Podcast appearances and mentions of brent wees

AI is not magic. It is not going to replace your sales team. And it is almost certainly not going to save a broken process. What it will do, if you use it properly, is give your people time back, cover your leads after hours, and flag the problems your managers are too busy to catch. Will Benedicks and Brent Wees have been doing this at dealership level, not in a conference presentation, in real stores with real results. This is what that looks like. What's covered: • The single most important thing to do before buying any AI tool  • RIPE: the prompting framework that makes AI output actually usable  • Why uploading customer data into a personal ChatGPT account is a data protection problem waiting to happen  • How after-hours AI lead response generated an extra four and a half car sales per month from 1.7 percent uplift  • The catfishing trap: why your AI-powered website can make your showroom look incompetent by comparison  • How one dealer built an overnight AI agent to audit ROs, catch discount patterns and brief the team before they hit      the floor  • Why people who cannot use AI will be replaced by people who can, even if AI itself does not take the job  • What AI will never replicate in a dealership: the relationship that closes a sixty-thousand-pound car Will Benedicks runs a dealership group that has put AI to work across the customer journey, from lead response to showroom handoffs. Brent Wees consults with dealer groups on AI implementation and publishes a no-hype weekly newsletter on what the platforms have actually added and how automotive teams can use it. Both know what these tools look like when they work and when they do not. If you are still waiting for the right moment to get serious about AI in your dealership, this episode will tell you where to start and, more usefully, what not to waste your time on. About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon's words 'real world', it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal. To find out more visit: www.symcotraining.co.uk

Most dealers are using AI like a glorified Google search. Type something in, get something back, move on. That is not wrong exactly, but it is leaving a lot on the table. Brent Wees and Will Benedicks have a sharper way of thinking about it. Knowledge is now scalable through AI. An agent scales the execution of that knowledge. Most people are only using the first half. In this episode, they walk through the RIPE framework for writing prompts that actually do what you need them to do, explain what separates a basic prompt from a working AI agent, and describe how they got eight countries worth of dealers to build a vendor evaluation agent live at NADA in under 35 minutes. There are quick wins in here for sales, service and marketing. The kind you can actually go back and use today. What's covered: • The difference between using AI for an answer and building an agent that automates the execution  • RIPE framework in full: Role, Instructions, Parameters and Exceptions, with real dealership examples  • The NADA hackathon: how a vendor evaluation agent was built live with dealers in 32 minutes  • Why lazy prompts waste time and how to brief AI the same way you would brief a new sales consultant  • Sales quick win: washing customer communications through AI to turn a six out of ten into an eight  • Service quick win: using AI to translate fault codes and technical findings into plain customer language  • Marketing quick win: using AI to plan quarters ahead instead of waiting to be told what to put in market  • How to prompt for the prompt, and why this is the fastest way to build your AI literacy Brent Wees is a certified AI trainer with 25 years in automotive marketing, including agency work with Toyota and Lexus. He builds hands-on AI hackathons at dealer conferences specifically because he knows that dealers learn by doing, not by watching slide decks. Will Benedicks is Operations Director at Proctor dealerships, with a career that started on the showroom floor and spans sales, finance, compliance and multi-site operations. He is also the kind of person who puts his hand up in a room full of senior operators and asks the question everyone else was too embarrassed to ask. If you have ever typed a lazy prompt and wondered why AI is not delivering for your business, Brent and Will fix that in this episode. About Symco Training: Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon's words 'real world', it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco specialise in getting your teams to focus on selling themselves, the product and then supporting this with the deal. To find out more visit: www.symcotraining.co.uk

AI is everywhere. Vendors pitch it, consultants hype it, but how do dealers actually make it work inside the store? In this episode of the Dealership Fixit Podcast, Jacob Berry sits down with brent wees, a certified AI trainer, strategist, and founder of IdeaMeetPlan, to cut through the noise and get practical.Brent shares why most dealers overthink AI, how to start small with quick wins in sales, service, and marketing, and why creating the right prompts and agents can turn AI into a real teammate for your business. If you've been wondering how to speed up your store, save time, and finally understand what AI can do for your business, this conversation is your roadmap.Visit Brent's site: https://www.ideameetplan.com/ai-workshops/Connect with Brent: https://www.linkedin.com/in/brentwees

