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* Wanderlust: An Eccentric Explorer, an Epic Journey, a Lost Age* Connect with Reid* Rate the showAbout my guest:Reid Mitenbuler is the author of Bourbon Empire: The Past and Future of America's Whiskey (Viking, 2015), Wild Minds: The Artists and Rivalries That Inspired the Golden Age of Animation (Grove, 2020), and is currently working on this third book. writing has appeared in The Atlantic, Slate, Saveur, The Daily Beast, and Whisky Advocate, among other publications. His other writing has appeared in The Atlantic, Slate, Saveur, The Daily Beast, and Whisky Advocate, among other publications. He lives with his wife and son in Los Angeles. Get full access to Dispatches from the War Room at dispatchesfromthewarroom.substack.com/subscribe
This week we are joined by Reid Mitenbuler, the author of Bourbon Empire: The Past and Future of America's Whiskey. So tune in as we trace back to bourbon's early days and its place in US history. In addition, we discuss the many myths surrounding this noble spirit and why they can be every bit as important as the facts. Learn more: https://www.penguinrandomhouse.com/books/315539/bourbon-empire-by-reid-mitenbuler/ SUPPORT US ON PATREON: Get early access to episodes, exclusive bonus episodes, special content and more: https://www.patreon.com/BartenderAtLarge FOLLOW US ON INSTAGRAM: Erick Castro: www.instagram.com/HungryBartender Bartender at Large: www.instagram.com/BartenderAtLarge FOLLOW US ON TWITTER: Erick Castro: www.twitter.com/HungryBartender Bartender at Large: www.twitter.com/BartendAtLarge
Edra Soto is a Puerto Rico born, Chicago based, interdisciplinary artist, educator and curator whose architectural projects connect with communities. Soto's temporary modular SCREENHOUSE pavilions are evocative symbols of her cultural assimilation that we can enter and share. Each free-standing structure functions as both sculptural object and social gathering place. Couched in beauty, her ongoing OPEN 24 HOURS project offers a different visceral encounter — with evidence of displacement and want. The aesthetic display of cast-off liquor bottles culled from steadily accumulating detritus in the historically Black neighborhood she now calls home suggests that we consider the personal and communal impact of poverty and racism. During a studio visit with the artist in Northwest Chicago, we talk about recent iterations of these projects. In concert with the 2019 Chicago Architecture Biennial, the Millennium Park Foundation commissioned the artist to produce a temporary gathering place in one of the park’s outdoor galleries. Only steps from Anish Kapoor’s Cloud Gate, she worked with a team to construct SCREENHOUSE. The 10-foot high pavilion made of 400 charcoal-hued, 12-inch cast concrete blocks is part of an ongoing project, an architectural series inspired by iron grills and decorative concrete screen blocks found throughout the Caribbean and the American South. New versions of OPEN 24 HOURS are on view in two 2020 exhibitions. One appears in Open House: Domestic Thresholds at the Albright-Knox Museum, in Buffalo, New York. Cognac bottles carefully arranged on shelves with decorative panels reveal the artist’s connection to two places she calls home. More liquor bottles command attention in the three-part installation she designed for State of the Art 2020. Featuring work by artists from across the United States, the exhibition celebrates the opening of The Momentary, a new contemporary art space at the Crystal Bridges Museum, in Bentonville, Arkansas. Sound Editor: Anamnesis Audio Related Episodes and Photo Features: Architecture with a Sense of Place, Views—Chicago Architecture Biennial 2019, Fresh VUE: Chicago Art and Architecture 2017 Related Links: Edra Soto, The Momentary, State of the Art 2020, Crystal Bridges Museum of Art, Knox-Albright Museum, Millennium Park, Chicago Architecture Biennial 2019 About Edra Soto: Born in Puerto Rico and based in Chicago, Edra Soto is an interdisciplinary artist, educator, curator, and co-director of the outdoor project space THE FRANKLIN. She is invested in creating and providing visual and educational models propelled by empathy and generosity. Her recent projects, which are motivated by civic and social actions, focus on fostering relationships with a wide range of communities. Recent venues