Podcasts about Repositioning

In this on-air coaching session, I sit down with Brenda Reiss—a remarkable forgiveness coach with a unique perspective on transformation and empowerment. Brenda's journey spans a 30-year corporate career and personal challenges, and she's redefined her coaching practice to focus on empowering women in midlife. Her experience coping with her husband's dementia diagnosis has inspired her to expand her services beyond forgiveness coaching, helping women reclaim their identities and live authentically. Together, we unpack the complexities of rebranding and the importance of creating a brand that resonates with personal growth and transformation. I guide Brenda through aligning her coaching practice with her powerful story—helping her stand out and connect with the women she's called to serve. For high-achieving women navigating the often-turbulent waters of personal relationships, this episode is a treasure trove of insights. Professional success doesn't always translate into personal fulfillment, and Brenda shares the emotional challenges faced by women who excel at work but struggle at home. We explore the disconnect that arises from toxic relationship dynamics and the journey towards self-empowerment that ultimately leads to personal happiness—independent of external relationships. Brenda's multifaceted coaching approach—blending forgiveness, money, and grief coaching—addresses the unique needs of high-achieving women. She offers a personalized, judgment-free space where clients gain clarity and empowerment to make conscious decisions. Throughout our conversation, I highlight the critical role of effective brand positioning for coaches, emphasizing transformation and outcome-focused language that attracts and engages clients. What You'll Learn The most common positioning mistakes consultants and coaches make (and how to fix them) What you're really listening for when you do a market scan — and why it matters What you need to get clear on to make your competition irrelevant How to articulate the unique and powerful value your clients get only from working with you Where To Dive In (0:00:12) — Rebranding and Repositioning a Coaching Business (0:10:16) — Navigating High-Achieving Women's Relationships (0:22:50) — Understanding High-Achieving Women's Relationships (0:31:05) — Empathy and Credibility in Coaching (0:39:48) — Customized Coaching for High-Achieving Women (0:50:46) — Effective Brand Positioning for Coaches Related Episodes from Consulting Matters How to Clarify Your Brand Promise (and Why It Matters) How to Build a Brand That Connects with Your Audience Creating a Personal Brand Story That Resonates Positioning Your Consulting Brand for Impact About the guest: Brenda Reiss is a transformative forgiveness coach who empowers women in midlife to heal from toxic patterns and reclaim their authentic selves. With over 30 years of experience—including time in the corporate world and caring for a spouse with dementia—Brenda blends forgiveness, money, and grief coaching to help high-achieving women create clarity, confidence, and purpose in every area of life. https://brendareisscoaching.com/ About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Ready to turn your expertise into a business that makes both impact and income? Work with me: https://www.betsyjordyn.com/services

Ed Mathews is a seasoned real estate investor and the founder of Clark Street Capital. A real estate investment company with a focus on multifamily properties. Ed has over 25 years of Silicon Valley experience, culminating in his transition to full-time real estate investing in 2018. Today, his firm aims to empower professionals toward financial freedom through passive investments. Learn More About Ed Here: Clark Street Capital - https://www.clarkst.com/

In this episode of Future Fuzz, Justin speaks with Neil Davidson, CEO of London-based creative agency HeyHuman. They dive deep into the future of creativity in advertising, exploring how generative AI is reshaping agency roles, what the future of content creation looks like, and how smaller, nimble teams might outmaneuver larger agencies. Neil also shares his personal journey of repositioning HeyHuman, integrating behavioral science into strategy, and how neuroscience has influenced their creative development process. The conversation is rich with honest insights about leadership, industry change, and what brave, human-first advertising can look like in the age of AI.Guest BioNeil Davidson is the CEO of HeyHuman, an award-winning creative agency recognized as one of the Sunday Times' Best Places to Work in 2024. With a background in agency leadership across the UK and Europe, Neil combines commercial acumen with academic depth - holding an MBA, an MA in Creative Writing, and currently pursuing doctoral research into generative AI's impact on agency creativity. At HeyHuman, he has spearheaded the integration of behavioral science and neuroscience into campaign development, creating bold, effective advertising grounded in human understanding.TakeawaysGenerative AI will push creative agencies to polarize: big agencies leveraging scale, and small “creative curators” thriving with tools.Repetitive creative tasks like social media content are increasingly automatable - only human-authentic brands may resist this shift.Great content isn't necessarily increasing, even if content volume is. Generic work risks becoming the norm.Clients still crave transformative creative work, but organizational risk aversion hinders bold decision-making.HeyHuman's behavioral science framework centers on three deceptively powerful questions about audience behavior and decision-making.Effective ads balance the unusual with the familiar - “unusual everyday” content sticks.Bravery and trust between agencies and clients remain central to outstanding creative work.Chapters 00:00 Welcome and Introduction to Neil Davidson 01:11 The AI Threat vs. Creative Reality 03:20 Big vs. Small Agencies in the AI Age 04:33 Is Social Content Toast? 06:04 Are We Losing Creative Greats? 08:38 Behind the Scenes: A Royal Navy Campaign Disaster 10:25 Client Risk Appetite and Creative Bravery 13:11 The Repositioning of Heyhuman 15:40 Reflection on Leadership and Taking Stock 18:34 Behavioral Science in Practice 21:06 The Three-Question Behavioral Framework 23:42 Unusual Everyday: Neuroscience and Advertising 26:03 When Packaging Beats Advertising 26:50 Wrap-up and Final ThoughtsWhite PapersSee our HeyHuman White Papers14 Brand RelationshipsLinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Neil on LinkedIn here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Justin on LinkedIn here

The Postal Service is an often overlooked sector in most Caribbean countries. Its potential remains untapped in the region, although it is often considered an essential service. With Mr Tracy Hackshaw of the Universal Postal Union (UPU), we discuss the evolving role of the Postal Service in our increasingly digital age, including:   *  the role of the UPU;    *  key drivers that led the UPU to prioritise cyber resilience initiatives;   *  whether Caribbean countries are using the .POST Top Level Domain; and   *  the benefits of using the .POST Top Level Domain.   The episode, show notes and links to some of the things mentioned during the episode can be found on the ICT Pulse Podcast Page (www.ict-pulse.com/category/podcast/)       Enjoyed the episode?  Do rate the show and leave us a review!       Also, connect with us on: Facebook – https://www.facebook.com/ICTPulse/   Instagram –  https://www.instagram.com/ictpulse/   Twitter –  https://twitter.com/ICTPulse   LinkedIn –  https://www.linkedin.com/company/3745954/admin/   Join our mailing list: http://eepurl.com/qnUtj    Music credit: The Last Word (Oui Ma Chérie), by Andy Narrell Podcast editing support:  Mayra Bonilla Lopez

Repositioning sounds scary. How do you do it the right way? Daniel and Tamara break down how an untapped audience and aligning your branding, messaging, and more may be the key to success…all without changing anything about the actual product. If your growth is stalling, if the market has shifted, it may be time to rethink your positioning.  Tamara shares a real-life example of this with a product that may be sitting right beside you. And, Daniel mentions that launches don't have to be just for new products: you can launch your repositioning, too.  If you're looking to pivot your focus and new ICPs are catching your eye, this is the episode for YOU…and it's short and sweet. ⌛ Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at Skedsocial.com Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Send us a textTune in to the latest Small-Cap Spotlight Flashcast! Join Tim Gerdeman, Vice Chair & Co-Founder and Chief Marketing Officer at WTR, and Peter Gastreich, Senior Energy Transition and Sustainability Analyst, as they discuss Neste Corp. Neste produces renewable fuels on three continents and operates the world's largest renewable fuels platform. Learn how Neste's global footprint and feedstock sourcing serve as competitive advantages and how management are responding to the currently oversupplied renewable fuels markets, cutting costs and repositioning for structural long-term growth opportunities. Policy implications for the US and EU are also discussed. 

