Uplevel with Ginny Townsend

You know you're clear on the goal of attaining financial independence but sometimes when the rubber meets the road it can feel like life is just getting in the way of your goals! What then? Is it still worth the effort? In today's episode, I share with you a couple of my own experiences and want you to remember that I get it. If FI was easy, everyone would be, right? Spoiler alert: I absolutely think financial independence (and really what this provides) is worth the fight. Be encouraged and keep taking action! Want to gain access to a Roadmap for 6-Figure STRS? Want to know how I find, furnish, and fill profitable short-term rentals? Visit ginnytownsend.com/rental to discover exactly how you can make this dream of financial independence a reality for your family (and probably sooner than you think!). Thanks for joining me today and until next time, continue to be up and to the right.

You read that title right... I'm so excited to share this powerful conversation with Capital Gains Expert, Brett Swarts. While I spend a lot of time talking about how to get INTO a short-term rental property, it's incredibly valuable to think about how to realize the biggest gain possible when you do choose to sell it. You'll want to bookmark this episode because it'sa game changer. As you'll notice, I keep trying to find "the catch" for this powerful tax-saving method throughout the show but as it turns out, this is just a very underutilized, totally legal strategy. Want to hear more from Brett Swarts? Find him here: CapitalGainsTaxSolutions.com Capital Gains Tax Solutions Podcast Capital Gains Tax Solutions YouTube Channel Brett Swart's LinkedIn Profile ExpertTaxSecrets.com

Are you determined to achieve financial independence for yourself and your family but are in a very busy season right now?  ESPECIALLY in busy seasons, this important goal can seem further away than it typically does. So, how do we gain ground? How do we make progress on this very important goal while we have all of the other demands at the same time? That's what today's episode is all about: Making progress on the IMPORTANT and NOT just the URGENT. RESOURCES REFERENCED IN TODAY'S EPISODE: Tyranny of the Urgent (Audible) Getting Things Done (GTD) My Freedom Roadmap The 6-Figure Vacation Rental Roadmap  

If you're excited about getting your first Airbnb online but don't exactly WHERE it should be, this episode was made for you! Today, I share two simple (yet powerful) strategies to help you narrow down - or simply confirm - where to invest in an Airbnb. LINKS REFERENCED IN TODAY'S EPISODE:  AirDNA's Airbnb Calculator AirDNA's March 2021 Report The 6-Figure Vacation Rental Roadmap: How to Find, Furnish, and Fill a Profitable Short-Term Rental  

If you're considering a short-term rental as your next move to financial independence, you could NOT have picked a better time to do so! In today's episode, I unpack 3 barriers to entry that have held people up in the past and why I think they are lower now than ever before. Take a listen and if this is your year... If you're willing to be slightly more active than a sloth ;) then The 6-Figure Vacation Rental: How to Find, Furnish, and Fill a Profitable Short-Term Rental was made just for you. Check it out at ginnytownsend.com/rental   RESOURCE MENTIONED IN TODAY'S EPISODE: AirDNA's March 2021 Report Thanks again for joining me! And until next time, continue to be up and to the right.

Are you looking for a long-term revenue stream that could also give you a way to maximize your returns when you sell it one day? This is yet another reason why I love the STR market and why I think you'll love today's episode. Today, I interview Charles Sunnucks, a professional investor and former fund manager who has a knack for simplifying the complicated world of company (or in this case) property valuation. Some of my favorite takeaways of our conversation are: 1. Look at the exit strategy from the get-go. 2. How exactly you could sell your short-term rental for MUCH more than it would be worth retail simply by using this one valuation technique. 3. If you're looking to invest abroad, he shares the 3 things you MUST know before you even look at one property. Want to learn more about Charles Sunnucks and his new book, The Company Valuation Playbook? Check out companyvaluationplaybook.com for all of this and more!  Thanks again for joining me today. And until next time, continue to be up and to the right!

The question I ask in today's episode could change your financial future... I know that's a BOLD statement but I believe it to be a true one. When we focus our actions down to those that have a ripple effect, that is an effect that reaches much further than the effort we put in, this is when we see a REAL transformation to our financial (and any other) situation.  Are you looking to achieve financial independence? Do you want to spend more time with the people you love doing the things you love? Are you looking to live a powerful legacy (both financial and otherwise) for your children?  It's all about the ripple effect actions... And that's what we're talking about in today's episode. So, after you listen, I encourage you to think about this question... What are you doing today that's bringing a lasting ripple effect in your life? It's not always about the "big rock" moments... It's often times about the small pebbles you keep tossing out that really lead to some amazing ripples. Looking to make a ripple effect and move toward financial independence today? If short-term rentals are right for you, I've got you covered. In The 6-Figure Vacation Rental Roadmap: How to Find, Furnish, and Fill a Profitable Short-Term Rental, I break it all down for you, step by step. You're not alone in this. And you're probably much closer to financial independence than you think. Ready? Let's do this. Visit ginnytownsend.com/rental to get started today! Thanks for joining me. And until next time, continue to be up and to the right.

While this topic may sound like a slight departure from my typical episodes that are geared toward helping you launch a profitable short-term rental and live the passive income dream, I think this episode is a very important complement. If you always feel exhausted, how can you actually do the upfront work needed to have a lucrative Airbnb property (Or two, or three...)? If we don't have energy, we don't have much... So along those lines, I want to share with you my top 3 never-fail tricks to instantly increasing my energy and focus (without drugs or anything like that!). I  hope you find these simple yet POWERFUL tricks helpful but better yet, I hope you try them out and see how effective they can be. Now, are you ready to get this Airbnb thing going?! Are you sick of putting this dream off to another week, another weekend, another month, another season... blah, blah, blah? The solution is actually much simpler than you think. AND, I've created a roadmap just for YOU to banish the guesswork and get your profitable short-term rental online! Want to learn more? Discover all the details at ginnytownsend.com/rental Thanks again for joining me and until next time, continue to be up and to the right!

