Christoph Trappe: Business Storytelling Podcast

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Top 25 content marketer Christoph Trappe shares tips and thoughts here on how to tell better stories and enjoy life! Support this podcast: https://anchor.fm/ctrappe/support

Christoph Trappe


    • Feb 24, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 23m AVG DURATION
    • 759 EPISODES

    Ivy Insights

    The Christoph Trappe: Business Storytelling Podcast is a highly informative and engaging podcast that offers valuable insights into the world of content marketing and storytelling. Hosted by Christoph Trappe, the podcast features interviews with industry experts who share their knowledge and experiences in an engaging and actionable manner. From discussing effective content strategies to exploring the power of storytelling in marketing, this podcast provides a wealth of information for business professionals looking to enhance their marketing efforts.

    One of the best aspects of The Christoph Trappe: Business Storytelling Podcast is its host, Christoph Trappe. He is a skilled interviewer who asks thought-provoking questions that lead to meaningful and actionable advice from his guests. His ability to dig deep and spotlight his guests allows them to shine and share valuable insights with the audience. Additionally, the podcast's production value is top-notch, creating a professional and immersive listening experience.

    Another standout feature of this podcast is its guest lineup. Christoph has built an impressive network that includes big-name guests from various industries. This wide range of guests ensures that each episode offers unique perspectives and expertise, making every discussion fresh and valuable.

    While it's challenging to find any drawbacks to this podcast, one possible improvement could be incorporating more diverse voices into the guest lineup. While the current roster consists of industry leaders and experts, including more perspectives from underrepresented groups could further enrich the conversations on the show.

    In conclusion, The Christoph Trappe: Business Storytelling Podcast is a must-listen for anyone interested in content marketing and storytelling. With its insightful interviews, actionable advice, and high production value, this podcast delivers solid content that will benefit both listeners and guests alike. Whether you're a business professional or a content creator looking for inspiration and practical guidance, this podcast offers invaluable insights into working smarter in today's digital landscape.



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    Latest episodes from Christoph Trappe: Business Storytelling Podcast

    720: How to connect business storytelling to revenue

    Play Episode Listen Later Feb 24, 2025 23:59


    You are now telling your business stories, getting potential customers' attention. But how do you truly turn content into revenue? Sheri Otto, a growth strategist for B2B founders and businesses, primarily in tech, joins me to share what she knows works and what doesn't.Join us for Episode 720 of "The Business Storytelling Podcast".Connect with Sheri here: growthlanestrategies.com

    719: Reviving the American Dream: The story of the Vortic Watch Company

    Play Episode Listen Later Feb 19, 2025 24:00


    RT Custer, co-founder and CEO of the Vortic Watch Company, joins me on Episode 719 of "The Business Storytelling Podcast" to share how he brought the company's products to market and continues to be a success with customers.Shop for your one-of-its-kind watch here: https://vorticwatches.comSkip to a specific section of the conversation:(0:44) The concept behind Vortic Watch Company: Transforming antique pocket watches into wristwatches(4:43) Origin story: How a conversation on a Penn State golf course sparked the business idea (7:36) Target market and watch sizes: Who wears Vortic watches(8:25) Marketing strategy and getting featured on Jack Ryan with John Krasinski(11:37) The Military Edition watches: Special timepieces from WWII B-17 bombers(13:44) History of pocket watches: From mobile timekeeping to modern wristwatches(17:33) Why Vortic focuses exclusively on American-made pocket watches(19:11) Engineering and design: How pocket watches are transformed into comfortable wristwatches(22:09) How customers choose their Vortic watches: The importance of personal connection and story

    718: What's good AI prompt writing?

    Play Episode Listen Later Feb 10, 2025 21:07


    Emanuel Rose returns to "The Business Storytelling Podcast" for Episode 718 to discuss how you can improve your AI prompts to get better results. Join us and grab a copy of his book on the topic here:https://amzn.to/3Ey5I9a

    717: Is copywriting a good career?