Most designers stay stuck delivering “pretty” work… because that's how they've been positioned from day one. But the real opportunity? Repositioning yourself as a strategic partner who drives business outcomes—not just aesthetics.In this episode, we unpack the mindset shift that turns designers into indispensable advisors. We cover how to stop getting typecast as the vendor, and start entering conversations as the expert who can help clients make better decisions, avoid costly mistakes, and move their business forward.You'll learn how to reason from first principles, apply investor-style thinking, and uncover hidden leverage in industries you already serve—so you can charge more for your thinking, not just your time.We also break down how to use simple, low-risk conversations to build intellectual property, create new offers, and reposition yourself in markets that value strategy over surface.If you're ready to stop being seen as “just the designer” and start getting paid like the partner your clients actually need—this episode is your blueprint.Want help building a more profitable design business? Book a 1:1 strategy call here — https://www.profitabledesigner.com/scheduleFollow me on Instagram for daily content, marketing tips, and podcast updates — https://www.instagram.com/profitabledesigner/

Episode #147. Social proof is the technical topic featured in this episode as we delve into the benefits of collaborating, trialling and testing with consumers and influencers in real-time and how to get started with social proof to help build communication ideas, propositions, campaigns and products. And the all-important internal buy-in and confidence for concepts and much more… Abby's guest in this episode is Michael Goldstein, founder of Fragment, a comms strategy led agency that drives growth through helping brands capitalise on the chaos of modern marketing. Previously he was global head of communications strategy at DDB, and before that held leadership roles at Mccann, R/GA and The &Partnership. In this episode, Michael shares his definition of Social Proof, why marketers should build ideas out in the world and how to get started with testing. Plus examples of integrating social proof to shape creative campaigns and working with influencers. Plus his career highs and lows and advice for marketers of tomorrow. 00:00:00 Welcome and Introduction to Social Proof 00:02:58 Defining Social Proof 00:04:03 Traditional vs Collaborative Process 00:06:32 The Rapid Nature of Cultural Changes 00:08:07 Testing and Iteration in Marketing 00:09:40 Challenger Brands and Flexibility 00:10:26 Consumer Product Brands and Creators 00:12:18 Building a Feedback Loop 00:17:30 Using Social Proof in Agency Work 00:19:11 Case study: Repositioning a Brand 00:21:35 Cultural and Emotional Impact 00:24:16 Community-Built Brands 00:25:43 Embracing Chaos in Marketing 00:27:11 Career Highs and Lows 00:31:21 Advice for Future Marketers Host: Abigail (Abby) Dixon FCIM/ICF | LinkedInGuest: Michael Goldstein | LinkedInThe Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

The Postal Hub Podcast is 10 years old! To mark this milestone, postal and delivery experts from around the world are sharing their perspectives on the last 10 years in the sector. The first part of the series features Holger Winklbauer, CEO at International Post Corporation, along with international postal and delivery experts Peter Somers and Derek Osborn   Peter Somers discusses: Trends in e-commerce growth Postal operators transforming to focus on parcels Domestic vs cross-border parcels Covid upending the delivery landscape 20-minute delivery in UAE Competition in the last mile Response to declining letter volumes Customer delivery preferences in Middle East, including residential vs out-of-home   Holger Winklbauer covers: Small parcels originating from China in the international postal system Demand for faster cross-border delivery Changing international rates and impact on parcel flows Role of consolidators, forwarders and airlines in cross-border e-commerce Getting warehouses closer to customers Online retailers taking logistics in-house   Derek Osborn discusses: Change in the postal industry Managing the USO  Culture change Predictions of postal doom Recognising the value of the post Repositioning the post

Episode #147. Social Proof is the technical topic featured in this episode as we delve into the benefits of collaborating, trialling and testing with consumers and influencers in real-time and how to get started with social proof to help build communication ideas, propositions, campaigns and products. And the all-important internal buy-in and confidence for concepts and much more…    Abby's guest in this episode is Michael Goldstein, founder of Fragment, a comms strategy led agency that drives growth through helping brands capitalise on the chaos of modern marketing. Previously he was global head of communications strategy at DDB, and before that held leadership roles at Mccann, R/GA and The &Partnership.    In this episode, Michael shares his definition of Social Proof, why marketers should build ideas out in the world and how to get started with testing. Plus examples of integrating social proof to shape creative campaigns and working with influencers.    Plus his career highs and lows and advice for marketers of tomorrow.    00:00:00 Welcome and Introduction to Social Proof  00:02:58 Defining Social Proof  00:04:03 Traditional vs Collaborative Process  00:06:32 The Rapid Nature of Cultural Changes  00:08:07 Testing and Iteration in Marketing  00:09:40 Challenger Brands and Flexibility  00:10:26 Consumer Product Brands and Creators  00:12:18 Building a Feedback Loop  00:17:30 Using Social Proof in Agency Work  00:19:11 Case study: Repositioning a Brand  00:21:35 Cultural and Emotional Impact  00:24:16 Community-Built Brands  00:25:43 Embracing Chaos in Marketing  00:27:11 Career Highs and Lows  00:31:21 Advice for Future Marketers    Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Michael Goldstein | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

LaWanna Bradford is a serial entrepreneur and founder of The Bradford Group, who helps investors and business owners secure commercial financing while providing strategic consulting to keep organizations relevant in changing markets.Through her mortgage company and consulting firm, LaWanna delivers financial solutions and management expertise to clients ranging from small businesses to government entities. Her approach combines strategic planning with organizational development to drive excellence.LaWanna's 19-year journey building multiple successful businesses demonstrates her commitment to driving performance in high-paced organizations. Now expanding into professional speaking while building strategic partnerships, she continues to create new paths for impact and influence. Her dedication to excellence in both finance and consulting shows how combining expertise across industries can create lasting business success.Here's where to find more:https://www.facebook.com/bradfordgroupconsultinghttps://www.facebook.com/lawanna.bradford.3Https://lawannabradford.comWww.bradfordgroupmtg.comhttps://www.linkedin.com/in/lawannabradfordhttps://instagram.com/thelawannabradford___________________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Sometimes we are at the WRONG PLACE. A little repositioning is NEEDED. LISTEN to this MESSAGE and be REPOSITIONED!

Last week, in my hotel room just after MicroConf, I got excited about repositioning. I have had some time to think about the steps forward since then, and here's what I've come up with. This week, I dive into what I have already done, what needs to be done next, and where this is going.The blog post: https://tbf.fm/episodes/383-repositioning-podscan-from-monitoring-to-data-platform The podcast episode: https://thebootstrappedfounder.com/repositioning-podscan-from-monitoring-to-data-platform/Check out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Is the recession already here, and, more importantly, are you ready for it? In this urgent and timely episode, Russ and Joey confront the reality of today's economic landscape, from surging inflation and skyrocketing credit card debt to market instability and job uncertainty.They reveal the brutal truth behind traditional savings and retirement plans and why passive income and financial control matter now more than ever. With real-life examples and practical next steps, this conversation will help you evaluate your position and take action.Top three things you will learn: -Why financial freedom requires liquidity-How to recession-proof your life-Repositioning your assets to protect and grow your wealthFebruary 2025 Income At-A-Glance: -Gross Income for February: $54,804.00-Total Expenses for February: $19,641.52-Total Net Profit for February: $35,162.48-Difference b/t January & February: $6,704.37-% of net profit to overall gross revenue: 64%For Accredited Investors Who Want to Invest With Us:-Email: info@wealthwithoutwallstreet.com (Reply: Accredited)The Self Storage Investing Podcast:-https://selfstorageinvesting.com/our-podcasts/Turn Active Income Into Passive Income:-https://wealthwithoutwallstreet.com/piosBook Your Free Passive Income Game Plan Session:-https://wealthwithoutwallstreet.com/freecallJoin the Inner Circle Live Waitlist:-https://www.wealthwithoutwallstreet.com/liveIBC Webinar:-https://wealthwithoutwallstreet.com/ibcWealth Without Wall Street New Book:-https://wealthwithoutwallstreet.com/newbookAccess our Free Financial Scorecard:-https://wealthwithoutwallstreet.com/scorecardHow to Start a Vending Machine Business, Cost, Tips, How Much You Make with Michael Hoffmann: -https://www.youtube.com/watch?v=73Xwu2tHhwIBuild Passive Income with Vending Machines:-https://wealthwithoutwallstreet.com/vendingExplore the World's Largest Car Sharing Marketplace:-https://turo.com/Learn How to Invest in Real Estate with The Land Geek:-https://thelandgeek.com/Join the Wealth Without Wall Street Community: -https://wealthwithoutwallstreet.com/communityTake the Financial Freedom Analyzer:-

