Email After Hours: The Podcast for Email Senders

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Welcome to Email After Hours by Sender Score, powered by Validity. By day, we help email senders all over the world boost their email performance. Once we’re off the clock, we interview email marketing experts to talk about email fails, spam, privacy laws, metrics that matter, content that converts—and anything else that keeps senders up at night. Nothing is off-limits. We know what works in email–and we know the road to your next great campaign is getting bumpier by the day. So, we’re making it our mission to answer the single most important question for senders: How can we give email subscribers what they really want? To find out, join us after hours. Hosted by Danielle Gallant, Senior Email Strategist, and Guy Hanson, VP of Customer Engagement at Validity, Inc.

Sender Score Powered By Validity


    • May 29, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 26m AVG DURATION
    • 61 EPISODES

    Ivy Insights

    The Email After Hours: The Podcast for Email Senders is an absolute treasure for anyone in the email marketing industry. Hosted by Guy and Danielle, this podcast offers insightful and valuable information about email marketing that is both educational and entertaining. With each episode, listeners can expect to learn something new and gain a deeper understanding of the intricacies of email deliverability.

    One of the best aspects of this podcast is the expertise and knowledge that Guy and Danielle bring to the table. They are true experts in the field of email marketing, and their insights are invaluable. Whether discussing best practices or addressing common problems faced by email marketers, they provide helpful tips and solutions that can immediately be applied to improve email campaigns. Their engaging style makes it easy to digest complex information, making it accessible even for those who may not have a deep understanding of the topic.

    Another great aspect of this podcast is its focus on email deliverability. Deliverability can often be a challenging aspect of email marketing, but Guy and Danielle break it down in a way that is easy to understand. Their episodes on this topic offer some of the best content available on this subject, providing practical advice from true experts in the field.

    While there aren't many negatives about this podcast, one minor drawback could be its length. The episodes are relatively short, usually under 20 minutes. While this may be convenient for some listeners who prefer shorter podcasts, others may find themselves craving more content after each episode. However, it's worth noting that despite their brevity, each episode is packed with actionable insights.

    In conclusion, The Email After Hours: The Podcast for Email Senders is a must-listen for anyone involved in email marketing. Guy and Danielle's expertise combined with their engaging style make for an informative and entertaining experience. Whether you're looking to improve your deliverability rates or want to stay up-to-date on current trends in the industry, this podcast delivers valuable content that will help you become a better email marketer.



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    Latest episodes from Email After Hours: The Podcast for Email Senders

    When Email Goes Wrong: The Email Fail that Nearly Tanked a Brand—Then Made it a Fortune with Johanna Morlock-Abbasi

    Play Episode Listen Later May 29, 2025 20:42


    [Limited Series]

    Play Episode Listen Later May 22, 2025 11:15


    The “Email After Hours” and “Do This, Not That” crossover continues, helping you survive the inbox apocalypse!

    The Sender Reputation Survival Guide with Nicola Selenu

    Play Episode Listen Later May 15, 2025 22:48


    Uh oh…your sender reputation just tanked. Now what? In email marketing, your sender reputation is like your deliverability credit score. If it drops, your emails are headed straight to spam folder hell. But don't panic yet, recovery is possible!

    [Limited Series]

    Play Episode Listen Later May 8, 2025 10:39


    We're back with another crossover episode featuring Do This, Not That! Today, we're tackling a topic that often leaves senders second-guessing themselves: email platform migrations. Are they truly worth it?

    [Limited Series] SPAMAGEDDON: Biggest Email Deliverability Myths

    Play Episode Listen Later Apr 24, 2025 10:28


    Alert! A fiery hot podcast crossover series is here! Email After Hours is thrilled to team up with Jay Schwedelson of Guru Media Hub and the "Do This, Not That" podcast. Our mission? To help marketers battle the ultimate inbox apocalypse. Join Guy, Danielle, and Jay as they bust myths and drop truth bombs to help you survive deliverability doomsday.

