Computer Business Marketing Show

On today’s show I’ll be covering 10 ways you can avoid writer's block and come up with topics to use in your blogs posts, social posts, videos, and newsletters. Plus, I’ll give you an update on my marketing apprentice, talk about the security breach of Tech Site Builder, and say goodbye to the live show on Facebook. All that and so much more, coming up right now.

On today’s show we have Ramey Bell of Tech Reputation to talk about your businesses online assets.  What are they and how can you leverage these assets to grow your business? Plus we’ll talk about the Facebook outage and a service where you can find marketing apprentices to work for you for only $50 a month. All that and so much more, coming up right now.

On today’s episode Paco and I are going to talk about how to build a list of prospects and what to do with that list once you’ve built it. We’ll cover website lead generation, purchasing lists, cold vs warm leads, and how to reach out to those leads for maximum impact. All that and so much more, coming up right now.

On today’s episode we have Nathan Drager of Quantum PC to talk about local marketing from the trenches.  He’ll share with us the secrets to his successful rise from solo consultant to a well-established IT firm in 3 short years. Learn about his philosophy for hiring team members, how content drive his marketing efforts, and what that all has to do with a Chihuahua skeleton!? All that and so much more, coming up right now.

On this episode we jump in to the Computer Business Marketing Facebook page to talk about some of the topics that are on your mind. What are some things you need to keep in mind when establishing a drop-off location for your business? What are some strategies to keep a customer working with you if they're hesitant to commit to a managed service plan? We'll answer all those questions and more....coming up right now!

On today’s episode Paco and I discuss ways to keep your followers engaged.  What can you do with videos, social media posts, and on your website to make sure your visitors stick around and read all the awesome info you have for them.  Plus we’ll show you how to use an old story-telling technique to produce content that keeps your readers engaged until the very end. All that and so much more coming up right now.

On today’s episode we have Charles Henson of Nashville Computers to talk about how he was able to get featured in publications like Wired.com, Bank Of America, and ChannelPro. We’ll learn why getting featured in places like that is crucial to establishing yourself as the premier expert in your industry, and how you can build your own credibility by leveraging the credibility of other well known people. Plus Paco tells us about a new potentially lucrative referral source and I school Paco on meta tags. All that and so much more coming up right now.

On today’s show we have Erica Castner on the show to talk about Word of Mouth Marketing.  She’ll share tips about how to make sure you get consistent referrals and quality clients via word of mouth. After all, it’s the #1 way IT business owners say they get new clients, and we want to make sure we’re making the most of it. Plus Paco and I share our plans for 2019. All that and so much more coming up right now.

On today’s episode we talk with Lee Rowley about personal branding.  This guy talks the talk and walks the walk and will show us how he broke through his shyness and fear to build his own personal brand. We’ll also talk about why it’s important to infuse your personality in your business, how it can help you grow your business, and what you can do to get started. All that and so much more coming up right now.

Today on the show we have Joe Apfelbaum the CEO of Ajax Union to drop some knowledge bombs about LinkedIN growth hacking.  Specifically we’ll dig into specific strategies around building a LinkedIN presence that will attract your ideal client. How often should you post and what should you be posting in order to maximize your chances of using LinkedIN to meet your 2019 marketing goals? Plus Paco catches us up on his week and we talk about what we’re up to over the holidays. All that and so much more coming up right now.

Today on the show we look ahead to what marketing trends you should be keeping an eye on in 2019.  Our guest is Pia Larson of Fingerprint Marketing and she’ll be revealing the opposing sides of marketing and how you can leverage both next year to really give your marketing a boost. Plus we’ll learn which social platforms are going to be the best to be on in the new year and how video will play a vital role in all of it. All that and so much more coming up right now.

On this episode we go way back to the original Computer Business Podcast to revisit our interview with Dave Walker of BizHive.com to talk about preparing your business for the holiday season. Learn the importance of measuring your past holiday seasons and what types of customers it’s best to market to during this time of year. All that and so much more coming up right now.