For more than three decades, trailblazing artist and activist Joyce J. Scott has elevated the creative potential of beadwork as a relevant contemporary art form. Scott uses off-loom, hand-threaded glass beads to create striking figurative sculptures, wall hangings, and jewelry informed by her African American ancestry, the craft traditions of her family (including her mother, renowned quilter Elizabeth T. Scott), and traditional Native American techniques, such as the peyote stitch. Each object that Scott creates is a unique, vibrant, and challenging work of art developed with imagination, wit, and sly humor. Born to sharecroppers in North Carolina who were descendants of enslaved people, Scott's family migrated to Baltimore, Maryland, where the artist was born and raised. Scott hales from a long line of makers with extraordinary craftsmanship adept at pottery, knitting, metalwork, basketry, storytelling, and quilting. It was from her family that the young artist cultivated the astonishing skills and expertise for which she is now renowned, and where she learned to upcycle all materials, repositioning craft as a forceful stage for social commentary and activism. In the 1990s, Scott began working with glass artisans to create blown, pressed, and cast glass that she incorporated into her beaded sculptures. This not only allowed her to increase the scale of her work, but also satisfied her desire to collaborate. In 1992, she was invited to the Pilchuck Glass School, Stanwood, Washington. Continuing her interest in glass, Scott has worked with local Baltimore glassblowers as well as with flameworking pioneer Paul Stankard and other celebrated glass fabricators. In 2012, Goya Contemporary Gallery arranged to have Scott work at Adriano Berengo's celebrated glass studio on the island of Murano in Italy, creating works that were part of the exhibition Glasstress through the Venice Biennale. Scott has worn many hats during her illustrious career: quilter, performance artist, printmaker, sculptor, singer, teacher, textile artist, recording artist, painter, writer, installation artist, and bead artist. Her wide-ranging body of work has crossed styles and mediums, from the most intricate beaded form to large-scale outdoor installation. Whether social or political, the artist's subject matter reflects her narrative of what it means to be Black in America.  Scott continues to live and work in Baltimore, Maryland. She received a BFA from the Maryland Institute College of Art and an MFA from Instituto Allende in San Miguel de Allende, Mexico. Selected solo museum exhibitions include The Baltimore Museum of Art (2024); Seattle Art Museum (2024 – 2025); and Grounds for Sculpture (2018), Trenton, NJ. She is the recipient of myriad commissions, grants, awards, residencies, and prestigious honors including from the National Endowment for the Arts, Louis Comfort Tiffany Foundation, Anonymous Was a Woman, American Craft Council, National Living Treasure Award, Lifetime Achievement Award from the Women's Caucus for the Arts, Mary Sawyers Imboden Baker Award, MacArthur Foundation Fellowship (2016), Smithsonian Visionary Artist Award, National Academy of Design Induction, and Moore College Visionary Woman Award, among others. In March of 2024, Scott opened a major 50-year traveling Museum retrospective titled Joyce J. Scott: Walk a Mile in My Dreams co-organized by the Baltimore Museum of Art and Seattle Art Museum. Also in 2024, Scott opened Bearing Witness: A History of Prints by Joyce J Scott at Goya Contemporary Gallery. Her latest exhibition, Joyce J. Scott: Messages, opened at The Chrysler Museum of Art on February 6, 2025 and will run through August 17, 2025 at the Glass Projects Space. This exhibition is organized by Mobilia Gallery, Cambridge, MA. Says Carolyn Swan Needell, the Chrysler Museum's Barry Curator of Glass: “We are thrilled to host this focused traveling exhibition here in Norfolk at the very moment when Scott's brilliant career is being recognized more widely, through a retrospective of her work that is co-organized by the Baltimore Museum of Art and the Seattle Museum of Art.”  In Messages, 34 remarkable beaded works of art spanning the artist's career express contemporary issues and concepts. Included in the show is Scott's recent beaded neckpiece, War, What is it Good For, Absolutely Nothin', Say it Again (2022). A technical feat in peyote stitch, infused with color and texture, this multilayered and intricate beadwork comments on violence in America. Embedding cultural critique within the pleasurable experience of viewing a pristinely crafted object, Scott's work mines history to better understand the present moment. The visual richness of Scott's objects starkly contrasts with the weight of the subject matter that they explore. She says: “I am very interested in raising issues…I skirt the borders between comedy, pathos, delight, and horror. I believe in messing with stereotypes, prodding the viewer to reassess, inciting people to look and then carry something home – even if it's subliminal – that might make a change in them.”   

Dan Deming thinks “end of the quarter positioning” is what's behind some of tech's sell-off. The Fed “really doesn't have a lot of control of the back end of the curve,” he adds, despite the administration's pressure to bring rates down.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

Links:LinkedIn: www.linkedin.com/in/lawannabradfordLeWanna's TV Shows: https://lawannabradford.com/streamingWeb: www.lawannabradford.comShow notes timestamps:

This week, Noah Smith and Erik Torenberg explore global economic issues, including US-European relations influenced by defense commitments, the impact of Trump's policies, China's Belt and Road Initiative and its exclusion of India, the role of AI in economic growth, government spending's effects on GDP, and briefly discuss Smith's upcoming book, Weeb Economy, and Noah's trip to Japan. – SPONSORS: NetSuite More than 41,000 businesses have already upgraded to NetSuite by Oracle, the #1 cloud financial system bringing accounting, financial management, inventory, HR, into ONE proven platform. Download the CFO's Guide to AI and Machine learning: https://netsuite.com/102 Found  Found provides small business owners tools to track expenses, calculate taxes, manage cashflow, send invoices and more. Open a Found account for free at https://found.com/econ102 AdQuick The easiest way to book out-of-home ads (like billboards, vehicle wraps, and airport displays) the same way you would order an Uber. Ready to get your brand the attention it deserves? Visit https://adquick.com/ today to start reaching your customers in the real world. Incogni Take your personal data back with Incogni! Use code ECON102 at the link below and get 60% off an annual plan: https://incogni.com/econ102 – SEND US YOUR Q's FOR NOAH TO ANSWER ON AIR: Econ102@Turpentine.co – FOLLOW ON X: @noahpinion @eriktorenberg @turpentinemedia – RECOMMENDED IN THIS EPISODE: Weeb Economy: https://bookplus.nikkei.com/atcl/catalog/25/03/02/01880/ I have written a book!: https://www.noahpinion.blog/p/i-have-written-a-book Noahpinion: https://www.noahpinion.blog/  – TAKEAWAYS: U.S.-Europe Relations & Geopolitical Shifts: Examines the U.S. shift away from supporting Europe, debating whether it was exploited or harming its own interests, with Trump's strength-focused foreign policy potentially pivoting toward Russia, risking economic and intelligence ties with Europe. China's Economic Strategy & Globalization: The Belt and Road Initiative has largely failed, with poorly executed projects and unsustainable debt burdens for recipient countries. India's Industrialization & Economic Future: India needs a major shift in labor dynamics, particularly increasing women's participation in factory work. AI, Economic Growth & the O-Ring Theory: AI's impact on economic growth is debated—some expect 10% growth, while Noah sees 5% as more realistic. Japan's Economy & Currency Strength: Japan should push for a new Plaza Accord with the U.S. to strengthen the yen. AI's Impact on Jobs & Productivity: AI is unlikely to eliminate all jobs but will require major adjustments in industries and legal structures.

Davide from Neon Protocol joins Thomas to discuss Neon's latest mainnet release, repositioning as a Solana Network Extension, and how it simplifies EVM compatibility for Ethereum developers. Learn how Neon eliminates friction for users, enables Solana wallets like Phantom for EVM apps, and unlocks new opportunities for DeFi, AI, and meme coin projects.Key Topics Discussed:Neon's Repositioning as a Solana Network ExtensionTransition from being perceived as an L2 to a native Solana extension.Unified user experience: Solana wallets (e.g., Phantom) now interact directly with EVM apps on Neon.Technical Upgrades & User BenefitsSolana Signature SDK: Allows Ethereum developers to deploy protocols on Solana with minimal front-end changes.No asset bridging required; gas fees paid in SOL.EIP-1559-style fee structure for predictable transaction costs.Ethereum Developer AdoptionNeon enables Ethereum protocols to tap into Solana's user base without rewriting code in Rust.Focus on bringing battle-tested DeFi primitives (lending, DEXs) and meme/AI projects to Solana.Composability & Future RoadmapComposability V1: Already integrates with Solana DEXs (e.g., Orca, Raydium) for liquidity.Composability V2: Upcoming support for atomic transactions, flash loans, and cross-protocol liquidations.Market OpportunitiesSolana's growing dominance in user activity, volume, and developer interest.Neon's role in attracting EVM chains (e.g., Base) and upcoming L1s (Monad, Berachain) to Solana.Key Takeaways:For Users: Access EVM apps on Solana without MetaMask or bridging.For Developers: Deploy Ethereum-tested protocols on Solana in days, not months.For Solana: Reduced fragmentation and expanded use cases via EVM compatibility.Relevant Links:Neon Protocol: neon-labs.orgSolana Weekly: Website | TwitterFollow the Show:Subscribe on Apple Podcasts, Spotify, or your favorite platform.Leave a review to support the podcast!Disclaimer: This episode is for informational purposes only and does not constitute financial advice. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thomasbahamas.substack.com

