Dealership fiXit

Wholesale prices hit a low point in late 2025 and have already started moving up as dealers shift into spring buying mode.Mike Murray from NPA joins the show to explain what the latest market trends mean for powersports dealers in 2026, where the strongest demand is showing up, and what to be cautious with when sourcing pre-owned inventory. We cover cruisers, sport bikes, motocross, adventure/dual sport, side-by-sides, and seasonal marine/PWC trends, plus the reality of book values vs real market pricing and why mileage sensitivity can crush premium adventure trade values.If you want to reach Mike, you can find him through NPA or connect with him on LinkedIn here: https://www.linkedin.com/in/mmurray22/ Check out the NPA Market report: https://www.npauctions.com/cp/npa-market-reportWe post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Watch on YouTube: https://youtube.com/@dealershipfixit?si=b_pF17bshpsm0K29⁠Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

Used inventory is becoming the most strategic profit center inside a powersports dealership, but most dealers are not structured to win.In this episode, Jacob Berry joins Mark Sheffield and Kyle Reid to break down how successful dealerships build scalable used inventory operations. From sourcing strategies and service department recon workflows to merchandising, video response tactics, and F&I opportunity, this conversation covers what actually works in today's market.If you want better inventory turn, higher gross margins, stronger lead conversion, and a repeatable process for buying and retailing used motorcycles and UTVs, this episode is for you.The future of dealership profitability isn't luck. It's process.Watch on YouTube: https://youtu.be/d9omsTdWFBQConnect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Connect with Mark: https://www.linkedin.com/in/markjsheffield/Connect with Kyle: https://www.linkedin.com/in/kyle-reid-5a661880/Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

In this episode, Jacob Berry talks with Brian Tierney of Lightspeed about how data-driven dealers outperform emotional ones. They discuss aging reports, flooring pressure, CRM discipline, mobile service opportunities, industry benchmarks, and how AI will reshape dealership operations over the next five years.If you're sitting on aging units, struggling with response times, or unsure how to actually use your DMS to drive better decisions, this episode is for you.The difference between profitable stores and struggling ones isn't more inventory.It's clarity.We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Connect with Brian: https://www.linkedin.com/in/tierneyb/ Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

What happens when dealers don't have a strong voice at the state level?In this throwback episode of the Dealership Fix-It Podcast, James Myers of Valley Cycle Center shares real-world insight from a multi-generation family dealership operating for more than 50 years.We cover:Why dealer associations protect long-term interestsHow manufacturer decisions impact local marketsThe reality of succession in family dealershipsWhy managing people is harder than managing inventoryHow DISC profiles and self-awareness improve leadershipThis episode is a candid look at what it actually takes to survive decades in the Powersports business — and why dealers who work together win more often than those who go it alone.We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect with James: https://www.linkedin.com/in/james-myers-3b0223349/Connect with Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

Inventory levels have flipped.What used to be a shortage problem is now an oversupply problem.At AIMExpo's Dealer Excellence Stage, we broke down what separates dealers who are moving inventory profitably from those getting crushed by flooring costs and aged units.In this episode:Why most dealerships only use 50% of their CRM capabilityThe danger of salespeople walking past aged unitsWhy turns matter more than marginThe 30-60-90 markdown discipline most dealers lackUsed inventory acquisition strategies that actually workHow fast lead response impacts turn rateWhy video replies outperform templated emailsOEM rebate programs and communication breakdownsService department as a used inventory goldmineThe 3 habits that separate top-performing storesIf inventory is stacking up in your showroom, this is tactical, practical insight you can apply immediately.We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Watch on YouTube: https://youtube.com/@dealershipfixit?si=QJ-Z40oRAXlxfYMkConnect With Our Host Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠

Cinnamon Kernes, VP of Market Expansion at the Motorcycle Industry Council (MIC) and Show Director of AIMExpo, joins Jacob Berry to break down what dealers often don't see day-to-day: how advocacy, research, market expansion, and industry events connect to dealership success.We cover:Cinnamon's path into powersports and why motorcycles were “always there”What the MIC actually does: advocacy, research/data, and market expansionWhy Ride With Us is year-round: inspiration turns obstacles into stepsAIMExpo 2026 recap: Anaheim energy, networking, education, and show growthHow dealers should treat AIMExpo as an investment, not a tripWhy post-show execution matters—and how to pick 3 takeaways to implement in 30 daysA powerful point: protecting the industry from land closures and regulatory threatsContact Cinnamon: ckerns@mic.orgMIC: mic.orgNext AIMExpo: Orlando, FL (2027)We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect with Cinnamon: https://www.linkedin.com/in/cinnamon-kernes-28103a30/Connect With Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

