Podcasts about real time marketing

Sometimes we overlook the ends, because we're so focused on the means.Today in marketing, that means can be algorithms and machine-built lookalike audiences and automations.But as our latest guest explained in her podcast guest application, all that technology doesn't matter if you don't focus on the right ends: “It's all about the story – and it needs to include empathy.”To hear the story behind that lesson, along with many more lesson-filled stories, I sat down with Carmen Collins, director of social media, Generac [https://www.generac.com/].Generac is a publicly traded company on the New York Stock Exchange and reported $4.3 billion in net sales for 2024. Collins manages a team of three at Generac.Stories (with lessons) about what she made in marketingSometimes, you just do it. Consequences be damned. Your network is your net worth. It's all about the story – and it needs to include empathy.Speaking of breaking rules, that's her biggest learning, and it's taken her a long time.Metrics are the best sword and the best shield when it comes to social media marketingHave your own Fabulous Personal Advisory BoardAdvocate and champion for each otherDiscussed in this episodeAI Guild – Want to boost your conversions and collaborate with top marketers? Claim your free 3-month AI Guild scholarship [https://join.meclabsai.com/] (from MeclabsAI, MarketingSherpa's parent company).Social Media Marketing: Educate your executives (podcast episode #123) [https://marketingsherpa.com/article/interview/social]Substance Over Style: Good work has to speak for itself (podcast episode #111) [https://marketingsherpa.com/article/interview/substance-over-style]CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95) [https://marketingsherpa.com/article/interview/CMO]Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (podcast episode #82) [https://marketingsherpa.com/article/interview/innovative]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Send us a textFree Ultimate SEO Guide https://fireusmarketing.com/the-ultimate-seo-guide/Have you ever clicked a link and felt like it was made just for you?In this episode of The Digital Revolution Podcast, Eli is joined by Scott Cate, a SaaS innovator with three decades of software experience, joins Eli Adams to discuss the significance and implementation of real-time marketing techniques using dynamic links. They explore the evolution of link management, the importance of flexible URL structures, and innovative marketing strategies that can significantly boost conversion rates.00:00 Intro00:43 Meet the Expert01:35 Scott Kate's Background and Early Career06:42 Learning Programming Languages08:52 Scott's Entrepreneurial Journey14:38 Innovative Projects and Side Hustles20:41 Deep Dive into Real-Time Marketing34:22 Advanced Bot Management and Real-Time Analytics35:42 Unique Uses of ProLinks by Customers36:20 Open Graph Images and Unfurling Explained38:57 Real-Time Marketing with ProLinks42:24 Dynamic QR Codes and Their Applications47:18 Campaign Management and Rules Inheritance56:20 Future of Digital Marketing with AI01:02:42 Practical Applications and AB Testing01:07:35 Conclusion and Final ThoughtsDon't forget to help us grow by subscribing and liking us on YouTube!Go to TheDigitalRevolutionPodcast.com to learn more!Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect With Us:Fire Us Marketing Instagram LinkedIn YouTube The Digital Revolution Podcast Instagram LinkedIn YouTube Eli Adams Personal LinkedIn TikTok

On today's episode of the GaryVee Audio Experience Im sharing a recent keynote I gave at the Google Summit. I share my thoughts on organic social media Highlighting its significance in contemporary marketing. I also talked about Real-Time Marketing and The necessity of fast, responsive marketing tactics in the current digital age, and much more! This is a great episode for anyone looking how to leverage social media in 2024 to grow your business! Enjoy! --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message

Today we're going to talk about predictive, real-time marketing ROI - what it is, how to get there, what's blocking many brands from achieving it, and what it looks like to start realizing this North Star goal. To help me discuss this topic, I'd like to welcome Guan Wang, Sr. Director, Global Marketing Intelligence at Snowflake. Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Today we're going to talk about predictive, real-time marketing ROI - what it is, how to get there, what's blocking many brands from achieving it, and what it looks like to start realizing this North Star goal. To help me discuss this topic, I'd like to welcome Guan Wang, Sr. Director, Global Marketing Intelligence at Snowflake. Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Chapter 1 What's The New Rules Of Marketing & Pr Book by David Meerman Scott"The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly" by David Meerman Scott is a comprehensive guide to modern marketing strategies in the digital age. The book discusses how traditional advertising and PR tactics are becoming less effective, and how companies can use new tools and platforms to engage with their target audience directly. Topics covered include social media, online video, mobile applications, blogs, news releases, and viral marketing. Scott provides real-world examples and practical advice for implementing these new rules in your own marketing efforts.Chapter 2 Is The New Rules Of Marketing & Pr Book A Good BookMany readers and marketers have found "The New Rules of Marketing & PR" by David Meerman Scott to be a valuable resource for understanding how to effectively use digital marketing and social media in today's fast-paced business landscape. The book offers practical advice and strategies for leveraging online platforms to reach and engage with target audiences, build brand awareness, and drive business growth. Overall, it is considered a good book for marketers looking to stay ahead of the curve in the ever-evolving world of marketing.Chapter 3 The New Rules Of Marketing & Pr Book by David Meerman Scott Summary"The New Rules of Marketing & PR" by David Meerman Scott is a comprehensive guide to the evolving landscape of marketing and public relations in the digital age. Scott argues that traditional marketing methods, such as advertising and press releases, are no longer as effective as they once were, and that businesses must adapt to new technologies and consumer behaviors in order to succeed.One of the key points in the book is the importance of creating valuable content that engages and informs consumers, rather than simply bombarding them with advertising messages. Scott emphasizes the need for businesses to establish themselves as thought leaders in their industry by producing high-quality content that is relevant to their target audience.Another key theme in the book is the power of social media and online platforms for reaching and engaging with customers. Scott explains how companies can leverage social media channels such as Twitter, Facebook, and LinkedIn to build relationships with their audience and drive sales.Overall, "The New Rules of Marketing & PR" provides practical advice and strategies for businesses looking to navigate the changing landscape of marketing and public relations. It emphasizes the importance of staying current with trends and technologies, and provides guidance on how companies can effectively engage with customers in the digital age. Chapter 4 The New Rules Of Marketing & Pr Book AuthorDavid Meerman Scott is a marketing strategist, speaker, and author. He released "The New Rules of Marketing & PR" in 2007. This book quickly became a bestseller and has been revised and updated several times since its initial release. Some of David Meerman Scott's other books include "Marketing Lessons from the Grateful Dead," "Real-Time Marketing & PR," "World Wide Rave," and "Newsjacking." In terms of editions, "The New Rules of Marketing & PR" has had several revised and updated editions, with the most recent being the 7th edition released in 2020. This book remains one of David Meerman Scott's most popular and widely acclaimed...

Welcome to Boostly Podcast Episode 709. In this podcast episode, James Kinnersley joins Mark Simpson to discuss strategies for increasing direct bookings. With James' properties being largely marketed through Booking.com and Airbnb, they discuss optimizing these channels and collecting guest data. Exploring everything from property branding to guest communication, the conversation aims to provide useful insights for property owners to boost their business. They also discuss the potential expansion of their marketing onto Uplisting, a property management software platform recently acquired by AirDNA, James' employer. The episode concludes with advice on sending out regular communication to past guests to increase direct bookings or referrals. https://www.linkedin.com/in/james-kinnersly-3911ab26/overlay/about-this-profile/ • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Neste episódio, Monique Soares e Michele Dovoezem - responsáveis pelas mídias sociais da Hotmart, batem um papo com nosso CMO, Rafael Kiso, sobre a lógica e estratégias que impulsionam o sucesso do Fire Festival dentro e fora das mídias sociais. ⁠Clique aqui ⁠para assistir ao episódio completo! Siga no Instagram: ⁠⁠@socialmlabs⁠⁠ ⁠⁠@rafaelkiso⁠⁠ ⁠⁠@hotmart⁠

SPOTBUSINESS: Come ogni giovedì dalle 8 alle 9 SPOTBUSINESS,il programma con Valeria Ferrari e Chiara Daffonchio che ci sveglia con una buona fetta di business. Questa mattina abbiamo parlato del real time marketing. Qual è la miglior strategia di marketing da sfruttare in questo momento di trend natalizio? Ve lo raccontiamo! Buon ascolto!