President Donald Trump has yet to complete his first month in office and he has already signed more than 65 executive orders - the most in any President's first 100 days in more than 40 years. President Trump's latest order: a newly formed energy council that seeks to win the AI race with China. Joe Overdevest, Portfolio Manager, is today's guest, and as markets react to the uncertainty out of Washington, Joe says these are the moments to “turn lemons into lemonade.” Amid the volatility, where might the silver lining for investors lie? And how are today's macro factors influencing our next guest's investing strategy? Joe shares his latest thoughts on energy, commodities, and where he's seeing long-term opportunities. Recorded on February 18, 2025. At Fidelity, our mission is to build a better future for Canadian investors and help them stay ahead. We offer investors and institutions a range of innovative and trusted investment portfolios to help them reach their financial and life goals. Fidelity mutual funds and ETFs are available by working with a financial advisor or through an online brokerage account. Visit fidelity.ca/howtobuy for more information. For a fourth year in a row, FidelityConnects by Fidelity Investments Canada was ranked #1 podcast by Canadian financial advisors in the 2024 Environics' Advisor Digital Experience Study.

Food Travel USA with Elizabeth Dougherty REPOSITIONING CRUISES - SAVE MONEY SAIL LONGER The TRUTH about Food and Travel Original Broadcast Date:  02/22/25 Keyword:  repositioning Cruising season is kicking off, and if you're looking to save big, there's a trick the cruise industry doesn't advertise. Repositioning cruises offer long, scenic voyages at a fraction of the price—but there's a catch. Once the ship reaches its home port, you're on your own to get back. Is it worth it? Elizabeth explains how smart travelers are using this little-known cruise hack to book luxury trips for less. ### FOOD TRAVEL USA FAST FACTS About the show:  Food And Travel Nation with Elizabeth Dougherty is the fusion of food and travel. This fresh, compelling nationally-syndicated weekend program includes information for homesteading, traveling, gardening, taste tests, and in a twist, listeners hear what restaurant servers say about customers. Website: Food And Travel Nation.com Social Media Sites: Facebook | X (formerly Twitter) } Truth Social | You Tube Live Broadcast: Saturday 5pm   LISTEN ANYTIME Executive Producer:  Michael Serio Email:  FoodTravelUSA@proton.me Each week our listeners get the very latest food and travel information We produce homemade videos of healthy, easy to make recipes We feature no-holds barred interviews in a LIVE, fast-paced, nationwide call-in show. Elizabeth Dougherty is a writer, trained chef, world traveler and now an award-winning talk show host. Food And Travel Nation was on the forefront of presenting expert guests with vital information about GMOs, at a time when no one was talking about or even knew about the subject. We give our listeners, advertisers and stations a LIVE SHOW. (NO “BEST OF'S” EVER!) We present hard-hitting topics and interviews without the same old political spin. We are very social media conscious and stay in touch with our audience. (200,000 plus) We work closely with advertisers and stations to ensure their success. We are ready to deliver a fresh, tight, first-class show to your station from our digital studio utilizing Comrex Access and our own automation system.

The words we speak hold great power, influencing our spiritual lives and relationships. The Bible emphasizes the importance of guarding our mouths, as our words can build up or tear down. By filling our speech with praise and aligning our words with God's truth, we can avoid negative influences and strengthen our faith. Faith-filled declarations, like the centurion's trust in Jesus' authority, demonstrate the power of speaking with conviction. Finally, we must reject the world's lies and align our speech with God's promises, declaring life and truth over ourselves and others.

Kevin Wang is Founder & CEO of Fossa, the product security platform that automates compliance & security across open source third party code, suppliers, and tools. In this episode, we discuss: Where Kevin's interest in open source started Learning to work with big enterprises The shift from scanning to fixing Repositioning from an engineering to security platform Resisting the market pressure to push hard into AI

Buckle up, listeners. It was only a matter of time before our paths crossed with Mel Robbins, one of the most respected experts on change and motivation in the zeitgeist, and today is that day. Known for being the host of the #1 ranking education podcast in the world, bringing deeply relatable topics, tactical advice, tools, and compelling conversations to her audiences, Jen and Amy spend today's hour diving into Mel's “Let Them” theory, which is taking the world by storm, already delivering instant peace and freedom in the lives and relationships of people putting it into practice. Together, they discuss: The difference between “Let Them” and “Let Me” Learning to release the white-knuckle grip we hold over other people's behavior (and other things beyond our control) Reframing disappointment to view it as a gift (yes, it's possible!) Repositioning self-worth inward, rather than leaving it dependent on others' opinions. *** Thought-provoking Quotes: “For a lot of women, we spend so much time upstairs in our heads as people-pleasers and over-analyzers, over-thinking and ruminating, trying to get things perfect. That's the last place I should be, personally. I need to drop into my body and get out of my head.” – Mel Robbins “People reveal who they are and what they care about through their behavior. Ignore their words. Watch their behavior. Let people be who they are. Let them do what they're going to do. Focusing on them is not where your power is.” – Mel Robbins “The difference between ‘not my business' and ‘let them' is worlds apart. When you say, ‘not my business', you're scolding yourself. With, ‘let them', you're in the power position because you see what's happening and are choosing to allow it without allowing it. You're rising above it.” – Mel Robbins “There's something about learning that [people] aren't ever going to change but that doesn't mean your relationship can't change for the better. When you let them be who they are, you create space for acceptance, the whole energy shifts.” – Mel Robbins Resources Mentioned in This Episode: Demotivators - https://despair.com/collections/ Effin Birds on Instagram - https://www.instagram.com/effinbirds/ Van Morrison - https://www.vanmorrison.com/ No Hard Feelings by the Avett Brothers - https://open.spotify.com/track/0bgQ1hQrpP6ScdBZlDfLE2 Foo Fighters - https://foofighters.com/ DePeche Mode - https://www.depechemode.com/ The Cure - https://www.thecure.com/ Taylor Swift - https://www.taylorswift.com/ The 5 Second Rule: Transform Your Life, Work, and Confidence with Everyday Courage by Mel Robbins - https://amzn.to/427OHwu The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins - https://amzn.to/4hc53bE The Mel Robbins Podcast - https://www.melrobbins.com/podcast The Four Questions: For Henny Penny and Anybody with Stressful Thoughts by Byron Katie - https://amzn.to/3C7tKXT My Legacy Podcast - https://www.iheart.com/podcast/1119-my-legacy-podcast-255793246/ Man's Search for Meaning by Viktor Frankl - https://amzn.to/4ajbyaz Dr. Stuart Ablon - https://www.stuartablon.com/ The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson - https://amzn.to/3PCqxmi Guest's Links: Mel's website - https://www.melrobbins.com/ Mel's podcast - https://www.melrobbins.com/podcast Mel's Instagram - https://www.instagram.com/melrobbins/ Mel's Twitter - https://x.com/melrobbins Mel's Facebook - https://www.facebook.com/melrobbins Mel's YouTube - https://www.youtube.com/melrobbins Mel's TikTok - https://www.tiktok.com/@melrobbins Connect with Jen! Jen's website - https://jenhatmaker.com/ Jen's Instagram - https://instagram.com/jenhatmaker Jen's Twitter - https://twitter.com/jenHatmaker/ Jen's Facebook - https://facebook.com/jenhatmaker Jen's YouTube - https://www.youtube.com/user/JenHatmaker The For the Love Podcast is presented by Audacy. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

In this episode, Kelli Hayes Smith dives into the common misconceptions about travel agents and the pressing need to shift the industry's narrative. She challenges the outdated perception that travel agents are unnecessary due to online booking platforms, emphasizing the transformative value they provide to clients. Kelli shares practical strategies for travel agents to communicate their unique value proposition, focusing on the experience and transformation they create for clients rather than just the logistics of booking trips. This episode offers actionable insights for building a compelling client experience, changing industry perception, and positioning travel agents as trusted advisors. What You'll Learn in This Episode: Why travel agents are often misunderstood in today's travel landscape How to effectively shift the narrative around the role of travel agents The importance of focusing on client transformation over transactions Why you should stop using the word “book” in your marketing How to highlight potential challenges clients face without an agent Tips for creating content that showcases the client experience How awareness content can lead to deeper client engagement Strategies to position yourself as a travel advisor, not just a booking agent Links & Resources Mentioned in This Episode:

Discover how William Mandara RA, CEO of Mancini Duffy, is disrupting architecture with patented tech, cutting-edge VR, and a sharp growth strategy. Hear how he scaled the firm from 40 to 130 people, diversified into high-stakes sectors like aviation and life sciences, and redefined architect-GC partnerships for game-changing project success.

