Dealership fiXit

In this episode, Dealership Fixit Podcast host Jacob Berry talks with Gene Silas, Vice President of Sales at Brightline Dealer Advisors, about how the best dealers turn process into profit.Gene's story starts in the Marine Corps and leads through decades in automotive and powersports leadership. He shares what's working right now in F&I, how dealers can audit for silent profit leaks, and why training accountability is the missing link in most stores.Highlights:The biggest training mistake in dealership F&IWhy GMs must stop managing by spreadsheetWhat reinsurance really means for powersports dealersHow to spot internal theft before it drains your storeBuilding retention with real career paths, not empty promisesHow AI can simplify dealership auditing overnightConnect with Gene:Gene Silas on LinkedInBrightline Dealer Advisors: https://brightlinedealeradvisors.comListen and Follow:Spotify: https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyHApple Podcasts: https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858ASponsor:Smarter inventory, faster turns, better buys: dealers.motohunt.com

Why are powersports insurance rates skyrocketing? Why are major carriers leaving the market? And what can dealers actually do about it?Jacob Berry sits down with Zach Materne, Commercial Risk Consultant and former dealership operator, to unpack the real reasons coverage is getting harder to find, and how to protect your store before renewal.Zach explains what's behind insurer exits like K&K and Harco, the truth about test ride and event coverage, and the #1 claim dealers don't see coming: false pretense. He also shares practical ways to audit your coverage, prepare before renewal, and build a risk management culture that keeps your team, your customers, and your margins protected.Listen in to understand how to treat insurance like a system — not just a piece of paper.Connect with Zach: https://www.linkedin.com/in/zachary-materne/Connect with Jacob: https://www.linkedin.com/in/jacob-b-berry/Listen to learn how to sharpen your used inventory playbook and boost your dealership's profitability.Spotify: ⁠https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyH?si=2c816556bab94519⁠Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603⁠YouTube: ⁠https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858A⁠Follow Dealership Fixit:⁠TikTok ⁠| ⁠X⁠ | ⁠LinkedIn⁠ | ⁠Instagram⁠ | ⁠Facebook⁠Sponsor: ⁠dealers.motohunt.com

Jacob Berry joins the One Gang Worldwide podcast to break down what is working now for powersports dealers. We cover dealer-to-dealer buying, service-lane acquisition, fast recon, and digital merchandising that moves units. Jacob also shares his journey from WyoTech grad and Mercedes tech to sales, BDC leadership, building internet departments across RideNow, navigating the RumbleOn era, and launching AMP Digital and MotoHunt to help dealers buy right and turn faster.Listen for practical steps to source better, price smarter, and turn aged units faster.Spotify: https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyHApple Podcasts: https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858ASponsor: dealers.motohunt.com

In this episode, Powersports Business Editor in Chief & Power Hour Podcast host, Brendan Baker joins Jacob Berry for a deep dive into the new rules of pre-owned success. Dealers across the country are surviving on used inventory and the best operators are treating it like a science.Brendan and Jacob cover:How to build dealer-to-dealer buy relationships that actually workWhy your service department is your most underused buying sourceHow to turn trades faster through smart reconditioningThe right way to merchandise used bikes online for real conversionsPlus, Brendan opens up about running Powersports Business, where the industry is headed, and why print still matters.Listen to learn how to sharpen your used inventory playbook and boost your dealership's profitability.Spotify: https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyH?si=2c816556bab94519Apple Podcasts: https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858AFollow Dealership Fixit:TikTok | X | LinkedIn | Instagram | FacebookSponsor: dealers.motohunt.com

Retail leader and analyst Jeffrey McNulty breaks down a simple, usable framework for PowerSports dealers who want faster turns and better margins. We cover the traps of legacy thinking and insulated management, why a 40–45 hour target for leaders boosts performance, and how to apply the CAPED model: Customization, Adaptability, Personalization, Engagement, and Differentiation. We also dig into private-label services and guarantees, the SAG rule for authentic customer messaging, and the DAKA filter for faster decisions. If you're holding aged units, guessing on trade values, or struggling to stand out against same-brand competitors, this episode gives you a clear plan to fix it.Subscribe for more dealer-focused tactics and interviews that help you run smoother, sell smarter, and adapt faster.Follow Jeffrey: https://www.linkedin.com/in/jeffreypmcnulty/Spotify: https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyH?si=2c816556bab94519Apple Podcasts: https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858ATikTok: https://www.tiktok.com/@dealershipfixitX (Twitter): https://x.com/DealershipFixitLinkedIn: https://www.linkedin.com/company/dealershipfixit/Instagram: https://www.instagram.com/dealership_fixit/Facebook: https://www.facebook.com/dealershipfixitSponsor: dealers.motohunt.com