    Crisis-Proof Your Email Campaigns: Adeola Sole's Contingency Blueprint

    Play Episode Listen Later Apr 17, 2025 28:37


    If you're an email marketer, chances are you've sent an “oops” email at least once in your life. Effective contingency planning is crucial for email marketing success, especially when campaigns don't go as planned.

    April Fools' Gold: How Brands Turn Pranks into Profit with Email Marketing

    Play Episode Listen Later Apr 4, 2025 21:47


    A little humor goes a long way—especially in marketing. In this episode of Email After Hours, hosts Danielle Gallant and Guy Hanson examine April Fools' Day from a marketing lens and explore how brands can use humor to stand out in the inbox. They'll break down the dos and don'ts of comedic campaigns and share real-world examples of pranks that paid off with serious engagement.

    The Truth About Email Compliance That No One Talks About with Mickey Chandler

    Play Episode Listen Later Mar 20, 2025 21:19


    Join hosts Danielle Gallant and Guy Hanson as they dive deep into email compliance and deliverability with Mickey Chandler, founder of Whizardries. In this eye-opening episode, they explore why compliance should be the bedrock (not the ceiling) of email marketing, unpack the complex landscape of US privacy laws, and discuss the future of email regulations.

    C is for Cookie Depreciation: How First-Party Data Will Save Your Marketing Strategy

    Play Episode Listen Later Mar 6, 2025 22:41


    Beyond February 14: Valentine's Day Email Strategies That Work Year-Round

    Play Episode Listen Later Feb 20, 2025 24:05


    Love is in the air—and in the inbox!

    From Client-Side to Founder: How to Build a Better Email Marketing Agency with Philip Storey

    Play Episode Listen Later Feb 6, 2025 21:52


    In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant are joined by Philip Storey, founder of Enchant, a leading email marketing agency in the UK.

    Mastering Subscriber-Centric Email Marketing with Alison Gootee of Braze

    Play Episode Listen Later Jan 23, 2025 31:27


    Email After Hours is BACK for our third year in a row for more high-energy marketing musings! In this episode, Guy Hanson and Danielle Gallant are joined by Alison Gootee, Compliance and Deliverability Enablement Principal at Braze. Together, they dive into the importance of subscriber consent, the value of email preference centers, and strategies for creating email campaigns that actually resonate with audiences.

    Black Friday Post-Mortem: Making Sense of the Email Marketing Madness with Seth Charles

    Play Episode Listen Later Dec 19, 2024 35:25


    Hot off Black Friday and Cyber Monday 2024, we're breaking down the email strategies that soared—and the ones that flopped—in this year's retail rush.

    Future-Proof Your Email Program: From Authentication to Action with Udeme Ukutt

    Play Episode Listen Later Dec 5, 2024 34:17


    Evolving email requirements and authentication protocols make it critical for marketers to stay ahead to maintain strong deliverability and engagement.

    Beyond A/B: The Science of Smarter Email Testing with Kath Pay

    Play Episode Listen Later Nov 21, 2024 31:37


    In today's lightning-fast email marketing world, basic A/B testing just doesn't cut it anymore. That's where Kath Pay comes in. With over two decades of experience in testing, deliverability, and campaign optimization, Kath has one mission: to help marketers ditch the guesswork and embrace testing strategies that actually move the needle.

    science testing smarter
    Crafting Email Conversions: From Opens to Outcomes with Prerna Malik

    Play Episode Listen Later Nov 7, 2024 36:00


    In a world where email marketing success hinges on turning clicks into conversions, mastering the nuances of optimization is crucial. Enter Prerna Malik—an email marketing and conversion expert renowned for transforming underperforming campaigns into powerful success stories.

    How to Lose a Subscriber in 10 Emails (And What to Do Instead)

    Play Episode Listen Later Oct 24, 2024 36:00


    In this episode, we're diving into the world of "anti-best practices" in email marketing—the tactics that seem smart but could actually tank your campaigns.

    Inboxes and Algorithms: Uniting Social Media and Email Marketing with Carlos Gil

    Play Episode Listen Later Oct 10, 2024 23:00


    In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant dive into the intersection of social media and email marketing with guest Carlos Gil, a distinguished expert in digital marketing and Brand Evangelist at GetResponse.

