Podcasts about gpt

On this episode of Crazy Wisdom, I, Stewart Alsop, sit down with Sweetman, the developer behind on-chain music and co-founder of Recoup. We talk about how musicians in 2025 are coining their content on Base and Zora, earning through Farcaster collectibles, Sound drops, and live shows, while AI agents are reshaping management, discovery, and creative workflows across music and art. The conversation also stretches into Spotify's AI push, the “dead internet theory,” synthetic hierarchies, and how creators can avoid future shock by experimenting with new tools. You can follow Sweetman on Twitter, Farcaster, Instagram, and try Recoup at chat.recoupable.com.Check out this GPT we trained on the conversationTimestamps00:00 Stewart Alsop introduces Sweetman to talk about on-chain music in 2025.05:00 Coins, Base, Zora, Farcaster, collectibles, Sound, and live shows emerge as key revenue streams for musicians.10:00 Streaming shifts into marketing while AI music quietly fills shops and feeds, sparking talk of the dead internet theory.15:00 Sweetman ties IoT growth and shrinking human birthrates to synthetic consumption, urging builders to plug into AI agents.20:00 Conversation turns to synthetic hierarchies, biological analogies, and defining what an AI agent truly is.25:00 Sweetman demos Recoup: model switching with Vercel AI SDK, Spotify API integration, and building artist knowledge bases.30:00 Tool chains, knowledge storage on Base and Arweave, and expanding into YouTube and TikTok management for labels.35:00 AI elements streamline UI, Sam Altman's philosophy on building with evolving models sparks a strategy discussion.40:00 Stewart reflects on the return of Renaissance humans, orchestration of machine intelligence, and prediction markets.45:00 Sweetman weighs orchestration trade-offs, cost of Claude vs GPT-5, and boutique services over winner-take-all markets.50:00 Parasocial relationships with models, GPT psychosis, and the emotional shock of AI's rapid changes.55:00 Future shock explored through Sweetman's reaction to Cursor, ending with resilience and leaning into experimentation.Key InsightsOn-chain music monetization is diversifying. Sweetman describes how musicians in 2025 use coins, collectibles, and platforms like Base, Zora, Farcaster, and Sound to directly earn from their audiences. Streaming has become more about visibility and marketing, while real revenue comes from tokenized content, auctions, and live shows.AI agents are replacing traditional managers. By consuming data from APIs like Spotify, Instagram, and TikTok, agents can segment audiences, recommend collaborations, and plan tours. What once cost thousands in management fees is now automated, providing musicians with powerful tools at a fraction of the price.Platforms are moving to replace artists. Spotify and other major players are experimenting with AI-generated music, effectively cutting human musicians further out of the revenue loop. This shift reinforces the importance of artists leaning into blockchain monetization and building direct relationships with fans.The “dead internet theory” reframes the future. Sweetman connects IoT expansion and declining birth rates to a world where AI, not humans, will make most online purchases and content. The lesson: build products that are easy for AI agents to buy, consume, and amplify, since they may soon outnumber human users.Synthetic hierarchies mirror biological ones. Stewart introduces the idea that just as cells operate autonomously within the body, billions of AI agents will increasingly act as intermediaries in human creativity and commerce. This frames AI as part of a broader continuity of hierarchical systems in nature and society.Recoup showcases orchestration in practice. Sweetman explains how Recoup integrates Vercel AI SDK, Spotify APIs, and multi-model tool chains to build knowledge bases for artists. By storing profiles on Base and Arweave, Recoup not only manages social media but also automates content optimization, giving musicians leverage once reserved for labels.Future shock is both risk and opportunity. Sweetman shares his initial rejection of AI coding tools as a threat to his identity, only to later embrace them as collaborators. The conversation closes with a call for resilience: experiment with new systems, adapt quickly, and avoid becoming a Luddite in an accelerating digital age.

Send us a textIvan Crewkov is the CEO and Co-Founder of Buddy.ai, the leading AI tutor for kids under 12, reaching over 20 million students annually from all over the world. Buddy is not just a chatbot. It's an AI-powered talking animated character in a mobile app teaching English as a foreign language to students all over the world.  Buddy is unique because it operates in a highly regulated environment where most off-the-shelf AIs like Chat GPT can't be used.

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. John Worthington is the founder and CEO of Sircles App, the social recommendations app designed to take out Yelp. Top 3 Value Bombs 1. You do not have to force yourself to wake up early if you are not a morning person. You can have great success getting up when you feel like your clock is ready. 2. By gamification, you create progression. 3. Having a good product, telling your story the right way, and solving a problem for your consumers will give you a good chance of raising funds to get you started. Caring is Sharing! Sircles provides a fun and intuitive way to find the entertainment and places your friends love - Sircles Website Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Public - Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less. All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA and SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability - verify independently before use. Rate as of 6/24/25. APY is variable and subject to change. Terms and Conditions apply.  

In this conversation, I dive into the transformative capabilities of GPT-5, highlighting its advanced reasoning and prompt engineering techniques. I share how I've been leveraging these features to unlock new possibilities in business, from using connectors to tap into data to analyzing decisions from multiple perspectives. Along the way, I provide practical examples and encourage listeners to put these techniques into action so they can boost their productivity and effectiveness with AI.The Ultimate GPT-5 Go-To-Market Prompting Toolkit: https://www.aiforrevenue.com/ultimate-gpt-5-go-to-market-prompting-toolkitChapters00:00 Unlocking the Power of GPT-502:43 Advanced Prompt Engineering Techniques03:52 Leveraging Connectors for Enhanced Insights06:02 Agentic Workflow Prompting: Unleashing AI Potential08:26 Practical Applications of AI in Marketing Strategies

Money flood - insane revenue and valuation growth, AI impacting every industry, Open AI and Microsoft deal, new time compute records are changing the game, the first AI government member, and more important AI news for the week ending on September 12 2025Is AI on the verge of world domination… or an economic meltdown?This week's AI headlines weren't about shiny new model releases and that's a good thing. It gave us time to zoom out and examine the billion-dollar chess game shaping our future.From OpenAI's $115B spend-fest to the first AI government cabinet member, and from Replit's code-writing agents to copyright lawsuits with a twist — this episode is a crash course in just how *wild* and *wide* AI's reach has become.Here's your witty but grounded executive summary of the week's most impactful AI news — handpicked and broken down by your host, Isar Meitis, with direct implications for how business leaders should think, adapt, and move.In this session, you'll discover:- OpenAI's capital-intensive moonshot and why it may still not be profitable in 2030- Microsoft's unexpected pivot: From exclusive OpenAI integration to paying AWS for Claude- The first AI cabinet member in Albania here's why it might be brilliant (or backfire)- AI-made movies & TV are no longer a fantasy, OpenAI is backing a full-length feature- Funding frenzy decoded: Databricks, Replit, Perplexity, and others are raising billions- "Thinking" AI that works for hours: How new models are pushing past past limitations- 5,000 AI podcasts a week for $1 each?! The scary-fascinating rise of mass-produced audio- FTC probes AI's influence on kids and what it means for regulation & trust- AI-powered AR glasses from Amazon — coming to delivery drivers and consumers near you- Duke gives GPT-4o to all students what this means for the future of higher education- Why Apple is strangely silent on AI this year, and what it could cost themGoogle Cloud AI Agent Handbook (PDF) - https://services.google.com/fh/files/misc/ai_agents_handbook.pdfAbout Leveraging AI The Ultimate AI Course for Business People: https://multiplai.ai/ai-course/ YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/ Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/events If you've enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Aurelian Amacker is a French marketer who's been in the industry since 2010. In 2018 he launched systeme.io, an all-in-one marketing platform with 10,000 customers and 200,000 free users. Top 3 Value Bombs 1. If you try to integrate different tools, there is no way you will get a good user experience. 2. Entrepreneurship is not about theory. It's about being pragmatic. It's about reality. 3. Focus on more important things, like creating more offers, driving more traffic, and building your email list. Save 30 percent on your annual plan and get 6 FREE bonuses worth 3,682 dollars. The Easiest and Fastest Way to Grow Your Online Business - Systeme.io Startup Annual Plan Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Gelt - Your year-round tax partner built for entrepreneurs, business owners, investors, and high net-worth individuals who want to keep more of what they earn. Get a personalized consultation and 10 percent off your first year when you mention Entrepreneurs on Fire. Visit JoinGelt.com/eof. Public - Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less. All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA and SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability - verify independently before use. Rate as of 6/24/25. APY is variable and subject to change. Terms and Conditions apply.  

Thanks to my friends at Public.comAll investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability—verify independently before use.

Ranjan Roy from Margins is back for our weekly discussion of the latest tech news. We cover: 1) Apple's impressive new iPhone Pro models 2) Who is the iPhone Air for? 3) Has the phone reached its ultimate form factor 4) Is generative AI threatening to upend the smartphone market 5) Meta's new smartglasses are coming 6) Nepal's Gen Z overthrows the government and picks a new leader on Discord 7) OpenAI growth stats after GPT-5 launch 8) Oracle and OpenAI's new $300 billion deal 9) Flirting with ChatGPT 10) The AI companionship use case is real 11) Does San Francisco have 996 work culture? --- Enjoying Big Technology Podcast? Please rate us five stars ⭐⭐⭐⭐⭐ in your podcast app of choice. Want a discount for Big Technology on Substack + Discord? Here's 25% off for the first year: https://www.bigtechnology.com/subscribe?coupon=0843016b Questions? Feedback? Write to: bigtechnologypodcast@gmail.com

In this episode of Crazy Wisdom, host Stewart Alsop sits down with Hannah Aline Taylor to explore themes of personal responsibility, freedom, and interdependence through her frameworks like the Village Principles, Distribution Consciousness, and the Empowerment Triangle. Their conversation moves through language and paradox, equanimity, desire and identity, forgiveness, leadership, money and debt, and the ways community and relationship serve as our deepest resources. Hannah shares stories from her life in Nevada City, her perspective on abundance and belonging, and her practice of love and curiosity as tools for living in alignment. You can learn more about her work at loving.university, on her website hannahalinetaylor.com, and in her book The Way of Devotion, available on Amazon.Check out this GPT we trained on the conversationTimestamps00:00 Stewart Alsop welcomes Hannah Aline Taylor, introducing Loving University, Nevada City, and the Village Principles.05:00 They talk about equanimity versus non-duality, emotional mastery, and curating experience through boundaries and high standards.10:00 The focus shifts to desire as “who do I want to be,” identity as abstraction, and relationships beyond monogamy or labels.15:00 Hannah introduces the Empowerment Triangle of anything, everything, nothing, reflecting on reality as it is and the role of perception.20:00 Discussion of Nevada City's healing energy, community respect, curiosity, and differences between East Coast judgment and West Coast freedom.25:00 Responsibility as true freedom, rebellion under tyranny, delicate ecosystems, and leadership inspired by the Dao De Jing.30:00 Love and entropy, conflict without enmity, curiosity as practice, and attention as the prerequisite for experience.35:00 Forgiveness, discernment, moral debts, economic debt, and reframing wealth consciousness through the “princess card.”40:00 Interdependence, community belonging, relationship as the real resource, and stewarding abundance in a disconnected world.45:00 Building, frontiers, wisdom of indigenous stewardship, the Amazon rainforest, and how knowledge without wisdom creates loss.50:00 Closing reflections on wholeness, abundance, scarcity, relationship technology, and prioritizing humanity in transition.Key InsightsHannah Taylor introduces the Village Principles as a framework for living in “distribution consciousness” rather than “acquisition consciousness.” Instead of chasing community, she emphasizes taking responsibility for one's own energy, time, and attention, which naturally draws people into authentic connection.A central theme is personal responsibility as the true meaning of freedom. For Hannah, freedom is inseparable from responsibility—when it's confused with rebellion against control, it remains tied to tyranny. Real freedom comes from holding high standards for one's life, curating experiences, and owning one's role in every situation.Desire is reframed from the shallow “what do I want” into the deeper question of “who do I want to be.” This shift moves attention away from consumer-driven longing toward identity, integrity, and presence, turning desire into a compass for embodied living rather than a cycle of lack.Language, abstraction, and identity are questioned as both necessary tools and limiting frames. Distinction is what fuels connection—without difference, there can be no relationship. Yet when we cling to abstractions like “monogamy” or “polyamory,” we obscure the uniqueness of each relationship in favor of labels.Hannah contrasts the disempowerment triangle of victim, perpetrator, and rescuer with her empowerment triangle of anything, everything, and nothing. This model shows reality as inherently whole—everything arises from nothing, anything is possible, and suffering begins when we believe something is wrong.The conversation ties money, credit, and debt to spiritual and moral frameworks. Hannah reframes debt not as a burden but as evidence of trust and abundance, describing her credit card as a “princess card” that affirms belonging and access. Wealth consciousness, she says, is about recognizing the resources already present.Interdependence emerges as the heart of her teaching. Relationship is the true resource, and abundance is squandered when lived independently. Stories of Nevada City, the Amazon rainforest, and even a friend's Wi-Fi outage illustrate how scarcity reveals the necessity of belonging, curiosity, and shared stewardship of both community and land.

Callidus Legal AI is transforming litigation practice by building comprehensive AI-powered workflows for legal professionals. With 1,200 customers and 100% quarter-over-quarter growth, the company has developed a product-led growth strategy that combines domain-specific AI tools with visual multi-step workflows. In this episode, Justin McCallon shares how Callidus has achieved rapid growth through a zero-friction PLG approach while building trust in a traditionally conservative industry. Topics Discussed: The current state and future potential of AI in legal practice  Callidus's approach to building domain-specific legal AI tools with visual workflows  The company's comprehensive case database containing 11 million U.S. cases  Product-led growth strategies that drove 100% quarterly growth and 1,200 customers  Performance marketing optimization for legal AI tools  Building trust and eliminating hallucination risks in AI-powered legal research  The evolution from chatbot-based tools to sophisticated visual workflows  Organic growth strategies including making case databases freely accessible on the web GTM Lessons For B2B Founders: Master zero-friction PLG for professional services: Callidus achieved 1,200 customers and 100% quarterly growth by eliminating traditional B2B sales friction. Justin explained their approach: "Initially we did this with zero touch points, zero friction. You don't need to talk to anybody. It's basically just you come to our website, you sign up for a trial, you start using the app." This model works particularly well for professional services where individual practitioners can make purchasing decisions independently. Focus on high buyer-intent keywords for performance marketing success: Rather than casting a wide net, Callidus targeted specific, high-intent search terms. Justin emphasized: "A lot of people focus on words that maybe are too informational with lower buy intent." They focused on keywords like "legal AI assistant" and "legal AI research" that indicated immediate need rather than general curiosity. Founders should prioritize keywords that align with their ICP and indicate purchase readiness. Create organic acquisition through valuable free resources: Callidus moved their entire 11 million case database to the web for free access, creating a powerful organic acquisition engine. Justin described the strategy: "People have free access to every case that we have. And they can search, say Brown versus Board of Education. And we'll be one of the groups that has a page dedicated to that." This approach generates organic traffic while demonstrating product value, creating a natural conversion funnel from free users to paid customers. Optimize every funnel step with ruthless precision: Callidus's performance marketing success came from methodical funnel optimization. Justin broke down their approach: "Every step of the funnel. Break it down. What conversion rate are we seeing on this step of the funnel? What's benchmark? And then for the areas that are below benchmark, why are we not doing well?" Founders should treat each funnel step as a conversion problem to solve, using data to identify bottlenecks and creative solutions to address them. Build trust through domain expertise, not just technology: In conservative industries like law, trust is built through demonstrating deep domain knowledge. Callidus differentiates itself by combining legal expertise with engineering: "We have really visual multi step workflows, we have really deep engineering, we've tied both the legal knowledge and the engineering expertise." Founders entering regulated or conservative industries should emphasize domain credibility alongside technical capabilities. Use evaluation systems to optimize AI model performance: Rather than fine-tuning models, Callidus built comprehensive evaluation systems to optimize performance across different foundation models. Justin explained: "We've gone through and had lawyers say, hey, here's my case I've worked on in the past. Here are all of the cases I would reference here... Then we can say, okay, it looks like for this API call, GPT-4 is the best, and this one's Claude." This approach allows for dynamic optimization without the overhead of model training.   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM 