Great dealerships aren't built by accident, they're built by putting the right people in the right seats and telling the right story.In this throwback episode of the Dealership Fix-It Podcast, Jacob Berry is joined by Jay Sanders of Dream Team Referrals, a recruiting firm focused on Powersports, Marine, and RV dealerships.Jay explains:Why most resumes fail to represent real valueHow recruiters actually evaluate candidatesWhy performance stories beat job descriptionsWhat dealers misunderstand about hiring and retentionJacob draws a powerful parallel between resumes and inventory listings, explaining how:Dealers undersell used inventory onlinePoor photos and descriptions kill engagementStorytelling directly impacts conversionThis episode is a must-listen for dealers who want better people, better inventory performance, and better long-term results.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠   / @dealershipfixit   ⁠Connect with Jaye:   / jayetalentrecruiter  Connect with Jacob: LinkedIn: ⁠  / jacob-b-berry   ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠Ask

The Motorcycle Safety Foundation (MSF) trains hundreds of thousands of riders every year, yet many dealerships don't fully understand how powerful MSF partnerships can be.In this episode, Jacob Berry speaks with Robert Gladden, VP of Training Operations at MSF, about how rider education fuels dealership growth, improves safety, and builds long-term customer loyalty.We cover:How riders enter the sport through MSFWhy trained riders are better customersHow dealers can partner with local MSF sitesHow Ride Day introduces first-time ridersOEM incentives tied to MSF course completionAdvanced training opportunities for experienced ridersThe future of e-bikes, youth riders, and demographicsMSF Website: https://msf-usa.orgE-Bike Course: https://ebikecourse.com/Contact: rgladden@msf-usa.orgConnect with Robert: https://www.linkedin.com/in/robert-gladden-b371784/Connect with Jacob: https://www.linkedin.com/in/jacob-b-berry/ Watch on YouTube: ⁠https://youtube.com/@dealershipfixit ⁠A must-listen for dealerships focused on long-term growth, not short-term transactions.Sponsor & Resources: dealers.motohunt.com

Angel Hacker has worked in nearly every profit center in powersports; sales floor, fixed ops, GM leadership, OEM (Polaris), Harley marketing + BDC buildout, and now aftermarket sales leadership at SBS Friction (Brembo Group).This episode is a real-world breakdown of what actually moves the needle in dealerships:Why behavior change is harder than fixing processWhy campaigns fail when lead handling isn't alignedHow to build BDC structure that convertsWhat dealers underestimate about OEM programs and inventory pressureWhy aftermarket is a major profitability lever moving forwardHow leaders build teams that support each other across departmentsTactical, honest, and built for dealership operators.Connect with Angel: https://www.linkedin.com/in/angel-june-hacker/Email: anha@sbs.dkConnect with Jacob: https://www.linkedin.com/in/jacob-b-berry/Sponsor: dealers.motohunt.com

Compliance isn't glamorous, but ignoring it can destroy a dealership.In Part 3 of our throwback series with Randy Felice, Dealer Principal of ANS Motorcycles, we tackle one of the most overlooked topics in the powersports industry: compliance.From advertising regulations and finance laws to OFAC checks, military lending rules, insurance verification, and sales contract mistakes, Randy explains where dealers get exposed, why “everyone else does it” is not a defense, and how simple processes and checklists can protect your business.This episode is required listening for dealership owners, GMs, and F&I teams who want to operate professionally, build trust, and sleep better at night.Subscribe YouTube: https://youtube.com/@dealershipfixit Follow Our Host Jacob:LinkedIn: https://linkedin.com/in/jacob-b-berry Follow the Fixit:LinkedIn: https://www.linkedin.com/company/deal... Twitter: https://twitter.com/DealershipFixit TikTok: https://tiktok.com/@dealershipfixit Facebook: https://facebook.com/dealershipfixit Instagram: https://instagram.com/dealership_fixit Online: https://linktr.ee/dealershipfixitFree Resource: Ultimate Used Inventory Playbookhttps://dealers.motohunt.comConnect with Randy: https://www.linkedin.com/in/randy-felice-71161396/

In this throwback Part 2 with Randy Felice, Dealer Principal of ANS Motorcycles, we get into a topic most dealerships avoid until it is too late: asking for help.Randy breaks down how he developed real management skill, how business coaching works when you do it right, and how to build internal accountability so you can eventually run without a coach.We also cover something most dealers do not know: many regulatory organizations have a coaching and training arm that will help you improve operations at no charge, including safety and workers comp support.This is a dealership improvement episode built for real operators.Sponsored by MotoHuntDownload the Ultimate Used Inventory Playbook: https://dealers.motohunt.comConnect with Randy: https://www.linkedin.com/in/randy-felice-71161396/ Connect with Dealership Fixit: https://www.linkedin.com/company/dealershipfixit/Watch on YouTube: https://youtu.be/7xcsO-k2uDg