Are you considering the addition of a short-term rental to your income portfolio but aren't quite sure what your funding options are? Do you have to have a down payment to secure your property? Or, if so, how much? These are the questions I address in today's episode and I present the options in a choose-your-own-adventure style... You can select the option that works best for you, your situation, and your goals! So, now that you know it's possible, I want you to know there is a roadmap to walk you through... step by step... the entire process of bringing a profitable short-term rental to market. The in's and out's. The things I wish I'd known when I first started out. I don't hold anything back in The 6-Figure Vacation Rental Roadmap: How to Find, Furnish, and Fill a Profitable Short-Term Rental. Want to learn more? Check out ginnytownsend.com/rental Or, did gaining access to a one-on-one mentor (me) resonate with you? Would you like someone to talk with you and help you troubleshoot each step of the way? If you want to learn more and see if this is a good fit, book a call. Let's talk: talkwithginny.com Thanks again for joining me today! And until next time, continue to be up and to the right.

Are you wondering about what's possible in the "Airbnb Economy" during a worldwide pandemic? In today's episode, I interview Tia Bailey, who is sometimes referred to as "The Airbnb Whisperer." She started co-hosting Airbnb properties while she was still in college, but how she's developed a powerhouse of a business and is now in multi-state projects, AND she's redefining what it looks like to be a successful Airbnb host. The link referenced in this episode: natiivomiami.com Discover more about Tia Bailey here: tiabailey.com info@tiabailey.com loftiespacesandevents.com  

There is already momentum building for the post-COVID economic recovery. And in today's episode, I share how I'm thinking about positioning myself and my business to take advantage of the growth that is to come. And what made me think about all of this was a family afternoon outside working on the property with Claire and Drew. Join me in this up-close-and-personal chat about preparing for the high-growth season. And if you're excited about positioning yourself to make the most of this recovery... And if you've decided that short-term rentals make the most sense for you as your next step, you DON'T have to go it alone. If you're looking for a mentor, if you're looking for a roadmap... you've found both right here! Want to learn more? Hop over to ginnytownsend.com/rental to take ACTION! Your future self will thank you. Thanks again for joining me today and until next time, continue to be up and to the right.

Tell me if this sounds like you... your venture is growing... But you feel like you've reached an inflection point and you're becoming the bottleneck in your own business! This moment happened to me this past week when my daughter got sick (she's all better now!) and everything I was working on screeched to a halt. All I could think was "ENOUGH! This HAS to change!" So, here's my exact three-step process I'm using to free up my time and only focus on the tasks that really move the needle. Speaking of passive income strategies, did you know that short-term rentals can be extremely passive? If you've been listening for a while and have decided that today is the DAY to take action and move toward financial independence with short-term rentals, I've got your back. The 6-Figure Vacation Rental Roadmap was created with you in mind... to walk you through the process, step by step, of bringing a PROFITABLE short-term rental online.  If this sounds like a breath of fresh air, visit ginnytownsend.com/rental, and let's get this thing going today. Thanks again for joining me. And until next time, continue to be up and to the right.

Do you already have an investment property? Is it (most likely) a long-term rental? Are you frustrated that your LTR isn't generating as much cash flow as you'd like? Does it feel like it'll take you FOREVER at this rate to become financially free? If so, this episode was created just for you! We're simply approaching this issue as a business owner would... we're questioning the return on assets (Or ROA) this existing rental is providing. Want to grab the free resource I mentioned in today's episode... The LTR to STR Challenge, visit ginnytownsend.com/ltr And once you've discovered the AMAZING potential short-term rentals allow... you're probably wondering, "What's next?" If that's the case, I've got you covered, friend! I created The 6-Figure Vacation Rental Roadmap: How to Find, Furnish, and Fill a Profitable Short-Term Rental just for YOU! To learn more and claim your copy today, visit ginnytownsend.com/rental Thanks again for joining me today. And until next time, continue to be up and to the right!

Are you looking for a way to accomplish more things in your business than your industry peers? Do you KNOW that between you and your financial independence are a couple of projects that you can't quite seem to finish? Then, this episode was created just for you! In it, I share the exact strategy I use right now to get the important things DONE... the things that will move the needle in my business! Looking for that free PDF? Grab yours here: ginnytownsend.com/episode79 (No opt-in required!) And if you know that adding a short-term rental is the next project for you... the one that WILL MOVE THE NEEDLE in finally achieving financial independence, I've created a powerful program just for you. And utilizing this simple strategy I'm sharing today, is a great way to keep your tasks organized as you complete this program... It's called The 6-Figure Vacation Rental Roadmap: How to Find, Furnish, and Fill a Profitable Short-Term Rental Grab your copy today! ginnytownsend.com/rental Thanks again for joining me. Until next time, continue to be up and to the right.

Is achieving financial independence for you and your family a priory for you... but you're sick and tired of hearing about this Hustle-Hustle-Hustle entrepreneurial culture? Friends, I have a confession. I hate the Hustle Culture, too! It's showy, it's flashy, and it's all about the LOOK of success versus the actual success. So, today I wanted to share with you why I think vacation rentals are the perfect Anti-Hustle business and why I think it's the perfect passive income strategy. Want to see the image I referenced? Check it out at ginnytownsend.com/ep78 And want to grab your FREE copy of the My Freedom Number Roadmap and discover the exact day you could be financially free? Grab it here at ginnytownsend.com/freedom And if you know this is your year... if you know this is the TIME to gain financial independence, to finally ditch that Hustle Culture, to be free AND have more time for the people you love, then I've got the Roadmap just for you! It's called The 6-Figure Vacation Rental Roadmap: How to Find, Furnish, and Fill a Profitable Short-Term Rental. And if this is your day, visit ginnytownsend.com/rental and grab your copy today! Freedom is calling. Thanks for joining me today. And until next time, continue to be up and to the right.

