Podcasts about oracle marketing cloud

SEASON: 4 EPISODE: 14Episode Overview:If you are ready to improve your productivity and increase your revenue, then you are going to enjoy this episode of Becoming Preferred as we dive into the world of sales enablement and go-to-market transformation with a true industry luminary.My guest on this episode is a powerhouse in the realm of business strategy, leadership coaching, and sales enablement. He's the author of the game-changing book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence, and his expertise has transformed countless businesses from struggling to thriving.In today's episode, my guest will share his insights on creating clear paths to success for small to medium-sized businesses. We'll explore how companies can improve productivity, increase revenue, and navigate the complexities of today's market, so get ready for a conversation packed with actionable advice, inspiring ideas, and transformative insights. Join me now for my conversation with the brilliant strategist and sales enablement guru, Roderick Jefferson!Guest Bio: Roderick Jefferson is an internationally recognized, business-focused speaker. He has shared his dynamic and energetic voice in a variety of events including keynotes, guest lectures, webinars, podcasts, and domain expertise panels, with companies such as ATD Conference, B2BMX Conference, Cisco, Collibra, LinkedIn, MindTickle, Revasum, Oracle, Sales Assembly Conference, Sales 3.0 Conference, Sales Enablement PRO Conference, Salesforce (Dreamforce), SAP, Seismic, Showpad, SiriusDecisions, Uber, and Zoom.Roderick is also an acknowledged thought leader in the sales enablement space and author of the Amazon #1 New Release & Bestselling book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence. He has held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles at 3PAR, AT&T, Business Objects, Magnit, Marketo, Oracle Marketing Cloud, NetApp, Netskope, PayPal, Roderick Jefferson & Associates, Salesforce, and Siebel Systems, and Siteimprove.Resource Links:Website: https://roderickjefferson.com/keynotes/Product Link: https://amzn.to/3vENYAoInsight Gold Timestamps:04:25 You learned the importance of setting the goal, and how were you going to get there?05:39 I think you train animals, you enable people07:03 Sales enablement in 3.0 is both art and science07:29 It's communication, it's collaboration, and it's orchestration09:38 What isn't sales enablement?11:44 I'll see trainers that are teaching people how to give presentations instead of having conversations15:36 Culture is what happens when no one is watching17:20 Where I see the biggest problem18:48 What a sales onboarding program might look like20:49 We're constantly validating24:29 What's gone forever and what are the new things that we should be preparing for24:37 Those two big little words, AI26:33 You're doing it because of a why, not a what, and you're getting to the root cause28:32 A strategic investmentConnect Socially:LinkedIn: https://www.linkedin.com/in/roderickjefferson/Facebook: https://www.facebook.com/ThevoiceofRodTwitter (X): https://x.com/ThevoiceofRodYouTube:

Stephen Streich is the Group Vice President of Product Management for Oracle Marketing. He brings over two decades of expertise in martech, adtech, and customer experience software. Known for his role in the successful IPO of Eloqua and its integration into Oracle Marketing Cloud, Stephen talks about the evolution of Oracle, highlights the advancements in oracle's Unity Customer Data Platform (CDP), and provides practical examples of Eloqua's impact on simplifying customers' experiences.

Our guest this week is Maura Brady, Head of Verticals at 6Sense. Maura brings more than a decade's worth of sales wisdom to the conversation with experience at 6Sense, Medallia, Oracle Marketing Cloud and Responsys (Acquired by Oracle). In this episode, Ross talks to Maura about her three tips to improve deal execution and the importance of “the meeting before the meeting.” 

On this episode, Daniel DeZutter, VP of Solution Engineering for Oracle Marketing Cloud, shares his insights on the importance of data in today's marketing landscape and how it drives engagement and revenue. He also discusses the evolution of marketing and how data has become the foundation for everything that marketers do today. Join us for a fascinating discussion on the role of data in marketing!

We welcome YOU back to America's leading higher education podcast, The EdUp Experience! It's YOUR time to #EdUp In this episode, YOUR guest is Laura Ipsen, President & CEO of Ellucian, YOUR host is Dr. Joe Sallustio, & YOUR sponsor is Commencement: The Beginning of a New Era In Higher Education, coming fall 2022. ellucian's eLIVE conference is coming April 10th - 13th, 2022 in beautiful Denver, CO. Laura talks to Joe about what attendees can expect from the conference, why this conference is important to higher education, and how ellucian is evolving its technology to better serve students. Come see Laura in person. Come see EdUp in person. ellucian LIVE 2022 in Denver! Register HERE! Laura has more than 25 years of experience as a technology executive, working to drive transformation in the public & private sectors & spur adoption of comprehensive solutions in high-growth industries. Laura joined Ellucian from Oracle Corporation, where she most recently served as general manager & senior vice president for Oracle Marketing Cloud—leading all customer-facing aspects of the business, including sales, account management, marketing, & customer services. Previously, she served as corporate vice president of Microsoft's worldwide public sector organization, where she led a team of more than 2,000 sales & marketing professionals serving government, education, & non-privatized healthcare customers in more than 100 countries. Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp! Connect with YOUR EdUp Team - Elvin Freytes & Dr. Joe Sallustio ● Learn more about what others are saying about their EdUp experience ● Join YOUR EdUp community at The EdUp Experience! ● YOU can follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube Thank YOU for listening! We make education YOUR business! --- Send in a voice message: https://anchor.fm/edup/message

Kevin Akeroyd is the CEO of PROUnlimited, a workforce management solution that leverages AI, machine learning, data visualizations, and analytics. The company is the first vendor-neutral managed services program (MSP), employing the most innovative vendor management software.    Kevin began his career at R.R. Donnelley, eventually rising to VP of Sales and leading the company's first software division. He later took on sales leadership roles at several marketing, technology, and e-commerce companies. Kevin would go on to become the CEO and GM of Data.com at Salesforce, the GM and SVP of the Oracle Marketing Cloud, and the CEO of Cision, a $780 million SaaS company which he eventually sold back into private equity for $2.8 billion.    In this episode… How can leaders embrace change and guide their teams through challenges? What goes into successfully implementing new systems and programs? Kevin Akeroyd, who became the CEO of PROUnlimited in the midst of the pandemic, knows how to lead effectively and help a company evolve. Before making any changes as the new CEO, Kevin spent two months listening and learning from the team. Within a year, he's been able to develop a five-year plan, foster growth, and implement innovative systems. How did he do it? By declaring his objectives, communicating clearly, investing in his ideas, and measuring success.  In this episode of the Talent Wins Podcast, Chris Mursau is joined by Kevin Akeroyd, CEO of PROUnlimited, to talk about powerful leadership techniques. Kevin shares how his company has been successful in the COVID era, the four key tactics leaders need to follow for effective innovation, and tips for improving company culture and welcoming change. Stay tuned!  Resources Mentioned in this episode Chris Mursau on LinkedIn  Topgrading on LinkedIn Topgrading Kevin Akeroyd on LinkedIn PROUnlimited

Join us for a conversation with Pmweb's VP of Marketing Cloud Services, Grazielle Sbardelotto, as we discuss how Pmweb helped Brazilian healthcare company dr.consulta improve communication with patients and increase revenue by 20% with Oracle Responsys Campaign Management. Transcrição: oracle.com/goto/pmwebpodcast dr.consulta transforma a comunicação do paciente com a Pmweb e Oracle Marketing Cloud  Junte-se a nós para uma conversa com a VP de Marketing Cloud da Pmweb, Grazielle Sbardelotto, enquanto ouvimos como a Pmweb ajudou a rede brasileira de centros médicos dr.consulta a melhorar a comunicação com os pacientes e aumentar a receita em 20% com o Oracle Responsys Campaign Management.  