    Play Episode Listen Later Feb 5, 2025 23:16


    Join me on this solo episode of "The Business Storytelling Podcast" to look at the numbers, the jobs out there and discuss what makes a good copywriter and who all does copywriting nowadays. More episodes: http://christophtrappe.com/podcast

    716: Podcasters highlight their favorite non-profits during Podcasthon 2025

    Play Episode Listen Later Jan 28, 2025 22:49


    Jeremie Mani, founder of Podcasthon, joins me on Episode 716 of "The Business Storytelling Podcast" to give us the details of how hundreds of podcasts are participating in this event in March. Participate here: http://podcasthon.org

    715: "We Tried That Once" And Other Excuses That Sabotage Business Success!

    Play Episode Listen Later Jan 22, 2025 24:29


    We've all probably heard the excuses of why something can't be done ... and then somebody else does it. Sigh. Larry Mietus, author of "We Tried That Once" joins me to discuss strategies to swat down excuses and get stuff done. Joins us. Grab a copy of his book here: https://amzn.to/40Jcim0

    714: How to measure the impact of SEO

    Play Episode Listen Later Jan 21, 2025 24:06


    Brian Piper, author and director of content strategy, joins me on Episode 714 of "The Business Storytelling Podcast" to discuss ways to measure SEO performance. With the emergence of AI, this is becoming a more nuanced area. Join us and grab a copy of his book "Epic Content Marketing" here: https://amzn.to/3C6wFA8

    713: AI and Copyright - How does it all work?

    Play Episode Listen Later Jan 14, 2025 22:52


    Christopher Penn returns for Episode 713 of "The Business Storytelling Podcast" to fill us in on what we must know when it comes to creating content with AI and how it impacts copyright. Reach out to Christopher's company here: https://www.trustinsights.ai/

    712: The art of self-leadership with Heather Younger

    Play Episode Listen Later Jan 3, 2025 23:49


    Author Heather Younger returns for episode 712 of "The Business Storytelling Podcast" to preview her new book: "The Art of Self-Leadership." The book teaches "how to take control of the workplace experience and set expectations up front about relationships." Join Heather and me for this conversation. Order book here: https://amzn.to/41Zb731

    BONUS: How I clean up sound on video with Adobe Podcasts

    Play Episode Listen Later Dec 22, 2024 3:23


    Good audio matters but when it wasn't recorded as well as it could have, I use the Adobe Podcast audio enhancer for video. Here's the difference it makes and try it here: https://podcast.adobe.com/enhance

    711: What's the role of business storytelling in research?

    Play Episode Listen Later Dec 19, 2024 24:30


    Market research veteran Brian Monschein joins me on Episode 711 of "The Business Storytelling Podcast" to discuss just that.Join us and check out Brian's company: https://narrativeinsights.com/

    710: The value of online reviews for local businesses.

    Play Episode Listen Later Dec 18, 2024 23:40


    DYK? Customers are willing to spend 31% more at businesses with excellent reviews. Ross McDaniel joins me on Episode 710 of "The Business Storytelling" to discuss just that. He is the Founder of Fencepost, a digital marketing agency that helps home service businesses grow their revenue by increasing their visibility and connecting them with more high-quality customers. Use Ross's company here: fencepost.co Join us.

    709: Should you use your name as your website's URL

    Play Episode Listen Later Dec 17, 2024 23:04


    I have ChristophTrappe.com. Kristin Luck has her name URL. It wasn't always that way. Kristin Luck joins me on Episode 709 of "The Business Storytelling Podcast" to discuss when it makes sense to use your name and when it doesn't. Join us.

    kristin luck
    708: The role of creativity in advertising

    Play Episode Listen Later Dec 16, 2024 23:32


    James Hurman, founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast" to discuss how advertising with award-winning creative qualities leads to better results for brands than marketing without creativity. Join us and grab a copy of his book here: https://amzn.to/3VtKkaY

    707: Are you saying what people can't unhear?