What if this was possible? I know I can't guarantee anything - because I can't guarantee your action - but what if you knew a very realistic, very possible date in which you would be officially financially free? Booya! Why would you not do everything you could do to reach that goal? This whole episode (AND the FREE resource I created just for you) was inspired by an episode of the show Billions... In the episode I reference, Chuck Rhodes, the antagonist or protagonist (depending on your view) shares what he learned while out hunting wolves... the only trap that will catch us all is TIME. And the way I see it, he's right. Time will pass either way. Whether we act or whether we sit and binge the next big thing on Netflix. So, take a listen and LMK what you think. Gain access to the FREE My Freedom Number Roadmap I referenced in today's episode here: ginnytownsend.com/freedom And if you're ready to take action and hit that freedom number date, I've created a course just for you! Claim your copy of this program today at ginnytownsend.com/rental Thanks again for joining me today. And until next time, continue to be up and to the right.

Are you looking for the perfect side hustle in 2021 and beyond? Great! I made this episode with you in mind. I truly believe Airbnb is the best side hustle and today I'm going to share with you 7 reasons why I think this is the case. Episodes I referenced: Ep 69: How I Accidentally Made $7,000/hr With My First Airbnb... A Breakdown of an Hourly and Annual Rate for Short-Term Rental Owner‪s‬ Ep 74: 5 Reasons Why Airbnb is One of the Most Simple Passive Income Strategies Available for Entrepreneurs Today! (HINT: It's a Marketer's Dream‪)‬ High-End Apartments in Miami I referenced: NatiivoMiami.com Take a listen and I hope you finish the episode feeling inspired and ready to take action. And speaking of, if you know adding a short-term rental is the best move for you in 2021, I've created a course just for you! It's called The 6-Figure Vacation Rental Roadmap: How to Find, Furnish, and Fill a Profitable Short-Term Rental. If this is your time, then hop over to ginnytownsend.com/rental to grab your copy today! Thanks again for joining me. Until next time, continue to be up and to the right!

Have you considered adding a short-term rental to your income portfolio but haven't because you're worried about needing certain skill sets? Or you haven't because you're worried that you'd be too busy to make it work? If so, take a listen because today's episode is for you! Today, I unpack the top 3 reasons why a short-term rental is a perfect investment for busy professionals like you. Resources I mentioned in today's episode: Airbnb.com Smartbnb.com And if you're ready to step forward and add this incredible revenue stream to your portfolio, congratulations! I've created a roadmap just for you... It's called The 6-Figure Vacation Rental Roadmap: How to Find, Furnish, and Fill a Profitable Short-Term Rental Visit ginnytownsend.com/rental today to grab your copy of this program today! Thanks again for joining me. And until next time, continue to be up and to the right.

Have you thought about starting your own business but are a bit concerned because you've never done any marketing? Or, have you launched a business before and know just how much time and effort marketing can take and are therefore nervous to launch a new income stream? Either way, I've made this episode just for you! Today, we discuss 5 reasons why I think the short-term rental market is a MARKETER'S DREAM! That means, there are 5 HUGE components to marketing that you don't have to even think about when you launch an Airbnb. Click listen to learn more! And if you're ready to move forward with your dream of having a short-term rental but don't know where to start... If you know 2021 is your year to diversify your income streams... If you're ready to act and just want someone to show you exactly what they did to grow a 6-figure vacation rental business... You're in the right place. I've created The 6-Figure Vacation Rental Roadmap just for you. If this is you, then hop over to ginnytownsend.com/rental to grab your copy of this powerful program today. Thanks again for joining me. And until next time, continue to be up and to the right.

If you're considering the addition of a short-term rental to your income portfolio, you know I'd give you a high five! But did you know I encouraged my brother and his wife to do the same? Joining me today are the incredibly amazing Jonathan and Hannah! Other than being family, they've lived abroad for nearly a decade and after moving back to the States in 2019 took the plunge into real estate investment and added a short-term rental to their portfolio. We have a fun, honest, and transparent look at their story and how Airbnb fits into their goals as a couple. Here are two of the biggest takeaways I had from our conversation: 1. You can be as involved or uninvolved with your short-term rental as you'd like. There's no wrong answer here and you can decide exactly what you want things to look like! 2. Short-term rentals can be a part of your real estate investment strategy or they can be the main thing. Again, no wrong answers here! I can't wait for you to meet them, let's dive in! *** Have you decided that short-term rentals are the best fit for your next real estate investment move? Do you know vacation rentals have the opportunity to bring in much higher margins than long-term rentals but don't know where to start? Would you rather learn from someone who figured it out and can give you the roadmap as opposed to stumbling through to figure things out on your own? If so, then I've created the program for you! It's called The 6-Figure Vacation Rental Roadmap and I can't wait for you to dive on in. Visit ginnytownsend.com/rental to learn more and grab your copy today!

Are you thinking about investing in a short-term rental but the idea of making sure it's profitable feels a bit daunting? If so, this episode was created just for you! Today, I discuss the 3 magic levers you can pull to make sure your vacation rental is as profitable as possible. You don't have to get into analysis paralysis with your property - these 3 numbers are the 80/20 (or even 90/10) of your profitability roadmap. Enjoy! Here's one site I referenced today: optimizemybnb.com And if you're ready to finally launch your short-term rental but don't know exactly where to start, I created a program just for you to help you cut through the noise and just focus on the things that matter most in bringing a profitable vacation rental to market! Grab your copy today at ginnytownsend.com/rental Thanks for joining me and until next time, continue to be up and to the right.

