Podcasts about digital experiences

Dr. Maryam Ashoori on the risks and opportunities of AI Maryam Ashoori started studying AI long before it became popular. Now, as the Director of Product Management and Head of Product for IBM's watsonx.ai, Maryam is focused on delivering the best AI solutions. This week Maryam joins Tammy to talk about all things AI implementation and ethics. Maryam shares what AI applications she's most excited about right now and shares some of the biggest risks and opportunities she's seeing with enterprise AI implementations today. She also shares tips for building diverse and high-performing teams. A little hint - the best teams are built on trust and accountability. Please note that the views expressed may not necessarily be those of NTT DATALinks: Maryam Ashoori Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Great marketing doesn't start with a message; it starts with a mindset shift. If you want to make people feel something, you need more than a clever campaign. You need a story that invites them in and reflects something true.That's the magic of the “Assume That I Can” campaign, where simplicity meets significance, and storytelling sparks real cultural shift. In this episode, we unpack the power of that message with the help of our special guest, Mike Barton, VP of Corporate Communications and Content Marketing at AudioEye.Together, we explore what B2B marketers can learn from building accessible experiences, confronting audience assumptions, and crafting stories that create real connection.About our guest, Mike BartonMike is a marketing and communications leader dedicated to making the internet more accessible for all. As Vice President of Corporate Communication & Content Marketing at AudioEye, Mike leads marketing strategy, driving awareness and demand through blogs, social media, PR, video, and digital storytelling. Previously, at Adobe, he shaped content and executive messaging across Experience Cloud, Creative Cloud enterprise, and Document Cloud. With deep expertise in customer engagement and industry-specific storytelling, Mike excels at aligning business objectives with audience needs—crafting compelling narratives that resonate with C-suite leaders, end users, and decision-makers across industries.What B2B Companies Can Learn From “Assume That I Can” campaign:Start with the barrier, not the message. Before you talk about your product, talk about what's standing in the way. The best campaigns don't lead with features; they lead with mindset shifts. “If your audience already believed what you want them to believe, they'd be acting on it,” Mike explains. “What's the belief barrier that we need to identify and then either bring it down or address it?” Identify the roadblock first. Then your message has somewhere to go.Simplicity scales. Forget the fluff. The most effective campaigns are clear, precise, and emotionally resonant. Mike says, “The best ideas don't need paragraphs, they just need precision.” That's what made the “Assume That I Can” campaign so powerful: four words packed with meaning. Make your message easy to share and impossible to forget.Build stories people can see themselves in. If your marketing is talking at people, you've already lost them. Great content invites the audience into the story. Mike explains, “Connection and empathy really manifest when the person you're talking to sees themself in the story.” Whether it's about accessibility or enterprise software, lead with humanity. That's what makes people care.Quote*“ Data informs, but emotion transforms. And it's not that these are two mutually exclusive delivery mechanisms…it's really bringing data and emotion together. And as we saw in the “Assume That I Can” campaign, it was through the voice of somebody who had Down Syndrome. So we're constantly bringing in blind people or deaf people, or people who have mobility issues and letting them tell their story.”Time Stamps[0:55] Meet Mike Barton, VP, Corporate Communication & Content Marketing at AudioEye[01:13] Why the 'Assume That I Can' Campaign?[03:04] Mike's Role at Audio Eye[07:23] Breaking Down the 'Assume That I Can' Campaign[11:33] How to Make Your Content Accessible[15:13] B2B Marketing Takeaways from the Campaign[29:44] Addressing Belief Barriers in Marketing[31:58] Connecting Through Empathy and Storytelling[33:09] Marketing Strategy at Audio Eye[35:09] The Importance of Accessibility in Digital Experiences[36:02] Combining Data and Emotion for Impact[46:00] Final Thoughts and TakeawaysLinksConnect with Mike on LinkedInLearn more about AudioEyeAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Today, we're talking with Lanie Schenkelberg, former product manager and current VP of Product Marketing at Inovalon. In this episode, we discuss: The 4 essential elements of compelling product storytelling How to spot weak messaging - and what strong positioning really looks like How Lanie's team led a storytelling overhaul that contributed to Inovalon's growth Links LinkedIn: https://www.linkedin.com/in/laineschenkelberg/ Inovalon: https://www.inovalon.com/ Resources Make it Punchy, By Emma Stratton: https://punchy.co/make-it-punchy-book/ Obviously Awesome Positioning, April Dunford: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005 Chapters 00:00 Intro 01:48 The Importance of Messaging and Storytelling in Product 03:01 How to go from Product Management to Marketing 06:10 Understanding the Customer's Big Win 12:45 The Hero Story Format 15:12 The Role of Positioning and Differentiation in Product Marketing 21:23 How Lanie Scaled Positioning at Inovalon 31:29 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Lanie Schenkelberg.

For Patrick Ta Beauty, the key to growth isn't just great marketing — it's an experience that educates, inspires and converts.In this episode of Retail Remix, host Nicole Silberstein chats with Heidi Lim, VP of Ecommerce at Patrick Ta Beauty. With experience leading digital growth at brands like ThirdLove, Estée Lauder and Fashion Nova, Heidi shares how she's now helping Patrick Ta Beauty stand out in the crowded, trend-driven beauty market. From breaking through the noise on TikTok to building smarter marketing flows, she reveals what it really takes to scale a prestige beauty brand today.Together, they discuss:How the brand turns product education into a powerful driver of conversion and trust;Why a diversified channel mix — DTC, Sephora, TikTok Shop — is key to building both reach and resilience;What makes creator partnerships work — and how to keep them aligned with your brand story;How the team achieved 8X year-over-year growth during BFCM by doubling down on retention;PLUS the beauty trend you'll be hearing about all summer. RELATED LINKSExplore Patrick Ta Beauty's latest products and digital experiencesRead more about ecommerce innovation at Retail TouchPointsCheck out past episodes of Retail Remix

