OneSignal Podcast

Episode 28 of the OneSignal podcast hosted by Josh Wetzel welcomes Chad S. White, Head of Research at Oracle Marketing Consulting, to discuss the evolution of email, the importance of email in customer communication journeys, and more.  Chad has been in digital marketing and specifically working on email, for more than 15 years, he's an expert in the space and we're excited to have him on the show.    Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.  OneSignal is the world's leading customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save time and realize the value in your business today.  

Episode 30 of the OneSignal podcast hosted by Josh Wetzel is an overview of the State of Customer Messaging report published by OneSignal this spring.  The report is a quantitative and qualitative study of what messaging works for companies in 2022.  Analyzing 100 billion messages from December 2021 as well as conducting a survey that 800 unique companies participated in, provides a comprehensive view of best practices and guidance for digital growth professionals.   Listen to the show to learn more or you can download the full report here:  https://onesignal.com/state-of-messaging-reportPlease subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.  OneSignal is democratizing customer engagement by enabling more than a million businesses to grow and retain their audience through the delivery of more than 10 billion messages to their customers each day.    Sign up today for free to start to grow & retain your customer base. 

Episode 29 of the OneSignal podcast hosted by Sasha Langholz welcomes App Growth Network's CEO Fouad Saeidi.  Saeidi discusses how taking a holistic lifecycle marketing approach can help you supercharge your app's growth and retention. Does your mobile app face growth and retention issues? In the episode, our guest explains how to troubleshoot common roadblocks mobile companies face— from a “leaky bucket” scenario to “analysis paralysis” to a simple lack of cohesion between acquisition, growth, and retention data points. He covers best practices, milestones, and success factors that can help mobile apps across verticals achieve their long-term goals. 

Episode 28 of the OneSignal podcast hosted by Josh Wetzel welcomes Forrester's  VP and Principal Analyst Joe Stanhope and Forrester Principal TEI Consultant Sean Owens.  They joined to discuss the total economic impact study OneSignal commissioned (methodology here) and explain Forrester's framework for Marketers' Win in Consumer Moments. Sean summarized the results, which included 4 unique OneSignal customers, which delivered a faster and more efficient solution, and demonstrated a 425% ROI (return on investment).  Joe then discussed Forrester's Marketers Win in Consumer Moments framework.  This is Moments are a way of breaking down a consumer's customer experience with a product or service.  The context of each user and how they interact with a product or service.  How Does a Company think about identifying which moments to prioritize?It is an analytical project to understand which of these points in a user's journey are most important.  The focus should be on pinpointing the critical moments when a consumer's proclivity to upgrade, subscribe, pay, and/or buy is high.  It is the important user transition points that should be focused on.  Focus on the moments where a user has to make important decisions.  Listen to the show to learn more and hear about Brad's experience building and growing audiences at Hallmark, MotorTrend and others. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.  OneSignal is democratizing customer engagement, helping over a million businesses deliver over 10 billion messages to their customers each day. Sign up for free to use OneSignal to grow & retain your customer base today. 

Episode 27 of the OneSignal podcast hosted by Sasha Langholz welcomes Kate Nowrouzi, Vice President of Email Deliverability & Product Strategy at Mailgun, who brings us her thoughts as an email expert with over 20 years of experience in the space. As companies face growing expectations to execute flawless omnichannel experiences and serve users the right message on the right channel at the right time, email is a channel that mobile apps need now more than ever. Mobile apps can use this channel to effectively message users across devices, throughout their daily routines, and to bring users back after first install. Nowrouzi explains how email's high ROI, permanent message format, and space to communicate makes it an ideal channel for a variety of marketing and transactional use cases. 

Episode 26 of the OneSignal podcast hosted by Josh Wetzel welcomes the digital media audience-building veteran Brad Schlachter to the show.  Brad has a nearly three-decade career building loyal customer bases at Disney, Sega, MLB, Hallmark, and more.  He joins to share his experience building Hallmark's and Motor Trends video streaming businesses, what messaging channels he's found success with, and some ideas on how to grow.   Brad shared some timeless tidbits such as asking the customer what they want and delivering it, using an example from his Motor Trend and Hallmark experiences.  His advice is sound:What's your Customer Retention priority? "Retention is about giving the customer more of what they want”What Messaging channel works best? Email is king, "the most effective way is if you use multiple touchpoints and have all messaging channels (Email, Push, and others) work together.”Listen to the show to learn more and hear about Brad's experience building and growing audiences at Hallmark, MotorTrend and others.  Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.  OneSignal is democratizing customer engagement, helping over a million businesses deliver over 10 billion messages to their customers each day. Sign up for free to use OneSignal to grow & retain your customer base today. 

