FIR Interviews

This episode features #ThoughtLeader and #Expert Zachariah Moreno.Continue Reading → The post #743: Zachariah Moreno w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

This episode features #ThoughtLeader and #Expert Marius Bill.Continue Reading → The post #742: Marius Bill w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

What changes in a company when women enter top-level positions? Gini Dietrich dives into this question on this week's episode of Spin Sucks.  Continue Reading → The post Spin Sucks 203: Women Change Everything appeared first on FIR Podcast Network.

This episode features #ThoughtLeader and #Expert Valerie Sheppard.Continue Reading → The post #741: Valerie Sheppard w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

At the end of the day, people want to have a purpose. Gini Dietrich explores how to make employees feel valued and ways to deliver positive feedback as well as constructive feedback, when necessary. Continue Reading → The post Spin Sucks 202: Focusing on the Positive appeared first on FIR Podcast Network.

In this episode of the Agency Leadership Podcast, Chip and Gini pick up a question from the Spin Sucks Community to dive into this topic.Continue Reading → The post ALP 153: Sharing your agency’s internal work product with clients appeared first on FIR Podcast Network.

What should communicators be doing now with a recession likely around the corner? Gini Dietrich shares seven tips to handle it in stride.  Continue Reading → The post Spin Sucks 201: Preparing for the Inevitable appeared first on FIR Podcast Network.

What is the role of communicators in times of crisis? Gini Dietrich discusses the importance of ES&G, especially in the wake of a pandemic, political unrest, and the current war.  Continue Reading → The post Spin Sucks 186: As the Situation Escalates appeared first on FIR Podcast Network.

Three Whiskey conducted extensive research into online anti-vaccination sentiment, identifying distinct groups, all of whom are critical of vaccination campaigns. Based on this research, the agency posted recommendations for public health institutions to consider when introducing vaccination campaigns. This approach is repeatable in other campaigns in which a group digs in its heels in opposition to the recommended course of action, vocally opposing the initiative. In this FIR Interview, Neville and Shel talk with Ben about the research and its application to marketing planning and execution.Continue Reading → The post FIR Interview: Three Whiskey’s Ben Myall on Anticipating Resistance appeared first on FIR Podcast Network.

Anyone working in communications has learned that storytelling is a vital element of influence. (An old Indian proverb proclaims, "Tell me a fact and I will learn, tell me the truth and I will believe, but tell me a story and it will live in my heart forever.") There is a wealth of literature and research that supports the value of a narrative approach to reinforcing or changing behaviors and for building support for an initiative or point of view. Does it always work? In one case, in one study, it did not. In fact, using a narrative strategy in the argument presented in this study actually led some in the audience to move even further away from the desired position than they already were. In this FIR Interview, Shel Holtz speaks with Dr. Liana Winett and Dr. Jeff Niederdeppe, co-authors of "When 'Tried and True' Advocacy Strategies Backfire." There are clear lessons from this study for public relations and public advocacy professionals.Continue Reading → The post FIR Interview: When Narrative Strategies Fail appeared first on FIR Podcast Network.

Ae talk about the PR Writer's Code of Conduct and ethical communications. An evergreen topic. The post Inside PR 553: Ethically, Legally, Responsibly appeared first on FIR Podcast Network.

On this week's episode of the Spin Sucks podcast, Gini Dietrich discusses the the unfair wage gap in the communications industry, how it disproportionately affects non-white men and women, and the responsibility of white colleagues to help fix it.Continue Reading → The post Spin Sucks 163: Mind the Pay Gap appeared first on FIR Podcast Network.

Faisal Saeed Al Mutar is the founder and CEO of Ideas Beyond Borders, a non-profit organization based in New York. We recently connected on Twitter and Faisal was telling me about a project to rebuild the library of the University of Mosul in Iraq that had been destroyed by the Islamic State or ISIS during... Continue Reading → The post FIR Interview: Faisal Saeed Al Mutar and Bringing Books Back to the University of Mosul appeared first on FIR Podcast Network.

Eric Schwartzman, an early contributor to the "For Immediate Release" podcast, has written a new book, "The Digital Pivot," and discussed it with Shel and Neville. In the book, Eric explains what successful digital marketers do differently.Continue Reading → The post FIR Interview: Eric Schwartzman on His New Book, “The Digital Pivot” appeared first on FIR Podcast Network.