Send us a textJoin hosts Alex Sarlin and Ben Kornell as they break down the latest shifts in education technology, from Google's aggressive AI push to early childhood challenges and new federal initiatives.✨ Episode Highlights:[00:04:48] Google's AI surge disrupts Duolingo with gamified language learning in Google Translate[00:12:14] Google's edge in practical AI tools versus the AGI race[00:17:28] Competitive landscape across OpenAI, Google, Anthropic, and predictions for Chinese challengers[00:22:14] Presidential AI Challenge invites students to showcase projects nationwide[00:24:01] 70% of parents oppose student data going into AI tools, raising regulatory concerns[00:33:29] AI shifting from “what it is” to “how it enables” daily tasks and learning[00:36:53] Uptake struggles in early childhood education despite universal pre-K expansion[00:38:52] Oak National Academy opens curriculum API and University of Phoenix prepares for IPO[00:40:53] Michael Horn highlights optimism for innovation inside and outside school systemsPlus, special guest:[00:41:15] Karim Meghji, Chief Product Officer of Code.org on the Hour of AI, AI-powered teacher tools, and CS education for all students

This is Alex Heath. For my final episode as your Thursday episode guest host, I recently sat down with Bret Taylor, the CEO of AI startup Sierra and the chairman of OpenAI, for a live event in San Francisco hosted by Alix Partners.  Bret has worked at Google, Facebook, and Salesforce in high-level, executive roles, and he led Twitter's board during Elon Musk's takeover, so very few people have seen the tech industry up close like Bret has. Now, he's all in on AI. We covered a lot of ground in this conversation, and I hope you find Bret's perspective as fascinating as I did. Links: Ex-Salesforce co-CEO Bret Taylor's Sierra is the latest $10 billion AI startup | CNBC I talked to Sam Altman about the GPT-5 launch fiasco | Verge Sam Altman says ‘yes,' AI is in a bubble | Verge MIT study on AI profits rattles tech investors | Axios GPT-5 Pro can prove new, interesting mathematics | Sebastien Bubeck AI chatbots are ready to talk to customers. Sort of. | WSJ How is AI different than other technology waves? | Acquired Podcast Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. Our editor is Ursa Wright.  The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Shawn Lemon is the founder of The Digital Organizer, where he helps individuals and teams eliminate friction and chaos in their digital workflows. In this episode, we go deep into digital file systems, tool audits, naming conventions, AI clutter, and the underestimated cost of daily digital disorganization.This isn't about color-coding your folders for fun—it's about recovering your focus, time, and mental energy by organizing your digital life on purpose.In this episode, we cover:What Digital Organization Actually Means: It's not about perfection—it's about finding what you need in seconds, not minutes.The Core Four Systems: Files, email, passwords, and communication tools. Nail these, and everything else falls into place.Solo Business vs. Teams: Why even solo entrepreneurs create hidden chaos—and how to stop duplicating effort across tools.Avoiding the Frankenstein Stack: How tool sprawl (Google Docs + Dropbox + Box + iCloud…) is draining your time and brainpower.The Pitfalls of AI-Generated Clutter: As creation gets easier, organizing what you make becomes more important than ever.How to Tame GPT Projects and Prompts: Why you need a training folder, naming conventions, and even visual breadcrumbs for your GPT knowledge base.Digital Hoarding is Real: Most businesses only use 5% of their files regularly—find that 5% and prioritize from there.The Real Cost of Disorganization: How wasted time and duplicated work affects your bottom line—and what to do about it.How to Make Digital Organization a Project (Not a Forever Problem): Treat this like a sprint, not a slow drip. Get in, get organized, and get back to work.Focus Over Friction: Why triaging your tools, tasks, and systems one at a time is the fastest way to reclaim productivity.Whether you're a solopreneur juggling too many tools or a leader managing team chaos, Shawn's approach can save you hours a week—and a ton of mental load.Start with his quiz at thedigitalorganizer.com/beyond to find your digital organization score and get free access to his file organization guide and resource library.Connect with Erik:⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ ⁠⁠Threads⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Bluesky⁠⁠⁠⁠⁠This Podcast is Powered By:⁠⁠⁠⁠⁠Descript⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Descript 101⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Castmagic⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecamm⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Podpage⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rodecaster Pro⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Top Productivity Books List⁠⁠⁠⁠⁠Make sure to grab Shortcasts from Beyond The To-Do List by Blinkist. A Shortcast is a 7-10 min version of a podcast where you get the core takeaways. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Get free training on breaking into government contracting: https://www.govclose.comDeep dive on the analytics behind AI in this week's edition of Federalytics: https://federalytics.substack.com/p/federal-ai-contract-intelligenceEveryone's talking about AI agents and AI assistance – and the U.S. government is listening. In this video, a former DoD acquisitions officer (managed $82 Billion in Defense contracts) reveals how AI companies and developers can sell to the government. We break down real examples of government AI contracts already in action:Dept. of Education's “Aiden” chatbot: navigating student loans via an AI assistant (proof-of-concept on a special contract vehicle).VA (Veterans Affairs) AI chatbots: small contracts (under $10M) with startups to help vets access benefits – a great entry point for new players.Navy's office assistant GPT: a prototype AI tool the Navy aims to deploy service-wide to enhance productivity.Air Force & DARPA's AI agents: autonomous AI pilots flew a fighter jet (X-62A) in simulated dogfights and won – AI for defense is here.Why it matters: Federal agencies are investing in AI solutions right now. But winning these contracts means understanding how the government buys (think contract vehicles, SAM.gov, “sources sought” notices, etc.). This video shows you how to navigate the process and position your AI product for AI for defense and public sector success. Whether you're a veteran transitioning out, a federal professional, or a tech entrepreneur, these insights will help you sell to the government and join the AI government contracting boom. Don't let the AI agents revolution pass you by – the Pentagon isn't waiting on AI assistance and agents, and neither should you.Explore the GovClose Certification – Fast-track your career with our premier GovCon training program and certification.https://www.govclose.com/govclose-certification-programFollow on LinkedIn and stay updated with daily tips from our founder (former USAF contracting officer) https://www.linkedin.com/in/govclose/Schedule a Enrollment Consultation: https://www.govclose.com/enrollment-interview#aiassistant #aiagent #agentsinartificialintelligence

In this Fully Connected episode, we dig into the recent MIT report revealing that 95% of AI pilots fail before reaching production and explore what it actually takes to succeed with AI solutions. We dive into the importance of AI model integration, asking the right questions when adopting new technologies, and why simply accessing a powerful model isn't enough. We explore the latest AI trends, from GPT-5 to open source models, and their impact on jobs, machine learning, and enterprise strategy. Featuring:Chris Benson – Website, LinkedIn, Bluesky, GitHub, XDaniel Whitenack – Website, GitHub, XLinks: The GenAI Divide: State of AI in Business 2025MIT Report: 95% of generative AI pilots at companies are failingSponsors:Miro – The innovation workspace for the age of AI. Built for modern teams, Miro helps you turn unstructured ideas into structured outcomes—fast. Diagramming, product design, and AI-powered collaboration, all in one shared space. Start building at miro.comShopify – The commerce platform trusted by millions. From idea to checkout, Shopify gives you everything you need to launch and scale your business—no matter your level of experience. Build beautiful storefronts, market with built-in AI tools, and tap into the platform powering 10% of all U.S. eCommerce.Start your one-dollar trial at shopify.com/practicalaiUpcoming Events: Join us at the Midwest AI Summit on November 13 in Indianapolis to hear world-class speakers share how they've scaled AI solutions. Don't miss the AI Engineering Lounge, where you can sit down with experts for hands-on guidance. Reserve your spot today!Register for upcoming webinars here!

In our Season 8 opener, we welcome Allison Horn, Head of Talent Transformation at JP Morgan Chase as our guest host for the show. We quickly reflect on eight years together and discuss the origins of the podcast. Allison leads us through a series of questions to get our perspectives on a variety of topics, including a major pop star story, how we're using GenAI in our day-to-day work, current AI tools, the cognitive impact of AI, and our thoughts on balancing professional growth with new technology.   00:00 Cold open 01:01 Celebrating 8 years 03:33 Allison's New Role at JP Morgan Chase 04:34 Learning and Transitioning in a New Job 11:24 The Taylor Travis Engagement 13:31 Impact of GPT-5 and AI Tools 19:18 Personalizing AI for Daily Use 19:54 The Future of General Purpose Models 21:35 Custom GPTs in Instructional Design 22:56 AI in Creative Work and Education 24:20 Smaller Language Models and Cognitive Impact 25:51 Challenges and Misconceptions in AI Research 27:47 Using AI for Change Storytelling 31:25 Exploring Multi-Agent Autonomous Work 34:34 Reflecting on Professional Learning 37:27 Final Thoughts and Farewells   LISTEN AND SUBSCRIBE ON APPLE, SPOTIFY, AND YOUTUBE Apple Podcasts: https://podcasts.apple.com/us/podcast/the-learning-geeks-podcast/id1413446184  Spotify: https://open.spotify.com/show/7mACo97JvUL1LOmVJ9lATI?si=c430a6d9b08c4100 YouTube: https://www.youtube.com/@learninggeekspodcast   You can also download us anywhere you get your podcasts.   CONNECT WITH US If you have any feedback or want to join in on the conversation, connect with us via LinkedIN.   DISCLAIMER All thoughts and views are of our own.

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Nate Littlewood helps purpose-led ecomm founders turn chaos & confusion with their finances into clarity & confidence. Top 3 Value Bombs 1. Most founders are terrified of finances because they fear judgment but avoiding them only prolongs the pain. 2. Your financials are your GPS. Without a plan, you're just driving aimlessly. 3. Time is more valuable than money. Track it, prioritize it, and stop doing 15 dollars an hour tasks if you want 200k dollars a year results. Check out Nate's website for free downloadable tools, resources and other startup financial tools. Visit the Services page tailored for early-stage eCommerce founders - Future Ready CFO Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Airbnb - Your home might be worth more than you think. Find out how much at Airbnb.com/host. Public - Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less. All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA and SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability - verify independently before use. Rate as of 6/24/25. APY is variable and subject to change. Terms and Conditions apply.

You're probably opening a fresh chat in ChatGPT, Claude, or Gemini—and that might be sabotaging your productivity.Randomly starting conversations with no plan wastes time, fragments context, and lowers the quality of what you get from LLMs.Learn the essentials of Gemini Gem, GPTs, and Projects—how they differ, when to use each, and how to structure prompts and workflows so AI actually speeds you up instead of slowing you down.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Harnessing Custom GPTs for EfficiencyGoogle Gems vs. Custom GPTs ReviewChatGPT Projects: Features & UpdatesClaude Projects Integration & BenefitsEffective AI Chatbot Usage TechniquesLeveraging AI for Business GrowthDeep Research in ChatGPT ProjectsGoogle Apps Integration in GemsTimestamps:00:00 AI Chatbot Efficiency Tips04:12 "Putting AI to Work Wednesdays"08:39 "Optimizing ChatGPT Usage"11:28 Similar Functions, Different Categories15:41 Beyond Basic Folder Structures16:25 ChatGPT Project Update22:01 Email Archive and Albacross Software24:34 Optimize AI with Contextual Data27:49 "Improving Process Through Meta Analysis"30:53 Data File Access Issue33:27 File Handling Bug in New GPT36:12 Continuous Improvement Encouragement41:16 AI Selection Tool Website43:34 Google Ecosystem AI Assistant45:46 "Optimize AI Usage for Projects"Keywords:Custom GPTs, Google's gems, Claude's projects, OpenAI ChatGPT, AI chatbots, Large Language Models, AI systems, Google Workspace, productivity tools, GPT-3.5, GPT-4, AI updates, API actions, reasoning models, ChatGPT projects, AI assistant, file uploads, project management, AI integrations, Google Calendar, Gmail, Google Drive, context window, AI usage, AI-powered insights, Gemini 2.5 pro, Claude Opus, Claude Sonnet, AI consultation, ChatGPT Canvas, Claude artifacts, generative AI, AI strategy partner, AI brainstorming partner.Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you stuck acting like an order taker instead of leading your clients with strategy? If you want to grow an agency that survives the competition, you need to do more than deliver pretty websites or manage ad budgets. You need to lead with strategy, prove it with data, and guide your clients through the journey—not the other way around. Too many agencies are still making decisions based on “gut feelings” instead of data, which is why today's featured guest is tackling exactly that problem—making it easier for everyone in a company to use data daily, so decisions are grounded in reality, not instinct. Pete Caputa is the CEO of Databox, a business intelligence platform built for small to mid-market companies that makes data adoption simple across teams. Before that, Pete spent nine years at HubSpot, where he famously launched and scaled the agency partner program—now responsible for billions in revenue. But Pete's journey didn't start in SaaS boardrooms. He began as an engineer, dabbled in early 2000s web apps after learning to code, and struggled through the grind of bootstrapping. his own ventures. A key pivot came when he connected with sales coach Rick Rober, who helped him sharpen his sales chops. That path eventually led him to HubSpot as the fourth sales rep and later, the architect behind the company's groundbreaking agency channel. In this episode, we'll discuss: Creating the HubSpot Agency Partner Program. Why agencies need to lead with strategy. AI as the new strategic edge. Selling strategy as a service. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. The Birth of the HubSpot Agency Partner Program Early HubSpot sales conversations looked familiar to many agency owners: lots of free education, lots of excitement… and lots of ghosting. Agencies wanted to roll HubSpot out to their clients, but deals rarely closed. Pete recognized the deeper problem —agencies were stuck in project-based work and living on the cash flow rollercoaster. So he set out to teach agencies to package ongoing retainers instead of chasing one-off projects. That simple but powerful shift unlocked stability and scale. Agencies suddenly had recurring revenue, longer-term client relationships, and the ability to deliver compounding value. HubSpot, of course, became the backbone of that service delivery. What started as a scrappy idea became a multi-billion-dollar channel—and one of the most successful agency programs in SaaS history. Leaving HubSpot As HubSpot scaled, so did its internal politics. Pete found himself in the middle of a growing conflict between the direct sales team and the partner channel. Instead of collaborating, the two operated like competing businesses, often clashing at the deal level. Pete saw a solution, but realized implementing it would be painful in company scaling that fast. He eventually stepped away, even though he was responsible for nearly 40% of HubSpot's revenue at the time. “It got harder to get things done,” he admitted—proof that what works in a startup culture doesn't always survive as companies mature. The Evolving Challenges for Agencies Back in the early 2000s, agencies had to convince clients digital marketing was worth investing in. SEO, social, and funnels were foreign concepts for most businesses. Agencies had to sell belief before they could sell retainers. Today, the problem isn't buy-in—it's competition. Businesses now see digital as essential, but agencies are often commoditized into executing tactics. Instead of being trusted advisors, many find themselves replaceable—either by freelancers, in-house hires, or other agencies that “do the same thing cheaper.” The risk is clear: if you're not leading clients strategically, you're just a vendor waiting to be swapped out. Agencies Need to Lead With Strategy Most agencies claim to do strategy, but really, they only use it to justify selling a tactic. Redesigning a website? They'll run some quick competitor research. Launching content marketing? They'll whip up a persona doc. But that's not strategy—it's sales collateral. Pete is now working on a framework he calls Predictable Scale. It starts with true strategy: competitive research, customer research, defining vision and mission, and setting clear objectives. Only then do tactics come into play. Most agencies don't put these together in the right sequence and, as a result, get pushed in to executing tactics. For agencies, this is the key to breaking out of the execution box and earning a permanent seat at the table. AI as the New Strategic Edge These days, agencies can leverage AI to accelerate strategy and client service. It can be as simple as using AI to run a SWOT analysis, refine your brand voice, mission and vision, and then taking all the data and use it to create a custom GPT you can run to generate client-facing plans. One mastermind member, Chris Dwyer, took this to the extreme by building a board of AI advisors (finance, marketing, sales, and acquisitions) and saw incredible growth as a result. Pete's team has also dabbled in this use of AI and created a custom GPT called Pete GPT. They feed in customer interviews, surveys, and Pete's own writing so the tool can generate content in his voice. Beyond content, AI is speeding up product feedback loops. By connecting call transcripts, chat logs, and support tickets, his product team can instantly spot customer needs and prioritize features—a process that used to take weeks of interviews. Pete also has an AI agent that handles about 50% of his agency's conversations with prospects and clients, with a customer satisfaction score of 70% so far. For agencies, the message is clear: if you're not already embedding AI into your workflows, you're falling behind. Onboarding and Client Retention Still Matter Most Not everything should be automated, however, especially when it comes to onboarding. Onboarding can make or break a client relationship in the first 60 days. Too many agencies rely entirely on Zoom and automation, missing the opportunity to build true connection. “No one meets with clients in person anymore,” he said, and it's costing them. Some of the most successful agencies in Jason's mastermind make it a priority to visit new clients in person during the first quarter. That small gesture builds trust, creates deeper bonds, and makes it much harder for clients to churn later. With competition as fierce as it is, going the extra mile in onboarding may be the simplest competitive advantage agencies can claim. Selling Strategy as a Service Pete wrapped up the conversation by introducing Databox's new program for agencies: business intelligence as a service. Until now, most agencies used Databox to report on campaign performance. But Pete sees a bigger opportunity—helping agencies package BI consulting as a strategic service. Instead of being the vendor that just improves ad ROAS or runs SEO reports, agencies can step up as partners who improve an entire company's performance. That means quarterly reviews looking not just at marketing metrics, but at sales, ops, finance, and customer success data too. For agencies tired of being “order takers,” this is the chance to finally sell strategy over tactics—and get paid for it. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Entre suicide assisté par IA, scandales sexuels chez Meta et soumission de la Tech à Trump, une seule question : cette semaine dans Silicon Carne, on explore le Dark Side de la Tech :