brent wees is a visionary marketing strategist, entrepreneur, and keynote speaker with over two decades of experience. He has worked extensively in the automotive and powersports industries, specializing in content marketing, process alignment, and speaker training. Known for his unique blend of creativity, analytical thinking, and humor, brent has become an internationally sought-after speaker who simplifies complex concepts in a relatable and actionable manner. We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment. Subscribe Spotify: https://spoti.fi/3N9lzfg Subscribe Apple Podcast: https://apple.co/43FoanX Subscribe YouTube: https://youtube.com/@dealershipfixit Follow our guest: brent weesLinkedIn: https://www.linkedin.com/in/brentwees/ Sign Up Here: https://app.smartsheet.com/b/form/df2f0633ed7345528e3950e6034ca707 Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry Website: https://www.internetsalescoaching.com/ Follow the Fixit: LinkedIn: https://www.linkedin.com/company/dealershipfixit/posts Twitter: https://twitter.com/DealershipFixit TikTok: https://tiktok.com/@dealershipfixit Facebook: https://facebook.com/dealershipfixit Instagram: https://instagram.com/dealership_fixit Online: https://linktr.ee/dealershipfixit Sponsor: https://dealers.motohunt.com --- Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support

#043 (Part Three) - In the final episode of this series, host Justin Knuckles, Adam Mellott, and Brent Wees wrap up their discussion on the transformative power of AI in marketing, stemming from their AI Hackathon experience at the Prosper conference. They share insights into specific AI tools that can revolutionize marketing strategies, emphasizing their utility for beginners and veterans alike in enhancing efficiency and creativity in campaigns.Key Takeaways:The hackathon showcased the role of AI in executing complex marketing tasks rapidly, highlighting tools like Gamma for creating presentations, landing pages, and more with ease.Brent and Adam recommend a variety of AI tools, including GPT-4, CoSchedule for social media management, Canva for design automation, and Revoicer for professional-grade voiceovers, demonstrating the wide applicability of AI in different marketing facets.This conversation underscores the importance of human oversight in AI-generated content, advocating for a balance between leveraging AI for productivity gains and applying human creativity to refine and personalize outputs.They encourage continuous learning and experimentation with AI tools to stay ahead in the marketing field, suggesting building custom GPTs for specific tasks to further streamline workflow.Resources: Connect with Brent on LinkedIn Connect with Adam on LinkedIn Connect with Justin on LinkedIn Learn more about BTR Media www.ideameetplan.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#042 (Part Two) - In this episode we continue the exploration of artificial intelligence's transformative impact on marketing with Justin Nuckols. Joined by Brent Wees and Adam Mellott, they go a bit deeper into the practical applications of AI through their experiences at the Prosper conference's AI hackathon. The team outlines the structured challenge of developing a marketing campaign for a new product within an hour, leveraging AI tools like the Gamma App for rapid execution. The conversation sheds light on the broader implications of AI in streamlining marketing tasks, encouraging a blend of automation and human creativity to enhance campaign strategies. Brent and Adam offer practical advice for marketers looking to incorporate AI into their workflows, emphasizing the importance of experimentation and continuous learning to fully harness AI's capabilities.Key Takeaways:The AI hackathon served as a real-world testbed for the rapid development of marketing campaigns, demonstrating AI's potential to significantly speed up the creative process.Brent and Adam highlight the importance of understanding AI tools and their applications in marketing, advocating for hands-on experimentation and utilization of advanced AI functionalities.The discussion underscores the balance between leveraging AI for efficiency and ensuring the human element remains central to marketing efforts, stressing the value of personal touch in the age of automation.Resources:Connect with Brent on LinkedIn Connect with Adam on LinkedIn Connect with Justin on LinkedIn Learn more about BTR Media www.ideameetplan.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#041 (Part One) - In this episode of Better Advertising with BTR Media, Justin Nuckols talks about the AI immersive world and how it's changing the way we do business with special guests Brent Wees, RECC and Adam Mellott. They talk about approaches to the integration of AI into professional practice through the lens of their most recent experience: competing in an AI hackathon at the annual Prosper conference. They discuss the outcome of the AI hackathon in this episode—a fresh, interactive model of learning and harnessing the potential AI tools hold. Brent is the founder of Ultimate AI Hackathon, and he talks about how bringing people from the industry into a high-tension environment and having them collaboratively build, brainstorm, and present AI-generated solutions could turn around traditional conference formats to bring about deep learning related to those skills.Key Takeaways:Brent Wees and Adam Mellott—visited the annual international conference in Prosper and participated in the AI Hackathon under hands-on collaborative learning in artificial intelligence.Brent, architect of the Ultimate AI Hackathon, is raising the bar on how educational sessions could be delivered at industry conferences with a focus on interactivity and collaboration.This was a competition that challenges teams to execute an AI strategy within the shortest period and may even increase chances of being identified with the innovation setting. Resources: Connect with Brent on LinkedIn Connect with Adam on LinkedIn Connect with Justin on LinkedIn Learn more about BTR Media www.ideameetplan.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, catch up with Shaun Raines from Dealer Superhero and Jacob Berry's recap of the 2023 Digital Dealer Expo and the AI Hackathon project we worked on during the event. The AI Hackathon, imagined by Brent Wees, was to create an entire marketing campaign for a 2024 vehicle launch. There were 10 teams working on the project and it was timed with a strict set of requirements. Our team was the only team to come up with a fictitious car “The Homer” from The Simpsons show while the other teams used an existing Toyota or Ford model to launch their 2024 program. We used a variety of tools working and interchanging from one to the other, here is a list of ones we used or wanted to used: ChatGPT Canva Gamma Veed.io Momento Capcut Otter.io Jasper (Jarvis) Mixo Riverside Designs.ai Grammerly We had so much fun and it was fun to work with all sorts of people to create this project in a short period of time. We all learned something and came away with a broader range of skills on how we can use some of these tools at the dealerships. Not just in marketing but can be used in sales, service, parts, inventory, business, ideas, concepts and anything else that you can think of. Stay tuned for our next round with Shaun Raines, a Dealer Superhero that's always helping find solutions to dealers problems. Don't forget to subscribe and follow for weekly updates! If you have any suggestions or want to chat with us, please leave a comment. Subscribe Spotify: https://spoti.fi/3N9lzfg  Subscribe Apple Podcast: https://apple.co/43FoanX  Subscribe YouTube: https://youtube.com/@dealershipfixit  Follow Our Guest Shaun LinkedIn: https://www.linkedin.com/in/shaunraines/  Website: https://www.dealersuperhero.com/  Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Twitter: https://twitter.com/mrjacobberr  Follow the Fixit: Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit Sponsor: https://motohunt.com/dealers  --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealershipfixit/message Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support