David Murray's new book, "An Effort to Understand," is a collection of essays drawn from many years of posts to his blog, Writing Boots. Addressing the challenges of communicating with one another in a polarized society, the book is structured first to define communication, then move from the personal to the organizational. Like the society on which the book is focused, not everyone will agree with everything in the book, but Murray offers sage wisdom about how to engage in conversations about these matters. In this interview, FIR co-host Shel Holtz talks with Murray about the book, including his assertion that it is not communication if you know the outcome and that communication should not be civil.Continue Reading → The post FIR Interview: “An Effort to Understand” Author David Murray appeared first on FIR Podcast Network.

Andrea Weckerle first appeared in an FIR Interview a decade ago after she had founded CiviliNation, a non-profit that is "taking a stand against online harassment, character assassination, misinformation, and violence." That's a tall order given the state of civil discourse these days. In this FIR Interview, Andrea is joined by CiviliNation's new president, veteran technology journalist Jolie O'Dell. The conversation covers the organization's approach to addressing the issues that underlie outrage culture, doxxing, and other behaviors that undermine the potential of online conversation.Continue Reading → The post FIR Interview: CiviliNation President Jolie O’Dell and VP/Founder Andrea Weckerle appeared first on FIR Podcast Network.

You can't visit a news site or check your feeds right now without seeing articles about NFTs -- non-fungible tokens -- and how they have captured imaginations. Taco Bell, the National Basketball Association, the Kings of Leon, Jack Dorsey, and artists like the one who sold a JPG for $69 million are examples of digital assets that have been purchased (or are up for grabs) with NFTs. There are scenarios that make NFTs exciting for brands and, by extension, for communicators. What are they and how do they work (in terms we communicators can understand)? For that, we turn to Phil Gomes, former digital executive at Edelman and current head of global communications and marketing for Bloq's multiple services and brands.Continue Reading → The post FIR Interview: Phil Gomes on the NFT Craze appeared first on FIR Podcast Network.

In this episode of the Spin Sucks Podcast, Gini Dietrich talks about how to provide consistently good customer service over the long haul.  She covers the importance of setting boundaries, consistently clear communication, ensuring your whole team is on board and being proactive in how and when you reach out to your clients. If you’re a communications pro who works with clients - you’ll want to check out this episode.Continue Reading → The post Spin Sucks Podcast #57: Customer Service Magic Is All In the Details appeared first on FIR Podcast Network.

Being in marketing and communications, you’re often considered to be “the expert” in your field. Whether it’s colleagues, clients, family, and friends, people rely on you to be on top of the latest and greatest in your industry. Of course, that’s easier said than done, because who can keep up with the constant changes on... Continue Reading → The post Spin Sucks #56: 5 Tips to Stay Ahead of Industry News and Trends appeared first on FIR Podcast Network.

In this episode, Mitchell Levy (@HappyAbout), TEDx speaker and the AHA Guy at AHAthat (http://AHAthat.com), and co-host Natalie Forest(@NatalieForest), founder of Success Revolutions and Revolutionize Your Potential (http://natalieforest.com), exchange great insights with #ThoughtLeader Mali Phonpadith (@MaliPhonpadith), founder and CEO of SOAR Community Network, LLC (https://soarcommunitynetwork.com).Continue Reading → The post #142: Montressa Washington, Natalie Forest & Mitchell Levy on Comfortability and Vulnerability appeared first on FIR Podcast Network.

In this FIR Interview, Shel Holtz talks with Dr. Sandhya Pruthi, the Mayo Clinic's chief medical editor and associate medical director for Content Management and Delivery, and Jay Maxwell, senior director of Health Information, about the development of the Clinic's new First Aid skill for the Amazon Alexa platform, how it works, how they measure its effectiveness, and their approach toward preparing for a voice-enabled world. The interview includes a brief demonstration of the Clinic's Alexa skill.Continue Reading → The post FIR Interview: Mayo Clinic’s Dr. Sandhya Pruthi and Jay Maxwell on Creating a Smart Audio First Aid Skill appeared first on FIR Podcast Network.

According to its website, Diva Tech Talk "is a specialized communication channel highlighting women doing wonderful things in the technology arena by creating podcasts from interviews with successful female individuals in the field and covering various technology events.  It was created to inform and inspire women of all ages to succeed in professional and life missions that are technology-driven." The podcast has also won Clarion Awards from the Association for Women in Communications in 2017 and 2016. In this FIR Interview, Shel Holtz spoke with Diva Tech Talk co-founder and host Nicole Scheffler about the show's origins, its goals, and life as a female engineer in a male-dominated industry (and what communicators can do to help change that).Continue Reading → The post FIR Interview: Nicole Scheffler, Host of the Diva Tech Talk Podcast appeared first on FIR Podcast Network.