Junte-se a nós para uma conversa com a VP de Marketing Cloud da Pmweb, Grazielle Sbardelotto, enquanto ouvimos como a Pmweb ajudou a rede brasileira de centros médicos dr.consulta a melhorar a comunicação com os pacientes e aumentar a receita em 20% com o Oracle Responsys Campaign Management. Palestrante convidado: Grazielle Sbardelotto, VP de Marketing Cloud, Pmweb Palestrante Convidado: Susan Aumack, Diretora Sênior, Global Partner Marketing, Oracle

Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence by Roderick Jefferson About the Book: Sales enablement is both an art and science. There are no magical silver bullets or single approach that will guarantee that you will be successful. There is, however, a formula just like any other success process, program, or tool that requires a combination of practical application, trial and error, mixed with a lot of conversations with sales leaders to understand their wants, needs, and expectations. At its core Sales Enablement 3.0 is an innovative approach focused on increasing sales productivity through a systematic, personalized, and collaborative approach designed to support buyers that will fuel the conversation economy and impact revenue. This book will provide you with a blueprint that will help you to navigate the twists and turns that will ultimately lead you to designing, deploying, measuring, and iterating a world-class sales enablement organization.  About the Author: Roderick Jefferson is an award-winning senior executive with 20+ years of sales leadership and is an acknowledged practitioner and keynote speaker in the sales enablement space. He is currently an Executive-in-Residence with VentureScale and one of the founding members of the Sales Enablement Society. Prior to his current position at Netskope, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for various companies including Oracle Marketing Cloud, Salesforce.com, PayPal, Siebel Systems, & AT&T. And, interesting fact - as a child growing up, his favorite cartoon was The Jetsons! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/sales-enablement-roderick-jefferson

Scott Milener is Founder and CEO of IntroSnap, an innovative company with a unique slant on helping sales teams and individuals get in touch with influencers, and targeted prospects that are otherwise difficult to reach. Scott and his team started IntroSnap to enable professionals to connect in a more effective and personal way, while being a force for good in the world. Scott and his associates have been in Senior Sales roles in top SaaS firms including Oracle Marketing Cloud, TripActions, BlueShift and Lattice Engines. They saw over and over, first hand, the time and money spent by sales and demand gen and sales teams to drive pipe and increase win rates. Each day, buyers are inundated with non-personal emails that all look the same, and coffee mugs they never asked for. The result is that buyers are harder to engage than ever before. Tune in for a more effective and impactful way to get their attention. A must listen for SaaS sales leaders and their teams. Key Points of This Discussion Today's challenges in SaaS sales How many touchpoints are now in a sale? Winning meetings is one thing, then what? Discovery, personalisation and Demo's How to run a great meeting, and what not to do Setting a meeting agenda with your customer How to get key decision-makers to your next meeting Scott shares the story behind his company IntroSnap Learn more about IntroSnap on their website https://www.introsnap.com/ And you can find Scott here on Linkedin

Scott Milener is the sales expert CEO Of IntroSnap, an outbound lead generation platform that harnesses the purposeful balance of business and supporting global causes, making it easier for professionals to connect while supporting global causes important to the future - the faster and more affordable way. A graduate of University of Rochester with a BS in Economics and Business Administration with an extensive background in sales, Scott is an experienced sales leader in B2B SaaS sales that span from cloud applications in CDP, to martech and adtech, to demand generation, and all the way to social and related solutions. Prior to Scott's current role as CEO of IntroSnap, he held very notable sales leadership positions such as being the VP of Sales at Blueshift, a SmartHub CDP high scale, 1:1 cross-channel marketing. He stood as VP of Enterprise Sales at Functionize, Inc., an AI powered QZ in the Cloud. He handled the floor as the Sr. Director of Enterprise Sales at Oracle Marketing Cloud, where he led a team that closed and implemented some of OMC's largest customers including Cisco, Kaiser Permanente, Robert Half, Altera, Etc. He's even taken the reins as VP US Sales at PeopleBrowsr, a leading social analytics, digital marketing, and big data platform, where he handled key account sales, channels, and co-marketing with major clients including the GRAMMYs, eBay, SAP, Purina, and P&G.Find out more and reach out to Scott Milener and IntroSnap through the following links:LinkedIn - https://www.linkedin.com/in/milener/Website - https://www.introsnap.com/Twitter - https://twitter.com/milenerIf you're listening to the Peak Performace Selling Podcast, please subscribe, share, and we're listening for your feedback.

Rahim is the CEO and Co-Founder of SV Academy, an online, employer-driven school that helps underrepresented jobseekers break into non-coding careers in the tech industry. SV Academy was named the #2 Most Innovative Education Program by Fast Company. Prior to SV Academy, Rahim was the CEO and Co-Founder of Involver, an enterprise social media platform, which was acquired by Oracle and is now part of the Oracle Marketing Cloud. Post sale, he was a key account executive supporting the global field and inside sales organizations. Previously, he founded a web hosting company with his friend Husein while still in high school. Its sale (for $1.5m!) was negotiated while writing his senior year exams. Because of life circumstances, Rahim didn't end up going to a four-year college, or receiving his bachelors. A few years back, Rahim received an Empact 100 Award at the White House from Startup America and The Kauffman Foundation. Rahim was also named one of the Top 30 Entrepreneurs Under 30 in America by Inc. Magazine, one of the Top 40 Under 40 by the San Francisco Business Times, and one of the Top 25 Digital Thought-Leaders by iMedia. Rahim loves helping and learning from people who are charting their own course. He's an investor or advisor to a number of start-ups, early-stage venture funds, and non-profit organizations. He's also been invited to speak at several cool places around the world like SXSW, President Obama's Global Entrepreneurship Summit in Dubai, MIT's $100K Business Plan Competition, Imperial Bank in Kenya and Startup Weekend in Egypt. I kick off the conversation with Rahim by asking him which city has the best economic opportunity. I was intrigued by his response. We discussed how sales and business have changed in the new remote working environment. Rahim shares his advice for other tech founders embarking on a startup. We talk about his founder's story which began in high school. The mission of his new company SV Academy is to train underrepresented people in remote areas to be able to participate in business. Rahim also shares some of his biggest challenges as a founder.“It could be because they have some disability that might prevent them from being there in person. But they've got the motivation, they've got the skill, they've got the know-how, and they're able to create, like this really compelling experience for their prospect without ever leaving their home. And that is most definitely the direction we're headed. And I think it will become the new norm again, with some selective, selective in person.” - Rahim FazalToday on Startups for Good we cover:-The role family and extended family play for a founder-The changes in jobs as more companies utilize remote workers-Human centered skill sets-Training people in sales and how it has changed-How to deal with imposter syndrome as a founderConnect with Rahim on Twitter https://twitter.com/rahimthedream and find out more about SV Academy on Twitter https://twitter.com/SVAhq and Instagram https://www.instagram.com/svahq/ and their website https://sv.academySubscribe, Rate & Share Your Favorite Episodes!Thanks for tuning into today's episode of Startups For Good with your host, Miles Lasater. If you enjoyed this episode, please subscribe and leave a rating and review on your favorite podcast listening app.Don't forget to visit our website, connect with Miles on

In episode 59 of the Customers Who Click podcast, I had a fantastic time chatting to Dun Burcaw about subscriptions. We're seeing subscriptions pop up everywhere for everything these days, from everyday household items to self-care products, magazines, newspapers, music, video, sports; there isn't much that can't be covered by a subscription. And do you know what, people love the convenience. But because there are so many of them out there, subscription brands are having trouble with converting, engaging, and retaining those customers. The minute the customer feels as though they're not getting enough value, they're off, browsing through your competitors. Value is the key component of any successful business but even more so in the DTC subscription space. If you can convince the customer that not only is your product valuable and right for them, but your business is as well, you my friend, have won yourself a loyal customer. Dan is the Co-Founder & CEO at Nami ML, the smartest service to help brands launch, scale, and optimize their mobile app subscription business. He calls himself a serial entrepreneur, having co-founded three other successful startups before Nami ML (one of them was acquired by  the Oracle Marketing Cloud, where he also served as Co-Founder & CEO.) You can

Scott Milener is the sales expert CEO Of IntroSnap, an outbound lead generation platform that harnesses the purposeful balance of business and supporting global causes, making it easier for professionals to connect while supporting global causes important to the future - the faster and more affordable way. A graduate of University of Rochester with a BS in Economics and Business Administration with an extensive background in sales, Scott is an experienced sales leader in B2b SaaS sales that span from cloud applications in CDP, to martech and adtech, to demand generation, and all the way to social and related solutions. Prior to Scott’s current role as CEO of IntroSnap, he held very notable sales leadership positions such as being the VP of Sales at Blueshift, a SmartHub CDP high scale, 1:1 cross-channel marketing. He stood as VP of Enterprise Sales at Functionize, Inc., an AI powered QZ in the Cloud. He handled the floor as the Sr. Director of Enterprise Sales at Oracle Marketing Cloud, where he led a team that closed and implemented some of OMC’s largest customers including Cisco, Kaiser Permanente, Robert Half, Altera, Etc. He’s even taken the reins as VP US Sales at PeopleBrowsr, a leading social analytics, digital marketing, and big data platform, where he handled key account sales, channels, and co-marketing with major clients including the GRAMMYs, eBay, SAP, Purina, and P&G.Find out more and reach out to Scott Millener and IntroSnap through the following links:LinkedIn - https://www.linkedin.com/in/milener/Website - https://www.introsnap.com/Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. If you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.