    Crafting Compelling Email Content: Strategies for Success with Samar Owais

    Play Episode Listen Later Sep 26, 2024 33:23


    In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Samar Owais, a seasoned email strategist and copywriter to dive into the details of email content.

    The iOS 18 Impact: What Email Marketers Need to Know About Apple's Latest Release

    Play Episode Listen Later Sep 12, 2024 35:07


    Every year, Apple's latest iOS release feels like Groundhog Day for email marketers—another update, another round of unpredictable shockwaves through the industry. Remember: Staying informed and proactive is key to staying ahead.

    How to Measure Email Success (And Bounce Back After Mishaps) with Edward Cunningham of Vision Express

    Play Episode Listen Later Aug 29, 2024 27:05


    In this episode, Edward Cunningham, Senior CRM Data & Campaigns Manager at Vision Express, shares his journey through the highs and lows of campaign measurement, heat mapping, the art of personalization, and the surprising power of the "oops" email.

    Email After Hours Greatest Hits: Top Email Learnings from 2024 (So Far!)

    Play Episode Listen Later Aug 15, 2024 13:19


    Revisit some of your favorite episodes of Email After Hours—or catch up on those you missed the first time around! In just 15 minutes, get tips and secrets to success from email experts at Yahoo, Hickory Farms, the Bradford Group, TFG Brands, Mapp Digital, and more!

    How to Future-Proof Your Email Campaigns with Deliverability Expert Al Iverson (Part 2)

    Play Episode Listen Later Aug 1, 2024 23:30


    In this second part of our two-part episode with deliverability expert Al Iverson, we answer hard-hitting questions about how the world of email is changing.

    How to Future-Proof Your Email Campaigns with Deliverability Expert Al Iverson (Part 1)

    Play Episode Listen Later Jul 25, 2024 17:02


    These days, senders are constantly adapting to new regulations and policies that make it harder to reach inboxes. Gmail and Yahoo's recent bulk sender requirements, Apple's Mail Privacy Protection, and GDPR are just a few recent industry shakeups that left marketers playing catch-up.

    How AI is Changing the Email Ecosystem: The Risks, Benefits, and Implications

    Play Episode Listen Later Jul 11, 2024 35:50


    Like it or not, AI is here to stay—and it's only by knowing the risks, benefits, and ethical implications of using AI that email marketers can stay ahead of the curve. That's why we're spending 30 minutes discussing all things AI and email, including topics like streamlining campaign generation, deep fakes, AI and this year's election, and how AI impacts email security.

    Demystifying DMARC and BIMI: The (Plain English!) Guide to Defending Your Domains

    Play Episode Listen Later Jun 20, 2024 26:48


    In this episode of Email After Hours, we're officially demystifying the DMARC record. DMARC is critical for brands looking to protect their domains from spoofing and phishing attacks. Plus, it's now required by major mailbox providers like Gmail and Yahoo.

    The Elements of a Successful Email: It's Not Rocket Science...Or Is It?

    Play Episode Listen Later Jun 6, 2024 27:57


    Lab coats on, please! In this episode of Email After Hours, we're breaking down the elements of a successful marketing email—from pre-headers down to footers.

    How Data Protection and Trust-Building Fuels Germany's Email Marketing Success

    Play Episode Listen Later May 23, 2024 33:31


    In this episode of the "Email After Hours" podcast, Danielle and Guy sat down with marketing experts Carlos Arriaga Frias and Markus Dang of DIGITALL to discuss their email approach and to learn the tips Carlos and Markus recommend for senders across the globe.

    Email Personalization in the AI Era: Nicholas Greatrex on Delivering Top-Notch Email Experiences Across Multiple Brands

    Play Episode Listen Later May 10, 2024 31:41


    In this action-packed episode, Nicholas breaks down real-life examples that helped him and his team build an email program responsible for one out of every three of his business's transactions with Guy Hanson and guest cohost Laura Christensen.