Thinking about selling your dealership in the next few years? Start now.Courtney Bernhard from Performance Brokerage Services joins Jacob Berry to share what really kills deals, from messy financials and family payroll to missing estate plans and frozen floorplans.Learn:Why there are more sellers than buyers in powersports right nowHow to clean up your P&L and parts department before you listThe 12–24 month prep plan that maximizes your store's valueWhy legacy and culture matter more than the moneySponsor: dealers.motohunt.comConnect with Courtney: https://www.linkedin.com/in/courtney-bernhard-072018113/Connect with Jacob: https://www.linkedin.com/in/jacob-b-berry/Listen on Spotify: https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyHApple Podcasts: https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858A

NPA's Tony Altieri joins the podcast to break down why sell-through is near total, why off-road is the hottest segment, and how dealers should source and desk trades while inventory is tight. Clear moves you can use this week.LinksFollow Tony: https://www.linkedin.com/in/tony-altieri-a6817b61/Sponsor: https://dealers.motohunt.comConnect with Jacob: https://linkedin.com/in/jacob-b-berryListen on Spotify: https://spoti.fi/3N9lzfgMore on Apple Podcasts: https://apple.co/43FoanXSubscribe on YouTube: https://youtube.com/@dealershipfixit

Most dealers still treat digital leads with one call, one email, and done.In this episode, Jacob Berry sits down with Chris Yeloushan, VP of Dealer and OEM Solutions at Rollick, to talk about what's changed with online buyers and how dealerships can double close rates with simple automation, better CRM habits, and smarter follow-up.You'll learn:How modern buyers shop online before ever contacting your storeWhy nurture emails drive the highest conversionsHow to build a low-cost “invisible sales team” through automationWhy post-sale nurture creates repeat buyers and service customersDealers who master this process aren't just generating leads, they're closing them.

The service counter is the hub of your dealership. Hire for people skills, train for process, and measure what matters. In this episode we break down a proven fixed ops playbook. Clear takeaways you can use this week.Listen, follow, and share with a service manager who needs a win.Links and resources:Sponsor: dealers.motohunt.comSubscribe on YouTube: https://youtube.com/@dealershipfixitMore episodes on Apple Podcasts: https://apple.co/43FoanXListen on Spotify: https://spoti.fi/3N9lzfg

In this solo episode, Brian reads a powerful leadership article by his friend and author Jeffrey McNulty, creator of The Ultimate Retail Manual. With over 30 years in executive retail leadership at Home Depot, Lowe's, PetSmart, and more, Jeffrey's wisdom hits home for powersports dealers today.Learn how to:Build fairness into your hiring and pay practicesMaintain an even exchange of energy with your teamLead with authenticity, empathy, and engagementUnderstand why karma always wins in businessA must-listen for dealership leaders who want to inspire, grow, and lead with purpose.

This remastered throwback hits the core problems most stores face and how to fix them fast. We dig into two levers that change everything, process and time, and how culture, hiring, and phone work turn browsers into buyers. Simple moves you can use this week.What you'll learn:• A simple framework to stop “swirl” and get time back• How to replace “shoot from the hip” with a repeatable sales process• Why culture beats tactics and how to keep staff engaged• The clean way to coach calls and convert more appointments• Fear vs. price: why great service wins at full grossListen here and subscribe:Spotify: https://spoti.fi/3N9lzfgApple Podcasts: https://apple.co/43FoanXYouTube (full video): https://youtube.com/@dealershipfixitSponsor: https://dealers.motohunt.com

Used motorcycles and powersports units remain one of the best opportunities for dealers, if you know how to buy, price, and turn them right. Mike Murray, VP of Sales at National Powersport Auctions, joins Jacob Berry to share the latest 2025 market trends, pricing insights, and how dealers can leverage tools like DirectBuy and MotoHunt integration to work smarter with used inventory.We cover:- Why more Harley and metric dealers are scaling up used inventory- How pricing has shifted post-COVID and what's holding steady- The growing spread between clean bikes and rough trades- Why condition reports and true wholesale values matter- How auctions set real-world pricing — and what dealers need to understand about it- The role of NPDA Dealer Connect in uniting dealers and shaping industry changeMike also previews what NPA will bring to Dealer Connect, September 21–23 in Columbus, Ohio.Watch on YouTube: https://youtube.com/@dealershipfixitConnect with Mike: https://www.linkedin.com/in/mmurray22/ Connect with Jacob:LinkedIn: https://linkedin.com/in/jacob-b-berryAll Links: https://linktr.ee/dealershipfixitSponsor: https://dealers.motohunt.com

AI is everywhere. Vendors pitch it, consultants hype it, but how do dealers actually make it work inside the store? In this episode of the Dealership Fixit Podcast, Jacob Berry sits down with brent wees, a certified AI trainer, strategist, and founder of IdeaMeetPlan, to cut through the noise and get practical.Brent shares why most dealers overthink AI, how to start small with quick wins in sales, service, and marketing, and why creating the right prompts and agents can turn AI into a real teammate for your business. If you've been wondering how to speed up your store, save time, and finally understand what AI can do for your business, this conversation is your roadmap.Visit Brent's site: https://www.ideameetplan.com/ai-workshops/Connect with Brent: https://www.linkedin.com/in/brentwees