Today we go back in time to episode 12 where we talk to Samantha Stone, author of “Unleash Possible” about how to grow your business and get more clients with strategic content marketing.  Specifically we’ll explore how to set up an editorial calendar and how that can save time and help you stay consistent. All that and so much more coming up right now.

Today on the show we have James Riley who runs an MSP out of Tuscon Arizona.  James is going to talk to us about how he’s been able to grow his business for over a decade by not following traditional marketing methods. Paco and I also give James some advice to help him get through a road block he has with getting his foot in the door of new prospects. Plus I’ll talk about what I’m doing to improve my pricing and processes and we’ll show you how you can win a free copy of my book, How to Quit Your Job and Start a Computer Business. All that and so much more coming up right now.

Today Paco and I chat about how to keep your customers coming back for more.  We reflect on what inspires loyalty in customers and discuss some out of the box ways to keep your customer buying from your business. Plus Paco announces a new event for IT business owners and talks about why it’s so important to have an air tight scope of work before starting a large project. All that and so much more coming up right now.

On today’s episode Paco and I talk about our biggest marketing fails. What marketing have we done in the past that just didn’t pan out? And what lessons did we learn from it? Also, Paco will update us on his big projects and I did into website accessibility and black friday prep. All that and so much more coming up right now.

On this episode we have a friend of the show, Dave Greenbaum, to talk about automation.  He’ll talk about how he connects all his business (and personal) apps together using automation. We’ll dig into how this helps him smooth out his client interactions and save time on marketing his business. Also, Dave will talk to us about his experience with adwords and the cool new t-shirts he had made for his business. All that and so much more coming up right now.

Today on the show we talk about why LinkedIn in sucks, with Vikram Rajan. We’ll comiserate over shared disdain for certain quirks in LinkedIn and then talk about how you can flip the script and turn those headaches into benefits. Plus Vikram will reveal the free tool he’s created to solve one of those headaches in a big way. Plus Paco talks about what you can do to prevent the sting of client cancellations, and we introduce you to our new sponsor Mixmax. All that and so much more coming up right now.

On today’s episode we talk about marketing on Twitter with Jennifer Longworth.  She’ll tell us about how to set-up your profile for success, the do’s and dont’s of building a following, what type of content to share, and what a Twitter Chat is. Plus I recap my WordCamp talk and Paco updates us on his various cabling projects. All that and so much more coming up right now.

On today’s episode we have David Smith on to talk about how to find the purpose behind your content. We’ll cover the 4 purposes of content, the different types of content, why content doesn’t end when your customer hires you, and what the Marketing Hourglass is and how it can help you structure your content roadmap. Plus Paco updates us on a big client move he has coming up and I’ll explain what topic I’ll be covering at WordCamp Baltimore this weekend. All that and so much more coming up right now.

On today’s show we talk to Dan Murphy about conversational marketing and live chat. We talk about how live chat bots can help answer your website visitor’s pressing questions and ultimately convert them into customers. Plus I ask Dan how chat bots differ from those annoying automated phone menus and then we dig into the future of chat and AI in marketing. All that and so much more coming up right now.

On today’s show we have LinkedIn Ad Expert AJ Wilcox to explore the world of LinkedIn ads.  We’ll learn how LinkedIN ads differ from Facebook ads, how to make ads that get clicked, and how to target the right clients on LinkedIN. Plus Paco shares some insights on how he’s automating his customer scheduling and onboarding process and we have a Tech Site Builder question of the week about what content you should be putting on your homepage. All that and so much more coming up right now.

On this episode Paco and I dig into the Computer Business Marketing Facebook page to chat about the topics that on your minds. Should you have a video on the homepage of your website?  Are business cards still a thing? Plus Paco and I talk a bit about focus and the myth of multitasking. All that and so much more coming up right now.

On today’s episode, Paco interviews me about how to optimize your website’s blog posts. We talk about how to structure your posts, how long they should be, what’s a meta description, and are white-label content providers a good idea? Plus Paco clues us in on how he’s using a site called have i been pwned to help market new services to his customers. All that and so much more coming up right now.