Episode 24 of the OneSignal podcast moderated by Josh Wetzel welcomes the CEOs of RevenueCat (Jacob Eiting), Rapchat (Seth Miller), and OneSignal (George Deglin) to discuss the Epic-Apple Legal Battle and how it is impacting mobile app subscription businesses.  Jacob is specifically well versed on the current state of the Epic lawsuit and the recent judge findings, the three speak about what the outcome could be and provide real-life examples on how mobile app developers should think about the opportunities ahead.  Jacob & George discuss how combining mobile subscription with messaging (Push Notifications, In-App Messaging, Email & SMS) work well together to drive customer acquisition and retention.  Seth, CEO & Co-founder of RapChat (a voice recording mobile app with more than 7 million users), provides a mobile app developer perspective on how they are thinking about the Apple Epic ruling, how to think about building vs. buying tech, and the future of mobile subscription opportunities.  Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.  OneSignal is democratizing customer engagement, helping over a million businesses deliver over 10 billion messages to their customers each day. Sign up for free to use OneSignal to grow & retain your customer base today. 

The OneSignal podcast aims to help companies build meaningful and lasting relationships with their customers.  Episode 24 welcomes Jordan Adler, SDK & Developer Relations Leader at OneSignal, to discuss his career path into building developer communities at Google, and how he sees the OneSignal DevRel evolving.  Please listen to the podcast to hear more of Jordan's insights.  Follow OneSignal Developer Relations efforts @OneSignalDevs.  Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others.  OneSignal is the most widely used customer messaging and engagement solution, helping over a million businesses deliver over 8 billion messages to their customers each day. Sign up for free to use OneSignal to grow & retain your customer base today. 

Episode 23 welcomes Eyra Dzakuma, Customer Success Manager & Messaging Strategist, to discuss her experience working with some of the largest mobile games on notifications, customer messaging journeys, and to provide an overview of OneSignal's eBook Mastering User Communications in Mobile Games.

Episode 22 welcomes Mick Rigby, founder & CEO of Yodel Mobile, the multi-time winner of App Growth Agency of the Year who has supported both startups & established businesses successfully launching mobile experiences. Mick joins us to discuss whether you should build a mobile responsive website or mobile app, whether user acquisition or retention is more important, and provides insight into why creativity and messaging language are core strategic pillars of a mobile app's strategic plan.

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 21 welcomes Eva Wei, OneSignal's Product Marketing Manager to discuss the launch of SMS functionality and why this is an important channel for customer messaging. Eva joined OneSignal earlier this year after leading customer journey at consumer startup Shift, bringing a wealth of customer messaging experience. Eva discusses the importance of real-time and permanence with SMS, the value of multi-channel, and specific use cases for SMS.

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 20 welcomes John Turner, formerly a journalist turned audience developer at USA Today Sports Media Group who joined us to discuss his experiences developing digital media audiences. John brings a wealth of experience the past decade across old media's transformation to digital (Huntsville Times, The Sporting News, Golfweek) and the tools as well as best practices.

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 19 welcomes David Vallance, a journalist with Campfire Labs, who wrote OneSignal's Customer Engagement Journey book. David interviewed a half dozen customer engagement practitioners from a wide range of business types and regions of the world - from SaaS B2B, to professional sports, to consumer media - in an effort to understand best practices and illuminate what great customer engagement looks like. David joins the podcast to discuss some of the stories that didn't make it into the book.

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 18 welcomes Kunle Campbell, 2X eCommerce Podcast & eCommerce consultant. Kunle has two decades of digital marketing experience, he's published 263 podcasts and has been an eCommerce expert focusing on driving 2x growth for ecommerce businesses. Kunle joins the OneSignal podcast to discuss the best customer messaging practices for eCommerce businesses.

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 17 welcomes Moody Nashawaty, MuteSix Chief Strategy Officer, to discuss how they grow eCommerce businesses via user acquisition and retention. Moody has an extensive digital marketing background across lead generation, social and performance marketing before growing MuteSix an acquired agency, now part of the iProspect family under Dentsu.

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 16 welcomes Benjamin Shapiro to discuss user Acquisition vs. Retention. Benjamin has an extensive digital marketing background, working on the marketing team at eBay in the 2000s, and then leading marketing for an assortment of startups before creating the leading podcast on marketing technology called Martech Podcast.

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 15, hosted by Josh Wetzel, welcomes Long Vo, OneSignal's Co-founder & COO to get his story on OneSignal and discuss his approach to culture building. Long's passion is art and specifically game art, he was a co-founder of Gaia Interactive and is well known for his work on the Street Fighter series in the 2000s. Long joins the show to discuss his career journey, how his past experience led to OneSignal and its meritocratic & empathetic startup culture.