En el programa de esta semana: - mantenemos una charla con Ale Sandino, Periodista y Comunicador, con quien hablamos del Liderazgo y el "Método Samurai"- con “Marina de Empresas", conocemos a: “OK,Z” - Javier García, CEO y a “REVEL” - Félix Klockner, CEO- en "Comunicación 5.0”, Amalia López comenta los problemas de Facebook en EEUU y Europa por la incidencia en los menores- y "En Medios”, Fran Ramos habla del Real Time Marketing en "FOA Barcelona 2023" y del gasto estimado en las compras de los españolas en el próximo Black Friday Wed, 08 Nov 2023 06:00:00 +0100 Programa de radio dedicado al mundo del marketing, la publicidad, el management y la comunicación, con entrevistas, secciones, noticias, coloquios... con personalidades de toda España. Carlos Ferragut En el programa de esta semana: - mantenemos una charla con Ale Sandino, Periodista y Comunicador, con quien hablamos del Liderazgo y el "Método Samurai"- con “Marina de Empresas", conocemos a: “OK,Z” - Javier García, CEO y a “REVEL” - Félix Klockner, CEO- en "Comunicación 5.0”, Amalia López comenta los problemas de Facebook en EEUU y Europa por la incidencia en los menores- y "En Medios”, Fran Ramos habla d

Are You Straddling Outbound and Real-Time Marketing? Listen to this.

Papo Social Media - 2ª Temporada Neste episódio, Monique Soares e Michele Dovoezem - responsáveis pelas mídias sociais da Hotmart, batem um papo com nosso CMO, Rafael Kiso, sobre a lógica e estratégias que impulsionam o sucesso do Fire Festival dentro e fora das mídias sociais. Link para garantir seu ingresso para a 9ª edição do Fire Festival: https://firefestival.hotmart.com    ⭐ Utilize o cupom: "MLABS" e ganhe um BÔNUS exclusivo!  (cupom válido de 18/10 a 24/10/2023)  Siga no instagram: @socialmlabs @rafaelkiso @hotmart

We had the chance to speak with Rodney Koop of The New Flat Rate at the 2023 Service World Expo. He was a blast to have on the show, and he shared amazing stories about his time as an electrician and business owner, all the way to his starting his new company with 2 of his children. We discussed:Rodney's Journey In The TradesSome Of His Biggest Failures As A New Business OwnerTips For Somebody Who Is Just Starting A BusinessThe Transition From Financial Mistakes to Successful BusinessWhat Is The New Flat Rate, And How Did It Come To Be?If you're looking for ways to streamline your business without sales pressure, or you just want to listen to some hilarious stories, you need to tune into this episode of HVAC Success Secrets Revealed. Find Rodney:On The Web: https://thenewflatrate.com/Linkedin: https://www.linkedin.com/in/rodney-koop-103419b/E-mail: rodney@menupricing.comJoin Our Group: https://www.facebook.com/groups/hvacrevealedPresented By On Purpose Media: https://www.onpurposemedia.ca/For HVAC Internet Marketing reach out to us at info@onpurposemedia.ca or 888-428-0662Sponsored By: Chiirp: https://chiirp.com/hssr Real-Time Marketing: https://realtime360.io/

Join us in this insightful episode of our podcast as we sit down with Steven Miles, the esteemed VP and CEO of Jerry Kelly Heating & Air Conditioning. Married into a business started by his wife's parents, Steven brings a unique perspective to running a family enterprise. His exceptional leadership has advanced the company and earned him a prestigious spot in the HVAC Hall of Fame.In This Episode, We Discuss:Joining the Family BusinessDelegation and TrustLearning from FailuresAdapting to ChangeSifting Through AdviceWhether you're involved in a family business, aspire to be a part of one, or are just interested in unique entrepreneurial journeys, this episode offers valuable insights into leadership, adapting to change, and learning from successes and failures.Find Steven:On The Web: https://jerrykelly.com/Linkedin: https://www.linkedin.com/in/steven-miles-52239bb/ Join Our Group: https://www.facebook.com/groups/hvacrevealedPresented By On Purpose Media: https://www.onpurposemedia.ca/For HVAC Internet Marketing reach out to us at info@onpurposemedia.ca or 888-428-0662Sponsored By: Chiirp: https://chiirp.com/hssr Real-Time Marketing: https://realtime360.io/

We had a fantastic time at the Service World Expo, talking with industry veteran and current president of Service Nation, Tom Peregrino. From his early days as a sales rep to owning Daffron Mechanical and now leading one of the most innovative service-providing organizations, Tom shares in-depth insights from his journey in the HVAC industry. Quick takeaways from our enlightening conversation:1. Adapting to Changes: Transitioning from an entrepreneurial role in a mechanical business to a corporate environment demands a mindset shift. It's about embracing new systems and terminology and often being the least informed person in the room. All of this contributes to personal and professional growth.2. Focus on HR Practices: For any business, hiring is crucial. Having a proper hiring and recruiting model can yield massive benefits. Tom reminds us of the importance of behavioral assessing potential employees, such as using DISC assessment and even including spouses in the hiring process to assess compatibility.3. Explore Exit Strategies: From the perspective of a business owner, Tom talks about exploring exit strategies. While private equity could be a good exit strategy, understanding it is paramount. It's important to preserve company culture and prioritize customer service over profit.If you're a contractor or just someone with a vested interest in the world of HVAC services, this episode is a must-listen!Find Tom:On The Web: https://servicenation.com/Facebook: https://www.facebook.com/ServiceNationInc Join Our Group: https://www.facebook.com/groups/hvacrevealedPresented By On Purpose Media: https://www.onpurposemedia.ca/For HVAC Internet Marketing reach out to us at info@onpurposemedia.ca or 888-428-0662Sponsored By: Chiirp: https://chiirp.com/hssr Real-Time Marketing: https://realtime360.io/

During the Service World Expo, we had a great conversation with Eric McGrath, the co-founder of Driven Leadership. Eric and his wife have been challenging the status quo of leadership training by offering innovative, hands-on programs specifically tailored for small and medium business owners. Their unique methodology is not just about learning; it's about experiencing and implementing real change.During this episode, we discussed:How Can Business Owners Start Training Leaders When They Don't Know HowCan Anyone Lead?Who Do We Bring In as Leaders Based On Leadership Skills?How Can You Connect With All Different Personality Types?How Do You Help Your Leaders Solve Problems Better?Prepare to be empowered as Eric shares the impact of Driven Leadership's programs, stories of transformation among participants, and practical tips you can apply immediately to your personal and professional life.Find Eric:On The Web: https://drivenleadership.com/Linkedin: https://www.linkedin.com/in/ericmcgrath1/Join Our Group: https://www.facebook.com/groups/hvacrevealedPresented By On Purpose Media: https://www.onpurposemedia.ca/For HVAC Internet Marketing reach out to us at info@onpurposemedia.ca or 888-428-0662Sponsored By: Chiirp: https://chiirp.com/hssr Real-Time Marketing: https://realtime360.io/

This was an insightful episode of HVAC Revealed with the incredible Billy Stevens in his booth at Service World Expo, 2023. Billy, the maestro behind the success of Sera Systems and BillyGo, shared his wisdom about thriving in tough business climates. As we navigate the HVAC sector, we keep learning, and Billy's business knowledge is a masterclass in standing out in a competitive industry. Here are three potent takeaways from our conversation:1️⃣ Efficiency Is Key: By focusing on the efficiency of aspects from job time to software systems, HVAC businesses can increase profitability and deliver superior customer service. Pay structures and processes can be simplified to improve trust and lower costs.2️⃣ Prioritizing Customer Experience: Billy stressed the importance of customer-centric practices. From eliminating dispatch fees to providing detailed and personalized service, putting the customer first results in positive reviews, referrals, and repeat business.3️⃣ Embracing Memberships: Businesses can provide better service to their members by condensing service areas. Moreover, having memberships can ensure a more consistent workload and buffer against seasonal slowdowns.Remember, growth isn't only about top-line revenue. As Billy wisely put it, "Increasing revenue does not fix a business; it creates bigger problems." Focus on maintaining your margins, improving your services, and treating your customers well.Find Billy:On The Web: www.sera.techEmail: billy@sera.techFacebook: https://www.facebook.com/SeraSystemsJoin Our Group: https://www.facebook.com/groups/hvacrevealedPresented By On Purpose Media: https://www.onpurposemedia.ca/For HVAC Internet Marketing reach out to us at info@onpurposemedia.ca or 888-428-0662Sponsored By: Chiirp: https://chiirp.com/hssr Real-Time Marketing: https://realtime360.io/

In this enlightening episode, we spoke with Covey Cole, the VP of M&A and Partnerships at Any Hour Services. Dive deep into the intricacies of mergers, acquisitions, and partnerships as Covey sheds light on what their company seeks when acquiring new home service businesses. We discussed:What Can Businesses Do To Make Their Business Look More Attractive To M&A What Financials And Metrics Should Owners Look At?Is There A Range You Look For In The Business?What Was The Process Of Starting Out With Any Hours Services?How Do You Value the ROI Of Marketing When Looking To Acquire?Whether you're a budding home service entrepreneur or a seasoned business owner looking to scale or sell, this discussion offers invaluable insights. Discover actionable strategies and preparation tips to position your business optimally for potential acquisition opportunities. Don't miss out on these expert insights!Find Covey:On The Web: https://anyhourservices.com/Linkedin: https://www.linkedin.com/in/covey-cole-953b8aa1Phone: (801) 787-3546Join Our Group: https://www.facebook.com/groups/hvacrevealedPresented By On Purpose Media: https://www.onpurposemedia.ca/For HVAC Internet Marketing reach out to us at info@onpurposemedia.ca or 888-428-0662Sponsored By: Chiirp: https://chiirp.com/hssr Real-Time Marketing: https://realtime360.io/

We're honored to have Dave Carroll join us for a candid conversation. He's the driving force behind DOPE, a marketing brand revolutionizing how home service businesses approach marketing. With a keen understanding of traditional and digital spaces, Dave aims to bring the best of both worlds to businesses everywhere.

