Podcast appearances and mentions of robert wiesman

While content creation can be time consuming, it still proves to be one of the best ways to move customers through the value journey to a purchase decision. In this week's powerbomb, Robert Wiesman shares his advice about how to balance quality vs. quantity and how to save time by repurposing your old content to maintain omnipresent for your audience.

While content creation can be time consuming, it still proves to be one of the best ways to move customers through the value journey to a purchase decision. In this week's powerbomb, Robert Wiesman shares his advice about how to balance quality vs. quantity and how to save time by repurposing your old content to maintain omnipresent for your audience.

For all of the OG Dealer Playbook listeners, today's guest is a blast from the past. Former co-host, producer, and one of my best friends, Robert Wiesman (formerly "Your Hyundai Guy"), joins the show to talk about everything going on around COVID-19 and what dealers can do from a content marketing perspective to stay ahead of the curve. Since co-hosting The Dealer Playbook, Robert has gone on to help dozens of business owners develop and produce content strategies that get attention, and drive business opportunities. Most notably, his work with Ryan Stewman, AKA "The Hardcore Closer," has helped the brand fortify and grow a substantial audience. Retail vehicle dealers need to attract and keep the attention of their target audience. Content marketing for car dealers is still one of the most proven and effective ways to do just that. Know you need a content strategy, but don't have the time or complete knowledge to put it into action? Michael's agency, FlexDealer, helps dealerships around the world strategize, create, and implement content that brings a continuous flow of fresh eye-balls, leads, and sales opportunities.

For all of the OG Dealer Playbook listeners, today's guest is a blast from the past. Former co-host, producer, and one of my best friends, Robert Wiesman (formerly "Your Hyundai Guy"), joins the show to talk about everything going on around COVID-19 and what dealers can do from a content marketing perspective to stay ahead of the curve. Since co-hosting The Dealer Playbook, Robert has gone on to help dozens of business owners develop and produce content strategies that get attention, and drive business opportunities. Most notably, his work with Ryan Stewman, AKA "The Hardcore Closer," has helped the brand fortify and grow a substantial audience. Retail vehicle dealers need to attract and keep the attention of their target audience. Content marketing for car dealers is still one of the most proven and effective ways to do just that. Know you need a content strategy, but don't have the time or complete knowledge to put it into action? Michael's agency, FlexDealer, helps dealerships around the world strategize, create, and implement content that brings a continuous flow of fresh eye-balls, leads, and sales opportunities.

In this episode, Hilary J sits down with podcast producer extraordinaire Robert Wiesman and they talk about creating a content machine for your business.  Check out more episodes and other valuable resources by visiting http://www.sickbiz.com 

Welcome to episode 33 of "The Sick Biz Buzz" with your host Hilary Jastram.  Robert Wiesman, the Godfather of Podcasting on why you need to start your own podcast and everything you need to know to get on the air. Get more from Sick Biz by visiting http://www.sickbiz.com 

The automotive industries most electrifying podcast is back for session 84 with some creative strategies for today's automotive professional.We have a return guest that we have to go back 82 episodes to his first appearance on DPB the founder and president of the auto industries largest recruiting organization AutoMax Recruiting & Training Mr. Craig Lockered.Craig Lockerd is a 43 year automotive green pea .Starting in the early 70's Craig has been able to see many interesting changes in our business , some good, some not so good.Has held ALL the positions in a store, consulting in the late 80's and started AutoMax Recruiting the premier automotive recruitment company in the country over 17 years ago.Constantly staying ahead of recruiting trends and technology AutoMax is in the midst of a huge growth spurt.Craig joins team DPB again to discuss how you can take control and create your own culture as a sales professional in your dealership.Here are the cliff notes of this episode:It Is Not Always A Management Thing The finger seems to always get pointed at management when it comes to a dealerships culture.Craig debunks this age old myth and drops some power bombs on how you can start to control your own culture at your dealership.Checking Your Problems At The DoorNothing hurts your car sales worse then a bad attitude and nothing hurts your attitude more then bringing your problems with you to work.Craig reveals his top tips that will help you check your personal life problems and drama at the door so you can be successful selling cars.It Only Takes OneOne positive, hardworking and focused car sales professional can single handedly shift the entire dealerships culture.Craig gives some real life examples of this and how you can be that sales professional that gets the ball rolling on changing your dealerships culture for the better.Craig Lockerd is a great guest and this is just a quick preview of what you can expect to learn about in this episode.Connect With Craig LockerdCraig Lockerd's FacebookAutoMax RecruitingYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.  

In this power packed session we are sitting down with our friend and automotive sales expert Mr. Fran Taylor the founder of Taylor Techniques sales training company. You might remember Fran from episode 29 where he talked about sales prospecting for car sales professionals and in this session he sits down with us to talk about “How To Sell A Car Per Day.Here is a quick preview of this session with Fran Taylor:Steps a car sales professional needs to take to sell a car per day.Fran breaks down the activities and strategies todays car sales professionals need to be taking daily in order to sell a car per day.Setting your goals.Fran chats about the power of goal setting and how you should be setting yourself goals that money can by.Investing in yourself.Fran always says invest in yourself and you will make money, invest zero in yourself and receive zero in return. Learn what a car sales professional should be investing in and how to leverage those investments.That is just a small sample of the valuable information Fran Taylor drops in this session.Connect with Fran TaylorFran Taylor WebsiteFran Taylor FacebookYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.  

We are back from a two week hiatus with session number 80 and the team is fired up for this one.In this power packed session we are sitting down with one of the most respected local see minds in the game DealerOn's Greg Gifford.Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country.He's got over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings.Greg also spends his time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situationIn this session team DPB and Greg go into debunking some of the biggest local see myths in the automotive industry.Here is a a quick preview of what you can expect in this session:Understanding Local SEOGreg starts from square one and explains the importance and relevance of a local SEO strategy and where most automotive professionals are missing the boat.Local SEO MistakesThere is a lot of misinformation out there in the auto industry when it comes to local SEO. Greg dives deep into debunking some of the biggest and oldest myths in the automotive industry when it comes to local SEO.3 Tips To Get More From Local SEOGreg delivers on a silver platter the top 3 changes you need to make and focus on when it comes to your local SEO strategy. These 3 tips are easy to implement and anyone can put these into action now.This session was a great time and Greg Gifford brings the thunder with loads of super valuable content.If you have not yet connected with Greg Gifford, catch up with him on any of these channels:Greg Gifford's TwitterDealerOn BlogYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.  

 Team DPB is back with session 79! If you have been tuning into any of the past DPB episodes you know we love to chat it up about marketing and other creative avenues to grow your dealership and brand but in this session we take another approach. No matter how great your marketing is you still need to back that up with a great experience for the customer. In this session we are talking about with the VP of Forrest & Blake Advertising out of New Jersey. The ”Marketing Guy For Car Guys” Frank J Lopes is Vice President of Forrest & Blake Marketing/Advertising in New Jersey.  Professionally he leads and guides the marketing efforts of some of the largest and fastest growing dealerships in the country.  He is also prolific presence on Social Media spreading a message of Positivity and Growth to all his followers. He speaks out on controversial issues facing the automobile industry and is an evangelist for positive change and the customer experience. Here is a quick preview of DPB's conversation with Frank: Beatdown Sales Meetings  The Glenn Gary, Glenn Ross massive beatdown sales meetings is not going to motivate salespeople to sell more or provide a memorable experience for customers.  In this session Frank discusses how to bring a different approach to the table.  Self Awareness  The key to kicking off the change in culture in your dealership is being “self aware”. Whether you are in management or the frontline in a dealership this is a crucial step.  How Should A Salesperson Handle This Kind Of Environment So many amazing salespeople are stuck in these kind of environments. Frank drops some insight and tips on how a salesperson can push through this kinda negative energy and still be super successful selling cars.  There is a quick taste of team DPB's chat with Mr. Frank Lopes.Frank Lopes FacebookFrank Lopes Twitter You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.  