In this FIR Interview, host Shel Holtz talks with Edelman's Phil Gomes, senior vice president of U.S. B2B Digital, about his new blockchain white paper, published by the American Association of Advertising Agencies. that makes the case for marketers and communicators to add blockchain technology to the list of technologies they must understand. some of the startups whose work could change communication processes and content, as well as other dimensions of blockchain that will soon be part of communication workflows.Continue Reading → The post FIR Interview: Phil Gomes on Blockchain and the Marketing Value of Digital Permanence appeared first on FIR Podcast Network.

In this FIR Interview, host Shel Holtz talks with Jen McClure about JEM Consulting's "State of Employee Advocacy" survey, including the connection between employee advocacy and social selling, whether employees who participate in an employee advocacy should have their involvement reflected in their performance evaluations, the role of advocacy amplification apps (and whether they can constitute an entire advocacy program), and some of the challenges of maintaining enthusiasm among ambassadors once a program is up and running.Continue Reading → The post FIR Interview: Jen McClure on the State of Employee Advocacy appeared first on FIR Podcast Network.

In this FIR Interview, host Shel Holtz spoke with Judith Platz and John Ragsdale, research vice presidents at the Technology Services Industry Association (TSIA) about the motivation for developing the"TSIA B2B Social Engagement Rating," the thinking behind low- and high-engagement activities, and how TSIA members (which includes the likes of Honeywell, Panasonic, NCR, Symantec, and Unisys) have responded to the rating.Continue Reading → The post FIR Interview: Judith Platz and John Ragsdale on TSIA’s B2B Social Engagement Rating appeared first on FIR Podcast Network.

The risks posed by the common use of digital and social media include several that social media and marketing teams typically don't consider. In early July, JEM Consulting & Advisory Services released the results of a new study, 2017 State of Digital & Social Media Risk. In addition to not having all the right players at the table when developing processes and policies for digital and social media, too many companies don't even have policies and even fewer conduct all-employee training. In this FIR Interview, host Shel Holtz spoke with Jen McClure, CEO of JEM, about the study.Continue Reading → The post FIR Interviews: Jen McClure on Digital and Social Media Risk appeared first on FIR Podcast Network.

What can be better than combining two of your passions to launch a new business? That's exactly what David Meerman Scott did when he opened the doors of Signature Tones, which he describes as a "sonic branding studio" that he started with his partner, musician Juanito Pascual. The agency, which lets Scott apply his marketing skills to his love of music, creates sonic logos and original music designed to become as recognizable when heard as logos and trademarks are when seen. In this FIR Interview, host Shel Holtz talks with Scott about his inspiration for the company, the process he and Pascual use, a case study from one of their early clients, and some of the uses for sonic branding that probably haven't occurred to you yet.Continue Reading → The post FIR Interviews: David Meerman Scott on Sonic Branding appeared first on FIR Podcast Network.

FIR host Shel Holtz moderated a discussion featuring Sean Williams, who coordinated an effort by the Institute for Public Relations to establish standards for employee communication measurement, and three other communication measurement thought leaders: Katie Paine, Angela Sinickas, and Ryan Williams. The robust discussion reflects the challenges of trying to set measurement standards for an activity as inconsistently practiced as employee communications. Among the points of contention that emerged in the conversation: the appropriate categories for various metrics and the items that belong in each category, whether outputs (such as intranet posts or emails sent) should be measured, and the distinction between metrics that predict future employee behaviors and those that look at past behaviors.Continue Reading → The post FIR Interview: The Challenges of Standardizing Employee Communication Measurement appeared first on FIR Podcast Network.

In this third FIR Interview, Sharam Fouladgar-Mercer discusses insights he has gained from four years of assessing PR efforts, including a "potential customer number." He discusses the dramatic changes PR has experienced in the last four years and the increased demand on practitioners to deliver meaningful metrics, as well as the integration of PR with web analytics to track actions and behaviors following a communication. Sharam also talked with FIR Interviews host Shel Holtz about the pointlessness of impressions and advertising value equivalencies as PR metrics and the role Artificial Intelligence will play (and the roles it most likely won't play) in PR and PR measurement.Continue Reading → The post FIR Interview: Sharam Fouladgar-Mercer on PR Analytics appeared first on FIR Podcast Network.