We're thrilled to have Amanda Triolo back on the podcast! As the CEO of Grasshopper Heating & Cooling, Amanda is not just leading one of the top HVAC service companies in Albany, NY, but she's also pushing boundaries in the industry by leveraging innovative technologies like AI.Amanda's journey with Go Grasshopper has been nothing short of exemplary. She's doing everything from pioneering new ways of managing customer calls to navigating the intricacies of company liability. Dive deep into our conversation to get insights on how technology revolutionizes the trades.We discussed: AI and Call-By-Call Management: How do they complement each other?How is technology optimizing the sales process?Meeting and Exceeding Customer Service Expectations.Tackling Company Liability in the AI era.Techniques to mitigate resistance.Don't miss this chance to learn from one of the most respected executives in the trades. If you've ever wondered about the practical implications of AI in the HVAC world, this episode is for you!Find Amanda:On The Web: https://gograsshopper.com/E-Mail: amanda@gograsshopper.comLearn More About Their New AI Program: https://www.cxc.ai/Join Our Group: https://www.facebook.com/groups/hvacrevealedPresented By On Purpose Media: https://www.onpurposemedia.ca/For HVAC Internet Marketing reach out to us at info@onpurposemedia.ca or 888-428-0662Sponsored By: Chiirp: https://chiirp.com/hssr Real-Time Marketing: https://realtime360.io/

We had the pleasure of hosting Brigham Dickinson during our live sessions at Profit Rocket Growth Summit 2023!Brigham is a man of many talents: the author of three insightful books, the brain behind Power Selling Pros, and the owner of a revolutionary athletic recovery program. We focused on his CSR training program and touched on his three best-selling books and how he has made a difference for leaders in the home service industry:What we learned from Brigham:What Brings Call Conversions Down?How Can We Get Business Owners To Buy Into Increasing Call ConversionsWhat Characteristics Do You Look For When Hiring CSRs?How Do You Handle CSR Objection?How Do You Keep CSRs Motivated Beyond The Financial Gain?What Is The Pattern Of Excellence?The Foundation of “Something To Give”Whether you're a business owner, aspiring CSR, or just curious about enhancing your understanding of customer service and business dynamics, this episode has something valuable for you! To purchase one of Brigham's books, visit his website or find them on Amazon!Find Brigham:Pre-order Brigham's Newest Book, Something To Give: https://mailchi.mp/powersellingpros/something-to-giveOn The Web: https://powersellingpros.com/E-Mail: brigham@powersellingpros.comJoin Our Group: https://www.facebook.com/groups/hvacrevealedPresented By On Purpose Media: https://www.onpurposemedia.ca/For HVAC Internet Marketing reach out to us at info@onpurposemedia.ca or 888-428-0662Sponsored By: Chiirp: https://chiirp.com/hssr Real Time Marketing: https://realtime360.io/

We had the privilege to sit down with Angela Leopard, the owner of Home Service in a Box, a groundbreaking venture that beautifully combines accounting with intuitive dashboards, all under the expert guidance of a fractional CFO.If you've ever wondered about the intricacies of financial books or how to measure the efficiency of your business, this episode is a MUST-WATCH!We discussed: What Causes The Large Discrepancies In Your Financial Books?What Are Some Of The Eye-Openers That Businesses Are Shocked By?How Can You Measure Tech Efficiency?How Do You Review Your Expenses?How To Determine Your Break-Even PointAngela shared a wealth of knowledge that can benefit both seasoned business owners and beginners looking to grasp their financials. Don't miss out!Find Angela:On The Web: https://homeservicenabox.com/E-Mail: angela@homeservicenabox.comJoin Our Group: https://www.facebook.com/groups/hvacrevealedPresented By On Purpose Media: https://www.onpurposemedia.ca/For HVAC Internet Marketing reach out to us at info@onpurposemedia.ca or 888-428-0662Sponsored By: Chiirp: https://chiirp.com/hssr Real-Time Marketing: https://realtime360.io/

In this enlightening episode, we sit down with Dylan Rucker, the dynamic owner of All Heart Heating and Cooling. As a figurehead in the HVAC industry, Dylan offers an unparalleled behind-the-scenes look at what it truly takes to run a successful HVAC business.We discussed:What Mistakes Did You Make That Almost Made You Go Bankrupt?Keeping Your Emotions In Check For Tough ConversationsWhat Have You Learned From Yourself About Team Communication?How Do You Help Team Players Grow In Your Business?What Was The Experience Of Going Through A Rebrand?Join us for this riveting conversation filled with raw anecdotes, invaluable lessons, and actionable insights. If you're in the business world or simply a lover of growth stories, this episode with Dylan Rucker is a must-listen!Find DylanOn The Web: https://callallheart.com/E-Mail: dylan@callallheart.comJoin Our Group: https://www.facebook.com/groups/hvacrevealedPresented By On Purpose Media: https://www.onpurposemedia.ca/For HVAC Internet Marketing reach out to us at info@onpurposemedia.ca or 888-428-0662Sponsored By: Chiirp: https://chiirp.com/hssr Real Time Marketing: https://realtime360.io/

Get ready for a rollercoaster of insights and laughs in our latest episode featuring the one and only Michael Bears! With a quarter-century of trade industry experience under his belt, Michael's a serial entrepreneur who's successfully kickstarted and sold not one but four businesses. Currently, he works with Free 2 Grow and Coach 2 Close, where he helps fellow business owners level up their service and streamline their operations.We dived deep into some interesting topics, such as:When is the right time for your business to branch out with another division?How can you position your brand as the top-tier choice in the market?Got problems? Michael shares his go-to advice for those in need.What should you look for in a potential business partner? We've got the indicators!And the one question Michael wishes people would ask him more often but just don't.So, if you're all about elevating your business game to the next stratosphere, you won't want to miss this episode.Find Michael:On The Web: https://www.free-2-grow.com/E-Mail: mbears@free-2-grow.comFacebook: https://www.facebook.com/MichaelTBearsFacebook: https://www.facebook.com/F2GUserPhone: 970-699-0021Join Our Group: https://www.facebook.com/groups/hvacrevealedPresented By On Purpose Media: https://www.onpurposemedia.ca/For HVAC Internet Marketing reach out to us at info@onpurposemedia.ca or 888-428-0662Sponsored By: Chiirp: https://chiirp.com/hssr Real-Time Marketing: https://realtime360.io/

Microsoft Dynamics 365 Marketing has changed its name to Microsoft Dynamics 365 Customer Insights – Journeys. Whilst not the snappiest of titles, it is bringing some interesting changes to the functionality within the app itself.So, whether you're currently using the app previously known as Dynamics 365 Marketing, about to implement it, or just exploring the market, Jason and Zak are here to help you navigate what this change means in this episode of Tecman Talks Dynamics. With a big push on Real Time Marketing and an emphasis on highly personalised marketing, this is far more than just a name change. So listen today and find out what changes are coming.Please note that this podcast was recorded on Tuesday 12th September. All content is correct at the time of recording. Hosted on Acast. See acast.com/privacy for more information.

