Podcast appearances and mentions of carmen collins

Sometimes we overlook the ends, because we're so focused on the means.Today in marketing, that means can be algorithms and machine-built lookalike audiences and automations.But as our latest guest explained in her podcast guest application, all that technology doesn't matter if you don't focus on the right ends: “It's all about the story – and it needs to include empathy.”To hear the story behind that lesson, along with many more lesson-filled stories, I sat down with Carmen Collins, director of social media, Generac [https://www.generac.com/].Generac is a publicly traded company on the New York Stock Exchange and reported $4.3 billion in net sales for 2024. Collins manages a team of three at Generac.Stories (with lessons) about what she made in marketingSometimes, you just do it. Consequences be damned. Your network is your net worth. It's all about the story – and it needs to include empathy.Speaking of breaking rules, that's her biggest learning, and it's taken her a long time.Metrics are the best sword and the best shield when it comes to social media marketingHave your own Fabulous Personal Advisory BoardAdvocate and champion for each otherDiscussed in this episodeAI Guild – Want to boost your conversions and collaborate with top marketers? Claim your free 3-month AI Guild scholarship [https://join.meclabsai.com/] (from MeclabsAI, MarketingSherpa's parent company).Social Media Marketing: Educate your executives (podcast episode #123) [https://marketingsherpa.com/article/interview/social]Substance Over Style: Good work has to speak for itself (podcast episode #111) [https://marketingsherpa.com/article/interview/substance-over-style]CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95) [https://marketingsherpa.com/article/interview/CMO]Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (podcast episode #82) [https://marketingsherpa.com/article/interview/innovative]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Is empathy a buzzword, trait or skill in marketing? Or is it all of the above? Well, it's one of Carmen Collins's superpowers. She is a visionary who has built and led social and content teams for brands like Intuit QuickBooks, Wish, and Cisco. She is a social media and influencer marketing leader specializing in award-winning content marketing expertise, empathy, and storytelling. She'll explain how marketers get empathy wrong and how they can get empathetic marketing right. Her insights include why being empathetic and authentic are different, what an empathetic marketing funnel looks like, how to determine how much empathy might be needed in content, and more. Also, in today's show…how biases can affect marketing empathy and how emojis can boost your email marketing. Full show notes - https://marketingsuperpowerpodcast.com/episode/how-empathy-fits-into-your-marketing-strategy

This week's episode provides a fascinating look into the art of communication in innovation. It's crucial for reaching audiences, teams, and the broader market. Carmen Collins is a name I've admired and spoken about at international conferences, even before we met for this podcast. Carmen's transformative work at Cisco, particularly in reviving the brand through employee voices and social media post-telecom boom, is inspiring. In this episode, Carmen, with her extensive experience in social media brand marketing and communications, delves into the art of creating compelling dialogues around innovation on social media. Her journey includes leading roles at Intuit QuickBooks and other notable brands, where she harnessed the power of storytelling to align corporate vision with engaging content strategies. We'll explore how Carmen's approach to social media transcends traditional marketing, focusing on tangible goals and priorities rather than just surface-level engagement. Her accolades, including being a top woman in communications and a four-time winner of the Social Media Professional of the Year, speak volumes about her expertise. Our conversation takes a deep dive into integrating social media strategy from the outset, using examples like a hypothetical Burger King Super Bowl commercial. Carmen highlights the pitfalls of not including digital and social teams in the planning phase, leading to potential flops on platforms like TikTok or Instagram. Moreover, we discuss the crucial role of personal connection in social media messaging. Carmen advises making content relatable by sharing the stories behind innovations, including the failures and challenges. This approach humanizes the brand and resonates deeply with audiences, tapping into our inherent attraction to stories of overcoming adversity. Join us in this insightful episode as Carmen Collins shares her wisdom on using social media to effectively communicate innovations, balancing the demands of platform algorithms with the need to engage and captivate audiences.  