    Reading Between the Lines: The Art of Accessible Email Design and Content

    Play Episode Listen Later Apr 18, 2024 19:07


    In this episode, Guy and Danielle sit down with Michael Knapp, Lead Email Designer and Developer at Skipton Building Society, to delve into the how and why of crafting accessible email campaigns. They'll explore the power of accessible email design, uncovering practical strategies to ensure every subscriber can engage with your content. From optimizing for screen readers to embracing alternative formats, discover how small changes can make a monumental difference in amplifying your message and fostering connections with your audience.

    5 Stats Email Marketers Need to See in 2024

    Play Episode Listen Later Mar 28, 2024 25:54


    In this quick, 25-minute episode, Guy and Danielle chat with Laura Christensen, Senior Director of Professional Services at Validity, to explore the top five data points marketers need to know in 2024—and how they'll change the status quo for marketers. They look at trends and expert forecasts for open rates, clicks, unsubscribes, spam trap volumes, and more. (PS: To read the full report, visit: bit.ly/3TRQCAx)

    Booking a Ticket to Email Success with Ice Travel Group

    Play Episode Listen Later Mar 14, 2024 30:29


    To learn how travel marketers are keeping their programs competitive, Guy and Danielle spoke to Jon Kirk, CRM and Design Manager at Ice Travel Group. He shared his flight plan for standing out in a crowded market, navigating a corporate merger and ESP migration, using AI in email, keeping subscribers engaged during off-peak travel times, and more.

    Navigating Yahoo and Gmail's New Bulk Sender Rules Like a Boss

    Play Episode Listen Later Feb 29, 2024 34:50


    In this episode, we're talking to Marcel Becker: the Senior Director of Product Management at Yahoo. We'll do a little mythbusting, address the biggest questions and misconceptions that have come from new requirements, and give senders practical advice to navigate them.

    Love in the Inbox: Mastering Valentine's Day Email Campaigns

    Play Episode Listen Later Feb 14, 2024 26:33


    In a special Valentine's Day episode of Email After Hours, we share insights on navigating the challenges of Valentine's Day email campaigns, examine real-world examples of campaigns effectively standing out in the inbox, explain the new Gmail and Yahoo sender requirements, and dive into our unique past experiences running email campaigns for dating programs.

    Email for Entrepreneurs: Moving from Clicks to Business Conquests

    Play Episode Listen Later Feb 1, 2024 23:43


    In this episode of Email After Hours, Tyler ‘Sully' Sullivan dives into how to build genuine relationships through email marketing, how engaging conversations drive loyalty in low-frequency markets, and the importance of “doing the unexpected.”

    Back to Basics: 5 (Free!) Email Tactics to Beat Soft Consumer Demand

    Play Episode Listen Later Jan 18, 2024 27:24


    In this episode, we'll give you practical advice on how to use the basic tools you already have more effectively in your email marketing. Nothing too flashy, nothing out-of-reach, just ordinary assets at our disposal already. From Google Annotations, to time-of-day testing, to Friendly Froms—we'll reveal the best ways to use these tools, and others!

    2023 Unwrapped: Email Marketing's Highs, Lows, and Holiday Showstoppers

    Play Episode Listen Later Dec 7, 2023 25:48


    In this special hosts-only episode, we're giving you the ultimate year-end roundup before you switch on your out-of-office messages and dive into holiday festivities.

    The Email Personalization Paradox: Striking a Balance Between Clever and Creepy

    Play Episode Listen Later Nov 22, 2023 25:02


    In this episode, we'll give senders practical tips to pump up their personalization and unravel the complexities behind the 'Show me you know me,' philosophy.

    Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee

    Play Episode Listen Later Nov 8, 2023 27:08


    A great customer loyalty program goes beyond points and perks. In this episode, we'll explore the intricacies of loyalty programs and how they can be leveraged to build strong customer relationships.

    Making Moves in the Inbox: How JLL Navigates Deliverability in The Commercial Real Estate Industry

    Play Episode Listen Later Oct 26, 2023 29:39


    In this episode, Lola Gandara, the first-ever Head of Deliverability at Jones Lang LaSalle (JLL), explains how she manages the many mail streams JLL operates and educates the team on email best practices.