Session 78 of DPB is up for your listening pleasure! In this latest power packed session of DPB Michael Cirillo and Robert Wiesman are flying solo but don't think for a second you're not going to get immense value none the less. At the time of this podcast episodes release it is DPB's first new session of 2016 and we couldn't be anymore excited. To help you kick off the New Year (or whenever you are tuning in) in the right direction Michael and Robert review five strategies that you need to have in action if you want to reach massive success in automotive sales. Whether you are a frontline sales pro, sales manager, F&I manager, GM or dealer principal this session pertains to you. Here is a sneak peek of the five strategies & tips to help you reach massive success sell cars: 1.Your Website Having a quality website with a user friendly experience is an obvious must for a dealer, the same goes for anyone in automotive sales. Websites are the new blacktops and showrooms. Learn how you can make a dent in your market with your website. 2.Start Publishing Content Publishing quality content that answers the questions your target market is asking Google, is a one way ticket to becoming the credible expert in your marketplace. When that happens, prospects start lining up to work with you. Learn how to start leveraging content (that's easy to create) to grow your brand and business. 3. Think About Relationship, Not Transaction Start chasing the relationship not the transaction when it comes to your encounters and engagement with prospects. Learn more about how being a good person with genuine concerns will generate you more sales in the long run. 4. Offline Prospecting and Marketing Tools It is time to step up your offline brand identity with high quality items. Getting creative with your identity items like business cards, personal brochures, etc automatically set you apart in the marketplace. Learn some creative ideas to help step up your offline identity tools. 5. Skill Up Whether you are a seasoned pro or a green pea in the car business you always need to be developing your skills. There is so much more to being successful selling cars than just sales techniques. Get some tips in this session pointing you in the right direction to help you skill up big time this year. That is a quick sample of what you can expect in this episode. You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog 

Episode 75 of the DPB Podcast is in the house and we are super pumped you are here.It has been a insanely great time having all these conversations with all these great people!This episode is no different. You are going to love it!We are happy to be having our friend Mr. Duane Cummings on DPB.Duane Cummings lives life with a single purpose, “To Aid Others, Act on Ideas, and Achieve Sensational Results.” He is a trusted advisor to organizations and individuals around the world regarding professional and personal development.Duane is an author, entrepreneur, coach, and consultant who speaks regularly on a range of topics that include entrepreneurship, leadership, communication, sales, and finding your purpose.Duane is razor sharp individual that team DPB had the pleasure of spending a few days with him in Charlotte, NC a few months back and learned some valuable information from him.Here is a quick preview of this sessionCommunicating More EffectivelyIn a world so dominated by text, email, and social media we sometimes forget the true power of a face to face conversation.In a face to face engagement both parties get so much more value.Duane is a expert on communication and he shares some great tip you can get started with today to help you communicate on a higher level.How Empathy is the Path to SuccessThe lost art of “caring” is a major issue in every industry.Genuinely caring about your customer as a human being is a sure fire way to building a relationship. The more relationships you have the more sales you are making.Building relationships is what Duane does professionally and in this session he shares with you some of his wisdom behind it.Become a Sensational SalesmanThis is not only the title of Duane's book , this it what it takes to rise above the pack in automotive sales. Be truly sensational.Find out what it takes to become a “sensational salesman”.As always that is just a quick preview of the value packed into this episode with Duane Cummings.Be sure to get connected with Duane CummingsDuane's WebsiteDuane's BookYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter

Welcome to The Dealer Playbook Podcast session #74 and we are so excited that you are!On this session of DPB we are sitting down with a best selling author and one of the most sought after speakers in the world Mr. Andrew Davis.Andrew Davis's 20-year career has taken him from local television to The Today Show. He's worked for The Muppets in New York. He's marketed for tiny start-ups and Fortune 500 brands.For more than a decade, Drew has led the charge to change the way publishers think and how brands market their products in a digital world.Andrew is the author of the amazing book Brandscaping: Unleashing the Power of Partnerships and also his latest release Town Inc : Grow Your Business. Save Your Town. Leave Your Legacy.It was very exciting to sit down with Andrew and even more exciting to introduce him to you because this guy brings the thunder!Here is a quick preview of some of the topics Andrew discussesWhat Is Brandscaping & How You Can Leverage It To Sell More CarsAndrew goes into how partnering with likeminded brands that have your next customer as their current customer.Andrew gives some valuable examples of this and also some great insight on how you can get started with Brandscaping right now.Unlocking The Power of Passion SpecializationAndrew gives us some extremely detailed examples of how specializing around your target customers passions is a sure fire way to success.Andrew gives you actionable steps and outside the box ideas of how you can get started with this right now in your business.How To Create Brand Ambassadors In Your CommunityHaving evangelists or brand ambassadors for your business is never going to be a bad thing. Andrew Davis hones in on how you as a salesperson or a dealership can build your tribe of brand ambassadors in your community.Andrew fires off a ton of examples of this working and exact details for you do put this into action to sell you more cars now.That is just of course a snippet of what to expect from this conversation with Mr. Andrew Davis.Make sure to connect with Andrew DavisAndrew's WebsiteAndrew's TwitterAndrew's Book BrandscapingAndrew's Book Town INCYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter

Welcome back to DPB session number 73! In this power packed episode we welcome back a top producer with Chevy in the Louisville Kentucky market,“The Louisville Chevy Dude”, Mr. Mike Davenport. Mike is one of the top sales people in the country and is doing an amazing job at building his personal brand and most importantly leveraging his personal brand. Mike joined us back on episode 45 of DPB where he discussed what it takes to sell 30 cars each and every month. Check out that episode here. In this session with Mike Davenport he dives into his formula for “Getting Out of the Sales Slump”. A sales slump is something that even the best of the best deal with and in this session Mike will give you tips on how you can dig out of your next sales slump. Here is a quick preview of this conversation with Mike Davenport Getting Out of Your Next Sales Slump Even though Mike is a top producer even he falls victim of the vicious sales slump. Mike shares his go to actions for getting back on track when his sales are slumping for the month. Mike's Favorite Prospecting Strategies  A great way to kick a sales slump is by making a sale. A great way to getting a sales is by always creatively prospecting for new car buyers. Mike shares his latest go to prospecting tools and strategies he is using now that are working. Mike D's Hacks for Being More Productive  The more you can get done the more you will get done. Actions create action so if you are being as productive with your time as possible, you will stay in front of more customers. Mike drops his favorite productivity hacks that will help you get more bang out of your day. This is just a sample of what you will hear about in this new session of The Dealer Playbook. Be sure to get connected with Mike Davenport. Mike Davenport's Facebook  Listen to Mike Davenport on DPB episode 45 How to Sell 30 Cars a Month  You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;) Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate?  Get Michael's book here.Connect With Team DPB Connect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.

DPB is back in session 72 with more power bombs to help you advance your life in the automotive sales industry.In this episode we are excited to chat with sought after speaker and best selling author Joe Calloway.Joe Calloway helps business leaders, owners, and entrepreneurs make great companies even better. His interactive keynote presentations and workshops enable organizations to focus on what is truly important, inspire new thinking about challenges and opportunities, and motivate people to immediate action.Joe is a business author, consultant and speaker and his client list reads like an international Who's Who in business, ranging from companies like Proctor & Gamble and Coca Cola to Cadillac and American Express.Joe also works extensively with car dealers and shares his expertise in this session of “The Dealer Playbook” Podcast.The Secret Sauce to Growing Your BusinessJoe reviews his step by step framework on how you can grow your business in car sales with a insanely powerful strategy that produces resultsSometimes the best way to grow your business in the automotive industry is much less complicated than we tend to think.Joe goes into further detail on this in this episode.Creating “Wins” for Customers as Well as Team Members/EmployeesLearn the “Win Factor” and how it can grow your business and make you more sales. It is important that not only do the customers win but also you or your sales team are winning as well.Joe breaks down the “art of winning” and how you can use this to sell more cars in your market.Leveraging Word of Mouth and Maximizing ItWhat your customers are saying about you has the potential to be the ultimate marketing source that delivers you the highest quality opportunities.Joe jumps in and delivers actionable strategies that will help you get your customers to say great things about you.That is just a small sample of the powerful information packed into this session.Connect With Joe CallowayJoe Calloway's WebsiteJoe's FacebookGet Joe's New BookYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. 

