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The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-c…

ASI


    • Sep 30, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 25m AVG DURATION
    • 640 EPISODES


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    Latest episodes from Advertising Specialty Institute

    Convergence Corner: Online Stores & Managing Inventory with Jennifer Lowry

    Play Episode Listen Later Sep 30, 2025 12:31


    The senior account executive from Digital Marketing and Print Solutions traces her company's growth from catering to the restaurant industry to managing e-commerce for financial institutions.

    Branding Together: The Latest Trends in Print & Promo

    Play Episode Listen Later Sep 26, 2025 8:43


    In this mini-episode, co-hosts Theresa Hegel and Cassie Green chat about some of the biggest trends they're seeing in the industry right now.

    ASI Power Summit Keynote Preview: Tim Andrews & Sophia the Robot

    Play Episode Listen Later Sep 25, 2025 11:18


    ASI CEO Tim Andrews in candid conversation with Sophia, the world's most famous humanoid robot, previewing her keynote at the ASI Power Summit 2025, Oct. 12–14 in Scottsdale, AZ. Watch the conversation on AI's promise, peril and future role in business. Learn more: https://members.asicentral.com/events/asi-power-summit/

    ‘Supply Chains Run the World' & Other Expert Insights From Simon Croom

    Play Episode Listen Later Sep 25, 2025 20:20


    In this episode of Promo Insiders, Simon Croom, a speaker at the upcoming ASI Power Summit, discusses how to build agile supply chains, navigate tariffs and cost challenges and why sustainability can't be an afterthought.

    Branding Together: Cutter & Buck's Joel Freet Shares Journey From Intern to CEO

    Play Episode Listen Later Sep 23, 2025 61:35


    Freet also discusses print on demand in retail and promo, the role of AI in operation, supply chain challenges and his company's commitment to sustainability.

    Convergence Corner: Fostering Growth Through Print & Promo with Dean Manzetti

    Play Episode Listen Later Sep 18, 2025 18:55


    CDP vice president Dean Manzetti explains how he incorporated promo into his print business over the years, and remembers one case study that created customer engagement that yielded enormous growth for his customer.

    Premium Apparel With a Purpose: How BELLA+CANVAS Combines Sustainability & Style

    Play Episode Listen Later Sep 15, 2025 15:46


    BELLA+CANVAS (/39590) is committed to even more than creating the premium apparel you know and love. This iconic supplier is also leading the charge on sustainability and environmentally friendly practices, allowing you to provide your customers with clothing that's both fashionable and good for our planet. On today's podcast, we're joined by Jenny Huynh, global sustainability manager at BELLA+CANVAS, who's sharing everything you need to know about how BELLA+CANVAS compares to alternatives in the industry and why they should be your top choice when clients come looking for sustainable and high-end apparel styles.

    Promo Insiders: Inside BDA's Acquisition of Harper + Scott

    Play Episode Listen Later Sep 11, 2025 26:15


    Jay Deutsch, CEO of Counselor Top 40 distributor BDA (asi/137616), and Harper + Scott (asi/220052) co-founders Michael Scott Cohen and Jon Alagem join Promo Insiders to share why BDA's recent acquisition of Harper + Scott meant “1+1=3” for both companies, as well their big aspirations for future growth.

    Promo Insiders: Find the (Real) Decision-Maker

    Play Episode Listen Later Sep 11, 2025 11:21


    Jason McCracken of Eagle Promotions (asi/185320) and an ASI Media 2025 Distributor Salesperson Finalist, offers tips for saving time and closing more sales by starting this important conversation early in the process.

    Promo Insiders: PromoKitchen & the Importance of Mentorship

    Play Episode Listen Later Sep 4, 2025 17:03


    Ashley Coulatti and Halle Moore, both “Chefs” on PromoKitchen's board, join Promo Insiders to discuss the importance of mentorship in promo ahead of the industry nonprofit's 15th birthday.

    Convergence Corner: Thinking Outside the Box (and the Bathroom) for Toiletries Campaigns with Dan Lunoe & Matthew Whitely

    Play Episode Listen Later Aug 27, 2025 17:35


    Dan Lunoe and Matthew Whitely from BAMKO discuss how the Counselor Top 40 distributor has expanded into commercial print, and how it incorporated its print side for a campaign for Dude Wipes.

    Tim Andrews & Dave Leskusky Dish on Why PRINTING United Expo Is the Place To Be for Promo

    Play Episode Listen Later Aug 27, 2025 20:42


    In this episode of Promo Insiders, ASI's president and CEO teams up with the president of PRINTING United Alliance to talk about the continued convergence of print and promo as well as why trade shows are so important for both professionals from both industries to attend.