presenting Soto’s work include Chicago Cultural Center (IL), Nerman Museum of Contemporary Art (KS), Pérez Art Museum Miami (FL), Museo de Arte de Puerto Rico (PR), Hunter EastHarlem Gallery (NY), UIC Gallery 400 (IL), Smart Museum (IL), Bemis Center for Contemporary Art (NE), DePaul Art Museum, and the Museum of Contemporary Art of Chicago (IL). Soto was awarded the Efroymson Contemporary Arts Fellowship, the DCASE for Individual Artist Grant from the City of Chicago, the 3Arts Make A Wave award, and 3Arts Projects grants, and the Illinois Arts Council grant. Soto holds an MFA from The School of the Art Institute of Chicago, and a Bachelor of Arts from Escuela de Artes Plásticas de Puerto Rico. She teaches Introduction to Social Engagement at University of Illinois in Chicago and is a lecturer at the School of the Art Institute of Chicago. About SCREENHOUSE: Decorative screens, known as rejas and quiebrasoles, are ubiquitous in Soto’s birthplace in Puerto Rico. In her SCREENHOUSE series, Soto transforms the quiebrasol form from a planar screen that divides public from private into a nearly fully enclosed, free-standing structure that functions as both sculptural object and social gathering place. About OPEN 24 HOURS: Witnessing the excessive accumulation of litter and detritus in the historic African American neighborhood of East Garfield Park where she lives motivated Edra Soto to initiate this ongoing project. Since December 2016, Soto has been collecting, cleaning and classifying cast-off liquor bottles to create installations that display the impact of racism and poverty on this marginalized community in Chicago. Bourbon Empire, the book quoted below, recounts the historic connection between African Americans and cognac from its genesis in the 1930s to contemporary repercussions instigated by hip-hop and rap culture. “Cognac’s relationship with African American consumers started later, when black soldiers stationed in southwest France were introduced to it during both world wars. The connection between cognac producers and black consumers was likely bolstered by the arrival of black artists and musicians... France appreciated these distinctive art forms before the U.S. did, continuing a French tradition dating back to Alexis de Tocqueville of understanding aspects of American culture better than Americans did. For African Americans, the elegant cognac of a country that celebrated their culture instead of marginalizing it must have tasted sweet ... During the 1990s, cognac sales were slow, and the industry was battling an image populated by fusty geriatrics. Then references to cognac began surfacing in rap lyrics, a phenomenon that peaked in 2001 with Busta Rhymes and P. Diddy’s hit “Pass the Courvoisier,” causing sales of the brand to jump 30 percent. During the next five years, other rappers teamed up with brands, and increased overall sales of cognac in the U.S. by a similar percentage, according to the Distilled Spirits Council of the United States.” —Reid Mitenbuler, author of Bourbon Empire: The Past and Future of America’s Whiskey
Reid Mitenbuler has spent the last several years researching how whiskey has influenced American history (and vice versa). The result of this research is his new book, Bourbon Empire: The Past and Future of America's Whiskey. In it, Reid takes a deep-dive into the history of American distilleries, from the pre-revolutionary war era all the way up to modern day manufacturing methods. In this episode, Chad and Reid sit down to discuss how whiskey grew from a few backyard distilleries to an industry that pumps out millions of bottles a year. Reid also talks about the secret history behind the industry that you won’t see in the commercials. Mission Daily and all of our podcasts are created with love by our team at Mission.org We own and operate a network of podcasts, and brand story studio designed to accelerate learning. Our clients include companies like Salesforce, Twilio, and Katerra who work with us because we produce results. To learn more and get our case studies, check out Mission.org/Studios. If you’re tired of media and news that promotes fear, uncertainty, and doubt and want an antidote, you’ll want to subscribe to our daily newsletter at Mission.org. When you do, you’ll receive a mission-driven newsletter every morning that will help you start your day off right!