In this FIR Interview, host Shel Holtz spent 30 minutes talking with "The Employee Experience Advantage" author Jacob Morgan about what it takes to deliver a great work experience to employees, some of the misconceptions about the idea, and the connection between experience and engagement, among other topics.Continue Reading → The post FIR Interview: Jacob Morgan on Creating the Employee Experience appeared first on FIR Podcast Network.

Jeremiah Owyang founded CrowdCompanies as a council of large businesses that stood to be disrupted by the "sharing economy," a class of businesses established based on the innovation of technology serving as the intermediary between people who have something (cars, spare rooms or apartments, free time) and people who want it (to get somewhere cheaper and faster than a cab, to stay somewhere more homey and less costly than a hotel room, to clean out a garage or scan photos, for example). Each of the members of CrowdCompanies needs to innovate to stave off disruption. They asked Owyang "to look inside of companies, to find out how they are structured to respond to disruption trends." The result is a report, "The Corporate Innovation Imperative: How Large Corporations Avoid Disruption by Strengthening Their Ecosystem" (which is available below). In this FIR Interview, Shel Holtz and Jeremiah talk about the obstacles to innovation, some of the 10 types of innovation programs the study uncovered, the metrics for measuring innovation success, and more.Continue Reading → The post FIR Interview: Jeremiah Owyang on Corporate Innovation Programs appeared first on FIR Podcast Network.

The burgeoning cannabis industry is attracting a flood of entrepreneurs in the states where it is legal. Aliza Sherman, a pioneer digital marketer, is among them. Aliza -- who founded Cybergrrl, the first woman-owned Internet company, in 1995 -- has launched a new marketing agency, Spark The Creative, which provides marketing services specifically for the cannabis industry. Concurrently, she has created Her Canna Life, an online publication focusing on women in the industry. In this FIR Interview, Shel Holtz talks with Aliza from her home in Alaska about the preparations she undertook before opening the doors of her new agency, why she's keeping it separate from her existing enterprise, some of the challenges in working in an industry that, while legal in some states still violates federal law, and what it's like working with businesses that have never considered marketing before.Continue Reading → The post FIR Interview: Aliza Sherman on Marketing in the Burgeoning Cannabis Industry appeared first on FIR Podcast Network.

J. Kelly Hoey built a dream network and that network encouraged her to write a book about it. Within short order, "Build Y our Dream Network" went into a second printing, so her network evidently knew what it was talking about. In this FIR Interview, Shel Holtz chats with Kelly (who was a panelist on FIR #72) to talk about dream networks, how to build them, and what you'll get out of her book.Continue Reading → The post FIR Interview: J. Kelly Hoey on Building Your Dream Network appeared first on FIR Podcast Network.

"What people tell you may not be the most accurate estimate they could give you, and that's where prediction markets can come in. They are a mechanism that cost modest resources and consistently give you more accurate answers to the questions you ask, especially when people have the incentive not to tell you their honest answer, and many companies have used prediction markets as a way to produce engagement. Participants have consistently found that they like participating and feel that they are listened to more." Dr Robin Hanson.Continue Reading → The post FIR INTERVIEW: Robin Hanson on Transparency, Engagement & Tough Questions using Prediciton Markets appeared first on FIR Podcast Network.

A conversation for our political times. A discussion about making government work better with Patri Friedman Chairman of the Board and Co-Founder of the Seasteading Institute about competitive governance in multi stack holder environments.Continue Reading → The post FIR INTERVIEW: PATRI FRIEDMAN ON COMPETITIVE GOVERNANCE AND SEASTEADING appeared first on FIR Podcast Network.

Much has been written about how to deal with fake news, including one particularly level-headed framework for how PR should address it by Stephen Waddington, chief engagement officer at global PR agency Ketchum. In this FIR Interview, Wadds (as he's known) offers his views on fake news and outlines what PR practitioners need to do to minimize its impact on their clients or employers.Continue Reading → The post FIR Interview: Stephen Waddington on Fake News appeared first on FIR Podcast Network.

In this FIR Interview, Shel Holtz talks to two hard-core data geeks -- Edison Research Vice President Tom Webster and SHIFT Communications Vice President Christopher S. Penn -- about 2016's election polls and what communicators can learn from them, and how to ensure polls and surveys are used effectively in planning campaigns or using polls or surveys as elements of a campaign.Continue Reading → The post FIR Interview: Chris Penn & Tom Webster on polling for PR in the post-election environment appeared first on FIR Podcast Network.