On today’s show we have an IT Owner’s Compass recap with Paco and Ian Alexander of Syncro.  We’ll chat about the event from the perspective of an organizer, an attendee, and a vendor. Also, Ian will catch us up on what he’s been up to since we last had him on the show. All that and so much more coming up right now.

On today’s episode we’re running a repeat of the Computer Business Podcast episode #59 called “How to Increase Cashflow with Victor Antonio”.  In the episode Paco interviews entrepreneur and TV personality Victor Antonio of the Sellinger Group and Life or Debt On SpikeTV about how cashflow and sales work hand-in-hand.  Plus they discuss importance of knowing your customer and how to quantify your value proposition. All that and so much more coming up right now.

On this episode of we have Nick Jordan of Logic Inbound to teach us about how to dominate Google with content. He’ll show us the tricks he used to get his company to show up for key terms around big brands like Instagram and Shopify.  Learn about the different keyword strategies you need to use as a local business and why SEO is a lot simpler than you think. Plus Paco talks about how a client getting hacked turned into an upsell opportunity and what he’s doing to optimize his Yelp profile (that doesn’t involve getting mixed up in the Yelp mafia). All that and so much more coming up right now.

On today’s show we have award winning producer and media expert Harry Lowell on to teach us how to pitch anything to anyone. How can you build rapport during a pitch and why is it best to pretend you’re landscaping for you mom?! Plus Paco introduces us to a cool new tool from Google that allows you to connect your appointment booking app with Google maps. All that and so much more coming up right now.

On this episode we have our good friend Paco Lebron here to catch us up on his business.  Hear about his recent television appearance, how he refocused his business, and why he’s not gonna touch PPC.  Plus we have a couple summer specials on some of your favorite IT vendors. All that and so much more coming up right now.

On Today’s show we have David, Zach, and Ben the Llama from Viral Ideas Marketing back on the show to dig deep into video marketing. We’ll talk about the different types of videos you should be producing at each step in your marketing funnel.  Also we’ll touch on how to leverage videos in Facebook ads. And we’ll learn about Instagram TV and how you can best leverage that to market your business. All that and so much more coming up right now.

On today’s episode we talk about the concept of servant leadership with Art Barter, founder of the Servant Leadership Institute. What is servant leadership, and how can it help you build a more successful business? We’ll talk about leading from the heart and how taking a real interest in your employees is the key to being respected as a leader. Plus, we’ll learn how you apply this concept even if you have no employees. All that and so much more coming up right now.

On today’s show we talk about the new marketing trends we think will be important to follow and learn in the coming months and years. Also, Paco recaps the Sales Mastery Intensive workshop and I talk about a new system I’m using to maximize the profit I take out of my business. All that and so much more coming up right now.

On today’s episode we have Doug Hazelman VP of technical marketing at Cloudberry. We’re going to chat about communities and how they can help you as a business owner. What are the benefits of joining different communities, what ARE the different types of communities that are out there, and how can you participate in these communities to get the maximum value out of them? We’ll answer those questions and so much more coming up right now.

On today’s show we have Michael Fierros, owner of the Mac Labs, who will be talking about his experiences as a new computer business start up. Find out what’s working for him and what he’s still struggling with. Plus learn about a clever idea he has to use his dog to help market his business. All that and so much more coming up right now!

On this episode we have our good friend of the show Patrick Palmer on to talk about a cornucopia of marketing topics.  We cover tech support scams, coffee shop office hours, Fake Facebook Likes, Google Alerts, and how all this helps him to be the trusted go to computer guy in his area. All that and so much more coming up right now!

On today’s episode we’ll be talking with former reporter and Public Relations expert Ky Trang Ho about tips and tricks for getting featured in local media like newspapers, radio, and TV. How can make yourself newsworthy, how do you find news outlets looking for a story, and what are the do’s and don’t of being interviewed by a reporter? All that and so much more coming up right now!