Carmen Collins, Senior Social Media Lead at Wish, takes the mic on this episode of Social Pros to discuss how brands can ‘humanize' their marketing strategies and create true authenticity. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Connecting with customers is vital for the growth of any brand. But how can you connect with your customers on a human level? Carmen Collins, the incredible Senior Social Media Lead at Wish, pushes brands to “put a human face” on their online shopping experience by shining a spotlight on the employees of the organization. Customers want to do business with brands that they like and connect with. This means that if you want to increase engagement, boost conversions, and get people talking about your business, you need to embrace and showcase authenticity. So, how can you do this? Well, I'd start by listening to what Carmen has to say on her fourth time here on Social Pros! In This Episode: 04:15 – How Wish makes the online shopping experience fun (and addictive!) 06:58 – An insider look at the business objective of Wish's social media strategy 09:46 – What Wish's team structure looks like now that the brand is transitioning from a privately owned company to a public company 13:46 – How the social and influencer teams work separately 16:20 – How the customer care team handles customer support questions 18:08 – The power of leveraging Instagram Live 21:45 – Why more brands need to show empathy and authenticity 25:08 – How Wish has put a human face on their brand 30:23 – Why social media pros and marketers should learn as much as possible about NFT communities 32:20 – How to get started with Discord 36:27 – A look at how Wish approaches their content strategy on TikTok vs Instagram reels 41:14 – Tips for balancing efficiency with effectiveness Resources Get the new State of Marketing report for free from Salesforce Download Social Pros 500 for FREE! Check out Wish Follow Carmen on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

A great customer can become one of your strongest advocates, but if you play your cards right so can your employees. In this fun and educational Social Angle podcast, Melissa Newman talks with Carmen Collins, Cisco’s social media and brand lead, about how you can empower your employees to be your most powerful advocates, systems to fuel your content strategy's success, and the crucial role social media plays in it all. Don't miss this episode!

Carmen Collins, Employee/Employer Brand & Social Media Lead at Cisco (#WeAreCisco team), joins the Social Pros Podcast to talk about the power of employee social content and how it can help brands build engagement and impact their audience. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Upfluence accessiBe Full Episode Details Using social media for employer and employee branding and recruitment is something that nobody does better than Employee/Employer Brand & Social Media Lead at Cisco (#WeAreCisco team), Carmen Collins. Carmen is a leading force in employee and employer communications and actively gives employees a voice on social media. Brands want to use social media to engage with their audience and promote what’s going on with their business, but how should they determine what to promote? And, how can brands be sure that what they share on social media will be representative of the brand and impactful to their audience? Carmen emphasizes the importance of having empathy, which is something that many brands confuse with authenticity. To have empathy, brands must be empathetic. It seems obvious, but many brands miss the mark here. Carmen’s solution is to seek help from employees. In her opinion, “employee-generated content adds empathy.” In This Episode: 05:46 – The difference between employee-generated content and brand-generated content 08:39 – How to triangulate new channel opportunities 11:02 – How Cisco has adjusted their content creation process in light of the shift to remote work 13:11 – How to ensure employee content represents your brand 17:01 – Whether Cisco’s core audience is existing or potential team members 19:17 – How to amplify employee content on social media 24:10 – How Cisco approaches paid amplification and targeted ads 27:48 – What to consider when selecting a specific audience to market employment messages 30:25 – How Cisco decides what to publish 35:23 – Whether Cisco carries out studies to measure employee retention, communication, and their overall impact Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Upfluence’s Brand Influence Ranking Report Find out if your website is ADA & WCAG compliant with help from accessiBe Learn more about Empathy In Tech Visit SocialPros.com for more insights from your favorite social media marketers.

Joined by special co-host Carmen Collins, Chris and Madison go around the globe to spotlight three Cisconians that are going above and beyond to create and bring special projects to life in order to help others during this pandemic time in our world. Join Team Cisco: http://cs.co/teamcisco https://blogs.cisco.com/lifeatcisco/brainstorming-collaboration-and-the-cisco-coloring-book http://ellefsonyouthmusicfoundation.org/ https://www.metaldevops.com/

Carmen Collins is the Senior Social Media and Talent Brand Manager at Cisco. Her Mission - Build personal connections with future talent by amplifying authentic content from current employees. She does this by using marketing tools to talk about what it’s like to work at a company rather than to “sell” a product, commercial good, or service. Resources https://www.facebook.com/WeAreCisco/ https://twitter.com/WeAreCisco https://www.linkedin.com/in/carmenshirkeycollins/

