Advertising Specialty Institute

Christy and Brian Floriani, owners of BUKU Branded, talk about why they've chosen to devote 100% of the net profits from their distributorship to advancing literacy in America.

Liz Haesler, chief merchandising officer at PCNA and a member of the ASI Promo for the Planet advisory board, says that buyers are no longer asking why sustainability matters and instead want specific proof points and verified impact data.

Nick Friedman, co-founder of multimillion dollar moving company College Hunks Hauling Junk and the keynote speaker at ASI Fort Worth 2026, explains how building trust helps his company stand out in a crowded market.

Have you ever thought about decorating with patches and emblems, but weren't sure where to start? Consider this podcast your crash course on how to get started. Today we're joined by Lizz Riedy, Content Marketing Specialist at STAHLS' (asi/88984), who's explaining everything you need to know. We'll cover new and trending patch and emblem styles, popular products to decorate and explain how simple it is to start doing – even if you never have before.

The owner of WHOOPLA (asi/522701) explains how the distributor brought print into the fold and how it executes creative kit ideas for customers.

ASI Media's Sara Lavenduski and Tara Lerman talk about the current situation with the levies and how trade relations with the U.S. have shifted in recent months.

Tej Shah, CEO of Counselor Top 40 distributor Overture Promotions, explains how hyper-focusing on client needs and challenges can be the key to building a thriving promo brand.

Co-hosts Cassie Green and Theresa Hegel chat with Elisa Pavan about the Italian headwear brand and the importance of incorporating sustainable practices at every stage of production.

The Counselor Top 40 supplier recently acquired Confection 360, and Stier explains how its high-speed etching process is expanding the company's offerings.

The national sales manager for Canadian distributor Logic Group traces his history in print and promo and his company's full suite of services

ASI Media's Sara Lavenduski and Hannah Rosenberger reflect on three energetic days in sunny Florida that kicked off a new year of sales.

Co-hosts Theresa Hegel and Cassie Green talk about working with industry suppliers and decorators to create custom podcast merch, welcoming Jeremy Morillo of Stanley/Stella for a discussion about the sustainable apparel company.

ASI Media's editors forecast the year in promo, from tariffs to AI to their prediction for Product of the Year.

Kate Vanmarum, sales representative for The Promo Addict Inc., discusses finding the right (literal) flavor profile for a campaign and pairing it with creative packaging.

Sterling McKinley of Clarity AI Solutions, a speaker at the upcoming ASI Show in Orlando, discusses AI's capabilities as a powerful and essential assistant for small and medium businesses.

The owner of Full Throttle Marketing Powered by Proforma says the best thing a distributor can be for a client is a pain reliever.

Personalized accessories – Counselor's 2025 Product of the Year – have made waves by turning promo's smallest items into major vessels for personal expression and brand engagement. Tommy Gomez, senior director of creative strategy at Brilliant (asi/), joins Promo Insiders to talk through the trend and why it's made such an impact.

Lindsay Hampson of ThisRock explains why sustainability is a must-have for promotional products distributors of all sizes and how taking simple steps to measure and mitigate environmental impact can help to save money and increase business.

Proctor, the keynote speaker at ASI Orlando in January, offers her top tips for brand relevance and connecting to target audiences in a crowded marketplace.

Jay Busselle and Jeff Solomon of Branded Merch Network visit the show to look back on the inaugural summit and share a sneak peek of what's planned for next year.

In this episode of Promo Insiders, international trade and policy expert Babak Hafezi discusses modern supply chain challenges, the recent Supreme Court case on tariffs and what the future of trade could mean for promo.

Lauren Davis and Sean Doherty of Box Genie explain the emotional impact of a well-designed unboxing experience and explore some current trends in packaging.

In this episode of Promo Insiders, ASI Media editors break down some of their favorite “merch in the wild” stories of the past few weeks.

The president of GBS BrandConnect traces his career from print beginnings to full-service present.

Tech futurist Sam Maule discusses the key takeaways from his Power Summit session on what to expect from now through 2030 in the areas of tech, AI and automation.

Rusty Pepper, head of global markets and partnerships at Taylor Corp., discusses mergers and acquisitions in an episode recorded at PRINTING United Expo in Orlando.

ASI Media editors Theresa Hegel and Brendan Menapace discuss some of the biggest trends and takeaways from this year's show, held Oct. 22 to 24 in Orlando.