In today's episode of The Referral Bench Podcast, Phil and Ian talk with Kristy LaPlante, President + CEO of Insight DCS. Kristy spent 15 years developing a deeply intricate knowledge of digital marketing and business platforms + technologies, and hold expert-level certifications in Google Analytics/AdWords/AdSense, Hubspot, Facebook, Amazon (Marketing and Selling), Oracle Marketing Cloud, Salesforce and Adobe. In her “spare time” she teaches courses in Email, Social Media, Search, Display, Amazon and Analytics. Why? Because she strongly believes that sharing your passion — and empowering others — is the definition of success. Her goal is to empower all businesses by providing them with globally-proven strategies. As a technology-focused consultant, Kristy works tirelessly to ensure that every company, of every size, has the tools, resources and equipment necessary to operate efficiently & effectively in an increasingly tech-enabled landscape. She methodically uncovers the RIGHT tools and strategies for businesses, and crafts leading-edge GTM strategies drive success. Learn more about Kristy: Website LinkedIn Contact Phil & Firestorm Phil's LinkedIn Firestorm Website Contact Ian & Mission Suite Ian's LinkedIn Mission Suite Website

In this fantastic episode of The EdUp Experience, sponsored by MDT Marketing, we talk with Laura Ipsen, President and CEO at Ellucian. Laura talks to us about how Ellucian guides over 2,700 customers in more than 50 countries—improving operations and enhancing the user experience for their faculties, staff, and over 20 million students. She explains how her organization provides support to institutions using an ERP with an open interoperable SAAS platform to manage and streamline business functions and workflows and by advising on branding, the opportunities presented with online learning, and efficiencies to create a more seamless student experience to improve outcomes. We also discuss how to integrate systems for one-stop-shopping for students, faculty and administration. She really gets how the higher education sector needs to reimagine how we serve students to meet their expectations and how we can continue to evolve effectively for the future of online learning. You'll definitely want to hear her thoughts about the importance of digital marketing, branding and positioning for the next generation of college students. Laura has more than 25 years of experience as a technology executive, working to drive transformation in the public and private sectors and spur adoption of comprehensive solutions in high-growth industries. Laura joined Ellucian from Oracle Corporation, where she most recently served as general manager and senior vice president for Oracle Marketing Cloud—leading all customer-facing aspects of the business, including sales, account management, marketing, and customer services. Previously, she served as corporate vice president of Microsoft's worldwide public sector organization, where she led a team of more than 2,000 sales and marketing professionals serving government, education, and non-privatized healthcare customers in more than 100 countries. Another episode sponsored by our great friends at MDT Marketing! Get your free marketing consultation today! mdtmarketing.com/edup Thanks so much for tuning in. Join us again next time for another episode! Contact Us! Connect with the hosts - Elvin Freytes, Elizabeth Leiba, and Dr. Joe Sallustio ● If you want to get involved, leave us a comment or rate us! ● Join the EdUp community at The EdUp Experience! ● Follow us on Facebook | Instagram | LinkedIn | Twitter | YouTube Thanks for listening! We make education your business!

In this episode of Coherent Thoughts, we're joined by Chad S. White. Chad S. White is the Head of Research for Oracle CX Marketing Consulting and the author of Email Marketing Rules and more than 3,000 posts about email marketing. A former journalist, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Chad was named the Email Experience Council's 2018 Email Marketer Thought Leader of the Year. Follow him on Twitter @chadswhite.You can also listen to the webinars mentioned on the podcast by clicking below:The Questions to Ask Instead: Email Performance Measurementhttps://blogs.oracle.com/marketingcloud/the-questions-to-ask-instead%3a-email-performance-measurement The Questions to Ask Instead: Email Frequency & List Buildinghttps://blogs.oracle.com/marketingcloud/the-questions-to-ask-instead%3a-email-frequency-list-buildingThe Questions to Ask Instead: Email Marketing ROIhttps://blogs.oracle.com/marketingcloud/the-questions-to-ask-instead%3a-email-marketing-roi

DTRH Ep.13: The Origin of Sales Enablement - Feat. Roderick Jefferson  Ever heard of the term "Sales Enablement"? Well, you're about to learn not only what it is but what it means and uncover the origin of the term from the man who coined it himself—Roderick Jefferson. The man, the myth, the legend. Oh yeah, baby, you gonna learn today!  Episode Summary  In today’s episode of Down The Rabbit Hole, your host, Rob Turley, Co-Founder & Co-CEO at White Rabbit Intel, delves deep into the mind of Roderick Jefferson to unearth the truth about sales enablement and sales team strategies by aligning with The Buyer's Journey.  The Buyer's Journey is the most critical piece to a successful sales strategy while enabling sales because people buy from people! That's the truth. There is nothing fictitious about a business's success that drives selling via customer engagement and relationship building. The key is to think on your feet to put oneself into the buyer's shoes as best as possible, and to do that, you need to understand not only them but their industry as well.  How would you want to buy the product or service you're selling? Do you want to be treated as a "cha-ching" or a number? Nope! You want to be treated like a valuable asset. Like you matter. Like you are the most important person in the room. It's all about getting helped and being shown, not told and sold. Simple as that.  If your sales strategy does not drive this simple concept, then you're not going to get very far, and you're not going to last. That's when the relationship starts, not when it's concluded. Your job as a sales professional is not done until the relationship has concluded to its entirety, and even still, staying in touch and on good terms is vital to success.  “If a sales professional believes that the sale is over after the close, they're dead wrong. It has only just begun.”  – Rob Turley  About Roderick  Roderick Jefferson is the CEO of Roderick Jefferson & Associates. He has 20+ years of sales leadership and is an acknowledged thought leader and keynote speaker in the sales enablement space. Roderick is a highly regarded executive whose expertise and insight is sought after because he understands how to create bridges between internal organizations to empower sales to exceed expectations.  Prior to Roderick Jefferson & Associates, he held various executive leadership, sales, sales enablement, operations, and customer experience roles for Marketo, Oracle Marketing Cloud, Salesforce, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T.  Check out Roderick's new book Sales Enablement 3.0 and mention that you got referred by Down The Rabbit Hole Podcast and you'll get a massive discount! It's worth it because it's a hell of a read.    Feel free to connect with Roderick Jefferson or Rob Turley on LinkedIn or Follow Roderick @ThevoiceofRod, and Rob @RobTurley2 on Twitter!  #DTRHpodcast #FollowTheWhiteRabbit #SalesEnablement #SalesCoaching #Leadership #SalesEnablement3dot0 #TrainAnimalseEnablePeople #HopeIsNotAStrategy 

When you were the VP of Global Enablement for Marketo, Head of Global Sales Enablement for Oracle Marketing Cloud, and had key sales enablement and training leadership stints with Salesforce, 3PAR, PayPal, NetApp and Siebel you might have learned a thing or two. And indeed, Roderick knows enablement, and has a knack for codifying what many perceive as a difficult and complex set of practices into a set of straight-forward rules and guides. We discuss what it takes to get your sales enablement right - the correct mindset, skillset and toolset you need to succeed. https://www.linkedin.com/in/roderickjefferson/ #b2b #sales #salesenablement #salestransformation #salestech #salestechnology #digitalselling #remoteselling #valueselling #valuemessaging #salesoptimization #salesreadiness #valuestory #agileselling #ditchthepitch #orchestrator #businessvalue #personalvalue

In this episode, we joined by a representative from the Oracle Marketing Cloud to share what they are doing to apply the FedRamp process to the Eloqua marketing automation system.

Sales enablement thought leader Roderick Jefferson and Paul Butterfield, Instructure Sales Enablement VP explore the role that sales enablement teams should play in driving a diverse and inclusive corporate culture. As Roderick put it “Diversity means you’re invited to the table. Inclusion means you have access to the menu along with the opportunity and ability to order from it.” How sales enablement teams can help ensure a diversity of job candidatesWhat ways can we create sales assets, training materials and courses that are inclusiveThe critical role onboarding and ramping have in helping new diverse employees feel welcome and includedPrior to Roderick Jefferson & Associates, he held a variety of executive leadership, sales, sales enablement, operations and customer experience roles for Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T.

Part 2 of 2: Enautics' VP of Consulting & Sr. Multi-Solution Architect, Dion Jones answers questions from John O'Keefe of Oracle Marketing Cloud about what Public Sector agencies need to be aware of before building a marketing automation solution.

Part 1 of 2: Enautics' VP of Consulting & Sr. Multi-Solution Architect, Dion Jones answers questions from John O'Keefe of Oracle Marketing Cloud about what Public Sector agencies need to be aware of before building a marketing automation solution.

Today John O'Keefe from the Oracle Marketing Cloud will be interviewing Dion Jones of Enautics about what is market automation for the public sector and what results government agencies can expect from using marketing automation.