    Play Episode Listen Later Dec 12, 2024 24:15


    Author Tamsen Webster returns to "The Business Storytelling Podcast" for Episode 707 to "highlight the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion." Join us and grab a copy of her book on the topic here: https://amzn.to/4gnNTHS

    706: Book launch week: The new "Instagram for Business for Dummies"

    Play Episode Listen Later Dec 6, 2024 24:07


    The latest edition is out this week and even includes updates on how to use Threads, which is owned by IG owner Meta. One of the authors, Corey Walker, returns for Episode 706 of "The Business Storytelling Podcast" to let us know what's new. Join us and grab a copy here: https://amzn.to/3OycX2H

    705: How to earn an audience for your podcast

    Play Episode Listen Later Dec 5, 2024 24:05


    Tom Webster, author of "The Audience Is Listening: A Little Guide to Building a Big Podcast" joins me on Episode 705 of "The Business Storytelling Podcast" to share what he has learned about how to grow a podcast (i.e. earn audience) and then keep it. Join us and grab a copy of his book here: https://amzn.to/4eRo95n

    704: What podcasters must know about the new FTC Deceptive Ad Rules

    Play Episode Listen Later Dec 4, 2024 25:57


    Gordon Firemark, The Podcast Lawyerâ„¢, returns to "The Business Storytelling Podcast" for Episode 704 to discuss the impact of the new FTC rules on podcasters.Join us and feel free to listen to his previous appearance on Episode 253 here: https://lnkd.in/ge_n9Jmy Grab his book here: https://amzn.to/3OoUDZY

    BONUS: How I secure my eye-level webcam with a stand

    Play Episode Listen Later Dec 1, 2024 1:29


    Eye-level cameras help us create the illusion that we look right at the other person. It's a great way to make sure the video podcast episode looks as intimate and friendly as it can. Listening to this on a podcast network without video? Go here: https://amzn.to/3CSG7Hr Grab the products mentioned here: https://amzn.to/3CSG7Hr

    703: What is the future of content marketing?

    Play Episode Listen Later Nov 22, 2024 24:35


    Leave your prediction in the comments! What does the future hold? Adaptive content marketing? AI-only? More video? George Chasiotis, founder of Minuttia and other companies, joins me on Episode 703 of "The Business Storytelling" to discuss just that.

    702: Taking the Leap to Self-Employment

    Play Episode Listen Later Nov 22, 2024 24:39


    Thinking about going solo? Find out if it's the right path for you and discover the steps to get started on your own terms. Liz Steblay, author of "Succeeding as a Solopreneur: Six Keys to Taking the Leap, Winning Clients, and Building Wealth" joins me for Episode 702 to share what should be considered and how to make it work. Join us and grab a copy of her book here: https://amzn.to/3Cxu4iB

    701: What does digital transformation really mean?

    Play Episode Listen Later Nov 14, 2024 22:44


    Good question. And technology orchestrator Tom Altman joins me on this episode of "The Business Storytelling Podcast" to discuss that topic with me. Connect with Tom here: https://altuscxo.com/

    700: Let's debate this: Podcast seasons or no seasons?

    Play Episode Listen Later Nov 12, 2024 24:07


    Michael Buzinski, who has podcast seasons on his show, returns for this special 700th episode of "The Business Storytelling Show" for a very debatable topic. Should your podcast have seasons or not? He says yes, I say no. What do you think? Join us. Check out his podcast here: buzzworthymarketing.show

    699: AI Marketing and the Law: What Marketers Need to Know

    Play Episode Listen Later Nov 9, 2024 24:23


    AI tools are easy enough to use - in theory. And certainly we've talked plenty about content quality, using AI as a copilot - not an auto pilot - for certain things. But how about the legal side of things. What do marketers need to know, remember and keep top of mind? Mitch Jackson - lawyer, keynote speaker and expert on the topic - joins me for Episode 699 of "The Business Storytelling Podcast" to discuss just that. Join us. Connect with Mitch: https://mitch-jackson.com

    698: How to actually cater to your audience

    Play Episode Listen Later Nov 5, 2024 24:09


    Everyone talks about creating content and experiences for their audience, their target buyer, persona, whatever. But how do we really know who they are? Looking at data and online behavior is certainly one way, but have you ever considered a qualitative research study to really get to the bottom of some of their core problems? Isabelle Landreville, president and chief insight seeker at Sylvestre & Co., joins me on Episode 698 of "The Business Storytelling Podcast" to talk about that topic. Join us. Connect with Isabelle and her company here: http://sylvestreco.com

    697: What works today in word of mouth marketing?