Keena Patel-Moran on building a more holistic healthcare industry As a young professional Keena Patel-Moran saw firsthand how a healthcare product she developed helped save lives. Now the Healthcare and Lifesciences Industry Lead at Launch by NTT DATA, Keena is still working towards building a more human approach to healthcare. This week, Keena sits down with Tammy to discuss ways to improve the industry and give patients the support they need and deserve. Keena reflects on how a personal experience watching a family member's health journey shaped how she views the healthcare industry today. They discuss why doctors should look beyond just symptoms and at the whole individual and make a case that improving healthcare processes is not only better for patients and care-takers but is also good for business. Please note that the views expressed may not necessarily be those of NTT DATALinks: Keena Patel-MoranLearn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, we're talking with Dr. Deepti Mehtani, VP of Clinical and AI Solutions at NextGen Healthcare. In this episode, we discuss: How Dr. Mehtani's team proved AI can be trusted with sensitive medical data - So why are you avoiding it in your own product? The key lessons behind NextGen's AI that turns doctor-patient conversations into medical-grade, accurate, structured data And how Deepti and her team won over skeptical doctors and turned them into AI champions - saving them hours per day in the process Links LinkedIn: https://www.linkedin.com/in/drdeeptimehtani/ NextGen Healthcare: https://www.nextgen.com/ Resources Spotlight Interview: https://blog.logrocket.com/product-management/leader-spotlight-deepti-mehtani/ How To Say "Not Yet" To Enterprise | Deepti Mendiratta, VP Of Products (HungerRush) | LaunchPod: https://youtu.be/WHapWGbuS0Q Chapters 00:00 Intro 01:04 From Medicine to Tech 03:41 NextGen Healthcare Overview 04:54 AI Solutions for Clinicians 09:17 Patient Summaries and Ambient Assist 18:46 Building Trust in AI 21:12 Data Privacy and Security 27:51 Improving Patient Access 33:10 Cross-Industry Insights 34:56 Conclusion Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Deepti Mehtani.

Vlad Moskovski on helping leaders tap into their emotional and somatic intelligence According to Vlad Moskovski, the thing that is transforming leadership these days is somatic intelligence, or the ability to feel and understand sensations in the body and how they relate to what we're navigating. Vlad has been coaching CEOs and their executive teams for over 15 years and has seen first hand the difference that emotional intelligence and somatic intelligence can make on a team. This week he joins Tammy to share anecdotes and data on how these types of intelligence can help leaders and teams improve their KPIs and be better problem solvers. He also turns the mic on Tammy and gives her an impromptu coaching session. Please note that the views expressed may not necessarily be those of NTT DATALinks: Vlad Moskovski Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, our guest is Michael Park, VP of Product and Project Management at Buffini and Company. In this episode, Jeff talks to Michael about: His six lessons from scaling product from zero to $25M ARR The nuance that comes with the “founder mode” discussion And what a self-imposed sabbatical taught Michael about product leadership. Links LinkedIn: https://www.linkedin.com/in/gotothepark/ Resources Spotlight Interview: https://blog.logrocket.com/product-management/leader-spotlight-michael-park/ Chapters 00:00 Introduction 02:58 The Burden of Digital Inventory and Tech Debt 06:17 The Importance of Focus and Time Management in Product Development 06:48 Challenges and Realities of Product Management Practices 07:37 Michael Park's Sabbatical and Reflections on Product Leadership 13:37 The Value of Consistency and Fundamentals in Product Management 18:25 Hiring for Cultural Fit and Communicating Company Goals 20:47 Transitioning from Founder to Product Leader 27:22 The Role of a Product Leader in Scaling a Business 28:43 The Importance of Founder Involvement 30:45 Balancing Founder Mode and Professional Management 36:19 The Parent-Child Analogy in Business Leadership 41:53 The Debate on Roadmaps: Rigid vs. Squishy 46:32 Product Evangelism and Cross-Functional Collaboration 50:18 Conclusion and Final Thoughts Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Michael Park.

Deanna Steele on finding joy and being deliberate with how you spend your time As Chief Information Officer at Allied Universal, Deanna Steele is at the forefront of major technological change and is a driving force for innovation. This week Deanna joins Tammy to talk not only about how to lead organizations but also how to lead ourselves. Deanna talks about why she takes a quarterly inventory of her goals to make sure she is being intentional with where she spends her time. She also talks about the power of female friendships, especially in the world of tech, and talks about how seeking joy and being a well-rounded individual will help you be a better leader. Please note that the views expressed may not necessarily be those of NTT DATA.Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're excited to kick off a new show focusing on the real-world AI applications that product teams are using to become faster, more efficient, and smarter. Jeff has been traveling across the country meeting product leaders, and he keeps having the same conversation: every product person wants to know how their peers are using AI in their teams and their workflows. So we're bringing you those conversations about how your peers are using AI in their day-to-day to move faster and more efficiently than ever before. In our first episode, we're welcoming back Roman Gun, VP of Product at Zeta Global. In this episode, we talk about: The prompting and workflow orchestrations Roman created to automate writing PRDs, one of the most disliked tasks of product managers, and how he has made them into living, breathing documents that initiate collaboration The AI communities and platforms he uses, including Reddit and Discord, to stay ahead, learn new tricks, and gain early access to the best new tools And Magic...not actual magic, but we have a little fun with Roman's side-project centered around Magic: The Gathering, and how he built tools to prototype new decks and beat players with far more experience Links LinkedIn: https://www.linkedin.com/in/romangun/ Zeta Global: https://zetaglobal.com/ Resources Real-world AI products with Roman Gun, VP of Product: https://www.youtube.com/watch?v=B7syxCetzHU Leader Spotlight: Right-sizing processes, with Roman Gun: https://blog.logrocket.com/product-management/leader-spotlight-roman-gun/ Inside Gemini 2.5 | Logan Kilpatrick | PodRocket: https://youtu.be/2LGKwf2xH7g Tools OpenAI: https://openai.com/ Gemini: https://gemini.google.com/ Claude: https://claude.ai/ Figma: https://www.figma.com/ Coda: https://coda.io/ Notebook LM Discorder: https://support.google.com/notebooklm/answer/16268096?hl=en&co=GENIE.Platform%3DDesktop Cursor: https://www.cursor.com/ Windsurf: https://windsurf.com/ Loveable: https://lovable.dev/ ChatGPT: https://chatgpt.com/ Chapters 00:25 AI in Action 01:27 Real-World AI Applications 02:41 Community and AI Learning 06:12 Automating PRDs with AI 11:51 Training AI for Better Outputs 14:48 Prototyping with AI Tools 16:03 Generating Baseline Code with AI Tools 16:17 The Power of Prototyping and User Feedback 16:36 Accelerating the Creative Process 18:18 Magic: The Gathering and AI Deck Building 19:28 Challenges and Innovations in AI Deck Building 21:35 Learning and Applying AI in Real Life 25:30 The Future of Junior Roles in Tech 30:21 Final Thoughts and Encouragement Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Roman Gun.

