Write With Influence

Welcome to Episode 44 of Write with Influence. Today I am introducing you all to WISH, a technique I developed myself to help you come up with attention-grabbing ideas for your sales copy. Just like when a doctor diagnoses and treats a patient, I am going to show you how to identify your customer's symptoms […] The post Ep 44: The WISH Technique for Writing Pain Points Your Customer Recognises appeared first on Write With Influence .

Shownotes and transcript to follow The post Ep 43: The Customer Monologue – How to Inject Empathy and Emotion into Your Copy appeared first on Write With Influence .

Welcome to Episode 42 of Write with Influence. Today’s copywriting tip for you is called "The Workaround." Just because you solve a problem for your audience, that doesn’t mean that your customer is waiting for you to show up and fix it. In fact, if people know that they have a problem and it is […] The post Ep 42: Kill the Workaround – Show Customers that NOT Using You is a Bad Idea appeared first on Write With Influence .

Welcome to Episode 41 of Write with Influence. This week we're looking at reasons why customers are not buying from you. Unfortunately, humans have a knack for making excuses about why they shouldn’t do something – even when you present your customer with exactly what they need and show them step-by-step how you can change […] The post Ep 41: How to Overcome “It Won’t Work for Me” Objections in Your Copy appeared first on Write With Influence .

Welcome to Episode 40 of Write with Influence. Today’s show is about conflict and high stakes. In the art of story writing, high stakes keep the reader turning pages and conflict is crucial to having a compelling story – if our heroes have no obstacles as they try to reach their goal, the story will […] The post Ep 40: 5 Steps For Using Cinematic-Style Conflict in Your Copywriting appeared first on Write With Influence .

Welcome to Episode 39 of Write with Influence. In today’s episode I want to talk to you about how to write copy so that you can avoid being seen as a commodity, I call it Process Over Product. Product copy is about what the product is or does – the facts and figures. Process copy […] The post Ep 39: Process Copywriting Over Product Copywriting – How to Stop Being Seen as a Commodity appeared first on Write With Influence .

show notes and transcript to follow The post Ep 38: Stop, Start, Without – A Simple Formula for Writing Succinct Product Pitches appeared first on Write With Influence .

Hello and welcome to Episode 37 of Write with Influence. Today I want to talk to you about being strategic in your copy by starting with the end in mind. One of the things that I love about copywriting is that it has a purpose – each piece of copy is like a link in […] The post Ep 37: What’s the Best “Most Likely” Next Step a Prospect Can Take After Reading Your Copy? appeared first on Write With Influence .

Welcome to episode 36 of Write with Influence. This week I want to talk about what to do when your customers reject your offer. Rejection can be difficult to take and often leads business owners to assume that there’s something wrong with their product or service, but this is not always the case. Today I […] The post Ep 36: What to Do if People Don’t Buy your Product Just “Because It’s There” appeared first on Write With Influence .

Welcome to Episode 35 Of Write with Influence. There s nothing quite like a bit of discomfort or even fear to make someone spring into action, so in this episode I want to talk about some ways that you can instill a level of discomfort in your customers to sharpen their focus on your product/service. Listen […] The post Ep 35: Copywriting FOMO – 3 Techniques That Use Risk to Create Urgency appeared first on Write With Influence .

Welcome Episode 34 of Write with Influence. Last week s episode was all about the pitfalls of relying on common marketing phrases and how avoiding these overused expressions can help your advertising copy truly stand out among your competitors. These days advertising is such a large part of our lives that we can start to absorb […] The post Ep 34: Is Your Copywriting Style Confusing Your Customers? appeared first on Write With Influence .

You’ve got to get specific ya hear me? Sketches: Bland Date – Who will win the heart of Jessica? Henry the Marketing Executive, Alex the Sales Executive, or Steve the Concrete Executive? The Marketing Psychic – What kind of premonition can the psychic see if you purchase that mainframe?   Show notes and transcript to […] The post Ep 33: Marketers Cannot Live by Copywriting Phrases Alone… appeared first on Write With Influence .

Show notes and transcript to follow. The post Ep 32: Sick Copy – Are You a Coach or Consultant? Prospects May Not Believe Your Bio appeared first on Write With Influence .

Welcome to Episode 31 of Write with Influence. In today s podcast I am going to be addressing one of the most frequently asked questions I get: Do I need a portfolio to get work as a copywriter? Writing is like any other profession; people need to trust you before they hire you and, in a […] The post Ep 31: Do You Need a Portfolio as a New Copywriter? appeared first on Write With Influence .

Welcome to episode 30 of Write with Influence. The moral of today’s podcast is to pay attention to your customer’s emotions because if you don’t, you could really miss an opportunity to connect on a deeper level. All buying decisions are based on emotion. By using emotion and then adding in logical reasons to back […] The post Ep 30: A Pragmatic Approach for Using Emotion in Your Copy appeared first on Write With Influence .

Show notes and transcript to follow The post Ep 29: 5 stages of marketing awareness. Don’t bore customers if they’re ready to buy appeared first on Write With Influence .

Welcome to episode 28 of Write with Influence. Today I want to talk to you about some simple elements that make up a sales conversation which will make it easier for you to write quick sales copy. Many people are intimidated by writing sales copy – the idea of having to be pushy and write […] The post Ep 28: Sales Copy is A Conversation, Not a Perfect Script appeared first on Write With Influence .