A panel of four bourbon industry experts discuss the local, national, and global economic impact of Kentucky's favorite spirit. The panel included: Bill Samuels, Chairman Emeritus, Maker's Mark Distillery Susan Reigler, Certified Executive Bourbon Steward, President of the Bourbon Women Association Reid Mitenbuler, Author, "Bourbon Empire: The Past and Future of America's Whiskey" Michael Veach, Bourbon Historian, and Author This event is sponsored by the John H. Schnatter Center for Free Enterprise and was filmed on Wednesday, November 15 at the University of Louisville College of Business
When it comes to Bourbon, Brooklyn resident Reid Mitenbuler is giving it to us straight. Mitenbuler’s written a book about Bourbon. Its called Bourbon Empire: The Past and Future of America’s Whiskey. Mitenbuler is our guest on this week's Cityscape.
Forget the debate over Alexander Hamilton’s spot on the ten-dollar bill. The founding father’s image may be better suited on a bottle of bourbon. On the latest DecodeDC podcast, guest host Todd Zwillich sits down with Reid Mitenbuler, author of Bourbon Empire: The Past and Future of America’s Whiskey. Zwillich and Mitenbuler discuss a battle between two founding fathers—Alexander Hamilton and Thomas Jefferson—and how that battle has profoundly affected both American bourbon and business.
Jamie and Mark are joined by Reid Mitenbuler, the author of The Bourbon Empire: The Past and Future of America's Whisky. We talk about about the link between American's history and whisky, the craft whisky movement, dirty dancing references, twittersphere, and the importance of editing when writing books.
Bourbon has a unique place in American history, but as with other elements of American history...many of the stories of Bourbon are based more on myth and legend than actual facts, and the truth often gets lost over decades of marketing mythology. Reid Mitenbuler debunks many of the myths and provides historical context in his book "Bourbon Empire: The Past and Future of America's Whiskey." He'll share some of his stories with us in the first of a two-part interview on this week's WhiskyCast In-Depth. In the news, a more recent whiskey tale will cost Templeton Rye thousands of dollars in refunds and legal fees after the Iowa company settled three class-action lawsuits in what Templeton Rye co-founder Keith Kerkhoff called "legalized stealing." Scottish National Party activists want the Edinburgh government to intervene in the Scotch Whisky industry to keep more profits in Scotland, and we'll have details on new whiskies from Jack Daniel's, The Famous Grouse, The Dalmore, Pendleton, and more!
On this hour of Modern Notion Daily, we’re talking with Reid Mitenbuler, author of Bourbon Empire: The Past and Future of America’s Whiskey (Viking, May 2015). The history of bourbon collides with major events in America’s past, from the Whiskey Rebellion to Prohibition. And even modern-day bourbon marketing makes ample use of America’s history of…
Most of the year, when the weather lets us, my wife and I wind down on our front porch with a bourbon. We live out in the countryside and, for no particular reason, bourbon feels like the right choice as we watch the long grass waving on the hillside and the birds shuttling back and forth between the far trees. Every so often, I’ll suggest we change things up: maybe a Scotch or an Irish whiskey–not really such a big change in the grand scheme of things–but my wife looks at me as though I’ve made some horrible faux pas, as though I’ve suggested a tumbler full of cotton-candy vodka or bacon grease. Bourbon, she insists, that’s what goes with the landscape. And she’s not alone. As Reid Mitenbuler points out in Bourbon Empire: The Past and Future of America’s Whiskey (Viking, 2015), bourbon is our native spirit. This is the fact that Kentucky Senator Jim Bunning affirmed in 2007, when he sponsored a bill to declare September “National Bourbon Heritage Month.” Bourbon, the bill stressed, captures the American values of “family heritage, tradition, and deep-rooted legacy.” Like most American icons, bourbon’s true history isn’t so rosy. It is, however, fascinating, as Mitenbuler shows us by tracing the spirit’s place in every era of America’s past, from the Whiskey Rebellion of 1791 to the “Declaration of Independence” for bourbon, which wasn’t passed until 1964, when congress voted on a resolution deeming bourbon, in lackluster language, “a distinctive product of the United States.” Yet here, too, Mitenbuler finds a great story, about power brokers, corporate maneuvering, and a forgotten man named Lewis Rosenstiel, who is the reason we now have whiskeys aged over eight years. Mitenbuler offers us a rich sense of the true heritage, tradition, and legacy behind the bourbon in our glasses, and it’s as complexly American as the country itself. Scotch whiskey? Irish whiskey? My wife is certainly right. What was I thinking? Learn more about your ad choices. Visit megaphone.fm/adchoices
