Podcast appearances and mentions of Chad S White

In this episode, we talk to Chad S White. Chad is Head of Research at the Oracle Digital Experience Agency,  Author of "Email Marketing Rules”, and contributor at marketing profs, CMSWire and Contributor. Basically, he is the voice of authority on email today.You can hear us chat about Email personalisation, the role of channels, testing strategies and what he would choose to put in our marketing room 101. External resources:Oracle Digital Experience Agency - CLICK HEREEmail Marketing Rules Blog - CLICK HEREEmail Marketing Rules (4th edition) - CLICK HERESegmentation & Personalization Ideas to Explore Checklist - CLICK HEREChad's Twitter account - CLICK HEREChad's LinkedIn Profile - CLICK HEREChad's BlueSky account - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: You oughta know by Rockin' for Decades. CLICK HERE

Chad S. White is the head of Research at Oracle Digital Experience Agency.Author of the 4th edition of the best-selling book: “Email Marketing Rules.” Chad S. White is the author of four editions of “Email Marketing Rules” and nearly 4,000 posts and articles about email and digital marketing. Over the past 17 years, he has served as the lead email marketing researcher at four of the world's largest email service providers— Oracle, Salesforce, ExactTarget, and Responsys — as well as at Litmus and the Direct Marketing Association. Chad is currently the Head of Research at Oracle Digital Experience Agency, a global full-service marketing and communications agency within Oracle. A former journalist at Condé Nast and Dow Jones & Co., he has been featured in over 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Recognized as the No. 1 email marketing expert on Twitter, Chad is the ANA's 2018 Email Marketer Thought Leader of the Year. Connect with Chad or follow his work via his blog, emailmarketingruls.com podcast pageSee omnystudio.com/listener for privacy information.

Yay we got Chad S. White back in our virtual studio and its always a joy to have him. We learn about the new 4th edition of his book Email Marketing Rules. We're such super fans Nick Schafer our Sr. Manager of Deliverability joined in to also hear Chad's email marketing views on the Yahoo and Google email authentication update we talked about last time with Marcel Becker of Yahoo. Check out resource links at mailgun.com/resources/podcasts to follow along with some of the referred documents. Happy sending!     Email's Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn't dead, but it could be if we don't change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email. 

Email marketing rules fall into a few categories:Those that you have to follow because they are the law - like spam laws.Then there are the ones that are best practicesFinally, we have email marketing rules that are things you earn and that help you drive results in your marketing career.On this episode of The Business Storytelling Show, I'm joined by Chad S. White of Oracle and author of the two-book part series "Email Marketing Rules." Yup, there is so much to cover it doesn't fit into one book!Join us and grab his books here: https://amzn.to/3suVMrj

ראיון עם Chad S. White מחבר הספר Email Marketing Rules שיש מי שכינו אותו "התנ"ך של האימייל מרקטינג" שיצא לאחרונה במהדורה רביעית מורחבת ומעודכנת. עיתונאי לשעבר, החל את דרכו כבלוגר. פרסם מעל ל-4,000 מאמרים ופוסטים בנושא אימייל מרקטינג, משמש כיום כ-Head of Reasearch ב-Oracle Marketing Consulting, סוכנות פנימית ב-Oracle העובדת עם המותגים הגדולים בעולם. לדף הפודקאסט הכולל סרטונים    See omnystudio.com/listener for privacy information.

If you're a content marketer, you probably know the name Rand Fishkin. He's founder of Spark Toro, and basically a go-to source for innovative ways of thinking about and doing content marketing. Anyhow, Rand published a blog post this past April titled "AI-generated content is the new floor." The post can be summed up in a single sentence: "If your content isn't better than what AI can produce, it's not worth making." I came to Rand Fishkin's article by way of another article, "The Future of Content Marketing: Five Predictions," written by Chad S. White, head of research for Oracle Marketing Consulting, and an expert on email marketing, and the author of the book Email Marketing Rules, now in it's 4th addition. Chad mainly agrees with Fishkin and takes the discussion further, arguing that while generative AI is useful in all sorts of ways, we have to be very careful to not use it in ways that rupture the trust factor that's so important in connecting with an audience and, ultimately, converting curious prospects into paying customers. The B2B Content Show is brought to you by Connversa, a digital content agency that helps you create a month's worth of premium content in 60 minutes.

Chad S. White, Head of Research at Oracle Marketing Consulting and a 5x author of Email Marketing Rules, shares strategies that senders can use to succeed in the post-MPP world. He also discusses some of the policy's unexpected consequences and how it might unintentionally facilitate unethical marketing practices.

When we started this podcast we never intended to meet our email heroes. Well, it happened anyway. During this past summer, Email's Not Dead attended some conferences and got to make new friends and we met the Mick Jagger of email marketing, Chad S. White. You may have heard of him from his book, Email Marketing Rules, out now on Amazon. He had some hot takes on the one-year anniversary of Apple's MPP and the future of omnichannel marketing and communication. Email's Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn't dead, but it could be if we don't change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email. Featuring: Jonathan Torres, Technical Account Manager, Manager at Mailgun by Sinch Eric Trinidad, Technical Account Manager at Mailgun by Sinch Nick Schafer, Manager of Deliverability & Compliance at Mailgun by Sinch Chad S. White, Head of Research at Oracle Marketing Consulting

Episode 28 of the OneSignal podcast hosted by Josh Wetzel welcomes Chad S. White, Head of Research at Oracle Marketing Consulting, to discuss the evolution of email, the importance of email in customer communication journeys, and more.  Chad has been in digital marketing and specifically working on email, for more than 15 years, he's an expert in the space and we're excited to have him on the show.    Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.  OneSignal is the world's leading customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save time and realize the value in your business today.  