Munawar Ahmed on getting the best out of your team in high-stress situationsMunawar Ahmed has a unique gift for growing teams and designing award-winning experiences at scale and has spent the last two decades working with some of the biggest companies from Verizon to Microsoft. This week Munawar joins Tammy to discuss how she helps teams reframe problems and build incredible experiences. Munawar explains how teaching physics, chemistry and earth science at the 8th grade level in L.A. informs the design work she does today and breaks down how she deals with difficult behaviour should it pop up on a team. Please note that the views expressed may not necessarily be those of NTT DATA.Links: Munawar Ahmed Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today on the pod, we're talking with Kamal Srinivasan, SVP of Product Development at Alludo. In this episode, we discuss: How CorelDraw was modernized from a legacy desktop tool into an AI-enabled, collaborative SaaS product, including: The user research approach that balanced less mature users with the needs of long-time power users And How they utilized AI to power entire workflows, helping all users behave like pros We also discuss Kamal's navigation of a major roadmap misalignment with senior leadership, including: The real negotiation tactics he used to diffuse the initial conflict And his “squiggly line” framework for balancing near-term revenue with long-term product vision Links LinkedIn: https://www.linkedin.com/in/kamalsrinivasan/ Resources Tell Your CEO They're Wrong (And KEEP Your Career) | Steve Nash, Dir. Product (GumGum) | LaunchPod: https://youtu.be/oeEBy8mJfB0?feature=shared Chapters 00:00 Intro 01:56 From PhD to Product Management 02:47 The Value of a PhD in Product Management 05:26 Challenges in Modernizing Legacy Products 06:11 Understanding Vector Graphics Design 09:47 Democratizing Design Tools 16:23 User Feedback and Product Development 19:49 Incorporating AI in Design Software 21:43 Integrating AI into Design Workflows 22:51 Enhancing Productivity with AI 24:15 Proactive Issue Detection with AI 27:21 Understanding Parallels Virtualization 29:50 Challenges and Strategies in Product Development 38:20 Effective Communication and Leadership 41:52 Conclusion and Future Plans Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Kamal Srinivasan.

Summary   In this episode, Wayne Marcel interviews Hayk, a crypto advocate with a rich history in community building and project management within the Web3 space. They discuss Hayk's journey from parkour and photography to exploring NFTs and building communities in Armenia. Hayk shares insights on the potential of NFTs in marketing and art, the challenges of transitioning to project management in Web3, and his experiences with trading and meme coins. The conversation highlights the evolving landscape of digital assets and the importance of community engagement in the crypto space. In this conversation, Wayne Marcel and Hayk discuss the innovative concept of physical NFT stores, the future of Web3 and NFT education, and the potential use cases for Web3 in the music industry and payments. They explore how physical NFT stores simplify the purchasing process for consumers, the importance of educating new users about the value of Web3, and how NFTs can empower musicians by providing them with fairer compensation and direct connections to their fans.   Follow Hayk: https://linktr.ee/web3hayk  Follow The Introduction Call Podcast: https://x.com/theintrocall    Takeaways   Hayk's journey began with parkour and photography. He built workout parks in Armenia to promote a healthy lifestyle. NFTs are seen as products in the digital world. Art has significant potential in the NFT space. Gamers understand the value of digital ownership. Hayk launched a community to educate people about Web3. He transitioned to project management in the NFT space. The importance of community in the crypto ecosystem is emphasized. Trading experiences can be a roller coaster. Meme coins present both opportunities and risks. Some altcoin positions are going to pay off really well. The initial idea was to make NFTs more simple. We're not selling physical pieces, we're selling an NFT. The NFT awards have been conducted for three times already. We're constantly speaking about onboarding the next billion users. We need to move towards a state of web3 where the user doesn't care about the tech. It all comes down to the use cases. Most musicians today are not earning a fair wage. You can create those experiences with NFTs. The main issue with music NFTs is probably where they're streamed at.   Chapters   00:00 Introduction to Hayk and His Background 11:00 Exploring NFTs and Community Building 18:05 Transitioning to Project Management in Web3 21:04 The Future of NFTs and Trading Experiences 21:58 Exploring Physical NFT Stores 30:08 The Future of Web3 and NFT Education 36:50 Use Cases for Web3 in Music and Payments

As banking rapidly moves into the digital space, one critical question remains: where does trust go? This episode unpacks how financial institutions can rebuild one of their most valuable — and increasingly fragile — assets: customer trust in a digital-first world.Discover why experience design isn't just about aesthetics — it's about building credibility, loyalty, and long-term success in modern finance. Explore how shifting from personal, face-to-face interactions to digital platforms has eroded traditional trust, making transparency, reliability, and consistent digital experiences essential for survival.The discussion highlights how innovation and inconsistent digital branding can unintentionally undermine trust, even as customers demand seamless, intuitive online services. Most importantly, this episode spotlights a strategic solution: Digital Experience Branding — a powerful approach that integrates brand identity with user-centric design to deliver cohesive, reliable, and trust-building experiences across every digital touchpoint.Find out:Why traditional trust is eroding in digital banking — and how to bring it backThe essential ingredients of a trustworthy brand identity for banksHow consistent digital experience branding can drive loyalty, confidence, and business growthRead the full article on UXDA's blog: https://www.theuxda.com/blog/return-trust-banking-through-digital-experience-branding* AI podcast on UXDA article powered by Google NotebookLM#uxda #fintech #banking #FinancialServices #BankingUX #DigitalBanking #FintechPodcasts #BankingTrends #innovation #future #BankingInnovation #UXDigitalStrategy #UXStrategy #DigitalExperienceBranding

Raj Singh on leading agile teams in a slow-moving industry Raj Singh is a hands-on technology executive, he doesn't hide behind his desk he leads by example. Raj has over 28 years of experience in information and technology and is the Global CIO at Visteon Corporation, a leading automotive technology business. This week Raj joins Tammy to discuss his three Ts of organizational change - trust, transparency, teamwork. He explains how these values are helping to make the industry more agile and shares what he's most excited about in the future of the automotive industry. Please note that the views expressed may not necessarily be those of NTT DATA.Links: Visteon Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, we're talking with Mahesh Guruswamy, CPTO at Kickstarter. In this episode, we discuss: How daily reflection on hard moments helped him grow as a leader—and led to his widely praised book How to Deliver Bad News and Get Away with It. How Kickstarter went from “printing money” and experiencing “insane” PMF to plateauing - and how they created urgency and competition to quickly turn it around The actual process Kickstarter used to activate its creator and backer communities to shape a better UX, build real loyalty, and re-ignite growth Links LinkedIn: https://www.linkedin.com/in/maheshguruswamy/ Website: https://www.maheshguruswamy.com/ Substack: https://maheshguruswamy.substack.com/ Resources How to Deliver Bad News and Get Away with It: A Manager's Guide, By Mahesh Guruswamy: https://www.amazon.com/How-Deliver-Bad-News-Away/dp/B0D7FHTTNN Tell Your CEO They're Wrong (And KEEP Your Career) | Steve Nash, Dir. Product (GumGum): https://youtu.be/oeEBy8mJfB0 Chapters 00:00 Intro 01:09 Mahesh's Background and Kickstarter Connection 02:08 The Power of Writing and Self-Reflection 04:28 Publishing a Book: How to Deliver Bad News 05:53 Effective Communication and Feedback 06:46 Navigating Tough Conversations 11:03 Kickstarter's Evolution and Challenges 14:16 Listening to Customers and Adapting 19:36 Navigating Market Shifts and Growth 20:34 Prioritizing Customer Feedback 25:59 Building and Engaging the Community 29:54 Competitive Strategies and Organizational Culture 34:05 Leadership and Legacy 37:03 Conclusion and Future Prospects Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Mahesh Guruswamy.