Are you looking for more passive incomes strategies that could work for you in 2021 and beyond? This type of revenue is the dream, isn't it? Well, in today's episode, I unpack my unique perspective in setting up passive income strategies with short-term rentals. While this may not sound passive, I share why I think this approach could equal the keys to the kingdom. Also, as I mentioned at the top of the show... Do you have a question for me about adding a short-term rental to your income portfolio? If so, just ask! Go to ginnytownsend.com and at the very bottom of the homepage, you'll see a record button where you can leave me a "voicemail" with your question and I'll get to work creating an episode to help you out. AND... if you've decided adding a short-term rental is the strategy for you, if you're ready to GO, I have some exciting news for you. The 6-Figure Vacation Rental Roadmap is now LIVE and you can go grab your copy today at ginnytownsend.com/rental. I'm so excited about this and I'll see you on the inside!

I'm sure you know the exact number it would take to deliver financial independence. I call that number the Freedom Number... Freedom from the rat race, freedom of time, freedom to be more present, freedom to take life to the next level. And utilizing real estate is a tried-and-true method for realizing this freedom. But if you've ever thought about how long it would take to gain financial independence with real estate, this episode is for you. Today, I compare cash flows from long-term rentals and from short-term rentals and the results are astonishing! This is by no means a guarantee of results, simply an illustration of some common results. So, if you know this is the year to move your family toward financial independence and would prefer to perhaps have 4 properties over 100 (Listen to today's episode as I paint this picture!), then I've created a course just for you. It's called The 6-Figure Vacation Rental Roadmap: How to Find, Furnish, and Fill a Profitable Short-Term Rental. So, if this is your year, hop over to ginnytownsend.com/rental to claim your copy of this course today!

Ever wondered what an hourly rate of an Airbnb host actually is? If so, this episode is the one for you! Today, I unpack some of my hourly rates in our first short-term rental property... the one where I became an accidental 6-figure host. I had the idea while I was out running errands so you'll be joining me live as I work out these hourly rates. Enjoy and I hope you're inspired! Want to learn more about making a pretty impressive hourly rate on a short-term rental... or even just BEING in the Airbnb economy? Hop over to ginnytownsend.com/rental to get on that early bird waitlist and be the FIRST to know when The 6-Figure Vacation Rental Roadmap: How to Find, Furnish and Fill a Profitable Short-Term Rental goes LIVE! Again, that's ginnytownsend.com/rental  Thanks for joining me today. And until next time, continue to be up and to the right.

Did you know you DON'T need to own a short-term rental to create great revenue streams in the Airbnb ecosystem? It's true! And today, I'm going to unpack 4 different methods I'm either already using or bringing into my business early in 2021. Enjoy and I hope you take undistracted action! Book referenced in this episode: Optimize Your Bnb Also… I’ve added a previously unannounced bonus to my early buyers… It’s called the Vacation Rentals Labs In it, I’ll unpack exactly how we’re adding properties to our portfolio in 2021. And… I’ll be showing you how I have brought and am bringing online the additional revenue streams that I mention in today’s episode! This is an insane bonus! Head over to ginnytownsend.com/rental right now to secure your place at the top of the early bird list and I’ll let you know when it’s LIVE this month!

WARNING: This episode is a bit of a rant. But it's a rant with your success in mind. Want to hear all about the one thing I see consistently keeping people from building the businesses they want to build? Join me on this rant-ride and I hope you feel inspired to ditch this barrier and move your Airbnb business forward today. Speaking of, if you know 2021 is your year to launch your first short-term rental but you DON'T KNOW WHERE TO START? If you know it's time to diversify your income and know real estate is a tried and true method but feel overwhelmed and haven't acted on this yet? You're in the right place. I've created The 6-Figure Vacation Rental Roadmap just for you. It's all about helping you find, furnish, and fill a profitable short-term rental. Grab your spot on the early bird waitlist to gain access to all the amazing bonuses when this program goes live in February! ginnytownsend.com/rental Thanks again for joining me today and until next time, continue to be up and to the right!

Do you know 2021 is your year to add a short-term rental to your income portfolio but you just aren't ready to buy yet? Well, if that's you, this is your episode! Today, I unpack 3 different strategies for gaining access to properties and listing them on Airbnb or VRBO without buying them. They are all proven to work, it's all about which one(s) work best for you! Do you want to get started in getting your first vacation rental live but don't know where to start? Do you want to diversify your income and know real estate is a proven model but feel overwhelmed at the task? If so, I've created a special program just for you: The 6-Figure Vacation Rental Roadmap. Visit ginnytownsend.com/rental today to get your name on the early-bird waitlist so you'll be able to gain access to a previously unannounced bonus... My Vacation Rental Labs. This is where I'll unpack all that I'm doing as I explore acquiring properties using different strategies such as the ones listed in today's episode. Again, that's ginnytownsend.com/rental. Thanks for joining me today and until next time, continue to be up and to the right.

Are you considering the addition of a short-term rental to your income portfolio but where you're looking is a few hours away? If you're worried about the "risk" of having an Airbnb or VRBO that's not in your city or town, this episode was created just for YOU! Here's my approach to risk in this (and every) business: I take a look at each risk, one by one, and do what I can to reduce or eliminate the risk altogether. Take a listen to learn more! Previous episodes I referenced today: Ep 60: How to Pick a Prime On-Demand Location for an Airbnb or VRBO: https://podcasts.apple.com/us/podcast/ep-60-how-to-pick-prime-high-demand-location-for-airbnb/id1288886458  Ep 58: You Asked! "How to Make Sure My Airbnb is Paying for Itself?" https://podcasts.apple.com/us/podcast/ep-58-you-asked-how-to-make-sure-my-airbnb-is-paying-for-itself/id1288886458?i=1000503811810  Are you looking to add a vacation rental to your portfolio but aren't sure where to start? Do you know this is THE YEAR for you to diversify your income streams? If so, I've created the program JUST FOR YOU! I'm putting the finishing touches on it right now but you can get your name on the list and be the FIRST to know when it goes live. Hop over to ginnytownsend.com/rental to secure your place in line. Thanks again for joining me today. And until next time, continue to be up and to the right.