Don't miss this exhilarating discussion with Kevin Lesage and Jon Torrey from Searchlight, the cutting-edge revenue analytics platform specializing in the home services industry. We dive deep into key metrics, pioneering trends, and customer engagement strategies every home service business needs to master.We tackle compelling topics such as:Unlocking the Mysteries of KPIs: What Your Digital Marketing Agency Should be Telling YouCurrent Waves: Navigating the Latest Trends in the TradesThe Art of Customer Connection: Picking the Best Channels for CommunicationThe Future Unveiled: What Data-Driven Projections Say About 2024Streamlining Success: How to Help Your Customers Maintain Efficient ProcessesInvest just one hour to gain invaluable insights from industry trailblazers who are reshaping the way home service businesses operate. Their data-driven wisdom can catapult your business into a prosperous 2024!Find Kevin & Jon :On The Web: https://www.searchlightdigital.io/Grow your Trade Business!: https://thedatadriventrades.substack.com/Facebook: https://www.facebook.com/SearchLight.io Linkedin: https://www.linkedin.com/company/searchlightdigital/Join Our Group: https://www.facebook.com/groups/hvacrevealedFor HVAC Internet Marketing reach out to us at info@onpurposemedia.ca or 888-428-0662Presented By On Purpose Media: https://www.onpurposemedia.ca/Sponsored By: Chiirp: https://chiirp.com/hssr Real Time Marketing: https://realtime360.io/

What a great show! We had Eric Thomas from Rival Digital—a digital marketing agency exclusively serving HVAC contractors. His business specializes in creating robust online presences. Rival Digital has produced predictable lead flows, streamed marketing and sales initiatives, and, most importantly, built a better future for HVAC businesses. Some highlights from this episode include:What Are Some Of The Biggest Learning Opportunities For Digital Marketing?What Are Some Of The Best Practices To Generate Maintenance Sales?How Can We Brand Our Subscriptions To Be More Positive?Generating Demand with Guerilla MarketingRebranding What A Client SeesAnd So Much MoreDon't miss his insights; it will revolutionize how you look at your business strategy!Find Eric: Smart HVAC Marketing Podcast: https://rivaldigital.com/podcastOn The Web: https://rivaldigital.com/E-mail: eric@rivaldigital.comPhone: 757-639-040Facebook: https://www.facebook.com/rivaldigital/Instagram: https://www.instagram.com/rival.digital/Linkedin: https://www.linkedin.com/in/eric-thomas-444388108/Join Our Group: https://www.facebook.com/groups/hvacrevealedPresented By On Purpose Media: https://www.onpurposemedia.ca/For HVAC Internet Marketing reach out to us at info@onpurposemedia.ca or 888-428-0662Sponsored By: Chiirp: https://chiirp.com/hssrProfit Rocket: https://callprofitrocket.com Real Time Marketing: https://realtime360.io/

We had a hilarious conversation with Dan Baker and Wood Boyles, owners of Blue Collar Talent Scouts. With over 40 years of combined experience, they have developed effective strategies for finding jobs for skilled workers, particularly in the MEP (Mechanical/Electrical/Plumbing) industry!We covered a lot about recruiting for your business and why having a positive reputation in the industry is important. Recruiting, retaining, and having your employees participate in a positive work culture is also important.We touched on topics such as:How Can We Live Our Lives While Still Working?Taking Care Of Your Employees To Take Care Of Your CustomersThe Younger Generations' Reluctance To Get Into The TradesCapacity Planning - When Do You Know When To Hire?What Can You Do In The Slower Season To Retain Employees?Workplace Culture is The Center Of RecruitingWe hope you enjoy this episode as much as we did, and to find out more about Blue Collar Talent Scouts, you can find Dan and Wood:On The Web: https://www.bluecollartalentscouts.com/Facebook: https://www.facebook.com/bluecollartalentscoutsYouTube: https://www.youtube.com/@bluecollartalentscouts354Instagram: https://www.instagram.com/bluecollartalentscouts/Linkedin: https://www.linkedin.com/company/blue-collar-talent-scouts/E-mail: dan@bluecollartalentscouts.comE-mail: wood@bluecollartalentscouts.comMobile: 713-545-2362Join Our Group: https://www.facebook.com/groups/hvacrevealedPresented By On Purpose Media: https://www.onpurposemedia.ca/For HVAC Internet Marketing reach out to us at info@onpurposemedia.ca or 888-428-0662Sponsored By: Chiirp: https://chiirp.com/hssrProfit Rocket: https://callprofitrocket.com Real Time Marketing: https://realtime360.io/

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations. David Meerman Scott is a marketing strategist and the author of three bestselling books,The New Rules of Marketing and PR, Real-Time Marketing, and Marketing Lessons from the Grateful Dead. He lives in Lexington, Massachuetts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/american-studies

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations. David Meerman Scott is a marketing strategist and the author of three bestselling books,The New Rules of Marketing and PR, Real-Time Marketing, and Marketing Lessons from the Grateful Dead. He lives in Lexington, Massachuetts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations. David Meerman Scott is a marketing strategist and the author of three bestselling books,The New Rules of Marketing and PR, Real-Time Marketing, and Marketing Lessons from the Grateful Dead. He lives in Lexington, Massachuetts. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/science-technology-and-society

Not every customer or prospect touch point is created equal in the world of industrial marketing. That's one of the reasons you should be leveraging real-time marketing to meet prospects and customers on their terms. Real-time marketing is a way for your company to stand out in the onslaught of data.

With the ongoing conversation around gun control, the Supreme Court's decision on Roe v. Wade, the war in Ukraine and even the recently concluded Johnny Depp/Amber Heard civil trial, brands are under more pressure now than ever to respond to current events quickly and have the “right” opinion. Today, it's difficult for many brands to keep up, and hasty responses often leave their authenticity hanging in the balance. Adam Katz, is the Chief Revenue Officer of Sightly®, which uses data science and predictive algorithms to help brands anticipate the unexpected, and lean into hot-button issues effectively. In this Episode, we discuss how and when brands should lean into tentpole moments, how Sightly's Brand Mentality™ platform uses state of the art AI and NLP algorithms to ensure brands avoid threats and seize market opportunities, the power of Real-Time Marketing, the practicality of AI in today's overwhelming information barrage, and much more. Connect w/ Adam Katz: Website: https://www.sightly.com/ Adam's LinkedIn: https://www.linkedin.com/in/adam-katz-5ab3949/ Sightly's LinkedIn: https://www.linkedin.com/company/sightly/ Sightly's Instagram: https://www.instagram.com/sightlyhq/ Sightly's Twitter: https://twitter.com/SightlyHQ/ Connect w/ Eric Elliott: Website: https://heyimeric.com/ Facebook: https://www.facebook.com/heyimeric LinkedIn: https://www.linkedin.com/in/eric-elli... Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Podcast: https://podcasts.apple.com/us/podcast...

Programa "enComunicación" - 30 junio 2022

Do you struggle to figure out what to promote on social media day by day? Are your doctors always asking you to get them on the news? One of the keys to a successful marketing strategy is staying on top of current events and real-time opportunities for your specialty and practice to grab the attention of online audiences.In this episode of the DrMarketingTips show, hosts Jennifer and Corey share how using real-time marketing can help your practice take advantage of current trends, communicate with patients within seconds, and control the conversation about your practice. Tune in to discover:How one ENT practice garnered over 1 million views on YouTube using real-time marketingWhat Hailey Bieber has to do with a vascular practice and their social media strategyThe key to making the most out of healthcare observances to create opportunities to promote your medical practice

Per il terzo episodio della terza stagione di Molecole Digitali abbiamo deciso di ospitare, direttamente da Taffo Funeral Services, Riccardo Pirrone: Creativo, Formatore, Pubblicitario, Scrittore e Social Media Manager.  Ospite della puntata: RICCARDO PIRRONE  Di cosa abbiamo parlato? Andrev e “ilGheb” hanno cercato di scoprire il segreto della creatività alla base delle trovate pubblicitarie ideate da Riccardo e dalla sua agenzia la KiRweb. Quanto è importante avere il coraggio di osare e differenziarsi online per i brand, come si prepara alla realizzazione di una strategia digitale e quali sono le fasi, se ci sono, che segue nel creare un contenuto irriverente.  Chi è Riccardo? Creativo, Formatore, Pubblicitario, Copywriter, Scrittore, Social Media Manager e tanto altro.  Ti dice qualcosa Taffo Funeral Services? Parliamo dell'agenzia funebre più irriverente e famosa d'Italia che grazie all'intervento di Riccardo, con la sua strategia di comunicazione controcorrente basata sul black humor, è passata da 2000 follower iniziali, ad oltre 300mila seguaci.  Dopo aver raggiunto milioni di utenti con i suoi post, intraprende collaborazioni importanti con aziende italiane e ONG internazionali come Rocchetta, Roadhouse, WWF e Save The Children. Oggi, oltre ad aver creato un corso di formazione per NON diventare dei banali Social Media Manager, scrive per Il Sole 24 ore e ha già pubblicato tre libri tra cui “Taffo, Ironia della morte”. Insomma ne ha di cose da raccontare.  Qual è il suo super potere? È senza dubbio un attento osservatore della realtà, delle persone e dei loro bisogni più inconsci. Un trapezista coraggioso che non ha paura di compiere salti mortali che altri non osano neanche immaginare. Scopri tutto quello che ci ha raccontato.  Segui Enzima Website: https://www.digitalenzima.it Instagram: https://www.instagram.com/enzima.agency Spotify: https://open.spotify.com/show/5wAubSy... Linkedin: https://www.linkedin.com/Enzima ⭐ Community privata dove trovi contenuti in anteprima (gratis): https://t.me/digitalenzima  Conosci Riccardo Pirrone Instagram personale: https://www.instagram.com/riccardokir/ Sito Web: https://www.riccardopirrone.com/ LinkedIn: https://www.linkedin.com/in/riccardopirrone/  

Thanks for checking out The UP Podcast! In the 72nd episode we cover:A roundup of Wave 1 2022 posts, videos, and articlesMicrosoft Teams tips from LisaUpdates on DynamicsCon & Scottish SummitTons of community content featuredNew author found by Lisa, and TV show from MeganCheck out the full show notes:https://theuppodcast.com/podcast/episode-72-wave-1-roundup-teams-tips-real-time-marketingIf you enjoyed this episode, we'd love to know.Tell us why you listen and we'll share it on the podcast!