En este nuevo episodio Esteban Gómez y Paula Valdés, de la Unidad de Digital Experience, nos cuentan cómo la experiencia del cliente (CX) e inteligencia artificial (IA) están maximizando la experiencia en ecommerce, permitiendo a las marcas diferenciarse en un mercado cada vez más competitivo. A través de estrategias innovadoras, están transformando la manera en que las empresas interactúan con sus clientes, creando relaciones más profundas y significativas.

In this episode, Jeffrey discusses Part 4 of the NextThink Blog: Let's Talk Numbers: 15 Indispensable Stats about DEX & End-User Computing. This episode is focused on software usage.Each week, Jeffrey will be sharing his knowledge on Service Delivery (Mondays) and Service Management (Thursdays). Jeffrey is the founder of Service Management Leadership, an IT consulting firm specializing in Service Management, Asset Management, CIO Advisory, and Business Continuity services.  The firm's website is www.servicemanagement.us.  Jeffrey has been in the industry for 30 years and brings a practical perspective to the discussions. He is an accomplished author with seven acclaimed books in the subject area and a popular YouTube channel with approximately 1,500 videos on various topics.  Also, please follow the Service Management Leadership LinkedIn page.

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Mark Stern, founder and CEO of Custom Box Agency, an award-winning boutique specializing in bringing digital offers to life through innovative offline ‘box experiences.’ Today, he’ll share how he made the leap from corporate to startup life, offer practical tips for integrating physical touchpoints into a digital world, and discuss the secret sauce behind building high-impact customer journeys. I can’t wait to dive into his wealth of knowledge. KEY TAKEAWAYS When I mixed physical and digital together with my publication called ‘Entrepreneur Elements’ I people started posting unboxing videos, which a digital-only product can do. Everyone who received the product became an ambassador and lots of organic traffic was being created as a result. During Covid the virtual event game became bloody red, in terms of competition, because everyone became a virtual event expert overnight. But the boxes, and how we were approaching this to get results faster, was an unknown, exciting realm which I went 100% in on and the business skyrocketed from zero to a million in the first year just by pivoting and focussing on this opportunity. What we include inside our boxes is a welcome note, a getting started guide – which, for me is the most powerful sales pieces to orient people on the journey that they’re about to start and see your universe, a journey map – a visual depiction of the recipe that’s going to get you the result, then all the tools and resources. This isn’t SWAG (Stuff Without A Goal), think of it a product development and who we can truly get into your programme and give people the incentive structure to want to take one step at a time. I love data, so I can engineer feedback loops to say, once you’ve hit a certain milestone, how can I get you to provide me with the information I need so 1, I can celebrate you, but 2, it also gives me good intel to make the product you’re making better. BEST MOMENTS ‘In the online space done beats perfect. I approach the standards of the online realm in a corporate way; the client’s either ready or not ready at all.’ ‘If you have a digital product, you have to compliment it with something physical because physical can tap into other modalities and senses that digital can’t.’ ‘It’s not about you, it’s truly about your customers and their needs.’ ‘Boxes can be a tool to take what you’re already talking about/teaching, or the service you’re providing and making it easier for people to have the breakthrough in the tangible way the a digital-only product just can’t.’ ABOUT THE GUEST Mark Stern is an accomplished serial entrepreneur and the visionary behind Custom Box Agency, an award-winning experience design firm headquartered in Austin, Texas. Leveraging his background as a top-ranked strategy consultant at Deloitte, Mark has guided major retail and lifestyle brands through transformative growth initiatives. He holds an MBA from Duke University and has been recognized as a Forbes Next 1,000 Entrepreneur, as well as featured in Joey Coleman’s bestselling book Never Lose an Employee Again.Mark’s passion for merging the physical with the digital underpins his signature approach of crafting “offline-meets-online” experiences. By moving beyond standard swag and focusing on strategic box campaigns, Mark’s team has successfully launched 100+ direct mail initiatives—boosting conversions, slashing churn, and extending customer lifetime value. As a mentor at SXSW, sought-after keynote speaker, and champion for innovative entrepreneurship, Mark remains dedicated to helping businesses of all sizes adopt experience design as a powerful lever for growth. Email ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. Twitter LinkedIn Instagram Facebook TikTok Email Website This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

Rori Duboff on how to create trust in the modern digital age For over 20 years Rori Duboff has been at the forefront of digital strategy across marketing, design and media. Throughout her time in the industry one of the main values that Rori has focused on is trust - how do we understand what is real and what is not - especially in an age of growing online misinformation. This week Rori joins Tammy to discuss her recently developed Trust Stack, a tool she developed to sift through the noise and seek out what is real and true.Please note that the views expressed may not necessarily be those of NTT DATA.Links: Rori Duboff Fakespot Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today's episode, our guest is Lauren Schuman, VP of Product Growth at Bitly & former Sr. Dir. of Product Growth at MailChimp. In this episode, we discuss: How Lauren created product-led growth (PLG) as a discipline at MailChimp and turned it into a systematic growth engine The turnaround story behind a failed product launch, and how it led to a 183% spike in adoption overnight Why lagging engagement pushed her to lead a ground-up rebuild of MailChimp's core email editor to improve growth Links LinkedIn: https://www.linkedin.com/in/laurenschuman/ Chapters 00:00 Introduction to Lauren Schumann 03:09 Transition to E-commerce and PLG 07:15 Joining MailChimp and Early Challenges 09:50 Implementing PLG at MailChimp 13:43 Navigating Organizational Politics 19:03 Improving User Experience at MailChimp 19:26 Defining Key Customer Journey Metrics 20:30 Challenges and Solutions in Email Activation 21:40 Balancing Core Competencies and Expansion 22:59 The Role of AI in Product Management 24:50 Human Touch in the Age of Automation 27:48 Future of AI and Personalization 34:50 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Lauren Schuman.