Are you looking to see how things shake out in 2021 before entering the short-term rental market? If so, today's episode was made just for you. I love the famous Wayne Gretzky quote, “I skate to where the puck is going, not where it has been.” While it's always wise to look at where the puck is NOW... It's incredibly important to look at where the puck is headed. Want to check out the report I referenced in today's episode? Here you go: https://www.mashvisor.com/blog/covid-19-vaccine-airbnb-occupancy-rate-2021/  And do you know that 2021 is your year for diversifying your income and adding a vacation rental to your income portfolio? Do you know real estate is the most consistent path to wealth but you're not sure how to even get started? Enter... The 6-Figure Vacation Rental Roadmap: How to Find, Furnish, and Fill a Profitable Short-Term Rental It's everything I wish I knew when I first started my journey as an Airbnb host... - How to be more profitable month over month - How to put systems in place to pretty much automate your vacation rentals - How to keep a handle on your expenses so you can take home more money each month - How to create a killer listing that "stops the scroll" and catches the eye of your ideal guests All of this and more... I'm just about ready to release it. But in the meantime, claim your spot at the front of the line by heading over to ginnytownsend.com/rental and putting your name on the list. Thanks for joining me today. And until next time, continue to be up and to the right.

Are you interested in launching your first vacation rental but are a bit hesitant to do so with the pandemic? If so, I created this episode just for you! Today, I share my top 3 reasons why I think investing in an Airbnb - even during a pandemic - can be a profitable move. The first one may really surprise you but I hope you take them all to heart.  

If you're still on the fence of whether a vacation rental is right for you in your income portfolio, take a listen to today's episode. In it, I unpack how we as short-term rental owners, or STR owners, can utilize a strategy that's known and loved in the long-term rental world... the BRRRR Method. If you're not familiar with the BRRRR Method, I explain at a high-level what it is, and then dig into how each of the steps can apply to the STR world. Finally, I share an example with simplified numbers to walk you through the power of this BRRRR Method in the vacation rental world. And if you're interested in learning more about HOW to actually bring a vacation rental into your life as a part of your income portfolio, I've created something else just for you. It's called The 6-Figure Vacation Rental Roadmap and I'm putting on the finishing touches right now! So, if you'd like to be the first to know when this program is live, head over to ginnytownsend.com/rental and save your place in line.

Wait, what?! You read that right. I'm so excited to share this plan with you today. If you've ever stressed about how you'll pay for your child's education, this one is made just for you. And if you're interested in learning more about HOW to actually bring a vacation rental into your life as a part of your income portfolio, I've created something else just for you. It's called The 6-Figure Vacation Rental Roadmap and I'm putting on the finishing touches right now! So, if you'd like to be the first to know when this program is live, head over to ginnytownsend.com/rental and save your place in line.

Is 2021 your year to add a vacation rental to your income portfolio? If so, I'm sure you're wondering HOW TO I CHOOSE A HIGH-DEMAND LOCATION for the rental... In today's episode, I share the two big filters that I value as critical when I'm looking at an area for a potential Airbnb or VRBO property. Additionally, I share a strategy (which I like to use as a secondary strategy) that ticks all the requirements but serves a specific audience. **NOTE** Are you looking to add a vacation rental to your income portfolio but you're not sure where to start? Do you know 2021 is your year to finally move toward financial independence and know real estate is a part of that plan but you're just not sure HOW to get in? If so, I've got something just for you... In fact, I'm working on it RIGHT NOW! It's called The 6-Figure Vacation Rental Blueprint: How to Find, Furnish, and Fill Your Profitable Short-Term Rental and I can't WAIT for you to check it out. If you want to be the first to know when it's live, pop over to ginnytownsend.com/rental to claim your spot on the waitlist. I'm so excited for you and the possibilities that are ahead of you. So, until next time, continue to be up and to the right!

Happy New Year!! Welcome to 2021, and let's hit the ground running to make this your best year yet. Are you considering the addition of a vacation rental to your income portfolio? If so, this may very well be your year! In this episode, I give you my top 3 reasons that 2021 is the right time to jump on in. And, in a nutshell, here are the reasons... 1. Basic economic principles: Airbnb's SUPPLY and DEMAND... There so SO MUCH ROOM for you in this market. And, as promised in this episode, here is the AirDNA report I referenced: https://www.airdna.co/covid-19-data-center  2. It is TIME to diversify your income sources. Period. Full stop. 3. It's never been easier to make an informed decision. This industry has had time to mature and move beyond its "wild, wild west" phase. There are now proven models, there are now resources, checklists, standards... you're not in this alone! And speaking of, because I feel so strongly about helping as many people as possible (YOU) diversify income sources, I am currently creating something just for you... It's a roadmap to owning a profitable vacation rental... It's everything I wish I had when I was first starting out! Want to join the waitlist for The 6-Figure Vacation Rental Roadmap: How to Find, Furnish, and Fill a Profitable Short-Term Rental, hop on over to ginnytownsend.com/estimate and I'll let you know the moment it's ready! So, until next time, HAPPY NEW YEAR! And, continue to be up and to the right.

I received a great question the other day from someone who is considering an Airbnb property as their next step in developing an income portfolio. "How to Make Sure Your Airbnb is Paying for Itself?" Great question, right? In today's episode, I answer this question by breaking things down into two main categories... 1. What you can do to set yourself up for success before you actually bring your Airbnb or VRBO property online, and 2. Once you're live, how can you make sure your place is profitable. Here's the great news... it's actually pretty simple once you know what to focus on. Do you have a question you'd like me to answer on a future episode? DM me on Instagram @itsginnytownsend or email me directly at hello@ginnytownsend.com I look forward to hearing from you! And if you’re curious about how much you could potentially earn with an Airbnb in your area, I can send you a free and pretty powerful tool to help you estimate… Visit GinnyTownsend.com/estimate to claim access to this powerful free tool! Thanks for joining me, and until next time, continue to be up and to the right.