    Play Episode Listen Later Nov 1, 2024 23:37


    Word-of-mouth marketing expert Suzanne Reilley joins me on Episode 697 to discuss the age-old topic of word-of-mouth marketing. But, it's also still a thing today. So let's find out how companies can use it to their advantage. What works and what doesn't? Join us. Connect with Suzanne: www.suzannereilley.com

    696: How product, brand marketing, and content marketing work together

    Play Episode Listen Later Oct 24, 2024 24:06


    Teamwork makes the dream work - so they say. And that also includes the different marketing teams in a company. Product, brand and content marketing and everyone else - how they work together can drive results so much more and even more efficiently. But how do you enable that kind of culture? And the answer better not be MORE meetings. Integrated marketing leader Samantha Rideout joins me on Episode 696 of "The Business Storytelling Podcast" to discuss just thatJoin us.

    695: What is scorecard marketing and how does it work?

    Play Episode Listen Later Oct 22, 2024 22:43


    The method and the madness of marketing. On Episode 695 of "The Business Storytelling Podcast" I'm joined by Maxwell Nee, a go-to-market expert to discuss the topic. Join us. Grab the scorecard marketing book here: https://scorecardmarketingbook.scoreapp.com

    694: Solving problems in broken businesses

    Play Episode Listen Later Oct 21, 2024 23:37


    How to solve problems and especially when there are more than enough issues in a business? Chris Davenport II joins me on Episode 694 of "The Business Storytelling Podcast" to discuss that topic. Join us. Connect with Chris: https://chd2.com/

    BONUS: How to book your appearance on The Business Storytelling Podcast

    Play Episode Listen Later Oct 20, 2024 3:17


    Ready for your conversation with Christoph Trappe? Book your time here: https://www.christophtrappe.com/sponsored-podcast-booking/

    693: How to use AI for brand visibility

    Play Episode Listen Later Oct 17, 2024 23:42


    AI can be used for all kinds of things, and that includes improving brand visibility - certainly a good thing! But how does that work? Whitney L. Barkley, an AI strategist, joins me on Episode 693 of "The Business Storytelling Podcast" to share just that. Join us. Connect with Whitney at learnwithwhitney.com

    ai brand visibility use ai whitney l barkley
    672: Accessibility in podcasting

    Play Episode Listen Later Oct 12, 2024 22:40


    After the last episode of "The Business Storytelling Podcast" on accessibility, now let's dive into accessibility specifically in podcasting. What does that entail and what do you - as the podcaster - need to know? Dominique Dunlop, Web Accessibility Consultant & Advocate, joins me on Episode 672 to discuss that topic. Connect with her here: http://dominiquedunlop.com

    671: Why you can't overlook accessibility in your marketing

    Play Episode Listen Later Oct 10, 2024 24:03


    Donna Bungard, CPWA, an inclusion leader, disability advocate, and senior marketing accessibility program manager at Indeed, joins me on Episode 671 of "The Business Storytelling Podcast." She discusses the importance of actually implementing the right accessibility strategies, why it matters so much, and what goes into creating an accessibility roadmap.

    BONUS: Is your marketing saying things that can't be unheard?