    The Loyalty Loop: Turning Automated Emails into Customer Loyalty Gold

    Play Episode Listen Later Oct 12, 2023 23:47


    Enter Lauren Pestana, the Director of Brand Marketing at Drip, a rare company that prioritizes relationships over sales in the ecommerce world. In this episode, we'll delve into the power and secrets of marketing automation in building customer connections.

    Inbox X-Files: A Detective's Guide to Solving Email Mysteries

    Play Episode Listen Later Sep 28, 2023 22:48


    Enter Alice Cornell, deliverability consultant and email sleuth extraordinaire. In this episode, we'll delve into captivating email cases, bewitching red herrings, and the basics that often trip up even the most experienced email pros.

    ESP vs Sender: Whose Responsibility Is It, Anyway?

    Play Episode Listen Later Sep 14, 2023 33:36


    In this episode, we'll drill down into the intricate dance between marketers and ESPs—mapping out the territory of who takes charge of what, look into unexpected challenges, share insider tips, and unveil the often-overlooked players in the email marketing arena.

    Oops! We Emailed Again: Turning Email Blunders into Brand Wins

    Play Episode Listen Later Sep 1, 2023 26:57


    In this hosts-only episode, we'll delve deep into the world of Oops emails, exploring hilarious stories, handy advice, and the potential impact of these emails on subscriber engagement.

    Stay out of the ‘Haus: How to Avoid Being Listed by Spamhaus

    Play Episode Listen Later Aug 3, 2023 31:09


    In this episode of Email After Hours, spam slayer extraordinaire Sridhar Chandran, Anti-spam Consultant at the Spamhaus Project, shares the secrets to staying on Spamhaus' good side. He'll cover the importance of consent, best practices, and proper list management to maintain a good reputation. Plus, he'll reveal emerging trends in the online threat landscape, like subscription bombing and the use of AI in email.

    Guardians of the Email Galaxy: Global Deliverability Lessons from the Certified Senders Alliance

    Play Episode Listen Later Jul 20, 2023 28:50


    In this new episode of Email After Hours, Sebastian Kluth, Team Lead at the Certified Senders Alliance (CSA), shares his insights and trade secrets on the importance of transparency, proper permissioning, and good data in effective email marketing strategies. He'll also dive into lessons senders in all regions can learn from German senders—who enjoy some of the highest inbox placement rates in the world.

    Privacy Please! How to Implement a Privacy-First Email Marketing Strategy with Anteriad

    Play Episode Listen Later Jul 6, 2023 32:34


    In this episode, Anteriad's Karie Burt, Chief Data and Privacy Officer, and Courtney Cope, Vice President of Data, share their strategies for mastering evolving privacy legislations, collecting customer data, and leveraging Anteriad's privacy-first mindset to build brand loyalty.

    Stop! It's Scammer Time

    Play Episode Listen Later Jun 22, 2023 33:49


    In this hosts-only episode, we'll explore the weird, wacky, and dangerous world of email scams. We'll share some great stories, valuable tips, and maybe even a few surprises.

    The One Email Metric You're Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs' Ann Handley

    Play Episode Listen Later Jun 8, 2023 30:12


    In this new episode of Email After Hours, certified content queen Ann Handley, Chief Content Marketing Officer at MarketingProfs, shares her secrets to creating engaging email content that converts casual email browsers into lifetime customers.

    New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

    Play Episode Listen Later May 25, 2023 35:46


    In this episode, we share new research from the DMA that reveals what subscribers really want from email in 2023. Some spoilers: People check their spam folders more than you might think, subscribers can only remember ten brands at a time, and logos are more important than subject lines.

    Testing, 1, 2, 3: Innovative Email Testing Strategies with Auto Trader's Sarah Jones

    Play Episode Listen Later May 11, 2023 23:45


    Sarah Jones, Senior CRM Manager at Auto Trader, shares her expert advice on email testing—and some of the most surprising things she's learned from her tests.

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