Right back at it with session 71 of “The Dealer Playbook” Podcast and we could not be more excited that you are here!In this power packed episode team DPB is sitting down with Ken Potter VP of sales with “The Appraisal Lane” a innovative new tool for dealers, but most people know Ken from his days as VP of business development at True Car.Ken brings an amazing amount of knowledge and experience to the table when it comes to 3rd party lead providers and how and how you can convert more of them.In this session Ken lays out some powerful information that you can put into action today.Here is a quick preview of this episode.The Definition of True 3rd Party LeadsEvery lead you or your dealership receives is a 3rd party lead. In this session Ken will go further into that statement and what exactly it means to you.The Best Way To Handle Third Party LeadsPhone calls, text messages and emails, Ken reviews some of the best practices for each when following up with internet leads.Building A Strategy For SuccessJust like any other part of business success, it takes a strategy to get where you want to be. Ken talks about the importance of a documented internet lead strategy but also he gives an outline of what a successful strategy looks like.That is just a small sample of what you can expect in this session of DPB.Get Connected With Ken PotterConnect with Ken on Twitter here.Connect with Ken on Facebook here.You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. 

Welcome to session 69 of The Dealer Playbook Podcast! We are so glad you are here and we have a great episode for you! In this session we are sitting down with a YouTube Certified professional specializing in audience growth and he is the founder of Video Creators, we are sitting down with Tim Schmoyer. Tim is a monster when it comes to YouTube. His YouTube channel Video Creators TV has over a 100,000 subscribers and releases several new videos every week. Tim has consulted with several major corporations with their YouTube strategy as well as small businesses across the country. Every turn we make we are hearing people about how important video is in growing your business today. In this session Tim dives into the strategies you execute with your videos once you have uploaded them to YouTube. Check out what Tim talks more about in this session. The Secrets To Building An Audience On YouTube Tim breaks down his formula for what it takes to build a loyal audience for your brand using YouTube. Learn exactly what Tim does with his channel to keep it in front of his target audience. The Types Of Videos Automotive Professionals Should Be Creating Tim jumps into the types of videos anyone in the car industry should be creating as well as why they should be creating them. Learn what types of videos work best on YouTube and why. What Gets A Video Ranked Find out exactly what YouTube and Google look for in a video to decide if it should be ranked or not. Tim debunks some of the myths we have all heard when it comes to optimizing videos on YouTube. Tim covers all that plus more in this session of DPB. Get Connected With Tim Schmoyer Video Creators YouTube Channel Video Creators Website You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.  

Session 68 of DPB is a special edition and something new for us as well as you.The great people at the Trillium Automotive Dealers Association (TADA) which is based out of Ontario invited team DPB to their amazing one day power session for dealers in Toronto called “Canadian Digital Dealer”. Our friend Brent Wees who was the events MC got us hooked up with TADA and we got together to do something new for all of us over at DPB. We did this session live at Canadian Digital Dealer and we were able to get exclusive interviews with some of the elite speaker list and you can hear it all hear at DPB.Big shout out to our new friends at TADA for making us seem so welcome. Great work guys!Here is a quick preview of the speakers we sat down with.Alan H Byrd from SCI Market View:Alan Byrd is the President & Chief Executive Leader of SCI Market View, who specializes in automotive lead management.Alan brings some super powerful insight when it comes to many aspects of a dealership and its digital strategy. He brings a lot of experience to the table and was a great interview.Christi Olson of ISEM Consulting:Prior to founding iSEM Consulting, she was the Director of Search at Point It, one of the Pacific Northwest's largest independent search marketing agencies.Christi has worked at both large enterprise clients and small start-ups including Expedia, Harry & David, Pointmarc, Decide.com and Microsoft.Christi recently broke out onto her own and started her own agency but she is the former head of  search for Microsoft. Christi delivers some super valuable insights when it comes to your paid ads strategy and she is for real a true expert.That is just a preview of the content you will get in this super fun 2 part series.Check Out TADAGet connected with the insanely awesome people at TADA and make sure if you are a Canadian listener you think about attending the next one.TADA WebsiteYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.  

Welcome back to the DPB Podcast session number 67. As always we have another powerful episode with another serious player. In this session we are sitting down with the “Hardcore Closer” Ryan Stewman. Ryan is founder of the HardcoreCloser.com which is an amazing blog that is killing it right now. (over 2million monthly visitors) Ryan has a very unique approach to sales and that shines through on his blog. Ryan has had experience selling cars but specializes in working with high level real estate brokers and mortgage lenders helping them market themselves and become the elite professional in their market place. Here is a quick preview of this session. Creating Videos That Close Prospects On Auto Pilot Ryan talks about the kind of videos he and his students create and exactly what they do with them. He discusses how to make the videos and lists off several types you can create. Facebook Ad Ideas For Salespeople  Ryan specializes in Facebook Ads and has used them to build his business. In this session he breaks down how you can use Facebook Ads to sell more cars and how to set them up. Ryans 777 Facebook Strategy Ryan is nice enough to break down his Facebook prospecting strategy that costs nothing and if executed will sell you more cars. Ryan takes us through the steps and exactly how to get started doing it with your Facebook page. That is just a preview of the power bombs Ryan Stewman delivers in this session.  Get Connected With The Hardcore CloserHardcore Closer Website Hardcore Closer Facebook You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.  

Team DPB is back in episode 66 with another powerful session with an amazing guest to help you take your career in the automotive sales industry to the next level.In this session team DPB is sitting down with NY Times Best Selling Author Mr. Michael Port.Michael Port is the author of 5 best selling books including “Book Yourself Solid” “The Think Big Manifesto” and his newest book about to drop titled “Steal The Show”.The Wall Street Journal has dubbed Michael Port a “marketing guru” and is one of the most sought out public speakers out there. Michael has been featured on virtually every television network sharing his expertise and is also a former professional actor.Michael was nice enough to sit down with “The Dealer Playbook” to talk about his new book and share how “Stealing The Show” will help you do circles around anyone else in your market.Quick Preview Of This SessionShould You Be A Chameleon?Everyone has heard the comparison of being a good sales person to a chameleon but is that really the approach you should be taking? Michael goes into this topic and settles this debate once and for all for automotive salespeople.Adapting Your Voice To The IndividualIt is very important to find your voice and how to learn how you adapt your voice so it will appeal to the individual you are in front of without faking the funk.Michael will break down some awesome tips and exercises on how you can easily find your voice and how you adapt it to the individual.The Buying Experience Needs To Be Just That… An ExperienceThe experience we create for the buyer is going to be a huge factor of whether or not they are going to buy from you. It is important to make your buyers experience theatrical. That is what sells.Michael delivers some really cool ways you can knock your buyers socks off and steal the show!All of that plus much more in this session of “The Dealer Playbook” Podcast.Get More From Michael PortMichael Port's FacebookMichael Port's TwitterMichael Port's WebsiteSteal The Show BookYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. 

 The Dealer Playbook Podcast is back with another new episode!  In session 65 we are sitting down with Personal Style Consultant extraordinaire Mr. Antonio Centeno founder of Real Men Real Style a insanely popular mens fashion and style blog.  The Importance of Your Appearance  Like it or not the world has a tendency to judge a book by its cover you if you know what I mean, so it is important for you to present yourself in a style that works for you.  Antonio gives some super helpful tips to figure out what style is going to work for you to help you accomplish your goals.  The Truth About Beards  A hot topic we see in forums and groups for sales people online is the whole facial hair controversy.  Is facial hair ok or is it a professional No-No?  Antonio delivers the truth about beards and other facial hairs.  The Best Shoe For The Job Like the topic of facial hair the best shoes for the job is another topic that sees a lot of chatter.  With shoes being one of the first things people notice an abundance of people judge the whole book just by the shoes so its important your shoe game is tight!  In the dealership life not only do your shoes have to look good they need to feel guide and perform good on that black top right?  Antonio gives some great advice on selecting the right shoe for you that will get the job done.  That is just the tip of the iceberg of what Antonio Centeno teaches us today. This session was a absolute blast and very educational. Antonio really knows his stuff and is always up for sharing it.  More From King of Style Antonio Centeno  Check out his site:Real Men Real Style Check out Antonios YouTube channel packed with over 500 video tutorials regarding Men's Style:  Real Men Real Style YouTube You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. 