    Play Episode Listen Later Oct 2, 2024 0:43


    Is your marketing saying things people can't unhear? Tamsen Webster's new book on how to do that is coming out now! Here's my top takeaway. Grab your copy here: https://amzn.to/3XQGQj3

    670: AI-Powered Storytelling: Personalizing Your Business Narrative

    Play Episode Listen Later Sep 18, 2024 24:16


    Good business storytelling can help companies set themselves apart. And personalization makes things more relevant to the consumer. So, how about combining the two? How does it look to use AI to tie your business story into your prospective customer's story to create a hyper-personalized narrative? Dan Sanchez, podcast marketing and automation expert, joins me on Episode 670 of "The Business Storytelling Podcast" to discuss just that .Join us to find out how it all works. Connect with Dan at https://aidrivenmarketer.com

    689: How to write for the busy reader

    Play Episode Listen Later Sep 13, 2024 24:51


    Or else they won't read your content. But how? Todd Rogers, author of "Writing for Busy Readers: Communicate More Effectively in the Real World" joins me on Episode 689 of "The Business Storytelling Podcast" to discuss just that. Join us and grab a copy of his book here: https://amzn.to/4d47wCy Use this AI tool to improve your writing: http://writingforbusyreaders.com/ai/

    688: The narratives that connect us to our customers

    Play Episode Listen Later Sep 10, 2024 24:25


    Brett Townsend, SVP at Quester and co-author of "Insights on the Brink" joins me to talk about his new book and the importance of understanding and then participating in consumer narratives. Why is this such an underused strategy? Join us to find out. And grab a copy of his book here: https://www.amazon.com/vdp/07edb980516e4ffbb641567c60141a11?product=B0D9KLLZ6J&ref=cm_sw_tw_r_ib_dt_s2XhZ9k6WLCVp

    687: The role of psychology in marketing

    Play Episode Listen Later Sep 9, 2024 25:08


    Of course, all of my buying decisions are completely rational. No impulse or need for social alignment will ever get me to buy anything. Pfft. But of course, that's not how the reality of life works and marketers need to understand what the role of psychology in marketing is and how it affects what they are currently working on. Hunter Thurman, president of Alpha-Diver, which uses data and behavioral science to to drive consumer interest and action, joins me on Episode 687 of "The Business Storytelling Podcast" to discuss the topic. Join us. Read Hunter's article on the topic here: https://alpha-diver.com/psychology-and-marketing/

    686: Corporate behaviors that turn customers away - huh?

    Play Episode Listen Later Sep 6, 2024 24:04


    Sounds silly, I know, right? Why would companies do things that turn customers away - especially when those customers are the customers they would want? David Avrin, author of "Ridiculously Easy to Do Business With : A practical guide to giving customers what they want--when and how they want it" joins me on "The Business Storytelling Podcast" to talk about that. Join us. Grab a copy of his book here: https://amzn.to/3z3I2XZ

    BONUS: How I got press credentials to the NFC Championship game

    Play Episode Listen Later Sep 6, 2024 9:28


    In 2000, as the St. Louis Rams were the greatest show on turf with Kurt Warner I was able to experience how NFL media worked and even had creditentials to the NFC Chammpionship game. Here's what I learned and here's where my career has led.

    685: Decision-making in marketing - do you remember last year's decision?

    Play Episode Listen Later Sep 4, 2024 23:56


    We all make decisions nonstop, but what are they based on other than our vague recollection of previous decisions? How can we level up decision-making in marketing? On Episode 685 of "The Business Storytelling Podcast," I'm joined by Erik Larson, of Cloverpop, author of the HBR decision-making checklist, to discuss that topic. Learn more about Cloverpop: http://cloverpop.com

    684: What's the current state of buyer trust in the purchasing process?

    Play Episode Listen Later Aug 30, 2024 24:05


    When buyer trust is lacking, companies can lose money. Who wants to buy from a less than trustworthy company? It's a spectrum, I suppose. TrustRadius discussed the topic in its Buyer Research Report, and Allyson Havener, SVP of Marketing and Community, joins me on Episode 684 of "The Business Storytelling Show" to discuss it. Join us and download the full report: https://solutions.trustradius.com/vendor-blog/2024-b2b-buying-disconnect-the-year-of-the-brand-crisis/ Let's find out the current state of buyer trust and how to improve it.

    683: When does it make sense to learn how to code?