Shownotes and transcript to follow The post Ep 27: Copy Doesn’t Need to Be Unique to Stand Out, But is DOES Need to Be Clear appeared first on Write With Influence .

Transcript and show notes to follow. The post Ep 26: Two Associations You Can Use to Freshen Up The Same Old Copy appeared first on Write With Influence .

Show notes and transcript to follow The post Ep 25: How to Avoid Filler and Fluff in Your Copy appeared first on Write With Influence .

Show notes and transcript to follow… The post Ep 24: How to Make a Big Deal Out of Small Product Details appeared first on Write With Influence .

Welcome to episode 23 of the Write with Influence podcast. Today I’m talking about digging up your buried treasure – those little nuggets of golden information about your business that you might be hiding from your customer without even realising it. Have you got a brand-new product out that you’ve worked really hard on and […] The post Ep 23: Can Customers See Your Treasure (Or Have You Buried It?) appeared first on Write With Influence .

Today’s episode is about copywriting templates. Should you use them when writing copy or are they the work of the devil? I have railed quite hard against using templates in the past but I ve recently changed my opinion on this topic and I m going to be telling you why and giving you my advice on […] The post Ep 22: Should You Use Copywriting Templates? appeared first on Write With Influence .

Today’s episode is aimed at those of you who are considering copywriting as a career and wondering if you need to choose a niche. I ve been working as a copywriter for over 10 years now and this was something that concerned me when I first started out. Many copywriting experts will tell you that the […] The post Ep21: Should You Choose a Niche if You’re a Copywriter? appeared first on Write With Influence .

Transcript and show notes to follow The post Ep 20: Want to Tease Customers into Taking Action? The Science Behind Curiosity Copywriting appeared first on Write With Influence .

In today’s episode I am asking the question, do copywriters need to make sales? I m exploring the idea that copywriting and sales are inextricably linked and looking at opposing views to this argument and thoughts about the purpose of my trade. I will be considering the following: Is there a distinction between being a salesperson […] The post Ep 19: Does Your Copywriter Want Sales for You or Praise for Them? appeared first on Write With Influence .

This show is all about tackling beliefs – beliefs that can stop your customer, not just from buying your product, but from listening to you completely. I m focusing on the three key beliefs that hold people back and I ll be telling you how to: Make people believe you. Convince people that you have the solution […] The post Ep 18: Why Customers Think Your Promises are Bull***t appeared first on Write With Influence .

If you feel like your sales messages are being ignored by your customers but don t know what you re doing wrong, have a listen to this week s episode where I ll be talking you through all of the simple mistakes that you might be making and telling you how to turn things around so that you can […] The post Ep17: Five Mistakes That Makes Your Copywriting Invisible appeared first on Write With Influence .

In this week s episode I m going to be explaining how not showing your clients your drafts can help you create better relationships with them and gain more credibility and trust. I m going to be explaining how to structure communication with clients and the process of creating copy without drafts so that you can: Give clients […] The post 16: Never Show Clients Draft Copy and Only Offer One Round of Revisions appeared first on Write With Influence .

My speciality is sales copy and this week s episode is all about sales messaging and how to build the right message for the right audience. I m going to show you how the different audiences that we sell our products and services to may need to be treated slightly differently and I ll be helping you figure […] The post Ep 15: Can You Use the Same Sales Message for Different Target Markets? appeared first on Write With Influence .

Today’s episode is all about how to shake things up and break the monotony of a repetitive sales message to get people’s attention, keep them hooked, and get them to buy. In this episode, you ll discover: Why you shouldn’t stop marketing just because someone says no once. How to start a conversation in different ways […] The post Ep 14: How To Repeat Your Sales Message Without Sounding Spammy appeared first on Write With Influence .

This podcast episode is all about the importance of first drafts and freeing your creative beast! I strongly believe that the most crucial part of the writing process is this initial stage of exploring your thoughts with no restrictions. Ignoring rules and being messy is key what s not to love? Listen now to discover […] The post Ep 13: What’s a Dirty Copywriting Draft and Why Do you Need One? appeared first on Write With Influence .

What’s the risk? This week I am talking you through the basics of how to use risk in your marketing to boost your sales. If your job is to sell something, you may be missing a trick in your conversation – have you heard of loss aversion marketing? You probably already appreciate that focussing on […] The post Ep 12: Using Risk in Your Marketing – Why it Works and How to Do it appeared first on Write With Influence .

They laughed when I sat down at the piano. But when I started to play! People don t buy for logical reasons; they buy for emotional reasons. So, if you want to know how to construct an advert that will grab attention and make your audience share and buy, you ll need to learn how to tap […] The post Ep 11: How Butterfly Moments Transform Your Copywriting appeared first on Write With Influence .

And we’re back for 2020. More show notes to come, but this episode is all about making sure you: Know the real reasons people are buying your product Don’t make assumptions Don’t think your customers think like you Include those real reasons in your marketing It includes ground-breaking anecdotal research conducted firsthand by me with […] The post Ep 10: The REAL Reasons people buy your product (don’t miss this from your marketing) appeared first on Write With Influence .