 We are back with session 63 and this is going to be a powerhouse episode!  In this session of “The Dealer Playbook” we are sitting down with #TheInstagramExpert Sue B. Zimmerman and she is going to drop some bombs on you to help you sell more cars using Instagram.   Sue B. is the #instagramexpert, founder of Insta-Results (the world's first comprehensive online Instagram course) and author of the #1 e-book Instagram Basics for your Business.  She's a popular CreativeLive instructor, powerful speaker on prominent stages like SMMW15 and highly sought after business coach.  She's passionate about teaching entrepreneurs and marketing professionals how to easily leverage the power of Instagram to get tangible business results. As a serial entrepreneur, Sue B. has started over eighteen businesses, including her own boutique SueB Do, Boxer Rebellion and Sue B.  Zimmerman Enterprise. With her extensive knowledge in social media and 30+ years of business experience, it's Sue B.'s mission to teach, mentor and empower others to be highly successful entrepreneur.  1.Your Business Strategy  Sue breaks down the importance of your dealerships or personal brands strategy and how you incorporate that into your Instagram strategy to sell you more cars.  2. The Importance Of Your Instagram Profiles Bio Sue reviews the importance of your profiles bio and gives some amazing tips on how to create your bio so it is clear on what you do and for whom. This is an important piece to your Instagram strategy and Sue is nice enough to break down how to make a killer bio for your Instagram account.  3. Types Of Photos You Need To Post On Your Instagram You will be surprised that a lot of us are probably not posting the right kind of content to our Instagram accounts. Sue goes into detail on the kind of posts you need to be posting and how you never should be trying to sell via your photos/videos.  That is just a small taste of the awesome information about Instagram and how it will grow your automotive dealership or your business within a business selling cars.  Get more from Sue B. Zimmerman Sues Website https://suebzimmerman.com/ @InstagramExpert on Instagram You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time  Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.Follow The Dealer Playbook On Instagram @dealerplaybookFollow Michael Cirillo On Instagram @michaelcirilloFollow Robert Wiesman On Twitter @robertwiesman Check This Out 

Session 62 is here and we are fired up over at team DPB! You are going to love the actionable information you are going to get in this session!  Michael & Robert are flying solo and are discussing 5 ideas to leverage Periscope to build your audience.  Now in case you have been out of pocket for a hot minute I will give you a quick description of Periscope… It allows you to live stream video to your Twitter audience. Pretty dope right? Now Periscope although fairly new, tons of people are leveraging it to grow their audience which in turn grows their business. Players like Grant Cardone and Gary Vaynerchuk have been lighting it up on Periscope and you can to.  Here is a quick look at 5 Creative Ways To Use Periscope To Grow Your Brand In Car Sales - Product Demonstrations  - Turn your Periscope session into multiple types of content - Report on breaking news  - Live Q & A with enthusiasts and possible new customers - Live interview/review from customers, and other interview opportunities hanging around your dealership In the episode Michael & Robert go deeper into each idea and give a very detailed breakdown so you can get started with Periscope today! You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time  Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here. Check This Out DPB 050: How To Make Your Dealership More You'seful w/Jay Baer Want To Know Why Automotive OEMs Outsource Their Digital Marketing? Click Here And Find Out! 

DPB is back at with session 61 and this is not one to miss!  In this session we dive into one of the most overlooked /under utilized tools for building awareness to your brand and building a audience online…  We are talking about blogging and the insanely awesome way how you can use it to really thrive online in your market.  So to cover this topic we sit down with one of the best in the world… Mr Neil Patel. In case you not dialed in on Mr. Neil Patel here is a quick introduction. Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.  Neil was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives. Neil is active and super popular blogger mostly over at NeilPatel.com and is banking 80-90 thousand unique blog readers a month. That is amazing!  Here is a quick preview I what you can expect from Neil Patel in this session - Key points to growing a powerful targeted audience with blogging - The type of blog posts that get the best results - The blog writing strategy Neil uses for his posts That is just a quick taste of some of the nuggets Neil Patel delivers in this rapid fire session.  Be sure to get hooked up with Neil Patel Neils Blog Neils Twitter Quicksprout   You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. 

 DPB is back with session 58 and we are pumped up!  So sorry for missing you last week, we suffered I guess you could say some technical difficulties but “The Dealer Playbook” is back with some serious fire for you to update your toolbox!  In this session it is Michael Cirillo and Robert Wiesman unleashing 4 amazing tools that will get things “on and popping” for your business.  Michael and Robert discuss 4 advanced marketing tools that the savviest of the savviest marketers are implementing into their businesses. Both Michael and Robert use some if not all of these tools.  Now you're about to get 4 game changing tools but it gets better… There is actually a checklist of 12 yes you heard me right 12 total lethal tools that will help you grow your business.  Click Here to Subscribe">Get all 12 tools here… It's FREE! Let's dive in and see exactly what these 4 tools are and what they do for you.  Four Tools That Will Help Car Pro's Dominate Online 1. Hemingway One of the biggest reasons team DPB hears why car sales people are not blogging or creating content, is because they are not confident in their writing skills. Sound about right?  This tool nips that excuse in the bud! Check this one out and add it to your toolbox.  Check out Hemingway (link) 2. LeadPages  LeadPages is one of the best tools out there! This bad boy makes it easy like the “Easy Button” to create landing pages, opt in pages, and sooooooo much more.  This is one of our favorite tools and it is super easy to use.  Check out LeadPages (Link) Check out "The Dealer Playbook" Podcast session 41 with Lead Pages Conversion Educator Tim Paige here. 3. Soovle  This wicked tool will make it easy to get suggestions from the search engines on what people in your market are searching for online.  Based off the keywords you are targeting Soovle will spit you back additional suggestions of problems or questions your market place is online looking for.  It is like a crystal ball for the internet… And it's FREE!  Check out Soovle  4. Fiveer  If you have not tapped into Fiverr yet you are missing out! You can farm out so many pain in the rear tasks there for great prices that will be better than what your doing now! Sorry but just trying to show you the value of this tool.  Fiver can take some must do tasks off your plate.  Check out Fiverr There you go 4 of 12 advanced marketing tools that you can start using to grow your brand and business right now.  Click Here to Subscribe">Get access to the 12 Tools Checklist here. Be one of the first 5 people to leave a review for the “The Dealer Playbook” Podcast here then tweet here the w

Welcome to session 57 of “The Dealer Playbook” Podcast, we are so glad you are here! You are going to love todays session because it is on a hot topic we get asked about all the time…This session is about social media and growing your business using it the right way. Our guest is NY Times Best Selling Author Dave Kerpen. Now for those of you that don't know who Dave is here is a quick intro for you…Dave Kerpen is the CEO of Likeable Local. He is also the co-founder and chairman of Likeable Media and theNew York Times best-selling author of Likeable Social Media and Likeable Business. Dave has worked with thousands of businesses, from small business to Fortune 500 companies tap into the power of executing social media the right way. He is the man!Here is a quick taste of some of the power info Dave unleashes in this session. - The importance of listening to your customers on social media channels. - How to delight your audience with your social media. - Digging into which social networks you should be active onThat again is just a small tease of the direction this conversation with Dave Kerpen went in. Get connected with Dave Kerpen and get more super valuable content and insights from himDave's FacebookDave's TwitterLikeable HubGet Dave's BookYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.      

Boom!!! Back just like that is session 56 of the “The Dealer Playbook” Podcast and this is a killer session! The art of building a strong and large network is an invaluable skill that will not only sell you more cars more often, it will open doors to so many amazing opportunities. The biggest issue is a lot of people just do not know how to network properly. It is not networking swinging into your local “Rotary Meeting” handing out business cards. There is so much more to it and todays guest Jordan Harbinger dives into the do's and don'ts of “Personal Networking”. Jordan Harbinger is an American lawyer turned Social Dynamics expert and Entrepreneur.He's the owner and co-founder of The Art of Charm, which is a dating and relationships coaching company – as well as a top 50 podcast on iTunes – which he's been hosting for over 8 years now.Jordan has spent several years abroad in Europe and the developing world, including South America, Eastern Europe and the Middle East, and speaks several languages. He has also worked for various governments and NGOs overseas, traveled through war-zones and been kidnapped -twice. He'll tell you; the only reason he's still alive and kicking is because of his ability to talk his way into (and out of), just about any type of situation.Here is a quick preview of what Jordan discusses in this session:- The true potential of your Personal Network- The biggest mistakes made in Personal Networking- How to grow and monetize your networkThat is just a small dose of what Jordan Harbinger discusses in this session. Make sure to connect with Jordan Harbinger and for sure check out his PodcastJordan Harbinger's TwitterArt Of Charm PodcastJordan's Website You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. 