In this episode, Jeffrey discusses Part 3 of the NextThink Blog: Let's Talk Numbers: 15 Indispensable Stats about DEX & End-User Computing. This episode is focused on unseen issues.Each week, Jeffrey will be sharing his knowledge on Service Delivery (Mondays) and Service Management (Thursdays). Jeffrey is the founder of Service Management Leadership, an IT consulting firm specializing in Service Management, Asset Management, CIO Advisory, and Business Continuity services.  The firm's website is www.servicemanagement.us.  Jeffrey has been in the industry for 30 years and brings a practical perspective to the discussions. He is an accomplished author with seven acclaimed books in the subject area and a popular YouTube channel with approximately 1,500 videos on various topics.  Also, please follow the Service Management Leadership LinkedIn page.

Futures engineer Valentina Contini on the importance of harnessing your differencesValentina Contini is often the outsider in the room. As an Italian woman with purple hair and tattoos who worked in the male-dominated automotive industry she was often the black sheep - but that's what made her valuable. This week Valentina joins Tammy to discuss the importance of authenticity and leading by example. As a technofuturist, Valentina also shares the future technologies that she's most excited about…could a brain-machine interface or flying car be on the horizon? Please note that the views expressed may not necessarily be those of NTT DATA.Links: Valentina Contini Amy Webb Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today's repeat episode, our guest is Steve Chazin, CEO & Founder of Skytech.io and formerly VP of Products at Alarm.com. In this episode, we discuss: Steve's experience working at Apple, competing with Final Cut Pro, and his current role at alarm.com The time he said no to Steve Jobs — and how that pushed his career forward The importance of user-centered product design and the impact of AI in home security Links LinkedIn: https://www.linkedin.com/in/chazin/ Chapters 00:00 Intro 03:05 Reviving Apple: The University Consortium 07:04 The iMac and Think Different Campaign 07:37 Lessons from Steve Jobs 11:35 Competing with Apple: The Avid Story 19:05 Current Role at Alarm.com 21:41 The Future of AI in Home Security 27:15 Advice for Aspiring Technologists 29:49 Conclusion and Final Thoughts Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr). Special Guest: Steve Chazin.

In this episode, Jeffrey discusses Part 2 of the NextThink Blog: Let's Talk Numbers: 15 Indispensable Stats about DEX & End-User Computing. This episode is focused on technology disruptions.Each week, Jeffrey will be sharing his knowledge on Service Delivery (Mondays) and Service Management (Thursdays). Jeffrey is the founder of Service Management Leadership, an IT consulting firm specializing in Service Management, Asset Management, CIO Advisory, and Business Continuity services.  The firm's website is www.servicemanagement.us.  Jeffrey has been in the industry for 30 years and brings a practical perspective to the discussions. He is an accomplished author with seven acclaimed books in the subject area and a popular YouTube channel with approximately 1,500 videos on various topics.  Also, please follow the Service Management Leadership LinkedIn page.

Racing legend Tony Kanaan shares how he shifted to a team mentality after a career in the spotlight This week Tony Kanaan (also known as TK) joins Tammy to reflect on his career transition from Indy 500 champion to Team Principal at Arrow McLaren. TK shares how he learned to make fast-paced decisions behind the wheel, and why he believes good people are at the center of success. He also confirms the urban legend of the ‘bionic shirt' created by NTT DATA and how complex, live data is still core to his work today.Please note that the views expressed may not necessarily be those of NTT DATA.Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today's episode, we're talking with Jeremy Pollock, VP of Product at WP Engine. In this episode, we discuss: Why speed is the new moat — Jeremy is pushing PMs to use AI, ship code, and move fast, because in the AI era, slow teams fall behind for good How WP Engine is enabling product teams to use AI — through access, training, and best practices that turn weeks of work into hours And, How big, aspirational product goals create momentum — giving teams the motivation to “eat their vegetables” and tackle the foundational work required for long-term success Links LinkedIn: https://www.linkedin.com/in/dane-molter-6b937231/ Navan: https://navan.com/ Resources (Ethically) cheat your way to $250M+ | Mikal Lewis, Product Exec. (Whole Foods, Nordstrom): https://youtu.be/5txeT2U_YQo Chapters 00:00 Intro 01:06 Dane Molter's Journey From Amex to Grubhub 01:44 The Grubhub Experience: Embracing Imperfection 04:08 The Push for Hypergrowth in Product 05:19 Lessons in Product Risk and Innovation 06:59 The Bigger Picture: Product Beyond Technology 09:30 Focusing on Bravery in Product Innovation 12:12 Applying Product Lessons at Navan 17:50 Enterprise Travel Challenges and AI Solutions 19:53 Business Outcomes and Accountability 20:13 Learning Business Mechanics at Amex 26:15 The Importance of Small Tests in Product Testing 34:27 Navigating AI and Emerging Technologies 37:45 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com (https://logrocket.com/signup/?pdr).

In this episode, Jeffrey discusses Part 1 of the NextThink Blog: Let's Talk Numbers: 15 Indispensable Stats about DEX & End-User Computing. This episode is focused on impacts to digital experience.Each week, Jeffrey will be sharing his knowledge on Service Delivery (Mondays) and Service Management (Thursdays). Jeffrey is the founder of Service Management Leadership, an IT consulting firm specializing in Service Management, Asset Management, CIO Advisory, and Business Continuity services.  The firm's website is www.servicemanagement.us.  Jeffrey has been in the industry for 30 years and brings a practical perspective to the discussions. He is an accomplished author with seven acclaimed books in the subject area and a popular YouTube channel with approximately 1,500 videos on various topics.  Also, please follow the Service Management Leadership LinkedIn page.