In today's rapidly evolving sales landscape, the integration of product-led growth (PLG) and sales-led growth (SLG) strategies has become a crucial differentiator for successful companies. As the Chief Revenue Officer of Webflow, Adrian Rosenkranz shares invaluable insights on effectively blending these two approaches to create a unified go-to-market engine. This episode explores how Webflow has successfully combined PLG and SLG motions, leveraging artificial intelligence (AI) to enhance customer experiences, streamline sales processes, and drive revenue growth. Adrian provides a unique perspective on the challenges and opportunities presented by this hybrid approach, offering practical strategies for sales and marketing professionals looking to optimize their go-to-market strategies.                              Key Takeaways Understanding the distinctions between product-led and sales-led growth motions Leveraging AI to enhance relevancy and personalization in customer interactions Implementing AI-driven content refreshes to improve discoverability and SEO performance Utilizing AI for sales enablement, including personalized onboarding and coaching Adapting metrics and KPIs to evaluate the effectiveness of blended PLG and SLG strategies As we navigate this AI-driven sales landscape, it's clear that the companies who can effectively blend PLG and SLG strategies while leveraging AI will have a significant competitive advantage. It's an exciting time to be in sales, and I'm eager to see how these strategies evolve. Innovative AI Applications in Sales and Marketing Creating AI-generated onboarding podcasts for new hires Developing custom GPTs for sales reps to streamline prospecting and communication Implementing AI-powered customer support to resolve cases faster in PLG motions Utilizing AI for content optimization and real-time conversion rate improvements The Future of AI in Sales As AI continues to reshape the sales landscape, Adrian emphasizes the importance of maintaining authenticity and personalization. He introduces the concept of a "Go-to-Market AI Engineer" role, dedicated to reimagining sales workflows and processes through AI integration. This episode provides a wealth of actionable insights for sales leaders, marketers, and revenue operations professionals looking to harness the power of AI and create a more effective, blended approach to growth. Don't miss this opportunity to stay ahead of the curve and drive your organization's success in the AI-powered sales era. Key Moments 00:00:00 - Blending Product-Led and Sales-Led Growth Webflow successfully combines product-led and sales-led growth strategies. Few companies effectively blend these approaches into a single go-to-market engine. The key is solving for customer experience rather than separate teams, using AI to meet customers' needs faster and provide more relevant interactions across both motions.                                                       00:04:31 - AI's Impact on Marketing and Sales AI is automating relevancy in marketing and sales. Webflow uses AI to refresh content, optimize landing pages, and personalize outreach. They've built custom GPT models to assist SDRs and automate processes. AI enables faster, more personalized customer interactions across product-led and sales-led motions. 00:23:22 - Implementing AI in Go-to-Market Strategy Webflow hired a Go-to-Market AI Engineer to reimagine workflows. They use AI for sales enablement, coaching, and onboarding. The CRO created an AI-generated podcast to onboard the new CMO. AI helps scale knowledge sharing and provides faster feedback loops for sales reps.                                                                    00:39:15 - AI Impact on Metrics and Customer Experience                       Webflows CRO identifies the type of metrics they measure the sales team by and how they use AI to drive a better set of KPis that drive a better customer experience.            About Adrian Rosenkranz Adrian Rosenkranz is Chief Revenue Officer at Webflow, where he leads Sales, Marketing, Customer Success, Partnerships and Revenue Operations. He is helping grow Webflow into the leading AI-powered visual development platform for ambitious brands. Before Webflow, Adrian was Chief Operating Officer of Tableau Americas at Salesforce, where he scaled a multi-billion dollar enterprise business. A firm believer in innovation with purpose, Adrian is helping Webflow harness AI to drive smarter growth and better customer experiences, from go-to-market systems that learn and adapt to tools that amplify what creative teams can build. His focus is on unlocking leverage, not just automation. Adrian also serves on the board of the Multiple Myeloma Research Foundation and previously advised Harvard Business School's Kraft Precision Medicine Accelerator. He earned his bachelor's degree from Stanford University, where he was a Division I football player. Follow Us On: ·         LinkedIn ·         Twitter ·         YouTube Channel ·         Instagram ·         Facebook Learn More About FlyMSG Features Like: ·         LinkedIn Auto Comment Generator ·         AI Social Media Post Generator ·         Auto Text Expander ·         AI Grammar Checker ·         AI Sales Roleplay and Coaching ·         Paragraph Rewrite with AI ·         Sales Prospecting Training for Individuals ·         FlyMSG Enterprise Sales Prospecting Training Program Install FlyMSG for Free: ·         As a Chrome Extension ·         As an Edge Extension    

Send us a textIn this special episode, we speak with Daphne Li, CEO of Common Sense Privacy, alongside leaders from Prodigy Education, AI for Equity, MagicSchool AI, and ClassDojo—recipients of the Privacy Seal. Together, we explore how the edtech sector is tackling one of its biggest challenges: earning trust through responsible AI and data privacy practices.

Soham spent 6 months building AI that would auto-generate integrations between any software. He locked down Glean as an early customer because he had friends there. And it failed completely.So he pivoted. This time, he refused to work with friendly customers who knew him. Instead, he did 10-20 calls per day with strangers who would tell him his product sucked. He posted on Discord communities at 3am, wrote technical blogs that went viral on Reddit, and created fake landing pages to see what integrations people actually wanted. In one year, Composio grew to 100,000 developers and raised $30M from Lightspeed in just 3 weeks. His contrarian take: in AI, asking users what they want will just get you faster horses. Built it instead, and watch their eyes light up.Why You Should Listen:Why friendly customers will kill your startup.The 20  calls per day strategy that scaled Composio to 100,000 users.Why you can't validate AI products by asking.The exact Discord and SEO tactics that got their first thousand users without spending on adsKeywords (comma-separated):The PMF Show is a startup podcast. The Product Market Fit Show is a startup podcast. Startup Podcast, Composio, Soham Ganatra, AI agents, developer tools, pivot, Series A, Lightspeed, integrations, API, tool calling00:00:00 Intro00:06:44 Playing with GPT-2 before ChatGPT00:12:37 Leaving his job to start Composio00:21:16 Pivoting to integrations for AI agents00:28:42 Why friendly customers are dangerous00:31:01 Getting first users through viral content00:36:01 Taking 10-20 customer calls per day00:40:58 Scaling from 1,000 to 100,000 developers00:43:58 MCP and the explosion of growth00:48:59 Raising $30M from Lightspeed in 3 weeksSend me a message to let me know what you think!

The launch of OpenAI's GPT-5 has ushered in a panoply of views on the future of AGI and end-user applications. Does the platform's aggressive router presage a future of lobotomized AI responses driven more by compute efficiency than quality? Will new chip models be able to make up the difference? And how will OpenAI, which recently hired Fidji Simo from Instacart to become CEO of Applications, expand its revenue beyond API calls and consumer subscriptions?These are huge questions which will ricochet throughout the tech economy. Thankfully, we have a veteran hand this week to go over it with us in the form of Dylan Patel, founder, CEO, and chief analyst of Semianalysis. He's the guru everyone reads (and listens to), covering the intricacies of chips and compute for a readership of hundreds of thousands of subscribers.Joining host Danny Crichton as well as Lux's Shahin Farshchi and Michelle Fang, the quartet discuss the questions above plus how Mark Zuckerberg is transitioning Meta Reality Labs, the hopes and dreams of new chip startups, the future of AI workloads, and finally, Intel after the U.S. government's purchase of 10% of its shares.

TOP 3 TOP 3 TOP 3 (Semi voice)

