Strategy with Jason

What really happens after the sale determines whether a customer becomes loyal—or disappears forever. In this episode of the Driven Loyalty Podcast, Jason Harris sits down with Joe Webb to unpack one of the biggest loyalty killers in automotive retail: poor post-sale engagement. This isn't about CRM checkboxes or automated follow-ups. It's about intentional communication, real human connection, and building processes that empower your team to do the right thing—every time. If you're tired of spending more on marketing just to replace customers you already earned, this conversation will challenge how you think about post-sale strategy—and show you what actually moves the needle. ⚡Powered by Podium, redefining customer connection. Visit: https://www.podium.com/swj

Most dealerships think they have a process. Very few can actually prove it's being followed. In this episode of Shift Into Profit, Jason Harris sits down with Gavin Janis Siro.ai to break down one of the biggest blind spots in automotive retail: confusing checklists with real process management. Dealers spend massive time and money getting customers into the showroom—but once the conversation starts, performance is often measured with nothing more than gut feel, assumptions, or outdated check-the-box reviews. If you manage sales, F&I, or dealership operations—and you care about consistency, compliance, customer experience, and profit—this episode will challenge how you think about process.

The dealership world is changing fast — and most dealers aren't ready. In this episode of the Strategy with Jason Podcast, Jason Harris sits down with Adam Bruttell from Netsol to break down what's really happening inside modern dealerships and why the traditional car-buying experience is breaking down. Today's customer shops online first. In fact, 90% of the buying journey happens before they ever walk into the dealership — yet many stores still act like the customer is starting from zero when they arrive. That disconnect is costing dealers deals, trust, and long-term profitability. The future dealership will look very different in the next five years — and the dealers who adapt now will be the ones who win.

Automotive technology is broken — and it's not because dealers don't buy enough tools. In this episode of Driven Loyalty, Jason Harris sits down with automotive technology veteran Adam Gillrie from Savvy Dealer to unpack why dealership tech stacks are still 10 years behind, how innovation keeps getting derailed, and why no amount of marketing can fix a bad customer experience. They dig into the real reasons dealer technology fails: tools built for dealerships instead of customers, endless software band-aids for broken processes, and an industry that ignores its own data. From CRMs and websites to AI, digital BDCs, and data-driven decision making, this conversation cuts through the noise and challenges how dealers think about technology, people, and process. If you're tired of buying “tools” that promise results but deliver friction, this episode will change how you evaluate tech, measure performance, and design experiences that actually create loyal customers. In this episode, you'll learn: • Why automotive technology innovation keeps stalling • How dealers unintentionally sabotage great ideas • Why tools don't fix broken processes • The danger of building tech for dealers instead of customers • How data should guide decisions — not dashboards • What AI gets right (and wrong) in dealerships today • How top operators actually create loyal customers This episode is for dealer principals, GMs, marketing leaders, and anyone responsible for choosing, managing, or fixing dealership technology. ⚡Powered by Podium, redefining customer connection. Visit: https://www.podium.com/swj

On today's episode of The Strategy with Jason Podcast, DJ Sardana joins me in Las Vegas at the Digital Dealer Conference. DJ and I discuss the questions you MUST ask your Marketing agency, how to know if they're a PARTNER and so much more! For more info on C-4 Analytics, visit: https://c-4analytics.com/ DJ Sardana: http://www.djsardana.com/ Strategy With Jason: https://strategywithjason.com Listen To The Strategy With Jason Podcast: Apple Podcast: https://apple.co/3IwlT3v Spotify: https://spoti.fi/3fT8V3H Soundcloud: https://bit.ly/347rnDb #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #bell2bell #strategy️ #data #automotivedata #automotivemarketing #customerexperience

Welcome to the Modern Automotive Marketing Podcast . We're talking full-funnel strategies, predictive insights, and real-world tactics that help dealers win in today's market. In this episode, Justin Friend and I discuss why generic ads burn budget and fail to connect with buyers who expect real-time, personalized messaging. We also get into how Proficy's approach to dynamic creative is tailored to each stage of the funnel and why that's so important. Justin Friend: https://www.linkedin.com/in/justin-d-friend/ Proficy Digital: https://proficydigital.com/ #automotive #automotiveindustry #dealership #dealerships #dealersolutions #strategy️ #data #automotivedata #automotivemarketing #modernautomotivemarketing

Welcome to the Modern Automotive Marketing Podcast . We're talking full-funnel strategies, predictive insights, and real-world tactics that help dealers win in today's market. In this episode, Justin Friend and I discuss why dealers can't rely on Google and Facebook alone. We explore why dealers fight for the bottom 3% in-market buyers while ignoring the 97% top of funnel buyers. Justin Friend: https://www.linkedin.com/in/justin-d-friend/ Proficy Digital: https://proficydigital.com/ #automotive #automotiveindustry #dealership #dealerships #dealersolutions #strategy️ #data #automotivedata #automotivemarketing #modernautomotivemarketing

