underwriting and feasibility studies performed on self storage investments to maximize returns. Fernando provides the 101 on various financing options and repositioning strategies for self storage investments. He closes with a motivating 5-year outlook including a detailed plan to reach financial independence! If you enjoy today's episode, please leave us a review and share with someone who may also find value in this content! ============= Connect with Mark and Tom: StraightUpChicagoInvestor.com Email the Show: StraightUpChicagoInvestor@gmail.com Guests: Fernando Angelucci, Self Storage Syndicated Equities Link: Fernando's Instagram Link: SUCI Ep 86 - Fernando Angelucci Link: Vagabonding (Book Recommendation) Link: SUCI Ep 392 - Cost Seg Kev Guest Questions 01:49 Housing Provider Tip - Be sure to perform maintenance on AC units after a long summer! 03:25 Intro to our guest, Fernando Angelucci! 06:41 Growing a portfolio in a low inventory market! 12:10 Feasibility studies on self storage projects. 16:44 Building a self storage investment team! 21:56 Financing self storage deals. 37:33 Repositioning a self storage investment. 47:57 Obtaining special use permits. 52:01 Ideal self storage projects! 55:23 Fernando's 5-year outlook. 60:26 What is your competitive advantage? 62:55 One piece of advice for new investors. 63:32 What do you do for fun? 64:14 Good book, podcast, or self development activity that you would recommend?  64:48 Local Network Recommendation?  65:53 How can the listeners learn more about you and provide value to you? ----------------- Production House: Flint Stone Media Copyright of Straight Up Chicago Investor 2025.

Durable Value: An Investor's Podcast
Durable Value Ep 80: Turning Around The Lofts: Inside a $29M Real Estate Transformation

Durable Value: An Investor's Podcast

Play Episode Listen Later Aug 27, 2025 10:56


In this episode of Durable Value, we dive deep into a real-world case study: the acquisition, turnaround, and rebranding of The Lofts at Stadium Square in Fresno. Join us as we break down the sourcing, negotiation, due diligence, and execution that turned a struggling student housing property into a thriving multifamily asset. Learn about the challenges, strategies, and lessons from one of our most successful investments to date.Timestamps:00:00 – Introduction00:22 – The Lofts in Fresno: Background & Rebranding00:47 – Sourcing the Deal & Initial Challenges01:35 – Appraisal, Pricing, and Negotiation02:01 – Negative Cash Flow & Seller Motivation02:46 – Our Approach to Buying & Negotiating03:12 – Due Diligence: Process & Findings04:34 – Repairs, Discounts, and Final Purchase Price05:00 – Rebranding and Property Upgrades05:25 – Creating a Resort-Style Experience05:44 – Due Diligence: Uncovering Value06:28 – Insurance Hurdles & Solutions07:03 – Execution: Building the Right Team08:09 – Turning Around Occupancy & Performance09:04 – The Importance of In-House Management09:40 – Stabilizing and Repositioning the Asset09:59 – Value Creation & Broker Opinion10:27 – Results: Cash Flow, Upside, and Lessons Learned10:56 – Closing Thoughts