Podcasts about bizhive

On this episode we go way back to the original Computer Business Podcast to revisit our interview with Dave Walker of BizHive.com to talk about preparing your business for the holiday season. Learn the importance of measuring your past holiday seasons and what types of customers it’s best to market to during this time of year. All that and so much more coming up right now.

David Patrick joins Smart Companies Thinking Bigger host Kelly Scanlon to discuss high performance marketing for business owners. In today's episode, Dave will discuss common marketing problems and improving marketing strategies, including: The common marketing problems he's found working with CEOsThe common marketing problems he's found with start-upsThe key things he's ve learned about marketing during his long careerWhat non-marketing senior executives need to understand about marketingWhether there is a secret to marketing Patrick is the Chief Marketing Officer and Founder of High Performance Retail Marketing Group as well as High Performance Marketing Boot Camps. He has 30 years of marketing and sales experience at Procter & Gamble, Leo Burnett, and J Walter Thompson, leading high performance brand teams on McDonald’s, Toys R Us, Burger King, Miller Lite, Sprint, AMC Theaters, LG Electronics, Kraft, Kroger, Kellogg, Applebee’s, and General Motors. Patrick has also held Chief Marketing Officer positions for Beauty Brands and Westlake Ace Hardware. As an entrepreneur, Patrick has built four successful companies: High Performance Retail Marketing Group (www.hprmg.com); a web-based marketing services network for small business:  bizHive (www.bizhive.com); a start-up incubator-accelerator WaveMaker Labs; and a digital field marketing platform:  LocalWave (www.golocalwave.com). Through High Performance Retail Marketing Group, Dave partners with CEOs, CMOs, and leadership teams to build marketing and sales strategies that drive business growth.  Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is celebrating the incredible guests that have been on the podcast and shared so many valuable tips and insights.  I have taken the top pieces of advice from 15 leaders so that you can have it all in one easy to find location.  If you want to hear from any of these experts go to Rock Your Trade Show where you can find all of the podcasts.  Best of the Best Expert Tips and Advice from 16 Leaders Karen Chupka, Senior Vice President CES “You need to be able to answer in 30 seconds or less-how are you solving someone’s problems”. (Episode 001) John Taylor, Vice President of Public Affairs, LG Electronics “Before investing in a show, attend first and if you are a smaller exhibitor look at the layout of the hall plan to see how where you would be on the show floor”. (Episode 002) Jim Harris, Disruptive Innovation Speaker and Author       “Don’t tell me…show me”-demonstrate how your product works in a unique way.  An example is how Intel at the CES show showed models who were demonstrating their medical wearable technology. (Episode 003) Christ Krimitsos, host of over 1700 events including Podfest and Producer of “The Messengers” documentary “You make your event ‘sticky’ by starting your event with a power networking experience that includes a plan for your staff to help attendees interact and feel like they are getting value.” (Episode 004) Kim Feil, CEO BizHive and six time CMO of fortune 500 brands like OfficeMax, Walgreens and Dr. Pepper 7Up “Be seen as a leader by acting as a leader with a solid simple vision.  And remember that you will be judged not by what you do but by how you do it.” (Episode 005) Randy Acker, President and COO of EXHIBITOR Media Group “Trust is so important: Buyers don’t buy a piece of equipment off the internet-face-to-face marketing is based on trust and the trade show floor gives the opportunity to have these meetings. (Episode 006) Jodi Devlin, Vice President, General Manager Acute Care at Mallinckrodt “Invest in yourself: Join an organization that has networking opportunities and practice networking”. (Episode 007) Robyn Sayles, CEO and Founder of Launching Your Success “Describe Your Personal Brand in under 3 seconds by answering:  Who are you? How do you add value? Demonstrate how you are different. Stay true to your personality and practice in front of a mirror so words flow effortlessly”. (Episode 008) Leah Woomer, Director of Marketing at Parchmont “Networking can help you meet others who are as passionate as you are about the event industry and when you find your people, it can feel magical”.  (Episode 009)  Natalie Benamou, Division Vice President Exhibitus and Podcast Host Rock Your Trade Show “Boosting attending engagement is a five step process: Identify your ideal customer avatar, determine what is most important to each customer avatar, create a story, include an unexpected experience and have a call to action.” (Episode 010) NeKeta Argrow, Event Marketing Architect “Increase your visibility within your organization by getting involved in industry related associations and find speaking opportunities.” (Episode 011) Corinne Renteria, has had a career at Fortune 500 medical device companies in many diverse marketing roles “If you want to create an atypical position within your organization, talk with your boss and find out if there are any options to modify your role with a flexible schedule.” (Episode 012) Tara Lynn Foster, Leadership Development Speaker, Consultant and Coach “Confidence resides with a solid foundation and understanding ‘Who Am I? What do I want? Why do I want it’ knowing the answer to these questions empowers you to make the right decision.” (Episode 013) Natalie Benamou, Division Vice President at Exhibitus and Podcast Host While there were many great time saving tips, the app I use most and recommend is www.canva.com (Episode 014) Stacy McManus, Director of Corporate Alliances & Exhibition Operations at the American Thoracic Society “Listen to feedback from exhibitors.  ATS has an exhibitor meeting that includes all sizes of exhibits and categories who meet with association leadership to share feedback at the show.” (Episode 015) Alicia Tillman, Chief Marketing Officer, SAP Ariba “The most prepared and most highly skilled team is always going to win the game, they are always going to win the championship.” (Episode 016) Natalie Benamou, Division Vice President at Exhibitus and Podcast Host “Creating a personal advisory board is like building a house; you need a foundation, pillars and a roof and you can’t skip a step to achieving the desired result.  Foundation is based on Joining, Volunteering & Engaging.  Pillars are based on Connections, Confidence, Investing in Yourself and Being a Servant Leader. The Roof is creating your advisory board from the connections you made during the building process.  The peak is joining a mastermind. (Episode 017) Cathy Skala, Vice President of Transformational Change, Baxter “Ask the right question before presenting your ideas to leadership: What do you need to know in order to make this decision?” Follow this up with “I asked each of you what is important for you to make this decision.  Here is what I heard…” (Episode 018) If you found this information helpful and want to learn more about any of these topics, reach out to me at rockyourtradeshow.com/let’s talk And if you want to hear the full episode of any of these experts check out www.rockyourtradeshow.com Credits: Thank you to Christy Haussler and Team Podcast for their amazing editing!