ASI Media's editors offer up their biggest takeaways from the conference that brings together leaders in the promo industry.

Premier Press transformed from print provider to full-service firm with the addition of promotional products.

In this episode, ASI Media editors Theresa Hegel, Sara Lavenduski, Tara Lerman and Hannah Rosenberger sample fall goodies and break down some tips for promo pros this gifting season.

In this episode of Branding Together, the CEO and creative director of AMB3R, talks about how he got his start in the apparel and promo industries, and where he draws inspiration for his projects.

Dr. Kelly will return to the ASI Power Summit in October to discuss the state of the economy after a tumultuous 2025.

The senior account executive from Digital Marketing and Print Solutions traces her company's growth from catering to the restaurant industry to managing e-commerce for financial institutions.

In this mini-episode, co-hosts Theresa Hegel and Cassie Green chat about some of the biggest trends they're seeing in the industry right now.

ASI CEO Tim Andrews in candid conversation with Sophia, the world's most famous humanoid robot, previewing her keynote at the ASI Power Summit 2025, Oct. 12–14 in Scottsdale, AZ. Watch the conversation on AI's promise, peril and future role in business. Learn more: https://members.asicentral.com/events/asi-power-summit/

In this episode of Promo Insiders, Simon Croom, a speaker at the upcoming ASI Power Summit, discusses how to build agile supply chains, navigate tariffs and cost challenges and why sustainability can't be an afterthought.

Freet also discusses print on demand in retail and promo, the role of AI in operation, supply chain challenges and his company's commitment to sustainability.

CDP vice president Dean Manzetti explains how he incorporated promo into his print business over the years, and remembers one case study that created customer engagement that yielded enormous growth for his customer.

BELLA+CANVAS (/39590) is committed to even more than creating the premium apparel you know and love. This iconic supplier is also leading the charge on sustainability and environmentally friendly practices, allowing you to provide your customers with clothing that's both fashionable and good for our planet. On today's podcast, we're joined by Jenny Huynh, global sustainability manager at BELLA+CANVAS, who's sharing everything you need to know about how BELLA+CANVAS compares to alternatives in the industry and why they should be your top choice when clients come looking for sustainable and high-end apparel styles.

Jay Deutsch, CEO of Counselor Top 40 distributor BDA (asi/137616), and Harper + Scott (asi/220052) co-founders Michael Scott Cohen and Jon Alagem join Promo Insiders to share why BDA's recent acquisition of Harper + Scott meant “1+1=3” for both companies, as well their big aspirations for future growth.

Jason McCracken of Eagle Promotions (asi/185320) and an ASI Media 2025 Distributor Salesperson Finalist, offers tips for saving time and closing more sales by starting this important conversation early in the process.

Ashley Coulatti and Halle Moore, both “Chefs” on PromoKitchen's board, join Promo Insiders to discuss the importance of mentorship in promo ahead of the industry nonprofit's 15th birthday.

Dan Lunoe and Matthew Whitely from BAMKO discuss how the Counselor Top 40 distributor has expanded into commercial print, and how it incorporated its print side for a campaign for Dude Wipes.

In this episode of Promo Insiders, ASI's president and CEO teams up with the president of PRINTING United Alliance to talk about the continued convergence of print and promo as well as why trade shows are so important for both professionals from both industries to attend.

ASI Media's editors discuss the biggest topics from Counselor's annual promo industry report, including tariffs, Q2 sales and top markets & products.

In this episode of Promo Insiders, CJ Schmidt and Jeff Roberts also weigh in on tariffs, tech, print on demand and other industry trends.

Maddy Alcala, president of Gooten, discusses the rise of print on demand and gives her best advice for print and promo professionals who want to implement the technology.

Get ready to learn everything you need to know to become a direct-to-film decoration expert. On today's podcast, we're joined by Jennifer Johnson, strategic account executive at STAHLS' (asi/88984). We'll discuss what direct-to-film decoration is, what sets it apart from other common techniques, how to ensure the best application results and how simple it is to get started.

The Grossman Marketing Group co-president discusses his company's growth into promo from print, and how color is everything when it comes to brand cohesion.

ASI Media's editors recount their top takeaways and product finds from the signature promo tradeshow of the summer.

Mandi Rudd, director of new markets at Genumark (asi/204588), joins Promo Insiders to share where her dedication to service grew from – and how it shapes her life today, from involvement in both industry and non-industry nonprofit efforts to her commitment to using promo to make a difference.