Team DPB is back with another scorching session for this scorching hot summer 2015! The topic of “content” and “content marketing” come up a lot here on DPB but thats because there is such an opportunity for dealers and car pro's to snag some lowing hanging fruit! Not many of your competitors in the auto industry are tapping into the power of content marketing so team DPB wants to give you the upper hand! That being said lets dive into session 55 guest. When it comes to “Content Marketing” Joe Pulizzi is the Godfather! Joe Pulizzi is founder of “Content Marketing Institute”, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world,“Content Marketing World” Joe's third book,”Epic Content Marketing”was named one of “Five Must Read Books of 2013“ by Fortune Magazine. Joe's company and himself are leading authorities when it comes to content marketing and he has helped loads of companies large and small kill it with content marketing. Quick Preview Of Joe Pulizzi's Session- The importance of a Car Sales Pro building his/her own audience- Finding your detailed niche that you will become the leading authority on- The most important components of your content marketing strategyThat is just a small taste of the killer content and hacks Joe P is bring to you the DPB family. Get More From Joe Pulizzi Joe's Pulizzi's TwitterJoe Pulizzi's Blog Joe's Comapany Content Marketing InstituteJoe's Book “Epic Content Marketing” Joe's Podcast Content Inc.You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here.

Welcome back players! We are just kicking off Summer 2015 and as usual we are bringing you some heat here on “The Dealer Playbook” Podcast.In this session we are diving into the art of branding with international branding expert Mr. Nick Nanton.Nick is a 3-Time Emmy Award Winning Director, Producer and Filmmaker, Nick Nanton, Esq., is known as the Top Agent to Celebrity Experts® around the world for his role in developing and marketing business and professional experts, through personal branding, media, marketing and PR.Nick serves as the CEO of The Dicks + Nanton Celebrity Branding Agency, an international branding and media agency with more than 2200 clients in 33 countries. Nick has produced large scale events and television shows with the likes of Steve Forbes, Brian Tracy,Bill Cosby, President George H.W. Bush, Jack Canfield (Creator of the Chicken Soup for the Soul Series), Michael E. Gerber, Tom Hopkins and many more.Nick is recognized as one of the top thought-leaders in the business world, speaking on major stages internationally and having co-authored 36 best-selling books, including the Wall Street Journal Best-Seller, StorySelling™.Nick has been seen in USA Today, The Wall St. Journal, Newsweek, BusinessWeek, Inc. Magazine, The New York Times, Entrepreneur® Magazine, Forbes, FastCompany.com. and has appeared on ABC, NBC, CBS, and FOX television affiliates around the country, as well as E!, CNN, FOX News, CNBC, MSNBC and hosts his own series on the Bio! channel, Portraits of Success.In this session Nick talks more about: - The power of your brands “Story of Origin”.- An easy to follow framework you can use to tell your brands “Story of Origin”.- Tips on how to make your story “stick” with your audience. Get more power house info from Nick Nanton Celebrity Branding AgencyNick's Twitter You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.  

Welcome to “The Dealer Playbook” session number 53 and we are so excited that you are here. In our latest offering we are sitting down with “your favorite bloggers, favorite blogger”, a professional blogger that has been making it happen in the blog game since well before they even called it blogging in fact… Founder and creator of the “Blog Marketing Academy” and also one of Team DPB's favorite podcasts “Coffee Break Blogging”…Mr. David Risley!!David is one of the most sought after experts when it comes to blogging for business and in this session of The Dealer Playbook he dives into “How To Blog The Right Way To Grow Your Business”.In the auto industry especially we hear so many different strategies and tips from so called “experts” it makes it easy for todays car sales professionals and or auto dealers to be well… Unsure when it comes to blogging. If you want to learn more about this sessions guest David Risley check his bio:  http://www.blogmarketingacademy.com/about-david-risley/ Here is a quick preview of what you will learn more about in this session: - How a committed blogging strategy can sell you more cars. - How you can generate an insane amount of leads in your marketplace with blogging. - How to engage with and handle the leads you generate from blogging. You will get all that and so much more in this action packed session of The Dealer Playbook Podcast. Learn More About Blogging From David RisleyClick here for Blog Marketing AcademyClick For Coffee Break Blogging PodcastYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.  

Back from a short 2 week hiatus it is The Dealer Playbook episode 52 and we are super excited and pumped to be back at it. Today we are sitting down with Paul d Vries founder of Nieuweautokopen.nl located in Holland. Paul is one of the most influential automotive professionals in all of Holland and has an amazing story of amazing success as a auto dealer and later as the founder of Nieuweautokopen.nl, (New Car Buying) which just in the beginning of this year he sold to eBay. Here is a quick preview of the topics we discussed with Paul in this session. - Paul goes into his story about how he went from pumping gas to owning a dealership in only 5 years. - What Paul did to make his dealership one of the top producing dealerships in all of Europe and how he was able to stand out in a cluttered market.- The power of process when it comes to internet leads and the exact process Paul implements. - How he built the Nieuweautokopen.nl brand from scratch with zero marketing budget to getting on eBays radar enough for them to purchase the company from him. This was a really good time chatting with Paul and that is just a small taste of some of the awesome information he drops in this session for your listening pleasure. Connect with Paul d Vries for more powerful incite and information to help you sell more cars. Paul d Vries Twitter Nieuweautokopen.nl Here is the link to the book discussed in this session “Invisible Selling Machine” by online marketing guru Ryan Deiss. You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. 

Episode 51! In the past few sessions we have had some super guests discussing some insanely valuable strategies and tactics. In episode 49 “The Sales Lion” Marcus Sheridan said we need to be the “Wikipedia” of what we do. He dove into how big of a mistake dealers are making buy allowing the Edmunds and Cars.com etc. produce all the content. Check out Marcus Sheridan's appearance on DPB here.Then if you heard episode 50 with Convince & Convert founder and best selling author of the book “Youtility” said we don't need to be the “Wikipedia” about cars, but producing content people are interested in every day. Not just when they are in market. Check out Jay Baer's appearance of DPB here.Do those sound like opposing strategies? Well in this session we dive face first into how you can marry these strategies together and how it will benefit your dealership. Here is a preview of a easy two step process that will take your content creation to the next level.1. Google Trends This powerful tool will help you dial into your specific region and what topics are popular with them online. This is a crucial first step in creating a powerful content marketing strategy. Michael Cirillo breaks down the step by step process in this session. Get dialed into Google Trends here.2. Keyword Tool Once you have done what Michael discusses in the step above you will take that information and plug it into a Keyword Tool. KeywordTool.io is the one Michael is using but if you have another preference you can use that as well. You will learn how a keyword tool works and how you will work into your content strategy. Michael Cirillo's favorite keyword tool here.3. Content Editorial Calendar Once you have the “hot topics” in your region you need to hammer out the content. Michael delivers some powerful tips to help you create awesome content and how a editorial calendar will make your content strategy better and easier. That is just a taste of the valuable and actionable content that this episode is packing! Let us I know what you think! You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. 