Are you thinking about bringing a vacation rental into your income portfolio but want to know if there are any pitfalls to avoid in the process? If so, this episode was created specifically for you! Today, I share 3 unknown expenses I discovered when I was a new Airbnb host. AND... here's the good news... Once you know these potential expenses are there, you can make plans to avoid them. It's rather simple once you're in the know. Learn from my experience and keep more of your profits in pocket! And if you’re curious about how much you could potentially earn with an Airbnb in your area, I can send you a free and pretty powerful tool to help you estimate… Visit GinnyTownsend.com/rental to claim access to this powerful free tool! Thanks for joining me, and until next time, continue to be up and to the right.

Have you ever wondered how much revenue you could generate month after month with a vacation rental? Well, what if I told you the front-end cash flow was just the beginning? In this episode, I discuss the multiple back-end sources of revenue and wealth-creation. They are powerful and they are readily accessible for individuals just like you! And if you’re curious about how much you could potentially earn with an Airbnb in your area, I can send you a free and pretty powerful tool to help you estimate… Visit GinnyTownsend.com/rental to claim access to this powerful free tool! Thanks for joining me, and until next time, continue to be up and to the right.

If you're considering adding a vacation rental revenue stream to your income portfolio, I'm sure you've wondered, "What does daily life look like for an Airbnb host?" If so, this episode was created specifically for you. Bottom line? The day looks great. Once you've done the work of finding, furnishing, and filling your space, the ongoing work is a delight. If you're on the fence about investing in a vacation rental, I hope this moves you over the line to a YES. Also, if you do want to add a vacation rental to your income portfolio, you don't have to go it alone! In just a bit, I'll be announcing the creation of something I would have KILLED for when I first started my Airbnb host journey... stay tuned for that! And if you’re curious about how much you could potentially earn with an Airbnb in your area, I can send you a free and pretty powerful tool to help you estimate… Visit GinnyTownsend.com/rental to claim access to this powerful free tool! Thanks for joining me, and until next time, continue to be up and to the right.  

Are you still on the fence about adding a vacation rental to your income portfolio? Or, are you simply looking to have a secondary, or "back up" strategy, to ensure your place stays consistently booked? Well, this episode was created just for you! Today we'll discover one incredible group of guests that can not only generate great revenue but will also save you 75% of your workload (and frankly, there wasn't much of a workload to begin with!!). Often times, when people think about having bringing a vacation rental online, they think of listing on one or more of the "big 3" site: Airbnb, VRBO, or HomeAway. But did you know there are specific audiences of guests to which you can cater? And there are lots of places to list your house once you have a niche! But sometimes it’s not obvious the niches you may choose - and in a normal economy, those groups of potential guests are even greater (sports fans, pet-owners, etc) But today is all about a bonus strategy, or back up plan, or lower-key option for your furnished rental… Traveling Nurses Remember in a normal world traveling nurses are a sustainable audience group to support, and in our current one, even more are activated… Here's some reasons why they're PHENOMENAL guests: - You'll be paid by the hospital - They're great tenants... they’re barely home, take great care of the place, neighbors will be grateful - They typically have 3 month commitments, some extend to 6 or 9 months! So, you have the upside of furnished rental income but may only need to find 4 guests per year!! Interested? Here's what to do next: - Find what the cap is in your area - Look for properties close to hospitals - List on specialty sites - Reach out directly to the hospital you’re closest to - nurses sometimes ask the hospital for recommendations - Think about specific amenities traveling nurses would want And before you know it, you'll be on your way! And if you’re curious about how much you could potentially earn with an Airbnb in your area, I can send you a free and pretty powerful tool to help you estimate… Visit GinnyTownsend.com/rental to claim access to this powerful free tool! Thanks for joining me, and until next time, continue to be up and to the right.

Are you considering a vacation rental as an additional revenue stream? (Because despite this oddball year, furnished rentals outside of large cities have SOARED!) If so, this episode was created just for you! Today, I discuss the Airbnb marketplace from a marketer's mind... With that field as my background, I talk about the idea of creating "hooks" that catch people's attention. In this case, creating a "hook" is having a strategy to let your Airbnb listing get SEEN and BOOKED by potential guests. In this episode, I discuss 4 specific hooks that have evergreen potential on vacation rental marketplaces like Airbnb, VRBO, and HomeAway. 1. Uniqueness 2. A-Plus 3. Wow-Factor 4. Location Interested in learning more about qualifying for an A-Plus listing? Here are more details: https://www.airbnb.com/help/article/2188/how-can-my-listing-qualify-for-the-airbnb-plus-program  And if you’re curious about how much you could potentially earn with an Airbnb in your area, I can send you a free and pretty powerful tool to help you estimate… Visit GinnyTownsend.com/rental to claim access to this powerful free tool!

It can take some research, planning, and strategy to make the decision of becoming an Airbnb host... especially if you're looking to invest in a property solely for short-term rental purposes. As you're thinking through whether this kind of a revenue stream could be right for you, it's important to do what you can to mitigate risks and think about what you can do to maximize the upside. That's what this episode is all about... Today, I'm sharing a couple of my favorite ways to tackle this process. And if you’re curious about how much you could potentially earn with an Airbnb in your area, I can send you a free and pretty powerful tool to help you estimate… Visit GinnyTownsend.com/rental to claim access to this powerful free tool!