In this throwback episode of the Dealership Fixit Podcast, we're joined by Randy Felice, Dealer Principal of ANS Motorcycles in Roseville, California.Randy shares how ANS uses slower seasons to build systems, train teams, and create consistency across sales and service. From service advisor checklists to retail delivery processes, this conversation dives deep into what elite dealerships do differently behind the scenes.This episode is packed with real world dealership examples you can apply immediately to improve customer experience, reduce mistakes, and build a more scalable operation.Presented by MotoHunt - Helping dealers buy better, price smarter, and turn inventory faster.Visit dealers.motohunt.com to learn more.Connect with Randy: https://www.linkedin.com/in/randy-felice-71161396/Connect with Jacob: https://www.linkedin.com/in/jacob-b-berry/Check us out on YouTube: https://youtube.com/@dealershipfixit?si=T8OMaN6RpXoJ8pVV

Like you, I do not have time to sit down and read. Between building a company, travel, staying healthy, and family, quiet reading time is not realistic. But learning still matters.So this year I went all in on audiobooks. Gym. Sauna. Dog walks. Driving. Early mornings. Late nights. And I learned more than I have in years.In this solo foundation episode, I break down the books that shaped how I think about sales, marketing, leadership, money, psychology, and running a tighter dealership operation. For each book, I share what it gets right, a takeaway you can actually use, and how to apply it inside a dealership.Books covered in this episode:12 Rules for Life by Jordan B Peterson$100M Leads by Alex Hormozi$100M Offers by Alex Hormozi$100M Money Models by Alex HormoziCEO Excellence by Carolyn DewarBuy Back Your Time by Dan MartellTrust Me I'm Lying by Ryan HolidayThe Laws of Human Nature by Robert GreeneNever Split the Difference by Chris VossVelocity 2.0 by Dale PollakMagnetic Marketing by Dan KennedyExtreme Ownership by Jocko WillinkAtomic Habits by James ClearGood to Great by Jim CollinsHow to Win Friends and Influence People by Dale CarnegieNext up on my 2026 list:The Goal by Eliyahu M GoldrattThe Advantage by Patrick LencioniCompeting in the Age of AI by Marco Iansiti and Karim R LakhaniThey Ask You Answer by Marcus SheridanTurn the Ship Around by L David MarquetLinks:Sponsor: ⁠dealers.motohunt.com⁠Connect with Jacob: ⁠https://www.linkedin.com/in/jacob-b-berry/⁠Check us out on Youtube: ⁠https://youtube.com/@dealershipfixit?si=eOzwfr1XoIzQdp9v

If you want to sell more units, stop chasing random marketing ideas.Build a system.In this solo episode, I walk through an evergreen marketing framework for powersports dealers to move major units faster, protect margin, and create more repeat business. We cover inventory merchandising, first party data, equity mining, paid ads, organic content, community, service driven opportunities, and how AI can increase speed and consistency.Key topicsInventory age buckets and a weekly standup that forces movementGiveaways that build your list and create buyers even when they do not winMining your sold list and service ROs for trade opportunitiesGoogle intent campaigns and Meta inventory catalog adsThe offer formula that makes promos work year roundA 7 day challenge to implement the system immediatelySponsor: dealers.motohunt.comConnect with Jacob: https://www.linkedin.com/in/jacob-b-berry/Check us out on Youtube: https://youtube.com/@dealershipfixit?si=eOzwfr1XoIzQdp9v

What if the internet is not the real problem?In this throwback episode of The Dealership Fixit Podcast, Craig Martin joins the show to share lessons from decades in powersports as a dealership owner, race team manager, track operator, and distributor rep.Craig explains why charging customers more for internet purchases pushes them away, how flipping service pricing builds loyalty, and why used motorcycles are one of the most underutilized profit centers in dealerships today.The conversation also covers employee incentives, commission structures in parts departments, improving customer experience at the counter, and why strong brick-and-mortar stores still matter more than ever.This episode is packed with practical ideas for dealers who want better margins, better staff performance, and better customer retention without chasing every online trend.Connect with Craig: https://www.linkedin.com/in/craig-martin/Follow and listen to The Dealership Fixit PodcastSpotify: https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyH?si=2c816556bab94519Apple Podcasts: https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603Watch full episodes on YouTubehttps://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858ASponsored by MotoHunt dealers.motohunt.com

Jason Gearld joins Brian to talk about building Phoenix Handlebars, why fewer bends and clearer choices sell better at the counter, and how dealers can create a parts department customers want to visit. Jason also shares practical hiring tips from his work with MotorcycleIndustryJobs and why trade shows still matter for local stores.What you will learn:A simple spec approach that makes bars easier to sellHow to merchandise new parts without turning into a discount binCustomer experience moves that increase repeat visitsHow to write job posts that attract riders and not just resumesWhy dealers should adopt a product storyteller inside partsConnect with Jason:Phoenix Handlebars: https://phoenixhandlebars.comLinkedIn: https://www.linkedin.com/in/jason-gearld-2451408/MotorcycleIndustryJobs: https://www.motorcycleindustryjobs.comWatch on YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858ASponsor: MotoHunt Dealers https://dealers.motohunt.com

