Welcome to Email After Hours by Sender Score, powered by Validity. By day, we help email senders all over the world boost their email performance. Once we’re off the clock, we interview email marketing experts to talk about email fails, spam, privacy laws, metrics that matter, content that converts—and anything else that keeps senders up at night. Nothing is off-limits. We know what works in email–and we know the road to your next great campaign is getting bumpier by the day. So, we’re making it our mission to answer the single most important question for senders: How can we give email subscribers what they really want? To find out, join us after hours. Hosted by Danielle Gallant, Senior Email Strategist, and Guy Hanson, VP of Customer Engagement at Validity, Inc.
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The Email After Hours: The Podcast for Email Senders is an absolute treasure for anyone in the email marketing industry. Hosted by Guy and Danielle, this podcast offers insightful and valuable information about email marketing that is both educational and entertaining. With each episode, listeners can expect to learn something new and gain a deeper understanding of the intricacies of email deliverability.
One of the best aspects of this podcast is the expertise and knowledge that Guy and Danielle bring to the table. They are true experts in the field of email marketing, and their insights are invaluable. Whether discussing best practices or addressing common problems faced by email marketers, they provide helpful tips and solutions that can immediately be applied to improve email campaigns. Their engaging style makes it easy to digest complex information, making it accessible even for those who may not have a deep understanding of the topic.
Another great aspect of this podcast is its focus on email deliverability. Deliverability can often be a challenging aspect of email marketing, but Guy and Danielle break it down in a way that is easy to understand. Their episodes on this topic offer some of the best content available on this subject, providing practical advice from true experts in the field.
While there aren't many negatives about this podcast, one minor drawback could be its length. The episodes are relatively short, usually under 20 minutes. While this may be convenient for some listeners who prefer shorter podcasts, others may find themselves craving more content after each episode. However, it's worth noting that despite their brevity, each episode is packed with actionable insights.
In conclusion, The Email After Hours: The Podcast for Email Senders is a must-listen for anyone involved in email marketing. Guy and Danielle's expertise combined with their engaging style make for an informative and entertaining experience. Whether you're looking to improve your deliverability rates or want to stay up-to-date on current trends in the industry, this podcast delivers valuable content that will help you become a better email marketer.
The flaming finale of our SPAMAGEDDON crossover series is here!
Email automation is a powerful yet underused revenue driver. Automated campaigns generate 37% of email sales while only representing 2% of total send volume. In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Greg Zakowicz, a 19-year email marketing veteran, to explore how businesses can leverage automation effectively to drive engagement and revenue while reducing manual effort.
I'm sorry… WHAT happened??
The “Email After Hours” and “Do This, Not That” crossover continues, helping you survive the inbox apocalypse!
Uh oh…your sender reputation just tanked. Now what? In email marketing, your sender reputation is like your deliverability credit score. If it drops, your emails are headed straight to spam folder hell. But don't panic yet, recovery is possible!
We're back with another crossover episode featuring Do This, Not That! Today, we're tackling a topic that often leaves senders second-guessing themselves: email platform migrations. Are they truly worth it?
Alert! A fiery hot podcast crossover series is here! Email After Hours is thrilled to team up with Jay Schwedelson of Guru Media Hub and the "Do This, Not That" podcast. Our mission? To help marketers battle the ultimate inbox apocalypse. Join Guy, Danielle, and Jay as they bust myths and drop truth bombs to help you survive deliverability doomsday.
If you're an email marketer, chances are you've sent an “oops” email at least once in your life. Effective contingency planning is crucial for email marketing success, especially when campaigns don't go as planned.
A little humor goes a long way—especially in marketing. In this episode of Email After Hours, hosts Danielle Gallant and Guy Hanson examine April Fools' Day from a marketing lens and explore how brands can use humor to stand out in the inbox. They'll break down the dos and don'ts of comedic campaigns and share real-world examples of pranks that paid off with serious engagement.
Join hosts Danielle Gallant and Guy Hanson as they dive deep into email compliance and deliverability with Mickey Chandler, founder of Whizardries. In this eye-opening episode, they explore why compliance should be the bedrock (not the ceiling) of email marketing, unpack the complex landscape of US privacy laws, and discuss the future of email regulations.