Most of the year, when the weather lets us, my wife and I wind down on our front porch with a bourbon. We live out in the countryside and, for no particular reason, bourbon feels like the right choice as we watch the long grass waving on the hillside and the birds shuttling back and forth between the far trees. Every so often, I’ll suggest we change things up: maybe a Scotch or an Irish whiskey–not really such a big change in the grand scheme of things–but my wife looks at me as though I’ve made some horrible faux pas, as though I’ve suggested a tumbler full of cotton-candy vodka or bacon grease. Bourbon, she insists, that’s what goes with the landscape. And she’s not alone. As Reid Mitenbuler points out in Bourbon Empire: The Past and Future of America’s Whiskey (Viking, 2015), bourbon is our native spirit. This is the fact that Kentucky Senator Jim Bunning affirmed in 2007, when he sponsored a bill to declare September “National Bourbon Heritage Month.” Bourbon, the bill stressed, captures the American values of “family heritage, tradition, and deep-rooted legacy.” Like most American icons, bourbon’s true history isn’t so rosy. It is, however, fascinating, as Mitenbuler shows us by tracing the spirit’s place in every era of America’s past, from the Whiskey Rebellion of 1791 to the “Declaration of Independence” for bourbon, which wasn’t passed until 1964, when congress voted on a resolution deeming bourbon, in lackluster language, “a distinctive product of the United States.” Yet here, too, Mitenbuler finds a great story, about power brokers, corporate maneuvering, and a forgotten man named Lewis Rosenstiel, who is the reason we now have whiskeys aged over eight years. Mitenbuler offers us a rich sense of the true heritage, tradition, and legacy behind the bourbon in our glasses, and it’s as complexly American as the country itself. Scotch whiskey? Irish whiskey? My wife is certainly right. What was I thinking? Learn more about your ad choices. Visit megaphone.fm/adchoices
Most of the year, when the weather lets us, my wife and I wind down on our front porch with a bourbon. We live out in the countryside and, for no particular reason, bourbon feels like the right choice as we watch the long grass waving on the hillside and the birds shuttling back and forth between the far trees. Every so often, I’ll suggest we change things up: maybe a Scotch or an Irish whiskey–not really such a big change in the grand scheme of things–but my wife looks at me as though I’ve made some horrible faux pas, as though I’ve suggested a tumbler full of cotton-candy vodka or bacon grease. Bourbon, she insists, that’s what goes with the landscape. And she’s not alone. As Reid Mitenbuler points out in Bourbon Empire: The Past and Future of America’s Whiskey (Viking, 2015), bourbon is our native spirit. This is the fact that Kentucky Senator Jim Bunning affirmed in 2007, when he sponsored a bill to declare September “National Bourbon Heritage Month.” Bourbon, the bill stressed, captures the American values of “family heritage, tradition, and deep-rooted legacy.” Like most American icons, bourbon’s true history isn’t so rosy. It is, however, fascinating, as Mitenbuler shows us by tracing the spirit’s place in every era of America’s past, from the Whiskey Rebellion of 1791 to the “Declaration of Independence” for bourbon, which wasn’t passed until 1964, when congress voted on a resolution deeming bourbon, in lackluster language, “a distinctive product of the United States.” Yet here, too, Mitenbuler finds a great story, about power brokers, corporate maneuvering, and a forgotten man named Lewis Rosenstiel, who is the reason we now have whiskeys aged over eight years. Mitenbuler offers us a rich sense of the true heritage, tradition, and legacy behind the bourbon in our glasses, and it’s as complexly American as the country itself. Scotch whiskey? Irish whiskey? My wife is certainly right. What was I thinking? Learn more about your ad choices. Visit megaphone.fm/adchoices
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