Building the right compensation plan isn't easy, but it's one of the most powerful tools a dealership has to shape performance and culture.In this throwback episode, Steve Dodd joins The Dealership Fixit Podcast to explain how comp plans drive behavior, how to build one that rewards performance without breaking the bank, and how to fix broken pay structures that cause turnover or missed goals.How to research and set pay levels for key rolesThe link between pay plans and dealer profitabilityWhen to include floorplan, F&I, or volume targets in compensationManaging change when switching from hourly to commission or flat-rate payHow to keep great employees motivated long-termConnect with Steve Dodd on LinkedIn:https://www.linkedin.com/in/steve-dodds-ii-6274752b/Listen and Follow:Spotify: https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyH?si=2c816556bab94519Apple Podcasts: https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858ASponsor: MotoHunt Dealers – https://dealers.motohunt.com

Powersports veteran Brian Croft returns to The Dealership Fixit Podcast, this time representing KTM Group North America, where he leads inside sales for the central to West‐coast region plus Alaska & Hawaii. He shares a rich 25+ year journey through dealerships, distributors, parts, and OEM leadership.In this episode, we dive deep into:How KTM has evolved its dealer-partner strategy since restructuring and why alignment matters.The edge dealers gain when they stock highly desirable machines and build specialist culture.The major front-line challenges dealers face today: flooring costs, staffing, buyer readiness.Why storytelling, brand focus, and experiential retail are more critical than ever.What opportunities exist right now for stores who are willing to differentiate.Connect With Brian: https://www.linkedin.com/in/motocroft/ Connect With Jacob: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠dealers.motohunt.com⁠Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠

In this episode, Dealership Fixit Podcast host Jacob Berry talks with Gene Silas, Vice President of Sales at Brightline Dealer Advisors, about how the best dealers turn process into profit.Gene's story starts in the Marine Corps and leads through decades in automotive and powersports leadership. He shares what's working right now in F&I, how dealers can audit for silent profit leaks, and why training accountability is the missing link in most stores.Highlights:The biggest training mistake in dealership F&IWhy GMs must stop managing by spreadsheetWhat reinsurance really means for powersports dealersHow to spot internal theft before it drains your storeBuilding retention with real career paths, not empty promisesHow AI can simplify dealership auditing overnightConnect with Gene:Gene Silas on LinkedInBrightline Dealer Advisors: https://brightlinedealeradvisors.comListen and Follow:Spotify: https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyHApple Podcasts: https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858ASponsor:Smarter inventory, faster turns, better buys: dealers.motohunt.com

Why are powersports insurance rates skyrocketing? Why are major carriers leaving the market? And what can dealers actually do about it?Jacob Berry sits down with Zach Materne, Commercial Risk Consultant and former dealership operator, to unpack the real reasons coverage is getting harder to find, and how to protect your store before renewal.Zach explains what's behind insurer exits like K&K and Harco, the truth about test ride and event coverage, and the #1 claim dealers don't see coming: false pretense. He also shares practical ways to audit your coverage, prepare before renewal, and build a risk management culture that keeps your team, your customers, and your margins protected.Listen in to understand how to treat insurance like a system — not just a piece of paper.Connect with Zach: https://www.linkedin.com/in/zachary-materne/Connect with Jacob: https://www.linkedin.com/in/jacob-b-berry/Listen to learn how to sharpen your used inventory playbook and boost your dealership's profitability.Spotify: ⁠https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyH?si=2c816556bab94519⁠Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603⁠YouTube: ⁠https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858A⁠Follow Dealership Fixit:⁠TikTok ⁠| ⁠X⁠ | ⁠LinkedIn⁠ | ⁠Instagram⁠ | ⁠Facebook⁠Sponsor: ⁠dealers.motohunt.com

Jacob Berry joins the One Gang Worldwide podcast to break down what is working now for powersports dealers. We cover dealer-to-dealer buying, service-lane acquisition, fast recon, and digital merchandising that moves units. Jacob also shares his journey from WyoTech grad and Mercedes tech to sales, BDC leadership, building internet departments across RideNow, navigating the RumbleOn era, and launching AMP Digital and MotoHunt to help dealers buy right and turn faster.Listen for practical steps to source better, price smarter, and turn aged units faster.Spotify: https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyHApple Podcasts: https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858ASponsor: dealers.motohunt.com