Welcome to session 50 of “The Dealer Playbook” podcast and first thing is first we wanted to thank you for your support of this show! It has been a blast so far! So for this big 50 we have a very special guest who rocks the house in this session Mr. Jay Baer from “Convince & Convert.”About Our Guest:Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee's, DOLE and more.His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks approximately 50 times per year world-wide, often with lessons about how businesspeople can use today's shifts in technology and consumer expectation to make their companies more USEFUL.Jay's Convince & Convert blog was named the world's #1 content marketing blog by the Content Marketing Institute, and is visited by more than 200,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 25,000 times monthly.Preview Of This Session:Here is a quick preview of what Jay Baer discusses in this power packed episode.The Importance Of A Video Content Strategy:In todays progressive market people just do not want to read (well most people). People want to watch video on their smart phones. It is crucial for your content marketing strategy to have a heavy focus on video. Jay dives deeper into creating a unique video content strategy.Repackaging One Piece Of Content Into Several Different Types Of Content On Several Different Platforms:Jay Baer breaks down his content marketing strategy in detail on how he takes one piece of 3 minute video and turns it into 9 different pieces on 9 different platforms. So awesome. Why your marketing efforts should be about help not hype:Jay spends a good amount of time discussing the importance of helping your customers with your content not hyping them up to buy. By helping and assisting them when they are not looking to buy when they are ready they will think of you. Jay Baer dives deeper into how you can do the same at your dealership whether you are a dealer or car pro. That is just a small taste of what you will get out of this awesome session with Jay Baer. Get More From Jay Baer: Jay Baer on FacebookConvince & Convert BlogCheck out Jay's book Youtility You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirill

Welcome to “The Dealer Playbook session #49 and we are so glad you are here. We have a exciting session on deck for you today and we are excited to dive in! You are going to love our guest today. In this session we are sitting down with the brilliant Marcus Sheridan of The Sales Lion and he is dropping some powerful insight and nuggets that will help grow your business. Here is a little bit about our guest Marcus SheridanMarcus Sheridan, with boundless energy and contagious enthusiasm, helps business embrace the power of inbound and content marketing. The Sales Lion website is a information hub for small/ medium business owners who are lovers of personal development. The Sales Lion helps individuals and business alike throughout the world find more ways to be successful in their sales/marketing/web 2.0 efforts. Here is a quick preview of what you will learn more about here. Addressing the buyers fears Marcus goes into detail about how used car giant Car Max embraced reality, identified their customers fears and offered solutions to eliminate those fears. Understanding todays consumers buying habits The habits and routines of car buyers is obviously changed over the years. Marcus goes deep into how consumer ignorance is not a viable sales and marketing strategy.Why you need to have the teachers mentality Be the go to source of information in your market. Your site needs to be the Wikipedia of its industry. Marcus gives some awesome examples and tips of how you need to be a teacher in your market. That is just a quick preview of some of the power bombs Marcus Sheridan drops on this DPB session. Get connected with Marcus SheridanMarcus TwitterSales Lion Website Get the free eBook from The Sales Lion here You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.

 BOOM!!! Welcome to “The Dealer Playbook” podcast we are so honored you are here! We are diving into session 48 and you are going to love this one!  Today we are joined by video/digital marketing Jedia Mr. Gideon Shalwick founder of VeeRoll.com as well as Splasheo.com and he is bringing the thunder!Now team DPB has been following and engaged with Gideon for some time and you also might have been but for those that have not… Here is some more about who Gideon is and why you should tune into what he has to say:Gideon Shalwick is a self-confessed YouTube junkie and loves anything to do with video marketing and building a global audience using video. He is co-founder of Veeroll.com, the world's first ever YouTube video ads management platform, to completely automate and optimize the whole YouTube Video Ad creation process and allow every day businesses to start leveraging incredibly affordable, but extremely targeted traffic on YouTube. He also freely shares his knowledge about video marketing.Here is a quick preview of what you will learn more about in this session.  What makes people BUY?Gideon has a amazing track record of building businesses and selling products online and has an amazing knowledge base of todays online consumer. In this session he dives deep into what makes online shoppers tick and how to get them to become your customers. Gideon Shalwick's top YouTube marketing tipsGideon is one of the top experts in the world when it comes to YouTube marketing and he breaks down his top tips that you can implement right now to kick your YouTube game up a notch. YouTube Video Ads YouTube video ads are a super affordable way to get in front of a highly targeted audience. Gideon has had amazing success with YouTube Ads and in this session he reviews his best practices as well as how to make the process easier and faster. This you can not miss! That is just a preview of the amazing YouTube information Gideon shares in this session that will automatically separate you from the pack. To get more from Gideon Gideons Websit Check out VeeRoll to streamline your Video Ads here. http://veeroll.com/You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.

Welcome to session 47 of “The Dealer Playbook” podcast, we are so glad you are here! You are going to love this powerful session with internet marketer/entrepreneur James Schramko. Our Guest: James Schramko lives in Sydney Australia and is one of the most successful and respected internet marketers and he currently runs a massively successful business at SuperFastBusiness.com. Before launching his online empire, James was the highest paid GM in all of Australia for Mercedes Benz and was a huge innovator in his market. In this session James dives deep into the strategies he executed that took him to the top. Session Preview: Key Points Auto Salespeople Should Be Focusing OnJames has trained many salespeople who are now running dealerships and seeing great success. James breaks down in detail exactly where todays salesperson needs to focus their efforts to dominate their market. Where Dealerships Are Really Missing The Boat James goes into the crucial mistakes dealerships as well as salespeople are making which is costing them loads of sales and hurting their brand. James Schramko's 7 Point Checklist For Auto Dealer Marketing From his years of success in the auto industry running dealerships, James reveals his exact 7 points of marketing that he executed which delivered him massive results. That is just a taste of some of the value James Schramko deliveries in this power packed session of “The Dealer Playbook” that you cannot afford to miss. Get More From James Schramko:  Check out his site Super Fast Business.Check out his Podcast Super Fast Business PodcastYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.

Welcome and thank you for dialing into “The Dealer Playbook” Podcast session number 46! So glad you are here. In this latest session team DPB sits down with President/Founder of Alan Ram Proactive Training Solutions, and he dives into a topic he has been very vocal and passionate about “call monitoring in your dealership”.In today's automotive market there are several different categories of leads and opportunities to sell a car. Hands down the hottest lead is by far the incoming phone call. A phone up. If someone is picking up the phone and dialing your number they are a serious buyer. Now not only is a phone up the hottest lead, it is also the most mishandled lead/opportunity. Call monitoring is something in 2015 most every dealer has access to and there is more value in your call recordings than just training purposes. Alan Ram dives into the real time sales opportunities being missed by management not monitoring the calls daily. Here is a quick preview of this session.  Accountability Factor:Accountability empowers people to become better and greater at what they do. Alan dives into the importance of sales management being held accountable to listening to all inbound phone recordings daily, and through out the day.Alan says with every thing you can be doing to sell more cars why would you not listen to inbound calls that happened that day maybe even within the last hour and maybe even call that customer back to try to quickly resolve missed opportunities. Managers Do Not Have The Time :Alan dives into that dealerships really only get 5,10, maybe 20 phone ups a day. With that being said there is no excuse why management should not be monitoring all these calls daily.There is nothing more productive to sell more cars a manager could be doing with their time than listening to fresh phone calls and then diving in to try to convert the opportunity. Setting A Appointment Is Not The Goal Of A Phone Up:How often does a caller set an appointment and doesn't show up? Exactly! The objective of a call should be to get the caller into the store and turn them into a buyer not a appointment. A caller will sometime set a appointment just to get off the phone so if management is listening in daily they can get a feel from the call and know by the way the call flowed if they are really going to show up for the appointment. At that point they can call that customer back and increase the possibility of this caller coming in and becoming a customer. Get In Touch With Alan Ram Call Alan Ram's office direct - 866-996-4665Alan Ram's Facebook Alan Ram's Proactive Training Solutions WebsiteYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter

Welcome and thank you for dialing into “The Dealer Playbook” Podcast session number 45! So glad you are here. In this session team DPB is sitting down with an expert front line, 15 year veteran car sales pro Mr. Michael Davenport from Bachman Chevrolet in Louisville Kentucky. Mike Davenport is a real life 30 car a month car pro and in todays session he dives in deeper to what he is doing to deliver him this level of success. Mike has really embraced tactics such as personal branding, online video and other cutting edge prospecting tactics that have helped him reach great success selling cars. In this session Mike Davenport dives deeper into:Product Knowledge - How committing to learning and knowing your product is probably the most crucial part of becoming a huge success in this business.  If you are not an expert when it comes to knowing your product nothing will kill your sales more than that. Being A Marketer - Mike Davenport dives deep into the personal marketing he has implemented and how important and successful Facebook has been for his business. From personal websites to consistent social media, there are lots of options to marketing. Creative Out Side The Box Prospecting -Mike D breaks down the tactics like a $2 bill in a customers gas cap and other outside the box tactics he is using to keep him top of mind that you can put into action to acquire new clients right now! Get more from Mike Davenport and get connected with him here:Mike's Website Mike's Facebook Mike's YouTube ChannelYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.  