Dr. Len Tau, aka the Reviews Doctor, is on the podcast. With Kiera, he goes into the most critical nuts and bolts of making sure your practice stands out (or at least keeps pace with) online reviews amid AI. He explains jargon terms like ranking power and factors and velocity of reviews, whether or not you should actually be responding to reviews of your practice, and a ton more. Visit SuperchargeYourDentalPractice.com and enter the code RAVING to save $100 on registration for Dr. Tau's annual conference. About Dr. Tau Dr. Len Tau thrives on helping practices maximize their online reputation, marketing, and social media strategies. As a speaker, Len is known for his lively and engaging presentations packed with ready-to-use strategies. He regularly travels the country sharing his marketing brilliance and passion for practice growth with audiences. As a consultant, he offers practice leaders with real-world solutions tailored to fit their specific challenges and opportunities. Len loves to help doctors and their teams understand and implement successful online systems to build their practice. He currently serves as general manager of the Dental for Birdeye Reputation Marketing Software. Selected as one of Philadelphia's Top Dentists by Philadelphia Magazine, he continues to experience growth year after year in his fee-for-service practice focusing on general, cosmetic, reconstructive and implant dentistry. Following his father into the dental profession, Len graduated from Tufts University School of Dental Medicine and continues to pursue ongoing continuing education opportunities. He has had the privilege of serving patients for two decades. He is an active member of numerous professional organizations including the American Dental Association, the Pennsylvania Dental Association, the Academy of General Dentistry, the Eastern Dental Society, the Northeast Philadelphia Dental Implant Study Club, and the American Academy of Clear Aligners. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Kiera Dent (00:00) Hello, Dental Team listeners. This is Kiera and today I am so excited. This is one of my dear friends. We've known each other for several years in the industry. I'm super freaking pumped. I'm going actually be at his event next year in September. Little teaser. Stay tuned. He's got an amazing event he does every year in September. I have Dr. Len Tau. He is one of my faves. He is better known ⁓ as an authority in the dental consulting world, reputation marketing, and a practice growth. He's recognized by dentistry today as a top dental consultant for eight straight years.   He is the author of Raving Patients and 100 plus tips to 105 star reviews in a hundred days. Like this man knows how to do it. He's one of my faves. We really do collaborate on so many fun things. After 20 plus years in clinical practice, he now helps dentists nationwide, increase revenue, case acceptance and visibility. He leads the dental vision at BirdEye, hosts the Raving Patients podcast and runs the Supercharger Dental Practice Conference, which is the one I was alluding to that we're gonna be at next year in September, empowering practices to thrive in today's competitive landscape.   He's truly one of my faves. And today we're gonna dig into like, how do you get online reviews? But Len, welcome. I'm so happy to have you on the podcast. How are you today?   Dr. Len Tau (01:06) I'm good, thanks for having me, I'm excited to be here.   Kiera Dent (01:08) Of course. And this just came about because Len like, let's just do a little teaser. You're prepping full like steam ahead right now for your event that's coming up in September in Florida. ⁓ I love like the last time you and I were on the podcast, we talked about you in clinical dentistry. And then we reconnected after some time and you've left the chair, you're living your best life and you full blown gone into the event space. So just like, I know we're gonna get into like online reviews and how AI is changing that it's going to be just a really, really fun episode today. But tell us a little bit like   How is it going from like full blown dentist in the chair to now full blown events, like running these awesome events that we're super excited to be a part. Just kind of give me a little insight to that.   Dr. Len Tau (01:46) Well, it's been, it's been a lot of, a lot of fun. It's been very different, obviously, you know, for 23 years, I practiced dentistry, um, for about 12 of those, 13 of those who was full time. And then I went part time in 2017 until I sold and retired in 2022. Um, but one of the things I've grew up on in dentistry was going to dental events and, the big, the ones, the small ones, you know, all over the country and as a dentist first, and then as a vendor.   Kiera Dent (02:08) Mm-hmm.   Dr. Len Tau (02:15) Um, since 2013 or 14, so a long time in the space. know, one of the things that really hit me was that the events are not really put on very well. They're not, um, you know, whether you, if you're a dentist, there's issues when you're a vendor, there's issues. And I said, you know what? I want to change the game. And, um, one of my goals when I retired from dentistry was to start putting on events. So in 2023, um, in, in September, we did an event in Delray had 208.   Kiera Dent (02:25) Right.   Dr. Len Tau (02:44) Dennis there, 33 sponsors. was, first day was business, second day was marketing. Excuse me. First day was marketing. Second day was business. Had a 13, 14 speakers. It went off better than I could ever imagined. I then moved to the last year in 2024 to Scottsdale. And we were at the Scott Resort and Spa, which is a beautiful hotel and the event was good. It wasn't great. Definitely moving to different coasts.   I felt there was not as much, know, engagement, excitement about the event. So I, my family and my wife and I decided, Hey, we're going to do this. Let's have people come down to me. I live in beautiful, you know, part of Florida. we're having this year's event and the next three of them at super at, ⁓ at pure 66, a brand new hotel, ⁓ in Fort Lauderdale. It's literally half hour from my house, five miles from the airport, easy to get to. So this year event is September 26th and 27th.   Kiera Dent (03:32) Bye.   you   No.   Mm-hmm.   Dr. Len Tau (03:45) We've got 14 speakers, ⁓ mixture of business and marketing. So we've got people talking about social media, about content. We have people talking about saving money on taxes. We're talking about how to become a fee-for-service practice. ⁓ So a lot of different great content and top speakers, Steve Rasner, Paul Goodman, ⁓ Jeff Buski, ⁓ Richard, Rich Maddow. So some real, real heavy hitters. And then some people who people haven't really heard of, Melanie Diesel, who's new in the dental industry.   So, but I like to do it differently and my events are very high end. You come, you're going to see things you probably have never seen before. I give a ton of time to the vendors so the vendors love me because they make sure that they get integration or interaction with the attendees. So you're going to be speaking in 2026, same weekend at September 25th and 26th in 2026, same hotel, pure 66.   Kiera Dent (04:28) Sure.   Yeah.   Dr. Len Tau (04:40) We're ramping things up right now. We're literally a month out from the events. still have people signing up. I still have people wanting to reach out as sponsors. And it's, it's, it's, is the fun time for me. Cause when I'm done, I'm, you know, I get a couple of months of break and then I start promoting 2027 again. So ⁓ it's been a good time. I really enjoy it. And I find that I've kind of ⁓ created something that's very different and the attendees really enjoy it and the vendors really enjoy it. So if I can make everybody happy,   Kiera Dent (04:45) No.   Dr. Len Tau (05:09) That's all I'm looking to do here.   Kiera Dent (05:11) ⁓ and Len, I hope the audience, if they can't see it, they can hear it. I think it's so fun because I mean, I've seen you in different spaces in your career, in your life. And there is just this like giddy, like younger version of Len that I feel is emerging of like, it's like giddy boyhood, like excitement of I'm excited to put these on. I'm excited to do these events. And it just makes me so happy for you. And what I think I'm hearing is yes, attendees are happy. Vendors are happy. But I also hear that Len is very happy and to do something   in dentistry is just very, very fun. It's very exciting. And so we're jazzed. I'm really excited. I love good events. I love great time. I love to help. love business marketing. Everybody can take that. That's not Kiera's jam. Like I, that's why I wanted to bring you on. You guys are very good at marketing. You're very good at that space. but to talk about how to help people have their best lives to grow the practices that they want to grow. I think you and I are so synergistic in that. So we're super excited and I love, I mean, I'm not going to highlight the fact that there were   a couple of sixes in that is September 26 at Pier 66. You guys hopefully like, I like the alliteration. Don't put anything weird on it guys, but I do appreciate that you made it easier. September six and nines flipped upside down are a six. Like hopefully everybody can remember September 26, Pier 66. It'll be a good time in 2026. I mean, we got four lines, so we're okay. We've at least got four sixes, not we didn't end on three, but I really hope an exciting step. We'll make sure we put some info for people.   For this year and for next year, I think it'll be a fun time. Dental A Team will be there, so come hang out with us. ⁓ Len, I'm super excited. I will not spoil secrets, but a lot of the things he told me for the events, I will say he does put his heart and soul into it. So Len, excited about that. Thank you for sharing. Good luck for this year. We're gonna be rooting you on this year and next year. And now let's pivot. Let's go into like your jam. You're in BirdEye, you're in marketing, you're on online reviews. AI has come into the scene. Practices are changing.   I also will say, I hope everybody listens to you of their like succession story. You hung up the hand piece, but you are still full steam ahead in dentistry. And so I hope people see that like there is no path to dentistry. Like you just, it's a, it's a beautiful world that you're in. So let's talk though, online reviews, AI, how is this working? How do we make sure that practices are still being visible? Chat GPT is on, on the prowl.   There are clients signing up with us now that have found us on chat. GPT, which is so random. It's changing how people have been doing things. Walk me through. What are you seeing with these online reviews? The importance, how to bring AI in? Like, let's just kind of go in a rift on how practices can still be visible with AIs. Like just showing up to the scene.   Dr. Len Tau (07:43) So I wanna talk about chat CPT for a second. ⁓ I refer to it as my best friend. ⁓ It helps me edit. No, I haven't named it yet. No, I haven't named it. ⁓ you have?   Kiera Dent (07:50) Have you named it? I've got to just ask Len. Have you named? I have! Me and Chet,   I had a name and now her name is Wanda. I don't know why, I don't even know where Wanda came, but people are like, here, are you hanging out with Wanda again? Cause I agree. Like they're our best friends. So go on Len. I can't wait to hear what you name your Chet GPT cause mine is currently Wanda.   Dr. Len Tau (08:06) I'll have to, I   have to name it now that I have to think of something. ⁓ but no, I started using it. I'm like, this is really helpful and it's only gotten better. And, just to give you an idea is, ⁓ my wife and I, and my son, my son just graduated high school. He's literally just started his freshman year at, university of Florida on a free ride. ⁓ smart, smart ass kid. I'm very proud of him. But, you know, and I travel a ton, but I travel a ton for business and I made a commitment. I think I told you that,   Kiera Dent (08:25) Boo? Yeah.   Dr. Len Tau (08:35) during the summer when he was going away for school, I was not going to travel. So from March to literally next week, beginning of September, I haven't traveled at all for business. we did plan some really great travel for our personal lives. And one of the things we did was we had a cruise, a 17 day cruise to Europe. ⁓ And when I decided I did not want to do the excursions to the cruise, cause they're really expensive and you're with all these people. I prefer to kind of just go and tour myself.   Kiera Dent (08:44) It's awesome.   Dr. Len Tau (09:05) So I use ChatGPT in every city. And I said, I'm going to the city. This is what I'm going to get in. This is the cruise I'm going on. It got the cruise itinerary. And I said, I want to set up private tours in every city with different people. And it helped me pick the best tour guides. They referred me to a website called Tours by Local, which is an amazing website that you can meet people who are local that will take you around.   show you the city and it was amazing. It was amazing. So I thank Chachi PT for doing that because I wouldn't have known about half these things if I didn't do it. And in fact, one of the women, and actually the very first place you went to, which was in Split, Croatia, which was beautiful. I told her that literally that's kind of how I went down this road was I asked Chachi PT, what should I do in Split? And they said, you need to use this tour guide. She's the highest rated tour guide and has the best reviews on tours by local. like,   What's towards by local? And that started this whole thing. So she was, she was amazed to hear that. So, ⁓ I have been using Chad GPT for a long time, like I said, and even now it is people I know type in, know, get me to the best dentists in the area. And it's very much based on reviews. So you have to be a highly rated practice. you may not believe in reviews and if you do, think you're not smart, but you know, if, if you want to be at the forefront of where people are looking,   Kiera Dent (09:58) Yeah.   Yes.   Dr. Len Tau (10:25) You have to generate reviews in a significant amount. Velocity now, which is how often you're getting them, is one of the biggest ranking factors on Google, whether you want to believe chat GPT or not. ⁓ But you have to get reviews. You can't, you know, rest on your laurels and say, well, I have enough because you never have enough. Okay. And, ⁓ and you've got to let Google rank you high. And there's been a big discrepancy in the industry, a big, I don't want to say a misunderstanding.   Kiera Dent (10:43) read.   Dr. Len Tau (10:52) But I've been in the review space now since 2013, so 12 years. And in the past, dentists thought that if they get reviews, they're going to rank. And that's not the way it is anymore. If you have reviews, but don't pay attention to the other ranking factors, you actually don't rank well. And that's a problem. So, chat GPT AI is so important, but you still got to dominate Google. You still got to get to the top of the pages.   And that's really where the direction is going. and if you aren't there now and you are ignoring it, you're never going to get there. So I would love to talk to you about our list in instruct or educate the listeners and viewers of these ranking factors that they need, need to pay attention to, or they're going to be left behind when it comes to ranking on Google.   Kiera Dent (11:27) Yeah.   absolutely. And I'm excited for this too, because, I did notice that you've got to like, AI is just crawling the web. That's where it's getting, it's being taught. It's crawls it. It looks through all of it. And so agreed with you. have a lot of clients and like, we want the secret pill of marketing. And I might get your reviews up. Like it is constant and consistent that if you get those reviews up and you bring pieces to the table, that people literally like that's what's going to rank you higher. So I'm excited, Len to, to dig in deeper because it is like how   getting more reviews, but to hear that there's more beyond just the reviews really can help these offices like get the best bang for their buck, help more practices. And I'm like, it used to be when I first started consulting when I used to tell offices get to like 100 Google reviews. It is now I'm pushing people like five, six, 700 reviews that you need to be getting ranked into. And I don't know if you're seeing like a cutoff line or if it matters on that. So I'm really excited to dive into like, what are the rankings? What are the pieces? Is there a difference? But I'm like now   100 reviews, when I look at somebody I'm like, hmm, like if there's another dental practice that has maybe 400, 500 new clients come on, the first thing I do is I go look them up to see how many reviews do you have? And I'm shocked at how many dental practices actually are not showing up when I Google their names and they're like, no, no, care, we're here. And I'm like, but if I'm a prospective new client that doesn't work in your practice and I don't see you all the time and I just tried to find you and I'm looking for you.   How many patients who are not looking for you are not finding you as well. So yeah, take us away, and I'm super curious, very intrigued by this. It's fascinating. And I'll also say, because AI is new, feel like people got like a reset slate. Like, hey, you can actually get back into the game if you haven't been into the game, if you just start playing now. If you don't, I agree with you. I do think that you will unfortunately get obliterated without trying if you don't get into the game now.   Dr. Len Tau (13:28) 100 % so and I couldn't agree with you more. So the best thing to do here is if you're listening to this, I want you to go to a Google search and I want you to type your practice name in. Okay, so that's the first thing to do. Right.   Kiera Dent (13:39) and not in your office. Don't do it in   your office. Go somewhere else. Like try it somewhere else.   Dr. Len Tau (13:44) Right, well, and 100%, that's another thing is that if you're gonna look up your ranking specifically, you do not wanna do that from your office location, okay? Because you're not gonna get real results. You also wanna go into incognito mode or private browsing mode on your phone or your computer if you're doing that to check ranking. But this is not specifically about ranking. This is more about how you appear online. So go to Google and type in your practice name. Not your name unless it's the name of the practice, but your business name, okay?   Kiera Dent (13:52) Yes.   Mm-hmm.   Dr. Len Tau (14:13) and it doesn't have to be what's registered with the state board. It's how you, when you answer the phone, what you say, okay? Pennsylvania Center for Dental Excellence was my practice name, okay? So you wanna look yourself up. So these are some of the ranking factors that Google looks at. Obviously one of them is your total number of reviews you have. Definitely a ranking factor, but the total number has not been as important as some other factors as well. So.   Kiera Dent (14:20) Mm-hmm.   Dr. Len Tau (14:40) Average number of reviews in the industry right now is about 350. It used to be like 100 was the golden number. Now 350 is the average in the industry. So are you average? Are you below average or are above average? Okay, that's something to look at. The second ranking factor, which is even more important is the velocity of reviews. So how many reviews, how often you're getting them. Okay, so if you're getting once every two weeks, not enough. If you're getting them once every week,   Kiera Dent (14:46) Yes.   Dr. Len Tau (15:10) Not enough. You don't need them every single day, but two or three every single week is ideal. Okay, because you think two or three every week gives you eight to 15 a month times 12 months is 100 reviews a year, which is a nice number. Okay, so you have to have that velocity. All right. Third ranking factor is the total score, your average number of stars. So   I would like you to be anywhere from 4.6 to five stars. Okay. I don't think you have to be only five stars. think there's a negativity related to that. If you're only five star reviews, but I also don't want you to below 4.5. Okay. ⁓ And if you're at 4.3, 4.2, or even 4.1, another better review or two, and you're to be in the threes. And that's really where you don't want to go. Cause you lose a huge percentage of patients who may come in if you're less than four stars. Okay. Another ranking factor.   is the primary category. So how do you know your primary category? If you look under your Google, your name, will say right where the stars is, will say, hopefully dentist in your town or dentist in your county or dentist in your city. Okay. So your primary category should be dentist because we're a dental practice. Okay. If you're an oral surgeon, you may want it to be oral and actual facial surgeon. If you're an endodontist, want it to say endodontist. You don't want it to say dentist if you're a specialist. Okay.   ⁓ That's a big ranking factor and I'll give you an example. I, ⁓ my wife had some plastic surgery over the last couple of years and we were referred to that doctor. So we didn't need to search for him. We were referred to him. went in, we liked him, we used his services. ⁓ And of course, being a plastic surgeon, I talked to him about reviews. He now uses BirdEye, but he had me speak in an event that he holds down here in Boca Raton.   And I talked about this exactly. And I asked everybody, cause it was a small group. What is your primary category? And he goes, he said to me, literally, he says, I'm listed as a nurse practitioner. He wasn't listed as a plastic surgeon. He was listed as a nurse practitioner. So his categories were all messed up. So when you actually typed in plastic surgeon near me, he never showed up because his category was wrong. So primary category is a very important ranking factor as well. Now you also have to make sure your secondary categories are also. ⁓   Kiera Dent (17:15) No.   Dr. Len Tau (17:35) ⁓ under ⁓ are there as well as under the proper categories. So secondary categories, if you're a dentist, dental clinic, teeth whitening services, denture care center, orthodontist, if you're doing aligners, if you're endo, you're doing root canals, you can have endodontist. If you do periodontist, can do periodontist. You want to make sure you have nine secondary categories. Okay, if you don't have them, you want to add them.   Now, how do you add them? It's very easy. You go to Google using ChatGPT or anything and say, how do I add secondary categories to my Google business listing? Okay. It will tell you exactly like a recipe how to do it. You need to add those secondary categories. All right. And if you want help doing it, you can always reach out to me. The last ranking factor, which is really important is making sure that the practices name, address, and phone number is consistent. Okay. So just to be clear, most   website companies do not do local SEO. They do website SEO, which is making sure the website is SEOed so the website ranks higher on the organic rankings. We're talking about getting the Google business page ranking higher, which the website companies are not focused on. So when it comes to the name, address and phone number, is it consistent? You have to be consistent. And this is a Google requirement.   It is not a patient thing. It's not a me thing or you thing. It's a Google requirement that this data is consistent. So the name is obviously important. So if you have the and or the ampersand, you may find things inconsistent. When it comes to the address, if you have, you know, South State Streets, Unit 510, you can have South or S, you can have Street or ST, and then you can have Suite, Unit, Number, or STE.   All these variations need to be consistent. So one of them has to be done and one and stuck with. And then if you are using a tracking number for whatever reason on your Google business listing, you may find your inconsistent there as well. So when you make everything consistent and you get a higher velocity of reviews, guess what happens over time? You rank higher on the maps. And when you rank higher on the maps, you get more visible for patients to find you. So that's where the secret sauce is. And   Not that this is a sales pitch about BirdEye, but that's exactly what BirdEye does. BirdEye does those. We check all those boxes for you. And then what ends up happening is a practices get more reviews. But more importantly, when they ask patients how they find them, they're going to see that they found them because of their ranking online and the reviews drove them to the practice. So that's how this whole thing plays a role in getting a practice more visible and credible.   Kiera Dent (20:06) Thank   Wow. So I was over here like taking a lot of notes, which I really loved. I love the number, the 350 at the average, the velocity, like three to five per week you were saying. It doesn't need to be an everyday, but I do agree like them consistently coming through the total score, the 4.6 to five primary category, secondary category, making sure we have nine. And then you were talking about like the practice name, phone number, all of that has to be consistent. So the addresses have to be the same. And that's going to help you rank higher.   Did I miss anything? Those are my notes, Len. And I'm just curious, like, did I catch them all? Because there was a lot of pieces to consider. And then I have some follow ups as well. So like, did I miss anything in that list?   Dr. Len Tau (21:02) No, I   think you got it all there.   Kiera Dent (21:06) Okay, so hopefully that was a good recap for everybody. If you were listening, I tried to like summarize everything he said, because I really feel that those are super valuable pieces to know. Now, Len, there's a couple of things that happen and I'm very curious of what you've seen. Maybe you know, maybe you don't know. It's just a riff for me genuinely curious over here. Does it impact for the business to respond to the reviews? Because I know there was like a big misnomer out there like for a while, like you have to respond to every single review that helps you rank higher. What's the   What's kind of the lay of the land right now responding to the reviews that come in?   Dr. Len Tau (21:39) So there's been a big push over the years to respond to reviews. And there's also been those naysayers who don't want you to respond to reviews. So I want to make this very clear. When you respond to a review and you acknowledge them as a patient, you are technically violating HIPAA. Okay. Now by the letter of the law, if you do that, you violated HIPAA and can be in trouble. Now in all the years I've been doing this, I've only seen one   Kiera Dent (21:49) Mm-hmm.   Dr. Len Tau (22:08) example of a positive review being responded to and the dentist got in trouble. Okay. So if someone writes a review for you and it's five stars and you say, thank you so much for your feedback. We were glad you had a great experience in our practice. Okay. You technically violated HIPAA there because you acknowledged that they came into the practice. I don't think you'll ever run into any problems with that. I don't, I've never seen any instance when a, when a practice has got into trouble. But again, by the letter of the law, it's a violation.   Here's where the person ran into a problem. Okay. So the review in question, the patient wrote, I'm so happy with my appearance after I went to so-and-so's dental office. I think they were in Texas. The dentist responded, we're so happy that you, thank you so much for your review. We're so happy that you loved our magic needles. Okay. So it, from what I understand is the patient had Botox or   dermal fillers placed and that's what they call their magic needles. So the patient wrote, wrote a letter to the practice saying, I didn't appreciate you letting the world know that I had Botox done and asked for the review response to be taken down, which the dentist immediately did. Took it down and apologized, but it really pissed the patient off and the patient sued the dentist and won. Okay. Because the dentist went out of their way to   Kiera Dent (23:08) Mm-hmm.   Right.   Dr. Len Tau (23:33) you know, release private information that wasn't supposed to be done. So in that case, you shouldn't be doing that. Okay. Now on the same note, I would be very careful responding.   Kiera Dent (23:37) Mm-hmm.   Dr. Len Tau (23:45) to a review that's left by a negative, a negative review that's written by a patient. I would be very careful responding publicly to that because it's very hard to respond without violating HIPAA. So a simple response like, we're sorry to hear about your experience. Please contact the office to discuss the concerns as we're unfortunately unable to comment due to HIPAA release privacy stuff. That's fine. But.   Again, I just not sure it's the best thing to do. So you have to be careful with negative reviews. What it doesn't do is we really haven't found any relationship between responding and ranking. Okay, so you have to, I always leave it up to the people to respond. I like using AI to respond as well, because I think it comes up with HIPAA compliant and really good responses. ⁓ But you have to decide what you want to do for your own practice.   Kiera Dent (24:16) Mm-hmm.   Interesting.   That's actually really helpful to know. ⁓ Okay, good feedback for people to ponder and decide what they want to do on. The second piece is   some people lose their Google My Business and they're not able to be found. ⁓ And I don't know if you have reasons why. I don't know if it's from like a name change or it's inconsistent. So like a lot of offices have a lot of reviews, but when you go to search them, they're hidden on Google My Business. Like it will show up on the person's side, but nobody externally can find it. Do you have any ideas of like what causes that or what offices can do if they're struggling with that?   Dr. Len Tau (25:11) So I want to clarify that what question you asked there. I'm sorry to ask a question when you asked the question was when you say that you're saying that when they search for their Google business listing, they can't find it or when someone is searching for the office, they're not visible on the maps.   Kiera Dent (25:15) Hey, that's okay.   So when they're searching, so if I just go into Google and I type in like my perfect smile, the website might link, but the Google My Business with all, and they might have like 150 Google reviews, like it might be, like they've got them all and the office can see it when they like log in as like, this is, you own this, but they've lost it and it's no longer visible publicly. Do you know what causes that or how they can get that back? It's okay if you don't, I'm just genuinely curious. Cause I know some offices struggle with this, especially with like name changes of practices.   going through different ownerships. ⁓ Some of them have told me it's like when I changed the name of my practice, it no longer showed up. Like we have all these reviews, but we're not showing up. Do you know what causes that or how practices can get back being visible?   Dr. Len Tau (26:02) Yep. Now that you   asked it that way, so that usually means that your Google business listing has been suspended. And if you can't find it on search, but you see it, means it's suspended in most cases. Name changes, address changes, other things you do can cause it to be suspended. There are, if you look up on use chat GPT, ⁓   and say, why is, why can your Google business page be suspended? There is a list of different reasons why it can get suspended. ⁓ if you're getting reviews the wrong way is a big one. So, like you should not be incentivizing for reviews. And I'm talking about incentivizing the patients. You shouldn't be getting reviews in your physical office space because there's IP address conflicts and location services on the patient's phone. So if you're doing that, not only will you can potentially lose reviews, but you can't get it suspended, but you can look on.   Kiera Dent (26:37) Mm-hmm.   Dr. Len Tau (26:55) on chat GPT or Google and just say, what are the reasons that your business page can be suspended? And they're there. So usually you have to ⁓ re-approve it or re-verify that page. And there's certain things you do. You'll have to take a video of yourself in front of the practice, showing the address, showing the name of the business on the door. So there's things you will have to do to get it over to Google. So they'll re-verify you. And then once it happens, there's a good chance they'll unsuspend the listing. But that happens for that reason.   Kiera Dent (27:24) Gotcha. Okay. That's super helpful because I know a few offices have struggled with that. So was just curious for that. All right. This has been so helpful to figure out rankings. It's been helpful to understand. ⁓ My last question as we wrap up today on reviews has been so helpful, Len, is how do offices go about like, what are your recommendations? Yes, bird eye, swell, podium. Like there's a lot of review in Weave. I do, I usually recommend using an external one outside of things. think that they like, if they're just, if that's what they do, they're going to be experts at it.   But how can offices ethically and appropriately, like obviously great patient experience, but how do they increase these Google reviews? What are some of the best tactics you've seen to help these offices out?   Dr. Len Tau (28:04) So being biased, I mean, I'm a true believer in BirdEye because we help with the reviews and the ranking part. ⁓ Swell, which is a great product. know the guys who swell really well. A lot of their doctors don't rank well because they don't focus on the listings part of it or the ranking part of it. ⁓ I'm not a fan of Wee from a review perspective because they swell BirdEye and Podium, make it very easy. Weave doesn't. It's just the way we do it with our three other products. ⁓   I always say this, you can get reviews any way you want. The most effective is gonna be use some software, simple as that. But it all starts with the practice and it all starts with, I like to create a reputation culture in the practice, which means you know that every time a patient comes in the practice, that they're going to be evaluating you and reviewing you potentially. And you've gotta be on your best behavior, you've gotta put a happy smile on your face, you gotta treat them like they're the...   Kiera Dent (28:40) Mm-hmm.   Dr. Len Tau (29:00) king of the world, okay? You gotta roll out the red carpet. And if you don't do that, they may write a bad review, okay? But if you don't create that reputation culture, I think it's gonna be hard to get the practice to really accelerate the reviews. So creating that reputation culture using great verbiage skills. I love calling it feedback, not a review. If you call it a review, it sounds like you're begging for it. ⁓ The feedback conversation is much more comfortable to have. So, you know, it's an interesting situation, but if you don't ask, you don't get.   So you've got to ask. I think if you ask and you combine it with a really good software, you'll get a really good number of reviews. If you don't ask, you don't get. It's that simple.   Kiera Dent (29:30) Mm-hmm.   Yeah.   ⁓ well, that was so great. I appreciate this so much. And it's fun to hear about how AI is helping. It's fun to hear about how you still have to be great on Google. So ⁓ I just appreciate you. I appreciate you being here. I appreciate the knowledge you shared. appreciate for offices. I hope they take action and Len any last thoughts, how people can connect with you if they want more help on this. know ⁓ like truly in my opinion, this is the simplest marketing. Everybody wants to like sexy magic pill of marketing. And I'm like, no, it's like really great experience. Ask for the reviews, ask for the feedback.   like rank so that way people can find you I've had offices that had like three four or five new patients and they're like I need this marketing I need all these things which I'm not here to say not to do it but I will say great reviews will boost you very quickly so Len any last thoughts you've got how people can connect with you because it's been truly just an incredible episode today   Dr. Len Tau (30:26) So ⁓ I'm around the country a lot. So you can always connect with me in person if I'm at some of these events. If you wanna come to Supercharge, you can connect me there. SuperchargeYourDentalPractice.com You can use the code RAVING to save $100 on registration. ⁓ We also have some scholarships available. So if you do wanna come, you can reach out to me personally. So ⁓ my cell phone's all over the internet. The easiest way, if you have any questions, you want advice, you want help, I'm the guy to reach out to. My phone number is 215.   Kiera Dent (30:40) Awesome.   Dr. Len Tau (30:55) 292-2100. And my best email is Len, L-E-N, at drlentau.com, which is D-R-L-E-N-T-A-U.com. And you can email me, you can text me, you can call me, tell me you heard about me here and you need some advice. I'm more than happy to offer it to you. I do it all the time. ⁓ I love when people reach out to me because they know I'm an expert. So I do it kind of as a favor to people. ⁓ But no, you reach out to me, I'm happy to give advice.   Kiera Dent (31:23) amazing. Len, thank you so much for being on the podcast. I'm super excited for Supercharge 2025 and especially 2026. So everybody snag that. And truly, I hope you take action from today's podcast. This is easy ways for you to boost your marketing, be found and seen online. And Len, thank you for joining me today. I truly, truly appreciate you.   Dr. Len Tau (31:41) Thank you for having me, Kiera, I appreciate it.   Kiera Dent (31:43) Of course. And for all of you listening, thank you for listening and I'll catch you next time on the Dental A Team Podcast.  