Looking to future-proof your email marketing strategy in a cookieless world?
Love is in the air—and in the inbox!
In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant are joined by Philip Storey, founder of Enchant, a leading email marketing agency in the UK.
Email After Hours is BACK for our third year in a row for more high-energy marketing musings! In this episode, Guy Hanson and Danielle Gallant are joined by Alison Gootee, Compliance and Deliverability Enablement Principal at Braze. Together, they dive into the importance of subscriber consent, the value of email preference centers, and strategies for creating email campaigns that actually resonate with audiences.
Hot off Black Friday and Cyber Monday 2024, we're breaking down the email strategies that soared—and the ones that flopped—in this year's retail rush.
Evolving email requirements and authentication protocols make it critical for marketers to stay ahead to maintain strong deliverability and engagement.
In today's lightning-fast email marketing world, basic A/B testing just doesn't cut it anymore. That's where Kath Pay comes in. With over two decades of experience in testing, deliverability, and campaign optimization, Kath has one mission: to help marketers ditch the guesswork and embrace testing strategies that actually move the needle.
In a world where email marketing success hinges on turning clicks into conversions, mastering the nuances of optimization is crucial. Enter Prerna Malik—an email marketing and conversion expert renowned for transforming underperforming campaigns into powerful success stories.
In this episode, we're diving into the world of "anti-best practices" in email marketing—the tactics that seem smart but could actually tank your campaigns.
In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant dive into the intersection of social media and email marketing with guest Carlos Gil, a distinguished expert in digital marketing and Brand Evangelist at GetResponse.
In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Samar Owais, a seasoned email strategist and copywriter to dive into the details of email content.
Every year, Apple's latest iOS release feels like Groundhog Day for email marketers—another update, another round of unpredictable shockwaves through the industry. Remember: Staying informed and proactive is key to staying ahead.
In this episode, Edward Cunningham, Senior CRM Data & Campaigns Manager at Vision Express, shares his journey through the highs and lows of campaign measurement, heat mapping, the art of personalization, and the surprising power of the "oops" email.
Revisit some of your favorite episodes of Email After Hours—or catch up on those you missed the first time around! In just 15 minutes, get tips and secrets to success from email experts at Yahoo, Hickory Farms, the Bradford Group, TFG Brands, Mapp Digital, and more!
In this second part of our two-part episode with deliverability expert Al Iverson, we answer hard-hitting questions about how the world of email is changing.
These days, senders are constantly adapting to new regulations and policies that make it harder to reach inboxes. Gmail and Yahoo's recent bulk sender requirements, Apple's Mail Privacy Protection, and GDPR are just a few recent industry shakeups that left marketers playing catch-up.
Like it or not, AI is here to stay—and it's only by knowing the risks, benefits, and ethical implications of using AI that email marketers can stay ahead of the curve. That's why we're spending 30 minutes discussing all things AI and email, including topics like streamlining campaign generation, deep fakes, AI and this year's election, and how AI impacts email security.
In this episode of Email After Hours, we're officially demystifying the DMARC record. DMARC is critical for brands looking to protect their domains from spoofing and phishing attacks. Plus, it's now required by major mailbox providers like Gmail and Yahoo.
Lab coats on, please! In this episode of Email After Hours, we're breaking down the elements of a successful marketing email—from pre-headers down to footers.
In this episode of the "Email After Hours" podcast, Danielle and Guy sat down with marketing experts Carlos Arriaga Frias and Markus Dang of DIGITALL to discuss their email approach and to learn the tips Carlos and Markus recommend for senders across the globe.
In this action-packed episode, Nicholas breaks down real-life examples that helped him and his team build an email program responsible for one out of every three of his business's transactions with Guy Hanson and guest cohost Laura Christensen.
In this episode, Guy and Danielle sit down with Michael Knapp, Lead Email Designer and Developer at Skipton Building Society, to delve into the how and why of crafting accessible email campaigns. They'll explore the power of accessible email design, uncovering practical strategies to ensure every subscriber can engage with your content. From optimizing for screen readers to embracing alternative formats, discover how small changes can make a monumental difference in amplifying your message and fostering connections with your audience.