On this episode of the Drive Podcast, Jason is joined by Brent Wees at Digital Dealer 2022 in Las Vegas. They discuss marketing briefs, product waste and vendor product success transparency. Listen To The Full Podcast Episode Here: Apple Podcast: Spotify: YouTube: https://youtu.be/dWu9uPHrfWw Listen To The Strategy With Jason Podcast: Apple Podcast: apple.co/3IwlT3v Spotify: spoti.fi/3fT8V3H Soundcloud: bit.ly/347rnDb Jason Harris Twitter: twitter.com/StratWJason Instagram: www.instagram.com/strategywithjason/ Facebook: www.facebook.com/StrategyWithJason LinkedIn: www.linkedin.com/in/strategywithjason/ Website: www.strategywithjason.ca Brent Wees: https://www.linkedin.com/in/brentwees/

On this episode, Brent Wees joins Jason to discuss anything and everything Digital Dealer Tampa! Brent's session Automation Vs. Artificial Intelligence, will deep dive into how to continue to learn while keeping egos in check, making it fun competition and being confident in asking questions to vendors. www.strategywithjason.com for more content, bookings and information. Digital Dealership Solutions: ddsolutions.ca Strategy With Jason: strategywithjason.com Bell2Bell: bell2bell.ca Listen To The Strategy With Jason Podcast: Apple Podcast: apple.co/3IwlT3v Spotify: spoti.fi/3fT8V3H Soundcloud: bit.ly/347rnDb Jason Harris Twitter: twitter.com/StratWJason Instagram: www.instagram.com/strategywithjason/ Facebook: www.facebook.com/StrategyWithJason LinkedIn: www.linkedin.com/in/strategywithjason/ Website: www.strategywithjason.ca Brent Wees: https://www.linkedin.com/in/brentwees/