Peloton kicks off the show with one of the best real-time marketing examples of our time. Of course, helped by Ryan Reynolds. Social media platforms continue to crush customers without warning. On Instagram, an Australian woman loses her @metaverse account for mysterious reasons. On Twitch, celebrity-streamer Hasan Piker gets banned from the site without one word from Twitch. In acquisition news, Nike buys metaverse company RTFKT. In rants and raves, Joe raves about Jay Acunzo's Unthinkable podcast about creator fear and differentiation, while Robert raves about the new digital wallet plugin, Unlock. --------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

Thanks for checking out The UP Podcast! In the 67th episode we cover:A MAJOR announcement about Lisa!Some Microsoft Teams TipsPower BI data visualisation in model-driven appsTons of stuff about Dynamics 365 MarketingPodcasts and DramasCheck out the full show notes:https://theuppodcast.com/podcast/episode-67-teams-tips-real-time-marketingIf you enjoyed this episode, we'd love to know. Tell us why you listen and we'll share it on the podcast!

Alle Jahre wieder sind unsere Postfächer – die digitalen und die physischen – voll mit Weihnachtsgrüssen aller Art. Von Karten über Kalender, herrlich kitschig oder hip und reduziert. Da bei vielen Marketingabteilungen gerade High Season für die Planung und Produktion der diesjährigen Weihnachtsgeschenke ist, geben Ferris Bühler und Larissa Laudadio in dieser Episoden ihre Tipps und Erfahrungen weiter. Denn statt einfach nur einen Haken unter die Angelegenheit zu setzen, sollte  ein Weihnachtsgruss – genauso wie jede Marketingaktivität – eine Absicht, ein Ziel und einen Mehrwert haben. Ferris und Larissa sprechen dabei über Möglichkeiten, die Videos, Podcasts, User Generated Content oder auch ganz simple Karten bieten.Interessante Links:Ratgeber für Video- oder FotoproduktionStoryRadar Episode zu internen KommunikationFerris' PR-SeminarDiese Episode wird präsentiert von NewsRadar®, dem intelligenten Echtzeit-Tool von Pressrelations Schweiz:Webseite PressrelationsInstagram PressrelationsFacebook PressrelationsLinkedIn PressrelationsHier findest du uns:Webseite Ferris Bühler CommunicationsFacebook Ferris Bühler CommunicationsLinkedIn Ferris Bühler CommunicationsInstagram Ferris Bühler CommunicationsWebseite StoryRadarInstagram StoryRadarWir freuen uns sehr über eine positive Bewertung auf Apple Podcasts. Fragen oder Anregungen dürft ihr jederzeit an storyradar@ferrisbuehler.com senden.

FULL SHOW NOTES https://podcast.nz365guy.com/314 Mo Faheem's life – country of origin and family background. What brought him to Ottawa, Canada and how it looks like for Mo Faheem A conversation about Mo's journey as a Web Developer Talks about Mo's career background and his experience with Marketing Mo's story about how he started with CRM and what led him to his current position. Discussions about Mo's involvement with Dynamics 365 Marketing. What sets Dynamics 365 Marketing apart from other products in the market The benefits and features of Dynamics 365 Marketing  The profile of customer Mo is seeing using Dynamics 365 Marketing as their primary marketing tool.  What is Real-Time Marketing? Discover the top 5 projects Mo worked on for Dynamics 365 Marketing What's unique in each project? Why did Mo think that Dynamics 365 Marketing was the right fit? The timeframes for the implementation. Support the show (https://www.buymeacoffee.com/nz365guy)

Gli Europei di calcio si sono conclusi da poco, e come ogni grande evento sportivo sono stati giocati anche fuori dai campi regolamentari a suon di marketing. Articolo completo su: https://www.infomyweb.com/digital-marketing/real-time-marketing/ Per commenti, suggerimenti o ricevere maggiori informazioni e consulenze per migliorare il tuo marketing: scrivici a podcast@infomyweb.com seguici su Facebook, Instagram e Linkedin visita il nostro sito www.infomyweb.com dove troverai numerosi suggerimenti per il tuo marketing e tutti i servizi vieni a trovarci presso la nostra sede a Viterbo. #marketing #marketingitalia #agenziamarketing #viterbo #infomyweb #webmarketingitalia #socialmarketing #marketingstrategico #europei #ronaldo #realtimemarketing Podcast Italiani | Podcast Business | Podcast Consigliati | Podcast Crescita Personale | Podcast Economia | Podcast Marketing | Podcast Comunicazione | Podcast Gratis | Migliori Podcast | Podcast Più Ascoltati | Podcast Motivazionali --- Send in a voice message: https://anchor.fm/infomyweb/message

Welcome back to America's leading higher education podcast! In this episode, sponsored by Claremont Lincoln University, we welcome David Meerman Scott, Author, Fanocracy. Listen in as David talks with Liz and special guest cohost Loki Mulholland, host of The Uncomfortable Truth, part of the EdUp Experience Podcast Network, about how colleges can create fans. David also talks about how college students can separate themselves during the job application process. David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he's spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences. David's books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is author or co-author of ten books - three are international bestsellers. The New Rules of Marketing & PR, now in its 5th edition, has been translated into 27 languages and is a modern business classic with over 350,000 copies sold so far. Scott also authored Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and his newest hit The New Rules of Sales & Service. He is co-author of Marketing the Moon (with Rich Jurek) and Marketing Lessons from The Grateful Dead (with HubSpot CEO Brian Halligan). Thanks so much for tuning in. Join us again next time for another episode! Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!

Czy spotkałeś się z pojęciem RTM? Czy rozumiesz co czasem Ikea wyprawia w swoich reklamach i dlaczego w Biedronce była promocja na ... rogaliki? Dziś rozmawiamy o tym czym jest Real Time Marketing, dlaczego to skuteczna i darmowa reklama oraz...jak nie stosować RTM! Zapraszamy do słuchania!

Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-45/real-time-marketing-ep-45.html Free buyer persona template: https://dragon-digital-marketing.com/offers/buyer-persona.htmlThe ecommerce industry saw accelerated growth in 2020 and the industry is projected to hit $6.5 billion in the next 3 years. Ecommerce has transformed how businesses market themselves and sell their products and services. A new ecommerce trend is live-streaming and real-time-selling. This trend gamifies shopping, brings people together to create unique social experiences, and is minting millionaires left-and-right. Other countries are already knee-deep in this new trend. "Livestream shopping" is already a $63 billion industry in China, and it’s now making its way to the U.S. It’s key that businesses capitalize on this trend in order to be ahead of the curve for the new year. In this podcast episode, you’ll learn what real-time marketing is, all about the opportunities and benefits of it, why it’s important - and most importantly - you’ll learn how to make a real-time marketing strategy and how to get started.All episodes: https://dragon-digital-marketing.com/podcast/podcast.htmlSupport the show (https://paypal.me/DragonDigitalM1)

April, April! Ja, auch wenn der 1. April zwar bereits wieder hinter uns liegt, sprechen Ferris Bühler und Larissa Eichin bei StoryRadar rückblickend über Aprilscherze und generell über erfundene Geschichten und Real-Time Marketing. Denn auch die Corona-Pandemie hat Medien und Unternehmen nicht davon abgehalten, die Öffentlichkeit dieses Jahr in die Irre zu führen. Ein bisschen Humor darf immer sein - was man dabei aber beachten soll, erklären die beiden PR-Profis in dieser Episode.Interessante Links:Für mehr Kreativität: StoryRadar Episode zu PR-StuntsUnser Blogpost zu Pranks: “Pranks for Attention”Hier findest du uns:Webseite Ferris Bühler CommunicationsFacebook Ferris Bühler CommunicationsLinkedIn Ferris Bühler CommunicationsInstagram Ferris Bühler CommunicationsWebseite StoryRadarInstagram StoryRadarWir freuen uns sehr über eine positive Bewertung auf Apple Podcasts. Fragen oder Anregungen dürft ihr jederzeit an storyradar@ferrisbuehler.com senden.