The National Powersports Dealer Association (NPDA) has grown into the voice dealers didn't know they needed. In this episode, Jacob Berry sits down with NPDA Membership Marketing Director Tigra Tsujikawa to dig into why the association exists, how it's giving dealers a seat at the table, and why events like Dealer Connect are unlike any other trade show.From fighting for dealer-friendly provisions in national legislation, to launching the EDGE learning program, to creating Dealer Connect as a dealer-built, dealer-led event, the NPDA is reshaping how dealers work together and grow stronger.If you're a dealership manager, GM, or owner who wants to understand why unity and advocacy matter right now, this conversation will show you what NPDA is building and why you need to be part of it.Listen to more episodes on Spotify: ⁠https://spoti.fi/3N9lzfgFurther episodes on Apple Podcasts: ⁠https://apple.co/43FoanXWatch full interviews on YouTube: ⁠https://youtube.com/@dealershipfixitFollow the Fixit Online: ⁠https://linktr.ee/dealershipfixitLearn more about NPDA: https://www.npda.orgSponsor: ⁠https://dealers.motohunt.com⁠

In this throwback episode, Teri Lynn from Triumph Motorcycles America (now with Troy Lee Designs) shares lessons every dealer can use to improve customer experience and grow ridership.We cover:Why great merchandising and inventory turnover matter more than you thinkCommon in-store mistakes that cost sales (and how to fix them)Triumph's training and support strategies for dealersThe growing role of women, families, and e-bikes in the powersports marketWhether you're a dealer principal, GM, or part of the sales and service team, this episode is packed with practical takeaways for building stronger customer connections and securing your dealership's future.Connect with Teri: https://www.linkedin.com/in/terillynn/Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect With Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

John joins the show to share the systems and leadership practices that make his dealership stand out. From creating a culture that employees buy into, to refining the used bike process, to balancing digital expectations with in-store experiences, John explains what it takes to build long-term success.We talk about the risks he's taken, how his team adapts to challenges, and why relentless improvement keeps Wilkins Harley-Davidson profitable year after year. If you're managing a dealership, this is a must-listen conversation packed with actionable insights.We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Connect with John: https://www.linkedin.com/in/john-lyon-4552139/Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect with Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

In this throwback episode, we were joined by industry veteran Jared Burt, founder of Rexburg Motorsports and now a leading advocate for helping OEMs and dealers prepare for the future of retail in powersports.We dive into how consumer expectations are evolving faster than most dealerships realize, and what you can do today to stay ahead. From mobile service and same-day delivery to unified commerce strategies that connect OEMs and dealers, Jared shares real-world examples and actionable steps for thriving in the next decade.Connect with Jared: https://www.linkedin.com/in/jaredburt/Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect with our Host: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

Appointments are more than just dates on a calendar—they're the first real commitment your internet leads make toward buying. In this episode, Heather Deatherage breaks down exactly how powersports and motorcycle dealers can boost their show rates and close more deals with a structured appointment-setting process.You'll learn:Why an appointment is a psychological turning pointHow to confirm without giving customers an easy exitSame-day confirmation tactics that drive attendanceHow manager involvement adds urgency and credibilityThe key metrics to measure for appointment-setting successIf your internet department is setting lots of appointments but seeing too many no-shows, this episode is your blueprint for improvement.YouTube Interviews: https://youtube.com/@dealershipfixitConnect with Heather: https://www.linkedin.com/in/heather-deatherageFollow the Fixit Online: https://linktr.ee/dealershipfixitSponsor: https://dealers.motohunt.com

This week on the Dealership Fixit Podcast, Jacob Berry sits down with Nate Sanel of National Powersports Distributors to talk about the art of running a profitable used motorcycle department. Nate opens up about how his company manages 1,200+ units, what mistakes still trip them up, and why most dealerships are underperforming in used.If you're trying to scale your pre-owned business, reduce aged units, or stop losing margin to emotional decisions, this episode is for you.Connect with Nate: https://www.linkedin.com/in/bikernate/Want to fix your used inventory strategy? Download the free Ultimate Used Inventory Playbook at https://dealers.motohunt.com/ultimate-used-inventory-playbookListen to more episodes on Spotify: https://spoti.fi/3N9lzfgWatch the YouTube interviews: https://youtube.com/@dealershipfixitFind all links here: https://linktr.ee/dealershipfixit