    Promo Insiders: The Most Intriguing Findings from the Counselor 2025 State of the Industry Report

    Play Episode Listen Later Aug 21, 2025 54:20


    ASI Media's editors discuss the biggest topics from Counselor's annual promo industry report, including tariffs, Q2 sales and top markets & products.

    Hit Promo & iClick CEOs Share Story Behind New Partnership

    Play Episode Listen Later Aug 14, 2025 24:00


    In this episode of Promo Insiders, CJ Schmidt and Jeff Roberts also weigh in on tariffs, tech, print on demand and other industry trends.

    Branding Together: How Print on Demand Is Reshaping the Industry

    Play Episode Listen Later Aug 13, 2025 44:41


    Maddy Alcala, president of Gooten, discusses the rise of print on demand and gives her best advice for print and promo professionals who want to implement the technology.

    How To Master Direct-to-Film Decoration: Benefits, Best Practices & More

    Play Episode Listen Later Aug 12, 2025 17:19


    Get ready to learn everything you need to know to become a direct-to-film decoration expert. On today's podcast, we're joined by Jennifer Johnson, strategic account executive at STAHLS' (asi/88984). We'll discuss what direct-to-film decoration is, what sets it apart from other common techniques, how to ensure the best application results and how simple it is to get started.

    Convergence Corner: Cohesion Through Color & High Perceived Value with David Grossman

    Play Episode Listen Later Aug 12, 2025 17:24


    The Grossman Marketing Group co-president discusses his company's growth into promo from print, and how color is everything when it comes to brand cohesion.

    Promo Insiders: Recapping the Best of ASI Show Chicago

    Play Episode Listen Later Aug 7, 2025 27:58


    ASI Media's editors recount their top takeaways and product finds from the signature promo tradeshow of the summer.

    Counselor's 2025 Woman of Distinction Brings Her Service & Sustainability Mindset to Promo

    Play Episode Listen Later Jul 24, 2025 20:56


    Mandi Rudd, director of new markets at Genumark (asi/204588), joins Promo Insiders to share where her dedication to service grew from – and how it shapes her life today, from involvement in both industry and non-industry nonprofit efforts to her commitment to using promo to make a difference.

    Promo Insiders: Counselor's 2025 International Person of the Year Shares Brand-Building Tips

    Play Episode Listen Later Jul 24, 2025 17:51


    Carleen Gray, CEO of GroupeSTAHL (asi/88984), shares her 35-year journey from customer service to the C suite and how she helped transform Stahls' into a global leader in print on demand and other apparel decoration technology.

    Promo Insiders: Talking Leadership, Family & Promo With Counselor's 2025 Person of the Year

    Play Episode Listen Later Jul 24, 2025 26:04


    Justin Zavadil, president of American Solutions For Business (ASB, asi/120075), has earned industry-wide acclaim for his superb leadership and genuine Midwest nice approach to business.

    Announcing the Launch of the ASI Learning Network

    Play Episode Listen Later Jul 17, 2025 11:02


    ASI's Michele Bell and Sara Lavenduski discuss the new online education platform available to ASI members, featuring tracks on sales, marketing, AI, ESP+ and more.

    Branding Together: A Decorator's Journey From Teenaged Graphic Designer to Big Frog Business Owner

    Play Episode Listen Later Jul 10, 2025 45:19


    Billy Snyder, owner of Big Frog Custom T-shirts & More in Cumming, GA, offers valuable advice for budding industry professionals.

    Convergence Corner: Lessons In Growth from Brewery Branding Co.

    Play Episode Listen Later Jul 9, 2025 25:35


    Brewery Branding Co. founder Jeremy Wood details how his distributor grew alongside the craft beer boom, leading to where they are now bringing a majority of their decoration in-house.

    Promo Insiders: How Supply Chain Woes & Distributor Creativity Are Spurring Gift Card Sales in 2025

    Play Episode Listen Later Jul 1, 2025 15:46


    MediaTree, a supplier focused on selling branded gift cards, has recorded year-over-year sales growth of more than 80% so far in 2025. General manager Brian Duran attributes the substantial uptick, in part, to promo distributors having to get creative for campaigns where original plans were disrupted thanks to tariffs and other supply chain issues.