In this episode, Powersports Business Editor in Chief & Power Hour Podcast host, Brendan Baker joins Jacob Berry for a deep dive into the new rules of pre-owned success. Dealers across the country are surviving on used inventory and the best operators are treating it like a science.Brendan and Jacob cover:How to build dealer-to-dealer buy relationships that actually workWhy your service department is your most underused buying sourceHow to turn trades faster through smart reconditioningThe right way to merchandise used bikes online for real conversionsPlus, Brendan opens up about running Powersports Business, where the industry is headed, and why print still matters.Listen to learn how to sharpen your used inventory playbook and boost your dealership's profitability.Spotify: https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyH?si=2c816556bab94519Apple Podcasts: https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858AFollow Dealership Fixit:TikTok | X | LinkedIn | Instagram | FacebookSponsor: dealers.motohunt.com

Retail leader and analyst Jeffrey McNulty breaks down a simple, usable framework for PowerSports dealers who want faster turns and better margins. We cover the traps of legacy thinking and insulated management, why a 40–45 hour target for leaders boosts performance, and how to apply the CAPED model: Customization, Adaptability, Personalization, Engagement, and Differentiation. We also dig into private-label services and guarantees, the SAG rule for authentic customer messaging, and the DAKA filter for faster decisions. If you're holding aged units, guessing on trade values, or struggling to stand out against same-brand competitors, this episode gives you a clear plan to fix it.Subscribe for more dealer-focused tactics and interviews that help you run smoother, sell smarter, and adapt faster.Follow Jeffrey: https://www.linkedin.com/in/jeffreypmcnulty/Spotify: https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyH?si=2c816556bab94519Apple Podcasts: https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858ATikTok: https://www.tiktok.com/@dealershipfixitX (Twitter): https://x.com/DealershipFixitLinkedIn: https://www.linkedin.com/company/dealershipfixit/Instagram: https://www.instagram.com/dealership_fixit/Facebook: https://www.facebook.com/dealershipfixitSponsor: dealers.motohunt.com

Thinking about selling your dealership in the next few years? Start now.Courtney Bernhard from Performance Brokerage Services joins Jacob Berry to share what really kills deals, from messy financials and family payroll to missing estate plans and frozen floorplans.Learn:Why there are more sellers than buyers in powersports right nowHow to clean up your P&L and parts department before you listThe 12–24 month prep plan that maximizes your store's valueWhy legacy and culture matter more than the moneySponsor: dealers.motohunt.comConnect with Courtney: https://www.linkedin.com/in/courtney-bernhard-072018113/Connect with Jacob: https://www.linkedin.com/in/jacob-b-berry/Listen on Spotify: https://open.spotify.com/show/32L4getcOmBCYL3fRxDlyHApple Podcasts: https://podcasts.apple.com/us/podcast/the-dealership-fixit-podcast/id1449367603YouTube: https://www.youtube.com/channel/UC8RWgq6pFKN8dHurvKa858A

NPA's Tony Altieri joins the podcast to break down why sell-through is near total, why off-road is the hottest segment, and how dealers should source and desk trades while inventory is tight. Clear moves you can use this week.LinksFollow Tony: https://www.linkedin.com/in/tony-altieri-a6817b61/Sponsor: https://dealers.motohunt.comConnect with Jacob: https://linkedin.com/in/jacob-b-berryListen on Spotify: https://spoti.fi/3N9lzfgMore on Apple Podcasts: https://apple.co/43FoanXSubscribe on YouTube: https://youtube.com/@dealershipfixit

Most dealers still treat digital leads with one call, one email, and done.In this episode, Jacob Berry sits down with Chris Yeloushan, VP of Dealer and OEM Solutions at Rollick, to talk about what's changed with online buyers and how dealerships can double close rates with simple automation, better CRM habits, and smarter follow-up.You'll learn:How modern buyers shop online before ever contacting your storeWhy nurture emails drive the highest conversionsHow to build a low-cost “invisible sales team” through automationWhy post-sale nurture creates repeat buyers and service customersDealers who master this process aren't just generating leads, they're closing them.

The service counter is the hub of your dealership. Hire for people skills, train for process, and measure what matters. In this episode we break down a proven fixed ops playbook. Clear takeaways you can use this week.Listen, follow, and share with a service manager who needs a win.Links and resources:Sponsor: dealers.motohunt.comSubscribe on YouTube: https://youtube.com/@dealershipfixitMore episodes on Apple Podcasts: https://apple.co/43FoanXListen on Spotify: https://spoti.fi/3N9lzfg

In this solo episode, Brian reads a powerful leadership article by his friend and author Jeffrey McNulty, creator of The Ultimate Retail Manual. With over 30 years in executive retail leadership at Home Depot, Lowe's, PetSmart, and more, Jeffrey's wisdom hits home for powersports dealers today.Learn how to:Build fairness into your hiring and pay practicesMaintain an even exchange of energy with your teamLead with authenticity, empathy, and engagementUnderstand why karma always wins in businessA must-listen for dealership leaders who want to inspire, grow, and lead with purpose.