Tired of watching leads die in your CRM? In this episode, Heather Deatherage returns to lay out what a real internet sales department should look like in 2025, from hiring and pay structure to process and accountability.You'll hear how to hire reps that don't quit at the first objection, why pay plans must reward appointments (not just sales), and what KPIs every manager should be watching to prevent lead burnout. Plus, Heather breaks down her proven 21-Day Follow-Up Plan — and why some of your salespeople probably shouldn't be answering the phones.Whether you're building a BDC or fixing one that's failing, this episode gives you a complete blueprint.Listen on Spotify: ⁠https://spoti.fi/3N9lzfg⁠Listen on Apple Podcasts: ⁠https://apple.co/43FoanX⁠Watch the Interview: ⁠https://youtube.com/@dealershipfixit⁠Connect with Heather: www.linkedin.com/in/heather-deatherageSponsor: ⁠https://dealers.motohunt.com⁠Follow the Fixit Podcast: ⁠https://linktr.ee/dealershipfixit⁠

You're spending real money to drive leads… but where are the results? If your internet leads are sitting cold in the CRM, this episode will punch you in the gut (in the best way possible).Heather Deatherage is back, and she's not pulling any punches. She lays out exactly why most powersports dealerships fail at converting online leads, and how to fix it. From why you need a true internet sales team (not a warm body with a login), to 21-day follow-up playbooks, scripting secrets, KPIs, and speed-to-lead strategies that actually get customers through your doors.We're talking:The 15-minute window that wins the sale (or loses it forever)Why your CRM is your most underutilized profit centerThe top 5 killers of lead conversion inside most dealershipsWhy more leads isn't your problem — it's your broken processHow to structure, train, and manage a real internet department that performsStill guessing what to say or how often to follow up? Still letting floor guys “handle” your internet traffic? You're burning money. This episode shows you how to stop the bleeding and start converting.Plus: Heather shares a free action step you can take this week to audit your team's response time, and she even offers a mystery shop to show you where your gaps are.Listen now and stop treating online leads like second-class citizens.Links:More episodes: https://dealershipfixit.comMotoHunt Dealer Tools: dealers.motohunt.com

In this episode of the Dealership Fixit Podcast, Austin Rothbard, founder and CEO of Twisted Road discusses used bike rentals at dealerships.But this isn't just about peer-to-peer bike sharing anymore. Austin breaks down Twisted Road's dealer rental system, giving powersports dealerships a simple, low-risk way to turn used inventory into rental income & offer longer “test rides” that convert shoppers into buyers.If your dealership has used bikes sitting on the lot, or you're struggling to close customers who say “I just wish I could ride it first,” this episode is a must-listen.

Most dealerships are 20 years behind in their F&I process—and they don't even know it.In this throwback episode, we sit down with Derek Sanders, one of the sharpest minds in finance & insurance strategy for the powersports industry. They cover everything from process breakdowns to word tracks to real numbers you can steal and implement today.If you're a GM, Sales Manager, or BDC Leader, this one's not optional.

In this episode, we break down what it really takes to build high-performing used motorcycle listings that get more leads. From photo strategy and pricing to showroom staging and digital listing health, we cover it all. If you're holding onto aged units or struggling to get traction online, this one's for you.You'll learn:Why photo quality and background matter more than you thinkHow to write listings that build trust and convertFloor strategy for moving aging unitsA simple 30-60-90-180 pricing plan to protect your marginsTools you can use to automate listing quality checks and alertsThis is all part of what's inside the MotoHunt Ultimate Used Inventory Playbook — a free resource for dealers.Download it here: https://dealers.motohunt.com/ultimate-used-inventory-playbookListen on Spotify: https://open.spotify.com/show/dealershipfixitCheck out MotoHunt: dealers.motohunt.com

Heather Deatherage is back with hard-hitting advice on how to speed up your trade appraisal process, treat trade leads like the hot buyers they are, and tap overlooked sources like service ROs and dealer-to-dealer wholesale. This episode gives you a real-world process for capturing more inventory and closing more deals, all without guessing.

What's Missing at Powersports Dealerships Today? — with Nate Sanel In this Dealership fiXit throwback, we sit down with Nate Sanel, founder of National Powersports Distributors and Bank My Bike, to talk about what dealerships still get wrong and how to build a business that wins on trust, process, and forward-thinking inventory strategy.

Jacob Berry sits down with co-op pro Sarah McVean Brown to demystify one of the most overlooked revenue streams in the powersports industry, OEM Co-Op programs.From Polaris to BRP, Harley-Davidson to Honda, every brand has its own system, rules, and reimbursement rates. In this episode, you'll learn:✔️ What Co-Op is (and isn't)✔️ What's co-opable — from Google Ads to mailers and even MotoHunt classifieds✔️ How to plan your campaigns across multiple OEMs✔️ Why working with an agency might save you and make you money✔️ What happens when you miss the little details (spoiler: it's $$$)

Heather Deatherage breaks down how to turn your CRM into your digital memory, so your team never drops a lead again.Learn best practices for clean data, fast follow-up, smart automation, and more.

This episode features longtime fixed operations trainer and powersports leadership coach Kurt von Ahnen — and it's packed with timeless insight.From teaching himself the ropes as a Jeep service writer to building training programs for Ducati and Suzuki, Kurt shares exactly what powersports dealers need to focus on today to build stronger teams, better communication, and more profitable shops.