    Promo Insiders: Totes, Tumblers, Tiny Turtles & Other Swag Gen Z Loves

    Play Episode Listen Later Jul 1, 2025 15:44


    Olivia Borgula, a student at the University of Maryland and current intern with ASI Media, talks about promo-heavy events she's attended lately and gives the inside scoop on what giveaways are popular on and off campus.

    Why Your Clients Will Love the Washed Collection by BELLA+CANVAS

    Play Episode Listen Later Jul 1, 2025 13:43


    Help your clients tell their brand story with unique styles that are iconic from the start. We're talking about the new Washed Collection from BELLA+CANVAS (asi/39590). In today's podcast, we're joined by Cassie Stanczyk, Sr. Director of Sales at BELLA+CANVAS. We'll discuss everything you need to know to sell the most premium garment dye collection in the industry, including on-trend styles, thoughtfully curated colors and precision-crafted construction details.

    Branding Together: Reinventing a Legacy Print & Promo Business

    Play Episode Listen Later Jun 19, 2025 41:36


    In this month's episode, we chat with Lindsey Reid of emblm who bought her parents' company Direct Printing and Graphics in March of 2020 and underwent a full rebrand last year.

    Promo Insiders: Hot Ideas for Summer Promo Sales

    Play Episode Listen Later Jun 19, 2025 34:22


    ASI Media Editors Theresa Hegel, Sara Lavenduski and Hannah Rosenberger – plus Editorial Intern Chris Bao – discuss summer and back-to-school sales tips, and take turns trying sweet and savory eats to celebrate the new season.

    Promo Insiders: Top Insights From the First-Ever Study of South Africa's Merch Market

    Play Episode Listen Later Jun 12, 2025 32:16


    ASI's Michelle Bell and Nate Kucsma share key stats and analysis from the groundbreaking report that holds relevance for promotional products companies everywhere.

    Convergence Corner: Ikey Bensimhon Provides Print & Promo to Big Name Customers

    Play Episode Listen Later Jun 12, 2025 27:39


    Ikey Bensimhon, CEO of Merch.com, discusses his past in print and promo, and how he got to where he is providing branded merchandise and print to some of the most recognizable brands in the world.

    Promo Insiders: Supply Chain Leaders Talk 2025 Inventory Outlook For Merch Industry

    Play Episode Listen Later Jun 5, 2025 31:47


    Tim Behling and Patrick Noonan, executives at Gemline and SanMar respectively, share insights every distributor needs to know regarding industry stock and how to navigate sourcing turmoil.

    Convergence Corner: Eric Brooks Talks Providing Print & Promo For An International Retailer

    Play Episode Listen Later May 29, 2025 25:43


    The vice president of sales for BrandCo. Marketing (asi/455385) delves into that and much more when it comes to having success in the worlds of branded merch and printing.

    Promo Insiders: A Pillow That Used to be an Umbrella? Kathy Cheng Shares Upcycling Success Stories

    Play Episode Listen Later May 29, 2025 22:35


    In this episode of Promo Insiders, Cheng of Redwood Classics Apparel (asi/81627) discusses the opportunities and challenges of upcycling in the promotional products industry.

    Convergence Corner: How My Tribe Print & Promo Tells a Story With Its Work

    Play Episode Listen Later May 22, 2025 26:40


    The Native American woman-owned business combines print and promotional products together for campaigns that go much deeper than the ink on the surface.

    Branding Together: Tips to Help Print & Promo Businesses Blossom

    Play Episode Listen Later May 15, 2025 36:28


    In this month's episode, we chat with Koell Collins of STBL Strategies about switching between the promo and signage/graphics industries and how to succeed in both.

    Promo Insiders: ASI Media's Distributor Up-and-Comer of the Year on Growing Sales by Over 300%

    Play Episode Listen Later May 14, 2025 10:04


    Jackson Williams of Counselor Top 40 distributor American Solutions for Business (asi/120075) discusses the power of learning, holding a full-time job in college and what it's like to work with his twin brother.

    Get To Know the Heavyweight Collection by BELLA+CANVAS

    Play Episode Listen Later May 9, 2025 21:35


    The Heavyweight Collection by BELLA+CANVAS (asi/39590) is bold and on trend. Today we're joined by Cassie Stanczyk, Sr. Director of Sales at BELLA+CANVAS, who is sharing everything you need to know to sell these fashion-forward, retail-quality styles. We'll discuss how the Heavyweight collection speaks to current consumer trends, how it fits and feels when worn and all of the decoration techniques you can use for your client's next project.