Επετειακό Business Undercover! 1 Χρόνος του Podcast

Unieuro, Tornatore, crisi di governo ed elezioni americane. Il real time marketing e le campagne di sensibilizzazione in tempi bui, hanno senso? O meglio, funzionano?Il racconto dell'Italia di TIM è veritiero?Questo, e tante altre digressioni, nella prima puntata registrata live su Instagram.

Desde Argentina, esta semana contamos con la participación de Julián Gurnfikiel, Co-fundador y CMO de TurismoCity quien dialoga junto a Ignacio Dufour de Comscore sobre la transformación y digitalización de la industria turística y nos comparten las oportunidades que genera el Real Time Marketing en el sector entre otras estrategias exitosas.

Στο επεισόδιο 49 του Digital Jam Podcast πιάνουμε κουβέντα για μία από τις τελευταίες(;) τάσεις στα Social Media. Το Real Time Marketing. Τι είναι τελικά; Πως μπορούμε να το ορίσουμε; Είναι ζήτημα του να είσαι up στα trends ή μήπως όχι μόνο αυτό; Και γιατί όταν μιλάμε για Real-Time Marketing ασχολιόμαστε μόνο με τα social; […]

Ecco a voi la live di mercoledì 8 Aprile con Riccardo Pirrone, social media manager per Taffo, CEO di KIRweb e autore per baldini castoldi, in cui abbiamo di pubblicità irriverente e real time marketing. la live è stata ricaricata in formato integrale per permettere a tutti voi di averla il prima possibile

On today's episode, Seth speaks to David Meerman Scott, American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR, about Creating Passionate Fans for your Business.  David is a Top marketing speaker who inspires transformation in people and their businesses around the world. His expertise is backed by real-world experience building businesses, running marketing and sales teams, and advising highly successful companies. David has a true global mindset born from ten years working in countries outside of the U.S. and as an international speaker in over 40 countries and on all seven continents. People rely on David's sales and marketing strategies and tactics to grow their businesses. His eleven books have sold close to a million copies in 30 languages from Albanian to Vietnamese. David's high-energy presentations – using bold images, video, fresh ideas and success stories to energize audiences – inspire people to set old ideas and fear aside and use new sales and marketing strategy tools to achieve real, measurable, no-cost results. David's newest Wall Street Journal bestselling book "Fanocracy: Turning Fans into Customers and Customers into Fans" (written with his daughter Reiko) is generating buzz around the world. "The New Rules of Marketing and PR", David's international bestseller, is now in a new 6th edition with more than 400,000 copies sold in English is available in 29 languages from Arabic to Vietnamese. His other international bestsellers include "Real-Time Marketing & PR" and "Marketing Lessons from the Grateful Dead" (written with HubSpot CEO Brian Halligan). David mentors founders and executives at emerging companies to grow their business using proven sales and marketing strategies. ​David advises emerging companies who are working to transform their industries by delivering disruptive products and services. For example, he has served as an advisor to HubSpot (NYSE: HUBS) since 2007, helping the HubSpot team with rapid sales and marketing strategies that have grown the company from early startup to more than 60,000 customers in 90 countries. In past advisory work, he contributed to successful exits of four companies and his current portfolio includes about a dozen companies. More about David here, https://www.davidmeermanscott.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Un viaggio oltre oltre il contenuto wow! Un'intervista con Valentina Vellucci sul Real Time Marketing!-------------------------------INDICE01:00 Cosa è il Real Time Marketing05:38 Quante aziende hanno chiaro il fatto del brand?10:24 STRATEGIA: Perché si fa e cosa ti porta11:30 AUDI14:00 Samsung17:20 Faccio il post: è Brand Celebration29:50 Esempi positivo31:36 Perché le persone abbandonano i social35:48 I Contenuti Volatili41:30 Come lo spacchetti un contenuto?44:40 TikTok: come lo stai usando?51:49 Le banche di immagini: cosa ne pensi?54:20 5 Suggerimenti per Agenzie e Aziende -------------------------------Per seguire FastForward:Su YouTube: iscriviti e attiva la campanella

Welcome to episode #708 of Six Pixels of Separation. Here it is: Six Pixels of Separation - Episode #708 - Host: Mitch Joel. The bestselling author, David Meerman Scott, wants businesses to focus more on developing fans than customers. He would know. He is a fan of live music, collecting artifacts from space, and so much more. He also happens to be a marketing strategist who has written eight books (all of which have done exceedingly well). He may be best known for The New Rules of Marketing & PR, but his body of work also includes, The New Rules of Sales and Service, Real Time Marketing and PR, Marketing The Moon, Marketing Lessons From The Grateful Dead, Eyeball Wars and World Wide Rave. Most recently, he published the book, Fanocracy - Turning fans into customers and customers into fans. For this book he worked with a co-author (who also happens to be his daughter), Reiko Scott. Let’s dive into how brands can think differently about their customers, and debate whether or not all businesses are worthy of having fans. Enjoy the conversation... Running time: 59:06. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with David Meerman Scott. Reiko Scott. Fanocracy. The New Rules of Marketing & PR. The New Rules of Sales and Service. Real Time Marketing and PR. Marketing The Moon. Marketing Lessons From The Grateful Dead. Eyeball Wars. World Wide Rave. Follow David on Instagram. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'.

Exemplos Canada e Brasil, Conteúdo em Tempo Real , #RTM, Desafios #Riscos. Estratégia e Contingências. www.linkedin.com/in/moraes2507/

Minter Dialogue Episode #355David Meerman Scott, the man who invented newsjacking, a world renowned author, speaker and strategist on the key topics of sales, marketing and PR. His books include Real-Time Marketing & PR, a Wall Street Journal bestseller, the new hit book The New Rules of Sales & Service and my personal favorite: Marketing Lessons from The Grateful Dead. In this interview, we discuss his new book, Fanocracy, cowritten with his daughter, Reiko Scott. We look at how to develop fans, the difference between fan centricity and customer centricity, the differences for luxury brands and much more. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

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Czy ciągle planujesz swoje kampanie i akcje marketingowe z kalendarzem, określając dokładnie start i koniec każdej z nich? Jeżeli tak jest, poznaj nowego gracza w świecie cyfrowego marketingu. Trigger based marketing zmienia reguły gry. Już nie Ty, ale klient zdecyduje o starcie i zakończeniu Twojej kampanii.Z tego odcinka dowiesz się m.in.:• czym jest trigger based marketing,• jak stosować tę metodę i dlaczego warto.Książkę "ABC Marketingu B2B" w formie tekstowej - elektronicznej i papierowej znajdziesz na stronie http://abcmarketingub2b.pl Dołącz do społeczności słuchaczy podcastu i otrzymuj powiadomienia o nowych odcinkach, webinariach, szkoleniach oraz materiałach edukacyjnych z obszaru marketingu B2B - Link

In questa puntata zero parliamo di Taffo, agenzie funebri, instant marketing e programmazione, merdoni pestati e cosa farne. Ma anche di Sanremo e Super Bowl.

Chi ha creato le pubblicità e le strategia di social media marketing per la pagina Facebook di Taffo Funeral Services ( https://www.facebook.com/onoranzefunebritaffo/ ) ? Quali sono i meccanismi che innescano la viralità quando pubblichiamo un post sui social media? Come si fa a diventare creativi? Scopriamo insieme la storia di Riccardo Pirrone, dalle difficoltà infantili nella produzione del linguaggio alla creatività irriverente e alla capacità di creare meme e fare newsjacking e real-time marketing sui social media.

Chi ha creato le pubblicità e le strategia di social media marketing per la pagina Facebook di Taffo Funeral Services ( https://www.facebook.com/onoranzefunebritaffo/ ) ? Quali sono i meccanismi che innescano la viralità quando pubblichiamo un post sui social media? Come si fa a diventare creativi? Scopriamo insieme la storia di Riccardo Pirrone, dalle difficoltà infantili nella produzione del linguaggio alla creatività irriverente e alla capacità di creare meme e fare newsjacking e real-time marketing sui social media.

Today, we're going to talk about Real Time Marketing (RTM) and how you can take lessons from this practice to help strengthen your own ability to produce viral content. Grab your Oreos and listen up! Resources: AdWeek article: 8 Types of Real-Time Marketing, and the Brands That Got It Right

On a daily basis I am in shock over what some sellers agree to when listing their properties. You cannot be the next one to make that mistake. Talk to me as part of your due diligence anytime you are selling your Toronto or GTA property. I promise you will be better informed to make the decision and then choose whoever you wish. Get signed up today at MySoldReport.com to ensure you are part of the hottest Spring market possible. --- Send in a voice message: https://anchor.fm/TorontoRealEstate/message

Da ex studente universitario, Steven sa quanto è stressante dover scrivere una tesi di laurea. Per questo motivo, ha deciso di acconsentire alla richiesta di una ragazza che, scrivendogli via LinkedIn, ha chiesto il suo parere su un argomento davvero interessante: la pratica sempre più frequente dei Brand di spingersi sempre un po' oltre per ottenere visibilità. In questo episodio dunque, Steven risponde a delle domande postegli dalla studentessa. Buon ascolto!