This remastered throwback hits the core problems most stores face and how to fix them fast. We dig into two levers that change everything, process and time, and how culture, hiring, and phone work turn browsers into buyers. Simple moves you can use this week.What you'll learn:• A simple framework to stop “swirl” and get time back• How to replace “shoot from the hip” with a repeatable sales process• Why culture beats tactics and how to keep staff engaged• The clean way to coach calls and convert more appointments• Fear vs. price: why great service wins at full grossListen here and subscribe:Spotify: https://spoti.fi/3N9lzfgApple Podcasts: https://apple.co/43FoanXYouTube (full video): https://youtube.com/@dealershipfixitSponsor: https://dealers.motohunt.com

Used motorcycles and powersports units remain one of the best opportunities for dealers, if you know how to buy, price, and turn them right. Mike Murray, VP of Sales at National Powersport Auctions, joins Jacob Berry to share the latest 2025 market trends, pricing insights, and how dealers can leverage tools like DirectBuy and MotoHunt integration to work smarter with used inventory.We cover:- Why more Harley and metric dealers are scaling up used inventory- How pricing has shifted post-COVID and what's holding steady- The growing spread between clean bikes and rough trades- Why condition reports and true wholesale values matter- How auctions set real-world pricing — and what dealers need to understand about it- The role of NPDA Dealer Connect in uniting dealers and shaping industry changeMike also previews what NPA will bring to Dealer Connect, September 21–23 in Columbus, Ohio.Watch on YouTube: https://youtube.com/@dealershipfixitConnect with Mike: https://www.linkedin.com/in/mmurray22/ Connect with Jacob:LinkedIn: https://linkedin.com/in/jacob-b-berryAll Links: https://linktr.ee/dealershipfixitSponsor: https://dealers.motohunt.com

AI is everywhere. Vendors pitch it, consultants hype it, but how do dealers actually make it work inside the store? In this episode of the Dealership Fixit Podcast, Jacob Berry sits down with brent wees, a certified AI trainer, strategist, and founder of IdeaMeetPlan, to cut through the noise and get practical.Brent shares why most dealers overthink AI, how to start small with quick wins in sales, service, and marketing, and why creating the right prompts and agents can turn AI into a real teammate for your business. If you've been wondering how to speed up your store, save time, and finally understand what AI can do for your business, this conversation is your roadmap.Visit Brent's site: https://www.ideameetplan.com/ai-workshops/Connect with Brent: https://www.linkedin.com/in/brentwees

The National Powersports Dealer Association (NPDA) has grown into the voice dealers didn't know they needed. In this episode, Jacob Berry sits down with NPDA Membership Marketing Director Tigra Tsujikawa to dig into why the association exists, how it's giving dealers a seat at the table, and why events like Dealer Connect are unlike any other trade show.From fighting for dealer-friendly provisions in national legislation, to launching the EDGE learning program, to creating Dealer Connect as a dealer-built, dealer-led event, the NPDA is reshaping how dealers work together and grow stronger.If you're a dealership manager, GM, or owner who wants to understand why unity and advocacy matter right now, this conversation will show you what NPDA is building and why you need to be part of it.Listen to more episodes on Spotify: ⁠https://spoti.fi/3N9lzfgFurther episodes on Apple Podcasts: ⁠https://apple.co/43FoanXWatch full interviews on YouTube: ⁠https://youtube.com/@dealershipfixitFollow the Fixit Online: ⁠https://linktr.ee/dealershipfixitLearn more about NPDA: https://www.npda.orgSponsor: ⁠https://dealers.motohunt.com⁠

In this throwback episode, Teri Lynn from Triumph Motorcycles America (now with Troy Lee Designs) shares lessons every dealer can use to improve customer experience and grow ridership.We cover:Why great merchandising and inventory turnover matter more than you thinkCommon in-store mistakes that cost sales (and how to fix them)Triumph's training and support strategies for dealersThe growing role of women, families, and e-bikes in the powersports marketWhether you're a dealer principal, GM, or part of the sales and service team, this episode is packed with practical takeaways for building stronger customer connections and securing your dealership's future.Connect with Teri: https://www.linkedin.com/in/terillynn/Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect With Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

John joins the show to share the systems and leadership practices that make his dealership stand out. From creating a culture that employees buy into, to refining the used bike process, to balancing digital expectations with in-store experiences, John explains what it takes to build long-term success.We talk about the risks he's taken, how his team adapts to challenges, and why relentless improvement keeps Wilkins Harley-Davidson profitable year after year. If you're managing a dealership, this is a must-listen conversation packed with actionable insights.We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Connect with John: https://www.linkedin.com/in/john-lyon-4552139/Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect with Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