On this episode we have introvert marketing coach Kim Gray to teach us how to approach marketing as an introvert. I know many of us can relate to this, and on the show Kim explains how being an introvert can be a GOOD thing for marketing. Plus she’ll cover how to identify the three types of people you should be speaking to in your marketing and how to customize your marketing to those people. And you’ll learn why there was jazz music playing in the background during half the episode. All that and so much more coming up right now!

On this episode I have Frank Bravata, a fellow MSP owner and president of MSP Speakers, to talk to us about leveraging public speaking to grow your IT business. How do you get started, what’s the best way to close sales at the end of a presentation, and where are the best places to speak? Plus he’ll tell us about the nation wide speaking tour he’s about to go on, and how you can do the same thing to grow your business. All that and so much more coming up right now!

On today’s episode we have Nate Gadzhibalaev on the show to teach us how to grow our business on social media. We’ll learn what we should be doing to make sure we’re getting the most out of social media as well as how we can track if we’re getting any ROI from our efforts. We’ll also learn about Nate’s company, Aplifr, and how it can help streamline your social media efforts. All that and so much more coming up right now.

On today’s show we have Betty Tufariello, founder and CEO of Intillectulaw, to talk to us about legal considerations when marketing. We'll demystify topics like copyright, trademark, and DMCA and what it means for your IT business. All that and so much more coming up right now!

On today’s show we have Mark Smith from ChannelPro to talk to us about how to get predictable leads into your IT business. We really geek out in this episode talking about tech like Facebook bots, automated voicemails, Zapier, pop-ins, funnels, and how you can piece them all together to create a lead generation machine. All that and so much more coming up right now!

On today’s episode we have our special 50th anniversary show with some of my favorite past guests. We talk about how our businesses are doing and what marketing is working and what's not. We also share actionable tips and some gold nuggets that you can take and implement in your businesses right away. All that and so much more coming up right now!

On today’s episode we have SEO expert Jason Berkowitz to talk about getting the most ROI out of your SEO.  How do you get the biggest bang for your buck? What should you look for when hiring an SEO partner, and how long should you expect it to take to actually see results? All that and so much more coming up right now!

On today’s show I’ll dig into the anatomy of an effective blog post. I’ll cover 8 tips to follow to make sure that the posts you write for your business blog get read and get your readers to take action and hire you. All that and so much more coming up right now!

Today on the show I have Ramey Bell, founder of TechReputation, to talk about reputation management. We’ll cover tips and tricks for getting good reviews online and why reviews are one of the most important assets in your business. Plus, what are citations and why is it important to keep them updated? All that and so much more coming up right now!

On today’s show we have Jurgen Strauss on to talk about how to create your ideal client profile. Why is it important? How detailed should you get? And once you have it, what do you do with it? I’ll also be introducing my new TechBlog Builder service. Learn all that and so much more coming up right now!

It this episode we talk to Gabe Arnold about how to produce effective content for your business. You’ll learn how to write effective cold emails, what to put on the homepage of your website, and some important tips building loyalty and trust through your content. Learn all that and so much more coming up right now!

On this episode I have business advisor Christian Mostert on to talk about why business operations and strategy are crucial pieces of the marketing puzzle. We actually cover a lot in this episode including hiring, software tools, niching, branding, and how riding in a sled in the snow can help you market your business. Learn all that and so much more coming up right now!

On today’s show we have Donald Kelly on to talk about closing the sale. How do you turn leads into customers without being pushy? What should you say in your first phone call with a prospect? And how can you prevent your leads from going cold? Learn all that and so much more coming up right now!

On this episode we talk all about how to make your Google Adwords profitable with Mark Lamberth of Copy That Converts. We’ll take you through every step of the process from choosing the right keywords, writing a compelling ad, and setting up a landing page that converts. Lots of great tidbits and useful tips in this one! All that and so much more coming up right now!

Today on the show we have Joy Hawkins on to teach us about how to make the most of your Google Business listing. What are the key factors to get your business ranking well in google maps? What aspects of your business listing are important, and how do you get in touch with google to remove a bogus review?Plus we’ll talk about what proximity marketing is and we have a big announcement about the event in Chicago this year. All that and so much more coming up right now!