Whatever the cause of your TMJ issues, Clinica Dental la Campana can help identify the problem and offers a range of treatment solutions for bruxism, TMD, and related conditions. Book a consultation today! More details at https://clinicadentalacampana.com/ Clínica Dental la Campana City: Marbella Address: Calle Quevedo, Nº5, Portal 6, Website: https://clinicadentalacampana.com/

Today we are welcoming back Deanna (@thepointsflygirl), for a fundamentals of points and miles episode. We cover essential topics for beginners, including how to get started, the importance of transferring points, and strategies for searching and booking flights. Deanna shares her insights on loyalty programs, airline partnerships, and common mistakes to avoid. We discuss the value of flexibility in travel planning and the importance of understanding the worth of points to maximize travel experiences. In this episode, you will learn: Transferring points to partners can yield better deals. Setting up loyalty accounts early is crucial Booking directly with airlines is often more beneficial. Flexibility in travel dates can save points. Practice searching for flights to build confidence. Understanding point value is key to smart booking. Don't be afraid to use points for good deals. Repositioning can open up more travel opportunities. ...and more! You can find Deanna ⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!⁠⁠⁠⁠⁠⁠ https://www.instagram.com/thepointsflygirl If you want to learn step-by-step how to squeeze the most travel out of your credit card points, enroll in the Bougie Travel Institute! https://bougieinabackpack.thrivecart.com/bougie-travel-institute-1/ You can get your VIP ticket Goodybag for the October Bougie in a Backpack Virtual Travel Summit⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠, where you can check out Deanna's session! https://bougieinabackpack.thrivecart.com/bougie-vip-goody-bag-oct24/ You can sign up for our FREE January Summit ⁠⁠⁠here⁠⁠⁠! https://bougieinabackpack.thrivecart.com/bougie-jan-2025-free-summit/ You can find our FREE Travel Beginner's Blueprint ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: dashboard.mailerlite.com/forms/457913/90732056966858389/share Want to submit a question or comment to our Bougie Mailbag? You can do so here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠forms.gle/Hb3iAbCfsK5BWnii8⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Be sure to join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: facebook.com/groups/bougieinabackpack Find us on instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/bougieinabackpack/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/travelmack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠enzie⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/pennywisetraveler⁠

What does it take to reposition a shopping center? In Episode 34 of "I Own A Shopping Center. Now What?", I explore the steps to transform a shopping center and unlock its full potential. From identifying the reasons for change to creating a tenant mix that drives traffic, this episode is packed with actionable insights. Key highlights include: Identifying reasons for repositioning, like maintenance or leasing issues Balancing cosmetic updates with structural improvements Developing tenant strategies to align with goals Refreshing the property with a new name or branding Hosting events to engage the community and boost traffic Attracting tenants that drive activity and benefit all If you're ready to elevate your property, this episode is for you. Tune in and share your thoughts! Don't miss out on future episodes filled with more expert insights and practical advice. Subscribe to my channel now and be ready on owning a shopping center. #CommercialRealEstateInvesting #BethAzor #RealEstatePodcast

Episode 195: The Colonial Roots of Climate Injustice in Africa: A United Front for Strategic Repositioning of the Global South   In this lecture, Dr. Fadhel Kaboub identifies the political and economic dynamics between the Global North and South since the wave of African independence in mid-20th century, by which the former has continued its colonial methods of resource extraction, steering the economies of the latter towards dependence on European and American technology and financing. By drawing on examples of large-scale agricultural and energy projects in Ethiopia, Namibia, and Uganda, Dr. Kaboub outlines the process by which African, Latin American, and Middle Eastern resources are captured by foreign energy companies. As Dr. Kaboub explains, poor countries are prevented from developing a domestic manufacturing base, rendering them dependent on companies from the industrialized economies of the Global North, which both produce the technology necessary for resource-harvesting and conduct post-extraction processing or refinement. As such, economies of the Global South are intentionally prevented from industrializing and are instead encouraged to invest heavily in primary resources for subsequent extraction by actors from the Global North. In the final part of his presentation, Dr. Kaboub dedicates his attention to the “carbon credit” scheme, by which large Western energy companies purchase the right to pollute, which they offset by preventing pollution (read: industrialization) in the Global South, in what amounts to painting an environmentally-friendly veneer over the same colonial process. Fadhel Kaboub is Associate Professor of Economics at Denison University (on leave), and the president of the Global Institute for Sustainable Prosperity. He is also a member of the Independent Expert Group on Just Transition and Development and serves as senior advisor with Power Shift Africa. He has recently served as Under-Secretary-General for Financing for Development at the Organisation of Southern Cooperation in Addis Ababa, Ethiopia. Dr. Kaboub is an expert on designing public policies to enhance monetary and economic sovereignty in the Global South, build resilience, and promote equitable and sustainable prosperity. His recent work focuses on Just Transition, Climate Finance, and transforming the global trade, finance, and investment architecture. His most recent co-authored publication is Just Transition: A Climate, Energy, and Development Vision for Africa (May 2023, published by the Independent Expert Group on Just Transition and Development). He has held a number of research affiliations with the Levy Economics Institute (NY), the John F. Kennedy School of Government at Harvard University (MA), the Economic Research Forum (Cairo), Power Shift Africa (Nairobi), and the Center for Strategic Studies on the Maghreb (Tunis). He is currently based in Nairobi, Kenya and is working on climate finance and development policies in Africa. You can follow him on Twitter @FadhelKaboub and you can read his Global South Perspectives on substack where he blogs regularly. This podcast was recorded on the 9th of March 2024, at the Centre d'Études Maghrébines à Tunis (CEMAT) with Dr. Max Ajl, Senior Fellow at the Department of Conflict and Development Studies, Ghent University, researcher with the Observatoire de la Souveraineté Alimentaire et l'Environnement (OSAE), and research fellow at the Merian Center for Advanced Studies in the Maghreb (MECAM). We thank Mr. Souheib Zallazi, (student at CFT, Tunisia) and Mr. Malek Saadani (student at ULT, Tunisia), for their interpretation of “el Ardh Ardhi” of Sabri Mesbah, performed for the introduction and conclusion of this podcast. Souheib on melodica and Malek on guitar. Production and editing: Lena Krause, AIMS Resident Fellow at the Centre d'Études Maghrébines à Tunis (CEMAT).