If you've been considering Airbnb as a potential next revenue stream, I'm sure you've asked this question... "Can an Airbnb be profitable in the age of COVID?" In this episode, I reveal what type of property is doing well despite the pandemic, how the overall short-term rental industry is performing, and I reveal the biggest lesson elevators a hundred years ago can teach us in this moment... As with any venture, there can be risk But being a savvy business owner (and I wold consider you take that mental approach even if you’re “just” renting out a room in your home) - look for ways to mitigate the risk As with any venture, there can be risk. (And to be clear, this is not financial advice. This episode, and all I share, is for your information only.) Being a savvy business owner (and I wold consider you take that mental approach even if you’re “just” renting out a room in your home). It's still important to look for ways to: 1. Look for ways to mitigate the risk 2. And, to do what you can to stack the odds in your favor Articles mentioned in this episode: https://www.nytimes.com/2020/09/24/travel/airbnb-pandemic.html  https://www.airbnb.com/d/enhancedclean  And if you’re curious about how much you could potentially earn with an Airbnb in your area, I can send you a free and pretty powerful tool to help you estimate… Visit GinnyTownsend.com/rental to claim access to this powerful free tool!

We've all heard most millionaires have 7 sources of revenue. With that in mind, are you considering short-term rentals as your next revenue stream? If so, this episode was made just for you! In it, I talk about the two initial strategies Airbnb hosts decide between when entering the game. There is no blanket "right" or "wrong" strategy here. It's all about what works best for your family and your situation. And it's all about what will help you achieve your unique goals. So, without further ado, let's talk about those two strategies and help you move forward in making a decision about how Airbnb can best work for you. Want to grab the freebie I mentioned in this episode? Come on over to ginnytownsend.com/rental to claim access to this pretty powerful tool. Until next time, continue to be up and to the right.

Have you considered pivoting in your business at some point this year? It has been #2020 and all, but regardless of the season, it's sometimes worth thinking through whether you're offering all... or what... you should be offering. In this episode, I share a recent pivot I made in my business as well as the questions I asked myself to make sure it was the right move. After having conversation after conversation about this one interesting topic, I asked myself if I should be talking more about this in my business and on this podcast. Listen in to hear how I worked through this process... Here are those questions: - Does it fit who you are? - Will you still be able to serve the same audience? - Does it multiply what you’re already working on or is it a true departure? - Does the pivot involve a short-term trend or does it have a longer trajectory? - Does the pivot affect you at the core? Or is it more fringe?

Before we get started, I want to share that I’m working on a couple of incredible resources for you… 1. The Anti-Hustle Blueprint: How to Consistently Make Money Online in Less Time Without Spending a Dime on Ads 2. A Community of like-minded entrepreneurs like you who not only value financial freedom but time freedom as well Now, why is time freedom so important? - our most valuable resource - It's non-renewable - financial freedom isn’t really freedom without time freedom attached Time Freedom = LEVERAGE 1+1=8 What I did this past week… - did a brain dump of everything I do in my business… weekly and monthly - assigned a priority level… $$$, $$, A - brutally cut things that weren’t yielding a return One high-touch priority I did NOT cut… - building relationships - peer to peer relationship building doesn’t really scale in a meaningful way Result: - I just got back about 10 hours per week - And I have plans to gain back even more than that with some upcoming outsourcing What’s interesting… I’ve done this exercise before But this is a new season - new priorities - new opportunities - new collaborations So the things that are no longer the things… they gotta go! So, whether you’re starting a new season, a new month, a new week… take a few minutes and question it all when it comes to your time. Even if you’re like me and you’ve done this before. Taking inventory is the first empowering thing you can do. Then, cutting ruthlessly the things that no longer serve you, your family, and your goals. I’m very thankful that this podcast is still on the list. You matter to me and I sincerely hope you found this exercise helpful. Until next time, continue to be up and to the right.

As I referenced last time, business has most likely taken a permanent shift to online dominance. And again as I mentioned, this is not a bad thing. Business simplified: getting your offer in front of buyers. Successful business: getting your offer in front of buyers consistently A great concept by Myron Golden: Wealth is built when we can collapse time. What does that mean? He explained it this way: Say Susie makes $1M, would she be wealthy? What do you think? Depends. If she makes that Million over 40 years, that means she made $25k a year. Would knowing that change your answer? Now, if Susie made that $1M in 40 weeks, would she be wealthy? Most people would say yes. Creating a profitable business and building wealth right now and moving forward will be closely tied to this concept. The only difference between the two scenarios is that time collapsed. Now, let’s talk about your business… How can you collapse time to hopefully build a profitable, scalable, and successful business? Get in front of more buyers, faster. And I’m sure you’re not surprised that I’m going to mention webinars again. They are simply leveraged sales tools, or simply a sales conversation one to many… And a great way to collapse time. Great, how do I do that, Ginny? Do I need to spend a ton of money advertising on FB? It’s your business and you’re an adult… you can do whatever you want. But I don’t recommend this to my clients. I have done this for some clients in the past but I typically don’t see the numbers net out in their favor. Here’s why… Let’s just take a look at some numbers: On average, people say it costs $10 in FB ads to get someone registered for a webinar. About 10% attend, these are cold registrants. So, your cost per attendee is $100 Let’s say 10% buy, again we're talking about a cold audience. That one buyer costs you $1000. If you’re offering something for $997 you just lost $3 for your efforts. Awesome, Ginny! Thanks for sharing about webinars that just end up costing people money… Obviously, this is just one way people attempt to fill their webinar and why I think so many people give up. The shiny idea that half of the planet can be reached by an ad is pretty enticing. But I hope to make that case that there are better ways in 2020 and beyond to be smarter and savvier businesspeople. And, of course, this is just the front end offer but I don’t like investing that kind of money or effort on a razor-thin margin or a slight loss. There are much better ways... Smarter, more profitable ways. I can’t in good conscience recommend a method that will cost someone $1,000 to acquire a customer. What if I told you there was a way that you could get in front of tons of your ideal audience members without spending any money upfront? Ditch that expensive customer acquisition cost of $1,000 and your business is already looking a lot more profitable! For the rest of this quarter, I’ll be talking more about that and other time-tested strategies for building a profitable business while still retaining your time freedom. Also, it might be obvious, but what I’m talking about here is building a profitable business… people can always make top-line revenue but if their expenses are out of control and the owner isn’t taking anything home, the top line doesn’t really matter. I actually have a spreadsheet I use to run numbers and find my outer edges of profitability to see where I need to be and where I WANT to be from a revenue and profitability perspective. If you think this would be valuable, send me a DM on Instagram @itsginnytownsend https://instagram.com/itsginnytownsend and let me know. Because, for me, if I can see the numbers, I feel pretty dang clear on what needs to be done. So, again. To circle back, I think one of the most valuable ideas I’ve heard in a long time - and it’s what can allow businesses to become more profitable this year and beyond - is to collapse time. To collapse time simply means getting your offer in front of more people in a shorter amount of time. With our ever-digitizing world, this is now more possible than it ever was before. So, thanks again to Myron Golden who provided this language. How can you go collapse time in your business this week? How can you make more offers to your audience or network? Ponder that for now and until next time, continue to be up and to the right!