Sidney Evans is a personal brand consultant, author, and speaker out of New York. He has been published and referenced In Forbes, Branding Mag, Oracle Marketing Cloud, Black Enterprise Magazine and American Express Open Forum. In this Episode, Sidney and Baaghil cover great length on Personal Brand, the values and benefit and who should have a voice. Soon other experts on brand from across the globe will join our podcast Middle East on Brand.

Previous Episode 1625 Sidney Evans is a strategist that works with companies, founders and revenue-generating startups. He is a speaker, thought leader and expert on personal branding, leadership and communications. He has been published and referenced in Forbes, Branding Mag, Oracle Marketing Cloud, Black Enterprise Magazine and American Express Open Forum. He is a Forbes Coaches Council member. Also, he has mentored young entrepreneurs around the globe including for Start-Up Weekend in Stockholm powered by Google for entrepreneurs.  Evans is an international speaker and host, presenting his research on the most effective techniques for companies and individuals to build powerful brands by developing clear messaging and implementing sound, robust strategy. Most recently, he co-hosted and delivered his speech, “Building a Powerful Personal Brand” at the Brand Summit conference in Cairo, Egypt. In addition, he was host of the Rebels & Rulers conference for Branding Mag in Bucharest, Romania.  He is the creator and moderator of the "C-Suite” interview series for Branding Mag where as moderator he has interviewed over thirty of the world’s top branding leaders. He was also as one of the keynote speakers for the "Personal Branding Day" conference that was broadcast internationally from Poland. Evans’ first book on personal branding, “Run Your Race: 12 Steps  to Building a Powerful Personal Brand”, was the #1 New Release in Business Consulting on Amazon.   Website: www.SidneyEvans.com Support us on Patreon: www.Patreon.com/12minconvos Listen to another #12minconvo

What happens when you put an incredibly articulate CMO in a cab with the host of Renegade Thinkers Unite? Genuine fast-paced goodness, that’s what!  Jennifer Renaud, CMO of Vertiv, a $4.5 Billion company that spun out of Emerson Power in late 2016, is absolutely riveting as she shares the stories of two large companies that abandoned well-known brand names with frightful results. The first company in question was Oracle. During her time there, Renaud witnessed the disappearance of both the Eloqua and Responsys brands in favor of the new Oracle Marketing Cloud. The initial results were not pretty as thousands of Eloqua and Responsys lovers searched in vain for those brands. Site traffic dropped off dramatically until they returned to using the old names at least on landing page. Amazingly, the same thing happened at Vertiv, the parent company of brands like Liebert, Avocent and Geist. While none of these are household names, it turns out they are well liked in their vertical markets. Shortly after her arrival at Vertiv in April 2018, Renaud visited a customer who had not heard of her new company, but when she shared the name of the other brands, he said proudly, “oh great, do you want to see my Liebert?” It was at the moment that Renaud realized that bringing back the Liebert name, at least online, as well as the others, could have a dramatic impact on their business. She was right!  If you’re thinking about abandoning a brand name, then do listen in both to understand the risks and to hear ways of mitigating the downside. And for anyone who wants to make a case for growing brand awareness, you’ll find it especially interesting to hear what happens when that awareness is suddenly taken away. Fascinating insights await you. Enjoy.

Why you have to check out today’s podcast:  Learn about account-based marketing’s role in pricing your service  Know how to lead an effective pricing strategy and sales enablement by working closely with stakeholders  Discover how to effectively deliver strategic product marketing to your target market that increases your win rates    Natalie Louie is the Director of Product Marketing at Hired where she leads pricing strategy, and sales enablement while working closely with stakeholders to ensure alignment and executional excellence.   With over 20+ years of experience in Silicon Valley and Wall Street, Natalie delivers strategic product marketing and pricing expertise. Prior to Hired, Natalie was in PMM at Responsys and during the Oracle acquisition and was Head of Cloud Pricing Operations at the Oracle Marketing Cloud. She also serves as an advisor for Impact Pricing. Natalie currently loves living in the Bay Area with her husband and 3 children.  In this episode, Natalie shares her pricing expertise, deep knowledge, and specialties on improving operations, revenue, profits, integrations, partnerships, managing, SaaS pricing and packaging, product marketing, planning, and development. She also digs deeper into what account-based marketing is all about, how it is related to pricing and product marketing, also the different cross-functional duties of the organization in order to close deals and increase win rates.    “The trend is that marketing actually has a seat at the revenue table. Because with things like marketing automation, where we can impact top of the funnel leads coming in, we now have a direct lever that impacts revenue.”   – Natalie Louie    Get Accelerate Your Subscription Business: Your Blueprint to Packaging & Pricing for Growth Course at https://www.championsofvalue.com, Use the DISCOUNT CODE: ‘EARLYBIRD’, valid until October 31st, 2019.      Topics Covered:  00:46 – Natalie’s path into pricing  01:52 – Her big AHA moment at the PMM Summit, pricing’s trend in relation to product marketing  03:46 – Accelerate Your Subscription Business: Your Blueprint to Packaging & Pricing for Growth Course’s impact, the outcome on the actual on the pricing session that she did at the PMM Summit event  05:04 – Account-based marketing, what is this all about in relation to product management  08:37 – Looking at all the different personas inside an account, why you should dig deeper into it  09:54 – Creating conversations whose role is it, sales or marketing, or both?  10:16 – Keeping an eye on what’s happening on accounts and how people are interacting with the different digital and in-person touchpoints  11:31 – Personalizing content for your target market as a sample of account-based marketing making sure that the content you create is based on the company that you’re going after, and the actual people that are in the market  16:12 – Account-based marketing going hand in hand with pricing strategy  16:44 – What Portfolio Marketing is all about, tracking buyer personas to make sure that you know, there are results that have a good impact on the business  18:51 – Watching potential customers or buyers touchpoints – what do they care about, what kind of solutions should you be presenting to them or what should you be talking to them about  19:53  – Cross-functional coordination, why is this important, how daily stand-ups help your team strategize to win deals  22:00 – Product Marketing and sales enablement  22:31 – Natalie’s one piece of pricing advice that she thought could have a big impact on people’s business?    Key Takeaways:  “I see a lot of product marketers now focusing on pricing, on the packaging, on revenue much more, because now marketing can influence every revenue bucket.” – Natalie Louie    “Ideal portfolio marketing is not just one group or one team it’s everybody working together, being on the same page to make sure that we’re giving the customer what they want.” – Natalie Louie    “What we do is we bring in people from different cross-functional groups to come into our meetings and tell us what’s happening. And so the more alignment there is, we find that the better we are able to react and deliver what our customers want.” – Natalie Louie    Links and Resources Mentioned:    PMM Summit San Francisco  Ep9: Natalie Louie – Product Marketing and Pricing Expert  Product Marketing Alliance Pragmatic Marketing Salesforce Oracle IBM https://www.championsofvalue.com   Connect with Natalie Louie  LinkedIn    Connect with Mark Stiving   Email: mark@impactpricing.com   LinkedIn   Twitter  

Extensive show notes with links to items mentioned in the show available at https://top1.fm/62 In this very special episode of the Sales Success Podcast, host Scott Ingram swaps roles to become the interviewee. This long-awaited moment gives the audience an inside look at Scott’s background in sales and strategy. As Scott puts it, his role is where technology meets sales. Scott discusses his role as an account director at Relationship One, a professional services firm that works predominantly in the Oracle Marketing Cloud ecosystem. He quantifies his incredible sales results over the past three years and details how he became the top sales performer at his company.

Sidney Evans is an international expert and thought leader in branding and communications. He has published numerous articles in such publications as Branding Magazine, Forbes, and Oracle Marketing Cloud. Sidney is a pragmatic strategist and expert communicator. He helps people develop and communicate their unique brand through clear messaging and by implementing sound strategy. Sidney Evans was selected to join the Forbes Councils, whose members are hand-selected, to become part of a curated network of successful peers and publish thought leadership articles. Most recently, he was asked to contribute to the Oracle Marketing Cloud blog. Sidney is a senior columnist and moderator of the "C-Suite" for Branding Magazine. Globally focused, Sidney helped mentor start-ups and young entrepreneurs in Stockholm for "Start-Up Stockholm Weekend" powered by Google for entrepreneurs. Sidney was also a featured speaker for the "Personal Branding Day" conference that was broadcast internationally from Poland. Currently, he is completing his first book on personal branding, "How To Build A Powerful Personal Brand". Follow Worthix on LinkedIn: www.linkedin.com/company/worthix/ Follow Worthix on Twitter: @worthix Follow Sidney Evans on LinkedIn: www.linkedin.com/in/sidneyevansmba/ Follow Sidney Evans on Twitter: @sydinc Follow Mary Drumond on LinkedIn: www.linkedin.com/in/marydrumond/ Follow Mary Drumond on Twitter: @drumondmary

Destinee Berman has been called a “soul sister,” “Durga Destinee,” and the secret “visionary” behind today’s most widely recognized online schools in the intuitive arts and spiritual healing spaces. After spending 15 years in Silicon Valley, managing accounts for Twitter and Oracle Marketing Cloud, Destinee left in 2014 answering the call to serve higher and walk her own spiritual path. In this episode, we talk about: + what she did to guarantee she wouldn’t turn back to her corporate job, even when she didn’t have a plan for her business. + why it’s important to her to normalize spirituality as part of the business planning process. + how she recommends bringing more of your own spirituality and intuition into your business. + how she learned to trust her intuition when making business decisions. + recognizing our triggers and “feeling through” the issue before reacting.