In this return episode of the KPI Cafe, Dane Saville and Brent Wees start off discussing how much car dealers are expected to multitask, even in the face of "right-sized" staff, but quickly dive into different paths of thought as unexpected insights, questions, and concerns pop up throughout this hour-long session of impactful takeaways will have you thinking about your own dealership's internal processes.Here's what you can expect: Catching up with BrentActive VP of Marketing for ALC SchoolsQuick QuoteOther software (October launch)Brent's Entrance to Automotive RetailGraphic designManta Ray magazineDashboard's “Glovebox”Toyota relationshipsInteresting Journeys into AutomotiveContext for the Episode: Solutions | MultitaskingPeople businessTools and software to do tasksComplication of multitaskingBrent's Presentation in the United KingdomApplause Example: Golf MarshallApplication to Automotive: Focus on the Job/SimplicityComplication: Wear More HatsThe Truth About MultitaskingCancellation Culture of Services and TechnologyPanic to the Bottom Line BudgetThe Ask to “Do More”Moving Forward from Major CutsHow to Look at Technology and Services That Multitask on Our BehalfAutomation | Human TeamWill This Actually Help People? — The True Question for LeadershipThe What, Not the WhoThe Role of Leadership30-Day TimecrunchCommitment | Compassionate LeadershipHappiness FactorSoftware / New Partnership AdoptionInternal Mentorship Among StaffManagement Teams“Their Process” IssueFluctuations in PerformanceSame Ole', Same Ole'Accountability and Hard SponsorshipThe GuidebookBlow a Dealer Principal's MindTalk is Cheap Until the Data Supports ItBalance of Vendor Services: One Vendor vs. Many VendorsIntention vs. EfficiencyFoundation of Good Partners“Board of Directors”Advantages of Small AgenciesJumping Vendors: Being Deliberate with AssessmentEmpathetic for ComfortDollar Amount Attributed to Transitions/ChangesData Tells the StoryAutomotive Retail is a Mix of Alcoholism and Central American PoliticsHit PauseCompanies, Strategies, or Types of Products/Solutions to Reduce MultitaskingQuick Quote and Roadster's Mitigation of Back-and-ForthCentralizing Workflows with AgenciesRole of NetworkingLessons Learned from the Artificial Intelligence CrazeConcluding Thoughts with Brent Wees

Brent Wees Website: https://thenextup.com LinkedIn: https://www.linkedin.com/in/brentwees/ Twitter: @BrentWees

On this episode of The Drive, Jason is inspired by automotive thought leader Brent Wees as he explains both the how and why dealerships should never, ever ignoring their data. It can very well be the biggest mistake they can make.

Welcome to episode 10 of "After Hours with Jay"! This episode features Brent Wees, a thought leader in North America's automotive digital marketing space. The two jam about creating strong content, customer service, and content marketing. Jason Harris - Continue the conversation: Instagram Instagram.com/strategywithjason/ Facebook - facebook.com/StrategyWithJason/ LinkedIn - linkedin.com/in/strategywithjason/ Twitter - twitter.com/StratWJason www.StrategyWithJason.com www.ddsolutions.ca www.bell2bell.ca (Get your closers coffee here!) Brent Wees: LinkedIn: https://www.linkedin.com/in/brentwees/ Twitter: https://twitter.com/BrentWees Instagram: https://instagram.com/brentwees Website: https://thenextup.com

I had a great conversation with Brent Wees about the sales process, time management aspect of sales and a few other items that we got into. Thanks again to Brent Wees for taking the time to chat about a topic that is very near to my heart.

Joey Little's conversation with Brent Wees, with the NextUp get into disruption in the dealership. What are the most disruptive dealers doing at their dealerships? And what does anyone truly know of Brent Wees? We all know that Brent Wees has a huge impact on the automotive industry but where did Brent come from and what will Brent Wees do next? What is "NextUp" for Brent Wees? --- Send in a voice message: https://anchor.fm/inthebox/message

Session 68 of DPB is a special edition and something new for us as well as you.The great people at the Trillium Automotive Dealers Association (TADA) which is based out of Ontario invited team DPB to their amazing one day power session for dealers in Toronto called “Canadian Digital Dealer”. Our friend Brent Wees who was the events MC got us hooked up with TADA and we got together to do something new for all of us over at DPB. We did this session live at Canadian Digital Dealer and we were able to get exclusive interviews with some of the elite speaker list and you can hear it all hear at DPB.Big shout out to our new friends at TADA for making us seem so welcome. Great work guys!Here is a quick preview of the speakers we sat down with.Alan H Byrd from SCI Market View:Alan Byrd is the President & Chief Executive Leader of SCI Market View, who specializes in automotive lead management.Alan brings some super powerful insight when it comes to many aspects of a dealership and its digital strategy. He brings a lot of experience to the table and was a great interview.Christi Olson of ISEM Consulting:Prior to founding iSEM Consulting, she was the Director of Search at Point It, one of the Pacific Northwest's largest independent search marketing agencies.Christi has worked at both large enterprise clients and small start-ups including Expedia, Harry & David, Pointmarc, Decide.com and Microsoft.Christi recently broke out onto her own and started her own agency but she is the former head of  search for Microsoft. Christi delivers some super valuable insights when it comes to your paid ads strategy and she is for real a true expert.That is just a preview of the content you will get in this super fun 2 part series.Check Out TADAGet connected with the insanely awesome people at TADA and make sure if you are a Canadian listener you think about attending the next one.TADA WebsiteYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.  