The Shulhan Aruch writes (Orah Haim 28; listen to audio recording for precise citation) that one is required to touch his Tefillin "at every moment" while he wears them, so that his mind will not be distracted from them. The Mishna Berura (commentary by Rav Yisrael Kagan, 1839-1933) clarifies that this refers to every time when a person mentions the Tefillin in the prayer service. In the Shema recitation, for example, when one recites "U'kshartam Le'ot Al Yadecha," which refers to the Tefillin Shel Yad, he should touch the Tefillin Shel Yad, and when he recites the next phrase – "Ve'hayu Le'totafot Ben Enecha" – which refers to the Tefillin Shel Rosh, he should touch the Tefillin Shel Rosh. The Shulhan Aruch emphasizes that whenever one touches his Tefillin, he should first touch the Tefillin Shel Yad, and then the Tefillin Shel Rosh. The Mishna Berura explains that this Halacha is based on the principle of "En Ma'abirin Al Ha'misvot," which means that one must never skip over the opportunity to perform a Misva. Since one's hand in its normal position is closer to the Tefillin Shel Yad than to the Tefillin Shel Rosh, one must first touch the Shel Yad, for otherwise he will be "skipping" the Shel Yad to touch the Shel Rosh. The Mishna Berura comments further than besides serving to keep one's mind focused on the Tefillin, occasionally touching the Tefillin is important as a means of checking to ensure that it is positioned properly. If one feels the Tefillin Shel Yad or Tefillin Shel Rosh and notices that it has shifted from its proper location, he must immediately return the Tefillin to its correct spot. If one notices that both the Shel Yad and the Shel Rosh are out of position, then he should first return the Shel Yad to its place, and then the Shel Rosh. The Torah (in the aforementioned verse in the Shema section) first mentions the Shel Yad before the Shel Rosh, indicating that one must place the Shel Yad before donning the Shel Rosh. By the same token, then, if they are both out of position, one should first move the Shel Yad and then the Shel Rosh. When one removes his Tefillin, he should first remove the Shel Rosh before removing the Shel Yad. The Torah speaks of the Tefillin Shel Rosh in the plural form ("Totafot"), indicating that the Tefillin Shel Rosh is worn when both Tefillin are worn, meaning, when the Tefillin Shel Yad is also worn. Thus, one should avoid a situation where the Tefillin Shel Rosh is on his head but the Tefillin Shel Yad is not on his arm. For this reason, one must remove the Shel Rosh before removing the Shel Yad. One should stand while removing the Tefillin Shel Rosh. The Mishna Berura writes that it is proper to remove the Tefillin Shel Rosh with one's weaker hand. A right-handed person should thus remove the Tefillin Shel Rosh with his left hand, and a left-handed person should remove his Tefillin Shel Rosh with his right hand. The reason for this practice is to demonstrate that we are not enthusiastic about removing our Tefillin, and we therefore do so with our weaker hand, which moves with less strength and vigor. Whenever one handles his Tefillin, he should hold it with both hands, carefully and delicately, the way one holds an infant. He should hold the Bayit (box of the Tefillin) with one hand, and the straps with the other, so that they don't dangle. This is the proper way to hold the Tefillin as an expression of honor and reverence. Likewise, while removing the Tefillin Shel Rosh, one should use one hand to remove the Bayit (a right-handed uses his left hand, as discussed above) and the other to hold the straps. Similarly, when one removes the Tefillin from their bag, he should remove them with both hands, and not allow the straps to drag or dangle. The Mishna Berura records a custom to kiss the Tefillin both when putting them on and when removing them. Furthermore, the Mishna Berura writes, one should not wrap the Tefillin straps on the Bayit; he should instead wrap them on the Titura (the base of the Tefillin). However, this Halacha is not generally applicable nowadays, since we commonly keep the Tefillin in a protective plastic box, and it is certainly permissible to wrap the Tefillin straps on the box. The Mishna Berura also records a custom to wrap the Tefillin in the shape of wings, to commemorate the incident recorded in the Gemara where a man's Tefillin miraculously turned into dove's wings. Summary: It is proper to touch one's Tefillin at various points in the prayer service; one should first touch the Tefillin Shel Yad, followed by the Shel Rosh. The Tefillin Shel Yad is always put on before the Tefillin Shel Rosh, and the Tefillin Shel Rosh is always removed before the Tefillin Shel Yad. It is proper to use one's weaker hand when removing the Tefillin Shel Rosh. In general, whenever one handles his Tefilin, he should hold them delicately, with two hands, and ensure that the straps do not drag on the floor or dangle in the air.

In today's rapidly evolving business landscape, the role of the CFO is undergoing a transformative shift. As highlighted in a recent discussion on the Digitally Curious podcast with Chris Juneau, Head of Market Strategy for SAP Concur, CFOs are increasingly turning to AI to drive strategic growth and innovation.Many of you may already be using SAP Concur without realising it. When you book a trip, submit your expenses, or you use the brilliant traveller app Tripit, you're using SAP Concur services.I spoke with Chris about a couple of recent reports from SAP Concur, one which looks at how CFOs are embracing AI, and another about how to measure and maximise the returns from AI.Key Insights from the CFO Insights Report:Rising Investment in AI: Despite 58% of CFOs admitting limited understanding of AI, investment in AI technologies has surged from 15% to 51% since 2023. This reflects a growing recognition of AI's potential to revolutionise financial processes.AI Applications in Finance: CFOs are leveraging AI for various applications, including journaling and bookkeeping (65%), financial planning (59%), and risk scenario planning (53%). These technologies are not only enhancing efficiency but also enabling more strategic decision-making.Bridging the Knowledge Gap: Education is key. SAP Concur is committed to educating financial leaders on AI applications, helping them ask the right questions and implement AI responsibly within their organisations.AI adoption is not just about cost reduction; it's about unlocking productivity gains and fostering innovation. By automating mundane tasks, CFOs can focus on strategic initiatives that drive business growth.So what can you do next?Educate and Empower: Continuously educate your teams on AI's potential and collaborate with technology partners to harness its full capabilities.Collaborate Across Functions: Partner with HR and IT leaders to ensure a holistic approach to digital transformation.Challenge the Status Quo: Always seek better ways to optimise business processes and drive strategic outcomes – start exploring your existing platforms and see if they can be enhanced by AI.Join us in exploring how AI is reshaping the role of the CFO and driving businesses towards a more innovative future. Resources MentionedCFO Insights report: Repositioning for GrowthCFO Insights report: How to Measure and Maximise AI Returns Concur ExpenseChris Juneau on LinkedInThis is a paid partnership with SAP Concur.Thanks for listening to Digitally Curious. You can buy the book that showcases these episodes at curious.click/orderYour Host is Actionable Futurist® Andrew GrillFor more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com Andrew's Social ChannelsAndrew on LinkedIn@AndrewGrill on Twitter @Andrew.Grill on InstagramKeynote speeches hereOrder Digitally Curious

Has your agency hit a plateau? Maybe you're attracting the wrong clients or feeling like your services aren't being valued as much as they should be. If this sounds familiar, it might be time to rethink your positioning.In this episode of Small But Mighty Agency, we're diving into how repositioning your agency can help you:Break out of a growth plateauAttract bigger, higher-paying clients who truly value your expertiseGain clarity on your niche and stand out in a crowded marketBuild a reputation as a go-to expert in your industryWondering if it's time to reposition? I'll walk you through the four key signs that indicate a shift is needed and share actionable steps to successfully reposition your agency and reignite growth.Key Takeaways:The benefits of repositioning and why it can transform your agency's prospectsPractical insights on how to realign your services and messaging to attract the clients you truly wantHow to shift your positioning to open doors to higher-value clients and more lucrative opportunitiesLet me know your thoughts after you listen—I'd love to hear from you!Show LinksAccess our network designed for agency owners to get more consistent referrals, connections and collaborations. Agency Together can save you time and help you build a network that gets you the clients you want to work with. And don't forget the free Agency Together Newsletter.Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I'll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep112Podcast Edits by Lindsay Curtis

On this special episode of The Next CMO Podcast, we're pleased to introduce our new host, Scott Todaro. Scott puts former host and Chief Commercial Officer (formerly CMO) of GoTo, Peter Mahoney, in the hot seat as Peter reflects on his extensive career, starting from his unexpected entry into sales at IBM, moving through various executive marketing roles at companies like Nuance and ATG, and eventually founding Plannuh. Peter highlights his experiences with company repositioning, handling multiple acquisitions, and the importance of understanding the business impact of marketing decisions. As Peter transitions back to a leadership role at GoTo, he emphasizes the need for CMOs to align their strategies with broader business goals.

From master planning to addressing renovation challenges, Michael Fittz, Founder of bldg. Architecture, shares three of the biggest hurdles facing a renovation, conversion or repositioning project. Listen as everyone shares valuable insights from their different perspectives within senior living to offer practical solutions for your next renovation project.Sponsored by Accushield, Aline, NIC MAP Vision, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Produced by Solinity Marketing.Become a sponsor of the Bridge the Gap Network.Connect with BTG on social media:YouTubeInstagramFacebookTwitterLinkedInTikTokMeet the Hosts:Lucas McCurdy, @SeniorLivingFan Owner, The Bridge Group Construction; Senior Living Construction Renovation, CapEx, and Reposition. Joshua Crisp, Founder and CEO, Solinity; Senior Living Development, Management, Marketing and Consulting.