This TrueTrack webinar discusses digital marketing strategies for powersports dealerships, featuring expert Jacob Berry, and covers topics like website optimization, Google Business Profile, content marketing, lead generation, and the importance of timely follow-up.We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Follow Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

In this throwback conversation, we sit down with Michael Masouras, ex-Google engineer and founder of MotoHunt, to unpack how dealership websites are ranked, how search works, and what local powersports dealers can do to improve their online visibility for free.

Retain Your P&A Customers with Richard Kimes https://www.linkedin.com/in/richard-kimes-017rbk/ 

On this episode of Power Player, Jacob Berry of MotoHunt discusses the importance of effective inventory management for powersports dealers. For instance, used bike sales are a major profit center for dealers, and there are several key strategies for sourcing used bikes, including wholesale, auctions, the dealer's own service department, private party sales and marketing on the dealer's website.Dealers need organized, efficient systems to track and manage all their used bike acquisition efforts, from offers made to final purchases. They also need to focus on effectively marketing and merchandising both their new and used inventory on their websites to drive more leads and sales.Overall, data, process and technology are critical for dealers to effectively manage their inventory and maximize profitability.Be sure to watch the video to learn more!We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Follow Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

This episode was recorded during a time of uncertainty — but the ideas shared here are still solid today.In this throwback conversation, Jacob Berry talks with Jared Burt (founder of TUFR Tech and former dealer/OEM leader) about 10 strategic changes dealerships should adopt — not just in a crisis, but to future-proof operations.

This throwback episode features a powerhouse conversation with Bobby Whitney, owner of Progressive Powersports — one of the most respected dealership groups in the industry.Recorded in 2019 but still

Leadership in the Dealership — with Kurt Von Ahnen

In this solo episode, Jacob Berry breaks down how motorcycle and powersports dealerships can actually write ad copy that converts — based on the legendary Bill Glazer's direct response marketing framework. Whether you're trying to move a used Street Glide, push a service special, or fill your showroom for an event, this episode gives you the real-world formula to stop the scroll, build urgency, and drive action from real riders. If your ads aren't pulling the response you want — this is the episode you needed yesterday.Listen to More Spotify: https://spoti.fi/3N9lzfg Further Episodes Apple Podcast: https://apple.co/43FoanX Interviews YouTube: https://youtube.com/@dealershipfixit Follow Our Host Jacob:LinkedIn: https://linkedin.com/in/jacob-b-berry Follow the Fixit:LinkedIn: https://www.linkedin.com/company/dealershipfixit/posts Online: https://linktr.ee/dealershipfixitSponsor: https://dealers.motohunt.com

Are you tired of watching used bikes sit and collect dust? Want to transform your dealership's used inventory strategy from a money pit to a profit machine? Jacob Berry breaks down the EXACT steps top-performing power sports dealerships use to:✅ Source killer used inventory✅ Recondition bikes lightning-fast✅ Market units that ACTUALLY sell✅ Manage aging inventory like a proKey Insights You'll Learn:- 5 Proven Inventory Sourcing Strategies- Wholesale Buying Secrets- Service Department Trade-In Tactics- Digital Merchandising Best Practices- Smart Inventory Age ManagementWhether you're a General Manager, Sales Manager, or a one-person powerhouse, this episode is your roadmap to used inventory success!⏱️ Timestamps in Comments

In this episode of the Dealership Fixit Podcast, Jacob Berry breaks down the art of sales scripts for motorcycle and powersports dealerships, focusing on how word tracks can shape stronger conversations, build trust, and close more deals.Jacob dives into the different types of scripts your sales team can use—from incoming phone calls and follow-ups to showroom greetings and objection handling. He shares the key components of a great script, how to adapt your tone and phrasing, and why being prepared with the right words can make all the difference.Want to help your team sound more confident, consistent, and effective? Tune in now!

In this episode of the Dealership Fixit Podcast, Jacob Berry breaks down digital marketing strategies for motorcycle and powersports dealerships, focusing on Google Ads and Meta Ads to drive leads and sales.Jacob dives into search ads, inventory ads, and Performance Max campaigns, sharing how to optimize targeting, exclude wasted spend, and create highly relevant ads that convert. He also unpacks Meta's dynamic inventory ads, video marketing, and lead generation strategies, helping dealers reach buyers exactly when they're searching.Want to maximize your marketing budget and generate more high-quality leads? Tune in now!Subscribe SpotifySubscribe Apple PodcastSubscribe YouTubeFollow Our Host Jacob:LinkedInWebsiteFollow the Fixit:LinkedIn⁠⁠⁠ Twitter ⁠⁠⁠TikTok ⁠⁠⁠Facebook Instagram ⁠⁠⁠Online Sponsor - MotoHunt