Welcome and thank you so much for checking out “The Dealer Playbook” Podcast session 44! In this quick session Michael Cirillo and Robert Wiesman are flying solo and are discussing the latest major algorithm update from Google. It is not a secret that when it comes to search engines online Google is the boss! Everyone uses Google and they are by far the undisputed champion of online search. Starting April 21st 2015 Google will be expanding their use of mobile friendliness as a ranking signal. Google says the change will affect mobile searches in all languages worldwide and have a big impact in their search results. With the surge of web traffic that is coming from a mobile device, Google will make it easier to get relevant, high quality search results that are fully optimized for the particular device you are on. So what does this mean for your website if you are a auto dealer or even a car pro with his or her own site? Here is a quick preview of what you can expect to learn more about in this session:- How does this Google update affect your dealer site. - How to audit your sites mobile experience.- What exactly Google is looking for and recommends. That and more in this short but yet value packed session of “The Dealer Playbook”. Make sure to check out Googles recommendations for a smart phone - optimized site here. If you want to read from Google even more about the new update you can check that out here. You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.  

Team DPB is back from a short hiatus with a fresh new session to help your dealership or career in the car business go to the next level. In this session we sit down with some one from the trenches, some one still plugging away Mr. Rico Glover the eCommerce Director with Bryan Honda in Fayetteville, North Carolina. You might recognize Rico from the cover of March 2015 Auto Dealer Magazine where they dubbed him as “The Social Media Superman”. (Awesome name btw like it or not)Since Rico has gained some attention when it comes to the topic of social media, here at DPB we saw it only fitting to have a conversation about just that. Social media is nothing new to any of us, but yet it is in fact very new. Different techniques and strategies work for different people in different ways. Here is a quick preview of this session. - Focusing on both lead generation as well as lead conversation.- Using retargeting on Social Media mainly Facebook, to build your customer database. - Getting found, convert, and analyze - what that does for your online strategy. - Step by step formula to creating raving fans online using content. This session is great for anyone in the automotive industry who want to try some advanced online strategies. If you would like to connect with Rico Glover you can catch up with him at the following:Rico's WebsiteRico's Facebook You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. 

 “The Dealer Playbook” podcast session 41 is here and your going to love this one!  In today's session team DPB is talking about getting more conversions from your website with the master Tim Paige. Tim Paige is proud to be the Conversion Educator at LeadPages. An experienced marketer in all forms of media,  Tim spends his days speaking to the most successful marketers across multiple industries, and sharing his findings with business owners who want to increase their marketing results.  You may recognize Tim's voice from the dozens of webinars he has hosted at LeadPages or from LeadPages official podcast, ConversionCast. In his short time at LeadPages,  Here is a quick preview of our conversation with Tim Paige. Traffic is not hard to get. When you talk with a lot of dealers they are focused on “getting more traffic” to their website when in fact the primary focus should be converting more of the traffic you have now. It is not hard to get more traffic. You can buy it and use many channels to boost your sites unique visitors, but if they are not opting in/converting to a lead, whats the point?  Tim reviews several proven strategies you can start doing on your site that will automatically increase your sites conversion rates.  A coupon is the worst way to generate a lead. A coupon is a coupon. Everyone has them and in the end they provide really no value and don't solve any of your target customers problems.  Whats in it for me? That is all that is on your customers mind. What your store can do that solves their problem.  Tim dives into how you can use that to your advantage to generate more leads from your website. Create a lead magnet. A lead magnet is what you are going to offer your site visitors instead of coupon. Your lead magnet is resource that will help your target market solve a problem they are having.  Tim breaks down what a “Lead Magnet” is and gives several examples you can use right away.  Get more great information from Tim PaigeCheck out Tim's podcast Conversion Cast here.  Get signed up for Tim's FREE weekly webinar here. You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. 

Thank you for being here! Today's conversation is an intense one with business expert Dan Waldschmidt. Dan and his team help companies all over the world arrive at business-changing breakthrough ideas by moving past outdated conventional wisdom, social peer pressure, and the selfish behaviors that stop them from being high performers.The Wall Street Journal calls his blog, Edgy Conversations, one of the Top 7 sales blogs anywhere on the internet. He's been profiled in Business Week, INC Magazine, Business Insider, and on dozens of radio programs. Hundreds of his articles on unconventional business strategy have been published.Dan dives into how being “Edgy” and “Doing Awesome” benefits high performers and how you can start being “Edgy” and “Doing Awesome” to grow your business.Here is a quick preview of our conversation with Dan Waldschmidt.What is “Edgy” and how can it benefit me and my business?Dan and his team invested 1,000 of hours studying a 1,000 ordinary people who have achieved and accomplished outrageous results. They wanted to know exactly what does it takes to be a outrageous success. Achieving outrageous results comes from looking at your business and the world with a different set of philosophies. Dan goes into what it is to “Be Edgy”. Why “How many insanely happy customers did we have this week” should be your primary metric.“What looks good on paper does not always look good in person”. The number one asset to your business is a “insanely happy customer”. That is the key for long term success. Dan discusses how the most important thing in your Monday morning board meeting is “How many insanely happy and satisfied customers did we have last week?”. Be All About The “Long Game”It is not a secret that the majority of strategies auto dealers execute are playing the “short game” and looking for instant spike in sales and revenue. Are your short term strategies hurting your long term ones?Executing well thought out strategies that are “long term” will set your dealership up for long term success.Dan goes into the values of “playing the long game” and why short term and spontaneous are hurting you in the long run. Get More From Dan Waldschmidt Dan's Blog Dan's BookYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here.

Our Guest  Welcome back to The Dealer Playbook Podcast session #34! Our guest today is 30 year automotive vet Mr. Chris Walsh, founder of Vets-Cars and a wealth of knowledge and stories of the constant evolving automotive industry.  Chris deliveries a lot of value that in todays market can help keep your team motivated, loyal and most importantly care about the customers.  Session Preview- Tips for employee satisfaction - Tips on shifting your dealerships culture  - Tips for employee satisfaction. Links/ResourcesCheck out Vets-Cars here. http://www.vets-cars.com Connect with Chris on Facebook here. https://www.facebook.com/chris.walsh.98837?fref=ts Help DPB out and write a quick review. Click here. Will only take a minute. We really appreciate it and want to hear from YOU. Your Turn:Make sure to Click here to subscribe to “The Dealer Playbook”and sound off in the comment section below and let us know whats going on out there!Looking to take your dealerships web strategy to the next level? Click Here: Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here.

About this session: In this session of "The Dealer Playbook" podcast Robert Wiesman is flying solo!Michael Cirillo the other half of team DPB is under the weather and not able to contribute but fear not Robert still delivers the thunder! Recently there was a article on Entrpreneur.com (by a unheard of contributor) suggesting that building a "personal brand" was a waste of time and your energy and focus should be directed to branding your product or service. That message could not be more wrong and oddly enough the article is not even available on their blog anymore.That article struck a chord here at DPB so that is what we are going to discuss in this session. Taking control over your personal brand and doing so with the power and magic of a high quality personal website for car sales professionals.  Key Takeaways: - Why todays car sales professional needs a personal website.- Common mistakes done on most sales professionals websites.- 8 key ingredients for a car pro's personal website.  Session Resources & Links: Check out the ultimate car sales professional digital marketing solution click here. Get subscribed to "The Dealer Playbook" and never miss a session by subscribing here.   For more on building your power house personal brand check out DPB session 18 where our very own Robert Wiesman dives even deeper into personal branding here.