Send us a textAbhay Gupta is the Co-Founder and CEO of Frizzle. He was Previously a Product Manager at Coinbase, where he drove $50M of incremental revenue, as well as Tesla, and Meta and helped scale an online e-learning platform to millions in revenue. He holds a Bachelor's in Computer Science and Economics from Vanderbilt University.

Wish someone would just hand you your launch plan on a silver platter? In this episode, I'm sharing how AI (yep, AI!) can make launching easier, faster, and way less overwhelming. I'm also officially introducing you to Launch Bestie, our brand-new custom GPT inside the Launch Anyway Toolkit. If you've been avoiding launching because it feels like too much - this episode is your new best friend!-----➡️ Quick Links For You:Not sure if you need an integrator? Take our free quiz: “You Might Need an Integrator If…” today!Ready to work with the KS Agency? We'd love to learn more about your digital biz! Click here to apply!

On this episode of Crazy Wisdom, Stewart Alsop sits down with Abhimanyu Dayal, a longtime Bitcoin advocate and AI practitioner, to explore how money, identity, and power are shifting in a world of deepfakes, surveillance, automation, and geopolitical realignment. The conversation ranges from why self-custody of Bitcoin matters more than ETFs, to the dangers of probabilistic biometrics and face-swap apps, to the coming impact of AGI on labor markets and the role of universal basic income. They also touch on India's refinery economy, its balancing act between Russia, China, and the U.S., and how soft power is eroding in the information age. For more from Abhimanyu, connect with him on LinkedIn.Check out this GPT we trained on the conversationTimestamps00:00 Stewart Alsop opens with Abhimanyu Dayal on crypto, AI, and the risks of probabilistic biometrics like facial recognition and voice spoofing.05:00 They critique biometric surveillance, face-swap apps, and data exploitation through casual consent.10:00 The talk shifts to QR code treasure hunts, vibe coding on Replit and Claude, and using quizzes to mint NFTs.15:00 Abhimanyu shares his finance background, tying it to Bitcoin as people's money, agent-to-agent payments, and post-AGI labor shifts.20:00 They discuss universal basic income, libertarian ideals, Hayek's view of economics as critique, and how AI prediction changes policy.25:00 Pressure, unpredictability, AR glasses, quantum computing, and the surveillance state future come into focus.30:00 Open source vs closed apps, China's DeepSeek models, propaganda through AI, and U.S.–China tensions are explored.35:00 India's non-alignment, Soviet alliance in 1971, oil refining economy, and U.S.–India friction surface.40:00 They reflect on colonial history, East India Company, wealth drain, opium wars, and America's rise on Indian capital.45:00 The conversation closes on Bitcoin's role as reserve asset, stablecoins as U.S. leverage, BRICS disunity, and the geopolitics of freedom.Key InsightsA central theme of the conversation is the contrast between deterministic and probabilistic systems for identity and security. Abhimanyu Dayal stresses that passwords and private keys—things only you can know—are inherently more secure than facial recognition or voice scans, which can be spoofed through deepfakes, 3D prints, or AI reconstructions. In his view, biometric data should never be stored because it represents a permanent risk once leaked.The rise of face-swap apps and casual facial data sharing illustrates how surveillance and exploitation have crept into everyday life. Abhimanyu points out that companies already use online images to adjust things like insurance premiums, proving how small pieces of biometric consent can spiral into systemic manipulation. This isn't a hypothetical future—it is already happening in hidden ways.On the lighter side, they experiment with “vibe coding,” using tools like Replit and Claude to design interactive experiences such as a treasure hunt via QR codes and NFTs. This playful example underscores a broader point: lightweight coding and AI platforms empower individuals to create experiments without relying on centralized or closed systems that might inject malware or capture data.The discussion expands into automation, multi-agent systems, and the post-AGI economy. Abhimanyu suggests that artificial superintelligence will require machine-to-machine transactions, making Bitcoin an essential tool. But if machines do the bulk of labor, universal basic income may become unavoidable, even if it drifts toward collectivist structures libertarians dislike.A key shift identified is the transformation of economics itself. Where Hayek once argued economics should critique politicians because of limited data, AI and quantum computing now provide prediction capabilities so granular that human behavior is forecastable at the individual level. This erodes the pseudoscientific nature of past economics and creates a new landscape of policy and control.Geopolitically, the episode explores India's rise, its reliance on refining Russian crude into petroleum exports, and its effort to stay unaligned between the U.S., Russia, and China. The conversation recalls India's Soviet ties during the 1971 war, while noting how today's energy and trade policies underpin domestic improvements for India's poor and middle class.Finally, they critique the co-optation of Bitcoin through ETFs and institutional custody. While investors celebrate, Abhimanyu argues this betrays Satoshi's vision of money controlled by individuals with private keys. He warns that Bitcoin may be absorbed into central bank reserves, while stablecoins extend U.S. monetary dominance by reinforcing dollar power rather than replacing it.

Cybersecurity Today: Ghost Action Campaign, SalesLoft Breach, AI Vulnerabilities, and Restaurant Security Flaws Host David Shipley discusses the latest in cybersecurity, including the Ghost Action Campaign which compromised over 3000 secrets from GitHub repositories, the SalesLoft breach affecting major cybersecurity and SaaS firms, and new research showing how large language model chatbots like GPT-4 can be manipulated easily. Additionally, ethical hackers uncover significant vulnerabilities in the digital platforms of Restaurant Brands International. The episode emphasizes the importance of securing the software development ecosystem and maintaining robust social engineering defenses. 00:00 Introduction and Headlines 00:32 GitHub Supply Chain Attack: Ghost Action Campaign 02:51 SalesLoft Breach: A Deep Dive 05:01 The Summer of Salesforce Attacks 07:19 Manipulating AI: New Research Insights 09:14 Restaurant Brands International: Security Flaws Exposed 11:21 Conclusion and Sign-Off

Today the guys talked about the baseball incident at the Phillies game, chat GPT, and we get to know more about our interns!Support the show: https://www.klbjfm.com/mattandbobfm/See omnystudio.com/listener for privacy information.