In this episode of the Dealership Fixit Podcast, Jacob Berry dives deep into the art and science of appointment setting for motorcycle and powersports dealerships. From the critical first phone call to leveraging SMS and email effectively, Jacob breaks down actionable strategies for creating a seamless appointment-setting process that drives results. Discover how to handle objections, qualify leads, and set hard appointments that show up and convert. Subscribe Spotify: ⁠⁠https://spoti.fi/3N9lzfg⁠⁠  Subscribe Apple Podcast: ⁠⁠https://apple.co/43FoanX⁠⁠  Subscribe YouTube: ⁠⁠https://youtube.com/@dealershipfixit⁠⁠  Follow Our Host Jacob: LinkedIn: ⁠⁠https://linkedin.com/in/jacob-b-berry⁠⁠  Website: ⁠⁠https://www.internetsalescoaching.com/⁠⁠  Follow the Fixit: LinkedIn: ⁠⁠https://www.linkedin.com/company/dealershipfixit/posts⁠⁠  Twitter: ⁠⁠https://twitter.com/DealershipFixit⁠⁠  TikTok: ⁠⁠https://tiktok.com/@dealershipfixit⁠⁠  Facebook: ⁠⁠https://facebook.com/dealershipfixit⁠⁠  Instagram: ⁠⁠https://instagram.com/dealership_fixit⁠⁠  Online: ⁠⁠https://linktr.ee/dealershipfixit⁠⁠ Sponsor: ⁠⁠https://dealers.motohunt.com/⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support

In this episode of the Dealership Fixit Podcast, Jacob delves into the essentials of online lead management for motorcycle and power sports dealerships. With leads being the lifeblood of a successful dealership, Jacob discusses how to categorize, qualify, and prioritize leads effectively. From leveraging CRM systems to responding with speed and precision, this episode is packed with actionable strategies to help dealerships optimize their lead funnel and drive more sales. Subscribe Spotify: ⁠https://spoti.fi/3N9lzfg⁠  Subscribe Apple Podcast: ⁠https://apple.co/43FoanX⁠  Subscribe YouTube: ⁠https://youtube.com/@dealershipfixit⁠  Follow Our Host Jacob: LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry⁠  Website: ⁠https://www.internetsalescoaching.com/⁠  Follow the Fixit: LinkedIn: ⁠https://www.linkedin.com/company/dealershipfixit/posts⁠  Twitter: ⁠https://twitter.com/DealershipFixit⁠  TikTok: ⁠https://tiktok.com/@dealershipfixit⁠  Facebook: ⁠https://facebook.com/dealershipfixit⁠  Instagram: ⁠https://instagram.com/dealership_fixit⁠  Online: ⁠https://linktr.ee/dealershipfixit⁠ Sponsor: ⁠https://dealers.motohunt.com/⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support

In this episode of the Dealership Fixit Podcast, Jacob dives into the essentials of creating and running an effective internet department for motorcycle and powersports dealerships. From structuring the team to leveraging CRM systems, Jacob breaks down the strategies and processes that can transform online leads into showroom deals. Learn how to train your team, track performance metrics, and build a digital strategy that drives 50% of your sales from online interactions. Subscribe Spotify: https://spoti.fi/3N9lzfg  Subscribe Apple Podcast: https://apple.co/43FoanX  Subscribe YouTube: https://youtube.com/@dealershipfixit  Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Follow the Fixit: LinkedIn: https://www.linkedin.com/company/dealershipfixit/posts  Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit Sponsor: https://dealers.motohunt.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support

brent wees is a visionary marketing strategist, entrepreneur, and keynote speaker with over two decades of experience. He has worked extensively in the automotive and powersports industries, specializing in content marketing, process alignment, and speaker training. Known for his unique blend of creativity, analytical thinking, and humor, brent has become an internationally sought-after speaker who simplifies complex concepts in a relatable and actionable manner. We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment. Subscribe Spotify: https://spoti.fi/3N9lzfg Subscribe Apple Podcast: https://apple.co/43FoanX Subscribe YouTube: https://youtube.com/@dealershipfixit Follow our guest: brent weesLinkedIn: https://www.linkedin.com/in/brentwees/ Sign Up Here: https://app.smartsheet.com/b/form/df2f0633ed7345528e3950e6034ca707 Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry Website: https://www.internetsalescoaching.com/ Follow the Fixit: LinkedIn: https://www.linkedin.com/company/dealershipfixit/posts Twitter: https://twitter.com/DealershipFixit TikTok: https://tiktok.com/@dealershipfixit Facebook: https://facebook.com/dealershipfixit Instagram: https://instagram.com/dealership_fixit Online: https://linktr.ee/dealershipfixit Sponsor: https://dealers.motohunt.com --- Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support