0:00 - Segment 1: Eran Dror is an Israeli-born writer, journalist, and designer who has spent the past 9 years in New York City. He is the author of The Book of Hard Truths, an illustrated guide to the most universally resisted aspects of life.14:35 - Segment 2: Kim Feil is the CEO of bizHive, a dynamic online marketplace that matches small business owners to best-in-class marketing service suppliers. Previously, she has been a c-suite executive at OfficeMax, Walgreens, Sara Lee, Kimberly-Clark, Dr Pepper/7UP and Frito-Lay.30:25 - Segment 3: Dorene Lehavi is an author, business coach, former psychotherapist and relationships expert known as the Rescuer of Business Partnerships. She is the author of Business Partnership Essentials: A Step-by-Step Action Plan For Succeeding In Business With a Partner.39:56 - Segment 4: Robert “Bo” Steiner is the District Director for the U.S. Small Business Administration, Illinois District Office and is responsible for leading SBA operations in Illinois. 49:00 - Segment 5: Nellie Akalp is a serial entrepreneur and small business expert. She currently serves as CEO of CorpNet.com, an online legal document filing service.Sponsored by Sage, Nextiva and CorpNet.

On Smart Companies KC with host Kelly Scanlon, you'll meet Dave Walker, a 25+ year veteran marketing intrapreneur-turned-born-again entrepreneur who has created, developed, built, and fixed go-to-market strategies for some of the largest, most recognized brands in the country, from Wal-Mart to Toys R Us to Microsoft to Home Depot. In 2011, Dave launched the innovation consultancy, Synthacis, with a handful of product development, marketing and organizational experts from around the globe, on a shared mission to discover, develop and deploy $5-$500Mil new businesses from inside Fortune 500 clients (like Bridgestone/Firestone and Tribune.) Kelly and Dave will also discuss the launch of his own startup, "bizHive",  an intelligent marketplace for millions of Small to Mid-size Businesses to efficiently & effectively shop & buy marketing & advertising resources they need.  To register for the upcoming KC Business Builders Bootcamp on April 8th 2015,  go to http://www.Sprint.bizhive.com To listen to more shows on the Smart Companies KC Network visit our archives Learn more about your ad choices. Visit megaphone.fm/adchoices