In mid-November, PRSA unveiled its 2017-2019 Strategic Plan, "Framework for the Future." A team of Society leaders reviewed a substantial body of research before laying out the plan with a focus on membership, professional growth, and thought leadership. In this FIR Interview, host Shel Holtz discussed the plan with 2017 PRSA Chair Jane Dvorak. Among the topics addressed in the interview were the impact the research review had on the plan, how PRSA's plans accommodate the diversity of members (including those who aren't geographically situated to attend chapter meetings), and how the organization can remain relevant when so much networking and professional development is available online for free.Continue Reading → The post FIR Interview: Incoming PRSA Chair Jane Dvorak on PRSA’s 3-Year Strategic Plan appeared first on FIR Podcast Network.

Effective December 1, some 4 million salaried U.S. workers will be subject to time-tracking and overtime pay who were exempt from those rules before. It's likely that reading company news or other internal communication on a smartphone will be considered "work" under these rules -- that is, if employees in this group aren't paid for the time they spend consuming internal comms content aren't compensated for it, your company could be subject to legal action by an employee or the Department of Labor. In this FIR Interview, Shel Holtz talks with Simon Worsfold of TSheets about the new rules, who those 4 million employees are, how companies need to prepare, and what you need to consider when communicating the issue.Continue Reading → The post FIR Interview: Simon Worsfold on Risk of Communicating Outside Work Hours appeared first on FIR Podcast Network.

This interview is the first in a series produced during a full-day workshop on podcasting for organizational communicators. The FIR Podcast Network's Shel Holtz leads these workshops, part of which includes the recording, editing, and production of a podcast on-site. In this first session, held at the Gleacher Center in Chicago on October 28, 2016, Ryan Alford of Interprose (based in Chicago) volunteered to conduct the interview while Amy Bickers of Northern Trust Corporation (also in Chicago) offered to take Ryan's questions on transformation communication, a subject in which she has expertise. The questions were generic and not related directly to her work with her employer.Continue Reading → The post FIR Interview: Amy Bickers on Transformation Communication appeared first on FIR Podcast Network.

Members of the Arthur W. Page Society -- the professional association for senior PR and corporate communication executives -- have been busy. Following the 2007 release of "The Authentic Enterprise," the society introduced a new model that "describes the distinctly valuable enterprise leadership role that communications plays" within the radical transformations taking place throughout the worlds of business, including digital transformation, increased transparency expectations, and unstoppable globalization. This introduction of this new model (at right) was followed by the release of a white paper on "The New CCO: Transforming Enterprises in a Changing World." With the white paper under their belt, the Society is undertaking a new long-term study into "Corporate Character: How Leading Companies are Defining, Activating & Aligning Values."Continue Reading → The post FIR Interview: Arthur W. Page Society President Roger Bolton appeared first on FIR Podcast Network.

Chris McGrath, co-founder of intranet company ThoughtFarmer, saw the the rise of chatbots coming and recognized the potential for chatbots in the enterprise. He is readying the launch of TangoWork, a platform for creating and deploying chatbots for employee communication. In this FIR Interview, Shel Holtz talks with McGrath about the rise of chatbots, how they will enhance internal communication, the categories of chatbots, how Artifical Intelligence and Natural Language Processing enhance chatbots' usability, and a variety of other topics.Continue Reading → The post FIR Interview: Chris McGrath on TangoWork and Chatbots for Internal Comms appeared first on FIR Podcast Network.

Alabama News Center looks like a well-executed news site. It should; the staff at Alabama Power works hard to make sure the site delivers "the news and information that matter most to Alabama power customers," according to the site, which "also tells the stories of the people and businesses powering our state, striving to make Alabama a wonderful place to live and work."  In this FIR Interview, Alabama Power Communications Strategist Ike Pigott explains the goals for the site, how it evolved, what it takes to maintain it, and the success it has achieved (which includes other organizations emulating it).Continue Reading → The post FIR Interview: Ike Pigott on Alabama News Center appeared first on FIR Podcast Network.