    Promo Insiders: The Latest on Tariffs and ASI's Exclusive Research Data

    Play Episode Listen Later May 8, 2025 41:40


    ASI Media Editors C.J. Mittica and Christopher Ruvo and ASI Senior Research Director Nate Kucsma discuss exclusive sales data from ASI's latest surveys, and the outlook for the promo industry in Q2 and beyond.

    Harnessing the Power of Heat Printing On Demand

    Play Episode Listen Later May 8, 2025 28:44


    As e-commerce and customer buying habits evolve, it's important to stay nimble to keep your business as profitable as possible. In today's podcast, we're joined by Dave Conner, Content Director at STAHLS' (asi/88984), who will teach you how heat printing technology is empowering decorators and distributors to profit from orders from any quantity and to produce more than just T-shirts on demand. We'll discuss tips for leveraging automation and how certain tools can make it possible to ensure strong profit margins at any quantity for a diverse array of finishes.

    Promo Insiders: Talking Tariff Impacts & Adaption Strategies With Randy Carr

    Play Episode Listen Later Apr 30, 2025 27:20


    The CEO of Counselor Top 40 supplier World Emblem (asi/98262), whose business has a multi-continent footprint, gets candid on tariffs – and what his firm is doing about them.

    Promo Insiders: 4 Top Relationship-Building Tips with ASI Media's Supplier Salesperson of the Year

    Play Episode Listen Later Apr 22, 2025 18:59


    Katie Kailik, national account manager at Peerless Umbrella (asi/76730) joins Promo Insiders to talk through why trust, communication and non-product driven conversations are key for building strong relationships and ultimately making sales.

    Promo Insiders: Sales Growth Tips From ASI Media's 2025 Distributor Salesperson of the Year

    Play Episode Listen Later Apr 22, 2025 19:00


    The BAMKO (asi/131431) merch pro, who generated $18.5 million in 2024 sales, shared strategies for building up a customer base, benchmarking sales and more.

    Beyond Bluewashing: How To Build a Socially Conscious Promo Business

    Play Episode Listen Later Apr 22, 2025 14:12


    Lindsey Cole of Ethix Merch explains why sustainability initiatives ring hollow without a focus on the workers who produce products and building ethical supply chains.

    Branding Together: The State of Sustainability in Print & Promo

    Play Episode Listen Later Apr 16, 2025 47:19


    Ben Grossman of SwagCycle and Mel Lay of Allmade Apparel talk about the progress the print and promo industry have made when it comes to sustainability – and where the biggest challenges still lie.

    Promo Insiders: What a Distributor and a Supplier Learned from Their Rebrands

    Play Episode Listen Later Apr 15, 2025 33:00


    Dryvve and Bold Promo share their best advice and explain why rebranding was a necessary and welcome change.

    Convergence Corner: Hitex Marketing Group Is Harnessing Creativity for Packaging and Promo

    Play Episode Listen Later Apr 14, 2025 19:39


    Enrique Perez, president and founder of Hitex Marketing Group (asi/515762), tells the story of the company's journey into print as a result of following opportunity, and using its staff's imagination to create out-of-the-box packaging ideas.

    Promo Insiders: Our Favorite Moments from ASI Fort Worth 2025

    Play Episode Listen Later Apr 7, 2025 16:30


    ASI Media editors Sara Lavenduski and Hannah Rosenberger discuss the informational sessions on tariffs, classroom education with business experts, energizing keynote and trends from the bustling show floor.

    Promo Insiders - How Three Sisters Turned Maple Ridge Farms Into A Family Affair

    Play Episode Listen Later Apr 3, 2025 35:57


    Jodie Schillinger, Joelle Stahlecker and Jamie Johnson have all built careers at the Wisconsin-based Maple Ridge Farms (asi/68680) – inspired by their mother, Virginia Lemmer, who introduced her children to promo when she started her own career there nearly 40 years ago.

    Convergence Corner: $3B+ Print & Marketing Firm Quad Aims To Make a Big Splash in Promo

    Play Episode Listen Later Mar 28, 2025 18:33


    Oliver Kimberley, Quad's general manager of managed services, talks about the company's entrance into the promotional products market – and how the firm aims to succeed in the space.

    Promo Insiders: Top Economist Talks Outlook for 2025 Economy, Tariffs & the Promo Products Industry

    Play Episode Listen Later Mar 27, 2025 29:25


    Dr. Mary Kelly, a renowned economist and U.S. Navy veteran, delivers data-backed insights to bring the economic picture into focus – and there's better news that some may expect.

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