This episode is so good we had to re-air it. Plus, we are going to experiment a little by going back into the archives once in a while and pull out some gems and bring them back to the front of the line. We'd love to know what you think. One of these gems is of course the episode with Catherine Blackmore, GVP of Customer Success at Oracle Marketing Cloud. Three things we learned from Catherine are 1) education is a critical part of customer success. You cannot help customers be successful unless you help them learn. 2) Obviously, education is not all of it. With any software project, people have to change how they work. We have to help our customers through that change. Change management is part of customer success too. 3) There seems to be an endless debate about who should own the customer. Lost in this debate is how and whether sales and service is converging. Some signs say, "Yes." This is also a fun episode because we reminisced about stealing one of Catherine's ideas, which by the way, led to two new customer. Maybe you should steal this idea, too. We hope you like the re-broadcasting idea. Tell us if you do on Twitter using #HelpingSells.  Get on the email list at helpingsells.substack.com

We wanted to kick off the year by hearing from our CEO at Relationship One, Ron Corbisier. If you've ever heard Ron speak you know he has a lot to share about modern marketing.  Listen up and learn how the marketing landscape may change in this coming year, and his advice for those who are implementing or have implemented the Oracle Marketing Cloud products.

As Senior Vice President and General Manager of Oracle Marketing Cloud, Laura Ipsen is at the center of innovation. She stopped by the Relationship One office, and opened up about how her career path has shaped her role at OMC. Spending her whole career in the high-tech sector, Laura is constantly inspired by change and transformation. It's no surprise then, that her team has some exciting changes coming up. 

"Do you even use your own products?" Jennifer Renaud, CMO of the Oracle Marketing Cloud, gets this question often. While OMC does utilize their own products, Jennifer discovered they may not be leveraging the power and capabilities as much as some of their customers. That's why during a company re-branding project, she and her team started diving into Oracle Content Marketing (OCM) to repurpose forgotten content. By doing so, the OMC team has been able to start designing their content roadmap to focus on more relevant topics for their customers. It may not be easy, but it is long overdue!  

Roderick Jefferson is the global head of Sales Enablement for Oracle Marketing Cloud. This week we continue to build on a topic we discussed before in the Sales Enablement Lab podcast, the role of the front line Sales Manager. Like Dave Brock, Roderick is passionate about this important topic. Roderick shares why the role of the front-line sales manager is critical. According to Roderick, this is where the rubber hits the road. We discuss what makes a great front line sales manager, the importance of coaching and how you develop a coaching program. We also debate the benefits of having a dedicated coaching team and the value they can bring to your sales opportunities. At the end of the podcast, Roderick shares his practical tips for Sales Enablement practitioners on how to create an enablement approach for front line sales managers. What do you do to enable front line sales managers? What programs do you run? Let us know and share your thoughts and questions below. Did you enjoy listening to this podcast and don’t want to miss another episode? Subscribe to my podcast on iTunes!

Matt Heinz and Kevin Akeroyd, CEO of Cision tell more of the story. Introducing the B2B Marketing Communications Cloud – how consolidating your integrated communications can accelerate awareness, interest and sales pipeline contribution. About our guest: Kevin Akeroyd oversees the Cision executive management team across operations globally. He has more than 25 years of experience in reshaping modern digital, social and mobile marketing globally. Prior to Cision he was general manager and senior vice president at Oracle Marketing Cloud. Akeroyd and Oracle created the Enterprise Marketing Platform category and led it from the onset. Prior to Oracle, he held senior leadership positions at several companies, including Data.com, Salesforce.com, RR Donnelley, and Jigsaw.

"Sales enablement is the hub that spokes out to every part of the organization. We work with product marketing, product management, marketing, sales, IT etc. So we kind of translate languages if you will, between those groups." As Head of Global Enablement at Oracle Marketing Cloud, that makes Roderick Jefferson chief translator. His collaborative approach to sales enablement means that he focuses on decoding what the business requires. It's this perspective that Jefferson has followed throughout his career in sales and sales enablement. Listen now to hear how Jefferson has built sales enablement functions from the ground up at blue chip companies including salesforce.com, eBay and Oracle.

Notable Sections: Catherine's background and role at Oracle Marketing Cloud [1:47] Why it's important to work directly with customers [4:30] Here approach to helping customers [8:03] How to differentiate your company with a culture of customer experience [12:23] Catherine's personal experience with churn as a customer [18:18] How brands can develop a greater sense of intimacy with their customers [26:45] Notable Quotes: "Customer success is really about understanding where your customer is in their process and what problems they are facing." - Catherine Blackmore "Customer experience will be the defining competitive advantage in the marketplace" - Catherine Blackmore Guest: Catherine Blackmore is the General VP of Global Customer Success at Oracle Marketing Cloud. She is a thought leader and innovator in the area of Customer Success, with over 20 years of experience helping a diverse list of clients from small business to Fortune 100 customers. Resources: The 11 Pillars of Customer Success The Operations of Customer Success Your First 90 Days as a Customer Success Leader Customer Success Evolves Connect: LinkedIn Twitter

Greg Chapman, Co-founder and CMO at The Pocket Suite, joins the Business of Story Podcast to talk about creating meaningful surveys to understand your customer, determining your brand’s unique value, and most importantly, that people are really what's behind the data. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why starting with knowing your customer inside and out is key How to create a sentence that describes your brand’s differentiated value proposition Why science and data are great and helpful, but they are not everything How to find the points in your customer's journey where they will give you permission to charge more money Why creating positive experience and memories are a powerful tool for enhancing ROI How to follow up and ensure your brand is delivering on all of its promises   Resources Greg Chapman Greg Chapman on Twitter, @Gregory_Chapman The Pocket Suite Quorum International SkyMall The Sharper Image Bret Giles Provide Commerce "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Joe Pulizzi, Founder of the Content Marketing Institute, joins the Business of Story Podcast to share how to write for your audience, the importance of giving yourself time, and why less is often more. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why it’s better to build your brand one channel at the time How to understand the point of view of your audience and create for them Why it’s important to surround yourself with a great team How to recognize what your brand does best and grow step by step Why it takes time to find and build up your audience How to let go of strategies that are not helpful to your brand   Resources Joe Pulizzi Joe Pulizzi on Twitter, @JoePulizzi Content Marketing Institute “Content Inc” by Joe Pulizzi “All Things Must Pass” Documentary “The Story of Content: Rise of the New Marketing” Documentary Mark Hamill Getting Goosebumps Podcast by Ph. Creative "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

  In This Episode: Titina's background and how she got into her current field [2:22] What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15] Her views on mentorship [10:11] The uncommon thing her mentor taught her [14:12] The difference between leading and managing [15:48] The story behind Oracle Women's Leadership [17:12] Her role at the Oracle Marketing Cloud [23:30] How she manages her role without a marketing background [24:20] What it's like to be an engineer in an organization like Oracle [29:43] The advice she'd give to a recent college graduate [32:12] How she stays relevant in her industry [37:20] Resources: IMPACT16 September 19th-20th Oracle University Oracle Women's Leadership