"The only way to make a ridiculous amount of money is to serve people well." Matt Koenig Welcome to "The Dealer Playbook" podcast session 26 where once a week auto dealers get real strategies that get results. In this session Robert Wiesman and Michael Cirillo sit down and chat with Matt Koenig founder of Konig Co a leading mobile marketing agency that connects auto dealers with more buyers. The topic of todays session is what Matt calls "the 3 M's of Automotive Marketing". What are the "3 M's" ?- Millennials - Mobile - MinoritiesIf todays auto dealer can get a good grasp on those 3 M's, they will sell more cars. The largest increase in new car sales last year came from latino buyers. The crazy thing about that is even dealers who 80% of their showroom traffic are of hispanic decent, have zero marketing dollars allocated targeting that customer segment. That is just one of the "3 M's" !Here is what you will learn more about- How to market to and sell more cars to minorities- What is the secret to selling to millennials- The importance of "mobile" strategyMatt breaks down "The 3 M's of Automotive Marketing" and so much more in DPB session 26.Want more from Matt Koenig?Check out Matt Koenig's website hereConnect with Matt on Twitter hereFollow Konig Co on Facebook hereNow it's your turnTeam DPB wants to hear from you! Chime in in the comment section below with your feedback, questions, or let us know what is working best for you. We want to hear it all. Are you dialed in? Get subscribed to DPB podcast and get all the latest trends and strategies that will help you and your dealership sell more

  The Dealer Playbook team has a awesome session for the "Silver Episode" number 25!In this powerful session the DPB team Michael Cirillo & Robert Wiesman chop it up with founder of social media & SEO dealer consulting firm Dealer Authority, Mr. JD Rucker.Not only is JD Rucker as dialed in as they come when it comes to the latest in social media best practices, but also one of the (if not THE) most active blogger in the automotive sales community.JD wastes no time and dives right into selling more cars with Facebook ads most particularly with using what is called Facebook Dark Posts.In case you were wondering a "Facebook Dark Post" is a highly targeted Facebook ad that does NOT appear on your Facebook Page timeline.JD gives a step by step blueprintWhy would you want posts that do not appear on your Pages timeline?JD Rucker breaks that down and more in DPB session 25!Quick Session Outline - What is a Facebook Dark Post and how they can benefit your dealership- Start to finish step by step how to create a Facebook Dark Post- The Types of Facebook ads that dealers should be doingAll that plus more value packed into this powerful session for auto dealers.Keep up with JD RuckerJD Rucker Facebook Dealer Authority FacebookJD Rucker Twitter Get JD Rucker's step by step guide for using Facebook Ads. Click here It's on you, what you gonna do?That's right now its on you!We want to hear from you, the good, the bad and the ugly.We want it all!Type your questions, comments or your experience with Facebook Ads in the comment sections below.Your every word is appreciated and valued.Have you checked it out yet? The Dealer Playbook's very own Michael Cirillo has a book coming out that will be a go to manual on digital domination for your dealership and brand.

"If you do not have GPS precision and know where you are going, how are you going to make money"? Sean V Bradley    One thing everyone in the automotive industry wants MORE of but seems to never talk about is MONEY.There is nothing wrong with wanting to make more money and that just so happens to be the topic of "The Dealer Playbook" session 24. Money, Money, Money, MONEY In session 24 of the DPB podcast Robert and Michael sit down with automotive internet sales expert and CEO of the award winning automotive training company Dealer Synergy Sean V Bradley. When it comes to building powerful and successful dealership internet departments Sean and his team at Dealer Synergy are the go to team. Sean V Bradley and his team at Dealer Synergy have worked with many dealerships internet departments and in less then 90 days he has helped them double, triple and even quadruple the amount of cars they sell online. The proof is in the pudding and Sean V Bradley knows how to make it happen and how to make money.That is exactly why the DPB team knew that Sean was the right man for this session. What You Will Learn From Sean V Bradley - How to make MONEY in the automotive industry - The Money Map to making more money for showroom sales professionals - Building a profitable internet department  - The truth about 3rd party lead providers And that is just the tip of the iceberg on what to expect in this powerful session with DPB's good friend Sean V Bradley. Get More From Sean If for some reason you are not connected with Sean v Bradley here is how to so. Sean's Facebook- https://www.facebook.com/seanvbradley?fref=tsSean's Twitter- https://twitter.com/seanvbradleyMake sure you cash in on your free test drive of Sean's virtual training for dealerships here - http://www.bradleyondemand.com/Home/Make sure to check out the Internet Sales 20 Group which Sean is the founder of and you can catch up with Robert Wiesman & Michael Cirillo there in Boston starting on September 22nd, check it out here- http://internetsales20group.com/ Don't Miss This  The whole team at "The Dealer Playbook" is super excited for Michael Cirillo's upcoming book release 'Don't Wait, Dominate.Not only will you be the first to hear about it's release but also get access to some limited exclusive bonus material by registering with just your email address by clicking here- http://www.michaelacirillo.com/book Your Turn Like always we want to hear from you! Drop your questions, comments, complaints and or suggestions in the comment section below.Be sure to get subscribed to "The Dealer Playbook" so you never miss a session and do us all a favor and share this with some one it could help. See you next week!

The automotive sales industry is such a lucrative opportunity for any one who is willing to do whatever it takes and has the entrepreneur state of mind. That goes for the GMs, ISMs, Sales Mangers, F&I Managers, Showroom Sales Pro's, and even the Dealer him/herself. That being said in todays session "The Dealer Playbook" episode 18 we turn the table and Michael Cirillo sits down with co host Robert Wiesman to talk about thinking and operating like a entrepreneur as well as building a power house brand. Robert goes over some super valuable nuggets and strategies that the majority of automotive sales professionals are completely missing the boat on in such a lucrative industry with high ticket price tag items. Quick Preview Of Some Of This Sessions "Power Bombs" - How to not be another "Car Guy/Gal" - How whether you are actively building a brand or not you are building a brand - Quick start up steps for building a personal brand the right way - The power of video and why you need to make them, if you are already, why you need to make more, and make them better. (even if you are scared of the camera) - How to know what videos you should be making All that is just a taste of the information you will get in this session of "The Dealer Playbook". The great news for you is that stepping your game up to the levels discussed and properly building a professional and quality brand (most that are doing it are not doing it right, sorry) in your market, is easier then you think. Thats because no one is doing it or they are doing it wrong. If you are a sales professional chances are your dealership and surrounding dealerships are doing a poor job. All that means is it will be easier for YOU to get your shine on, stand out in the market and be the credible authority expert when it coms to investing in a new vehicle in your market. Resources Mentioned In This Podcast Have you downloaded your free copy of Robert's "Mobile Video Creator Resource Guide" ? Save yourself tons of time and money by knowing the best tools and resources to create high quality video with your mobile phone on the fly. Get your FREE copy here: http://robertwiesman.com/ Click below to check out Robert Wiesman's all new podcast "Automotivepreneur Academy" that is dedicated to automotive professionals who are looking to build a powerful business within a business. Click here to check it out: http://robertwiesman.com/apa-podcast/ You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;)

Here we are at DPB podcast episode 14, and it has been all the back to episode 1 since we have just heard from Michael and Robert.   So in that case we present to you "The Dealer Playbook" podcast episode 14 "The Difference Between Advertising & Marketing For Your Dealership" featuring Michael Cirillo & Robert Wiesman.   Michael Cirillo and Robert Wiesman are two professionals who are obsessed about content! Online and offline they both love it all!   The misconception of things "moving fast" when it comes to the web for a lot of dealers is intimidating as well as overwhelming for most.   As stated above that is a "misconception". When it comes down to it the good news is it is really not that hard for a dealership to push through the clutter and make noise online in their market.   Make sure you download this episode now, and hear Michael Cirillo and Robert Wiesman talk more about. Here is some of what you will learn today:  - How to make your dealership unique online  - What is marketing?  - What is advertising?   - Creating a story for your dealership that people can buy into.   - How to leverage your OEMs marketing and advertising,   All of that plus so much more!  Now it is your turn!  Write your comment below and let Michael and Robert know your questions and they will do their best to respond to them all.   Make sure if you have not to subscribe to "The Dealer Playbook" podcast on iTunes or Stitcher and to please leave your feedback and comments below.