Send us a textChong-Hao Fu is the CEO of Leading Educators, a national nonprofit specializing in comprehensive instructional improvement. Over the past 14 years, he's worked to scale exceptional teaching and leadership in some of the country's fastest-improving districts while exploring how emergent technology like AI can bring new possibilities to instruction.

It's our 5 Year Anniversary! Thank you once again for being a listener of our nonsense.To celebrate, Carl and Oscar are diving into a very special game of podcast mad-libs. Yes, five years in and we're scraping the barrel— (not a chat GPT '-' we are reclaiming it) but this time, the prompts are filled with every single movie we've ever covered. Join us as we make up some more nonsense and try to figure out, as always: Who would watch this?Find us through:Email: askwwwtpodcast@gmail.com YouTube: https://www.youtube.com/@whowouldwatchthis Instagram: https://www.instagram.com/whowouldwatchthis/ TikTok: @podcastwhowouldwatchthis More links: https://linktr.ee/whowouldwatchthis

A new research paper from OpenAI asks why large language models like GPT-5 and chatbots like ChatGPT still hallucinate, and whether anything can be done to reduce those hallucinations. In a blog post summarizing the paper, OpenAI defines hallucinations as plausible but false statements generated by language models, and it acknowledges that despite improvements, hallucinations remain a fundamental challenge for all large language models, one that will never be completely eliminated. Learn more about your ad choices. Visit podcastchoices.com/adchoices

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. David Walter is an author, speaker and sales trainer. His claim to fame came from a cold-calling hot streak, during which he set 15 appointments a day for six months straight. He later ran a prospecting call center, helping companies make millions. His book is a No. 1 best-seller on Amazon and he is a Contributor to Entrepreneur. Top 3 Value Bombs 1. Luck is when preparation meets opportunity. 2. Cold callers are 3 feet from gold. If you can just move over 3 feet in time, you are going to hit that gold. 3. Cold calling is not dead, people simply have the wrong beliefs about it; you just have to change your approach. Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Airbnb - Your home might be worth more than you think. Find out how much at Airbnb.com/host. Public - Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less. All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA and SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability - verify independently before use. Rate as of 6/24/25. APY is variable and subject to change. Terms and Conditions apply.

Today, Zvi Mowshowitz returns to The Cognitive Revolution to discuss how recent AI developments like GPT-5 and IMO gold medals have led to modestly extended timelines despite being on-trend, while policy missteps around chip exports to China and alignment challenges from reinforcement learning have increased risk assessments, covering everything from live players in the AI race to safety funding priorities and virtuous actions for navigating our current moment. Check out our sponsors: Linear, Oracle Cloud Infrastructure, Shopify. Shownotes below brought to you by Notion AI Meeting Notes - try one month for free at: https://notion.com/lp/nathan Timeline Adjustment: Zvi has lengthened his AGI timelines because there haven't been "very large jumps in capability" that would significantly shorten them. The chance of AGI arriving in 2025 has decreased dramatically. Recent AI Achievements Context: While achievements like the IMO Gold medal are impressive, they appear to be on-trend rather than revolutionary breakthroughs that would drastically change timelines. Evaluation Standards: There's a discussion about the challenges of trustworthy AI evaluations, with Zvi emphasizing that watchdogs must maintain standards of rigor and integrity "vastly above" what others are held to. Policy Priority: A short-term policy priority should be preventing advanced AI chips (B30As) from being sold to China, which requires raising awareness about the implications. Nvidia's Influence: Concern is expressed about Nvidia potentially having excessive influence over White House rhetoric and plans regarding AI. Career Impact: Working for Anthropic is considered a "net good idea" for those wanting to make a positive impact, though there may be other organizations that offer better opportunities for influence. Sponsors: Linear: Linear is the system for modern product development. Nearly every AI company you've heard of is using Linear to build products. Get 6 months of Linear Business for free at https://linear.app/partners/tcr Oracle Cloud Infrastructure: Oracle Cloud Infrastructure (OCI) is the next-generation cloud that delivers better performance, faster speeds, and significantly lower costs, including up to 50% less for compute, 70% for storage, and 80% for networking. Run any workload, from infrastructure to AI, in a high-availability environment and try OCI for free with zero commitment at https://oracle.com/cognitive Shopify: Shopify powers millions of businesses worldwide, handling 10% of U.S. e-commerce. With hundreds of templates, AI tools for product descriptions, and seamless marketing campaign creation, it's like having a design studio and marketing team in one. Start your $1/month trial today at https://shopify.com/cognitive PRODUCED BY: https://aipodcast.ing

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Juliet Funt is the author of A Minute to Think and CEO of the Juliet Funt Group. She is an evangelist for freeing the potential of companies by unburdening them from busywork. Top 3 Value Bombs 1. In building fire, you can have great dry wood, crumply newspaper, but if you skip one critical ingredient, your fire will never ignite. That ingredient is space between combustibles. It's the same for your work. 2. Busyness tricks people into thinking that they are productive when they are only active. That confusion between activity and productivity costs companies millions of dollars. 3. When you want to clock out at the end of the day, trap yourself in a promise. Say out loud that you're done for the day. Saying it out loud creates verbal accountability. It'll be harder to go back some minutes later and work again when you have stated work is over. Check out Juliet's website - A Minute to Think Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Airbnb - Your home might be worth more than you think. Find out how much at Airbnb.com/host. Public - Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less. All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA and SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability - verify independently before use. Rate as of 6/24/25. APY is variable and subject to change. Terms and Conditions apply.

In this episode of Crazy Wisdom, host Stewart Alsop speaks with Robin Hanson, economist and originator of the idea of futarchy, about how conditional betting markets might transform governance by tying decisions to measurable outcomes. Their conversation moves through examples of organizational incentives in business and government, the balance between elegant theories and messy implementation details, the role of AI in robust institutions, and the tension between complexity and simplicity in legal and political systems. Hanson highlights historical experiments with futarchy, reflects on polarization and collective behavior in times of peace versus crisis, and underscores how ossified bureaucracies mirror software rot. To learn more about his work, you can find Robin Hanson online simply by searching his name or his blog overcomingbias.com, where his interviews—including one with Jeffrey Wernick on early applications of futarchy—are available.Check out this GPT we trained on the conversationTimestamps00:05 Hanson explains futarchy as conditional betting markets that tie governance to measurable outcome metrics, contrasting elegant ideas with messy implementation details.00:10 He describes early experiments, including Jeffrey Wernick's company in the 1980s, and more recent trials in crypto and an India-based agency.00:15 The conversation shifts to how companies use stock prices as feedback, comparing public firms tied to speculators with private equity and long-term incentives.00:20 Alsop connects futarchy to corporate governance and history, while Hanson explains how futarchy can act as a veto system against executive self-interest.00:25 They discuss conditional political markets in elections, AI participation in institutions, and why proof of human is unnecessary for robust systems.00:30 Hanson reflects on simplicity versus complexity in democracy and legal systems, noting how futarchy faces similar design trade-offs.00:35 He introduces veto markets and outcome metrics, adding nuance to how futarchy could constrain executives while allowing discretion.00:40 The focus turns to implementation in organizations, outcome-based OKRs, and trade-offs between openness, liquidity, and transparency.00:45 They explore DAOs, crypto governance, and the need for focus, then compare news-driven attention with deeper institutional design.00:50 Hanson contrasts novelty with timelessness in academia and policy, explaining how futarchy could break the pattern of weak governance.00:55 The discussion closes on bureaucratic inertia, software rot, and how government ossifies compared to adaptive private organizations.Key InsightsFutarchy proposes that governance can be improved by tying decisions directly to measurable outcome metrics, using conditional betting markets to reveal which policies are expected to achieve agreed goals. This turns speculation into structured decision advice, offering a way to make institutions more competent and accountable.Early experiments with futarchy existed decades ago, including Jeffrey Wernick's 1980s company that made hiring and product decisions using prediction markets, as well as more recent trials in crypto-based DAOs and a quiet adoption by a government agency in India. These examples show that the idea, while radical, is not just theoretical.A central problem in governance is the tension between elegant ideas and messy implementation. Hanson emphasizes that while the core concept of futarchy is simple, real-world use requires addressing veto powers, executive discretion, and complex outcome metrics. The evolution of institutions involves finding workable compromises without losing the simplicity of the original vision.The conversation highlights how existing governance in corporations mirrors these challenges. Public firms rely heavily on speculators and short-term stock incentives, while private equity benefits from long-term executive stakes. Futarchy could offer companies a new tool, giving executives market-based feedback on major decisions before they act.Institutions must be robust not just to human diversity but also to AI participation. Hanson argues that markets, unlike one-person-one-vote systems, can accommodate AI traders without needing proof of human identity. Designing systems to be indifferent to whether participants are human or machine strengthens long-term resilience.Complexity versus simplicity emerges as a theme, with Hanson noting that democracy and legal systems began with simple structures but accreted layers of rules that now demand lawyers to navigate. Futarchy faces the same trade-off: it starts simple, but real implementation requires added detail, and the balance between elegance and robustness becomes crucial.Finally, the episode situates futarchy within broader social trends. Hanson connects rising polarization and inequality to times of peace and prosperity, contrasting this with the unifying effect of external threats. He also critiques bureaucratic inertia and “software rot” in government, arguing that without innovation in governance, even advanced societies risk ossification.

On this episode Chris, calls a couple of his home girls to ask them 10 questions that chat GPT told him to ask them while on a date!

Intel's recent agreement with the U.S. government includes a controversial clause that allows the federal government to acquire an additional 5% stake in the company if it loses control of its foundry business. This unusual provision has raised concerns among stakeholders, including investors and employees, as it signifies a level of government intervention in corporate governance that is not typically seen in the U.S. The deal is still being finalized, and the implications for Intel's operations and the broader tech industry remain to be seen.A recent report highlights that Gen Z, despite being digital natives, exhibits poorer cybersecurity practices compared to baby boomers. Only 30% of Gen Z regularly change their passwords, and a mere 36% use antivirus software. This generation's trust in technology is evident, with 18% comfortable allowing AI to act on their behalf. However, the report also notes that 91% of Gen Z believes data security training should be a workplace priority, indicating a desire for improvement in their cybersecurity habits.The threat landscape is evolving, with the emergence of AI-powered ransomware, specifically a strain named PromptLock, which is currently under development. This ransomware utilizes AI to generate scripts for data exfiltration and encryption in real time, posing significant challenges for cybersecurity defenses. Additionally, the ransomware gang Storm-0501 has shifted its focus to cloud data, exploiting accounts without multi-factor authentication to exfiltrate sensitive information and demand ransoms through platforms like Microsoft Teams.The podcast also discusses the cooling hype surrounding AI technologies, particularly following the underwhelming launch of GPT-5. Only 5% of companies have successfully converted AI into revenue, leading to a market correction in the tech sector. As managed service providers increasingly adopt AI tools, questions arise about the long-term implications for workforce development and the potential risks associated with over-investing in emerging technologies. The conversation emphasizes the need for MSPs to focus on governance, compliance, and responsible use of AI while navigating the evolving landscape of cybersecurity and technology. Four things to know today 00:00 Gen Z Lags Boomers in Basic Cybersecurity Habits, GWI Report Finds05:07 Auvik Introduces Smart Alert Suppression to Cut False Alarms in IT Management06:26 White House Confirms Intel Agreement Still in Flux as Commerce Finalizes Terms07:44 AI's Growing Pains—Revenue Gaps, Job Impacts, and MSP Opportunities Collide  This is the Business of Tech.     Supported by:  https://scalepad.com/dave/ https://cometbackup.com/?utm_source=mspradio&utm_medium=podcast&utm_campaign=sponsorship All our Sponsors: https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

From Engineering to Empathy: Chris Silvestri on Conversion Copy That ConnectsIn this episode, I sit down with Chris Silvestri — founder of Conversion Alchemy, conversion copywriter, and message–market fit specialist — to explore the psychology behind conversion and how B2B SaaS companies can craft customer journeys that actually drive decisions. With a background in industrial automation engineering and a decade in copywriting, Chris blends technical logic with user-centered creativity to produce copy that truly resonates.We cover:Why copywriting is more about research than writing (70% research, 30% execution)The “Motivation → Value → Anxiety → CTA” framework and how it beats rigid formulas like AIDAWhy founders must articulate a strategic narrative before even thinking about copyHow AI (like GPT and Claude) can be used as a research co-pilot without compromising human insightNavigating mega menus, product naming, and UX friction in SaaS websitesHow to craft messaging that speaks directly to your audience's inner monologueWhy B2B sales aren't siloed decisions, but committee-driven choices — and how to write for all stakeholders

Episode 662: Kyle and Neal discuss Google's big win in the antitrust case where they don't have to sell Chrome. Then, a rundown of the latest food news where Kraft Heinz is breaking up, Nestle makes a change at CEO following an investigation, Pepsi gets activist investors and McDonald's expands their value meal. Finally the headlines you need to know to start your Wednesday.  Get a $500 match on your first $500 spent with code BREW500 at https://www.ads.roku.com. Terms apply.  Check out Kyle on Per My Last Email! Spotify link: https://open.spotify.com/show/0nLoZjMIpr7AhG61xsZlWs?si=83e893071dd44696  YT link: https://youtube.com/@permylastemailshow?si=aMa5d8vjKlFdeZlb  Show page: https://www.permylastemailshow.com/  Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here:⁠ ⁠⁠https://www.swap.fm/l/mbd-note⁠⁠⁠  Watch Morning Brew Daily Here:⁠ ⁠⁠https://www.youtube.com/@MorningBrewDailyShow⁠ All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability—verify independently before use. *Rate as of 7/18/25. APY is variable and subject to change. As part of the IRA Match Program, Public Investing will fund a 1% match of: (a) all eligible IRA transfers and 401(k) rollovers made to a Public IRA; and (b) all eligible contributions made to a Public IRA up to the account's annual contribution limit. The matched funds must be kept in the account for at least 5 years to avoid an early removal fee. Match rate and other terms of the Match Program are subject to change at any time. See full terms here. Learn more about your ad choices. Visit megaphone.fm/adchoices

On episode 187 of Ask The Compound, Ben Carlson and Duncan Hill are joined by Chief Financial Officer Bill Sweet to discuss fundamentals, the Roth limit conspiracy, spending income vs principal, and much more! Submit your Ask The Compound questions to askthecompoundshow@gmail.com! This episode is sponsored by Public. Fund your account in five minutes or less by visiting: https://public.com/ATC Subscribe to The Compound Newsletter for all the latest Compound content, live event announcements, find out who the next TCAF guest is, get updates on the latest merch drops, and more! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thecompoundnews.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you're a financial advisor, sign up for advisor-focused content at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.advisorunlock.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brett Fritz' entrepreneurial career catapulted after being laid off from a corporate role in 2018. He started out as a freelancer and has now built several multi-million-dollar companies across various industries. Top 3 Value Bombs 1. Pricing is about confidence, not just math. Freelancers who understand their market can escape the time-for-money trap and charge based on value. 2. The freelance economy is massive and growing. Over 75 million Americans are freelancing, expected to rise to 90 million by 2028. Globally, 1.5 billion. 3. Freelancers aren't just experts, they're business owners. Success comes from tools, systems, and mindset, not just talent. Check out Brett's website for a free access to pricing tools. Use code EOFIRE for a premium 20 percent off. - Price Pulse IQ Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Airbnb - Your home might be worth more than you think. Find out how much at Airbnb.com/host. Public - Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less. All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA and SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability - verify independently before use. Rate as of 6/24/25. APY is variable and subject to change. Terms and Conditions apply.