Jenny Beres, Freelance Copywriter and Coach, joins the Business of Story Podcast to reveal that being yourself lets your business thrive, it’s bold to relax, and the importance of putting connections first. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why building genuine relationships helps build your business How to encourage yourself to have more conversations about your profession Why it’s a bold and humanizing move to share your embarrassing stories How to follow steps to create your own freelance business Why it’s key to relax and be yourself when dealing with clients How to put connections first and create opportunities to create more   Resources Jenny Beres Jenny Beres on Twitter, @JennyMBeres “Big Magic” by Elizabeth Gilbert Truman Capote "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Ann Handley, Chief Content Officer at MarketingProfs, joins the Business of Story Podcast to share her long writing process, the rewards of taking risks, and why one should always put the audience first. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.   In This Episode Why it’s okay to take your time when creating content How to overcome fears to become a better writer Why self editing is essential and not doing it is disrespectful How to take bigger risks after careful study of your goals Why you must think about the audience's point of view when creating   How to merge compelling storytelling with business writing   Resources Ann Handley Ann Handley on Twitter, @annhandley MarketingProfs MarketingProfs on Twitter, @MarketingProfs Social Media Marketing World “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content” by Ann Handley The Slack Variety Pack Basecamp "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Erik Deckers, author and humor columnist, joins the Business of Story Podcast to discuss how to improve your writing skills by adding humor, understanding three-act structure, and staying simple. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why infusing your writing with humor will improve it How to break down comedic theory to make it accessible and useable Why you can absolutely can learn to be funny How stories are more approachable and more memorable with comedy Why some are hesitant to use humor in the workplace, but it is a misplaced fear How to absorb lessons from great fiction writers     Resources Erik Deckers Erik Deckers on Twitter, @edeckers Pro Blog Service Kerouac House Writer-in-Residence Program “The Storytelling Animal: How Stories Make Us Human” by Jonathan Gottschall Fast Company Magazine hemingwayapp.com "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Pamela Slim, author and speaker, joins the Business of Story Podcast to go deeply into finding freedom in your work, detecting your roots and natural motivations, and discovering the joy of connectivity. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why pursuing your passion can lead to a fulfilling career How to dig deep down to determine your roots and skill sets in order to plan your future Why there isn’t any one right way to work How to find your natural motivation for your personal work mode Why it’s important to maintain integrity at your current job even while developing your side hustle How to create a positive and supportive network of mentors   Resources Pamela Slim Pamela Slim on Twitter, @pamslim “Body of Work: Find the Thread That Ties Your Story Together,” by Pamela Slim “Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur,” by Pamela Slim Michael Margolis “Little House in the Hollywood Hills,” Charlotte Stewart’s Memoir Dan Pink "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Pat Solomon, filmmaker and director, joins the Business of Story Podcast to shine a light on how story is inherent in all humanity, the high purpose of the journey, and the storyteller that is inside all of us. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How a deep understanding of story structure can help your advertising How following your greatest passion can release business success Why it’s all about the ups and downs of the journey How we are all wired to understand our surroundings through story How to keep moving when going through a creative rough patch Why it’s so important to understand Joseph Campbell’s “Hero’s Journey”   Resources FindingJoetheMovie.com   Pat Solomon on Twitter, @findingjoemovie Bill Moyers’ PBS Interview Series Arizona State University Robert McKee’s Story Seminar World Surf League Joseph Campbell Foundation "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Christoph Trappe, career storyteller, author, and keynote speaker, joins the Business of Story Podcast to identify your differentiated position in the marketplace and maximize your authentic stories' potential to measure success. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Crafting stories with clear intent How to help people buy into your stories Actively producing stories and getting them into your workflow Authentic storytelling How to generate and share authentic stories, and how to scale and measure their success Story shopping: identifying stories in real time Resources Christoph's blog, Authenticstorytelling.net Christoph on Twitter, @CTrappe “Get Real: Telling Authentic Stories for Long-term Success,” by Christoph Trappe "The trouble with Dr. Google," featured on KevinMD.com “Orbiting the Giant Hairball,” by Gordon MacKenzie "The Hero's Journey," by Joseph Campbell Simon Sinek “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Dick Orkin, award winning voice actor, radio producer, and creator of “The Chicken Man” joins the Business of Story Podcast with his daughter, Lisa Orkin to help you illuminate your business stories with a dash of humor. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How to write for the theater of the mind How to break your content into a three act play How to delineate between acts one, two, and three. Start with the problem that your customer has: the setup. Make it personal: use your own experiences to base your story upon. Reveal the solution to the problem in a surprising way. How to have fun while crafting your story Resources Radio Ranch The Radio Ranch Facebook page Chicken Man The Secret Adventures of the Tooth Fairy honestlylisa.com Honestly Lisa, Lisa's podcast Stan Freberg “It Only Hurts When I Laugh,” by Stan Freberg Bob and Ray Nichols and May Marie Forleo Danielle LaPorte Serial The Message Myths and Legends Park@BusinessOfStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Doug Drexler, an Emmy, Oscar, and Academy Award-winning makeup artist and special effects designer, joins the Business of Story Podcast to share Hollywood's top tools to sculpt your visual storytelling. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode The squint test for story visuals How to gain utter confidence in front of an audience The difference between seeing and looking How to tap back into your innately creative storytelling powers Resources “C.H.U.D." "Manhunter" “The Cotton Club" "Three Men and a Little Lady" “The Making of Star Trek," by Stephen E. Whitfield "Battlestar Galactica" "Dick Tracy" “Star Trek: The Next Generation" Moving Forward Podcast with John Lim Dick Smith, makeup artist “The Naked City” Mike Westmore, makeup artist Warren Beatty, director Jack Palance in "Dr. Jekyll and Mr. Hyde" Doug Murray BusinessofStory.com Park@BusinessOfStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Jeff Cohen, Director of Content Strategy at Oracle Marketing Cloud, joins the Content Pros Podcast to share his approach to strategizing content for an ever-evolving deck of marketing products while looking ahead and planning new and better ways to engage his audience.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert   In This Episode Why good content strategy means higher-level focus How repurposing old successful content leads to increased customer engagement Why planning for next year means working in a state of constant analysis and evaluation How MQLs indicate content plan effectiveness Why gated content isn't the only way to capture a prospect's information   Resources Jeff Cohen on Twitter: @jeffreylcohen Oracle Marketing Cloud Oracle Eloqua   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Shawn Callahan, Founder of Anecdote and author of, "Putting Stories to Work," joins the Business of Story Podcast to help listeners excavate, manifest, and revitalize their finest stories yet. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How to uncover stories in your personal and professional life that will connect with your audiences How to catalogue stories using cerebral hashtags and create your personal story archive Shawn's four story categories: connection stories, influence stories, success stories, and clarity stories How to keep your winning, go-to stories fresh and appealing How to tell the story of your strategy   Resources Anecdote.com “Putting Stories to Work,” by Shawn Callahan Anecdote's Storytelling for Leaders program Anecdote's Storytelling for Sales program Comedian Louis C.K. Comedian, actor, and author George Carlin Storytelling Coach, Terrence Gargiulo “The Storytelling Animal,” by Jonathan Gottschall Watch out for Park's upcoming Friday Blab Sessions  Business of Story YouTube Channel and video tools Park@BusinessOfStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Tamsen Webster, Executive Producer of TEDx Cambridge and Senior VP of Oratium, joins the Business of Story podcast to help brands “develop, refine, and deliver” powerful stories. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Identify the right story for the right people at the right time  "Motographics,” or motivation-based marketing Tamsen's essential elements of an overall message: why, what now, and how The three F’s, or reasons people don't like to present: lack of familiarity, lack of feeling, lack of faith The three P’s to combat the three F's: practice, passion, preparation How to use personas: the commander, the counselor, the showman, and the sage How the Proteus Effect plays into storytelling Resources Oratium.com Oratium.com/events Tamsenwebster.com Chekov's gun TEDx Cambridge TEDx Talks TED Talks TEDSummit 2016 “Wired for Story,” by Lisa Cron “Start With Why,” by Simon Sinek MarketingProfs podcast featuring Tamsen, "Why Your Marketing Doesn't Work" Brand Driven Digital podcast, "Beyond the Positioning Statement with Tamsen Webster" Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Catherine Blackmore, GVP of Customer Success at Oracle Marketing Cloud, joins the show to discuss the importance of training, change management, and business transformation to customer success. We also discuss whether the prominence of customer success is causing a convergence between sales and service. And yes, Bill did steal one of Catherine's ideas. Get on the email list at helpingsells.substack.com

Nancy Duarte, the Principal of Duarte Inc., and Patti Sanchez, her Chief Strategy Officer, join the Business of Story Podcast to share the tactics behind their masterfully persuasive presentations. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Nancy and Patti take us through the five stages of their Venture Scape: dream, leap, fight, climb, arrive How to use story tension to persuade an audience Powerful story and communication tools that leaders can use to galvanize employees and customers Re-dreaming and refusing to be satisfied with the status quo of past successes Resources Nancy's Twitter handle, @nancyduarte Patti's Twitter handle, @PattiSan The company's Twitter handle, @Duarte Duarte.com “Slide:ology: The Art and Science of Creating Great Presentations,” by Nancy Duarte “Resonate: Present Visual Stories that Transform Audiences,” by Nancy Duarte “Illuminate: Ignite Change through Speeches, Stories, Ceremonies, and Symbols,” by Nancy Duarte and Patti Sanchez Nancy Duarte analyzes Martin Luther King Jr.'s, "I Have A Dream" speech "Structure Your Presentation Like a Story," by Nancy Duarte, The Harvard Business Review “Steal the Show,” by Michael Port “An Inconvenient Truth" “Braveheart" Howard Schultz of Starbucks Ernest Shackleton Arizona State University School of Sustainability Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Randy Frisch, Co-Founder of Uberflip, and Chris Moody, Director of Content & Social Marketing at Oracle Marketing Cloud, join the Social Pros Podcast to discuss the importance of quality content and smart placement in social media. Special thanks to our sponsors: Salesforce Marketing Cloud (Connections 2016:  [...]