In this episode of Imagining Arc, Josh focuses on his responsibility as a CEO to staff and resource a team around one singular goal. He reflects on three key inflection points in the business - switching from Electron to Swift, building Windows on Swift, and nailing a prototype for Arc Search - and how those big decisions throughout Browser Company's history have set us up for building Arc 2.0 today.  We love hearing from you at joshm@thebrowser.company. Chapters: 00:00 - How do you staff and resource towards one goal? 00:40 - Recapping one the most inspiring All Hands ever 00:56 - Welcoming a dear friend to Browser Company  02:17 - A talk for the ages from Ben, Alexandra and Samir 03:26 - Moving the entire company to Arc 2.0? 04:04 - 3 inflection decisions and a trip down memory lane 04:36 - Switching from Electron to Swift 06:13 - Building Windows in Swift 07:30 - Prototyping 30-50 Arc Searches 10:02 - Being held back by novelty tax 11:15 - Brainstorming the Dinner Party Test in Paris 11:38 - “Saving you 1,000 clicks” 12:10 - We are going to do your busy work for you 12:34 - Taking room to dream a little bit 13:42 - From two pods to repositioning the company 15:05 - Texas Hold Em and taking the risk 16:27 - Shoutouts and emails - joshm@thebrowser.company In this episode: Our original bet on Swift for Windows Our decision to build in Swift over Electron Welcoming Cemre to The Browser Company

This episode focuses on trusting God during you're journey. Sometimes God has to reposition you to see if you can handle the test. Although it may be hard sometimes to understand we must go through it and we must continue to have faith in the journey. It may get hard at times but know that God will not fail you. He is just preparing you for greater things ahead. Be Blessed.

Brother Dayo Ayansola ministers on the topic Divine Repositioning on our Youth Sunday. Listen and be Blessed in Jesus name.

Does this podcast bless your life? We appreciate donations for the continuous support of this podcast  CLICK HERE TO DONATE  Please help us by completing our podcast survey. This helps us improve this platform and serve you better! CLICK HERE TO GIVE US YOUR FEEDBACK Are you Interested in collaborating as a podcast guest & having something valuable to share? CLICK HERE TO APPLY ____ LAB Leadership Society membership is now open $21/mo!!  CLICK HERE TO BECOME A MEMBER  LAB LEADERSHIP SOCIETY is an online membership to help and equip women of faith to fulfill their ministry while supporting them during the transitional phase. Are you interested in growing your faith this year? We have opened a digital product store to provide online bible studies!  CLICK HERE TO CHECK OUT THE STORE! ___ I love connecting and supporting other women and building deep connections!! CLICK HERE TO LEARN MORE ABOUT ME!! Please join our empowerment & support Facebook group. This group has been created to empower and support women in their entrepreneurship journey. CLICK HERE TO JOIN THE COMMUNITY Interested in Business networking & getting support? CLICK HERE TO JOIN  Learn more about business development such as marketing, personal branding, and leadership inside my YouTube channel  Join the “Kingdom Builders” email list to get biblical scripture and encouragement straight to your email-  Click here to subscribe 

These co-founders want to more than triple their revenue in the next 12 months. Despite stagnation the past few years, they believe they can get there. Dan & Ian dissect their plans to achieve this goal and offer some counterintuitive advice. They cover repackaging a product for a higher cost, focusing on your premium customers, and how to lead a sales call. In this week's newsletter, we include our favorite resources for getting started with sales calls. TMBA email subscribers can also apply to get business coaching from Dan & Ian live on the pod (it's free). Subscribe to the TMBA newsletter. (https://tropicalmba.com/subscribe) Today's guests are Elburz Sorkhabi and Colin Gibson, founders of The Interactive & Immersive HQ (https://interactiveimmersive.io/). Connect with us: Dan: @TropicalMBA (https://twitter.com/TropicalMBA) or dan@tropicalmba.com Ian: @AnythingIa (https://twitter.com/AnythingIan)n or ian@tropicalmba.com Chapters (00:00:00) Introduction and Overview (00:04:40) Financial Goals and Challenges (00:06:07) Current Revenue and Pricing (00:07:51) Strategies for Revenue Growth (00:10:13) Acquiring and Retaining Customers (00:12:45) Key Value Proposition and Benefits (00:14:36) Identifying Obvious Growth Opportunities (00:16:06) Repositioning the Product for Customer Goals (00:18:32) Repositioning and Repackaging for Revenue Generation (00:24:17) Creating a High-Ticket Front-End Offer (00:34:02) Focusing on the Business Model (00:39:40) The Importance of Sales Calls (00:44:00) Building a Machine for Growth Useful links: Connect with other entrepreneurs (https://dynamitecircle.com/join-dc/) Coaching for $250K+ founders (https://dynamitecircle.com/dc-accelerator) Community for 1M+ founders (https://dynamitecircle.com/dc-black) Hire remote talent (https://remotefirstrecruiting.com/) Find a remote job (https://dynamitejobs.com/) Listen on YouTube (https://www.youtube.com/@OfficialTropicalMBA) Follow us on Instagram (https://www.instagram.com/tropicalmba/) Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Lucy Bella Simkins, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal Additional episodes you might enjoy: “3 Million in Revenue is a Death Zone" - Financial Strategy with Greg Crabtree (https://tropicalmba.com/episodes/3-million-death-zone) “Lifestyle Business” vs “Real Business” (https://tropicalmba.com/episodes/lifestyle-vs-real-business) Only 3 Ways to Grow…What Would Plato Do (https://tropicalmba.com/episodes/three-ways-grow-business)

  Are you tired of feeling like "just another resume to reject" when applying for jobs? Learn seven principles behind branding strategy that need to be considered before you work on your resume. Develop a clear value proposition, use the often forgotten component to a compelling message, and build a career presence that engages across all your brand materials. We'll talk about: Repositioning yourself as expert Finding and using your edge How to influence with personality and emotion _______________________________________________________ Thanks for Listening! Connect with me on LinkedIn: https://linkedin.com/in/pmortega  Get started with your career move: Download The Career Transition Checklist Work with me: Click here to schedule a conversation

Today, we're diving into the dynamic world of hotel branding with Dean Winter from Swire Hotels. They're reimagining luxury with their East Hotel Miami, embracing a fresh "alt luxury" approach. Here's what's changing and why it matters: Evolution of East Hotels: Originally targeting corporate travelers, Swire Hotels recognized a shift in customer demographics and needs over their 14-year journey. Introducing Alt Luxury: Catering to a younger, well-traveled audience (25-40-year-olds), they're blending luxury with informality. Think high-quality service minus the fussiness. Connecting with Community: Emphasizing engagement and spontaneity, their hotels are becoming hubs for local activities like runs and cultural events. Environmental Responsibility: No plastic, water filtration systems, and waste reduction are central to their sustainability efforts. Future Expansion: Swire Hotels plans to expand across Asia-Pacific, aiming for 30+ properties under the East brand. This shift isn't just about luxury; it's about creating meaningful connections and experiences. Stay tuned for more updates as Swire Hotels continues to redefine hospitality!  

Today, we're diving into the dynamic world of hotel branding with Dean Winter from Swire Hotels. They're reimagining luxury with their East Hotel Miami, embracing a fresh "alt luxury" approach. Here's what's changing and why it matters: Evolution of East Hotels: Originally targeting corporate travelers, Swire Hotels recognized a shift in customer demographics and needs over their 14-year journey. Introducing Alt Luxury: Catering to a younger, well-traveled audience (25-40-year-olds), they're blending luxury with informality. Think high-quality service minus the fussiness. Connecting with Community: Emphasizing engagement and spontaneity, their hotels are becoming hubs for local activities like runs and cultural events. Environmental Responsibility: No plastic, water filtration systems, and waste reduction are central to their sustainability efforts. Future Expansion: Swire Hotels plans to expand across Asia-Pacific, aiming for 30+ properties under the East brand. This shift isn't just about luxury; it's about creating meaningful connections and experiences. Stay tuned for more updates as Swire Hotels continues to redefine hospitality!  