Jory Anderson is the CEO of Revvable, is revolutionizing powersports dealerships' online finance process. Learn how he built technology to streamline sales, automate finance applications, and improve the customer experience financing. Subscribe Spotify: https://spoti.fi/3N9lzfg  Subscribe Apple Podcast: https://apple.co/43FoanX  Subscribe YouTube: https://youtube.com/@dealershipfixit  Follow our guest: Jory Anderson LinkedIn: https://www.linkedin.com/in/joryanderson/ Website: https://www.revvable.com/ Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Follow the Fixit: LinkedIn: https://www.linkedin.com/company/dealershipfixit Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit Sponsor: https://dealers.motohunt.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support

In this episode of Dealership Fixit, we are joined by Mike 'The Wolf' Grant from Wilkins Harley-Davidson, who recently won 2nd place at the 2024 Battle of the Bricks Walk Around Competition.  Mike and Jacob dive into the key elements that make a successful motorcycle salesperson, from enthusiasm and dedication to innovative sales techniques like the 'wolf circle'.  Learn how Mike leverages technology and personalizes customer interactions to close deals, and hear about his approach to designing motorcycles with a focus on comfort and safety. This episode is packed with actionable insights on sales strategies, customer engagement, and leadership, making it a must-listen for anyone in the powersports industry. Subscribe Spotify: https://spoti.fi/3N9lzfg  Subscribe Apple Podcast: https://apple.co/43FoanX  Subscribe YouTube: https://youtube.com/@dealershipfixit  Follow our guest:Website: https://wilkinsharley.com/Email: MikeGrant@wilkinsharley.com Link to post: https://www.facebook.com/share/p/2iMmQk3DMs6KQLs4/ Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Follow the Fixit: LinkedIn: https://www.linkedin.com/company/dealershipfixit/posts  Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit Sponsor: https://dealers.motohunt.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support

Welcome back to this week's episode of Dealership Fixit! In this shortened version, we're thrilled to have Robin Hartfiel, Editor at Dealernews, share insights into the pivotal role Dealernews has played in the powersports industry for over half a century. We explore key milestones and how Dealernews has adapted over the years to meet the industry's changing needs, discuss how it remains relevant and addresses current challenges in the dynamic powersports market, and provide insight into its collaboration with dealers to tackle industry issues and share best practices. Robin also delves into the shift to a digital flipbook and embracing social media to expand Dealernews' reach, recent trends in the powersports retail sector, and how Dealernews helps retailers navigate these changes. Additionally, he shares memorable success stories from dealers who overcame challenges with Dealernews' support and outlines Dealernews' future initiatives and how dealers can actively engage to benefit from its services. Don't forget to subscribe and follow for weekly updates! Subscribe Spotify: https://spoti.fi/3N9lzfg  Subscribe Apple Podcast: https://apple.co/43FoanX  Subscribe YouTube: https://youtube.com/@dealershipfixit  Follow Our Guest Robin: LinkedIn: https://www.linkedin.com/in/robin-hartfiel-b4013a8/  Website: https://www.dealernews.com/ Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Twitter: https://twitter.com/mrjacobberr  Follow the Fixit: Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit Sponsor: dealers.motohunt.com --- Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support

Angela Hieronimus, a Powersports F&I expert, will be sharing valuable insights on dealership operations and finance management. If you're a GM, finance manager, or sales manager, this episode is packed with powerful strategies to elevate your dealership's performance. Be prepared for expert advice on F&I products and training, and discover how to thrive in this dynamic industry! Subscribe Spotify: ⁠⁠https://spoti.fi/3N9lzfg⁠⁠  Subscribe Apple Podcast: ⁠⁠https://apple.co/43FoanX⁠⁠  Subscribe YouTube: ⁠⁠https://youtube.com/@dealershipfixit⁠⁠  Follow our guest Angela: LinkedIn: ⁠⁠https://www.linkedin.com/in/angela-hieronimus-872034115/⁠⁠ Website: ⁠⁠https://www.liveoakdealerservice.com/⁠⁠ Email: ⁠⁠angela@liveoakdealerservice.com⁠⁠  Follow Our Host Jacob: LinkedIn: ⁠⁠https://linkedin.com/in/jacob-b-berry⁠⁠  Website: ⁠⁠https://www.internetsalescoaching.com/⁠⁠  Follow the Fixit: LinkedIn: ⁠⁠https://www.linkedin.com/company/dealershipfixit/posts⁠⁠  Twitter: ⁠⁠https://twitter.com/DealershipFixit⁠⁠  TikTok: ⁠⁠https://tiktok.com/@dealershipfixit⁠⁠  Facebook: ⁠⁠https://facebook.com/dealershipfixit⁠⁠  Instagram: ⁠⁠https://instagram.com/dealership_fixit⁠⁠  Online: ⁠⁠https://linktr.ee/dealershipfixit⁠⁠ Sponsor: ⁠⁠dealers.motohunt.com/fixit ⁠⁠ Apple Episode Link: ⁠⁠⁠https://podcasts.apple.com/us/podcast/e109-mastering-f-i-in-powersports-with-angela/id1449367603?i=1000642275882⁠⁠⁠  Spotify episode link: ⁠⁠⁠https://open.spotify.com/episode/0Kl9C5ZP56RvNxhukRiCNn?si=IXuKrsBYSqKMrCmmsa_y1Q⁠⁠⁠  Youtube Link: ⁠⁠⁠https://youtu.be/1J-mp5HDgo0⁠⁠⁠  --- Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support