Ankur Mathur on moving from enterprise to start-up Ever an optimist, Ankur Mathur is always looking to the future for exciting new opportunities. Formerly at Accenture and now the Founder and Chief Experience Officer of REVEL Moments Ankur has vast experience leading change at both large enterprises and start-ups. This week Ankur joins Tammy to share tips on how to create a start-up within a large organization and also the benefits and risks of going out on your own. He also shares what he's most excited about in the world of tech and how AI could impact the traditional consulting industry. Please note that the views expressed may not necessarily be those of NTT DATA.Links: REVEL Moments Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On today's episode, we're talking with Rajitha Chaparala, VP of Product at Procore, a construction management solution and one of the most successful examples of vertical SaaS out there today. In this episode, we discuss: How Rajitha and Procore got hesitant construction executives hungry for AI by showing real, immediate value in processing unstructured data, improving efficiency, and taking friction out of core workflows Rajitha's critical processes to ensure data quality, consistency, and collection in service of AI solutions deliver on their promise How you can leverage 3rd party data to unlock the promises of AI Links LinkedIn: https://www.linkedin.com/in/rajithachaparala/ Procore: www.procore.com Resources Do THIS to Build a $1M+ Product Team (ex Google, Bitly PM) | Product Growth Podcast with Aakash Gupta: https://www.news.aakashg.com/p/matt-lemay-podcast Chapters 00:00 Introduction to LLMs and Data Structuring 01:39 The Importance of Data in Product Management 04:53 Impact-Driven Product Management 08:28 Challenges and Solutions in Data Utilization 13:00 Energy Efficiency and Data Insights 16:33 The Role of AI in Data Normalization 19:56 AI's Role in Construction Efficiency 20:34 Automated Area Takeoff 21:18 Leveraging LLMs in Construction 22:33 Challenges and Adoption in the Construction Industry 25:05 Streamlining Information Dissemination 25:27 Request for Information (RFI) Process 31:26 AI Integration in Procore's Tools 33:57 Future of AI in Construction 39:01 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr)

Brant Beard on embracing challenges and creating a culture of constant learning This week on Catalyst Tammy is joined by Brant Beard, Assistant VP of Talent Growth at HCH Healthcare. In his 22 year career, Brant has held a variety of different roles, from product development, to cybersecurity, to communications and more. The one thing that remained the same throughout it all is his passion for transformation. This week, Brant shares how his career journey transformed him from an introvert to an extrovert, shares tips on how to overcome imposter syndrome and explains the importance of lifelong learning in fast-paced industries. Please note that the views expressed may not necessarily be those of NTT DATA.Links: Mel Robbins - The Let Them Theory Patrick Lencioni - Getting Naked Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, we're talking with Jake Hookom, EVP of Product at Perforce. In this episode, we'll explore: How Jake's focus on "category carving" at Four51 helped them soar above the sea of headless commerce tools and into a successful exit Why most PMs are wrong to measure success on features shipped - it's about solving user problems throughout the entire customer journey And, how Sitecore's enormous practitioner community provided market awareness and a means to drive product adoption beyond anything they could do alone disrupts the world Links LinkedIn: https://www.linkedin.com/in/jacobhookom/ Perforce: https://www.perforce.com/ Resources Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney: https://www.harperacademic.com/book/9780062407610/play-bigger/ Chapters 00:00 Intro 01:17 Joining 451 During COVID 02:24 First 90 Days Strategy 04:21 Defining a New Category 08:07 Focusing on B2B Market 10:16 Product as a Spectrum 15:59 Importance of Compliance 19:37 Success and Acquisition 20:17 Joining the Java Champions Community 21:22 The Acquisition by Sitecore 22:29 Focusing on B2B Product Sales 24:16 Building a Practitioner Community at Sitecore 25:40 Leveraging Community Feedback 30:00 The Role of Product in Solving Problems 33:52 Engaging and Growing the Community 39:27 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Jake Hookom.

Leonardo Hirschbrand looks back on 29 years of digital transformation at Unilever In this week's episode of Catalyst, Tammy is joined by a pioneer in digital transformation Leonardo Hirschbrand. Over his 29 year career at Unilever Leo helped the brand go from pen and paper to a tech-forward global company. Leo shares some stories about the early days at Unilever and how digital transformation helped bring the company into the future. He also shares his thoughts on how to lead global teams and how AI can revolutionize customer research. Please note that the views expressed may not necessarily be those of NTT DATA.Links: Technically Wrong Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, we're talking with Sean McLeary, VP of Product Experience at Intapp. In this episode, we'll explore: How Sean turned Macys.com and Macy's brick-and-mortar into one cohesive experience, increasing revenue across both sources How the team at DocuSign improved the UX to go from tech darling to mainstream product The current landscape of AI adoption, addressing "empty box syndrome," and how AI's parallels to the early stages of the internet help us understand how user behavior might evolve Links LinkedIn: https://www.linkedin.com/in/smcleary/ Intapp: https://www.intapp.com/ Resources How To Say "Not Yet" To Enterprise | Deepti Mendiratta, VP Of Products (HungerRush) | LaunchPod: https://youtu.be/WHapWGbuS0Q How to A/B test your product to millions in ARR | Eric Metelka, Head of Product (Eppo) | LaunchPod: https://youtu.be/3u5vovkAtXc Chapters 00:00 Intro 01:23 Challenges in Bridging Physical and Digital Retail 03:13 Macy's Digital Transformation 06:44 User Research and Implementation 12:30 Impact and Results of Macy's Integration 15:04 Introduction to DocuSign's Evolution 20:42 Challenges in Highly Regulated Industries 21:51 User Research and Common Themes 22:11 DocuSign's Feature-Rich Product 23:40 Sender and Signer Dynamics 28:16 Trust Layer and Proof of Insurance 32:28 AI and Data Ownership 35:42 The Future of AI in Everyday Life 40:37 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Sean McLeary.

After three seasons of insightful discussions, deep dives into data and marketing wisdom, we're saying goodbye to Good Data, Better Marketing. In its place rises something bigger, bolder, and better.Introducing Builders Wanted, the podcast for trendsetters. The ones who break, build, and rebuild. The architects of digital experiences, seamless communication, and next gen strategies. A builder is not a job title – it's a mindset. Whether you're engineering the future of AI, rethinking customer engagement, or launching something that's never been done before. This podcast is for you.This season, we go beyond trends and into the trenches, talking to the visionaries, risk takers, and pioneers who are shaping the business world. No fluff, no buzzwords, just the real stories of breakthroughs, pivots, and game changing innovation, one episode at a time.Hit subscribe and let's get to work, builders.

Chappell Ellison on balancing professionalism whilst staying true to yourself This week we're sharing one of our most recent favorites from the archives, a conversation with Launch's Director of Digital Strategy, Chappell Ellison. In this episode Tammy and Chappell dive into what it means to bring your authentic self to work and how authenticity can both improve employee happiness and drive customer engagement. They also share their thoughts on the impact AI could have on the future of work- and where it should be best utilized. Please note that the views expressed may not necessarily be those of NTT DATA.Links: Chappell EllisonLearn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, we're getting into Part 2 of our masterclass on user research and product strategy from Aleks Bass, CPO at Typeform. In part two of this episode, Aleks talks about: How she successfully launched Typeform for Growth in only six months, which quickly became Typeform's fastest-growing product ever How she restructured the entire Typeform product development lifecycle, adding continuous usability testing as a crucial part of that process And how you can cultivate strong partnerships between R&D and GTM to drive similar success Links LinkedIn: https://www.linkedin.com/in/dane-molter-6b937231/ Navan: https://navan.com/ Resources (Ethically) cheat your way to $250M+ | Mikal Lewis, Product Exec. (Whole Foods, Nordstrom): https://youtu.be/5txeT2U_YQo Chapters 00:00 Intro 00:47 Understanding User Personas 02:09 Launching Typeform for Growth 05:05 Product Development Lifecycle 07:49 Usability Testing and User Feedback 13:34 Competitive Analysis and Market Positioning 19:34 Go-to-Market Strategy 26:28 Company Ceremonies and Collaboration 31:04 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Aleks Bass.