In this throwback episode, we were joined by industry veteran Jared Burt, founder of Rexburg Motorsports and now a leading advocate for helping OEMs and dealers prepare for the future of retail in powersports.We dive into how consumer expectations are evolving faster than most dealerships realize, and what you can do today to stay ahead. From mobile service and same-day delivery to unified commerce strategies that connect OEMs and dealers, Jared shares real-world examples and actionable steps for thriving in the next decade.Connect with Jared: https://www.linkedin.com/in/jaredburt/Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Connect with our Host: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

Appointments are more than just dates on a calendar—they're the first real commitment your internet leads make toward buying. In this episode, Heather Deatherage breaks down exactly how powersports and motorcycle dealers can boost their show rates and close more deals with a structured appointment-setting process.You'll learn:Why an appointment is a psychological turning pointHow to confirm without giving customers an easy exitSame-day confirmation tactics that drive attendanceHow manager involvement adds urgency and credibilityThe key metrics to measure for appointment-setting successIf your internet department is setting lots of appointments but seeing too many no-shows, this episode is your blueprint for improvement.YouTube Interviews: https://youtube.com/@dealershipfixitConnect with Heather: https://www.linkedin.com/in/heather-deatherageFollow the Fixit Online: https://linktr.ee/dealershipfixitSponsor: https://dealers.motohunt.com

This week on the Dealership Fixit Podcast, Jacob Berry sits down with Nate Sanel of National Powersports Distributors to talk about the art of running a profitable used motorcycle department. Nate opens up about how his company manages 1,200+ units, what mistakes still trip them up, and why most dealerships are underperforming in used.If you're trying to scale your pre-owned business, reduce aged units, or stop losing margin to emotional decisions, this episode is for you.Connect with Nate: https://www.linkedin.com/in/bikernate/Want to fix your used inventory strategy? Download the free Ultimate Used Inventory Playbook at https://dealers.motohunt.com/ultimate-used-inventory-playbookListen to more episodes on Spotify: https://spoti.fi/3N9lzfgWatch the YouTube interviews: https://youtube.com/@dealershipfixitFind all links here: https://linktr.ee/dealershipfixit

Tired of watching leads die in your CRM? In this episode, Heather Deatherage returns to lay out what a real internet sales department should look like in 2025, from hiring and pay structure to process and accountability.You'll hear how to hire reps that don't quit at the first objection, why pay plans must reward appointments (not just sales), and what KPIs every manager should be watching to prevent lead burnout. Plus, Heather breaks down her proven 21-Day Follow-Up Plan — and why some of your salespeople probably shouldn't be answering the phones.Whether you're building a BDC or fixing one that's failing, this episode gives you a complete blueprint.Listen on Spotify: ⁠https://spoti.fi/3N9lzfg⁠Listen on Apple Podcasts: ⁠https://apple.co/43FoanX⁠Watch the Interview: ⁠https://youtube.com/@dealershipfixit⁠Connect with Heather: www.linkedin.com/in/heather-deatherageSponsor: ⁠https://dealers.motohunt.com⁠Follow the Fixit Podcast: ⁠https://linktr.ee/dealershipfixit⁠

You're spending real money to drive leads… but where are the results? If your internet leads are sitting cold in the CRM, this episode will punch you in the gut (in the best way possible).Heather Deatherage is back, and she's not pulling any punches. She lays out exactly why most powersports dealerships fail at converting online leads, and how to fix it. From why you need a true internet sales team (not a warm body with a login), to 21-day follow-up playbooks, scripting secrets, KPIs, and speed-to-lead strategies that actually get customers through your doors.We're talking:The 15-minute window that wins the sale (or loses it forever)Why your CRM is your most underutilized profit centerThe top 5 killers of lead conversion inside most dealershipsWhy more leads isn't your problem — it's your broken processHow to structure, train, and manage a real internet department that performsStill guessing what to say or how often to follow up? Still letting floor guys “handle” your internet traffic? You're burning money. This episode shows you how to stop the bleeding and start converting.Plus: Heather shares a free action step you can take this week to audit your team's response time, and she even offers a mystery shop to show you where your gaps are.Listen now and stop treating online leads like second-class citizens.Links:More episodes: https://dealershipfixit.comMotoHunt Dealer Tools: dealers.motohunt.com

In this episode of the Dealership Fixit Podcast, Austin Rothbard, founder and CEO of Twisted Road discusses used bike rentals at dealerships.But this isn't just about peer-to-peer bike sharing anymore. Austin breaks down Twisted Road's dealer rental system, giving powersports dealerships a simple, low-risk way to turn used inventory into rental income & offer longer “test rides” that convert shoppers into buyers.If your dealership has used bikes sitting on the lot, or you're struggling to close customers who say “I just wish I could ride it first,” this episode is a must-listen.