For the second time in just as many weeks, Google dropped impressive AI updates that their competitors will struggle to keep up with. Salesforce is cutting it support staff due to AI and OpenAI's backend tech could be one of its biggest updates yet. And that's just the start. Don't waste hours a day trying to keep up with AI developments. That's what we do.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:Meta Integrating Google Gemini & OpenAIMeta AI Losing Key Talent & ResearchersMeta Tightens AI Safeguards for TeensSalesforce Cuts 4,000 Jobs With AI AgentsOpenAI Launches GPT Real-Time APIMeta's $14.3B Scale AI Deal in TroublePerplexity AI Announces Comet Plus for PublishersGoogle Adds AI Avatars to Google VidsStanford Study: AI Hurting Entry-Level JobsGoogle Gemini 2.5 Flash Image (Nano Banana) Viral ReleaseTimestamps:00:00 Meta Leverages Competitors' AI Models06:30 Google Challenges Duolingo with AI Update08:02 Google's Language AI Potential Unveiled13:48 Salesforce CEO on AI-Driven Workforce Reduction17:23 OpenAI's New Real-Time Voice API20:32 AI Technology Disrupts Customer Service23:55 Meta's AI Acquisition Challenges28:52 Publishers Question AI Revenue Plans31:35 AI's Dependence on Human-Created Data36:31 AI's Impact on Jobs and Startups40:19 Gemini 2.5: Multimodal AI Update41:59 Google's New Image Model Unveiled44:33 Tech Update: Flashcards, Rumors, and AI47:36 AI News and Insights ScheduleKeywords:Meta AI, Meta Superintelligence Lab, Meta layoffs, Meta internal policy, Meta data labeling, Meta AI chatbot, Meta Scale AI investment, Meta AI partnerships, Meta generative AI, Meta AI safety, Meta AI user protections, Google AI, Google Gemini, Gemini 2.5, Gemini 2.5 Flash Image, Nano Banana, Google Translate, AI language learning, AI practice sessions, AI-powered translation, multimodal models, AI image editing, AI character consistency, Google Vids, AI video editing, AI avatars, AI workspace tools, Salesforce, Salesforce AI agents, AI customer service, job automation, AI workforce reduction, OpenAI, GPT real time, real time AI API, AI voice models, AI speech to speech, Anthropic, Claude AI, Claude for Chrome, Claude coding, Perplexity AI, Perplexity Comet Plus, AI publisher payments, AI licensing, publisher agent traffic, Stanford AI study, entry level jobs and AI, AI impact on employment, AI job market shiSend Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Ready for ROI on GenAI? Go to youreverydayai.com/partner