Welcome to the Experian Auto Insights podcast — where we unpack key insights from Experian's Quarterly Automotive Trends Reports. In this episode, Kirsten Von Busch, Jennifer Ng and I explore trends in SUV registrations, automotive consumer lifestyle segmentation, insights from The Trade Desk and so much more! Get Experian's Quarterly Automotive Trends Reports here: https://www.experian.com/automotive/auto-quarterly-trends Kirsten Von Busch: Kirsten.VonBusch@experian.com Jennifer Ng: jennifer.ng@thetradedesk.com #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #strategy️ #data #automotivedata #automotivemarketing #experian

Welcome to the Experian Auto Insights podcast — where we unpack key insights from Experian's Quarterly Automotive Trends Reports. In this episode, Melinda Zabritski and I explore trends in EV leasing, consumer credit scores, monthly vehicle financing payments and so much more! Get Experian's Quarterly Automotive Trends Reports here: https://www.experian.com/automotive/auto-quarterly-trends Melinda Zabritski: melinda.zabritski@experian.com #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #strategy️ #data #automotivedata #automotivemarketing #experian

Welcome to the Experian Auto Insights podcast — where we unpack key insights from Experian's Quarterly Automotive Trends Reports. In this episode, John Howard and I explore the automotive trends in what cars are on the road, what's happening with EV's and so much more! Get Experian's Quarterly Automotive Trends Reports here: https://www.experian.com/automotive/auto-quarterly-trends #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #strategy️ #data #automotivedata #automotivemarketing #experian

Welcome to the Experian Auto Insights podcast — where we explore the data driving today's automotive industry! Join us as we unpack key insights from Experian's Quarterly Automotive Trends Reports to help you stay ahead in a fast-moving market. Get Experian's Quarterly Automotive Trends Reports here: https://www.experian.com/automotive/auto-quarterly-trends #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #strategy️ #data #automotivedata #automotivemarketing #experian

On today's episode of The Drive Podcast, Randy Kobat joins me in Las Vegas at the NIADA Conference. Randy and I discuss seamless processes, improving fixed ops efficiency, accurate mechanical inspection and so much more! For more info on Repair OnDemand, visit: https://www.repairondemand.com/ Randy Kobat: https://www.linkedin.com/in/randykobat/ Strategy With Jason: https://strategywithjason.com Listen To The Strategy With Jason Podcast: Apple Podcast: https://apple.co/3IwlT3v Spotify: https://spoti.fi/3fT8V3H Soundcloud: https://bit.ly/347rnDb #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #bell2bell #strategy️ #data #automotivedata #automotivemarketing #customerexperience

On today's episode of The Drive Podcast, Tolga Tezel joins me in Las Vegas at the NIADA Conference. Tolga and I discuss avoiding gaps in your process, streamlining insurance verification, saving time with technology and more! For more info on Canopy Connect, visit: https://www.usecanopy.com/ Tolga Tezel: https://www.linkedin.com/in/ttezel/ Strategy With Jason: https://strategywithjason.com Listen To The Strategy With Jason Podcast: Apple Podcast: https://apple.co/3IwlT3v Spotify: https://spoti.fi/3fT8V3H Soundcloud: https://bit.ly/347rnDb #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #bell2bell #strategy️ #data #automotivedata #automotivemarketing #customerexperience

On today's episode of The Drive Podcast, Anthony Timpson joins me in Las Vegas at the NIADA Conference. Anthony and I discuss developing customer relationships in a digital world, having a people first mindset, customer loyalty and more! For more info on Gold Standard Automotive, visit: https://goldstandardautomotive.com/ Anthony Timpson: https://www.linkedin.com/in/anthony-timpson-694337121/ Strategy With Jason: https://strategywithjason.com Listen To The Strategy With Jason Podcast: Apple Podcast: https://apple.co/3IwlT3v Spotify: https://spoti.fi/3fT8V3H Soundcloud: https://bit.ly/347rnDb #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #bell2bell #strategy️ #data #automotivedata #automotivemarketing #customerexperience

On today's episode of The Drive Podcast, Doug Hadden joins me in Las Vegas at the NIADA Conference. Doug and I discuss the digital to physical hand-off, using data over gut feel, repricing cars and more! For more info on ACV Auctions, visit: https://www.acvauctions.com/ Doug Hadden: https://www.linkedin.com/in/doug-hadden-a0598115/ Strategy With Jason: https://strategywithjason.com Listen To The Strategy With Jason Podcast: Apple Podcast: https://apple.co/3IwlT3v Spotify: https://spoti.fi/3fT8V3H Soundcloud: https://bit.ly/347rnDb #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #bell2bell #strategy️ #data #automotivedata #automotivemarketing #customerexperience For more info on ACV Auctions, visit: https://www.acvauctions.com/ Doug Hadden: https://www.linkedin.com/in/doug-hadden-a0598115/ Strategy With Jason: https://strategywithjason.com Listen To The Strategy With Jason Podcast: Apple Podcast: https://apple.co/3IwlT3v Spotify: https://spoti.fi/3fT8V3H Soundcloud: https://bit.ly/347rnDb #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #bell2bell #strategy️ #data #automotivedata #automotivemarketing #customerexperience