Do you own a business in 2020 or are you planning to launch one soon? While business has definitely changed this year, new opportunities have opened up for us all if we simply pursue them. in this episode, I talk all about having a leveraged sales tool in your business and why informational and educational products pretty much always make a smart additional revenue stream and a leveraged offering. With this in mind, how do we sell online this year? Great question! It's all about achieving these three objectives: 1. Allow your audience to see that you understand them 2. Allow your audience to see that they have a solvable problem 3. And allow your audience to see that your solution is the best solution for their problem Keep up the great work and I'll be back next week to share more specifics on how you can bring a powerful leveraged sales tool into your business. Until next time, continue to be up and to the right!

After listening to episode 44 and creating your own up-leveled offer, now what?? In today's episode, I talk about two incredibly valuable secrets to a thriving and profitable business... And they both have to do with audiences... As in, the people who will buy your offer! How do you grow your audience? Listen today and learn how!

In the next episode of the Uplevel Series, today we're talking about Unleveling your OFFER. Now, what do I mean by an "offer?" Great question! It's something that my degree in marketing never taught me, it's something I've learned as an entrepreneur... An offer is how you package what you sell to be the most compelling, no-brainer option in the marketplace. Today I unpack a couple of different ways to think through upleveling your offer AND I give an example of EXACTLY how I'm doing this in my own business. It's always worth taking a moment to step back and look at what you're selling in your marketplace. Are you selling a commodity (that's simply experiencing a race to the bottom regarding price) or are you, by ADDING value, the best option at the highest price? Take a listen to this week's episode and let me know what you think by hitting me up on Instagram at https://instagram.com/itsginnytownsend  or on LinkedIn at https://www.linkedin.com/in/ginnytownsend/  And until next time, continue to be up and to the right. Cheers, Ginny

Have you ever listened to a great podcast episode then wanted to talk with a colleague or friend about all that you learned or heard? If you’ve ever had that thought, you’re just like me! I LOVE listening to great content, learning from people in various industries and with all kinds of business experience. BUT… I’ve discovered that it can be a little frustrating not having people immediately around who just listened to a great episode and would like to discuss! So, in an effort to share the best of what I’ve learned each week AND to feature some of the best podcasters and specific episodes, I’ve conducted a test this week… I’m calling it the Top 5 Friday. I’ll share the Top 5 episodes I’ve listened to this last week and if you like what you hear, let me know (instagram.com/itsginnytownsend or find me on LinkedIn) and I’ll keep this up! 1. Marketing Secrets: Framework and 4 secrets (August 14) -> The power of an origin story creates connection AND doesn’t need to be relegated to one part of your marketing or training https://itunes.apple.com/us/podcast/marketing-secrets/id1191617599?mt=2#episodeGuid=6292a1ced3f24757a71b86822c57449f    2. School of Greatness: Bob Proctor, episode 835 (August 11) -> He covered SO many really good topics and had some great stories -> How to develop your intuition https://podcasts.apple.com/us/podcast/the-school-of-greatness/id596047499?i=1000446679265    3. Tony - Fear will destroy you or drive you (August 12) -> Whatever you feed grows (fear versus certainty) -> Our ability to direct our mind is much more powerful then they think -> Both fear and courage are habits (they both come from focus - direct our focus) https://podcasts.apple.com/us/podcast/the-tony-robbins-podcast/id1098413063?i=1000446768431    4. Marie Forleo - my episode #201 (November 27, 2018) How to be Kind Without Being Viewed as Weak or Naive -> I’ll always remember the kindness Marie showed in answering my question a few years back Additional accountability resources and gamifying the process (and if you’re interested in learning more about gamification, check out episode #36 on June 4th of my podcast) https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?i=1000446420635    I hope you enjoyed this unique episode and until next week, continue to be up and to the right!   Cheers, Ginny

Are you looking for a way to uplevel your audience - both the number of people you can reach and how you can add value to their lives? If so, this week's podcast was made just for you! In the first episode of the Uplevel Series, I interview Sunil Bhaskaran, the premier expert in building audiences (and businesses) using events. We cover everything from: - Having a compelling mission and how that can attract your ideal audience, to - How we as entrepreneurs can use events to uplevel our business, to - The specific types of events Sunil sees working right now and all around the world, to - Trends and best practices for events in 2019 and beyond. It's a can't miss episode and I'm so excited to bring this expert your way. LINKS MENTIONED IN THIS EPISODE: Sunil references http://ExponentialAudience.com   If you're interested in scheduling a time to talk with Sunil, feel free to book a time here: http://meetupchat.com Finally, to see how Sunil runs his very successful Meetup groups, simply search "Sunil" on Meetup.com (You may have to select a Bay Area location such as San Jose). Enjoy and until next time, continue to be up and to the right! Cheers, Ginny