As search has evolved, practitioners of public relations and search-engine optimization (SEO) technicians have frequently founds themselves at odds with one another. Both are tasked with ensuring an organization's content can be found. Each takes a different approach to achieving that goal. As Google has shifted its priorities (and algorithms) to reward quality content over keywords, and works to punish black-hat SEO efforts, more and more PR agencies are ensuring they have SEO capabilities in-house. Threepipe, a UK PR agency, recently acquired an SEO shop, possibly the first UK-based agency to take a step that has been more common in the US. In this interview, FIR host Shel Holtz talks with Jim Hawker, Threepipe's co-founder and business development director, about why the company made the acquisition and how SEO fits into PR activities.Continue Reading → The post FIR Interview: Threepipe’s Jim Hawker on PR and SEO appeared first on FIR Podcast Network.

Josh Bernoff is on a mission: Rid the world of bullshit in business writing. Since leaving his job as a senior vice president and analyst at Forrester Research, where he worked for 20 years, Bernoff has been calling out BS in writing on an almost daily basis via his Without Bullshit blog, where he analyzes emails, reports, and other missives that fail to state clearly what they mean.  In this FIR Interview, host Shel Holtz talks with Josh about these transgressions, why business writing is so bad, some of the causes of writing that seems to get worse over time, and how to impress readers with clear, concise messages.Continue Reading → The post FIR Interview: “Writing Without Bullshit” Author Josh Bernoff appeared first on FIR Podcast Network.

As a profession, Human Resources has been transforming from a transaction-focused activity (benefits, compensation, etc.) to a more strategic business partner. In that role, HR is facing a series of challenges from attracting the right talent from among a population that has different expectations than their predecessors to driving a culture that translates into employee engagement and delivery of tthe customer experience. HR leaders are expected to drive culture, maintain a positive employee experience, and promote trust and transparency in their companies. These challenges were identified through a series of interviews with HR leaders and outlined in a report from ROI Communications. In this FIR Interview, Shel Holtz talks with report authors Lesli Gee and Nolan Sundrud about the findings and their relevance to internal communicators.Continue Reading → The post FIR Interview: Lesli Gee & Nolan Sundrud on Challenges Facing HR appeared first on FIR Podcast Network.

Inspired by news video innovators NowThis and AJ+ -- along with the employee-focused Paypal in 90 Seconds  -- Peter Vogt, global head of Employee Communications and Experience for Madrid-based financial services company BBVA, led the effort to create "What Just Happened," a weekly video news brief that never exceeds 2-1/2 minutes.Continue Reading → The post FIR Interview: Peter Vogt on News Video for Employee Communication appeared first on FIR Podcast Network.

Snapchat wasn't made for internal communications but that doesn't mean it can't be used for that purpose. At the MediaMath New Marketing Institute, employees are sharing content both serious and lighthearted using the popular messaging app. In this FIR Interview, host Shel Holtz talks with Elise James-DeCruise, MediaMath's vice president responsible for the Institute, about how staff came to employ Snapchat at work, how it has expanded, and what its future potential might be.Continue Reading → The post FIR Interview: Elise James-DeCruise on Snapchat for Internal Communications appeared first on FIR Podcast Network.

In this FIR interview, Shel Holtz talks with Jeff Corbin, CEO of APPrise Mobile, about the origins of the company, how communicators can use branded communication apps, and what's ahead for mobile communication.Continue Reading → The post FIR Interview: APPrise Mobile CEO Jeff Corbin on Branded Communication Apps appeared first on FIR Podcast Network.

While some brands are making waves with their Snapchat campaigns (some of which can cost millions of dollars), most are holding back. Some experts are discouraging its use because the company is not delivering usable analytics marketers can use to assess the results of their efforts. But a few companies have taken to Snapchat and are able to demonstrate results without spending a nickel or needing a single data point. Among them is Cisco Systems, which has multiple Snapchat accounts, including the We Are Cisco account, used exclusively for employer branding, the work a company does to establish its reputation as an employer and its value proposition to employees.Continue Reading → The post FIR Interview: Cisco’s Carmen Collins on Snapchat for Employer Branding appeared first on FIR Podcast Network.

In this episode of Chats with Chip, Karen Swim, President of SoloPR Pro and Words For Hire, joined me in discussing a wide range of issues related to independent public relations practitioners. Among the topics we discussed were: The benefits of being a SoloPR Pro member The difference between being an entrepreneur and a PR practitioner Achieving work-life balance as an independent consultant The impact of technology on solo PR pros How vendors can help one-person consulting shops Deciding whether and how to grow beyond a single employee Continue Reading → The post #8: Karen Swim of SoloPR Pro appeared first on FIR Podcast Network.