In this quick, 25-minute episode, Guy and Danielle chat with Laura Christensen, Senior Director of Professional Services at Validity, to explore the top five data points marketers need to know in 2024—and how they'll change the status quo for marketers. They look at trends and expert forecasts for open rates, clicks, unsubscribes, spam trap volumes, and more. (PS: To read the full report, visit: bit.ly/3TRQCAx)
To learn how travel marketers are keeping their programs competitive, Guy and Danielle spoke to Jon Kirk, CRM and Design Manager at Ice Travel Group. He shared his flight plan for standing out in a crowded market, navigating a corporate merger and ESP migration, using AI in email, keeping subscribers engaged during off-peak travel times, and more.
In this episode, we're talking to Marcel Becker: the Senior Director of Product Management at Yahoo. We'll do a little mythbusting, address the biggest questions and misconceptions that have come from new requirements, and give senders practical advice to navigate them.
In a special Valentine's Day episode of Email After Hours, we share insights on navigating the challenges of Valentine's Day email campaigns, examine real-world examples of campaigns effectively standing out in the inbox, explain the new Gmail and Yahoo sender requirements, and dive into our unique past experiences running email campaigns for dating programs.
In this episode of Email After Hours, Tyler ‘Sully' Sullivan dives into how to build genuine relationships through email marketing, how engaging conversations drive loyalty in low-frequency markets, and the importance of “doing the unexpected.”
In this episode, we'll give you practical advice on how to use the basic tools you already have more effectively in your email marketing. Nothing too flashy, nothing out-of-reach, just ordinary assets at our disposal already. From Google Annotations, to time-of-day testing, to Friendly Froms—we'll reveal the best ways to use these tools, and others!
In this special hosts-only episode, we're giving you the ultimate year-end roundup before you switch on your out-of-office messages and dive into holiday festivities.
In this episode, we'll give senders practical tips to pump up their personalization and unravel the complexities behind the 'Show me you know me,' philosophy.
A great customer loyalty program goes beyond points and perks. In this episode, we'll explore the intricacies of loyalty programs and how they can be leveraged to build strong customer relationships.
In this episode, Lola Gandara, the first-ever Head of Deliverability at Jones Lang LaSalle (JLL), explains how she manages the many mail streams JLL operates and educates the team on email best practices.
Enter Lauren Pestana, the Director of Brand Marketing at Drip, a rare company that prioritizes relationships over sales in the ecommerce world. In this episode, we'll delve into the power and secrets of marketing automation in building customer connections.
Enter Alice Cornell, deliverability consultant and email sleuth extraordinaire. In this episode, we'll delve into captivating email cases, bewitching red herrings, and the basics that often trip up even the most experienced email pros.
In this episode, we'll drill down into the intricate dance between marketers and ESPs—mapping out the territory of who takes charge of what, look into unexpected challenges, share insider tips, and unveil the often-overlooked players in the email marketing arena.
In this hosts-only episode, we'll delve deep into the world of Oops emails, exploring hilarious stories, handy advice, and the potential impact of these emails on subscriber engagement.
In this episode of Email After Hours, spam slayer extraordinaire Sridhar Chandran, Anti-spam Consultant at the Spamhaus Project, shares the secrets to staying on Spamhaus' good side. He'll cover the importance of consent, best practices, and proper list management to maintain a good reputation. Plus, he'll reveal emerging trends in the online threat landscape, like subscription bombing and the use of AI in email.
In this new episode of Email After Hours, Sebastian Kluth, Team Lead at the Certified Senders Alliance (CSA), shares his insights and trade secrets on the importance of transparency, proper permissioning, and good data in effective email marketing strategies. He'll also dive into lessons senders in all regions can learn from German senders—who enjoy some of the highest inbox placement rates in the world.
In this episode, Anteriad's Karie Burt, Chief Data and Privacy Officer, and Courtney Cope, Vice President of Data, share their strategies for mastering evolving privacy legislations, collecting customer data, and leveraging Anteriad's privacy-first mindset to build brand loyalty.
In this hosts-only episode, we'll explore the weird, wacky, and dangerous world of email scams. We'll share some great stories, valuable tips, and maybe even a few surprises.
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