Dental A-Team's marketing mastermind Eve joins Tiff on the pod to discuss the top marketing strategies that can be easily implemented in your practice. They touch on social media, offline marketing, retention, and more. Episode resources: Subscribe to The Dental A-Team podcast Schedule a Practice Assessment Leave us a review Transcript:   The Dental A Team (00:01) Hello Dental A Team listeners. I am in the studio air quotes there because you know, we're in two different places I say that all the time, but I am in the studio with someone very very special today and I'm so excited I just I adore this human being more than I think she will ever know I think she thinks she knows how much I adore her but she has no freaking idea   And I'm so excited to bring her here with you guys today. And I always bring my consultants and they are by far and away the A team and they make the Dental A Team who we are. And I'm always just so happy to bring them to you. But today you guys, I have the most amazing human being. I have Eve with us. And some of you may know Eve's name. ⁓ All of you likely see her handiwork every single week in your inboxes, in your email. ⁓   invitations, if you're part of our doctors groups, you are seeing her sprinkles of fairy dust and everything that the Dental A Team puts out, our logos, everything that we do. Eve is our marketing genius behind the scenes and she hates that term, but she really is our marketing genius. I have.   Eve, I'm just so happy to have you here. Like I could sit here and talk about you for the whole podcast and the amazing things that you've been able to do with us and for us. But first and foremost, massive welcome, massive thank you for taking this on. This is not, you love to be behind the scenes, but being in the face of everything is not your favorite space. And I somehow convinced you to do this. And Eve, thank you so much. And how are you today? How excited are you to be here with all of us?   Eve (01:37) I   am equally excited and nervous to be here. This is definitely one of the things that I had to challenge myself to do. you know what? It scares me and it's something new that I've never done before. So ⁓ let's do it.   The Dental A Team (01:52) I'm so excited. for all of our listeners, if you've ever attended one of our monthly webinars, we do free webinars so everybody knows every single month. It's the third Thursday every month. Eve actually, that's her. She is responsible for those. She puts them on. You've probably heard her amazing voice on there and maybe even seen her face a time or two, but that is the handiwork of Eve. And I know most of the content and most of the stuff, the engagement that you're seeing is put on by the consultants, but I want you guys to know   Eve is freaking brilliant. She is a mastermind and she has so many tools in her tool belt. And honestly, she, and I are constantly just in awe. Eve of the, we've told you this before, where we'll create content now, you guys. we, Kiera and I create the content. We're like, yep, let's rock and roll. And we send it over to Eve and I'm like, my God, I didn't even think of that. Like she's thinking of like dental things for us now too, because.   You've just done so much of it with us and you pour your heart and your soul into everything that you do. And I think when it comes to a great marketer, that is a massive piece of what really makes you shine and makes the company that you're working with or for truly shine as well is that you pour your heart and soul in there and you become who you're working with and you become that piece of content and you just embody it and you literally, like, ⁓ it makes me think of like Jim Carrey.   Jim Carrey does really, really well studying everything that he's going to his characters, right? So he does all the studying and he literally becomes them. And I've watched documentaries about him where he's like this different human. And that's what I imagine you doing Eve, when you go in and you do all of our content and all of our slideshows, our decks, all of that. You just become that content and you make everything just shine a little bit brighter. So massive kudos to you. Huge thank you and.   Again, thank you for doing this podcast with me, you guys. This is gonna be huge. Obviously we're doing it about marketing. I get so many questions about marketing and if you know I love marketing, it just lights up my soul, I don't know why. I love changing something a little bit to get a different result and to see what happens and use different words, use different tools, and it really, really lights my soul on fire.   I get asked a lot of marketing questions and something that even just what you talked about right now when we're prepping for this, I'm like, gosh, I actually get asked these questions constantly and I get asked for marketing companies. We have a ton we can recommend. We have time we work really closely with, but Eve, I really, really wanted you to come in today and really help us narrow down some effective marketing strategies that you've seen that you think can translate very easily to dental practices. We are a dental consulting company.   So our marketing might be a little bit like a smidgen different than an actual dental practice, but I think that a lot of it translates and marketing is marketing in my opinion. So there's a million things. And I think there's two that you just talked with me about that I want those to be like, this is the meat of it. But one question I get asked a lot that I wanna pick your brain on and I want just like, put this out there. And first off, before we even get started, everyone know Eve is like,   She told you she is equally as excited as she is nervous. And she is really, really fantastic at making sure that anything that goes out is as accurate as possible. So just know this is coming from ⁓ her marketing brain, The learning, the training, everything that she's got behind her and also opinions. Like these are things that we've...   tested, these are things that we've done, things that she's done, whether it's with our company or not, and opinions that we have on things that could or could not work. So with that said, one of the biggest questions I get asked is social freaking media. do I, dental practices on social media. And there's a whole bunch of different avenues for that and a whole bunch of different genres of dental practices. think I see like cosmetic practices or these smile design practices, obviously, they're gonna get a good   foothold and it's going to be more important for them to be on social media. But something Eve that I've always thought or been told is that for a general dental practice, your social media is really there to help boost SEO and it's really there to like get in front of your patients. It's not necessarily going to be something great to get in front of people who don't know you. And I think of that because I think of like the stretch within the country.   of how many people are randomly coming across social media accounts, what's your opinion on social media and dentistry?   Eve (06:29) ⁓ Well, think first and foremost, think social media is very important. And no, first and foremost, thank you so much for all the kind words. Thank you. Is this episode about me? That's great. Glad I came. Now, I do think that social media is very... And I think that more and more dentists are realizing now that social media is super important, is one of the main pillars of marketing. Because if people don't know that you exist, they're never going to come to your door. ⁓   The Dental A Team (06:36) Of course, of course. Yes.   Eve (06:59) One mistake that I think many ⁓ business owners in general do is they treat social media purely as a sales tool. ⁓ Social media can be that if you play it right, but it's more about awareness. It's more about building that trust with your community. It's about ⁓ showing like how you show up for your community. actually, my dentist, ⁓ I love their social media. They really just, their social media makes me feel like we are best friends.   ⁓ Like even seeing the familiar faces, ⁓ just seeing everything that they do kind of on a day to day or them taking me behind the scenes and stuff. It's really, something that really does build that trust with the audience.   The Dental A Team (07:40) Yeah, what is it for for dental practices? like you said, like sales, they're using it for sales. Are they going to gain new patients from it? What should it be used for?   Eve (07:51) You definitely can get new patients from it, but ⁓ for, if we're talking about acquisition, I would definitely recommend running ads. So your feed is not just basically covered with, I don't know, promo on whitening. And then the next post is ⁓ kids are going back to school, book your checkup and stuff like that. ⁓ Social media is to build that trust with the community, to kind of show who you are to them enough that they   are going to like you and they're going to trust you and they're going to come to you. After all, feel like dentistry is a very, and I don't think people really think about it this way, but it's a very kind of like intimate service really. ⁓ So I think that trust is just very, ⁓ very important.   The Dental A Team (08:36) Thank you. Yeah. And what I'm gathering there is that it should be a reflection of who you are. So who your practice is. And I think that kind of flows into a lot of podcasts that we've done on really knowing who you are, how you want to show up in the world. So what your core values are, what your mission and your vision are. And I feel like then if your social media is speaking to that, it's kind of as just putting yourself on display rather than saying,   please come schedule. hate, I hate, like I always think of like the Easter bunny, right? And the like Easter bunny picture that everybody posts. It's like happy Easter. And it's like everybody posted that or happy St. Patrick's Day and it's the little leprechaun. And it's like, huh, just be different. Like do a picture of your team with little leprechaun hats on and say happy St. Patrick's Day. Like do bunny ears on the doctor and not this like stock photo that everyone's using and then following it up with,   by the way we've got a whitening special for wedding season. Like everybody's doing that. So I love the way you said that.   Eve (09:40) Yeah. And I would challenge anyone that's listening to it to kind of try to be themselves for a minute and try to actually present themselves the way they are. Not what, not in the way that everybody else expects them to be. Like you're saying, it's, don't know, Christmas is coming. Everybody's posting happy Christmas from X, Y, and Z. ⁓ dental try to be different, try to, try to do what you as a person would do because that there is a massive chance that whatever you do or whoever you are will actually.   really make someone relate to you ⁓ even more.   The Dental A Team (10:12) Yeah. And you're trying to attract that patient avatar of the patients that you want, not everyone you're trying to, you're trying to narrow down your niche. So thank you. Perfect. ⁓ massive piece that I wanted to chat about B and I actually just got off a call this morning, ⁓ with a client and she had asked me for ideas on this and, ⁓   really just like boots on the ground marketing is what I like to call it and community outreach. And I love that style of marketing, especially for practices that are in a really community based town. like LA, maybe not like as many things to do, but there's still some, think boots on the ground style marketing you can do, but especially for those rural cities or rural communities within a big city that can do that kind of community outreach. What do you feel, how relevant do you feel?   that is or earlier you called it like offline marketing. How relevant do you feel that is? Because I do feel like a lot of marketing companies even are pushing so much online, so many Google ads, so much SEO and everything is like this online presence. And I do believe in Google ads and I do believe in Google reviews to boost all of that, but there's still gotta be something else that can go in.   Eve (11:05) Mm-hmm.   The Dental A Team (11:28) line with it, but what are you seeing that works really well or experiencing yourself?   Eve (11:33) 100%. And I think, and that's something that I mentioned to you earlier, that I feel like so many dental practices move online so much that there was so much room in offline marketing. There was this whole pool that is basically uncovered. And I brought an example of myself where I really, I do love my dentist and if he's listening, I love you, but I have moved. I have moved. now it means that it's like a 45 minute trip for me to go and visit my dentist.   The Dental A Team (11:55) Yeah.   Eve (12:02) I'm on a lookout for a new dentist. And what I've noticed is ever since I moved, I've been getting flyers from literally everyone with my name on it. So obviously they have access to my name, my address and everything. I've got flyers from the pest control guys, from people that are offering to fix my roof. People that are doing landscaping, driveways, everything else. I have not received a single one from a dentist. And this is someone that I actually genuinely need. So I know my job now is to go on Google.   The Dental A Team (12:31) Yeah.   Eve (12:32) run all those reviews and pick a new dentist ⁓ that I hope that I can trust. But that kind of shows that there is that massive gap, really. Because if you were in my area, so if you're in South Ogden, Utah, look. Yeah.   The Dental A Team (12:48) I have a dentist for you. I didn't know that's where you moved.   I have a dentist for you, but go on, go on.   Eve (12:55) Perfect.   So if you're in this area anyway, just know that there is zero offline ⁓ competition for you. So you can for sure attack this area. ⁓ But seriously though, I feel like he has that everything is moving online so much that there was more room again for offline marketing or even when it comes to like community ⁓ inspired initiatives. ⁓   The Dental A Team (13:16) Yeah.   Eve (13:21) You know, and you can be as creative as creative as you want. I've seen one dental practice around dropping like toothbrushes. think their slogan was smile more or something like that. And they were dropping toothbrushes and they were hanging them in, in a little bags on door handles of the houses. ⁓ so even doing things like that as well, even though obviously it might be a little, you know, it might be time consuming. It might need a lot of planning, but those things do, they might not get you up.   The Dental A Team (13:36) ⁓ smart.   Eve (13:48) They might not get you a new patient right away, but they slowly build up that kind of trust or it slowly shows people that, hey, we are in your community. We're serving your neighbors.   The Dental A Team (13:57) Mm-hmm.   I could see that. Yeah, I think a lot of dental practices pulled back from the flyers and they became, I don't know, think that, I think in the, I know when I was in practice, when we were in, we did thousands, we would do drops of thousands of these.   flyers and they would come back. would get the fly with the patients would bring them in. They would get them. But it takes so many times for those to get in front of someone before they're ready to call. And they would say, you know, I've had this here for six months and it's been hanging on my fridge and I finally decided to call or I was finally due for my cleaning that I think people just got they shied away. They got scared of it and felt that the ROI might not have been there, especially when maybe like the marketing   marketing budget, there's so much of the marketing budget going to Google Ads and going to website revamps and a lot of marketing companies just to host the website. It's a huge chunk of the marketing budget anymore that I think they stopped doing so many of those styles of marketing. But I can think of actually a handful of clients right now that   could probably benefit from that. And especially Eve, like you're saying now in a saturated market in Utah, is a very saturated dental market. If you're not receiving those and you're kind of looking out for them, that is a huge untapped area that those dentists could probably get. Yeah. Yeah. Just waiting.   Eve (15:23) I would be a very easy patient to just tip over. I'm literally, I'm here right now. Just come.   I'm literally just waiting. Yeah. But also what you mentioned, I think is really important when, when you said that, they might get a flyer and then they might get something else. Those are called touch points. And right now it's, it's proven that it takes seven to 12 touch points to actually convert a lead, which is like the patient to be, if you will. So now imagine how many.   The Dental A Team (15:32) Yeah.   Yeah.   Eve (15:52) how many in how many different areas you need to do those touch points to get in front of those people. ⁓ For example, you I'll give I'll give you my example. Let's say I got that flyer a week later when I see the same practice on social media, I'm going to probably pay a little bit more attention. Right. I'm going to go on Google and check their Google reviews, check out their websites, see what they do, see, look at the doctors, see if I think that I will actually gel with any of the doctors. ⁓   The Dental A Team (16:09) Yeah.   Eve (16:21) And so all of that are little touch points that actually lead to me picking up that phone and scheduling my first appointment with them. So it's not, you know, like, obviously sometimes it might happen, but usually it's not just one thing. It's a combination of a lot of, a lot of things. And that's obviously that's, that's work. And that's, you know, that's going to take up a chunk of your ⁓ marketing budget. ⁓ But it's definitely something that, something that works.   The Dental A Team (16:48) Yeah, yeah, I love that you said that I talked to practices about that constantly that it takes seven up to I think you said 12 and I've heard 13 times. And that's I talked to them about that for treatment planning. So if a patient needs treatment, like we're telling them multiple times, or speaking in or around it, we're not saying you need a crown seven times, we're saying like, there's something going on here, because of that same reason. And I tell them   I use the example of social media and you're scrolling on social, you're on Instagram, right? And you're like, ⁓ you like slow down because you're like, that's a cute pair of leggings. Like, and then you're like, gosh, it's an ad. So you scroll faster, right? But then the leggings come up again. And then it's like a different picture of the leggings. It's a different girl wearing the leggings, but it's the same leggings. And then all of sudden you're like so many times over, you're like, this is a sign I'm supposed to have these leggings. And now you're clicking on the boutique and you're like, am I buying these leggings? And next thing you know, the leggings are on their way, right?   You had no inclination, you did not go on social media to find leggings, but the leggings found you. And that's what that marketing is. It's like so many touch points, right? Yes, that's how they get you. And that's kind of, that's also what we're working against, right? Because that $30 pair of leggings that I just bought off Instagram that I have no idea if they're good or not, could have been a copay for a dental appointment too. So if we're not getting in front of our patients and we're not advocating for their dental health more,   Eve (17:45) That's how they get you.   The Dental A Team (18:08) than these legging companies and these boutiques on Instagram or whatever ads you're getting, because it's going to go off your algorithm, they're advocating for you to purchase whatever that thing is. So if you're not advocating for the patient's health and getting out in front of them, you're not really doing your due diligence as a dental practice. The sitting and waiting for patients to find you just isn't, I just don't think it's a thing anymore. I don't think that there's like walk-ins, you know, I don't.   Eve (18:30) 100%.   The Dental A Team (18:33) Some where for sure there could still be walk-ins, I just the sitting and waiting. I don't think is working anymore, you know   Eve (18:39) And also I think it's worth mentioning that you as a dental practice owner, you are competing with so many other practices who are literally pumping their money into their marketing, who are always chasing the next trend, the next thing to do to get in front of your patients really. So there is always that competition. And I know it's never a kind of a relaxing feeling when you know that there's someone out there trying to get even your existing patients.   But that leads us to another point, which is the retention. And as we know, to retain a client or to retain a patient is always, always cheaper than acquiring a new one. So when we talk about marketing, we also need to mention that ⁓ retaining your current patients. So making sure that, you know, making sure that your follow-ups are in check, making sure that you're reaching out, reaching them out with emails, that your reactivation process is   you know, is in place is just so important because that's actually, it's, it's so much easier to retain your existing patient who's already been there, knows you and hopefully trust you. Right.   The Dental A Team (19:46) Yeah, they're already bought it and you've built that relationship. And I think if you're a dental practice listening to this podcast, you are a dental practice who's likely relationship based. But I do think Eve, to your point, it gets so lost in ⁓ the other pieces. We get so focused on treatment or so focused on acquiring new patients. I walk into practices all the time and I have one practice in mind and he's going to listen to this. He's going to know exactly who he is.   And he's constantly asking me, what about marketing? And I'm like, bro, you just, you took over this great practice. You've got like 8,000 patients right now. Like your job right now is to retain the patients that you have. And maybe even, you know, if you're in a practice and you've had this practice for a long time, or you just took over a practice who's been around forever, there are thousands of patients who have not been seen in two plus years.   that know your practice. And so like Eve saying that reactivation space, like hit up those patients that already, they're already near you. If they've moved, they'll tell you. They are already bought into that location and reestablish that relationship because it is the cheapest form of marketing. And again, like Eve said, you already have that relationship started. And so you don't always have to.   pour a ton of money into marketing. And if you are in an area that you do, then do it. Your marketing budget, we usually say to keep marketing, our consultants advise like 3%. I've seen it all the way up to 5 to 8%. But 3 % to 5 % is usually a pretty decent chunk. And that should be of your collection. So that's of your overhead. So 3 % of your collections. Yeah.   Eve (21:25) like is that of your total budget or is that   your... Yeah, okay.   The Dental A Team (21:29) Yep, of your collection. So whatever last month's collections were, whatever your average collections are, we usually recommend 3 % up to 5 % of that poured into marketing. But to that point, I have so many practices that are like new patients, new patients, new patients. And I worked with doctors personally who just, everything was about the new patients. And if we're not remembering the patients that are already coming, we're doing a disservice to every patient that walks through that door. So.   strictly only focusing on those new patients is not going to build that relationship that keeps patients coming. And you're always going to be in the rat race for those new patients. And you don't have to be. One day you're going to be like, we're full. One day it's going to be like, well, I'm actually almost ready to retire. Like I'm good. And we want to, we want to see you get to that point. So I think that was massive Eve, what you said, and that retention and that reactivation is huge, huge.   What do you feel like, ⁓ to kind of wrap us here, I know AI is coming in really, really strong for a lot of practices. Is there anything that you've seen offhand, just off the bat, working well when it comes to AI in the marketing world?   Eve (22:44) ⁓ I think plenty, and especially for dental practices. And I feel like right now there is a, there is, ⁓ an uptick in companies, specifically dental companies helping out with that. And I don't know if I can mention names of the companies or not. So keep it quiet. I think, I think we know which ones we're, we're talking about. There are just so many companies now that are specifically designed for dental practices to help you out with it. Exactly. With the retention, right? there are companies that will.   The Dental A Team (22:59) You can.   Eve (23:14) literally do all the job really for you when they send out automated follow-up emails or follow-up texts, or they'll send out texts that are confirming patients' appointments. There's just so much happening right now. And I get that for a lot of ⁓ dentists and dental practices that might seem very overwhelming or the word AI itself might kind of not make you feel all fluffy and fuzzy inside because it is a little bit scary in the direction that it's   going in. But I think there are a lot of ways beyond what we know like chat GPT and stuff that the AI can do for you. I would say as a general advice, would just say you can always give it a shot. You can always try it. You can always track it. And you can measure your results. Because at the end of the day, if you try something and it doesn't work, you can try it again in a different way, or you can move on to a new thing.   One thing I would say though is just don't be scared of AI because AI for businesses is actually a very powerful tool.   The Dental A Team (24:20) I've even seen practices follow up with new patient calls. They'll keep a list of new patients that have called the practice and maybe not scheduled. They've asked a couple questions and then they'll call and follow up or they'll shoot them and.   in AI message, right? They'll have a system in place where it's like, hey, kind of like, it makes me think of, I use a lot of this protein company, right? This first form and they do fantastic at emails. And I'm always like, what is this one? Like, what's this new product, right? And as soon as I go look at it, a couple minutes later, right? I get that, we saw you looking email, right? And I'm like, yeah, I know. And so it's just getting that, it's the touch points though, right? It's like, hey, don't forget about this. And they'll gear.   a lot of the marketing towards the things that they know I want. And I think it's brilliant and it's AI. There's not a man on the other side that's like, Tiffanie looked at this, let me shoot this email. Like, it's all automated. So in the same voice, the same situation, even when patients are calling and they're just asking questions, it's like shooting an AI message that says, hey, did we answer all of your questions? Like, what questions do you have left? Because a lot of time patients will call and they'll still have more questions, but they might not   And so getting that extra touch point, I've seen them turn unscheduled like calls into a completed new patient. It works. And so in the same vein, doing all of those pieces to retain and to follow up with patients that maybe just didn't, they're not a patient yet. But as I'm speaking that I'm going back to like our original conversation of social media. And I think Eve,   something you do really well with our marketing is that everything is consistent and it's constantly in Dental A Team's voice. And so even down to your confirmation texts and emails that are asking if patients are coming to their appointments, if it's not in your voice of your practice, who you are, it's confusing. And it's not confusing.   Eve (26:20) and it's not finished.   The Dental A Team (26:22) Right? Like it's not like I sit there thinking, is confusing. This is weird. Sometimes I do. Right. But in subconsciously in the back of my brain, it's like a detachment. Every time something's different or something just doesn't fit, it's a detachment to that place. But when they're all succinct and everything flows and they're consistent, I'm more attached. Think about like Lululemon. If Lululemon all of a sudden was like this sterile email that came through, it wasn't like, girlfriend, I found the best set.   set of leggings you need, right? They were just like, look at these leggings. I'd be like, that was weird. Right. And it would detach me from that brand and that company. What do you think about that Eve?   Eve (27:00) 100%. And I am a big, I think I'm like Dental A Team's guard when it comes to branding and that goes for, that goes for everything that goes for your brand colors that goes, that goes for the use of your logo or even the images that you use, the videos that you use as well. So I think all of it. and I know we could probably talk about branding for another two hours or so, but yes, that consistency. And I know we might sound fluffy, but that consistency builds that trust. If, for example, you have a patient that.   The Dental A Team (27:05) You are.   Eve (27:29) goes to your social media and looks at all your posts and then decides to go to your bio and actually click on the website. If that website is different, speaks differently than your social media, there is going to be a little bit of that in trust, right? All of it basically should follow the ⁓ same branding. And the same goes for your voice as well. So at least then people also know what they can expect from you. If you are a dentist and there is a dentist in Salt Lake City and that's a...   pediatric dentist ⁓ and Tiff, you might know who I'm talking about as well. I didn't even know he was our client, but I've been following him on Instagram just because I love his Instagram. But he definitely comes to mind for me as someone, as a dentist or as a practice with a very strong branding. ⁓ I can be scrolling on Instagram. know exactly, even if there is nothing written on it, I know exactly which post is his. ⁓   The Dental A Team (28:02) Mm-hmm.   Eve (28:28) And it's crazy, but this does build that trust that we are talking about. The whole branding really is about building that familiarity. Like, of course we're going to trust things that we find familiar.   The Dental A Team (28:38) Yeah, I totally agree. And I think pedo practices do it, they do it really well. Pedo practices, they can speak their voice really cleanly. I oftentimes have like general practices. I'm like, go look at the pedo practices. Like look at these ones. These are ones I work with. Like look at their messaging and their branding because they really do know how to speak to it. But it's because the specialty practices, ortho, pedo, oral surgery, perio, they have to do so much more marketing because they're not   they're not getting the like, I need a cleaning phone call. Their specialty, so they're getting more referrals or they're getting patients that's like, gosh, my kid needs ortho. So they have to do so much more marketing. think they're more in tune with it. And I think recently in the last 15 years or so, marketing in the general dentistry world has really had to ramp up more than it ever was before. And we're just still learning so much. I think that speaks to like this massive change of   not having the flyers going out. It's like, okay, well, this might not be working, so let's cut it. And I hate that. You said something earlier about tracking. I only cut or change things if I can prove black and white that it is or isn't working. if a patient calls and they're upset because they got too many confirmation texts, like one patient out of 600 is upset and then practices are changing their method. And I'm like, but it worked for 600 other people, this one patient, you know? So I definitely agree with all of that. And I think   I think the key takeaways today are to, one, would say evaluate your area, right, Eve? Like look at what your competition is and what are they doing? I think something you said earlier was like really, really sticking to the boots on the ground, still working and still being one of those touch points. And I actually really love that touch point because it's so much different.   than the online ones. You're just getting blasted with online ones, but all of a sudden you have one that's in person in real life and you're like, oh, this is new. This is different. Exactly.   Eve (30:34) It's so crazy because it used to be the other way around. You get   a stack of flyers like this in your mailbox every single day.   The Dental A Team (30:41) Yes,   I remember being in office and getting calls from just mostly cranky old ladies. And I'm like, one day this is going to be me. I'm going to be this cranky old lady. And they would be so upset that I kept sending these flyers. And I was like, I didn't send them. Like I have a company and I don't know how they got your name, but they're like, take me off your list. You know, but that's not happening anymore because we're not sending them. Like you need those calls. That's how you know it's working. If you've got patients, non-patients, if you've got people calling, complaining that they're getting your flyers, that's how you know it's working guys. They're looking at them and they're calling you.   So due to diligence, figure out in the area, like what's best for you? What's gonna work? I do think I love the community outreach. I love getting in front of patients in that way. And then remember your social media is a brand, you guys. Is this supposed to be speaking who you are? And like Eve said, it should mimic what your website shows as well. So if your website needs some revamping, reach out. We've got some great companies that work on that.   It's a really great tool to have and I think we undervalue and underestimate how much our website actually does for us. It's an insanely helpful tool because people still aren't going to look at them. So,   Eve (31:51) And especially,   I feel if your website hasn't been updated for long, ⁓ make sure that it's mobile friendly. right now, obviously, I don't know the exact figures for dental practices, but I reckon that maybe 80, 90 % of people that look at your website look at it on their mobiles. And I don't know about you, Tiff, but for me, if I go on a website and after five seconds, I'm all lost and nothing makes sense, I'll click that X button very quickly.   The Dental A Team (31:55) Yeah.   ⁓ yeah.   For sure.   so fast. Yeah. Our attention spans just, you got it. You got to catch people literally five seconds. You guys, it's not our. Yup. my God. Tick tock killed us. I know. Yeah. Well, Eve, I think that was fantastic. I super appreciate you doing this podcast with me. I knew I wanted to pick your brain selfishly and ⁓ you're just the best human I could possibly think of to help dental offices really understand how they can.   Eve (32:23) It's right. Tick tock, tick tock. Tension span.   The Dental A Team (32:47) effectively market their practices. So Eve, thank you for today. Thank you for prepping for this. I know you've been stressed for weeks because I asked you weeks ago. So thank you. I think this was fantastic and you just gave so much information to so many people. So thank you for being here.   Eve (33:02) Thank you so much. And yeah, thanks for having me. It wasn't as bad as I thought. You made it easy too, so thank you.   The Dental A Team (33:07) Perfect, then I'll let you know when the next one is. I'm just kidding. I'm just kidding. Good.   You're welcome. You're welcome. I promised you I would do my best. So everyone, hope if you are driving, you re-listen to this and you take down some tips and some tricks. If you weren't driving, I hope you were writing notes. Re-listen to this a few times, you guys. There's a lot of nuggets in there to pick up from Eve.   a lot of really great information. As always, drop us a five star review below. We'd love to know which tips worked best for you or which tips you're most excited for. And I always say this, you guys, if there's something you're doing that we didn't talk about that you think someone else should know, put it in that review because people really do read them. And we are here to just spread as much knowledge as we possibly can to as many people as we can. And as always, you can hit us up at Hello@   Hello@TheDentalATeam.com. If you have any questions, if it's marketing, like just FYI, I tell you all the time that the consultants really do answer most of those, but Eve is in the background of those as well. So if you have a question and you're like, Eve, what do you think? Like we're here for you, okay? She would freaking love that. So Hello@TheDentalATeam.com. You guys can reach us and as always, thank you for being listeners. Thank you for sharing these with other people. This is a really, shareable episode, you guys.   Marketing is hard, it's hard to understand, it's hard to see an ROI, and all the help that we can give each other is what we're here for. So go share this episode and we'll catch you next time. Thanks guys.   Eve (34:35) Thank you.

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