    Play Episode Listen Later Aug 28, 2024 24:02


    Should I learn how to code as a content marketer? How about taking my kids to code camps or the like? What are the different levels of coding? Updating HTML: is that coding? Felienne Hermans, Professor of Computer Science Education at Vrije Universiteit in Amsterdam, and I unpack. that topic on Episode 683 of "The Business Storytelling Show." Connect with her here: felienne.com Grab a copy of her book here: https://amzn.to/3AL7LF9

    682: How to do better content testing

    Play Episode Listen Later Aug 27, 2024 23:04


    Content testing has certainly come a long way. From technology to better analytical skills on content and marketing teams, the level of content testing has moved on up and with good reason: How else would teams be able to tell if their content is even working. To discuss that topic further, I chat with Erin Del Ponte, a marketing executive who is a steward for accurate attribution and incrementality of investments. Join us for Episode 682 of "The Business Storytelling Show" to find out how to level up your content testing.

    681: How to scale AI in content strategy

    Play Episode Listen Later Aug 23, 2024 24:13


    Some new tools can eat up more time than is helpful. Certainly, that can be the case when it comes to testing and testing and testing new AI tools and processes. But at some point, the AI-powered process will either make things more efficient or help drive more results. So how to scale AI is the question I tackle with Jeff Coyle on Episode 681 of "The Business Storytelling Show." Join us. Try Market Muse to scale your content quality at http://marketmuse.com. Use promo code 15muse

    680: Is an AI avatar of myself a good idea?

    Play Episode Listen Later Aug 16, 2024 24:18


    Certainly, some people would argue that just myself is enough (or too much). Ha. But there might be some really good reasons - including business ones - to create an AI avatar or clone. And what's the difference between an AI avatar and a clone? Helen Todd, an expert on how to collaborate with AI, joins me on Episode 680 of "The Business Storytelling Show" to discuss the topic. Join us. And listen to Helen's podcast on AI here: https://creativitysquared.com

    679: How to not let corporate life overtake your whole life

    Play Episode Listen Later Aug 15, 2024 23:17


    It's easy enough to just go, go, go. There's one more piece of content that can be worked on, but we need balance to thrive and probably even survive. Clement Decrop, author of "The Idea Space: The Science of Awakening Your Non-Self," joins me on Episode 679 of "The Business Storytelling Show" to discuss that topic. Join us and grab a copy of his book here: https://amzn.to/3LXkRRQ

    678: The difference between a patent, copyright, and trademark

    Play Episode Listen Later Aug 7, 2024 23:38


    Do you know the difference? And, most importantly, which one do you need? Trademark Angel CEO Anita Mar joins me on Episode 678 of "The Business Storytelling Show" to explain. Join us. File your trademark with Trademarkangel.com ---- This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Oscar Hamilton, your podcast partner.

    677: Why brand first

    Play Episode Listen Later Aug 6, 2024 23:18


    Brand and marketing expert Stefan Maritz joins me on Episode 677 of "The Business Storytelling Show" to discuss why creating a meaningful brand and then getting it out there must come first. Join us.

    676: Using AI to drive e-commerce conversions

    Play Episode Listen Later Jul 31, 2024 23:51


    One way to do that is by predicting consumer behavior online and then reacting in a way that creates value for the customer and revenue for the company. Aurangzeb Agha of Metrical, Inc. and I will discuss how to do that on Episode 676 of "The Business Storytelling Show."Join us. --- This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Metrical, your behavioral customer engagement solution.

    BONUS: Talking content performance on The Business Story of the Week Podcast

    Play Episode Listen Later Jul 30, 2024 26:47


    I joined Joshua Laurie on Business Story of the Week podcast to discuss my journey from journalism to content marketing. We explored how storytelling can impact a business's bottom line and the evolution of content strategy. I shared insights on developing a "content performance culture" and offered practical advice for marketers at various experience levels. During our conversation, I drew parallels between sports and content creation, introducing the concept of the "next play mentality." We also discussed the importance of having the right people in the right roles within a content team. Whether you're an experienced marketer or new to the field, this episode provides useful tips and ideas to help improve your content strategy and drive results. Tune in to gain some new perspectives on content marketing and learn how to move your content from simply happening to truly performing.

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