In this episode of Coherent Thoughts, we're joined by Chad S. White. Chad S. White is the Head of Research for Oracle CX Marketing Consulting and the author of Email Marketing Rules and more than 3,000 posts about email marketing. A former journalist, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Chad was named the Email Experience Council's 2018 Email Marketer Thought Leader of the Year. Follow him on Twitter @chadswhite.You can also listen to the webinars mentioned on the podcast by clicking below:The Questions to Ask Instead: Email Performance Measurementhttps://blogs.oracle.com/marketingcloud/the-questions-to-ask-instead%3a-email-performance-measurement The Questions to Ask Instead: Email Frequency & List Buildinghttps://blogs.oracle.com/marketingcloud/the-questions-to-ask-instead%3a-email-frequency-list-buildingThe Questions to Ask Instead: Email Marketing ROIhttps://blogs.oracle.com/marketingcloud/the-questions-to-ask-instead%3a-email-marketing-roi

In this episode of Delivering, host Jason Rodriguez interviews Oracle’s Chad S. White about the evolving challenges of 2020 and how events in the U.S. and around the world impact the strategies—and lives—of email marketers. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day trial of Litmus, and start sending better emails today.

Everyone has been home bound since March, and all the rules have changed. Despite the initial fumbling approach that irritated consumers, Email is the front line for brands, and recent data supports its validity is stronger than ever. As people reemerge into the world, do you understand what their new needs are? Will you customize your email campaigns to speak to your customers where they are? Will you recognize the opportunities as well as the challenges? Chad White, Head of Research at Oracle CX Marketing Consulting sits down with Dennis Dayman to share some fresh data as we rethink the launching pad for your post-Covid email campaigns. Guest Intro: Chad S. White is the author of “Email Marketing Rules” and more than 3,000 posts and articles about email marketing trends and best practices. He has served as lead email marketing researcher at four of the largest email service providers—Oracle, Responsys, Salesforce, and ExactTarget—as well as at Litmus and the Direct Marketing Association. Chad was named the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year. They discuss: How to use recent email data stats to develop your email marketing What the reemergence of society forces marketers to consider How important personalization is in a post Covid world The value in keeping up with your analytics now more than ever Find this interview and many more by subscribing to The Email Unplugged Podcast, powered by Netcore, on Apple Podcasts, on Spotify, or on our website  

Most marketers see generating leads as a simple task. However, searching and collecting these details are much more complicated than waiting for these companies to find your content. In this episode, we'll cover the basics of creating a system for generating leads - from converting inquiries to sales, following up customers, conducting email marketing, and researching.What You'll Learn From This Episode:Knowing the strategies of your competitors and how your unique selling proposition can overpower theirsHow to capture data on your websiteCreating a good system for filtering website trafficThe importance of solidifying your business purpose into a sentenceWhat are quiz funnelsProperly defining your niche verticallyFollowing up through automated email softwareFacebook VS LinkedIn VS InstagramResources“Email Marketing Rules” by Chad S. White“#GetSocialSmart: How to Hone Your Social Media Strategy” by Katie Lance“Performance Partnerships” by Robert GlazerConnectBusiness for Creatives PodcastVideo Business AcceleratorLinkedIn: Den LennieFacebook: Video Business Accelerator  Youtube: Den Lennie - Video Business Accelerator Support the show (https://www.denlennie.com/free-training)

Today on the the Business Book of the Month podcast and today we’re discussing Email Marketing Rules: Checklists, Frameworks and 150 Best Practices for Business Success, with the author himself, Chad S White. Here’s what we covered in our conversation: Towards the beginning of the book you start off with a model you call a... The post BBOTM-08: Chad S. White – “Email Marketing Rules: Checklists, Frameworks and 150 Best Practices for Business Success” appeared first on Business Book of the Month.

In today's episode, I'm chatting with Chad S. White, Head of Research at Oracle Marketing Cloud Consulting and the Email Experience Council's 2018 Email Marketer Thought Leader of the Year, about email analytics, the metrics that matter, and the biggest challenges and opportunities for email marketers today. 

Ever heard of The Hierarchy of Subscriber Needs? If you have not you definitely must. Chad S. White, the research director of Litmus and author of Email Marketing Rules, explains in depth what the Hierarchy of Subscriber Needs is and how e-tailers can benefit from following the principles. In short, your emails must be respectful, functional, valuable and remarkable. And it is not as easy as it sounds. Hear Chad S. White offer surprising and interesting strategies for reaching out to your subscriber base without ending up as spam.   RATE US ON iTUNES AND GET 153 GROWTH IDEAS TO GROW YOUR BUSINESS TODAY: Send a screenshot of your 5-star ranking to jf@sleeknote.com and receive this amazing resource for free. Link for The State Of Email Deliverability by Litmus: https://litmus.com/lp/state-of-email-deliverability-2017

"Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success" by Chad S. White   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Email-Marketing-Rules-Chad-White