David Meerman Scott has written numerous books on the topic of newsjacking and real-time marketing. Listen as he shares how you can make your content highly effective by placing in front of the right people at the right time. In this episode, David goes into detail on how to generate content that will get attention, how to successfully publish and promote that content, and shares how former Eloqua CEO Joe Payne used newsjacking to add over $16 million in value to his company.

Du willst in Urlaub fahren und möchtest dafür ein Auto mieten. An welche Firma musst du denken? Richtig: Knalliges Orange! Guerilla Marketing! Die Rede ist von Sixt - rent a car! Wie schafft es eine Marke, sich so zu positionieren, dass sie in den Köpfen ihrer Kunden bleibt? Genau das möchte Jan von unserem heutigen Call to Action Podcast Gast wissen: Norbert Brema: Social Media Manager für die Internationale Koordination bei Sixt! Real Time Marketing und Travel Content: Das Geheimnis von Sixt. Jeden Morgen kommt das Sixt Team zum Ideenbrainstorming zusammen: Was ist los in der Welt? Was ist die nächste große Idee für die nächste virale Kampagne? Norbert erklärt dir, wie Sixt es schafft, ständig und schnell neue Kampagnen zu produzieren und gibt dabei einen spannenden Blick in die Welt des marktführenden Mobilitätsdienstleisters. Norbert Bremas Call to Action: “Wer Dialog nicht mag, der sollte Social nicht machen!” Dir hat diese Folge gefallen und du hast weiterhin Lust auf interessante Interviews mit mitreißenden Gästen und faszinierenden Content? Dann hilf uns, den Podcast zu verbreiten und gib uns doch eine 5-Sterne-Bewertung oder einen Kommentar auf iTunes.⭐⭐⭐⭐⭐   ▶️ SIXT RENT A CAR ▶️ KARRIERE BEI SIXT ▶️ DIGITAL BEAT ▶️ FACEBOOK ▶️ INSTAGRAM

Today I sit down with Tom Edwards, the Chief Digital Officer of Epsilon, and the creator of Blackfin360 who was recently recognized by AdAge as a Marketing Technology Trailblazer, and today we will be talking Personal Brand. Tom has some excellent guidance on the Do's and the Dont's. Right there in the beginning of the show, in what they call the cold opening, I put a clip of Tom talking about the draw backs of hoarding your contacts. If you equate the value of your network to your own value and its your "secret weapon" then you probably need to take a step or two back and do some self evaluation today. You will most likely see that your hoarding is actually working against you building your network and getting maximum value from it. So today is Part 2 of our conversation with Mr. Balckfin360, Mr. Tom Edwards the fearless leader at the Agency @ Epsilon. If you do not follow him already and are interested in the latest trends in tech, then you should follow him. Check out his blog blackfin360.com and you can Also follow him on Twitter @blackfin360 and you can catch up on all his CES tweets from last week. Some awesome insight and gold nuggets of perspective in their. Oh yeah, he also has a BlackFin360 Skill, so if you have an Alexa of Google home device... he has got you covered. Today we are going to be talking about having a point of view and sharing that point of view. Tom is one of the people I go to, to help develop my perspective and to get some amazing insights on how recent trends are developing or could develop as real serious value adds for our lives and business. We also talked about personal brand and balancing that with the professional brand. WHAT YOU WILL LEARN IN THIS EPISODE 1. How important it is to develop and share your own perspective and point of view. 2. Stop hoarding your network connections, it doesn't help anyone. Especially you. 3. Find the right balance of Personal Brand (the Digital You) and your Professional Brand (the hand that feeds you) before it bites you. 4. Diversify your life, your network. I have met someone meaningful at every event I have ever been to. You need new an different perspective and people to make you a better person. Tom Edwards www.blackfin360.com http://adage.com/article/news/25-marketing-technology-trailblazers/308646/#TomEdwards Twitter | Instagram | LinkedIn Eric Hanes www.wordsofmassdisruption.net Twitter | Instagram | LinkedIn

This is episode 119 and today I sit down with Tom Edwards, the Chief Digital Officer of Epsilon, and the creator of Blackfin360 who was recently recognized by AdAge as a Marketing Technology Trailblazer, and we talk all things Artificial Intelligence or as many call it... AI.  When Tom and I sat down we spent a lot of the conversation on AI in a way that will help you develop a perspective or help inform your perspective on the subject matter. We also talk about personal brand and balancing that with the professional brand and the importance of having a perspective and sharing that perspective. This conversation is going to be a two part set of episodes, this week we will focus on the AI perspective, Machine Learning, IOT and Digital Assistants. Part 2 will be next weeks episode (#120) when we talk about balancing the personal and professional brand and the competitive edge it will get you, as well help you build a better stronger circle around you that will intern make you better in the long run. I will also includes some excerpts from David Meerman Scott and some other guests that have been on the show previously. Not everything we talk about always gets into the episode and often there are some nuggets of perspective about other topics like this one that I can bring into the dialogue later. TWO LESSONS YOU WILL TAKE AWAY TODAY 1. Machine Learning is human coded algorithms that drive some sort of decision process, like what gets populated in your Netflix queue or how articles are posted in your various social feeds. 2. AI is more about intelligence augmentation - using massive computing and processing power and applying it to solve problems combined with the creation and intuition of individuals. ABOUT TOM EDWARDS One of my favorite people to talk to is Tom Edwards (Aka @blackfin360), especially when it comes to art of the possible and AI, Machine Learning, Autonomous Vehicles, etc... Tom is that perfect mix of futurist, trail blazer and social media nerd. He can walk the walk and he can see where it is all taking us. And if you want to keep up the latest on what is going with AI, you should follow Tom. And in fact, Tom will be at CES this week in Vegas so follow him on his blog blackfin360.com as he reports back from the tech conference this week. Also follow him on Twitter @blackfin360 and you can also enable BlackFin360 Skill on your Alexa and on your Google device just say Open Blackfin360... he has got it covered. Tom Edwards www.blackfin360.com http://adage.com/article/news/25-marketing-technology-trailblazers/308646/#TomEdwards Twitter | Instagram | LinkedIn Eric Hanes www.wordsofmassdisruption.net Twitter | Instagram | LinkedIn

Die Folge #8 widmet sich ganz dem Real Time Marketing und den Möglichkeiten, die Google Analytics in dem Zusammenhang bietet. Siegfried Stepke ist der Gast der Sendung und kennt das Thema in- und auswendig, weil er und seine Agentur e-dialog große Expertise damit haben. Er erklärt, warum es zwar ein komplexes Themengebiet ist, du aber keine Angst davor haben musst und vor allem WAS damit alles möglich ist. Für dich, lieber Podcasthörer, hat Siegfried sogar noch einen Rabattcode für die Konferenz "ProgrammatiCon" vom 18.-20. Oktober rausgehauen. Der lautet "DSMDM-20" und gibt dir 20 % (!) - aber nur, wenn du bis Ende September buchst! Also schau dir das Programm an unter programmaticon.net. Ein klasse Lineup und tolle Themen. Meine Bitte: Wenn dir diese Folge gefallen hat, hinterlasse bitte eine 5-Sterne-Bewertung bei iTunes oder wo immer du abonniert hast, gerne ein Feedback im Blogpost oder bei Facebook und abonniere diesen Podcast. Auch ein Like bei Podbean würde mich sehr freuen. Zeitinvestition: Maximal ein bis zwei Minuten. Dadurch hilfst du mir den Podcast zu verbessern und die Inhalte zu liefern, die du gerne hören möchtest. Ich danke dir jetzt schon dafür. Schaue auch gerne bei metrika.de oder die-sendung-mit-der-metrik.de vorbei.

David Meerman Scott is a marketing strategist and the author of three bestselling books,The New Rules of Marketing and PR, Real-Time Marketing, and Marketing Lessons from the Grateful Dead. He lives in Lexington, Massachuetts. Richard Jurek has worked as a marketing and public relations executive for more than twenty years. He lives in Chicago.

David Meerman Scott is a speaker, author, and internationally acclaimed strategist, whose 10 books include Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, World Wide Rave, and The New Rules of Sales & Service. His advice and insights help people, products and organizations […] The post David Meerman Scott on Making Marketing Great Again appeared first on Becoming Referable.