“You can't expect customers to come back if they're not getting a good experience,” says Christian Burne, CTO of OshynIn this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Christian Burne, CTO of Oshyn, to explore the world of digital trust and its critical role in creating exceptional website experiences. From performance and accessibility to security, Christian explains how companies can build trust with their users by focusing on these three key pillars.Christian shares insights from Oshyn's Digital Trust Index, which measures how well websites perform across these areas, and discusses why companies with the best security scores aren't always excelling in other areas. He also explores the implications of headless websites, sharing when they make sense and when they might not be the right fit for every business. The conversation touches on how small adjustments can make a big difference in customer experience and why prioritizing digital hygiene is more important than ever.In this episode, you'll learn:Why security alone isn't enough for a great website experienceHow the Digital Trust Index helps brands measure their online performanceWhen to choose headless websites—and when to reconsiderResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Christian on LinkedIn: https://www.linkedin.com/in/christianburne/Explore Oshyn: https://www.oshyn.com/Check out the Oshyn Digital Trust Index: https://lp.oshyn.com/o/oshyn-digital-trust-index-report/Analyze your site's performance using Oshyn's AI-Enabled Reliability Report: https://www.oshyn.com/reliability-report?utm_source=chatgpt.comTimestamps:(00:00) Intro(01:12) Christian's role at Oshyn and the Digital Trust Index(03:00) The importance of performance, accessibility, and security(06:10) When headless websites make sense(09:30) Key findings from the Digital Trust Index report(12:20) Measuring what matters in web performance(15:00) The role of AI in web experiences(17:00) What companies often overlook in their websites

This week, The CMO Podcast is on a field trip, as Jim recently attended the Adobe Summit Digital Experience Conference in Las Vegas. The three-day event featured over 200 sessions, hands-on labs, sneak previews of new products, and plenty of opportunities for fun networking. So, it's fitting that his guest is someone at the heart of the Adobe Summit: Rachel Thornton, Chief Marketing Officer of Adobe Enterprise.Adobe is, of course, a company renowned for its creativity, innovation, and strong employee- and customer-centric culture. Its purpose is to change the world through personalized digital experiences, with offerings that include Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express. Founded in 1982, Adobe now generates about $22 billion in annual revenue, thanks to groundbreaking innovations such as Photoshop, Acrobat, PDF, Flash, and Firefly.Rachel was a speaker at this year's Summit and is a newcomer to Adobe, having joined in December 2024. However, she's no stranger to B2B tech marketing. She began her tech career at Microsoft and went on to hold key roles at Cisco, Salesforce, Amazon Web Services, and startups before landing at Adobe.Tune in this week for a lively chat with a curious, history-loving Chief Marketing Officer! ---This week's episode is brought to you by Adobe, StrawberryFrog and Deloitte.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Noelle Russell on harnessing the power of AI in a responsible and ethical way Noelle Russell compares AI to a baby tiger, it's super cute when it's small but it can quickly grow into something huge and dangerous. As the CEO and founder of the AI Leadership Institute and as an early developer on Amazon Alexa, Noelle has a deep understanding of scaling and selling AI. This week Noelle joins Tammy to discuss why she's so passionate about teaching individuals and organizations about AI and how companies can leverage AI in the right way. It's time to learn how to tame the tiger! Please note that the views expressed may not necessarily be those of NTT DATA.Links: Noelle Russell Scaling Responsible AI AI Leadership Institute Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, we're talking with Aleks Bass, CPO at Typeform. In part one of this two-part episode, Aleks talks about: The exact methodologies for user research that she used to develop a complete product strategy in just 45 days Their discovery of “feature constellations” - sets of features that are worth 10x more when combined than just the sum of the parts How to break the rules of user research for even faster results Links LinkedIn: https://www.linkedin.com/in/aleksbass/ Resources How To Say "Not Yet" To Enterprise | Deepti Mendiratta, VP Of Products (HungerRush) | LaunchPod: https://youtu.be/WHapWGbuS0Q Chapters 00:00 Intro 00:54 Aleks Bass' Unique Career Path 02:07 Challenges at Typeform 06:49 Research-Driven Product Development 11:35 Understanding Customer Needs 33:07 Feature Constellations and Their Impact 40:05 Outro Follow LaunchPod on YouTube We have a new YouTube page (https://www.youtube.com/@LaunchPod.byLogRocket)! Watch full episodes of our interviews with PM leaders and subscribe! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Aleks Bass.

Sandy Carter on ways to balance human and AI collaborationSandy Carter literally wrote the book on humans interacting with AI. In her book AI First, Human Always Sandy breaks down the hottest trends in AI right now and dives into how humans can use AI to enhance, not replace, the human experience. This week Sandy joins Tammy to talk about the book, about Sandy's work empowering women to get involved in AI and the crucial role of change management in implementing AI in the workplace. Please note that the views expressed may not necessarily be those of NTT DATA.Links: Sandy CarterAI First, Human Always Unstoppable Women of Web3 and AI Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of BRAVE COMMERCE, Justin Noland, VP of Digital Experience at Treasury Wine Estates, joins host Rachel Tipograph and guest co-host Melissa Burdick live from the ShopTalk floor. Together, they explore how Treasury is responding to challenges facing the wine industry while building stronger digital and consumer experiences.Justin explains how the company addresses climate change, regulatory hurdles, and shifting preferences by combining innovation, sustainability, and storytelling. He also shares his perspective on luxury growth, retail media in a restricted category, and how Treasury approaches influencer marketing with authenticity.For anyone in a highly regulated or tradition-rich category, this episode is a valuable look into how collaboration and experimentation can unlock growth.Key TakeawaysCollaboration fuels innovation – Treasury Wine Estates leans on cross-functional teams to meet challenges in sustainability, regulation, and digital transformationLuxury is resilient – Wine brands like DAOU are thriving by connecting premium experiences with meaningful consumer occasionsRegulation demands creativity – Influencer partnerships, social experimentation, and retailer collaboration are critical to navigating advertising constraints Hosted on Acast. See acast.com/privacy for more information.