Geeta Nadkarni, President and creator of Baby Got Booked! joins the Business of Story Podcast to reveal how you can win media coverage and develop unstoppable PR without ever hiring an agency again. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why no small business should ever hire a PR agency How business owners can craft a compelling story that piques the interest of producers, reporters, and writers How to obtain fast and concrete wins How to channel passion, momentum, and innovation into your stories Creating stories that entertain, educate, and inform How to give yourself permission to rewrite your story and live into a bigger life Resources GeetaNadkarni.com Baby Got Booked podcast Baby Got Booked podcast with Park Baby Got Booked Labs BabyGotBooked.com Baby Got Booked's Facebook The Joy of Marketing "Worth Every Penny," by Sarah Petty Geeta's column in Entrepreneur Magazine Park@BusinessOfStory.com Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Michael Port, speaker, coach, and best-selling author, joins the Business of Story Podcast to reveal actionable strategies to master your public speaking techniques. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode The five essential story elements of any great presentation Why it’s important follow the three act story structure in your presentations Michael's five immediately actionable presentation techniques How to own the stage Michael's detailed rehearsal process Dealing with imposter syndrome when delivering your stories 50 actionable tips to craft your business story   Resources Steal the Show Podcast HeroicPublicSpeaking.com The Think Big Revolution keynote “Book Yourself Solid,” by Michael Port “Steal the Show," by Michael Port “The Contrarian Effect,” by Michael Port “The Think Big Manifesto,” by Michael Port HeroicPublicSpeaking.com/live Michael's three day master class questions@michaelport.com for details about Michael's graduate-level, four month, four days per month intensive HeroicPublicSpeaking.com/crashcourse/ "Start With Why," by Simon Sinek Sheryl Sandberg Richard Branson Mark Cuban Park@BusinessOfStory.com     Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.  

Industry leaders using the Oracle Marketing Cloud continue to inspire with our latest podcast. Guest Ryan Coates from Optum shares his story of leading his marketing team to receive the “Living our Values Award” from United Health Group, Optum's parent company. With his unique experience in marketing automation and social campaigns in the healthcare industry, Ryan inspires us with stories about taking risks and nurturing relationships.

Michael Gass, a leading advertising consultant, joins the Business of Story Podcast to share the power of clarifying your "rifle-shot story positioning" to stand out in a crowded marketplace. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How to help your brand rise above the "cacophony of communication and competition" How to clarify your core brand story How to claim your rifle-shot position in the marketplace How to use inbound marketing to attract a global network of clients—even as a solopreneur How to create niche, off-site content, and marketing while minimizing risk Resources FuelingNewBusiness.com Michael's Twitter Fuel Lines' Twitter  Michael's LinkedIn Fuel Lines' Facebook Feedly RSS Reader She-conomy.com TheStoreStarters.com Sheehan Associates MillennialMarketing.com "Marketing to Millennials," by Jeff Fromm "Millennials with Kids," by Jeff Fromm “On Death and Dying,” by Elisabeth Kübler-Ross World Business Conference 2016 Lewis Communications Advertising Agency MasterCraft Boats Tiffin Motorhomes March Brown Fly Fishing Park@BusinessOfStory.com     Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Bacon. The word of 2016 for Michael Ballard, Senior Manager of Digital Marketing at Lenovo. Why? Listen to the first episode of Inspiring Marketing to find out! Hear this innovative and passionate marketing leader speak to his experience, his successes and his recommendations for managing a superstar marketing technology stack with the Oracle Marketing Cloud at the core.  

Michael Hauge, a top Hollywood Story Consultant, joins the Business of Story Podcast to reveal the crucial and powerful elements in every successful screenplay, novel, or business story. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Why story is more important now than ever The three mistakes we make with our business, brand, and content marketing stories and how we can overcome them How to get a buyer to live vicariously through the success of existing customers How to use the structure of setup, hero, stakes, conflict, and aftermath to create compelling content How to identify the emotional stories that elevate a professional services brand The core foundation of every story: character, desire, and conflict Resources Park@BusinessOfStory.com StoryForMarketers.com Andre Chaperon Getting Goosebumps podcast StoryMastery.com “Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read," by Michael Hauge “Writing Screenplays that Sell,” by Michael Hauge "The Hero's Two Journeys," seminar with Christopher Volger and Michael Hauge   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Robert McKee, Story Mentor and creator of the famous Storynomics and STORY Seminars, rejoins the Business of Story Podcast for a follow up episode bridging the worlds of Hollywood and business.  The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode The three fundamental techniques of persuasion: emotional persuasion, rational persuasion, and the combination of emotional/rational persuasion, story The difference between implicit and explicit story The intersection of meaning, truth, and moral "Negaphobia," or the fear of all things negative Changing your thinking from inductive to causal How to win a free story consultation with Park Howell Resources McKeeStory.com Adaptation "Dialogue: The Art of Verbal Action for Page, Stage and Screen," by Robert McKee, coming out July 2016 "Story: Substance, Structure, Style and the Principles of Screenwriting," by Robert McKee Robert's Storynomics Seminars Red Bull Gives You Wings campaign Mr. Clean campaign Nike Just Do It campaign Siemens Answers campaign Starbucks campaign Women in Film   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Sam Knowles, Founder and Managing Director of Insight Agents, joins the Business of Story Podcast to take us on a step-by-step adventure through the story cycle, and to share the dynamics of combining psychology and business languages. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How story transforms from monomyth to fractal Key ways to move your audience to action How to personally break down the story cycle and apply it to your own life The stories buried in employee engagement surveys A transformative way of talking about products and services Identifying your purpose How to win a free story consultation with Park Howell Resources  Sam's LinkedIn Sam's Twitter Insight Agents David Ogilvy: The 8 Ogilvy Habits Freakonomics with Steven D. Levitt and Stephen J. Dubner "Start With Why," TED Talk with Simon Sinek "What makes a hero?," TED-Ed Talk with Matthew Winkler "Propaganda," by Edward Bernays "Drive," by Daniel H. Pink "Predatory Thinking," by Dave Trott "One Plus One Equals Three," by Dave Trott "Vocational Guidance Counselor," Monty Python "How to Use Story and Humor to Rise Above Business Jargon," Business of Story Podcast with Kathy Klotz-Guest Bill Bernbach dunnhumby.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Michael Margolis, CEO of Get Storied, joins the Business of Story Podcast to communicate story's power of disruptive innovation and how it can connect people to the opportunities of the present. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode The currency of stories in business and life The powerful possibilities of story Three universal truths on why stories connect us no matter who or where we are in the world Operational and organizational storytelling Michael's key structure of context, emotion, and evidence Resources  Getstoried.com Getstoried.com/redpill Story University The New About Me LeanStory Twitter @getstoried Instagram #getstoried "Believe Me: Why Your Vision, Brand, and Leadership Need a Bigger Story," by Michael Margolis “Wake Me Up When the Data is Over,” by Lori Silverman “The Moral Molecule,” by Paul J. Zak "Trust Me, I'm Lying," by Ryan Holiday Steve Denning   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Chris Moody, Director of Content and Social Marketing at Oracle Marketing Cloud, and Randy Frisch, Co-Founder and COO of Uberflip, join the Business of Story Podcast to reveal the strategy to fully engage your customers and map your story. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Understanding your business goals and mapping your content strategy to meet those goals What a marketing cloud actually is How to create specialized persona teams Mastering generalization and being on top of everything that comes across your desk How to better understand your audiences The importance of understanding why you do what you do Resources  Uberflip Oracle Marketing Cloud Eloqua Responsys Content Pros Podcast Modern Marketing Experience user conference Content Marketing Institute Joe Pulizzi DocuSign Uber Lyft "Start with Why," by Simon Sinek “Originals: How Nonconformists Move the World,” by Adam Grant BusinessofStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Kendall Haven, story consultant and pioneer in the neural and cognitive science of story, joins the Business of Story Podcast to share the latest discoveries in the field and to illustrate how to merge themes and messages into powerful story architecture. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode The scientific proof that story structure is a powerhouse of informational systems The latest cognitive research on story engagement, story power, empathy, and influence How to merge your themes and messages into powerful, effective stories Kendall’s tried and true tools for filtering story through an active subconscious Kendall's Neural Story Net How to think in story form Audience modeling Resources  KendallHaven.com “Story Proof: The Science Behind the Startling Power of Story," by Kendall Haven “Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach,” by Kendall Haven “The Storytelling Animal,” by Jonathan Gottschall “Houston, We Have a Narrative,” by Randy Olson BusinessofStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Our fearless hosts, Chris Moody of Oracle Marketing Cloud and Randy Frisch of Uberflip, take over the mics this week on the Content Pros Podcast to talk about how to improve upon one of the top predicted trends of 2016: sales enablement. In This Episode: Why “micro-marketing” is a new requirement for the job How marketers can help your sales reps How to create and use an asset catalog to your advantage How to increase communication and transparency between your sales and marketing teams Creating and using best tools to help your sales reps How to effectively use multi-purpose content hubs Resources: Oracle's The Future of Modern Marketing: 2016 Jive Collaboration Solutions Box Collaboration Tool Uberflip's Email Embedding Tool: Shout Enterprise Sales Tool: Outreach Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Nick Westergaard, Chief Brand Strategist at Brand Driven Digital, joins the Business of Story Podcast to reveal how brands can produce content that empowers their customers through dynamic positioning online. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How to create marketing that asks and answers questions Connecting your digital dots across platforms How to develop content and social media hacks to help you do more with less Identifying what your brand does better than anybody else The "Atticus Finch Rule of Marketing," walking a mile in your customers' shoes Why digital is such a multi-dimensional storytelling realm Resources “Get Scrappy: Smarter Digital Marketing for Businesses Big and Small,” by Nick Westergaard BrandDrivenDigital.com Westergaard.com Nick's Podcast, On Brand "Storynomics: How to Create a Story That Inspires, With Robert McKee," on the Business of Story Podcast Robert McKee’s Four-Day Story Seminar “The Brand Flip,” by Marty Neumeier “Primal Branding,” by Patrick Hanlon “The Social Code,” by Patrick Hanlon "Reinventing You: Define Your Brand, Imagine Your Future," by Doris Clark “What Great Brands Do,” by Denise Lee Yohn Budweiser Super Bowl Spot Dollar Shave Club Super Bowl Spot Dollar Shave Club's Instagram Warby Parker Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