How well can people with vision impairment navigate your website? Would someone who is color blind be able to grasp everything you convey in your latest brochure? Accessibility isn't something that's widely talked about in the tech or association communities, but it's on the mind of Carmen Collins, senior social media and brand talent manager for Cisco. Inspired by her experiences working with a broken elbow and then a visually-impaired intern, Carmen has been improving the accessibility of Cisco's online properties to create a better user experience for everyone, not just people who are already fully-abled. Adding things like captions for video or using cap case ("Cap Case") for hashtags can make your online content stand out, and your brand appear more caring and purposeful than your competition. Our conversation at last fall's Digital Summit Tampa covered a range of accessibility topics from creating mobile-first content, to managing multiple platforms, to being judicious about your use of emojis. Listen to learn how you can easily and gradually make your online content reach more people by making it more accessible. Advertise on this podcast, or any of Association Adviser's platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here. Suggest a guest or topic for The Association Adviser Podcast! Email us at associationadviser@nayloronline.com. Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.

In this podcast, we speak with Carmen Collins of Cisco. Cisco has won multiple North American Employee Engagement Awards, most coming due to their exceptional Employer Brand Strategy. Key elements that you'll learn on this episode are: The importance of having permission to fail Listening to employees & how to amplify their voices How to measure success Elements to the award-winning #WeareCisco strategy Plus our host learns a new phrase that he loves….”Stop worrying about what can go wrong and start wondering what can go right”. A great philosophy for anyone charged with internal or external transformation.

Eddie starts the show by DESTROYING Disney World. And a free-wheeling chat with Social Media and Talent Brand Manager Carmen Collins of Cisco. Get Entertained!

Carmen Collins, Sr. Social Media & Talent Brand Manager at Cisco, joins the Social Pros Podcast to discuss building a successful talent brand through social.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to market a talent brand through social How to develop “EGC,” Employee Generated Content How to balance content geared towards consumers with talent brand content How to incorporate interns into social strategy and testing How review sites are affecting talent acquisition   Resources The Complete Guide to Social Media for B2B Marketers TechSmith Cisco   Visit SocialPros.com for more insights from your favorite social media marketers.

In Episode 10 of Cloud Unfiltered, Carmen and Casie talk about paid volunteer days, donation matching, and everything else the company is doing in its quest to hire the best hackers, makers, and coders out there.

Cisco is the largest networking company in the world with over 70,000 employees. How does it use Snapchat for employer branding? I've spoken to Carmen Collins to find out. Questions: Tell us about Cisco and what you do there? Tell us about We Are Cisco on Snapchat? How did you go about setting this up? What challenges did you face with Snapchat? Who are the Kitten Rainbow Unicorns? What content gets posted on WeAreCisco’s Snapchat account? What’s the ROI and how do you measure it - any hires? Has it influenced hiring decisions? Do you use Snapchat yourself? Do many existing Cisco employees use it you think? What brands inspire you on Snapchat? What’s the next big thing for Snapchat and employer branding/recruiting? Where can we learn more and connect with yourself? Read the podcast article: http://linkhumans.com/podcast/cisco-snapchat-talent-branding

While some brands are making waves with their Snapchat campaigns (some of which can cost millions of dollars), most are holding back. Some experts are discouraging its use because the company is not delivering usable analytics marketers can use to assess the results of their efforts. But a few companies have taken to Snapchat and are able to demonstrate results without spending a nickel or needing a single data point. Among them is Cisco Systems, which has multiple Snapchat accounts, including the We Are Cisco account, used exclusively for employer branding, the work a company does to establish its reputation as an employer and its value proposition to employees.Continue Reading → The post FIR Interview: Cisco’s Carmen Collins on Snapchat for Employer Branding appeared first on FIR Podcast Network.

Carmen Collins, professional social media enthusiast for Cisco, shares her successful approach to utilizing social media as a tool for high-level recruitment and employee retention. Special thanks to our sponsors:

In this podcast I'm pleased to welcome Michelle Antilla and Carmen Collins from Cisco. Michelle is the Director of Talent Acquisition and works with Carmen, the Social Media Manager, to execute strategies in combination with employer branding and social media engagement. In this podcast episode you'll hear about the very successful Cisco SocialVengers social recruiting program Michelle and Carmen implemented, and how you can achieve similar results in your company. This episode is sponsored by Cision. Download Social Business Journal Volume 3 a How-to Guide in Influencer Relations.  Visit our Social Business Engine podcast Cisco SocialVengers show notes page to learn more about the Cisco SocialVengers program.