Author 10 books on real-time business, the way buying has changed, and how speed and agility win - not biggest budget. David’s low cost/no cost strategies and tactics help people build business, generate interest and establish new relationships in minutes – not months.

Il Real-Time Marketing consente davvero di conoscere meglio i proprio utenti online?Posso migliorare il rendimento del mio eCommerce con il Real-Time Marketing?Quali sono i vantaggi di un buon monitoraggio con il Real-Time Analytics?Se anche tu ti poni le stesse domande, questa puntata è fatta apposta per te. A scoprire le potenzialità dell'unione fra Real-Time Analytics e Real-Time Marketing ci aiuterà William Sbarzaglia.Per chi non conoscesse William Sbarzaglia, William è un professionista che ha fatto della SEO e del Digital Marketing la sua professione da oltre 15 anni.Come è evoluta la web analytics negli ultimi anni?La web analytics é nata come semplice web site reporting, in cui avevamo informazioni come il numero di visite, il numero di click, le pagine viste e i paesi da cui provenivamo gli utenti.Tutto questo consultabile con strumenti che ora ci fanno sorridere come webalyzer. Io ricordo che ancora prima di google analytics installai su uno dei miei primi siti web una delle prime versioni di ShinyStat.Da allora, quindi parlo del 1999, si è spostato il significato della web analytics ed anche il ruolo dell’esperto, che prima veniva identificato con la figura del Web Master, si è passati ad un livello più dettagliato, grazie anche alla tecnologia Javascript, che ci permette di avere informazioni sui visitatori, sull’usabilità e quindi sul comportamento degli utenti, quali contenuti hanno visto, fino alla possibilità di tenere monitorato i funnel delle conversioni.Negli ultimi anni la web analytics si è trasformata in Digital Analytics, si è voluto sempre di più avere il controllo dei dati provenienti da tutte le risorse possibili, anche offline. In particolare l’evoluzione c’è stata perché è cambiato il paradigma da semplici statistiche ad Analytics in funzione del Marketing. Ora si effettua un monitoraggio sulle “persone” in vari contesti come le campagne di web marketing o sui social, si misura l’engagement e si cercano di capire i motivi delle uscite dalle pagine web.### NOTE ###Vuoi contattare William Sbarzaglia per approfondire la conoscenza del Real Time Marketing?Visita: http://www.merita.biz/real-time-marketing/###Se vuoi seguire William Sbarzaglia lo trovi su tantissimi social a cominciare da:Twitterhttps://twitter.com/william_sbarzaLinkedInhttps://www.linkedin.com/in/william-sbarzaglia-73a63218/itAscolta interamente la puntata:http://www.MERITA.BIZ/35### PODCAST ###HTTP://www.MERITA.BIZ/PODCAST Sottoscrivi il podcast su: iTunes: http://j.mp/MERITA-ITUNES Stitcher:http://j.mp/MERITA-STITCHER Spreaker:http://j.mp/MERITA-SPREAKER Soundcloud:http://j.mp/MERITA-SOUNDCLOUD ##### WWW.MERITA.BIZ #####

Marketing doesn’t happen on a timeline anymore, it happens in real-time, 24/7. How does your business build the landscape of marketing in real-time around your products or services? How do you engage your audience? What is your social voice sound like and how do you reach people to hear it? This podcast discusses social strategy, […]

Google Jumps Into Real-Time Marketing with YouTube Instant Ads Real-time marketing has been a buzzy concept in marketing circles in recent years as advertisers tried to use Twitter in particular to get in on big consumer conversations as they unfolded. It has yielded a wide variety of results, with consumers latching onto some brands' timely messages but tuning others out. Andiamo! About Vincenzo Landino: Vincenzo is the founder and CMO of Fifty 2 Creative, a digital marketing agency and consultancy specializing in brand storytelling through digital and social media. Vincenzo is also the host of the Brand Boost Podcast, a podcast designed for businesses looking to take marketing to the next level by learning from those doing it. Vincenzo is also a speaker and brand correspondent, working with brands like Applebee’s, Tinder, DC United, Barilla Pasta, BeastGrip and more. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio.   Enjoy the podcast? Give us a rating or a review on iTunes!

On this episode of In The Box Podcast, we talked about the effectiveness of every brand getting into real-time marketing given how much of an uphill battle it is. We also heard from Michael one thing he suggests you try. Additionally, we chatted about if it matters how others perceive us, if experiences are earned, and […] The post Episode 35: Real Time Marketing, Trying Something New, Perception And More (Podcast) appeared first on GarthBox.

Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance. Join Financial G-Spot guest, David Meerman Scott who gives you tips on how you can use marketing and PR at speed to drive measurable success.

Real-time marketing: what is it, really, and has it jumped the shark? Arik and Kevin share their thoughts. Also, an interesting campaign that has the tech industry talking, Facebook's video views are under scrutiny, and why the best corporate blogs name their authors.

Real-time marketing is one of the hottest trends around, prompting entirely new agency specialists and tactics in the last few years. But it has also proved to be disastrous for several brands and the trend might even be losing some steam. This is an issue for rich discussion on the latest Marketing Companion podcast and, in fact, Tom Webster and I disagree on the promise and potential of this marketing trend. In our latest episode we discuss ... Are brands still holding onto old business models because real-time marketing is disruptive How real-time marketing (like the Oreo moment) might be "extraordinarily dangerous" for brands -- why Tom thinks it is "improv advertising," and why I think it is something more. Can you sustain "clever" as a strategy? When companies like DiGiorno issue tweets that backfire, is brand value erased? Can real-time be successful when it creates provocations that lead to awareness and conversations? Why a company's organizational structure may determine whether "real time" works. Is real-time marketing a tactic or a strategy? Brands responding to each other on Twitter -- effective moments, or brands pleasuring each other? Seasonal Advertising Disorder -- latching on to weird trends to make a brand relevant Is real-time marketing about an ad or a relationship? Does this trend help describe why marketing business is coming back in-house? Are you ready for this? Let's go! Important resources mentioned in this episode: PR News article on real-time marketing A discussion on several real-time marketing movements, including DiGiorno Pizza Jerry Seinfeld's Pop-Tart joke Post on bringing marketing work inside Please support our extraordinary sponsors. Our content is free because of their generosity. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Monitor and report on an entire web presence. Create smarter, faster content through gShift’s proprietary data. Report on the engagement and performance of your content marketing investment. Our podcast is also brought to you by Voices Heard Media. Please check out this tremendous resource for scaling social media engagement. Take a look at building an engaged and relevant audience through innovative new games, contests, analytics, polling platforms, and other innovations.

Real-time marketing can be a boon to a business. But get it wrong and there's a real possibility of inflicting serious damage on your company. The Brand Newsroom team debates a recent debacle when a major grocery store chain tried to associate their marketing message with a brand owned by the Australian government.

Minter Dialogue Episode #129 — This interview is David Meerman Scott. David is a world renowned author, speaker and strategist on the key topics of sales, marketing and PR. His books include The New Rules of Marketing & PR, now in its 4th edition, Real-Time Marketing & PR, a Wall Street Journal bestseller, Newsjacking, and the new hit book The New Rules of Sales & Service. He co-authored Marketing the Moon (now in pre-production as a feature-length film titled The Men Who Sold the Moon) and my favorite: Marketing Lessons from The Grateful Dead. David is a must follow guy, if you don’t already. Enjoy the show. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

In today's episode we have an interview with Mr Realtime Marketing – Chris Kerns. He is an expert in Analytics & Social Research who works @Spredfast. He wrote the book Trendology ... See acast.com/privacy for privacy and opt-out information.

Are you leveraging social data and analytics to gain an edge and connect with your audiences? Are you familiar with real-time marketing? If you answered no to either one of those questions, you’ll definitely want to check out this weeks podcast. This week on the Social Media Social Hour podcast, I’m talking real-time marketing, social […] The post Real-Time Marketing Through Social Media with Chris Kerns appeared first on Casual Fridays.

David Meerman Scott is a marketing strategist, advisor to emerging companies, best-selling author of eight books including three national best-sellers, and a professional speaker on topics including marketing, leadership, and social media. In Episode 46 of the Defining Success Podcast, David shares his ideas on real-time marketing and how you can use real-time marketing to help your business grow. David Meerman Scott wrote the New Rules of Marketing and PR and he's helping businesses understand how the marketing world has shifted to giving and receiving instant feedback so you can be found online.  In Episode 46 of the Defining Success Podcast, David Meerman Scott talks about Real-Time Marketing and its implication for the future. David Meerman Scott shares how real-time marketing is changing the way businesses market their products and services.  Learn how to use real-time marketing to help grow your business in Episode 46 of the Defining Success Podcast.