Eric Munn, Social Media Lead at the satirical news outlet The Onion, joins the Business of Story Podcast to shed light on when and how businesses can embrace the comedy in their own stories. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How The Onion has mastered digital storytelling—and how you can, too The three ingredients essential to every humorous tweet and post How to create "thumb-stoppers" The secrets of social and how it can make or break a storyteller How more brands can take advantage of having more fun in their marketing The power of visuals on social media Resources TheOnion.com Onion Labs Onion Labs' and Bacardi's #realcocktail campaign Onion Labs' and Cheetos' "Sweetos" Vine Eric's Twitter Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

John Yorke, Managing Director at Angel Station and founder of the BBC’s Writer’s Academy, joins the Business of Story Podcast to share a unique perspective on the dynamic power of stories in the B2B world. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize.   In This Episode Mirror neurons and how they cause story to work on our brains How business communicators can be more effective with their stories. What happens when you realize that all business stories are quests Three big mistakes we make as business storytellers and how we can quickly overcome them   Resources Johnyorkestory.com "Storytelling for Business," John's online course "Into the Woods," by John Yorke "Wolf Hall," by Peter Straughan "A Time for Choosing," Ronald Reagan "The Essence of Storytelling Master Class" with Christopher Volger "The Prom Spot," Audi "Houston, We Have a Narrative," by Randy Olson "The Art of Dramatic Writing," by Lajos Egri "Wired for Story," by Lisa Cron E.M. Forster "The clues to a great story," TED Talk by Andrew Stanton, author of "Toy Story," "Finding Nemo," and "Wall-E" Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

In this week's Content Pros episode, our hosts Chris Moody of Oracle Marketing Cloud and Randy Frisch of Uberflip touch on reflections from their myriad interviews with experts: crafting a nuanced experience, managing assets, and constantly innovating. Special Thanks to Our Sponsors: Sigstr Oracle Marketing Cloud Uberflip In This Episode: How to provide the right experience for each channel The most important factors when determining whether to promote gated or non-gated content Identifying when you're innovating vs. following the "format" Why creating more nuanced content matters How globalization affects your content strategy Best practice marketing tools Why you should have a "librarian" on staff Resources:  Chris Moody's Website Chris Moody's Twitter Randy Frisch's Twitter Uberflip Blog Oracle Marketing Cloud Blog B2B Marketing Tool, Oracle Eloqua Video Marketing Tool, Vidyard Social Media Management Tool, Hootsuite File Sharing Tool, Slideshare Visit ContentProsPodcast.com for more insights from your favorite content marketers.  

Jeffrey L. Cohen joins the podcast from Oracle Marketing Cloud, where he serves as Director of Content Strategy, to share his insights into the gated content debate, blogging, and predictions from the top marketers about the kinds of changes 2016 will bring. Special Thanks to Our Sponsors: Sigstr Oracle Marketing Cloud Uberflip In This Episode: Exploration of the controversial “Content Gate” How to format blog posts most effectively How to use channel and asset as indicators of gating preference Why the funnel isn't really dead Why lead generation shouldn't actually be our total focus Why data is so crucial and too oft forgotten Where to find the best data backed predictions for 2016 Resources: Eloqua Jeff's Social Media Blog Oracle Marketing Cloud Blog Jeff's Book Jeff's Twitter Visit ContentProsPodcast.com for more insights from your favorite content marketers.    

Scott McNabb from Oracle Marketing Cloud talks about the tools CMO's need to tie their work to the revenue it generates.

If Boomtrain was a car company, they’d build spaceships. This machine learning company is on the cutting edge of predictive analytics and big data. I had the pleasure of interviewing co-founder and CEO Nick Edwards at the Oracle Marketing Cloud booth at IMPACT15.

In this podcast, Marilyn Cox of the Oracle Marketing Cloud shares a case study of how PerkinElmer used marketing automation in conjunction with their events to provide a better customer experience …

In this podcast, Marilyn Cox of the Oracle Marketing Cloud shares a case study of how PerkinElmer used marketing automation in conjunction with their events to provide a better customer experience … This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cclifescience.substack.com

Oracle Marketing Cloud Sr. Director of Corporate Marketing Nick Bell presents For Love or Money – a study of the two distinct sets of goals placed on Chief Marketing Officers. Mr. Bell uses his personal experiences to describe the dilemma and offer strategies for CMOs to be in two places at once.

We continue our conversation with the leaders of the Oracle Marketing Cloud with Nick Bell the Sr. Director of Corporate Marketing. We’re going to examine Nick’s role in this show and, in our next, Nick will be delivering his “For Love or Money” presentation about how CMOs deal with having two masters.

We continue our series with the professional marketers from the Oracle Marketing Cloud with Chris Moody, the OMC’s Director of Marketing for Content and Social. Chris’s relatively small team develops the content and shares it via social media that helps Oracle stay on top of the industry providing marketers of all stripes with the products and services they need to stay ahead. Chris has dedicated himself to helping educate marketers through speaking engagements and the weekly Content Pros podcast.

Shannon Paul, VP of Social Media at Fifth Third Bank, stops by the Content Pros Podcast today to discuss the challenges of digital marketing in a regulated environment and the best ways to collaborate with legal and compliance staff to create great content. Special thanks to our sponsors: ·       ProofHQ ·       InboundWriter ·       Oracle Marketing Cloud ·       Sysomos   Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Andrea Ward is the Vice President of Marketing at Oracle Marketing Cloud. Andrea's insights help marketing professionals know what to emulate and what to avoid in this rapidly changing industry. In addition to discussing her distinguished career, Andrea talks about the skills that make a sucessful marketer today compared to a successful marketer a decade ago.

Three minute update about upcoming webinar with Justin Klein of KPP Financial and the pending Impact14 conference in Vegas.  The conference kicks off Wednesday evening at High Roller at the LinQ hotel.  The High Roller is the world’s largest observation wheel.  It has 28 glass enclosed cabins holding 40 people each and offers spectacular views of the Vegas strip.  Welcome remarks by non other than Brian Wong the co-founder and CEO of Kiip who graced the cover of Entrepreneur magazine this month.  Frank Holland CVP of Advertising at Microsoft, Kevin Akeroyd, GM and SVP of Oracle Marketing Cloud, Rob Friedman, Chairman of Auction.com are just a few of the mainstage speakers.  And then there are the breakout sessions.  Social, Mobile/Content, Data & Analytics and Marketing Re-imagined.Learn more about both at imanetwork.org.