What if the next big leap in technology isn't just another gadget, but a transformative bridge to a smarter, more efficient future? In this eye-opening episode of Thrive LouD with Lou Diamond, meet Edward Crump, the remarkable inventor of Amazon Alexa and a significant force behind innovation at companies like Netflix and Nike. Now serving as the CTO of Champion Venture Partners, Crump shares the secrets behind his incredible journey through technology and entrepreneurship. Key Highlights: Discover how a lifelong technologist like Ed Crump started his career by selling his first program at the age of 12 and eventually played a pivotal role in creating Amazon Alexa. Learn about the pioneering projects he led at major companies like Netflix and Nike, and how he transitioned to the venture capital world with Champion Venture Partners. Gain insights into Crump's vision for the future, where personal AIs and smart environments revolutionize our daily lives while respecting data privacy. Understand the importance of interdisciplinary collaboration, as demonstrated by Champion Venture Partners, in driving innovative solutions in sports science, health, and wellness. Join Lou Diamond and Ed Crump on this enlightening exploration into the future of technology and innovation, and discover how you can be a part of this thrilling journey. TIMESTAMPED OVERVIEW 00:00 Entrepreneurial Journey: From Startups to Amazon 06:36 Tech Giants' Race: Amazon Outpaces Apple 09:52 Leveraging Innovation in Digital Experiences 10:40 Future of Personal AI and Data 14:17 Data Privacy Concerns in AI 19:57 New Venture Collaboration Insights 21:20 "Unique Access to Sports Ecosystem" 25:48 "Passion for Management Collaboration" 28:40 "Digital Twins: A Matrix Parallel" 30:52 Sugar-Free Mental Clarity 35:44 "Ed Crump: Coolest Guest Spotlight" Connect with Ed Check out Champion Venture Partners company's website Follow Us:

Nimesh Mehta on how to lead people through large scale transformations When Tammy first met Nimesh Mehta they felt like kindred spirits. Nimesh is the Chief Information and Strategy Officer at National Life Group and is passionate about creating human experiences with AI. This week on Catalyst, Tammy and Nimesh discuss how to implement digital transformations with empathy and with purpose. Nimesh also shares his thoughts on why psychological safety is so important at organizations that are working at the forefront of technological change, because disruption can't happen on the boundary of fear. Please note that the views expressed may not necessarily be those of NTT DATA.Links: The Trusted Advisor This podcast is presented by Catalyst, the opinions and views expressed are those of the host and participants and do not necessarily reflect National Life Group's views on the topics discussed. This podcast is for informational purposes only and is not to be construed as an offer to sell or the solicitation of an offer to buy a security in any state where such offer or solicitation would be illegal. Any unauthorized use is prohibited. National Life Group is a trade name of National Life Insurance Company (NLIC), Montpelier, VT and its affiliates. This podcast was recorded on 2/21/2025. TC7784363(0325)3Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Martina Lee Strickland on using tech to serve underrepresented communities in the healthcare industryMartina Lee Strickland is a unicorn in the healthcare industry. She's worked in the industry for over 20 years and is now the Chief Growth Officer at Clever Care Health Plan, a healthcare company that provides culturally-sensitive Medicare options. This week she joins Tammy to talk about her work driving community engagement in the healthcare industry. Martina talks about the importance of authenticity in connecting with clients, particularly those in underserved communities, and shares some of the tech she's excited about that could transform the industry and improve client access. Links: Martina Lee StricklandClever Care See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Hagan joins Elevate Care to discuss the dynamic role of technology in healthcare, especially in workforce management. He highlights the importance of strong partnerships between CIOs and HR leaders, effective change management strategies, and the role of AI in improving employee experiences. Mark also emphasizes the critical need for robust technology and data foundations to drive success across healthcare organizations.Chapters00:00 Introduction to Healthcare Technology Leadership02:46 The Evolution of Workforce Technology in Healthcare06:10 Strategic Partnerships: CIOs and HR Leaders08:58 Criteria for Selecting Healthcare Technologies11:46 Successful Implementation and Change Management15:06 Future Innovations in Healthcare Workforce Technology17:51 The Role of AI in Healthcare Technology21:07 Creating a Positive Employee Experience23:58 The CIO's Role in Driving InnovationAbout Mark:Mark Hagan is the Chief Information and Digital Officer at AMN Healthcare, overseeing digital strategy, technology R&D, IT infrastructure, data security, and program management. With extensive experience in systems integration, platform rationalization, and enterprise technology execution, he has led innovations and digital transformations across multiple organizations.Before joining AMN Healthcare, Mark served as CIO and Senior VP of IT at Envision Healthcare, where he spearheaded IT strategies for healthcare services. Earlier, as IT Director at TeleTech, he managed global infrastructure expansions across multiple continents.Mark also contributes as a director for M&M Properties Colorado LLC and Wonolo, Inc. Passionate about innovation, he has introduced AI, robotic process automation, and natural language processing to enhance operations and drive growth.Learn more about Mark Hagan: https://www.amnhealthcare.com/about/amn-leadership-team/mark-hagan/Connect with Mark on LinkedIn About The Show: Elevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes. Learn more about the show here. Find Us On:WebsiteYouTubeSpotifyAppleInstagramLinkedInXFacebook Powered by AMN Healthcare

Jod Kaftan on imagining a future that's more human What could a future with AI look like? Jod Kaftan has imagined almost every future scenario possible, both good and bad. Jod has over 20 years of design experience and is now the Head of Product Design and Research at Oracle where he is developing cutting-edge SaaS solutions to tackle climate change. This week Jod joins Tammy to discuss the practice of futures thinking and foresight, a creative process that imagines possible future scenarios in order to better manifest them. He shares why it's important to imagine both good and bad future scenarios and shares his thoughts on where we're going with AI. Please note that the views expressed may not necessarily be those of NTT DATA.Links: Design-Led Futures Future Shock - Alvin Toffler Human-Centered AI - Ben Shneiderman Learn more about Launch by NTT DATASee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Digital Experience Monitoring (DEM) is all about understanding a user's application experience, and pinpointing problems if the experience is bad. Under the DEM umbrella, you’ll find Internet Performance Monitoring, or IPM. That’s our topic in today’s episode with sponsor Catchpoint. With more and more applications hosted in the cloud and more employees working remotely, organizations... Read more »

Digital Experience Monitoring (DEM) is all about understanding a user's application experience, and pinpointing problems if the experience is bad. Under the DEM umbrella, you’ll find Internet Performance Monitoring, or IPM. That’s our topic in today’s episode with sponsor Catchpoint. With more and more applications hosted in the cloud and more employees working remotely, organizations... Read more »