Apple Episode Link: https://podcasts.apple.com/us/podcast/e109-mastering-f-i-in-powersports-with-angela/id1449367603?i=1000642275882  Spotify episode link: https://open.spotify.com/episode/0Kl9C5ZP56RvNxhukRiCNn?si=IXuKrsBYSqKMrCmmsa_y1Q  Youtube Link: https://youtu.be/1J-mp5HDgo0  Welcome to another episode of Dealership Fixit! Today, we have Angela Hieronimus, an expert in Powersports F&I, sharing insights on dealership operations and finance management. Whether you're a GM, finance or sales manager, this episode offers strategies to boost your dealership's performance. Stay tuned for expert advice on F&I products and training, and how to thrive in this dynamic industry! Subscribe Spotify: https://spoti.fi/3N9lzfg  Subscribe Apple Podcast: https://apple.co/43FoanX  Subscribe YouTube: https://youtube.com/@dealershipfixit  Follow our guest Angela: LinkedIn: https://www.linkedin.com/in/angela-hieronimus-872034115/ Website: https://www.liveoakdealerservice.com/ Email: angela@liveoakdealerservice.com  Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Follow the Fixit: LinkedIn: https://www.linkedin.com/company/dealershipfixit/posts  Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit Sponsor: dealers.motohunt.com/fixit --- Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support

Angela Hieronimus, a Powersports F&I expert, will be sharing valuable insights on dealership operations and finance management. If you're a GM, finance manager, or sales manager, this episode is packed with powerful strategies to elevate your dealership's performance. Be prepared for expert advice on F&I products and training, and discover how to thrive in this dynamic industry! Subscribe Spotify: ⁠https://spoti.fi/3N9lzfg⁠  Subscribe Apple Podcast: ⁠https://apple.co/43FoanX⁠  Subscribe YouTube: ⁠https://youtube.com/@dealershipfixit⁠  Follow our guest Angela: LinkedIn: ⁠https://www.linkedin.com/in/angela-hieronimus-872034115/⁠ Website: ⁠https://www.liveoakdealerservice.com/⁠ Email: ⁠angela@liveoakdealerservice.com⁠  Follow Our Host Jacob: LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry⁠  Website: ⁠https://www.internetsalescoaching.com/⁠  Follow the Fixit: LinkedIn: ⁠https://www.linkedin.com/company/dealershipfixit/posts⁠  Twitter: ⁠https://twitter.com/DealershipFixit⁠  TikTok: ⁠https://tiktok.com/@dealershipfixit⁠  Facebook: ⁠https://facebook.com/dealershipfixit⁠  Instagram: ⁠https://instagram.com/dealership_fixit⁠  Online: ⁠https://linktr.ee/dealershipfixit⁠ Sponsor: ⁠dealers.motohunt.com/fixit ⁠ Apple Episode Link: ⁠⁠https://podcasts.apple.com/us/podcast/e109-mastering-f-i-in-powersports-with-angela/id1449367603?i=1000642275882⁠⁠  Spotify episode link: ⁠⁠https://open.spotify.com/episode/0Kl9C5ZP56RvNxhukRiCNn?si=IXuKrsBYSqKMrCmmsa_y1Q⁠⁠  Youtube Link: ⁠⁠https://youtu.be/1J-mp5HDgo0⁠⁠  --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealershipfixit/message Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support

Focus on improving the process within your DMS. Justin explains how the dealerships' DMS improves your capabilities, facilitates fast customer service, and ensures efficient management of inventory. P.S. Check out the podcast: Subscribe Spotify: https://spoti.fi/3N9lzfg  Subscribe Apple Podcast: https://apple.co/43FoanX  Subscribe YouTube: https://youtube.com/@dealershipfixit Follow Our Guest, Justin: Blog: https://bit.ly/3LDpdy7  LinkedIn: https://www.linkedin.com/in/justin-quinn-4b48191ba/  Linkedin DX1: https://www.linkedin.com/company/dx1/  Facebook DX1: https://www.facebook.com/DX1Powersports/  Follow Our Host Jacob: LinkedIn: https://linkedin.com/in/jacob-b-berry  Website: https://www.internetsalescoaching.com/  Twitter: https://twitter.com/mrjacobberr  Follow the Fixit: Twitter: https://twitter.com/DealershipFixit  TikTok: https://tiktok.com/@dealershipfixit  Facebook: https://facebook.com/dealershipfixit  Instagram: https://instagram.com/dealership_fixit  Online: https://linktr.ee/dealershipfixit Sponsor: dealers.motohunt.com/fixit --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealershipfixit/message Support this podcast: https://podcasters.spotify.com/pod/show/dealershipfixit/support