Hey Bae! Welcome to The Christian Bae Podcast where Christ and Culture connects.  Grab your journals ❤️  Ultimate Guide to starting a Relationship with God: ⁠https://beacons.ai/thechristianbae_⁠ If you feel led to sow into this word  Cash App: $thechristianbae  Paypal: ⁠https://www.paypal.com/paypalme/TheChristianBae ⁠ Zelle/Venmo/Apple Pay: TheChristianBae@gmail.com  Let's stay connected Youtube: https://www.youtube.com/channel/UC0j-Bk97lLHz04EE7VPxGcQ IG: ⁠https://instagram.com/thechristianbae_?igshid=18erhyzf20fvr ⁠ Thank you for always supporting The Christian Bae ❤️ --- Support this podcast: https://podcasters.spotify.com/pod/show/thechristianbae/support

Repositioning a 60-year-old distribution company - during COVID no less - is a Herculean effort. Considering that VSE Corporation's market cap has gone from $300 million to $1.2 billion since 2019, the mission has been successful.   For the CEO tasked with this turnaround, there's one key ingredient to this success - present leadership. In this post-COVID era of remote work, it's easy for companies to take an out-of-sight, out-of-mind approach, but VSE does the opposite. Prioritizing the right things, identifying the underutilized gems, and putting effort into the foundation pays off.   How do you turn a 60-year-old company into a market leader? How is VSE Corporation approaching M&A? In this episode, CEO John Cuomo talks about his journey since taking over the company, why his mindset is one of  “writing a new volume of a book”, what sets them apart, and the secret to their success. By the way…  he's also one of the most sought-after CEO's in the industry!   The presence of a leader is important, even if it's limited. I think it sends a big message, you connect in different ways and you get something different out of the business' story. -John Cuomo   Three Things You'll Learn In This Episode    -1+1 is greater than 2 When conducting M&A many companies are mainly focused on buying a great asset. Why does the VSE Corporation start with strategy and culture?    -The whole power of presence It's easy to have a disconnect between the company's leadership strategy and the people working the floor. How does VSE make sure the whole company is moving together in the right direction?    -The easiest journeys don't give you the best reward Transforming a company is no easy feat. Why does John Cuomo liken it to tearing a house down to the studs, rebuilding it, and ending up with the best home on the block?   Guest Bio   John Cuomo is the President and CEO of VSE Corporation. Appointed Chief Executive Officer in 2019,  he brings 21 years of experience in distribution and the aftermarket services industry. John previously served as Vice President and General Manager of Boeing Distribution Services Inc. Prior to Boeing's 2018 acquisition of the Aerospace Solutions Group of KLX Inc., John served as its President and General Manager (since 2014). From 2000 to 2014, John served in multiple roles and functions at B/E Aerospace (parent company of KLX, Inc. until 2014), including Vice President & General Manager and Senior Vice President, Global Sales, Marketing & Business Development. Prior to joining B/E Aerospace, John served as an attorney at a large multinational law firm practicing commercial law, mergers and acquisitions and litigation. Connect with John on LinkedIn.  Learn More About Your Host:   Co-founder and Managing Partner for Northstar Group, Craig is focused on recruiting senior-level leadership, sales, and operations executives for some of the most prominent companies in the aviation and aerospace industry. Clients include well-known aircraft OEMs, aircraft operators, leasing / financial organizations, and Maintenance / Repair / Overhaul (MRO) providers.   Since 2009 Craig has personally concluded more than 150 executive searches in a variety of disciplines. As the only executive recruiter who has flown airplanes, sold airplanes, AND run a business, Craig is uniquely positioned to build deep, lasting relationships with both executives and the boards and stakeholders they serve. This allows him to use a detailed, disciplined process that does more than pair the ideal candidate with the perfect opportunity and hit the business goals of the companies he serves.

Chapter 1:Summary of Positioning Book"Positioning: The Battle for Your Mind" by Al Ries and Jack Trout, first published in 1981, is a groundbreaking book in the field of marketing. It introduces the concept of "positioning" which focuses on the strategy of placing a brand or product in the customer's mind in a way that emphasizes the distinct benefits and qualities unique to that brand or product.Here are several key points from the book:1. **Positioning Defined**: Positioning is not about what you do to a product. It's about what you do to the mind of the prospect. It involves elements like the name, price, and the features of the product, but fundamentally it's about perceptions.2. **The Overcommunicated Society**: The book discusses how the massive amount of daily advertising messages has led to a cluttered marketplace. Consumers are bombarded with information, making it hard for any single message to stand out.3. **Simplifying the Message**: With an overwhelming number of choices and advertisements, concise and clear messages are crucial. Positioning is about making a product or service understand quickly and effortlessly.4. **Finding a "Hole" in the Market**: One of the effective strategies in positioning is finding a gap—a "hole" in the existing market where your product can fit in. This often involves identifying a specific niche or an overlooked need that competitors are not addressing.5. **Repositioning the Competition**: Positioning also involves sometimes comparing or contrasting a product against existing competitors to highlight its distinctiveness. It can even involve repositioning a competitor unfavorably to advantage your product.6. **Case Studies and Examples**: Throughout the book, Ries and Trout utilize multiple real-world cases to illustrate successful and unsuccessful positioning strategies, offering insights into the practical application of the theories they propose.7. **Importance of Consistency**: Successful positioning requires consistency over time. Initial positioning efforts can be wasted if not maintained, and frequent changes can confuse and alienate customers."Positioning" by Al Ries and Jack Trout has become an essential reference in marketing, emphasizing understanding consumer perception and creatively using it to position a brand. It's particularly relevant in today's market, where consumer attention spans are limited and competition is fierce. The book helps marketers, entrepreneurs, and businesses strategize effectively to carve out a unique market space and ensure their message cuts through the noise.Chapter 2:the theme of Positioning Book"Positioning: The Battle for Your Mind" is a marketing book written by Al Ries and Jack Trout, first published in 1981. This book focuses not on the product itself, but rather on how it is perceived in the minds of potential customers. The authors introduced the concept of "positioning" as a way to differentiate a brand in a crowded marketplace. Below, I'll overview the key plot points, character development, and thematic ideas from the book, even though it is a non-fiction work and doesn't traditionally have a plot or characters.### Key Plot Points:Since "Positioning" is not a narrative work, it does not contain a plot. However, it discusses key concepts and strategies in its content, structured around the following main points:1. **Definition of Positioning**: Explaining the basic concept of positioning as a method for creating an image or identity in the minds of the target market for a product, brand, or company.2. **The Overcommunicated Society**: The authors describe why positioning is important in a world where consumers are bombarded with information.3. **Strategies for Positioning**:...

In business, it's crucial to adapt and evolve, which includes periodically reassessing and potentially repositioning your business to better serve your changing audience or your own professional growth.  This often involves updating your website, refining your offers, and adjusting your marketing strategies.  Ultimately, a forward-looking approach, with a focus on building the new rather than clinging to outdated strategies, will ensure you channel your energy into growth and innovation.  Is now the perfect time to reinvent or reposition your business? Quotes “People get tired of what they do too, right? They get burned out. And they also may want to shift or reposition themselves or kind of reinvent themselves for a number of reasons. One could be burnout. One could be they want to work with a different clientele. One could be redefining your target audience again, kind of gets back to: What do you wanna offer and who do you wanna work with and how do you wanna work with them?” “Let's say you were a coach that was working one-on-one with people, and you're a little burned out of the one-on-one work. And you wanna do more, the one to many and scale your business in that way.  Now, that is a subtle positioning change, but the way your offer needs to be restructured is what needs to change significantly. And then you also have to position that new offer in different ways through marketing techniques.” “You have to look at a few factors [when transitioning]. One is your income. How can your income stay consistent while you're making this shift and transitioning?  Another factor to consider is if you have a team that works with you. How do you keep that team employed if they fit into your longer term plan as you're shifting? So, making sure that you have enough existing work coming in to support the team as you're starting to make a shift. So it could be more of a gradual shift and more of a long term shift. And then another factor to consider is how do you transition your existing target audience and the people you're working with to the new.” “With our own business, we redo our own website, anywhere from three to four years. We do kind of a massive redo with our website. And we change the copy and we change the look and feel.  “We are constantly up-leveling our own offers, our own image, you know, refining what we offer because our clients are also getting bigger and more sophisticated, and demand more, right?” “The more we can reveal about ourselves that helps communicate our personality and helps communicate our reputation and helps communicate our intent in our values, the more we are kind of opening the kimono and revealing to people who we are so we can improve that know-like-trust factor and they feel comfortable getting into a business relationship with us.” “People can feel soul, right? AI doesn't have soul. That's what I always say, but people can feel true soul. It's maybe more ethereal again, maybe more subliminal, but people can sense it.” Links mentioned in this episode: Episode 140 | What You Need to Know about Crafting Your Offer: https://thebrandid.com/podcast/140-what-you-need-to-know-about-crafting-your-offer

Today's Devotional "Repositioning My Faith" Luke 17:5, 1 Peter 4:10 lmjministries.org 4/30/24Join us for coffee, conversation and community. --- Support this podcast: https://podcasters.spotify.com/pod/show/justbeinglmj/support

Today on the podcast we discuss the He Gets Us commercial from the Super Bowl. What was good about it? What missed the mark? Was it a good use of financial resources?Sermon from Sunday, February 11 - https://www.youtube.com/live/5uzLEqRtj-g?si=XI8zMSGQvgIr8-Rr&t=1905Learn more about Calvary Church at https://calvary.usSupport the show