On today's episode of The Drive Podcast, Richard DeLancey joins me in Las Vegas at the NIADA Conference. Richard and I discuss optimizing your marketing efforts with streaming ads, tracking conversions, customer data and more! For more info on Coast Technology, visit: https://www.coasttechnology.com/ Richard DeLancey: https://www.linkedin.com/in/richard-delancey-b3619a5/ Strategy With Jason: https://strategywithjason.com Listen To The Strategy With Jason Podcast: Apple Podcast: https://apple.co/3IwlT3v Spotify: https://spoti.fi/3fT8V3H Soundcloud: https://bit.ly/347rnDb #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #bell2bell #strategy️ #data #automotivedata #automotivemarketing #customerexperience #streamingads #OTT #CTV

Billy Hymas, Ross Tinkham and I discuss the exciting possibilities of AI assistants helping independent dealers develop a consistent customer experience, respond to leads more quickly, develop meaningful conversations and so much more! NIADA Las Vegas - Podium Booth 525 ⚡Powered by Podium, redefining customer connection. Visit: https://www.podium.com/swj #DrivenLoyalty #Podium #AIAssistants #CustomerRetention #AutomotiveInnovation #dealership #automotive #carguy #automotivepodcast #dealer #cardealer #dealers #cardealer #ev #electriccars #data #AI #automotiveindustry

Tune in for another exciting episode of Driven Loyalty, sponsored by Podium —your partner in enhancing customer communication and driving business growth.

This week on The Golden Wrench Podcast I sit down with Roger Gutierrez. Roger and I discuss developing new technicians, dealership culture, how to handle tariffs in fixed ops and more! For more info on Repair360, visit: https://www.repair360.com/ Digital Dealership Solutions: ddsolutions.ca Strategy With Jason: strategywithjason.com Bell2Bell: bell2bell.ca Listen To The Strategy With Jason Podcast: Apple Podcast: https://apple.co/3IwlT3v Spotify: https://spoti.fi/3fT8V3H Soundcloud: https://bit.ly/347rnDb

This week on The Golden Wrench Podcast I sit down with Austin Conroy. Austin and I discuss the importance of having a staff member be a spokesperson for your dealership, keeping customers and employees happy, testing your processes and more! For more info on Repair360, visit: https://www.repair360.com/ Digital Dealership Solutions: ddsolutions.ca Strategy With Jason: strategywithjason.com Bell2Bell: bell2bell.ca Listen To The Strategy With Jason Podcast: Apple Podcast: https://apple.co/3IwlT3v Spotify: https://spoti.fi/3fT8V3H Soundcloud: https://bit.ly/347rnDb

This week on The Golden Wrench Podcast I sit down with John Traver. John and I discuss how to master your BDC process, improve loyalty, how to know your customer better and more! For more info on Repair360, visit: https://www.repair360.com/ Digital Dealership Solutions: ddsolutions.ca Strategy With Jason: strategywithjason.com Bell2Bell: bell2bell.ca Listen To The Strategy With Jason Podcast: Apple Podcast: https://apple.co/3IwlT3v Spotify: https://spoti.fi/3fT8V3H Soundcloud: https://bit.ly/347rnDb #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #leadership #leader #bell2bell #strategy️ #data #fixedops #servicedrive #service #customercentric #customerrelationships #bdc #loyalty

Join us as we sit down with Kaylee Felio, The Parts Girl from PartsEdge, as we discuss how the parts department will be a HUGE part of 2025. The Golden Wrench Podcast Series delves into the world of automotive Fixed Operations, uncovering the strategies and insights that drive success in the industry. For more info on Repair 360, visit: https://www.repair360.com/

A lifelong entrepreneur, Alex Lawrence has grown EV Auto from just an idea to an expanding enterprise through one concept--create an experience that attracts people. Tune in for another exciting episode of Driven Loyalty, sponsored by Podium —your partner in enhancing customer communication and driving business growth.

In this episode of the Strategy with Jason Podcast, Jason sits down with Mike Boyd from Repair On Demand to discuss developing your dealerships competitive advantage by nailing down your KPI's, resources and strategies. They tackle the importance of having a defined process, aligning the goal of the dealership, inventory management and more! For more info on Repair On Demand, visit: https://www.repairondemand.com/ Mike Boyd: https://www.linkedin.com/in/mboydrecon/ Digital Dealership Solutions: ddsolutions.ca Strategy With Jason: strategywithjason.com Bell2Bell: bell2bell.ca Listen To The Strategy With Jason Podcast: Apple Podcast: https://apple.co/3IwlT3v Spotify: https://spoti.fi/3fT8V3H Soundcloud: https://bit.ly/347rnDb #automotive #automotiveindustry #automotivesoftware #dealership #dealerships #dealersolutions #bell2bell #strategy️ #data #automotivedata #automotivemarketing #customerexperience #data-driven #process