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 14, hosted by Josh Wetzel, welcomes Zack Hendlin, OneSignal's Vice President of Product. Zack has led product at OneSignal the past 2 years, previously he was a product manager building the LinkedIn and Facebook newsfeed products. Hear Zack's experiences driving customer engagement by delivering the right message at the right frequency can be applied to your own efforts.

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 13, hosted by Josh Wetzel, welcomes Matt Pillar, OneSignal's Vice President of Engineering. Matt joined OneSignal in March after spending the past 2 years as an engineering manager at Facebook for real-time infrastructure & core data, and previous to that ran engineering as CTO at a messaging task management software startup called Redbooth. I’m excited to have Matt talk about his experience building engagement tools for Redbooth, supporting real-time communications at Facebook, and his thoughts on the journey ahead for OneSignal.

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 12, hosted by Josh Wetzel, welcomes Reid Genauer, a long-time CMO & Digital Subscription expert. Reid has been at the forefront of music, video and creation tool subscription services, eMusic, Bitbop, Magisto/Vimeo & Smule. He is also a successful recording musician as the lead singer of Strangefolk and Assembly of Dust. Reid joins the podcast to discuss how marketing is the entire user journey, how we must build a contextually relevant relationship with a consumer before we ask them to buy and more.

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 11 has host Josh Wetzel welcoming messaging personalization expert, Kyle Williams, to the podcast. Formerly Google & Kahuna, Kyle co-founded a sales/marketing advisory company, Dogpatch Advisors, where they develop cutting edge outbound marketing personalization campaigns for some of the most successful SaaS companies.

The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 10 has host Josh Wetzel welcoming grocery senior mobile product manager, Lina Mamut, to the podcast. Previously a founder of a food eCommerce company, Lina presently works for a top 3 global grocery company using mobile products to glue the physical & digital worlds. The discussion starts with the impact of COVID-19, how Innovation happens in a big grocery environment, and how push notifications/messaging support the customer journey.

Welcome to the OneSignal Podcast where we aim to educate ourselves on product, industry and best practices as it relates to building and growing a customer engagement practice, hosted by OneSignal's CRO, Josh Wetzel In this episode, we're joined by OneSignal CEO & Co-founder, George Deglin who interviews Google Chrome Product Manager, PJ McLachlan, to discuss the factors behind Google Chrome's browser notification changes, the future of notifications, and the importance of PWA's (progressive web apps).

The OneSignal podcast aims to educate listeners on product, industry and best practices as it relates to building and growing a customer messaging practice. This episode is hosted by Josh Wetzel with a veteran sales engineer, Brian Starr, discussing how to properly define proof of concept test to demonstrate the value of a digital service, software as a solution (SaaS).

Welcome to the OneSignal Podcast where we aim to educate ourselves on product, industry and best practices as it relates to building and growing a customer messaging practice, hosted by OneSignal's CRO, Josh Wetzel In this episode, we're joined by OneSignal CEO & Co-founder, George Deglin to discuss web push browser changes, and then we’re joined by a customer success manager, Karima Wagner, on to discuss best practices for web push notifications.

Welcome to the OneSignal podcast where we aim to educate ourselves on product, industry and best practices as it relates to building and growing a customer messaging practice. We're excited to be joined this episode by Tracy Chang, Squaw Valley Holdings Vice President of Digital Marketing. She joins us to discuss how Squaw Alpine has leveraged digital to iterate and improve the resort experience.

The OneSignal Podcast welcomes technical innovation leader, Pasha Sadri, who joins us to discuss the journey working on early Y! products, Google Maps, Y! Pipes, Polyvore and WhatsApp. He talks about how small teams can build great things, how a culture of experimentation is crucial and general lessons on scaling a team and product.

We're joined by OneSignal's CTO Joe Wilm to discuss the usage of RUST and how the company evaluates, tests and deploys new programming languages & technologies.

We're joined by OneSignal CEO and Co-founder George Deglin who discusses how OneSignal came to be, pivoting from a mobile games studio, Hiptic Games, to building the world’s most used push notification software. The story is a classic build vs. buy product decision.

GDPR is coming up on its second anniversary and the CCPA (California Consumer Privacy Act) goes into effect January 1st. We're joined by Evan Goldstein, eBay’s associate general counsel to talk about what GDPR has meant for digital publishers, how CCPA may impact going forward and principles to apply for general compliance.

Charlie Kaplan, Audiomack's Director of Product Management & Growth, joins us to discuss how they're working to provide an outlet for creators and leveraging notifications to drive new music discovery for listeners.