Most dealerships are 20 years behind in their F&I process—and they don't even know it.In this throwback episode, we sit down with Derek Sanders, one of the sharpest minds in finance & insurance strategy for the powersports industry. They cover everything from process breakdowns to word tracks to real numbers you can steal and implement today.If you're a GM, Sales Manager, or BDC Leader, this one's not optional.

In this episode, we break down what it really takes to build high-performing used motorcycle listings that get more leads. From photo strategy and pricing to showroom staging and digital listing health, we cover it all. If you're holding onto aged units or struggling to get traction online, this one's for you.You'll learn:Why photo quality and background matter more than you thinkHow to write listings that build trust and convertFloor strategy for moving aging unitsA simple 30-60-90-180 pricing plan to protect your marginsTools you can use to automate listing quality checks and alertsThis is all part of what's inside the MotoHunt Ultimate Used Inventory Playbook — a free resource for dealers.Download it here: https://dealers.motohunt.com/ultimate-used-inventory-playbookListen on Spotify: https://open.spotify.com/show/dealershipfixitCheck out MotoHunt: dealers.motohunt.com

Heather Deatherage is back with hard-hitting advice on how to speed up your trade appraisal process, treat trade leads like the hot buyers they are, and tap overlooked sources like service ROs and dealer-to-dealer wholesale. This episode gives you a real-world process for capturing more inventory and closing more deals, all without guessing.

What's Missing at Powersports Dealerships Today? — with Nate Sanel In this Dealership fiXit throwback, we sit down with Nate Sanel, founder of National Powersports Distributors and Bank My Bike, to talk about what dealerships still get wrong and how to build a business that wins on trust, process, and forward-thinking inventory strategy.

Jacob Berry sits down with co-op pro Sarah McVean Brown to demystify one of the most overlooked revenue streams in the powersports industry, OEM Co-Op programs.From Polaris to BRP, Harley-Davidson to Honda, every brand has its own system, rules, and reimbursement rates. In this episode, you'll learn:✔️ What Co-Op is (and isn't)✔️ What's co-opable — from Google Ads to mailers and even MotoHunt classifieds✔️ How to plan your campaigns across multiple OEMs✔️ Why working with an agency might save you and make you money✔️ What happens when you miss the little details (spoiler: it's $$$)

Heather Deatherage breaks down how to turn your CRM into your digital memory, so your team never drops a lead again.Learn best practices for clean data, fast follow-up, smart automation, and more.

This episode features longtime fixed operations trainer and powersports leadership coach Kurt von Ahnen — and it's packed with timeless insight.From teaching himself the ropes as a Jeep service writer to building training programs for Ducati and Suzuki, Kurt shares exactly what powersports dealers need to focus on today to build stronger teams, better communication, and more profitable shops.

This TrueTrack webinar discusses digital marketing strategies for powersports dealerships, featuring expert Jacob Berry, and covers topics like website optimization, Google Business Profile, content marketing, lead generation, and the importance of timely follow-up.We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Follow Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠

In this throwback conversation, we sit down with Michael Masouras, ex-Google engineer and founder of MotoHunt, to unpack how dealership websites are ranked, how search works, and what local powersports dealers can do to improve their online visibility for free.

Retain Your P&A Customers with Richard Kimes https://www.linkedin.com/in/richard-kimes-017rbk/ 

On this episode of Power Player, Jacob Berry of MotoHunt discusses the importance of effective inventory management for powersports dealers. For instance, used bike sales are a major profit center for dealers, and there are several key strategies for sourcing used bikes, including wholesale, auctions, the dealer's own service department, private party sales and marketing on the dealer's website.Dealers need organized, efficient systems to track and manage all their used bike acquisition efforts, from offers made to final purchases. They also need to focus on effectively marketing and merchandising both their new and used inventory on their websites to drive more leads and sales.Overall, data, process and technology are critical for dealers to effectively manage their inventory and maximize profitability.Be sure to watch the video to learn more!We post weekly updates, so make sure to subscribe and follow us! If you have any suggestions or want to chat with us, don't hesitate to leave a comment.Listen to More Spotify: ⁠https://spoti.fi/3N9lzfg ⁠Further Episodes Apple Podcast: ⁠https://apple.co/43FoanX ⁠Interviews YouTube: ⁠https://youtube.com/@dealershipfixit ⁠Follow Our Host Jacob:LinkedIn: ⁠https://linkedin.com/in/jacob-b-berry ⁠Follow the Fixit Online: ⁠https://linktr.ee/dealershipfixit⁠Sponsor: ⁠https://dealers.motohunt.com⁠