Session 68 of DPB is a special edition and something new for us as well as you. The great people at the Trillium Automotive Dealers Association (TADA) which is based out of Ontario invited team DPB to their amazing one day power session for dealers in Toronto called “Canadian Digital Dealer”.  Our friend Brent Wees who was the events MC got us hooked up with TADA and we got together to do something new for all of us over at DPB. We did this session live at Canadian Digital Dealer and we were able to get exclusive interviews with some of the elite speaker list and you can hear it all hear at DPB. Big shout out to our new friends at TADA for making us seem so welcome. Great work guys! Here is a quick preview of the speakers we sat down with. Alan H Byrd from SCI Market View: Alan Byrd is the President & Chief Executive Leader of SCI Market View, who specializes in automotive lead management. Alan brings some super powerful insight when it comes to many aspects of a dealership and its digital strategy. He brings a lot of experience to the table and was a great interview. Christi Olson of ISEM Consulting: Prior to founding iSEM Consulting, she was the Director of Search at Point It, one of the Pacific Northwest's largest independent search marketing agencies. Christi has worked at both large enterprise clients and small start-ups including Expedia, Harry & David, Pointmarc, Decide.com and Microsoft. Christi recently broke out onto her own and started her own agency but she is the former head of  search for Microsoft. Christi delivers some super valuable insights when it comes to your paid ads strategy and she is for real a true expert. That is just a preview of the content you will get in this super fun 2 part series. Check Out TADA Get connected with the insanely awesome people at TADA and make sure if you are a Canadian listener you think about attending the next one. TADA Website You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;) Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate?  Get Michael's book here. Connect With Team DPB Connect with The Dealer Playbook on Twitter here. Check out Michael Cirillo's blog here. Check out Robert Wiesman's blog here. Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here.    

Welcome to “The Dealer Playbook” Podcast session 59! We are super excited and ready to dive in! In this session we have one of our good friends sitting down with us Mr. Brent Wees.Brent Wees is a Partner and Client Service Director at Powered by Dashboard, a digital automotive product incubator in Toronto, Canada. A fixture in the Canadian automotive digital landscape for over a decade, Brent cut his teeth in the vertical as an account and strategic lead on the Ontario Toyota Dealer Association's digital advertising mandates.  Brent has also been a featured speaker at automotive events on both sides of the border. Brent's energetic, comedic and uniquely engaging presentation style keeps him in demand at events such as the Innovative Dealer Summit, Driving Sales Executive Summit and the Digital Dealer Conference Series.In our conversation with Brent he dives into “gamification” and how you can use it to up your conversions online. Check out this quick preview of our conversation with Brent Wees- What is “Gamification” and how you can benefit from it.- Examples of “Gamification” strategies that a working for auto dealers. - Why “Gamification” is a easy way to increase conversions and help you stand out from the crowd. This session was a blast and that is just a taste of some of the awesome information Brent Wees delivers in this podcast. Get connected with Brent WeesBrent Wees Twitter Convert With Octane  You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter 

Welcome to “The Dealer Playbook” Podcast session 59! We are super excited and ready to dive in!  In this session we have one of our good friends sitting down with us Mr. Brent Wees. Brent Wees is a Partner and Client Service Director at Powered by Dashboard, a digital automotive product incubator in Toronto, Canada. A fixture in the Canadian automotive digital landscape for over a decade, Brent cut his teeth in the vertical as an account and strategic lead on the Ontario Toyota Dealer Association's digital advertising mandates.    Brent has also been a featured speaker at automotive events on both sides of the border. Brent's energetic, comedic and uniquely engaging presentation style keeps him in demand at events such as the Innovative Dealer Summit, Driving Sales Executive Summit and the Digital Dealer Conference Series. In our conversation with Brent he dives into “gamification” and how you can use it to up your conversions online.  Check out this quick preview of our conversation with Brent Wees - What is “Gamification” and how you can benefit from it. - Examples of “Gamification” strategies that a working for auto dealers.  - Why “Gamification” is a easy way to increase conversions and help you stand out from the crowd.  This session was a blast and that is just a taste of some of the awesome information Brent Wees delivers in this podcast.  Get connected with Brent Wees Brent Wees Twitter  Convert With Octane    You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;) Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate?  Get Michael's book here. Connect With Team DPB Connect with The Dealer Playbook on Twitter here. Check out Michael Cirillo's blog here. Check out Robert Wiesman's blog here. Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here.